RETAIL BEAUTY SPRING 2025

FRAGRANCE FUELS GROWTH

SMALL BOTTLES, BIG BUSINESS

RETAIL REIMAGINED

The Bricksand-Mortar Comeback

DOWN UNDER

TABOO TO TREND

SPRING AWAKENING

There’s a certain magic in watching beauty retail bloom again. Walking into Mecca’s spectacular new flagship on Bourke Street, Melbourne, you can feel the pulse of prestige beauty beating louder than ever. That energy is thanks to Jo Horgan—the powerhouse woman who built Mecca into one of the world’s most influential beauty retailers. Her vision continues to set the benchmark for what modern beauty retail should be: immersive, inspiring and utterly exciting.

Close behind, Adore Beauty—the once digital-only disruptor—is boldly stepping into bricks-and-mortar, proving the future of beauty is both physical and digital. Then there’s Beauty Bar, the new experiential hub from billionaire businessman Dennis Bastas, who welcomed guests into a world of accessible beauty. Having invested $60 million acquiring Nude by Nature and Makeup Cartel before building MCoBeauty into a $1 billion empire (after acquiring it from Shelley Sullivan), Bastas is shaping a portfolio that puts affordable, trend-led beauty firmly in the spotlight. Together, these moves signal that Australia is entering a golden moment for in-store beauty experiences.

This renewed energy mirrors the vibrancy of our Spring issue. Fragrance takes centre stage this season—a category that continues to outpace the market as both an accessible luxury and a sales powerhouse. Alongside, we turn our attention to the booming menopause market, where innovation is finally catching up to consumer demand and once-taboo conversations are taking centre stage.

Globally, we deliver a full wrap of CIBE Shanghai, where Australian brands—from Mud Organics to Native Secrets—made their presence felt on the world stage. I also sat down with Lin Lin, CEO of CIBE, to discuss her bold vision for the future of trade and connection in beauty.

Back home, we catch up with Guy Sebastian as he cements his place as a fragrance founder, and sit down with Eleanor Pendleton, who shares the story behind Haléau, her new “slow beauty” brand. This issue also brings practical advice from atomica’s beauty advisors, a peek into Kmart’s beauty buyers’ secret product picks, and an exploration of AI as the new frontier in beauty discovery.

On the insights front, Accord unpacks the latest sunscreen regulatory updates—a topic that continues to generate industry-

wide discussion—while Taboola and Mintel provide fresh data on the future of beauty and fashion. We also shine a spotlight on the vital work of Look Good Feel Better, empowering Australians facing cancer.

Finally, our Out & About pages capture the sparkle of the season, from dazzling launches to thought-provoking conversations, all showcasing the energy and creativity of our industry.

This issue is brimming with intelligence, inspiration, and optimism. Just like our retail landscape, beauty media is alive with reinvention and resurgence. Here’s to a Spring of growth, discovery, and reconnecting—with each other, with our industry, and with the joy of stepping back into store.

Nicci Herrera (left) and me with Jo Horgan, Founder and Co-CEO of Mecca (centre) at the new Melbourne flagship.

Contributors

MICHAEL BROWN

Growing up as a dancer, Michael Brown was quick to learn the ‘art’ of makeup artistry. His career as a travelling make-up artist for some of the industry’s biggest brands saw him leave Perth for Sydney where he became a national makeup artist and trainer. His creative flair and great communication skills gave him exposure within the Australian celebrity and media scene. Michael is now not only a celebrity makeup artist, but also presenter, educator and brand ambassador with regular appearances on Channel 9’s Today Extra

ICY LING

Ni Hao (‘Hello’ in Chinese). My name is Icy Ling, known as @icybutterfly to my 61,000 instagram followers. I founded IC&Co in 2020 to promote communication and cultural dissemination between Australia and Chinese at home and abroad, and provide a wider promotion for international and Australian brands.

JOSIE GAGLIANO

Josie Gagliano was a long-time magazine and beauty editor, and her blogger presence Josie’s Juice spans the past 15 years. She then co-founded PR and talent management agency RoJo Consulting ten years ago, specialising in profiling lifestyle talent, as well as PRing events and brands. She can’t let the decades-long love affair with writing go, so she is still a freelance writer across beauty, lifestyle, travel, and celebrity, and covers red carpets. She has never met a bright lipstick she doesn’t fall in love with immediately.

ETHAN ARCHER

Ethan Archer is the National Training Manager for niche fragrance distributor Agence de Parfum. Passionate about the artistry and philosophy of scent, he has hosted events for thousands across Australia. Beyond work, Ethan explores olfactory culture through writing, creative projects, and travel, with a focus on perfume’s place in art and society. He recently launched The Eleventh Art, a blog dedicated to scent.

RICKY ALLEN

Ricky Allen, the former anti-ageing and special beauty projects editor for Vogue Australia, brings her extensive experience to various facets of the beauty and cosmetics industry. She serves as a nurse consultant in plastics and cosmetic enhancement, a health psychologist, a beauty therapist, and an international educator specialising in cosmetic enhancement, business development for skincare companies, and the psychology of sales and customer service. Her expertise extends to enhancing profitability and revitalising struggling businesses. Ricky has shared her knowledge through training sessions in the United States, New Zealand, and Australia.

Accord is the national industry association for the Australasian hygiene, cosmetic and specialty products industry representing the full range of products from luxury cosmetics and fragrances to industrial specialties. In keeping with the strong scientific basis of this industry, Accord also adopts a principled, evidencebased approach to policy inputs and representation with governments.

COVER STORY

12 Chemcorp International brings UKLASH Down Under

INDUSTRY NEWS

14 Sunscreen shake-up

16 Inside Mecca’s new flagship

18 Sephora’s 2025 launches

20 Adore Beauty steps into bricks-and-mortar

22 Michael Klim returns to skincare

FEATURES

24 CIBE Shanghai: Global beauty connections

28 Interview: Lin Lin — The powerhouse behind CIBE

30 5 Minutes with… Guy Sebastian 32 Trinny London Returns 34 Accord’s push for sunscreen reform

36 Look Good Feel Better celebrates

EDUCATION & INSIGHTS

40 Atomica Beauty Advisors: Advice that shines

42 Taboola: E-commerce trends in beauty

44 Cosmoprof Asia: Hong Kong on the horizon

46 Kmart Beauty Buyers share their top picks

48 Josie Gagliano: Menopause and the new beauty dialogue

52 Nick Law: Beauty and AI

54 Mintel: Fragrance Trends

56 Jane Fonda for Wanderlust

58 The “Glam Recession”: Fragrance thrives in hard times

60 Ethan Archer: Lying through your nose

62 Michael Brown: Eye-Conic tips for spring

64 Carner Barcelona: Mediterranean muse

66 Josie Gagliano: The Power of a Red Lip

68 Icy Ling: Crazy beauty purchases

70 Ricky Allen: Night cream essentials

72 Female Founder: Eleanor Pendleton launches Haléau

74 Out & About

74 Lancôme Rénergie C.R.x at MCA

75 YSL Loveshine Pop-Up

76 Sisley Longevity Serum Masterclass

77 La Prairie Pure Gold at House of K’Dor

78 Trudon Nuit Rouge

79 Xerjoff New Rio

80 Muji Sensitive Skincare Relaunch

81 Napoleon Perdis Reinvented

82 Brand News

Never Stop Growing. Founded in 2018, UKLASH is the UK’s #1 lash serum brand*, powered by science-backed, vitamin- and peptide-rich formulas. With 95,000+ five-star reviews and global cult status, it now launches in Australia with Chemcorp International and Priceline as exclusive partners.

CONTACT DETAILS

RETAIL BEAUTY

Publisher and Director of Partnerships

Nicci Herrera M: +61 (0)426 826 977

E: nherrera@intermedia.com.au

Editor Michelle Ruzzene M: +61 (0)402 277 286 E: mruzzene@intermedia.com.au

Art Director Katy Brack

Mailing Address

RETAIL BEAUTY P.O. Box 55, Glebe, NSW 2037 Australia

Subscription Rates

$132.00 per annum (Aus)

$167.70 per annum (NZ)

$205.20 per annum (Int)

All rates are inclusive and AUS$.

Articles that appear in Retail Beauty may not be reproduced without permission of the publishers. The opinions expressed in Retail Beauty are not necessarily those of the publishers. Published by Percolate Media Pty Ltd ACN: 629 613 583

Subscribe to Retail Beauty online newsletter for the latest industry news, peer conversations, trends and launches.

WWW.RETAILBEAUTY.COM.AU

FOLLICLE STIMULATOR SERUM

CLINICALLY TESTED PEPTIDES

• Helps encourage healthy hair growth naturally

• Visibly thickens hair

• Revitalises follicles

• For thinning hair

• Stimulates growth

• Nourishes & strengthens

CHEMCORP INTERNATIONAL BRINGS UKLASH DOWN UNDER

By Jodie Phillips, Managing Director, Chemcorp International

Australia welcomes the UK’s #1 Selling Lash Serum Brand* UKLASH (pronounced you-kay-lash), with Priceline as the exclusive launch partner.

Never Stop Growing. That’s the ethos behind UKLASH, the UK’s #1 Selling Lash Serum Brand*. Founded in 2018 by Nima Pourian, UKLASH was created with a singular vision: to deliver longer, stronger, fuller-looking lashes for all. Powered by science-backed, vitamin- and peptide-rich formulas, UKLASH has rapidly become a global beauty phenomenon. With more than 95,000 five-star reviews and a loyal following that includes top influencers and celebrities, the brand has achieved cult status in record time.

Now, UKLASH is officially landing in Australia, with Chemcorp International appointed as the exclusive distributor and Priceline confirmed as the exclusive launch partner. Retail Beauty sat down with Chemcorp International to discuss the significance of the partnership, what makes UKLASH so effective, and why the brand is poised to transform the lash and brow serum category locally.

BRAND STORY & SUCCESS

UKLASH HAS QUICKLY BECOME THE WORLD’S #1 RATED LASH AND BROW SERUM** BRAND. WHAT DO YOU THINK HAS DRIVEN ITS CULT STATUS AND LOYAL FOLLOWING?

The secret to UKLASH’s success can be summed up in one word: results. Consumers can see a visible difference in the length, strength, and fullness of their lashes and brows and once they experience that transformation, they don’t look back. Pair that with clean, effective formulations, and a strong community of advocates sharing their own beforeand-afters, the brand has naturally built a loyal following.

HOW IMPORTANT HAS INFLUENCER AND CELEBRITY ADVOCACY BEEN IN UKLASH’S GLOBAL RISE?

Incredibly important. Beauty enthusiasts trust the voices they follow, and when influencers and celebrities share their authentic experiences with UKLASH, it drives awareness and confidence. That said, the biggest advocates of the products are everyday users. The sheer volume of genuine, five-star reviews has been equally powerful in building credibility and momentum worldwide.

SCIENCE & FORMULATION

UKLASH PRODUCTS ARE POWERED BY VITAMINS AND PEPTIDES. WHAT MAKES THE FORMULA CLINICALLY EFFECTIVE WHILE REMAINING KIND TO EYES, SKIN, AND HAIR?

UKLASH formulations are a balance of strength and sensitivity. The peptides and biotin stimulate healthier lash and brow growth, while vitamins and plant extracts condition and protect. Each formula is ophthalmologist and dermatologist tested to ensure safety, so users can achieve powerful results without irritation.

TRANSPARENCY AND RIGOROUS TESTING ARE CENTRAL TO THE BRAND. CAN YOU EXPLAIN THE PROCESS UKLASH FOLLOWS BEFORE BRINGING PRODUCTS TO MARKET?

Every product in the UKLASH range goes through a thorough development pipeline, from ingredient sourcing and clinical trials

to consumer testing. They don’t launch until the formulas deliver on their promise. Transparency also means UKLASH publish their clinical results, so consumers can see the data behind the claims.

HOW DO THE LASH AND BROW SERUMS WORK ON A CELLULAR LEVEL TO DELIVER VISIBLY LONGER, STRONGER RESULTS?

The serums work by nourishing hair follicles at the source. Peptides stimulate keratin production, strengthening each lash and brow from root to tip, while antioxidants protect follicles from damage. Hydrating ingredients maintain an ideal environment for growth, resulting in stronger, longer, and fuller lashes and brows.

CHEMCORP INTERNATIONAL & DISTRIBUTION

WHY WAS CHEMCORP INTERNATIONAL THE RIGHT PARTNER TO BRING UKLASH TO AUSTRALIA?

Chemcorp International has a proven track record of successfully launching global beauty brands in Australia. Our expertise in distribution, retail partnerships, and marketing ensures UKLASH will reach its full potential locally. We felt confident that we could not only introduce the brand but also nurture long-term growth.

WHAT EXCITES YOU MOST ABOUT ADDING THIS BRAND TO THE CHEMCORP INTERNATIONAL PORTFOLIO?

UKLASH is results-driven, innovative, and consumer-loved, everything we look for in a brand partner. We’re excited to bring a truly global beauty phenomenon to Australian consumers and expand our portfolio with products that already have such strong international credibility.

WITH PRICELINE AS THE EXCLUSIVE LAUNCH PARTNER, WHAT CAN AUSTRALIAN CUSTOMERS EXPECT FROM THE IN-STORE AND ONLINE ROLLOUT?

Consumers will see premium visibility in-store and online, supported by education to help them understand how the serums work and the results they can expect. The Complex Peptide Eyebrow Serum, Complex Peptide Eyelash Serum, and Sensitive Eyelash Serum will be prominently featured, ensuring customers can easily explore and experience the range. Priceline’s expansive network ensures national reach, while their online platform makes it simple for customers to access UKLASH no matter where they are

HOW SIGNIFICANT IS IT THAT A PRESTIGE YET AFFORDABLE BRAND LIKE UKLASH IS NOW WIDELY AVAILABLE THROUGH SUCH A TRUSTED RETAIL CHANNEL?

It’s a game-changer. Many lash serums have historically been niche, limiting accessibility. By partnering with Priceline, we’re making prestige-quality lash and brow care available to the everyday consumer.

WHY WAS PRICELINE THE PERFECT LAUNCH PARTNER CHOICE FOR UKLASH?

Priceline has an unparalleled reputation as Australia’s most trusted beauty destination. Their reach, credibility, and ability to connect with a wide range of beauty consumers made them the obvious choice. The partnership ensures UKLASH enters the market with maximum impact and accessibility.

LOOKING AHEAD

BEYOND THE HERO LASH AND BROW SERUMS, HOW WILL UKLASH’S BROADER RANGE BE INTRODUCED AS THE BRAND BUILDS MOMENTUM LOCALLY?

Chemcorp International’s priority is to establish the hero lash and brow serums as the foundation, but we’re equally excited to introduce the rest of the UKLASH portfolio. The new Hair Growth Serum in particular represents an exciting expansion into scalp and hair health, which is a category with strong growth. As awareness builds, Australian consumers can expect to see UKLASH’s mascara and haircare innovations rolled out, offering a more holistic approach to hair, lash, and brow enhancement. The long-term vision is to mirror global success by creating a complete growth focused beauty system for the local market. ■

*UKLASH, the #1 Eyelash Serum in the UK Makeup Market | Source: Circana (UK) Ltd, Retail Tracking Service, Circana’s ‘Prestige’ Retailers†, Makeup Eye Lash Treatment by Product, 12 Months Ending April 2025 & YTD April 2025 Value **The highest rated Lash & Brow brand in the world, now over 94,000 5* reviews

SUNSCREEN SHAKE-UP

Australia’s sunscreen category is undergoing a period of recalibration as leading local players—including Ultra Violette and Naked Sundays—move swiftly to pause select products and undertake fresh independent testing. Far from a setback, the decisions reflect a proactive industry committed to transparency, consumer trust, and long-term category strength.

Following Choice testing that revealed inconsistencies across multiple SPF products, Ultra Violette announced it would withdraw its Lean Screen sunscreen from sale. The brand explained that extensive new testing had shown atypical variability in results and that, out of caution, it would remove the product effective immediately and offer refunds or vouchers to customers.

“We are deeply sorry that one of our products has fallen short of the standards we pride ourselves on and that you have come to expect of us,” Ultra Violette said in a statement. “Additional testing reinforced our confidence in the rest of our sunscreen line.”

Naked Sundays also acted decisively, temporarily pausing sales of its Collagen Glow Mineral SPF until new results are available and further guidance is received from the TGA. Other brands including Outside Beauty & Skincare, Found My Skin and Endota have also voluntarily paused select SKUs while independent testing is underway.

The moves highlight an industry that is prioritising consumer safety and embracing scrutiny as an opportunity to strengthen trust. Accord Australasia, the peak national body representing sunscreen manufacturers, has been engaging closely with the TGA to ensure future testing regimes better reflect consumer expectations and product innovation. See more on page 34.

Naked Sundays has temporarily paused the sale of one of its sunscreens, Naked Sundays Collagen Glow Mineral. “We’ve paused the mineral from sale in Australia out of precaution, while we await new, complete independent SPF results, and subsequent guidance from the TGA on their investigation into SPF testing,” they said in a statement.

At the time of going to print, the TGA confirmed 21 sunscreens sharing the same base formulation have been recalled, paused, or placed under review, following the August recall of Ultra Violette’s SPF 50+ Lean Screen. The regulator says it has “significant concerns” about the reliability of SPF testing conducted by overseas lab Princeton Consumer Research (PCR), from which it has yet to receive a response.

Ultra Violette founders Ava Matthews and Bec Jefferd.

MECCA BOURKE STREET REDEFINES RETAIL

In August, Mecca opened the doors to one of the world’s largest beauty destinations with the launch of its new flagship at 299 Bourke Street, Melbourne CBD. Spanning 4,000sqm across three levels, the landmark store represents nearly three decades of retail innovation and customer connection.

Located on the historic site of Cole’s Book Arcade, once dubbed “the grandest bookshop in the world,” Mecca Bourke Street pays tribute to Melbourne’s cultural spirit while setting a bold new benchmark for luxury beauty retail.

The flagship is Mecca’s second, following the 2020 opening of George Street in Sydney, and is more than three times its size. With over 200 brands, 80+ service experiences and a 300-strong team, Mecca anticipates welcoming 50,000 visitors per week—making it its most visited store to date.

Founder and Co-CEO Jo Horgan described the opening as a milestone moment: “The significance of this space lies not in its scale but in what it represents: 27 years of evolving alongside the people who make Mecca what it is – our team, our customers and our brand partners. Mecca Bourke Street is the result of that shared journey – a space that welcomes everyone in, encourages learning, play and discovery, and reflects the culture and creative spirit of the city where it all began.”

CUSTOMER EXPERIENCE AT THE CORE

The store houses 80+ unique services across skin, makeup, fragrance, gifting, wellness and aesthetics. Highlights include:

• Mecca Perfumeria – a sensorial fragrance gallery guided by scent sommeliers.

• Mecca Aesthetica – advanced clinical skin treatments with dermal clinicians and nurse-led cosmetic consultations.

• Mecca Beauty Atelier – luxury express services for hair, makeup and nails with partners including Josh Wood and Trophy Wife.

• Mecca Apothecary – a 220sqm wellness hub featuring naturopathy, acupuncture and ritual design.

• The Gift Box – a dedicated mezzanine for elevated gifting, complete with calligraphy, engraving and seasonal wraps. The flagship also introduces new roles such as concierge, fragrance sommeliers, calligraphers and dermal clinicians to elevate the customer experience.

