Ms sect e 20161204 sunday

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Young Life

SUNDAY, DECEMBER 4, 2016 Isah V. Red, Editor / Bernadette Lunas, Issue Editor isahred@gmail.com.ph

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TRAIN TO BACLARAN. A festive LRT 1 train decked with Christmas decors. Photo by Lino Santos

SNEAKERS

ARE A GIRL’S BEST FRIEND, TOO By Bernadette Lunas

G

IVE a girl a pair of sneakers, and she can conquer the world confidently and comfortably. That, they said, was the intention of American footwear brand Keds when they created the first canvas-top sneakers, known as the Champion. “Back in the day, women had to wear leather boots and uncomfortable high heels which were totally not practical,” Keds head of retail Karen Ong shared with Manila Standard. When the label was founded in 1916, it launched the first pair of canvas-top and rubber-sole shoes made for women, who then had a few comfortable footwear options. “Keds basically gave them the freedom to have something accessible and fashion-forward, [a footwear] that allowed them to do the thing they wanted to do, go where they wanted to go, and chase all their aspirations,” added Ong.

As timeless as the little black dress

The simple yet vital purpose of sneakers made them popular among young girls and older female. The said shoes were even worn by iconic celebrities and tastemakers such as Audrey Hepburn, Marilyn Monroe, Jackie Kennedy Onassis and Betty White, among many others. They were also featured in television and film: Jennifer Grey danced her way to Patrick Swayze’s heart wearing Champion in the movie Dirty Dancing, and Kelly Kapowski rocked her Keds pair in the halls of Bayside High in the hit sitcom Saved by the Bell. Its no-fuss style made the pair a versatile fashion staple, transcending time and ever-changing trends. “Keds’s classic and timeless style made it an icon,” Ong said when asked how the centenarian brand managed to appeal to today’s young ones. “It never goes out of fashion, it’s like a little black dress. It can go with anything.” Perhaps it also helps that sneakers have crawled their way from merely for athletics to a stylish fashion item. “A few years back, you only wear sneakers for sports. It’s not the case now. Sports is fashion,” emphasized the Keds official. Turn to E2

CHRISTMAS EXPRESS: GOOD VIBES AMID HOLIDAY RUSH TAKING the train, especially during rush hour, is almost always an unpleasant experience. There is queuing, jostling, shoving and cramming that leave passengers harassed and exhausted even before their days have started. This situation worsens come Christmas season. In an attempt to brighten the mood and surprise passengers, the Light Rail Manila Corporation (LRMC) decked one of its Light Rail Transit Line 1 (LRT-1) trains with Yuletide decors a few weeks before Christmas Day. LRMC corporate communications head Rochelle Gamboa said the purpose of launching a Christmas Train is to lighten the mood of tired passengers who get stuck in traffic and struggle with commuting on a daily basis. It surely looks like Christmas inside the Roosevelt-Baclaranbound Christmas Train with its wreaths, lanterns, red and green overhead lights, candystriped poles and a photo of the Nativity scene. To further spread holiday cheer, LRMC is set to launch a “Selfie Contest” for commuters which will run until January 8, 2017. the LRT operator will also hold a series of concert performances at the Doroteo Jose station beginning on Dec. 2. And starting Dec. 3, senior citizens and Persons with Disability can ride the LRT for free every weekend.

An image of the Nativity scene

STYLISH DREAM CHASERS. Chic and comfortable footwear options—such as those Keds offers—allow women to do what they want to do and go where they want to go without being restricted by impractical shoes.

Wreaths and lanterns adorn the windows of the Christmas Train


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Ms sect e 20161204 sunday by Manila Standard - Issuu