National Liquor News April 2023

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AUSTRALIA’S LEADING LIQUOR INDUSTRY MAGAZINE vol. 42 no. 3 - April 2023 GINGER

WEDNESDAY 25 OCTOBER 2023

THE STAR EVENT CENTRE SYDNEY

MUSIC ICONS www.liquorawards.com.au THE SPICE GIRLS DUNE RATS SCOO DEF LEPPARD AVRIL LBRANDY S CLUB 7 PRO THE POLICE TLC GI NICKI MINAJ GARBAGE CHER TIESTO SNOOP DOGGY DOG HARD HOUSE KATY PERRY HARRY STYLES JENNI BLUE KASKADE KD LA QUEEN AER JAY-Z MARI KYLIE MINOGUE PHIL COLLINS LIL WAYNE LORDE ARRESTED DEV BLINK-182 MONICA LL COOL J THE KROOKS LEE PERRY NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA SPICE GIRLS AMY WINEHOUSE ANDR DEF LEPPARD RAY CHARLES EH DURAN DURAN GWEN STEFANI BOY GEORGE WEEZER 50 C RICKY MARTIN FALL O OUT BOY MAROON 5 SEAN PAUL WIGGLES GOTHIC HAR THE SPICE GIRLS DUNE RATS SCOO DEF LEPPARD AVRIL LBRANDY S CLUB 7 PRO THE POLICE TLC GI NICKI MINAJ GARBAGE CHER TIESTO SNOOP DOGGY DOG HARD HOUSE KATY PERRY HARRY STYLES JENNI BLUE KASKADE KD LA QUEEN AER JAY-Z MARI KYLIE MINOGUE PHIL COLLINS LIL WAYNE LORDE ARRESTED DEV BLINK-182 MONICA LL COOL J THE KROOKS LEE PERRY NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA SPICE GIRLS AMY WINEHOUSE ANDR DEF LEPPARD RAY CHARLES EH DURAN DURAN GWEN STEFANI BOY GEORGE WEEZER 50 C RICKY MARTIN MAROON 5 SEAN PAUL WIGGLES GOTHIC HAR THE SPICE GIRLS DUNE RATS SCOO DEF LEPPARD AVRIL LBRANDY S CLUB 7 PRO THE POLICE TLC GI NICKI MINAJ GARBAGE CHER HARD HOUSE KATY PERRY BLUE KASKADE KD LA JAY-Z MARI KYLIE MINOGUE PHIL COLLINS LIL WAYNE LORDE ARRESTED DEV BLINK-182 MONICA LL COOL J THE KROOKS LEE PERRY NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA SPICE GIRLS AMY WINEHOUSE ANDR DEF LEPPARD RAY CHARLES EH DURAN DURAN GWEN STEFANI RICKY MARTIN MAROON 5 SEAN PAUL WIGGLES GOTHIC HAR AUSTRALIAN LIQUOR INDUSTRY AWARDS

Editor’s note

Welcome to the April issue of National Liquor News.

As we power through the middle of Autumn, the name of the game is ‘be prepared.’ While it’s a cautious environment out there, this can give us a chance to stop and take stock of what we are doing, and how best to move forward. To me, caution doesn’t need to mean holding back, but just being prepared for what is to come and gathering intel on how to create opportunities, no matter the situation.

One important occasion to be prepared for with this theme is Mother’s Day, coming up next month (you can find our gift guide ideas from page 46). Another exciting occasion next month is World Cocktail Day, which gives retailers a fun chance to shake things up in-store and inspire cocktailloving consumers. We’ve covered this occasion from page 34.

Other useful segments we’ve covered in this issue are those that are worth thinking about in coming months. This includes a dive into independent beer from page 50, which is a vibrant

market to get behind; an analysis of family wineries from page 28, which continue to demonstrate a competitive edge in the Australian industry; and the RTD category, which is as well placed going into winter as it is in summer.

This month our wine tasting panel has gotten into the spirit of the cooler months by tasting a huge range of Pinot Noir wines. You can find their top picks across three price brackets from page 54. Finally, in this issue you will find all the latest industry news and insights, including that of regular contributors such as Retail Drinks Australia, eLease Lawyers, Strikeforce, Wine Australia and Circana (formerly IRI). Have a great April, and see you next month!

Cheers,

WE ENCOURAGE RESPONSIBLE DRINKING

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Mother’s Day is coming up next month, with shoppers now starting to think of the best gifts and drinks to bring along for the occasion. round, it doesn’t hurt to have yearly reminder like Mother’s Day to truly celebrate the matriarchs of our lives. It’s chance to stop to do that is by gift giving. And last year we did just that. According insights occasion were very strong compared to before the pandemic. This data reported that in the two week whole) were up 23 per cent Australia, compared to the same pre-Mother’s Day period in 2019. Mother’s Day, flowers remain on top an easy option top of that list. According to research from the Australian Retailers Association (ARA) in collaboration with Roy Morgan last year, shoppers were planning to buy for mum in 2022. planned to spend the same or more than the previous year, and that 24 per cent of people would be purchasing for people who aren’t family members). This could all point to more shoppers looking this Mother’s Day. As we gear up for another the best drop to pair with Mother’s Day events shoppers are likely thinking more closely about retailers to be prepared to showcase the best beverage options at all different price points this Mother’s Day, to help consumers find mum they’re buying for… after all, it is their day! Jansz Tasmania Special Edition Premium Rosé NV From the very best Tasmanian vineyards comes this for enjoyment and refreshment. Crafted the Old Jennifer Doyle. of summer to the glass at any time. Enjoy delicious, petals, Turkish delight and fresh brioche. The palate vibrancy and freshness. Breath, Our Song by Tasmanian artist Daniel Gray-Barnett. Mother of Pearl Vodka Chill your martini glasses, Mother of Pearl Vodka vodka which is the perfect Mother’s Day gift. grapes picked late off the vine, this smooth creamy intolerance and is low in calories. A unique filtration less heat on the palate, resulting in a smooth neutral serves as the perfect vodka base for mixing mum a martini on Mother’s Day! Flamingo Moscato Perfect for savouring over sunset or matching Moscato is premium ‘frizzante’ style wine fusing playful way. Moscato can expect lifted nose with musk honeysuckle. The palate then sees tropical notes of comes from the award-winning Millon Wines in the Lyre’s Pink London Spirit non-alcoholic homage to pink gin that puts fun and style into any occasion. impress gin enthusiasts whether entertaining at home, out with friends and family or as a perfect gift palate with notes of cherry, rose and pleasingly bitter gin-like finish. website are donated to the McGrath Foundation and their work in supporting those affected by Let’s hear it for mum! Mother’s Day this year is on Sunday, 14 May. Mother’s Day Mother’s Day
➤ 28 Family wineries ➤ 34 World Cocktail Day ➤ 38 RTD The Intermedia Group takes its Corporate and Social Responsibilities (CSR) seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody. PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests. The Intermedia Group’s
Responsibility National Liquor News proudly partners with Retail Drinks Australia. 6 | National Liquor News Editor’s note Disclaimer This publication is published by Food and Beverage Media Pty
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WEDNESDAY 25 OCTOBER 2023 MUSIC ICONS KYLIE MINOGUE PHIL COLLINS LIL WAYNE LORDE ARRESTED DEV BLINK-182 MONICA LL COOL J THE KROOKS LEE PERRY NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA SPICE GIRLS AMY WINEHOUSE ANDR DEF LEPPARD RAY CHARLES EH KYLIE MINOGUE PHIL COLLINS LIL WAYNE LORDE ARRESTED DEV BLINK-182 MONICA LL COOL J THE KROOKS LEE PERRY NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA SPICE GIRLS AMY WINEHOUSE ANDR DEF LEPPARD RAY CHARLES EH KYLIE MINOGUE PHIL COLLINS LIL WAYNE LORDE ARRESTED DEV BLINK-182 MONICA LL COOL J THE KROOKS LEE PERRY NEW KIDS ON THE BLOCK BILLIE EILISH METALLICA SPICE GIRLS AMY WINEHOUSE ANDR DEF LEPPARD RAY CHARLES EH AUSTRALIAN LIQUOR INDUSTRY AWARDS SPONSORSHIP IS NOW OPEN Get your brand in front of 150,000+ TRADE CUSTOMERS with an ALIA 2023 sponsorship campaign. Contact Shane T. Williams for a media deck. M: 0431 857 765 E: stwilliams@intermedia.com.au

April 2023

winning in the

age of customer experience 26 Industry Event: ALM’s inaugural Supplier Conference 34 World Cocktail Day: Shaken and stirred

46 Mother’s Day: Let’s hear it for mum!

58 Retailer Profile: My Beer Dealer, Brisbane

Category Focused

23 Wine Australia: Spending more, buying less

28 Family Wineries: Growing up in the vines

38 RTD: The category preps for cooler weather

50 Independent Beer: Proud independence

54 Wine Tasting Review: Pinot Noir

Regulars 10 Cover Story: Mix things up with Monkey Shoulder 11 News: The latest liquor industry news for retailers around Australia 13 Changing Rank: BrightSide announces latest industry placements 14 International Women’s Day: Industry women share their perspectives 16 Marketplace: Brand news and promotions 21 Leasing: Issues for retail tenants Retail Focused 20 Retail Drinks Australia: Crucial Liquor Act Review process to shape future of alcohol policy in the NT 22 Strikeforce: Consistent change
value:
24 Circana: Beyond face
new
8 | National Liquor News Contents
TRY WINESMITHS IN A COCKTAIL! CONTACT YOUR SAMUEL SMITH & SON REPRESENTATIVE ON 1300 615 072

Mix things up with Monkey Shoulder

The premium whisky brand is celebrating its #MadeForMixing message across a range of activity throughout this year.

There’s no denying it – mixed drinks are having a moment right now. According to William Grant & Sons, cocktails in particular are shaking up a storm, having seen the largest increase as the ‘drink of choice’ for Australian consumers, up from six per cent to 35 per cent. Spirits overall are a very close second, seeing growth rates go from five per cent up to 38 per cent.

When it comes to dark spirits, a key demographic driving this growth is the consumer who is newer to the premium whisky category. These consumers don’t take their whisky too seriously – they want fun, simple and easy drinks, that still deliver exceptional taste and refreshment for any occasion and in any serve.

Ticking all of these boxes is Monkey Shoulder®, a leading premium spirit that continues to see growth in the premium whisky value pool, while challenging bourbon along the way. What sets Monkey Shoulder apart is its unique brand personality and smooth and rich flavour profile, expertly crafted for enjoyment from all angles.

“What sets Monkey Shoulder apart is taste and approachability,” says Mike Lowe, Brand Manager for Monkey Shoulder at William Grant & Sons.

“Our Master Blender, Brian Kinsman who also works across Glenfiddich, set the team the task of creating a whisky whose profile could be enjoyed neat, mixed, or in a cocktail. When we say approachable, we mean that our ‘Made For Mixing’ message communicates the ease in which consumers can use our whisky to enjoy in whichever way they like.”

This approachability for a premium product is certainly resonating with consumers. Two in five are now aware of Monkey Shoulder, with two in three of these consumers then purchasing it. In addition, according to the AUS Pulse Report of February 2023, consumers are spending more to treat themselves, buy better quality or consume more.

With the accessible quality and value proposition of Monkey Shoulder in the spotlight like this, the brand is well placed to ladder retail shoppers up to premium purchases and also entice drinkers to enter the dark spirit or whisky sector from other categories.

“As consumers are continuing to premiumise their cocktails and spirit options, Monkey Shoulder is precisely positioned to be their premium whisky of choice and their mixable companion,” said Lowe.

To communicate these key messages, Monkey Shoulder is inviting consumers to #MakeItMonkey with two major ATL media campaigns this year, in June and October. This is alongside a range of activity and appearances with the iconic Monkey Mixer Truck at festivals around the country, including GABS, Crafted Festival, Yours & Owls and Vanfest, as well as an activation around World Redhead Day on 26 May (AKA World Ginger Day). ■

Get mixing!

Monkey Shoulder’s flavour profile easily plays in simple serves, cocktails and long drinks. A key mix to try is the Ginger Monkey – an easily made and simple yet refreshing drink that is a great start to any night.