Described by the business as more than a store, Mecca Bourke Street is positioned as a testbed for innovation, an incubator for creativity, and a destination for discovery. Upcoming additions include MeccaVersity, a 200sqm education auditorium opening October 2025, and the Mecca Newsroom, designed for real-time content creation.

The flagship also integrates Melbourne’s cultural DNA, with collaborations from Flowers Vasette, Şener Besim, The Melbourne Apothecary, and international partners Maria Tash and Josh Wood Hair. Over 20 works by women artists, curated by Charlotte Day, transform the flagship into a living gallery.

The heritage-listed building has been carefully restored, with terrazzo floors, arched windows and shopfront tiles preserved in collaboration with local architects and creatives. Echoing E.W. Cole’s legacy of optimism and imagination, Mecca has reintroduced the Mecca Medallion – a golden token gifted to customers booking services, unlocking surprise Bourke Street experiences.

The project represents a significant investment in Melbourne’s economy and tourism sector, reinforcing the city’s

Mecca Bourke Street Fast Facts

Opening date: Friday 8 August 2025

• Location: 299 Bourke Street, Melbourne CBD (former Cole’s Book Arcade site)

Size: 4,000sqm across three levels – one of the world’s largest beauty destinations

Brands: 200+ global beauty brands represented

Services: 80+ service experiences across skin, makeup, fragrance, gifting, wellness and aesthetics

Team: 300+ team members, 80% promoted internally; new roles include concierge, fragrance sommeliers, dermal clinicians and calligraphers

Visitors: Expected 50,000 per week (3 million annually) – surpassing George Street flagship (40,000 weekly)

• Design: Heritage-listed site restored in collaboration with local architects; 20+ works by women artists curated by Charlotte Day

• Special concepts:

o Mecca Apothecary – naturopathy, acupuncture, ritual design

o Mecca Aesthetica – advanced clinical skin services

o Mecca Beauty Atelier – luxury express services for hair, makeup and nails

o Mecca Perfumeria – fragrance discovery by mood and memory

o The Gift Box – elevated gifting hub

o Café Mecca – featuring 13 iconic Melbourne food and beverage partners, including Lune, Seven Seeds and Pommery

• Leadership: Sarah Henshaw (Head of Flagship), Justine Spencer (Flagship Manager)

position as Australia’s cultural and style capital.

“Above all, Mecca Bourke Street is a place of possibility,” Horgan added. “It’s where retail becomes ritual, experience becomes culture, and the future of beauty unfolds – for our team, our customers and the broader beauty community.”

Mecca Founder and Co-CEO Jo Horgan cut the ribbon on opening day.

SEPHORA SETS THE STAGE

Sephora Australia unveiled its most ambitious line-up of beauty, skincare, fragrance, and haircare launches to date, setting the tone for 2025 with a bold mix of cult global names and regional disruptors. The news coincided with the return of House of Sephora in Sydney on August 12, a bi-annual event that has evolved into a cornerstone of the retailer’s strategy.

In an exclusive interview with Retail Beauty, Mark O’Keefe, General Manager of Sephora ANZ, shared how Sephora is reframing its role in the industry—from retailer to cultural curator.

“What began as a press day 10 years ago has evolved into a bi-annual showroom-style experience,” O’Keefe explained. “House of Sephora now serves as a dynamic hub where brands unveil innovation and engage directly with content creators, media, and our passionate in-store cast, inspiring how we approach physical retail across ANZ.”

The 2025 edition introduced firstto-Australia brands including Korean powerhouse Aestura and New Zealand’s natural skincare label Raaie, alongside viral names like Haus Labs, Nudestix and Dr Naomi. Core staples from Sephora Collection, Fenty Skin and Tarte also received modern reimaginings.

For O’Keefe, curation is about striking a balance between global scale and local

relevance. “We balance global icons with local disruptors, this year spotlighting Aestura from Korea and New Zealand’s Raaie, so discovery feels aspirational yet uniquely relevant to ANZ clients,” he said.

That mix, he noted, ensures Sephora continues to resonate with today’s highly discerning beauty shopper.

Beyond products, O’Keefe believes Sephora’s role as a “cultural curator” is central to the brand’s growth. “Storytelling and experience are at the core of everything we do,” he shared. “House of Sephora shows how immersive formats empower our cast to share expertise, brands to tell their stories and everyone to feel welcomed to the world of beauty.”

Education, discovery, and connection are now embedded into Sephora’s retail strategy, with activations and digital tools designed to strengthen customer relationships.

Asked what’s currently resonating most with beauty shoppers across ANZ, O’Keefe pointed to two consistent themes: personalisation and inclusivity. “Foundation matching continues to be huge, driven by tools like our Skincredible device in-store and Find My Shade online,” he said.

The insights are shaping Sephora’s broader retail approach, from assortment planning to in-store experiences.

With competition in beauty retail at an all-time high, O’Keefe credits Sephora’s ability to fuse product with experience as

its key differentiator. “It’s our ability to combine the world’s best assortment with unrivalled experiences,” he explained. “Our stores are evolving into spaces for learning, discovery, excitement and genuine connection, which fosters lasting loyalty and brand love.”

Sustainability and values-led consumption also remain front of mind for the retailer. “Through initiatives like Clean at Sephora, we empower clients to shop aligned to their values while supporting brands innovating in sustainability,” O’Keefe noted.

O’Keefe believes Sephora is only scratching the surface of its potential in ANZ. “At Sephora, we see ourselves not just as a retailer but as a platform for discovery, connection and community— and we’re only just getting started.”

Mark O’Keefe, General Manager of Sephora ANZ.

Korean powerhouse Aestura.

House of Sephora.

BEAUTY TO ADORE

Two more major bricks-and-mortar openings have highlighted the growing momentum in Australia’s experience-led beauty retail, as Beauty_Bar launched in Melbourne and Adore Beauty unveiled its first Sydney store. Both concepts reflect a wider trend: brands are investing in physical spaces that prioritise discovery, services and community to complement their digital presence and strengthen long-term customer relationships.

In Sydney, Adore Beauty marked a milestone in its omni-channel strategy with the opening of its first NSW store at Broadway Shopping Centre on 21 August. The launch was preceded by the retailer’s largest-ever Sydney scavenger hunt, with more than $50,000 in products hidden across the city and three $500 Golden Tickets offering VIP access to opening day. Inside, shoppers found an elevated space anchored by a private treatment room— Dermalogica is the first “In Residence” partner—as well as a K-Beauty shop-in-shop and digital kiosks enabling an “endless aisle” of over 300 brands and 14,000 products. The first 300 shoppers received goodie bags filled with full-size favourites, driving excitement and foot traffic.

CEO Sacha Laing called the Broadway launch “a landmark moment for Adore Beauty in one of the most vibrant, knowledgeable and diverse beauty markets in the world.” He added: “Customers can expect all the hits—our famous range across skincare, professional haircare and the world’s leading fragrances—plus a private treatment room. And yes, Tim Tams with every purchase.”

In Melbourne on Saturday 30 August, Beauty_Bar opened its doors on High Street, Armadale, uniting three homegrown favourites—MCoBeauty, Nude by Nature and Esmi Skin Minerals—in a space designed not to sell, but to share. The three brands, all owned by Dennis Bastas through his company VidaCorp under DBG Health, came together to create an environment where visitors could play and explore beauty in a relaxed, pressure-free setting. Complimentary makeovers, skin services, DJs, interactive photobooths and refreshments from local partners set the scene, while the first 100 guests each day received gift bags valued at $300. By stripping back the transactional element, Beauty_Bar is betting that engagement and brand love will become the ultimate drivers of loyalty.

“Customers can expect all the hits— our famous range across skincare, professional haircare and the world’s leading fragrances— plus a private treatment room. And yes, Tim Tams with every purchase.”

CEO Sacha Laing

MICHAEL KLIM DIVES BACK INTO SKINCARE

Olympic champion and CIDP (Chronic Inflammatory Demyelinating Polyneuropathy) advocate Michael Klim is making a purposeful return to beauty with Klima, a wellness-driven skincare and amenity line created for hotels and the broader hospitality sector.

Launching in partnership with Hunter Amenities, Klima debuts with a core range of premium essentials—shampoo, conditioner, body wash and body lotion—alongside select in-room retail offerings such as Snaaps 35mm cameras to encourage “analogue wellness.” All products are vegan, cruelty-free and infused with coastal botanicals designed to restore and replenish.

“For me, Klima is more than a return to skincare—it’s the convergence of purpose, personal resilience and passion,” says Klim. “Living with CIDP has reshaped my focus toward wellbeing and balance. Klima reflects that journey and gives back through every partnership we build.”

This isn’t Klim’s first brush with skincare. In 2006, fresh from the pool deck, he cofounded Milk & Co, a personal care range that grew from three SKUs to a portfolio spanning men’s, women’s and baby products. The men’s line later evolved into

KLIM by Milk & Co, tapping into a loyal base of Aussie males seeking straightforward, performance-driven products.

As Klim told Retail Beauty back in 2018, the focus was always on authenticity and functionality:

“KLIM is a regime focusing on wellbeing and an active lifestyle… it’s already tried and tested on myself, my friends, my family, so there is certainly a really strong local connection.”

The brand struck a chord with healthconscious consumers, gaining distribution in Coles, Woolworths, Chemist Warehouse, Sephora, Amazon and even Jetstar amenity kits. Yet despite its success, Klim sold the company in 2017 to Chinese investors. He stayed on as managing director until 2021.

Klim’s passion for product development and the challenge of creating something meaningful never waned. Diagnosed with CIDP in 2020, his focus sharpened further. Klima is the result: not just another skincare brand, but one with a wellnessfirst ethos grounded in resilience, advocacy and purpose.

The brand’s in-room retail component— Snaaps 35mm cameras—is itself a nod to analogue mindfulness, encouraging travellers to disconnect from their devices

and reconnect with the present. Snaaps was founded by Klim’s partner, Michelle Owen, a creative entrepreneur.

Her creative direction complements Klima’s focus on wellness and storytelling, embedding purpose into every touchpoint of the brand.

Klima will roll out initially across select Australian hotels and hospitality groups, with expansion into Bali—a long-time home for Klim—already in progress. Partnerships target wellness-focused, socially conscious hotels that align with the brand’s values. Beyond product distribution, Klima will build its presence through activations, collaborations and experiences designed to elevate wellbeing and community while raising awareness of CIDP.

Proceeds from Klima directly support The Klim Foundation, co-founded by Klim and Owen, which provides information, advocacy and support for individuals and carers affected by CIDP. The foundation also works to build visibility for rare autoimmune disorders through communitydriven initiatives and philanthropy.

Michael Klim with daughters Frankie and Stella and his partner Michelle Owen.

Michael Klim has been diagnosed with CIDP.

“Thank you ashaya for giving me my life back.”

– Shelley E

EXPORTING EXCELLENCE

Retail Beauty Leads Australian Brands at Record-Breaking Shanghai CIBE 2025

By Michelle Ruzzene

The China International Beauty Expo (CIBE) in Shanghai wrapped up another game-changing edition from June 24–26, with Retail Beauty proudly leading a curated group of innovative Australian brands into the heart of the world’s most dynamic beauty economy.

Over three days, the expo attracted 370,000+ buyers from 76 countries, hosted 1,800+ exhibitors across 150,000m², and generated more than 100 million online exposures. Over 500 KOLs live-streamed from the show floor, while mainstream media coverage and recordhigh closing rates underscored its growing international clout.

SHOWCASING AUSTRALIAN INNOVATION

The Australian showcase featured Native Secrets, Mud Organics, and Group 48’s Polished London, each making waves with buyers, distributors, and global media.

• Group 48 was represented by General Manager Fiona Mendonca and colleague Lin.

• Mud Organics co-founders Imogen van Haagen and Courtney Thornton attended together.

• Native Secrets, founded by Indigenous husband-and-wife team

Cherie and Phil Thompson, was joined by Elders Uncle Pete (Peter Peckham) and Lewis Burns, whose cultural presence created one of the expo’s most talked-about highlights.

Native Secrets drew thousands with a powerful performance featuring traditional body paint and didgeridoo, turning its stand into a cultural hub that sparked meaningful cross-cultural conversations.

RETAIL BEAUTY ON THE GROUND

Retail Beauty was also on-site, distributing the hot-off-the-press Winter Issue to international buyers, retailers, distributors, and media. Publisher Nicci Herrera further amplified Australia’s voice in the global conversation by hosting the panel “From Region to the World: The Next Generation of Clean Beauty.”

The discussion brought together a powerhouse lineup, including Ayman Al-Refai (La Cure – Jordan Co. for Dead Sea Products), Masahiro Hashimoto (CEO, Nature Japan), Imogen van Haagen (Mud Organics), and Chinese KOL Gela. Together, they explored the evolution of clean beauty, regional innovation, and challenges in adapting to new markets.

Retail Beauty was honoured at the CIBE Awards Ceremony with the title of ‘International Beauty Platform Pioneer’, while each participating Australian brand received a ‘Global Beauty Excellence’ award, recognising their innovation, diversity, and global potential.

RETHINKING B2B: FROM TRADING TO RELATIONSHIPS

Beyond product showcases, CIBE emphasised a redefined model of B2B engagement. “Today, we don’t just need a trading platform. We need to trade knowledge, train skillsets, and build long-term relationships. That’s why we position CIBE as not just B2B but B2BE — business to business entrepreneurs,” said Lin Lin, CEO and Head of International Business at CIBE.

Lin Lin, who grew up in the industry founded by her mother in 1989, highlighted the importance of face-to-face connections. “It is even more important to meet people, to talk and build relationships — not just rely on what the internet or news tells you,” she told Retail Beauty

Her anthropological perspective has shaped CIBE’s next-gen approach, evident in bilingual forums on Beauty Tech and Go Global, curated content on wellness and longevity, and platforms connecting KOLs, buyers, and emerging brands.

A PLATFORM FOR CO-CREATION

Networking highlights included the CIBE Players Night—a fastpaced exchange where “30 minutes × 30 business cards” became a mantra for international collaboration—and Breakfast with Lin Lin, which connected 100+ buyers with exhibitors.

LOOKING AHEAD

With more than 80,000 visitors in Shanghai and over 1.5 million annually across all CIBE shows, scaling without losing intimacy remains the organisers’ focus. For Australian brands, the experience was not just about generating leads but about forging lasting relationships and gaining a refreshed understanding of the Chinese market.

As Lin Lin noted: “This isn’t just about products. It’s about using wellness as a way to connect like-minded people and overcome global misunderstandings.”

For Retail Beauty and the participating Australian innovators, Shanghai CIBE 2025 marked the beginning of a new chapter in cross-border collaboration—anchoring Australian beauty on the global stage. ■

Interested in showcasing your brand to China with Retail Beauty? Email us at events@retailbeauty.com.au to find out more.

RESTORING NATURE, REVIVING CULTURE

THE STORY OF NATIVE SECRETS

In 2014, Phil and Cherie Thompson embarked on a deeply personal mission that would intertwine their heritage, passion, and love for the land. From their home in Dubbo, Central West NSW, the Bidjara/Kara Kara and Wailwan couple founded Native Secrets, an Indigenous-owned producer of natural skincare, health, and wellbeing products. For them, this wasn’t just about starting a business—it was about honouring their ancestors and preserving the cultural knowledge that had been passed down for generations.

For Phil and Cherie, Native Secrets is more than a company; it’s a way to share the stories and wisdom of their people. “We grew up knowing the land and its healing power,” Phil reflects. “These are teachings from our old people that we’ve carried with us our whole lives.”

Their heritage as Bidjara/Kara Kara and Wailwan people is at the core of everything they do. Phil’s roots in central Queensland and Cherie’s ties to centralwest New South Wales have instilled in them a deep respect for the land and its resources. This respect is reflected in their

product range, which highlights the unique properties of native Australian plants. Using wild-harvested Australian native plants, they blend ancient practices with modern innovation to create essential oils and skincare products. One of their proudest achievements is finding a sustainable use for the invasive white cypress pine, which has long threatened local biodiversity. Guided by Wiradjuri Elder Uncle Peter Peckham, they discovered how to extract valuable essential oils from the tree, transforming what was once seen as a pest into a resource.

Phil and Cherie Thompson with their daughters

Photography: Darkeye Photography

Customers can discover their dedication to quality through products like the White Cypress Leaf Essential Oil ($21.95), the Buddha Wood Essential Oil ($39.95), and their Lemon Scented Gum Essential Oil ($19.95). Each product carries the unique benefits of native plants and embodies the sustainable practices Phil and Cherie hold dear. Their line also includes body care items such as the Body Wash ($17.90), Shampoo ($18.90), and a Well-being Gift Pack ($76.00), all crafted with natural ingredients, and free from fragrance, parabens and sulphates.

“Uncle Peter’s knowledge has been life-changing,” Phil shares. “Every day, he reminds us of how much there is still to learn from our land.”

Native Secrets has always been a labour of love, but it’s also a mission of restoration. By removing the invasive white

One of their proudest achievements is finding a sustainable use for the invasive white cypress pine, which has long threatened local biodiversity.

our community, especially for our young Indigenous people who want to stay connected to their land.”

While their roots are deeply traditional, Phil and Cherie have embraced modern science to take their products to the next level. Through the CSIRO Kick-Start initiative, they teamed up with researchers to refine extraction processes and study the antimicrobial and anti-inflammatory properties of native plants.

“We never thought we’d be working with scientists at this level,” Phil admits. “But seeing our traditional knowledge validated by modern research is so empowering.”

cypress pine, they’ve seen native grasslands flourish again, bringing back endangered species like the pink-tailed worm lizard. “It’s incredible to watch the environment come back to life,” Cherie says. “Hearing the birds sing again is a constant reminder of why we do this.”

Their efforts received a significant boost when they were awarded a $200,000 grant from the NSW Nationals’ Regional Job Creation Fund. The funding allowed them to upgrade their facilities and quadruple their production capacity. “This grant wasn’t just about scaling up,” Cherie says. “It was about creating opportunities for

CSIRO’s Adjunct Professor Peter Duggan calls the collaboration a “testament to the power of blending ancient wisdom with contemporary science.” For Phil and Cherie, it’s another step in ensuring that their cultural heritage is both respected and celebrated.

As they look to the future, Phil and Cherie are dreaming big. The AustraliaUnited Kingdom Free Trade Agreement has opened new doors for their business, allowing them to reach customers across the globe. “It’s a chance to share our story with the world,” Cherie says. “Every product we sell carries a piece of our culture and our land.”

But for the Thompsons, success isn’t just measured in sales. It’s about creating a model that can inspire other Indigenous communities. “We’ve always said this isn’t just about us,” Phil explains. “It’s about showing what’s possible when you believe in your culture and your community.”

The journey hasn’t been easy. “There were days we thought about giving up,” Phil admits. “But then we’d think about the people we’re doing this for—our kids, our community, and our ancestors. That kept us going.”

Cherie recalls long nights juggling her master’s studies with business responsibilities. “It’s been tough, but it’s also been worth it,” she says. “Every step forward feels like a win for everyone who’s believed in us.”

Their story gained national attention when it was featured on ABC’s Movin’ to the Country. The show highlighted their passion and perseverance, as well as their unwavering commitment to their land and heritage.

At its heart, Native Secrets is about connection—to the land, to their culture, and to each other. “This business is a way to honour where we come from,” Cherie says. “It’s about showing our kids that our culture is something to be proud of.”

Phil agrees. “This isn’t just our story. It’s an Australian story. And it’s one we’re proud to share with the world.”

