SEP•OCT 2020 THE BIBLE OF THE BEAUTY INDUSTRY
25 GOLDEN GODDESS
This season’s tanning innovations
How to make the best investment
ALL A-FLUTTER The art of a healthy lash lift
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BLUE LIGHT PROTECTION
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Whatâ€™s on PB radar
Expert Talk/ Top Picks
Viewpoint - Taking Your Brand Global
Skincare - Brands giving back
Skincare - Teen skin
Makeup - Beauty tools
Makeup - Lip products
Nails - Pink nails
Talking Point - Hi-Tech devices
PB celebrates 25 years
Salon Profile - Yes Please Skin Clinic
Buying and selling your business
Treating Perioral Dermatitis
Masterclass with MineTan
The Challenge of Small Business
Brow Queen Suzie McIntosh profile
Salon Profile - Revive Beauty & Spa
Making the most of the Pandemic
NSW Small Business Month
Salon Profile - Tan Temple
Talking Beauty with Hannah Gay
Death of the Walk In
Homegrown Heroes - Sarah Laidlaw
100 Social Apps You Need
104 Best New Beauty Products 106 Interiors 108 BSI speaker lineup 112
114 Ad Index
ON THE COVER Elleebana was born on the Gold Coast and this year celebrates its 25th anniversary. It has taken the brow and lash world by storm, with distributors in over 60 countries around the globe and its growing
rapidly. We chat to its founder Otto Mitter on page 20 to find out the secrets of his business success.
The Intermedia Group takes its Corporate and Social Responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody. PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests. The wrapping used in the delivery process of this magazine is 100% biodegradable.
GROUP PUBLISHER Craig Hawtin-Butcher EDITOR Anita Quade firstname.lastname@example.org NATIONAL SALES MANAGER Tyson Young email@example.com ONLINE & NEWS EDITOR Kerrie Simon-Lawrence firstname.lastname@example.org BEAUTY EDITOR Hannah Gay email@example.com PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic SUBSCRIPTIONS firstname.lastname@example.org
PUBLISHER BHA MEDIA
WELCOME TO THIS special 25th anniversary edition of Professional Beauty. We are so proud to celebrate this quarter-of-a-century milestone with you. We would like to say thanks to all our loyal supporters in the industry over the years. We couldn’t have done it without you! We have received so many birthday messages and well wishes. Read a selection of these on page 62. Throughout the decades the beauty industry has faced both exciting advancements and also deeply challenging times, none more so than in 2020. It has been truly inspiring to see how salons and leaders have adapted their businesses to forge forward. We kick off this issue with our cover story brought to you by Ex-Niche Imports founder Otto Mitter, who celebrates Ellebanna’s 25th birthday this month. He knows all about the highs and lows of business. From humble beginnings on the Gold Coast, Elleebana was born and has now grown into an international juggernaut changing the face of lashes and brows on a global scale. He shares the brand’s journey and the secrets to success. Turn to page 20. To keep business revenue at the forefront salon owners are always searching for the latest innovations – in this issue’s Talking Point we look at High Tech Devices – the game changers throughout history and what we can expect going forward. Find out the best product for your salon on page 40. With summer around the corner we turn to tanning giant MineTan to find out the latest trends. Check out the Masterclass on page 72. As always, to keep you ahead of the game we also delve into all the latest current issues concerning your business. We have loved working with you throughout the years and look forward to many more to come! FOLLOW US:
Professional Beauty magazine is published by BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 www.intermedia.com.au AUSTRALIAN SUBSCRIPTION RATES 1yr (6 issues) for $89.00 (inc GST) 2yrs (12 issues) for $160.20 (inc GST) 3yrs (18 issues) for $213.60 (inc GST) To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 Email: email@example.com Average Total Distribution: 8,656 AMAA/CAB Yearly Audit Period ending 31 March 2019.
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PB TEAM NEWS Craig Hawtin-Butcher
This issue we welcome Craig Hawtin-Butcher as Group Publisher of the title. Craig is already Publisher of Professional Beauty’s sister titles, INSTYLE and SPA+CLINIC. “I’m thrilled to be leading the team as we celebrate 25 years of beauty excellence. I’m a journalist by background (GQ.com, Esquire, The Guardian) so I guarantee we will continue to develop and deliver the industry-leading news, views and reviews you need to grow your businesses, across print, social, online and in person,” says Craig.
Tyson Young This month Tyson Young joins us as our new National Sales Manager. “I’m excited to join the amazing team at Professional Beauty. I have extensive experience across both consumer and B2B media as well as events, so I can’t wait to help our clients get the most out of Professional Beauty’s commercial opportunities. It will be great to see what opportunites we can develop in this ever changing market to help our clients’ business grow,” says Tyson.
This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.
On our RADAR
THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON NEWNESS FOR ISSADA
Issada has announced it will launch a new Clinical Formula line in October. The announcement comes shortly after news broke that the brand was bought by Australian Skin Clinics’ founder, Deb Farnworth-Wood. On acquiring the brand, Deb explains her decade-long love for Issada’s skin-conscious product line. “I have been developing my own skincare range for over a year and it made complete sense, when the opportunity arose, to market my skincare under the brand I loved.” Alongside a new logo and increased focus on sustainability, Issada will launch their new line with ten new salon products. Contact Deb on 0473 982 801.
ACCORDING TO PINTEREST, searches for ‘wrinkle remover’ are down
and ‘scars remover’ are down in 2020
THE SALON 2.0
In October, Salon Lane in Sydney’s Surry Hills will open its doors, marking the latest instalment in a growing market of ‘rent-a-salon’ businesses in Australia. Popular in the US, founder Lance Kalish describes the vicinity as “a private and self-contained ‘mini salon’ within a large shared workspace, custom built for beauty and wellness professionals.” The goal behind running the rentable hot spots is to “empower salon owners, freelancers and home operators to run a successful and financially rewarding business in a professional environment that ultimately elevates the reputation of the entire industry.” To learn more, contact Jared Keen on 0416 161 074.
In recognition of Breast Cancer Awareness Month this October we caught up with Niki Cirillo of ProCosmediq, a cosmetologist who specialises in 3D Nipple and Areola Tattooing. PB: What inspired you to specialise in 3D Nipple and Areola Tattooing? NC: My journey began with cosmetic tattoos, however, my creative flare and drive to support and elevate individuals led me to the Paramedical world. PB: What personal attributes do you believe a therapist needs to practice when managing clients such as yours? NC: Communication, respect and honesty. PB: What should people know about this treatment? NC: This treatment is beyond just the physical appearance; it is holistic healing for the whole body. For more on ProCosmediq, call 0412 404 586.
GOOD HAIR DAY
Doctor Vivek Eranki of Cosmetique Cosmetic Surgery Clinic vouches for the effectiveness of the Intense Pulse Light (IPL) hair removal method. He explained what key areas clients need to be educated on: • Encourage your clients to seek your guidance: “At Cosmetique, we employ highly skilled practitioners, so that every treatment is safe, comfortable and professional.” • Practice patience: “It can take two or three weeks to see a difference after your first treatment, and eight to 18 weeks to witness the final product.” • Avoid the sun: “Skin will be extremely sensitive after a treatment, which means the sun could result in significant and painful sunburn.” For more on IPL, visit www.australiancosmetic.com
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Three premium collections boasting high quality active ingredients
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EXPERT talk Want to know what’s on the minds of our experts this edition? Anita Quade chats to industry leaders about their inspiration and trends.
CATHERINE BIEDERMANN Managing Director, Advanced Cosmeceuticals What has this year taught you as a businesswoman? “You are only as good as your team. The Advanced Cosmeceuticals team has always been the backbone of the company but this year truly reinforced just how much our staff adjusted to all the changes seamlessly and effortlessly and continued to work above and beyond to fully support our clients. Solutions rather than problems has been our approach, along with resilience and adaptability - traits that have enabled us as a company to not only weather the storm but to look forward to what the future will bring.”
KAREN WILKINDONACHIE CEO Ultraceuticals
MICHELLE REEVE Founder Waterlily Skin Body & Spa
Can you share with us what you are focusing on during this challenging time?
Tell us what do you see as the top beauty trend coming up?
“We are focussed more on results over trends which is reflected in our deep commitment to R&D. Our dedicated in-house team of cosmetic scientists conduct panel testing on all our formulations, to ensure that our products deliver on our brand promise, which includes delivering results. The biggest trend in skincare that we will continue to embrace is a demand for brands that offer customised skincare programs to cater to individual needs. We understand that it’s not a ‘one size fits all’ approach to good skin, and skin care needs to evolve as individuals experience different climatic conditions, physiological as well as life changes.”
“The advent of green beauty has been on an upward trend over the past years, and with the onset of COVID-19 the desire for healthy rituals of self-care is surging. I see beauty moving more towards the whole food movement where locally produced slow skincare and freshly batched products are in growing demand. Health and wellness are transcending aesthetics as sensory rituals and nourishing formulations are featuring more prominently in our daily wellbeing practices. Clean and green ingredients delivered in pure botanical infusions are becoming more mainstream as savvy consumers are calling for transparency.”
beauty picks THE NAKED TRUTH This magic colour correcting cream known as Naked Glow CC Cream, delivers flawless, even skin with the most natural looking finish ever! The ultimate “no makeup, makeup look”. It’s your skin, only better! This miracle cream offers the lightest coverage in the collection, designed to help you achieve the Curtis Collection Naked Glow. This breakthrough cream literally corrects and perfects your complexion. www.curtiscollection.com.au WALK ON Working in the beauty industry often means long hours on your feet. Comfort can also be stylish thanks to the Cammino Ballet Flats. These beauties are crafted by hand in Italy and slip onto your feet like gloves from the first wear. They are made from soft buttery leather and suedes and available in a bold range of colours. www.cammino.com.au
EYE SEE What could be more soothing than the fresh scent of cucumber? Peter Thomas Roth has released the perfect salve for tired peepers. Check out the Cucumber De-tox Hydra-gel Eye Patches: This eye treatment contours to eyes, while the gel formula supports the skin’s natural detoxification process. www.peterthomasroth.com
IMAGE MD DIFFERENCE ®
✓ Created for Dermal Clinicians and Doctors ✓ Plastic Surgeon Formulated
Restoring Brightening Creme Peptides, botanicals & ADT to lighten & brighten dull and pigmented skin
Restoring Youth Serum Total Wrinkle Therapy Complex, Tri-C complex and stem cells to lift, firm and brighten
Restoring Post Treatment Masque Advanced cooling gel masque for post-procedure skin
Restoring Retinol Crème Encapsulated time-released retinol, peptides & AHAs for advanced anti-aging results
Restoring Collagen Recovery Eye Gel Peptides & stem cells to firm and brighten eye area
Utilising the most advanced delivery technology (ADT) & active ingredients available in the skincare industry. The Science Of Skin Health. Image MD features clinical advancements in skincare technology for transformative results. With breakthrough ingredients, including collagen-supporting peptides, encapsulated retinol, AHAs and unique concentrates, this collection reduces wrinkles, strengthens the skin’s natural protective barrier and supports optimal hydration and skin elasticity.
Distributed by Professional Beauty Solutions (PBS).
Call 1800 625 387 or visit www.imageskincare.com.au for more information.
NEWS BEAUTY & SPA INSIDERS GOES HYBRID The organisers of BEAUTY & SPA Insiders – the industry’s leading networking, education and innovations event – have announced that this years edition will offer both on-site and a virtual offerings. Co-hosted by Professional Beauty and SPA+CLINIC, and taking place on October 26 at Ovolo Woolloomooloo, the organisers are intent on creating an event at which all attendees feel safe and comfortable. “We know that the industry is suffering everywhere, but particularly in Melbourne, but we’re also proud that we can continue to make BEAUTY & SPA Insiders accessible for anyone to connect with and benefit from – whether physically or virtually. As one of the few events set to take place this year for the sector, we’re 100% behind empowering everyone involved to meet, connect, grow and develop opportunities, in person or online,” says Craig Hawtin-Butcher, publisher of Professional Beauty and SPA+CLINIC.
95% OF SALONS GO CASHLESS THROUGH PANDEMIC A new report from payments company Square reveals that Australian businesses have experienced a cashless growth spurt amid the coronavirus pandemic, with 1 in 3 businesses turning effectively cashless over recent months. “Cashless” is defined in the report as 95% or more payments being made via credit cards or debit cards. “As the COVID-19 pandemic began to sweep across Australia, so too did health and safety concerns among business owners,” said Colin Birney, Head of Business Development at Square Australia. “This raised questions of how to properly conduct business and accept payments during social distancing and stay-at-home mandates. The result has been a significant shift by many Australian businesses away from cash, although we have seen variances across industries and in different parts of the country.” Crunching the numbers from millions of transactions at thousands of businesses nation-wide between January and June 2020, the report found that April was the month that saw the biggest drop in cash use right across the country. The ACT saw the most substantial abandonment of cash, with cash payments plummeting there from 42 per cent of transactions in January to just 14 per cent of sales during April. Tasmania, South Australia and Victoria weren’t far behind, with cash sales in those states also dropping by more than half over the same time period.
SALON OWNERS CAMPAIGN FOR FREE CHILDCARE When Prime Minister Scott Morrison announced the free childcare scheme in April, it allowed salon owners to carry on, and when businesses slowly re-opened, it also allowed them to return to their place of work. “Many of these salon owners were forced to put in extra days or hours at work because they’d had to let their staff go,” says business analyst, Jaime Curtin. “And having access to free childcare meant this was a possibility.” But when the scheme ended in June, working parents found themselves back in an impossible position: continue to pay daycare fees and slug it out at a salon that was struggling to make ends meet, or cancel their children’s enrolments, and stay home, leaving their business to suffer. “It’s a decision that no parent or business owner should be forced to make,” says Jaime. “No one wins when parents aren’t able to afford care for their children.” Cue the launch off the Make It Free campaign, a movement led by 52 business owners – including salon owners – to encourage the government to provide permanent, highly subsidised childcare. “The devastating economic impact caused by COVID-19 has just exacerbated how unaffordable it is, while simultaneously proving how invaluable and essential it is,” said Dee Behan, co-founder of Make It Free. Australian Small Business and Family Enterprise Ombudsman Kate Carnell has thrown her support behind free childcare. “Thirty-eight per cent of small businesses are owned and operated by women and that number has been growing,” Ms Carnell said. “Many of these women are mothers who rely on childcare as they work to get their businesses back up and running again.”
Why Corneotherapy & Naturopathy is a match made in heaven Our Derma Development Plan takes the unique chemistry of your clinic to create a bespoke programme supporting your vision & goals, no matter what they are. Together, we’ll design a customised strategic plan enabling you to realise your vision. Sign up for our free webinar and learn from industry leaders with exclusive insights into their success: www.dermaviduals.com.au/ my-development-plan
Asha Evertsz – The Clear Skin Expert Practicing Corneotherapist, naturopath, educator, clinic owner & mentor “dermaviduals has helped us change the lives of those suffering with severe skin conditions. Using a therapeutic and customisable range that we trust has been an essential part of our success. Since we became an exclusive dermaviduals stockist in 2015 we have had over a 600% increase in our sales. Connect with me to learn more!”
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VICTORIAN GOVERNMENT ANNOUNCES EXTENSION OF RENT RELIEF Commercial landlords will now be required to provide rent reductions to tenants “in proportion” with falls in their turnover, while bans on evictions and rent increases will be extended until the end of the year, Victorian Treasurer Tim Pallas said.“Up until now, that proportionality principle has been aspired to, but we will now make it a very clear and expressed intention that, if you’re identifying a downturn in your capacity, your turnover, then you should have an expectation that that is similarly reflected in terms of the rent relief that you get,” Mr Pallas said. Since stage four restrictions were imposed across Melbourne earlier this month, businesses argued there was a strong case for extending tenancy support. This new announcement will ensure this support is available for at least another four months. In return, landlords which provide outright rent waivers of at least 50% for three months will be eligible for an additional 25% reduction in their land tax bills, while small landlords will be able to apply for $3,000 in hardship funding under a $60 million support program. Asked how much forgoing land tax revenue would cost the state government on Thursday, Mr Pallas said he was reluctant put dollar amount on it, saying access to further rent relief would be demand-driven. “It’s about ensuring that we strike the right balance and provide support and assistance to landlords who do the right thing by their tenants,” Mr Pallas said. So far during the pandemic, the Victorian Small Business Commission — responsible for overseeing mediation under the tenancy code — has received more than 7,500 inquiries about accessing rent relief. More than 1,400 applications for mediation have been lodged under the code, 524 of which have been finalised to date with a 90% success rate.
DIGITAL HACKS FOR SALON OWNERS Even if digital intimidates you, knowing a few tricks can make your salon life easier. Schedule social media posts “The million other things that business owners need to do can lead them to neglect their social media posting,” says social media manager Matthew Golford. “That can become frustrating for as follower. There’ll be low engagement and as a result, you lose out on that potential for new business.” Matthew recommends salon owners look into scheduling tools such as Hootsuite. “Your entire week’s posts can be scheduled in 20 minutes,” he says. Lean on your communities There are literally thousands of Facebook groups for business owners, salons included. “If you’re struggling to get your head around something, chances are someone else has had the same problem and found a solution,” says Matthew. “Some groups to consider are Australian Small Business Network, Beauty Therapists of Australia, and Business, Business, Business.” Set up alerts “Speak to your software supplier to ensure that your CRM package is alerting to to enquires received through your website, to appointment cancellations or when product is running low,” says Matthew. “It will help you stay on top of things.
FIVERR LAUNCHES ‘THE SHIFT’ In the age of social distancing, salons have been faced with a choice – migrate and optimise their existing operations online or risk losing their businesses entirely. Enter Fiverr, the online marketplace for freelance services. The service provider is known as the place you can get flyers, presentations or even business cards created for as littler as five dollars. Hence its name. And now, Fiverr has launched The Shift, a new web experience offering salon owners essential resources, inspiring content, and guides for those looking to take their business online for the first time, or optimise their existing online presence. This launch comes on the back of research recently undertaken by Fiverr, which revealed that 66% of Australian small businesses have suffered a financial loss as a result of the pandemic, with losses for those affected exceeding $10,00 for three in four (80%), and exceeding $100,000 for one in five (26%). “Businesses everywhere are grappling with the pandemic’s impact, and the thought of having to completely reinvent themselves online can feel like a daunting experience,” said Gali Arnon, Chief Marketing Officer at Fiverr. “As a company that has served the needs of small businesses for over ten years, we are in a unique position to help. Regardless of their industry, size or budget, our platform has the services and the talent they need to ensure their digital presence is just as authentic and distinct as their offline brand. Our goal is to provide them with the tools and resources they need to come out on the other side of this pandemic better and stronger.”
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NEWS WHAT TO DO IF YOUR SALON DOESN’T QUALIFY FOR JOBKEEPER 2.0 Salons that will be ineligible for JobKeeper at the end of September will still be able to reduce worker hours by up to 40% if they’re able to prove their revenue is still suffering amid the COVID-19 pandemic. The new measure, contained within a JobKeeper extension bill, will maintain some emergency workplace provisions for thousands of employers even after they stop receiving wage subsidy payments, while those continuing to access the program will retain access to a full suite of powers legislated earlier this year. JobKeeper will enter phase two at the end of September, with tighter eligibility rules to drastically cut the number of businesses receiving wage subsidies and lower payments on offer. Under JobKeeper 2.0, employers that can prove their turnover fell at least 10% against a relevant quarter last year will still be able to cut worker hours up to 40% of their ordinary hours. These businesses will have to provide staff with seven days notice of changes (an increase from three days), and won’t be able to ask them to work less than two hours each day. Attorney-General Christian Porter said the government wanted to maintain workplace flexibility for employers recovering from the coronavirus crisis. “These changes are time-limited. They are not permanent changes. They are linked to the extension of JobKeeper until the end of March 2021,” he said in a statement.
HOW TO BUILD CUSTOMER LOYALTY How do you turn a one-timer into a loyal ‘forever client’? Be accessible Melburnians may want to know what they can do to care for their skin at home, or a Sydney-based client may want to discuss a reaction they’ve had to a treatment. “The tech-savvy generation is used to instant gratification,” says marketing expert, Jana Saville. “You will be judged by how quickly you respond, and how genuine that response is. Don’t let people wait overnight if their query can be answered that day.” Know them “You know that feeling when a barista remembers your latte order? The same goes for a customer that you remember hates the scent of lavender, but prefers the jazz soundtrack in the treatment room,” says Jana. “Input that information into a log after each client’s visit; and then have it attached to their profile on your system.” Be grateful “Their decision to spend their money with you, is what allows you to keep your lights on,” says Jana. “Send a personal email, thanking them for their service, or a phone call, personally thanking them for their support that this time, and an invitation to receive a free addon treatment next time they book in for their regular booking would no-doubt cement their loyalty.'
HOW TO BE A LEADER THAT EXCELS DURING THE PANDEMIC Whether your salon is currently in lockdown in Victoria, or navigating a “new normal” across the rest of the country, there is one thing we can probably all agree on: our staff are looking to us for assurance and comfort. According to leadership expert Brene Brown, who spoke recently at the ‘Qualtrics’ Different’ online event, it will be courageous and curious leaders that will keep their teams motivated and strong during the pandemic. “We need to rethink how we’re taking care of ourselves, how we’re taking care of each other, how we’re taking care of our communities — we’re going to need to rethink how we’re showing up with each other,” Ms Brown said, focusing oil the ‘irreducible needs’ of humans: love and belonging. “Love is not a word that we use or think about a lot at work, especially when we think about other people … and I think that makes sense in some ways,” Ms Brown said. “The thing we also don’t talk about, which doesn’t make sense, is that care and connection and affection for each other is an irreducible need for people at work,” she explained. “When you walk into the workplace, your need for care and your need for respect and your need for connection doesn’t dissipate.” During her lengthy research into leadership, Ms Brown says that even in the military, leaders said affection for those you’re leading should be mandatory, “And if you can’t feel or find affection for the people you lead, you shouldn’t be leading them.” As salon owners, we need to be transparent with our staff, giving them new information regarding the state of the business on a regular basis, while also being genuinely concerned and considerate of their feelings and emotions. “Especially right now, when we’re so anxious and there’s so much vulnerability and uncertainty, we need to do more than diversity and equity and inclusion. We need to create real belonging in our culture,” Ms Brown said.
NEWS ONLINE GUIDE FOR MANAGING SALON OWNERS’ MENTAL HEALTH The Ahead for Business digital hub has relaunched with an expanded range of resources to support your mental health and wellbeing as a small business owner. Run by mental health organisation Everymind, the digital hub was the recipient of a $3.1 million investment from the Australian Government as part of a small business mental health package. This digital hub will offer much-needed support for small businesses mental health through any adverse event and more so during the COVID-19 recovery. Along with its re-launch, the hub will offer a new selection of options for salon owners to access, including: • Interactive toolkits: Designed with small business owners and policy makers in mind, these toolkits provide practical guidance on how to support small business owners and how small business owners can make the most of their existing networks. • COVID-19 spotlight: A centralised hub of support, information and resources for small business owners and those who support them to assist in navigating adverse events like COVID-19. • Voices and stories from small business owners: A blog space featuring the voices and stories from small business owners across multiple settings and industries. • Personalised dashboard: A secure, private portal where small business owners can save resources.
HOW TO AVOID THESE SEO MISTAKES Search engine optimisation (SEO), is the practice of increasing the quality and quantity of traffic to your salon’s site through search engine results. In short, it’s what makes your blog post appear higher up the list when someone searches for related content through a search engine such as Google. With that in mind, here are some common mistakes to avoid. Duplicating content Copying content and running it across multiple URLs can work against you, rather than benefit your results in SEO. “Google can become unable to tell which content is the originals and which URL to direct users to. So if you have duplicate content, a search engine may choose not to display it in the search results at all,” says digital analyst Chris Jameson. Not being mobile friendly Mobile scrolling has become the new PC. That said, if your site isn’t mobile-friendly, you’re going to lose your audience and your SEO score will plummet. “Being mobile-friendly comes down to three factors: mobile viewpoint configuration, touchscreen readiness and mobile speed. If you’re weak in any one of those areas, it could affect your SEO score,” says Chris. Going overboard with the key words The key word element was created to assist in searchability. But usimg too many is a no-no. “Current algorithms now penalise sites that have too high keyword densities,” says Chris. “It comes down to Google wanting to give searchers high-quality and relevant content, not spam-like articles.”
