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10 Editor’s Letter
12 Beauty Bites
18 The PB Archives
22 Forecast: 2026
24 Cover Story: Organic Spa
28 In Salon
30 Investigation: Labour shortage
EDUCATION
36 A filter-free future
38 Slowing down
BUSINESS
42 Gift vouchers
45 Interview: Rumbiie Tamai
BODY
48 Body market update
52 Profile: Tanné Snowden
58 Comfortable waxing 101
59 Attracting loyal tanners
61 Nail art
BEAUTY
64 Spicules unpacked
68 Beyond Ozempic face
70 Sunscreen questions
76 Interview: Selma Blair
77 Tried & tested
78 Face taping
80 Bridal makeup
84 When lash lifts drop
WELLNESS
85 Embracing the “woo woo” shift
GIFT GUIDE
89 Our Christmas wish list
OUT & ABOUT
96 Synergie SynPosium 2025
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Visibly firms and smooths the skin
Improves hydration and strengthens the barrier
Helps reduce fine lines and wrinkles
Enhances skin radiance and texture
EDIT O R’S LETTER
As we close out Professional Beauty’s 30th anniversary year, it feels fitting to pause, reflect and – true to our industry’s nature – look ahead.
In classic PB style, our Body Edition turns its focus to one of the fastest-growing frontiers in beauty: the body. From technology and treatments to the trends driving them, you’ll find the innovation shaping the next era of skin health beyond the face on page 48.
This issue spotlights a new generation of trailblazers – from Zimbabwe-born makeup artist Rumbiie Tamai, who is redefining what diversity in Australian beauty looks like, to Tanné Snowden, whose body-first vision couldn’t be more fitting for our theme.
And in the spirit of pioneers, we revisit one of Australia’s originals: Organic Spa. Long before “clean beauty” was a category, the brand was quietly leading the movement. Today, it returns with a fresh face and the same enduring ethos.
Elsewhere, we unpack the latest buzz – from exosomes and spicules to the logic behind once “woo-woo” modalities. If it’s on your clients’ lips, it’s in these pages.
On page 30, we dive into one of the biggest conversations shaping the professional beauty landscape: Australia’s labour shortage.
It’s a challenge that cuts across every corner of the industry. We explore what needs to shift to truly move the needle toward a stronger, more sustainable workforce in 2026 and beyond.
But if history has taught us anything, it’s that our industry always finds a way forward. Reflecting on the milestones that have defined PB’s lifetime, one thread runs through it all: through every high and low (and the past five years have certainly delivered a few!), this community remains united in its resilience. I’ve no doubt we’ll rise to this one too.
While there’s plenty of nostalgia in reflecting on three decades, what excites me most is what’s next. And who better to predict the future than the people shaping it? You’ll find their insights on page 22.
With holidays in sight, I hope this issue accompanies you somewhere sunny – ideally poolside – on your well-deserved break.
Here’s to switching off and returning re-energised for the year ahead.
See you then!
Erin Berryman Acting Editor
EDITOR’S PICKS A few beauty staples I’ll be packing for the holidays
Youngblood Mineral Cosmetics BeyondBlur Skin Perfecting Foundation Ideally, I won’t be wearing any makeup these holidays—but for occasions where needs must, I’ll be reaching for this. It’s full coverage without the full-coverage feel, like a second skin.
mesoestetic mesoprotech Water Veil SPF50+
In the same vein, this ultra-light gel cream feels weightless on the skin, which— aside from offering proper protection (of course)—is what matters most to me.
Organic Spa Enzyme Micro Exfoliant
When my skin starts to feel a little dull or congested, this is my go-to reset. It leaves my skin feeling smooth, bright and genuinely fresh. The kind of healthy, summer glow that doesn’t need makeup.
MYŚAA Brightening & Hydrating Mist
Being prone to redness, I keep a constant rotation of face mists. This one’s my current favourite.
B E AUTY BIT E S
1.
On The Glow
Timed perfectly for summer, Youngblood’s Resort Ready-to-Wear 2025 collection distils the season’s golden, skin-first aesthetic. The sure-to-bea-staple Pro Glow Crème Highlighter Stick blends hyaluronic acid, ceramides and peptides in a creamy formula that mimics sunlight’s soft diffusion on skin. The effect is understated radiance –modern, bronzed, no filter, no fuss. For more information, visit www.probeautysolutions.com.au
PB’s eye to the ground on the Australian beauty industry.
2.
Intelligent Hydration
iS Clinical’s Daily Dynamic Hydrator rewrites the moisturiser rulebook with a three-in-one formula that hydrates, renews and shields. Powered by GeneXC® technology, Vitamin C, Extremozymes® and exosomes, it delivers instant bounce while reinforcing long-term skin resilience. Lightweight yet hard-working, it’s the perfect companion for summer travel: smart, streamlined and sciencedriven. For further information, visit www.hightechmedical.com.au
3.
Ink Innovation
Tattoo care is finally getting its beauty moment. With 39 per cent of Gen Z now inked, Australian start-up SKINGRAPHICA has launched LUME – the world’s first AIengineered tattoo restoration cream. Using its proprietary INK-SAFE™ complex, LUME revives clarity and vibrancy in as little as ten days without disturbing pigment. Antioxidants and PHAs refine tone while natural oils reinforce the skin barrier. It’s skincare for self-expression – and a new revenue stream for clinics thinking beyond the face. For more information, visit www.skingraphica.com
Photography: Supplied/iStock
Words: Erin Berryman
4.
Inside Industry’s 2026 Forecast 2026 is shaping up to be the year of regeneration over resurfacing. Inside Industry’s latest report signals a shift toward cellular repair, longevity and “calm as clinical.” Biostimulation replaces aggressive peels, lymphatic health takes centre stage (more on this ahead), and AI-led personalisation becomes the norm. The new beauty lexicon trades “anti-ageing” for “longevity,” blending wellness, sleep and skin health. Expect clinics that combine science with soul to lead what’s next. To view the full report, visit www.insideindustry.co
5.
6.
Forget DIY – This Is Do-It-All
Medik8’s Advanced Pro-Collagen+ Peptide Cream is redefining firming skincare with serious clinical weight – a 45 per cent collagen boost and visibly firmer skin in seven days. Featuring Growth Factor MiniProtein™, NAD+ Longevity Booster and an Anti-A.G.E. peptide, it strengthens the skin’s internal architecture while defending against future breakdown. Lightweight yet potent, it’s both a post-treatment ally and a daily longevity essential. For more information, visit www.advancedcosmeceuticals.com.au
Brow Lamination, Simplified Brow techs rejoice! HD Brows has eliminated the faff with the world’s first single-phase lamination system. OneStep® BrowSculpt trims treatment time by more than 20 per cent while infusing cysteine, vegan keratin and macadamia oil to reshape and nourish in one go. The result: glossy, lifted brows that last up to six weeks. With its twist-pen packaging and reusable applicator, sustainability meets speed in one stroke. For more information, visit www.biobeautyconcepts.com.au
7.
Microbeads on Notice (Again)
Two years after the ban took effect, the NSW EPA has ordered six companies to withdraw skincare products containing banned microbeads. While most offenders are retail brands, the message to professionals is clear: compliance counts. In 2025, “micro-plastic-free” and “eco-verified” won’t just be buzzwords – they’ll be badges of trust for clinics aligning with ethical suppliers.
The Perfect Canvas
Napoleon Perdis unveils two new serum formulations designed to prime, perfect and restore the skin for seamless makeup application. The Radiance Serum collection—comprising the Renewal Hydrating Serum and the Radiance Regeneration Serum— fuses Australian botanicals with clinical actives in a clean, home-grown formulation. Our top pick? The Renewal Hydrating Serum, which pairs vitamin C-rich Kakadu plum with hyaluronic acid for bright, hydrated skin. It’s the bridge between artistry and treatment, redefining “prep” for the modern professional. To learn more, visit www.napoleonperdis.com
Sculpted Strength
What Australia’s Clicking On
Search behaviour is the new barometer of beauty – and the data tells a clear story. Australians are increasingly drawn to “non-surgical facelifts” and “skin-tightening laser treatments,” reflecting a broader shift toward undetectable enhancement, where the goal is to look refreshed, not redone. HydraFacial and other no-downtime treatments continue to trend, signalling a preference for results that fit seamlessly into daily life. In skincare, barrier health dominates. Google searches for “skin barrier restoration,” “niacinamide body lotion” and other repair-focused ingredients reveal a growing obsession with healing and prevention over correction. As summer sets in, the nation’s top beauty priorities remain glow, gloss and good skin. Bronzer, BB cream and lip tint lead the charts – proof the real-skin revival is in full swing – while “laminator” keeps brows firmly in play.
Bio Sculpture’s new Colour Builder Gel is a hybrid of colour, care and control. The HEMA-free, fibre-infused formula reinforces nails in a single thin layer, while the wider-neck bottle and precision brush make every application effortless. Proof that small design choices can redefine performance, it delivers salon-quality enhancement with zero compromise on nail health. For more information, visit www.biobeautyconcepts.com.au
Brighten RadianC Instant Glow Cream
Strengthens skin’s barrier against oxidative stress + blue light emissions Provides optimal antioxidant protection
Locks in moisture for long lasting hydration
Increases photo protection to reduce the effects of sun damage Immediately brightens, evens skin tone, and boosts luminosity
Interested in becoming a stockist?
Scan the QR code to find out more
THE PROFESSIONAL BEAUTY ARCHIVES
A look back at three decades of the Australian professional beauty industry.
● Quick, non-invasive ‘lunchtime’ cosmetic procedures surged in popularity. Dermal fillers, cryolipolysis and microneedling became mainstream as clients sought anti-ageing results without surgery.
● Body contouring expanded beyond cryolipolysis with the launch of EMSCULPT in Australia, creating a new category of muscle-building aesthetic devices used in some clinics and wellness centres. Meanwhile, InMode’s Morpheus8 arrived in Australia, riding a wave of interest in minimally invasive skin tightening.
● Slimming treatments dominated, with demand for faster, multi-area results driving innovation.
● After a decade of anticipation, High Tech Medical introduced the cult iS Clinical Fire & Ice Facial to Australia.
2020
● From late March 2020, beauty salons, spas and clinics across Australia were ordered to close as part of COVID-19 lockdowns. The professional beauty industry was one of the hardest hit – the first to close and the last to reopen under health restrictions.
● JobKeeper wage subsidies arrived to boost cash flow and support small businesses during the pandemic. Many salon owners accessed these programs to survive lockdowns.
● Professional Beauty launched
the #BEAUTYSTRONG campaign to support and educate business owners.
● API acquired the remaining stake in Clear Skincare Clinics for approximately $33 million.
● To survive, salons and clinics rapidly pivoted to digital and remote services, beginning the rise of virtual skin consultations – an initiative still going strong today.
● Similarly, brands adapted, with Dermalogica offering virtual Face Mapping, and Dermaviduals and Rationale both offering virtual skin consultations.
● COVID Safety Plans specific to the beauty industry were created, including PPE requirements, reduced capacity limits and enhanced infection-control procedures.
● Most states resumed beauty services by mid-2020, with restrictions, reporting sales ‘bigger than Christmas’. Victoria faced a second wave, keeping salons closed until October 2020.
● Australia banned the use of new animal test data for cosmetics under the Industrial Chemicals Act 2019, aligning with EU-style cruelty-free standards.
● One of Australia’s largest beauty distributors, Professional Beauty Solutions, celebrated 25 years in business.
● Founded by Tamara Reid and backed by leading brands and industry representatives, the Aesthetic Beauty Industry Council (ABIC) launched as Australia’s first unified representative body for the beauty and aesthetics sector.
2021
● The year began on a hopeful note as salons nationwide reopened and began rebuilding, but by mid-2021 the Delta variant caused new lockdowns in NSW and Victoria.
● Extended closures hit Sydney and Melbourne salons from June to October, and the stop–start nature of restrictions kept the industry on edge.
● The Beauty Health Company (HydraFacial’s parent) acquired its long-time Australian distributor, High Tech Laser, and launched a direct subsidiary – HydraFacial Australia & New Zealand Pty Ltd.
● Candela’s Nordlys IPL/Nd:YAG platform made its way into select Australian clinics, broadening options for IPL skin rejuvenation and vascular treatments with a single device.
● The use of AI-driven beauty tech grew more visible. L’Oréal’s ModiFace virtual makeup try-on, Garnier’s Skin Coach AI (powered by ModiFace technology) and Sephora’s Skincredible AI skin analyser began appearing in Australia, allowing clients to receive personalised skin and beauty advice through devices.
● Zoë Foster Blake made headlines by
2022
selling a 50.1% stake in her Go-To Skincare brand to ASX-listed BWX for A$89 million.
● Emma Lewisham became the world’s first carbon-positive beauty brand and boldly shared her circular packaging IP openly with the industry.
● With lockdowns lifted, 2022 marked a strong recovery for the professional beauty sector.
● Research by L’Oréal indicated consumers were craving more of the calming, wellness-focused ‘day spa’ experience – prioritising self-care rituals and stress relief after two difficult years.
● The rebound was tempered by workforce shortages. Industry leaders noted a shortage of qualified beauty therapists and stylists, exacerbated by many workers having left during the pandemic. This drove shifts in employment models, with salons increasingly experimenting with flexible work arrangements, rent-a-chair setups
for freelance professionals and coworking beauty suites.
● After a two-year hiatus, Beauty Expo Australia finally returned in person in August 2022 in Sydney.
● Wesfarmers entered the beauty and health market by acquiring 100% of Australian Pharmaceutical Industries (API), in a deal worth about A$763.6 million.
2023
● SILK Laser Clinics was acquired by Australian Pharmaceutical Industries (API), a subsidiary of Wesfarmers, for A$52 million.
● L’Oréal announced it would acquire Aesop for US$2.5 billion – its largest acquisition ever.
● Regulators rolled out sweeping cosmetic-surgery reforms. Any patient seeking elective cosmetic surgery must first obtain a GP referral – a new safety measure ensuring a general practitioner assesses their health and motivations.
● The Hydrafacial Syndeo officially rolled out internationally, featuring a touchless interface, client profiling and cloud-based data tracking.
● The Medical Board of Australia and AHPRA introduced much stricter advertising rules for cosmetic procedures: surgeons could no longer use influencer testimonials, glamourised before-and-after photos, or marketing that downplayed risks or trivialised surgery.
● Beauty therapy was recognised as a
priority skilled occupation, unlocking wage subsidies and migration pathways.
● After the collapse of BWX in 2023, Zoë Foster Blake bought back the remaining stake in Go-To Skincare for A$8.5 million – a dramatic turn from the lofty
2024
● Demand for Australian-made products surged, with four in five Australians preferring to purchase homegrown products, according to new research by Roy Morgan.
● The changes to skilled migration for beauty therapists took effect. From late 2024, Australian employers could sponsor qualified overseas beauty therapists under the new Skills in Demand visa (replacing the former 482 TSS visa).
valuation two years earlier, illustrating volatility in the beauty business.
● Cryomed acquired Lutronic Australia, expanding its portfolio to include Lutronic’s range of aesthetic devices.
● At the same time, several states included Diplomas of Beauty Therapy in their fee-free TAFE course lists for 2024, aiming to boost local enrolments.
● Australian clinics were early adopters of new modalities such as exosome therapy, HIFU 2.0 devices for nonsurgical skin tightening and combination treatments addressing holistic wellness.
● Ella Baché celebrated its 70th anniversary.
2025
● AHPRA released new national guidelines for non-surgical cosmetic procedures, effective 1 September 2025, mandating advanced training for injectables and energy-based devices.
● CHOICE testing revealed that many Australian sunscreens failed to meet their advertised SPF claims, with some testing as low as SPF 4. The TGA launched an investigation, sparking national concern over testing standards, transparency and trust in sun protection products.
● Mecca opened its monumental 4,000 m² Melbourne flagship – among the largest in the world – complete with Mecca Aesthetica skin clinic and integrated hair and nail services.
● INSKIN Cosmedics celebrated 40 years, with founder Maria EnnaCocciolone gracing Professional Beauty’s cover – our most engaged cover reveal to date.
● Professional Beauty Solutions strengthened its leadership team with the appointment of Mathew Green (ex-Candela ANZ).
● Professional Beauty celebrates its 30th birthday, cementing its status as the “bible of the Australian beauty industry”.
THE FUTURE FORECAST
With 2026 in our sights, PB asked a cross-section of beauty industry thought leaders and entrepreneurs one burning question:
“IN YOUR VIEW, WHICH INGREDIENT, PRODUCT OR TREND DO YOU PREDICT WILL DOMINATE 2026?”
Mathew Green Director, Aesthetic Technology ANZ, Professional Beauty Solutions
“In 2026, we’ll see a continuation of the shift away from injectables, especially dermal fillers, toward energy-based device treatments that rejuvenate and strengthen the skin naturally. Clients are seeking visible, healthy results that enhance skin quality rather than alter facial shape. The strongest growth will come from tailored programs where energy-based procedures are supported by active, corrective skincare — outcomes that are immediate, progressive and longlasting. Today’s clients expect treatments to be quick, comfortable and low/no-downtime, fitting easily into their busy lives. For skin professionals, this paradigm shift represents a powerful opportunity to lead the ‘skin-first’ movement by combining technology, expertise and education to deliver results that look fresh, natural and authentically beautiful.”