Through their dedication, innovation, and unshakable belief in the power of tradition, Phil and Cherie Thompson have built more than a business. They’ve created a legacy that will inspire generations to come. ■

Photography: Elle Borgward

LIN LIN: THE GLOBAL CONNECTOR CHANGING THE FACE OF BEAUTY TRADE

At the helm of China International Beauty Expo, Lin Lin is forging a new era of connection, innovation and cultural diplomacy in the global beauty industry.

By Michelle Ruzzene

When Lin Lin enters a room, there’s a quiet sense that something meaningful is about to happen. Warm, curious and fiercely intelligent, she doesn’t speak to impress—but to connect. And it’s this very quality that has made her one of the most influential figures in global beauty trade.

As CEO and Head of International Business at China International Beauty Expo (CIBE), Lin Lin leads one of the world’s largest and longest-running beauty platforms. But her vision for CIBE goes far beyond square metres and footfall.

“Trade shows aren’t just about products—they’re about people,” Lin Lin tells Retail Beauty in Shanghai. “In a world facing division, misunderstanding and noise, we need more face-to-face connection, not less. We need trust. We need to talk.”

Lin Lin joined the family business officially in 2014—this year marks her 10-year anniversary—but her connection to the beauty industry runs far deeper. Her mother, a medical doctor, founded CIBE in 1989 as China’s first trade platform for beauty and wellness. “As a toddler, the only way I could be close to her was to be beside her work,” Lin Lin says. “I grew up on the show floor. I didn’t just inherit this business—I was raised by it.”

Educated across Europe, Lin Lin originally pursued a path in anthropology and experiential design—disciplines that now underpin her leadership approach. “My interest in human behaviour wasn’t academic—it was survival. I was raised by the world. Living in different cultures, I learned to adapt, to observe, to connect. That’s why relationship-building is at the core of everything I do.”

It’s also why she’s reshaped CIBE into more than just a marketplace. Under her guidance, CIBE has evolved into what she calls a B2BE platform—businessto-beauty-entrepreneur—focused on knowledge-sharing, human connection and the advancement of the industry through education and understanding.

“Today, it’s not enough to sell. You must grow. You must learn,” she says. “Our trade shows are not just for doing business— they’re for building businesses.”

BRIDGING WORLDS

CIBE now hosts more than 1.5 million visitors annually across its flagship shows in Guangzhou, Shanghai, Beijing and Hong Kong, and is expanding internationally, with its first Jakarta event to launch later this year. But for Lin Lin, success isn’t just measured in scale—it’s measured in impact.

Her mission is to dissolve the barriers— cultural, commercial, even political—that prevent meaningful global exchange.

“There is fear of China, just like there is fear of America. But fear comes from misunderstanding,” she says. “We can’t solve global tensions by staying in echo chambers. We need platforms that bring people together.”

She is clear-eyed about the misconceptions foreign brands have. “One of the biggest fears is, ‘If I come to China, my brand will be copied,’” she says. “But that fear exists everywhere. In today’s opensource world, duplication is a distraction. The real risk is stagnation. Instead of guarding your product, improve it. Become a more advanced version of yourself. That is beauty.”

She’s equally vocal about the outdated notion that a single distributor or influencer can unlock a market. “You can’t just ship product and hope it sells. You need to show up. You need to be curious, open, and ready to learn. That’s why trade shows still matter.”

DIPLOMACY THROUGH BEAUTY

For Lin Lin, beauty is more than commerce—it’s a soft power, a cultural language, and a force for diplomacy. “At CIBE, we’ve hosted people from Israel and Jordan in the same room. Do I turn anyone away? Never. Because this industry has the

power to bring people together, even when governments can’t.”

She points to Australia and New Zealand’s presence at CIBE Guangzhou in 2024 as a turning point. “We wanted to give the region a more holistic view of the modern Chinese market—how interconnected we all are. It’s not about selling into China. It’s about building relationships across Asia, and beyond.”

A NEW BEAUTY VOCABULARY

The future of beauty, Lin Lin believes, lies in a more expansive and inclusive understanding of wellbeing. “It’s not just about appearance—it’s about mental clarity, hormonal balance, emotional health, and the inner systems that shape how we feel every day,” she says. “What was once considered private or taboo is now central to the conversation. And platforms like CIBE must evolve to reflect this new reality.”

This year’s Shanghai expo will host bilingual conferences on women’s health, aesthetic equipment, spa medicine, and advanced gut health innovations— including enzyme matching and donorbased microbiome therapies. “It’s not just about the next serum,” she says. “It’s about wellbeing from the inside out.”

HUMBLE LEADERSHIP, GLOBAL VISION

Despite her accolades—Forbes 30 Under 30 honouree, Aspen China Fellow, and speaker alongside global leaders such as Barack Obama and David Cameron—Lin Lin remains deeply humble.

“These titles don’t mean much to me,” she says. “I didn’t fight for them. I was lucky. The right people thought of me at the right time. But what matters is what you do with the platform you’re given.”

And what she’s done is extraordinary. She has transformed CIBE from a national expo into a global movement. She’s elevated beauty from transaction to transformation. And she’s done it all while staying grounded in empathy, culture and curiosity.

“My goal isn’t just to grow CIBE,” she says. “It’s to grow understanding. Because when we understand each other—truly— there’s no limit to what we can build together.” ■

5 MINUTES WITH...

Guy Sebastian

From Charts to Checkout: Guy Sebastian’s Retail Play

ARIA Award-winning singer and songwriter Guy Sebastian may be best known for topping music charts, but he’s now making waves on the shelves. With the launch of Ive, his first men’s fragrance at Chemist Warehouse, Sebastian has proven he’s as serious about building a sustainable beauty business as he is about performing.

Determined to deliver luxury-quality scent at an accessible price, Sebastian has taken a hands-on role in every part of the process — from product development and packaging to pricing strategy and retail partnership. For him, it’s not just about fragrance; it’s about creating value, building a brand with longevity, and paying tribute to his personal inspirations along the way.

Michelle Ruzzene sat down with Sebastian to explore the business behind the bottle — and why he believes Chemist Warehouse is the perfect partner to bring his vision to life.

GUY, THIS IS YOUR THIRD FRAGRANCE. WHY WAS LAUNCHING A MEN’S SCENT SUCH AN IMPORTANT STEP FOR YOU AS A BRAND BUILDER?

I’ve done two women’s fragrances — Embrace and Embrace Nights — but I was always nervous about releasing a men’s fragrance. I’m obsessed with scent. Whenever someone walks into a room and commands it with their fragrance, I take notice — and usually those scents are incredibly expensive. My dad’s name is Ivan, and I decided to name this fragrance IVE after him. When I told him, he was really emotional, which made me even more determined to get it right.

YOU’VE SPOKEN ABOUT WANTING TO BALANCE QUALITY WITH ACCESSIBILITY. HOW DID THAT INFLUENCE THE WAY YOU APPROACHED IVE?

Longevity and quality were non-negotiable for me. High-end fragrances last because of their oil concentration, but they’re priced at $400 to $1,200. I wanted to create a scent that felt just as sophisticated but at a $39.99 price point — something a tradie could spray on before work without feeling guilty. That meant pushing for higher

oil content, more like a parfum, so people get real value. It’s about delivering “roomstopper” quality at an accessible price. Tell us about the fragrance itself. What makes it stand out in the men’s market? Ive sits in that earthy, leathery, tobacco family with notes of Italian lemon, black pepper, rosewood and cypress. It’s inspired by niche houses like Amouage — bold, a little tough, but with a sweetness at the end that makes it really wearable. It’s not just another fresh, sporty men’s fragrance. It’s something you spray on and people notice. That’s what I wanted.

HOW INVOLVED WERE YOU IN THE CREATION PROCESS, BOTH IN THE JUICE AND THE DESIGN?

Completely involved. I had a clear vision and was very specific about the notes I wanted. We went back and forth with perfumers in New York for over a year, testing samples until it was perfect. The packaging was equally important — I wanted it to feel timeless, with fluted glass that has a Studio 54, retro elegance. It had to sit comfortably alongside luxury brands while still being accessible.

You’ve built a strong retail partnership with Chemist Warehouse. From a business perspective, what makes that partnership work?

Chemist Warehouse is a machine when it comes to retail distribution. They make fragrance accessible to everyday Australians. For me, partnering with

them means I can reach both fans and fragrance lovers who may not normally spend big dollars on scent. They’ve also been incredible in supporting launches — the events, the activations — they treat it seriously, and that’s important when you’re building a brand, not just selling a product.

YOU’VE HINTED AT FUTURE BUSINESS INTERESTS IN WELLNESS AND EVEN FASHION. WHERE DO YOU SEE YOURSELF EXPANDING?

I love fragrance, but I’m also passionate about wellness. Every morning I take a stack of supplements, collagen, greens powders — it’s too much. I’d love to create something simplified and convenient, especially for men, like a super-pill or super-tonic that tastes great and works. Fashion and design are also big passions. Whether I dive into those industries or not, time will tell — but I approach everything entrepreneurially. I’m all in when I do something.

YOU’RE A PERFORMER, BUT YOU’RE ALSO AN ENTREPRENEUR. HOW DO THOSE TWO SIDES OF YOUR CAREER COME TOGETHER?

Creativity and business used to feel like opposites, but now I see them as connected. You learn by doing, sometimes by failing, and you realise you can build things yourself. My wife Jules has always run her own business on her own terms — that inspires me. For me, building a fragrance brand is about creativity, but it’s also about being part of a solution: giving people something that feels aspirational but is actually attainable.

FINAL THOUGHTS — WHAT DOES IVE MEAN TO YOU PERSONALLY, BEYOND THE BUSINESS?

It’s a tribute to my dad, he’s the strongest person I know. To have his name on something I’ve poured so much passion into — that’s really special. At the end of the day, it’s about creating something meaningful that people love and can make part of their lives. ■

Ive by Guy Sebastian (100ml Eau de Toilette, $39.99) is available exclusively at Chemist Warehouse.

TRINNY LONDON RETURNS

Inside the Strategy Driving a Global Beauty Phenomenon

By Michelle Ruzzene

After a two-year hiatus, Trinny Woodall recently returned to Australia, bringing with her the infectious energy and strategic clarity that has made Trinny London one of the most talked-about beauty brands of the decade. I was fortunate to spend time with her one-on-one in her hotel room, where her trademark warmth and candour brought the brand’s philosophy to life in a deeply personal way. For Trinny, the Australian market has always been more than a retail outpost — it’s both a second home and a proving ground for her digital-first beauty empire.

“When I launched, I knew I wanted to start with digital,” she says. “I’m a control freak and I wanted to control the journey from start to finish. With skincare, you get the clearest sense of what works — so it felt right to begin there before slowly expanding into retail.” Today, she estimates the business is 75 to 80 per cent digital and the remainder retail, with six outlets across the country.

“Melbourne Emporium performs really well, Sydney CBD is strong, and Brisbane and Perth are also great,” she notes, before reminding me that, despite retail’s growth, digital is still the beating heart of her business.

From the very beginning, Australia was front of mind. “It was always our second-biggest market digitally. I made the decision we would ship to Australia from day one — a lot of brands delayed and then scrambled later. I wanted Australians to have the same quick, seamless delivery as the UK. In fact, customers would say, ‘I got it in two days — faster than some local brands.’ That created loyalty.” Establishing a warehouse locally has since deepened that connection. “That was crucial for us, because fulfilment is part of the brand experience. I wanted Australians to know we’re here for them.”

Product development, she stresses, always starts with real-world problems. “I always asked: what’s the thing women are most open to seeing differently? Makeup was the gateway. It lets you change how you feel instantly without touching your hair or your body. But for me, the ultimate thing is great skin. I spent years wearing makeup to cover mine, and I wanted products that truly improved it.” Some of Trinny London’s hybrid formulas even began life as serums. “Unlike many marketing claims, our actives genuinely work. DeStress, for example, was born from asking: what does blue light, stress and cortisol do to skin? It leaves you looking wizened, with the life taken out. We researched ingredients that actively counter this. That’s the difference — we don’t just talk the talk.”

Sun protection is another focus, albeit one hampered by regulatory hurdles. “We have an SPF 30 already, and we’ve developed new filters waiting on approval. Australia’s regulatory framework is different to the UK and US — America, for example, still has very old SPF ingredient lists. Innovation is happening, but it takes time to land here.”

Trinny is frank about the leadership lessons she has learned along the way. “With my first business in 1999, I raised money and hired highly qualified people. But they pushed the business in directions that weren’t mine. As a founder, you need confidence to learn the basics in every area, even finance and spreadsheets, so you can make decisions only you can make. At Trinny London, I built differently. I started with a young, passionate team. In year two I brought in a CMO, in year three a CFO. This time I knew exactly who our customer was and what our products were, and I only added senior people when they could bring real value.” Her advice to other founders is pointed: “Learn enough to understand every part of your business. Don’t hand over control of your vision.”

The brand is also leaning into AI, both behind the scenes and in customer-facing tools. “We use it in our TLC [Trinny London Consultation] service, in copywriting, and in creative tools. We’ve built a persona from everything I’ve ever said, so the team can draft in my voice. We’re also exploring how AI can refine personalisation — headless platforms, advanced algorithms — so customers get truly tailored routines.” She is wary, however, of consumer fatigue. “If you show a dreamlike AI ad, people accept it. But if you show an airbrushed model and pretend it’s real, consumers disengage. For me, AI should enhance education and personalisation, not distort reality.”

“For me, AI should enhance education and personalisation, not distort reality.”

This thinking has guided the evolution of Match2Me, Trinny London’s signature consultation tool. Originally designed to give customers tailored product recommendations, it has now been simplified into three refined categories. “We realised that for some women, even a personalised list felt overwhelming,” she explains. “So we created Core Essentials — your absolute musthaves like cleanser and moisturiser; Everyday Heroes — day and night serums that slot easily into routine; and Game Changers — the targeted products that address your top skin concern. By asking women to pick three priorities, then refine to one, we make the process clear, empowering and far less daunting. It’s about clarity, not confusion.”

Customer loyalty remains one of Trinny London’s strongest assets. “Our repeat customer rate is about 40 per cent overall, which is high in beauty. Gen X tends to buy more consistently, Gen Z experiments, but each year customers often increase their spend with us. That’s what Match2Me does: it evolves with you, so your routine keeps pace with your changing life and skin.”

As our conversation wraps, Trinny, dressed in her trademark stylish ensemble, leaves the room on a characteristically candid note. Building a beauty business in today’s market, she says, comes down to clarity, control and conviction. “I’ve learned that if you want to build a high-growth beauty business, you must understand every part of it. Be passionate, be curious, and never stop learning.” ■

PROTECTING AUSTRALIANS

Sunscreen is a cornerstone of modern skincare, especially in UV-intense Australia, where public awareness and skin cancer prevention efforts are globally respected. However, while Australia’s regulatory framework has long ensured the safety and efficacy of sunscreens, many in the beauty and personal care industry argue that it is now falling behind international best practice, particularly in areas such as innovation, formulation flexibility and consumer communication.

The cumulative effect of overly burdensome requirements, variable-result SPF testing methods and restrictive advertising rules is a regulatory environment that discourages innovation, deters international trade, risks consumer confusion and limits Australians’ access to the latest, most effective and cosmetically elegant sun protection products, while at the same time increasing the cost of goods for consumers.

Accord, representing leading sunscreen manufacturers and suppliers in Australia, is actively advocating for regulatory reform across several key areas to modernise the system and align it with global standards—without compromising safety.

SPF TESTING: VARIABILITY DEMANDS MODERNISATION

SPF—Sun Protection Factor—is the most recognised measure of sunscreen efficacy. But recent media coverage and third-party tests have raised concerns about claim accuracy and testing reliability.

In Australia, SPF claims must be validated through in vivo (on human skin) testing, as per the AS/NZS 2604 standard. However, even under strict testing protocols, this SPF testing is inherently variable due to differences in human skin, laboratory environments, and the subjective assessment of redness.

This variability isn’t a sign that sunscreens are ineffective—it’s a sign that the testing method itself has limits. When a product rated SPF 50+ later tests at SPF 30 or 40, the result is confusion and concern— not just for consumers, but also for the brands behind the claims.

Globally, support is growing for in vitro SPF methods, especially in the EU. These approaches offer better reproducibility and avoid the ethical concerns associated with human testing.

Accord is urging the Therapeutic Goods Administration (TGA) and Standards Australia to adopt validated in vitro methods to align with international best practice while maintaining safety.

EXCIPIENTS: AN INNOVATION BOTTLENECK

Another critical sunscreen challenge is the barrier to introducing new excipients in Australia. Excipients are ‘inactive’ ingredients that support the performance and aesthetics of a sunscreen product, influencing everything from texture and spreadability to water resistance and skin feel. They are essential for creating elegant sunscreens that people actually want to use.

However, in Australia, excipients in listed therapeutic sunscreens require pharmaceutical-style safety and quality data before they are accepted—often requiring extensive (and expensive) toxicological packages—despite the widespread use of these ingredients in cosmetics overseas and in Australia. These requirements may be appropriate for medicines, but Accord is arguing that applying the same standard to non-active formulation aids in dermal products is simply unnecessary.

This overly cautious approach has real consequences. A limited pool of approved excipients means fewer options for formulators. International companies are deterred from introducing innovative sunscreen products to the Australian market due to the high cost and regulatory burden associated with excipient approval. And Australian companies face a competitive disadvantage in international markets, where overseas sunscreen products often offer a more appealing cosmetic

feel—thanks to access to a broader range of cosmetic-grade ingredients.

Accord is urging the TGA to revise the data expectations for excipients. This would support greater innovation and global harmonisation, enabling businesses to provide more beautiful-on-the-skin sun protection options to Australians.

SUNSCREEN ACTIVES: A SHRINKING POOL

Another looming concern is proposed scheduling changes that will affect the use of three sunscreen actives. These are the ingredients that provide a sunscreen’s UV filter properties.

With only a limited number of UV filters currently approved in Australia and lengthy approval timelines for new ones, these changes risk shrinking the available ingredient palette, making it harder for formulators to achieve effective SPF targets. Meanwhile, global innovation—especially in Europe and Asia—is rapidly advancing, with next-generation actives offering improved photostability, broader spectrum coverage, and enhanced skin compatibility.

Accord is calling for a risk-based review of these scheduling decisions that considers international usage and real-world safety data, ensuring Australia maintains strong public health protections while enabling greater formulation flexibility and access to advanced sunscreens.

ADVERTISING RESTRICTIONS: MISSING THE MESSAGE

Unlike many personal care products, therapeutic sunscreens in Australia are subject to strict advertising controls under the Therapeutic Goods Advertising Code. This bans testimonials on subjective characteristics such as skin feel or texture While these rules are designed to protect consumers from misleading claims, they can also limit public engagement with sunscreens. Accord is arguing that preventing testimonials or lifestyle messaging may undermine efforts to promote daily sunscreen use as a routine, normalised behaviour—something essential for long-term public health outcomes.

Accord is proposing a regulatory approach that treats sunscreens differently from other therapeutic goods, allowing greater flexibility in advertising SPF products. This could include permitting user testimonials—’This sunscreen feels great on my skin’—incorporating lifestyle imagery that reflects real-life sun-safe

behaviours, and supporting educational messages about daily sunscreen use, including makeup with SPF.

Thoughtful advertising reforms like these would encourage wider sunscreen adoption while maintaining the integrity of therapeutic claims.