SOFTWARE LAUNCHES CUSTOM MADE, PRESCRIPTION STRENGTH SKINCARE This month saw the launch of Software, a platform that connects patients with doctors to treat acne and anti-ageing. Patients complete a consultation online with an Australian doctor who then prescribes a treatment that is customised to meet the patient’s skin concerns. The platform works as follows: 1. First, patients answer a questionnaire about their skin and provide photos to the doctor. 2. The doctor then prescribes a treatment of prescription-grade ingredients. The doctors are available to answer any followup questions the patient may have. 3. Software’s partner pharmacy compounds the treatment, in a personalised bottle and box for the patient, and ships it to them. Software Founder, Niamh Mooney, grew up in country Victoria and suffered skin issues as a teenager. “Software was born out of my own frustrations with our healthcare system,” Niamh said of the launch. “We had to drive three hours to see a dermatologist and many GPs didn’t have the training needed to deal with chronic skin conditions. I want to improve access to quality care for all Australians, irrespective of where you live.” “We have created guides on key skin topics. We’ve reviewed the clinical studies and summarised them in the guides so they can be easily understood by everyone,” Niamh said. The guides are available through the Software website and are all approved by a dermatologist.
multifactorial control of acne-prone skin
acnelan® is a professional, topical treatment of skin moderately prone After to acne and seborrhoea. It offers a cross-cutting approach to address the numerous factors that trigger the condition, combining an intensive Before clinical treatment for professional use with a range of home care DNARenewal: THE FOUNDER products. At the heart of the L. range’s formulation lies theresearcher, innovative dermatologist, and cosmetic surgeon, Dr. Ronald Moy, renowned scientist, m.acne complex™, unique combination of understanding active ingredients selected has adedicated his life’s work to the impact of photo damage on skin’s health and aging. specifically for theirToday, complementary ability to address the various factors DNARenewal marks the culmination of his passion to create a clinically proven regimen that that trigger acne-prone and helps seborrheic skin. effectively repair photodamaged aging skin.
Lifting the lash game to
NEW HEIGHTS A lot can happen in 25 years, trends can change, new products are made, brands come and go and we see the wheel of the beauty industry turn around and reinvent itself to bring something fresh and new. FROM HUMBLE BEGINNINGS on the Gold Coast of Australia, Elleebana (meaning Peace, Tranquillity and Beauty in Australian Indigenous culture) was born. The brand has now grown into an international juggernaut in the world of lashes and brows. Elleebana has distributors in over 60 countries around the globe and growing, due to not only the exceptional quality of the products but also the people behind the brand and the education. The people and their passion is a special part of the magic that is responsible for creating a truly special offering from the land of Oz and making Elleebana the global family into what it is today. Managing Director, Otto Mitter gives us some insight into the journey for the brand and shares his vision on how Elleebana has become the success story that it is today. Elleebana has had an incredible journey, the brand predominately spent the first 15 years in business focusing on the Australian market and slowly but surely creating a great base of loyal customers across the nation. Elleebana has not been an overnight success by any means, I remember around 15 years ago walking through the streets of Sydney knocking on the doors of salons and telling people about our products and offering free in salon demonstrations. There was no social media that we could use to promote our products and everything was either advertised through magazines, newspapers, trade shows and travelling door-to-door, so having to develop those face-to-face, personto-person skills was very beneficial to me as we grew on our journey. There is a joke around the office saying that I was born under the massage table and to be honest it’s not far from the truth. My mother (Suzette Barlin) was a pioneer in the beauty industry and co-wrote the very first government accredited Diploma of Beauty Therapy in Australia. Back when I was born, Mum had a successful salon and was busy building her dream business, she basically didn’t take much time off after having me and took me straight into work with her where I’d quietly sleep under the massage table while she worked with her clients. Soon after my mother started the Gold Coast Training Academy which taught many thousands of Beauty Therapists over the years and I spent every afternoon there after school seeing all the ins and outs of how to run a Beauty College. Straight out of High
School, I was at a loose end so I enrolled in my mother’s college to study make up and thought I would have a shot at working on special effects and film. I did a few photoshoots and weddings and pretty much ran for the hills after that as I was a little scared and thought perhaps I would be better suited working in another industry, possibly cars or building houses! Fast forward another 10 years and after various odd jobs in hospitality and entertainment, I really started to take the beauty industry more seriously. I developed a passion for learning how to master eyelash and eyebrow treatments given our importing business in Australia solely focused on eyelash tints and eyelash perms. I really had to know how the product worked inside and out so I spent many years practising and perfecting eyelash perming, eyelash extensions and lash & brow tinting. To perform the treatments alone was not enough either, so I decided I needed to lift my skills and knowledge further in the art of personalcare formulation. I completed my diploma in personal care formulation and advanced cosmetic science and set forth on mastering the art of formulating and creating innovative products that ultimately our clients would love. The success story grew as our products developed an excellent customer base and cult following throughout the nation. Along came Youtube and of course Facebook and social media in general, this was the launching pad that we were waiting for. Once the interest started developing there I thought maybe it’s a good time to actually
start flying overseas and offering my services for free to speak at various conferences and beauty exhibitions, I would go and provide onstage live demonstrations and educational sessions at these events to try and spread the word about our amazing products. This was a huge investment and a bit of a risk but something was telling me that I had to do it, as I started doing these events after every single event I would have somebody come up to me and say “Otto I really enjoyed your session, do you have a distributor here and can I work with you and your products”? From there, it all came together and a new wave of international business was formed. Everything really started taking off and I was getting asked to speak at many different events around the world, travelling from London to Moscow, then to the USA and all through Europe, the Middle East and Asia. Everybody was saying who is this guy from Australia talking about eyelashes and I guess that was my niche, as there was only a few other men doing something similar. I am predominantly known around the world for developing the Elleebana lash lift system, I have studied the art of eyelash extensions and brows for years, but lash lifting has grown into a specialty for me. Lash lifting has become a global phenomenon for its simplicity but it’s amazing results delivered in a short amount of time. Elleebana has been extremely influential in the worldwide market, we have an incredible team that help me develop our systems, products and education around the globe. One thing I know for sure is you need to surround yourself with people that bring their talents to the table, that is a crucial part of how we have been able to grow the business the way we have. We
now have an extensive team of highly trained educators around the world and we focus heavily on inspiring our team and connect regularly at our global symposiums in Europe and USA where we all come together to develop our programs for the months ahead and perfect our skills and delivery as industry professional educators. Since I started touring and working at events, I witnessed dozens of lash lift brands come and go into the market and rise and fall. Our formula was the first to be fast acting, which really helps the salon owner and the client as it gives instant gratification with minimal after-care required, clients really love to walk into a salon and walk out with results they can see straightaway. Elleeplex Profusion by Elleebana is our newest range that incorporates the latest technology with amino acids and plant based ingredients to strengthen and repair eyelashes or brows after a lash lift or brow lamination procedure. My focus with Elleeplex Profusion was on making the system simple but using quality and pure ingredients, using no thioglycolate’s and only Cysteamine HCL which gives incredible results without all the fuss of packing hundreds of ingredients into one thing that might not even be necessary. One thing I have learned with formulating products is it is not always about how many ingredients you have in a formula, it is about the quality and the results you actually achieve as consumers want results, not marketing fluff. Our Re-Gen formula that is combined in the treatment does contain a generous offering of
ingredients but they really do their job, clinical trials showing it increases the elasticity of the hair by 24% and increases strength of the hair by 23% and is comparable to the effects of Hydrolised Keratin, however with Re-Gen we are using a plant based alternative which is vegan friendly. The consumer demand for vegan friendly products has grown substantially over the last decade and this new system meets all the requirements to be cruelty free but also have the speed and results that customers have grown to expect when using Elleebana. Additionally, we have launched a brand new permanent lash and brow colouring system that boasts eight luxurious colours and incorporates our new Re-Gen formulation to help repair, strengthen and protect the lashes and brows during the colouring process. This new treatment process enriched with amino acids and plant extracts leaves brows and lashes tinted with extra definition but soft and voluminous, giving the brows and lashes more lustre and luxurious feel. n 2021 is set to be a big year for Elleebana, you can follow the journey on Instagram @elleebana or go to www.elleebana.com to see the latest products and developments and connect with your closest distributor.
EXPANDING YOUR COSMETIC BRAND TO THE GLOBAL MARKET When it comes time to expand your brand internationally, there are many challenges to consider. Jenny Allen reveals the checklist. AUSTRALIA HAS A vibrant and dynamic cosmetic industry, yet the local revenue for the Cosmetic and Personal Care sector is believed to be just $5.687 million (USD) – approximately 0.1% of the estimated $537.7 billion (USD) global industry in 2019. By contrast the European Market was valued at $94 billion (USD) in 2019, equating to 17% of the global industry. Other large markets include China (estimated $43 billion (USD) in 2019, India (estimated $8.5 billion (USD) in 2019, Japan (estimated $25.3 billion (USD) in 2018 and North American (estimated $82.5 billion (USD) in 2018. With a reputation for products that are built around healthy lifestyles, naturality and sustainability the lure of other major internal markets for Australian brands are obvious and, as countries such as China relax their requirements on animal testing, opportunities for growth may never have been so promising. Taking advantage of such potential can, however, be a complex undertaking and there are numerous challenges that must be understood before a company considers expanding their global market reach. Different regions around the world come with different regulations that must be adhered to, and differing restrictions on product types, registrations, ingredients and labelling to name but a few. Some of those may be easy to obtain and understand, whereas others can have complex requirements scattered across multiple regulations, standards and interpretations. Yet understanding these key differences is vital to maintaining and protecting your brand’s reputation. Here are some of the major questions to consider ahead of expansion into any new markets.
Are my products cosmetics? Whilst this may initially seem like an obvious question, with an obvious answer, it is vital to acknowledge that different Regulatory Regions do have different definitions of what a cosmetic product is. Likewise, regions may divide cosmetic products into multiple categories with different requirements for each. This means that a product could be classified as a cosmetic in one part of the world, but the exact same item with the same
intended functions and claims could be classified as a Medicine, Drug or even Biocide in another. In turn the requirements for selling that item, along with where and how it can be sold, may then be significantly different between target markets. Well-known examples of this is include anti-perspirants, anti-dandruff shampoos and fluoride toothpastes that are widely sold as Cosmetics within Australia, New Zealand and the European Union (EU). However, within the United States of America (USA) such items must, in addition to meeting any Cosmetic requirements, also comply with the requirements of Over The Counter (OTC) Drugs. This is due to a consideration in the USA that such items may variously affect either the structure and/or function of the human body or work to prevent certain diseases. Aside from such broad categorisations (Cosmetic vs Drug vs Biocide), some regulatory regions also classify Cosmetics themselves into multiple categories based of perceived risk. This includes regions such as the Mercosur/Mercosul countries and China, all of whom make a distinction between those Cosmetics considered to be relatively low risk and those which may present a higher risk to consumers. Here, again, the categorisation of a product into either low or high risk can have a significant impact on the requirements of bringing a product to market. Finally, it should be noted that, as innovation continues to push the boundaries of product claims related to function and efficacy, case-by-case determinations may need to be made on some products. As this is done ad-hoc and region-by-region, discrepancies in interpretation are common. Some regions will require pre-market authorisations for Cosmetics prior to sale (such as those of Mercosur/Mercosul and members of the Gulf Co-operation Council), meaning that the relevant authorities may insist on notification under a certain mechanism (be that as a certain category of Cosmetic, or as a Drug). Others, like the USA and EU, with no such pre-market authorisation will leave the initial classification to the brand or organisation placing the product on the market – and it is only when post-market authority review becomes involved that a classification may be challenged.
Are my ingredients legally permitted? The general requirement for a cosmetic to be safe for its intended use is common across all regions, yet the regulatory restrictions on specific ingredients can vary substantially from region to region. This creates a common ‘trap’ for companies looking to expand into a new market for the first time, particularly if they are not made aware of these potential differences. To put into context how extreme this difference may be, the EU Cosmetic Regulation (1223/2009) stipulates over 1,300 individual substances and chemical groups as being prohibited under its’ Annex II. By contrast the USA FDA Legislation on Cosmetics (CFR 21) states only 8 prohibited substances and chemical groups. Further to the outright prohibition of certain substances, numerous regions operate so-called ‘positive lists’ for certain ingredient functionalities. Most commonly this covers substances used as Colourants, UV Filters and
Preservatives – though again not every region regulates each group this way. Both the EU and USA have positive lists for Colourants, for example, but whilst the EU also has a positive list for Preservatives the USA do not regulate such materials this way and allow any substance to be used as a preservative so long as it is safe and not outright prohibited. Equally there can be differences in the positive lists of different regions, meaning that you may have to reformulate existing products to be able to sell in some target markets. Ensuring a new formulation will be legally acceptable for intended regions during the R&D Phase is equally essential, though not always easy.
Are Product Registrations required, and if so what data do I need to provide? Many regulatory regions require some form of pre-market registration or authorisation for cosmetic products, however there can be differences in the legal entities allowed to undertake such registrations and the nature of the data they need to do this. Some regions use online formats where you can upload all documents via the web, whereas others still require you to submit hard copies of all information. Equally in some cases you may be able to do one registration to cover an entire region (such as the EU Cosmetic Product Notification Portal), whereas other regions require registration in each and every country of sale (ASEAN). One thing that most of the regions do have in common is the need for a delegated natural or legal entity (the so-called “responsible person”) who must undertake the registration and have access to a range of product data as stipulated by law. This means that you must be aware of the likely need
to share potentially significant amounts of data on your products with key organisations in your supply chains – including formulations, safety and efficacy data. Another important factor to take into account is global labelling you will need to consider the regulations in different countries and do your research thoroughly. Whilst many of these aspects may seem initially daunting, many can be overcome with careful planning, thorough research and capable partners to support you where necessary. The key is to identify those regions of most interest, understand the obligations placed on you and your supply chain by the regulations and work to ensure you can meet them without compromising on your brand. Despite the challenges, the rewards for companies who are able to successfully expand their business onto the global stage can be significant – for your brand, your reputation and your consumers. n
Jenny Allen is the Global Technical Advisor of Delphic HSE www.delphichse.com
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Invest in brands that give back. Here’s our edit of a philanthropic few we love.
BABOR - BABOR Cosmetics Australia 1800 139 139 | Against deforestation
Germany skincare company BABOR has recently launched CLEANFORMANCE - the 100% climate neutral brand’s most sustainable product line yet. For the first products sold from the range, the brand has promised to plant trees at its company headquarters.
Centella Hungary - Schmelzkopf Cosmetics 0433 122 201 | In support of fair trade
Centella is committed to supporting Fair Trade suppliers by ensuring the prices and trading conditions made to farmers, producers and workers in developing countries are ethical and sustainable. Product ingredients are also selected with this ethos in practice.
Dermalogica – Dermalogica 02 8437 9600 | For women’s education
The education and training of women is integral to Dermalogica’s ethos. The skincare giant runs a business acceleration course for therapists and has raised funds for women’s support networks across Sydney, providing financial assistance to newly qualified yet disadvantaged therapists.
Eminence Organic Skin Care - Green Living Collective 07 3357 6277 | For human rights
Recognised as the world’s first professional skincare company to become a Certified B Corporation, Eminence stands against issues of social injustice and issues effecting the environment. Measures are taken to ensure the health and safety of its employees, and to act transparently in the interests of the environment.
Image Skincare - Professional Beauty Solutions 1800 625 387 | To support sufferers of skin loss
Image Skincare partners with The Care for Skin Foundation - an American non-profit organisation set up to assist people who have suffered skin loss due to accidents, tumours, burns, scars, or genetic abnormalities. Profits raised by the brand provide funding for the organisation’s administration expenses.
Kadalys - Encore Beauty 1300 770 428 | For the environment
Members of COSMEBIO (The Professional Association of Ecological and Organic Cosmetics), Kadalys has a clear mission statement: ’to recycle and valorize agro-waste and co-products generated by the food industry and in particular the banana industry of Guadeloupe and Martinique.’
La Roche-Posay - L’Oréal Australia 1300 101 411 | In support of health care workers
In July, La Roche-Posay hosted a free Mental Health & Wellbeing Webinar in support of Australian healthcare workers providing medical support through COVID-19. The brand also donated 7,000 product care packs, and 20,000 units of Purifying Hand Gel Sanitiser to healthcare workers across the nation.
Mediterranean Tan - Mediterranean Tan 0418 100 037 | For better recycling practices
Accredited with The Australian Government seal of approval for FluroCycle, Mediterranean Tan has a range of environmentally-friendly production practices in place. The FluroCycle scheme represents Australia’s best practice in safe recycling management that reduces impact on the environment, human health, and safety.
Mukti – Mukti 1300 306 554 | For greater equality
In the face of the Black Lives Matter movement, Mukti has committed to the equality drive through new brand commitments, including in ensuring talent hired includes BIPOC representation of at least 25%, further utilising its brand voice to encourage change, and to increase funding to accelerate action.
organicspa skincare - organicspa skincare 02 6680 3266 | For the ocean
A Certified Organic skincare company, organicspa has converted almost every corner of its solar powered brand to a more sustainable one, where product packaging is created using Ocean Waste Plastic and is often biodegradable.
Peggy Sue - Peggy Sue email@example.com | To encourage beauty refills
Australian-born skincare and wellness company, Peggy Sue was launched with sustainability in mind, taking steps to ensure that over 95% of its product would be refillable. The idea, the brand states, is to ‘slow’ the fast beauty movement, ‘considering that the cosmetics industry alone is accountable for 30 - 40% of landfill waste.’
Thalgo - BLC Cosmetics 1800 659 777 | In support of ill young people
French skincare company, Thalgo has supported The Petits Princes Association since 2013. The charity raises funds to provide experiences to ill children and adolescents. Each year, Thalgo creates Christmas boxes for purchase, from which one euro per box sold is donated to the charity.
Prevent breakouts and futureproof against aggressors common in young skin with these solutionspecific products.
Alpha-H Clear Skin Tonic – BLC Cosmetics 1800 659 777 Clinical Skincare Clean Skin Acne Cleansing Bar – ClinicalPro 1800 628 999 Dermaenergy Dissolve and Solve EE Toner – Dermaenergy 1300 799 709 Dermalogica Clear Start FlashFoliant Clearing Brightening Foam – Dermalogica 02 8437 9600 La Mav Marula Face Cleansing Oil – La Mav 1300 052 628 Medik8 Blemish Control Pads – Advanced Cosmeceuticals 1800 242 011 QED Skincare Clarify Shake to Activate Exfoliator – QED 02 9388 9397 Skinstitut Microbiome Micellar Water – Skinstitut firstname.lastname@example.org Teenz by Sarah Hudson Moisturiser – Skin by Sarah Hudson 02 9481 7546
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SKINCARE asap B Super Complex Serum – asap 1300 131 970 Biologi Microfibre Cloth – Biologi 02 6686 3455 Botany Essentials Face Clay Mask – SalonQuip 03 9767 2777 Dermatonics Clearskin – Dermatonics 02 9188 8819 Emma Lewisham Skin Shield Daily Face Antioxidant Protect + Repair SPF 30 – Emma Lewisham email@example.com Jan Marini Skin Balancing Perfector Face Serum – Jan Marini 1800 330 855 Mesoestetic Imperfection Control – Advanced Cosmeceuticals 1800 242 011 Skin Virtue Super Clear Cleanse – Advanced Cosmeceuticals 1800 242 011 Sun Bum Broad Spectrum SPF 30 Lip Balm in Coconut – Frostbland 02 8709 8800
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TOOLS OF THE TRADE Take a look at our shortlist of essential tools needed by every makeup connoisseur.
Alexami Angled Makeup Brush – Alexami 07 5438 1132 asap Pure Lip Brush – asap 1300 131 970 Gorgeous Cosmetics Shadow Brush #B114 – Gorgeous Cosmetics 03 8585 3702 Hava Beauty Co. Eco Friendly Bamboo Cotton Swab – Hava Beauty Co. firstname.lastname@example.org Inika Shadow Brush – Total Beauty Network 03 8544 8000 Issada Dual Application Pro Smoothing Sponge – Issada 07 3904 2288 Jane Iredale Blending/Contouring Brush – Margifox Distributors 1300 850 008 Kylie’s Professional Brush #6 Dome Small Crease – Kylie’s Professional 07 5576 4599 LaGlam Minerals Kaboochi Brush – LaGlam Minerals 1800 524 526 Mii Cosmetics Perfect Blush Brush – Kindred Beauty email@example.com
Natural Look Brush Cleaner – Artav Australia 1800 805 276 Nee Foundation Brush #9 – Jessica Cosmetics 1300 470 648 SalonQuip Disposable Mascara Wand - SalonQuip 03 9767 2777 SalonQuip Eyelash Brush and Comb with Clear Plastic Handle - SalonQuip 03 9767 2777 Scotty’s Professional Curved & Pointed Tweezers – Scotty’s Makeup and Beauty 02 9518 9000 Scotty’s Professional Pointed Scissors – Scotty’s Makeup and Beauty 02 9518 9000 SLA Flat Kabuki Perfection Brush #550 – Encore Beauty 1300 770 428 Glamour Makeup Mirrors The Compact Pro Mirror – Glamour Makeup Mirrors 03 9034 5280 Victoria Curtis Large Pom Pom Kabuki Face Brush – Victoria Curtis 03 9421 5577
POWER TO THE POUT Invest in the right products and let your lips do all the talking.
asap Pure Mineral Lipcolour in Six – asap 1300 131 970 Curtis Collection Lip Velvet in Berry Cocktail – Victoria Curtis 03 9421 5577 Ere Perez Olive Oil Lipstick in Big Band – Ere Perez 02 9130 3582 Inika Certified Organic Lipstick Crayon in Chilli Red – Total Beauty Network 03 8544 8000 Issada Pout Therapy – Issada 07 3904 2288 Jane Iredale LipDrink Lip Balm in Pout – Margifox Distributors 1300 850 008 Lafine Cosmetics Catalina Geo Lipstick in Pink Indulgence and Lipliner Pencil in DarkBrown – Lafine Cosmetics 1800 462 538 LaGlam Minerals Luscious Lips Primer - LaGlam Minerals 1800 524 526 Luk Lip Nourish Sheer Lipstick in Rose Lime – Professional Beauty Solutions 1800 625 387 Mirenesse Lip Lift Metallic Gloss Plumper in Bliss – Mirenesse 1800 666 880 MODELROCK Vivid Lip Shaper in Latte – MODELROCK Lashes 0414 864 186 Neek Lip Gloss in Adore – Neek firstname.lastname@example.org Pure Fiji Coconut Sugar Lip Polish – Professional Beauty Solutions 1800 625 387 Vime Velvet Matte Lipstick in 02 – Lalisse Australia 03 9419 1022 Youngblood Mineral Cosmetics Hydrating Liquid Lip Creme Matte in Chic – Professional Beauty Solutions 1800 625 387 Zuii Organic Certified Organic Flora Lux Lipstick in Mia – Zuii Organic 07 5596 2319 PROFESSIONAL BEAUTY
THE BRONZE AGE Enter spring, and our desire to sport a warm golden glow. Achieve the look with these faux tan essentials.
b.tan Tanned AF Darkest 1 Hour Self Tan Mousse – Marq Labs 1300 819 331 Eco Tan Hempitan Body Tan Water Express Tan – Eco Tan 1300 596 118 La Mav Self Tan Dry Oil – La Mav 1300 052 628 Phoxy Tanning Natural Self Tanning Cream – Phoxy 0404 867 656 Sunescape Exfoliating Body Polish – Professional Beauty Solutions 1800 625 387 TechnoTan Classic Tanning Mousse – Meridian Solutions 08 9412 3000 Vita Liberata Phenomenal 2-3 Week Tan Mousse – Encore Beauty 1300 770 428
TANNING Lycon Lyco-Bronze Self-Tanning Foam – Lycon Cosmetics Australia 07 3004 6200 Mediterranean Tan Colour Rush 10 Minute Tanning Liquid in Inductafuze Red – Mediterranean Tan 0418 100 037 MineTan 1 Hour Express Pro Spray Mist – Marq Labs 1300 819 331 Natural Look Summer Kiss Face + Body Tan Extender Gradual Tanning Lotion – Artav Australia 1800 805 276 Solaire Post-Spray Finishing Spray – Solaire 0418 100 037 St. Tropez Bronzing Water Serum – PZ Cussons 03 8545 2746
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CND Creative Play Nail Lacquer in Sexy + I Know It – Pacific Nail & Beauty 07 5597 4555 Hawley Treatment Colour 4-in-1 Formula in Mr & Mrs – Think Beauty Salon Supplies email@example.com Hawley Treatment Colour 4-in-1 Formula in Pink with Envy – Think Beauty Salon Supplies firstname.lastname@example.org Jessica Cosmetics Custom Nail Colour in Samba Parade – Jessica Cosmetics 1300 470 648 Lish The Hepburn Collection Soak Off UV Led Gel Polish in Chic – Salon Pacific Beauty Supplies 1300 651 439 Mavala Nail Color Cream in Beige Chill – Cosimer 03 9645 1933 Mavala Nail Color Cream in Rose Map – Cosimer 03 9645 1933 Miss Frankie 5 Free Breathable Nail Polish in Hello Lover – Miss Frankie email@example.com OPI Infinite Shine 2 in Telenovela Me About It – International Beauty Supplies 02 9486 3211 ORLY Breathable Treatment + Color in Pamper Me – Think Beauty Salon Supplies firstname.lastname@example.org SLA Color Extrem Nail Polish in Serge Louis Alvarez – Encore Beauty 1300 770 428 SNS Nail Buffer – SNS 0431 877 455 SNS Nail Lacquer in 27 – SNS 0431 877 455
HIGH TECH DEVICES With technology advancing rapidly Anita Quade checks in with suppliers to find out their most popular advancement in the past 25 years and chats to salon owners about what they will be investing in for the future.
