To find out more about AACS Connect 26 visit aacs.org.au
Where Convenience Retail Moves Forward
The C&I Expo is Australia’s leading networking and product launch event, bringing together P&C retailers and suppliers from across the country.
Visitor registration is now open for March 2026, when the industry’s most innovative suppliers from across Asia Pacific will showcase:
• Market leading food and beverage products
• Commercial and foodservice equipment
• Display and merchandising solutions
• Payment systems and forecourt technology
• And much more to give you the competitive advantage
If you’re a retailer with an impulse offer, this is the trade show that will shape your year. Don’t miss out – register today and be part of the only event that defines the future of convenience retailing.
candiexpo.com.au
08 Face Time
Donna McFarlane, Team Lead for the Merchandising Team, Chevron Australia Downstream 12 Store Review
Foodworks
Juice Squeezing the most out of a staple category 20 Functional Beverages Work smarter with better-for-you drinks 24 Tobacco Is it up in smoke or is there still room for growth?
New
Products 28 Product Ranging We bring you all of the latest new product launches
Theo Foukkare, AACS; Jason Joukhador, Ampol; Andrew Gerard, Circana; Rachel Quinn, 3P Partners
50 Industry Updates C&I Expo; SPAR Conference; Ampol; EG; Viva Energy; Wimmers; Fresh To Go Foods
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G’day and welcome to the latest issue of Convenience & Impulse Retailing magazine, your go-to source of insights, news, and trends in the petrol and convenience channel.
In this issue’s Face Time, we get to know Donna McFarlane, Team Lead for the Merchandising Team at Chevron Australia Downstream, and take a look at her life and career path so far. We then head to Orbost Foodworks in Victoria to check out how this community favourite tailors its offer to local tastes and keeps customers coming back for more.
Juice is enjoying a resurgence, with consumers seeking both nostalgia and natural refreshment. We explore how retailers can reinvigorate their offer with formats and flavours that appeal to families, health-conscious shoppers, and impulse buyers alike.
Functional beverages are also stepping firmly into the spotlight. With Australians increasingly focused on energy, focus and wellness, we look at the innovation pipeline and the brands reimagining what a convenience drink can deliver. From energy boosts to
Join us for more Scan the code to explore the website and get social.
hydration and beyond, it’s clear this segment is here to stay.
Tobacco is one of the most complex categories in our channel. With the rise of illicit trade, retailers are facing mounting pressures. The growth of illegal tobacco not only impacts legitimate operators but also erodes government tax revenues and puts compliant businesses at a disadvantage. In this feature, we examine the true scale of the problem and highlight industry perspectives on what needs to be done to support retailers on the front line.
We also highlight the upcoming C&I Expo, the recent SPAR Conference, Ampol’s 2025 Supplier Forum, as well as a look at one of Australia’s most iconic brands in Wimmers.
A big thanks to our columnists for this issue – Theo Foukkare, CEO of AACS, Jason Joukhador from Ampol, Rachel Quinn from 3P Partners, and Andrew Gerard from Circana – who share some great insights into what is happening in the industry and their business.
Happy reading!
Cheers, Thomas Oakley-Newell
Safa de Valois
James Wells
Alyssa Coundouris
Thomas Oakley-Newell
SPC Global Launches: The Original Beverage Co.
SPC Global is proud to announce the launch of The Original Beverage Co., a new business division dedicated to high-value, premium beverage products that deliver health and wellness benefits.
Adding to its existing brands, Original Juice Co. and Juice Lab, The Original Beverage Co. is expanding its portfolio with three exciting new partnerships. The first is Posca Hydrate, a unique sports drink made with simple, natural ingredients. Naked Life brings a premium range of non-alcoholic cocktails and sugar-free beverages. Finally, the partnership with Eclectic Group adds a diverse line-up of brands including Alive, Stacked and Daily Ritual.
SPC Global is strengthening its leadership in the functional and wellness beverage category, delivering innovative solutions to meet evolving consumer needs.
Jason Shackleton – jason.shackleton@spcglobalgroup.com
CJ Patel delivers Fijian quality
CJ Patel is Fiji’s trusted leading distribution company, proudly 98 years old, bringing household brands that families love. Among its vibrant portfolio is Jasons Snacks, Fiji’s own crunchy favourites like Bongo, Peanut Ruffs, Wheels and Windo, baked to perfection with irresistible flavours such as real cheese, zesty tomato and real peanut.
Also in CJ Patel’s range is Skipper Tuna, sourced from Fiji’s pristine waters, offering Yellowfin, Skipjack and Albacore tuna packed with Omega-3, protein and freshness.
Together, these brands reflect CJ Patel’s commitment to quality, taste and trust in its Fijian community, and its ambition to bring Fijian-made products to Australian consumers.
+64 276 553 108 // rajiv.prasad@panpac.net.nz
Snack healthier with Frisp Strawberry Crisps
Frisp Strawberry Crisps deliver the perfect balance of taste and nutrition. Made from real strawberries and freeze-dried to lock in natural goodness. They’re light, crunchy, gluten-free and ideal for healthier snacking for both kids and adults.
Enjoyed straight from the bag, as ice-cream toppers, baked into muffins or blended into shakes. They bring versatility and consumer appeal to any channel.
Also explore more crisps by Frisp – Mango, Raspberry, Coconut, Mixed Berries as well as Smoothie Drops, offering a complete, healthier snacking range consumers love. deepak@healthier-tastier.com // 0416 684 016 // frisp.com.au
Kettle launches its crunchiest chips ever
Snackbrands Australia is expanding its Kettle portfolio with the launch of Ridge Cut, a new crinkle cut range aimed at capturing consumer demand for bold flavours and more indulgent snacking experiences. The Ridge Cut chips represent the brand’s crunchiest format to date, with a thicker cut and heartier texture designed to broaden appeal across both grocery and the petrol and convenience channel.
The initial line-up features four globally-inspired flavours – Himalayan Pink Salt, Japanese Style Fried Chicken, Italian Style Balsamic Vinegar & Sea Salt, and European Style Sour Cream & Chives – each designed to offer a differentiated flavour profile in the premium chips category. kettle.com.au/products/ridge-cut
FUELLED BY DESIRE
Donna McFarlane, Team Lead for the Merchandising Team at Chevron Australia Downstream, has a career powered by people, passion, and performance, showing how dedication and collaboration can deliver success. This is her story…
I WAS BORN in Ipswich, Queensland, and stayed local until I married my husband, Evan, who was in the army. Life as a military family meant moving around a fair bit – Evan, myself and our two daughters, Breanna and Taylah, lived in Puckapunyal, Brisbane and Darwin throughout his career. It was a busy lifestyle, but it gave us a chance to experience different places and communities.
At school, my favourite subjects were Maths and Art, which I know sounds like an odd combination. I started playing hockey when I was about ten years old and stuck with it for about a decade. A few years ago, I decided to take the sport up again, and it was such a thrill when our Masters team won the Grand Final in the Brisbane competition.
My first job was at a Pizza Hut restaurant while I was still at school, but my first real career was as a hairdresser. That taught me a lot about people and service, which are skills I’ve carried into every role since. Over the years I’ve had the chance to travel quite a bit too. I’ve been to the usual Aussie overseas destinations like Bali, Vanuatu, Koh Samui, Hong Kong and Singapore, as well as Texas and Abu Dhabi.
But my favourite holiday by far was a four-week adventure around Italy.
These days, I work at Chevron Australia Downstream as the Team Lead for the Merchandising Team. Chevron is one of the world’s leading integrated energy companies and has been present in Australia for more than 70 years. The Chevronoperated Gorgon and Wheatstone projects produce 45 per cent of Western Australia's domestic gas supply. Around the country, Chevron delivers quality fuel and lubricant products and services right across the country, operating or supplying a network of service stations under the Caltex brand. From the lights we turn on at home, to powering industry, to helping motorists enjoy their journeys, Chevron and Caltex are an integral part of everyday life in Australia.
Before joining Chevron, I spent 17 years at Frucor Suntory. I started as a Sales Representative, then moved into a Field Sales Manager role, and later into Account Management. Over time, I took on several roles, moving between people management and account management, and worked across almost every channel – independent grocery, structured grocery, distributors,
route, on premise, HoReCa, and of course, Petrol and Convenience. That experience gave me a really broad understanding of the FMCG industry and taught me how each part of the business connects.
There have been a lot of highlights along the way. Helping people achieve their goals and succeed is, for me, the most rewarding achievement. I’ve coached several sales representatives who went on to win Sales Rep of the Year, which made me incredibly proud. More recently, our team winning the Australian Association of Convenience Stores (AACS) Retailer of the Year was a real career highlight. It was the result of a lot of hard work, collaboration and innovation, and it was exciting to see Caltex recognised as number one. Outside of work, I’m an avid Brisbane Broncos fan – my family would probably say I’m a tragic. I love going to games whenever I can. At home, my husband and I live on some acreage which we share with our four Pomeranians – Effie-Maree, Maverick, Jolene-Dolly and Tilly. I also love spending time with my nephews and being the fun aunty.
“Helping people achieve their goals and succeed is, for me, the most rewarding achievement.”
Looking ahead, in five years’ time I see myself still working in the retailer side of FMCG within the Petrol and Convenience industry. One of the advantages of being at Chevron is the many different streams of industry under the company, and I’d love to explore more of those opportunities. For retailers, my advice is that partnerships are absolutely integral to how we do business. Coming from a supplier background and now being on the retailer side, I’ve seen firsthand how important it is to build strong, trusted relationships. And for suppliers, I’d say that industry data and trends are definitely important, but it’s just as critical to understand each retailer’s own unique dynamics. That insight can help unlock a valuable joint business plan that delivers mutually beneficial wins. ■
Donna and family meeting Bluey and the gang
Playing with the Pomeranians
A tailored touch
IN A RETAIL environment dominated by national chains and corporate planograms, Orbost Foodworks, in regional Victoria, east of Melbourne, has carved out a unique position in its community. Led by owner Travis Price, the store thrives on its ability to move fast, think local, and deliver the kind of personalised shopping experience customers can’t always find in a big-brand format.
“Being independently owned gives us the flexibility to respond quickly to the needs of our local community,” Price explains. “We’re not bound by a national planogram – we stock what our customers actually want. From regional products to seasonal specials and locally sourced fresh food, we’ve built a store that feels tailored, not templated. That sense of community focus, along with consistently friendly service, is what sets us apart.”
Stepping into Orbost Foodworks, you immediately get the sense you’re somewhere designed with the shopper in mind. For Price, the goal has always been to combine the convenience and value of a supermarket with the warmth and familiarity of a local grocer.
“We want every customer who walks through our doors to feel like they’re shopping in a place that understands them,” he says. “That means clean, well-stocked aisles, helpful staff, and a shopping environment that balances value, quality, and local character. We’re aiming for a shopping experience that feels both convenient and personal.”
It’s a formula that resonates in the community – a place where the staff know your name, the products on the shelves reflect local tastes, and customer feedback genuinely shapes the store’s direction.
A range with a regional edge
While many supermarkets rely on the same core lines, Orbost Foodworks brings a distinctly local flavour to its shelves. Alongside the big brands customers expect, the store champions regional suppliers and emerging products you won’t often find in the majors.
“Our food and drink range reflects the diversity of our region,” says Price. “We put a strong emphasis on fresh, local produce that’s in season. You’ll find regional specialties and emerging products from local suppliers you won’t see in the big chains – like local honey and coffee. We’re also expanding our offer to include more plant-based, gluten-free, and ‘better for you’ choices in every aisle.”
This focus on diversity and health-conscious options has only grown more important in recent years, with customer demand shifting noticeably.
Over the past 12 months, Price has observed several clear consumer trends shaping the convenience and supermarket sector. Chief among them is a stronger emphasis on a better-for-you offer.
“There’s a strong push for healthier, functional foods, shoppers are reading labels more carefully and looking for clean ingredients and added nutritional value,” he says. “The range of sugar-free options has become more popular too. But value for money remains a top priority, especially with the cost-of-living still top of mind for many households.”
