FMCG October-November 2025

Local legends and wellness wins

From premium chocolates and free-range farms to pioneering winemakers and beloved household names, New Zealand boasts a rich tapestry of exceptional food and drink. We talked to some of the passionate producers behind these proudly homegrown brands and share a few Made in NZ gems in this issue.

The Health & Wellness category is being reshaped by generational changes and a surge in natural formats. Consumers are redefining wellness with a new holistic approach that spans physical and emotional wellbeing. Wellness is no longer a luxury, but a daily ritual, says the Circana team. Look out for brands that are responding to these trends with unique innovations and find out more in our Health & Wellness section on pg 26-32.

FMCG Business brings you expert insights and advice in every issue, with updates from the NZ FGC, United Fresh, BusinessNZ, and the Steindle Williams legal team.

Find out what’s hot and discover new launches, award-winning products, and industry events to watch.

The C&I NZ Expo is returning to Auckland next May and you’ll find more info about this popular event on pg 44-45. The Expo will be bigger and better than ever, held at the conveniently located Due Drop Centre in Manukau.

Please join our conversations on LinkedIn, Facebook, or Instagram and keep an eye on our daily updates there for breaking news and more industry highlights. If you’d like to receive our weekly e-news via email, please subscribe at www.fmcgbusiness.co.nz where you can also access FMCG services and events.

We hope you enjoy this issue

Tamara Rubanowski trubanowski@fmcgbusiness.co.nz www.fmcgbusiness.co.nz

ON THE COVER

In 2025, Lisa’s proudly joined the Sanitarium family, an exciting milestone that unites two much-loved Kiwi brands with a shared vision of delivering better choices for everyday living.

Find out more and see the latest Lisa’s Hummus launch on pg 28.

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New structure and CEO for Lion

Lion has announced its new CEO and the creation of a unified Lion ANZ business. The new structure combines Lion’s Australian and New Zealand operations under a single Lion ANZ Leadership Team, enabling faster decision-making and even closer collaboration across both markets.

Anubha Sahasrabuddhe Lion’s Chief Growth & Commercial Officer and the co-leader of Lion Australia, has been appointed as Lion’s new Chief Executive Officer.

“In recent years we’ve been transforming Lion to create a powerful platform for growth – unlocking new investment which has been refocused into our world-class brands, digital transformation and product innovation – while strengthening our supply chain and improving our partnerships and execution with customers,” Anubha said.

“But great businesses never stand still and Lion ANZ will position our business as an Australasian powerhouse, building on our incredible heritage spanning more than 180 years and the momentum we have created in recent years.

“Lion ANZ will make us more dynamic and market-focused than ever before – propelling our iconic beer brands to new heights and supercharging our growth in Australia and New Zealand. Lion is an incredible company and I am delighted to have been appointed as its next CEO to take us forward into our next era of growth.”

Lion’s current New Zealand Managing Director, Craig Baldie, has been appointed to a new role of Chief Operating Officer and New Zealand Country Director.

In this role Craig Baldie will take on an expanded portfolio of responsibilities, including Strategy, Digital & Technology and Sustainability, and he will continue to lead the Sales & Marketing teams in New Zealand.

“Our new leaner operating model will speed up decision-making, boost collaboration, and support shared best practices across both markets, while keeping sales and marketing teams empowered to lead locally,” Craig said.

The changes take effect from 1 October 2025 and Sam Fischer will conclude as Lion CEO at the end of October.

Fonterra reports strong performance

Fonterra Co-operative Group Ltd has released its FY25 annual results, which show the Co-op generated $26 billion in revenue and delivered $16.2 billion in total cash returns to shareholders.

The final Farmgate Milk Price for the 2024/25 season was $10.16 per kgMS, equating to $15.3 billion in milk payments to New Zealand farmers, up $3.8 billion on last year.

The Co-op also announced a FY25 full year dividend of 57 cents fully imputed, and at the upper end of its dividend policy, equating to $916 million of cash to shareholders and unit holders. This is comprised of a 22 cent interim dividend and 35 cent final dividend.

CEO Miles Hurrell says FY25 has been one of the Co-op’s strongest years yet in terms of shareholder returns.

“We continue to see good demand from global customers for our high-quality products made from New Zealand farmers’ milk and this is driving returns through both the Farmgate Milk Price and dividends.

“Our vision is to be the source of the world’s most valued dairy. Our strategy is designed to grow end-to-end value for farmers by focusing on being a B2B dairy nutrition provider, working closely with customers through our high-performing Ingredients and Foodservice channels.

“During the year, we’ve taken important steps towards this goal, including running a robust divestment process for global Consumer and associated businesses. This resulted in an agreement to sell

CEO Miles Hurrell

Anubha Sahasrabuddhe

FANCY FRUIT? ?COOKIES LOVE

New GM for Mars Pet Nutrition ANZ

Mars has appointed Melodie Nye as Managing Director and General Manager, Australia and New Zealand (ANZ) of its Pet Nutrition division with the incumbent, Craig Sargeant, taking up a new role as Global Vice President for Strategic Revenue Management.

Nye has most recently been Chief Growth Officer for Mars Pet Nutrition Europe. She has been with Mars for more than 12 years, with extensive experience in senior marketing, innovation and leadership roles in both Europe and the United States. Prior to joining Mars, Melodie held executive roles at Kraft Foods and was an Intelligence Officer in the United States Air Force.

As one of Australia’s largest domestic petfood manufacturers, Mars has more than 800 associates working in its Pet Nutrition division, three manufacturing plants producing iconic brands and a supply chain that sources ingredients, equipment and materials from more than 200 Australian suppliers.

Nye said, “Growing with a business that champions bold innovation, meaningful community impact, and a future-focused approach to pet

nutrition has been a privilege. I’m energised by the opportunity to build on this momentum and how we stay ahead of the curve by strengthening our role as a trusted partner to customers and continuing to delight and meet the needs of pet parents across Australia and New Zealand”.

Mars Pet Nutrition Regional President, Developed APAC, Deri Watkins, said, “Australia and New Zealand are among the most petloving countries in the world, with over 60% of households owning at least one pet. That pet passion presents a huge opportunity for us to keep evolving and meeting the growing expectations of pet parents.”

“Melodie is a bold, purpose-driven leader who looks at things differently, especially when it comes to how we meet the changing needs of pet parents and the fast-moving world of pet nutrition. She really gets what today’s consumers expect, and that makes her perfectly placed to strengthen our customer partnerships and keep delivering the trusted, innovative products and brands that pet parents want and expect into the future.”

TOUGH, FAST, NEAT, CONNECTED with WALKNTALK

Summer’s on the way! Your customers are out and about, travelling light, charging on-the-go, and expecting their tech to keep pace. The last thing they need - cables that lag or quit under pressure.

That’s where Rugged steps in. This isn’t just another cable, it’s a category leader in the making. Built for strength, built for speed, and built to last. Rugged is up to 10 times stronger than standard cables and shrugs off wear like it’s nothing. No frays. No fuss. Just highperformance power that’s already made Rugged one of Walkntalk’s fastest-growing brands, backed by a whopping 5-year warranty.

Then there’s Fast Charge from Walkntalk Ultra. If you’re not already talking about it, now’s the time. Because charging has changed. We’re talking full power in a fraction of the time. Whether it’s a quick top-up or a full boost, Fast Charge delivers reliable speed when your customers need it most. It’s simple: faster charge, better experience, more repeat sales.

And keep your eyes on this one, people are already getting the Magnetic Attraction, Walkntalk Magnetic Cables. We know it might be early to call this, but they are joining the Core Range and the response so far is extremely promising. These cables offer clean, secure connections with a magnetic snap that makes charging effortless. Sleek design meets smart functionality. It’s one to watch and one worth introducing to customers now.

From core essentials to innovative add-ons, this summer’s Walkntalk range is built to perform, just like your customers expect.

Walkntalk. Built to Trust. Built to Stay Connected.

Stock smart, stay ahead, and give them the gear that powers their adventures. This is tech made for life on the go.

Melodie Nye

Best in season

With warmer weather and a shift toward outdoor dining, shoppers are expected to favour light, fresh meals throughout October and November - and spring salads will be a top choice.

A broad range of salad greens is available, so it’s important to keep them fresh and positioned alongside other popular seasonal salad ingredients like radishes, tomatoes and cucumbers.

Asparagus

Fresh asparagus is back in season and set to be in peak supply around Labour Weekend. Ensure green asparagus is given a prominent place in your displays, and consider adding the striking purple variety to catch customers’ attention.

What to look for: Choose spears that are straight, firm, and bright green, with tightly closed tips.

Storage & Handling: Asparagus is high in water content, making it prone to bruising. Handle with care and replenish displays frequently from the chiller. Customers should be advised to store asparagus in the fridge, either with the ends wrapped in damp paper towel or standing upright in 1–2 cm of water.

Nutritional Value: Asparagus is a source of B vitamins and folate, which helps reduce tiredness and fatigue.

Avocados

This season’s avocado crop is delivering excellent volumes. With strong consumer interest, especially in multi-buy promotions, retailers can expect good movement across well-stocked displays.

What to look for: Create eye-catching avocado displays that feature a mix of ripeness levels. Group firm, green-skinned fruit separately from ripe, darker-toned avocados to help customers choose based on their needs.

Storage & Handling: Avocados are delicate and should be handled gently to avoid bruising. Leave them at room temperature to ripen, and use refrigeration only to slow the process or extend shelf life once ripe.

Nutritional Value: Avocados are nutrient-dense, offering fibre, healthy fats and key vitamins and minerals - particularly folate, known for supporting growth and development.

Strawberries

New Zealand strawberries continue to captivate shoppers with their flavour, colour, and seasonal appeal. Thanks to evolving growing methods, the local season now stretches from early spring

through to late autumn, with peak supply expected from mid-November.

What to look for: Look for berries that are fully red, glossy, and topped with fresh green leaves. Steer clear of fruit with white or pale tips. While strawberries can ripen slightly post-harvest, quality is best when picked ripe.

Handling & Storage: Due to their delicate nature, strawberries require careful handling and cool storage. Keep them refrigerated to preserve quality unless they’re turning over quickly.

Nutritional Value: Strawberries provide a good source of vitamin C – great for skin health.

Tangelos

Tangelos are back in season, offering a juicy burst of citrus flavour that’s both sweet and tangy. Their thin, easy-peel skin and vibrant orange hue make them a hit with customers looking for a refreshing snack or lunchbox option.

What to look for: Choose tangelos that are bright in colour, firm and heavy for their size — a good sign of juiciness.

Handling & Storage: Tangelos keep well at room temperature for short periods, but chilling them can help extend shelf life.

Nutritional Value: Packed with vitamin C, tangelos are great for supporting immune health.

Potatoes

The arrival of spring potatoes brings fresh energy to this enduring Kiwi favourite. Whether for roasting, mashing or salads, spring is an ideal time to refresh displays with freshly harvested varieties.

What to look for: Prioritise firm, smooth skinned potatoes. Offer a good range of types and sizes to meet a variety of cooking and household needs. Labelling potato types with best-use suggestions can also help guide purchases.

Handling & Storage: Potatoes are best kept in cool, dark, well-ventilated spaces. Handle with care to prevent bruising. The ideal temperature for storage is around 7°C.

Nutritional Value: Potatoes contain vitamin C, B vitamins and potassium which supports healthy muscle function.