What has been the most popular technology advancement launched during the past 25 years? “BTL Aesthetics is a pioneer in the aesthetics and physiotherapy segments with a focus on developing cuttingedge therapies that are safe, comfortable and efficacious. BTL has 55 offices, over 1800 employees and 330 engineers. BTL’s standout technology is the patented HIFEM® (HighIntensity Focused Electromagnetic) magnetic field technology, which is used in the EMSELLA® and EMSCULPT® devices. EMSCULPT® is the first and only non-invasive treatment to go beyond the elimination of fat cells to build muscles, with no surgery and no downtime. It induces approximately 20,000 supramaximal muscle contractions in one treatment to burn fat, strengthen and define muscles. EMSELLA® uses the same HIFEM® technology to stimulate pelvic floor muscles to mimic over 11,000 pelvic floor supramaximal contractions per session. The stimulation leads to regained control over pelvic floor muscles and the bladder to treat Urinary Incontinence and revolutionises a patient’s life.” What do you predict will be the standout technology advancement in the next five years? “This September, we are launching EMTONE® in Australia, which is very exciting and a first in the market. EMTONE® is a revolutionary device that treats all major contributing factors to cellulite using a combination of radiofrequency and targeted pressure energy. This non-invasive procedure addresses all five causes of cellulite- loss of elasticity, enlarged fat cells, fluid retention, poor circulation, and deteriorating collagen and elastin fibres- without surgery or downtime. We also have some very exciting, ground-breaking technology being developed right now, which is going to blow everyone away! But I can’t tell you about that just yet, so watch this space for more news.” What is the major consideration salons must consider when investing in technology for their business? “When investing in new technology for your business, do your due diligence, the cheapest option won’t give the best results in the long run. It is likely to be lower-grade technology and cheaply made equipment. Check the treatment has clinical studies, and peer review papers to back-up its claims. Check that the device and technology have TGA / FDA approvals, as well as what the ongoing costs are. Since BTL launched the Emsella and Emsculpt devices, many inferior devices have come onto the market, claiming to do the same thing, but they don’t! – Remember, ‘Buy cheap, buy twice.’ Gareth Pepper, Sales Director, BTL Aesthetics Australia www.btlaesthetics.com
BTL AESTHETICS AUSTRALIA
LOOK FRESH COSMETIC MEDICINE What has been your most popular treatment utilising technology in the past decade, and how have you marketed this? “The most exciting piece of technology that I have encountered in the past decade is in fact the Emtone Cellulite treatment Device from BTL aesthetics. I purchased this device six months ago and the demand and interest not only from my own patients but from new patients has been overwhelming, not to mention my staff’s interest. We have always advised our patients, up until now, that there was not a lot you could do to improve the appearance of cellulite. Most people are disillusioned with what is available to treat cellulite, and as such striking up a conversation with them is often difficult as what was on offer in the past, never delivered on their promises. I am now able to have a conversation with my patients about a device that works and can be certain that they will have an improvement in the appearance of their cellulite without empty promises. We have marketed the device to our existing patients and now are marketing more widely through our website, social media posts and advertising through different avenues, and are inundated with interest.” What is your major consideration when investing in technology? “When it comes to investing in technology for my medical practice, there are five things I look for, and the Emtone device fulfills all these criteria: • Results: does the device work? • Patient comfort: is it something patients will tolerate? • Patient satisfaction: are patients happy with their results? • Ease of operation of the device: is it easy to have all staff learn how to operate the device? • No patient downtime.” What will be your next investment from the technology category? “My next investment from the technology category is likely to be the rest of the BTL suite of products. Either or both of the following in the High Intensity Focused Electromagnetic (HIFEM) energy range: Emsculpt, which is for body sculpting to build muscle and burn fat and; Emsella to address urinary incontinence and intimate wellness for my patients.” Dr. Tom Parmakellis Owner, Look Fresh Cosmetic Medicine www.lookfresh.com.au
DERMA AESTHETICS What has been the most popular technology advancement launched during the past 25 years? “From what I’ve seen, it would have to be collagen induction therapy or microneedling devices! These devices have changed the game for consumers looking to improve the appearance of their skin naturally. The gentle stimulus provided by collagen induction therapy devices is considered far more effective than many other more invasive and more expensive skincare treatments. It is a quick & easy technique with little downtime, which is why we see so many skin clinics utilising this effective treatment. Micro-channels seal quickly and after a course of treatments the skin is visibly revitalised, rejuvenated, replenished and regenerated. This appears to be the end of the story, but as serious skin therapists know, it isn’t. Underneath the surface of the skin, the healing process lasts several months, in fact, up to a year. Therapists are able to achieve incredible results with conditions such as deep acne scarring, surgical scars, severe pigmentation, stretch marks and cellulite, with a relatively short course of treatments and maintenance treatments.” What is the major consideration salons must consider when investing in technology for their business? “Besides ensuring you are investing in a quality device with relevant certifications (think TGA, FDA & CE certifications), the biggest consideration should be regarding the company you are purchasing from. A company that isn’t going to provide you with ongoing support and world-class education isn’t worth purchasing from. Education should also go past the device itself, so you as a therapist know how your device is influencing the skin, and how the products and ingredients you use in clinic will affect treatment outcomes, either positively or negatively. At derma aesthetics, we pride ourselves on providing second-to-none customer service, support and education. Before founding derma aesthetics, I was a clinic owner, so I know only too well how disappointing a bad supplier can be or even worse when they appear to go MIA after the deal is done! When we created our company we knew that we wanted to nurture genuine partnerships with our clients, which we’re proud to have with all of our dermaviduals and EXCEED microneedling partners.” Simone Vescio, Co-Founder, derma aesthetics www.dermaviduals.com.au/exceed
WITH GRACE SKIN MANAGEMENT What has been your most popular treatment utilising technology in the past decade and how have you marketed this? “Collagen Induction Therapy (CIT) is definitely one of our most popular treatments. It’s convenient & effective and we love that we can get great results with little time to no downtime for the client. ‘Skin needling has become a very well-known beauty trend which is amazing for us but it can also be challenging. At With Grace Skin Management, we always ensure our clients’ skin is in a well-prepared, healthy and functioning state prior to treatment. We find that we often need to re-educate clients that come to our clinic and want to get started with their skin needling journey right away. Marketing in the media has led consumers to think they can walk in and have a treatment performed without considering the health of their skin, which we, as skin professionals, know isn’t true. Our marketing is centred around how unique each individual’s skin is and as is their journey to long-term skin health. At With Grace Skin Management, we’re passionate about creating tailored solutions for all of skin concerns and collagen induction therapy is often an important part in this process.” What is your major consideration when investing in technology? “Before considering a new device for the clinic I like to do my research, this includes of course experiencing the treatment first hand. It’s important that I fully believe in the technology and the benefits it can have for our clients and their individual skin journeys. We recently purchased our second Max + LED (the holy grail of LED technology in my opinion!) and we’re currently trialing IPL machines. We can’t wait to be able to offer this to our clients in the near future” Emma Thwaite, Director With Grace Skin Management www.withgraceskinmanagement.com
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What has been the most popular technology advancement launched during the past 25 years? “That is a very interesting question with no, one right answer, as over this period there have been a number of key technology developments. The definite focus though has been on bringing non-surgical/non-invasive treatments to patients/clients that offer excellent clinical outcomes with greatly reduced downtime. In the early days of cosmetic/ aesthetic medicine, there was the introduction of laser specific to hair removal and skin rejuvenation, followed by the development of Intense Pulse Light (IPL) for a broad range of skin treatments across most skin types; fractional lasers that address varies skin conditions including scar revision and anti-aging but with significantly less downtime, and then the latest growth sector, the advanced delivery of radiofrequency (RF) technology to treat both minor-surgical conditions without the need for excisional surgery and the biggest potential market, the non-invasive treatment of a broad range of indications including fat reduction, skin tightening and anti-aging, coupled with the addition of Electrical Muscle Stimulation (EMS). With the dramatic change brought on by the COVID-19 pandemic, the most sought after aspects for patients/clients will involve minimally invasive and hands-free technologies. Both of these technologies provide a perfect fit to patient’s concerns: patients don’t want to have to go to hospital for surgical procedures if it can be avoided, and prefer minimally invasive procedures in the doctor’s clinic. In addition, with the hands-free technology, clinics and clients are able to maintain social distancing.”
What has been your most popular treatment utilising technology in the past decade and how have you marketed this? “We have found two stand-out technologies that provide both popular and amazingly effective treatments. These include the INMode RF system and the Healite II LED system. I call them systems because both of these technologies have such a broad range of applications. The Healit II LED has very narrow wave bands making it laser-like in application -ie: the ability to focus effective wavelengths and therefore target and tailor treatments more specifically and effectively than broadband LEDs. The InMode system uses radiofrequency to offer treatment options that weren’t previously available to non-surgeons. This has bridged a gap between the non-surgical and surgical markets with impressive and effective treatments. I have called it a system as there are so many different applications available with it, from non-invasive surface skin tightening with the Forma to the RF micro-needling with the Morpheus 8 to produce subdermal, dermal and epidermal tightening and fractional resurfacing for three dimensional skin tightening and improvement. There is also the option of the minimally invasive RFAL (Radiofrequency Assisted Lipolysis) using the BodyTite, FaceTite, AccuTite handpieces. There is so much to say about this RF system! Marketing includes a range of platforms, however the two primarily successful avenues are social media and word of mouth. Obviously, when results are good the treatments sell themselves.”
What do you predict will be the standout technology advancement in the next five years? “Non-invasive, hands-free technologies with no consumable cost that address a range of treatment indications and provide a surgical-like outcome with minimal to no downtime. InMode invested heavily in R&D a number of years ago expecting this would be the trend but the onset of the COVID pandemic brought this technology to the forefront of people’s minds and requirements.” What is the major consideration salons must consider when investing in technology for their business? “There will be a real need to be able to retain existing customers and have a point of difference to attract new clients. In order to do this, clinics will need to offer the latest technology covering a broad range of treatments so clients are not tempted to seek treatments from other providers or pressure a business in becoming involved in a price war that damages profitability.” Dennis Cronje, Managing Director, Inmode Australia www.inmode.com.au
What is your major consideration when investing in technology? “Obviously when investing in technology there are a number of considerations. Firstly, is there a gap in the marketplace for such treatments? What amount of R&D has gone into the development of this technology and what is the after-sales support and marketing offered? Will this system be viable in the longer term and is the system upgradable as improvements develop? Who can use the system and can the treatments be delegated to save you time? Finally, and most importantly you need to assess the realistic return on your investment. Do this yourself and don’t rely on rubbery figures from the company selling it to you.” DR GEORGE CALFAS, Owner, GMC Cosmedical www.gmccosmedical.com
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Results and patient experience may vary. As with any medical procedure, ask your doctor if the EMTONE procedure is right for you. In the EU: EMTONE is intended for treatment of obesity and localized obesity by fat reduction, skin laxity treatment, skin regeneration, treatment of gynoid lipodystrophy, alleviation of pain and alleviation of muscle spasms. ©2019 BTL Group of Companies. All rights reserved. BTL® and EMTONE® is registered trademark in the United States of America, the European Union, and other countries. The products, the methods of manufacture or the use may be subject to one or more U.S. or foreign patents or pending applications. Trademarks EMSCULPT®, EMSELLA®, EMTONE®, EMBODY®, and HIFEM® are parts of EM™ Family of products. 1.93% of patients showed a visible reduction of cellulite. Fritz K, Salavastru C, Gyurova M. Clinical evaluation of simultaneously applied monopolar radiofrequency and targeted pressure energy as a new method for noninvasive treatment of cellulite in postpubertal women. J Cosmet Dermatol. 2018;00:1–4.
EMTONE.COM | INFO@BTLMED.COM.AU
PROFESSIONAL BEAUTY SOLUTIONS What has been the most popular technology advancement launched during the past 25 years? “For Professional Beauty Solutions (PBS) there is no doubt that LED has transformed our business and the businesses that we serve. Despite being originally developed in the 1990’s, LED has gained momentum over the years, but this year the popularity of LED has grown exponentially. This explosion in popularity is not only due to the extraordinary results that light therapy can achieve across a number of skin conditions, but the equipment’s low operating cost and very little requirement for therapist time makes it one of the best investments that a salon, spa or clinic can make in their business. We have seen several salon operators invest in light lounges, offering three to four LED machines in a comfortable lounge where clients can relax, meditate, listen to music all whist treating their skin painlessly. If you select an LED device that is registered with the TGA and proven to deliver the correct wavelengths in the correct dose you can really transform your client’s skin. Our Dermalux LED range uses only the highest quality LED emitting proven wavelengths and is medically certified to treat acne, psoriasis, wound healing and musculoskeletal pain.”
What has been your most popular treatment utilising technology in the past decade and how have you marketed this? “Dermalux LED without a doubt! We have an average of 60 sessions a week. There are clients who come multiple times a week as part of a membership with us, some clients come once a week and the rest are combined with a skin treatment. This treatment gives our team the opportunity to continually work with our clients to help reach their skin goals through more advanced treatments and retail as an add-on. It is a brilliant treatment because it is clinically proven to be beneficial for so many of the reasons our clients walk through our doors to improve. From rosacea, acne, eczema, pigmentation overall skin health and even boosting serotonin levels (and that isn’t even touching the sides of the benefits) it is so much more than a light. We market it as a treatment that is relaxing, high-performing and gets results, as well as 20 minutes where you have to switch off. With no phone access and no talking, it becomes a complete disconnect while the LED supercharges the skin cells and allows the client to relax the mind.”
What are the major considerations salons must look at when investing in technology for their business? “Client Results and Return on Investment. Too often I see salon owners focusing on one and not the other and as a result they end up with a poor investment. If you’re a small to medium sized salon that sees 100 to 150 clients a week, then investing in a piece of technology that offers extraordinary results but will cost you $100,000 to $200,000, is probably not a good investment. You need to consider how many clients will utilise treatments when you invest in a new technology and establish if the equipment will yield enough revenue to pay for itself, its operating cost and make you a profit. The other issue is that salon owners buy the cheapest device in the category assuming that they will be able to cover the cost of the investment and make a profit, but I have seen many of these clients later complain that they just don’t get the desired results for their clients and they stop offering the treatments. Even worse is when the machine breaks down and the supplier fails to offer support and repairs. You need to consider both the effectiveness of the technology and the investment into it and evaluate that against your client base and their needs, before you make a decision.”
What is your major consideration when investing in technology? “People! Our clients, our team and our supplier partners. We start with the client in mind and work back from there; what are they looking for right now? What goals are they trying to achieve? Can we WOW our client with a real result driven treatment? Will our team stand behind the equipment and advocate for it (i.e. make it profitable). Does the supplier share our values and will they deliver, not only deliver a world class product but also the training and ongoing support that we need to succeed. LED was an easy decision for us. Real results, cumulative benefits, it can be a simple add-on and also stand strong as a treatment on its own, as well as being low cost to treat. Once we got there, Dermalux was the absolute standout as they are made in the UK and have patented technology to deliver all three clinically proven wavelengths at once. They’re at the forefront of technology and the research shows in their devices.”
Matt Williams Managing Director, Professional Beauty Solutions www.probeautysolutions.com.au
Sarah Perry Director Face Mediskin www.facemediskin.com.au
TALKING POINT CYNOSURE What has been the most popular technology advancement launched during the past 25 years? “The most popular technologies that Cynosure have produced have are between the PicoSure Skin revitalization and tattoo removal laser and the Vivace, Advanced RF microneedling device. PicoSure is known as the ‘Gucci of all lasers’ as it is the most world’s first picosecond aesthetic laser which is advanced in tattoo removal and skin rejuvenation laser on the market today. Cynosure’s PicoSure laser treats at three wavelengths: 532nm, 755nm, and 1064nm, making it ideal for treatment of pigmentary conditions. With the addition of the Focus™ Lens Array, you’ll be able to treat stubborn skin conditions in addition to removing tattoos of all colours*. Signalling a new day in skin revitalisation with impressive results, fewer treatments, and minimal downtime. Think breakthrough. Think PicoSure®. Vivace, a minimally-invasive treatment gently heats the targeted area beneath the epidermis and stimulates the natural production of collagen and is effective in alleviating facial wrinkles, fine lines, and tightening and toning to the face, neck, hands and body. The Vivace is FDA cleared and TGA listed, and is positioned as the best-in-class microneedling device – combined with radiofrequency to deliver an incomparable patient experience. Setting the Vivace apart from the competition is a number of design elements made to improve patient results and patient comfort. As opposed to microneedling rollers and pens that can lead to tearing of the skin, pain and variable patient results, the Vivace’s needle set contains 36 insulated gold tipped needles ready to deliver results at three levels of penetration. Microneedling is a safer, chemical-free treatment to stimulate collagen growth. When combined with radiofrequency, it becomes the newest revolution in contouring and tightening for the face, neck and body, producing optimal results with little downtime.” What are the major considerations salons must look at when investing in technology for their business? “When it comes to investing in any form of new technology for your business, Cynosure recommends each clinic evaluate their ability to perform treatments whilst managing the range of different patient conditions. We also like to ensure our customers do thorough research which includes what technologies they feel complement each other that they can offer multiple within one treatment session, technologies that require minimal down time and minimal side effects to ensure their customers can get back to their day-to-day activities right away.” Ingrid Stanistreet Business Account Manager WA/SA www.cynosureaustralia.com.au
OCEAN VILLAGE MEDICAL CENTRE AND OCEAN COSMETICS What has been your most popular treatment utilizing technology in the past few years and how have you marketed this? “In the recent years the demand and popularity for minimally invasive non-surgical cosmetic procedures have increased especially for procedures which have minimum downtime. Ablative resurfacing lasers are less popular for treating scars, photoaging and laxity. Their disadvantages include bleeding, oozing, significant downtime, increased risk of hyperpigmentation and hypopigmentation. Therefore, non-ablative lasers have developed to overcome these disadvantages however they proven to be less effective in treating acne scarring, wrinkles, rhytids and skin laxity as they could get diffracted and scattered. That makes radiofrequency technology which use electric current rather than light to create dermal thermal damage and skin rejuvenation to gain popularity at ocean cosmetics. Radiofrequency technology provide great results in regards to skin laxity and skin tightening with less side effects and no downtimes. Micro needling Radiofrequency, Vivace, is by far the most popular treatment in our clinic, ocean cosmetic. It combines micro needling with bipolar radiofrequency which becoming our cornerstone in treating active acne, acne scarring, fine lines, wrinkles, open pores, facial redness and stretch marks with an added benefit of general skin tightening.Vivace has hardly any downtime, and minimum complications and is suitable for all skin types.” What are your major consideration when investing in technology? “The major considerations for us as one Perth’s leading Cosmetic clinic are • Efficacy including the research and development behind it. • The ability to manage different conditions ie active acne, acne scarring, pore reduction, fine wrinkle etc. Low side effects and complications risks and minimum down time.”
Dr Gina Messiha Co-principal and director Ocean Village Medical Centre and Ocean Cosmetics. www.ovmc.com.au
Rezenerate NanoFacials are trending worldwide!
AESTHMED CLINICAL What has been the most popular technology launched during the past 25 years? “Skin needling, because you can combine it with a great range of skin products or chemicals to target any skin condition you are trying to improve.” What is the major consideration salons must consider when investing in technology for their business? “The most crucial chapter in any investment deal is that salon owners must consider investment in return (IOR). Owners must feel guaranteed that it is profitable when investing in any costly device. Consequently, the beauty industry technology is rapidly changing with better and faster skin result devices. We have an excellent deal where our medical-grade device, The Salt Facial L’avantage is where salon owners will return approximately 40-50% of the total cost of the device in the first three months of launching, subject to their marketing campaign.”
Blemishes and Tone
Courtesy of Sole Luna Spa, PR - 4 Facials
Fine Lines and Pigmentation
Ali Chebli, Director, Aesthmed Clinical Pty Ltd Instagram: thesaltfacialau
Courtesy of Lash-Angeles, Los Angeles, CA - 1 Facial
Pigmentation and Blemishes
SHE BEAUTY CLINIC What has been your most popular treatment utilising technology in the past decade and how have you marketed this? “Laser hair removal has been recognised to be a gamechanger in the beauty industry. It is still just as fantastic today as it was 10 years ago. It is proven to give long-lasting results and is more cost-effective in the long run. We market this by the use of social media, as well as our website.” What is your major consideration when investing in technology? “I think it is essential to be positive that our newest technology can provide our clients with optimum results. We want our clients to always walk out satisfied and happy with their treatment and recommend our treatment to anyone else that might need help targeting a specific concern.”
