FromScrollstoSales: DiscoverTikTok
Welcome fromthe editor
GlobalHeadofBusinessMarketing,TikTok
SofiaHernandez
SofiasTikTok
Hereʼswhatʼsinstore
Work
Creativity
Meetthespeakers
SofiaHernandez, GlobalHeadof BusinessMarketing, TikTok
Tana-Maria Schächtele, HeadofMarketing, TikTokShopEurope
SahraAl-Dujaili, GroupVertical Director,Consumer GoodsDACH, TikTok
NeleNatalieOdzuck GroupVertical Director,Consumer Goods,DACH,TikTok
MaxBurianek, HeadofTikTok ShopGermany
SebastianHolder, CreativeProduct LeadDACH& CentralEurope, TikTok
StephaniePuhane, TeamLeadSocial Media,cosnova GmbH
RorySale, HeadofEMEA Partnerships, Fospha
Nadine Bartenschlager, MarketingDirector, Beiersdorf
Maria Conzelmann, eCommerce Director,Beiersdorf
TrixieGarcia, TeamLeadSocial Media&Affiliate, Performance Marketing,refurbed
Turningeverymomentintogrowth: HowTikTok
isredefiningcommerce
Speakers:
TikTokisreshapingthefutureofcommerce, turningeverymomentintoanopportunityfor growth.WithTikTokShophavinglaunchedin Germany,brandshaveauniqueopportunityto mergeentertainmentwithseamlessshopping experiences.Thissessionsparkedfreshthinkingon howbrandscanfusecreativity,commerceand culturetodriveresultsthatlast.
Immersiveshopping, poweredbyTikTok
Letyourcustomersdiscoverandbuyyourproducts thefunwaywithTikTokShop
SahraAl-Dujaili, TikTok NeleNatalieOdzuck, TikTok
StephaniePuhane, cosnovaGmbH
MaxBurianek, TikTokShopGermany
Tana-MariaSchächtele, TikTokShopEurope
Keytakeaways
Momentsmattermore thanever.
TikTokShopishelpingbrands meetaudiencesinthemoment, turningproductdiscoveryinto instantconversion.Thesearen't justads;theyʼreshoppable experiencesembeddedinculture.
Forgetwhatyouknow aboutthefunnel.
TikTokdrivessaleseverywhere yousell–online,offlineand everywhereinbetween,meaning youcanreachaudiencesatevery stageoftheirjourney.
Whatʼsnext?
Shoppersareyour storytellers.
Communitycontentischanging thegame.Whetherit'screator collabsorunboxingvideos, TikTokiswhereadvocacy drivescommerce.
YourholisticcommercestrategystartsonTikTok,withsolutionsforeverypurchase pathway.Readytogetgoing?
Watchthekeynote toexplorehowTikTokis turninginspirationinto action[LINK] Relivethemasterclass tolearnhowtosetup yourTikTokShopand confidentlylaunchyour firstcampaigns[LINK]
Getstartedwith TikTokShop
Worksmarter,notharder: HowTikTokispoweringmarketing efficiency
Speakers:
Inaworldofincreasingcomplexity–morechannels, morecontent,moreexpectations–marketersare underpressuretodoitall,andfast.Atthisexclusive masterclass,weexploredhowTikTokʼs AI-poweredautomationsolution,Smart+,is turningthatpressureintoperformance.Ifyou missedthesession(orwantaquickrefresher), here'smoreinformation
WhatisSmart+?
Smart+isTikTok'sAI-driventoolthattakestheheavyliftingoutofcampaign management,automatingkeypartsofthemediaexecutionjourneysomarketerscan focusonwhatmatters:strategy,storytellingandresults.
NeleNatalieOdzuck, TikTok TrixieGarcia, refurbed
RorySale, Fospha
Keytakeaways
Fourobjectives. Onesmarterwayto work.
Smart+isbuiltaroundfour performancedrivers:
Reach Clicks
Conversions
Value(ROAS)
Automationthat doesn'tfeellike autopilot.