Gluten Free Good Chow’s Secret Everything Sauce

This month’s FMCG Business Product of the Year finalist is Gluten Free Good Chow’s Secret Everything Sauce, which is proudly made in New Zealand and contains no artificial colours, no artificial flavourings, and no MSG.

The Secret Everything Sauce delivers delicious umami flavours and is a great dumpling dipping sauce. Also perfect for a salmon tray bake, roast duck, noodle soups, lamb stews, roast chicken, poke bowl, mushroom melts, and many other recipes, says the Good Chow team.

“A well-balanced blend of saltiness, sweetness and lightly spiced flavour. Drizzle, dip, marinate, glaze, BBQ, roast, stirfry – there are endless applications! Thick consistency, rich flavour, and it’s vegan friendly too!”

The Gluten Free Secret Everything Sauce is already wearing a gold medal from the Outstanding Food Producer Awards.

The Good Chow range of premium condiments is made with quality local ingredients at their new premises in Auckland.

Good Chow has been growing non-GMO soy beans in Gisborne for four years. Franky ‘Mr Soy’ Yang (pictured) is the 4th generation of soybean growers in his family. ‘Mr Soy’ continues to use the traditional Chinese methods of fermenting soybeans to create Good Chow’s quality soy-based products.

For more information visit https://www.goodchownz.com/ Social media: @goodchownz

“The Gluten Free Secret Everything Sauce contains no artificial colours, no artificial flavourings, and no MSG.”

Franky ‘Mr Soy’ Yang

Telegraph Hill: taste above all else

Originating in Hawke’s Bay in 2001, Telegraph Hill remains proudly New Zealand made, crafting bold, premium flavour experiences that elevate everyday meals. In 2025, the brand entered a fresh chapter under Goodfood Group, launching a new look that reflects its artisan roots while standing out in the grocery aisle.

The portfolio spans Extra Virgin Olive Oil, flavoured olive oils, balsamic drizzles, vinaigrettes, and creamy dressings. Hand-crafted in small batches with premium New Zealand ingredients, Telegraph Hill brings a distinctive local edge to supermarket shelves. A key point of difference is the use of 100% NZ Extra Virgin Olive Oil in many products, delivering superior flavour and nutritional benefits.

The flagship Extra Virgin Olive Oil has won more than 100 awards across New Zealand, Australia, and Japan, including Best in Show at the 2024 NZ Extra Virgin Olive Oil Awards. Fresh, grassy, peppery, and high in antioxidants, it represents the boutique quality for which New Zealand olive oil has become renowned globally.

Alongside this heritage product, Telegraph Hill has expanded its range with innovative new offerings while retaining shopper favourites. Highlights include the Pineapple, Chilli & Kawakawa Dressing, which balances sweet pineapple with the aromatic pepper notes of native kawakawa, and the NZ Bush Honey & Mustard Dressing, a creamy, tangy twist on a classic made with real New

Zealand honey and whole mustard seeds. These sit alongside flavour heroes such as Roasted Garlic Olive Oil, Chilli & Sicilian Orange Olive Oil, and the indulgent Truffle Olive Oil — restaurant-quality shortcuts that remain popular with home cooks.

The Balsamic Drizzles range offers a medium viscosity product that bridges the gap between sharp vinegars and sticky glazes. Versatile and easy to use, the drizzles add depth and richness without overpowering a dish, transforming salads, meats, cheeses, or even desserts into something special.

Telegraph Hill’s focus on small-batch, hand-crafted innovation directly addresses consumer demand for premiumisation, distinctive New Zealand flavours, and convenient products that make mealtimes easier. For retailers, this creates a trade-up opportunity in a category that has seen limited flavour innovation, helping to drive value growth while keeping loyal shoppers engaged with trusted staples.

“At Telegraph Hill we believe in Taste Above All Else. Our mission is to make delicious food ridiculously easy, so shoppers can create restaurant-quality meals at home,” says Danique Faber, Sales & Marketing Director, Goodfood Group.

Contact: For more information or to order Telegraph Hill products, email info@telegraphhill.co.nz, find us on Upstock or call 0800 258 376.

MADE IN NZ

From premium chocolates and free-range farms to pioneering winemakers and beloved household names, New Zealand boasts a rich tapestry of exceptional food and drink. We spoke with some of the passionate producers behind these proudly homegrown brands.

Family ties, and vine roots that run deep

When Agnes and Hermann Seifried sat at their kitchen table in 1972, hand grafting grape vine cuttings onto rootstock, they could not have imagined that in 2025, they would be celebrating their 50th wine vintage.

As one of a handful of modern era winemaking pioneers in New Zealand, Agnes and Hermann have nursed these early plantings on a tiny vineyard in Upper Moutere, near Nelson.

The Seifried family

“The new Seifried branding reflects a sense of place – and of family. Where the same beautifully crafted wines now show the very hands-on approach.”

Now, alongside their three grown children, the Seifried family have a multi-generation wine business. “Having the kids all come home and now working alongside Hermann and I has been a dream. Each has their own areas of interest and expertise, and we work together very well,” says Agnes.

The new Seifried branding reflects a sense of place – and of family. Where the same beautifully crafted wines now show the very hands-on approach. From grafting, planting, growing, harvesting, winemaking and bottling – every bottle of Seifried wine has been carefully nurtured through each step.

Anna Seifried says “our wines really are more than just a brand on a bottle – they represent us as a family. Now each bottle has this signature on it. What can be more personal or authentic than that?!”

With the launch of a new look label in 2025 to celebrate their 50th vintage, the Seifried name is still forefront on each label and the core values that have underpinned the success of this winemaking family remain unchanged. Hard work to consistently produce outstanding value-for-money wines that deliver flavours and quality well beyond their price point in the marketplace – worldwide and at home.

From a very special corner of the world.

Contact: Anna Seifried, anna@seifried.co.nz, 021 533 890

Made in NZ

Queen Anne: 100 years of premium New Zealand confectionery

Queen Anne is celebrating 100 years of crafting premium chocolates in New Zealand. Founded in 1925 by Adams Bruce Ltd, Queen Anne became an enduring confectionery brand – trusted by generations of Kiwis for quality and indulgence.

Still independently owned by the founder’s granddaughter Sarah Adams and made in Christchurch, Queen Anne combines quality chocolate with locally sourced ingredients, reflecting New Zealand’s unique food story. Canterbury walnuts, South Canterbury berries and Otago apricots are carefully selected to create products with provenance and premium appeal – a point of difference in today’s competitive confectionery market.

Sarah Adams explains: “Our range spans nostalgic Kiwi favourites such as the iconic Chocolate Fish and Marshmallow Bars alongside premium boxed chocolates, trading shoppers up in both the gifting and seasonal categories. This balance of heritage and innovation provides retailers with strong consumer recognition, proven repeat purchases and opportunities for premium margin growth.”

As consumer demand continues to shift toward authentic, locally made products, Queen Anne is well positioned to deliver on those values by combining a century of brand trust with the modern shopper’s preference for quality and provenance.

Celebrating the 100th Anniversary, Queen Anne builds on its legacy as a premium Kiwi confectionery brand – driving sales through heritage, taste and a strong ‘Made in New Zealand’ story.

For retailers, it’s an opportunity to showcase a proven Kiwi favourite with enduring shopper appeal and premium growth potential. For orders contact www.alliancemarketing.co.nz

New toppings from The Longest Drink In Town

Since 1968, The Longest Drink In Town — with its iconic blue and red giraffe — has been a Kiwi favourite, appearing on cups in dairies, ice cream parlours, cafés, and takeaways for milkshakes and thickshakes. In the summer of 2012, the brand took a step further, with The Longest Drink In Town milkshake syrups filling those cups too.

Now, for the first time, this unique Kiwiana brand is expanding into a new range of Dessert and Ice Cream Toppings. Bright, vibrant, and fun, these toppings are designed

“Queen Anne combines quality chocolate with locally sourced ingredients, reflecting New Zealand’s unique food story.”

to delight kids of all ages. With playful animal characters and delicious flavours, they’re set to become family favourites.

The range includes three exciting flavours:

• Raspberry Jellyphant – a ruby-red jelly topping with a sweet raspberry flavour, perfect with vanilla ice cream and chocolate chips.

• Bubble Gummy Bear – a candy-pink jelly topping with a nostalgic bubblegum flavour, ideal for cupcakes or Neapolitan ice cream.

• Lemon Meringutan – inspired by lemon cheesecake and lemon meringue pie, this tangy topping is great on ice cream, cakes, and pancakes.

Available now from Delmaine Fine Foods.

Phone: 0800 335 624 (0800 DELMAINE)

Waitoa Lite & Crispy Chicken

As demand for health-forward meal solutions continues to grow, Waitoa Free Range Chicken is stepping up with a new offering designed to meet evolving shopper preferences in the frozen aisle. Introducing Lite & Crispy Chicken – a pioneering product that delivers on both taste and nutritional appeal.

Leveraging on the success seen in adjacent categories, Waitoa is bringing this better-for-you approach to frozen chicken. Their new product, Lite & Crispy Chicken, is full of feel good flavour, made with 100% New Zealand Free Range Chicken and delivering fewer carbs than standard crumbed chicken.

This product aligns with key shopper demands in New Zealand: it’s high in protein, contains no added hormones, no artificial colours, flavours or preservatives and is designed for easy preparation (oven-baked or air-fried). Ideal for busy households seeking convenient yet wholesome meal options.

Waitoa Lite & Crispy Chicken offers an opportunity to elevate your frozen portfolio with an on-trend solution that resonates with the health-conscious consumer. It’s lighter, full of flavour, and backed by the trust and quality of the Waitoa brand.

Now’s the time to rethink what frozen chicken can be. Waitoa’s Lite & Crispy isn’t just another crumbed chicken product, it’s a signal of where the category is headed. For more information on stocking Waitoa Free Range Lite & Crispy Bites, contact your Waitoa representative, visit https://www.waitoafreerange.co.nz/ or call 0800 800 785.

“Waitoa Lite & Crispy Chicken, is full of feel good flavour, made with 100% New Zealand Free Range Chicken”

DELICIOUS DELI TREATS

Cheeses and deli products are perfect for easy platters, special occasions, and the upcoming festive season.

The Foodstuffs team told FMCG Business: “October marks NZ Cheese Month and the announcement of the NZ Wine Awards, an ideal time to spotlight the evolving world of specialty cheese. Globally, we’re seeing a ‘cheese renaissance’ with consumers embracing bold flavours, artisanal craftsmanship, and cheeses with a story. International varieties like burrata, paneer, and queso quesadilla are gaining popularity, while traditional favourites, such as cheddar and parmesan, remain strong.

“In New Zealand, soft white cheeses like Camembert and Brie continue to lead the deli category, reflecting a preference for creamy, indulgent textures. Semi-soft yellow cheeses also perform well. However, traditional cheeseboards are seeing less engagement, with shoppers shifting toward more functional, snackable formats that suit modern lifestyles. Innovation is thriving. Cheesemakers are blending traditional techniques with new flavour profiles and wellness trends. Sustainability is also a key focus, with local producers like Whitestone,

Puhoi Valley, and Barrys Bay leading the way in responsible sourcing and storytelling.

“With cheese and wine in the spotlight this month, there’s a strong opportunity to inspire customers through curated pairings, in-store tastings, and digital content. Specialty cheese is no longer just a trend, it’s a transformation, and New Zealand is playing a central role in its evolution,” says the Foodstuffs team.