Courtesy of Sole Luna Spa, PR - 3 Facials
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What will be your next investment from the technology category? “Our next investment would be more natural based treatments such as The Green Peel ®, which is a herbal peeling treatment that helps improve various skin concerns and pigmentation. A large benefit of organic facials is that it is more gentle on the skin than a regular facial.” Zeinab Abraham, Director, She Beauty Clinic www.shebeauty.com.au
1300 660 297 www.rezenerate.com.au Find us on
ULTRADERM What do you predict will be the standout technology advancement in the next five years? “Whilst our client’s concerns and goals have not changed (they want to improve, maintain and preserve their skins appearance), the methods, modalities and time frame to achieve that have. As technology advances in the professional aesthetics arena, we see a shift to increased connectivity with moves to wearables and customisable technology, especially within the home use beauty tools and gadget market. We are already seeing this in the wake of COVID-19, although clients still seek connection by way of touch in treatments, other beauty practices (such as make up testing and application) are changing and we expect to see this reflected across the board.” What is the major consideration salons must consider when investing in technology for their business? “A major consideration would be, what results, over what period of time and at what cost, is the equipment going to achieve for your business? These considerations must be addressed during the initial search phase. There are many modalities available to the industry today and now more than ever, clients want incredible results, within the shortest possible time frame. Is the equipment that you purchase going to give an outstanding outcome to your clients? Another thing to look at would also be whether the technology is something that is innovative and offers long term value to your business. Gimmicky trends come and go so a business owner must be sure that what they choose will be something that can be worked with for the long term and not be an outdated within short space of time.” Pauline Valle, Founder, Ultraderm www.ultraderm.com.au
ANGIE BECK SKINCARE What has been your most popular treatment utilising technology in the past decade and how have you marketed this? It has been remarkable how technology has grown over the past decade, and how it has contributed significantly to the beauty industry. My most popular treatment in my salon utilising technology is the Rezenerate Nano Facial. The Rezenerate wand is an award winning Nano Technology treatment which creates micro channels in the skins surface, allowing topically applied serums to be deeply infused into the skin. It conditions the skin, improves hydration levels and the skin feels firm and tighter instantly! Best of all there is no down time and clients walk out of my salon looking and feeling fabulous! In terms of marketing, I have a tablet which contains my marketing in a digital format, content includes testimonials, promotional videos, pamphlets, posters and the all-important before and after images which I keep in my waiting room. But I feel the best marketing tool is word of mouth and talking to my clients about how passionate I am on the latest new technology or treatment I offer in my salon. What is your major consideration when investing in technology? The number one aspect I take into consideration before adding any new technology or a new product line into my salon, is always results driven; by research and reliable sources. I also ensure technology and products are of the highest standards for my clients, which is why I have chosen to align myself with Australian skincare company Ultraderm, who aim for optimal results and their products work well in partnership with Rezenerate. I always invest time into trying the treatment with new technology on my own skin. In relation to ethical standards for my salon, I prefer to use less invasive technology, which is why when I tried Rezenerate, I fell in love with it after my first treatment! My skin was amazing! That’s what I’m looking for in technology-“RESULTS”! Angie Beck, Owner, Angie Beck Skincare Phone: 0425 795 385
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INFO@INMODE.COM.AU | INMODE.COM.AU | (02) 7209 5678
TALKING POINT CRYOMED AESTHETICS What is the major consideration salons must consider when investing in technology for their business? “The efficiency of technology should be one of the biggest considerations made by a salon when investing in technology. The ability to achieve results in a faster amount of time provides benefits to both the business and of course the patient. When looking at Cryomed’s cryolipolysis technology, Clatuu Alpha, the feature of upgraded 360° surround cooling enables clinics to increase the efficiency of their non-surgical body contouring treatments by up to 18.1%, compared to conventional two-side cooling methods. The ability to cool the entire cup removes fat cells with fewer treatments required. Clatuu Alpha further increases efficiency by reaching its target temperature faster than previous models, maximising time efficiency and convenience for both patients and practitioners. To further enhance Clatuu Alpha’s clinical efficacy, the dualsculpting abilities of the device allows practitioners to use two high-speed handpieces simultaneously. Dualsculpting allows for practitioners to maximise their patient turnover for maximum efficacy.” What has been the most popular technology advancement launched during the past 25 years? “The development of Cryolipolosis, most commonly referred to as Fat Freezing, has been one of the biggest developments in cosmetic treatments that we have seen in the last 25 years. In the 2019 The Aesthetic Society annual survey, nonsurgical fat reduction has once again made the Top 5 nonsurgical treatments for the third consecutive year. Until 2009, the only option for the treatment of stubborn fat pockets has been surgical intervention with significant costs and downtime, putting off many potential clients who are unable or unwilling to go through the downtime. By providing patients with a no downtime alternative, salons have been able to enter the body market and fill this gap in the market. The ability to destroy up to 30% of fat in the treated areas per session with Clatuu Alpha, has revolutionised how we treat unwanted body fat. To deliver these kinds of results from a non-surgical solution, without lengthy downtime or anaesthesia required, has really changed the industry. Further, the ability to combine cryolipolysis treatments with other technologies and treatments, like skin tightening with Ultraformer III and muscledefinition with TESLAFormer, to enhance results ensures practitioners can deliver high patient satisfaction and true transformations.” Josh Locker, Managing Director Cryomed Aesthetics www.cryomed.com.au
THE DERMA CONTOUR MELBOURNE What is your major consideration when investing in technology? “The end result for my clients. Technology that is proven to give results, That is safe, effective and to give clients options on non surgical treatments.” What will be your next investment from the technology category? Secret RF. The Clatuu Alpha always amazes me. It has not let me down on getting the desired results for my clients. The diverse range of applicators fit all curves on the body. This gives me more options in treating clients concerns and providing them with a whole body contouring treatment plan. When I have clients thanking me for their results, seeing before and after photos I know that I have made the right investment with a brand that I can trust.” Bianka Brdar, Owner, The Derma Contour Melbourne www.dermacontour.com.au
EXPERIENCE 3D PRECISION
Vivace RF Microneedling Minimal downtime Comfortable treatment Great results! Treatment indications • Acne and acne scarring • Fine lines and wrinkles • Skin rejuvenation • Stretch marks • Skin tightening • Enlarged pores
1 month after 4th treatment
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Courtesy of Dr Shobhna Singh
treatment utilising radiofrequency and microneedling to gently heat the targeted area underneath the epidermis for optimal results, with minimal downtime. Before
1 month after 4th treatment
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Courtesy of Dr Shobhna Singh
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TALKING POINT CLINICALPRO What has been the most popular technology advancement launched during the past 25 years? “The most popular technology advancement launched recently has been harnessing the power of Ultrasound technology for non-invasive lifting and tightening of the jowls, neck and other facial and body areas. This technology has made the Doublo Gold HIFU a global leader in non-invasive aesthetic and medical applications. While the numbers tell the story, its popularity has been significant being the fastest and most reliable equipment that produces 300 lines of micro focused thermal spots within 8 minutes – i.e. capable of completing a full face in under 30 mins. Importantly, no laser licences were required to acquire this advanced technology that delivered results which could be guaranteed for up to a year (depending on the age of the client) making it the most popular technology advancement in the past 25 years.” What do you predict will be the standout technology advancement in the next five years? “Our prediction is that the Pico-Hi 300 will be the most advanced technology in the next 5 years because: (1) No heat is produced to fragment the tattoo ink or pigments into dust particles, making it a popular treatment for Melasma, tattoo removal (all colours) in a Trillionth of a second with fewer visits and less pain than was previously possible with nanosecond lasers; (2) The maintenance of the PicoHi 300 can be managed remotely by the factory technicians and engineers via Wi-Fi with them dialing into the machine’s serial number and guiding the owners on how to sort out their problems, without delay or downtime with their treatments ; and (3) The 300 Picosecond pulse duration is a consistent value irrespective of the treatment parameters, size of headpieces or choice of any one of the 4 wavelengths used in the one laser and yet able to produce 1.67 GW of power. We believe this to be the technology advancement that will stand out in the next five years.” Daniel Clifford Managing Director - ClinicalPRO www.clinicalpro.com.au
BEAUTY-THRU-NATURE SKIN & LASER CLINIC What has been your most popular treatment utilizing technology in the past decade and how have you marketed this? The “Monaco Facial” treatment package introduced by MetroDora Clifford of ClinicalPRO, comprising 3 monthly visits using a combination of at least 2-3 modalities in each visit, has been our most popular treatment for all age groups, particularly for the Baby Boomers. The package priced at $3000 to $3800 for 3 monthly visits, guarantees clients a lifting and tightening with toned muscles of the face and neck. In their 1st visit we use Enzyme Peels with HIFU and LED, followed by HIFU with RF Fractional & LED in their 2nd visit and HIFU, Micro Needling & LED in their 3rd visit, giving them a non-surgical facelift which has evolved to target deeper tissue planes with no client downtime. The Before & After pictures on websites and Facebook advertisements have produced the best ROI for us without dropping or discounting our prices. What is your major consideration when investing in technology? Some very important considerations when we are investing in any new technology are the following: • Reliable equipment that produces the promised results without any exaggeration • Ease of training with low consumables cost so ROI can be targeted without cash-flow restrictions • Repeatable treatment delivery with little-to-no downtime for clients, as everyone is busy & cannot have time off work • Patented capabilities to help keep out the copycats that destroy the Aesthetic market by undermining clients’ trust and causing price wars • Better efficacy in technology and access to marketing materials for advertising via reliable media platforms • Equipment that has passed through the TGA Registration process thereby guaranteeing Australian standards of safety and consistency • Price and leasing costs that are manageable and returns are easily retrievable from retail clients who are happy to pay the higher prices for guaranteed results with fewer treatments and visits. Angela Seelig, Clinic Manager, Beauty-thru-Nature Skin & Laser Clinic www.beautythrunature.com.au
LUMENIS AUSTRALIA What has been the most popular technology advancement launched during the past 25 years? “With laser hair removal remaining the most performed non-invasive treatment, globally, any advancements made in this space can really offer clinics an advantageous edge. Now, more than ever, I think this is extremely important as businesses continue to reopen and re-engage with their clientele. Lumenis’ vast experience in providing ground-breaking technologies has led to a revolutionary innovation for safe and effective laser hair removal. Studies have shown the plume released during laser hair removal treatments can contain over 370 chemical compounds, including dangerous carcinogens and toxins. With Splendor X, Lumenis offers a smoke-free, safer environment for both the patients and operators. Splendor X is the only laser hair removal device on the market with an inbuilt plume evacuator and HEPA filter, removing 97% of carcinogenic’ fumes released into the treatment space. In order to provide a safer environment a smoke/plume evacuator needs to be within 5.0cm of the site of plume generation. Whilst other devices need multiple operators to make this possible, Splendor X takes an all-in-one approach to safety, combining noticeable results with worryfree treatments.” What do you predict will be the standout technology advancement in the next five years? “I think we will continue to see more and more technologies move into a multi-functional space, offering both the patient and operator the ability to customise treatments to suit their concerns. As a result, this will provide higher levels of inclusivity for patients and provide endless opportunities for clinics, in terms of treatment offerings, patient leads and a higher ROI. Lumenis is already ahead of the curve, with our Splendor X device offering fully customisable treatments. With interchangeable lenses and spot sizes, the operator is able to switch from laser hair removal to skin treatments, such as wrinkle reduction, vascular and pigmented lesions, all during the same session. Further revolutionising the aesthetic industry, Splendor X is the only solid-state laser system powered by Blend X technology (Binary Laser Emission of Nd: YAG and Alexandrite). This ability to synchronise the Alexandrite 755nm and Nd:YAG 1064nm wavelengths means clinics are able to tailor treatments across an infinite spectrum of skin tones, hair colour and hair thickness like never before. With SplednorX you are able cater for every client, offering noticeable results.” Laura Divine, Clinical Educator, Lumenis Australia www.lumenis.com.au
DIVINE MEDICAL AND COSMETIC SKIN CENTRE What is your major consideration when investing in technology? “In the past decade, there has been a “Tsunami” of technology in health and aesthetic medicine. This is borne out of the evolution of virtual reality, artificial intelligence and digital solutions. Daniel Kahmeman’s “prospect theory” found in their research that people in general and investors in particular do succumb to human weaknesses of over confidence, hindsight bias, regret avoidance and generalising from small numbers. Investment advice is usually personal since investing is a plan and not a product or procedure. The patient actual or expected demand for a service of the available technology plays a major role in investment in technology. My practice recently decided to invest in Splendor X due to growing a demand for hair removal which cut across both sexes and age groups. The technology status evolution, and artificial intelligence is equally important. Newer technology with artificial intelligence tends to be intuitive leading to quicker procedure time, increased revenue generation and expected profits. The newly introduced tax offset for equipment less than $150,000 coupled with the low prevailing interest rate is a major factor for investment in technology. It is a great incentive that should be utilised if there is a need to genuinely introduce new technology into the practice. Technology changes quite often with newer advancement/ development, the reliability of the products and the training/ upscaling and warranty and the availability of good customer support services are essential factors that influenced my desire for new technology. Also the running cost / consumables play a major role in my selection of technology. Investing in technology with low running cost leads to cost effectiveness and invariably increases the revenue generation of the practice. Finally, investment in technology should be done wisely as this could make or break your financial independence.” What will be your next investment from the technology category? “Investment in technology can be very challenging and costly, therefore, one needs to weigh its cost effectiveness and associated risk. Technology is ever changing and with the recent outbreak of COVID-19, one needs to exercise caution in making any decision even though the health sector was not badly affected, the aesthetic was significantly impacted because of the virus. With the prevailing situation and market force, I would be more inclined into investing in technology with nanotech and artificial intelligence. Nanotechnology is very attractive due to its unlimited application opportunity in medicines.”
Dr Sam Osedimilehin, Clinic Owner, Divine Medical and Cosmetic Skin Centre www.divinemedical.com.au
HIGH TECH MEDICAL What has been the most popular technology advancement launched during the past 25 years? “In terms of pure popularity laser and IPL permanent hair removal as a treatment category is likely to lead the pack. However, as a standalone treatment Hydrafacial could arguably be considered a strong contender for the title of most popular technology advancement in the last 25 years. Hydrafacial is rapidly closing in on Botox as the most performed treatment in aesthetic clinics in the USA and every 12 seconds someone in the world is having a Hydrafacial treatment. The treatment virtually created a category of its own when it stepped beyond microdermabrasion with its unique combination of exfoliation, skin peels, painless extractions and skin nutrition. With millions of treatments performed every year the numbers back up the claim of popularity and, through the ability to achieve instantly-noticeable results on virtually all skin types, Hydrafacial is certainly a favourite with both clinics and clients.” What do you predict will be the standout technology advancement in the next five years? “The holy-grail of non-surgical body contouring is a device that performs well on fat, skin tightening and cellulite. Most existing technologies would at best perform well on two out of three, and practitioners often need multiple devices to produce comprehensive results. A new energy-based treatment, called Onda Coolwaves, is a market challenger that simultaneously treats fat, skin-tightening and cellulite. The new Coolwaves energy deposits less heat in the surface of the skin making it more comfortable for patients than existing technologies like laser and radio-frequency. At the same time Onda Coolwaves ensures more heat reaches the depth of the fat and connective tissue which increases the effectiveness on fat, skin-tightening and cellulite. An innovative new applicator for the neck is a further advancement that will attract attention for this new treatment wavelength in the coming year.” Dan O’Donnell, Marketing Manager High Tech Medical Australia www.hightechmedical.com.au
SKIN ENERGY What is your major consideration when investing in technology? “The support the company offers is the most important factor to me. Most devices will be in the clinic for many years so I not only look at upfront training but also ongoing training, how are the machines serviced and where, and what the process will be if I have a breakdown. I like to work with established companies and is important to me to know how long the company has been in business. I also seek referrals from other people who have purchased the product as confirmation that the company is delivering the support levels that I want.” What will be your next investment from the technology category? The next technology investment I am considering is a good quality radio-frequency (RF) system. I am attracted to the concept that a good quality systems will allow multiple treatments to be performed with the one device and that RF can reduce risks when performing rejuvenation treatments on darker skin types. As with any device I purchase I am looking for excellent clinical performance and I want to know I am going to get great back-up support from the company I deal with.” Gay Wardle, Owner Skin Energy www. skinenergy.net.au
MEET THE NEXT GENERATION OF MEDICAL MICRONEEDLING
EOFY SALE CONTINUED
by CLINICALLY PROVEN TO
UNRIVALLED PRECISION, QUALITY & SAFETY
• • • •
• Equipped with a tilting needle plate that adapts to the surface of the skin to ensure perpendicular needle penetration & minimal epidermal trauma
Visibly reduce wrinkles Treat acne scarring Reduce the depth of scars Normalise skin structure
ALL WHILST • Reducing pore size • Improving skin texture • Stimulating growth factors to activate collagen synthesis
GLOBAL CERTIFICATIONS • Medical device certification (CE0123) according to MDD and DIN EN ISO 13485 standard • ARTG: 315425
1300 420 223
• Small cartridge head, containing 6 x 32 gauge needles, allows the aesthetician/practitioner to carefully treat all contours of the treatment area • Adjustable speed & needle depth - allows precise control of up to 900 microchannels per second depending on skin density & condition • Patented safety membrane in the disposable cartridge prevents contamination of the handpiece • Engineered and manufactured in Germany
Proudly distributed by
firstname.lastname@example.org While allocated stock lasts
TECHNOLOGY The Rezenerate NanoFacial device works on three principles: enhanced product infusion, accelerated exfoliation and vibratory massage, which increases product absorption, reduces fine lines and offers a results-based skin treatment without pain, trauma, blood or downtime. As it is product neutral, it can be used with any professional skincare range. Ultraderm 1300 660 297
Launching this September in Australia and New Zealand EMTONE® is a revolutionary, non-invasive procedure that tightens skin and treats all five causes of cellulite. EMTONE® simultaneously delivers both thermal and mechanical energy to treat loss of elasticity, enlarged fat cells, fluid retention, poor circulation, and deteriorating collagen and elastin fibres. Contact Gareth Pepper, National Sales Director for BTL Aesthetics Australia 0435 769 639
The latest in Picosecond technology features a stable 300ps pulse duration for faster and more effective Tattoo Removal (all colours), Skin Rejuvenation and Pigmentation treatments. Clinically proven to maximise results, the PICOHI 300’s pulse duration is perfect for pigmentation treatments, shattering the pigment without causing thermal injury to the cells.
Splendor X offers a unique and unmatched inbuilt smoke evacuator and HEPA Filter which removes over 97% of carcinogenic fumes released into the air, for a safer, smoke-free environment for both operator and patient. Combined with Blend X Technology and revolutionary large square spot size, this device makes laser hair removal treatments quicker, safer and more effective.
ClinicalPro 1800 628 999
Lumenis Australia 1800 586 364
Lynton’s 3JUVE® Professional Laser Skin Rejuvenation Machine is an entirely customisable treatment which brings together the three most in-demand skin rejuvenation technologies in one simple platform. This unique combination allows you to treat the most common signs of ageing: lines and wrinkles, skin texture, open pores, discoloration, redness, broken vessels and skin laxity. Professional Beauty Solutions 1800 625 387
Trade up to Cynosure’s brand new Elite iQ – a highly versatile, dualwavelength aesthetic platform that enables clinics to perform the most requested of treatments. Featuring Skintel, the industry’s only melanin reader, Elite IQ includes a higher maximum energy output and an intuitive user experience. Cynosure 02 9484 4546
Sonocare is a leading dual frequency ultrasound system designed to restore skin quality, delivering treatment benefits for hydration, tightening, pigmentation and redness. Comfortable and with no-downtime, Sonocare can also be combined for the ultimate treatment to enhance results and restore skin quality after more invasive treatments.
The EXCEED microneedling device is clinically proven to visibly reduce wrinkles and treat acne scarring, reducing the scar depth and normalising skin structure. The handpiece and patented microneedling cartridge are both listed in the ARTG. The unique tilting needle plate adapts to the skin’s surface, ensuring perpendicular needle penetration and minimal epidermal trauma.
Cryomed 1300 346 448
Derma Aesthetics 02 9960 1300
Evoke hands-free technology delivers bipolar RF energy to the cheeks, neck, and jawline, offering the most comprehensive non-invasive facial contouring treatment for the ‘lower third of the face’. Its intelligent design makes it an ideal social distancing treatment with zero consumable costs. InMode 02 7209 5678
Hydrafacial is one of the most in-demand treatments in aesthetics with more than two and a half million Hydrafacial treatments performed globally each year; that’s one every 12 seconds! Hydrafacial delivers instantly noticeable improvements in less than 30 minutes and increases treatment revenue, referrals and results. High Tech Medical Australia 1300 309 233
25th ANNIVERSARY SPECIAL 25th ANNIVERSARY SPECIAL 25th ANNIVERSARY SPECIA
25 YEARS We have reached a major milestone - the bible of the beauty industry celebrates its Silver Jubilee. Here is what our loyal supporters had to say to help us reminisce. Thank you to all - we look forward to a bright future ahead.
AL 25th ANNIVERSARY SPECIAL 25th ANNIVERSARY SPECIAL 25th ANNIVERSARY SPEC
25th ANNIVERSARY SPECIAL 25th ANNIVERSARY SPECIAL 25th ANNIVERSARY SPECIA
“IT’S A REALLY PROUD MOMENT FOR ME TO CELEBRATE THIS INCREDIBLE MILESTONE AND WISH PROFESSIONAL BEAUTY MAGAZINE A HAPPY 25TH BIRTHDAY. I HAVE WITNESSED THE INCREDIBLE JOURNEY THIS TITLE HAS BEEN ON THROUGHOUT THE YEARS, ALONG WITH ITS LOYAL READERS AND INDUSTRY SUPPORTERS. IT’S THE BIBLE OF THE BEAUTY INDUSTRY AND HAS ALWAYS BEEN THE TRUSTED GO-TO FOR ADVICE FROM BEAUTY INDUSTRY LUMINARIES. I WOULD LIKE TO THANK EVERYONE FOR THEIR SUPPORT AND AS WE ADAPT TO THESE CHANGING TIMES, WE LOOK FORWARD TO WORKING WITH YOU ALL IN THE FUTURE. STAY TUNED, THERE ARE SOME VERY EXCITING DEVELOPMENTS AHEAD. HERE’S TO THE NEXT 25 YEARS OF PROFESSIONAL BEAUTY!”
Simon Grover, Managing Director The Intermedia Group
“WHAT CAN I SAY, 25 YEARS OF PUBLISHING – WHAT A MILESTONE. A MASSIVE CONGRATULATIONS TO THE TEAM AT PROFESSIONAL BEAUTY! CAN’T WAIT TO CELEBRATE WITH YOU SOON. I APPRECIATE ALL THE LOVE AND SUPPORT YOU’VE GIVEN MYSELF AND ELLEEBANA AND I AM SO PRIVILEGED TO BE ABLE TO WORK ALONGSIDE YOU IN THE INDUSTRY.”
Otto Mitter, Managing Director Ex-Niche Products
“THE CANDELA TEAM WISHES PROFESSIONAL BEAUTY A HAPPY 25TH BIRTHDAY! IT HAS BEEN WONDERFUL FOR CANDELA TO BE A PART OF AUSTRALIA’S BIBLE FOR THE BEAUTY INDUSTRY OVER THE YEARS.WE LOOK FORWARD TO WHAT THE FUTURE HOLDS AND THAT THE PROFESSIONAL BEAUTY COMMUNITY CONTINUES TO DEVELOP AND THRIVE.”
Mathew Green, Candela Managing Director Australia, New Zealand & South Pacific “FROM THE COMFORTEL TEAM, WE WISH PROFESSIONAL BEAUTY A HAPPY 25TH BIRTHDAY! WE THANK YOU FOR THE AMAZING DEDICATION THROUGHOUT THE YEARS, SUPPORTING THE BEAUTY INDUSTRY AND SHARING MUCH NEEDED INDUSTRY KNOWLEDGE AND STORIES FOR QUARTER OF A CENTURY!”
Lisa Feleppa Brand Marketing Manager, Comfortel
“PB IS A VALUED PUBLICATION TO OUR INDUSTRY LANDSCAPE. I LOVE HAVING A DEDICATED SPACE THAT SHOWCASES THE BEST OF THE INDUSTRY BETWEEN ITS PAGES. YOU CAN SEE THE PASSION IN THE PEOPLE BEHIND EACH ISSUE IN HOW THEY FIND WAYS TO REACH BEYOND PRINT MEDIA TO SUPPORT OUR INDUSTRY. PB HAS SOMETHING FOR EVERYONE AND I AM PROUD TO KNOW MANY OF THE FACES WHO MAKE THIS PLATFORM ALL THAT IT IS!! HAPPY BIRTHDAY PB!”
