Business
You Wouldn’t Buy A Fake Designer Handbag, So Why Buy A Fake Treatment? Are you communicating detailed equipment information to your clients? CATERINA ARMSTRONG does, and tells us why it’s so important.
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Caterina Armstrong
46 | SPA+CLINIC
t LUSH Skin & Laser Clinic, we have invested in the latest state-of-the art, advanced skincare technology and laser equipment to deliver treatments that change lives. We believe it’s imperative to educate our clients on the equipment we invest in, which is why we make a point to showcase our equipment on our website. Unfortunately there is a lot of misinformation out there in the beauty industry. Due to this, uneducated clients can be tricked into believing they are spending money on high end treatments, when chances are, they are not. I believe that dermal and skin therapists need to ensure their clients have been equipped with the information that enables them to make educated decisions about their treatments. Knowledge is power. It also has the potential to save you and your clients a whole lot of money if you are misled by an illegitimate manufacturers’ marketing and advertising. Companies like Hydrafacial and DEKA have spent millions on their R&D, marketing and trademarks to protect their assets. It is not uncommon to come across manufacturers and clinics ‘piggybacking’ off their trademark to sell an inferior device – unfortunately, too many clinic owners are falling for it. When looking to save a buck on devices in your clinic, you need to consider: Does your insurance cover you if something goes wrong? What’s in the serums? Remember, some manufacturers are based in countries where quality control is not as stringent as Australia and the USA. Hydrafacial is one of the companies I see doing the most to protect their brand, trademark and device. To show that they mean business, the new Syndeo now boasts RFID chips in their boosters and serums so fake solutions will not register during treatment and cannot be used. For many manufacturers, including Hydrafacial themselves, they openly state that using third party consumables will void the warranty. As a business, investing in high-end devices also means that our business benefits from post-sale support, which is never appreciated more than if and when a device breaks down. This also means that these manufacturers and distributors invest in their consumer-facing advertising. The