GMP REQUIREMENTS: A BETTER FIT FOR TOPICAL PRODUCTS

Finally, there’s the issue of Good Manufacturing Practice (GMP). In Australia, sunscreens classified as therapeutic goods must be manufactured under pharmaceutical GMP standards, which are more stringent than those required for cosmetics.

In Australia, sponsors of listed sunscreens face regulatory uncertainty due to ongoing GMP audit backlogs, driven by the lower prioritisation of low-risk medicines such as sunscreens. This delay creates unnecessary barriers to market access and product continuity. Accord is calling for a more proportionate, lightertouch GMP approach that maintains safety standards while providing greater certainty and efficiency for sunscreen sponsors.

A CALL FOR BALANCED REFORM

As Accord continues to advocate for change, the aim is not to lower standards, but to modernise, recognise global benchmarks and remove unnecessary barriers to innovation. The opportunity is clear: to support a sunscreen regulatory model that remains rigorous, but also flexible, forward-looking, and globally aligned.

The result? Better products, more choice and better protection for all Australians. ■

Accord is actively engaging with regulators, industry stakeholders and policymakers to drive meaningful reform of Australia’s sunscreen regulations. If your business is affected by these issues or would like to support a more innovative, globally aligned approach to sun protection, we encourage you to reach out to Accord Executive Director Damian Mitsch at dmitsch@accord.asn.au.

HOW BEAUTY HAS POWERED

35 YEARS OF CONFIDENCE AND CARE

This year has marked an extraordinary milestone shared between the cosmetic industry and Australian healthcare: 35 years since the very first Look Good Feel Better workshop was held at Westmead Hospital in Sydney.

What began as a single workshop run by industry veteran Julie Carriol in 1990 after her own experience with cancer has grown into a nationwide program, thanks in large part to the unwavering support of the Australian cosmetic industry.

Today, Look Good Feel Better, run by the Cancer Patients Foundation, assists up to 10,000 Australians each year, offering free confidence-boosting workshops and Home-Delivered Confidence Kits to women, men, and young adults undergoing treatment for all types of cancer. Over the past three and a half decades, the program has reached more than 190,000 people, transforming not just appearances, but lives.

From major beauty houses to retailers and supply partners, the Look Good Feel Better program has been sustained by product donations, fundraising campaigns, and volunteer hours that are not only practical but deeply symbolic in helping those undergoing treatment to reclaim a sense of self.

Carol Kavurma, General Manager of the Cancer Patients Foundation, says that industry support has been paramount in the program’s growth. “We are so grateful to the industry for believing in Julie’s vision for the program 35 years ago. Without our brand and retail partners, quite simply, we couldn’t exist,” she said.

At its core, the program’s in-person and online workshops offer far more than skincare and makeup tips. Led by trained volunteers - many from the beauty industry - participants learn how to address common side effects of treatment such as dry skin, sun sensitivity, and eyebrow and eyelash loss. They’re

also shown techniques in wig care and scarf styling, all delivered in a warm, judgementfree environment. The workshops help relieve feelings of isolation, giving women, men and teens a place to connect, laugh, and share their experience with others who understand. “The impact of these workshops is deeply personal and farreaching,” Carol added. “They help people feel seen, confident, and empowered.”

At an anniversary event held at the Crown Princess Mary Cancer Centre where the program first began, there was a powerful reminder of the community that has made Look Good Feel Better what it is today. Past and present volunteers from the beauty industry, program participants, and industry supporters gathered alongside hospital staff to celebrate the impact of the program over the last three and a half decades. Program founder Julie Carriol attended, joined by long-time patron KerriAnne Kennerley and Chair of the Cancer Patients Foundation Board and Managing Director of La Prairie Australia and New Zealand, Rosi Fernandez.

As Julie shared, “I went to a Look Good Feel Better workshop in New York after my own cancer diagnosis and I was blown away by what I saw and couldn’t fathom why we hadn’t done anything like that here in Australia. When I came home, my husband [Michel-Henri Carriol, Trimex], was going off to a board meeting and I

was standing at the front door waiting for him. He asked where I was going, and I said ‘I’m going with you. I’m going to tell the Board about what I experienced and that they have to do something about it.’ I shared my experience of the program and the profound impact it had on every woman in that room, and the Board voted unanimously in support. It was clear that as an industry, we had to give back and this was how we could do so.”

To this, Rosi added “The strong and enduring partnerships we’ve built over the years have ensured that people gain access to practical tools and emotional support to help them feel empowered both physically and psychologically throughout their cancer experience.”

As Look Good Feel Better moves through its third decade, there are more ways than ever for the industry to show its support. From supplying product for Confidence Kits and Christmas Beauty Boxes, to implementing fundraising initiatives or encouraging staff to volunteer. Beauty may be skin deep, but its power to heal, connect, and empower is profound.

Look Good Feel Better remains a shining example of what happens when the beauty industry invests in confidence, compassion, and care - beauty isn’t just about looking good, it’s about helping others feel better too.

HOW YOU CAN HELP

Here are five impactful ways your brand, business, or team can get involved with Look Good Feel Better and help Australians face cancer with confidence

1. Donate products for Confidence Kits and Christmas Beauty Boxes New and unused skincare, makeup and grooming essentials with more than 12 months until expiry are provided to in-person workshop participants and sent out in Home-Delivered Confidence Kits. Donations of these items throughout the year are always welcomed. Look Good Feel Better’s annual Christmas Beauty Box helps raise the funds needed to keep the program running and product donations are needed each June in preparation. Reach for more information on product donation.

2. Assist with fundraising In-store events, percentage-ofsales and workplace giving are a powerful way to engage customers and teams while supporting a good cause. Look Good Feel Better can help with ideas to best suit your ability to support.

3. Volunteer your time and expertise Industry professionals can train as volunteer workshop facilitators, sharing their skills and knowledge in a supportive, uplifting setting.

4. Join the Confidence Collective By donating as little as $5 each month, you’ll be helping to expand the free national program. This means more virtual workshops, more Confidence Kits, and more inperson workshops in more locations around the country.

5. Become a Corporate Partner Join forces with Look Good Feel Better as an official partner - Look Good Feel Better is always open to new and exciting ideas and would be delighted to discuss and develop the many opportunities to work together. ■

Get Involved Today

Visit lgfb.org.au/ways-to-give or email our Partnerships Manager, Danielle Lill at danielle.lill@lgfb.org.au

Oliver Tegg, Cancer Network Clinical Manager, Crown Princess Mary Cancer Centre Westmead Hospital, A/ Prof Verity Ahern, Director - Radiation Oncology Network & Head of Department, Crown Princess Mary Cancer Centre Westmead Hospital, Rosi Fernandez, Chair, Cancer Patients Foundation & Look Good Feel Better, Julie Carriol, Founder, Look Good Feel Better Australia, Kerrie-Anne Kennerley, Patron, Cancer Patients Foundation & Look Good Feel Better, Carol Kavurma, General Manager, Cancer Patients Foundation & Look Good Feel Better, Cindy Cunningham, Head of Programs, Look Good Feel Better, Dr Catherine Mason, Director, PsychoOncology, Crown Princess Mary Cancer Centre Westmead Hospital

Julie Carriol Kerrie-Anne Kennerley

WHAT RETAIL BEAUTY BRANDS NEED TO KNOW ABOUT AI VISIBILITY

By Dave Willey

Search has fractured. Consumers are no longer relying on Google as their single entry point to beauty. They are asking AI assistants like ChatGPT, Claude, Gemini and Perplexity what products to buy, which brands to trust, and where to find them. These systems do not show long lists of links. They give a handful of direct answers. If your brand is not included, you are absent from the customer’s line of sight.

THE BEHAVIOUR SHIFT

Shoppers once pieced together their decisions by scanning pages of reviews and comparing them on various comparison sites. Today, they ask a single question: “What is the best foundation for oily skin under $80 in Australia?” In return, AI provides a shortlist that feels authoritative (and will soon link those recommendations directly to Shopify stores).

Willey

Dave

“SEO and paid ads still matter, but they do not secure you a place in an AI answer.”

The mechanics matter. AI does not sweep every site the way Google’s crawler does. It relies on a smaller pool of data sources: industry media, structured product data, verified reviews, and recognised authorities. It is trained to privilege signals of trust.

When those signals are missing, the brand is excluded from the recommendation set, regardless of retail distribution or marketing spend.

WHY IT MATTERS FOR BEAUTY BRANDS

Being on the shelf at a major retailer is no longer enough. If AI cannot find evidence that your brand is credible and relevant, it will not present you to the shopper. In practice, that means you can have national ranging yet lose the consumer at the very point of decision.

Test it. Ask ChatGPT to name the top brands in your category. The names it lists are the ones currently winning in AI visibility. If you are not there, your competitor owns that customer interaction.

Large retailers are already preparing for this shift by cleaning product feeds and strengthening authority signals. Challenger brands that ignore it will find themselves erased from the conversation.

THE PLAYBOOK

The rules of visibility have changed. SEO and paid ads still matter, but they do not secure you a place in an AI answer.

TO WIN, YOU NEED:

• Authority mentions: Coverage in respected media, industry directories, and validated review platforms.

• Structured product data: Consistent, machine-readable details on your website and product listings.

• Trust markers: Awards, clinical backing, certifications, and high-quality verified reviews.

• Consistency everywhere: Product names, brand descriptors, and claims aligned across all digital touchpoints.

THE TAKEAWAY

The competition is no longer about clicks. It is about which three or four brands an AI assistant recommends. If you are not one of them, the customer never even considers you.

The brands that act now to secure visibility inside AI recommendations will define the next era of beauty retail. ■

For more tips on how you can stay ahead of AI visibility, follow me on Instagram: @letaiseeyou, TikTok @letaiseeyou or visit my website at www.ai-seeyou.com

Advice that shines

From everyday essentials to extra-special treats, atomica is positioning itself as Wesfarmers Health’s new beauty and wellness destination. Bringing together skincare, haircare, cosmetics and wellness products, atomica blends affordable must-haves with trending brands and cult favourites, supported by exclusive offers and a rewards-driven shopping experience. With empathy, expertise and education at their core, atomica’s Glow Advisors create meaningful connections that go beyond the transaction. To find out how this vision translates on the shop floor, Michelle Ruzzene asked four atomica Glow Advisors:

“How do you create a personalised customer experience?”

GLOW ADVISOR AT ATOMICA DONCASTER

My main priority is ensuring customers feel comfortable, heard and understood. I take time to connect with each person - whether we’re discussing products or they’re sharing an anecdote about their day – as this sets the tone for the rest of the interaction. These conversations help me understand who they are and what they’re looking for, rather than having them search for products they’ve seen others use that may not suit them. I always let customers know I’m here to help in a completely judgment-free environment, and they’re welcome to ask any questions along the way.

ANITA,

IANAH, GLOW ADVISOR AT ATOMICA CHADSTONE

I approach customers with genuine interest and empathy, taking time to understand their experiences through open, conversational dialogue. I keep my initial advice simple and clear to gauge their response, then build on it with more detail and personal anecdotes to establish trust and confidence in the products. I focus on educating customers by tailoring product recommendations to suit their existing routines and lifestyle habits, and present solutions that work practically for their individual needs.

“I focus on educating customers by tailoring product recommendations to suit their existing routines and lifestyle habits, and present solutions that work practically for their individual needs.”

Ianah, Glow Advisor Chadstone

CAITLIN, GLOW ADVISOR AT ATOMICA CHIRNSIDE PARK

I always start by introducing myself and asking for the customer’s name so I can speak with them like a friend. It’s important that they feel comfortable, which creates a safe space for them to discuss what brought them in-store. I ask what they feel most comfortable with when it comes to makeup and skincare, and conduct a consultation about their skin type so I can make personalised recommendations. I offer to sit with customers and explore products together to discover what they like and dislike, always asking about their day-to-day life to get to know them better. I also love inviting customers to return after trying a new product so I can get their feedback and build longer-term relationships with them.

SARAH, GLOW ADVISOR AT ATOMICA CHIRNSIDE PARK (LEFT)

I find the best way to create a personalised customer experience is through building rapport. I do this by asking questions about their skin type, their desired look, preferred colours etc. This information helps me narrow down tailor picked products for that customer. Once the makeup application is underway, I like to check in for any thoughts or feedback to ensure they feel comfortable and happy with the service. Before wrapping up, I ask how they’re feeling and which items they loved most before walking them around the shop to find their new favourite products.

fashion and beauty in 2025 reshaping

The fashion and beauty industry has always been fast-moving, but in 2025 the pace has accelerated yet again.

New reserach from Taboola, a global leader in performance advertising, has identified five key marketing trends shaping the way brands connect with consumers. From influencer-driven storytelling to AR try-ons and sustainability, the findings offer valuable insights for marketers navigating a competitive, crowded space.

1.AUTHENTICITY RULES: STORYTELLING GOES REAL

Forget polished perfection. Consumers — particularly Gen Z and Millennials — are demanding authenticity over aspiration. Taboola’s research shows that 85% of Gen Z consumers prioritise authenticity when choosing a brand, with 71% saying TikTok has influenced their beauty purchases. Documentary-style campaigns, usergenerated content (UGC), and collaborations with micro and nano influencers are gaining traction, delivering relatability and niche engagement that big-name influencers can’t always match. Native advertising is also playing a role, with brands like Bedrop reporting a 77% revenue lift by embracing native content across the open web.

2.SOCIAL COMMERCE BECOMES THE NEW STOREFRONT

Social commerce isn’t just a trend — it’s becoming the default retail channel. TikTok Shop, Instagram Checkout and live shopping events are transforming how beauty and fashion products are discovered and purchased.

The global social commerce market is tipped to surpass $2 trillion by the end of 2025, with 44% of U.S. TikTok users already buying directly from the platform. Livestream events, exclusive drops, and platform-native integrations are now essential strategies for converting engagement into sales.

QUICK STATS:

• 85% of Gen Z say authenticity is key when choosing a brand

• 71% of Gen Z have bought beauty because of a TikTok video

$2 trillion — projected value of global social commerce market by end of 2025

44% of US TikTok users purchased via TikTok Shop in the past year Brands that prioritise diversity outperform peers by 36%

3.PERSONALISATION AND INCLUSIVITY AT THE CORE

Consumers now expect more than a personalised subject line — they want recommendations, content and product journeys designed specifically for them. AIdriven quizzes, predictive design and data-led targeting are enabling beauty brands to deliver hyper-personalised shopping experiences.

Equally, inclusivity has shifted from campaign “nice-to-have” to non-negotiable baseline. Brands that prioritise diversity in ethnicity, body type, gender identity and representation are outperforming peers by 36%, with 75% of customers saying they’re more likely to shop with inclusive brands.

4.

AR AND VR REDEFINE THE TRY-ON

From foundation-matching to virtual fitting rooms, augmented and virtual reality are becoming mainstream tools in the customer journey. Beauty brands are reducing return rates from 5% or more with AR try-ons, while fashion brands are experimenting with VR-powered fitting rooms to help consumers see garments on their own body types.

AR experiences are not only engaging but also more sustainable, reducing waste associated with physical testers. With 61% of shoppers preferring retailers with AR experiences, investment in immersive tools is set to climb sharply.

• 75% of customers are more likely to shop with inclusive brands

• 61% of shoppers prefer retailers with AR try-on experiences

• 62% of Gen Z prefer sustainable brands

73% of customers will pay more for sustainable products

5.SUSTAINABILITY DRIVES LOYALTY

Eco-conscious shopping is no longer niche — it’s the new normal. 62% of Gen Z shoppers prefer sustainable brands, and nearly three-quarters of consumers say they’ll pay more for products with ecofriendly credentials.

Refill stations, clean beauty claims, transparent sourcing and third-party certifications like B Corp and Leaping Bunny are becoming differentiators. Retailers and brands alike are using packaging, in-store displays and even QR codes to spotlight sustainability, responding to a consumer base that demands clarity and accountability.

WHAT IT MEANS FOR BEAUTY MARKETERS

For fashion and beauty players, the opportunity in 2025 is not to chase every trend, but to intentionally build strategies rooted in authenticity, inclusivity, interactivity and sustainability. The brands that win will be those who make meaningful connections with their communities — and translate them into long-term trust and sales. ■

Taboola CEO Adam Singolda

COSMOPROF ASIA 2025: A GLOBAL GATEWAY FOR BEAUTY

When the doors open this November on the 28th edition of Cosmoprof Asia, Hong Kong will once again become the beating heart of the international beauty industry.

The four-day trade event is recognised as the leading B2B beauty showcase in AsiaPacific, drawing more than 70,000 visitors and 2,800 exhibitors from every corner of the globe.

For brand founders, distributors, and suppliers alike, Cosmoprof Asia is far more than an exhibition: it’s a strategic hub for trend discovery, cross-border networking, and business expansion in the region that is shaping the future of global beauty.

TWO VENUES, TWO PERSPECTIVES

In keeping with its unique format, Cosmoprof Asia unfolds across two iconic Hong Kong venues, each dedicated to a distinct slice of the beauty value chain:

COSMOPACK ASIA

(ASIAWORLD-EXPO, 11–13 NOVEMBER)

A one-stop destination for the supply side, showcasing the latest in ingredients, R&D, contract manufacturing, primary and secondary packaging, prestige packs, labelling, machinery, and sustainable technologies. For companies seeking

partners in innovation and formulation, this is where future bestsellers begin.

COSMOPROF ASIA (HONG KONG CONVENTION & EXHIBITION CENTRE, 12–14 NOVEMBER)

The finished products showcase — spanning cosmetics, skincare, hair, nails, fragrance, salon, and spa. Here, brands connect with distributors, retailers, and buyers looking to curate the next wave of beauty trends for consumers across Asia and beyond.

Together, the two events provide a 360-degree panorama of the industry, from concept to consumer.

WHAT’S NEW IN 2025

BEAUTY INGREDIENTS & FORMULATION ASIA (BIFA)

Launching 11–12 November at AsiaWorldExpo, BIFA is a first-of-its-kind scientific conference and expo co-hosted with the Hong Kong Society of Cosmetic Chemists (HKSCC) and China SCC, supported by the IFSCC. With the APAC ingredients market forecast to hit US$14.9 billion by 2027, it promises to be a must-attend for R&D professionals.

FRAGRANCE AVENUE

A new zone dedicated to fragrance, one of beauty’s fastest-growing categories. In collaboration with Esxence, the internationally renowned event for artistic perfumery, this space will showcase niche and artisanal scents alongside immersive experiences.

EXPANDED GLOBAL PAVILIONS

Around 20 national and group pavilions from powerhouse markets — including Australia, as well as South Korea, Japan, ASEAN countries, Europe, and the Middle East — will present cutting-edge products and innovations.

A TRULY GLOBAL MEETING POINT

Cosmoprof Asia’s international pull is unmatched. In 2024, 74% of attendees travelled from outside Hong Kong, underscoring its role as a global crossroads for beauty. Senior executives, distributors, importers, and retailers will once again converge this year, leveraging exclusive matchmaking tools and live demonstrations to discover potential partners.

For Australian brands, Cosmoprof Asia offers an invaluable opportunity to plug directly into Asia’s fast-growing consumer markets, which are shaping global buying behaviours in real time.