Robyn Mc Alpine, Founder Skintifix
“WE ARE SURE IT’S BEEN A PRETTY HECTIC QUARTER CENTURY AND ARE REALLY PROUD THAT WE’VE SHARED THE JOURNEY WITH YOU ALL THE WAY, AS A PARTNER, SPONSOR, CONTRIBUTOR OR JUST A READER. YOU’VE CARRIED OUR ARTICLES, ADVERTISEMENTS, COVER STORIES AND PRODUCT LAUNCHES AND WE’VE EAGERLY LOOKED FORWARD TO EVERY SINGLE ISSUE. HERE’S TO YOU ON YOUR MILESTONE BIRTHDAY! WE WISH YOU CONTINUED SUCCESS IN THE YEARS AHEAD!”
From the ClinicalPRO team
“HAPPY 25TH PB! WE ABSOLUTELY LOVE WORKING ALONGSIDE YOUR AMAZING TEAM. COVID-19, HAS BEEN ESPECIALLY DIFFICULT FOR THE BEAUTY INDUSTRY: YOU HAVE SHONE…WITH SUPPORT!”
Simone Vescio, Co-Founder derma aesthetics
“CONGRATULATIONS PB ON 25 YEARS! THANK YOU FOR ALL THE SUPPORT YOU GIVE ME, THE SKIN CLINIC AND THE WIDER BEAUTY INDUSTRY. BRING ON ANOTHER 25 YEARS!”
Belinda Merlino, Founder The Skin Clinic
“HAPPY BIRTHDAY PROFESSIONAL BEAUTY AND YOUR INCREDIBLE MILESTONE OF 25 YEARS AS AN INDUSTRY MAGAZINE LEADER, PROVIDING OUR CLOSE KNIT COMMUNITY WITH VALUABLE NEWS, INSIGHTS AND SUPPORT. ULTRACEUTICALS HAS ENJOYED A LONG RELATIONSHIP WITH YOU AND LOOKING FORWARD TO MANY MORE TO COME.”
Karen Wilkin-Donachie, CEO Ultraceuticals
“THIS MAGAZINE HAS BEEN AN INCREDIBLE SUPPORT TO ME BOTH PERSONALLY AND PROFESSIONALLY. FROM ADVERTISING, BRAND AWARENESS, ARTICLE PUBLISHING TO PRODUCT PLACEMENT, PROFESSIONAL BEAUTY HAS BEEN MY GO TO. I ENJOY READING THE MAG, SEEING COLLEAGUES SHINE, AND OUR INDUSTRY EVOLVE AND GROW. I LOOK FORWARD TO SEEING WHAT THE NEXT 25 YEARS HOLDS.”
Fiona Tuck, Founder Vita-sol
“CONGRATULATIONS ON A FABULOUS 25 YEARS AS AUSTRALIA’S NO 1 BEAUTY MAGAZINE. IT HAS BEEN MY ABSOLUTE PLEASURE WORKING WITH YOU OVER MANY YEARS, IN CONTRIBUTING TO THE WONDERFUL ARTICLES AND ATTENDING YOUR MANY FABULOUS EVENTS. I WISH EVERYONE ON YOUR TEAM ALL THE BEST IN YOUR FUTURE ENDEAVORS AND HERE’S TO THE NEXT 25.”
Meredith Langley, Owner, The Beauty Room Cosmetic Clinic
POWER OF THREE
AL 25th ANNIVERSARY SPECIAL
BEAUTY TO THE
“CONGRATS TO AN INDUSTRY LEGEND AND VETERAN! IT’S A TOUGH BUSINESS TO SURVIVE IN BUT YOU DID IT. THANKS FOR EVERYTHING YOU DO FOR OUR INDUSTRY.”
Dr Naomi, Founder, The Manse Clinic
Offer your clients 3 innovative technologies in one:
“HAPPY 25TH BIRTHDAY TO ONE OF THE MOST IMPORTANT PROFESSIONAL MAGAZINES WITHIN OUR INDUSTRY - THANK YOU FOR YOUR REMARKABLE CONTRIBUTION TO THE BEAUTY SECTOR AND ONGOING SUPPORT.”
1. RESTORE with sea salt exfoliation 2. REPLENISH via aesthetic ultrasound 3. REJUVENATE with LED phototherapy Safe and effective FOR ALL SKIN TYPES
Daniel Isaacs, Director of Research at Medik8
“HAPPY 25TH BIRTHDAY PROFESSIONAL BEAUTY! IT’S BEEN A PLEASURE TO WORK WITH SUCH AN INCREDIBLE PUBLICATION WHO CONTINUE TO SUPPORT THE BEAUTY INDUSTRY. HERE’S TO THE NEXT 25 YEARS!”
Matt Williams, Managing Director, Professional Beauty Solutions
“CONGRATULATIONS PROFESSIONAL BEAUTY! WE ALWAYS ENJOYED BEING INVOLVED WITH PROFESSIONAL BEAUTY FOR THE PAST 25 YEARS AND WE LOOK FORWARD TO MANY MORE HAPPY YEARS AHEAD.”
Lydia Jordane, CEO & Founder, LYCON COSMETICS
“HAPPY 25TH! WOW! WHERE HAS THE TIME GONE? 3 YEARS WE’VE BEEN WORKING TOGETHER. LOVE YOUR PASSION FOR THE INDUSTRY AND SHARED BANTER AND LAUGHS.”
SUCCESSFULLY TREATING • Age spots • Acne • Uneven skin tone • Sun damage • Stretch marks • Wrinkles • Pigmentation AND MORE!
Tye Bate, Founder, Tye Bate Media Solutions
HAPPY 25 YEARS PB! “I WILL ALWAYS BE GRATEFUL TO PB WHO PUT INSKIN AND O COSMEDICS ON THE MAP! SOME OF MY MOST PRECIOUS PARTNERS JOINED US THANKS TO YOUR READERSHIP AND DISTRIBUTION REACH NOT TO MENTION THE QUALITY AND CLASS OF YOUR MAG, TIME AND TIME AGAIN.”
“The SaltFacial is truly an innovative device that complements every other procedure we offer.” DR JASON EMER
Maria Enna-Cocciolone, CEO & Founder Inskin Cosmedics
1300 747 258 email@example.com www.saltfacial.com.au
THE BEAUTY Spot Situated one hour south-east of Brisbane, backing picturesque Raby Bay is Yes Please Skin Clinic – a space dedicated to meeting the various cosmetic and skin needs of its clients. Owner Renae Barkla caught up with Hannah Gay to discuss its focuses.
When did Yes Please open its doors? “We opened our doors three years ago in April 2017. We have since doubled our skin centre to include a reception team, makeup artists, beauty therapists, dermal therapists, cosmetic injectors, a lash technician and a cosmetic tattooist.”
Was Yes Please a dream of your own? If so, how did this come about? “I had always wanted my own space; I was waiting to expand my knowledge on what having a business in the beauty industry really meant. After my sister and I experienced Grade 4 acne and the emotional trauma that comes with this, my path was made clear. Today, my vision is to showcase skin excellence with a holistic approach. This looks different for everyone, and that is what makes each guest and case so close to our hearts. Having a platform where super talented, passionate dermal therapists can display their skin excellence makes me so happy. Having had skin issues ourselves not only makes us better at what we do and what we can achieve, but also means we understand the journey, emotions, and everything else in-between.”
TODAY, MY VISION IS TO SHOWCASE SKIN EXCELLENCE WITH A HOLISTIC APPROACH. THIS LOOKS DIFFERENT FOR EVERYONE, AND THAT IS WHAT MAKES EACH GUEST AND CASE SO CLOSE TO OUR HEARTS. Describe the look and feel of your salon space. “Our unisex clinic’s space reveals a comfortable, coastal vibe. With linen finishings and textured walls, it is a sensory experience for clients before they even lounge on our beds.”
What are three key things you look for when hiring new staff members? “I like to look at people that ask to be a part of our team before I am even hiring. Taking initiative is always on the top of my list. Also, ongoing education shows me what they have learnt along their path and that they would continue to educate themselves.
I also look at how they interact with the rest of our team when they arrive at our clinic, assessing their personality.”
Why have you chosen to work with Victoria Curtis and stock Curtis Collection? “I met Victoria eight years ago and bonded over the industry and our work ethics. Her products are an absolute credit to her, and her attention to detail again aligns with all we encompass. We can offer our guests products that will not only transform their skin, but work on skin health. The team is encouraged to wear Curtis Collection daily, as this a great selling point.”
What are some of the main reasons clients request a Makeup Artistry Application treatment? “Clients request a natural glow, which is what Curtis Collection is famous for. A question regularly asked by our clients is: ‘How do I get this shiny forehead you all have? Can I have what you’re wearing?’ The answer: Yes you can! We offer makeup application lessons. We also host evening events that are always a huge hit. Guests can watch, learn and purchase product, with ongoing support from our team to refresh their makeup application knowledge.”
You stock an extensive range of Curtis Collection and other brands in-salon and via your website. What is the advantage to offering an eCommerce function to clients? “This means our clients can restock at their own request. We have clients that travel up to 1 ½ hours to see us so this helps them out; changing with the times is an absolute must. 16 years
ago when I started in the industry, this was not something we would have ever thought we would offer, as online shopping wasn’t even really a thing then. Our guests and potential new clients can browse online and read more in-depth information on products. They can also use it as a tool to make sure they are using their products correctly.”
What are some of the advantages of using an online booking system? “24-hour availability! We shop around the clock, so why not organise your life the same way? We see bookings pop-up for an availability we may have in an hour, or for up to weeks later, in addition to bookings for the same customer’s next few visits. This is a great function for shift workers, fly-in fly-out workers, frantic mums, busy people and planners alike. This also helps free up our phone lines, and it’s great to be able to send to clients with enquiries links to our social media platforms.”
What are some areas of the business you are focusing on for 2020 and beyond to ensure Yes Please stands out from the salon crowd? “Guest satisfaction, education, service creation and social media presence are the key focus. Thinking towards the future, we try to be industry leaders and create a pathway for our guests to be continuously excited, involved and educated. We have a team of talented humans behind the scenes to make sure our big ideas make it to the visual forefront and are executed well to our guests.” n Yes Please Skin Clinic Shop 1/66 Bloomfield Street, Cleveland, Brisbane QLD 4163 07 3286 1691 Yespleaseskin.com.au
SELLING YOUR SALON: A GUIDE If you’re keen to throw the “for sale” sign in your salon window, have a read of this first. SELLING A SALON for the maximum price to the right purchaser, on the right terms, can be a mammoth task, even for the initiated. Some aspects are simpler to identify, such as the value of machinery or real estate. Others, such as your good will and clientele, can be trickier. Of course, this has been a year unlike any other, so selling out because times have gotten tough may not get you the best price. “Many are selling, but many more have closed,” says Tony Arena of BCI Business Brokers in Sydney. “Some salons got JobKeeper and then went on to record sales as people in lockdown immediately went out and pampered themselves when it was possible for them to do so.” Those are the salons that will likely fetch the better price. If the time has come to sell your salon or clinic, you’ll need to give potential buyers a clear overview of the business’ financial performance, current assets and potential future performance. Here’s how to do just that.
Hard assets The first – and easiest – step in listing your salon for sale is to list – and attach a value to – your hard assets. Here’s hoe to identify them. “Hard assets are everything in your salon that can be sold separately,” says Tony. This is everything from beds to stock inventory, real estate, and licenses. Sort out which items, if any, are under warranty, and make a note of these on the list. Also be clear on any tangible items that will not be included in the sale.
Intangible assets These can be trickier to define and place a value on. Intangible assets refer to such things as your client list. “Your intangible assets are everything other than hard assets,” explains Tony. “Usually, good will can come with a good position, good lease, a long established name.” Further to this, intangible assets can include key personnel, logos, and your business reputation. An extension of your
reputation would be to include a ‘non-compete’ clause in the sake contract, assuring the buyer that you won’t establish a competition salon nearby. As any salon owner is well aware, many clients have their preferred therapist, and will likely follow her if she is to leave. Speaking with your staff to ascertain their interest in staying if the salon is sold allows you to use this as a bargaining chip with a potential buyer.
Know your numbers It’s the boring (an intimidating) part, but also the most important. Pull out your calculator and get to the bottom of your bottom line. Work out the value of your hard assets and subtract your liabilities (think loans, debts and other payables). List your profits for the past five years and make note of any trends, such as busy periods or lulls. Tabulate your cashflow patterns, including how much you charge over a monthly period, and what you regularly spend (salaries, rent, products, etc).
Decide on a price We all have a dream price for our business, but we also need to be realistic if we’re to attract any serious buyers. The price generally depends on recent profits and the proof you can show that these profits have a solid chance of to remain the same or grow. A buyer will multiply your profits to determine your salon’s value. So, let’s say your salon makes $200,000 in profit per year. A buyer may offer you three times that much if they believe they can make over $600,000 from the business. From a buyer’s perspective, if they believe they can make more than $200,000 per year, the opportunity is a good one.
To broker or not to broker? That is the question. Sure, a broker takes their cut of the sale price, but they also have contacts and connections that you likely do not. Valuing businesses is their specialty, so you know you won’t be going into negotiations blind. “A broker will represent the salon fairly and ethically to the buying public,” advises Tony. “Also, a good broker will have a database of buyers looking to buy salons.” If you’re confident going it alone, though, consider getting advice throughout the sale process by someone who has been there before you. Have your answers ready You will be asked why you’re selling the business. Suggesting it’s too stressful isn’t an ideal response. Rather, highlighting the fact that you have had a successful time with the salon and are now looking to take a different route, or to retire, or to return to study are all solid and respectable responses. “I would want to buy a salon off someone who was tired, retiring, sick or other reason,” says Tony. “If the salon is failing, a buyer would want to ask why and be able to establish how they are going to turn the salon around.” n
Treating Perioral Dermatitis CORNEOTHERAPEUTICALLY While there are many ways to treat this skin condition – Derma Aesthetics Co Founder Simone Vescio looks at the causes, signs to look out for and what can be done to combat this problem. How does perioral dermatitis present?
What causes perioral dermatitis?
Perioral dermatitis (PD) usually consists of patches of small erythematous papules or papulopustules, which can present in unilateral or bilateral eruptions and can vary in severity and duration of outbreak. In mild cases, it consists of slightly bumpy, red or irritated looking skin. An impaired barrier leads to flaking of the skin around the mouth, upper lip, chin and nose (but not involving the skin bordering the lips, which appears pale) and in more severe cases, the skin becomes very inflamed and irritated. Scabs may even present that can bleed or become infected. Some clients may present with watery vesicles and others may not. The client will more than likely experience burning, irritation and sensitivity in the affected areas. Atopic dermatitis conditions are chronic diseases that can also manifest within the ocular region (even if skin abnormalities appear well controlled, in these instances you should consult with an ophthalmologist).
The exact causes and triggers of perioral dermatitis are not clear, however, in many cases and from years of anecdotal evidence, we can identify some of the triggers linked to this skin condition, including: • Steroid creams and ointments • Roaccutane • Some haircare and skincare, especially cleansers containing sodium laureth sulfate (SLS) • Makeup, especially foundations and primers • Physical factors, such as strong winds and UV light • Stress - perceived or real (this is often the leading cause of this skin condition) • Fluorinated toothpaste • Yeasts and bacteria that live on the skin and in hair follicles (however, this isn’t to say perioral dermatitis is just a simple skin infection) • Hormonal factors are suspected to play a part as many women report that their skin becomes worse prior to menstruation • The oral contraceptive pill due to it leading to hormonal changes • Sunscreen • An impaired acid mantle leading to loss of microbial diversity
Who gets perioral dermatitis? Almost all cases of perioral dermatitis occur in women, aged between 20 to 45 years (due to hormonal fluctuations) and it reportedly affects up to 1 in 100 women at some point in their life. While it is uncommon in both men and children, the number of reported cases in males has started to increase. This is thought to be attributed to the fact that more males are using topical skincare than in the past, which is certainly interesting food for thought!
Paediatric perioral dermatitis This is most common in children with previous history of steroid use for asthma or eczema. It is often misdiagnosed as impetigo, tinea faciei, or atopic dermatitis or can be mistaken for sarcoidosis or zinc deficiency. Topical corticosteroids must be avoided (this includes rinsing well after the use of asthma inhalers, for example). Contact with topical medications or toothpaste can also be common triggers. Children are at risk of recurrence during their lifetime, so your consultations should include questions on paediatric history.
Important to note that a client presenting with perioral dermatitis could have one or many of these points as the cause or contributing factors. Your consultations are critical to identify them and help your client understand them.
First treatment step: restoring the acid mantle The acid mantle should be maintained with a pH around 5.5 (acidic). This is vital for you to know as a skin treatment therapist as pathogenic bacteria thrive under alkaline conditions. This is why it is critical that your skincare products are formulated without strong astringents, perfumes, preservatives, colours and emulsifiers which have a tendency to upset the delicate microflora of the skin and can be one of the leading causes for skin barrier disruption & irritation. When you bring the stratum corneum’s pH back to an acidic environment, you slow the inflammatory processes in the epidermis, allow the permeability barrier to start reforming and improve the skin’s antimicrobial defences, decreasing the penetration of allergens & pathogens. The correct pH also contains trans-urocanic acid which provides the skin with a natural defence against UV radiation. A Corneotherapist will respect the integrity of the epidermis at all times. To do this they will use a barrier repair product that provides ceramides, cholesterol and long-chain free fatty acids in a 1:1:1 or 3:1:1 ratio. Skincare that truly cares for the skin (i.e. corneotherapeutic formulations), should be completely free from: • Active compounds (which are active agent cocktails with a multitude of components)
• Common emulsifiers or consistency regulators that require stabilisation with antioxidants • Emulsifiers that are incompatible with the skin’s barrier (meaning they are not physiologically compatible with the skin) • Surface active agents • Preservatives with allergenic potential • Colour, fragrances, amines, PEGs, silicones, mineral oils and strong chelating agents
The effect of histamine An overabundance of histamine travelling around the body will have a negative effect on numerous organs including, but not limited to, the digestive tract, vascular system immune system, nervous system and skin. Histamine is an inflammatory mediator and enhances and prolongs inflammatory responses. It is produced by activated mast and/or basophil (immune) cells. Histamine increases capillary permeability, while breaking down GAGs (glycosaminoglycans). We each have a certain amount of histamine that is essential for brain function, digestive function and immune protection. Helping digestive function and repairing your client’s gut lining will assist greatly in reducing the overall impact of excess histamine production, as much of our histamine is released from and broken down by particular enzymes in our gut. The gutbrain axis is bi-directional communication using the vagus nerve, immune system, neuroendocrine pathways and bacteria-derived metabolites to keep constant and consistent dialogue between each system. Physical and mental health, medications, diet and the birthing process all influence this. Histamine intolerance is dose related and can’t be measured. Each individual will have their own limit of tolerance and this will accumulate daily depending on stress, dysbiosis, allergies, medications, diet (caffeine, alcohol, drugs), seasons (pollens, temperature) and hormones. Histamine intolerance results from a disequilibrium of accumulated histamine and the capacity for histamine degradation via amine oxidase activity. High quality Vitamin C and bioflavonoid supplements taken during the day could potentially be an excellent way to reduce histamine activity, as Vitamin C increases diamine oxidase (an enzyme which metabolises excess histamine), assisting to reduce blood histamine levels. Vitamin C also protects mast cells from membrane destabilising oxidisation.
Australian owned cutting-edge skincare designed for Australian conditions
Corneotherapeutic treatment A comprehensive consultation is necessary to find cause and triggers to help clients avoid further exposure and irritation. Laser, microneedling and peels often contribute to inflammation as can stress, lack of sleep, and eating inflammatory foods. Every person needs to be treated with their own individual prescription and management plan for their skin disorder or disease. To learn more about Corneotherapy and to dive deeper into perioral dermatitis, join us at the Australasian Academy of Corneotherapy’s Skin Extension Education, which will be delivered virtually on October 19th,2020. Tickets are $255 + GST. For more information, email enquiries@skincorrection. com.au or call 1300 420 223. n Simone Vescio is Co-Founder of Derma Aesthetics. www.dermaviduals.com
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skinvirtue.com.au 1800 242 011
MINETAN. YOUR TAN. A TAN FOR EVERYONE One shade does not fit all. Tanning is so much more than light, medium and dark. With MineTan, you can customise a bronze glow based on skin type, tone and desired skin finish. MineTan is where cosmetics and skincare meet tanning. Tanning Cosmetics for every skin tone and Tanning Skincare that delivers real skin care benefits. A unique tanning philosophy born from MineTanâ€™s rich Australian salon heritage, each formula is developed with skin-true shades that always look natural and deliver a tan thatâ€™s unique to each customer. Words: Anita Quade. Photography, hair, makeup and models by Neon Model Management
MASTERCLASS CLEAN TANNING Formulated with a clean blend of antioxidant-rich botanicals, hydrating natural oils, 100% natural tanning actives and other skin loving, PETA-approved ingredients, to give you not just a tan but a unique skin therapy experience.
SUSTAINABLE TANNING All MineTan Pro Spray Mists are packaged in 100% post-consumer recycled plastic bottles as MineTan moves forward on their journey towards more sustainable packaging. As clean, responsible tanning is as important to MineTan as it is their professionalÂ partners.
SUPPORTING SALONS MineTan has recently launched their Salon Support Program for COVID-19 Recovery Relief. All Pro Spray Mists are half price for Trade Pro account holders until the end of October to help get salons up and running again. Available online and from participatingÂ wholesalers.
from THE SHOOT... Violet Pro Spray Mist
Tell us why you set up MineTan? “MineTan was born in 2013 out of my own personal desire for the perfect tanning product. I loved that well known Aussie beach bronze as much as anyone - but, with sun safety trumping the importance of a real tan, I knew sunless tanning was the way to go. I found no tanners that ticked all the boxes… a natural-looking bronze finish that I didn’t have to sleep in while it developed that didn’t smell or dry out the skin. So I created the formula and started selling the first products out of my own garage.” Dark Ash Pro Spray Mist
Ultra Dark Pro Spray Mist
Coconut Water Pro Spray Mist
Moroccan Pro Spray Mist
All in On Tan.Booth
What sparked your interest in this sector? “I was working as an event manager in the beauty industry so I had built a strong network from within the industry to help out in the research and development stage. It became apparent there were a lot of us self tanners all looking for the perfect product. I saw this as room for innovation within the tanning sector for products with skin-true shades, express tan formulas you didn’t have to sleep in and enriched with ingredients that delivered real skincare benefits. So that’s what I set out to create and what we still pride ourselves on today.” Do you have a favourite tanning product in the range? “If I had to choose just one favourite product, it would be our All in One Tan Booth. It’s truly an amazing example of where we have driven technology forward in the professional tanning industry. Drawing from our salon heritage, our All in One Tan Booth has been designed by the experts for the experts. It takes professional spray tanning to a whole new level, with professional grade extraction, natural light replication and the ergonomic design. Once you’ve tried a spray tan in our booth, you’ll see why it’s a favourite not just of mine but of so many salons (and their clients) around Australia.” Biggest lesson you have learnt in the tanning industry? “The need to innovate. Innovation certainly has driven our brand from the very beginning and is still today one of our core values. In light of COVID-19, there’s talk of needing to ‘pivot’ in times of crisis; I think leading with innovation at all times means your business is ready and built to handle changing circumstances. We’re ahead of the curve when it comes to trends hitting the tan industry, such as tanning skincare or clean beauty. We’ve always endeavored to keep challenging ourselves so that we’re always poised and ready for the next big thing that may affect the industry as it is.” What tanning innovations do you have planned for the future? “We’re actually in the initial stages of a variety of innovations for our professional partners, such as our Salon Support Program offering half price Pro Spray Mists for COVID-19 recovery relief and launching our new 100% post-consumer recycled plastic Pro Spray Mist bottles. There’s more to come as we continue to support businesses getting back on their feet in these times.” Have you found that there has been more demand for tanning products during lockdown? “It has definitely been a part of a lot of lockdown self-care routines - especially our at home tanning products! In such confusing times, a lot of customers have taken time to treat themselves, make themselves feel better and more normal with their usual self-tan routine or even experimenting with new products. As lockdowns eased in some areas, we also saw more customers ready to jump back into their salons to support small businesses and get their beloved beauty routines back on track for a bit of normalcy.” What is the one product you can’t live without? “I personally can’t live without our Coconut Water formula - I always have it on hand! The Coconut Water Pro Spray Mist & Self Tan Foam is made with real coconut water for a super hydrating, antioxidant-rich skin therapy experience and such beautiful natural colour results.” Any top tips for tanning? “Hydration is always my number one priority and tip for others. If your skin is hydrated before tanning, during tanning, and every single day after tanning, you’ll always have the most perfect skin finish with deep results and long-lasting, even-fading colour. A gradual tanning moisturiser is always essential for tan maintenance (and a great upsell product for our salon partners).” What do you love most about being in the tanning industry? “I love how fast-moving and innovative the entire tanning industry is. Tanning formulas and offerings have changed so much since I’ve been in the industry and that is because of so many professionals and tan lovers really driving the innovation forward.”