Ingredients:

50ml Monkey Shoulder

200ml Ginger ale

Orange wedge

Method:

1. Build in highball glass with ice

2. Serve with orange wedge garnish and enjoy!

Visit @monkeyshoulderau on Instagram for more inspiration on how you can #MakeItMonkey. Or contact your local William Grant & Sons representative for more information.

10 | National Liquor News Cover Story

For retailers around the country

Investors pull Ballistic Brewery out of liquidation

After Ballistic Brewery announced that it was entering administration, the popular craft brewery has been rescued by new investors, including Catchment Group and an interstate hospitality group. Catchment Group CEO Matt Newberry will assume the group CEO role and Ballistic Founder David Kitchen will remain as a shareholder and Strategic Advisor the Board.

“We are confident that with the capital injections from our partners and strategic input to the plans we have been working on will see Ballistic remain a large, relevant and popular craft beer brand in the Australian Craft beer Industry,” said Kitchen.

The investors have developed a new plan for Ballistic Brewery, including a revitalisation of its Brisbane venue and distribution across NSW, ACT and Victoria. They provide a firm financial base and a solid strategy to get the business back up and running, as well as new opportunities for the brewery to grow.

Heaps Normal achieves B Corp certification

Non-alcoholic beer specialist, Heaps Normal, became an accredited B Corp late last month, and is now the fifth Aussie brewery to achieve the accreditation.

The ‘B’ in B Corp stands for ‘Benefit to all’, and the status is achieved only after rigorous auditing through which businesses must meet high standards of social, corporate and environmental responsibility. The status must be reapplied for every three years.

Heaps Normal obtained a 95.1 score in the B Corp accreditation, which is significant considering the threshold is 80 points, with the average company median score being 50.9.

Co-founder and CEO of Heaps Normal, Andy Miller, said: “B Corp is a gold standard for business done better, so we’re really proud to not only have achieved certification, but to have become the first dedicated non-alcoholic brewery in Australia to do so.

“We’re always looking for ways we can improve how we do business, but to have this recognition reflects the team’s hard work in putting people and the planet at the core of what we do.

“The B Corp mission to transform business into a force for

good resonates strongly with our own. We have a standing commitment to provide a significant portion of our resources to effective charitable giving. Our aim is to make real positive impact in our community.”

The certification is Heaps Normal’s latest social and environmental move as part of its ‘purpose program.’ This sees the brewery give to ‘1% For The Planet’ and ‘1% For The People’, and partner with OzHarvest, Support Act, the Seabin Project and Rainforest 4, as well as be a major sponsor of Sydney Rangers FC, a gay and inclusive men’s football club.

Industry shocked by death of NT bottle shop employee ➤ Hard kombucha: an opportunity brews

➤ Pernod Ricard launches Sovereign Brands in Australia

News News The latest liquor industry
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Heaps Normal team: Jordy Smith (Brand Ambassador), Pete Brennan (Co-founder), Andy Miller (Co-founder and CEO) and Ben Holdstock (Head Brewer and Co-founder).
April 2023 | 11

Jim Chatto returns to Pepper Tree

Pepper Tree Wines has announced the return of legendary winemaker, Jim Chatto, who will take on a consultancy position at the winery.

Chatto previously worked at Pepper Tree for seven years between 2007 and 2014, where he earned a reputation as one of Australia’s foremost awardwinning winemakers. Previous to winemaking, he was also a grape buyer for the winery, and served as Chief Winemaker for the McWilliam family.

Chatto said this latest move feels like a “natural progression” of his great working relationship with Pepper Tree’s Owner, John David, for over 20 years.

“It is a chance to support this new generation of Pepper Tree winemakers and taking the vineyards and wines to the next level. It is an exciting challenge,” Chatto said.

David said he was excited to have Chatto return, noting: “Having Jim join the winemaking team will ensure Pepper Tree has the experience and expertise to create the best possible house style, utilising our vineyards in the Hunter, Orange, Wrattonbully and Coonawarra.”

Bacardi reveals new President for Australian region

Bacardi has announced the retirement of Francis Debeuckelaere, Regional President Western Europe, Australia and New Zealand (EUROC). His duties will be split between Vijay Subramaniam, Regional President of AMEA and Global Travel Retail (pictured), who adds Australia and New Zealand to his responsibilities; and Ignacio ‘Nacho’ del Valle, who will take on the role of Regional President, Western Europe.

Debeuckelaere has been with Bacardi for nearly 30 years, starting as a local Marketing Director in 1994 and delivering incredible success with key markets across the world. He retires into a consulting role for the company, to oversee the transition.

“I am proud of the work we have accomplished together and look forward to seeing Bacardi thrive for generations to come,” Debeuckelaere said.

Mahesh Madhavan, Chief Executive Officer of Bacardi Limited, added: “I want to give a heartfelt thank you to Francis for his many years of service. He is a true industry professional and a friend to many of us. His expertise and deep knowledge of the business and markets have played such an invaluable role in building our business and brands.”

Max Gawn announced as Pepperjack AFL Ambassador

Max Gawn, captain of the Melbourne Football Club, has been announced as the official ambassador for Pepperjack as part of the brand’s partnership with the AFL for the 2023 season.

Gawn led the club to its first premiership in over 50 years in 2021, and said the partnership brings together his two favourite things: footy and wine.

“[Pepperjack] is a well-known crowd favourite and always goes down well with footy, friends or a night in with my family. My favourite varietal would have to be the Barossa Shiraz,” he said.

Ben Culligan, Treasury Premium Brands’ Director of Marketing & Category, said: “Max is one of the standout characters of the AFL. His warm and relaxed nature mixed with his honest and courageous leadership abilities encompasses the Pepperjack brand, making him the perfect ambassador.”

2023 will mark Pepperjack’s second consecutive year as the Official Wine of the AFL.

12 | National Liquor News News

Changing Rank

BrightSide announces recent placements

BrightSide Executive Search is the only dedicated drinks recruitment specialist nationally and has been a trusted advisor to the industry for well over a decade. Through accessing its wide-reaching network of potential candidates, BrightSide takes the hassle out of recruitment for drinks businesses, advising how they can stay nimble and competitive in a tight market to attract the absolute right person for each role. The latest BrightSide success stories below show the strong abilities of the recruitment agency in partnership with drinks businesses of all sizes, country-wide.

Peter Antonopoulos is a valued new member of the LMG VIC sales team building strong local connections.

Charlie Wong brings passion and energy to his new role as State Activation Manager NSW with Fever-Tree.

Jordan Gunning is enjoying his transition to the spirits category as ASM Sunshine Coast with Proximo Spirits.

Liquor Legends loves the entrepreneurial flair James MarsdenSmedley brings as Category Manager Beer & Cider QLD.

Amy March has brought a wealth of industry experience to Coopers as National Campaign Manager SA.

Laura Utting is utilising her creative and commercial marketing flair as Brand Manager at Fever-Tree.

Matilda Bay is thrilled with the energy and experience Blake Proud brings to the team as Brand Ambassador WA.

LMG is enjoying Lian Bryne’s support in her new role as Marketing and Communications Coordinator in VIC.

The Wine Company is delighted to welcome Jake Briggs to the team in NSW as Sales Area Manager.

Kieron O’Boyle’s extensive wine industry experience is invaluable as BDM VIC at Blue Pyrenees.

For more information go to www.brightside.careers or to look for current opportunities check out the BrightSide LinkedIn page: www.linkedin.com/company/bright-side-executive-search

Changing Rank April 2023 | 13

Embracing equity and beyond

On 8 March, the liquor industry came together in many ways to recognise International Women’s Day (IWD), a global day that celebrates women and marks a call to action for accelerating gender equality.

Food and Beverage Media, Publisher of National Liquor News, was the media partner for once such event – the Women of Australian Distilling and Women of Hospitality IWD dinner, held at Bloodwood in the Sydney suburb of Newtown.

The theme for this event was one set by the official IWD website – ‘embrace equity.’ Throughout the night, attendees were treated to food prepared by young female chefs of Bloodwood, matched with cocktails featuring spirits created with females at the helm, all of which told their stories to the crowd on the night. There was Ruby Jay of North of Eden, Nicola Thompson-Hancock of Mother of Pearl Vodka, Rosemary Smith of Black Snake Distillery and Corinna Kovner of Ester Spirits. Hosted by Christina Butcher of Mr and Mrs Romance, other event partners and sponsors included the

Australian Gin Distillers Association, P&V, Nip of Courage, Four Pillars and ChefWorks.

There was also another theme for IWD 2023, set by UN Women Australia off the back of the UN Women Global theme. This was: ‘Cracking the Code: Innovation for a Gender Equal Future’, which is about innovating to create meaningful positive change.

What both themes have in common is a need to create long lasting positive change –it’s not enough to have a conversation once per year. In recognition of the importance of this, The Shout kicked off IWD 2023 with a collection of insights of industry women, followed by the relaunch of its Industry Women Spotlight series (theshout.com.au/ tag/industry-women-spotlight).

Linda Boswell, General Manager – Western & Central Region, Australian Liquor Marketers Fortunately, Linda counts her experiences around equity as mostly positive, however she has noticed that unconscious biases can arise from the different ways that people think,

even as the industry shifts. Being aware of these biases is a great first step, and Linda has been challenging herself to think differently around the theme of equity, not only between genders, but between generations. She said it’s important to understand that the needs of those entering the industry now are different to those generations that came before them –recognising and catering to this change will ensure equity.

“What excites me is we are experiencing a greater level of diversity of thought from the newer generations. For them it is not just about gender it about the experience for all and more pleasingly, I feel they are confident and comfortable to have a voice because of the environment we are creating to nurture our future leaders,” said Linda.

“I believe a holistic conversation focusing on embracing the needs across generations is starting, has started and needs to continue to be had. Equity is all about inclusivity and the more conversations, formal and informal we can have on this topic the better our industry will be.”

14 | National Liquor News International Women’s Day
Around International Women’s Day last month, we spoke to a range of women from across the Australian liquor industry about their thoughts on the day and their perspectives about the themes it brought up.

Jane Thomson, Founder, Fabulous Ladies Wine Society and the Australian Women in Wine Awards

In terms of the #EmbraceEquity IWD theme, Thomson said that “it’s great, but it’s probably not urgent enough,” and that the issue deserves stronger attention and funding to create lasting improvements.

“We’ve tiptoed around equity in the wine industry for a long time, and there’s a lot of lip service paid to it… but there’s just not the urgency to make actual long-lasting change in a concrete way,” Thomson continued.

“The industry just isn’t putting its hand in its pocket to say, let’s actually really address the issue of equity and gender equality. To solve any issue in the wine industry, we know we need funding, but when it comes to this particular one, no one seems to have it.”

Lisa Ingram-Hegarty, Marketing Manager; Melissa Teale, Merchandise and Promotions Manager; and Melissa Hopwood, Head of Retail Systems; Liquor Barons

Ingram-Hegarty and Teale both joined Liquor Barons within the past year, during a significant restructure to the head office team – now more than 60 per cent of the office team are female.

Ingram-Hegarty said: “The ‘digital gender divide’ in innovation and technology is something that I’ve seen across many of the different industries I’ve worked within. I’m proud to say that ‘gender digital divide’ is not something that’s seen within Liquor Barons Cooperative.”

Teale added: “I was anticipating to find a male dominated industry likely with a lingering ‘boy’s club’ mentality. This has not been the case. I have been supported to succeed by our group and the supplier community, and I have no doubt that I have been offered the same amazing opportunities as any man would have been within my role.”

Hopwood, meanwhile, has been at the company for seven years. Her development

Women of Australian Distilling hosts first official board meeting

At its first official advisory board meeting on the eve of IWD, Women of Australian Distilling elected the following positions and members:

• Chairperson: Kathleen Davies, Founder of Nip of Courage and NOC Wholesale

• Vice Chairperson: Dervilla McGowan, Founder and Head Distiller at Anther Spirits

• Treasurer and Secretary: Harriet Leigh, Head of Hospitality at Archie Rose Distilling Co.

• Board member: Nicole Lestal, Communications and Program Manager at Spirits & Cocktails Australia

• Board member: Paul McLeay, CEO of the Australian Distillers Association

to a current leadership role was made possible by investment in training to further her knowledge.

“I’d like to see more organisations investing into training and development opportunities for females who show an interest in this space,” Hopwood noted.