Balancing these priorities – quality and health alongside affordability – remains a constant focus for Orbost Foodworks. Price believes independents have an advantage here, and are able to adapt more quickly to changes in consumer behaviour without lengthy corporate approval processes.
Orbost Foodworks thrives by tailoring its offer to local tastes, championing fresh produce and friendly service.
Words Deb Jackson
Above: A strong community focus is what sets Orbost Foodworks apart
The formula for success
Asked what advice he’d give to other retailers, Price keeps it simple but strategic.
“Know your customers, and never stop listening to them,” he says. “Success comes from being adaptable and staying grounded in what your community wants – otherwise you end up with a range your customers simply won’t shop. The data should guide you, but so should your day-to-day interactions with shoppers.”
He also stresses the importance of investing in people.
“Your staff are the face of your store, and the level of service they provide can make or break the customer experience.”
For regional independents like Orbost Foodworks, supplier relationships can be the difference between a good range and a great one. Price believes the key lies in genuine collaboration.
“Open, honest communication is key,” he says. “We rely on suppliers to keep us informed on market trends, stock availability, and promotional opportunities. In return, we can offer real-time feedback and frontline insight into what’s actually selling. The best relationships are partnerships – not just transactions. And we’d love to hear from more suppliers.”
Independent, local, and thriving
While Orbost Foodworks hasn’t rolled out any major “outside the box” initiatives yet, Price hints that change is on the horizon.
He says: “Watch this space – this will be the next step in giving everything a little facelift.”
Looking further ahead, he sees the convenience sector evolving well beyond its traditional definition.
“Convenience will be less about just location and more about experience, speed, and relevance,” he predicts. “Customers will expect tailored promotions, seamless omni-channel integration, and ecoconscious practices.”
Price is optimistic about the future for independents, provided they stay true to their strengths.
“As independents, we’re in a unique position –we’re close to our customers, agile in our decisionmaking, and deeply rooted in our regions,” he says. “With the right mindset, community support, and a commitment to quality, independent supermarkets can thrive even in a competitive landscape.”
Orbost Foodworks stands as a case in point: proof that when you know your customers, back your team, and build meaningful supplier partnerships, you can offer a retail experience that no cookie-cutter planogram can match. ■
“You’ll find regional specialties and emerging products from local suppliers you won’t see in the big chains – like local honey and coffee.”
– Travis Price, Owner, Orbost Foodworks
Orbost Foodworks champions regional suppliers Clean, well-stocked aisles are a must
The products on the shelves reflect local tastes
A wine selection to keep the pickiest of drinkers happy
Pressed for success
Juice is experiencing a new wave of interest in petrol and convenience stores, with consumers seeking more than a simple refreshment.
JUICE IS SHIFTING gears in the petrol and convenience channel. What was once a simple fridge staple is now being reshaped by health trends, seasonal demand, and a growing appetite for variety. From freshpressed options to functional blends, suppliers and retailers are working to keep pace with how Australians want to drink juice today.
According to the Australian Association of Convenience Stores (AACS) 2025 Mid-Year State of the Industry Report, the juice category has delivered a notable turnaround with 7.9 per cent growth in the first half of 2025.
Theo Foukkare, CEO of AACS, says that in the overall beverage category, it is the 250ml and 500ml bottle sizes that are driving growth, and that the beverage basket penetration is stronger than any other category.
“For juice, this will translate more favourably at breakfast or for snacking purchases but of course also depends on the location of each store, what their food offer is, and their local customer base.”
Consumer trends
Across the category there has been a transition in consumer sentiment, with a greater preference for juices that land in the ‘better-for-you’ category.
Daniel Roberts, National Business Development Manager at Juicy Isle, explained that over the past five years they have noticed a shift towards authenticity and health.
“In P&C specifically, shoppers are increasingly choosing products that feel ‘real’ and transparent which is aligning with the growing demand for provenance and natural credentials at an on-the-go price point.
“P&C shoppers look to be more health aware, and suppliers have reduced the reliance on ‘fruit drinks’ (1020 per cent juice with high sugar) in favour of 100 per cent juice, Not from Concentrate (NFC) or juice water blends. Claims such as ‘nothing artificial’, and ‘no added sugar’ have been heavily adopted in branding and POS.”
Beth Carman, Senior Brand Manager – Juice at Bega Group, said orange juice continues to be a staple, but shoppers are increasingly looking for variety.
“Consumers are drawn to juices that deliver functional benefits and those that evoke a sense of fun or nostalgia.”
The move toward health-conscious choices is shaping innovation across the category. Carman highlighted that consumer attitudes toward sugar remain cautious.
“Shoppers show a preference for natural reduction methods and a ‘less but better’ approach. At Bega Group, we are actively exploring innovation in ‘better for you’ offerings, and naturally lower sugar formulations.”
Samuel J Lentini, Managing Director of Eastcoast Beverages, echoed this shift toward functional drinks.
“We’ve seen a clear shift toward single-serve functional beverages. Shoppers are grabbing juice with a job to do – hydration plus vitamin C, immunity cues etc. We’re seeing ‘better-for-you’ swaps from soft drinks to juice-based options. It’s a shift that reflects changing consumer priorities.”
Lentini added that Eastcoast Beverages’ approach also includes simple ingredient lists and seasonal limited editions.
“As a family-owned business, we innovate close to the orchard. We’re rolling out short-ingredient-list blends, seasonal limited editions, sustainable advancements and a functional range for this market.”
Words Thomas Oakley-Newell
Formats driving growth
Different formats are showing strong performance across the P&C channel. Carman said the 500ml bottle remains the category leader, holding 52 per cent of value share, but growth is coming from the 375–499ml range.
“This range delivers a 23 per cent higher price per litre than the category average yet remains competitive on a per-unit basis. This growth reflects consumers’ willingness to pay more for convenient options.”
Lentini highlighted the popularity of smaller sizes.
“Our 200ml mini range is seeing traction across both retail and the P&C channel. The growth still continues for a chilled juice rather than long life ambient products.”
Chris Dark, National Sales Manager at Juicy Isle, echoed the sentiments of both Lentini and Carman, but also recognised trends of other formats at certain retailer groups.
“Bottled single-serve PET (250ml-500ml) seems to be the growth packs across convenience retailing. This has been proven with the pack sizes being small enough for grab-and-go missions but large enough to feel like value.
“There are also some groups across the country (APCO, OTR) that are leaning into grocery offerings and in these cases the larger formats (1lt-2lt) are seeing growth in shelf space and promotional frequency to support delivering convenience and a wider grocery offering specifically in regional locations.”
“We’re seeing ‘better-for-you’ swaps from soft drinks to juicebased options. It’s a shift that reflects changing consumer priorities.”
- Samuel J Lentini, Managing Director, Eastcoast Beverages
Eddy Nader, Managing Director of NPG Retail, described a more bespoke approach in his stores, with his brand Urbanista producing fresh juices on site in small batches.
“Each can is made to sell each day. It takes 10–15 minutes to make. The night shift will help prepare for the morning rush, the lunchtime crew for the evening.”
Flavour favourites
Orange remains the leading flavour across the P&C channel for Bega. Carman said it holds 43 per cent share and has delivered 16 per cent growth. But consumers are also exploring blends.
“Orange Mango is growing at 23 per cent, and other emerging flavours at 28 per cent,” she said.
Eastcoast Beverages has seen a similar pattern. Lentini said that 100% Classic Orange Juice continues to attract people into the mix.
“Generally, once they like your OJ product, they will try different products. We are seeing growth in seasonal products like our recent ‘limited batch’ winter warmer spiced apple juice.”
At Urbanista, Nader explained that their base flavour is orange and that they also have orange juice machines in-store, allowing customers to squeeze their own fresh oranges.
Summer squeezes and winter warmers
Seasonal trends strongly influence juice sales. Carman noted that summer drives peak demand, with products from Mildura experiencing up to a 70 per cent uplift.
“During winter, shoppers lean towards juices with perceived immune-boosting properties, such as orange juice, which maintains strong shelf relevance,” she said.
Lentini also highlighted the role of seasonality in product planning.
“Limited editions like winter spiced apple juice cater to consumer expectations for warmth and flavour, providing a reason to revisit the store beyond everyday purchases.” →
Orange remains the most popular juice
Going green
Sustainability is increasingly influencing consumer decisions in the P&C channel. Carman said recyclable packaging, reduced plastic usage, and clear on-pack messaging are all important to shoppers.
“While convenience remains the top driver in P&C, consumers are receptive to recyclable packaging, reduced plastic usage and clear on-pack sustainability messaging,” she said.
Lentini described Eastcoast Beverages’ approach as education-driven.
“Sustainability is very important in everything we do. Our aim is to educate consumers on the difference between producers with sustainability at the forefront of everything they do and those who don’t. We continually call this out on pack and through messaging to our customers.”
Ampol, as Boost’s largest Australian franchisee, also views sustainability as a factor in its non-fuel growth strategy.
“We continue to tailor its presence depending on location and site-specific influences. We look forward to deploying further Boosts as we continue our highway site investment, with Ampol Foodary M4 Eastern Creek Eastbound and Westbound due to open over the summer holiday period.”
Marketing and in-store activation
In-store promotion and creative activations play a key role in boosting juice sales. Carman said the most effective strategies make juice relevant to everyday moments, creating reasons to purchase beyond simple refreshment.
“We’ve seen strong results from meal and snack combinations – positioning Bega’s juice offerings as the ideal companion to food occasions from breakfast, lunch to on-the-go snacking. Consumer promotions encourage shoppers to switch or trade at shelf by creating a value offer.”
“While convenience remains the top driver in P&C, consumers are receptive to recyclable packaging, reduced plastic usage and clear on-pack sustainability messaging.”
- Beth Carman, Senior Brand Manager – Juice, Bega Group
Lentini emphasised a multi-channel approach and said they find it is important to market across different mediums to ensure complete closed loop approach to marketing.
“In store promotions backed up by digital or radio and POS always presents great increases in sales.”
Nader noted that Urbanista relies less on traditional promotions and more on the premium positioning of freshly made juice.
“We have people specifically coming in to get one of our canned juices. They’ll come in and grab two and keep one in the fridge at home. And the beauty of them is, we don’t have to promote them. We’re not giving up margin on these products. It’s pretty profitable.”
Feeling the squeeze
With price pressures on consumers, Eastcoast Beverages emphasises the connection to real fruit and farm-to-shelf processes.
“Every bottle represents a process where fruit is grown, picked, squeezed, bottled, and distributed directly from orchard to shelf. If prices need to shift, we believe consumers can better understand and appreciate increases when they are connected to products that start at the farm, rather than those that do not,” said Lentini.
Carman acknowledged that while premium options are growing, convenience and value remain key considerations. Consumers are willing to pay more for formats that combine ease, portion size, and health benefits, but competitive pricing still matters in the P&C channel.
Dark explained that over the past few years, orange juice has been affected by supply constraints, but that setback has seemingly led to innovation by Juicy Isle.
“Over the past two to three years, orange juice has been impacted by supply constraints, leading to spiralling production costs, creating the environment where innovation in alternative juice types and flavours has emerged. Apple juice based products are featuring more prominently, such as Juicy Isle’s Apple Mango 350ml.”
The future is looking ripe
Across the board, the juice category in petrol and convenience is evolving. Consumers are seeking functional, healthier, and more varied options. Sustainability and premium positioning are increasingly influencing choice. Seasonal products, in-store freshness, and clever activations are helping to maintain relevance in a competitive market.
“Juice is no longer just a staple. It’s an opportunity to engage consumers with formats, flavours, and health benefits that make sense in their everyday lives,” said Carman. ■
Urbanista produces fresh juice on site
Function meets flavour
Functional beverages surge in P&C, balancing taste and health while reshaping innovation, claims, packaging, and growth.
Words Deb Jackson
FAST FACT: PACKAGED BEVERAGES POWER AHEAD
The AACS State of the Industry Report shows packaged beverages grew +8.3 per cent in 2024, becoming the number one contributor to total channel value at 30.1 per cent. Energy drinks surpassed $1 billion in sales, while sports and protein drinks also posted doubledigit gains.
THE FUNCTIONAL BEVERAGE category is carving out a powerful position in the petrol and convenience (P&C) channel, driven by innovation, consumer demand for healthier choices, and evolving definitions of what ‘functional’ actually means.