Pauline Valle Founder, Ultraderm
“Longevity-inspired skin health. This is a shift from instant gratification to long-term skin health and vitality and the emergence of the pro-ageing movement. Today’s skincare users are increasingly educated and seek products that support skin cell health, resilience, repair and regeneration over time. Ingredients such as vitamin A in all its forms and multi-functional performance peptides will remain core, complemented by new-generation bioactives and advanced delivery systems that enhance efficacy and results. As innovation progresses, it’s important for skincare professionals to stay current to ensure we continue to deliver results that align with the evolving expectations of the discerning client.”
Tamara Reid CEO, Inside Industry Coaching
“The rise of parasympathetic-led treatment design — protocols intentionally crafted to activate the body’s ‘rest-and-digest’ state. Clinics are layering slower cadence touch, guided breathwork, warm compresses and low-stimulus environments with technologies such as microcurrent and LED to improve tolerance, recovery and overall client outcomes. This reflects a broader wellness crossover: as stress-related skin conditions climb, so does demand for treatments that feel as good as they perform. According to the Global Wellness Institute (2025), mental wellness remains one of the fastest-growing segments of the global wellness economy, valued at more than US$181 billion and expanding at nearly 10% annually. For the professional sector, this signals a new era of calm as clinical currency — where emotional regulation and evidence-based skin health meet in one experience.”
Lisa Paone Head of Education, Derma Aesthetics
“As we move into 2026, I believe the focus will continue to shift toward skin longevity and sustainability, with ingredients and treatments that support cellular resilience and protect skin health over time. The next big movement will centre on formulations and modalities that optimise repair, strengthen barrier function and slow visible ageing. Rather than quick fixes, the emphasis will be on long-term results achieved through consistent, supportive skincare that respects the skin’s natural processes. The future of skincare isn’t just about looking younger; it’s about maintaining skin integrity, adaptability and health at every stage of life.”
Emma Lewisham Founder, Emma Lewisham
“I actually hope that no single ingredient or treatment will be huge in 2026. I hold hope that the trending factor in skincare for 2026 would be the skin itself. I am unwavering in my resolve to amplify the voice of skin in skincare. Too often we witness a race to the top percentage of single-ingredient products, with the disruptive consequences playing out on real people’s faces. When the skin is pushed past its natural limits, we see the consequences. The most advanced skin solutions shouldn’t need to announce themselves through burning, peeling or aggression. By letting the skin itself take the lead in product design, we can harness its innate intelligence to deliver sustainable results while supporting its optimal function.”
“BODYCARE IS NO LONGER AN INDULGENCE OR AFTERTHOUGHT, IT’S SERIOUS, RESULTS-DRIVEN SKINCARE FOR THE WHOLE BODY.”
Tanne Snowden – Founder, Tronque
Natalie Ferrari Founder, The Parlour Room
“Progress over perfection. At The Parlour Room, we’ve noticed a real shift — people are moving away from quick fixes and instead embracing a more considered, long-term approach to their skin. Clients are recognising that real, lasting results don’t come from one-off treatments or trending products, but from consistency, professional care and high-quality skincare. It’s about investing in your skin’s long-term health — choosing treatments that strengthen and support the skin barrier, and products that deliver results beyond the surface. We love seeing this change in mindset, because it reflects exactly what we believe in: thoughtful, results-driven skincare that celebrates progress over perfection.”
Tanne Snowden Founder, Tronque
“Bodycare will become even more sophisticated, mirroring the clinical precision we’ve seen in facial skincare over the past decade. The future of bodycare lies in layered, multi-active formulas that deliver both immediate radiance and long-term transformation. Consumers now expect to see and feel change — improved tone, texture and luminosity — and the technology finally exists to deliver that, even across the body’s larger surface area. What excites me most is how these innovations are reshaping perception: bodycare is no longer an indulgence or afterthought, it’s serious, resultsdriven skincare for the whole body.”
Kirsten Cachia Clinical Operations Manager, Candela Medical Australia & New Zealand
“With lymphatic drainage emerging as one of 2026’s most popular trends, it’s clear that the lines between beauty, medical and aesthetics are more blurred than ever. The benefits are welldocumented — acne, puffiness and dull skin are just three of the concerns it addresses. As clinics continue to offer increasingly invasive treatments that deliver results, there’s a growing need for a healthy balance between wellness, efficacy and personalisation. Today’s clients are well-informed, understand their skin’s needs and seek combination therapies that include lymphatic drainage, pressure-point massage and high-quality skincare products.”
AN NEXT STEPOrganic
Nearly two decades later, Erin Berryman uncovers the ‘why’ behind Organic Spa’s next chapter.
Words: Erin Berryman Photography: Supplied
Walking into day one of Beauty Expo, the first brand that caught my eye was a familiar name – but it looked suddenly unfamiliar. The clean, clinical whites that once defined Organic Spa had been replaced with embossed, velvety-smooth finishes and splashes of chartreuse. “In a sea of sameness, we wanted to cut through,” the team said. And cut through they did. For a brand built on transparency, it came as a surprise to many – but a welcome one.
Rebrands can be a double-edged sword, particularly in beauty, where packaging refreshes are often dismissed as surface level: a new typeface here, a glossy campaign there. But for Organic Spa, the decision wasn’t cosmetic. It was time.
“Our brand has evolved a lot over the years, and we felt it was time to breathe new life into Organic Spa,” says marketing lead Jolene TaylorJones. Nearly two decades on, the brand is one of Australia’s best-known professional Certified Organic ranges.
In today’s saturated skincare market, the pressure to pivot is constant. Too often, brands chase trends and lose sight of what defines them. Organic Spa did the opposite. Its guiding principle was simple: stay authentic.
“We believe the rebrand better reflects who we’ve always been – a luxurious, sustainable, Certified Organic skincare brand where science and nature work in harmony.”
Reinvention rarely comes easily, especially for a brand with history. Organic Spa’s rebrand was not reactive or rushed; it unfolded over more than two years, through discovery workshops, design exploration and exhaustive material testing. Every decision carried weight. Packaging had to respect the formulations, aesthetics had to honour the values, and the final result needed to appeal to both the wellness-minded consumer and the skin specialist alike.
“We wanted to maintain the trust we’ve built with salon and spa professionals while elevating the look and feel to match the sophistication of our formulas,” says Jolene.
The result is quietly striking. Weightier cartons with embossed details invite touch. Satin-smooth bottles turn daily use into ritual. A new logo blends two fonts in a subtle nod to old and new. And across every carton, front and centre, the Certified Organic percentage is clearly and confidently displayed – a bold statement in an industry still rife with greenwashing.
“This isn’t a marketing spin or a selective claim. It’s a clear, verifiable number we stand by.”
If any brand has the right to make noise about its credentials, it’s Organic Spa. Among the first to carry full Certified Organic status across its entire range, its certification is more than a claim – it is discipline that holds up from soil to shelf. It is what separates the brand from competitors who borrow the language of sustainability without the substance to back it up. “There isn’t a professional skincare range in Australia that matches our level of organic integrity across the entire range – and we’re beyond proud of that,” says Jolene.
Integral to the redesign was the pursuit of sustainability. For a Certified Organic line formulated without synthetic preservatives, packaging presented unique challenges: not every so-called “green” material could safely protect the product. Yet constraints became opportunities.
The new range achieved a rare trifecta: Certified Organic integrity, genuine sustainability and uncompromising performance. Key strides included reducing virgin plastic and improving recyclability through mono-materials, meeting not only organic standards but broader environmental benchmarks.
“WE WANTED TO MAINTAIN THE TRUST WE’VE BUILT WITH SALON AND SPA PROFESSIONALS WHILE ELEVATING THE LOOK AND FEEL TO MATCH THE SOPHISTICATION OF OUR FORMULAS.”
“IF THE BUZZ SURROUNDING THEIR BEAUTY EXPO REVEAL IS ANY INDICATION, THEY’VE STRUCK JUST THE RIGHT BALANCE.”
Crucially, this is not the finish line in Organic Spa’s sustainability journey but a promise of continual progress. And it is a promise the brand has earned the trust to make – and to keep.
For most businesses, repeat orders year after year are reassurance enough to sit still. After nearly 20 years, Organic Spa could have rested on that trust. Instead, it recognised that today’s consumers want more – not only efficacy and ethics, but an aesthetic worthy of their bathroom shelves as much as their treatment rooms.
If the buzz surrounding their Beauty Expo reveal is any indication, they’ve struck just the right balance. More than a vanity-worthy vessel, it is skincare designed for the senses: sight, touch and the subtle satisfaction of knowing the materials are responsibly sourced. Luxury, here, is not about excess – it is about refinement.
In many ways, the new look is less about change than clarity. Every decision was guided by the brand’s roots: Certified Organic, Australian-made, spa-quality. The aesthetic is fresh, but the promise is unchanged.
The insistence on integrity flows from the inside out. Being part of the Cawarra portfolio gives Organic Spa control over its manufacturing, R&D and sustainability standards – a rarity in an industry often defined by outsourcing. “It ensures we stay ahead in sustainability and efficacy while remaining proudly Australian-made,” Jolene adds. Looking ahead, the future for Organic Spa is expansion without dilution. New formulations are already underway. International growth is firmly in sight. The vision is not merely to lead in organic skincare but to help redefine what sustainability, efficacy and trust should mean.
Luxurious yet grounded. Modern yet principled. It is the sweet spot Organic Spa set out to claim when it first embarked on the rebrand journey. In that process, it has not reinvented itself so much as revealed who it always was: a brand both professionals and clients can trust. ■
Organic Spa Partner Testimonial WITH JULIE DAVIS, OWNER OF SEISHIN SPA, EYRE PENINSULA, SOUTH AUSTRALIA
Talk us through the ethos of your clinic.
We have created a sanctuary of calm where the focus is on customised facial and body treatments using Australianmade Certified Organic products containing active ingredients to achieve the best results for clients in a holistic and professional way that guides them on homecare solutions as well.
For how long have you been a stockist of Organic Spa? About 15 years.
What drew you to Organic Spa?
Their use of high-quality and active ingredients produced in a sustainable way, Australian-made whilst offering brand training and support for this professional range – results-driven with a relaxation focus.
Describe the nature of the training you and your team have received from Organic Spa.
We are located in remote South Australia – getting to us requires a minimum of two flights – but we receive visits from our rep twice per year for professional development and product demonstrations, plus monthly online meetings with the team. We can access product and treatment support via phone and email any time – excellent support!
Talk us through the hero Organic Spa treatments you offer.
Our clients and therapists love the Bio-Active Hydrate and Sculpt Facial – a relaxing but active facial that includes Gua Sha for sculpting and a collagenboosting mask, resulting in a firmer, brighter complexion and a very relaxed client. Our Resurfacing and Exfoliating Body Treatment is a firm favourite too, combining a vigorous salt crystal and oil scrub with an indulgent massage and replenishing body cream.
Are there any products in particular that customers can’t get enough of? Cream Cleanser, Bio Hydra Serum and the Luxe Body Cream are all bestsellers for us.
How important is it to your business that your brand partners are Certified Organic?
We are focused on providing a low-tox, resultsdriven product range and holistic, wellbeing-focused treatments, which our customers are seeking and respond well to.
Do clients actively ask for organic options, or do you find you’re educating them?
This is a mix. Our long-term clients are here for the organic product range and treatments already, but there is a shift and flow of people into the salon looking for organic products and education about the benefits and results of these products.
Has stocking Organic Spa helped differentiate your clinic from competitors?
Yes, it has – and with the swing back to resultsdriven but organic products and wellness, we are well positioned and familiar with this space.
What was your first impression of the new look/ rebrand?
We love the new colours and rebrand – very professional and elegant looking but with a reasonable price point.
What excites you most about being aligned with Organic Spa as it evolves?
Being able to continue our focus and education of clients on how they can incorporate Certified Organic skincare and wellness products into their lives and be comfortable with the ingredients, how to use their home skincare and the results achievable.
Organic Spa Partner Testimonial WITH SEVINE FORSTER, OWNER OF THE FACIAL HUB, BRISBANE
Talk us through the ethos of your clinic.
For how long have you been a stockist of Organic Spa?
Since 2019.
What drew you to Organic Spa?
Australian and family-owned. It offers a full range able to treat all skin conditions, is professional, provides great support, and has excellent retail and professional products that complement our clients’ homecare routines.
Describe the nature of the training you and your team have received from Organic Spa.
Engaging, educational and ongoing, with wonderful print media support that’s easy to follow and engaging for the team. Training is delivered in a way that avoids technical jargon for simplicity. They are always happy to take training sessions in the salon, which is important for me as a business owner. With a team of eight, we can’t close the salon for a day to attend off-site skincare training, so in-salon training is very practical for us, which I appreciate.
Talk us through the hero Organic Spa treatments you offer.
Our clients love the Organic AHA Peel – it’s gentle and leaves the skin glowing with no downtime. The body products are a wonderful addition to our facials for hand and arm exfoliation and massage. The Relax and Repair Facial (Multi Detox Mask) is a crowd favourite.
Are there any products in particular that customers can’t get enough of?
Yes – Cream Cleanser, Bio Hydra Serum, Vitamin C Serum, Lactic Gel Cleanser and Intense Moisture. My personal favourite is the Pro Renewal Moisturiser.
At our facial boutique, science meets nature in perfect harmony. With a degree in biomedical science and a deep-rooted passion for holistic skin health, I bring a unique understanding of the skin’s intricate biology. After a 7.5-year fertility journey, I became acutely aware of the impact that hormone disruptors and harsh irritants in skincare can have on overall wellness. This inspired my commitment to offering natural and organic skincare and facial treatments that nurture your skin gently yet effectively – because true beauty thrives when science and nature unite.
How important is it to your business that your brand partners are Certified Organic?
With so many brands on the market claiming to be organic with only minimal certification, I think it’s important for clients to understand the high level of Certified Organic ingredients Organic Spa has.
Do clients actively ask for organic options, or do you find you’re educating them?
Our clients are very used to The Facial Hub stocking trusted, safe and nonirritating skincare, and they feel really confident in the choices we make when selecting skincare brands.
What was your first impression of the new look/rebrand?
I love how modern and eye-catching the new look is. I think it’s very refreshing, and I’m excited to see it merchandised on our shelves this November.
What excites you most about being aligned with Organic Spa as it evolves?
I love that Organic Spa is locally made and that the products contain higher percentages of certified organic ingredients than any other range I’ve seen or worked with in over 23 years. We receive ongoing, gentle support, we’re able to reach the team directly, and they genuinely care. It’s a brand that’s gentle, safe, trusted and effective – not a fluffy range at all. I love that the treatments complement clients’ skincare so they can continue performance care at home between visits. ■
“THERE ISN’T A PROFESSIONAL SKINCARE RANGE IN AUSTRALIA THAT MATCHES OUR LEVEL OF ORGANIC INTEGRITY ACROSS THE ENTIRE RANGE – AND WE’RE BEYOND PROUD OF THAT.”
FRESH FACES, NEW SPACES
Add these newly opened destinations to your radar.
Seléne Spa
In two firsts for Adelaide’s beauty scene, Seléne Spa introduces a state-of-the-art cocoon infrared wellness pod and exclusive Ayurvedic facial protocols. Founded by Ayurveda advocate Katina Jones, this thoughtfully designed space brings integrative wellness to the South Australian capital through science-backed treatments and ancient healing practices. Start with one of the spa’s Signature Rituals, which opens with breathwork and concludes with nourishing drinks and treats.
FutureSkin
Tucked within a discreet corridor of Rosebery Engine Yards, FutureSkin bridges the gap between skincare store and private clinic. Founded by cosmetic doctor Dr Amy Chahal, this space uniquely offers on-the-spot skin consultations with expert dermal therapists — no booking required. Armed with a personalised plan, clients can shop FutureSkin’s curated range of clinical and exclusive brands or step straight into a treatment room for an advanced skincare service. The Origin 60-minute ritual is the perfect starting point: following a Skinscope diagnostic, guests receive a gentle polish, light extractions, lymphatic massage, bespoke masque and cooling infusion.
Words: Amy Hadley
Photography: Supplied
She’s So Well
Lymphatic drainage specialist and Reiki healer Dani Pola opens her soulful studio, She’s So Well. The new location in Coogee, New South Wales, sees her infuse treatments with a gentle blend of Brazilian-style lymphatic drainage with Reiki healing for release, recalibration and energetic clearing. Reflecting the increasingly blurred lines between wellness and beauty, Dani’s approach merges physical rejuvenation with emotional and energetic balance. Seeking even more clarity? Book an intimate one-on-one tarot session with Dani.
THERAPY
Spanning more than 5,000 square metres, Victoria’s newest wellness destination, THERAPY, brings compassionate, community-focused care to Eltham. Clients start with a Brain-Body Diagnostic to develop a personalised treatment plan that utilises THERAPY’s considerable service list. Beyond traditional and modern physical, mental and wellbeing therapies, visitors can enhance their experience with functional smoothies, adaptogenic and nootropic elixirs, therapeutic teas or the seasonal gut–brain menu at THERAPY Kitchen.
TACKLING WORKFORCE SHORTAGES Beauty’s Big Battle:
AS EVERY Australian business owner knows, the hunt for highly skilled team members isn’t easy. It’s a well-documented concern within the beauty and aesthetics industry, with beauty therapists included on Jobs and Skills Australia’s national Occupation Shortage List since 2022. In the government statutory body’s 2024 findings, employment shortages were recorded in New South Wales, Queensland, South Australia, Tasmania, the Northern Territory and the Australian Capital Territory. Victoria and Western Australia, however, were deemed sufficient.
