Organic Wine
Don’t panic, it’s organic Sustainability isn’t just a buzz word, it’s something that consumers are increasingly seeking out when making consumption decisions. We investigate what that means for wine in your store. If there was ever a movement in the liquor industry to not only survive but thrive in 2020, it’s sustainability. The pandemic pushed consumers to review what is most important to them in a way unlike ever before, which saw mindful consumption to continue journey on the upward trend seen in recent years. When it comes to wine, organic products are driving the sustainability trend. For example, Wine Intelligence describes organic wine as the number one sustainable wine type that resonates with consumers, as well as the biggest alternative wine type in terms of global opportunity, in its 2021 Sustainable and Organic Wine report. Producers and retailers of organic wine have also recorded strong opportunity in the sector. At Angove Family Winemakers, sales demand has led to the business increasing its organic grape vineyards, as more consumers seek out organic styles at an ever-accelerating rate. “It was a slow burn, but in the last five years sales growth has certainly accelerated and we now have over 20 different certified organic wines in our range,” said Matt Redin, Marketing Manager at Angove Family Winemakers. “Consumers have been driven to organic wine and produce in general as interest in the environment, how food is made and where it comes from and a rise in personal wellbeing increase and become more prevalent.” Mike Bennie, wine and drinks writer, presenter and Co-director of Sydney’s P&V Wine + Liquor Merchants, described this movement and said: “I think consumers in Australia are increasingly exploring concepts
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