These beverages are reshaping the petrol and convenience (P&C) channel, with energy, sports, protein and ‘better-for-you’ options increasingly driving both shopper demand and category value. Consumers are actively seeking out products that deliver more than just refreshment – from hydration and energy support to protein recovery and wellness benefits. This shift has placed packaged beverages at the centre of channel growth, fuelled by an appetite for healthier choices, innovative claims, and evolving pack formats that balance taste, function and value.
The latest AACS State of the Industry Report shows packaged beverages were the strongest growth category in 2024, up +8.3 per cent in value and one of only two categories to achieve unit growth (+3.1 per cent). Worth $3.09 billion annually, packaged beverages now represent 30.1 per cent of total value sales, overtaking all other categories for the first time.
Energy drinks remain the standout performer, surpassing $1 billion in sales with +14.4 per cent growth, while double-digit gains in sports and protein drinks highlight the widening scope of functional options.
Theo Foukkare, CEO of the Australian Association of Convenience Stores (AACS), said these results reflect a powerful consumer trend.
“Energy drinks have seen a stellar increase year on year and is the largest sub-segment within beverages, which has partly been driven by the consumer appetite to consume products that provide a functional benefit to their everyday life and routine,” he said.
Foukkare added that low- and no-sugar beverages now account for nearly half of packaged volume, multipacks are on the rise as shoppers seek better value, and education around functional benefits will be critical to sustaining growth.
“Hydration plays such an important role for all of us and consumers are much more aware of the benefits that can be delivered to support their needs,” he added. “I see part of the challenge within the functional beverages space is the education required to build awareness of the products’ actual benefits, as sometimes they are not widely known to the masses, so this takes time.”
Health meets convenience
Richard Schmidt, Global Head of Wellbeing at Ryde, said consumer demand in the P&C channel is quickly changing, with shoppers seeking simple, accessible wellbeing solutions.
“Consumer demand in the P&C channel in Australia is evolving rapidly, with a strong shift towards functional beverages that deliver real benefits in a simple, and accessible consumption format,” he explained.
Ryde’s launch into 7-Eleven and IGA validated the trend, resonating with busy professionals looking for support across energy, focus, relaxation and sleep.
Schmidt said the convenience channel is becoming a “key platform for trial and repeat purchases, especially among consumers who prioritise quick, effective and purposeful solutions while on the go”.
For Ryde, the difference lies in being “fundamentally different from traditional soft drinks and sports drinks.” Its 60mL aluminium shots deliver science-backed benefits, from caffeine and B vitamins in Energy to L-theanine in Sleep.
“All products are vegan, gluten-free, low in calories, and contain no added sugar or artificial flavours,” Schmidt added.
Taste still rules
Phil Lovell, Head of Petrol & Convenience Australia at Suntory Beverage & Food Oceania, said taste is still the number-one driver of purchase in sports drinks.
“As the weather heats up, sports drinks become an Aussie staple both on and off the field. In the P&C channel, they’re one of the most impulsive purchases, giving us a unique opportunity to tap into what consumers really want: flavour,” he said.
Lovell pointed to Maximus’ innovation pipeline as a category growth driver.
“This summer, Maximus has just released Pineapple Punch, available in the iconic one litre bottle, the limited-edition flavour will be used across category to spark excitement and drive incremental growth during peak season,” he said.
Sugar, he added, still plays an important role in the category, particularly when it comes to replenishing energy and electrolytes during and after physical activity. But as consumer preferences evolve, many are seeking low and zero sugar options. Maximus Zero Sugar is meeting that demand, driving consistent growth and showing that while sugar has a place, choice is key to supporting modern hydration needs.
INNOVATION SNAPSHOT: POSCA HYDRATE
Co-founded by Merrick Watts, Posca Hydrate reimagines a 2,000-yearold Roman recipe. With zero sugar, four electrolytes and antioxidant-rich red wine vinegar, it blends gut health and hydration. Its new partnership with SPC Global will significantly expand its P&C presence.
“Shoppers today are seeking beverages that not only taste great but also serve a real purpose, whether that’s hydration, gut health, or natural energy.”
- Ed Stening, Co-Founder, Posca Hydrate
Disruption and differentiation
Posca Hydrate, founded by Ed Stening and Merrick Watts, is positioned as a category disruptor. With zero sugar, electrolytes, and antioxidant-rich red wine vinegar, it aims to deliver hydration and gut health without compromising flavour.
“We’re seeing a shift in P&C away from ‘sugar and caffeine’ to ‘function and benefit’,” Stening explained. “Shoppers today are seeking beverages that not only taste great but also serve a real purpose, whether that’s hydration, gut health, or natural energy.”
Through its recent partnership with SPC Global, Posca Hydrate is significantly expanding its distribution reach. The brand is now the inaugural partner for SPC’s new Original Beverage Co., a premium division focused on health and wellness drinks.
For SPC, the collaboration taps into “changing consumer preferences for premium products which deliver real health and wellness benefits,” said Robert Iervasi, SPC Global Managing Director.
Stening noted that functional hydration is emerging as its own segment within P&C, with consumers willing to pay a premium if it “delivers results without compromise.” →
Ryde offers targeted support with its 60ml shots
TREND WATCH: TASTE AND HEALTH
Phil Lovell of Suntory Oceania says taste remains the number one purchase driver, but low and no-sugar formats are essential. Maximus is balancing both, with innovations like Pineapple Punch and Zero Sugar options – showing that in functional beverages, flavour and function must go hand in hand.
The functional beverage wave has also attracted global names. Leo Messi’s new hydration drink, Más+ by Messi, has launched exclusively through 7-Eleven in Australia from October.
Designed with “simplicity and quality at its core,” Más+ contains just 1g of sugar, 10 calories per 500ml bottle, and four key electrolytes. With no artificial colours, flavours or preservatives, it aligns with shifting preferences towards natural and balanced hydration.
“Más+ isn’t just a drink; it’s a reflection of Leo Messi’s own values,” said Ben Gibson, General Manager at Mark Anthony Brands Australia. “This is more than just a launch – it’s the start of a new chapter for hydration beverages in Australia.”
The brand will debut with four flavours inspired by milestones in Messi’s life, including Miami Punch, Berry Copa Crush, Orange d’Or and Limón Lime League. The launch will be celebrated with a 7-Eleven event featuring giveaways, games, and signed memorabilia.
The evolution of functional energy drinks has also fuelled CELSIUS’ rapid growth. Celebrating one year in Australia, CELSIUS has launched its global campaign LIVE. FIT. GO. alongside a new flavour, Sparkling Mango Lemonade.
“Consumer demand in the P&C channel in Australia is evolving rapidly, with a strong shift towards functional beverages that deliver real benefits in a simple, and accessible consumption format.”
- Richard Schmidt, Global Head of Wellbeing, Ryde
Andrew Brooks, Head of Marketing – ANZ at CELSIUS, said: “Sparkling Mango Lemonade is summer in a can. Whether you’re chasing the sun or just need a tropical pick-me-up, this flavour brings the brightness and energy you need to keep moving in a LIVE. FIT. GO. world.”
Ben Andrews, Director of Partnerships at Suntory Beverage and Food Oceania, added that CELSIUS’ success lies in demand for “functional, sugar-free energy drinks that align with today’s active lifestyles”.
With zero sugar, B vitamins and bold flavours, CELSIUS has positioned itself as the lifestyle energy drink for “everyday achievers,” supported by multiplatform marketing and experiential activations.
The road ahead
Across the P&C landscape, functional beverages are reshaping consumer expectations. From hydration to gut health, sleep support to clean energy, the lines between supplement, soft drink, and lifestyle brand are blurring.
Richard Schmidt of Ryde predicts three trends will define the next phase: “personalisation, science-led innovation, and simplicity.”
Similarly, Ed Stening of Posca Hydrate expects personalised function, gut health and clean, sustainable solutions to become non-negotiable.
For retailers, the opportunity is clear: functional beverages are no longer seen as niche products, they are mainstream drivers of basket value, shopper loyalty, and category growth. ■
Credit: background iStock.com/fcafotodigital
Tobacco’s tipping point
Australia’s P&C retailers face soaring illicit trade, punitive excise, and shifting consumer demand reshaping nicotine sales.
Words Deb Jackson
FAST FACT: EXCISE VS ILLICIT PRICING
In 2024, the excise on a single cigarette was $1.37. A legal 25-pack of Winfield rose by 12 per cent to nearly $55. In contrast, illicit looseleaf tobacco cost just 21 per cent of the legal equivalent1
AUSTRALIA’S PETROL AND convenience retailers are on the frontline of a tobacco and vape market under siege from illicit trade, excise hikes, and shifting consumer demand. The stakes are rising – for retailers, regulators and communities alike.
The legal tobacco market in Australia is shrinking faster than ever before. According to independent analysis, legal domestic sales of tobacco fell by more than 25 per cent between 2023 and 2024 – the sharpest decline in over a decade. At the same time, illicit tobacco consumption grew by more than 20 per cent, climbing to an estimated 3,400 tonnes and making up almost 40 per cent of total market consumption. The value of excise lost to illicit tobacco is staggering, with the federal government missing out on an estimated $6.7 billion in 2024 alone1
Theo Foukkare, CEO of the Australian Association of Convenience Stores (AACS), described the reality for retailers.
“The illegal nicotine economy is now measured to be approximately $10 billion and still growing. Independent analysis estimated illicit tobacco at roughly 39 per cent of total consumption in 2024 – an extraordinary jump on 2023 – while latest estimates peg the illicit tobacco market closer to 60 per cent of total consumption and over 95 per cent of the vaping consumption is being supplied illegally. That’s the reality retailers are competing with every day,” he said.
The drivers of illicit tobacco and vape are clear: price, availability, and weak enforcement. Over the past 12 years, tobacco excise has risen more than 400 per cent. A legal pack of cigarettes now costs $50-55, while illicit packs can be found for as little as $15, or even $7.50 online. This widening price gap, exacerbated by cost-of-living pressures, has created what Emeritus Consultant Dr. Alex Wodak AM described as a booming black market.
“A packet of 20 legal cigarettes costs about $45 while a similar packet of 20 illegal cigarettes costs about $15,” Dr. Wodak said. “The huge and growing black market for cigarettes and tobacco has developed because of the high and increasing cigarette excise.”
James Bigwood, Head of Corporate and Legal Affairs at Imperial Brands Australasia, highlighted how these pressures play out in the petrol and convenience (P&C) channel.
“Excise increases result in higher prices, driving down-trading and, ultimately, movement of consumers to the illicit market. With legal options shrinking, one-in-two adult smokers are buying illicit tobacco products,” he said.
For retailers, the impact is profound, as Foukkare highlights: “Petrol and convenience retailers have lost more than $2 billion in legal sales over the last four years, and current declines are averaging out at 50 per cent over the last three months versus the same time last year.”
ENFORCEMENT GAP
Despite rising illicit consumption, ABF and ATO seizures dropped almost 20 per cent in 2024. Loose-leaf seizures fell nearly 50 per cent, suggesting vast volumes are slipping through undetected1
Crime, costs and community harm
The illicit tobacco and vape trade is no longer a shadow economy – it is a multi-billion-dollar criminal enterprise. Recent reports highlight that the illicit market has “become increasingly organised and lucrative, attracting sophisticated criminal syndicates, and presenting significant challenges for law enforcement”.
As Foukkare warns: “Senior ministers now openly acknowledge organised crime has a stranglehold on illicit tobacco, with associated violence and arson as gangs fight over territory. There is so much money to be made in illicit nicotine that it was recently reported the illegal nicotine market in Australia is now almost bigger than the total of the top five illicit drugs combined.”
The consequences for communities are confronting. AACS noted that “there have now been 250 firebombings; we’ve seen people murdered, ram raids and stores selling legal tobacco products robbed of their tobacco products almost daily – this has to stop”.
While some states have introduced stronger penalties – including on-the-spot store closures and jail time – retailers argue that enforcement remains patchy.
Foukkare put it bluntly: “Until we see these thousands of stores close permanently and illegal demand flows back into the legal regulated market then the new legislation is worthless.”