But relief is in sight. While various drivers contribute to our workforce shortage, inadequate qualification is a significant pain point that’s finally under the microscope. In 2023, the Australian Bureau of Statistics (ABS) kicked off a review of the Occupation Standard Classification for Australia (OSCA) to bring beauty, dermal and aesthetics qualifications into the modern era. Backed with passionate advocation from the Aesthetic & Beauty Industry Council (ABIC) and the government-funded
Kristie Lau-Adams explores our industry’s workforce crunch — and the path to a thriving future.
Words:
Kristie
Lau-Adams
Onda PRO by Deka is the world’s first and only device to harness revolutionary microwave technology for nonsurgical face and body contouring.
Utilising Coolwaves™ technology, Onda PRO simultaneously reduces fat and cellulite, while lifting and tightening the skin. It offers precise, non-invasive contouring with minimal discomfort and downtime.
Onda PRO is a revolutionary innovation for face and body remodelling and reshaping.
Onda PRO handpieces feature PGW Technology to emit Coolwaves in a controlled way.
Why Invest in Onda PRO
• Simultaneously treats fat, cellulite and skin tightening
• Selective, effective and confined delivery of energy thanks to the novel PGW Technology
• Suitable for all skin types
• Minimal downtime and side effects
• Non-invasive treatment for face and body
• Three precise handpieces that provide different penetration depths, targeting different indications
• Focus on reliability and efficacy
• Smart integrated skin cooling system for increased patient comfort
For more information, call 1300 309 233 or email info@hightechmedical.com.au www.hightechmedical.com.au
Courtesy of Lush Skin and Laser Clinic
Courtesy of Reyoung Skin Clinic
“THE MOST ACUTE SHORTAGE IS IN QUALIFIED BEAUTY THERAPISTS, THE BACKBONE OF THE INDUSTRY.”
Service and Creative Skills Australia (SaCSA), this review could dramatically overhaul a fresh graduate’s skill arsenal and attitudes.
Ensuring the reforms lead to true change, SaCSA serves as the voice of the beauty industry, drawing on workforce and employment data and consulting with industry to identify real issues and emerging trends across the sector. According to Natalie Turmine, CEO of SaCSA, the most prevalent workforce shortcomings are found in the hiring of two major roles. “The most acute shortage is in qualified beauty therapists, the backbone of the industry,” Natalie says. “It’s where employers are finding it hardest to recruit. We also need to consider hair and beauty salon managers, because without skilled managers, businesses can’t run effectively.”
The industry champion shared that as of August 2025, there were approximately 41,400 employed beauty therapists in Australia, and employment in this role is projected to grow “by 11.5 per cent between 2024 and 2034.” The need for highly skilled graduates has never been more crucial. Further data shared by Natalie included a median beauty therapist age of 33 and a median make-up artist age of 31, suggesting professionals are ditching long-term beauty employment to pursue other vocations.
“The result of this is a widening gap between what businesses need and the supply of qualified people,” Natalie explains.
While formal nationally recognised training must be rebuilt, Natalie reveals that other shortage triggers include the rise of part-time employment, with agile and increased planning demanded of business owners to form stable teams.
The entrepreneurial energy of Gen Z graduates is also playing a role. “There’s a generational shift,” Natalie explains. “Many Gen Z graduates aspire to run their own business rather than work their way up through a salon. That spirit is great for the industry overall, but for salon owners, it means staff can move on quickly — often before employers have recouped the cost of training and mentoring them.”
Migration restrictions are also concerning, as the ability to find skilled international workers is limited, and employee wage and workplace conditions contribute, particularly compared to the alluring prospect of self-employment.
But as various factors have compounded over time, suitable education and training remain of paramount concern. “The training pipeline is a big one,” Natalie says.
“Enrolments and completions in beautyrelated VET courses have been declining for years. That means fewer qualified
candidates are coming through, and when they do, there’s sometimes a mismatch between what’s taught and what salons need.”
Currently, a Diploma of Salon Management is often bundled with a Diploma of Beauty Therapy to provide two qualifications — technical expertise and business knowledge — in one. It’s a tantalising choice for aspiring beauty professionals, as many dream of owning their own business. But Natalie says the educational package deal just isn’t up to scratch. “There’s a clear misalignment between the skills individuals need and what the qualification delivers,” Natalie says. “We’re hearing from employers that graduates often lack the necessary commercial and management capabilities to step into leadership roles.”
“MANY GEN Z GRADUATES ASPIRE TO RUN THEIR OWN BUSINESS RATHER THAN WORK THEIR WAY UP THROUGH A SALON.”
Natalie recommends updates to four key training facets:
• Compliance and safety: “This is critical, especially with the increasing innovation in equipment and products,” Natalie says. “We also need to better reflect mobile and home-based services.”
• Digital navigation and marketing: An understanding of how to leverage Artificial Intelligence (AI), as well as online booking systems and social media, demands targeted education.
• Tangible business skills: “Establishing effective pay structures with commission models, and creating clear career pathways, is crucial for staff retention,” Natalie advises.
• Leadership qualities: Natalie believes that entrepreneurial clout “and broader business acumen are essential if we want to prepare graduates not just to work in the industry, but to thrive and grow it.”
SaCSA is an industry-led, not-for-profit organisation tasked by the Australian government to provide planning advice and guidance at a national level. Natalie and her team strive to create a direct channel for salon, spa and clinic owners to influence proposed reforms. “It translates to having
WORKFORCE STATISTIC
Recruitment by the Numbers
Out of 112 hairdressing and beauty services surveyed by SaCSA throughout Australia in 2024, more than 65 per cent of respondents said they find it difficult to attract and recruit workers.
“COMBINED WITH THE GROWTH OF AI, HYBRID WORK OPPORTUNITIES AND TECHNOLOGICAL ADVANCEMENTS, PARTICULARLY IN SKIN, A THRIVING FUTURE IS WITHIN REACH.”
a genuine seat at the table when decisions are being made about training content, career pathways and workforce planning,” Natalie says. “It’s how we turn everyday challenges, such as skill gaps, staff retention or business readiness, into practical changes in qualifications and policy.”
If it weren’t for the work of SaCSA, broad industry change would not be possible. “If the sector isn’t at the table, it loses influence over the future workforce,” Natalie reiterates. “That’s why we are actively engaging with industry to make sure as many voices as possible shape solutions.”
Business owners around Australia are urged to have their say. “Nobody understands the realities of running a salon better than the people doing it every day,” Natalie says. “They know where the gaps are, what skills are most in demand, and what’s changing.” Natalie urges business owners to submit an enquiry via the SaCSA website (sacsa.org.au) and book a consultation with her team. “The more voices we hear, the more relevant the outcome will be,” she says.
With your voice, Natalie believes our industry will overcome workforce shortages. “What gives me confidence is the people behind this industry,” she says. “It is driven by passion and resilience.” Combined with the growth of AI, hybrid work opportunities and technological advancements, particularly in skin, a thriving future is within reach. “Advanced skin treatments and high-tech equipment demand deeper knowledge and strong safety skills, while digital business tools, from AI-driven booking systems to client apps, are part of everyday salon operations,” Natalie says. “With stronger alignment between training and real-world needs, we can build a workforce that is skilled, sustainable and future-ready. This industry has never stood still, and that adaptability is exactly what will carry it into a stronger future.” ■
Professional Beauty
EDUCATION
A FILTER-FREE FUTURE
Raw, real and relatable is the new standard. Kristie Lau-Adams discovers how beauty brands can embrace fresh consumer attitudes.
AIRBRUSHED PROPORTIONS, unblemished skin and the pursuit of eternal youth — the global beauty industry was built upon impossible expectations. But as consumer thirst for user-generated social media content grows, and the inclination to devour glossy advertising fades, a new beauty standard has emerged. Not even the arrival of artificial intelligence (AI) beauty filters, one of the industry’s most publicised technological advances, could lure consumers towards insincere ideals. In August 2024, filters were formally rejected, with Meta announcing it would ban third-party beauty filters in January 2025 due to consumer challenges that underscored their severe impact on self-perception and body image.
Negativity around filtered content is a widespread sentiment that’s rewriting how customers fall in love with beauty brands. A 2024 study conducted by USbased company Sprout Social found that 77 per cent of consumers were more
likely to engage with content deemed genuine and relatable. Melissa Laurie, founder of Oysterly Media, which specialises in short-form video content, says she certainly sees this perspective in her work and advises brands to prioritise online authenticity, particularly if they’re targeting Gen Z and Gen Alpha.
“Younger generations have grown up with social media, while my generation grew up with magazines,” Melissa explains. “We didn’t have the option to swipe past and engage with content that felt more relevant, but this generation does. They choose who they connect with.”
In Melissa’s opinion, the filter-free movement stems from deep consumer frustration over picture-perfect content. Labelling it ‘filter fatigue’, she believes over-styled and inauthentic ideals invite disengagement. “It makes people feel inadequate,” Melissa says. “There is mass burnout from seeing every image, video or post as too polished, too unreal, and too much like every other post. Apps like BeReal had a moment simply because audiences are tired of hyper-curated Instagram feeds.”
Words: Kristie Lau-Adams
Photography: iStock
Sparking further online frustration are brands presenting empty promises. Gabrielle Singh, psychologist and founder of Iyvos Skincare, says so-called perfect skin is a myth that cannot be attained despite brands claiming otherwise. “For years, beauty leaned on flawless imagery and heavy retouching,” she details. “The promise was to show perfection and people will buy. Social media supercharged this with beauty filters and algorithms rewarding the most polished faces. It’s led to ultra-savvy consumers who can spot editing. They want relatable proof — real skin, real lighting, real timelines. In an industry full of noise, authenticity cuts through.”
With skincare serving as one of the beauty industry’s core moneymakers, drawing on an array of concerns across the age spectrum, a cultural shift from ‘perfect’ to ‘healthy’ skin has the potential to overhaul a skincare brand’s promotional strategy entirely. According to Gabrielle, relatable brand examples of healthy skin mirror pores, breakouts and texture in all their glory. “Healthy skin is living tissue, not a filter,” she says. “It shifts with hormones, stress, sleep and seasons. Pores are visible on everyone, and you cannot permanently shrink them. You can, however, make them look smaller by keeping them clean and clear and supporting the surrounding skin.”
Gabrielle continues, “Texture fluctuates as skin renews; a little roughness towards the end of the cell turnover cycle is normal. And breakouts happen, even to professionals. Healthy is balanced, hydrated, resilient skin that bounces back quickly, even with pores or the odd spot.”
Melissa adds that if brands can keep such realness in mind and choose to share honest everyday reflections, audience engagement will thrive. “Instead of polished brand campaigns dictating what’s aspirational, consumers now look to everyday creators or their peers for real recommendations, tutorials and reviews,”
“THERE IS MASS BURNOUT FROM SEEING EVERY IMAGE, VIDEO OR POST AS TOO POLISHED, TOO UNREAL, AND TOO MUCH LIKE EVERY OTHER POST.”
she notes. “A short ‘get ready with me’ video or an honest product demonstration from someone relatable feels far more trustworthy than a celebrity endorsement or an airbrushed ad.”
Introducing filter-free content to one’s business strategy doesn’t demand an entire brand overhaul. Through small tweaks, such as disclosing when content is edited or sharing honest expectations around result timeframes, Gabrielle says brands can earn greater trust today. Melissa also highlights the importance of sharing a brand’s human side and unique story in the online mix.
“That could mean creating Employee Generated Content (EGC) by sharing behind-the-scenes moments and amplifying staff voices,” she explains. “This kind of authenticity not only builds trust but also creates deeper connections with consumers who want to engage with brands that feel real.” ■
TO SPEED UP Slowing down
Beauty business coach Jade Spehr shares her tips for turning the quiet season into a growth opportunity.
FOR MANY clinics and salons, the late December to January period can feel like a frustrating slump. The festive rush is over, clients are away on holidays and bookings slow down. But instead of seeing this quiet season as a setback, think of it as your business’s reset button – the perfect chance to prepare, refine and recharge.
With the right strategies, this slower period can become your secret weapon for growth. Here’s how to make the most of it.
Upskill and Train Your Team
The quiet season is the ideal time to hold strategic workshops with your team. This might mean blocking out time for in-clinic training days where skills are reinforced through repetition and practice. A simple way to make training days more effective is to set up a Google Form and have clients register their interest to be models. This not only provides your team with live experience but also generates valuable content.
A hot tip: avoid advertising discounted services through your socials, as it can undervalue your brand. Instead, consider setting up a VIP program. Members inside the program can access training day treatments at a reduced price, creating exclusivity while still covering costs.
Education should always deliver a return on investment. For example, if your education budget accounts for 5 per cent of your income, aim to see at least a 10 per cent uplift over the next 12 months. And while you’re setting new routines, take the opportunity to establish regular team meetings and check-ins. Habits formed now will carry through into the rest of the year when business gets busier.
Words: Jade Spehr
Photography: iStock
“THE QUIET SEASON IS AN OPPORTUNITY TO TAKE A HOLIDAY OR SIMPLY PRESS PAUSE TO RESET YOUR NERVOUS SYSTEM.”
Audit and Refresh Your Menu
This period is also the perfect time to refine your service menu. Dive into your booking software and analyse the data. Which services are driving profitability and which ones are simply taking up space in the calendar without meaningful return?
Lower-value services often aren’t sustainable long term, so use this time to consider whether they should stay. It’s also a good opportunity to test new bundles or packages ahead of peak trading months. Remember, your time is your most valuable asset and your menu should reflect services that maximise revenue per appointment.
Plan Ahead with Marketing Campaigns
Looking at your trading history, identify the months where business naturally dips and plan ahead. By running campaigns prior to quieter periods, you can help drive traffic and secure bookings in advance.
For example, an online competition can be a clever way to grow your social media audience and generate warm leads you can softly convert into bookings. Similarly, you could run an in-clinic competition around rebookings, encouraging clients to lock in their future appointments now. We also recommend encouraging clients to sign up to weekly payment plans prior to Christmas. This ensures consistent bookings during slump periods and helps smooth your cash flow, giving you greater stability across the year.
Strengthen Your Operations
Operational upgrades are often pushed aside during busy months but can be tackled during quieter times. If you’ve been considering changing your booking system, this is the perfect window to make the switch without disrupting a packed calendar.
Take the time to review your tax preparation for FY25, check your contracts and compliance, and audit your expenses. From insurance to electricity to software providers, you may find opportunities to reduce costs without compromising quality. Money saved is money earned, and small changes here can make a big impact over the year.
Decluttering your clinic, refreshing merchandising or even reorganising your client communication templates all contribute to smoother operations once peak season returns.
Don’t Forget Self-Care
Finally, remember that your business can only thrive when you’re operating at your best. The quiet season is an opportunity to take a holiday or simply press pause to reset your nervous system. Empowering your team to step up in your absence not only builds their confidence but also highlights where processes may need strengthening. In doing so, you’re building a business that doesn’t just rely on you – a vital step towards creating a sustainable and saleable asset in the long term.
The quiet season doesn’t have to be a setback. By shifting your perspective, this time becomes an invaluable opportunity to refine your operations, strengthen your team and prepare your business for growth. Slowing down strategically now means speeding up sustainably when the busy months return. ■
Jade Spehr is a lawyer, accountant and the founder of JadeStart, a global consulting firm that helps beauty and aesthetic business owners achieve sustainable growth through sales, marketing, strategy and compliance.
Professional Beauty
BUSINESS
THE GIFT THAT KEEPS ON GIVING
Cash flow wrapped in a bow. Emelly Simons shares why gift vouchers should be more than just a Christmas afterthought.
EVERY DECEMBER it happens: clinics dust off the same tired “perfect last-minute gift” signs, pile up vouchers on the counter, and pray they sell to boost cash flow. Then January rolls in, the decorations come down, and vouchers get shoved into the “set and forget” drawer until Mother’s Day.
Let’s be real—that’s not a strategy; that’s seasonal laziness. Gift vouchers aren’t just a holiday cash boost; they’re one of the easiest and smartest ways to grow your business year-round. Handled right, they deliver quick cash into the business, new clients through the door, and repeat bookings on autopilot. Handled wrong, they’re just pretty bits of cardboard gathering dust.
Sell Experience, Not the Dollar
Seriously, nobody gets excited about a $100 piece of cardboard. What they do get excited about is the experience behind it. A “$150 gift card” is fine, but “The Glow Package – 60 minutes of radiance-restoring skin love” feels thoughtful, indulgent and personal.
Packages are absolute gold because they nudge buyers towards higher-value services. A facial on its own? Great. But a “Skin Reset Journey” that combines LED, firming massage and a take-home sheet mask? Irresistible. You’re not just selling treatments, you’re selling transformation.
And here’s the kicker: discounts are out, value-add is in. Instead of slashing prices, build packages with clever extras – a deluxe mask upgrade, or even a credit for product when they redeem. This way, you keep your margins healthy and can shorten expiration dates without guilt. Clients see value; you see faster redemptions. Winning.
Redemption is Where the Gold Lies
Train your team to think, “How can I increase results and experience today?” If the gift voucher is for a basic facial, always offer an additional service to enhance their results (ideally one that doesn’t add time).
Don’t forget retail – it’s free money! Frame it as continuing their results, not pushing product. A simple, “To get the most from today’s treatment, I’d recommend…” can turn a $120 redemption into a $200 sale and leave the client feeling properly looked after.