FAST FACTS: COSMOPROF ASIA 2025

WHERE

• Cosmopack Asia: AsiaWorld-Expo, Hong Kong

Cosmoprof Asia: Hong Kong Convention & Exhibition Centre

WHEN

• Cosmopack Asia: 11–13 November 2025

• Cosmoprof Asia: 12–14 November 2025

WHO

2,800+ exhibitors

• 70,000+ attendees expected

• 20 international group & country pavilions

HIGHLIGHTS

• Launch of BIFA (Beauty Ingredients & Formulation Asia)

• Debut of Fragrance Avenue

• Expanded matchmaking and networking tools

MORE INFO: cosmoprof-asia.com

LOOKING BEYOND HONG

KONG: DUBAI EXPANSION

Adding to its growing influence, the Cosmoprof Network has announced the launch of Cosmoprof Connect Dubai (14–15 April 2026). Positioned as a high-impact B2B matchmaking event, it will connect MENA and Central Asian buyers with global brands, opening doors to a US$60 billion beauty market projected by 2026. This expansion strengthens Cosmoprof Asia’s role as both a hub for APAC and a bridge between East and West, unlocking transformative cross-regional growth opportunities for participating brands.

WHY ATTEND?

For exhibitors, the show delivers direct access to key decision-makers, a platform to unveil product and technology breakthroughs, and the chance to build strategic partnerships.

For visitors, it’s an unparalleled opportunity to:

• Preview next-generation innovations

• Expand networks across global markets

• Learn from educational seminars, highlevel symposia, and live demonstrations

COSMOPROF ASIA

PRE-REGISTRATION

Pre-register by 5 November 2025 to save HK$420 and secure free admission to Cosmopack Asia and Cosmoprof Asia. Benefits include access to the AI-driven supplier matching platform and priority registration for 20+ high-level Cosmotalks sessions. www.cosmoprof-asia.com/ registration

With its expanded programme, enhanced focus on fragrance and ingredients, and growing global reach, Cosmoprof Asia 2025 promises to be one of the most influential editions yet — shaping the business of beauty across Asia and far beyond. ■

THE KMART BEAUTY BUYER

Secret Product Picks

From a single store in Burwood East in 1969 to more than 300 across Australia and New Zealand, Kmart has become an Aussie icon built on Low Prices for Life. Now, beauty takes centre stage with OXX — delivering viral must-haves like lip stains and laminated brows, starting from $4. Michelle Ruzzene sat down with Kmart’s Beauty Buyers — the trendsetters behind the shelves — to uncover the products they’re loving right now.

By Michelle Ruzzene

BREANNA SWEEP Cosmetics Buyer

OXX Cosmetics Lip Tint Peptide Treatment in Berry

I have been betrayed too many times by a lip product that just dries and disappoints, which is why I am loving the new peptide lip tint from our OXX range. Not only does it give a flush of justbitten sheer berry colour, but it also hydrates! I’m obsessed.

OXX Skincare Beauty Sleep: Ultimate Beauty Kit

This is my most-loved sneaky treat to fake a good night’s sleep. An early morning face mask cannot be beaten, and with this 15-minute glow-up pack you get a calming gel sheet mask, under-eye patches, lip masks, and a softening foot treatment — literally helping you put your best foot forward.

E.L.F Expert Liquid Liner in Jet Black

I will never stray from a cat eye — it’s my signature look and I don’t feel complete without it. I have been a fan of the E.L.F liquid liner for a number of years and it’s a great bargain pick for $7.

SALLY FOX

Personal Care Buyer

OXX Bodycare Hand Sanitiser 30ml

Love, love, love these! The scents, the colours, and the clip! I have these everywhere — in the car, my handbag, and in my desk drawer. The formula is gentle and non-drying but still germ-fighting. If I had to pick just one scent it would be the grapefruit, as it’s so zesty and fresh. Spoiler… keep your eyes peeled for a new friend coming in-store very soon!

OXX Cosmetics Makeup Bag

I travel a lot, so I’m always on the lookout for a great cosmetic bag. This new stripe cosmetic bag is super fun with soft towelling fabric and comes with so much room. It’s the perfect size and fits all of my makeup and skincare when I travel. When I’m not travelling, it’s great for storing all my little bits and bobs for the car, which gives me the perfect excuse to buy all the different colours it comes in.

OXX Bodycare Beauty Headband

A beauty headband is a must for all of us ladies. I love all the different varieties that Kmart offers and the ombre version is my personal favourite. It’s an item that I use every day!

OXX Haircare Styling Oval Paddle Brush

I must have one of the most difficult hair types to manage as it is always so knotty, even after I have just brushed it. For me, it’s important to have a brush that helps detangle without breaking my hair, and this new brush is my saviour. The soft bristles really help to easily detangle my hair and make it look so smooth throughout the day. I have two of these brushes now, one at home and one for on the move. I love it!

OXX Bodycare Good Night Shower Oil 400ml

I love this because it’s gentle and effective, and it helps transform my shower into a little luxury ritual. This cleansing oil lightly foams when water is added and is beautifully fragranced with lavender and chamomile. It’s comforting and fresh at the same time.

OXX Glow Getter Tanning Mousse (Med/Dark) & Tan Remover Bath Fizzer

Having glowy, tanned skin gives me a lift. When I can’t be on a tropical island, this gives me a gorgeous colour. A classic mousse formulation, it glides on well, dries beautifully, and does not have a speck of orange in sight! And because I can’t only choose one product at a time… I love to pair it with the Glow Getter Tan Remover Bath Bombs. The perfect excuse to get in the tub and take a few minutes for me. These bath fizzers are specially formulated to help remove tan residue, ready for a fresh application. Pair with an exfoliation for best results!

Perimenopause and menopause

– FINALLY DEMYSTIFYING IT ALL!

After years (actually, decades) of misunderstanding, perimenopause and menopause are finally being talked about in a real way. The undercurrent of information, books, podcasts and products has led us here—to a place where we now understand women’s bodies, brains and behaviours in a way our predecessors could only dream of.

By Josie Gagliano

Welcome to the era of demystifying perimenopause and menopause.

SO, WHAT IS IT REALLY?

Journalist and author Shelly Horton, who just released her book I’m Your Peri Godmother (Murdoch Books), is all about cutting through the confusion. She explains: “Perimenopause—‘affectionately known as peri’—is that lovely period (pun intended) when your body starts gearing up for menopause but hasn’t crossed the finish line yet. It kicks off when your ovaries start to run out of eggs and therefore produce less of our star hormones oestrogen and progesterone.”

And menopause itself? The big revelation: it’s only one day.

“Menopause is exactly 12 months since your last period. That’s it!” says Horton. After that you’re considered post-menopausal.

Google will tell you: “Yes, menopause can be considered a clinical diagnosis made when a woman has not had a menstrual period for 12 consecutive months, especially in women over 45, based on symptoms and medical history. It is a normal stage of ageing, not a disease or disorder.”

But! That doesn’t mean we just “endure” it. This stage is about finding ways to feel brighter, healthier, more supported. Enter the new wave of products, brands and founders making that possible.

ELLECHEMY: REWRITING THE STORY ON SEX

Loss of sex drive? Vaginal dryness? Yep, it’s all part of the conversation. As Horton puts it bluntly: “Then, we get to the real joy of perimenopause: dry vagina.”

Melbourne-founded Ellechemy is here to tackle that with dignity and science. Created by Dr Raelia Lew (a leading gynaecologist, obstetrician and fertility expert) and Jordi Morrison (a fashion and lifestyle veteran), Ellechemy delivers medically backed, customisable intimate skincare and pleasure products. Their goal: destigmatise desire and help vulva owners experience better sex.

SYNERGIE SKIN: CARING FOR CHANGING SKIN

Perimenopause isn’t just internal—it shows up on our skin too.

Synergie Skin has launched PressPause, a serum designed to meet the unique needs of hormonal skin.

Packed with actives, it addresses collagen loss, dryness and sensitivity. Hero ingredients include:

• Soy genistein to stimulate collagen and elastin,

• Pink microalga extract to protect against glycation and improve skin tone,

• Carnosine for antioxidant and anti-glycation benefits.

The result: hydration, firmness and calm for skin that’s feeling out of sorts.

SWIISH: SISTERS DOING IT FOR THEMSELVES

Leaders in the supplement space are sisters Sally Obermeder and Maha Corbett from SWIISH. They’ve created products because they needed them themselves—and now they’re sharing them with everyone else.

“At SWIISH, we’ve formulated products to provide targeted support during this transition, helping women feel empowered, comfortable and more like themselves. When we launched Peri + Meno Relief over 3 years ago, no one was speaking about menopause. We were committed to changing this— bringing it out into the open. Being at the front of this change has been important to us—we want our community to feel seen and heard.” Their flagship product Peri + Meno Relief helps with hot flushes, sleepless nights, mood, joint aches and skin inflammation. They also pair it with Bone + Heart Health for long-term wellness. Together, the two tackle day-to-day symptoms and support women for the years ahead.

Obermeder reflects: “Ten years ago, I went through perimenopause and menopause. It was tricky—the hot flushes, the sleepless nights—and I felt like I was navigating it solo. No one talked about it. I didn’t have a roadmap. That experience stayed with me. I knew I wanted to change the dialogue—not just for me, but for all women.”

EVE WELLNESS: BLOOD SUGAR AND MOOD IN FOCUS

Beatrice Thorne, founder of Eve Wellness, points out something not often discussed: during perimenopause and menopause, blood sugar balance can go haywire thanks to hormonal changes. Lower or inconsistent oestrogen means the body doesn’t manage blood sugar as effectively, which can lead to energy crashes, sugar cravings, mood swings and weight changes.

Her solution: Blood Sugar Babe, formulated with 4,000 mg myoinositol at a clinically studied dose. It helps smooth out those highs and lows so life feels more manageable.

Mood swings also come into play. As Thorne says: “One of the most common challenges of perimenopause is the emotional ups and downs caused by shifting hormones.” Eve’s Brighter Mood™ is made with Zaffronel saffron extract and Vitamin D₃ to support emotional balance, mild anxiety relief and even libido—all areas impacted during peri.

EIR WOMEN: SUPPLEMENTS BORN FROM LIVED EXPERIENCE

Lisa Walker and Kate Guaran launched Eir Women out of frustration—and solidarity. “We kept hearing the same things from women around us: What’s wrong with me? I can’t sleep. My moods are crazy. I feel like I’ve lost myself,” they recall. So they created the Peri-Proof System:

• Show Up with hormone-supportive herbs and B vitamins for clarity and mood,

• Zipped for bloating, cravings and fluid retention,

• Reboot with calming botanicals for better sleep. Walker admits: “It’s been amazing to see the cultural shift. When we started, no one was saying the word perimenopause. Now it’s part of everyday vocabulary. That’s empowering.”

She also shares her own survival strategies: sleep as nonnegotiable, strength and yoga, fibre-first eating with protein, and pole dancing… yes!

CALMERCEUTICALS: THE NEW DISRUPTOR

After seven years of R&D, Rose Rayner launched Calmerceuticals and now PeriCalm. This “world-first” supplement combines 8,000 mg Verisol collagen, maca, B-complex, magnesium lactate, vitamin C and vitamin D3, plus actives for skin, mood and hot flushes. Rayner says: “The reaction to PeriCalm has been overwhelming. Women are telling us they finally feel seen. Editors and influencers are calling it game changing. PeriCalm isn’t just another supplement; it’s giving women over 40 the innovation and respect they’ve been denied.”

HAPPY MAMMOTH: SOCIAL-FIRST SUPPLEMENTS

You’ve probably seen Happy Mammoth on your socials. Their hero product, Hormone Harmony, claims to relieve menopause symptoms, reduce bloating and support energy. The brand says it’s “trusted by over 2.4 million women” and has sold out seven times globally. Clearly, it’s hitting a nerve.

WHY IT MATTERS

ASHAYA: RITUAL AS MEDICINE

Founded by Siobhan Fildes, ashaya draws from Ayurveda and the idea that the body is our most sacred home. Her flagship Re-Glow Body Oil is formulated for dry, fragile peri skin but also doubles as a ritual of touch and reconnection. In trials, 89% of women reported improvements in symptoms. Beyond skin, women reported feeling calmer and more in their own bodies. “It’s more than skincare—it’s self-care,” says Fildes.

For too long, women have been told to just put up with it. Now, with founders sharing their own stories, supplements backed by research, and skin and wellness products created for this exact life stage, the narrative is changing.

Perimenopause and menopause don’t have to mean losing yourself. They can mean rediscovering yourself—better informed, better supported and more connected than ever. ■

Disclaimer: Always read the label and follow the directions for use. Supplements may only be of assistance if dietary intake is inadequate. This information is not a substitute for medical advice. Please consult your health professional for advice tailored to you.

RETAIL BEAUTY, Australia’s leading B2B title for the retail beauty industry, is now in its 21st year!

BEAUTY RETAILERS

Counter managers, buyers, management and marketing

BEAUTY ADVISORS

Pharmacy, department store, boutique and online

BEAUTY AND HEALTH BRANDS

Owners, marketers, PR and sales

BEAUTY MEDIA

Beauty editors, journalists, influencers and content creators

Retail Beauty is an essential tool for brands and retailers to educate, inspire and support their sales force – and ultimately sell more products. Retail Beauty is the go-to for the wider beauty industry to stay on top of global and local trends, news and launches. We communicate directly and daily to key industry professionals and decision makers.

29.7K

OUR REACH WE COMMUNICATE WITH

20.5K 11.5K 6K

69,700+

Reach our quality audience of more than 60,000 through bespoke advertising and content solutions.

Contact Nicci Herrera on +61 426 826 977 or nherrera@intermedia.com.au *Average

Beauty Meets the Machine

AI BECOMES THE NEW FRONTIER IN BEAUTY SEARCH

Artificial intelligence has shifted from novelty to necessity, and beauty consumers are leading the charge.

According to Beauty Love’s Beauty Meets the Machine trend report, AI is rapidly reshaping how Australians discover, evaluate, and purchase beauty products.

AI MOVES MAINSTREAM

Of the 1,320 Australian beauty enthusiasts surveyed, almost 40% have already used AI tools like ChatGPT, Gemini or Claude to seek beauty advice—spanning everything from pigmentation fixes to budget-friendly dupes. One in three say they expect AI to become their primary discovery tool by next year. “This isn’t hype—it’s consumer reality,” said Nick Law, founder of Beauty Love. “If brands are waiting to see how this plays out, they’re already behind.”

Retailer websites still dominate as the first stop for product searches (68%), followed by social media (52%) and brand websites (48%). Yet AI tools (11%) are now rivalling Google (29%) as a new entry point for discovery, signalling a decentralised and fast-evolving search landscape.

“If brands are waiting to see how this plays out, they’re already behind.”

AI in Beauty: Key Stats at a Glance

• 39% of shoppers have already used AI for beauty advice

• 72% say AI makes beauty search feel more personal

• 1 in 3 expect to use AI as their primary discovery tool by 2026

• 27% have purchased a product based on AI guidance

• 58% are more likely to buy if AI includes reviews from people like them

• 62% say they’d trust AI more if it showed real user reviews

Source: Beauty Love, “Beauty Meets the Machine” Trend Report, July 2025

WHAT CONSUMERS WANT FROM AI

The top reason consumers turn to AI is to solve skin concerns (61%), followed by product recommendations (46%) and ingredient safety checks (38%). Concise, science-backed summaries are seen as the most valuable, but shoppers also want AI that feels human—tailoring advice to their skin type and offering ingredient breakdowns.

Still, trust remains a barrier. While 27% of respondents have bought a product based on AI guidance, most shoppers validate recommendations with real-world proof. After an AI suggestion, 45% look up reviews, 39% compare prices, and 22% visit a retailer’s site before committing.

BUILDING TRUST: THE HUMAN FACTOR

Trust in beauty remains deeply emotional and personal. Consumers said they’d place more faith in AI if results included:

• Real user reviews (62%)

• The ability to input personal skin/hair type (49%)

• Dermatologist backing (37%)

Concerns include AI feeling too generic (28%), robotic (22%), or biased (19%). Shoppers want transparency, personalisation, and social proof—meaning brands that integrate reviews, before-andafter visuals, and credible sourcing will be best placed to win loyalty.

THE FUTURE OF AI IN BEAUTY

Half of respondents say they’re already imagining—or actively testing—a future where AI serves as a personal beauty concierge. Consumers don’t necessarily want standalone AI tools; instead, they want AI seamlessly embedded in their existing touchpoints. The preferred platforms? Retailer websites (62%), brand websites (49%), and social platforms (44%). As Law explains: “The opportunity for brands isn’t to add more apps or bolt-ons, but to make AI feel like your sharpest instore advisor—knowledgeable, empathetic, and trusted.”

KEY TAKEAWAY FOR BRANDS

Beauty shoppers aren’t asking for “more AI.” They’re asking for smarter, more relatable tools that meet them where they already are. For retailers and brands, the mandate is clear:

• Add AI to the consumer journey, but ground it in empathy and credibility.

• Use AI tools to create personalised discovery paths tailored to individual needs.

• Build trust with transparency, real reviews, and science-backed recommendations.

The future of beauty discovery has already begun—and for brands that fail to appear in AI-powered search, the risk is becoming invisible. ■

Nick Law is the founder of Beauty Love, a platform driving trusted reviews and testimonials to power beauty product launches.

Nick Law

SCENT ECONOMICS

Social Media Fuels Fragrance Sampling as Gen Z and Gen Alpha Seek Affordable Prestige

CBy Mintel

urrent fragrance trends are heavily influenced by social media platforms such as Instagram and TikTok. Mintel’s

The Future of Fragrance 2025 highlights how viral micro-trends and growing interest in discovery sets are accelerating fragrance sampling, which is one of the biggest fragrance trends this year. Consumers are rationalising the cost of sample sets— even when these are equivalent to a full-sized bottle—as a way to stay on trend and explore a wider variety of scents. Meanwhile, Gen Alpha

and Gen Z seek recognisable, high-status scents without overspending. As global temperatures rise, consumers are also seeking fragrance products that address climate realities such as global warming.

FRAGRANCE SAMPLING MEETS SOCIAL MEDIA MICRO-TRENDS

Fragrance sample sets allow consumers to try different scents before committing to a full bottle. Beyond that, there are other reasons.

Sundae Body recently launched Soft Serve Body Mist, a gourmand blend of caramel, pistachio and vanilla.

With trend cycles shortening and economic pressures mounting, trial-sized products offer a low-commitment way to explore new scents.

In Japan, Mintel research shows that 36% of consumers aged 18-29 prioritise value for money when choosing a perfume or scented beauty and personal care (BPC) product. In the US, 25-34-year-olds prefer buying fragrance samples online before committing to a full-size product.

Brands can help consumers rationalise the cost of prestige fragrance by increasing the number of scents they can experience at a price point similar to one full-sized bottle. They can, for instance, offer four 10ml bottles for the price of a 30ml bottle. Brands can also drive participation in micro-trends by marketing and encouraging the frequent purchase of mini fragrance products, Mintel says. With smaller bags still on trend, brands can promote the sale of perfume sample sets by positioning these smaller bottles as more portable.

REDEFINING LUXURY FRAGRANCE FOR GEN Z AND GEN ALPHA

“Fragrance elitism” among Gen Alpha and Gen Z is rising as they don’t just want to smell good; they also want to be on trend. According to Mintel Global New Product Database (GNPD), global prestige fragrance launches grew by around three percentage points from 2021 to 2023, signalling resilience in the luxury segment. In the UK, 36% of luxury brand buyers purchased a luxury fragrance

LOCAL SPOTLIGHT: WHOLE BODY DEODORANT LANDS IN AUSTRALIA

Australia’s deodorant market is forecast to generate around AU$603 million in 2025, fuelled by younger consumers who are highly influenced by social media and wellness-driven trends.