The Never-ending challenge OF SMALL BUSINESS Running your own company is both rewarding and also difficult. Matt Williams reveals the top tips to help ensure success. BUSINESS ISN’T EASY and we have all heard the statistics, estimates are that one in three new small businesses in Australia fails in their first year of operation, two out of four by the end of the second year, and three out of four by the fifth year. With odds like that why on earth would anyone attempt it? When I propose that very question in workshops around the country, I invariably get the following responses. “I started my business because I wanted more money, more time, more freedom, more control, more autonomy…” Then comes my next question, “what are your greatest challenges in business?” and the answers are ironically, “I don’t have enough money, enough time, enough freedom, enough control and I am a slave to everybody.” This is the great paradox of the small business journey and there is a clear reason why it occurs so often. In the overwhelming majority of cases, a small business is started by someone that is proficient at performing the work that delivers the product. In our industry that means that most salons, spas and clinics are started by a qualified therapist. That therapist has usually undergone several years of training to master their craft and it’s likely that they’re quite good at what they do. But running a small business isn’t only about delivering a product or service to a paying customer, you also need to be equally proficient at how to successfully create a point of difference and a competitive advantage in the marketplace, you need to understand how to manage money, you need to be a trainer, coach and leader as well as a salesperson that also knows how to do marketing to attract new customers. If you think about the half dozen or more areas of running a small business that requires understanding and proficiency, it would make sense that you should perhaps have studied marketing, sales, business administration, finance and leadership for several years each. My guess is that not 1 in 1,000 has done so and that’s why we see so many small businesses fail. Sometimes I have workshop participants tell me that they know people in business that haven’t
studied in those areas, but they still have a thriving business that is growing, and I agree it is possible, but it is often when everything is going to plan. The economy is good, there isn’t too much competition, the product or service is popular, and timing is great. The real challenges arise when conditions change overnight. I use a pilot flying a plane as analogous to running a small business. If your flying on a clear day in great weather your need to understand what every dial and switch in the cockpit is for may not be 100% necessary, but how well will you fly at night during a storm? You need to know everything about that plane and its capabilities. COVID19 has been like a thunderstorm for small businesses and the owners that lead their teams and shifted their focus, marketed their businesses differently and managed their money well are the ones that didn’t just survive the lockdown, but they bounced back quickly and thrived. More importantly, they are ready for round two, if and when it occurs. So how do you overcome this and arm yourself with the skills to build a profitable and predictable small business? You need to get educated in all aspects of running a successful small business. If that sounds daunting, don’t despair, there are some great coaches and courses that can assist yowu and plenty of free advice in our PBS Profit Advantage Facebook group as well as other groups that offer fantastic support. For now, here is where I would start. 1. Every successful business needs to have a clear competitive advantage, so start by asking the question, “What do we do better than anyone else?” or “What can we say about our products or services that nobody else in our areas can say?” These questions direct your focus to what you do different and better than your competitors and that’s what you want to be known for. If you’re offering the same treatments, products and services as everyone else, you are just a commodity and customers will go to whomever is cheaper. If you offer something that no one else can, you will never be in a price war with your competitors. 2. You have to make sure you have a profitable business model and that simply means that your business generates enough money to pay all of your expenses each week with enough profit left over after paying yourself for the hours you put into your business. Most salon owners fail here because they
haven’t priced their treatments sufficiently. Our Business Development managers at PBS are trained to review our client’s treatment menus to ensure that each service is making money for the business. If you would like any assistance with this contact matt@probeautysolutions. com.au. Note: that if you have developed a real competitive advantage (step 1) you are in a far better position to be able to charge more for treatments which will satisfy (step 2). 3. Build an amazing engaged team that are passionate about their roles and the business. Too often business owners that are struggling put their focus on marketing to attract more customers but imagine for a moment how big your business would be if you had never lost a customer. The issue is rarely how do we attract new customers, it is more frequently what can we do to keep our existing customers coming back over and over again. The key to that is having a well-trained, passionate and engaged team that love what they do. My best advice here is to put your focus on understanding and meeting your team needs for meaning, purpose, professional growth and development. 4. Your next step is only possible if you have the first three steps in order. Marketing and Sales mastery is difficult without a clear competitive advantage and not of much value without a profitable business model. It certainly won’t help you long term either if you don’t have an engaged team. However, with those other areas covered your next step is to get really proficient at attracting new customers and turning them into raving fans. To do this you need systems that cover everything from how you take the initial enquiry to how you greet your clients, consult with them, deliver your promises, provide them with everything they need to meet their needs and attract them back as frequently as possible. There is so much that you can learn about sales and marketing, so my brief advice is to measure everything you do! You will already have a marketing tool that outperforms the rest, a team member that retails the most and one that gets more rebooking’s, break down what works and what doesn’t and develop a new standard for operating. 5. Finally, you must always continue to innovate and improve in everything you do. This brings us back to step one - creating a competitive advantage. The only way to remain competitive is to continually evolve through constant innovation. I will go through how to take each of these steps and scale your business in more detail in a future article. In the meantime, start working on these steps in the above order and watch your business start to make more sense and feel a little less challenging. n
multifactorial control of acne-prone skin acnelan® is a professional, topical treatment of skin moderately prone to acne and seborrhoea. It offers a cross-cutting approach to address the numerous factors that trigger the condition, combining an intensive clinical treatment for professional use with a range of home care products. At the heart of the range’s formulation lies the innovative m.acne complex™, a unique combination of active ingredients selected specifically for their complementary ability to address the various factors that trigger acne-prone and seborrheic skin.
Matt Williams is Managing Director, Professional Beauty Solutions www.probeautysolutions.com.au 1800 242 011
Advanced Cosmeceuticals | advancedcosmeceuticals.com.au
BEAUTY BLACK BOOK Brow Queen Suzie Mcintosh reveals her passion for being a beauty entrepreneur and reveals how she turned a hobby for eyebrows into a lucrative business. By Anita Quade. Tell us how you set up your own company? “I never planned on starting a company, that reality took place very organically over the years. I started on my own as a sole trader working from home. At that time I still had a full-time job at GM Holden. Brow shaping was something I did on the side! It was more of a hobby, I never thought it could become a career. As my clientele started to grow, I left my corporate job and pursued brows full time. It was very scary and exciting signing my first lease! It was the right decision at the time with the rapid rate the business was growing. It was then that my company was born.”
What’s the secret behind your success? “My team is the only reason the company is successful, we all work very hard and take pride in what we do. I am very careful with who I hire because my name is my brand - my staff have my reputation in their hands. They are amazing and we all work very well together as a team. Our client base kept growing organically through word-ofmouth, exposure from having our shopfront and most importantly Instagram! We outgrew a few spaces quickly and here we are now operating across two states in Sydney and Melbourne.”
What is it you love most about the industry? ‘If you love what you do, you never have to work a day in your life.’ I had a very wise person say that to me long ago and it drove me to find my passion ever since. There’s never a moment where I wake up dreading to go to work now. Rather, time away from the tools, I’m usually itching to get back on them. I love making people feel beautiful and confident! By increasing their confidence, you can change their outlook on life too.”
Can you share with us your top career highlight? “There really are two moments in my career that I have had to stop and pinch myself. The first time I travelled to Los Angeles,
to train with Kelley Baker (Brow Queen of Hollywood). To be able to spend one on one time with her was career changing for me. I learnt a lot from Kelley, not just her incredible technique of shaping brows with such a natural finish, but also her work ethic and who she is as a person, inspires me. Kelley works with A-list celebrities on a daily basis and she is so extremely successful, however she is so down to earth, authentic and humble... I really admire that in anyone! The next moment in my career was my International Master Class in Los Angeles and Las Vegas for 50 students who travelled in from around the globe. I had never trained a group of that size before! This Masterclass took a tonne of work to prepare for behind the scenes. The day finally arrived and as I stood on that platform looking at everyone who had made such a huge effort to travel there to learn my technique, it was truly a humbling and surreal moment.”
You travel the world hosting workshops on eyebrows – how important is it to educate the next generation? “It is so important to train and educate the next generation because when we started there was hardly any training available in Australia, we had to travel internationally! The rest we learnt through trial and error. There is now so much more available to the next generation which prevents them from making the same mistakes we did. Cosmetic Tattooing has boomed over the last few years and people without a background in beauty therapy, or knowledge in skin are taking two-day courses. We offer tattoo removal at our salon, so we see a lot of ‘botched brows’ come through the door from artists that have used the wrong colour or have gone far too deep. Also, if they have no background knowledge in brow shaping, often the shapes are terrible. Invest into yourself, invest into your
education and never settle to be mediocre, always strive to be the best in your industry.”
What is the biggest mistake you see with brows? “The biggest mistake I see with clients is that they forget to book in their next appointment, then they get desperate when they can’t get in last minute and pluck their own brows. They always pluck too much and destroy their natural shape… It is so hard for us to fix, it can take up to 6 months! Leave it to the experts and just remember to book in your next appointment before you need it. Another common mistake I see is people using brow pencils that are far too dark, always go a shade lighter and build the colour.”
Tell us the biggest lesson you have learnt? “The biggest lesson I have learned over the years is to maintain a work/life balance. It was hard for me because I am a workaholic... I absolutely love my job and what I do so it is very easy for me to get carried away and work 24/7. Work is important, but nothing is more important than your family. I now have a healthy balance between my work and personal life which includes spending quality time with my family and close friends and also having a sense of identity outside of work. I want people to know who I am, there is more to me than meets the eye-BROW.”
You have just opened your new salon – tell us about the location? “It took a long time in deciding where to establish my salon. In helping me decide, I would drive to different suburbs at different times of the day and in different weather conditions, just to see the vibe of each location. I knew I wanted to be near the city, but Melbourne has so many great surrounding suburbs to choose from. Our current location suited my vision perfectly. Where we are situated now is in the heart of Toorak Village.
I believe in manifestation and the spaces we are in now are exactly what I envisioned. Toorak Village is great, it is a closeknit community. William Street in Paddington for our Sydney location is very similar and fits our brand perfectly too.”
Eyebrows are such big news – what sets you apart from the competition? “Comparison is the theft of joy so my main focus and goal is to never look left and right, just look down and work as hard as I can. I don’t compare myself with anybody, I only compare myself with who I was yesterday, and I try to beat that person. I’m only ever in competition with myself, I think this is the healthiest person to be in competition with, in all aspects of life.”
The three words that sum you up? “Straightforward, driven and committed would be the three words that I hope someone would use to sum me up as a person and businesswoman.”
If you weren’t doing eyebrows what would you be doing? “Something creative. If I wasn’t doing eyebrows, I would probably be doing make up for the TV and film industry. You will never catch me in an office doing paperwork, ever again. The beauty industry has my heart.”
Can you let us in on any trends for the future in eyebrows? “Trends come and go; I can’t predict the future but one thing I know for sure is that we will never go back to thin eyebrows. Always stick to your natural shape, that is your safest option. Thick wispy natural symmetrical soft brows will always be in, and never be something you regret when you look back on photos.” n
Located two hours south-east of Melbourne, the small coastal town of Wonthaggi plays home to Revive Beauty & Spa. Hannah Gay spoke to owner, Alison Adams – trained beauty therapist with an impressive 26 years experience under her belt.
Location, Location, Location “Wonthaggi is surrounded by the rugged coastline of the Bass Coast. The beautiful Bass Coast has a strong tourist industry, with thousands of visitors each year to Phillip Island and the gorgeous seaside towns of Inverloch and Cape Paterson.”
Look & Feel “Revive Beauty & Spa is a coastal inspired salon and spa with a cool relaxed interior and with artwork of local beaches in each room.”
“Our popular spa rituals are inspired by nature and designed to nurture the mind, body and soul. We have created treatments that provide a journey to wellness, as well as delivering relaxation and rejuvenation.”
All-in-One “At Revive, we offer a large scope of treatments from advanced facials, day-spa rituals and wellness treatments.”
Focus on Education
“Sharing our knowledge of the skin with our clients is key, as is getting our clients to understand that the greatest changes in skin health come from exceptional homecare skin products like Dermalogica. If the client routinely treats their skin every morning and night with professionally prescribed products for their unique skin type and condition, then amazing results will follow. Enhanced by monthly skin treatments in the salon, the client is well on their way to healthy skin.”
I ADMIRE DERMALOGICA’S SCIENTIFIC APPROACH OF USING ONLY THE BEST COSMECEUTICAL INGREDIENTS AVAILABLE TO ACHIEVE SKIN FITNESS IN ALL THAT USE IT.
The Dermalogica Difference “We achieve fantastic results with skin fitness when using Dermalogica in the treatment room and through retail. Dermalogica has been a massive influence in my success as a salon. With the abundance of educational opportunities available, I’ve found my team’s knowledge of the skin and ingredients has grown. I admire Dermalogica’s scientific approach of using only the best cosmeceutical ingredients available to achieve skin fitness in all that use it.”
“Fortunately, in 16 years I haven’t had many changes in staff, so when hiring new staff I always look for a person that has a beautiful personality; a person comfortable with who they are, is passionate about the beauty/ wellness industry and who has a genuine caring nature. The beauty skills of a therapist is important, however these can be taught with good in-salon training.”
“2020 - what a year! The pandemic has chartered new waters for us all. We have focused on client relationships, opening the salon each week for retail sales and gift vouchers, conducted staff refresher training, and most importantly we have nurtured ourselves during lockdown; eating, sleeping and exercising well to keep us healthy for our return. 2020 has been a rollercoaster of change that we have embraced, putting our best foot forward for a better 2021.” n Revive Beauty & Spa Shop 5, 33-39 McBride Avenue Wonthaggi, Victoria 3995 03 5672 3800 www.revivebeautytherapy.com.au
Making the most
OF THE PANDEMIC It’s been a tough time in the beauty industry and negotiating the landscape ahead. Lydia Jordane shares her tips on the road to recovery.
Lydia, many salons and industry professionals are trying to find a new direction can you share your thoughts? “It is still too early for any of us to know how this crisis will effect the professional beauty industry long term, however, these trying times have given everyone an opportunity to look at their business and evaluate what we do well and what we can do better. Some have used the lock down time to focus on up-skilling and refining their skills. In addition, many training organisations offer online training courses in business management, which is a great tool to help salons regain momentum post pandemic. Another concept that is advantageous is to dig out your old beauty school textbooks to refresh and update your knowledge, which will allow you to be better informed about some factors that you may have forgotten. It is also a great opportunity to check resources online to learn the latest trends and information on many topics that may have changed from when you were at Beauty College. We don’t usually have time for this sort of research, but using our time at this time to improve, will make you and the beauty industry stronger and better as a whole beyond this unfortunate pandemic.”
What are you doing as a company? “LYCON Cosmetics is currently working on new ways to bring our world renowned precision training to students and therapists
all over Australia and the world, allowing industry professionals to work on mastering or improving their skills from the comfort and convenience of their home. LYCON Cosmetics has also needed to adapt and change to fit in accordance to the changes everyone is experiencing throughout these uncharted times. We have developed a few new hygiene product, starting with LYCON Hand Sanitiser Spray, which is a WHO approved formula, which we can manufacture at our LYCON’s world class GMP facility. We have also more recently launched the LYCOTANE Plus range, cleverly formulated with hygiene and safety in mind to ensure the best for you and your clients in the salon and at home. One of the key ingredients in the LYCOTANE Plus collection is Australia’s own Lemon Tea Tree essential oil, well known for its antibacterial properties, which is included in the LYCOTANE Plus Hand Wash and Hand Balm and the versatile multi-purpose LYCOTANE Plus Antibacterial Surface Cleaner.”
How can the industry grow during these challenging times? “More than ever, it is imperative our industry professionals ensure to not only protecting their own businesses, but also grow the Australian beauty industry and economy by promoting and working on more effective retail sales. Recommending products to all clients who come in the salon has always been a great way
to boost salon revenue, however often not so well done. During these difficult times when therapists could not offer their services in the salon and we don’t know if and when salons here and there might be shut down again, it is more important than ever to keep in touch with clients and to offer them the best and effective home beauty regime. This will allow for salons to fill in some income gaps and stay afloat as much as possible, while clients can enjoy using some much needed products and work on improving their skin while at home and look forward to coming out of their cocoon with better skin, hopefully less lines and wrinkles and more hydrated. For example, here in Queensland when the salons first reopened spray tanning was not allowed, until more restrictions were lifted. For clients who would like bronzed skin, is a great opportunity to offer LYCON’s home tanning duo, the New LYCO-BRONZE Self-Tanning Foam and Application Mitt.”
How difficult is it when you spend years growing a business to change and adapt? “Many of us have spent years building a good loyal client base and it can be nerve-racking to pass the reins over to the clients to give them the means to conduct their own services. The question always is… will they come back? This is where we have to have faith in the good rapport and relationships we have built over time with our clients of our professional services. Having that, there is no doubt clients will come back, when salon life returns to normal. If clients trust you, you will still be the best person to recommend what the best products are for them to use at home in the meantime. In any care, they can order online from elsewhere, so why not from you, which will keep your rapport and momentum going with your clients while you cannot see them in person. Furthermore, supermarkets and pharmacies don’t always have the best quality products on offer and often run out of stock, so maintaining a good relationship is beneficial for both parties. In the end, clients come to the salon for human interaction, chats, relaxation and pampering. They cannot do that on their own. Whatever they do on their own will never be like the whole experience therapists provide.”
How can salons adapt? “In addition to boosting your retail sales, providing your clients with some tips and tricks to help their treatments go smoothly at home, will further build your relationship with them. It may feel like you are sharing the secrets of the trade but is it much better they are receiving sound advice from you, someone who knows their skin and concerns, rather than the latest “beauty guru” on YouTube or Instagram. You can also offer advice to your clients via Skype, Zoom or Facetime. You can spend this time talking through their concerns, recommend products and offer them a solution.”
Do client’s needs change, given the new environment? “Throughout the pandemic, your clients’ concerns may have changed, making it important to listen to their concerns, ask the
right questions, listen and think on your feet to offer the best solution to them. A client who previously had clear skin may be experiencing a breakout from wearing a mask, commonly referred to as “Mask-ne”. This is a great opportunity to explain and recommend the additional benefits of a product like LYCON ingrown-X-it Solution which contains a synergistic blend of AHA’s and BHA’s, Allantoin and Arnica, making it excellent to use daily to minimise the look and feel of ingrown hairs and it is also perfect to help treat and prevent general breakouts on the face or the body, including shaving rash!”
Has it changed the way salons operate? “For salons who have been allowed to re-open, it is important for everyone to carefully review their treatments and what steps they need to take to make sure treatments and services are conducted in a way so the treatments are effective, without the risk of contamination and infection. Being in the profession we are in, we all know how important hygiene is at all times in the salon for the safety of all clients and therapists. And now, more than ever given the current situation, it is vital to take measures to ensure everyone is in a safe and healthy environment in any beauty establishment. It requires time and patience to make sure everything is cleaned and sanitised between clients, with particular attention to things clients continuously touch, such as the surfaces they come in contact with, door handles, eftpos machines and everything else anyone can come in contact with.”
It’s really been a tough year for the beauty industry – how can they continue to ensure success? “It sure is a very tough year all around and salons were one of the first industries to be closed down in March 2020. After some time, salons were allowed to reopen, but unfortunately with a second wave of COVID-19 as more recently in Victoria, salons had to shut down again as did everything else. Regardless of where, salons are mostly not operating at full capacity. We have seen great flexibility, creativity and forward thinking which helps to keep our industry pushing through and to be in a position to thrive when we reach the clear end of the pandemic, this is how we will see the industry succeed. We wish you all the best during these trying times and that you all come out stronger and better at the other end, with a much more positive and exciting future for the beauty industry in Australia and globally for everyone.”
Any message you would like to share? “On behalf of LYCON Cosmetics we all very much look forward to seeing you out and about at trade shows again in the near future, airports, cafés and restaurants, at the football and theatres. To all of you, your families and colleagues… be well, stay well everyone! Much love and gratitude to everyone for being in our lives an beyond.” n Lydia Jordane, Founder LYCON Cosmetics. www. lycon.com.au
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Gold Coast cosmetics invention
SHAKING UP THE MEDICAL PROFESSION A device originally designed to accurately match skin types with cosmetics is being beefed up to identify skin conditions including cancers. By Kerrie Simon-Lawrence AUSTRALIAN COMPANY DIGISPECTRO began developing its ‘CompleXion’ product from its base on the Gold Coast of Queensland after identifying issues with the current technology. Managing Director Barry Amor, a veteran of the camouflage cosmetic business, had been unable to come up with a means of accurately analysing skin for formulation or matching to a camouflage cosmetic. “This led to the decision to develop our own hand-held spectrophotometer which can be used for general cosmetic and many other applications,” Mr Amor said. “We are also conducting research into its application for analysing skin conditions.”
The ‘CompleXion’ wand is set to revolutionise the medical profession.
From a technical perspective, ‘CompleXion’ is already able to monitor the treatment of skin conditions such as Melasma. “It just requires some change to the software that analyses the scan results,” Mr Amor said. “We are also researching the use of higher frequency sensors and additional input devices, such as electronic microscopes, for mole mapping.” The ‘CompleXion’ wand is set to revolutionise the medical profession. The Digispectro team has already built a number of fully functional scanners for display at trade shows and now aims to increase stocks to ramp up demonstration and evaluation with prospective customers. It is planning to fulfil orders before the end of the year. ‘CompleXion’ also attracted significant worldwide interest at a 2019 Hong Kong trade show. “The interest and feedback we have received leaves us with no doubt that we have developed a worldclass device here on the Gold Coast,” Mr Amor said. Digispectro was recently awarded a $394,000 Australian Government grant to further develop its wireless skin analysis device. Australian MP Stuart Robert said the new technology would revolutionise the industry. “Digispectro’s wireless scanning wand technology will dramatically improve cosmetic and health results, particularly in the management of mole monitoring and conditions such as Melasma,” he said. “This is a great example of the bold-thinking happening right here on the northern Gold Coast that has the potential to take on the world.” n
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STATE GOVERNMENT INVITES SALONS TO JOIN NSW SMALL BUSINESS MONTH You can partner with the NSW Government for NSW Small Business Month, 1-31 October 2020. By Kerrie Simon-Lawrence. YOU CAN PARTNER with the NSW Government to help support small businesses reboot in this year’s 4th annual NSW Small Business Month festival in October.
In the wake of devasting bushfires and the global COVID19 pandemic, this is one of the toughest years many NSW small businesses have faced.