Want to really maximise this? Control redemption times. Book redemptions during slower periods – this fills your schedule and avoids clogging higher-wage days. Your clients still get pampered, and you smooth out any peaks and troughs in your calendar.
Create Raving Fans
A gift voucher brings someone new through your doors. The million-dollar question is, do they stay? This is where most clinics drop the ball, and if I hear “they’re just a gift voucher client” once more, I swear…
It’s simple: capture their data at redemption – email, phone, birthday, skin goals, etc. (You might think this is common sense, but not everyone does it.)
Next, use it! Don’t just dump them in your database; nurture them. A “Happy birthday, here’s a special treat” goes a long way.
When they finish their treatment, say: “Enjoyed your gift? Rebook today and get
XYZ off your next treatment.” Simple, effective and sticky. Boom—you’ve turned “just a gift voucher client” into a repeat client.
For the Love of All Things, Make it Easy
Holy crap, I need a gift and I need it now! If you don’t have gift vouchers on your website, you’re missing the easiest impulse purchase ever. Digital gift vouchers mean you’re open for business 24/7, no staff required.
Also, don’t underestimate corporate bulk buys. Workplaces are constantly on the hunt for staff rewards—and what’s better than the gift of glowing skin? Sweeten the deal with a “buy 10, get one free” offer. It barely dents your margins, makes life easier for them, and secures you a tidy chunk of upfront cash flow. Ten cards at $200 each becomes $2,200 in value into the clinic, $2,000 in your bank, and eleven new potential long-term clients through your doors.
Make Vouchers Blindingly
Visible
Here’s the blunt truth: if I can’t see your gift voucher offering, I won’t buy it. Don’t make people search like they’re on some great treasure hunt. Feature your gift vouchers front and centre on your website, shout about them on socials, and showcase them in-clinic year-round. The more visible they are, the more they’ll move.
Gift vouchers shouldn’t be the seasonal side hustle of your business; they should be a growth strategy. So remember: package them like an experience (not a discount), upsell when they redeem, control redemption times to fill your quiet spots, capture and nurture their details, and make buying them as easy as scrolling Instagram at midnight.
Do these things, and gift vouchers will be the gift that keeps on giving—to your clients, to your cash flow (cash flow is sexy AF), and to your future bookings.■
With 20 years of experience in the beauty and aesthetics industry, Emelly Simons, founder of The Cosmetic Industry Coach, is passionate about helping business owners thrive through transparency and strategy.
@thecosmeticindustrycoach
Photography: iStock Words: Emelly Simons
THE SMARTEST INVESTMENT
in Skin Health
Hydrafacial Syndeo® is the name on every clinic owner’s lips –and with good reason.
AS CLINICS across Australia and New Zealand strive to elevate their treatment offerings, one name continues to set the global standard in skin health innovation: Hydrafacial. Now, with the nextgeneration Syndeo® system, the brand has redefined both the treatment experience and the business opportunity for aesthetic professionals.
Hydrafacial isn’t just a facial; it’s a complete, non-invasive, multi-step treatment that cleanses, exfoliates, extracts and hydrates the skin in one seamless flow. Designed for every skin type, its patented Vortex-Fusion™ technology and clinically tested serums deliver instant, visible results – glowing, healthy skin with no downtime.
Unlike traditional facials or hydrodermabrasion, Syndeo® integrates cleansing, exfoliation, extraction and infusion simultaneously, allowing for thousands of personalised treatment combinations.
Globally Trusted, Clinically Proven
Recognised as the number-one non-invasive skin health treatment worldwide, Hydrafacial is trusted by millions of clients and professionals across more than 90 countries. Backed by research, patents and powerful partnerships, the brand leads in both efficacy and consumer demand.
Its global collaborations – from JLo Beauty® to Dr Dennis Gross® and Dr Nassif MD® – further reinforce the treatment’s appeal, giving clinics the ability to offer exclusive branded boosters and premium experiences.
Beyond results, Syndeo® has been designed with both practitioner efficiency and client experience in mind. Intuitive gesture-control technology minimises cross-contamination and improves workflow, while the ergonomic handpiece and upgraded LightStim Elipsa™ LED therapy streamline treatment delivery.
Clinics also benefit from the platform’s smart connectivity, which tracks client preferences, treatment history and outcomes to support longterm engagement and data-driven marketing.
Hydrafacial treatments deliver immediate, visible improvements in texture, tone and hydration,
A LIMITED-TIME OFFER FOR CLINICS
This Black Friday, Hydrafacial is offering an exclusive opportunity for clinics to invest in the Syndeo® system from $325 per week* – a limited release available for the first 25 systems. For clinics considering expanding their service menu or upgrading existing technology, the offer provides a rare chance to access a world-class platform at a reduced entry cost.
With its combination of high client satisfaction, strong treatment profitability and consumer-driven demand, Syndeo® represents both a clinical and commercial advantage for 2025 and beyond.
Every new Hydrafacial partnership also begins with a 13-week onboarding program, complete with business development guidance, in-clinic training, marketing materials and strategic review sessions. This ensures clinics integrate Hydrafacial seamlessly and see results from day one.
Be among the first 25 to secure a new Hydrafacial Syndeo ® !
making them highly addictive for clients and highly profitable for clinics. The result? Repeat bookings, referrals and consistent treatment revenue.
Hydrafacial clinics globally report exceptional treatment retention and crosssell opportunities, with Syndeo® driving both increased visitation and premium treatment pricing. ■
For more information, visit www.hydrafacial.com.au or call 1300 309 233.
*Terms and conditions apply. Based on approved finance applications. Offer valid while allocations last.
Kitomba by Buoy
We asked award-winning salon Buoy what Kitomba means for them. And this is where their creativity and craft took them. Want to unleash your creativity with software that works hard for you? Give us a call.
Beauty IN BELONGING
Zimbabwe-born makeup artist Rumbiie Tamai chats with Erin Berryman her mission to make everyone feel seen.
WHEN RUMBIIE Tamai moved from Zimbabwe to Australia, she discovered a beauty world that didn’t recognise her. Beauty wasn’t built with her in mind — so now she’s rebuilding it, for herself and for everyone.
Let’s start at the beginning — what was your journey from Zimbabwe to Perth, and how did it lead you into the beauty space?
Moving from Zimbabwe to Canberra, and then settling in Perth, was a huge culture shock. It might sound negative, but it’s the reality of existing in spaces that weren’t created with you in mind — even in the future. Australia was the first place I truly felt othered, the first place I questioned my own beauty. That feeling was shaped by small but painful moments: wanting to get my hair done the way I was used to and finding it wasn’t available; being turned away by makeup artists who didn’t know how to work with my skin; realising beauty courses didn’t even cover dark skin tones; standing in shops where the products I needed simply didn’t exist. Those gaps became the fuel for ANAKA — a brand I built to feel like home, to honour heritage, and to empower anyone who has ever felt unseen.
“AUSTRALIA WAS THE FIRST PLACE I TRULY FELT OTHERED, THE FIRST PLACE I QUESTIONED MY OWN BEAUTY.”
You’ve spoken about not seeing products made for people who looked like you. How did that experience inspire ANAKA & Co?
I don’t like to complain about problems I’m not willing to solve. While it hurt to feel excluded, it gave me the drive to learn everything I could about beauty. I studied products, taught myself how to apply them, and now I’m creating my own line so others don’t have to feel that same invisibility.
The beauty industry loves to talk about inclusivity, but do you think most brands are actually walking the talk? Some are, many aren’t. It’s not just about shades — it’s who they hire, who they educate, where their products are stocked, how accessible the price point is, and whose stories they centre. Inclusivity has to be intentional, embedded in every part of a brand.
Do you think “clean beauty” and “inclusive beauty” have become overused buzzwords — and how can brands prove they’re genuine?
Definitely. We live in a world that loves labels — it feels good to say you shop “clean” or “inclusive.”
But if the actions don’t match the captions, it’s just marketing. It has to align.
Inclusivity is central to your brand ethos. What does inclusivity in beauty mean to you beyond just shade ranges?
It’s about representation, cultural respect, and creating products that fit into real lives, not just trends. Everyone deserves to feel good, and no one should be excluded from that.
Your vegan brush sets have developed a cult following. Why did you start with tools, and what sets them apart?
ANAKA is being built as a go-to for anyone wanting to build their kit. Brushes were a no-brainer — they’re the backbone of every look. You need reliable tools that work well without breaking the bank. As a MUA, I know you’re only as good as your tools.
Alongside running your brand, you work in mental health and suicide prevention. How do you see beauty and confidence intersecting with wellbeing?
For me, beauty is ceremony. It’s self-expression and a reminder that you’re worthy of taking up space. Clients who’ve sat in my chair have healed me just as much as I’ve supported them. In many cultures, beauty wasn’t just about appearance — it was a ritual, a celebration of being. That’s why it feels so therapeutic.
Makeup has long been criticised for fuelling insecurity. How do you respond to people who say beauty undermines self-confidence instead of building it?
Insecurity will always exist, but beauty can also be liberation. At ANAKA we say: your face, your rules. Our masterclasses aren’t about changing who you are — they’re about helping you express every version of yourself. I’ve lived in a body the world often calls “too much,” but I refuse to be buried by insecurities. My beauty is mine to define.
Looking ahead, how do you hope to continue reshaping the Australian beauty conversation?
By building a community that blends education, culture and confidence, and by making sure everyone has a seat at the table.
Follow: @rumbiie | @anakaandco
Professional Beauty
BODY
IN BLOOM Body
Erin Berryman explores the new era of body treatments, where touch meets technology to sculpt, strengthen and support from top to toe.
“CLINICS ARE COMBINING HANDSONLY TECHNIQUES WITH DEVICE-ASSISTED METHODS TO ENHANCE RESULTS AND OVERALL WELLBEING.”
Lymphatic Health
Once a niche post-surgical therapy, the lymphatic system has become a pillar of modern aesthetics. Clinics are integrating body-focused elements into treatment menus that once stopped at the skin.
What Tamara Reid, founder of Inside Industry Consulting, calls “lymphatic intelligence” is the ability of clinics and brands to understand, measure and integrate lymphatic health into treatment design.
“Clinics are combining hands-only techniques (buccal, neck sculpting, compression) with tool therapy (gua sha, body brushing) and deviceassisted methods (vacuum suction, Endermologie, compression systems) to enhance results and overall wellbeing.”
According to Inside Industry’s 2026 Professional Beauty & Aesthetic Industry Trend Report, global searches for lymphatic drainage have risen 142 per cent year on year — proof that this oncespecialised therapy has become a mainstream wellness movement.
Emilee and Amy Hembrow, co-founders of Queensland clinic SSKIN, have witnessed the shift firsthand. “Australians are embracing restorative therapies like lymphatic drainage as part of a broader move towards holistic health.”
SSKIN is expanding its offering accordingly, introducing a suite of body treatments that includes ultrasound cavitation combined with RF, full-body LED with lymphatic drainage, and lymphatic massage performed by two practitioners.
For clinics and salons looking to meet the demand, Inside Industry recommends offering short 10–20-minute lymphatic add-ons before treatments or 60–90-minute full-body sessions.
Skinification of the Scalp
Just as the body’s internal flow has become a focus, the scalp is now treated as an extension of the skin — another frontier for circulation, vitality and rejuvenation.
Inside Industry reports that #ScalpCare has surpassed 2.4 billion TikTok views, with scalp-focused retail up 60 per cent year on year and clinical programs combining microneedling, LED and RF on the rise.
“The focus has shifted from hair loss as a problem to scalp density and vitality as a beauty goal,” says Tamara Reid. This reframe has opened new markets — from postpartum recovery to perimenopause — making hair health one of the most inclusive, high-retention categories in professional aesthetics.
Photography: iStock/Supplied
Words: Erin Berryman
Professional solutions such as EXO GROW by DermapenWorld are meeting that demand with dedicated scalp protocols for clinic menus. Inside Industry advises pairing in-clinic modalities like microneedling, LED or RF with home-use serums and supplements for a seamless client journey. Versatile LED systems like Dermalux Compact Lite can bridge face, scalp and body treatments for consistent results.
The Energy Evolution
Radiofrequency continues to dominate the professional device landscape, evolving from a tightening tool into a cornerstone of rejuvenation and contouring. Tamara Reid notes that platforms such as Morpheus8, Potenza and Secret by Cutera have redefined the “non-surgical lift” category, merging energy-based science with controlled trauma for visible, repeatable outcomes. From the neck and arms to abdomen and knees, clinics are reporting strong retention through expanding application areas.
INDIBA’s technology represents a gentler evolution of the category, stimulating metabolism, boosting circulation and enhancing lymphatic flow through a warm, massage-like experience. Adrienne Robertson, founder of Future Clinic Modern Beauty, notes a clear shift away from invasive methods. “Non-invasive and regenerative treatments like INDIBA that respect the body’s natural physiology have become especially popular.”
— literally. The world’s first and only device to harness microwave energy for non-surgical contouring, it delivers up to 80 percent of its energy directly into the fat layer while keeping the skin cool. This selective heating enables efficient reduction of fat and cellulite alongside skin tightening, all in as little as ten minutes.
NeoGen Plasma, distributed by Costec, offers a different yet equally non-invasive path to regeneration. Plasma converts nitrogen gas into controlled thermal energy that rejuvenates the skin, treating the full architecture in a single pass to resurface, tighten and renew simultaneously. Because the epidermis remains intact, downtime is minimal, yet collagen and elastin continue to remodel for months after treatment.
Body skin — thicker, less vascular and more prone to laxity following weight changes or hormonal shifts — requires a tailored approach to renewal, one that NeoGen Plasma tackles head-on.
Stacking the Science
Clinics are increasingly combining technologies to achieve layered results in less time. Taya Twaddle, dermal clinician at Ocean Cosmetics, points towards multimodality, non-invasive options that combine radiofrequency, HIFEM and other energies in one platform for efficiency. “Patients appreciate achieving multiple benefits in less time, and clinics see strong engagement. This layered approach has become a hallmark of body treatment programs in 2025.”
Changing Goals
Together, these technologies reflect an underlying trend: aesthetic goals evolving beyond appearance. “We are noticing a stronger patient focus on function over form. There is less emphasis on purely looking slimmer, and more interest in getting stronger and maintaining function despite aging or injuries,” says dermatologist Dr Ritu Gupta.
Unlike conventional radiofrequency focused on surface heating, INDIBA’s Proionic® 448 kHz frequency works at a cellular level to restore ionic balance, boost oxygen flow and accelerate tissue repair. The result? Firmer contours, smoother texture and reduced cellulite across the abdomen, thighs, arms and back.
“Clients have significantly less inflammation and notice a deep sense of lightness, relief and inner balance — visible on the outside and within,” Adrienne adds.
Onda PRO by DEKA introduces a new wavelength of innovation
This shift is reinforced by the rise of GLP-1 medications, which can accelerate muscle loss and drive renewed interest in treatments that build strength and restore function.
Taya echoes the sentiment, saying this category of devices is leading a movement beyond traditional fat reduction towards protocols that also focus on muscle tone, body functionality and overall wellness. She adds that male clients are among the fastest-growing groups, many seeking greater definition to complement their training.
In a nutshell: for younger clients, the appeal is tone and fat reduction; for older ones, pelvic health and long-term mobility. Either way, “function is the new physique.”
Compliance and Regulation
As demand surges and technology advances, so too will the need for compliance. “We expect even closer monitoring from the Therapeutic Goods Administration (TGA). All devices must be appropriately included on the Australian Register of Therapeutic Goods and marketed in line with their approved intended purpose,” says Taya. “It’s important for clinics to avoid unsubstantiated claims and ensure their advertising reflects what the device is designed to do.”
All information correct at time of publication. Always follow TGA guidance when advertising therapeutic devices. ■
Sources: Inside Industry 2026 Professional Beauty & Aesthetic Industry Trend Report; Verified Market Reports “Head SPA Machine Market – Size, Evaluation, Expansion & Forecast 2033”.
HAIR REMOVAL REINVENTED
The profit powerhouse hiding in plain sight
LASER HAIR removal has evolved from a saturated, price-driven service into one of the fastest-growing categories in aesthetics. Globally, the market was valued at USD 1.13 billion in 2023 and is projected to more than quadruple to USD 5.2 billion by 2032, expanding at a compound annual growth rate (CAGR) of 18.4 per cent from 2024 to 2032 (Global Market Insights, 2023).
This explosive growth is being fuelled by innovation. The Alma Soprano Titanium Special Edition (SE) is redefining the standard of laser hair removal – transforming it into a premium, year-round service that drives clinic profitability and patient satisfaction.
From Off-Season to All-Season
Traditionally, summer marked a slowdown. Older, single-wavelength lasers carried a higher risk of burns or pigmentation changes on tanned skin, limiting treatments during peakdemand months.
The Soprano Titanium SE eliminates those limits. Its triple-wavelength technology (755, 810 and 1064 nm) and Super Hair Removal (SHR™) mode deliver gradual, controlled heating that targets follicles at multiple depths while protecting surrounding tissue. Safe for all Fitzpatrick skin types (I–VI) – even tanned skin – it allows clinics to confidently operate all year long.
Technology That Drives Growth
Speed = Revenue
Positioning hair removal as a clinical-grade, resultsdriven treatment – not a commodity – strengthens patient relationships and enhances long-term revenue potential. Consistency, practitioner expertise and patient education all increase retention and lifetime value.