Ingram-Hegarty and Teale also noted that investment in the development of female staff is critical to ensure equity in the industry moving forward.

Teale added: “Aligning the external perception of the liquor industry with a clear image of gender equity is critical to successfully recruiting new and highly skilled individuals and store owners to the fold.”

Bree Nicholls

and Jenny Cheng, Co-founders, Sip’er

The pair behind Sip’er have seen that men were traditionally given the more substantial platform in drinks businesses run by female and male partnerships. Although there has already been a definite shift towards giving women the same opportunities and resources to be celebrated, there is still a long way to go.

“As we continue to celebrate the gender minority in the industry, the more this will inspire others to do the same, until we see a true balance of public celebration in the industry, regardless of gender or circumstance,” Nicholls and Cheng said.

“Changing how an industry is perceived is a long-term game and may not happen overnight, but having a chat with people in your inner circle and workplace is a small action we can all take to spread awareness.”

Karli Small, Head Brewer and Production Manager, The Grifter Brewing Co

Small said that we need to acknowledge the facts about gender equality and diversity overall in the brewing industry.

“I believe diversity makes successful organisations create diversity of thought, diversity of ideas, diversity of approach. The brewing industry, like many others, has a long way to go in this respect,” Small said.

“Change isn’t spontaneous; it needs to be proactive. Equity recognises that diverse people have equal potential when given the opportunity to exhibit it, and those opportunities must be proactively created. #EmbraceEquity recognises this fact and ideally creates momentum for transitioning from conversation to action.” ■

This is a snapshot of industry women insights. Read the full story on The Shout.

April 2023 | 15 International Women’s Day

Marketplace

Brand news and promotions

ALM makes double beer brand buy

Australian Liquor Marketers (ALM) has continued to develop its exclusive and owned brand portfolio by acquiring successful Australian craft beer brands, Doss Blockos and Lick Pier.

These are the first beer brands to join the ALM portfolio, and continue the group’s strategy to help independent retailers gain a competitive advantage with superior quality, value, and margin products.

Murray Riemann, General Manager of Exclusive & Owned Brands said: “ALM is very proud to be new owner and distributor for Doss Blockos and Lick Pier, as we continue to build our portfolio with the shopper in mind, to ensure we remain relevant in an ever-changing liquor retail landscape.

“We are excited to welcome these stalwart brands into our portfolio as we continue to champion successful independents.”

Victoria Bitter launches new brew

Victoria Bitter has announced the launch of a new beer, Victoria Bitter Xtra, which will also be known as VX. The new brew comes in 250ml bottles with six per cent ABV, compared to the 4.9 per cent ABV in the classic VB stubbies and tinnies.

While the new brew uses the same ingredients and has the distinctive VB flavour, the brewer is keen to point out the classic VB will remain unchanged.

Brand Director Sarah Wilcox said: “We’ve launched VX to give beer lovers a slightly bolder and more intense version of the great VB taste they’ve enjoyed for generations. It is brewed to be enjoyed with mates and to offer more choices of great-tasting beer for various occasions.

“We didn’t want to mess too much with the iconic VB recipe for the new VX. Beer lovers with long memories will remember we did that once before and we definitely won’t be rushing to do it again. This time we are listening to our consumers and giving them what they want.”

Hump Club boosts loyalty for Thirsty Camel

It’s been a smooth ride for Thirsty Camel Victoria in the first months of 2023. Changes to the customer incentive Hump Club over the past six months have made it easier for both customers and retailers to initiate sign-ups and use in-store with incredible results.

This translated to a big win for the latest Thirsty Bonanza, a loyalty campaign that saw Thirsty Camel stores across Victoria give away more than 2,000 prizes, including a major prize of $5,000 in cash. This year’s promotion saw four times as many customers engage with the Hump Club, compared to the same period in 2022.

Transactions also increased dramatically during the promotion, and the Hump Club had its biggest single day of loyalty transactions, beating the previous record set in December 2022 by 12 per cent. This translated to an increase in daily value throughout the campaign by 9.7 per cent compared to December.

It all bodes well for the next important period for Thirsty Camel stores - Easter. The group’s personality has always been a point of difference, so during this period, the lovable larrikin came to life with ‘Unseriously Good Easter Deals.’ After all, who needs the Easter Bunny, when you’ve got the Camel?

To bring the campaign to life, Thirsty Camel partnered with radio station Nova and its on-air personality Fitzy. From late March, the Easter Camel chatted to Fitzy on air throughout the day to hint at special eggs planted across Thirsty Camel outlets. Listeners could then head to their nearest store to find them, for the chance to win epic prizes.

In Victoria, there was a focus on regional radio to ensure regional and seasonal stores could capitalise on families, friends and groups travelling throughout the Easter and school holidays. It all added up to great value for customers and a win for Thirsty Camel stores.

16 | National Liquor News

White Claw’s new variety pack debuts three exclusive new flavours

White Claw has released its second variety 10 pack iteration, which includes three new hard seltzer flavours (Strawberry, Lemon, and Passion Fruit) alongside the already established Pineapple flavour. Like all existing White Claw flavours, the new SKUs are available in 330ml cans with 4.5 per cent ABV and 95 calories.

The three new flavours will only be available in this Variety Pack No. 2, which has been designed as a convenient option for sharing occasions in the warm weather of early Autumn.

This latest variety pack is well positioned for successaccording to a recent IRI Australia seltzer report, the original Variety Pack No. 1 is the most popular format of White Claw product in Australia.

Hahn releases Ultra Low Carb beer nationally

Lion has announced the national release of Hahn’s lowest carb beer to date, which has a longer brewing time to remove as many carbs as possible, while still maintaining the taste profile.

Hahn Head R&D Brewer, Graeme Gibson, said: “With no compromise on the malty beer taste, the beer profile result is a perfect balance of flavour and easy drinking crispness, with ultra low carbs and a low bitterness. It’s made for those who want the rewarding taste of beer, but don’t want to blow out on carbs and calories.”

Lion noted that the demand for lower carb beers has been on the rise as of late, with growth of 7.3 per cent year on year growth projected since 2017.

Chris Allan, Lion Australia’s Head of Marketing for Core Beer, said: “There’s so much room to play in the low carb category and we’re excited to continue innovating in this space.”

CUB revives Reschs Real Lager

First produced in 1992 and discontinued in 2000, Reschs Real Lager is returning after a campaign by the NSW Reschs Appreciation Society.

The beer has been reformulated for 2023 tastes, sitting at 4.2 per cent ABV, and will be sold in a 330ml stubbie format. Real Lager is described by the brewers as ‘a modern easy drinking take on the classic lager’, and it will be marketed with the slogan ‘New taste. Real beer.’

CUB’s Head of Classic Beer Brands, Sarah Wilcox, said: “We’ve listened to the fans. The Reschs Appreciation Society have been strong supporters of the brand and continue to shine a light on how much NSW loves this famous brand.”

But it’s not just the members of the Reschs Appreciation Society that the revival is aimed at - Wilcox said the brand is attracting a new generation of beer drinkers who love classic beers and the nostalgic stories behind them.

April 2023 | 17 Marketplace

Brix Distillery joins SouthTrade International portfolio

Australian rum distillery Brix is set to expand its national footprint after signing a deal to join leading liquor distributor, SouthTrade International.

Damien Barrow, Co-Founder at Brix Distillers, said the deal came from an alignment between the two companies’ values.

“It’s an extremely exciting time to be involved in the Aussie rum category and with a number of other amazing local brands contributing to change within the category, we expect to see consumer perception continue to shift over the coming years. Brix continues to focus on transparency, education and innovative production techniques in bringing our brand to life, all of which are qualities we feel are well aligned with SouthTrade’s own operational brand pillars,” Barrow said.

The deal coincides with a suite of changes within Brix, including a new bottle and label design and the appointment of Andrew Walters into a Brand Ambassador role.

Ray Noble at SouthTrade International was also excited for the partnership, and said: “Local craft spirits remain a key pillar of growth for us, and I can’t think of a better brand to partner to lead the evolution of craft rum in Australia. There is a lot of untapped opportunity in the super-premium rum segment and the passion Brix bring to this category is infectious.

Brix already has plans underway to construct a one million litre per year rum distillery in Western Sydney, which will see larger investment in liquid under maturation.

Cruiser shakes up its classic RTD with new launch

Vodka Cruiser has brought a twist to its classic RTD with new range Vodka Cruiser Double, available in three flavours: Guava, Raspberry and Lemon Lime.

The new range stands apart from its traditional glass bottle with a striking black 375ml can featuring a splash of colour. This is accompanied by a higher ABV, with Vodka Cruiser Double coming in at 6.8 per cent ABV.

Georgina Chao, Brand Manager for Vodka Cruiser, said the new range was designed to appeal to a range of drinkers across different occasions.

“Vodka Cruiser Double is a highly anticipated innovation by the number one light RTD in Australia, inspired by recent drinker trends,” she said.

“We can’t wait for Vodka Cruiser Double to be embraced by customers and their friends as their drink of choice for a night out.”

Vodka Cruiser Double will be available to retailers nationwide and will carry a $29.99 RRP for a four-pack.

Meanwhile, Vodka Cruiser has continued to expand its much loved existing range as well, most recently with a new Sour Apple flavour that is exclusive to Coles Liquor retailers.

18 | National Liquor News Marketplace
Some of the Brix and SouthTrade teams at the Brix Distillery

McWilliam’s re-enters NOLO category with the return of Balance

Riverina family winery McWilliam’s has entered the nonalcoholic wine category with the return of its Balance range. The decade old line features two new wines - the Balance Alcohol Removed Sauvignon Blanc 2022, and Balance Alcohol Removed Shiraz 2021.

Carrah Lymer, Brand Manager for McWilliam’s Wines, said there wasn’t as much demand for the category when McWilliam’s entered it originally.

“McWilliam’s Balance was ahead of its time over ten years ago. Back then, the no and low alcohol category was not as exciting as today,” Lymer said.

“Step forward ten years later, and the innovations in removing alcohol in wine production have improved dramatically. Our winemakers can now impart winelike characteristics to wines with little to zero traces of alcohol while still giving drinkers a full-flavoured experience to enjoy with friends or over a meal. We’re excited to bring back Balance and have McWilliam’s join the booming no and low alcohol category.”

The new release Balance shows a modern evolution on the packaging as well, with the wine aiming to appeal to health-conscious Gen Y consumers.

Hard Fizz sees overwhelming demand for its first non-alcoholic RTD

Hard Fizz has entered the non-alcoholic RTD market with the launch of Fizz Functional, a range of zero alcohol cans that feature ‘functional’ ingredients.

Fizz Functional launched with two flavours - Dialled In, a pink lemonade containing ginseng and guarana for focus and energy; and Glow, a berry infused beverage that contains marine collagen to strengthen hair, skin and nails. A third flavour, Splash Tropical Crush, is set to come soon.

Already there is great momentum behind the ‘better for you’ range, with the two launch flavours selling out within 12 hours of coming online. The brand has said it has now ramped up production, and is taking orders for a national retail rollout.

CEO of Hard Fizz, Wade Tiller, said the reception so far has shown there is “proof of concept,” and inspired them to push forward with the range further.

The all-occasion Fizz Functional range has been in development in a while, and as Tiller noted, it’s “about giving consumers another option” if they’re not drinking alcohol.

April 2023 | 19 Marketplace

Crucial Liquor Act Review process to shape future of alcohol policy in the NT

Alcohol has been in the spotlight in the NT as of late, as the Territory reviews a range of policy items in its Liquor Act, writes Michael Waters, CEO of Retail Drinks Australia.

Alcohol related issues in the Northern Territory have gathered increased attention in the past few months, particularly in Alice Springs and surrounding communities culminating in a visit by the Prime Minister in January. Following this visit, a report was completed by the Central Australian Regional Controller which recommended to the Commonwealth and the Northern Territory Governments that various town camps and remote communities return to being alcohol-free areas after previous Commonwealth legislation establishing dry zones in these areas lapsed in July 2022.

Separately to the issue of reinstating these dry zones, there are many important areas of the NT Government’s alcohol policy which are currently under review as part of a wide-ranging three-year review of the Territory’s Liquor Act. The Liquor Act 2019 implemented a number of other significant alcohol policies as recommended by the 2018 Riley Review, which contained 220 recommendations of which, 219 were accepted or accepted in-principle. Issues currently under consideration by the NT Government are the operation of the Banned Drinker Register (BDR), as well as grocery stores being required to ensure that alcohol does not exceed more than 25 per cent of their total retail sales.