We also checked in with the Woolworths NZ team to see what’s trending in their supermarkets. They shared: “With the rising cost of cheese, we are seeing customers look for alternatives to ‘the norm’. Although Block Cheese is still a household staple for many households, instead of buying a large block of cheese, customers are opting for other formats, such as Grated, Sliced and Snacking Cheese. More care and time is taken to carefully plan the household ‘cheese needs’. These cheese formats offer convenience, time saving, portion control, and a dairy snack for the adults and kids seeking a dairy component in their diet.

“Cottage Cheese continues its strong resurgence and is currently

growing over 40% vs LY, with the help of social media, and is offering high protein and versatility.

“Deli Cheese sales are achieving some growth despite increasing costs, and subsequent retail increases. Outside the larger segments such as Camembert, Brie, and Blue cheese, we are seeing growth in most of the other segments. The growth in Specialty Cream Cheese is no surprise as it is one of the most affordable cheeses to put on a cheese board and Kiwis love it!”

Goodfood Group – Fresh look and exciting new products driving summer sales

“At Goodfood Group we’re passionate about bringing the world’s finest food products to New Zealanders’ tables,” says the team.

Goodfood Group is the number three manufacturer in Speciality Cheese (Circana, 6 months to 3/8/25), representing trusted brands including Food Snob, Moondarra, Emborg, Coombe Castle, Meredith Dairy, Paramareggio, Applewood, Mexicana, Belton Farms, La Panzanella and now Telegraph Hill, the artisan olive oil and condiments producer.

The Summer and Christmas season is a critical trading window, accounting for a third of annual Deli Cheese sales between December and February. Shoppers are especially receptive to new products during this period, making innovation and strong in-store visibility key to driving trial and basket spend.

Food Snob is arriving on shelf with a fresh new look designed to engage shoppers in-store. The refresh is supported by exciting launches, including Danish White Cheese with Chilli 100g and Garlic & Parsley 100g, both convenient small-format marinated packs that deliver fresh flavour without waste. Food Snob Manchego, a 12-month

“Food Snob is arriving on shelf with a fresh new look designed to engage shoppers in-store.”

GOOD TASTE IS everything

category insights

aged Spanish sheep’s milk cheese, offers nutty complexity with a firm, crumbly texture. Mediterranean Greek-style Cheese 100g provides a single-use pack ideal for salads or platters. Completing the range, Green Olives with Orange & Coriander 120g add a vibrant citrus-spice twist, perfect for entertaining.

“We’re also extending into the growing Cheddar category with Belton Farms’ award-winning English cheeses. Red Fox is a rich aged Red Leicester with a distinctive crunch, while Silver Fox is a premium White Leicester with nutty, creamy depth,” says the team.

“With our expanded portfolio, Goodfood Group delivers variety, quality and innovation to help retailers capture growth this summer.” Head to www.goodfoodgroup.co.nz or email info@goodfoodgroup.co.nz for queries.

Zany Zeus

Zany Zeus is a 100% New Zealand-owned, and locally operated artisan dairy company based in Wellington.

“With over 25 years of experience, we specialise in crafting highquality cheeses and dairy cultures using time-honoured techniques and locally sourced ingredients,” explains the Zany Zeus team.

“We’re passionate about delivering the best possible products and service to customers across the country and beyond.

“From luscious Greek yoghurt to our award-winning cheeses and cultured products, Zany Zeus offers a range of organic and conventional options, all rich in flavour and authenticity. These handcrafted creations have earned numerous accolades at the NZ Champions of Cheese Awards, with our Ricotta and Crème Fraîche recently taking home gold. Once you try our award-winning products, you won’t want to eat anything else.

“Our commitment to quality and innovation continues to set us apart in the artisan dairy industry. Zany Zeus products are highly regarded in restaurants and homes alike, helping Kiwis create wonderful dishes the whole family can enjoy,” says the team.

“Sold throughout New Zealand and now expanding into overseas markets, Zany Zeus remains proudly local – focused on exceptional flavour, expert craftsmanship, and the joy of sharing great food.”

Contact: sales@zanyzeus.co.nz www.zanyzeus.co.nz

43 Seaview Road, Seaview, Lower Hutt 5010

PREPACKED DELI

“Zany Zeus remains proudly local – focused on exceptional flavour, expert craftsmanship, and the joy of sharing great food.”

FMCG Business team endeavours to produce a monthly snapshot of category news and highlights, based on information from participating clients, plus a table of the freshest data available at time of print. If you wish to contribute news for upcoming category reports, please contact trubanowski@fmcgbusiness.co.nz

Fish & Seafood

New Zealand’s seafood industry plays a key role in our economy, contributing around $2 billion in export earnings and employing more than 16,500 people, who provide New Zealand and the world with high-quality, nutritious and great-tasting seafood.

Did you know that mussels are a nutritional powerhouse, packed with high-quality protein, omega-3 fatty acids, and essential vitamins and minerals like iron, zinc, iodine, and vitamin B12?

Including mussels in your diet can support heart and brain health, boost the immune system, aid in energy levels and red blood cell production, and promote healthy skin, hair, and nails. Furthermore, mussel farming is an eco-friendly practice that benefits the environment by filtering water and having a low carbon footprint.

New Zealand green-lipped mussels are indigenous here and also known as the greenshell mussel, kuku, or kutai.

The mussel brand making waves

The Kutai Guy is a whānau-led business that has quickly grown its premium, ready-to-eat mussel range into an online sensation and retail success story.

Consumer uptake and brand growth have been strong, expanding into supermarkets and specialty retailers across New Zealand. The range features three standout SKUs - Sweet Chilli, Garlic Butter, and the newly launched Natural flavour.

Recognition has followed quickly. At the 2025 Outstanding NZ Food Producer Awards, Sweet Chilli Smoked Mussels secured Gold for the second year running, while Garlic Butter and Natural both took Silver - cementing the brand’s reputation for excellence.

Each mussel is hand-shelled with care and traditionally smoked in small batches in the Far North, delivering an authentic, smoky flavour that keeps customers coming back. The accolades cap a year of rapid brand growth online, where The Kutai Guy’s avid social media community has topped 45,000, with behindthe-scenes and recipe videos clocking over 4 million views.

“We’re not just selling mussels – we’re sharing our values, our culture and our love of great kai,” says founder Zarn Reichardt.

Combined with retail distribution growth, this momentum is translating into strong in-store demand and brand loyalty - it’s a New Zealand made seafood sensation with a story.

Now is the time to range The Kutai Guy in your seafood department.

For more information please contact Zarn Reichardt –orders@thekutaiguy.co.nz or phone 021 118 7539

“The range features three standout SKUsSweet Chilli, Garlic Butter, and the newly launched Natural flavour.”

The FMCG Business team endeavours to produce a monthly snapshot of category news and highlights, based on information from participating clients, plus a table of the freshest data available at time of print. If you wish to contribute news for upcoming category reports, please contact trubanowski@fmcgbusiness.co.nz

COOL DELIGHTS

Delicious ice creams and dessert innovations

New Zealand leads the world in per capita ice cream consumption, with Kiwis enjoying an average of 28.4 litres per person annually. Ice cream is a year-round treat here, not just a summer indulgence.

The Foodstuffs team shared: “The category continues to grow, driven by indulgence, innovation, and evolving shopper preferences. Despite economic pressures, consumers still see ice cream as an affordable luxury. Many are trading up to premium formats for at-home indulgence, while others seek value in bulk and family-sized options.

“Multipack stick formats are outpacing traditional take-home tubs, a trend expected to continue. Health-conscious shoppers are gradually embracing low-fat, and plant-based options, while frozen yoghurt is gaining traction among younger consumers. Localism is also influencing purchasing decisions, with demand rising for small-batch, NZ-made products.

“Convenience is key. E-commerce and delivery-friendly formats are growing, and single-serve options remain strong in convenience channels. Social media is playing a bigger role in driving demand for viral products, especially among younger audiences.

“In contrast, the frozen desserts category - which includes cheesecakes, fruit pies, and cookie dough - is just 10% the size of ice cream and has declined over the past year. The biggest opportunity lies in individual portions, as current ranges skew heavily toward family-sized formats. With household sizes changing, there’s a clear gap for products that cater to solo or smaller households,” says the Foodstuffs team.

An award-winning ice cream for dedicated chocolate lovers

“We are over the moon to have won a haul of medals at the 2025 New Zealand Ice Cream & Gelato Awards,” says the Lewis Road Creamery team.

“A favourite among our dedicated ice cream lovers, we are delighted that our Chocolate Truffle ice cream won Gold in both the Premium Chocolate and Premium Flavoured categories — and was also named Overall Category Champion for Premium Flavoured Ice Cream. ph 0508 666 269

Swolefoods Protein Ice Cream: Indulgence redesigned for the modern consumer

Swolefoods began with a simple promise: make better choices taste amazing. Director Taran Machra (Taz) explains: “Our new Protein Ice Cream delivers on that promise with a rich, creamy texture and flavours people actually crave. Protein is high, sugar is low, it’s low carb, gluten free and the experience feels like a treat rather than a trade-off. In its first months, the range has earned quick traction in petrol and convenience along with select Foodstuffs stores and coming to Woolworths this summer. We are seeing repeat purchases and strong word of mouth from shoppers who want flavour first and benefits built in.

“Swolefoods is a recognised social media brand with a highly engaged following, and customers regularly share pantry shots, post-gym scoops, and weekly restocks across our channels. That community validation shows up in store as repeat buys and strong word of mouth. It fits real life as a post-gym refuel, a weeknight dessert, or a smart grab-and-go from the freezer

“What sets Swolefoods apart is balance. We pair macros that make sense with straightforward ingredients and classic flavours. Retailers tell us the product earns its space through incremental buys. A shopper discovers it as a healthier impulse, then returns to stock up for the week.

“If you are ranging better-for-you desserts, Swolefoods Protein Ice Cream brings a new shopper to the freezer, lifts basket value, and keeps loyalty high. When flavour leads, better habits follow,” says Taz.

Currently available with Bidfood via the MyBidFood portal.

Contact Taz at info@swolefoods.co.nz

Swole Cakes: Fluffy protein pancakes shoppers actually crave Breakfast is where better habits begin, and Swole Cakes make it simple, suggests Swolefoods Director Taran Machra (Taz).

He explains: “Our high-protein pancake premix gives shoppers a café-worthy stack without the sugar hit or complicated prep. Just add water, cook, and serve. The result is light, fluffy pancakes in minutes with protein to keep you full and focused. Early feedback is clear. People love the taste with no ‘protein’ aftertaste, the convenience for busy mornings, and the versatility for snacks or post-workout refuels.”

“We launched with hero flavours like Original, Chocolate and Unicorn. Each was developed to taste like the pancakes you grew up loving, only smarter. Clean ingredients and purposeful macros set the mix apart, while our brand voice keeps it fun and approachable. Shoppers tell us they want food that works as hard as they do. Better carbs, lower sugar, real flavour, and zero fuss.”

Why stock Swole Cakes? It solves multiple missions in one product. Breakfast, lunchbox filler, weekend treat, or a base for savoury meals. “It pulls new shoppers into the baking aisle who are seeking high-protein and low-sugar options, then keeps them coming back with reliable results,” says Taz.

“We are actively expanding across New Zealand and are ready to partner with retailers who want a premium, better-for-you staple that customers will return for again and again.”