• Lume Whole Body Deodorant – Created by US OB/GYN Dr Shannon Klingman, Lume has built a community of more than 230,000 social followers and strong viral traction in the US. The brand has just launched nationally in Woolworths.

Rexona Whole Body Deodorant – Rexona is bringing the whole body deodorant revolution to Australia after success in the US and UK. The launch is backed by a Martha Stewart “how-to” campaign designed to capture social attention and spark shareable content.

(including aftershave) in the 18 months to July 2024, making it the second most frequently purchased luxury goods category after footwear.

Thus, to appeal to younger, trend-aware consumers, brands must offer quality scents at different price points. Brands can provide options that allow fragrance wearers of different economic backgrounds to smell like the status they desire without having to spend a lot. Brands can focus marketing efforts to highlight perfumers, ingredients, and packaging, and find ways to show that luxury is attainable regardless of budget.

FUNCTIONAL FRAGRANCE FOR RISING TEMPERATURES

As global temperatures rise, consumers are also seeking fragrance products that address climate realities. In India, 48% of consumers seek products that provide a cooling effect on the skin during hot weather. Meanwhile, in Germany, over a quarter of consumers use perfume, cologne, or aftershave to mask body odour. According to Mintel, comprehensive body care products that bridge multiple categories present an opportunity for fragrance brands to expand their role in daily BPC routines. Emerging categories like wholebody deodorants, which target multiple body areas, offer both functionality and convenience, making them especially relevant in tropical markets. In the APAC region, where long-lasting fragrance claims accounted for a quarter of launches in the 12 months to September 2024, these products can support scent layering,

as consumers look for freshness that withstands heat and humidity. Brands can also provide education and information about the ways that scent interacts with and performs alongside bodily secretions, like sweat.

WHAT’S NEXT: HEALTHALTERING FRAGRANCE

Over the next five years, fragrance innovation is expected to shift toward health-altering scents.

According to Mintel, fragrances that support wellness goals—such as weight management—will become a key focus as research further establishes links between metabolism, insulin production, and scent, given the widespread interest in and use of weight management medications like GLP-1.

Data from Mintel GNPD shows that global launches of gourmand fragrances grew by seven percentage points between 2022 and 2024. Gourmand notes can serve as an alternative or complementary option in consumers’ short- and long-term health journeys, appealing to those who want to stay lean while smelling like their favourite food.

For further information or interviews with Mintel’s analyst team, please contact: press@mintel.com. ■ Download a free version of Mintel’s The Future of Fragrance 2025 here.

Goldfield & Banks Silky Woods is a woody gourmand perfume inspired by the ancient rainforests of Tropical Queensland.

Jane Fonda

ON INNER GLOW, AGEING WELL, AND FINDING PURPOSE

Hollywood icon, activist and wellness warrior

Jane Fonda recently visited Australia as the headline speaker for Wanderlust in partnership with Chemist Warehouse, held at ICC Sydney.

By Michelle Ruzzene

Ahead of the main event, hosted by veteran journalist Liz Hayes, Fonda spoke candidly in an exclusive pre-show chat, offering insight into her rituals, reflections, and philosophies on beauty, longevity and purpose.

In her trademark wit and wisdom, the 87-year-old legend shared how she finds balance, what she’s learned through decades of transformation, and why loving yourself—and the planet—matters more than ever.

AT 87, YOU RADIATE JOY AND PURPOSE. HAS THAT INNER WORK MADE YOU HAPPIER?

Absolutely. I wasn’t always like this. I spent a good chunk of my life being hedonistic, ignorant, and not involved in anything. But I’m glad—I know what it feels like before and after. I’m much happier now that I’ve committed a lot of my life to trying to save the planet. When you go to bed knowing you’re doing everything you can, there’s nothing more beautiful than that.

YOU’VE TRAVELLED A LONG WAY TO BE HERE. HOW DO YOU MAINTAIN YOUR ENERGY AND INNER GLOW?

I sleep. I mean it—I sleep nine hours a night. I didn’t last night and I won’t tomorrow night, but I try. I meditate, I walk, I work out when I’m home. When I’m not, I just walk. My life doesn’t lend itself to strict rituals. I adapt to wherever I am.

YOU MENTIONED MEDITATION. HOW DID YOU LEARN TO DO IT?

It was hard. For years, I couldn’t still my mind. Then I found a Zen centre in Santa Fe run by Joan Halifax (Upaya Institute and Zen Center is a centre for residential Zen practice located in Santa Fe, New Mexico, and founded by Joan Halifax Roshi). She invited me to an eight-day silent retreat called Rohatsu. No talking, no eye contact. Just sitting, walking, meditating, and eating formally. At the end of those eight days, I understood what meditation really was. It changed everything.

DO YOU FIND MEDITATION USEFUL BEYOND PEACE OF MIND?

Yes. It’s a great way to solve problems. Ideas and solutions just come. It’s helped me tap into the right side of my brain, that intuitive, creative part I was disconnected from. I’ve been working to integrate both hemispheres of my brain. Drawing, writing by hand. It’s helped.

YOU’VE SPOKEN ABOUT EMBRACING THE “THIRD ACT” OF LIFE. WHAT DOES THAT MEAN FOR YOU?

When I turned 60, I realised this might be my last act. And last acts are important! I wasn’t afraid of dying, but I was afraid of getting to the end of my life with regrets. And most regrets are about things you didn’t do. So I decided to change. And you can change. You can rewire your brain. Better late than never.

WHAT WOULD YOU SAY TO WOMEN IN THEIR LATE 40S WHO FEEL LOST OR UNSURE?

It’s the hardest time. You don’t know who you are anymore. I wrote a book about it, Prime Time. It’s called the fertile void. It feels empty, but it’s full of seeds. If you’re quiet and pay attention, you’ll see them start to sprout. Be gentle with yourself. Be around people who cherish you. Don’t watch violent movies. Protect your energy. And something new will grow.

YOU SAY YOU FEEL YOUNGER NOW THAN YOU DID AT 20. WHY IS THAT?

Because I’ve worked hard at changing. I’ve found meaning. And I’ve made these things—sleep, activism, movement—part of my life. It’s not perfect. But I know what makes me feel good.

WHAT’S YOUR ADVICE FOR ANYONE TRYING TO PRIORITISE THEIR INNER WELLNESS?

Just start. I noticed I felt better and thought more clearly when I moved my body, slept well, and felt engaged in something bigger than myself. You’ll figure it out. Just keep going.

AND BEAUTY STANDARDS? WHAT’S YOUR MESSAGE TO WOMEN BOMBARDED WITH THEM DAILY?

Stop looking at beauty trends. What a boring thing to focus on. They’re transient. They go away. Our world is facing

collapse—what are you doing worrying about beauty trends? Focus on becoming a wholly realised person, not a trend.

WHAT ROLE DOES LOVE AND CONNECTION PLAY IN WELL-BEING AND LONGEVITY?

Everything. Love is everything. I think that’s why we’re here—to connect.

WHAT’S YOUR BIGGEST TAKEAWAY ABOUT HAPPINESS?

That it’s a skill. And you have to work at it. But it’s worth it.

YOU MENTIONED YOU’VE FACED HATRED BEFORE. HOW DID YOU DEAL WITH IT?

I wasn’t alone. I was part of a movement, a posse that had my back. I knew I was doing what was right. And now? Some of those people either died or went to jail. I outlived them. But it’s hard—it’s not easy.

YOU JOKED THAT YOU’RE HERE PARTLY BECAUSE YOU’RE BEING PAID—BUT WHAT DREW YOU TO WANDERLUST?

[Laughs] I liked what I learned about Wanderlust. It felt aligned. They’re making a change. People I know at Greenpeace knew them and respected them. So yes, I came to speak—and also to pay the bills. I haven’t worked in two years because the roles I’m offered are all stereotypes.

WHAT LEGACY DO YOU WANT TO LEAVE BEHIND?

I don’t know. I’m not sure that’s up to me. We know inside ourselves when we’re whole. That’s what matters—not what others think of us. ■

RECESSION GLAM’

DRIVES FRAGRANCE

SURGE AS AUSSIES SEEK ACCESSIBLE LUXURIES

As economic pressures mount, ‘Recession Glam’ is reshaping Australia’s beauty and personal care landscape as consumers pivot to cost-effective routines, according to new data from Euromonitor International.

Shoppers are increasingly seeking products that deliver both quality and value, with affordable indulgences emerging as a clear driver of growth. This is most evident in the fragrance category, which Euromonitor forecasts will grow at a CAGR of 5% from 2024 to 2029—outpacing the total beauty and personal care industry’s CAGR of 2.1% over the same period. That equates to a 28% growth trajectory for fragrances by 2029 in Australia.

CONSUMERS SEEK COSTEFFECTIVE BEAUTY

The Australian beauty market reached $12.8 billion in 2024, reflecting moderate growth of 5% from 2023. With inflation and tighter budgets influencing behaviour, Australian consumers are focused on efficacy and safety in the products they use daily.

“With inflation front of mind, consumers’ smarter spending is redefining the beauty playbook. The definition of premium is changing – less about price, more about perceived value and purpose,” said Yang Hu, Asia Pacific Insight Manager for Health and Beauty at Euromonitor International.

Skin care remains the largest category, accounting for 28% of sales, underpinned by the country’s harsh climate and a strong self-care culture.

“The definition of premium is changing – less about price, more about perceived value and purpose.”

Yang Hu, Asia Pacific Insight Manager, Euromonitor International

BY THE NUMBERS: RECESSION GLAM

$12.8b - Size of the Australian beauty and personal care market in 2024

• +5% - Market growth from 2023–2024, reflecting tighter budgets

• 28% - Forecast growth for fragrances by 2029 (CAGR 5% 2024–2029)

2.1% - Overall CAGR for Australian beauty and personal care, 2024–2029

10% - Premium fragrance growth in 2024, driven by “accessible luxury” positioning 12% - E-commerce share of total beauty and personal care sales in 2024 (up from 8.5% in 2019)

EMOTIONAL WELLNESS FUELS FRAGRANCE GROWTH

Amid uncertainty and value-conscious spending, fragrance has become the new expression of the ‘lipstick effect’—an accessible luxury that taps into emotional wellness through scent. Premium fragrances delivered 10% growth in 2024, with luxury players broadening their reach via fragranceadjacent offerings, exclusive scent profiles and premium packaging.

E-COMMERCE ACCELERATES

Digital-first beauty habits are also reshaping the channel mix. E-commerce accounted for 12% of Australian beauty and personal care sales in 2024, up from 8.5% in 2019, driven by younger consumers who research via social media and convert easily through online marketplaces positioned as affordable alternatives to premium brands.

LYING THROUGH your nose

A well-chosen fragrance can create the illusion of a life you don’t live, according to Ethan Archer, perfume aficionado and National Training Manager at Agence de Parfum.

Fragrance can be our most intimate – and most misleading –accessory.

Your scent says a lot about you—where you’ve been, who you’ve spent time with, what kind of life you live. But have you ever thought about how easily it can lie?

We wash our clothes and ourselves to achieve a base layer of nothingness on which to add a fragrance. It’s a reset—a clean slate. But we often miss the finer details: scented whispers carried on jacket cuffs, on fingers, in hair. These are the unintentional truths we carry with us. The traces of a life lived that linger, no matter how many times we scrub or spray.

If you smell of motor oil, chances are you fix your own car. Tobacco? You probably smoke. Body odour is shaped by what we eat. Even the people closest to us leave a trail—their perfume, their shampoo, their presence. Like a well-worn leather satchel or a scuffed pair of riding boots, our scent tells its own story. It can be a subtle archive of our habits, routines, and relationships. But a carefully chosen fragrance has the power to interrupt that narrative—and rewrite it completely.

Because a well-curated scent can do more than enhance—it can disguise, project, or create a whole new identity. It can allow us to wear the illusion of a life we don’t live. And that’s where things get interesting.

WHAT DOES IT MEAN TO WEAR THE SCENT OF SOMEONE ELSE’S REALITY?

If you truly want to smell like yourself, then choosing a perfume to match your outfit isn’t the point. The more important question is: does this scent reflect the way I live? Or the way I want to live?

I love the romance of a lone stockman walking through desert scrub at dusk. The idea of it is beautiful—cinematic, even. But if I wore that moment as a scent while

If you spend your weekends chopping firewood or tending a slow-burning hearth, Révolution by Trudon—with its dry, smoky depth—might feel like a natural extension of your space.

sitting in traffic in suburban Sydney, I’d feel like I was in costume. Like I was trying on a life that doesn’t belong to me.

When people ask me for fragrance recommendations, they often start by listing their favourites. That’s helpful—but not the full story. To really find your scent, I don’t just need to know what you like. I need to get a sense of who you are. And those two things—your olfactory preferences and your personality—don’t always line up.

SO WHAT DOES OLFACTORY HONESTY SMELL LIKE IN PRACTICE?

If you spend your weekends chopping firewood or tending a slow-burning hearth, Révolution by Trudon—with its dry, smoky depth—might feel like a natural extension of your space. If baking is your therapy, then Bake by Akro—with its warm, pastryshop sweetness—makes perfect sense. Love the beach? Try Vanilla Vibes by Juliette Has a Gun: salt, sun, and a hint of sugar. There’s nothing wrong with lying through perfume. Just like fashion, fragrance can be a tool for self-expression, fantasy, and transformation. But the moments when your scent feels most you— to yourself and to others—are often the

ones where it reflects your reality, not your imagination.

Next time you’re fragrance shopping, don’t just think about what smells good. Think about who you imagine wearing it—and whether you can see yourself in that picture. The most memorable scents don’t just smell great. They fit. And when you find one that fits you—your habits, your pace, your life—you’ll notice the difference.

And so will everyone else. ■

Love the beach? Try Vanilla Vibes by Juliette Has a Gun: salt, sun, and

a hint of sugar.

Vanilla Vibes by Juliette Has a Gun:

Révolution by Trudon

Eye-Conic TIPS

PRO ARTIST HACKS FOR EVERY EYE SHAPE

As a makeup artist with over 20 years’ experience, “How do I do my eyes?” is one of the most common questions I get asked. It can sometimes be about a certain trend, or what shades to use for skin tone/eye colour, but in 90% of cases I’ve experienced, most “eye makeup” questions narrow down to eye shape and how to enhance it. When it comes to eye makeup, one size definitely doesn’t fit all. The beauty of makeup is that it can enhance and give shape to what you already have, and the

secret to eyes that truly pop is knowing the eye shape you are working with. Each type of eye benefits from slightly different techniques — from how you blend to where you place shimmer.

From years of working in beauty retail where you literally see every eye shape possible, to now working in media, red carpet events and content creation where most of the looks I create are trend related, I’ve collated all my years as a working artist to give the easiest tips for every eye shape and every skill level.

Makeup Artist Tip: Eye shapes aren’t rigid categories — many people are a mix. Combine tips to suit your own unique features, and remember: makeup is a tool, not a rule.

PRO ARTIST CHEAT SHEET: EYE SHAPES AT A GLANCE

Hooded → Matte above crease • Shimmer only on lid • Tight-line upper lash

Mature → Matte over glitter • Cream base for smoothness • Curl + lengthen lashes

Deep-Set → Light lid + inner corner • Depth just above crease • Shimmer on centre lid

Close-Set → Brighten inner corners • Depth + liner on outer third • Blend outward

Wide-Set → Darker tones inner corners • Liner from tear duct • Keep shading central

Round → Smoke outer corners • Soft wing liner • Gentle lower lash definition

Monolids → Gradient shading upward • Shimmer for dimension • Curl + volumise lashes

Almond → Most looks suit • Wing liner upward • Light lid + crease depth

1. HOODED EYES

How to Spot Them:

A fold of skin from the brow bone partially covers the lid when your eyes are open — also known as a heavy lid.

Pro Tips:

• Apply a matte transition shade slightly above your natural crease to create the illusion of more lid space — do this with eyes open to see correct placement.

• Keep shimmer on the mobile lid only — going too high can make eyes look heavier and enhance the problem area.

• Use the tight-line eyeliner technique (upper waterline) to define eyes without crowding the limited lid space.

2. MATURE EYES

How to Spot Them:

Skin around the eyes may be less firm with a “crepey” appearance, fine lines or drooping lids.

Pro Tips:

• Stick to matte finishes; avoid glitter or metallics as they emphasise texture.

• Use a cream shadow base first to help powders apply smoothly and last longer.

• Curl lashes and use a lengthening mascara to lift the eyes.

3. DEEP-SET EYES

How to Spot Them:

Eyes sit deeper in the socket with a more prominent brow bone.

Pro Tips:

• Use lighter shades on the lid to bring it forward and appear larger, with a pop of light on the inner corner.

• Place deeper contrasting shades lightly above the crease (if space allows) to open up the eye.

• Add a pop of shimmer to the centre lid for brightness.

4. CLOSE-SET EYES

How to Spot Them:

Space between the eyes is less than one eye’s width apart.

Pro Tips:

• Apply light or shimmery shades to the inner corners to visually widen the gap.

• Concentrate deeper shades and winged liner on the outer third of the eye.

• Blend shadow outward to elongate the look.

5. WIDE-SET EYES

How to Spot Them:

Space between the eyes is greater than one eye’s width apart.

Pro Tips:

• Apply medium to dark shades closer to the inner corners to bring eyes inward — a little nose contouring can help too.

• Start liner right at the inner corner to accentuate.

• Avoid pulling shadow too far outward — keep it central.

6. ROUND EYES

How to Spot Them:

The iris is fully visible without touching the top or bottom lid; eyes appear wide and open.

Pro Tips:

• Focus darker shadows on the outer corners to elongate — think classic smokey-eye.

• Blend eyeliner into a soft wing and tightline both waterlines.

• Keep the lower lash line softly defined — no harsh or unblended lines.

7. MONOLIDS

How to Spot Them:

No visible crease; the eyelid is smooth from lash line to brow bone.

Pro Tips:

• Use gradient shading — darkest near the lash line, fading upwards in a smokey effect.

• Shimmery or metallic shadows can add dimension or highlight the inner eye area.

• Curl lashes and use volumising mascara to open the eyes.

8. ALMOND EYES

How to Spot Them:

Slightly upturned, pointed ends with iris touching the top and bottom lid — considered the most balanced shape.

Pro Tips:

• Most techniques suit almond eyes — experiment freely.

• Wing liner slightly upward to emphasise the natural shape.

• Use a mix of light on the lid and depth in the crease for dimension.

MAKEUP ARTIST FINAL TIP:

Always step back from the mirror and check both eyes together. Your technique is all about balance, and the goal is to enhance your natural eye shape — not fight it. Enjoy the artistry, and start using these tips on every customer when eye makeup is the focus! ■

By Michael Brown @mbrown_beauty www.michaelbrownbeauty.com.au

THE SOUL OF BARCELONA, BOTTLED

Fragrance house Carner

Barcelona is bringing its Mediterranean magic to Australia, sharing scents that evoke sundrenched coastlines, artisanal heritage, and the relaxed vibrancy of Spanish life. Michelle Ruzzene speaks with founder Sara Carner about the brand’s roots, its deep connection to Barcelona, and how it continues to bottle the spirit of the Mediterranean for fragrance lovers around the world.

Carner Barcelona isn’t just a perfume brand—it’s a love letter to the Mediterranean.