Retail Drinks has provided a submission in response to this review process, noting several potential areas of improvement to these policies. In regard to the BDR, additional mechanisms are required to ensure that

persons who should be on the register are captured appropriately. This increases the number of authorised persons able to apply for the making of a Banned Drinker Order, such as Transit Safety Officers and Council Rangers. Another option is introducing a mechanism for licensees to refer people to licensing authorities for potential addition to the BDR.

We have also noted the issue currently facing grocery store licensees, where they are required to ensure that no more than 25 per cent of their total sales are alcohol. However, there are several factors beyond the licensee’s control that make this requirement difficult to adhere to, including the wide disparity in the price of alcohol compared to grocery items, as well as the seasonality of customer purchasing patterns. For grocery store licences, a higher cap is possible whilst still ensuring that alcohol remains an ancillary, or minority, component of a grocery store business as per the original intention of this policy.

The NT Government’s review of the Liquor Act 2019 is expected to be completed over the coming months, with a report due to be tabled to the Legislative Assembly by October 2023. Once the report is finalised, the NT Government will then decide which recommendations to accept, with legislation formally enacting any legislative changes to the Act to follow. Although the outcomes of the NT Government’s Review process will not be known for the coming months, it is certain that there will be important ramifications for licensees across all different licence categories. ■

Michael Waters CEO Retail Drinks Australia
“There are many important areas of the NT Government’s alcohol policy which are currently under review as part of a wide-ranging threeyear review of the Territory’s Liquor Act.”
Retail
20 | National Liquor News
Drinks Australia

Issues for retail tenants

The retail leasing market in Australia has faced significant challenges, particularly in relation to the power imbalance between landlords and tenants.

One of the most significant issues in retail leases is the high cost of rent and outgoings. Retail tenants often face high rents and additional costs such as outgoings, which can include utilities, taxes, insurance, and maintenance fees. These costs can be a significant burden for businesses, particularly for smaller operators, and can make it difficult to operate profitably. Landlords, on the other hand, may be incentivised to charge high rents to maximise their returns on investment.

Another issue is the limited negotiation power that tenants have in retail lease agreements. Many landlords use their own prepared lease agreements that are heavily skewed in their favour, leaving little room for negotiation. This can leave tenants at a disadvantage, particularly in a market where rental demand is high, and the supply of suitable properties is limited. Tenants may be forced to accept lease terms that are not favourable to them, such as limited lease renewal options, high rent increases, and inflexible conditions around fit-out and alterations. Having a lawyer assisting with negotiations can help tenants obtain more

preferable conditions to decrease their obligations and costs under the lease.

Uncertainty around lease terms is another issue faced by retail tenants, and can make it difficult to plan for the future. Lease terms can vary widely depending on the landlord and the specific property, and impact things such as lease renewal options, rent reviews, and the ability to assign or sublease the premises.

It is imperative that tenants are aware of the lease terms before they agree to them. Leasing lawyers can help provide a summary of the key lease terms so that tenants are aware of their rights and obligations.

Maintenance and repair obligations are also significant issues. While landlords are responsible for maintaining the structure of the building, tenants may be responsible for maintaining and repairing the premises, e.g. periodic maintenance of the air conditioning units. Tenants need to be aware that if there is no positive obligation on the landlord to perform certain repairs noted in the lease (e.g. if the air conditioning system breaks), then the tenant may have to spend more than anticipated if they require such repair. It is advisable for tenants to do a thorough inspection of the building to ensure it is in a good condition. Further, tenants should seek amendments in the lease to limit their obligations relating to maintenance and

repair, e.g. asking that the landlord must repair or replace the air conditioning system if it is reasonably required.

Limited protection under the law is another challenge for retail tenants in Australia. While the Retail Leases Act (different in each state) provides some protection, it may not go far enough to address the power imbalance between landlords and tenants. The Act provides guidelines around issues such as disclosure, rent reviews, and dispute resolution, but these guidelines are not always binding. In practice, this can leave tenants with limited recourses in the event of a dispute with their landlord.

Dispute resolution is itself another issue, and can be time-consuming and expensive to resolve between landlords and tenants, particularly if the dispute involves complex legal or financial issues.

All of these issues can be significant burdens for businesses, particularly smaller operators who may have limited financial resources.

In conclusion, while the Retail Leases Act provides some protection for tenants, it may not go far enough to address these issues. It is recommended that tenants obtain legal advice from a lawyer who specialises in retail leases, to help negotiate a more balanced lease that does not favour the landlord. ■

Marianna Idas, Principal Solicitor at eLease Lawyers, details some of the key issues that tenants should be aware of in retail leases.
Leasing April 2023 | 21

Consistent change

The current economic environment is anything but clear, a little bit scary with the only certainty that households are forensically analysing almost every aspect of the spend – both discretionary and non-discretionary.

The trend of ‘premiumisation’ is experiencing slowing momentum, as is drinkers’ willingness to risk their ‘hard earned’ to try new brands and experiences.

There are dire predictions of further interest rate increases and rents increasing at an exponential rate, with impacts to be felt well into 2024.

Coupled with soaring power and supermarket shopping bills, there is a growing appetite for fiscal restraint.

Historically, during times of financial duress there has been a flight to traditional, comfortable and trusted brands that offer perceived value and purchasing certainty.

The challenge for brands and retailers is to assess this ‘step change’ and continually recalibrate their range offering to ensure they maintain a loyal customer base.

Any range review should start at a macro level and ask questions like “does space allocated to each category reflect demand?”

While understanding each categories’ share of liquor sales across the market is a great starting point, this may not necessarily be reflective of the store’s customer base.

To add another layer of complexity, the prevailing

economic environment will probably drive brand and possibly category switching in some cases.

For example, where it was a reasonable assumption that RTD sales accounted for 26 per cent of total store sales, it may now be true that a portion of these customers have switched to mainstream beer or cider brands at a lower price point.

The impact of not identifying this trend could lead to increased inventory holding costs, where demand for higher priced products has waned and inventory takes longer to clear.

Allocation of existing space comes to the fore here as well, with cool room, floor and fridge space needing to be reapportioned. The risk of not doing so is lost sales through out of stocks and impact on cash flow.

From a category perspective it would be prudent to look at the mix of sales and identify where there has been a shift in spend from one brand to another and adjust inventory and space allocation accordingly.

Finally, the best source of information to understand fluctuations in demand is to go straight to your customer base and ask the question: “I noticed you have changed your regular brand; I am interested to know why?”

This approach should inform and allow retailers to make small incremental range and space allocation changes and stay abreast of any deviation in purchasing patterns rather than be forced to make wholesale changes. The result will be a healthier cash flow and happier customers. ■

“Historically, during times of financial duress there has been a flight to traditional, comfortable and trusted brands that offer perceived value and purchasing certainty.”
Stephen Wilson
Category & Insights Manager Strikeforce
The increasing cost of living is creating cautious consumers. Stephen Wilson discusses what this could mean for the liquor industry.
22 | National Liquor News Strikeforce

Spending more, buying less

Around the world, inflation of consumer goods continues to rise. The result is consumers are spending more but purchasing less volume. For example, in November 2022 the dollars spent globally increased by 11 per cent but volume declined by two per cent. As financial stability is under threat, people must decide between paying more for everyday essentials, trading down to lower-cost alternatives or forgoing items entirely.

According to the NielsenIQ 2023 Consumer Outlook report, this year consumers intend to spend more on utilities, education and groceries and household items, but significantly less on out of home dining/eating and entertainment (down by more than 20 per cent). Within the groceries and household items category, spending on alcohol is expected to fall by the most (down 14 per cent), offset by increased spending on fresh produce, home essentials, health and wellness, dairy and fresh meat.

Businesses are feeling the pressure too. According to Euromonitor, 66 per cent of retail professionals said the rising cost of raw materials had an extensive impact on their company in the past 12 months. Higher production and operational costs spill over into retail prices. Profit margins are shrinking, and some players will be pushed out of the market. SKU rationalisation, updated pricing strategies, restructured investments and supply chain optimisation are measures taken to respond to new shopping habits.

Euromonitor International reports that while

saving is taking precedence over sustainability in the current economic conditions, increased cost of living is creating a new sustainable behaviour. Consumers will continue switching to energy-saving products, eating at home, reducing appliance use and limiting travel. However, less than one-fifth of consumers were willing to pay more for household essentials with sustainable features last year. While 45 per cent of professionals said investing in sustainability initiatives is a strategic priority for their company in the next five years, 41 per cent said a lack of consumer willingness to pay more for sustainable products is the most significant challenge. Consumption patterns are less about purchasing and more about reduction to positively impact the planet.

While increased cost of living is forcing consumers to cut back, they don’t want to be set back. People made significant sacrifices over the past few years to deal with economic instability and consumers became accustomed to the unexpected.

Euromonitor International’s report highlights the ‘here and now’ trend; it’s about living in the moment – consumers don’t know what tomorrow brings and aren’t wasting anymore time. While financial stability is important, time, health and bliss are equally important. Price is still relevant, but emotional benefit also justifies discretionary purchase decisions. Productivity, personal growth, and joy are reasons to buy. Smart splurges and affordable luxuries let consumers reasonably indulge to unwind. ■

“While increased cost of living is forcing consumers to cut back, they don’t want to be set back.”
Peter Bailey Manager Market Insights Wine Australia
While inflation is impacting purchase decisions, affordable luxuries such as wine are still on the table, writes Peter Bailey, Manager Market Insights at Wine Australia.
April 2023 | 23 Wine Australia

Beyond face value: winning in the new age of customer experience

With a wide and growing range of shopping options, it’s more important than ever to focus on connecting with customers, according to Circana.

Daniel Bone, Insights Director at IRI, says: “While sustainability is top of mind for many shoppers, the need to close the cost gap is going to present significant opportunities for brands. Brands that embrace value, as well as values, will be rewarded for their ingenuity.”

The way people interact with retail brands is evolving at break-neck speed. As we transition into a new age of customer experience, the focus must now be firmly on connecting and converting consumers in a wide and growing range of shopping options, especially as Australia navigates the fast-rising cost of living and inflationary impacts on the supply chain. As household budgets squeeze tighter and price becomes even more intrinsic to shopping decisions, loyalty will be tested by value, and in turn, our values will be tested too. And this means shopper behaviours will continue to change rapidly.

Value itself is in fact overwhelmingly behind why we are changing brands, followed by sustainability for younger consumers and personal choice for older people. Sustainability still matters to all generations driven by concern around the ethical status of the products we buy and the companies we buy them from.

For example, 53 per cent of Australians are willing to pay more to purchase from a purpose-led business with almost one in five willing to pay over 10 per cent more. This rises to over seven in 10 Gen Zs who would pay higher prices for products from companies that align with their purpose and core beliefs.

Aussies are now changing retailers if they find better value, convenience, availability and choice. While we’ll pay more in some categories, we’re switching brands or seeking promotions for essentials. In fact, perceived value drove 56 per cent of Australians to a new store or brand, while supply chain issues have also contributed to the three in five faced with stock-out issues when doing our grocery shop. But despite being more tech savvy and purchasing from a wider variety of e-commerce platforms to combat the effects of inflation on our hip pocket, people also still value the in-store experience. For example, for every $1,000 that Australians spend in overall retail, $850 is transacted inside a bricks and mortar store.

It is the era of the consumer, but it’s not one size fits all. Each generation is shopping and valuing their brands and retailers very differently. But overall – and

24 | National Liquor News Circana

most importantly – a consistent experience includes ensuring that shoppers can use their loyalty privileges and enjoy seamless service and fulfilment, no matter whether they purchase through livestream shopping or walk into your bricks and mortar outlet.

To ensure you’re delivering to the value and values that Australian shoppers crave as they navigate the cost of living crisis, do your detective work and deep dive into your data, and synchronise your customer experience across all touchpoints. Your focus should be on an omnichannel strategy and the base for all planning. Gone are the days of looking at each channel independently – in 2023, it’s all about an integrated lens on how the same unique shopper uses each channel on their path to purchase. Optimising the intimacy of your customer data is key to showing where, when and how they shop in the moment so you can deliver the balancing of the price of value with the price of our values.