Contact Taz at info@swolefoods.co.nz

“Our highprotein pancake premix gives shoppers a caféworthy stack without the sugar hit or complicated prep.” Swolefoods Director

Taran Machra

“Despite economic pressures, consumers still see ice cream as an affordable luxury.”

Frozen delights from Ferrero

Nutella’s Frozen Bakery range and Kinder Bueno White Cones launch nationwide this month, bringing café-style quality and frozen favourites to Kiwis.

As the #1 choc-hazelnut spread in New Zealand*, Nutella is a household favourite known for making everyday moments sweeter. Now, the iconic brand is expanding beyond the jar with the launch of a frozen bakery range, bringing café-style delights conveniently into Kiwi homes.

The Nutella Croissant

What’s better than a freshly baked croissant? One with a creamy Nutella® centre. Prepared then frozen to lock in freshness, simply bake at home to enjoy a crisp, flaky pastry with a delicious Nutella® heart — perfect for anytime of the day.

The Nutella Muffin

Soft, moist, and filled with Nutella®, these muffins are crafted with sourdough and yoghurt for an authentic bakery texture. Ready to

FROZEN DESSERT

enjoy after thawing — or warmed quickly in the microwave — they’re a simple way to share deliciousness with the whole family.

Jenna McCormick, Senior Trade Marketing Specialist for DKSH says: “We’re excited to introduce the Nutella Croissant and Muffin to New Zealand. These products highlight Nutella’s versatility while bringing a true café-style experience into Kiwi homes.”

Available this month, Nutella Croissants and Muffins (packs of four, RRP $12) can be found at selected New World and Pak’nSave stores nationwide.

Kinder Bueno White Frozen Dessert Cone

Building on the success of the Kinder Bueno Classic Cone, Ferrero is introducing a NEW white chocolate variant, inspired by the popular Kinder Bueno White Chocolate bar. Featuring a creamy hazelnut filling, a crunchy wafer cone, and crisp toppings, it’s available now at Woolworths and selected New World and Pak’nSave stores nationwide.

For further information, please contact DKSH Services New Zealand at cs.servicesnz@dksh.com.

*Circana Scan data NZ Grocery Value (Dollars 000s), MAT to 03/08/2025

The FMCG Business team endeavours to produce a monthly snapshot of category news and highlights, based on information from participating clients, plus a table of the freshest data available at time of print. If you wish to contribute news for upcoming category reports, please contact trubanowski@fmcgbusiness.co.nz

NZ consumers are redefining wellness

Aaron Tang Account Manager Circana New Zealand

The Health and Wellness category is no longer a niche; it’s a cultural movement. Consumers are redefining wellness by prioritising holistic wellness that spans physical, digital, and emotional wellbeing. In turn, brands are responding with innovation that blends science, storytelling and emotional resonance. From supplements to functional food, the category is being reshaped by generational changes, digital-first engagement, and a surge in natural formats. Wellness is now a daily ritual, not a luxury.

The Kiwi consumer

The New Zealand consumer has a desire for sustainable products, transparency from brands, and they show loyalty to local brands in their purchasing

decisions. As Kiwis navigate the pressures of rising living costs, they are increasingly looking for value, with scepticism towards premium pricing unless it’s backed by clear benefits. This presents both a challenge and an opportunity for brands to respond with authentic value-driven offerings.

When it comes to health and wellness, Kiwis are shifting their behaviours to embrace proactivity and preventive care. There is strong focus on nutrition, mental wellbeing, and natural remedies as they look to invest in their long-term health.

A 2022 Consumer NZ survey found that more than half of New Zealanders take supplements or natural remedies daily, with vitamin C, magnesium, and probiotics leading the way, and this number is unlikely to drop anytime soon.

iStockphoto.com/Jelena Stanojkovic

Supplements

Supermarket/Functional Foods

Despite a 30% rise in food prices since 2019, New Zealand’s supermarket sector and suppliers are actively responding to the challenge. We have seen an increase in product innovation with “free-from” and “better for you” items hitting the shelves, as well as “functional” foods and beverages coming through in the market. Functional beverages such as kombucha, coconut water, and sodas have seen a 22% increase in units sold in the last year. So, it’s no surprise that three out of four FMCG suppliers in NZ are prioritising new product development, especially in health and wellness categories.

Similar to supplements, we are seeing local brands leading the charge, with Good Shi*t Soda bringing to market their world’s first Pre + Pro Synbiotic soda that focuses on gut health, fibre, and probiotics in a tasty soda format.

Moodi Blends is also proudly locally owned as they promote emotional wellness through functional beverages. Designed in NZ and founded with the intent to blend science-backed formulas with drinkable rituals, they offer plantbased, enjoyable blends targeting mood, gut health, sleep, and energy. They’ve disrupted the wellness category by shifting focus from physical to emotional wellbeing. Their vibrant flavours, bold

branding and Gen-Z marketing have created real buzz and lead to multiple sell-outs.

The Future of Wellness

Health and Wellness in NZ is more than a category; it’s a cultural shift. To succeed in this space, brands must go beyond product innovation and embrace values that resonate with Kiwi consumers. This includes local ingredient sourcing, clear labelling, and sustainable practices. There’s also a growing opportunity to partner with Māori and Pasifika communities, ensuring wellness offerings reflect authentic cultural values and traditions. Also, as technology becomes a key enabler of personalised health journeys, exploring the role of AI in meal planning and wellness tracking presents a compelling frontier.

The future of wellness in New Zealand is connected, conscious, and uniquely Kiwi. Brands that embrace this shift will not only grow, but they’ll also help Kiwis live healthier, more empowered lives.

Sources Circana State of the Industry 2024

Circana MarketEdge Grocery MAT 07/09/25

https://www.consumer.org.nz/articles/why-are-natural-health-productsso-popular

https://www.grandviewresearch.com/industry-analysis/australia-newzealand-dietary-supplements-market-report

“When it comes to health and wellness, Kiwis are shifting their behaviours to embrace proactivity and preventive care.”

iStockphoto.com/PeopleImages

Lisa’s: Leading the way in hummus & dips

Since 1994, Lisa’s has been proudly Kiwi made and loved. As New Zealand’s first hummus brand, Lisa’s shaped the way Kiwis enjoy dips and spreads, growing into the country’s #1 Hummus & Dip brand* – trusted for bold flavours, consistent quality, and creating food moments that bring people together.

In 2025, Lisa’s proudly joined the Sanitarium family, an exciting milestone that unites two muchloved Kiwi brands with a shared vision of delivering better choices for everyday living. This partnership brings new energy and scale, ensuring Lisa’s continues to lead the way in the dips and spreads category while staying true to its roots of quality, flavour, and innovation.

Lisa’s is more than just hummus – it’s a versatile kitchen staple that elevates everyday meals and entertaining alike. Whether spread on sandwiches, paired with veggie sticks, or shared on platters, Lisa’s has become a fridge essential for Kiwi households. With a wide range of flavours – from timeless classics to bold innovations – the brand

health & wellness

continues to inspire creativity in kitchens nationwide. Looking ahead, Lisa’s is excited to launch new 380g Caramelised Onion Hummus – a larger format of the top-selling flavour in the portfolio. Perfect for families, entertainers, and hummus enthusiasts, this innovation builds on the success of the existing 380g range that is driving category growth* by delivering more of what Kiwis love.

Lisa’s continues to strengthen its place on shelves and in homes across New Zealand.

As we head into summer, Lisa’s is ready to earn pride of place in Kiwi fridges and on platters at every occasion. With products crafted locally and designed for the way New Zealanders love to live, Lisa’s remains a trusted favourite – easy to find, easy to use, and always easy to enjoy.

Lisa’s – elevating everyday eats. Follow us @lisashummusnz or visit lisas.co.nz for inspiration.

*Sources: IRI scan, NZ Grocery 52 weeks to 24/08/2025

EM’s POWER: Power -packed snack with a blueberry glow

Snack time just got a whole lot brighter. Em’s has redefined convenience and nourishment with the launch of Em’s Power Blueberry Bars and Bites – delicious, soft and satisfying alternative to the usual grab-and-go. It’s like porridge got a glow-up, bowl free and without the boring bits. Think juicy blueberries, cheeky choc, and a soft oaty base, portioned perfectly and totally portable.

Em’s has always been about empowering better choices. From athletes needing nutritious sustenance and energy to go, through to professionals powering through back-to-back meetings and anyone craving a wholesome snack. Em’s delivers on taste, nutrition, and convenience. Each bar or bite is crafted with natural ingredients, free from fuss, but ready to go the distance.

The Blueberry flavour is more than a snack; it’s a vibe. Think fruity, juicy notes balanced with a choccy hit, nestled in that signature Em’s oaty goodness. It’s portable porridge with only the best bits, designed to slip into your gym bag, handbag, or backpack. Whether it’s midmorning at your desk, pre-workout at the gym, or on the go between school runs, Em’s Power Blueberry is nourishing, full of flavour and ready when you are.

Proudly made in New Zealand, Em’s snacks reflect a commitment to quality and conscious food choices. This launch is not just about flavour – it’s about redefining what it means to snack smart, feel good, and keep moving. Blissfully Blueberry. Powerfully Em’s. Contact your local Cookie Time franchisee, or call CTL Head Office on 0800 COOKIE.

Nourish your life with Nibblish

At Nibblish, we’re all about the choices that nourish you. The ones that help you live a life full of goodness, joy, vitality, and abundance.

Sometimes that means getting the basics right - eating your veggies, getting enough sleep, smashing out that gym workout. Other times, it’s about choosing things that light you up. The spontaneous dance party, the chocolate treat, or just having fun for the sake of it. Because a truly nourished life is about balance - the good stuff and the good times.

Our new look is a bold reflection of this belief. Bright, joyful, and full of energy, it’s designed to feel as vibrant as the life you’re choosing to live - and as real as the fruit inside every pack.

Made with premium, hand-picked fruits that are gently baked (with no added bad stuff), we’ve locked in all the natural fruit goodness for a genuinely better snack. One that tastes amazing, feels good, and fits into

your everyday. No fuss, no guilt, just real fruit doing what fruit does best. This rebrand isn’t just about looking fresh. From the snacks we craft, to the way we show up on shelf, it’s about making sure everything we do helps you nourish your body, mind, and life. Head to nibblish.com to see how you can nourish your life with Nibblish.

Nourish your life

sugar free

Convenient healthy treats

Rising rates of diabetes and obesity have led many Kiwis to seek healthier alternatives, boosting demand for sugar-free and low-sugar products.

These products appeal to a wide range of consumers who are following keto, or lowglycaemic diets, or to help with weight management.

Major retailers are now dedicating shelf space to sugar-free options, including innovative snacks and treats, often within health-focused aisles. There is also a growing demand for convenient, low-sugar and on-the-go products.

Tic Tac Two: A bold sugar-free innovation hits

New Zealand

Tic Tac has unveiled its boldest innovation to date: Tic Tac Two, a sugar-free range designed to bring a playful twist to the refreshment category.

This launch marks a milestone in Tic Tac’s evolution, reimagining familiar flavours for today’s adventurous, on-the-go consumer.

Making its New Zealand debut this month, Tic Tac Two introduces two exciting flavour pairings:

• Raspberry & Lemon –A vibrant blend of juicy

raspberry and zesty lemon flavours^, delivering a fruity burst that excites and stimulates.

• Fresh & Mild Spearmint – A refreshing balance of cool spearmint and gentle mildness, offering both revitalisation and calmness.