What is NSW Small Business Month?
This year’s themes
NSW Small Business Month is the only dedicated festival that celebrates small businesses in NSW, and last year had over 90 collaborative partners who helped deliver 420 events and engaged with over 20,000 small businesses across the state Partnering is free and is a great way to promote your business whilst also helping small businesses reboot and recover With themes from strengthening financial foundations to growing with digital technologies, there is something for every small business.
The 2020 themes are designed to help you reboot, upskill and look to the future as part of your recovery phase.
Partner benefits As an official partner you can promote existing initiatives or create new programs and events as part of NSW Small Business Month this October. You can: • host an activity that aligns with any of the 6 festival themes • connect with thousands of small business operators • promote your company’s brand on the NSW Small Business Month website
1. Building your brand on social: How to market your business on social media, build your brand, protect your reputation and attract the customers you want 2. Working with digi-tech: Present, promote and grow your business online and learn the latest technologies to best connect with your customers 3. Financial foundations: Explore the grants and support available to you, take control of your bookkeeping, budgeting and taxation, and learn to safeguard your business 4. Research, plan, do: Plan for the future with market research and develop tactics for risk and disaster management 5. Futureproof your business: Understand stressors and disruptors, keep an eye outside your business model and know what to do when the unknown hits 6. Your team and you: Gain insights on how to hire, manage, train and retain the best staff. n
As the industry adjusts to the new â€˜normalâ€™ it is now more important than ever to figure out what gets our clients excited about returning to the salon. Lash & Brow tinting and styling has been an integral part of beauty treatments for many years, however, this doesnâ€™t mean this service has to be mundane. We want to help you put colour and creativity back into your treatments! RefectoCil Australia is offering a unique virtual education opportunity to its customers. Attend a complimentary colour blending masterclass with National Educator Hayley Sultana and fall in love with tinting all over again. Register your interest today at refectocil-australia.com.au/education.
+61 2 7200 8452 | firstname.lastname@example.org | www.refectocil-australia.com.au
Salute to the SUNLESS TAN With summer just around the corner Anita Quade checks in with the award winning Tan Temple manager Esther Wright to chat about the secrets to a perfect glow and business trends.
Tell us the vibe behind the interiors at the Tan Temple?
What changes have you needed to put in place going forward?
“Glam and a high-end salon with a relaxing champagne lounge. We have a private area you can book for groups of four or more where we serve complimentary champagne and a cheese platter, very fun for hen’s/bridal parties and its also popular for Mardi gras.”
“We use hospital grade disinfectant to clean the whole room, booth, locker, and doors in between every client so that no client has touched what anyone else has. In terms of cleaning our standard was very high previously it just takes a bit longer at the moment which is fine. Coming out of lockdown we have adjusted trading hours and they will stay this way for the time being.”
How challenging has it been during these changing times? “Very challenging as having complete closure was a massive shock and the after effects of lock down are that we have a very uncertain future, it’s an emotional rollercoaster. One that we remain positive about, but we have had to adjust. I have an amazing support network of lady bosses in our local Bondi Salon network, we stick together and help each other out.”
What is the secret to your award-winning successful business? “Consistency in EVERY single tan we do. Proper consultations with each and every client to make sure you are on the same page meeting their wants and needs, I find many services barely
if at all do a consult before performing procedures, it so quick and easy! People need to be heard and re-assured that they are getting what they are wanting and paying for. It’s also about hiring great staff and knowing how to develop and support that team.”
What is the most requested tan at the salon? “All of them! We carry over 10 different brands and all the shades in those brands. They are all organic, paraben and alcohol free and they are not tested on animals and of course Australian made and owned.”
Can you share with us any latest innovations in tanning? “Our clients have been loving the one hour tan. We have been getting lots of people to try this and the feedback has been fantastic. (We don’t usually do it for a first visit as you initially look very dark before your shower) but it’ so good for people who are short on time and in the hot summer months it will be great.”
THE AUSTRALIAN TANNING INDUSTRY IS THE BEST IN THE WORLD - NO OTHER COUNTRY COMES CLOSE TO THE INNOVATION AND COLOUR RESULTS What is your top tanning tip for salon spray tanners? “Make sure each and every tan is the best you have done. Make sure the colour is correct for skin tone. Do not apply too much solution (this can go orange) blend wrists and wipe over palms after treatment. If you’re going to do it, do it well. I’m a perfectionist and expect the same standard of my staff. Most of all making your client feel comfortable is one of the big reasons why they’ll keep coming back.”
How often do you update the look of your salon? “I would say every four to five years. We’ve had two renovations and we did a little re-fresh after lockdown.”
Any simple tips for salons to refresh their look on a budget? “A lick of paint, some plants and some cushions work wonders and I’m a lover of fresh flowers and scented candles to create atmosphere, if you go for longer lasting floral varieties it’s a bit better on the budget.”
What is your secret to creating the perfect glow? “I believe all bodies are beautiful, we all have one! Rock what you got with confidence. I believe in the inner glow first - you must work on that one and we work on the outside for an uplift. I think about it in terms of self care, with some small tweaks you exude confidence. That’s what I want for everyone to be happy and confident.”
What do you love most about the tanning industry? “The Australian tanning industry is the best in the world, no other country comes close to the innovation and colour results. It’s so popular here and we have been able to tweak it over the last 20 years going from the old 8-10hr tan that smelt to odour free, nasty free to 1hr wash offs. I love my job.” Tan Temple, Bondi Beach 140 Curlewis St, Bondi Beach 02 9130 1100 www.tantemple.com.au
TALKING BEAUTY PB’s Hannah Gay navigates the Australian professional beauty industry, one burgeoning trend at a time.
i beauty gurus! It’s been a testing year for us all and certainly a time for reflection. I feel privileged to call our industry home, where the resilience of people has been felt immensely. I’ve interviewed a number of salon owners, brand leaders, makeup artists, photographers and marketing experts over the last several months, and the outstanding message is clear – “we will overcome this; 2020 has made us better than ever before”. Despite any insecurity, many of you have found peace in the chance to simply reset. Thank you for providing little ol’ me with such a strong source of ongoing inspiration and motivation. Onwards and upwards!
Hannah x 94
Let’s talk about ‘perfect’ skin. How would we define it, exactly? Throw in my two cents, and you’ve got hydration; it’s that uber-dewy, healthy glow that’s seemingly reserved for the young. Listing off hydration-boosting actives will come with ease for many of our readers but ask me, and I often find myself leaning on hyaluronic acid to get my fix. Its consistent presence on product ingredient lists suggests I’m not alone in my love affair. An obvious example of a brand who has taken its prowess on board is Intraceuticals, that’s education around hyaluronic layering underpins its entire product library. So what’s better than applying this miracle worker in good faith each night before bed? Popping in for an Oxygen Facial treatment with its founding brand, I discovered. I booked myself into Skin and Laser Studio in Sydney’s St. Leonard’s where Iwas met by Kylee O’Ryan, trained clinic therapist and National Account Manager at Intraceuticals Australia. While kind and softly-spoken, Kylee brought with her a wealth of knowledge on the science of skin. During my consultation, Kylee and I chatted through the areas of my skin I wanted to address, while Kylee in turn provided me a clear explanation on not only what she could do to help, but on why issues were arising in the first place. I jumped straight to my overly oily T-Zone – the area I’d described as my most consistent concern. Without prompting, Kylee also correctly identified the inflammation I was experiencing on my cheeks – an issue I’d long shoved into the ‘too hard basket’ and figured couldn’t be helped. Instead of settling on a one-size-fits-all approach, she instead chose to tackle each area of my face with a different product line-up, each aimed at producing a different result. We began the treatment with a gentle gel cleanse to remove any excess oil that had accrued that morning. Kylee followed with an application of the brand’s Rejuvenate Enzyme Exfoliant, which she used sparingly given I had applied glycolic acid to my skin the night before. While the product contained a mix of carnauba, beeswax and bamboo microbeads for a physical exfoliation, Kylee chose to leave the product on my skin to act as a mini-peel for a less abrasive approach. Next up came the treatment’s pièce de résistance –the oxygenserum infusion. The treatment works by imparting layers upon layers of serum into the skin with a direct and targeted approach, using a blast of oxygen to target product deeper into the channels of the dermis. Using a serum applicator pen, the clinician has total control over where and to what degree serum is applied, usually placing
on repeat: PREVENTION OVER CURE
Ella Bache’s Recovery Gel (Hallas Trading 1300 845 259) contains niacinamide and Tasmanian pepper berry to hydrate and reduce redness respectively. I have used this on repeat as a post-hair removal treat for the skin; I’m addicted to its calming aloe scent! I’ve recently discovered Intraceuticals’ Retouch Serum in Highlight (03 9751 8000). The consistency of this product is something else. While it feels like a traditional lightweight serum, I’ve been more inclined to use it like a primer or cream highlighter given
attention on any fine lines. The ability to apply pressurised oxygen means that a lifting and firming technique can be practiced during the treatment. My treatment was broken up into two parts, the first of which would target my oily T-zone. Kylee chose to work with the Intraceuticals Clarity Range along my forehead, sides of my nose and chin, delivering a lightweight oil-free hydrating gel to these areas. While exfoliating, the treatment worked to rebalance hydration levels in these areas and provide a protective barrier against external free radical damage. To manage the developing fine lines around my eyes and upper lip, Kylee switched to the brand’s Rejuvenate Daily Serum and Rejuvenate Eye Gel to tighten and brighten. For my flushed cheeks, Kylee applied the brand’s Retouch Highlight for a lasting hit of hydration and radiance. There’s no doubt having a cool mist of air and fine liquid applied in an orderly grid across your face is relaxing. The routine in which the product was applied was consistent and comforting to the point I let out a sigh of disappointment once Kylee wrapped up; I could have stayed put under that pen all afternoon! On close inspection post-treatment, my face appeared as though it was covered in a fine glaze; luminous and supple. With zero downtime, this result lasted well into the next day; never before had my tired eyes looked so alert! This is the kind of treatment to lock in pre-major event, when looking nothing short of your best is on the cards. Sign me up for the summer holidays, thanks!
its effective illuminating abilities. I can treat and mask my flushed cheeks with this nifty all-inone. And to update my digits, I’ve been using Mavala’s Nail Color Cream in Abu Dhabi (Cosimer 03 9645 1933). I purged myself of brands not meeting the mark when it came to nail health, instead holding Mavala on speed-dial. The cruelty-free brand boasts a polish range free of 13 known toxins. This creamy white works well for everyday.
HEROES SARAH LAIDLAW There’s no doubt this multi-award winning makeup and hair artist is considered an Australian industry great, Hannah Gay discovers. Whether found on set crafting the perfect, front cover cat eye, or sporting whimsical costume looks for her slew of Instagram followers, Sarah Laidlaw is no stranger to the professional beauty industry. She began her career in the 1990s, training with Benni and the team at Tognini’s hair salon. “It was a solid four years of twiceweekly training, as well as assisting on countless shoots and shows. After that key time in salon, I followed my nose and taught myself extra techniques through trial and error.” On her start in makeup, Sarah says it all came down to observing and learning the work of different artists on set. “I just kept practicing on anyone who would sit still for me!” Sarah describes the magic of “transformation” that occurs with practicing hair and makeup artistry.
“Whether it’s as simple as a good haircut, the magic of a red carpet glam-up, right through to creating a magical fashion image, I love taking the client or model from everyday to ‘ooooh’. That is soul fuel for me.” But there’s no picking of favourites when it comes to jobs for Sarah. “I truly enjoy a bit of everything! I find I stay motivated and excited
if I have variation. I adore the creativity of editorial, and it’s really fun coming up with ideas for red carpet looks. TV shows, TVC’s and film are fun to work on, and it can be such a joy creating looks for beautiful weddings. And runway! I love the flurry and buzz backstage on a runway show. I feel that a mix of disciplines keeps your skills really firing, as you can use your skillset in different ways for each type of job. I also
‘Easy does it’ is not a phrase to be coined for Sarah’s looks. In fact, the bigger… the better. “My favourite looks are always at the more extreme and interesting end of the creative spectrum. They’re the looks that get me jumping up-and-down with delight on set. Messy beach waves and a ‘fifty-shades-of-beige’ eye is very pretty, but doesn’t thrill me anymore. Actually, I don’t think it ever did. My energy comes from the joy of creating something that, to my eye, is that step above the everyday.”
A true homegrown hero, Sarah shares praise for the work of her Australian cohort. “I love Aussie artists. I feel like being so physically far away from the rest of the world makes us try harder. And it tends to mean that Australians end up being more skilled on average!”
try and have enough ideas up my sleeve that if someone doesn’t like something I can change tack quickly. Keeping your skills honed gives you more creative freedom to change direction easily.”
Throughout Sarah’s tenure, she’s been recognised for her work with numerous national awards. “A standout time for me was in 2017 and 2018; I held the titles for Australian Session Stylist of the Year and Australian Makeup Artist of the Year at the same time for two years running. I don’t think anyone else has national awards in both hair and makeup, so it felt extra special. Ultimately though, as an artist, every time your work is awarded is a significant milestone. To have the industry you love give you a public ‘nod’ is a huge honor.”
Away from the glitz of her successful career, Sarah remains down-to-earth in her approach to communicating with others. “I try to always treat others with respect, kindness, and to honor their time. I’ve always thought you should try and treat the CEO and the janitor with the same respect.” n
The death of THE WALK-IN? Bookings are the ideal way to keep your salon safe. By Kerrie Simon-Lawrence
SALONS ARE OPEN – and here’s hoping our Melbourne owners will be throwing their doors open soon – and while our beauty workers are getting down to the business of taming eyebrows and trimming cuticles, it’s becoming clear that it may take more time for things to return to the way they were. If at all. With social distancing rules and health checks in place, salons are being encouraged to refuse walk-in appointments.
Bookings only Salons are going to be operating to new capacity rules whereby a maximum of 10 customers are allowed at any one time. “Salon owners may need to move stations further apart to meet social distancing rules, and they’ll need to add time between appointments to ensure appropriate cleaning, disinfecting and sanitising takes place,” says business advisor, Simon James. “The aim should be for customers not to cross paths within the salon. For this reason, bookings need to be the only way that customers are able to get an appointment.” Sia Hendry, founder of You by Sia in Bondi Junction, has found that there is more tendency for clients to attend walk-ins than pre-COVID times, and she has come up with a way to manage this. “We check all clients’ temperatures, including walk-ins, and have automatic touchless hand sanitiser. It’s been really comforting to know that everyone who does enter our clinic is happy to comply and has not refused to follow clinic protocol. I believe that we are all aware of the safety precautions that we need to follow and this is why my clients are happy to come in and rebook knowing that we have their best interests and safety at hand. Anne Grobler of North Shore Aesthetics has taken this a step further and insists that any walkin customers – whether they go ahead and make a booking or not – provide their contact details for tracing reasons.
“Further to this we follow strict COVID rules – wear a mask and gloves, take clients’ temperature and constantly wipe all surfaces with hospital grade alcohol. We have never had a problem with a client that does not comply,” says Anne.
Online booking and waitlists are the way forward Opening an online booking on your website allows your customers to not only book their treatment, but to also fill out a questionnaire regarding their health and travel history. “Obviously this can also be done over the phone, but by encouraging a customer to complete a form online, it becomes a binding statement that is easy enough for the salon owner to collect and keep on file,” says Simon. This is a process that Shoshana Eisner, founder of QED Skincare in Sydney has taken onboard. “When we re-opened our clinic in June, we had an influx of our regulars wanting to book in,” says Shoshana. “We are a booking-only clinic so have never really had walk-ins. Our primary business is facials that usually has a pre-consult and then requires a booking. Every client who comes to the QED Clinic, be it for a treatment or to purchase products is recorded in our data base so we have their information which is and always has been gladly supplied by our clients.”
Keep contact to a minimum While treatments themselves obviously involve touch, there are other areas of your salon that contact needs to be kept to an absolute minimum. The biggest offender? The waiting area. In fact, Simon recommends doing away with the waiting area altogether until further notice. “Why risk it? Ask customers if they wouldn’t mind letting you know they’ve arrived, and then have them wait outside the premises. Do away with pamphlets that customers may pick up to flip through. Such high-touch objects just aren’t worth the risk.” n
APPS YOUR BUSINESS NEEDS If you’re still relying on a paper-and-pencil booking system for your salon or clinic, it could be time to consider app-based scheduling software. If that sounds intimidating, stay with us. By Kerrie Simon-Lawrence Shortcuts Initially designed for hair salons, Shortcuts has moved into the spa and clinic space. The touchscreen appointment book allows staff to change, reschedule and recur appointments, as well as group appointments together. With the option of the Cloud Appointment Book, spa or salon managers can access the appointment book features remotely. The client management tab empowers staff to up-sell without the generic sales pitch – rather, by utilising a client’s history and tracking their progress over time, staff can put together an offering that appeals to the individual. “My goal is to make a client’s entire experience as seamless as possible,” says Nicole Le Lievre, owner of In Therapy beauty salon in Brisbane. “From their online booking to their treatment and beyond, Shortcuts helps us to keep a handle on the whole process.”
Simple Salon You can forget about those wasted hours of phoning clients to confirm their upcoming appointments. The Simple Salon app sends an automated SMS and email appointment reminder. A quick reply of “Yes” from the client will confirm the appointment in the system. What’s more, clients can book their appointments online, thanks
to the app’s mini booking site that can be embedded into a salon’s own site, or integrated to the ‘Book Now’ button on the salon’s Facebook page.
Neko Client loyalty is priceless, and the loyalty tools built into the app make it simple to captivate clients with incentives and give them VIP status. Neko allows you to set up loyalty points for repeat clients, and allocate loyalty points for referrals. The app also makes it simple to set up membership programmes, while incentivising customers to buy into a membership arrangement. Ryan Thomas, owner of Queensland’s Cedar Cottage Massage and Beauty, says Neko works for his business. “It’s easy and user-friendly. The features are amazing and it’s great value.”
MindBody The MindBody app aims to increase customer retention by not only sending a text confirmation of their upcoming appointment, but also contacts them to remind them it’s time to rebook. And they can book on the spot, without dialling through to the salon. In addition, MindBody takes advantage of algorithms to ensure your business is front and centre when locals are looking for a service offered by your salon, and then locks you in as their Favourite.
Salon Iris In addition to booking confirmations and online bookings, Salon Iris boasts automated marketing functions, such as recurring campaigns for clients’ birthdays or holidays specials. It also links seamlessly to most accounting software, while also integrating to your payroll to set up salary as well as commission scales. “The app offers the benefits of having a secretary without the cost of hiring an employee,” confirms Skeeter Guptill, owner of Bodywise Massage. n
THE CLEAN APPROACH With warmer weather approaching its time to revisit clients’ skincare regime. Enter DOCTOR BABOR CLEANFORMANCE. THIS PRODUCT IS synonymous with clean beauty and celebrates dewy skin: Dewy is the perfect word to describe a complexion that radiates with a subtle glow – as if kissed by the morning dew. To ensure this healthy glow and unstoppable beauty performance, DOCTOR BABOR CLEANFORMANCE contains prebiotics and probiotics that balance the skin’s microbiome. Prebiotics and probiotics strengthen this skin barrier and act like a tiny protective shield against environmental stressors. The antioxidant and highly regenerative properties of an extract derived from red maple bark protect the skin, imparting greater elasticity and resilience. This extract is the very first fully sustainable and clinically tested cosmetic ingredient derived from recycled red maple bark.
Up to 98% of CLEANFORMANCE’s ingredients are of natural origin. What it doesn’t contain? Animal-based ingredients, gluten, lactose, silicone, parabens, mineral oils, microplastics, and synthetic fragrances. And since BABOR production is already CO2 neutral, the environment loves DOCTOR BABOR CLEANFORMANCE just as much as clients. As a way of giving back Babor is planting a tree near its headquarters for the first DOCTOR BABOR CLEANFORMANCE products sold.
CLEANFORMANCE at a glance CLEANSING:
Clay Multi-Cleanser: A multipurpose cleansing clay and mask in one. The cleanser removes make-up from deep inside the pores of the skin and uses kaolin to remove excess sebum. Contains 96% ingredients of natural origin, maple bark extract, and a prebiotics and probiotic complex.
Application: Smooth over dry skin with moistened fingers and rinse off with plenty of water. When used as a mask, leave on for 10 minutes 2–3 times a week. 50 ml Deep Cleansing Pads (+ refill): These exclusive cleansing pads made from biodegradable polylactic acid are activated with water to clean deep into the pores. With prebiotics and probiotic complex. Application: Use the structured side to gently massage the skin on your face, removing make-up and exfoliating your skin. The smooth side of the pad removes eye make-up gently and effectively. Rinse with plenty of water. Starter Kit: 20 pads. Refill: 20 pads
FOR DEHYDRATED AND COMBINATION SKIN: Moisture Glow Serum: This serum provides instant hydration and a delicate glow thanks to light-reflecting pigments from the shimmering mica mineral. The serum’s hyaluronic acid and aloe vera drench your skin with intensive moisture. Contains 98% ingredients of natural origin, maple bark extract for antioxidant protection, and fortifying prebiotics and probiotics. 30 ml Moisture Glow Cream: This lightweight cream with light-reflecting
Almond oil, macadamia nut oil, grape seed oil, and argan oil lavish the skin with rich lipids. Contains 98% ingredients of natural origin. 50 ml
EYE CREAM & MASK: pigments instantly creates a delicate glow and lastingly boosts the skin’s moisture profile with an extract derived from sugar beet root. Hyaluronic acid and aloe vera provide an extra dose of intense hydration. Maple bark extract has an antioxidant effect and promotes the skin’s elasticity. Prebiotics and probiotics restore balance to the microbiome. 98% of the ingredients are of natural origin. 50 ml FOR SENSITIVE, IRRITATED SKIN: Phyto CBD Serum: This silky light serum is quickly absorbed and soothes rough, tired skin with CBD, hemp oil, and almond oil. Prebiotics and probiotics and maple bark extract create a fresh, dewy complexion. 98% ingredients of natural origin. 30 ml Phyto CBD Cream: This cream protects the skin barrier and provides relief for stressed and damaged skin. The cream’s special lamellar structure instantly rebalances insufficient lipids in the skin barrier. Shea butter nourishes the skin with silky softness, while prebiotics and probiotics and maple bark extract guarantee a dewy complexion. Avocado oil, hemp oil, and CBD soothe and nourish the skin, leaving it soft to the touch. Contains 98% ingredients of natural origin. 50 ml FOR DEMANDING, TIRED SKIN: Revival Cream Rich: This rich cream virtually melts into the skin, leaving it feeling silky smooth. The highly concentrated complex of prebiotics and probiotics reinforces the skin barrier. Precious lipids and a sustainable extract of maple bark enhance the skin’s firmness and prevent the first signs of wrinkles. Ideal for regenerative overnight care. Oligopeptides from the chickpea stimulate cell metabolism, creating a more vibrant and alert appearance.