Learn more in the IRI 2023 FMCG Outlook Report: Winning in the new age of customer experience. ■

Sources:

• CommBank, CommBank Consumer Insights: The power of moving with purpose, March 2022.

• McKinsey & Co, Survey: Australian consumer sentiment during the coronavirus crisis, 17 October 2022.

• IRI analysis of Australian Bureau of Statistics (ABS) data; 12 mnths to Feb 2022 vs. 12 mnths to Feb 2021; IRI Shopper Panel, *All Outlets, 52 Wks to 27/02/22

IRI becomes Circana

Following a merger with the NPD Group last year, IRI has unveiled the new name and brand identity for the company: Circana.

Circana tracks millions of products spanning 2,000+ categories across 500,000+ stores in 20 countries, leveraging the data and expertise of the heritage firms behind it. The new and improved brand seeks to understand more about the complete customer, complete store and complete wallet, to assist its 7,000+ clients go beyond the data to apply insights, ignite innovation and meet consumer demand.

Find out more about Circana and the merger of IRI and NPD Group at www.circana.com

“It is the era of the consumer, but it’s not one size fits all. Each generation is shopping and valuing their brands and retailers very differently.”
April 2023 | 25 Circana

National Liquor News attended the conference alongside more than 200 suppliers, getting an inside look at ALM’s strategy across wholesale, retail IBA banners and on-premise.

ALM hosts inaugural Supplier Conference

Australian Liquor Marketers (ALM) recently hosted its inaugural Supplier Conference in Sydney, which brought together more than 200 suppliers in the spirit of partnership.

The content for the day was structured around the feedback ALM received directly from suppliers through the Advantage Report - both good and areas to improve. With every presentation laddering up to the business strategy house of famous, frictionless and sticky, ALM showcased its strategy into execution for wholesale, on-premise, IBA retail banners, operations and committees.

Central to the conference was ALM’s purpose of ‘championing successful independents.’ Through each session, ALM demonstrated the importance of its role as ‘the big guy helping the little guys’, and how beneficial it was for the retail and supply side of the industry to connect on a human level.

For Josh Gaudry, General Manager of Marketing, Digital and Loyalty at ALM, this togetherness was

a meaningful outcome from the conference and the networking drinks which followed.

“My absolute highlight was bringing this community of suppliers together in person. Our industry is about sociability. What other industry can you think of that fierce rivals can come together in the same room, participate in the experience of our sharing in our strategy and then come together for a sociable drink afterwards? We’re proud to be able to facilitate that and are quite happy to leave two hour Zoom calls behind in the COVID years,” Gaudry said.

Accolade Wines was one supplier in attendance which saw this value. The company’s Head of Independents, Jonathan Chang, congratulated ALM on a fantastic event.

“There was a real sense of collaboration and aligned purpose as we heard about how we can work together to champion and support independent liquor retailers across Australia,” Chang said.

“It was also a really valuable opportunity not only

26 | National Liquor News Industry Event
ALM’s team of presenters at the conference

to network across the industry but also to celebrate the sociability that is so central to our industry.”

Hayley Fazakerley, National Account Manager for IBA at Accolade Wines, was in full agreement, adding that it was a great opportunity for open two-way dialogue about each arm of the ALM business.

“From a strategy perspective, we learned more about ALM’s strategy to champion successful independents and how we as suppliers can be part of this and work collaboratively to drive immediate and future growth,” she said.

“It was great to learn more about ALM’s and IBA’s priorities and strategies and their mindset of continuous improvement, including detailed plans by banner across wholesale, retail and on-premise.”

Throughout each session, suppliers were impressed by the transparency from ALM about its blueprints for IBA retail banners, as well as its strategies as a wholesaler and on-premise supplier. Diageo, for example, noted that this uncovered innovative ways the companies can partner together in the year ahead and beyond.

Nigel Hahnel, National Business ManagerIndependents at Diageo, said: “The consistency in strategy enables us to better plan and execute, as does getting real insight into the IBA banner strategy.

“As an insight led business Diageo is always keen to collaborate more in this space to really unlock value for the customer, the shoppers and the category.”

The ALM Supplier Conference didn’t just focus on the bigger suppliers either - with a core desire to create a level playing field, ALM welcomed smaller and independent producers as well. This included Hawkes Brewing Co., which congratulated the ALM team on an informative and useful day.

Vince Bateman, National Sales Director - Retail at Hawkes Brewing Co., said a particular highlight was the team “bringing to life the integration of the ALM strategy across the various business functions, the proposed improvements in process and clarity in the contact matrix, all of which will make doing business that much easier.

“As a smaller supplier it was good to understand the evolving banner partner opportunities available to us, particularly as we grow our brand and expand into new markets.”

Chris Baddock, CEO of ALM, closed the conference by reinforcing ALM’s philosophy that success needed to be founded in partnerships, with both retailers and suppliers. Baddock did this by quoting an African proverb: “If you want to go fast go alone, if you want to go far go together.” ■

Chris Baddock Supplier delegates Anthony Rose
April 2023 | 27 Industry Event
Josh Gaudry

Growing up among the vines

Family wineries have helped shape the Australian wine industry from its inception and are continuing to make an impact today – Caoimhe Hanrahan-Lawrence investigates.

Far from the corner shop stereotype that the name might have once evoked, family businesses are often as successful, if not more so, than other businesses. In fact, Credit Suisse reports indicate that family-owned businesses have consistently outperformed non-familyowned businesses for over a decade.

Many of the household names in the Australian wine industry are family owned and run. Family wineries have been instrumental in growing regions, popularising varieties and styles, and promoting Australian wine on the international stage.

Upholding the legacy

For family wineries, success does not just mean economic growth. Instead, many of these businesses express their ideas of success in qualitative terms. Success is about continuing the family legacy, creating a beloved product, or simply having a job that you love.

For Richard Angove, fifth generation

winemaker at Angove Family Wines, success means creating “a business that is diverse and able to weather the peaks and troughs of both economic and agricultural challenges.”

Although, as he admits: “gold medals and trophies for our wines are nice as well.” However, any history of success necessarily includes a few defeats along the way. Many family-run wineries share the same stories; illnesses in the family, harsh droughts, and vineyards decimated by pests and disease. These setbacks require sacrifices, but they are a key part of forming a resilient, steadfast winery. The experience of the previous generation then becomes an invaluable resource when it comes to future hurdles.

Andrew Calabria, the third generation at Calabria Family Wines, said: “Dad’s been a really good, steady hand and always passing on advice that the industry does go through ups and downs. That’s why we try to have that long term perspective.”

But how do family wineries ensure their

long term success? The consensus is that it’s important to have a core range of styles. Obviously, there is room for experimentation and new styles, but having a well-established core is vital to the business’s longevity.

Chester Osborn, the fourth generation of d’Arenberg Wines, added: “I read stories about my father’s wine styles back in the 60s. They said that his wines were very French-like, they were structured, with long ageability and great balance, good tannins. That’s what I still do.”

Michelle Geber, the second generation of Château Tanunda, agrees, adding: “It’s really important for us that we’re not making wines that are a trend at the moment, or because we found an opportunistic parcel of fruit in a particular year, but we’re about crafting and marketing high end wines from the Barossa.”

Just how long term the thought process is can differ. In order to hand the business on to the next generation, many family

28 | National Liquor News Family Wineries
Taylors Vineyard

Family spotlight: Angove Family Winemakers

Angove Family Winemakers is Australia’s leading certified organic grape grower and winemaker, with a deep commitment to sustainability at all levels. With major interests in vineyards across South Australia, the links to the land are as strong as ever and the desire to protect and improve this finite natural resource is driving much of the development of the Angove brand.

Established 135 years ago by Dr William Angove, the brand has a deep heritage in health and wellbeing. Dr Angove emigrated to Australia from Cornwall in 1886. He entered viticulture when as a medical doctor he recommended wine as a tonic to his patients, and he began cultivating vines and making wine.

Made with the gentlest touch and with minimal inputs, the Angove family crafts their range of exceptional Certified Organic wines from premium grapes sourced from their organic and biodynamic vineyards through McLaren Vale and the Riverland. At no stage during the grape growing or winemaking processes are synthetic chemicals or nonorganic inputs used.

Angove has been certified organic for 15 years, with Angove Organic the leading Organic wine brand in Australia. All Angove Organic wines and promotional material proudly display the “bud” logo, which required rigorous testing and auditing. One major highlight was being named Organic Business of the Year in 2019 and exporter of the year in 2021. The prestigious awards were presented as part of the annual Australian Organic Industry Awards, which recognise the achievements of businesses who are committed to sustainable and organic practice across different sectors, including wine.

wineries think in terms of the next five or ten years, which can provide a safeguard against economic and environmental fluctuations.

Finding community

While the family is obviously a central component of a family winery, it is also necessary to involve people outside of the family.

Natalie Burch, the second generation of Howard Park Wines, said: “Family businesses across all sectors can become stuck in their micro-climate of ideas if they close themselves off to outsiders being a part of their business.”

There are numerous benefits for nonfamily workers in family businesses, with the atmosphere one notable aspect. Many producers identified a desire for their staff to feel like they are part of the family, and part of the story of the winery.

As Angove said: “It’s important to note that it is not only family members that have laid the foundations, but a series of team members throughout the 137 years our business has been in operation. We have always had such a great team working together towards common goals.”

Consistency is a major drawcard for

outside staff to join family businesses, as fourth-generation Bruce Tyrrell explained.

“If you’re getting a new CEO every three years, your life changes every three years pretty dramatically. You may or may not like it, and you’re probably not going to have a say in it,” said Tyrrell.

Family winemakers have also found community amongst each other, particularly through Australia’s First Families of Wine (AFFW). It has proven a valuable resource for inspiration, education, promotion, and friendship for the member families. Tyrrell spoke of an early AFFW event where a journalist asked how the families worked together despite being industry competitors.

“They’re also my oldest and dearest friends,” Bruce replied.

“So if you say anything about Ross Brown (Brown Family Wine Group), the business side of it is gone. You’ve insulted one of my greatest mates.”

Playing the long game

A challenge unique to family legacy labels is the need to raise the next generation of winemakers. How does the current generation ensure that their grapes don’t fall too far from the vine?

dVictoria Angove
April 2023 | 29 Family Wineries

The first step is to build a successful business, as this gives the new generations opportunities to learn and make their own mark. Geber’s interest in Château Tanunda came through an internship at her family’s winery, during which time she was involved in launching their wines into the US market. The experience gave her a greater understanding of the international wine scene and cemented her pride in Australian wines.

How closely a person grew up amidst the family winery can also impact their interest later in life – Angove and Calabria both identify the smell of vintage as a strong childhood memory.

Tyrrell adds: “I grew up around the place ever since I could walk. Wineries are wonderful places for children because you’ve got 50, 60 aunts and uncles to keep an eye out for you. I find that happens now with my grandchildren.”

Osborn says this was an educational experience for him, noting: “I was always going to be a winemaker. I learnt the process at a very young age. Only as a cog, not really understanding winemaking, but it infiltrates a bit.”

However, a childhood spent in the vineyard is not the only way the future generation enters the industry. Osborn’s three daughters grew up in Adelaide, but are now all studying winemaking. His youngest had always shown an interest – the turning point for the eldest daughters was during the March 2020 lockdown, which they all spent at the winery. Each night they would have wine tastings together, and by the end of the six week lockdown, all three daughters had decided to pursue winemaking as a career.

Third generation of Taylors Wines, Mitchell Taylor came to winemaking as an adult as well. Though he grew up around the winery, he initially pursued a career in finance. It was while he was setting up the winery’s first computer system that he “really saw how interesting the business was from the inside and could see where there was an opportunity to really try to improve things.”

Risk and reward

The wine industry is fast paced and competitive, and it may seem like family wineries could easily be mired down by tradition. However, innovation is the thing that has kept these wineries alive for decades or even centuries – the stories of risk associated with unique thinking has created a family legacy of adaptivity.

“When people say, what makes you want to try new things or be innovative, like be the first winery to go 100 per cent on screwcap? It’s those sorts of stories that really are in the family DNA, about making sure that you’re adaptive and still have that entrepreneurial spirit to survive,” Taylor says.