Clinically Validated Confidence
A 2020 Journal of Drugs in Dermatology study on the Soprano Titanium demonstrated:
• 85% mean hair reduction (Global Aesthetic Improvement Scale)
• 4.8 / 5 patient satisfaction
• No significant adverse events, including among darker skin types
The 4 cm² spot size and in-motion scanning enable large-area treatments in minutes, maximising daily throughput.
Safety = Confidence
Low-fluence, high-frequency energy protects the epidermis while achieving consistent follicular heating. The chilled applicator (−3°C) maintains comfort and epidermal safety.
Comfort = Loyalty
Virtually pain-free treatments foster repeat bookings and referrals.
Beyond Beauty: Building Relationships
Laser hair removal remains one of the strongest patient-acquisition tools in aesthetics. Each treatment builds trust and creates opportunities for cross-referral into complementary skin services and rejuvenation programs.
These findings confirm consistent, safe and measurable outcomes –the foundation of lasting profitability.
The Bottom Line
The modern hair removal market is defined by science, comfort and scalability. With the Alma Soprano Titanium SE, clinics can transform a once-routine procedure into a high-margin, high-retention business driver that performs seamlessly across every season.
Summer-proof your business. Elevate every treatment. Unlock new profitability.
References: Shavit et al., 2020 (Journal of Drugs in Dermatology); Global Market Insights, 2023; Alma Lasers Ltd., 2024. Treatments must be performed by qualified practitioners in accordance with local lasersafety regulations. ■
www.alma-lasers.com.au
COVER YOUR PAYMENTS WITH JUST 3 TREATMENTS PER WEEK
From just $750 per week (+GST)
VIRTUALLY PAINLESS ALL YEAR ROUND ALL SKIN TYPES, EVEN TANNED SKIN YOUR FOOT TRAFFIC DRIVER
More Skin IN THE GAME
The face has had its fair share of spotlight. Tronque founder Tanné Snowden shares with Erin Berryman why bodycare means business.
CREAMS, SERUMS, peels … the works. You name it, we’ve got it – for our face, that is. But with the body representing most of our skin’s surface, it has been neglected for too long. So Tanné Snowden set out to make sure it finally gets the attention it deserves.
The Bodycare Boom
The global bodycare market was valued at USD 78.32 billion in 2025 and is projected to reach USD 99.75 billion by 2030.* This growth reflects a major shift in consumer behaviour – a move toward all-over skin health and sophisticated, multifunctional formulations that go far beyond silky-smooth pins.
New Zealander Tanné Snowden was an early pioneer in this space – and, with few truly body-exclusive brands for comparison, she still is.
“I saw a strong white space for a brand that approached the body with the same level of sophistication, science and active formulations traditionally reserved for the face,” she says.
With that, in late 2021, Tronque was born – a curated luxury bodycare collection powered by professional-grade actives and clinically relevant percentages.
Since then, it has gone from strength to strength, inking partnerships with some of the world’s biggest retailers, including Saks Fifth Avenue, Neiman Marcus, Bluemercury and Bergdorf Goodman. As for Australia, it has been “an incredibly receptive
Photography: Supplied
Words: Erin Berryman
Source: Mordor Intelligence, “Body Care Product Market Report”, 2025.
market,” Snowden says. “The Australian consumer is perhaps a bit more attuned to performance, prevention and maintaining skin health in a more intense climate, which gives us an exciting opportunity to keep educating and growing there.”
Focusing exclusively on the body has given Tronque space to innovate in texture, delivery systems and sensorial experience – and most importantly, without compromise. “That niche, where high performance meets modern luxury, is where we’ve built our commercial success and brand differentiation.”
It’s
Catching Up, Fast
In some cases, it is even surpassing facial skincare in sophistication, Snowden believes. “The next generation of formulas is being driven by clinical-grade actives and smart delivery systems designed specifically for the body’s thicker skin and larger surface area.”
She points to peptide complexes, growth-factor-inspired ingredients, collagensupportive ingredients and bio-stimulators for volume, firmness, texture and renewal.
A Shift in Mindset
It’s allowed our partners to offer clients not just beautiful formulas but a full-body experience that delivers visible and sensorial benefits.”
When Snowden launched Tronque, bodycare was functional at best. Slapping on some lotion after the shower was about as advanced as it got – maybe a gritty coffee scrub for the ‘hardcore’ beauty buffs.
“Consumers are now giving their body the same level of attention and care they’ve long reserved for their face.”
Active formulations (and their percentages), measurable results, ingredient lists that people actually read – these are no longer niche; they’re expectations. Firming, brightening, barrier support – not just ‘makes me smell nice’. And bodycare isn’t a summer fling anymore; it’s a year-round relationship.
At the same time, they’re also willing to invest more in bodycare that feels elevated: sensorial textures, modern packaging and formulas backed by science.
Snowden says the emotional connection has grown too. “People aren’t just buying these products to look good, but to feel well in their skin. Applying bodycare is meditative, a way to de-stress, support circulation and engage with your body in a positive way. It’s no longer separate from mental and emotional wellness; it’s part of it.”
Looking Ahead
As for what’s next, performance will always win – but luxury will be defined differently.
“The luxury differential will come from quality and percentage of actives, scents, ritual experience, how the formula feels against the skin, how it layers with fragrance, how it elevates the daily moment,” she says.
Sustainability isn’t optional either. Upcycled botanicals, reusable packaging and ethical supply chains will soon be table stakes.
The lesson from Tronque’s success? If you’ve been treating your bodycare offering like an afterthought, it’s time to change gears. It’s no longer the second act. ■
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Photography & Styling: Brandee Meier
THE NEXT WAVE
Onda PRO by DEKA harnesses PrecisionGigaWave™ technology to reshape the face and body with unrivalled comfort and control.
WHEN IT comes to contouring, clinics have long been forced to choose between measurable results and patient comfort. Meet Onda PRO, the latest evolution of DEKA’s Coolwaves® platform, which is addressing that pain point.
This advanced system delivers three outcomes in one treatment, targeting localised fat, tightening skin and smoothing cellulite with precision and ease.
“Unlike other energy-based technologies such as lasers or radiofrequency, microwave energy mostly passes through the skin and is absorbed by adipose cells,” explains Matt Moncrieff, Managing Director of High Tech Medical. “During treatment the skin remains around 36 degrees while the fat layer reaches 52–55 degrees. No other contouring device keeps the skin at such a low temperature while effectively heating the target tissue.”
At the core of Onda PRO is PGW (PrecisionGigaWave) Technology, enabling practitioners to control treatment depth safely and accurately. Three specialised handpieces – Deep, Shallow and Pocket – deliver Coolwaves® to specific tissue layers for tailored, high-performance results.
Deep: localised fat and cellulite, up to 13mm depth
Shallow: skin tightening, submental fat, cellulite, up to maximum 7mm depth
Pocket: facial lifting and tightening, up to 3mm depth
This versatility makes Onda PRO ideal for clinics seeking a single platform that addresses face and body concerns with equal impact.
Results are typically visible within 30 days, with continued improvement over the following three months.
“The recommended protocol is three to four treatments approximately one month apart,” says Matt.
Cellulite – historically one of the most stubborn aesthetic concerns – is addressed through Onda PRO’s triple-action mechanism: heating the fat layer, remodelling connective tissue and tightening the skin surface to create smoother, more even contours.
What truly sets Onda PRO apart is longevity. “The effect of fat reduction with Onda is long-lasting,” he adds. “Most of the improvement is due to apoptosis (the natural death of fat cells). This is a semi-permanent effect.”
Comfort is another standout. An integrated cooling system keeps the epidermis at safe, tolerable temperatures throughout treatment. Patients typically describe a cool sensation at the surface with warmth beneath, and clinicians can adjust settings in real time to ensure a consistent, comfortable experience.
With no consumables beyond paraffin oil and treatment times of 10–15 minutes per zone, Onda PRO supports efficient workflows and strong ROI.
DEKA is renowned for developing technologies that deliver better outcomes with less risk and discomfort, and Onda PRO is no exception - it’s comprehensive, comfortable and commercially smart. ■
To learn more, visit hightechmedical.com.au or call 1300 309 233 (AUS).
Photography & Styling: Brandee Meier
MOVES Smooth
The sting and snap of traditional waxing are being replaced by calm and care.
FOR DECADES, waxing has gone hand in hand with pain — an unavoidable tradeoff in the pursuit of smooth skin. But it doesn’t need to be. Once seen as a chore, waxing is now being reframed as an indulgent, confidence-boosting ritual.
When the right wax is paired with the right method, it’s not painful at all — or only minimally so for the highly sensitive — according to Lydia Jordane, founder and CEO of Lycon Cosmetics.
Low Temp, High Comfort
Innovation in wax technology has quietly transformed one of beauty’s oldest treatments. Modern low-temperature formulas minimise irritation and inflammation by reducing unnecessary heat exposure.
The next focus is efficiency, particularly when it comes to short, stubborn or vellus hairs. “Lycon hot waxes remove hair as short as 1mm and can be reapplied on just-waxed areas five to six times without discomfort, and the skin does not flare up.”
Natural Look echoes this sentiment. “Our waxes are formulated for fast, clean release and minimal residue, leading to shorter service times and enhanced client comfort,” says Andrew Tavera, director of Artav Australia.
When wax removes hair cleanly — including fine or stubborn regrowth — results last longer and the skin experiences less trauma. That efficiency is what ultimately makes waxing more comfortable.
Comfort in the Hands
Of course, the wax itself is only half the equation. Lydia insists the therapist remains the ultimate source of comfort. Technique, hygiene and emotional intelligence define the experience as much as product choice.
Lycon PreWaxing Oil
Lycon Active Gold Strip Wax
Andrew recommends gentle cleansing before waxing to remove oil and residue that can block adhesion, ensuring a smoother, more even application and less chance of irritation. A wax should be followed by soothing ingredients such as aloe vera, tea tree oil and allantoin to calm and protect the skin after treatment.
As for technique, when therapists apply pressure or gentle patting immediately after removal, they help override pain receptors and reduce the perception of discomfort.
Calm is contagious. When therapists maintain composure, clients mirror it. Lydia notes that something as simple as a steady rhythm or reassuring touch post-removal can shift the entire perception of the treatment.
Mind Over Matter
Psychological comfort can be as powerful as physical ease. For clients anxious about waxing, Lydia suggests therapists remove the pain narrative from their own minds. “If we portray anxiety or pain, those feelings will transfer to the client’s psyche before we even begin waxing.”
For example, she advises against pre-emptively watching the client’s face for their reaction when removing the wax patch — it can heighten tension on both sides.
Andrew reiterates that small touches that can go a long way. Think calm lighting and subtle aromas that make the service feel more like a self-care ritual than a routine.
The Ritual of Return
Reframing waxing as an ongoing care ritual rather than a one-off task also strengthens client loyalty.
“We find hair retardation happens from the first waxing treatment,” says Lydia. “I’ve waxed people with strong hair growth and then waxed them again about two months later — 50% of the hair didn’t grow back, and what did was very fine and soft.”
Positioning waxing as a progressive treatment plan highlights its cumulative benefits, visibly reducing regrowth over time. ■
5 WAYS TO MAKE WAXING MORE COMFORTABLE
Lower the temperature – Avoid excess heat irritation with low-temp, skin-safe formulas.
Prep smart – Cleanse, protect and hydrate the skin before application to prevent micro-tears.
Pressure matters – Apply light pressure (or gently rub or pat the skin) post-removal to dull nerve response.
Talk it through – Chat to the client throughout treatment to keep their mind occupied.
Elevate the ritual – Add post-wax serums, cooling masks or LED mini-treatments for a luxe finish.
Photography: iStock Words: Erin Berryman
Natural Look Azulene Pearl Hot Wax Natural Look Soothe After Wax Treatment
GLOWING LOYALTY
The systems, strategies and skin-first formulas keeping clients booked and bronzed.
TANNING HAS long been a one-off, pre-event indulgence. With Australia’s skincancer reality, sun-faking is replacing sunbathing, and spray tans are shifting from occasional treat to routine self-care, opening the door for salons to build lasting loyalty.
According to Matt Williams, co-founder of Sunescape and managing director at Professional Beauty Solutions, tanning now sits alongside skincare, hair and nails as part of a regular beauty routine.
“Clients are becoming more intentional about tanning,” says Matt. “There’s been a strong shift toward maintaining a year-round glow as part of a broader self-care ritual.”
Product innovation is driving that shift. Gone are the days of orange undertones and uneven fades; today’s formulas are longer lasting, skinnourishing and purpose-built for repeat use.
“Sunescape’s professional solutions are formulated with certified natural DHA and are 100% free from petrochemicals, parabens and sulphates,” Matt explains. “They’re enriched with antioxidants and hydrating actives that improve skin texture, firmness and radiance, all while creating a natural-looking tan.” This means clients not only look bronzed but their skin feels better too, encouraging them to rebook.
Tanning
Isn’t Transactional
For beauty business coach Jade Spehr, co-founder of JADESTART, attracting—or more importantly, retaining—long-term tanning clients starts with mindset.
“When we treat a new client as a customer, we miss the opportunity to build trust,” she explains. “When we treat them like a client and take the time to consult, we shift the dynamic entirely. You’re not just delivering a tan; you’re delivering confidence, consistency, and care.”
Matt agrees, urging salons to approach tanning appointments with the same detail applied to advanced skin treatments.
“Loyalty comes from experience and education,” he says. “When salons take the time to consult, recommend the right shade, and pair the tan with at-home care, clients are more likely to return regularly.”
Systems That Stick
Converting casual tanners into regulars takes structure, not luck. Jade says automation helps, but connection closes.
“The most effective retention strategy is simple: rebook before they leave,” she says. “Real retention happens through conversation at checkout.”
JADESTART trains salons to aim for a 75% rebooking rate, using clear checkout scripting and well-timed reminders. Post-appointment followups, aftercare education and review requests keep relationships alive between visits.
Memberships, Not Markdowns
Discounts might fill quiet days, but they rarely build loyalty. Jade, who came from an insolvency background at PwC, says discounts train clients to
“WHEN SALONS TAKE THE TIME TO CONSULT, RECOMMEND THE RIGHT SHADE, AND PAIR THE TAN WITH AT-HOME CARE, CLIENTS ARE MORE LIKELY TO RETURN REGULARLY.”
wait for deals. Instead, she recommends refining the experience rather than ‘happy hour’ deals.
Packages and memberships each have their place, but also different financial effects.
“Pre-paid packages provide immediate cash flow but can also create a liability for future bookings,” Jade explains. On the other hand, memberships demonstrate consistent, ongoing revenue — something banks and investors love. “They help businesses weather periods of closure, cancellations or staff shortages, while helping clients stay on track with their appointments,” she adds.
Matt agrees that consistent value beats shortterm promotions. Offering multi-visit tanning packages, he says, not only secures future bookings but helps clients commit to regular maintenance.
“Leading salons consistently deliver a personalised experience,” Matt says. “They pay close attention to skin preparation, such as moisturising dry areas to ensure an even result. They set themselves apart through their commitment to results and care.” “Clients don’t just want great results; they want to feel remembered and valued,” adds Jade. “When your systems and communication reflect that, loyalty becomes effortless.”
A Team Effort
From reception to skin therapists, everyone can help build up the tanning client base. “Every staff member should understand the value of a tan in a client’s life,” says Jade. A nail technician chatting about upcoming events during a manicure has the perfect opportunity to mention tanning. Likewise, skin therapists can include it in pre-wedding or holiday-prep plans. Consider rewarding staff who cross-sell outside their service area. It reinforces collaboration and strengthens overall loyalty.
Don’t Skip Retail
Another missed opportunity to nurture long-term tanning clients is through at-home products. Matt says one of the most common mistakes salons make is failing to retail supporting products like self-tan mousse or gradual tanners.
“Some salons worry this will reduce bookings, but clients will buy these elsewhere if not offered,” he says. “Retail extends results between visits and strengthens the overall experience.” ■
6 STEPS TO KEEP CLIENTS COMING
BACK
Set your salon up for success with a simple post-appointment automation sequence. Here’s how JADESTART recommends staying top of mind between visits.
• Immediately after: send aftercare tips and a Google review link
• 24 hours later: check in on their results and gently prompt a review if they haven’t left one
• 72 hours later: final reminder for missed feedback
• 7 days later: a soft nudge to book their next tan
Sunescape Gradual Tan Extender
WHEN NAILS BECOME ART
Nail art has never been bigger and one Sydney-based artist is leading the charge.
IF YOU’VE ever turned to Instagram for creative inspiration, chances are you’ve come across @mannequin.hands — the work of Sydney artist Victoria Houllis. Renowned for transforming fingertips into wearable art, she’s worked with the likes of Dua Lipa, M.I.A. and Shygirl. Here, she shares an exclusive excerpt from her debut book.
MY EARLIEST memory of nail art dates back to the first issue of Sabrina's Secrets. A beauty-based magazine where Sabrina the Teenage Witch would give you her tips and tricks for achieving the hottest ’90s hair, makeup and nail looks. Issue 1 kicked off with a nail art pen in a pearly silver hue. Those pens were clogged and congealed within the first hour of use, but the tips and tricks on how to achieve flower patterns using toothpicks were eternal.
It could’ve been the first dot of the silver nail art pen that started off the obsession that
would ultimately render my university degree useless and make my migrant grandparents fret. Maybe it was the mysticism and intimacy of women holding hands at home when my mama and aunty would get their nails done by a mobile nail technician. Whatever started it, my love for nail art grew to be trialled and tested on myself and my very patient friends.