Awakening Eye Cream: This lightweight cream is quickly absorbed, providing moisture while reducing puffiness and concealing dark circles under the eyes. Prebiotics and probiotics boost the skin’s resilience. An extract from maple bark – naturally sustainably derived – restores the skin’s elasticity and helps combat the first signs of wrinkles. A complex of ash bark extract, niacinamides, and organic silicon supports the microcirculation in the skin tissue to reduce dark circles and puffiness. 95% ingredients of natural origin. 15 ml Renewal Overnight Mask: This rich cream mask relaxes and nourishes the skin while you sleep. Natural apple pectin has a beneficial effect on the skin’s natural moisturising factor (NMF). The CLEANFORMANCE signature active substances – prebiotics and probiotics and an extract derived from maple tree bark – reinforce the skin’s barrier and prevent the first signs of ageing. Apply 1 – 2 times a week in the evening, massage in; rinse off the next morning. 97% ingredients of natural origin. 75 ml In salons from December. www. au.babor.com Phone: 1800 139 139
The New Recruits A break-down of the most lust-worthy product launches of late, with Hannah Gay. Beauty Fridge – Beauty Fridge email@example.com
MODELROCK Lashes LINE. LASH.GO Adhesive Liner Pen MODELROCK Lashes 0414 864 186
Oil in Kind Geo Design Diffuser Oil in Kind firstname.lastname@example.org Clear Collective Customisable Corporate Mask – Clear Collective email@example.com Charlotte Tilbury Luxury Palette in Desert Haze Charlotte Tilbury 0011 44 1202 629527
Grown Alchemist Soothing Hand Cream – Grown Alchemist 03 9023 8851
The Beauty Chef New Blend Glow Inner Beauty Essential – The Beauty Chef 02 9363 1648
Biologi Refresh Cleanser – Biologi 02 6686 3455
Trinny London Lip Glow Lip Gloss in Bella – Trinny London firstname.lastname@example.org
Skeyndor Timeless Prodigy The Luxury Elixir Kit – Vogue Image Group 1800 554 545
Ella Bache Sportsbloc Great SPF50+ Cream Hallas Trading 1300 845 259
Synergie Skin Stay Home Care Pack Synergie Skin 1300 689 619
Amperna Pro+ Bio Soothing Day Mineral CC SPF15 – Amperna 0412 978 030 Societe Vitamin D Complex – Advanced Skin Technology 1800 648 851
ECOYA Summer Limited Edition Madison Jar in Spritz – ECOYA www.ecoya.com.au
BeautyPro Professional 1000cc Wax Heater Dateline Imports 02 9666 3611 104
MORE THAN MAKEUP DISCOVER WHY VICTORIA CURTIS COSMETICS IS AUSTRALIAâ€™S FASTEST GROWING MAKEUP BRAND AUSTRALIAN OWNED SALON EXCLUSIVE BRAND SKINCARE MAKEUP ASSISTS WITH TREATMENT RECOVERY PHARMACEUTICAL GRADE MINERALS ONLINE STAFF TUTORIALS CRUELTY FREE HYPOALLERGENIC PARABEN FREE
TO BECOME A VICTORIA CURTIS COSMETICS STOCKIST CALL 03 9421 5577 OR EMAIL INFO@CURTISCOLLECTION.COM.AU
INTERIORS THE REGAL NATURALIST It’s unassuming when you pull up to the front, simple and clean. The door pushes open and you know this is somewhere special. The salon space feels warm and earthy. It’s big, bigger than you’d expect. The next wave is the detail. Bespoke furniture illuminated by statement lighting. Raw wood, clear glass, crisp white, glistening shell and rich gold, it’s almost majestic like, in a natural way. Vessel Hair Company, located in Osborne Park, in Western Australia is owned by husband and wife, Mhicca and - Jeff Carter. The salon offers both hair and beauty services. The 126sqm space breaks the mould of any standard size salon allowing for generous spacing to divide each section of the salon. The hairdressing basins and colour station are positioned beside the elegant beauty room which is nestled amongst luxurious curtains and delicate stylings. The mirrors have a regal almost grandness about them, placed along the wall creating a crown to the overall space. “We designed our salon space to bring a feeling of heaven to earth. It needed to have a natural atmosphere with luxe furniture and attention to detail. Every piece had to have purpose and significance. Capturing the heart of a ‘love
Vessel Hair Company
jar’ (The ‘Vessel’), our hope is that people see our salon as a place they can come and be filled up.” Vessel has an atmosphere with sweet peaceful tunes streaming through the space. Minimalism and earthy tones are found throughout with soft curved furniture creating a natural flow. Mhicca and Jeff Carter chose Comfortel for their salon essentials. Along with Comfortel’s Tan signature salon furniture, the Beauty Room featured Comfortel’s Aquarius electric beauty bed as well as beauty room equipment essentials. “Being customers for over 4 years we’ve loved the service we’ve received from Comfortel. The responsiveness and consultation have been over and above. The quality of product will keep them our first preference.”
Anderson Reception Desk In Natural Ash & Gloss White comfortel.com.au
Kenitra Gold Arched Mirror www.luxemirrors.com.au/ Chloe Tan Salon Chair Waiting Chair or Manicure Chair Option comfortel.com.au
Aquarius Treatment Table in White comfortel.com.au
HOW TO GET THE REGAL NATURALIST LOOK: • Combine natural looking materials, with regal type materials like gold/brass and something shiny and jewel like. • Always have a statement piece. Something custom or out of the box that represents who you are, your creativity and what your business represents. This could be a table, the reception desk, lighting or something focal on the wall – like a mirror. • Remember client’s comfort is also important, so choose furniture pieces that are curved, fluid like and most important - comfortable. • Find clever ways to divide space. Curtains are great alternatives to walls to give privacy but also a natural look to the space – that doesn’t feel closed in. • Your colour palette of choice is neutral. Think white, ivory, terracotta and tan. Stick to white walls and let the natural elements within the space sing. Stay away from black or anything dark.
Joplin Rattan Lounge Chair in Natural templeandwebster.com.au
Dunne Pendant in Antique Brass beaconlighting.com.au
Salon Stool in Tan comfortel.com.au
Luna Vase sarahellison.com.au
Salon: Vessel Hair Company 18 Main street Osborne Park, Unit 3, 6017, Perth, WA www.vesselhaircompany.gettimely.com @vessel_haircompany Owner: Mhicca and Jeff Carter Salon Furniture: Comfortel Furniture Photographer: Lovric Photography @lovricphotography
BEAUTY & SPA INSIDERS EVENT We take a look at the stellar speaker lineup.
DANIEL RUBINSTEIN After 20 years in corporate finance in the property sector, Daniel made the natural transition to anti-aging skin care. A perennial frustrated scientist, and an avowed detester of BS, the lack of science and honesty in skin care was a sore point. Thus started the journey towards developing an ethical, evidence based range of anti-aging cosmeceutical skin care using only the best available published trials and the views of Australiaâ€™s key opinion leaders in dermatology and plastic surgery.
DR SEAN ARENDSE Dr Sean Arendse graduated from King’s College London and has a background as an emergency consultant at The Alfred Hospital in Melbourne. He founded Flawless Rejuvenation Skin Clinics in 2007 and since enjoys working across both the fields of Emergency medicine and Aesthetic medicine. He has a keen interest in the use of both energy-based devices and non-energy-based treatments to achieve the best aesthetic result for his clients. Dr Sean also is a Key Opinion Leader for a number of energy-based device and injectable companies as well as being a regular speaker, both nationally and internationally. He is currently a Fellow and Board member of the Cosmetic Physicians Society of Australia, and in 2018 completed a postgraduate diploma in Clinical Dermatology at Queen Mary’s College London. He has a special interest in Cosmetic medical emergencies which he has published on and is a strong advocate for safety in the Aesthetic industry.
AMANDA FOXON-HILL Amanda Foxon-Hill is a Consultant Cosmetic Chemist with over 22 years of industry experience that is put to good use each Thursday at the New Directions Technical Help Desk. Amanda’s career started in the UK where she was involved in ingredient design, manufacturing, European business development and technical sales. Since moving to Australia, Amanda continued her work in the cosmetics industry as a product manager and technical expert before setting up her consulting business in 2007. A key part of Amanda’s consulting work involves her teaching cosmetic chemistry to brand owners in a way that helps them understand the science behind their products and unlock their brand or business’s potential. Amanda is also a prolific writer and researcher and in her spare time she produces video content for NDTV. Amanda has a Chemistry degree, Cosmetic Science Diploma and is studying for a Masters in degree in chemistry teaching.
SARAH HUDSON Sarah Hudson a Skin Practitioner who, as a leader in aesthetic skin therapy, has provided premium skin services to valued clients for over twenty-five years. Frequently invited to share her knowledge at industry events, seminars, media and panels, Sarah is renowned for her expertise in RF Skin Needling, IPL and Medical Grade Laser, Infra-Red Technology and LED Light Therapies. She is frequently featured in industry and consumer media in print, digital andÂ television. Sarahâ€™s reputation for excellence in skin therapy stems from her emphasis best practice procedures. She invests in high-level training and qualifications to maintain a broad and in-depth knowledge of skin physiology and conditions. She is also trusted by well-known Dermatology and Plastic Surgery clinics and is regularly called upon to complement and advise on best practices in skin health.
A talented pharmacist and founder of QED Skincare. She reveals her favourite things and her milestones to Anita Quade.
I can’t live without…”My kids. I have told them that when they grow up they will have to live in my basement. (Oh yeah, and my husband too…)” The biggest life lesson I have learnt is… “Avoid toxic people - they suck all of the oxygen out of the room. Actually avoid anything toxic, if you can.”
My proudest moment is…”Every night, when my kids tell me that I am the best cook ever. It is such a pleasure feeding growing boys, they think that my food is AMAZING!”
I would tell this to my younger self… “Don’t sweat the small stuff. And by the way, no-one else at school has noticed your zit/bad-hair-day. They are too busy worrying about their own zit/bad-hair-day. (The 80’s was all bad-hair days, anyway).” If I wasn’t in skincare I would be…”Happy as a community Pharmacist. I treasured the relationships with my customers, as well as the opportunity to solve people’s problems, often quite quickly and I still get to do that at QED.”
My big goal this year is... “To make it to 2021.” My mantra is… “Don’t sweat the small stuff. It has come in very useful in 2020, although chocolate and wine have really helped too.” Three words the sum me up... “Cheeky, Authentic, Interested.”
I love skincare because… “It is not just cosmetic. With a swipe of the right product you can make a big difference AND with a luxurious texture or fragrance, you get an emotional boost too!”
Relaxation for me is… “An entire weekend with no plans. (And chocolate. Oh yeah and wine. Ooh and a deep, deliciously scented bath.)”
REGISTER NOW The summit for salon, spa and clinic professionals. Take your business to the next level with a collaborative day of inspiring talks, innovative ideas and engaging conversations guided by industry experts.
www.beautyandspainsiders.com.au Monday 26 October 2020 Ovolo, Woolloomooloo | Sydney www.beautyandspainsiders.com.au
Brought to you by
index Advanced Cosmeceuticals
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Aesthmed â€“ Salt Facial
Artav 35 BTL 45 Comfortel 101 Cryomed 43 Curtis Collection
Cynosure 53 Derma Aesthetics
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Eckstein Australian Skin Care
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Kitomba 23 Lumenis 47 Lycon Cosmetics
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Reflectoil 91 Skin Factors
Waterlily 17 Work Guardian
LOVE YOUR INDUSTRY VIEWPOINT
Stay in touch TANNING
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Owner, RefectoCil Australia
Trends Manager, Mintel APAC
Founder, Victoria Curtis Collection
What do you see as one of the biggest beauty trends in 2020? “I think it will be the evolution from natural beauty to clean beauty, bringing the best of nature and science together in ways that are sustainable, safe, and, most importantly, have proven efficacy. Consumers are becoming more aware of the impact their demand for natural ingredients has on the planet, and will start to look to the lab for sustainable options.”
What is one of the biggest challenges you face this year? “Now more than ever we need to be one step ahead of the game and onto new trends in the industry to ensure that we are evolving along with this ever changing environment. Offering the latest treatments and products gives us an edge over our competition, however I recommend doing your research to ensure that the trend is not only seasonal, but will in fact benefit your business and your customers long term. All decisions should be made with this in mind no matter what the industry throws at us. I encourage business owners to stay in their own lane.”
What have you learnt in business? “During my 28 years of owning my own business, my most important lessons have been to be Vita Liberata able to develop Self-Tanning Mist resilience and Encore Beauty become adaptable 1300 770 428 to an ever changing business environment whilst staying true to my core values. Believing in myself and accepting that there will always be criticisms form an integral part of this resilience. Another key lesson is acknowledging that no matter how big or important you become, you are nothing without your team.”
beauty picks YOUTH IN A JAR Want to know the secret to faking a good night’s rest and younger looking skin – check out AGELESS Total Overnight Retinol Masque – known as botox in a jar – Retinol is delivered deep into the skin to support intensive collagen remodelling. www.imageskincare.com.au
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Mine Tan Express Self Tan Mousse in Medium -Dark - Marq Group 1300 819 331
Want to know what’s on the minds of our experts this edition? Anita Quade chats to industry leaders about their inspiration and trends.
Behind Aestheticá’s pretty exterior there’s a team of experts taking a personable and considered approach to their clients’ needs, making this salon a feast both for the eyes… and the skin.
UNIFORM STYLE Dress your salon staff for success with the incredible range from www. springspawear.com.au – made for style and functionality check out the range of tunic work uniforms and wide - crop pants in colours including black, charcoal and grey. They are made to be washed and worn!
BEAUTY & SPA Insiders 2020 FOREVER YOUNGBLOOD
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Created by Youngblood Mineral Cosmetics’ makeup artist Oriana Repoli for their latest campaign, these three on-trend looks are easier to achieve than you might think!
TAKE A SHORT drive out of Byron Bay’s bustling town centre and onward to Aestheticá – a carefully curated skin care oasis offering corneotherapeutic treatments. The clinic was founded by sisters-in-law Alexa Roetger - a registered nurse, and Kristal Smith – who has a background in beauty therapy and business. Aestheticá’s doors were opened 18 months ago with the goal of removing clients from what Alexa, who is now the salon’s sole owner, describes as the ‘rushed in and out’-style skin treatments happening in Byron. “We really wanted to focus on slowing things down and listening while appreciating dermal therapy and nursing techniques that achieve the best results, without causing undue stress or discomfort,” Alexa explained. To complete the vision, the salon’s interior was curated with a minimalist feel in mind. “Our goal was to create a space which was well thought out and designed to create a sense of calm
SINCE JANUARY, WE HAVE OFFERED CLIENTS FIVE PERCENT OFF THEIR NEXT PRODUCT PURCHASE FOR EMPTIES RETURNED TO CLINIC TO BE RECYCLED BY SUSTAINABLE SALONS. THE TIME FOR CHANGE IS NOW.
“This classic look centres around the staple beauty product in every makeup bag – the perfect red lipstick. To achieve this look, I pumped up the shimmery shades on the eyelids and added a red lipstick that complimented each model’s skin tone. Youngblood boasts a range of red lipsticks with warm, cool and neutral undertones – ensuring there’s the perfect red for everyone! For a long-lasting red lip, I recommend prepping lips with our Stay Put Eye Primer to ensure staying power and strong colour payoff, and lining lips with our ‘Truly Red’ Lip Liner before applying your lipstick.”
Following on from the success of last year’s inaugural BEAUTY & SPA Insiders summit we heard the call for more. This year the industry event is back with a stellar lineup of speakers to help educate and inspire. We take a look at two speakers on the programme. Photographer: Amanda Harvie | Makeup Direction: Carina Rodriguez | Hair: Alyssa Gonzalez
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in their own lane.” business owners to stay at us. I encourage what the industry throws this in mind no matter should be made with long term. All decisions and your customers benefit your business seasonal, but will in fact the trend is not only research to ensure that recommend doing your competition, however I us an edge over our and products gives the latest treatments environment. Offering with this ever changing we are evolving along industry to ensure that onto new trends in the ahead of the game and we need to be one step “Now more than ever you face this year? biggest challenges What is one of the
Photographer: Amanda Harvie | Makeup Direction: Carina Rodriguez | Hair: Alyssa Gonzalez
Clarins 1800 861 888 lashes from moisture exposure. provides a resilient barrier to guard Perfect 4D Waterproof Mascara The blue lotus wax in Clarins’ Wonder NEW WONDER
latest campaign, these three on-trend looks are easier to achieve than you might think! Created by Youngblood Mineral Cosmetics’ makeup artist Oriana Repoli for their
HORDES OF SALON owners and managers, clinicians, cosmetic nurses and beauty-industry spectators have had May 25 penciled in their diary since the announcement of the 2020 BEAUTY & SPA Insiders event. And now, early-bird ticket sales and registration are officially open. Those that register early for the highly anticipated event will secure their ticket for $295, pocketing a saving of $100. Brought to you by Australia’s leading B2B magazines for the aesthetics industry, Professional Beauty and SPA + CLINIC, BEAUTY & SPA Insiders brings together industry Australia experts forCurtis a day of inspiring talks, innovative ideas, and Mintel APAC RefectoCil Collection Trends Manager, Founder, Victoria Owner, engaging conversations. YOUNG AKKAD CURTIS ELISHA JANINE VICTORIA owner of Skin By Sarah Hudson will be Sarah Hudson, the MC of the BEAUTY & SPA Insiders programme taking place at Woolloomooloo’s Ovolo. Attendees will be treated to presentations by the industry’s most respected identities for a inspiration and trends. day of talks and panels. Among the speakers will be Victoria edition? Anita Quade chats to industry leaders about their Curtis, founder of Victoria Curtis Cosmetics; director of Want to know what’s on the minds of our experts this education at Dermalogica, Emma Hobson; founder of Fitness that no matter how is acknowledging Another key lesson of this resilience. an integral part be criticisms form there will always and accepting that Believing in myself to my core values. whilst staying true business environment to an ever changing become adaptable resilience and able to develop have been to be important lessons business, my most of owning my own “During my 28 years learnt in business? What have you
sustainable options.” to look to the lab for planet, and will start ingredients has on the demand for natural of the impact their becoming more aware Consumers are have proven efficacy. most importantly, sustainable, safe, and, in ways that are and science together the best of nature clean beauty, bringing natural beauty to the evolution from “I think it will be in 2020? beauty trends one of the biggest What do you see as
applying your lipstick.” strong colour payoff, and lining lips with our ‘Truly Red’ Lip Liner before prepping lips with our Stay Put Eye Primer to ensure staying power and the perfect red for everyone! For a long-lasting red lip, I recommend red lipsticks with warm, cool and neutral undertones – ensuring there’s complimented each model’s skin tone. Youngblood boasts a range of up the shimmery shades on the eyelids and added a red lipstick that makeup bag – the perfect red lipstick. To achieve this look, I pumped “This classic look centres around the staple beauty product in every
EMMA HOBSON Director of Education Asia Pacific Dermalogica and The International Dermal Institute
IS NOW. SALONS. THE TIME FOR CHANGE RECYCLED BY SUSTAINABLE RETURNED TO CLINIC TO BE PURCHASE FOR EMPTIES OFF THEIR NEXT PRODUCT OFFERED CLIENTS FIVE PERCENT SINCE JANUARY, WE HAVE was well thought out and designed to create a sense of calm a minimalist feel in mind. “Our goal was to create a space which To complete the vision, the salon’s interior was curated with undue stress or discomfort,” Alexa explained. nursing techniques that achieve the best results, without causing things down and listening while appreciating dermal therapy and happening in Byron. “We really wanted to focus on slowing owner, describes as the ‘rushed in and out’-style skin treatments removing clients from what Alexa, who is now the salon’s sole Aestheticá’s doors were opened 18 months ago with the goal of Smith – who has a background in beauty therapy and business. by sisters-in-law Alexa Roetger - a registered nurse, and Kristal offering corneotherapeutic treatments. The clinic was founded and onward to Aestheticá – a carefully curated skin care oasis TAKE A SHORT drive out of Byron Bay’s bustling town centre
and not be considered your typical ‘beauty/injectables’ clinic which can be cold… we made sure that when you walk into our clinic there is an instant sense of calm and warmth.” Florals, dried palm spears and hessian bowls are set against crisp white walls, and Roman arches carve out a hallway leading to private treatment rooms. “Our interior has become a main focus for our clinic with pictures shared on various platforms every day. [It has] definitely contributed to our very fast growth.” Staff also dress in white linens to provide a relaxed alternative to a traditional clinical uniform. The Aestheticá team are trained to service clients of all ages with a carefully curated skin care regime. “Each and every one of our treatment pathways is tailored to the individual. After all, every skin is a unique fingerprint.” The team of eight dermal therapists are trained in corneotherapy and have forgone the use of lasers in favour of a simple treatment menu that is entirely customisable. “Our vast range of education over both beauty and nursing industries meant we wanted to offer great skin treatments, a holistic approach to skin heath and real results,” Alexa said, “which is why we settled with customised skin treatments and cosmetic injectables.” The salon chose to work with skincare brand, dermaviduals. “From the start we were on the hunt for an amazing skincare company with incredible results and support for a new little business like ours.” Alexa explained that they had felt supported by the brand from the get-go – “the education we received, although a very steep learning curve, was second to none. As we also use MAX LED in our clinic and were fortunate enough
we also use MAX LED in our clinic and were fortunate enough although a very steep learning curve, was second to none. As by the brand from the get-go – “the education we received, business like ours.” Alexa explained that they had felt supported company with incredible results and support for a new little “From the start we were on the hunt for an amazing skincare The salon chose to work with skincare brand, dermaviduals. treatments and cosmetic injectables.” Alexa said, “which is why we settled with customised skin treatments, a holistic approach to skin heath and real results,” and nursing industries meant we wanted to offer great skin customisable. “Our vast range of education over both beauty of lasers in favour of a simple treatment menu that is entirely therapists are trained in corneotherapy and have forgone the use every skin is a unique fingerprint.” The team of eight dermal of our treatment pathways is tailored to the individual. After all, with a carefully curated skin care regime. “Each and every one The Aestheticá team are trained to service clients of all ages traditional clinical uniform. also dress in white linens to provide a relaxed alternative to a [It has] definitely contributed to our very fast growth.” Staff our clinic with pictures shared on various platforms every day. treatment rooms. “Our interior has become a main focus for walls, and Roman arches carve out a hallway leading to private dried palm spears and hessian bowls are set against crisp white clinic there is an instant sense of calm and warmth.” Florals, which can be cold… we made sure that when you walk into our and not be considered your typical ‘beauty/injectables’ clinic
ACCESS OUR CONTENT 24/7 THROUGH THESE DIGITAL PRODUCTS: WAY TO
and the skin. considered approach to their clients’ needs, making this salon a feast both for the eyes… Behind Aestheticá’s pretty exterior there’s a team of experts taking a personable and
Byron Bay OASIS
www.imageskincare.com.au collagen remodelling. deep into the skin to support intensive as botox in a jar – Retinol is delivered Overnight Retinol Masque – known skin – check out AGELESS Total good night’s rest and younger looking Want to know the secret to faking a YOUTH IN A JAR
“I’ve had the pleasure of being in this fantastic industry for over 30 years; it’s allowed me to acquire an extensive range of knowledge with a definite global perspective in all aspects of the professional skincare industry. My area of expertise focuses on effective business strategies and insights into future trends, all of which have led me to speak on many platforms around the world including television and radio interviews, I have been an invited speaker for industry trade shows and national congresses of C.I.D.S.C.O, I.S.P.A. A.S.P.A. and Cosmetex.”
feeling, no matter the weather. Hold on to that fresh tan
washed and worn! charcoal and grey. They are made to be - crop pants in colours including black, range of tunic work uniforms and wide style and functionality check out the springspawear.com.au – made for with the incredible range from www. Dress your salon staff for success UNIFORM STYLE
Professional Beauty’s digital products ensure you stay connected. They are available 24/7 to deliver the latest news and industry trends FREE! Start exploring now:
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IT’S NOT A SLOGAN. IT’S TRUE BENEFITS AND OUR REASSURANCE TO YOU. For more than 35 years, CHRISTINA COSMECEUTICALS has been committed to delivering leading professional solutions by harnessing the dynamic combination of traditional botanicals with scientifically proven ingredients. As a result, our treatment systems and home care products are successfully able to target and resolve impaired skin health and a broad range of skin conditions safely, and with outcomes that truly surpass expectations. IT JUST WORKS. For your FREE SAMPLE TREATMENT KIT, please call or email us at SKIN FACTORS (*conditions apply).
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Professional Beauty is the leading business to business magazine for the Australian beauty industry. It is published bi-monthly and all six...
Published on Sep 17, 2020
Professional Beauty is the leading business to business magazine for the Australian beauty industry. It is published bi-monthly and all six...