Tyrrell also speaks of that spirit. For example, in 1989, he hid 1,000 cases of Vat 1 Semillon from his father. The wine was released a decade later and introduced drinkers to the ways Semillon changes when aged. A similar story would be hard to imagine in a commercial winery.

A diversity of skills is necessary to drive innovation. Winemaking, in particular, is an incredibly varied and multifaceted business, and so members of family wineries often don’t have a single area of expertise.

Calabria noted: “It’s kind of crazy that you get Dad who will be in the lab tasting wines or out on a forklift in the warehouse,

John, Evelyne and Michelle Geber Jeff and Richard Burch Natalie Burch Howard Park Wines
30 | National Liquor News Family Wineries
“Family businesses across all sectors can become stuck in their micro-climate of ideas if they close themselves off to outsiders being a part of their business.”

or with his shirt off in the garden of roses at the cellar door.”

To build these skills, many family wineries require the next generation to go out and gain experience and qualifications elsewhere, outside the family business or in another industry altogether.

Taylor recalls a time when his eldest son was told by schoolfriends that he didn’t have to work hard because he was guaranteed a job in the family’s winery. Taylor’s response to his son was that he did need to work hard, because not only was winemaking a demanding profession, but he would be expected to find work elsewhere before entering the family business.

Angove and his siblings also were encouraged and given the freedom from their parents to choose their own paths, thus bringing all different skills to the family business today.

“There was no real pressure to copy anyone or anything. My sisters Victoria, Sophie and I were given plenty of space to develop ourselves and our own style,” Angove said.

Still, the suggestions of the next generation are sometimes met with resistance. Osborn speaks of his decision to stop using fertiliser and herbicide in the vineyards early in his winemaking career, after he had been experimenting with fruit from derelict vines and realised that the cultivation practices

were sterilising the soil and affecting the quality of the wine. Though the change proved to be a profitable one, the initial response from Osborn’s father (d’Arry) was: “Well, you should sell the vineyard now while it’s still alive, before it all dies.”

As Leanne de Bortoli, third generation at De Bortoli wines, points out, it is vital that the next generation is allowed to make their own decisions.

“Knowing that sometimes the decisions that other people would make are not necessarily the decisions that you would make, that’s part of being prepared to step back and let the next generation make their mark. It’s not always not always easy,” she explains.

While each family has a different approach to their business and their wines, the pride in their family legacy is something they all share. For Calabria, the family story is a key part of the winery’s appeal and will be for generations to come.

He said: “I think it just resonates with someone sitting around the table of their family enjoying a bottle of wine, knowing that a similar family has made this product.” ■

Justin Taylor, Mitchell Taylor and Clinton Taylor
32 | National Liquor News Family Wineries
Calabria family
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Shaken and stirred

In recent years, Australian consumers’ interest in cocktails has clearly and significantly expanded. No longer are the delicious mixed drinks just a treat when out at a bar. During the pandemic, cocktails cemented themselves as an easy and satisfying option in the home, by necessity.

And the taste for cocktails in any location has stuck around ever since. According to De Kuyper, 50 per cent of Australians drink cocktails when they’re out, and 28 per cent are drinking more cocktails overall.

Next month is World Cocktail Day, a great opportunity to connect with the cocktail loving consumers around country. With the love of home mixology staying strong, this is not just something bars should

celebrate, but retailers as well, bringing a bit of fun and theatre in-store to inspire shoppers around the occasion.

Trending serves

The way to a cocktail lover’s heart may well be through their tastebuds, so the first thing to think about when preparing for World Cocktail Day is what flavours and recipes are trending right now.

Emily Prochazka, Brand Manager for De Kuyper at William Grant & Sons, said that consumers are currently gravitating towards “classic cocktails primarily with a tequila, vodka and gin base as these categories have experienced the most growth.”

Topping most lists when it comes to the

highest in-demand cocktails of our time is the margarita. Agalima is one cocktail mixer that has certainly seen this.

“Margaritas are certainly riding the agave boom! Tequila has been steadily growing over the last couple of years, and Margarita Mix has become the top bundle purchase across key independent banners,” said Sally Turki, Brand Manager for Premium Cocktail Mixers at Agalima’s local distributor, SouthTrade International.

Another classic that is high on everyone’s radars is the martini, and all its iterations (including the espresso martini). Simon Ford, creator of Ford’s Gin, said the simple martini has made a huge comeback in the last couple years, as witnessed in a growing

34 | National Liquor News World
Day
Brydie Allen reviews the key opportunities to focus on around World Cocktail Day next month.
Cocktail

number of bartenders using Ford’s Gin in their signature martini recipes. This is inspiring cocktail making outside of bars, for example, with twists on the classics.

As Ford said: “Home bartenders have definitely taken to trying at home what they have seen in cocktail bars and the drinks that they find in cocktail books.”

There are wider industry movements that are impacting taste trends in the home cocktail space. Things like the ‘better for you’ trend (including the no and low alcohol boom), the desire for refreshment and the need to try something new and interesting all are influencing the segment.

Lisa Antoney, Senior Brand Manager for premium cask wine brand Winesmiths, said the exploratory nature of cocktail consumers has opened the door for wine as an exciting cocktail ingredient, particularly for lower alcohol batched serves.

“There is a desire for no and lower alcohol drinks that are interesting and fun, with younger consumers having diversified tastes,” Antoney said.

“Consumers are looking for refreshing, lighter drinks that are easy to prepare, but that are also good for sharing with friends.”

WORLD COCKTAIL DAY

Saturday, 13 May, 2023

Convenience is a wider movement that is also influencing demand. This has seen ready to serve bottled cocktails become of interest, for example, Batch & Bottle by William Grant & Sons.

“Look out for ready to serve as a category, bringing bartender quality cocktails to the home in an easy and efficient serve,” said Mike Lowe, Brand Manager for Challenger Brands at William Grant & Sons.

Bring the energy in-store

One of the key reasons to celebrate occasions like World Cocktail Day in retail settings is to bring a bit of fun energy instore, for more special shopping experiences for consumers. That not only means more sales around the occasion itself, but more satisfied (and hence loyal) customers.

This energy can come from a number of places. For Prochazka, it’s about empowering customers to have everything they need for fun cocktails at home – from the ingredients themselves to the bar equipment essentials they’ll need to put it all together.

“Do the classics well – really highlight those top global cocktails by showcasing all products and brands that go into each one, and maybe even creating bundles with some collateral for shoppers to take home (like ‘how to’ guides),” she said.

Cocktail to try: White Mojito

This white wine mojito is made to refresh, perfectly pairing with relaxation in the Australian sun. It uses Winesmiths Sauvignon Blanc, a bright and zesty delight featuring grassy scents complemented by tropical fruit flavours. Available in premium two litre casks, Winesmiths helps consumers craft light and delicious drinks for the at-home sharing occasion. This is just one example of the easy, affordable and lower alcohol cocktail recipes that are possible with Winesmiths.

Servings: 8-10

Ingredients:

3 cups of Winesmiths Sauvignon Blanc

3 limes

2 cups of lemonade

1 cup of mint

Sugar to taste (optional)

Method:

1. Add the wine, two juiced limes, lemonade, half the mint and sugar into a large jug and give it a good stir.

2. Pour into a glass, add a few pieces of fresh lime and the remaining mint leaves.

Discover more wine-based cocktail recipes by heading to: www.winesmiths.com.au/cocktails

April 2023 | 35
Day
World Cocktail

“Inspire shoppers to try something new – the average shopper will stick to what they know and what is easy, but if you can engage with a shopper and inspire them to try something different there is a chance that you can make a loyal shopper out of them.”

Creating some hype around those different ideas is key to Antoney, who said: “World Cocktail Day is a great opportunity for retailers to generate some theatre around the two litre cask category by showing consumers exciting ways to enjoy the wine. Once they have the wine in their homes, they will continue to discover this format’s benefits.”

The tried and true ‘liquid on lips’ strategy is always a safe bet when it comes to in-store theatre. Jeremy Davidson, CEO and Co-Founder of Mr. Consistent cocktail mixers, noted that this can show how easy it is to make certain cocktails and where creative touches can come from.

“As simple as it sounds, there is so much power in sampling a product. The surprise and delight element gets people excited and getting liquid on lips is a sure fire way to convert people into customers,” he said.

Ford noted as well that many cocktail enthusiasts will now already have all the basics for cocktail creation, so there can be opportunity in helping them step up their game. Fords, for example, has launched a vinyl record called ‘Music to Drink Martinis to’, designed to help people consider the full experience they are creating.

A final note to remember comes from Turki, who said it can be useful to think about the situations in which consumers are creating cocktails in your area, and heroing everything that can help them get there.

“Consumers are starting to experiment with different flavours as well as looking at larger formats. With Australians back to busy lifestyles and challenged with the rising cost of living, cocktail mixers are an essential for any social gatherings or sunset drink with a partner, friend or family member,” she said.

“Simple is best! A cocktail shaker, strainer and a jigger for measuring [are the basics]. A fun glass never goes astray…” ■

Cocktail to try: Flavoured Margarita

The margarita is the most in-demand cocktail in Australia right now, and with De Kuyper, the possibilities around the drink are endless. As a leading liqueur brand that has been in the business since 1695, De Kuyper knows how to create the flavours that perfect cocktails. Consumers don’t need to just settle with the classics they already know and love –they can easily shake up high quality, delicious twists on all their favourites.

Replace Triple Sec with other De Kuyper liqueurs for a twist on this classic. Great options include Watermelon, Wild Strawberry, Mango, Passionfruit and Blue Curaçao.

Ingredients:

45ml tequila

30ml De Kuyper Triple Sec

30ml fresh lime juice

5ml agave or sugar syrup

Method:

1. Add ingredients into a shaker with ice and shake.

2. Strain into a chilled glass and garnish with a lime or salt rim.

Discover more at https://www.dekuyper.com/cocktails/

36 | National Liquor News World Cocktail Day

De Kuyper have been distilling for over 325 years, offering a wide range of cocktail liqueurs and the possibility to create endless cocktails!

ESPRESSO MARTINI

The Margarita is the #1 cocktail in Australia

The Mojito is Australia’s 2nd favourite cocktail

21% of Australians enjoy an Espresso Martini on their night out

MARGARITA
MOJITO
CGA OPUS Spring (September) 2022 Australia, 798, Autumn (March) 2022 Australia, 852

Ready to drink, all year round

Autumn is here but the RTD category is not cooling down, with a diversity of flavours now offering retailers a compelling proposition for winter drinkers, writes Seamus May.

While we might naturally associate the pick-up-andgo nature of RTDs with the summer occasions of picnics and pool parties, the category still connects very strongly with consumers in the winter months.

As Hannah Jukes, Insights Manager at market research organisation Shopper Intelligence, said: “The purchase frequency of RTDs is higher within the span of every few days to every week, in winter sitting at 40 per cent, compared to full year [frequency] of 31 per cent.

“RTD sales in the fridge and cool room have increased since 2019, aligning with the increase in consumption within a few hours of buying the product. Shoppers are looking to fulfil their immediate consumption needs.”

This mode of purchases and consumption has also been noted by Billson’s Brewery, which produces a wide range of popular vodka RTD flavours.

A spokesperson for the brand said: “As an impulsive category, it’s important to provide innovation and disrupt shoppers in-store to drive unplanned purchases, which will be especially important throughout the cooler months.”

However, Jukes also states that customer decisions

are becoming increasingly planned, and retailers should respond accordingly, especially as the weather cools.

“Seventy-seven per cent of shoppers [are] entering the store knowing they will purchase the RTD category and less making the decision once they are in-store,” Jukes said.

“RTDs are more planned during the winter season, so suppliers and retailers ought to shift some additional focus to pre-store communication activities to reflect that and capture the shopper at the moment they’re making their drinks decision.”

Embrace the darkness

Dark spirit RTDs are likely to have a strong attraction for drinkers in the winter, and thankfully for retailers there is plenty of choice here.

Emily Nget, Brown-Forman’s Brand Manager for Jack Daniel’s RTDs, says: “There has been an explosion of NPD in the past 12 months in the light spirit space, with vodka based RTDs and a range of seltzer brands launching in market, however, bourbon/ North American whiskey still makes up 52.5 per cent of the total RTD category value and is still driving the majority of value growth + 9.1 per cent.”