“The huge and growing black market for cigarettes and tobacco has developed because of the high and increasing cigarette excise.”
- Dr. Alex Wodak AM
Dr. Wodak was even more sceptical, saying: “The effectiveness of current law enforcement directed at the illegal sales of cigarettes and vapes is very low. It is, in my view, futile. Demand for cigarettes and vapes is very strong.”
Illicit products are openly sold in stores, often without even an attempt to disguise them. According to the FTI Consulting Illicit Tobacco in Australia 2024 Report, illicit products include non-domestic packs, fake or foreign-market packaging, and unbranded loose-leaf tobacco, which are often moved quickly through temporary storefronts or online channels.
Policy at a crossroads
With excise revenue falling and illicit consumption rising, experts argue Australia must rethink taxation, enforcement, and vaping regulation to restore balance.
Critics argue that Australia’s ‘tax to quit’ model has failed. The Tulipwood Economics report, commissioned by AACS, concluded that “the Australian legal tobacco market is in terminal decline” and that current excise rates are “arguably well above the negative public health cost caused by smokers themselves”.
Foukkare was unequivocal in saying that the current system is unsustainable.
“The tobacco excise policy in Australia is broken. Excessive excise hikes without enforcement will just fuel the black market and punish compliant retailers – and this is happening at a frightening rate.”
Public health experts have also pointed to the limits of taxation as a deterrent, arguing that the government must find a new balance between price, compliance, and consumer behaviour.
Dr. Wodak echoed this, calling for a reset.
“The government will have to reduce cigarette excise in order to win back smokers prepared to buy from legal sources. There is no evidence of a →
ORGANISED CRIME PROFITS
The Australian Criminal Intelligence Commission has reported that the gross profit margin on illicit tobacco exceeds that of cocaine. One container of smuggled cigarettes only needs one in 30 shipments to pass through undetected for criminals to profit2.
“There is so much money to be made in illicit nicotine that it was recently reported the illegal nicotine market in Australia is now almost bigger than the total of the top five illicit drugs combined.”
- Theo Foukkare, CEO, AACS
vape black market in New Zealand where the government decided in 2020 to make vapes more available than cigarettes. The NZ system seems to work well,” he said.
If tobacco is the battleground, vaping is the flashpoint. Despite widespread consumer demand, legal access to nicotine vapes in Australia is limited to pharmacies – and few stock them. Meanwhile, more than 95 per cent of vapes sold in Australia are supplied illegally1
Bigwood noted: “Globally, reduced-risk products are seeing strong growth as regulators adopt more progressive frameworks that support adult access. In contrast, Australia’s restrictive policies have limited legal access and inadvertently driven demand into the black market.”
For retailers, the lack of a regulated vape market is a lost opportunity, argues Foukkare.
“We need to implement a regulated retail model for vaping and other harm reduction products so Australians can access legal, highquality options,” he says.
Consumer behaviour tells the story that price sensitivity is the overwhelming factor in choice. Low-income and disadvantaged populations – who are more likely to smoke – are disproportionately impacted by high excise2. For many, illicit products are the only affordable option.
“Many smokers are not prepared to pay $45 for a packet of 20 cigarettes. And many people who vape clearly do not believe the government propaganda about vaping,” says Dr. Wodak.
Research reinforces this – in 2024, nearly fourin-10 consumers reported it had become easier to purchase illicit loose-leaf tobacco, with awareness rising year-on-year1
There is little dispute that Australia’s current trajectory is unsustainable. Excise revenue is already declining – forecast to fall from $8.3 billion in 2025–26 to $7.6 billion by 2028–292. Meanwhile, organised crime profits are soaring. Policy options being canvassed include freezing excise at 2024 levels, reducing excise to pre-COVID levels, legalising nicotine vapes and pouches, and dramatically increasing enforcement2.
As Foukkare concluded: “Three things need to happen urgently: a national, resourced licensing and enforcement model with rapid shop-closure powers led by the AFP; a rethink of excise settings; and targeted consumer education. We’ve called for bipartisan action – because law-abiding retailers, their teams, and communities can’t wait.”
Bigwood agreed that reform was overdue, saying: “Australia’s regulatory approach has become a cautionary example internationally. Excessive taxation and prohibition-style policies have driven consumers toward illegal products, undermining public health goals and empowering criminal syndicates.”
The challenge now is whether policymakers can strike a balance between public health objectives, fiscal realities, and the survival of the legitimate P&C retail sector. ■
Sources:
1FTI Consulting Illicit Tobacco in Australia 2024 Full Report 2Tulipwood Economics Report
RETAILER IMPACT
Between 2021 and 2024, P&C retailers lost more than $2 billion in legal sales to the black market. Alarmingly, in just the first half of 2025 alone, AACS estimates retailers lost a further $3 billion as consumers shifted even faster to illicit products.
Breaks get bubblier with KitKat Chunky Aero Milk Bar
This issue’s C&I Choice goes to Nestlé’s delicious new collaboration between KitKat and Aero. The KitKat Chunky Aero Milk Bar perfectly blends the iconic crispy wafer of a KitKat with Aero’s signature smooth, bubbly chocolate.
Since its launch, the KitKat Chunky Aero Milk Bar has delivered exceptional momentum, with 51 per cent value growth MAT and 53.4 per cent unit growth, significantly outpacing the total chocolate category growth at just 0.9 per cent*.
The KitKat Chunky Aero Milk Bar delivers a melt-in-mouth aerated, lighter texture and indulgence, which makes it satisfying without being too heavy or rich. And with 82 per cent** of Aussies preferring chocolate with texture, this latest collaboration has been created to hit the sweet spot.
Shannon Wright, Head of Marketing Confectionery at Nestlé, said the fans have spoken and they have listened.
“With 79 per cent of KitKat Chunky Aero Mint lovers wishing for a block version and nearly half (49 per cent) craving a milk chocolate twist, we knew it was time to expand our range***.”
The KitKat Chunky Aero Milk Bar is available now for RRP $2.50.
*Circana Convenience Scan latest YTD to 14/9/25, Grocery Retailer A Data.
** 2024 Macrosnacking Study (sample size N=4723)
*** Social Media poll on the @kitkatanz (N=461 respondents)
Tiko’s Jet Lighters: The ultimate blend of style and power
Tiko is proud to unveil its latest line of Premium Jet Lighters – crafted with precision, engineered for performance, and rigorously tested to meet the highest standards. With over a decade of experience in delivering reliable flame technology, Tiko understands what true quality means.
In a market where new players are emerging, it’s more important than ever to choose a brand that stands behind its products. Every Tiko lighter is the result of years of design refinement, material selection, and hands-on quality control. While others may focus on price alone, Tiko focuses on performance, durability, and safety – offering a lighter your customers can count on.
For retailers, the advantage is clear: Tiko’s trusted name, high sell-through rates, and strong customer loyalty make its lighters a proven product line. Its new premium collection features striking new packaging now arriving in Australia. The refreshed design is impressive and eye-catching, sure to boost in-store sales. Both Tiko USB and Jet lighter packages have been completely redesigned for a modern, premium look – combined with the superior build quality customers expect from a brand with over 10 years of experience.
These are not just lighters – they’re high-performance, long-lasting tools that inspire repeat purchases and brand confidence, ensuring they stand out on shelves and fly off them.
Whether for everyday convenience or specialty markets, the Premium Jet Lighters are positioned to help you boost sales and build long-term customer trust. Stock Tiko, and stock confidence.
Your customers deserve the best – and so do your shelves.
For more information about Tiko products please speak to your PeleGuy representative on 1300 377 341, orders@peleguy.com.au or visit peleguy.com.au.
PepsiCo launches two new snacks ranges - Smith’s Crackers and Mini Canisters
PepsiCo Australia has launched two new formats to its snack portfolio for the first time, bringing innovation to the consumer and responding to increasing demand for value, quality and convenience.
The two new products include Smith’s Crackers and Mini Canisters – both bringing PepsiCo’s iconic brands into fun new food formats that tap into different occasions.
The Smith’s range is entering a new aisle for the first time as an oven-baked crunchy biscuit available in five of Smith’s iconic flavours. Mini Canisters will be filled with four of PepsiCo’s iconic snack brands in fun and differentiated mini-sizes.
Smith’s Crackers will leverage the distinct flavours of Smith’s
Sour sells, nostalgia builds connection
Nostalgia isn’t just a feeling – it’s a powerful force in retail. From the rustle of twist-wrapped lollies to the colourful pop-art punch of comic books, lollies tap into our deepest memories. They remind us of our grandparents sneaking us treats, corner shops after school, and the fizzy thrill of childhood freedom. Candy is a time machine, and Scott Bros. know how to drive it.
Today’s consumers are drawn to what looks good: bold colours, retro labels, playful motifs. But while impulse drives the first purchase, it’s taste and texture that bring people back. Scott Bros. have nailed this balance. Their SOUR SUCKERS are a punchy new range: sour, sweet, then a sherbet explosion. They appeal to Gen Z and Millennials who crave powerful flavour journeys and visual fun.
Beyond SOUR SUCKERS, Scott Bros. offer over 30 flavours in their retro jar range. From classic Humbugs to zesty newcomers, each jar is a curated experience – spanning generations. The jars themselves evoke old-school charm, perfect for gifting or countertop display.
In a world that moves fast, lollies offer a pause, a smile, taking us back and evoking fond memories. Scott Bros. doesn’t just sell confectionery – they sell connection. That’s why nostalgia sells –because it’s a flavour that never fades.
For more information, contact sales@scottbroscandy.com.au
chips, in a crunchy biscuit, appealing to families and creating new occasions for the brand through convenience and a more fulfilling snack option. Flavours include Cheddar Cheese, Barbecue, Salt & Vinegar, Sour Cream & Onion and Crispy Chicken.
Mini Canisters will feature Aussie favourites – Dorito’s Cheese Supreme, Cheese Twisties, Grain Waves Sour Cream & Chives and Cheetos Cheese & Bacon – offering tasty on-the-go and portable options for shoppers.
The new formats are available to purchase across Australia at select petrol and convenience stores and supermarkets. Smith’s Crackers will RRP at $4.00 and Mini Canisters will RRP at $5.50.
Pet care is a $2.3 billion opportunity for retailers
With 63 per cent of Australian households owning a pet, the demand for pet care products continues to grow, and convenience retailers are in the right place to meet it. Every six months, 19 per cent of dog owners shop at a convenience store, petrol station, or corner shop, highlighting the opportunity for the channel.
Pet shoppers are a valuable segment, spending 30 per cent more per trip than non-pet shoppers and making nearly 30 visits a year, 3.6 per cent more than last year. Importantly, 42 per cent of pet-related purchases are impulse or top-up shops, aligning perfectly with the nature of convenience retail.
Omnichannel behaviour is also widespread, with shoppers visiting an average of three different retailers every fortnight. Loyalty, however, remains strong within pet care: two in three shoppers claim to stick with one main food brand. Ensuring the right brands and flavours are on shelf is critical to converting these customers.
The $2.3 billion grocery pet food market is stable, with wet cat food, especially single-serve, leading in value share, and dog treats continuing to grow. For retailers, optimising planograms with premium, top-performing essentials is key to capturing this expanding category.
To learn more, call Anthony from Purina on 0437 858 598.
Dare charges up with a potent brew
Caffeine lovers can now get the ultimate wake-up call with Australia’s No.1 iced coffee brand* unleashing its most powerful and concentrated brew yet. Dare Charged packs the equivalent of 2.5 cups of instant coffee in a sleek, grab-and-go can, from just 101 calories.
With 200 milligrams of caffeine in a 240ml can, Dare Charged is designed for those who need a serious coffee kick to keep firing on all cylinders. Available in Strong Latte, Salted Caramel Latte and Mocha Latte, Dare Charged delivers a big caffeine kick naturally powered from 100 per cent Arabica coffee. With only 101 to 120 calories per can, it’s smooth, bold and charged with the real coffee taste Dare fans love.
Adelle Cosgrove, Marketing Manager – Iced Coffee at Bega Group, says Dare Charged is a total game-changer for Australians needing a caffeine kick – whether it’s first thing in the morning, powering through a busy day, gearing up for a night out or if you just need a little extra pep to your day.