Eventually a talented stylist friend of mine asked if I would make nails for a shoot he was working on. I started an Instagram account to post my first editorial and pitched names to my friends. I don’t remember the exact moment it clicked, but something popped into my head, a memory from the early internet. There was one on a WordPress blog where a nail artist, Sophy Robson, talked about finding a nude nail polish so well matched to your natural skin tone that your hand would achieve a mannequin hand’s appearance. Not a nude nail lover myself, but someone looking for a name, it stuck.
So, Mannequin Hands was born. I left my life in marketing to pursue a life of cleaning up cuticles and I love it. It may have taken me a few years to set out a real business plan but when I got to my vision statement – a sharp one liner that’s meant to sum up the entirety of what you hope to achieve in your business – I realised that my aim was to bring nail art to as many hands as possible. Now, with two hands and a little back pain, I give you this book. It’s a dedication to my love of nail art and hopefully a guide of sorts, with all the basics and a little inspiration to make nail art an extension of you.
The Sets
Inspiration for nail art can come from anywhere and anything. There are endless ways to interpret an artwork, a plant, an outfit, a movie poster, truly anything at all and bring it to life on a set of nails. Sometimes people want a literal interpretation of something, other times they’re looking to use their inspiration as a jumping off point, something that emulates the essence of the inspiration rather than a tiny visual photocopy of it.
Every nail artist has a different starting point, some consider colour first, letting the colour wheel decide their next move, others layer by texture, by sculpting or giving dimension to a set using 3D gels, gems, chains and the like, while others plan out their sets to play with a new technique they’ve learned and expand their repertoire.
For me personally, I love a little variation. After over 10 years going one-to-one with my nail lamp, I’ve loved picking up new techniques along my nail journey. The constant need for variation has had me learning to work with new mediums and employing all sorts of techniques to achieve the looks my brain wants to see on my hands.
These sets are looks I loved creating, sets I made with various bits of inspiration in mind. Some of the sets started off as an imagining of what I’d love to shoot most, elements that are deeply impractical for a client, but I needed to have on a nail, nonetheless. Some sets reflect the art, fashion, nature and food I saw while ideating for this book while others were born from a desperate need to try out a new product or technique. Colour palette, texture, technique or shape informed each look and there’s a memory, photo or song that I could pin to each of them. ■
Mannequin Hands is available now and can be purchased from Amazon. Scan the QR code to order.
Professional Beauty
BEAUTY
WHEN SKIN THERAPY GETS PRICKLY
Sand-fine stimulation and science-backed renewal – could microscopic spicules be the future of skin rejuvenation?
Photography: iStock/Supplied
Words: Rachel Medlock & Erin Berryman
DOWNTIME HAS always been the trade-off in advanced skin correction. The arrival of spicule-based systems such as Dr.esthé, SpongillaTech VitaSpicules and Glassifier™ by IDENEL in Australia this year is sparking discussion about whether these microscopic mineral structures can change that balance.
Professional Beauty spoke with clinic owners and educators to find out how spicules are being put to work in treatment rooms and how clients are responding.
The Client View
Spicules are microscopic, needle-like structures from freshwater sponges. Massaged into the skin, they create micro-channels that stimulate repair, accelerate turnover and enhance ingredient delivery until they are naturally exfoliated in the days that follow.
For many clinics, the first measure of success is how clients feel during and after the treatment.
At The Skin Bar, which operates across New South Wales, Victoria and Queensland, founder Samantha Appel says the appeal lies in their balance of results, experience and innovation.
“Clients often describe it as a prickly or tingling sensation, almost like very fine sand being worked into the skin,” she says. “It’s not painful, but you can feel something is happening beneath the surface. Most clients love that they walk away feeling like something active is happening, and then over the next few days they notice smoother texture, refined pores and that healthy glow.”
Samantha finds spicules particularly effective for congestion, scarring and early ageing. She sees them as a middle ground between an advanced facial and microneedling, offering noticeable change with shorter downtime and greater accessibility for sensitive or barrier-impaired clients.
Shaping Protocols
Industry educators agree that spicules are carving out a versatile role, whether performed as a standalone treatment or layered with other modalities. Danielle Mason, Head Educator at Vital Plus, points to their adaptability and the scope they give therapists to design signature experiences.
“CLIENTS OFTEN DESCRIBE IT AS A PRICKLY OR TINGLING SENSATION, ALMOST LIKE VERY FINE SAND BEING WORKED INTO THE SKIN.”
“VitaSpicules slide into the skin and remain for up to 72 hours, stimulating collagen, elastin and growth factors,” she says. “Product penetration can increase by up to 3000%, and cell turnover accelerates from 28 days to just seven.”
INSKIN Cosmedics’ National Education Manager, Michelle Sciara, places Dr.esthé spicules within the broader context of advanced skin modalities. Developed in collaboration with more than 100 dermatologists, the protocols are designed to deliver millions of microscopic mineral spicules into the epidermis.
“This creates consistent, low-grade stimulation that accelerates turnover and normalises cell function without prior prep,” Michelle explains, noting that this is particularly valuable for clinics with clients who want visible results without the longer lead time some modalities require.
Both educators say spicules can stand alone or amplify results when paired with modalities such as LED, HIFU, peels or enzyme therapy. They highlight the short treatment time and adjustable intensity as advantages for clinics and clients alike.
They also emphasise the importance of clear communication when introducing spicules to newcomers. She recommends a benefits-first approach, describing them as “microscopic mineral structures that gently stimulate the skin from the inside out, encouraging new, revitalised cells and delivering actives where they’re needed most”.
Danielle often frames them in comparison to microneedling: “Most clients already understand needling, so I explain we’re using tiny, natural, sponge-derived needles massaged into the skin with fingertips to encourage renewal.”
Shifting Demand
At Sydney’s Admire Beauté, founder Dianne Saliba sees spicule treatments as a way to offer advanced results with less recovery time while strengthening client engagement.
“It allows us to offer clients outcomes comparable to microneedling with less discomfort and significantly shorter downtime,” she says.
“This makes it an ideal option for those with busy lifestyles or sensitive skin who still want visible rejuvenating results.”
Education has been central to uptake. Once Dianne’s team explained how spicules stimulate renewal without needles or machinery, client curiosity turned into bookings and broadened consultations while strengthening retention.
From a bottom-line perspective, spicules sit comfortably as an advanced skin treatment on the menu yet require fewer overheads than devicebased options, giving clinics greater flexibility in how they design programs.
Saliba believes this reflects a broader change in
“INNOVATIONS LIKE SPICULES SHOW THAT BALANCE CAN BE ACHIEVED THROUGH SMART, SCIENCE-BACKED TREATMENTS THAT WORK WITH THE SKIN, NOT AGAINST IT.”
the industry, with clients increasingly looking for protocols that deliver visible results without harsh techniques or lengthy recovery times.
“We’ve seen a clear shift in expectations,” she notes. “Innovations like spicules show that balance can be achieved through smart, sciencebacked treatments that work with the skin, not against it.”
The Next Wave
Among the spicule innovations making their way into Australian clinics is the Glassifier™ by IDENEL system, which draws on advanced Korean skin science and dermatological expertise. Powered by Peptaxel® freshwater sponge spicules and patented Altum® Peptide technology, each treatment blends a peptide-rich powder with an activating liquid mixed fresh in clinic, enabling actives to penetrate with precision.
Clinicians describe it as calm yet active — clients feel subtle stimulation without irritation, fostering trust and steady rebookings. Clinic partners are already witnessing impressive results. “The results obtained on skin with rosacea and pigmentation are transformative in a short time span,” says Claudia Fabiani, acclaimed cosmetologist at Future Clinic Modern Beauty. “They keep amazing me. Inflammation fades, the skin calms, and flare-ups become completely controlled.”
Early Days, Big Interest
What emerges from these conversations is a picture of a treatment still finding its footing in Australia but one that is already sparking interest across clinics and clients alike. Spicules are unlikely to replace existing modalities, but their ability to broaden options makes them one of the industry’s most closely watched newcomers. ■
Gentle DOES IT
A new generation of peeling technology brings even the most sensitive skins into the world of advanced exfoliation.
FOR MANY clients, the word peel alone can send shivers down the spine, particularly for those with reactive or sensitive skin. The thought of flaking, redness or post-treatment downtime often keeps them from experiencing the glow that professional exfoliation can deliver. But Hydrafacial’s latest innovation changes that narrative entirely.
The new Hydrafacial PHA Sensitive™ Peel ushers in a new era of skin health treatments for delicate complexions. Engineered to deliver the clarity, radiance and smoothness of a professional peel minus the sting, this advanced formula bridges the gap between effective exfoliation and gentle care.
The Key Differentiators
Traditional peels often rely on stronger acids such as glycolic or salicylic acid, which can be too aggressive for sensitive skin. Hydrafacial’s PHA Sensitive™ Peel, by contrast, is powered by Lactobionic Acid (a PHA) and Phytic Acid, two exfoliating agents that renew the skin’s surface while reinforcing its barrier.
Lactobionic Acid (PHA): Provides gentle exfoliation to improve texture, soften fine lines and even tone without irritation.
Phytic Acid: Brightens the complexion while calming sensitivity, promoting balance and comfort.
Together, these next-generation acids lift away impurities, oil and debris while supporting healthy cell turnover, revealing smoother, brighter, more resilient skin.
A Gamechanger in the Treatment Room
Designed to integrate seamlessly into the signature Hydrafacial Platinum Treatment Protocol–lymphatic drainage, deep cleansing, peel application, extraction, targeted skin booster infusion, LED therapy and hydration–it expands treatment possibilities, enabling clinicians to confidently cater to a broader client base.
After treatment, clients can expect visibly smoother texture, enhanced radiance and even tone, with minimal risk of redness or irritation. The PHA Sensitive™ Peel provides all the satisfaction of a glow-inducing peel without the stress on the skin or client’s confidence.
Complementing Hydrafacial’s portfolio of professional-grade solutions, this gentler option creates new opportunities for clinics to customise their offerings and expand their clientele. Its sensitive-friendly yet transformative action also makes it an ideal year-round treatment, maintaining skin health between more intensive resurfacing programs or seasonal skin fluctuations.
Available now, Hydrafacial’s PHA Sensitive™ Peel redefines what’s possible for compromised skin, inviting every client into the world of advanced, resultsdriven skincare. ■
For more information, visit www.hydrafacial.com.au or call 1300 309 233.
Beyond
“OZEMPIC FACE”
Clinics chat to Rachel Medlock about how weight-loss drugs are changing the face of aesthetics — literally.
Photography: iStock Words: Rachel Medlock
The rise of GLP-1 medications such as Ozempic, Mounjaro and Wegovy is reshaping the way skin and body clinics care for their clients. Therapists are reporting changes that reach well beyond waistlines, including impaired barrier function, slower healing, fragile skin and unexpected shifts in body composition. While the media latches onto catchphrases like “Ozempic face,” those inside treatment rooms are seeing a far more complex reality that calls for fresh treatment planning, new services and a more collaborative approach.
Skin in the Spotlight
For Aeon Aesthetics founder Amy Williams, the changes in skin health are hard to ignore. “Clients experiencing rapid weight loss often look duller and drier, with less plumpness and elasticity,” she explains. “Fine lines, dark circles and crepiness become more visible, and many say they look ‘tired’ or prematurely aged, even as their body health improves.”
Dehydration, slower healing and impaired barrier function are recurring themes. Amy describes downtime after procedures such as microneedling or deeper peels as “more noticeable, with recovery taking longer than in non-GLP clients”. For that reason, she adapts treatment plans to focus on barrier repair, hydration and collagen support before progressing into collagen-induction therapies.
This mirrors what Caterina Armstrong, founder of LUSH Skin and Laser Clinic, is observing. “We’re seeing more clients present with facial volume loss, skin laxity and dehydration,” she says. “Many describe their skin as feeling less resilient.” Treatments at LUSH now rely heavily on collagen stimulation and tightening modalities such as radiofrequency, needling and laser but always with a staged approach when hydration or healing capacity is compromised.
Some clinics are even building new services. “We created Hydragenesis, combining HydraFacial and Laser Genesis, to deliver both hydration and collagen support. It’s now our most requested treatment,” Caterina explains.
Topical support is proving just as critical. Amy highlights barrier-repairing hydrators such as hyaluronic acid, ceramides and peptides, alongside growth factors and exosome therapies, combined with microneedling to “amp up fibroblast activity” in compromised skin. Daily sunscreen, she stresses, is non-negotiable.
For Caterina, the reminder is one therapists know well: home care is the hardest worker in any skin journey. “A strong routine makes a significant difference in supporting the skin through these changes,” she says. Her prescriptions include peptide-rich serums and hydrators to replenish the skin’s barrier and improve elasticity between treatments, reinforcing that consistency at home can be just as powerful as in-clinic care.
Beyond the Scales
In the body-contouring industry, Jana Theodorakakos, founder of Sculpt by J, has seen a clear uptick in clients using GLP-1s who present with loose or crepey skin. “When weight loss occurs quickly, the skin’s elastic fibres don’t have sufficient time to retract, leading to varying degrees of skin laxity,” she explains.
Jana shares that her treatment plans often blend fat reduction and tightening early, then transition to tightening alone as weight stabilises. For more intensive cases, she recommends advanced tightening and lifting procedures, including radiofrequency microneedling, which targets the deeper layers of skin to stimulate collagen and improve laxity.
What’s surprising is the timing. Rather than waiting until a client’s weight-loss journey is complete, Jana encourages them to begin tightening treatments early in their GLP-1 program. “Once the body has adjusted to the medication, usually after four to six weeks, in-clinic treatments can safely begin,” she says.
“Addressing laxity during the process is more effective than trying to reverse it once skin has become significantly loose.” This reframes body contouring as not only corrective but also preventative.
Reshaping Expectations
Managing expectations is also key. As with natural weight loss, it’s impossible to control where fat is lost, and GLP-1 use is no different. Jana notes that many clients are left with stubborn areas, and targeted treatments can help address these resistant pockets.
Still, clients need to understand that results won’t always be uniform and combination therapies may be required to achieve their desired outcomes. As the transparency of GLP-1 use grows, so does the comparison of results. This can creep into client conversations, making education around individualised outcomes integral. Taking beforeand-after photos also gives therapists a way to show clients the progress they might not see themselves, especially if confidence struggles make improvements harder to recognise.
What Clinics Need to Know
Treating GLP-1 clients isn’t only about procedures; it’s about understanding. With longer healing windows, fragile barriers and shifting body composition, careful planning is essential. However, the real difference lies in education and support. Guided with care and consistency, the industry can deliver more than results — it can help unveil confidence.
Hydrafacial HydraFillic Pep9™ Booster
Augustinus Bader The Elixir
ANSWERING YOUR CLIENT’S SUNSCREEN QUESTIONS
Clinics play a crucial role in rebuilding client confidence after this year’s SPF controversies.
SUNSCREEN HAS recently dominated headlines for all the wrong reasons. CHOICE testing revealed that several popular sunscreens were falling short of their labelled protection. At the same time, a number of well-known brands announced temporary pauses in sales while further testing was undertaken. These controversies have shaken consumer confidence, prompting many to question their trust in SPF products, their choice of formula, and the validity of eco-friendly claims. Now, clinics play a vital role in steadying those conversations; offering reassurance and guidance that keeps sunscreen at the centre of every skincare routine.
“Can I trust my sunscreen?”
The first question many clients will ask cuts straight to the point: can they rely on their sunscreen? The answer, according to experts, lies in reassurance through education.
Lisa Paone, Head of Education at Derma Aesthetics, says clinics should focus on transparency, quality assurance and correct usage. “Clients need to feel confident that the SPF products they are purchasing are both safe and effective. By focusing on education and reassurance, clinics can help clients feel secure in their choices and continue to prioritise daily SPF as a critical step in skin health.”
She also highlights the importance of due diligence when choosing which SPF brands to stock. “Before recommending any sunscreen, make sure you understand how the brand tests its products. Your trust in a brand’s testing standards directly translates into your clients’ trust in your professional advice.”
Photography:
iStock / Supplied
Words: Rachel Medlock
A unique blend of the finest natural resins with the essential oil of Chamomile chosen for its anti-inflammatory, soothing and healing properties.
gentle face and body wax ü Organic Formula ü Gentle face and body wax
ü Super thin application ü Anti-inflamatory ü Fragrance Free
Formulated to melt at a lower temperature to allow for thin and economical applications. Azulene Pearl contains Titanium Dioxide, giving a creamier texture, making it easier to spread.
“BY FOCUSING ON EDUCATION AND REASSURANCE, CLINICS CAN HELP CLIENTS FEEL SECURE IN THEIR CHOICES AND CONTINUE TO PRIORITISE DAILY SPF AS A CRITICAL STEP IN SKIN HEALTH.”
Pippa Hallas, CEO of Ella Baché, reinforces that Australian standards remain among the world’s most rigorous. “The TGA regulates sunscreen as a medicine,” she explains. “This level of testing is extremely robust, and when consumers have questions, they should always feel comfortable contacting the brand directly.”
“What should I look for when shopping for sunscreen?”
Clients are increasingly label-conscious but often unsure which details matter most. According to Pippa, the quality of testing and ingredients is what separates clinic-quality sunscreens from options found in supermarkets and pharmacies. Not all zinc oxide, for example, is created equal— higher quality means greater consistency in protection and comfort on the skin.