“Tic Tac Two is a great addition for retailers looking to tap into the growing demand for on-the-go products”

Azzurra Puricelli, Head of Marketing & New Business at Ferrero Australia

Each Tic Tac Two is twice the size of the original Tic Tac and crafted with two distinctive layers, creating a taste experience in every flip. With a silky texture and embossed Tic Tac branding, this new format brings innovation to the mint aisle, pushing the boundaries of what consumers expect from sugar-free refreshment.

Azzurra Puricelli, Head of Marketing & New Business at Ferrero Australia said: “This launch positions Tic Tac as the perfect refreshment for on-the-go occasions, introducing a playful twist for consumers’ evolving preferences. We’re continuing to innovate and are confident Tic Tac Two is a great addition for retailers looking to tap into the growing demand for on-the-go products”

Tic Tac Two is now available nationwide in supermarkets and retailers, in 38.5g packs.

^Contains artificial fruit flavours

For further information, please contact Ferrero Australia’s appointed distributor in New Zealand, DKSH Services New Zealand at cs.servicesnz@dksh.com.

Many Kiwis seek healthier alternatives

High protein innovation disrupts wraps category

Farrah’s is excited to launch its NEW Low Carb High Protein Wraps, the first high protein wraps to hit supermarket shelves in New Zealand.

Delivering category-disrupting innovation, these wraps join Farrah’s successful Low Carb range to meet the rapidly rising demand for protein-packed products and make hitting your protein and nutrition goals both delicious and convenient.

With 11.2g of protein per wrap, they’re packed with 4 times more protein than Farrah’s White Snack Wraps. From gym-goers and outdoor enthusiasts to meal preppers and macro trackers, they are perfect for active consumers seeking balanced meal options to fuel performance. With only 4.2g of carbs per wrap, they’re also ideal for those living a keto-friendly or low-carb lifestyle.

“We’ve pushed the boundaries of innovation to craft the perfect protein-packed base that doesn’t compromise on quality or taste,” says Jasmine Currie, Farrah’s Head of Marketing. “From breakfast burritos to quick lunch wraps, quesadillas to burgers, Kiwis can now easily boost their protein intake at any meal!”

True to Farrah’s commitment to quality, these wraps are vegan-friendly, yeast and dairy-free, and proudly flame-baked right here in New Zealand.

Farrah’s NEW Low Carb High Protein Wraps roll into supermarkets nationwide from Monday 13 October 2025. For more information contact your Twin Agencies representative or visit www.farrahs.co.nz

ecostore Haircare: new look, new products and New Zealand’s #1 in shopper loyalty

ecostore Haircare holds the #1 spot* for shopper loyalty across New Zealand’s total haircare category — including mainstream brands, says the ecostore team.

Building on that trust, the leading sustainability brand has refreshed its haircare range, curating clean and effective formulas that offer both choice and nourishment, while staying true to its environmental ethos.

“A pioneer of ingredient transparency more than 30 years ago, ecostore continues to lead with responsibility and integrity.”

An emerging trend in the market is the ‘skinification’ of everyday care; consumers are now bringing skincare expectations to their daily routines, seeking gentle, nourishing ingredients that support long-term hair and scalp health. ecostore’s updated range meets this need with pH 5.0 formulations, each featuring hydrating New Zealand harakeke for healthy, nurtured locks. Designed to be safe for the whole family, the range delivers proven performance without compromise.

Fan favourites including Daily Hydration, Volume & Shine, and Ultra Sensitive shampoo and conditioner duos remain core to the line-up, and consistently perform in the eco-grocery category, reinforcing ecostore’s strong loyalty base. New additions now target two of the top consumer concerns: Deep Nourish replenishes dry, damaged, or

textured hair, while Scalp Relief 2-in-1 gently soothes dandruff-prone or itchy scalps.

The refresh also introduces a standout new product: Conditioning Detangler, a leave-in formulation with argan and avocado oils to nourish, smooth and moisturise.

Responding to demand for value and sustainability, 600ml formats in Daily Hydration and Volume & Shine duos have been added, offering savings in both cost and plastic. Early results are strong, with Grocery sales up 88.8% year-on-year.

With simplified labels, science-backed formulations and only safe, effective ingredients, the updated range recognises that busy households are choosing fewer, better products. ecostore remains committed to its founding ethos: “everything you need, nothing you don’t.”

A pioneer of ingredient transparency more than 30 years ago, ecostore continues to lead with responsibility and integrity. Today, consumers expect products that are proven, sustainable and designed with care, without compromise or greenwashing.

For retailers, the message is clear: Proven performance, trusted care — it’s why ecostore Haircare holds the #1 spot in shopper loyalty.

*Quantium Loyalty Data - Rolling 52wks - 27/7/25

What’s

All new HERDD pet care is here

Next-gen FMCG pet care, made in NZ. Affordable, high-quality pet hygiene with zero plastic – and paws for a meowment, ‘cause this is what rainbows smell like! You may have seen HERDD pet litter on New World shelves, it’s also fully compostable (even the cute bag) and made for all pets. Now seeking retailers and distributors –would you like to join the HERDD? D’ tails HERDD.nz | hello@herdd.nz

A new standard in wellness

From the remote beauty of Aotearoa’s East Cape comes Te Ihi, a wellness range born from UMFcertified Mānuka honey, ancestral wisdom, and modern science. It is a thoughtfully crafted range from raw superfood honey to skincare, oral care, wound care and even pet care. Each product is crafted to nourish, protect and restore your daily wellbeing. Discover the full range at www.teihiwellness.com Kiaora@teihiwellness.com

Korean Style Corndogs

Cheese lovers rejoice! Howler Hotdogs have added two popular Korean Style Corndogs to their range. Mozzarella cheese on a stick (coated in batter) and the “Half and Half” –where half of the sausage inside is replaced with a stick of Mozzarella cheese. Air fryer-friendly and made using quality New Zealand ingredients, consumers can now enjoy this popular street food at home.

Flavoured Pancake

No syrup? No problem. Marcel’s Pancakes have created a pancake with the maple magic already baked in! Their new Maple Pancakes are infused with the golden taste of maple in every fluffy bite. With a delicious swirl of maple sweetness and whispers of caramel, brunch just got the ultimate upgrade.

Available in Woolworths stores

For enquiries call (06) 7550905

For more information visit www.marcels.co.nz

Lime Milkshake: Milk Got Zesty

For more information visit www.howlerhotdogs.co.nz or contact your local KML rep 0800 485 013

This is Lime Milkshake like you’ve never tasted before. Inspired by the classic Kiwi favourite, we’ve redefined it into something fresh, refined, and undeniably premium. Made from pure whole milk and real lime extract, every sip balances bold citrus with a hint of creamy vanilla ice cream. hello@lewisroadcreamery.co.nz 0508 666 269

P&G teams up with Dame Lisa Carrington

Procter & Gamble (P&G) Australia New Zealand have announced their partnership with Olympic champion and world-renowned athlete Dame Lisa Carrington, who will serve as brand ambassador for P&G’s diverse portfolio of products. This collaboration follows the success of their partnership during the Tokyo 2020 and Paris 2024 Olympic campaigns, where Dame Lisa inspired New Zealanders with her remarkable achievements and dedication.

Dame Lisa Carrington, an eight-time Olympic gold medallist and multiple world champion in canoe sprint, embodies excellence, determination, and resilience. Her inspiring journey in sports aligns seamlessly with P&G’s commitment to enhancing lives and fostering connections within the community.

“We are thrilled to partner with Dame Lisa Carrington,” said Neal Reed, Senior Vice President and Managing Director at P&G Australia

and New Zealand. “Her tremendous sporting achievements and dedication to empowering others reflect the core values of P&G. The success of our previous campaigns together has been incredible, and we look forward to collaborating further to engage with New Zealanders and share our commitment to the community.”

As part of this partnership, Dame Lisa will be featured in a series of new campaigns highlighting P&G’s range of products and will continue to participate in community-focused events and initiatives that promote health, wellness, and active living.

“I’m excited to team up with P&G – from Pantene and Olay to Oral-B and Gillette Venus, their products are staples in so many Kiwi homes and are truly loved by families across the country,” said Dame Lisa.

“I’m looking forward to working together to inspire Kiwis to live healthy, active lives and to give back to our communities.”

Tetra Pak offers end-to-end support to launch premium products

Tetra Pak has launched its advanced processing and packaging solutions for the fast-growing Food Supplement and Nutrition (FSN) category in New Zealand and Australia. As Kiwis increasingly seek healthier food and beverage options, FSN products such as protein shakes, probiotic drinks, and vitaminenriched beverages offer convenient ways to support dietary and lifestyle goals.

New Zealand consumers are prioritising natural ingredients and functional benefits, including protein, collagen, and plant-based nutrients. According to Innova Market Insights, this shift reflects broader trends toward wellness and sustainability in food choices.

Boris Munster, Managing Director of Tetra Pak Oceania, says the company is excited to bring its global FSN expertise to local brands. “We see a substantial opportunity in New Zealand and Australia to help brands develop innovative products, improve sustainability outcomes, and reduce

plastic use while enhancing food system resilience.”

Tetra Pak offers endto-end support from concept and formulation to processing and packaging, enabling brands to launch premium FSN products efficiently.

Julie Pillon, Founder of Famous Soda Co., credits Tetra Pak with helping bring The Famous Kids Protein Shake to market quickly, thanks to its innovative packaging and production support.

Taste and texture are key for FSN beverages. Tetra Pak’s Product Development Centers work with brands to refine formulations using advanced processing technology. New smaller carton formats cater to on-the-go lifestyles and are made from renewable materials, supporting shelf life and sustainability. Through its co-packer network, Tetra Pak enables brands to test, scale, and innovate, which helps accelerating time to market while reducing risk.

For more information visit www.tetrapak.com/en-anz

Dame Lisa Carrington

Packaging Forum’s new CEO ready to hit the ground running

Most recently based in Singapore, Craig Miller the new CEO for The Packaging Forum, brings extensive global experience from his time at one of the world’s largest multinational dairy cooperatives, FrieslandCampina, where he served as Senior R&D Manager for the Asia region.

His background spans FMCG, dairy, health and wellness, and packaging, with a strong focus on sustainability and circular economy initiatives— expertise that will help strengthen the Forum’s voluntary product stewardship schemes.

Packaging Forum Board Chair Nick Baker says Craig’s leadership and specific sustainability ecosystem experience will offer valuable insights to members regarding innovative packaging design that considers sustainable end of life solutions.

“We’re delighted to welcome a leader who truly understands the Forum’s purpose and potential,” he says.

Craig is equally enthusiastic, citing the Forum’s commitment to

sustainable waste solutions as a key reason for taking the role.

“I was involved in the early days of the Soft Plastic Recycling Scheme while at Goodman Fielder, so it’s great to come full circle and see how far it has come,” says Craig. He also highlighted the importance of the Forum’s other schemes—Glass Packaging, Food and Beverage Cartons, and Caps and Lids—in delivering industry-led sustainable solutions.

“I look forward to working with our members, as well as industry partners, to innovate and educate, and importantly collaborate on our shared motivation towards a more sustainable circular packaging future in our country,” says Craig.

A father of three, Craig and his Kiwi family are excited to be back in New Zealand. “It’s great to be home. I’m looking forward to meeting and listening to many Packaging Forum members and industry

www.packagingforum.org.nz

Craig Miller, CEO for The Packaging Forum

Competition, Code and Commerce Act changes

Grocery competition has led news bulletins for some months now, with two big initiatives at play, the Government’s push for increased competition, including the ongoing work on the wholesale regime and the changes to the Grocery Supply Code.