Founded by siblings Sara and Joaquim Carner in 2010, the Barcelonabased maison has spent the last 15 years crafting scents that capture moments, emotions, and memories rooted in their heritage and surroundings.

“It’s a way of living—warm, relaxed, vibrant,” says founder Sara Carner. “The Mediterranean isn’t just a place, it’s a lifestyle. Its art, culture, gastronomy, nature, and effortless rhythm are at the heart of each of our fragrances.”

Raised in a family of artisans, the Carner siblings carry forward a deep appreciation for authenticity and craftsmanship. “My mother taught me how a scent can touch the soul, and my father’s atelier showed me the value of craft and authenticity,”

Sara shares. Her father ran a renowned leather workshop in Spain, and her mother passed on a love of fine fragrance. “Carner Barcelona was born from both worlds.”

For Sara, scent is deeply personal. “Growing up in Barcelona, I was surrounded by the scents of the Mediterranean—the salty sea breeze, the aroma of blossoming orange trees, the warmth of natural woods,” she recalls.

“I wanted to translate this heritage into perfume, creating scents that not only capture the Mediterranean spirit but make you feel it.”

From the start, Carner Barcelona has remained fiercely committed to its local roots. “Barcelona shapes everything we do—our creativity, our values, our soul. Producing in our city, with local artisans, allows us to stay true to that,” she says.

This dedication is echoed in the brand’s iconic design, with each fragrance topped by a wooden cap sourced from sustainably managed forests. “Wood is timeless, noble, grounding. It represents our connection to nature, to tradition, and to craftsmanship. It ages beautifully, just like memories,” Sara explains.

Carner Barcelona now boasts six collections, each designed to reflect a unique Mediterranean emotion or setting. One of Sara’s personal favourites is BO-BO, a joyful, citrusy scent inspired by a traditional folkloric dance. “It’s joyful, fresh, and full of life—just like our

“Barcelona shapes everything we do— our creativity, our values, our soul. Producing in our city, with local artisans, allows us to stay true to that,”

Mediterranean culture,” she says. “With orange blossom, bergamot, and Italian mandarin, it feels like a celebration in a bottle.”

Running the business alongside her brother Joaquim has also been part of the brand’s DNA. “We balance each other. We share a vision, but also challenge each other in the best way,” Sara says.

Australia has embraced the Carner Barcelona spirit with enthusiasm. “We’ve felt a strong connection with Australian fragrance enthusiasts,” Sara notes. “There’s a natural affinity with our Mediterranean soul. We hope to continue expanding the brand and opening new doors.”

Looking ahead, 2026 will see the launch of two new fragrances—one fruity and sweet with pear as a central note, the other deeper and more gourmand. A new home fragrance line is also on the horizon.

“We’re really excited,” Sara says.

This September, Carner Barcelona will bring a taste of Mediterranean summer to Australia with the launch of La Playa. The timing is spot-on for that sun-soaked, coastal feeling, especially as the European summer draws to a close and we’re all craving that endless summer mood.

La Playa isn’t simply another summer fragrance—it’s about capturing a feeling of pure escapism. Created by accomplished perfumer Adriana Medina, this creamy, solar and ungendered scent evokes the blissful moment of lying on warm sand with the Mediterranean sun on your skin. With pistachio, coconut milk and vanilla at its heart, La Playa delivers radiant summer holiday vibes and will be available from Summer 2025 at Calexico, Bedouin Traders, Saison Fragrance Artisans online and Harry and Me. ■

THE POWER OF A RED LIP

Statement makeup looks are stronger than ever, and when I see a photo in this ‘white noise’ makeup world which makes me stop and gasp, it always involves a dramatic lip!

By Josie Gagliano

Yes, I appreciate and adore a nude lip. Oh, how I do! I am in constant pursuit of the perfect beige-y, brown-y, nude-y lip pencil. And a nude lipstick – I have lost count of how many I own. I did indeed experience internal nirvana when I tried Charlotte Tilbury’s iconic Pillow Talk lipstick, and yes, I fell prey to a duty-free Kylie Cosmetic Lip Kit purchase.

But a power red on the lips? It’s the stuff of old Hollywood dreams, and has the power to transform your face from “oh, hey” to “wait, WHOA!” in seconds.

There are red lipsticks that have been top of the list for eons: M.A.C. Ruby Woo, Chanel Pirate, and Rouge Dior 999.

Taylor Swift has led the charge most recently in extolling the virtues of a red lip, wearing several signature red lipsticks, with her most notable being the Pat McGrath Labs LiquiLUST Legendary Wear Lipstick in Elson 4 for the Eras Tour, and she was a fan of said Ruby Woo in her earlier red lippy days.

A more recent player in the statement red lip space is: Gucci. Specifically, the Gucci Rosso Ancora colour story.

A signature, recurring colour in the history of the House can be seen across Gucci coats, belts, bags, shoes, sunglasses and shirts: this deep, rich colour and its enduring legacy is Gucci Rosso Ancora, which draws inspiration from the walls of one of The Savoy hotel’s elevators in London, where founder Guccio Gucci once worked as a porter in the late 18th century, and became inspired to bring his leather goods and luggage brand to life. What a gorgeous backstory!

Paying homage to this recognisable hue is also a beautiful example of marketing: packaging and store displays create a cohesive brand experience, building strong brand recognition, and visual consistency.

And now, Gucci Beauty has just released Rouge à Lèvres Mat in Rosso Ancora, the first lipstick by Creative Director Sabato De Sarno, who “infuses Gucci’s narrative with passion, irreverent glamour, and confidence”.

Gucci Rouge à Lèvres Mat is presented in the deep 509 Rosso Ancora red hue; Rouge à Lèvres Mat is perfect for making a bold statement, providing a creamy, long-lasting matte finish. This intensely hued lipstick is specially formulated with oils, rich pigments, and gelling waxes for a soft, velvety feel. With one solid swipe, its intense and bright pigments enhance the true clarity of the shade. Its rich, creamy formula feels lightweight and hydrating on the lips.

The matte lipsticks’ gold-toned tube is reimagined, with its decorative linear pattern showcasing the red shade in its radiance. Gucci Rosso Ancora also extends its allure to the outer packaging that encases the lipstick.

Australian model and actress Abbey Lee exemplifies the House’s sophisticated aesthetic perfectly, complemented by her bare skin and slicked-back hair in the campaign.

And now, introducing Gucci’s Rouge à Lèvres Liquide Matte Lipstick 509 Rosso Ancora, a stunning liquid lip colour delivering a transfer-proof, soft-matte finish. Enriched with nourishing black rose oil, vitamin E, rice powder, and hyaluronic acid.

If we’re talking power reds, Revlon simply must be part of the mix.

With bold lipstick colours worn by 1990s Revlon spokesmodel Cindy Crawford still ingrained in my psyche, this iconic cosmetic brand founded in 1932 will always deliver the very best, accessible, wearable red lipsticks.

Let’s start with Revlon Super Lustrous Lipstick Fire & Ice. Infused with Vitamin E, and rich with colour, the iconic Fire & Ice shade is a great stepping stone for those wanting to dabble (with gusto!) in a red lip. This formulation is available in 54 shades, so if this red isn’t your flavour, you will find another one that matches your face and mood. It’s little wonder the Super Lustrous range is a top seller. This velvety lipstick is available in cream, pearl, and comfortable matte.

Another cult classic from the range is the stunning Revlon Super Lustrous Lipstick Uncut Ruby. Known for its bold colour, Uncut Ruby is a shade that imparts confidence; it’s bright and creamy, with its rosy colour the payoff.

Trinny London has just released a new range of lipsticks called Just Joyous… which is more than a lipstick: it’s a “one-stop-shop in lip-loving hydration”, infused with that vibrancy of colour that the Trinny London range is famous for. Our bright faves from the red-hued family are: Faustine and Poppy.

With a gorgeously buildable colour, intense moisture, and a glossy, nourishing sheen finish, this high-shine lip-colour is infused with ingredients that bring luxe to lips.

Think: 24-Hour Hydration (triple-action hyaluronic acid is proven to deliver 24-hour hydration for fullerlooking, hydrated lips). Plumps lips (biomimetic peptide works to restore the underlying support of your lips, helping to firm and enhance volume). And a deeply nourishing formula (Maracuja and moringa oils nurture and seal in vital moisture, preventing lips from becoming dry and chapped).

And, we love exploring a viral makeup pick. The new Revlon Super Lustrous Glass Shine Balm in Cherry Luster is newly packaged, with the same glossy formula. This lippy is viral for good reason: it’s the perfect mix of lipstick and lip balm. With a sheer finish that leaves the lips moisturised and plump, and it still packs a punch with pigment, blending seamlessly with your lip liner. It’s a brilliant option for those wanting to explore a red without fear!

We adore supporting makeup selfstarters, and Australian-born Chantel Rahme exemplifies this in spades. Not only is she an experienced makeup artist, but she also founded her own makeup brand.

Launching Chantel Rahme Luxury Lipstick, it’s a gel based, brand new formulation with a demi-matte finish that feels creamy but delivers a soft matte finish, with an intensifying high pigment colour, keeping lips hydrated, with long lasting colour that allows lips to look fuller and vibrant with colour.

Key ingredients include vitamin E, a natural antioxidant that works as a free radical to protect lips, with anti-aging properties for a smoother lip application.

“My best-selling red lipstick is ‘Rich Red’,” says Chantel Rahme. “It adapts to every skin tone with its unique pH oxidising formulation that’s never been done before in a lipstick. One lipstick, serving endless skin tones! Finally, the one red lipstick that will work to suit you!”

It goes on feeling like a gel on the lips, yet its staying power is superb, without the waxiness of a regular lipstick - I can attest. “This is not your regular lipstick, this is luxury at its best. Made with love, from my lips to yours,” adds Rahme.

We can’t talk red lips without acknowledging the new-er incarnation: the lip oil.

Clarins is celebrating the 10-year anniversary of the Lip Comfort Oil –Clarins was the first brand to create a lip oil, with many brands since releasing their own versions. Today, one Lip Comfort Oil is sold every eight seconds worldwide. (*EN: Clarins internal rounded figures, Lip Comfort Oil range sales WW Y2024).

The Clarins Lip Comfort Oil in Strawberry is a brilliant entry into the world of a subtle, yet punch-y red lip.

The Clarins Lip Comfort Oil is a lip oil treatment, boasting a cocktail of unique oils that provides lips with nourishment and protection with a touch of colour and shine. Lips are immediately calmed, soothed and hydrated.

Its formula has been perfected and enriched with 93% naturally-sourced ingredients, including ultra-nourishing botanical oils like organic jojoba, hazelnut and sweetbriar rose. In addition to providing nourishment and comfort, the organic sweetbriar rose extract helps to strengthen lip comfort oil’s ability to protect against environmental damage.

The lip oil gloss is available in 10 sheer shades - including five pH-reactive shadesfor a custom, naturally enhanced lip look.

Nathan Kake, Clarins Head of MakeUp ANZ, said:

“Creating the perfect Clarins red lip starts with thoughtful preparation and layering. First, gently exfoliate your lips with a sugar scrub to boost circulation and smooth the surface, I recommend the Clarins Comfort Scrub for its gentle yet effective formula. Next, hydrate thoroughly to ensure your lipstick glides on seamlessly; the Hydra-Essentiel Moisture Replenishing Lip Balm works beautifully as it melts into the lips, providing the perfect base. Then, apply your favourite Clarins red lipstick for rich, long-lasting colour, I use our

classic Joli Rouge 742 for full, immediate coverage. To finish, add a swipe of the iconic Clarins Lip Comfort Oil in Cherry - it catches the light and creates the illusion of volume, leaving a glossy, plump finish that’s as nourishing as it is stunning. This technique perfectly balances bold colour with all-day hydration for lips that look and feel incredible.”

Say Charlotte Tilbury and think iconic nudes. But! Their reds are utterly divine, highly wearable, and so dramatic!

The K.I.S.S.I.N.G SO RED lipstick (previously known as ‘SO MARILYN’) is a red moisturising lipstick with a satinfinish for an iconic, everyday red lip. I am instantly obsessed with the pigment and formula! CT knows what’s what when it comes to formula and colour!

For something different, discover the Charlotte Tilbury AIRbrush Flawless Lip Blur: weightless, modern matte meets moisture liquid lipstick. It’s touted as: “the airbrush effect for your lips”!

Infused with blurring and smoothing effects, and inspired by the AIRbrush makeup range, it includes the new, one-ofa-kind, unique Powder-Blur Technology™ and hyaluronic acid.

The ethos of these liquid lipsticks is: you can visibly smooth, blur, mattify, and hydrate in just one swipe.

The clever formulation means it can be dialled up or dialled down to suit your mood – wear it blurred or wear it bold.

Ruby Blur is a cool-toned, ruby red shade; you can wear it blurred for a ‘just-bitten’ lip look or wear it bold for the perfect red carpet red!

And who doesn’t like to be red carpet ready, even if it’s for an event which calls for a touch of glam. That’s the power of a red lip – it’s the instant mood and glamour elevator!

1. Gucci Rouge À Lèvres Mat Lipstick Rosso Ancora 2. Revlon Super Lustrous Lipstick Uncut Ruby 3. Super Lustrous Glass Shine Balm in Cherry Luster

4. Charlotte Tilbury K.I.S.S.I.N.G SO RED 5. Charlotte Tilbury AIRbrush Flawless Lip Blur 6. Chantel Rahme Rich Red

EAST MEETS INNOVATION CRAZY MAKEUP PRODUCTS I BOUGHT IN CHINA (AND CHINATOWN)

Mum was furious when I was in Beijing this July. I kept logging into her JD account to buy cosmetics. “Don’t you get samples for free? Why are you still spending my money?” she asked, exasperated. (Her account is linked to her WeChat Pay, and I never set one up for myself.)

Well, Mum, this article is my answer— because these products are fascinating, and I had to test them.

Right now in China, the no-makeup makeup look still reigns supreme. Bare-butflawless skin, softly defined lashes, and perfectly groomed brows dominate the streets and social feeds. But “natural” doesn’t mean “boring.” Behind that effortless finish are ingenious, problemsolving tools that make it all happen.

If you still think beauty innovation only happens in Seoul or New York, think again. China’s beauty industry isn’t just following trends anymore; it’s creating them— sometimes a little crazy. Some of these finds are shockingly easy to use, surprisingly affordable, and yes—even the little freebies tucked in my orders made Mum smile in the end.

INVISIBLE EYELID TAPE THAT ACTUALLY WORKS

Eyelid tape has been around forever, but the old versions were obvious, sticky, and painful. China’s new generation? Practically invisible. The “lace-style double eyelid tape” looks delicate but melts into your skin, creating a crease that’s barely noticeable. No makeup skills needed, no glue, no stress.

I don’t need them myself, but they’ve earned a spot in my kit for makeup coaching clients—who won’t stop chasing me for purchase links.

LASHES, STAMPS, AND A WAND-FREE PRIMER

Lower lashes are tricky, but Chinese beauty wizards came up with a genius fix: the lower lash stamp. A quick press and you’ve got perfect faux lashes in seconds.

My latest obsession, though, is from 三 资堂: a lash primer with zero wand. Just a sleek metal stick you glide along the lash line—it tints, lengthens, and sets fast. No clumping, no flaking, and it feels like you’re wearing nothing at all. On light-makeup days, it’s all I use.

And for the detail-obsessed? Ultra-thin liquid liners for bottom lashes are trending @icybutterfly

hard. You can draw delicate doll-like strokes that never smudge.

LASH GLUE?

NO THANKS. The sticky-finger nightmare of lash glue is officially cancelled. Enter self-stick cluster lashes—fuss-free, lightweight, and reusable. Push them under your lash line and they lock in all day. You’ll actually need to tug to remove them.

If you’re careful, each lash can be reused five or six times. The only catch? Not every brand I tried was tear-proof—so maybe skip them for sad movies.

EYELINER THAT LETS YOU MESS UP

Liquid liner is usually high-stakes—one wrong flick and game over. But now, liners come with a built-in corrector brush at the other end. Smudge your wing? Flip the pen, erase with precision, and keep going. No remover, no cotton buds, no drama.

A tiny tweak, but suddenly eyeliner feels fun again.

BROWS THAT BEHAVE FOR DAYS

Peel-off brow tints are like semi-permanent magic—paint them on, peel them off, and enjoy softly tinted arches for days. For finer detail, liquid brow liners with ultra-thin tips are China’s quiet brow star. They create hair-like strokes that look real, resist smudging, and make sparse brows a thing of the past.

THE MAGIC OF 素颜霜 (TONE-UP CREAM)

One of my coolest finds: 素颜霜 (sù yán shuāng), or tone-up cream. It’s skincare and makeup in one—brightening, evening out skin tone, and blurring imperfections in seconds. Think fresh, dewy, “your skin but better.” Perfect for gym days or rushed mornings, most formulas even pack in moisturiser or

SPF. The only downside? They’re usually better for cooler undertones. And while brands claim you can sleep in it, as a triple-cleanser girl, that’s a hard no from me.

WHY WE SHOULD WATCH CHINA’S BEAUTY BOOM

Chinese beauty brands are masters of speed and creativity. Instead of chasing “glam” or “glow,” they churn out clever, problem-solving products at dizzying speed—and for prices that make experimentation fun.

These products are designed to make beauty easier, more playful, and more accessible. Cute packaging included. They prove innovation doesn’t need to be complicated—or expensive.

So Mum, sorry for raiding your JD account for six lash primers and six liners… but I swear, I was literally buying the future of beauty. ■

WHILE YOU ARE

SLEEPING

Dermatologist Dr Cara McDonald on why your nighttime skincare matters

Night is when the skin gets to work, repairing and renewing itself. But is a dedicated nighttime routine really necessary? Ricky Allen asked Dr Cara McDonald, specialist dermatologist at Complete Skin Specialists in Sunbury, Victoria, to share her expert advice.

SHOULD WE USE DIFFERENT SKINCARE IN THE MORNING VERSUS AT NIGHT?

“Certain skincare products are more suitable to certain times of the day due to their side effects or actions, but you don’t necessarily need to use different products in the morning versus at night. Ingredients that protect against UV and environmental damage such as SPF and antioxidants are best used in the morning, whereas those that cause photosensitivity such as retinoids should be used at night. Most other products can be used morning and/or evening depending on the individual’s skin concerns, skin type and goals.

Look out for products with impressive multi-tasking formulas, such as La RochePosay’s newest blemish-fighting innovation

Effaclar A.Z. Gel-Cream, bringing a scientifically backed, dual-action formula that works hard day or night. It can be applied twice daily for maximum results.”

WHAT ADVANTAGES ARE THERE TO USING SKINCARE AT NIGHT OVER IN THE MORNING?

“There are a number of advantages to using certain skin care products at night. Nighttime is when the skin naturally regenerates, with a higher rate of cell turnover and repair. So active ingredients such as retinoids or peptides may have an enhanced result when used overnight. There is also the advantage of improved absorption overnight with reduced sweating and oil production, less friction, no UV exposure or no other products such as makeup which may interfere with the action of skincare.”

SHOULD WE CHANGE OUR NIGHTTIME REGIME BETWEEN SUMMER AND WINTER?

“This really depends on your skin type, skin concerns and the skincare products you are using. In general, the weather is dryer over the winter months and therefore

many people need an increase in hydrating products, and potentially less active ingredients over the winter.