Lisa adds that professional sunscreens are designed to double as skin solutions. “Our formulations are free from unnecessary irritants and contain antioxidants and barrier-supporting ingredients. They’re made to integrate seamlessly into a treatment plan. That’s why clients notice the difference compared to heavier or fragranced retail sunscreens.”
Clinicians can also remind clients that SPF is only one part of the sun protection puzzle. The TGA reinforces that SPF30 still provides “high protection” when combined with shade, protective clothing and hats.
“Can suncare be both high-performance and sustainable?”
The rise of “reef-safe” claims has brought sustainability into the spotlight. Yet, according to Louise Naïma Laing, Co-Founder of People4Ocean, the term is deeply flawed. “The term reef-safe is not regulated and, in Australia, the TGA has now moved to make its use illegal,” she explains.
SIMKA Sheer Mineral Milk SPF 50
People4Ocean SPF 50+ Mineral Bioactive Shield Lightly Tinted Cream
Emma Lewisham Sunceutical SPF 50 Mineral Body Crème
“THE GREATEST RISK TO SKIN HEALTH IS NOT THE SUNSCREEN THEY CHOOSE—IT’S SKIPPING SUNSCREEN ALTOGETHER.”
Louise notes that two ingredients—oxybenzone and octinoxate—were banned in Hawaii because of their proven toxicity to coral reefs. Still, at least 14 chemicals commonly used in sunscreens and cosmetics have shown long-term harm to marine life. These include homosalate, octocrylene and avobenzone, all widely used in mainstream formulas.
“The reality is more complex than a label,” she says. “If clinics want to stock more oceanconscious brands, the most significant information is in the ingredient list. Keeping suppliers accountable for avoiding known pollutants is the best starting point.”
She adds that sustainability is also about behaviour. Clients should let sunscreen absorb before swimming, apply it only to exposed areas when reef diving, and prioritise protective
clothing. “Eco-certified non-nano zinc oxide remains the gold standard because it protects against UVA, UVB and blue light, and is safe for babies and the ocean alike.”
“Which SPF is best for post-treatment care?”
When skin has been freshly treated, sunscreen selection becomes even more critical. Lisa advises that formulations free from fragrance and harsh preservatives should be prioritised. “Look for products that combine UV protection with antioxidants and barrier-supporting ingredients to accelerate recovery.”
She adds that texture also matters, with lightweight, elegant formulations improving comfort and compliance—especially when the barrier is temporarily compromised.
Pippa agrees that hybrids can provide balance, adding that Ella Baché therapists also apply a mineral SPF post-brow waxing, where zinc and titanium dioxide help calm redness while maintaining sun protection.
The Bottom Line
The Cancer Council reports that two in three Australians will develop skin cancer in their lifetime, with UV exposure responsible for more than 95 per cent of cases. In Australia’s harsh conditions, unprotected skin can burn in as little as ten minutes.
This is the message worth repeating in every consult: the greatest risk to skin health is not the sunscreen they choose— it’s skipping sunscreen altogether. ■
Photography & Styling: Brandee Meier
Skin Moderne Refreshment Spritz Dermal Supplies Australia 1800 717 525
MUKTI Balancing Cleansing Gel MUKTI Organics www.muktiorganics.com
Dr. Hauschka After Sun Helios Health & Beauty 02 8765 1100
Beyond the Spotlight:
SELMA BLAIR
Selma Blair speaks candidly to Erin Berryman about the freedom of letting go and how living with MS has reshaped her relationship with beauty.
ACTOR, ADVOCATE and ESK ambassador Selma Blair has lived her life in the spotlight, but her greatest transformation happened off-screen. At 53, the Hollywood veteran is rewriting the conversation around chronic illness and beauty, following her 2018 diagnosis with multiple sclerosis (MS).
How has being diagnosed with MS shaped your relationship with beauty and self-care?
When you are at your lowest, everything can feel like it’s too much. I couldn’t work, my skin was a mess. I feel so fortunate to have found the right doctor and treatment for me and I have not had a flare for ages now. Of course in my industry, beauty is important. But to me, my skin is part of my overall health and having that under control is indescribable.
What drew you to partner with ESK?
Initially it was the relief of finding skincare my face could tolerate. ESK was the first product I’d tried that settled my skin. Then, I heard that ESK was looking to expand into the US and I jumped at the opportunity to meet the founders in New York. We clicked immediately. We have the same values – integrity and science. And they weren’t just looking for a talking head – they were looking for a genuine partner. It’s been a great partnership!
You’ve been in Hollywood for decades. What’s been the biggest beauty advice you’ve learned in the makeup chair?
If your skin is healthy, you can get less makeup caked onto your face to hide the lumps and bumps and less chance you’ll have a huge reaction to the makeup or priming products. For years I just couldn’t work out how to get that elusive healthy skin. Now I feel so much less anxious about getting into the chair.
ESK Ultimate A Gold – “Our first collab product. I love the ingredients and I feel like it’s my baby.”
ESK Calming Cleanse – “The first ESK product I ever tried and I have a soft spot for it.”
ESK Repair + – “My skin is prone to barrier damage and this product feels restorative and protective, like a shield for my skin.”
You radiate a sense of self-acceptance, which must be hard in such a cutthroat industry. Has that always come naturally to you?
Not at all. My son, my friends, and the hard times have shaped me into someone who accepts herself more fully and stays true to her compass.
For women struggling with the constant pressure to ‘measure up’ to impossible beauty ideals, what’s the one piece of advice you’d pass on?
Feeling confident when you look in the mirror is a reasonable aspiration for men and women alike. I think we are all our own toughest critics. We see every eyebrow hair and tiny fine line in technicolour. Try to see yourself through the eyes of someone who loves you, and remember that wanting to care for your skin is about health as much as beauty. ■
Photography:
Supplied
Words: Erin Berryman
SELMA’S STAPLES
TRIED & TESTED: USPA SPA FACIAL
Calm meets craft at Beauty Collective Co in Hampton, Victoria.
WALKING INTO Beauty Collective Co in Hampton is like stepping off the busy Melbourne southside streets and straight into a sanctuary. Light pours in, draped curtains soften the edges, and there’s a sense that the building itself has been waiting to hold moments of calm. Founder Tayla Shreeve has clearly poured her years of industry experience into creating not just a salon but a collective, where beauty and wellness genuinely coexist.
On the morning of my treatment, I was greeted with an Imbibe Beauty Renewal drink before meeting my therapist, Khiara. Warm, enthusiastic and with hands that can only be described as borderline magic, Khiara led me into the 75-minute USPA Spa Facial experience.
The treatment began with deep breathing and essential oil inhalation. It’s a small touch, but one I think therapists often underestimate. For anyone carrying a mental load (so, most clients), this invitation to leave your to-do list at the door sets the tone for the entire treatment.
After a thorough double cleanse, my skin was exfoliated with USPA’s Revitalising Facial Polish. The formula combines bamboo stem powder, ginseng and ginkgo biloba for a definite sense of circulation and surface refinement. For clients who enjoy feeling their exfoliant “do something”, this hits the mark.
This was followed by USPA’s Deep Cleansing Mud Mask, a clay-based blend that drew impurities without that tight “parched desert” feeling. Khiara wove in an extended foot massage with reflexology techniques, turning what’s usually a fleeting add-on into a real highlight. Intentional, rhythmic and surprisingly grounding, it reminded me how important the “hidden extras” of a facial can be. Throughout, the treatment was threaded with massage across arms, shoulders, neck and scalp. Khiara’s techniques were firm but purposeful, showcasing how flow and function can sit beautifully alongside relaxation. When she turned her
attention to my face, her circulation-boosting massage took things up a notch. This wasn’t fluff; this was therapeutic touch.
A hydrating mud mask with kaolin clay, cocoa seed butter and sea kelp extract was layered to replenish before finishing products were applied to conclude the USPA Spa Facial. Khiara closed the experience the way it began, with grounding and breathwork. My skin looked and felt luminous, but more importantly, my nervous system had clearly been given equal attention.
For therapists, this treatment proves that “spa facial” doesn’t have to mean style over substance. Khiara showed how ritual and results can work in harmony, with every moment in the treatment room counting toward the bigger picture. Whether it’s opening breathwork, an extended foot massage or intentional facial flow, these are the details that shift an appointment from service to experience — and that’s what clients will remember long after the glow fades. ■
TAUT TAPE: THE LATEST STRETCH?
The ‘instant facelift’ that’s pulling in hundreds of views. Clinicians weigh in on whether this viral trend holds up.
TRENDS COME and go, but how you communicate with clients about them is what matters in your clinic. Take face taping, for example — the latest social media sensation promising fewer fine lines and stronger facial muscles by physically lifting and holding the skin in place with kinesiology tape. Clients searching for quick fixes might find it appealing, but the evidence doesn’t hold up.
“The benefits are definitely exaggerated,” says Samara Searle, registered nurse and founder of Beauty Boost. “When used correctly and mindfully, face taping can offer very short-term aesthetic benefits, like a lifted appearance or softened expression lines. I’ve also heard some say they noticed improved muscle awareness, which can help with facial tension — if you’re a jaw-clencher or forehead-furrower.”
Alana Van Der Schouw, head of education at Clear Skincare, Australian Skin Clinics and SILK Laser Clinics, adds, “It’s important to distinguish between hype and trends, and treatments backed by clinical outcomes and delivered by educated professionals who have knowledge of skin function.”
Forgoing face taping is obvious to the experts, as it isn’t proven to produce meaningful effects below the surface or contribute to long-term anti-ageing benefits. However, clients may have a harder time resisting the temptation of a cheap option with minimal risks, such as transient skin irritation.
“I’ve found our clients are increasingly looking for DIY solutions that give immediate visual results, even if they’re temporary,” Samara explains. “Dismissing them outright can alienate clients who are just trying to make informed choices. Instead, we open the conversation during the consultation: What’s driving your interest in face taping? How can we support that in a way that’s safe, effective and rooted in real results?”
Alana agrees, noting she prefers to recommend treatments that are proven to stimulate collagen production, support healthy cell turnover, improve skin health and deliver measurable results — such as radiofrequency microneedling. Samara also suggests that treatments like advanced facials or injectables may be suitable for some clients with anti-ageing indications.
“It’s important to manage client expectations and guide them toward evidencebased treatments,” Alana says. “Educating clients ensures they understand
the difference between temporary trends and treatments with lasting outcomes, helping them make informed decisions.”
Clinical education is one of the greatest opportunities to earn a client’s trust. Use the face taping trend — or whatever’s gone viral that week — to offer your clients credible information, advice and, most importantly, proven solutions from your clinic’s treatment menu. ■
THIS YEAR, the focus in professional skincare shifted decisively toward slow ageing. The skincare equivalent of putting your phone on Do Not Disturb, the movement favours preservation and prevention over correction. While a positive evolution, even the most proactive clients still want options when the signs appear. Enter the best of both worlds: mesoestetic® skinretin xpert pack.
skinretin xpert pack harnesses a dual philosophy where slow ageing meets reverse ageing. Restoring what’s been lost while reprogramming what’s still to come, it delivers a 360° approach to skin longevity.
Exclusive to aesthetic professionals, the system fuses regenerative medicine with next-generation active ingredients. Through the power of epigenetics, exosomes and retinoid derivatives, it achieves visible results that continue to build from the very first session.
Reset HITTING
mesoestetic is rewiring the way we think about and treat ageing.
At its core, it’s powered by epigenetic technology – the science of how external factors influence gene expression. In skin terms, it’s about flipping the biological switches that control renewal, repair and resilience. By recalibrating those signals, the treatment helps boost optimal cellular performance and re-establish youthful function.
The three pillars of performance
• Retinoids and retinal derivatives stimulate collagen and cell turnover for smoother, firmer skin.
• Exosomes enhance cell communication, calm inflammation and strengthen the barrier.
• Epigenetic innovation activates natural regeneration pathways, keeping skin stronger and more resilient over time.
Designed as a five-session protocol, each treatment is spaced 15 days apart and blends clinical precision with sensory ease. There’s no downtime — just instant radiance, as if your skin’s operating system has been reset.
Inside, you’ll find a dual-phase system of four aqueous and oily solutions. The aqueous phase combines retinal, retinol and botanical extracts such as Chlorella vulgaris and Centella asiatica exosomes for firming and regeneration, supported by glycolic, lactic and arnica to refine, soothe and strengthen. The oily phase pairs argan and rosehip oils with ceramides and advanced retinoids to nourish, smooth and revitalise, leaving the skin brighter, stronger and more even.
facial using remodelling massage techniques for deep renewal and relaxation, or integrated with a microneedling device to intensify penetration of the active ingredients and enhance collagen stimulation. For advanced resurfacing and corrective programs, it can also be combined with mesoestetic’s professional peels – such as mesopeel® jessner pro or blemiskin – creating a dual-action protocol that refines texture, evens tone and delivers an amplified rejuvenating effect.
After just one treatment, skin appears smoother, calmer and more luminous — the kind of glow that looks less like a treatment and more like a biological reset. With each subsequent session, results progressively intensify, building longterm structural integrity and resilience against future damage.
The skinretin xpert pack by mesoestetic® isn’t about chasing youth; it’s about teaching your skin to remember it. It marks a new era of aesthetics –one where we’re not simply treating what time has done, but re-educating the skin on how to behave.
To learn more, visit www.mesoestetic.com.au or call 1800 242 011. ■
THE NEW FACE OF “I DO”
Leading Australian makeup artists talk to Erin Berryman about the looks, lessons and long-wear strategies defining this season’s brides
BRIDAL REMAINS one of beauty’s most emotionally charged – and commercially lucrative – sectors.
It’s a space where artistry meets intimacy; where every brushstroke must survive a full day of tears, laughter, dancing, flash photography and, of course, heat. As wedding season ramps up, the industry’s most influential makeup artists share the trends, textures and techniques shaping modern bridal beauty – and the professional rituals helping them thrive through its chaos.
If one word could sum up this bridal season, it’s radiance. Across the board, artists agree that the
The Artists
Teneille Sorgiovanni @teneillesorg
“skin-first” philosophy continues to dominate, with brides trading full coverage for luminosity, and perfection for polish.
“There’s a strong emphasis this season on base makeup that enhances a naturally healthy, radiant complexion,” says Teneille Sorgiovanni, whose career spans fashion weeks from Paris to New York. “Brides are increasingly prioritising skin preparation — products with active, hydrating and glow-boosting ingredients that guarantee luminosity on the big day.”
This year’s version of “timeless” isn’t about matte skin or contouring. It’s a modern nod to soft glam: diffused edges, sun-kissed blush and seamless blending that photographs beautifully from every angle.
Katie Moore, voted one of Sydney’s top bridal makeup artists, describes the aesthetic as “soft wings, matte finishes and retro nods” that complement the
Photography:
iStock/Supplied
Words: Erin Berryman
Katie Moore @katiemooremakeup
Alysha Maree @alyshamareemakeup
Jemma Millar @jemmamillar_mua
Alysha Maree / AMM Beauty Co
resurgence of heirloom gowns and polished updos.
Likewise, Alysha Maree, founder of AMM Beauty Co, has noticed brides embracing the best of both worlds. “Timeless elegance is still leading the way but we’re also seeing brides open to playful touches,” she says. Think a slightly bolder lip, shimmered lids and feathered brows. It’s all about small statement details that feel modern without being trend-driven.
Across the board, certain celebrity references echoed repeatedly — Sofia Richie, Hailey Bieber and Rosie HuntingtonWhiteley — each representing that perfect blend of polished minimalism and modern romance.
“Hailey Bieber’s signature glowing, minimalist makeup is almost always on my future brides’ moodboards,” says Teneille. “It’s polished yet weightless. Her makeup sets the tone for contemporary bridal beauty.”
photograph beautifully on social media, it may not necessarily enhance their face in the same way.”
“YOU’RE NOT JUST DOING MAKEUP. YOU’RE HOLDING SPACE FOR CLIENTS ON ONE OF THE BIGGEST DAYS OF THEIR LIVES.”
Bringing the Moodboard to Life
Pinterest and Instagram remain the first stop for most brides, but translating those references into reality is where professional artistry shines.
“Part of my role is to gently educate and guide them,” says Teneille. “While a makeup look might
Katie says brides are much savvier now, but she always breaks down images with them during trials, asking: “Is it the depth of the eyes you love? The radiance of the skin? The blush tone?” This helps align expectations and tailor inspiration into something that works beautifully in real life.
For Alysha, trials are also about managing expectations in an age of filters and retouching. “My role is to interpret the bride’s vision and tailor it to her unique features, skin tone and overall vibe.”
Heat-Proof Beauty
For Australian makeup artists, summer weddings demand more than skill – they demand strategy. The consensus? Strategic layering.
“It’s that balance of breathable and bulletproof that keeps everything looking fresh from the ceremony to the dance floor,” says Teneille.
Jemma Millar, one of Adelaide’s most sought-after artists, agrees. “It’s all about thin layering. Lots of skin prep, giving time for products to absorb before moving to base, spot concealing where needed and building slowly. This way, it lasts but still looks seamless in person and on camera.”
Texture, Katie notes, is everything. “Layering lightweight formulas strategically builds durability without heaviness.”
Teneille Sorgiovanni
Teneille Sorgiovanni
Katie Moore
Katie Moore
And no matter the product, Jemma says the secret is in the blend: “I blend between every step to make sure everything melts into the skin. It’s the difference between flawless and flat.”
The Business of Bridal Bridal isn’t for the faint-hearted. It’s 5am call times, travel days, emotional clients and twelve-hour shifts on your feet.