Fromsplittestingcreative toadjustingspend dynamically,Smart+uses real-timedatatomake smartdecisions.
Efficiencyatscale.
Manualprocessesslow youdown.Smart+unlocks speed,scaleandsimplicity helpingyougetcampaigns livefaster,withfewersteps andstrongerresults.
Measurementthat movesyouforward.
Don'tjustlaunch,learn. Smart+providesclear reportingtohelpyou understandwhat's working,what'snot,and wheretooptimisenext.
Whatʼsnext?
Whetheryou'rejustgettingstartedorlookingtolevelupyourexistingcampaigns, Smart+isyourshortcuttosmarter,moreefficientmarketing.
tolearnbestpractices forusingSmart+ effectivelyinyour campaigns[LINK]
Getstartedwith Smart+
Howtomakecreative impactthatlasts
Speakers:
Howcanyouturnyourcreativestrategyintoa superpowerandtrulyconnectwithaudiences?At thisstanding-room-onlysession,weexploredhow TikTokishelpingbrandsunlockrealbusiness growththroughemotionallyengaging, user-firstcreativity.
Ifyoucouldn'tmakeit(orwantthehighlights),here'swhatyouneedtoknow
Readytosuperchargecreativity?
SymphonyisTikTokʼsAItoolsetthatsupportseverystageofthecreativejourney–fromideatoexecution.
Optimisevisuals
Predictperformance
Scalewhatworks
It'slikehavingacreativestrategist,copywriterandanalystinyourbackpocket. Generatescripts
SofiaHernandez, TikTok
SebastianHolder, TikTok
Keytakeaways
Creativitythatconnects iscreativitythat converts.
BrandsthatwinonTikTokdon't justchasetrends;theytapinto emotion.It'sproventhat user-centric,authentic,and emotionallyresonantcontent leadstostrongerbrandrecall andreal-worldresults.
Whatʼsnext?
AIisyournewcreative teammate.
WithSymphony,TikTok's AI-poweredcreativesuite,brands canscalesmartlywithout sacrificingstorytelling.From scriptgenerationtoasset optimisation,Symphonyhelps teamsmovefaster.
Short-termimpact, long-termvalue.
CampaignsonTikTokcan(and should)doboth.Marketerscan balanceimmediate performancewithenduring brandequitybydesigning contentthatentertains,educates andconverts.
Whetheryou'rejustgettingstartedorlookingtolevelupyourexisting campaigns,Smart+isyourshortcuttosmarter,moreefficientmarketing.
Safetyisour RomanEmpire
AtTikTok,brandsafetystartswithcommunity safety.OurbrandsafetycorneratOMRhighlighted ourcommitmenttoensuringTikTokremainsasafe, inclusiveandtrustedspace.
InGermanyalone,wehave500+moderatorsand achieveda99.3%accuracyratewithour moderationtech(betweenJulyandDecember 2024).Wealsoremovedover1.8millionvideosin justthreemonths(OctobertoDecember2024)to maintainplatformintegrity.
Forpracticalguidancetohelpyourbrandnavigate brandsafetyandsuitabilityonTikTok,diveintoour BrandSafety&SuitabilityPlaybook.
Signupforour safetynewsletter.
tostayuptodatewithourprogress
Readytotake tonewheights? yourTikTokstrategy
Acrossthesesessions,onethingwasclear:thebrandswinningonTikTokare theoneswhothinkdifferently–aboutcreativity,commerceandhowAIcan workforthem.Whetherit'sscalingcontentwithSymphony,streamlining executionwithSmart+,orturningeverymomentintoashoppableone,TikTok isgivingmarketersthetoolstonotonlykeepup,butleapahead.
Ifyouwanttorelivethemagicofourmasterclassestheycanallbefoundonthe TikTokAcademyhub[LINK].
Keepthemomentumgoing:signupforournewsletter.
Thank you!