The industry has faced a prolonged, heavy regulatory workload with multiple activity streams that often overlap, and the intensity will continue for some time to come. The role of the NZFGC is to be an effective advocate and to support members in navigating this complexity.

In late August, Minister Nicola Willis announced an ‘express lane’ for new entrants to the grocery retail market. Hosted by Ministry for Business, Innovation and Employment, we conducted supplier roundtables with Minister Willis to talk about the current state of the grocery sector, including members’ challenges and some suggested solutions in the weeks before her announcement. Engagements like this are incredibly valuable for sharing members’ perspectives with decision makers on the issues affecting the entire industry, while we work towards quality outcomes.

The proposed fast-track reforms will make it easier for challenger supermarkets to get up and running by addressing and streamlining longterm sticking points like zoning, consenting and building approvals. There are three workstreams: regulatory, enforcement and structural. Much of the proposed change requires legislative and regulation adjustments, which by its nature will take time to work through.

In September, the Government announced the first major changes to the Commerce Act in nearly two decades, updating these ‘rules of engagement’. The reforms aim to modernise the Commerce Commission’s structure and strengthen its ability to ensure competition, particularly in concentrated markets like grocery. Changes include the separation of governance and regulatory responsibilities, with a new independent board overseeing governance. Commissioners, including the Grocery Commissioner, will focus on regulatory and operational matters. The Commission will have new powers to curb unfair practices, to address

creeping acquisitions and predatory pricing, tactics that can entrench market dominance and disadvantage smaller players. Clearer merger rules, with the Commission able to pause or ‘call in’ risky mergers before they are finalised, as well as allow what’s called ‘voluntary undertakings’ - commitments to limit market power as part of merger applications.

Another positive change is the streamlined collaboration approvals, where cooperation that has public benefit will be easier to approve, reducing red tape for businesses working together in good faith.

A significant advancement for suppliers - and a long-standing advocacy point for the NZFGC - is the strengthened protection of confidential information. Historically, many have been reluctant to share information with the Commission due to concerns it could be disclosed under the Official Information Act (OIA). This has no doubt hampered the Commission’s work, so we’re pleased to see that the proposed changes include:

• Confidential information provided to the Commission will be exempt from OIA requests for a decade.

• The Commission will be empowered to issue orders over classes of information, attach release conditions, and maintain protection for up to 10 years.

• Individuals who provide information will be safeguarded against retaliation, with protections modelled on whistleblower legislation. These reforms reflect a genuine recognition of the importance of confidentiality in regulatory processes and will improve the quality of evidence available to the Commission.

The Commerce Commission has welcomed the proposals, which will now proceed through the legislative process, including select committee scrutiny. Members attending our 2025 Annual Conference in Ōtautahi Christchurch will be able to hear directly from the Grocery Commissioner Pierre van Heerden, who we’ll welcome as a speaker.

There’s more to do ahead of us - the NZFGC will submit on behalf of members to ensure supplier perspectives are well represented. Your engagement is highly valued, as it enables us to represent your views, challenges, and potential solutions when working with decision makers to drive progress. Please, get in touch with us, we’re here to support you through.

Grocery Commissioner Pierre van Heerden will speak at the annual NZ FGC Conference in Christchurch.

Made in New Zealand: Burden or badge?

Is “Made in New Zealand” really an advantage?

For FMCG brands, the answer is complicated. It wins you trust and a good story, but it also piles on costs, squeezes your margins, and eventually forces you into the brutal realities of export. It’s both a burden and a badge, and the brands that succeed are the ones who understand it for what it really is.

The cost of local production

Let’s start with the obvious: production in New Zealand is expensive. Labour is costly, and compliance standards are high. Add in the fact that most manufacturers run on smaller volumes than their overseas counterparts, and your unit costs are punishing before your product even leaves the factory floor.

Founders often forget this disadvantage when benchmarking against global competitors. For example, a kombucha brewed in Auckland will almost always cost more per litre than one made overseas. That cost difference flows all the way through to pricing, promotions, and margins. You start behind, and it’s very hard to catch up.

The grip of the duopoly

Then there’s the home market itself. Foodstuffs and Woolworths dominate New Zealand retail, and they don’t hand out shelf space easily. To play in their stores, you need to fund promotions, swallow margin expectations and invest in marketing.

This power imbalance is the elephant in the room. Founders might love to wax lyrical about their values, their brand story, or their packaging. But if you can’t meet the commercial expectations of the duopoly, none of that matters.

Where the Kiwi stamp helps

That’s not to say “Made in New Zealand” is worthless. Far from it.

Globally, New Zealand still signals quality, safety, and ethics. For categories like food, wellness, and products for families, those attributes carry weight. When consumers see New Zealand on a label, they assume it’s well made and responsibly produced.

These are levers that can differentiate you, especially against generic competition. But they’re not enough on their own. A nice provenance story will never compensate for weak pricing strategy, thin margins, or poor retailer execution.

The export reckoning

And here’s the final, brutal reality: every successful New Zealand brand will eventually hit its ceiling and has to look offshore to fulfil its potential.

But exporting from New Zealand is no walk in the park. Freight costs are brutal. Shipping delays cut into shelf life. Currency swings or tariff changes can wipe out margins overnight. And once you land in a new market, you’re often competing against local players with cheaper production and closer distribution.

The brands that make it work are the ones that prepare for this reckoning early. They build supply chains that can withstand distance. They price with currency volatility in mind. They create brand stories that resonate beyond the Kiwi diaspora. And they accept that success offshore means adapting to market realities, not just repeating what worked at home.

The reality check

So, is “Made in New Zealand” an advantage? Yes and no. It buys you trust and goodwill. But whilst it opens doors, it also locks you into higher costs.

The lesson for founders is simple: treat “Made in NZ” as a feature, not a strategy. It’s not the reason your brand will win — but it can sharpen your edge if you pair it with competitive pricing, strong execution, and a willingness to take on the world.

In the end, the Kiwi stamp on your label won’t carry you. But if you can survive its burdens and leverage its strengths, it just might help you punch above your weight.

years of FMCG experience across Australia, New Zealand and the UK. During his time at SC Johnson and McCormick, Dan worked on some of the world’s most recognisable household brands, from Drano to Ziploc. Now, as co-founder of Blueprint, he’s on a mission to help founder brands win in retail, without the guesswork. www.blueprintfmcg.com

Positive business sentiment

Katherine Rich Chief Executive BusinessNZ www.businessnz.org.nz

“A large majority indicated that next year they would invest in several forms of digital technology”

For some businesses, the trading environment in the last few months has been difficult, with many experiencing the inflation that stemmed from Covid and the downturn in demand that followed.

However, Kiwi businesses are resourceful and resilient, and their efforts over recent months can be seen as positive for economic growth.

This resilience is highlighted in BusinessNZ’s latest survey, which indicates a reasonable level of business confidence.

The 2025 Business Sentiment Survey asked businesses whether they expected to authorise more or less capital expenditure over the next 12 months, and received the positive response that a majority (68%) expect to invest the same amount or more than last year, compared with 25% who expect to invest less.

Investment intentions are a good indicator of business confidence, so this result may point towards a coming improvement in the economy.

Also positive were the respondents’ intentions regarding technology investment. A large majority indicated that next year they would invest in several forms of digital technology, including website e-commerce, digital business operations, business automation, AI and more.

Perhaps surprisingly, export companies also indicated a reasonable level of confidence. Asked about their response to recent US tariff decisions, survey respondents expressed a reasonable level of confidence in being able to export at the same rate and for a similar return as in recent years: 73% were confident or neutral, compared with 27% who were not confident.

Consumer demand clearly showed up as an issue in relation to business confidence. Regarding the level of demand for their goods and services, respondents cited challenges, but also said levels of demand experienced by their own business were reasonably good.

The biggest challenge identified by businesses was that of uncertainty.

Asked about their top concerns affecting business confidence, the largest number of respondents pointed to the uncertainty that stems from government policies being changed after each election.

Energy, employment law, business tax, infrastructure policies, and others are among the business-related policies that tend to change following a change in government.

Having laws and regulations changing every time there is an election is very hard on business, bringing difficulties for many business requirements, including financial management, staff management and risk management generally.

Given the survey shows businesses saying uncertainty is their biggest challenge, it is to be hoped that politicians are listening.

The survey shows that more political bipartisanship on business-related policies would bring more stability to the economic environment, and would be greatly appreciated by business.

In summary, BusinessNZ’s latest survey of business sentiment shows businesses are very alert to the political environment and the regulatory burden it produces.

The survey shows firms’ positive investment intentions, for new technology purchases and also capital investment generally.

It indicates a reasonable level of confidence among exporting firms.

And it may indicate we could soon see the beginning of green shoots of growth, as signalled by improving consumer demand.

The Business Sentiment Survey will continue to track key indicators as we see growth returning to the New Zealand economy.

The survey is on www.businessnz. org.nz.

Unfair contract terms

Burying it in the small print

A common belief is that once you’ve signed a contract every term is binding, even if it seems harsh or one-sided. But under the Fair Trading Act 1986 (“FTA”) not every provision in a signed contract will be lawful and therefore enforceable if deemed an unfair contract term (“UCT”).

In 2015 the FTA was updated to prohibit unfair terms in standard-form consumer contracts. In 2022 this protection was extended to small business contracts.

What makes a contract unfair?

A term is unfair if it:

• Would cause significant imbalance in the parties’ rights and obligations;

• is not reasonably necessary to protect the advantaged party’s legitimate interests; and

• would cause detriment if applied, enforced or relied upon.

While the above laws came into effect in 2015 and 2022 respectively, if a contract that was entered into prior to these dates is subsequently varied or renewed then the contract will be subject to the UCT regime.

How are UCTs governed?

The Commerce Commission (“CC”) is responsible for investigating complaints about UCTs. Where it considers a term to be unfair, the CC can apply to the District Court or High Court for a declaration that the term be set aside or amended.

When assessing whether a term is unfair, the CC and the Court will consider factors such as the relative bargaining power of the parties, whether the contract was presented on a “take it or leave it” basis, and the extent to which there was an opportunity to negotiate.

Clauses that grant one party unilateral rights are particularly likely to be scrutinised, for example unilateral termination rights, variation of terms, penalty and price variation clauses.

Recent law changes in Australia provide some insight into how New Zealand’s position on UCTs may evolve.

What Australia shows us

Australia previously introduced similar protections to New Zealand but went further in November 2023. It is now illegal to propose, include or rely on unfair terms in standard-form contracts, with penalties of up to AUD $50,00,000.00 for companies or $2,500,000.00 for individuals.

Regulators have pursued corporations such as JJ Richards, Bank of Queensland, Fujifilm and

PayPal. In each case, terms that looked official and were freely signed were ruled unfair and rendered unenforceable.

If New Zealand follows Australia’s lead, penalties could be introduced and compliance measures will increase.

Beyond unfair terms: illegal or unenforceable clauses

The UCT regime operates alongside other laws that automatically render certain terms void or illegal, regardless of whether they are considered “unfair.” For example, parties cannot contract out of obligations under the Consumer Guarantees Act, employment legislation, or health and safety laws. Any clause that seeks to exclude these statutory rights is unenforceable from the outset and, in some cases, may expose the party relying on it to penalties.