There is a misconception that you should stop retinoids and some other actives if you are going to be outdoors over summer, but in most cases, it is safe to continue with actives year-round so long as you are being careful with sun protection. Those with congested or acne-prone skin may experience oilier skin during summer.”

SHOULD WE USE A SERUM FIRST AT NIGHT BEFORE LOTIONS OR CREAMS?

“Serums are fast absorbing and designed to help deliver active ingredients into the deeper layers of the skin. Serums can be used when looking to layer multiple products or enhance delivery of certain active ingredients.

Serums can also be effective for adding hydration to the skin but the water will evaporate off the skin if they are not sealed in with a lotion or cream layer on top.”

WHAT INGREDIENTS DO YOU FEEL ARE AN ASSET IN SKINCARE TO BE USED AT NIGHT?

“Certain skincare ingredients are especially effective when used at night, taking advantage of the skin’s natural repair processes and avoiding exposure to sunlight that can reduce their effectiveness or cause irritation.

Excellent nighttime ingredients include: retinoids, peptides, AHAs, BHAs and Azelaic acid. Azelaic acid is a particular powerhouse when it comes to clearer skin and targeting a range of concerns, specifically breakouts, dark spots and uneven skin tone. It’s the hero ingredient in the new La Roche-Posay Effaclar A.Z. GelCream, which contains a synergistic tri-acid

complex blend 10% Azelaic Acid, Salicylic Acid and Hyaluronic Acid.

Other ingredients such as antioxidants, niacinamide, hyaluronic acid, humectants and emollients are also all good ingredients to support a nighttime routine.”

SHOULD WE CLEAN OUR SKIN BEFORE APPLYING SKINCARE AT NIGHT AND IS A FOAM OR CREAM CLEANSER THE BEST?

“Yes, the skin should always be cleansed before applying skincare at night. Skin oils, pollutants, old skincare products, makeup and environmental toxins can all accumulate on the skin during the day and should be carefully cleaned off before any nighttime skincare products are applied. Cleansers should be chosen according to skin type and skin concerns, but cream cleansers are safe for all skin types and usually the best option.”

IS NIGHTTIME ALSO A GOOD TIME TO USE A TREATMENT PRODUCT?

“Nighttime is generally the best time to use active treatment products. The frequency will depend on the active ingredient, the skin type and the skin concerns. It is always a good idea to try an active treatment product just once a week initially and increase frequency if tolerated.

La Roche-Posay’s Effaclar A.Z. GelCream is a great example of a gentle yet targeted formula that works overtime overnight – the balance of Azelaic Acid and Panthenol prevents pores from getting clogged whilst also hydrating and supporting barrier repair. If in doubt try to get advice from a professional.” ■

Top Picks for Night

1. ELIZABETH ARDEN Retinol+ HPR Ceramide Capsules $165

2. PRICELINE Intensive Balm $7.00

3. ENDOTA Performance+ Overnight Glow

4. ROC Hydration + Moisturizer $52.99

5. SKINCEUTICALS A.G.E. Interruptor Ultra Serum $299

6. DERMAL Overnight Face Peptide Cream $21.99

7. LA ROCHE-POSAY Effaclar A.Z. Gel-Cream $65.95

8. NO7 Pure Retinol Night Concentrate $69.99

9. GUERLAIN Honey Treatment $304

10. NUXE Paris Merveillance Lift Concentrated Night Cream $93

11. SUMMER FRIDAYS Rich Cushion Moisturizer $91

4 1 2 3 5 6 7 9 8 10 11

ELEANOR PENDLETON ON HALÉAU:

A NEW ERA OF SLOW, CONSIDERED BEAUTY

After almost eight years in the making, former beauty editor, publisher and media entrepreneur Eleanor Pendleton is about to unveil her most personal project yet: Haléau. Launching October 1, 2025, the brand is built on principles of slow beauty, authenticity, and sustainability — values that reflect Pendleton’s career-long observations of the beauty industry and her own evolution as a woman, mother, and creative.

By Michelle Ruzzene

INSPIRATION BORN FROM FRUSTRATION

“Haléau was born from equal parts frustration and longing,” Pendleton explains. “As a beauty editor, I spent years testing thousands of products, and yet I never found cosmetics that delivered radiance and care in equal measure – without compromise on integrity, sustainability, or design. I wanted to create makeup that worked in harmony with skin, felt elevated in the hand, and left a lighter footprint on the planet.”

While mass and dupe brands have their place in democratising beauty, Pendleton saw a gap for something different. “I wanted to create a slow beauty brand that was the antithesis of that. The idea lived quietly with me for a long time while I was Editor and then Publisher of Gritty Pretty Magazine, but motherhood shifted my perspective: I wanted to build something meaningful, something I’d be proud for my children to see one day.”

After nearly three years of formulation, refinement, and especially problem-solving around packaging, Pendleton knew the timing was right.

FEMALE FOUNDER

LESSONS FROM A 360-DEGREE CAREER

Pendleton’s path from editorial assistant at Cosmopolitan and InStyle to editor and publisher of Gritty Pretty, ambassador, and educator provided her with what she calls a “360-degree view” of the beauty industry.

“As an editor and journalist, I learnt how to cut through the noise and really understand what people want, communicating beauty news and technology to them in a way that was easily understood. As a publisher, I learnt how to build and nurture a community. As an ambassador and educator, I learnt the importance of clear storytelling and trust. Every role showed me a different blind spot in the industry – whether it was wasteful packaging, marketing fluff, or formulas that looked good on paper but didn’t deliver on skin. Those experiences became a checklist of what Haléau must do differently.”

BEAUTY REIMAGINED: FROM ASPIRATION TO CONNECTION

Pendleton admits her own perspective on beauty has transformed over time.

“When I was younger, I thought beauty was about aspiration – about looking polished, put-together, ‘perfect.’ But over the years, through both personal growth and reporting, my perspective softened. Beauty is about connection: with yourself, with your community, with ritual. With Haléau, I wanted to strip away the pretence. It’s about textures that melt into skin rather than mask it, and packaging that feels personal and enduring rather than disposable. It’s beauty that celebrates imperfection as much as polish.”

That ethos is embodied in Haléau’s brand identity. “Tactile is at the heart of Haléau,” she says. “Our refillable compacts are weighty, made from zinc alloy, to be held and treasured rather than tossed. They feel grounding in the hand. Every undulating curve has been carefully considered. Raw comes through in the brand identity: unpolished textures, imperfect pearls, real skin in all its nuance. And real is how we speak – we don’t dress things up with jargon or filters. We show skin as skin, beauty as it is lived.”

PEARLS OF WISDOM

At the centre of Haléau’s formulations is micronised pearl powder. For Pendleton, the ingredient is both practical and deeply personal.

“Pearls have been a lifelong thread for me. I grew up on the New South Wales

Central Coast, opposite a pearl farm, and later learned of their deep cultural symbolism in both Filipino and Chinese traditions. From a formulation standpoint, micronised pearl powder offers luminosity that is subtle, not glittery – like the skin is lit from within. Symbolically, pearls represent resilience, femininity, and time. They’re imperfect yet precious, just like us.”

MADE IN AUSTRALIA, WITH INTENTION

Pendleton made the choice to manufacture Haléau in Australia, despite the challenges. “I knew from the outset that manufacturing in Australia wasn’t going to be the easy path but it was the right one. I wanted to champion the incredible local expertise we have here and reduce the environmental cost of global shipping. The challenges have been real – higher costs, fewer options, and sometimes longer development timelines. But the rewards outweigh them: a shorter, more transparent supply chain, rigorous standards, and the pride of saying Haléau is truly homegrown.”

AUTHENTICITY, NOT MARKETING

When asked what the beauty industry still gets wrong about authenticity, Pendleton is frank: “Too often, authenticity gets packaged as a marketing strategy rather than a lived value. Consumers can tell when something is polished within an inch of its life and called ‘real.’ With Haléau, authenticity is baked in: our founder diary on Substack documents the highs and lows, our imagery shows skin texture, and our storytelling isn’t airbrushed. We’re not trying to be perfect; we’re trying to be honest.”

The process, she says, has been deeply personal. “Building this brand over the past three years – while simultaneously mothering two young children – has been one of the biggest challenges of my entire career but it’s also been the most fulfilling. I have never felt more authentically myself than I have throughout this brand building process.”

A SLOW BEAUTY PROPOSITION

In a crowded clean beauty market, Haléau’s point of difference is clear.

“Haléau is better makeup for your skin – it’s that simple. We’re not chasing trends or dropping endless SKUs; we’re creating slow, considered products that work hard for your skin and feel timeless. Our refillable packaging is designed as a keepsake, not clutter. And importantly, our narrative is personal: every choice, from pearl as our hero ingredient to supporting

Plastic Bank and Take 3 For The Sea, ties back to story, heritage, and purpose.”

LOOKING AHEAD

Haléau will launch as a direct-to-consumer brand via haleaubeauty.com, building on Pendleton’s decade of community engagement through Gritty Pretty. But retail is part of the long-term plan. “I see Haléau in doors that understand storytelling and slow beauty—spaces where customers want to discover and linger. It will be selective and thoughtful.”

For Pendleton, motherhood has also been central to her vision of beauty. “Self-care became less about long routines and more about micro-moments—five minutes of calm that can change your day. That’s what I want Haléau to offer women: products that feel grounding, that make you feel seen and cared for even when life is full and messy.”

What has surprised her most as a founder? “How emotional the process is. I expected the long nights, the spreadsheets, the problem-solving. I didn’t expect how personal every decision would feel, or how vulnerable it is to put something you’ve made into the world. It’s a mix of exhilaration and fear, and I think that vulnerability is what makes the end result so much more human.”

Her advice to other creatives dreaming of launching their own brand? “Don’t romanticise it. Building a brand is not glossy – it’s gritty (pardon the pun). But if you’re deeply connected to your ‘why,’ that will anchor you through the difficult, unglamorous moments. Also, start smaller than you think you need to. One great product, executed beautifully, will always outshine a rushed collection.”

COMMUNITY AT THE CORE

Pendleton is clear that Haléau is about more than product. “I want people to feel like they’re part of this journey with me. We’re not just selling beautiful clean makeup –we’re creating a movement around slowing down, embracing imperfection, and finding luminosity in the everyday.”

To celebrate its launch, Haléau will introduce The Pearl Circle: 20 founding members who will help inform product testing and feedback, receive early access, and join intimate supper club events. “The first 20 customers to purchase on October 1 will automatically be inducted,” Pendleton reveals. ■

Haléau launches October 1, 2025 at www.haleaubeauty.com and @haleaubeauty.

Out & About

TRIPLE THREAT

Lancôme unveiled its most advanced formula yet, Rénergie C.R.x Triple Serum Retinol, at an elegant soirée at Sydney’s Museum of Contemporary Art. Guests including Kate Waterhouse enjoyed a deep dive into the science behind the innovation, with insights from Lancôme’s Global Scientific Director Dr Annie Black, dermatologist Dr Shreya Andric and Lancôme Skin Expert Brittany Hanchard. The evening celebrated pro-ageing, science-led beauty and the brand’s commitment to delivering highperformance, inclusive skincare. www.lancome.com.au

Michelle Ruzzene covers the latest product launch events showcasing the best in retail beauty.

01. From left: Lancôme Skin Expert Brittany Hanchard, dermatologist Dr. Shreya Andric, creator Gemma Dimond, and event host Kate Waterhouse during the panel discussion.

02. Tayla Baxter, Community Manager - Comms, PR & Advocacy, Chantelle Draper, Senior Retail Merchandising Manager – Luxe Division, Brittany Hanchard, Lancôme National Education Manager and Melanie Craig, Head of Brand for Lancôme ANZ

03. Lancôme Rénergie C.R.x Triple Serum Retinol.

04. Dr Annie Black, Lancôme’s Global Scientific Director, joined the event via live stream. 05. Drinks are served.

PLUMP THING SPECIAL

YSL Beauty lit up Oxford Street, Paddington, with The Love Game – a two-day immersive event celebrating the launch of the new Loveshine Plumping Lip Oil Gloss. Guests enjoyed touchups, masterclasses, and playful brand experiences, with live appearances by Lucy Jackson and Nikki Westcott and exclusive Harry’s Bondi Iced Strawberry Matcha Lattes for the first arrivals. www.yslbeauty.com.au

01. Makeup masterclass with Sean Brady and Jamie Nguyen.

02. The Loveshine Plumping Lip Oil Gloss.

03. Guests mingle at the event.

04. Lucy Jackson and Nikki Westcott.

05. Sophia Begg aka Sopha Dopha.

01.

02.

BIOHACKING MEETS BEAUTY

Sisley Paris unveiled its breakthrough Sisleÿa L’Integral Anti-Age Longevity Essential Serum with an intimate lunch at Totti’s hosted by Bahar Etminan and Dr Mary Revelas. Guests discovered the science behind Sisley’s biohacking-inspired innovation, designed to reinvigorate mature skin, restore radiance and vitality, and set a new standard in luxury longevity skincare. www.sisley-paris.com

01. Guests try the serum on their hands.

02. Hosts Bahar Etminan and Dr Mary Revelas.

03. The Sisleÿa L’Intégral Anti-Âge Longévité Essential Serum.

04. Sisley ANZ team from left: Francesca Caleffi, Anthea Hyland, Jenny Dong and Nora Shkreli.

05. Mia Hawkswell aka miamakeup, with the new serum.

GOLDEN HOUR

La Prairie celebrated the relaunch of its Pure Gold Collection with an intimate evening at House of K’Dor, unveiling the new Pure Gold Revitalising Essence. Guests explored the synergy between diamonds and gold, heard candid reflections from Managing Director Rosi Fernandez on luxury skincare and hormonal change, and discovered the brand’s commitment to innovation, sustainability and radiant results.

02.

01. The La Prairie ANZ team Snezana Boskovic, Candice Fernandez, Rosi Fernandez, Belinda Besant, Estelle Scott, Freya Watson, Duyen Dinh and Carey Chan.

02. Rosi Fernandez and Zena K’Dor, Director of House of K’Dor.

03. Guests sipped on champagne.

04. La Prairie Pure Gold Revitalising Essence.

05. Eve Smith aka DJ Eve Speciall.

01. 03. 04.

05.

ODE TO OPULENCE

Agence de Parfum, one of Australia’s leading niche perfume and home fragrance distributors, hosted an intimate soirée at Restaurant Hubert to unveil Trudon’s Nuit Rouge—an ode to opulence and mystery. The new signature collection features 20% fragrance concentration across three creations: 45° (Yann Vasnier), Midnight Omen and Mystique (both by Émilie Bougé). Encased in deep ruby-red lacquered glass, the range is richly scented and unapologetically enigmatic. https://agencedeparfum.com.au

01 The event was held at Hubert’s.

02. Brigitte Berger and Nick Smart.

03. Sarah Cronk and Todd Graham.

04 Trudon’s Nuit Rouge range.

05. James Woodley, Ethan Archer, Sarah Cronk and Dean Woodley.

01.

Photography: Jake Scevola.

02.

RIO REIMAGINED

Sydney played host to the highly anticipated launch of Xerjoff x Duran Duran, with Noir Nightclub providing the perfect backdrop for an unforgettable evening. Guests were treated to an immersive experience celebrating the Italian luxury fragrance house’s collaboration with one of the world’s most iconic bands. The event highlighted the debut of two new fragrances from the collection, NeoRio and Black Moonlight, both of which capture the spirit and energy of Duran Duran’s musical legacy. The atmosphere came alive thanks to DJ Danlywood’s curated set, captivating performances by I Crave Entertainment dancers, and decadent catering by The Blonde Butler. Xerjoff is distributed by Agence De Parfum https://agencedeparfum.com.au

02.

03.

04.

05. A dancer provides entertainment.

01. NeoRio on show.

Marty Thomas on the media wall.

Guests were given wrist bands.

The range by Xerjoff.

TEA AND TRANQUILITY

Muji celebrated the Australian debut of its renewed Sensitive Skincare Series and Booster range with an intimate event at Chinatown Country Club, Sydney. Guests were treated to live product demonstrations and a traditional Japanese tea ceremony, reflecting the brand’s heritage of mindfulness and ritual. The launch coincided with the reopening of Muji’s flagship store at The Galeries, Sydney. Formulated with 100% plantderived ingredients, the range includes soothing amino acids, ceramides and fermented rice bran, offering gentle, barrier-supporting care for all skin types. https://muji.com.au

01. The Sensitive Skincare Series and Booster range.

02. A traditional Japanese tea ceremony.

03. Mae Mizuno Li, Muji Marketing & PR Manager, speaks to Rojin Torabi.

04. Guests were able to try the range.

05. The event was held at Chinatown Country Club.

FRESH-FACED FUTURE

An exclusive evening at Piermarq in Surry Hills saw industry friends gather to celebrate the next chapter of Napoleon Perdis. The event unveiled the brand’s refreshed identity, honouring more than three decades of championing Australian women and their unique approach to beauty. With the dress code ‘Unapologetically You’, guests embraced individuality while toasting the brand’s past, present, and future. The relaunch marks a bold return for Australia’s original makeup artistry house, shaped by what women really want today: effortless confidence without rules, filters or fluff. https://napoleonperdis.com

01. Livia Wang pictured in front of the new Napoleon Perdis campaign images.

Previous Napoleon Perdis campaign images

Guests sample the new products.

Touch-ups were provided.

Livia Wang addresses guests.

BonPatch — Menopause Patch

Botanical transdermal wellness patches to support peri-menopause/menopause (Black Cohosh, Valerian, Gotu Kola, Clary Sage). https://bonpatch.com

Charlotte Tilbury — Reformulated Airbrush

Flawless Foundation

Weightless, pore-blurring, waterproof foundation with up to 24-hour wear in 44 shades. Reengineered to smooth, perfect and feel light-as-air. www.mecca.com

fresh picks

Natio — Natural Australian Beauty (Limited Edition)

A colour collection inspired by Aussie landscapes in three looks—Acacia, Desert Rose, Bellflower—with single shadows (9 shades), lip tints (3) and nail colours (3). Myer, David Jones, Priceline & selected pharmacies. www.natio.com.au

Beauté Pacifique — Chaperone Range

The Chaperone range is powered by innovative EGF technology and advanced actives. The collection spans a serum, day, night and eye cream—each targeting collagen support, DNA repair, and senescent “zombie” cell renewal—for visibly firmer, smoother, revitalised skin. https://beaute-pacifique.com/au

Maison Louis Marie — Hair & Body Mists

Alcohol-free, skincare-infused mists with Hyaluronic Acid, Sodium PCA & Seaweed Extract in Fleur De Vanille, Fleur de la Passion, Fruit du Dragon. www.sephora.com.au

Givenchy — L’Interdit Parfum

A richer, more opulent take on the icon, blending bitter almond, mimosa and white florals with vetiver, patchouli and precious balsams for an addictive aura. Stockists: Myer, David Jones, Sephora, Adore Beauty, City Perfume. www.givenchybeauty.com

First-ever bodycare: The Illuminating Body Cleanse with B-Group Vitamins, ceramides, and antioxidant-rich Australian Berry Extract for nourished, resilient skin and The Illumination Body Crème with niacinamide, lactic acid, and ceramides for smoother, softer skin with glow and gleam. https://rationale.com

Revlon — Super Lustrous Glass

Shine Lipstick

Revlon’s viral hit returns with five new shades and luxe glass-like packaging. The balm-meetsgloss formula delivers 41% more moisture, shine that smooths lip lines, and a fuller-looking finish. www.revlonanz.com