“We know Aussies love their iced coffee strong, smooth and delicious –and Dare Charged is exactly that. It’s deliciously potent, low on calories and made with Arabica coffee. It’s all beans, no bull.”
*Circana, Australian
Vibe – Australia’s #1 brand for charging cables
Vibe offers 15 years of innovation, quality, and unmatched variety – all on one stand.
IN TODAY’S CONNECTED world, charging cables are more than just a utility – they’re an everyday essential. From smartphones and tablets to earbuds, laptops, and smart gadgets, one thing’s certain: not all cables are built the same.
That’s where Vibe comes in
With over 15 years of experience in designing and delivering high-quality charging solutions, Vibe has become a household name across Australia. From the beginning, its focus has been clear – to offer the best charging cables on the market, combining cutting-edge technology, reliable performance, and modern design, all while providing a customer experience that’s simple, accessible, and stylish.
Everything you need – On one stand
Vibe’s unique display concept brings together its entire range of cables on a compact, easy-to-manage stand – available at retail locations across Australia.
No more hunting through cluttered shelves for the right cable that fits your device.
The Vibe stand is clearly organised, regularly refreshed, and stocked with the latest, most popular models – so you always get exactly what you need, right when you need it.
Vibe has the connections covered – USB-C, Lightning, and Micro-USB. But they don’t stop at functionality – style matters too. That’s why Vibe offers:
• Over 50+ stylish cable designs
• A full spectrum of colours
• Multiple lengths to suit any setup
• Flat, braided, reinforced, and tangle-free options
• Support for fast charging and data transfer
Quality without compromise
At Vibe, quality is non-negotiable. Each cable is handpicked and tested to meet strict durability and safety standards. The Vibe team works constantly to update the lineup with new and improved models – ensuring Australian consumers are ahead in both performance and design. Whether you’re after a minimalist black cable, a bold neon charger, or a sleek metallic finish – there’s a Vibe for everyone.
Unmatched in Australia – No rivals, just results
When it comes to selection, quality, reliability, and availability, Vibe has no competition in the Australian market. What Vibe offers that no one else can:
✓ The widest variety of charging cables
✓ Premium materials and expert craftsmanship
✓ The most convenient retail experience – all on one easy-to-use stand
✓ Peace of mind with a trusted warranty and dedicated customer support
Distributed nationwide by Peleguy Distribution
All Vibe products are exclusively distributed by Peleguy, ensuring smooth logistics, reliable stock management, and widespread availability across Australia’s retail network. Charge Smarter. Live Better. Choose Vibe.
For cables that keep up with your lifestyle – and look good doing it – there’s only one name you need to know: Vibe. Fast. Reliable. Stylish. Everywhere.
For more information about Vibe products please speak to your PeleGuy representative on 1300 377 341, orders@peleguy.com.au or visit www.peleguy.com.au.
Fresh To Go Foods brings café-quality to convenience
Fresh To Go Foods is redefining food-to-go with fresh and frozen category solutions that reduce operational complexity for customers.
With manufacturing sites in all six states and a fleet of vehicles delivering products daily, Fresh To Go Foods supplies major retailers and independent stores either centrally or directly as required. As a newly formed standalone business, Fresh To Go Foods has quickly built a reputation as a trusted partner across grocery, petrol & convenience and foodservicecombining national scale with the ability to streamline customer operations and food offers by simplifying supply, improving menu consistency, and reducing in-store labour. By taking pressure off staff, retailers can focus on service and sales while ensuring consistent quality across sites.
At the recent Fine Food Show in Sydney, Fresh To Go Foods unveiled its new handcrafted brand, Rise Kitchen Co., designed to
elevate grab-and-go offers and give retailers a competitive edge. The range was developed from consumer insights, focusing on top-performing favourites that Australians love to eat, ensuring each product delivers on taste, familiarity and sales performance.
Handmade fresh each day with quality, sustainably sourced ingredients, the line-up includes sandwiches, wraps, baguettes, yogurt pots, protein pots and toasties – with many more products rolling out over the coming months. Standouts include golden sourdough toasties, delicious fresh sandwiches, and flavour-packed tortilla wraps. The yogurt pots feature crunchy granola in a separate compartment, ensuring maximum freshness and texture.
With fresh new packaging, category stewardship, and directto-store distribution, Fresh To Go Foods is helping retailers drive sales while meeting the evolving needs of today’s foodto-go shopper.
V Energy launches zero sugar range with nostalgic twist
As the category leader in energy drinks across Australia and New Zealand1, V Energy is doubling down 1 on innovation with the launch of its newest Zero Sugar range, on shelves now. The launch reinforces V’s commitment to shaping the future of energy through bold flavour, zero sugar choices, and culturally relevant design.
The non-alcoholic ready-to-drink (RTD) market across ANZ continues to expand, with energy driving the strongest growth. Low and zero sugar variants are leading this momentum, attracting new drinkers2 and delivering more than 45 per cent of the value growth for the energy drinks category in both AU and NZ3. V’s new range is designed to capture this demand and further cement its position as the brand defining what energy looks and feels like today.
The new range reimagines three iconic flavours with a modern energy twist: Strawberries & Cream, Watermelon Candy, and Cotton Candy. These nostalgic flavours tap into the cultural craving for all things Y2K – but with a bold, contemporary edge. Nostalgic flavours with modern energy.
Ruth Muller, Chief Research & Development Officer and Interim Chief Marketing Officer at Suntory Oceania, said consumers today are looking for energy drinks that reflect their lifestyle and identity – bold, expressive, and uncompromising.
“This range is a celebration of that mindset. It’s nostalgic, but fresh. Familiar, but fearless. And it’s a clear signal that V is leading the charge in the future of energy.”
See the V Energy website, Instagram, Facebook, or TikTok for more information.
1: Circana AU and NZ Grocery & Convenience Scan data - Dollar share of Total Energy Drinks MAT to 03/08/2025.
Source 2: Roy Morgan (Australia & New Zealand) Energy Drink 16+ P12M Penetration MAT to June 2025
Source 3: Circana AU & NZ Grocery & Convenience data - Dollar growth of Total Permissible Energy Drinks MAT vs. YA to 03/08/2025.
Cookie Man: Indulgence and innovation
Cookie Man’s success is built on a foundation of classic favourites and a constant drive to innovate. Their famous Loaded Cookies are a testament to this, with their generous size and over-the-top fillings that deliver an ultimate treat. They’ve taken this concept even further with the introduction of the New Loaded Protein Cookies. These cookies maintain the same delicious, indulgent flavour profile while offering the added benefit of protein, catering to a growing consumer demand for healthier, yet still satisfying, options.
And for those craving a taste of the iconic, the New York Cookies are a must-try. Inspired by the classic American bakery style, these chunky, chewy delights have quickly become a fan favourite, delivering that signature big-city flavour and satisfying texture. With this diverse and dynamic product lineup, Cookie Man isn’t just selling cookies; they’re selling moments of pure joy, trusted by stockists and adored by customers across the country.
Enjoy a wide range of delicious cookies delivered straight from trusted distributors across Australia. Perfect for retailers, events, or stocking up your pantry!
Enquire today about Cookie Man cookies from The Distributors. Visit www.the-distributors.com.au or call 1800 989 022 to place your order.
Big Lolly Freeze Dried Candy: Jumbo crunch, max flavour!
There’s a new crunch shaking up the candy aisle, and it’s impossible to ignore. Big Lolly Freeze Dried Candy delivers on its promise: big on flavour, big on jumbo crunch! With every bite, classic sweets are transformed into light, crispy, flavour-packed explosions that keep you coming back for more.
Available in two exciting varieties – Sour Rainbow Candy and Gummy Worms – this range takes familiar favourites and elevates them into a whole new snacking experience. Freeze drying locks in the intensity of flavour while adding a bold, airy crunch that turns a simple lolly into something extraordinary.
It’s no wonder Freeze Dried Candy has become one of TikTok’s hottest trends, racking up billions of views and capturing the imaginations (and taste buds) of sweet lovers worldwide. Big Lolly is leading the way in bringing this viral sensation to everyday shoppers, offering a fun, shareable treat that feels as innovative as it is nostalgic. Whether you’re chasing a sugar rush, a party-stopping snack, or just want to be part of the trend everyone’s talking about, Big Lolly Freeze Dried Candy is the ultimate crunchy, tangy, flavour-bursting indulgence. One bite, and you’ll be hooked.
CELSIUS® launches new Mango Lemonade
CELSIUS®, the premium, lifestyle energy drink formulated for active lifestyles, is marking its first year making waves down under with the launch of LIVE. FIT. GO.™, a global campaign redefining how people think about fuelling their lives, and the debut of its newest flavour, Mango Lemonade, arriving just in time for the warmer months.
Mango Lemonade brings a bright, tropical twist and zesty refreshment to the brand’s expanding flavour portfolio. Bursting with the juicy flavour of mango combined with the tangy taste of freshly squeezed lemonade, this blend is the ultimate pick me up, whether you’re hitting the gym or simply savouring on a sunny afternoon.
Andrew Brooks, Head of Marketing – ANZ, Celsius, said Mango Lemonade is summer in a can.
“Whether you’re chasing the sun or just need a tropical pick-me-up, this flavour brings the brightness and energy you need to keep moving in a LIVE. FIT. GO. ™ world.”
Ben Andrews, Director of Partnerships, Suntory Beverage & Food Oceania, said since launching in Australia nearly one year ago, CELSIUS has experienced strong growth driven by rising demand for functional, sugarfree energy drinks that align with today’s active lifestyles.
“Suntory is proud to play a key role in bringing CELSIUS’ global vision and product innovation to life in a way that resonates with local consumers.”
Maximus drops limited-edition Pineapple Punch
Suntory Oceania’s sport drink range Maximus is set to energise summer with the release of its bold limited-edition flavour Pineapple Punch.
Available in Maximus’ iconic 1-litre bottle, Pineapple Punch delivers the hydration Aussies need to power through the summer heat. Launched exclusively in Ampol stores in September, the bold new flavour will roll out nationally in November. Designed to spark excitement and drive incremental growth, Pineapple Punch brings fresh energy to the sports drink category during its peak season.
Lisa Pearce, Head of Maximus, Juice, and Agency Partnerships at Suntory Beverage & Food Oceania, said Pineapple Punch delivers on what Maximus does best – big, bold Aussie flavours.
“This limited-time release is crafted to excite loyal fans, attract new drinkers, and give our retail partners a high-impact opportunity to drive sales and foot traffic during the crucial summer period.”
Backed by the brand’s ‘That’s Gonna Need a Maximus’ platform, the launch will be supported by disruptive in-store executions, exclusive merchandise giveaways, and strong social and digital amplification to maximise shopper engagement and sales momentum.
Maximus Pineapple Punch joins the brand’s flavour line-up – including Blue, Grape, Mango Passionfruit and Lemonade Iceblock – and will be available in the iconic 1L PET bottle. The limited-time offer will launch nationally from 3 November 2025 and remain available until March 2026, while stocks last.
“Whether it’s
a classic pie, a sausage roll, or Traveller, Four’N Twenty remains the perfect snack to enjoy anytime, anywhere.”
Four’N Twenty is delivering growth in convenience
Four’N Twenty is heating up convenience stores this year, serving up classic favourites and bold new flavours that keep Aussies coming back for more.
FOUR’N TWENTY, Australia’s number one savoury food brand, continues to deliver sales growth this calendar year across convenience channels by offering the perfect on-the-go snack solutions.
The hot food category remains a powerhouse in convenience, with demand driven by iconic favourites and innovative new products. Limited Time Offers (LTOs) have played a key role in creating excitement and driving growth across segments.
Consumers are increasingly adventurous, with a growing appetite for variety and globalinspired tastes. Four’N Twenty is adapting to this shift with products like Butter Chicken and Bolognese Travellers, alongside the CC’s Nacho Cheese Pie and Tasty Cheese Roll. These limited-time flavours fuel category excitement, offering shoppers something new while maintaining the ease and convenience the segment is known for.