What can be done

Businesses should ensure that their standardform and small business contracts contain terms that are transparent, proportionate and reasonably necessary. If certain terms are held to be unenforceable this could have serious implications on the application of the contract, and potentially invalidate the contract in its entirety. By proactively identifying and removing unfair terms, businesses can reduce the risk of investigation and help minimise the likelihood of

www.swlegal.co.nz

“If New Zealand follows Australia’s lead, penalties could be introduced and compliance measures will

Chloe Wilson Associate Steindle Williams

By proactively identifying and removing unfair terms, businesses can reduce the risk of investigation

Woolworths returns to Taupō Central

Nearly 64 years after the original Woolworths Taupō store opened its doors, the new Woolworths Taupō Central store has opened on the same site.

Hon Louise Upston, MP for Taupō, and Taupō District Mayor David Trewavas joined Woolworths New Zealand Managing Director Sally Copland at the opening in September, along with representatives of Ngāti Tūwharetoa. A performance by children from Te Kura O Waitahanui and Te Kura Kaupapa Maori o Whakarewa i te Reo Ki Tuwharetoa was a special highlight.

“It was a real privilege to be part of this opening - my first as Managing Director of Woolworths New Zealand. Investing in New Zealand isn’t just about our products, stores, price or convenience, it’s also about the difference we can make in the communities where our millions of Kiwi customers live and shop,” said Sally Copland.

New jobs and new products

The new Taupō Central store is more than 4,000 sqm and has received 5 Green Star design accreditation. There are 110 team members including 58 newly created jobs.

The new store features 900 additional products

Taupō District Mayor Dave Trewavas, long-serving Woolworths team members Ravenna Priest and Lee Mohi either side of Olyv-Brooke Pitiroi (Te Kura Kaupapa Maori o Whakarewa), Hon Louise Upston

“The new Taupō Central store is more than 4,000 sqm and has received 5 Green Star design accreditation.”

The store also features:

• Around 280 car parks, of which 150 are under cover

• 6 dedicated car parks for a new ‘Direct to Boot’ service

• 14 dedicated car parks for electric vehicle charging

• 900 additional products (additional to the range in the old Woolworths Taupō)

• 150 additional grocery bays and 25 additional freezer doors, allowing greater range and better availability for customers

The store’s first customer was nine-year-old Tilly Jackson.

“We drive past the new store pretty much every day and I just decided that I wanted to be the first ever to buy something when it opened,” said Tilly.

A special feature are the three carved pou on the store exterior. These were displayed on the original store, which opened in December 1961. They were carved by master carver Hone Taiapa and have been restored by Taupō master carver Delani Brown. They represent three atua or deities: Tūmatauenga (guardian of humanity), Rongo (god of agriculture and compassion), and Tāne Mahuta (god of the forest and all within it).

For long serving Taupō team member Lee Mohi (Ngāti Tūwharetoa) it was really important for the restored pou to be on the new store.

“They were part of the original store, we walked past them every day, touched them and they really were part of our life working in Taupō Central,” she said.

“Over the years they have become part of our everyday working life here. I know I used to walk past them most days, coming and going from the store and I always felt the need to touch them and respect them, and now they’re the history of the store and they’ll be here a lot longer than all of us,” said Lee Mohi.

The Woolworths Taupō Central team

Tilly Jackson, 9, first ever customer of new Woolworths Taupō Central

Hon Louise Upston, Woolworths New Zealand Managing Director Sally Copland, Taupō District Mayor Dave Trewavas

Representatives from Hapū O Te Hikuwai blessed the new store.

Sally Copland touches a restored pou on Woolworths Taupō Central. The pou were part of the original store opened in 1961.

Tamariki from Te Kura O Waitahanui and Te Kura Kaupapa Maori o Whakarewa i te Reo Ki Tuwharetoa performed at the opening.

NZ Ice Cream & Gelato Awards

Strawberry Yoghurt, Licorice, Chocolate, Cucumber & Yuzu, Spiced Biscoff and Green Tea are among some of the trophy-winning flavours in this year’s NZ Ice Cream & Gelato Awards 2025.

Hot on the heels of awarding a record 68 gold medals, the 18 Trophy winners - aka New Zealand’s top ice cream, gelato and sorbets of 2025 – were named at the NZ Ice Cream & Gelato Awards 2025 in Auckland.

NZ Ice Cream & Gelato Awards 2025 Chief Judge, Geoff Scott said; “Overall, the standard of entries has never been higher. The flavours were great, and texture was excellent across all categories. It’s clear that creativity and innovation are alive and well in the New Zealand ice cream and gelato industry.”

“

The highest accolades went to Supreme Champions: Takapuna Beach Café Licorice Gelato, and Much Moore, Wonders Strawberry Low Fat Yoghurt Ice Cream.

Hall’s Cold Chain Logistics, Supreme Champion Much Moore Wonders Strawberry Low Fat Yoghurt Ice Cream was recognised for its fresh flavour by the judges. Their notes said it was ‘Visually excellent with a creamy mouthfeel, great texture and well-balanced acidity. The yoghurt gives great freshness.’ It was also awarded New Zealand Ice Cream Association, Low Fat Ice Cream or Frozen Yoghurt Champion.

Widely available throughout New Zealand, Much Moore Ice Cream Co is a family business. Marcus Moore’s father owned the business for three years prior to Marcus taking the helm around 1995. Much Moore Ice Cream Co is a regular winner at the NZ Ice Cream & Gelato Awards and this year, as last year – it won the highest number of medals.

As well as collecting the Boutique Champion Trophy, the Takapuna Beach Café, Licorice Gelato was named Sensient Technologies, Gelato Champion. The judges said: “An outstanding gelato. Unfaultable texture, the way that gelato should be! Harmony of texture and flavour just perfect.”

Chief Judge Geoff Scott led an esteemed panel of 24 food judges, who tasted 266 entries with meticulous attention to detail in late July. Creations were assessed across 15 categories – including Classic and Premium Ice Cream, Gelato, Sorbet, Open Creative, Dairy-Free and Low Fat Ice Cream or Frozen Yoghurt .

According to Scott, this year’s special category, Best of Biscuit delivered some truly delicious and exciting combinations. Best of Biscuit Champion Island Gelato Co, Island Gelato Spiced Biscuit, had judges raving and saying; “Looks rich and decadent, well-balanced with strong flavours, smooth and creamy, scoops well…”

The Auckland maker, with Waiheke Island roots, was also awarded

The highest accolades went to Supreme Champions: Takapuna Beach Café Licorice

Gelato, and Much Moore, Wonders Strawberry Low Fat Yoghurt Ice Cream.”

Marcus Moore of Much Moore Ice Cream Co

Hawkins Watts, New Zealand New to Market Champion for Island Gelato Co, Island Gelato Cucumber & Yuzu.

Chocolate is always a crowd favourite, with producer Kohu Road taking the king of chocolate title this year; winning both chocolate

NZ Ice Cream & Gelato Awards 2025 Chief Judge, Geoff Scott

winning ice cream manufacturer in Auckland.

Auckland gelato maker Little ‘Lato is always a regular on the winners’ podium and this year was no exception – with four more trophies for their cabinet. Little ‘Lato, Chocolate Orange Sorbet is New Zealand Ice Cream Association Sorbet Champion; Little ‘Lato Pink Wafer Gelato is Formula Foods, Open Creative Award Champion and the Tetra Pak, Dairy-Free Champion is Little ‘Lato, Mango Lassi

Vegan Gelato for the second year in a row. Little ‘Lato is also Pact Packaging, Sustainability Champion, with judge Fiona Stephenson saying; “Little ‘Lato is a standout example of sustainable gelato –combining locally-sourced ingredients, low-waste practices and plantbased milks with genuine community and staff support.”

The Awards, run by the New Zealand Ice Cream Association, have been held since 1997 to celebrate Aotearoa’s top ice creams and gelatos. This annual celebration of the finest frozen creations that New Zealand has to offer, showcases the innovation, craftsmanship, and mouth-watering flavours produced by our leading artisans.

NZ ICE CREAM & GELATO AWARDS 2025 TROPHIES:

Supreme Champions

• Takapuna Beach Café, Licorice Gelato Chelsea Sugar, Supreme Boutique Champion

• Much Moore Wonders Strawberry Low Fat Yoghurt Ice Cream Hall’s Cold Chain Logistics, Supreme Champion

Category Champion Awards

• Much Moore Ice Cream Co Marvels Creamy Vanilla Ice Cream INVITA, Classic Vanilla Ice Cream Champion

• New Zealand Natural, Chateau Peach & Raspberry Bonson Packaging, Classic Flavoured Ice Cream Champion

• New Zealand Natural Ice Cream, Killinchy Gold Pure Vanilla Bean Ice Cream IFF, Premium Vanilla Ice Cream Champion

• Lewis Road Creamery, Chocolate Truffle with Chocolate Ganache Americold, Premium Flavoured Ice Cream Champion

• Kohu Road, Dark Chocolate Ice Cream

DKSH & Belcolade, Chocolate Ice Cream Award Champion

• Kohu Road, Dark Chocolate Sorbet

DKSH & Belcolade, Chocolate Gelato or Sorbet Champion

• Takapuna Beach Café Licorice

Sensient Technologies, Gelato Champion

• Little ‘Lato, Chocolate Orange Sorbet

New Zealand Ice Cream Association Sorbet Champion

• Island Gelato Co, Island Gelato Spiced Biscuit

RD 2 International, Best of Biscuit Champion

• Island Gelato Co, Island Gelato Cucumber & Yuzu

Hawkins Watts, New Zealand New to Market Champion

• Little ‘Lato Pink Wafer Gelato

Formula Foods, Open Creative Champion

• Little ‘Lato, Mango Lassi Vegan Gelato

Tetra Pak, Dairy-Free Champion

• Much Moore Ice Cream Co, Wonders Strawberry Low Fat Yoghurt Ice Cream

New Zealand Ice Cream Association, Low Fat Ice Cream or Frozen Yoghurt Champion

• Open Country Dairy, Green Tea Ice Cream

Primary ITO, Export Champion

• Kohu Road, Dark Chocolate Sorbet

New Zealand Ice Cream Association, New Member Champion

• Little ‘Lato

Pact Packaging, Sustainability Champion

The Lewis Road Creamery team with their awards

Save the date and connect at C&I NZ Expo

As the year rolls on, we are edging closer and closer to the popular Convenience & Impulse Retailing New Zealand Expo.

Save the date in your calendar!

C&I NZ Expo is a trade-only event and admission is free.

C&I Expo will be held on 13-14 May 2026 at Due Drop Centre in Auckland and will bring together convenience retailers and suppliers from all groups and brands for two days of education, networking, and business building.

Held in association with NZACS, it is the only national event devoted entirely to the needs of New Zealand’s owners and operators of service stations, convenience stores, dairies, corner stores, newsagents, mini marts, take-away and fast food outlets.

Attendees will have the opportunity to sample the latest products, meet directly with suppliers, learn from industry experts and network with like-minded convenience retailers from across the country.

Reach the right buyers at C&I NZ Expo

“C&I Expo will be held on 13-14 May 2026 at Due Drop Centre in Auckland”

The expo is highly regarded for the strength and quality of its audience, connecting suppliers to the retailers and buyers who are actively seeking new solutions for their stores. With almost 80% of C&I NZ Expo attendees authorised to buy, exhibiting ensures suppliers are speaking to

motivated decision-makers who want to understand their value and are ready to explore partnerships.