38 | National Liquor News RTD

This popularity is reflected in the ongoing success of Jack Daniel’s RTDs, with the brand boasting a 22.5 per cent value share in Australia, according to Nget.

“We are continuing to see strong growth across the portfolio, particularly with Double Jack (+22.5 per cent), American Serve (+20.8 per cent) and Jack No Sugar Cola 4.8 per cent ABV (+21.6 per cent),” Nget continues.

Australian brands are also seeking to tap into this popularity, as illustrated by Scott Fitzsimons, Industry Engagement & Experience Manager for Top Shelf International.

“We’ll soon be launching the new-look NED Green Sash & Cola eight per cent, a premium SKU in our RTD portfolio that utilises our new NED Green Sash Reserve premium 700ml expression,” he said.

“We’re taking a bolder, richer whisky and matching that with our cola syrup recipe to create a heightened drinking experience.”

The strength of strong serves

Long-term trends are likely to take on heightened importance as the temperatures dip, including the increasing popularity of stronger options.

“We do traditionally see a boost in our whisky ranges, particularly the higher ABV expressions. We find the cold lends itself to ‘drink less, drink

better’ when it comes to RTDs and we’re already fielding calls from retailers about greater ranging for our eight per cent and 12 per cent NED options,” Fitzsimons said.

Paul Weaving, Director of Business Development for Drink Craft, strikes a similar tone.

“Wild Boar continues to be a quiet powerhouse in our portfolio… When you get out into independent retailers, you can see the presence it can command in-store. Full flavour, home pour blends have been particularly strong, with Wild Boar 15 per cent Bourbon & Cola a standout performer,” Weaving said.

Light spirit RTDs are also tapping into the stronger trend, as a recent new range from Vodka Cruiser demonstrate.

“Perhaps most exciting is the launch of Vodka Cruiser Double,” a spokesperson for Carlton & United Breweries said.

“Vodka Cruiser Double is a twist on our cult classic core offering. The new drink contains approximately two standard drinks with 6.8 per cent ABV.”

Alex Bottomley, Ampersand Projects Director and Co-founder, concurs with his fellow producers, tipping stronger products to be a key trend over the rest of 2023.

“Higher ABV offerings will deliver innovation and

Alex Bottomley Director and Co-founder Ampersand Projects
“Higher ABV offerings will deliver innovation and drive further growth in the RTD category.”
April 2023 | 39 RTD

The ‘functional’ RTD

Innovation has become a core need of the RTD market, and brands are introducing a range of interesting ideas into the space. A recent example of this comes from Hard Fizz, which has created Fizz Functional – a non-alcoholic RTD with some added ‘functional’ ingredients.

“We’ve been interested in stretching the Hard Fizz brand beyond seltzer for some time, with a number of our team and investor group taking a break from alcohol consumption, we were flooded with requests to do a non-alc one,” Tiller said.

“Instead of taking the easy way out, however, and doing a ‘Hard Fizz Zero’, we put some more thought into it and conceived the Fizz Functional concept by adding functional ingredients.”

These ingredients include ginseng, guarana, ashwagandha and chamomile flower, marine collagen and added electrolytes, which are said to have a range of positive affects.

“We have seen huge growth in functional beverages in markets here and abroad and absolutely believe it will play a big role in the future,” Tiller concluded.

drive further growth in the RTD category,” he said.

Weaving predicts the popularity of strongly flavoured dark RTDs to continue throughout the winter and beyond.

“We see very little downturn in winter. Over the last couple of years, the story has been more one of growth, a winter plateau followed by further growth,” Weaving said.

“This could be partly driven by the momentum of the Wild Boar brand but more generally, our experience is that dark spirit RTDs hold up much better over the winter months.

“We expect to see this trend continue with the fuller flavour bourbon, whiskey and rum blends across the Wild Boar premium spirit range over-indexing and gaining share over the next 12 months as dark spirit RTD consumers increasingly seek out flavour and value.”

Flavour matters here too, with Billson’s Brewery offering an array of interesting ‘seasonal edition’ flavours that are natural fits for the cooler season – such as Pumpkin

Spice, Gingerbread and Candy Cane.

“We like to utilise current seasonal events, like Christmas, to inspire our flavour development,” a spokesperson for the brand commented.

“We also utilise 150 year old recipes to fuse old world charm with a contemporary touch, and like to continue to engage and excite our consumers with new and different flavours.”

Leveraging the sporting occasion

Major sporting events are a hallmark of the Australian winter, with the AFL, NRL and State of Origin returning to our stadiums and screens this season. Several producers identified connecting RTDs with these events as a key means of capitalising on sales potential.

“Casual get togethers and watching sport are two of the biggest occasions for dark RTD. The NRL/AFL season being across the cooler months gives consumers a great reason to get together and enjoy a Jack RTD,” Nget says.

40 | National Liquor News RTD

Mixed packs: an exclusive flavour opportunity

In the booming RTD market, points of difference are key for brands. One such way that producers are driving this has been with different pack formats, including variety packs that offer exclusive flavours, combinations or formats that aren’t available separately.

Fellr is one brand that is using this to drive appeal to a wider market, as Co-founder Will Morgan explained.

“We’re really doubling down on those value packs as well, with mixed packs and single SKU packs as well, which are driving a lot of growth in the category at the moment,” he said.

“We’re looking at that mixed pack specifically being a key hero SKU, and an exclusive flavour in that mix which isn’t available anywhere else at this stage.”

RTDs with light spirits bases are also looking to engage these occasions, with CUB’s Good Tides one such brand.

“Good Tides will be showing up in moments that matter and tapping into consumer passion points as the Official Seltzer of the AFL,” a CUB spokesperson said.

The prevalence of RTDs during sportswatching occasions aligns with what Shopper Intelligence has observed in its data.

“In winter, RTDs over-index significantly compared to all other drinks departments for consumption at a party/special occasion, or when socialising at a friend’s house. These are two key opportunities for RTDs during this season,” Jukes said.

The CUB spokesperson believes that this ongoing winter success is a part of the wider appeal of light RTDs.

“RTDs provide a light and refreshing option to consumers all year round… Vodka Cruiser is just as prominent in 2023 as it was at its inception in the early 2000s,” they said.

Better, whatever the weather

The big ticket sporting events will always draw attention, but Wade Tiller, Co-founder of Hard Fizz, says his brand sees success further down the sporting pyramid with everyday Aussies.

“Sporting culture is so incredibly strong in the winter months around the country and Hard

Fizz has had exceptional success working with grassroot sports from netball, to AFL and AFLW and the rugby codes in local clubs wanting something ‘better for you’ in their arsenal,” Tiller said.

For these types of sporting club people, Tiller believes lighter RTDs are a natural fit.

“The reality is, the people playing local sports are more social in the winter and when they’re training hard, lower calorie drinks and lower sugar options are perfect,” he said.

Faye White, Creative Director & Marketing Manager of Wayward Brewing Co. (producer of W Seltzer), offers a tip for retailers looking to provide their customers with a creative means of using seltzer RTDs in the winter – that can also connect with the sporting occasion.

She said: “Seltzers are actually a great cocktail mixer, get experimental and create your own ultimate winter warmer. Great for apres ski if you’re heading out to the mountains!”

And like Tiller, White thinks those participating in sport this winter are more inclined to reach for seltzers and light RTDs.

“We find consumers are still looking for low calorie sessionable options whatever the weather, and seltzer is the perfect option for that,” she said.

Bottomley agrees, adding: “I believe that RTDs are now a year-round proposition due to the strength of the health and wellbeing trend and the continual need for convenience.”

42 | National Liquor News RTD

This position is shared by Andy Skora, Co-founder and Director at Fellr.

“I think with RTD, especially with the seltzer category, the ‘better for you’ aspects – that doesn’t switch off after the summer, so people are looking for that option year round,” he said.

Skora does believe, however, that retailers should still be aware of a change in consumer attitude and occasion heading into the cooler season.

“When you shift from summer to winter, it’s more about that night time occasion, retailers can appeal to that, instead of just that sundown or a day-drinking session. You kind of have to switch the mindset of how the consumption happens,” he added.

Consolidation on the horizon?

Producers across the board were largely upbeat about the prospects of the RTD category across the seasons, but some did

sound a note of caution about a possible consolidation coming for RTDs.

“Naturally a consolidation (much like the craft beer boom) is occurring, as there was such a proliferation of new brands entering the market,” Bottomley says.

Ampersand Projects believes that brands that are able to continually provide exciting products will be the ones to survive, and this is an important feature of its strategy.

“Innovation is our key strategic pillar and delivering new products to the market with speed (quicker than our competitors) allows us to compete against our global competitors,” Bottomley said.

White suspects that after years of experimentation, consumers may start to look towards safe bets.

“It’s hard to predict what will happen in the current climate, but generally economic uncertainties see consumers turning to their favourite brands,” she said.

“There’s been lots of opportunity for product trial over the last couple of summers, but we could see more people settling into brands that are tried and true.”

With this air of caution possibly on the horizon, Tiller advises retailers to streamline their portfolio to avoid repetition.

“RTD is still a high growth category but retailers will need to consolidate to ensure limited replication across key flavours and formats. Brands will need to differentiate to win in future markets,” Tiller said.

On the other hand, Weaving provides an overwhelmingly positive outlook - particularly for homegrown Australian products.

“We expect the RTD category to remain strong. We don’t anticipate a reduction in space at retail for the RTD category as a whole,” Weaving says.

“Bars and pubs are full again but people haven’t lost their taste for RTDs and I think that’s because we are really good at them in Australia.” ■

Andy Skora Co-founder Fellr
“When you shift from summer to winter, it’s more about that night time occasion. Retailers can appeal to that, instead of just that sundown or a day-drinking session.”
April 2023 | 43 RTD

Ready for any weather

These RTDs aren’t just popular in summer, but allow for easy enjoyment all year round.

Wild Boar Bourbon Master’s Black Label

Wild Boar has continued to quietly refine its craft in what it does best – premium spirit RTDs blended with full flavour and delivered as a full serve, satisfying the most discerning drinkers. The best illustration of the Wild Boar Spirit is also its fastest growing: Wild Boar Bourbon Master’s Black Label. Now available in four packs of 200ml and three packs of 375ml, this unparalleled premium barrel strength blend hits the mark with a bigger and bolder flavour, delivering value for bourbon lovers who enjoy a RTD just like they pour at home. Wild Boar Bourbon uses a traditional sour mash and a recipe that dates back over 100 years. It takes a lot of time to get the perfect blend but that’s part of the of what makes the Wild Boar Spirit unique. But you won’t have to wait, Wild Boar Bourbon Master’s Black Label and the full Wild Boar Premium Spirits range are available now across Australia from Drink Craft.

Vodka Soda & Pine Lime

Noot Non-Alcoholic Negroni Spritz

Noot is a range of non-alcoholic RTD cocktails, blended with nootropics. Ushering in a new era of celebration, Noot’s unique proprietary blend of nootropics means it’s the only non-alcoholic cocktail brand in Australia that mimics the little buzz and relaxing feeling of alcohol consumption without the intoxication. Zero sugar, 10 calories per can, all natural, with a full booze taste, Noot Negroni Spritz is bold and refreshing. The ultimate balance of sweetness and bitterness with zesty notes, it hits the spot in any social occasion. Distributed by Saintly Bev Co.

Vodka Soda & Pine Lime has quickly become Ampersand Projects’ top selling flavour, as it has become a fan favourite. A classic twist on the splice with subtle pineapple and lime flavours, paired with the brand’s super smooth vodka and soda water. Available in can all with no sugar, no carbs and gluten free.

44 | National Liquor News RTD

Fellr Mango

You asked and they listened. Mango is the newest seltzer on the block from the crew at Fellr. Authentic mango flavours bring flashbacks from hot Aussie holidays, without the sugar rush or sticky fingers. Like the rest of the family, Fellr Mango is all natural and gluten free, with each can boasting a low calorie count of 83 and under one gram of sugar. Brewed to help you chase life’s real pleasures, welcome to a land of fizz.

Gin Fizz &

A modern twist on the classic gin fizz cocktail, made with Australian gin with a squeeze of lemon and a hint of sweetness. Low sugar and gluten free. The latest product in the Ampersand Projects cocktail edition range, Gin Fizz & is available now in wholesalers.