The brand’s core products continue to hold a strong position in the category. The Four’N Twenty Traveller stands out for its convenience, offering easy on-the-go eating with a variety of flavours. The Four’N Twenty Sausage Roll is the top-selling SKU, delivering the classic taste of 100% Australian meat with signature seasoning. Rounding out the range is the Four’N Twenty Classic Meat Pie 175g, a timeless favourite, combining Australian meat with rich gravy, wrapped in golden pastry. With both classics and new flavours driving momentum, the hot savoury food category continues to thrive. Whether it’s a classic pie, a sausage roll, or Traveller, Four’N Twenty remains the perfect snack to enjoy anytime, anywhere. Maximise sales by keeping hot food cabinets stocked with these trusted favourites. For more information contact your Patties Food Group representative on 1800 650 069 or email info@patties.com.au.
WHY AI IS THE NEXT FRONTIER FOR CONVENIENCE RETAIL
Retail crime is rising fast, and with more violence in stores, keeping workers and communities safe has never been more urgent.
By Theo Foukkare, CEO, AACS
AS CEO OF the Australian Association of Convenience Stores (AACS), I’m on the ground with retailers every week. What I’m hearing, and seeing, is backed by the data. Auror’s intelligence platform reported a sharp escalation in 2024: weapon-related events rose 66 per cent year-on-year, incidents with knives 40 per cent, and serious events 30 per cent. The ABS confirmed theft hit a 21-year high. This isn’t just about stock loss – it’s a safety issue for our people and communities.
At one major supermarket group in South Australia, 1,798 incidents logged to Auror led to arrests and the identification of hundreds of repeat offenders. The pattern is consistent: a small cohort drives most of the harm. Convenience retailers are responding with a mix of training, technology, smarter design, and stronger partnerships. Here’s what’s working – and what needs policy support.
1. Smarter forecourts: Fuel theft (drive-offs) remains a major issue. Retailers are tackling it with:
• Pre-pay and hybrid rules during high-risk periods.
• Number-plate recognition linked to crime-intelligence platforms, alerting staff before the nozzle lifts.
• Better design: brighter lighting, clear sightlines, and barriers that cut escape routes.
2. In-store: people first, product second: The safety of retail workers must always come first.
• De-escalation training teaches staff to disengage and use calm language, backed by silent duress alarms.
• Two-up staffing and safe havens give teams fallback options.
• Hardening high-risk products – time-delay drawers, smart tobacco units, and ticketing for premium goods – removes easy targets.
3. Intelligence-led operations: The biggest shift has been the move to shared, searchable crime data.
• Every incident logged: suspect details, images, vehicle plates.
• Repeat-offender interruption: banning notices, shared across networks, escalated when breached.
• Evidence packs for prosecution: standardised files reduce police and court friction, ensuring consequences for violent offenders.
4. Tech that keeps humans in control: Technology is adding protection without overburdening teams.
• Cameras with analytics flag bag-stuffing or duress gestures.
• POS data monitoring highlights refund abuse or fraud.
• Facial recognition is under debate, but some argue for its ethical, limited use to identify violent repeat offenders.
5. Store design that deters crime: Layout matters.
• Local business networks share same-day alerts across supermarkets, pharmacies, and petrol sites.
• Community messaging (“Abuse is never part of the job”) makes it clear aggression won’t be tolerated.
“Retail crime is not ‘just the cost of doing business’. It’s a threat to worker and community safety.”
– Theo Foukkare
7. Policy settings that back safety and fairness: Stronger policy is essential.
• Worker-protection orders and consistent penalties for repeat and violent offenders keep staff out of harm’s way.
• Action on illicit tobacco is urgent. Illegal sellers fuel violence and normalise criminality. AACS continues to call for swift, bipartisan enforcement to protect legitimate retailers and communities. What good looks like today: A safe, modern P&C store features:
• A well-trained team empowered to disengage from danger.
• Forecourts that deter drive-offs before fuel flows.
• A layout that removes blind spots and hardens high-risk products.
• Fog cannons and duress systems that give workers confidence.
• Incident reporting that feeds intelligence, not paperwork.
• Strong relationships with local police and neighbouring retailers. Retail crime is not “just the cost of doing business”. It’s a threat to worker and community safety. The data shows severity has escalated, so our response must match it. With the right mix of training, design, technology, and policy, we can keep convenience stores safe, welcoming places to work and shop – day and night. ■
Success comes from building momentum through clear strategy, smart data, customer focus, and empowered teams, creating a flywheel that drives growth.
Unlocking the flywheel effect in convenience retail
Words Jason Joukhador, GM Merchandise and Dealer Channel
The Power of Momentum
I first heard about the flywheel effect during my time at Woolworths, listening to the globally respected retail mind of Greg Foran at a monthly town hall meeting. He described how sustained positive effort in alignment across the business builds a sustainable competitive advantage. That concept made sense at the time. Over the years, through different organisations, roles and challenges, I’ve seen firsthand how powerful the flywheel effect message really was. The flywheel concept, popularised by Jim Collins, is simple but profound: consistent, purposeful actions build energy over time, eventually creating a self-reinforcing cycle of growth. In retail, where change and competition intensity is a constant, momentum is often the hidden engine behind high-performing teams and thriving retailers.
Building the Flywheel
Momentum starts with a clear strategy. Retailers who define where they’re going and why, provide teams a reason and direction to push. Whether it’s expanding fresh food, improving speed to shelf, or elevating the customer experience, the strategy provides focus. Every initiative becomes a deliberate step forward.
Data and insights play a critical role in forming and measuring the results of your strategy. In today’s retail landscape, intuition alone isn’t enough. Smart use of data helps retailers understand what’s working, where friction exists, and how
to better serve customers. From refining product mix to optimising labour, insights remove resistance from the flywheel, allowing it to spin faster.
Consistency in delivery and execution is then key. Momentum isn’t built in bursts; it’s earned through rhythm. Daily huddles, weekly reviews, and ongoing feedback loops create a cadence that reinforces progress. When teams see their efforts reflected in results, belief grows and with it the energy.
“The flywheel concept, popularised by Jim Collins, is simple but profound: consistent, purposeful actions build energy over time, eventually creating a selfreinforcing cycle of growth.”
– Jason Joukhador
Keeping the Customer at the Heart
Momentum is most powerful when its customer led. Every improvement, whether operational, digital, or experiential should ultimately serve the shopper. Clean stores, relevant ranges, and fast, friendly service aren’t just good practice; they’re the fuel that keeps customers coming back and the flywheel turning.
When teams are empowered to act on customer feedback and see the impact of their decisions, they become more engaged. That engagement drives better execution, which in turn improves
customer satisfaction, a virtuous cycle that builds momentum from the inside out.
The
Human Factor
People and culture matters. Leaders who celebrate small wins, communicate progress, and foster ownership create a sense of movement. Momentum becomes contagious. Teams begin to anticipate success rather than chase it. And in a sector where talent is scarce, agility is essential, that mindset can be a game-changer.
Avoiding the Stall
When it comes to momentum the danger lies in getting too comfortable. Retailers need to constantly question the norm pushing against what seems true and always seeking new ways and ideas to adapt. Stopping routinely to look back and letting new perspectives guide their way is what keeps the gears moving smoothly forward.
Final Thought
Within the world of retail, it’s not about pulling just one magical lever to achieve success but rather about weaving multiple elements together into a cohesive and strong strategy. If retailers dive in with a solid plan in mind, tap into the power of data and valuable insights, and remain focused on putting the customer at the centre of all their choices, they set in motion a powerful ripple effect that keeps driving their business forward. After getting that wheel going it really turns into something tough to bring to a halt, people thrive and so does the business. ■
NOT ALL EMPLOYEES WANT TO MANAGE PEOPLE
Strong performance does not always equal leadership readiness, so it is important for businesses to find alternative opportunities for career advancement.
Rachel Quinn, Managing Partner, 3P Partners
“Many employees prefer to deepen their expertise rather than lead people, and pushing them into leadership roles risks disengagement and turnover.”
– Rachel Quinn
3P PARTNERS SUPPLIES talent to more than 200 FMCG manufacturers and large-scale farming businesses in the US, Canada, Australia, and New Zealand. After 15 years of helping food and beverage leaders scale their teams, we have seen that while promoting from within can support retention and continuity, it is not always the right answer. Businesses succeed when they align talent strategy with individual motivations, capabilities, and growth ambitions, whether the solution is internal development or external recruitment.
The limits of internal promotion
Employees who know the culture, systems, and operations often adapt well when promoted. But not everyone wants to be a manager. Many employees prefer to deepen their expertise rather than lead people, and pushing them into leadership roles risks disengagement and turnover.
According to ADP Research Institute, 29 per cent of employees left their employer within a month of their first promotion. Too often, businesses mistake strong performance for leadership readiness and overlook whether the individual has the appetite or skills for the role.
Assessing potential and motivation
The best leaders are identified not only through performance but also through traits like drive, learning agility, and comfort with complexity. Tools such as the 9-box grid or feedback frameworks like Radical Candor can help surface these qualities.
Equally important is understanding what motivates employees. Randstad reports that 34 per cent of employees never want to become managers. Assessments such as Hogan or the Predictive Index can clarify career drivers and provide a foundation for career discussions.
The takeaway is that companies should offer dual tracks: one for leadership and another for
high-performing individual contributors. Both add value, but only one prepares employees for executive responsibilities.
Testing capabilities before promoting
Stretch assignments are an effective way to evaluate readiness without making premature promotions. For example, a manager preparing for a director role could be asked to model an international expansion, redesign a logistics network, or assess the ROI of automation. These projects reveal whether someone has the analytical skills, judgment and resilience to step up.
Mentorship is another tool to prepare talent. Pairing high-potential employees with experienced leaders provides guidance and a sounding board. Where internal mentors are limited, industry associations and professional networks can help fill the gap.
When external talent is essential
Even with deliberate development, internal teams are not always ready for what comes next. At 3P, we are often engaged when a company faces inflection points such as preparing for ERP implementation, expanding internationally, or scaling operations for the next growth stage. In these cases, the need for fresh technical expertise or broader leadership capabilities outweighs the benefits of internal promotion.
Bottom line
Internal promotions can strengthen retention and culture when they align with employee motivations and organisational readiness. But businesses must be realistic: not all employees aspire to lead, and not every skill set required for the next phase exists internally. In those cases, external talent sourcing is often the most strategic way to secure the leadership needed to deliver growth. ■
“We
—CEO
“Brands that thrive are those that blend innovation with deep consumer understanding, adapting their model across in-store, online, and mobile platforms.”
– Andrew Gerard
Five keys to an adaptable brand
Convenience retailers must embrace adaptability and innovation to stay relevant and profitable in Australia’s rapidly shifting consumer landscape.
Andrew Gerard, Senior Consultant, Circana
IN AN ERA where consumer habits are swiftly shifting and expectations for convenience are higher than ever, Australia’s convenience industry must continually evolve to remain relevant and profitable. The most forwardthinking brands demonstrate “elasticity” – the capacity to expand their offerings and services while remaining true to their core identity.
Elasticity in the convenience sector means more than just increasing product range; it’s about creating seamless experiences, integrating technology, and responding to emerging lifestyle trends, such as healthconscious snacking, 24/7 accessibility, and eco-friendly practices. Brands that thrive are those that blend innovation with deep consumer understanding, adapting their model across in-store, online, and mobile platforms.
Five keys for building elasticity
• Enhancing customer connection: Build loyalty through tailored promotions, community engagement, and memorable in-store moments. Understanding the unique needs of Australian consumers, whether it’s a quick coffee on the go or a sustainable packaging option, helps foster repeat visits and brand advocacy.
• Embracing agility: The convenience industry must be nimble, swiftly trialling new products, services, and store formats. Agility allows retailers to pivot in response to market shifts, such as the rise of contactless payments or demand for plant-based snacks, without losing their distinct identity.
• Leveraging technology and data: Use realtime analytics to optimise inventory, pricing, and promotions. Digital loyalty programs, targeted offers, and location-based services
help brands engage consumers more personally while ensuring operational efficiency.
• Experimenting with AI: Artificial intelligence can streamline demand forecasting, personalise marketing, and even optimise product placement. AI-driven insights enable convenience stores to anticipate trends and respond proactively.