Build powerful relationships

Trade shows are booming globally because face-to-face interaction creates opportunities to communicate with potential customers that emails and calls can’t match, helping buyers to understand your product. These showfloor conversations can open doors to new accounts, stronger partnerships, and longterm commercial opportunities.

Grow your industry connections

Where else can you meet such a broad mix of retailers, distributors, and suppliers who can all play a role in growing your business? Beyond sales, C&I NZ Expo offers opportunities to exchange insights, spark collaborations, and discover key industry trends. The connections made here can deliver benefits long after the show closes.

C&I NZ Expo only comes to Auckland every two years. Make sure you’re there in May 2026!

For more info visit www.candiexpo.co.nz

To showcase your brand or services at C&I NZ Expo contact bhannigan@fmcgbusiness.co.nz or safa@c-store.com.au

NZACS AWARDS HIGHLIGHTS

The New Zealand Association of Convenience Stores (NZACS) held their annual awards night recently at the Hilton in Auckland.

Fabulous MC Wendy Petrie, 160 guests and 29 companies were in attendance, including the FMCG Business and C&I Expo team and sponsors CCEP, Suntory Oceania, Imperial Brands and Night’nDay.

The afternoon kicked off with registrations and afternoon tea, NZACS Executive Director Dave Hooker extended a warm welcome, and the Peter Jowett presentations commenced.

This year’s topic for the young presenters was: “With the everincreasing rise in unmanned sites drawing fuel volume away from convenience stores and only 38% of fuel customers shopping in store, what tactics could be used by either suppliers or retailers to address these issues and increase convenience sales?”

Six presenters offered interesting concepts, from “Fuel Pass” reward systems to touch-screen self-service kiosks and POS installed at the fuel pump to increase impulse purchases.

The winning presentation came from Suhana Grewal from PMI, who suggested a retrofit drive-through concept to bring convenience back. Suhana took home the Peter Jowett Scholarship for this year, with a $3000 cash prize.

Networking drinks, a delicious dinner and the Industry Awards presentations were next on the agenda.

NZACS Industry Awards

• Best Service to Stores 2025 – Packaged Products

Coca Cola Europacific

• Best Service to Stores 2025 – Chilled/Frozen/Perishable

Tip Top Ice Cream

• Best Administration Support to Stores 2025

Cookie Time

• Best Delivery Service to Stores 2025

Coca Cola Europacific

• Most Consistent Stock Supply to Stores 2025

Tip Top Ice Cream

• Best Head Office Service and Support 2025 – Large Supplier

Suntory Oceania

• Best Head Office Service and Support 2025

– Medium Supplier

Cookie Time

• Best Retail Group for Store Execution 2025

– Regional Retail Group

NPD

• Best Retail Group for Store Execution 2025

– National Retail Group

Z Energy

Dave Hooker and MC Wendy Petrie with the PJ Scholarship Finalists

to Stores

• NZACS Best Key Account Manager 2025

Coca Cola Europacific

Jenn Alan

• Best Category Manager 2025

Z Energy

Daryl Webster

• NZACS Best NPD – Beverages

July 2024 – June 2025

Suntory Oceania

V Grape Burst

• NZACS Best NPD – Frozen

July 2024 – June 2025

Tip Top Ice Cream

Trumpet Strawberry Shake

• NZACS Best NPD – Snacks

July 2024 – June 2025

Bluebird

Doritos Dinamita Fiery Chilli & Lime

• NZACS Best NPD – Confectionery

Nestle

Kit Kat Mint Crush

• Supreme Supplier Award 2025

Coca Cola Europacific

• Supreme Regional Retailer 2025

NPD

• Supreme National Retailer 2025

Z Energy

Peter Jowett Scholarship winners

• 1st Suhana Grewal – PMI

• 2nd Hamza Arafeh – BP

• 3rd Dani Ancliffe – BP

Traditionally, the PJ Scholarship winner and runner-up have received travel and accommodation to an overseas study tour. As the AACS study tour is in New Zealand this year, NZACS awarded cash prizes, including a third place.

The Winner receives: $3,000 cash prize

The Runner-up receives: $2,000 cash prize

Third place receives: $1,000 cash prize

The evening concluded with a delicious dessert buffet.

Dave Hooker and Lincoln Booth from Cookie Time

The CCEP Team

The BATNZ team

The Cookie Time Team with award sponsors from Coalface

Z Energy was named Supreme National Retailer

Kat Ledger (award sponsor Suntory) and Daryl Webster (Z Energy)

Lance Dobson (NIQ) with the Bluebird team

Best Service

2025 (Chilled/Frozen/Perishable) Award for Tip Top Ice Cream

Four Square serves up Kiwi classic with a Charlie twist

Four Square stores across the North Island are giving Kiwis a reason to smile (and snack) with the launch of the Charlie Cheese Toastie – a hot, freshly made toastie emblazoned with the face of the brand’s iconic 101-year-old mascot, Charlie.

Over the years, Charlie – or Mr Four Square, as the brand’s mascot was previously known – has generated a massive following among Kiwis and become a part of the cultural fabric of the nation.

The Charlie Cheese Toastie is a nostalgic Kiwi classic with a Four Square twist. The crisp, golden bread filled with melted cheese is served hot, and ready in minutes. At just $3 – less than the price of a coffee – it’s proving a hit with customers looking for a tasty, value-for-money bite.

Greg Stone, Head of Four Square, Foodstuffs North Island, says the new toastie has been an instant favourite among customers.

“Four Square is all about convenience and great value for money. Everyone loves a cheese toastie – it’s simple, nostalgic comfort food. To be able to offer one hot, fresh, and made-to-order for just $3 is something our customers have really responded to. On launch day, all 79 participating stores across the North Island sold hundreds of Charlie Cheese Toasties.”

The idea was sparked by a Four Square team member who, after spotting the popularity of cheese toasties on holiday in Thailand, saw the potential for a uniquely Kiwi, value-driven foodto-go option.

“Four Square’s newest snack is ticking all the boxes – value, nostalgia, convenience, and fun.”

Early sales show the idea is striking a chord. Four Square Eastbourne owner-operator Cameron Longstaff says customers have been quick to embrace the new addition.

“We sold between 20 and 25 toasties on the first day. Customers love the novelty of Charlie’s face on the toastie, but it’s really the value that’s stood out. A pie or a sandwich can be close to $10 – but for $3 you get a hot, filling, nostalgic toastie. Tradies, kids, retirees – everyone’s loving it. Our cheese and onion flavour has raised a few eyebrows too – it’s proper old school!”

Flavours on offer include cheese, ham and cheese, and cheese and onion. Stores report steady sales throughout the day, with many customers buying more than one at a time.

With eye-catching instore promotions, the waft of freshly toasted bread and cheese, and Charlie front and centre on each toastie bag, Four Square’s newest snack is ticking all the boxes – value, nostalgia, convenience, and fun.

Four Square Eastbourne owner Cameron Longstaff

Karamea store owners mark 25 years of supporting community

You can tell a lot about a community by looking at its local store. In Karamea, that is the Four Square, owned for the past 25 years by Jason and Juliette James.

Island’s rugged West Coast, and the gateway to local attractions including the Heaphy Track, Four Square Karamea stocks everything from fresh fruit and bread to 50 varieties of freeze-dried meals for trampers, cyclists and adventurers.

celebrated 25 years at the store in September. “Locals need their everyday essentials, visitors need fuel for the trails – so our shelves tell the story of Karamea.”

Originally from Christchurch, Jason and Juliette met at school through a shared interest in Irish dancing and contributing to their local community. When the couple moved to Karamea to raise their young family, they knew they’d found home.

“We were never going anywhere else,” says Juliette. “Karamea has that old-time New Zealand feel – it’s a place where people still wave to each other when they pass on the road.”

Since taking over the store in 2000, the couple have kept their community and the many visitors to the town supplied and connected. Six days a week, Jason used to start his day at 4.30am, doing a 200km round trip to Westport to collect grocery supplies trucked over from Foodstuffs South Island’s distribution centre in Christchurch, so customers have what they need when the store opens at 8.30am.

They’ve since hired a driver to pick up the daily run, but Jason fills in occasionally when required.

As well as groceries, the store provides postal services and Lotto, gas bottle swaps and specialty products for those mountain biking or hiking the Heaphy Track, or former gold mining trail, the Old Ghost Road.

children free of charge for 25 years, and served on the local RSA.

Together, they’ve coached sports teams, organised community events, and played a big role in securing the future of the local petrol station, right before fuel supply to the town was about to be shut down.

“We’ve always seen our role as more than running a shop,” says Jason. “It’s about supporting the community we’re part of and being there for people when they need us.”

Their dedication was formally recognised last year when Four Square Karamea received the Community Spirit Award at Four Square’s 100th birthday celebrations.

Foodstuffs South Island Four Square Group Manager Eugene Ruane says the award recognises their community spirit and commitment to going above and beyond for customers in one of the most remote locations in the South Island.

“After 25 years running Four Square Karamea, Jason and Juliette really understand what makes the town tick. They know their customers well and make sure the store has exactly what people need, when they need it. They’ve made the store an important part of life in the town, a meeting point and lifeline for local people.”

Jason and Juliette James

Out & About

At the opening of New World Pt Chev, Owner Operator Matthew Mullins and family cut the ribbon.

Varnnah Hamilton-Bicknell, Jordan Hamilton, and Aidan Kendrick from Wild Game receive their Supreme Ham award at the 100% New Zealand Bacon & Ham Awards.

At the New Zealand Wine Celebration Dinner in Christchurch, Ruby McManaway from Yealands, Marlborough was named 2025 Tonnellerie de Mercurey Young Winemaker of the Year, and Anna Kelland from Constellation Brands is 2025 Young Viticulturist of the Year.

The Detpak team at Foodtech Packtech in Auckland.

Gavin Findlay, CEO of the New Zealand Food Network (NZFN), received the Anthony Harper Community Leadership Award at the 2025 New Zealand Leadership Awards. (L-R) Suneil Connor (NZFN Board Chair), Deborah Manning (NZFN Founder), CEO Gavin Findlay, Erica Benton (NZFN Board).

The New Zealand Food Network celebrated five years of transforming Aotearoa’s food support ecosystem and supporting Kiwis in need – with a mammoth 5 tonne donation from ANZCO.

PAK’nSAVE and New World have been named among New Zealand’s most reputable brands in the 2025 Kantar Corporate Reputation Index. (L to R) Andrew Gaukrodger (Foodstuffs), Sarah Bolger (Kantar) and Sandy Botterill (Foodstuffs)

Four Square Coromandel store owner Chris Beard was recognised as a Local Hero at the annual Four Square Charlie Awards, which celebrate store owners and teams that go above and beyond for their customers and communities.

Has your team moved to new premises, or been part of a fun event, great harvest, or promotional activity? Send us your favourite snapshots to win the full range of new essano Collagen Boost valued at $194 RRP! With next-gen collagen delivery tech and skin-plumping actives, the essano Collagen Boost range supports natural collagen, restores elasticity and dials your skin’s wattage all the way up.

Just email your high res image with a caption to trubanowski@fmcgbusiness.co.nz

Z service station ‘Z Kennedy Road’ has been gifted a new name. The site has been renamed ‘Z Mataruahou’, following collaboration between Z and the local hapū and mana whenua, Ngāti Pārau.

George Wielechowski, Co-Founder of NZ beverage innovator Slight Twist Brewing Co. celebrated a first US export win with Cody Morris, Vice President Brewing Operations, Harland Brewing.