“You’re not just doing makeup,” says Katie. “You’re holding space for clients on one of the biggest days of their lives. Protecting your energy is just as important so you can show up fully for each bride.”
Every artist agrees: boundaries, planning and recovery are non-negotiable.
“Bridal season can definitely get intense,” Teneille admits. “Get plenty of rest, stay hydrated and keep your body strong.”
“Stay organised,” says Alysha. “Streamline your kit, communicate clearly and schedule buffer time between clients. Never underestimate the power of good planning.”
WE ASKED KELLIE NICHOL-SMITH, FOUNDER OF THE FUTURE MRS — A DEDICATED BOOKING AGENCY CONNECTING COUPLES WITH AUSTRALIA’S LEADING BRIDAL HAIR AND MAKEUP TALENT — WHAT SETS A STANDOUT BRIDAL MAKEUP ARTIST APART.
“What I feel makes a standout bridal makeup artist is their integrity to service. They must have a genuine connection with the client to express that person’s inner essence and beauty through makeup. The skill in application is one thing — but the quality of interaction, and how you make the client feel, is equally important.”
In the Kit
The perfect bridal look starts long before the first brushstroke. From skin-prep staples to humidity-proof setting powders, these pro staples are worthy of a spot in every artist’s kit.
Jemma echoes the sentiment: “Don’t overbook yourself – quality over quantity always. Prepare ahead, time-block your days and take breaks! Even 15 minutes to eat or stretch can reset your day.”
And to curb those Maccas chips stops on the way home, laughs Katie: “Always, always say yes to food and water. A few minutes to rest your feet and refuel can completely shift your day.”
The bottom line? Bridal makeup today isn’t about transformation – it’s about enhancement. It’s not just about the face in the mirror; it’s about the confidence that carries her down the aisle. ■
Runway Room First Base Hydrating Primer
Smashbox Always On Eyeshadow Stick
Aleph Radiance Balm
Ere Perez Carrot Colour Pot
Youngblood Mineral Cosmetics BeyondBlur Skin Perfecting Foundation
Medik8 Hydr8 B5 Intense
Saint Minerals Veil
Elleefix
Alysha Maree
MORE LIFT, LESS DRAMA
How to prevent every lash technician’s worst nightmare: the dreaded lash lift drop.
LASH ARTISTS share a common frustration: no matter how experienced they are, lash lift drops can still occur. Technical errors, such as incorrect shield size, product placement, processing time or treatment room environment, can cause a client’s lashes not to hold as expected. However, external factors outside of their control can also be the culprit behind a less-than-perfect lash lift.
“Non-compliance with aftercare is one of the leading causes of lash lift drops,” explains Bernie Rees, business development and education manager at Bio Beauty Concepts. “If clients expose their lashes to moisture, steam or heat within the first 24 hours post-treatment, the lift can weaken or even reverse completely. Even if the application was flawless, non-compliance can undo all the work.”
Donna Kerkvliet, co-founder of Beauty Brands Group and founder of Barneys Salon Supplies, notes that since no two clients are the same, lash artistry requires a balance of science and intuition.
“Even when your timing and placement are perfect, variations in lash density, porosity or growth stage can alter results,” Donna says. “I often remind artists that perfection isn’t the goal: consistency through understanding is.”
She recommends finding a reliable formulation to help achieve more consistent results. DLUX Professional Illumination Lash Lift is her preference, while Bernie uses Nouveau Lashes (specifically CeraLash Lift if a client returns for a correction).
Both experts agree that since neglecting aftercare instructions can impact a client’s lash lift results, they need to understand how to care for their freshly lifted lashes. Bernie and Donna
recommend pairing verbal instructions with printed aftercare material to ensure clients know what, and what not, to do.
Bernie also suggests always conducting thorough consultations before starting a treatment to ensure you and the client have all the information needed. This is particularly important for returning or regular clients, who may think they remember everything from prior visits.
“Clear, simple aftercare instructions are crucial for every client,” Bernie says. “Educate them about why these steps matter; understanding the ‘why’ makes clients more likely to comply.”
In the event of a lash lift drop – whether due to technician error or neglected aftercare –Donna suggests inviting the client back for an assessment to discuss the cause. She also offers a complimentary re-lift or keratin treatment once their lashes have recovered.
“It starts with transparency and care,” she says. “If it’s practitioner-related, own it. Address the issue, correct it and use it as a learning opportunity. If it’s due to client non-compliance, approach it with empathy and professionalism, assess what may have caused the drop, then guide the client on how to prevent it next time.”
Bernie adds, “Lash lift drops can be frustrating, but they’re also an opportunity to educate your clients, fine-tune your process and build stronger, more trusting relationships.”
Words: Amy Hadley
Photography: iStock
CRYSTAL CLEAR
The tide is turning. Rachel Medlock explores the convergence of rituals and results as more therapists embrace the “woo woo” shift.
CLIENTS ARE increasingly seeking treatments that calm the nervous system, soothe the spirit and energise the body, alongside visible skin results. It’s a shift powered by a booming wellness economy, with the average Australian spending $4,824 annually on everything from green juice to guided meditation, according to the Global Wellness Institute’s recent report.
With traditions of Indigenous healing and strong ties to land, Australia ranks fourth globally for wellness real estate. It’s a landscape where beauty businesses are redefining what care looks like.
For some, the word “woo woo” still carries a tongue-in-cheek tone. For others, it signals depth, ritual and a connection that goes beyond the surface. Amanda Rideout, founder of The Skin Fixer in Victoria, sees it as a way to uncover the root causes of stress and skin conditions.
“We are deepening into relaxation to uncover what’s wrong with our skin,” she explains. “Sometimes, when we go down this path, we find things that have occurred energetically, and they can show up on the skin much later.”
For Morgan Johnston, founder of Self-Love Lounge in Brisbane, woo woo comes with colour, texture and sound. “Ours looks like crystals, oracle cards, sound bowls, sage and aura mists on the outside,” she says. “It’s also the conventions we set, the community we build and the space we hold. Curiosity is welcome here.”
Both emphasise that while appearances differ, connection is at the core of their approach.
For first-timers, these treatments are often remembered as more than a facial. They feel like a reset. Amanda notes: “They find a new depth of relaxation that they don’t get from a standard treatment. When you put energy work into it, it’s a new level.”
Morgan recalls a pre-wedding client who was introduced to amethyst during his facial. “He fell asleep holding the crystal, then came out saying his skin looked great and he felt like he was floating on a cloud. Seven years later, he still visits every five weeks and now books us to treat his whole corporate team.”
“FOR FIRST-TIMERS, THESE TREATMENTS ARE OFTEN REMEMBERED AS MORE THAN A FACIAL. THEY FEEL LIKE A RESET.”
While younger clients may be more familiar with wellness practices, both agree the appeal is cross-generational. As Morgan puts it: “They want to regulate their nervous systems, slow down and feel a genuine connection.”
The integration of clinical and ritual elements has prompted debate. Could it blur credibility, or does it position practitioners as whole-person caregivers?
“FOR BEAUTY BUSINESSES, THE NEXT CHAPTER LIES IN CREATING EXPERIENCES THAT MATTER AS MUCH AS RESULTS.”
Amanda’s perspective is pragmatic: “If I can get the person calm, then the machine can work harder and more effectively. It has to come together to get the best results.”
Morgan adds that credibility comes from alignment. “You will attract the people who resonate with you. For me, that meant studying Reiki all the way to master teacher level. It doesn’t take away from clinical treatments. It adds to them.”
This balance is reflected in practice. At Self-Love Lounge, advanced treatments like microneedling are paired with weighted blankets, aura mists and meditation. At The Skin Fixer, Amanda combines wellness with a clinical menu of LED, peels, facials and lymphatic therapy. Her intuitive approach recently earned her a Best in Skin Award for skin clearing, recognition that her results come from treating the whole person, not just the skin.
Ritual and technology now move side by side. Both Amanda and Morgan work with touchless therapies, using them to extend the impact of treatments. Amanda describes the mix as “a powerhouse”, with each modality contributing something different yet working together to restore both skin and spirit. Morgan, who has long turned to infrared herself, is taking it further with hot tubs, cold plunges and saunas at her second location.
Both also weave guided meditation into LED treatments, offering clients experiences they describe as profoundly restorative. Whether through ritual, technology or a blend of the two, the outcome is immersive care that supports the whole person.
As wellness spending rises, Australians are seeking connection and authenticity. For beauty businesses, the next chapter lies in creating experiences that matter as much as results.
Amanda is unequivocal: “You have to have an experience. The finer touches are what win everything, the way you speak, the quiet, the stillness.”
Morgan echoes this with a community lens. “People want more from their services. They want connection, authenticity, energy that feels good. If you’re not being true to yourself, clients will see that. They want to feel a relationship with their therapist.”
Asked to sum up the feeling they want to leave clients with, Amanda answers “regulated”, while Morgan chooses “empowered, nurtured, light”. Together, Amanda and Morgan show that when therapists are genuinely called to this kind of work, the treatment room becomes a place where clients can relax more deeply, trust more fully and leave with results that go far beyond the mirror. It’s a reminder that authenticity is the real difference between a passing trend and a lasting practice. ■
Source: Global Wellness Institute
Bioceutical Skincare Clean Beauty
Bioceutical Skincare Clean Beauty
The Magic is in Your Hands
Bioceutical Skincare Clean Beauty
LYCON Skin — the ultimate bioceutical collection with an array of aromatherapy benefits, allowing you to customise your facial massage to each client’s needs.
Magic Touch Face Massage Lotion — suitable for all skin types
• With Jojoba Oil, Chamomile, Calendula, Vitamin E.
Face Massage Oils – Anti Ageing, Harmony, Replenish, Purity
• Each with targeted ingredients for outstanding results.
• Minimises the appearance of fine lines and wrinkles
• Calms and soothes sensitive skin
• Deeply hydrates and rejuvenates
Bioceutical Skincare Clean Beauty
Bioceutical Skincare Clean Beauty
• Balances and minimises congestion
Bioceutical Skincare Clean Beauty
Bioceutical Skincare Clean Beauty
Bioceutical Skincare Clean Beauty
Bioceutical Skincare Clean Beauty
Bioceutical Skincare
Professional Beauty
GIFT GUIDE
From transformative science to indulgence, here’s what’s on PB’s wish list this festive season.
BABOR
You can trust BABOR—crowned Best International Skincare Range at this year’s Spa & Wellness Awards—to impress even the hardest to shop for. Each collection fuses science with indulgence, offering targeted actives and unmistakable luxury. Behind every door of its cult Advent Calendar lies an ampoule of transformation.
BABOR Advent Calendar RRP $223
BABOR High Skin Refiner Set RRP $240
BABOR Peptide Lifting Routine RRP $269
Guinot
This season, Guinot captures the essence of effortless French beauty. Known for its salon heritage and skin-perfecting formulas, the brand’s festive lineup combines results with refinement. Don’t be fooled by the chic packaging— each set delivers serious skincare intelligence. From smoothing to lifting to illuminating, Guinot gifts radiance with unmistakable Parisian polish.
Guinot Age Logic Christmas Set RRP $420
Guinot Longue Vie+ Christmas Set RRP $310
Guinot 12 Beauty Surprises Christmas Set RRP $512
mesoestetic
mesoestetic’s limited-edition collections deliver professional-level results in four effortless steps. Powered by advanced actives and paired with a sculpting facial massager, these rituals are designed to restore radiance, firmness or vitality. Clinically developed and beautifully packaged, each routine proves that performance and pleasure can coexist.
mesoestetic Glowing Routine RRP $305
mesoestetic Lifting Routine RRP $312
mesoestetic Anti-Wrinkle Routine RRP $322
For results that last well beyond the holidays, Medik8 delivers highperformance formulas wrapped in sleek simplicity. Each limited-edition collection combines powerhouse actives such as retinal, vitamin C and peptides to target visible signs of ageing. Thoughtful, effective and beautifully presented, this is professional skincare at its most giftable.
Medik8 Rejuvenation Reset RRP $155
Medik8 Radiance Wrapped RRP $122
Medik8 Retinal Rewind RRP $128
Ultraderm Medik8
Australian innovation meets everyday ease in Ultraderm’s festive rituals. Infused with advanced actives and restorative botanicals, these luxe sets smooth, firm and illuminate for a complexion that glows with vitality. Smartly packaged and clinically proven, Ultraderm’s gift collections embody radiant skin and effortless confidence—the perfect pairing this season.
Ultraderm The Regenerating Ritual RRP $331
Ultraderm The Sleep & Glow Ritual RRP $184
Intraceuticals
Beloved by celebrities and clinicians alike, Intraceuticals delivers results focused skin solutions for every skin concern. Their holiday collection features six carefully curated limited-edition sets, that offer something for everyone! Rose quartz or white jade gua sha tools feature in key collection pieces, bringing the spa experience home to reveal a luminous, lifted and celebrationready complexion. To order, visit sales@intraceuticals.com.au.
Intraceuticals Hydration Intelligence RRP $346
Intraceuticals Discovery Edit RRP $172
Intraceuticals Brightening Intelligence RRP $346
Intraceuticals Fresh Eyes Edit RRP $150
Intraceuticals Timeless Intelligence RRP $346
Intraceuticals Daily Duo Edit RRP $99
1. NATURAL LOOK Hydro Boost Skincare Gift Pack
RRP $99
Quench thirsty summer skin with this hydrating trio of Natural Look favourites. Think fresh, supple and effortless radiance.
2. HYDROPEPTIDE Glow Essentials Gift Set
RRP $299
From face to lips, this collection covers all bases for radiant, firm and protected skin — a glowinducing ritual designed to outlast the holidays.
3. JULIETTE ARMAND: Elements Calming Gift Set
RRP $219
Keep calm and carry on — literally. This carryon-friendly duo brings instant relief to stressed complexions, keeping your barrier happy all summer long.
4. DERMAVIDUALS Nourish Gift Set
RRP $175.20
The perfect post-party rehab. This replenishing duo restores essential lipids and brings tired, festive skin back to life.
5. SYNERGIE SKIN The Practitioner Edit
RRP $258
A clinician-curated collection that extends professional results beyond the treatment room. Designed exclusively for Synergie stockists, it’s the ultimate take-home investment in skin health.
6. O COSMEDICS Prescription Kits
RRP $65
Your favourite O Cosmedics essentials, now in perfectly portable minis. Whether you’re poolside, planeside, or packing light, this set keeps your glow intact wherever summer takes you. 1. 2. 4. 5. 6. 3
For days that call for more than SPF, this duo — featuring the Lash Fixation Tubing Mascara and ColorLuxe Eye Shadow Stick Minis — delivers instant polish and a hint of holiday dazzle.
8. JURLIQUE Rose Hand & Mist Duo
RRP $81
The travel companion your carry-on’s been missing. Hydrate and refresh with Jurlique’s cultfavourite rose-infused duo — the ideal remedy for dry, recycled cabin air.
9. YOUNGBLOOD ’Tis the Season for Little Luxuries Gift Set
RRP $148.50
Add a touch of understated glamour to your routine. With its chic mauve leather-look bag and travel-ready essentials, this edit proves that luxury often comes in the smallest packages.
10. ARBRÉ Tregur Anti-Ageing Facial Care Pack
RRP $199
Let Arbré take care of the heavy lifting. This collagen-boosting ritual works quietly behind the scenes to rejuvenate, firm and revive.
11. SIMKA Replenish Gift Set
RRP $84.20
A complete routine for the season ahead. This set keeps skin protected, plump and hydrated through every sun-soaked moment.
12. BIOTYSPA Body Sculpt Kit
RRP $147
Embrace the slower pace of the holidays and treat your body to some well-deserved TLC with this lymphatic sculpting ritual designed to boost circulation and restore vitality.
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SYNERGIE SYNPOSIUM 2025
The highly anticipated SynPosium 2025 united Synergie Partners for an exclusive two-day celebration marking 20 years of innovation. Designed to educate, inspire and connect, the program featured an insider tour of Synergie HQ and laboratory, expert-led sessions and a glittering gala awards night.
Photography:
Supplied
Words: Erin Berryman
The Synergie Skin 2025 Australian Partner Awards recognised clinics, salons and professionals demonstrating exceptional commitment to resultsdriven skincare, client education and business success.
Congratulations to this year’s winners!
Boutique Brilliance Award
Celebrating smaller clinics providing outstanding client care, exceptional results and client relationships.
Winner: Me Skin and Body
Premier Clinic Award
Recognising excellence, expansive service, and client loyalty in larger clinics.
Winner: Jade Cosmetic and Wellness Clinic
Rising Star Award
Honouring new clinics that show rapid growth, client satisfaction, and early achievements.
Winner: Eden Aesthetics Vasse
Digital Innovator Award
Recognising exceptional creativity and impact in digital engagement and social media presence.
Winner: Porcelain Skin
Clinician Excellence Award
Celebrating a standout nurse, dermal clinician, or therapist for exemplary client care, product expertise, and transformative results.
Winner: Georgia Kay from SURSKIN
Premium Affiliate of the Year Award
Honouring a top tier premium affiliate who exemplifies Synergie Skin’s values through exceptional client care and sales performance.
Winner: SkinBox Clinic
Client Transformation Award
Recognising clinics that achieve remarkable client results, showcasing the transformative power of Synergie Skin products.
Winner: Addesso
Legacy Partnership Award
Celebrating a clinic’s longstanding commitment and loyalty, honouring a lasting partnership with Synergie Skin.