• Measuring and accelerating demand: Employ predictive analytics and market segmentation to align new product launches with regional or demographic preferences. By understanding what resonates in different parts of Australia, brands can allocate resources effectively and ensure every new initiative has the best chance for success.
Technology, Data, and the Power of Localisation
With advanced analytic tools, brands can segment their customer base, uncover regional preferences, and optimise stock to meet local demand. Imagine a convenience retailer using data to introduce exclusive products for inner-city commuters or leveraging insights to anticipate demand for cold beverages during a heatwave in Queensland. Brands that integrate these five principles –deep customer connection, agility, technology and data, AI-driven experimentation, and precise demand measurement – stand to become truly elastic. This adaptability not only equips them to ride the waves of change but positions them as leaders in Australia’s fast-paced convenience sector. In the end, the elastic convenience brand is the one that anticipates change, delivers what customers want, and forges lasting loyalty in a rapidly evolving landscape.
To learn more, subscribe and download the latest Outlook report from Circana ‘Stretch for Success’. ■
GROW YOUR BUSINESS
Power Sessions are designed to load you up with tips, strategies, trends and tools that you can start using in-store to increase footfall, grow basket spend, maximise your footprint, and improve your bottom line. Here are just some of the topics that will be covered:
• Foodservice
• Pet Care
• Tobacco
• Recruitment
• Packaged Beverages
• Alcohol
The C&I Expo Returns
Following a year-long hiatus, the C&I Expo will make its comeback on 17-18 March 2026, bigger and better than ever before.
FOR ANYONE IN the petrol and convenience industry, the C&I Expo is the place to be to grow your business and make lasting connections. It’s where retailers, suppliers and decision-makers gather under one roof to share ideas, explore innovations and strengthen partnerships that keep the channel moving forward.
Returning in 2026 across two huge days, 17-18 March, at ICC Sydney, the C&I Expo has colocated with AACS Connect and promises to be one of the biggest industry events of the year.
The C&I Expo has built its reputation as Australia’s leading platform for convenience and impulse retailing. It draws exhibitors from across the country and overseas, showcasing everything from beverages and snacks to forecourt technology, foodservice equipment and merchandising solutions. For retailers, it’s a rare chance to discover new products and services while connecting face-to-face with the people who drive the sector.
Theo Foukkare, CEO of the Australian Association of Convenience Stores (AACS), said retailers should attend the C&I Expo as it is the largest trade show for the convenience industry, showcasing supplier innovation, technology innovation, and is a great place to network with new and existing partners.
“With AACS co-locating with the C&I Expo from 2026, the intent was always clear – bring together Australia’s two largest, and most successful, events for the industry where attendees can discover new innovation, networking, be present for the release the 2025 AACS State of Industry Report, and hear about the latest trends domestically and globally at the Connect Summit.
“The three-day program will be the must attend event of the year for anyone involved or interested in convenience retail in Australia.”
Louis Cannatelli, Sales Manager at GC Brands, said the show has always stood out as an event that delivers quality over quantity.
“The three-day program will be the must attend event of the year for anyone involved or interested in convenience retail in Australia.”
– Theo Foukkare, CEO, AACS
“For GC Brands this is a true ‘industry event’ and one we support annually, you may not see hundreds of people a day, but you see the decision makers, that’s what counts,” he said. “Like most businesses, the deals are generally already done, but you get to connect with your network in one place, at one time and there is always space and time to have a quality chat.”
That spirit of connection is what many exhibitors value most. The event brings together a wide cross-section of the channel, from major retail groups and franchisees to independent store owners and category managers. Cannatelli added that the range of people walking the floor always keeps things interesting.
“Besides our everyday contacts, you will usually see others trailing along which is always fun and interesting, whether it’s the marketing team of a major petrol group, or the direct managers and owners of key groups and partners.”
For retailers, that variety is part of the appeal. George Tsapoutas, CEO of The Distributors, said the event is a rare opportunity to connect with customers at both a national and local level.
“The C&I trade show provides The Distributors a great opportunity to network and talk one on one with existing as well as new customers and suppliers,” he said. “The Distributors focus on service and providing a national footprint with local service and what the C&I tradeshow offers is the chance for the National Support Office to meet face to face with many of those local customers.”
This forward-looking focus extends beyond the stands. Each day, the free educational program at the Power Stage sets the tone with insights into key topics across the P&C channel, delivered by experts in their field. For retailers, these sessions provide actionable ideas that can be taken straight back to store. Combined with the chance to walk the floor, meet suppliers and trial products, it’s a mix designed to spark both inspiration and practical outcomes.
“The fact that next year AACS and C&I will combine events surely makes this the biggest occasion on the P&C calendar in many, many years, and we will be there,” Cannatelli said. ■
REGISTER NOW!
Don’t miss your chance to attend Australia’s largest trade-only event dedicated to Petrol and Convenience retailers. Providing countless opportunities to grow your business and forge lasting relationships with the industry’s key stakeholders.
L-R: Theo Foukkare, Brett Higgins, Safa de Valois, Deb Cooper, Robert Tedesco, and Mark McCaffrey
L-R: Travis Price and Amelia Fayman from Cobs
The FreshFood team launching Fr!sky iced coffee
Deals getting done on the Lane Retail Equipment stand
L-R: Jacinta Brown and Lorena Vianca from ProH20
L-R: Justin House and Mark Stone from Suprima Bakeries
The Jesters stand got a lot of attention
SPAR Australia showcases success at 2025 awards
Retailers, suppliers, directors, and staff came together at the Gold Coast Convention and Exhibition centre to celebrate SPAR Australia
“SPAR’s role in the independent retail landscape is to provide real choice for retailers and ensure strong competition in the sector.”
– Lou Jardin, Managing Director, SPAR Australia
THE SPAR AUSTRALIA Trade Show and Gala Awards Dinner returned to the Gold Coast Convention and Exhibition Centre from 14 to 16 August, drawing retailers, suppliers, directors, and staff together for three days of networking, showcasing, and recognition.
A highlight of the event was the announcement of updates to the Better Together Incentive Program, delivered by SPAR Australia Managing Director Lou Jardin at the Trade Show’s opening. For the first time, Gold and Platinum Tier participants received their rewards in cash rather than vouchers, with $546,374 distributed to stores. Since its introduction 13 years ago, the program has returned more than $5.83 million to retailers.
“SPAR’s role in the independent retail landscape is to provide real choice for retailers and ensure strong competition in the sector. The Better Together Program is our way of recognising and rewarding loyalty, while supporting growth and sustainability for familyowned businesses,” said Jardin.
The Gala Awards Dinner, hosted by Queensland media identity Ben Davis, followed on the Saturday evening. The program opened with the Little SPAR Award, which recognises individuals or families who have made a lasting and outstanding contribution to the SPAR community.
This year, the honour went to the Kapetanos and Spyrakis family from SPAR Sussex Inlet, who joined the network in 2010. Their long-standing commitment to the brand, along with their support of local initiatives, was acknowledged as central to both their community and the SPAR family.
“The Little SPAR Award is one of our most meaningful recognitions. It reflects the heart and soul of what SPAR stands for – family, loyalty, and community,” said Jardin.
The evening also saw the announcement of the Store of the Year accolades. SPAR Bourke took out the title of SPAR Store of the Year, while SPAR Express Terrigal was named SPAR Express Store of the Year.
Departmental awards highlighted excellence across key categories. Winners included SPAR Ballina for the Grocery Award, SPAR Express Urangan for the Express Grocery Award, SPAR Blackbutt for Dairy/Freezer, SPAR Malanda for Fresh Food, SPAR Express Kawungan for Food To Go, and SPAR Richmond for the Community/Partnership/Foundation Award.
Exhibitors at the Trade Show were also recognised, with Slush Puppie named winner of the Small Supplier Stand Award, Inghams Poultry securing the Medium/Large Supplier Stand Award, and Suntory Oceania taking home the Custom Supplier Stand Award. ■
L-R: Dimitri Spyrakis (SPAR Sussex Inlet), Lou Jardin (Managing Director), Soula Kapetanos and Maria Spyrakis (SPAR Sussex Inlet)
L-R: Anusha Ayileni & Sagar Madarapu (SPAR Ballina) and Mark McGuinness (SPAR Chief Operations Officer)
L-R: Neil Worrall (SPAR Merchandise Manager), Jo Goston (Suntory Oceania)
Ampol
seals $1.1bn EG Australia takeover
AMPOL HAS ANNOUNCED it will acquire EG Group’s Australian operations in a $1.1 billion deal, significantly expanding its retail footprint and accelerating its convenience growth strategy.
The agreement, signed under a Share Purchase Agreement (SPA), will see Ampol take ownership of approximately 500 Ampolbranded company-owned and operated sites across the country. The purchase price will be funded through around $800 million in cash from existing debt facilities and $250 million in Ampol shares issued to the vendor, subject to escrow arrangements.
The acquisition remains subject to Australian Competition and Consumer Commission (ACCC) approval, with Ampol proposing to divest about 20 sites from the combined network to address competition concerns. The company expects full integration to take around two years after completion, targeted for mid-2026.
Steven Gregg, Ampol Chairman, described the deal as a natural fit.
“EG Australia is a logical growth opportunity for Ampol given our long-term relationship and its ability to complement our Australian Convenience Retail growth strategy,” he said. “The
combined network will have greater scale and significant cost synergies that will support strong returns and earnings growth for our shareholders.”
Matt Halliday, CEO and Managing Director of Ampol, said the acquisition aligned with the company’s proven operational track record.
“The proposed EG Australia acquisition makes sense for Ampol. It is a business and market we understand well,” he said. “A larger, combined network will allow us to better serve a broader customer base – through the expansion of our Ampol Foodary convenience retailing network, the accelerated rollout of our value-oriented U-GO offering, and expansion of the Woolworths Everyday Rewards program.”
The transaction is expected to deliver $65–80 million in annual synergies and provide high single-digit proforma earnings per share growth once fully integrated. Ampol said it remained committed to maintaining its Baa1 investment grade credit rating and expects to return to its target leverage range by the end of 2027.
Viva Energy announces CEO change in Convenience and Mobility
VIVA ENERGY HAS announced that Convenience and Mobility (C&M) CEO Jevan Bouzo has resigned and will leave the company at the end of 2025.
The company said it will begin the search for a new C&M head with significant retail industry experience. Group COO Jennifer Gray has been appointed Interim C&M CEO to support the retail leadership team. Group CEO Scott Wyatt will oversee the continued execution of the retail strategy.
Independent non-executive director John Joyce will chair a Retail Board Sub-Committee to provide additional guidance and oversight. Viva Energy confirmed there are no changes to its outlook and strategic priorities outlined in its 2025 Half Year Results.
Wyatt thanked Bouzo for his contribution over the last ten years, as
Group CFO, COO and more recently as CEO of the Convenience and Mobility business.
“He led the acquisition of Coles Express, OTR Group, and Liberty Convenience to establish the largest convenience retail business in Australia.
“Jevan’s decision to resign comes after the critical consolidation and integration has been completed and with sufficient
time to transition leadership to an interim CEO ahead of the busy trading period. He has agreed to support the business through to the end of the year while we commence a search for a new leader with deep retail experience.”
Bouzo said it has been a privilege leading the C&M business over the past three years.
“We have a world class convenience offer, an irreplaceable network and a dedicated and exceptional team.
I am proud of the way we’ve continued serving our more than three million customers per week since we brought the businesses together, and of the significant acquisition and integration work that our team has delivered. I am committed to supporting a smooth transition and will remain a passionate customer.”
Jennifer Gray has been appointed interim C&M CEO
The transaction is expected to deliver $65-80 million in annual synergies
“We are looking forward to continuing to collaborate with you through the remainder of 2025 and into 2026 as we build the momentum in our three key pillars.”
– Jason Joukhador, GM Merchandise, Supply Chain and Dealer Channel, Ampol
Ampol powers up supplier partnerships
The 2025 Supplier Forum celebrated top partners while mapping out strategy and the road ahead.
AMPOL HAS RECOGNISED leading suppliers at its 2025 Supplier Forum, held on Thursday 4 September at the Sheraton Grand Hyde Park in Sydney.
Themed Level Up!, the event brought together partners to discuss business strategy, performance, and Ampol’s proposed acquisition of EG Australia.
Presentations were delivered by Group CFO Greg Barnes, EGM Retail Australia Kate Thomson, Chief Brand Officer Jenny O’Regan, GM Merchandise, Supply Chain and Dealer Channel Jason Joukhador, and GM Retail Excellence and Store Operations Jonathon Connor. A panel Q&A session also featured.
Joukhador, said the forum was an opportunity to strengthen partnerships.
“It was great to connect with you, celebrate our partnerships, and share Ampol’s progress to be our customers’ favourite on-the-go retailer.
“We are looking forward to continuing to collaborate with you through the remainder of 2025 and into 2026 as we build the momentum in our three key pillars of ‘evolve and grow’, ‘deliver value and drive customer loyalty’ and ‘innovate and differentiate’.”
The Supplier and Retail Awards were announced at a black-tie gala dinner, recognising outstanding contributions across categories.
Ampol also acknowledged supplier sponsors, including platinum partners CCEP and Suntory, and gold sponsors Mars Wrigley, Pepsico, Unilever, Mondelēz International, Bega Group and Styleprint.
“Your continued partnership and support throughout this year has been appreciated. As we take the next step on our journey, I look forward to collaborating and ‘levelling up’ with you,” said Joukhador. ■
STRATEGIC SUPPLIER OF THE YEAR AWARDS
• Evolve and Grow – Best New Product and Activation: Suntory – V Grape
• Deliver Value and Drive Customer Loyalty – Best Promo of the Year: CCEP, Red Bull, RDM Pizza, Patties, Baiada, Inghams – $5 Crave n Save
• Innovate and Differentiate –Best Innovation: RDM Pizza
OVERALL SUPPLIER OF THE YEAR AWARDS
• Beverages & Milk: Suntory Oceania
• Food and Hot Beverage Services: YouFoodz
• Confectionery and Snacks: Stuart Alexander
• Ambient Product & Services: Pacific Optics
• New Supplier: RDM Pizza
• Account Manager of the Year: Steve Zagari (Red Bull)
L-R: Prasad Kholkute, Jason Joukhador, Fiona Howard, Elodie Guillaumond, Kate Thomson, Jonathon Connor, Jenny Oregan, Peter Klok, and Derek Styles
MCs for the night: Rebecca Link and Jason Woodland Guests were not short of entertainment
The gala dinner recognised outstanding contributions across categories
Dinner provided the perfect opportunity for fun and networking
David Burton to head up Fresh To Go Foods
FRESH TO GO Foods has announced the appointment of David Burton as its new Chief Executive Officer.
Burton’s career spans FMCG, retail, and customer leadership. He said those experiences had shown him “how the best outcomes are delivered when businesses stay agile, embrace new thinking, and commit to genuine collaboration”.
Burton said he was proud to lead a company in an industry that thrives on innovation, diversity, and quality.
“Our journey is built on a simple belief – when we combine great people with a passion for creating outstanding products, we unlock success not only for our business, but for our customers and partners.
“Innovation for us is not just about developing new products – it is about finding smarter, more efficient, and more sustainable ways to create value
OTR to digitally transform stores with Blue Yonder AI
OTR GROUP WILL implement Blue Yonder’s AI-powered solutions to improve in-store operations across its network. The move aims to enhance demand forecasting, inventory management, and product assortment at approximately 1,000 service stations nationwide.
Through Blue Yonder’s solutions, OTR Group will use AI and machine learning to forecast demand by SKU, store, and day, optimise inventory levels, and better manage the impact of new or discontinued items. The platform will also support rapid implementation and integration across the retailer’s operations.
Natalie Dalbo, Chief Customer Officer at OTR Group, said following the acquisition of convenience store networks from Coles as well as OTR and SMGB, there was a need to standardise range management, demand forecasting and fulfilment processes on a single platform for its Category and Supply Chain teams.
“We needed to replace legacy systems with integrated solutions that could meet current and future needs to optimise end-to-end product availability across our store network. Blue Yonder solutions met all our requirements, both from a focused capability and a broader technology perspective.
Antonio Boccalandro, President, APAC, Blue Yonder, said OTR Group is leading a game-changing transformation of its convenience retail network, focused on customer centricity, and they are proud to welcome them among their customers.
at every step of the journey.
He added that Fresh To Go Foods’ national capability was a key strength.
“Our strength lies in our national capability with production in all states, breadth of experience, last mile distribution network and partnerships.
“By bringing together different perspectives, experiences, and skills, we fuel creativity and resilience.
Quality is at the heart of everything we do – from sourcing and production to customer delivery – ensuring our products earn trust for everyone they reach.”
Looking ahead, Burton said his focus as CEO would be on people, customers, and innovation.
“My commitment is to continue building a business where people thrive, customers succeed, and innovation drives growth. Together, we can achieve more.”
“Blue Yonder solutions for retailers are engineered to scale, perform, and operate under the highest volumes seen on the market. They transform store operations with a composable approach, delivering rapid time-to-market, enhancing scheduling and automation tasks like inventory management and planogram updates, which are essential for increasing customer satisfaction, advancing store operations, and driving profitability and rapid return.”
Ü Envirotank double-wall tanks are fully compatible with all modern fuel types including alcohol blends and low sulphur diesel.
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Ü Clereflo™ forecourt and full retention separators.
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Petrol sales fall as grocery stays strong
GROCERY SALES ARE holding up strongly in the face of shaky consumer confidence, but the same can’t be said for petrol, according to the latest shopper data from Circana.
Australians spent $136.5 billion on grocery in the past year, a 3.3 per cent rise on the previous 12 months and almost 10 per cent higher than two years ago. That puts the supermarket aisle at the heart of household spending growth.
Fuel, however, is moving in the opposite direction. Sales at the bowser dropped 3.4 per cent year-on-year and 5.4 per cent over two years, reflecting what Circana says are changes in how and when people travel.
Alistair Leathwood, Head of Media Analytics and Insights at Circana, said shifting spending priorities are tied to the bigger economic picture.
“The current global economic outlook is the most uncertain it’s been since the pandemic, and we are seeing the direct effects in how Australians are shopping,” he said.
While all income groups are spending more on food and drink, the increases are being led by low- and middle-income households. At the same time, non-food categories – including many fuelrelated impulse purchases – are seeing far more subdued growth, particularly among higher-income shoppers.
Leathwood said: “Whilst there is growth, it is largely moderate and focused on essentials, as Australians try to balance slow income growth and increased costs.
“There are two ways to look at the current situation – glass-halffull or glass-half-empty. Brands that meet consumers where they’re at today, while taking active steps towards the future, will ultimately emerge stronger.”
Circana’s analysis suggests the sector is inching past the survival phase, with grocery well-placed to capture gains if economic conditions improve in 2025–26. But for petrol retailers, the challenge will be how to offset declining fuel volumes while maximising instore opportunities from the shoppers who still visit the forecourt.
Z Energy site renamed in partnership with Ngāti Pārau
Z ENERGY HAS renamed its Ahuriri Napier site following collaboration with local hapū and mana whenua, Ngāti Pārau.
Previously known as Z Kennedy Road, the site was officially unveiled as Z Mataruahou on Thursday 4 September.
Joe Tareha, Ngāti Pārau Hapū Trust Chairman, said the name symbolises a step in the journey of building a strong relationship between Z Energy and Ngāti Pārau.
“It acknowledges the mana of the whenua and its story, while also setting a precedent for meaningful collaboration and recognition moving forward.”
Tim Bailey, Head of Retail at Z Energy, said the renaming forms part of a wider programme of engagement with mana whenua.
“It’s part of a broader commitment to Te Ao Māori and reflects our clearer understanding of the historical context in the areas where we operate.”
Local retailers Hamish and Rachael Waddington, who operate the site, said the renaming stemmed from a strong connection with the local hapū.
“Having a refreshed name that is meaningful to the community we serve was important and getting to meet local mana whenua here in Ahuriri to work together on something we’d all be proud of mattered just as much as finding the right name,” Hamish Waddington said.
Mataruahou is the traditional Māori name for what became known as Bluff Hill, Hospital Hill or Napier Hill. It can be interpreted as “a new face found” or “a new reflection from a hole in the ground.”
Z Energy has renamed several other sites in Hamilton and Taranaki in partnership with local hapū and says it will continue reviewing its network.
The renaming forms part of a wider programme of engagement with mana whenua
Federal Government commits $1.1 billion to low carbon fuels
THE FEDERAL GOVERNMENT will invest $1.1 billion in a new ten-year Cleaner Fuels Program to develop an Australian low carbon liquid fuels industry.
The program aims to boost onshore production of renewable diesel and sustainable aviation fuel, with the first cleaner fuels that can be used in today’s engine expected by 2029.
Jim Chalmers, Treasurer, said the investment would position Australia to benefit from global demand.
“Low carbon liquid fuels are an enormous economic opportunity for Australia. This is a downpayment on developing an entirely new industry in Australia. From the farm to the refinery, from primary production to processing, this will create more jobs and more opportunities for Australian workers and businesses.”
Chris Bowen, Minister for Climate Change and Energy, said cleaner fuels could cut emissions in hard-to-decarbonise sectors.
“Making cleaner fuels here, from Australian feedstocks, creates the path for emissions reduction in sectors that are hardest to clean up, like plane travel and construction machines.
“$1.1 billion for low carbon liquid fuels production here in Australia builds on the $250 million we have already allocated to low carbon liquid fuels research and development through the Future Made in Australia Innovation Fund.”
The Clean Energy Finance Corporation has estimated the industry could be worth $36 billion by 2050, with potential to cut 230 million tonnes of emissions. Public consultation on program design and eligibility will take place this financial year, with grants awarded through a competitive process.
Fuel excise increase adds pressure at the pump
FUEL RETAILERS ARE bracing for more pressure on pricing and customer sentiment as the Federal Government increases fuel excise again – the second hike in 2025 – pushing the tax from 50.8 cents per litre to 51.6 cents per litre.
The increase, part of the government’s regular indexation in line with CPI, is being criticised as a “predictable six-monthly tax grab” at a time when households and small businesses are already grappling with cost-of-living pressures.
The Victorian Automotive Chamber of Commerce (VACC) warned that the excise rise will lead to higher bowser prices, with fuel retailers forced to pass on the cost to consumers.
“This is an indiscriminate tax that disproportionately affects lowincome earners and families who rely on their vehicles for work and essential travel,” said VACC CEO Peter Jones.
Fuel excise is built into the displayed price at the pump, making it largely invisible to consumers. On top of that, GST is applied to the total sale price, which includes the excise, effectively taxing motorists twice.
“It’s a clear double dip by the Federal Government. Motorists are being slugged with excise, then charged GST on that excise. It’s no wonder Australia continues to have some of the highest fuel costs in the developed world,” Jones added.
Retailers often bear the brunt of customer frustration when prices climb, but as the VACC notes, the cost structure is driven by multiple forces – including wholesale pricing set by major oil companies and the excise applied by government.
“Motorists deserve transparency about how their fuel is priced. They need to understand that fuel excise isn’t a static tax – the government increases it every six months, and it’s a significant component of what they pay at the pump.”
Fuel excise remains a substantial revenue stream for the Federal Government, generating billions of dollars annually. However, the long-term sustainability of that model is in question, with electric vehicle adoption rising and the recent implementation of the New Vehicle Efficiency Standard (NVES) in July 2025 expected to accelerate the shift away from petrol and diesel.
The first cleaner fuels are expected by 2029
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Australian heritage brand established in 1963 One of
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†Circana AU Grocery Scan data. Latest MAT to 16/03/2025.
PETCARE
INSIGHTS
for the Convenience channel
Every 6 months 19% of dog owners will shop at Convenience, petrol station or corner store
2 in 3 shoppers claim to have one main food brand they stick to. Top performing brands are needed to convert these shoppers.
Omnichannel behaviour is widespread with shoppers on average shopping 3 retailers every fortnight
“ Brand and flavour that my cat enjoys are the most important purchase influences”