Jameson Dry & Lime

A perfectly mixed combination of Jameson Triple Distilled Irish Whiskey, dry ginger and lime makes for a refreshing twist on a classic combination. A completely different take on whiskey and dry in a ready to drink format at 6.3 per cent ABV, effortlessly balanced with ginger and lime making this spicy and sweet, yet super smooth. It’s a convenient drink if you are new to the whiskey category to get around with your mates this winter, available in both a four and 10 pack. This range also comes in Jameson & Raw Cola 6.3 per cent, which are now both available in zero sugar too.

Hard Fizz Piña Colada

Everyone’s favourite pool bar cocktail is back as a seltzer. Hard Fizz Piña Colada is swooning taste buds with its deliciously creamy flavour despite being perfectly clear. Naturally brewed, containing just 94 calories and 99 per cent sugar free, Hard Fizz Piña Colada is cool and refreshing in complexion but packs a bubbly punch.

April 2023 | 45 RTD

Let’s hear it for mum!

Mother’s Day is coming up next month, with shoppers now starting to think of the best gifts and drinks to bring along for the occasion.

While it can be argued that mums deserve to be spoiled all year round, it doesn’t hurt to have a yearly reminder like Mother’s Day to truly celebrate the matriarchs of our lives. It’s a chance to stop and show appreciation for those that have raised us – a natural way to do that is by gift giving.

And last year we did just that. According to insights from Kepler Analytics, retail sales around the occasion were very strong compared to before the pandemic. This data reported that in the two week lead up to Mother’s Day 2022, retail sales (as a whole) were up 23 per cent in Australia, compared to the same pre-Mother’s Day period in 2019.

In terms of the types of gifts that are trending for Mother’s Day, flowers remain on top as an easy option for many shoppers, however, alcohol is also towards the top of that list. According to research from the Australian Retailers Association (ARA) in collaboration with Roy Morgan last year, alcohol (and food) was the second most popular gift that Australian shoppers were planning to buy for mum in 2022.

Also uncovered by this research was that 90 per cent of people planned to spend the same or more than the previous year, and that 24 per cent of people would be purchasing for people who aren’t their birth mother (e.g. mothers-in-law, wives, partners or other family members).

This could all point to more shoppers looking to their local liquor stores for the perfect gift this Mother’s Day. As we gear up for another occasion free from COVID restrictions, it could also see more customers searching for the best drop to pair with Mother’s Day events in the home.

With rising cost of living considerations, these shoppers are likely thinking more closely about what to do with their dollars. Therefore, it’s important for retailers to be prepared to showcase the best beverage options at all different price points this Mother’s Day, to help consumers find the drinks that suit their budget and also the preferences of the mum they’re buying for… after all, it is their day!

Mother’s Day this year is on Sunday, 14 May. 46 | National Liquor News Mother’s Day

Jansz Tasmania Special Edition

Premium Rosé NV

From the very best Tasmanian vineyards comes this vibrant yet delicate non-vintage Rosé – a wine created for enjoyment and refreshment. Crafted in the Old World style, with inspiration from today, by winemaker Jennifer Doyle.

A wine full of ‘Joie de Vivre’ that brings the delights of summer to the glass at any time. Enjoy delicious, captivating aromas of strawberries and cream, rose petals, Turkish delight and fresh brioche. The palate is creamy, textured and rich while retaining an elegant vibrancy and freshness.

This special edition label features the artwork Our Breath, Our Song by Tasmanian artist Daniel Gray-Barnett.

Mother of Pearl Vodka

Chill your martini glasses, Mother of Pearl Vodka is the award winning, premium grape-based Australian vodka which is the perfect Mother’s Day gift.

Distilled from premium Australian Pinot Gris grapes picked late off the vine, this smooth creamy vodka is ideal for coeliacs or those with gluten intolerance and is low in calories. A unique filtration process through coconut husk and charcoal creates less heat on the palate, resulting in a smooth neutral base and a subtle creaminess, much like a pearl. It serves as the perfect vodka base for mixing mum a martini on Mother’s Day!

Flamingo Moscato

Perfect for savouring over a sunset or matching with light, bright seasonal meals, Flamingo Moscato is a premium ‘frizzante’ style wine fusing fresh and vibrant flavours in a sophisticated yet playful way.

The lucky mums who are gifted Flamingo Moscato can expect a lifted nose with musk and citrus fruits alongside underlying touches of honeysuckle. The palate then sees tropical notes of guava and a hint of rose petal, balancing crispness and natural sweetness.

The blushing pink twist on sparkling wine comes from the award-winning Millon Wines in the Barossa, and is available in both 750ml and handy 250ml cans, for added convenience.

Lyre’s Pink London Spirit

It’s time to celebrate unforgettable moments and the mothers in your life! Lyre’s Pink London Spirit is a non-alcoholic homage to pink gin that puts fun and style into any occasion.

Lyre’s Pink London Spirit is meticulously crafted with its gorgeous pink liquid and stunning bottle will impress gin enthusiasts whether entertaining at home, out with friends and family or as a perfect gift this Mother’s Day. It’s also gluten free, vegan, contains no artificial ingredients and has just 11 calories per serve.

Lyre’s Pink London Spirit’s bouquet redolent of rosehip, raspberries, and redcurrant lends to a savory palate with notes of cherry, rose and a pleasingly bitter gin-like finish.

To top it off, 10 per cent of proceeds from the sale of Lyre’s Pink London Spirit through the Lyre’s website are donated to the McGrath Foundation and their work in supporting those affected by breast cancer.

April 2023 | 47 Mother’s Day

True Illusion Prosecco

The age-old question… Flowers or Prosecco for mum? The stunning True Illusion Prosecco allows your shoppers to give her both. Rated 93 points by Wine Orbit, Sam Kim described True Illusion Prosecco as being “charming and instantly appealing with rockmelon, apricot, lemon peel and white floral aromas.” His five star rating also highlighted some of the best things about the Prosecco: “juicy and lively in the mouth offering bright fruit flavours with a lingering refreshing finish.”

True Illusion offers retailers exceptional quality, value, and margin, and is a great gift year-round. Distributed by Independent Beverage Partners (IBP) with a RRP of $20.

Spirito Santo Radical Roza Pink Limoncello

A new independent Australian liqueur brand has launched just in time for Mother’s Day, featuring six SKUs that aim to be something distinctively new in the local market. The secret recipes of Spirito Santo are born from the European heritage of their creator John Retsas, and inspired by ancient remedies and elixirs made by healers, monks and witch doctors throughout Asia, Arabia, Europe and Africa. Radical Roza is one of the launch products from Spirito Santo. It’s an eye catching pink limoncello and a unique gift for mums to enjoy at the end of a meal or as a refreshing cocktail.

Pepperjack Rosé

This pale pink colour rosé from Langhorne Creek has aromas of fresh strawberries with hints of juicy red cherries. Fresh juicy fruits continue on the palate with a hint of fresh cream. There is a lovely phenolic and acid balance that adds tension and mouthfeel giving the refreshing fruit flavours length. Very food friendly for all occasions and celebrations! Distributed by Treasury Premium Brands.

Never Never Oyster Shell Gin

Inspired by the Australian coastline, Oyster Shell Gin uses Kangaroo Island oyster shell to impart a minerality and subtle saline character to the gin. It’s a flavour supported by the carefully considered inclusion of other coastal botanicals, like saltbush, Tasmanian wakame and native coastal daisy. Fresh sea spray jumps from the glass, bursting with split lime-leaf and fragrant citrus zest from the addition of marsh grapefruit and waxflower. The palate expresses the saline and savoury minerality of oyster shell and wakame, while coastal greens integrate with moreish salted citrus, round mint, pine and coriander spice. The finish is long and luxurious.

SoHi High & Dry Vermouth

High & Dry Vermouth is a new addition to the SoHi Spirits range, and was specifically created to help pair with the SoHi range of award-winning vodkas and gin to craft the perfect martini. Beautifully lean, crisp and dry, it combines bittersweet botanicals with a drop of local honey for sweetness. The Pinot Gris that forms the base for this vermouth comes from Logan Wines, made by winemaker Peter Logan, the brother of SoHi Co-founder, Greg Logan.

SoHi Spirits was founded by Greg Logan and Alex Doughty in the Southern Highlands of NSW to hero local ingredients. Latest vermouth release was also accompanied with the launch of SoHi O’Live A Little Martini Olives - the ideal bespoke garnish for SoHi martinis, specifically grown and brined for this reason by Alto Olives.

48 | National Liquor News Mother’s Day

Proud independence

There are several things driving the strength of independent brewers of all sizes in AustraliaBrydie Allen investigates what the sector has to offer retail.

We’re pretty lucky in Australia to be home to such a vibrant array of independent producers in all of our drinks categories. Our local independent distillers, winemakers and brewers are internationally recognised for their commitment to quality and innovation, with their products raking in accolades the world over.

When it comes to the beer category (one of the consistently biggest categories overall for liquor retailers in Australia), supporting independent brewers has never been easier. The sector features a never-ending amount of choice, with new and limited releases keeping drinkers interested from all angles. It’s easy to access, with a wide range of wholesale and distribution partnerships to suit different customers. And, last but not least, it’s got an engaged and loyal set of consumers that is ripe to grow.

The power of independent beer is leading to a lot of movement in the sector. In 2021, beer giant Lion bought independent brewer Stone & Wood. Just last month, Australian Liquor Marketers (ALM) announced it had acquired successful independent brands Doss Blockos and Lick Pier.

But the precarious nature of independent beer has also been in the spotlight recently. Earlier this year, Tribe Breweries announced it was going into voluntary administration, and Ballistic Beer Co was saved from liquidation by a consortium of investors.

In this environment, especially with predicted caution to come from consumers this year, it’s vital liquor retailers stay up to date about what drives independent beer and how best to support it.

Key consumer loves

According to independent brewers of all sizes in Australia, there are a few key things that local consumers are loving about the sector.

On the smaller side is Kaiju! Beer, where Chief Boss, Callum Reeves, noted that shoppers are looking for something a bit extra to improve their experiences with brands.

“I think consumers love that independent craft brewers are doing the heavy lifting in terms of product and marketing innovation,” Reeves said.

“With craft beers much more mainstream and

50 | National Liquor News Independent Beer

socially acceptable there is a larger group of drinkers who are proud to get behind their favourite breweries and their local brewpub. It’s that sense of knowing the people and the place where your beer comes from.”

At the other end of the scale is Coopers, the largest independent Australian-owned brewery in the country. General Manager, Michael Shearer, agreed that the nation’s beer drinkers place great value on where their brews come from.

“Our drinkers are proud to know they are supporting an authentic Australian-owned and operated brewery and their loyalty has seen us continue to punch above our weight in the national market,” Shearer said.

“Producing a great tasting Australianowned and made beer in a market packed with internationally-owned brands allows us to really stand out to consumers.”

Coopers remains a family business and is now in its sixth generation. Shearer said the team still regularly gets praised for this, after avoiding a takeover bid in 2005.

One value that is important to these drinkers when it comes to independence is trust. Consumers want something they can believe is genuine and authentic, but that can also consistently deliver on their expectations of quality and taste.

This was something emphasised by John Hoedemaker, Managing Director of another large independent brewer in the local market, Good Drinks Australia.

“Consumers are continuing to be drawn to brands they can trust, with quality, consistency and value more important than ever. They’re also committed to brands that they can connect with,” he said.

Connection can come from shared values, like the family-oriented one of Coopers, or from complementary lifestyles, like for Gage Roads Brew Co, a brand from Good Drinks.

“Gage Roads Brew Co is really all about championing that coastal lifestyle that so many of us enjoy, so it’s great to see more consumers getting a sense of that coastal holiday, fishing trip or surfing adventure, every time they crack open one of our beers,” Hoedemaker said.

John Hoedemaker Managing Director Good Drinks Australia
April 2023 | 51 Independent Beer
“Consumers are continuing to be drawn to brands they can trust, with quality, consistency and value more important than ever.”

The trends driving indie beer

Within the independent beer sector, there are a few key category trends that are driving interest amongst consumers at the moment.

Reeves tipped his top styles, and said: “Hazy beer styles still seem to have a way to go in terms of growth capacity but a really well-crafted West Coast style can sell through faster than you can make it as well.”

Shearer’s views were that “lager, and specifically craft lagers, continue to gain popularity particularly among flavour conscious consumers.”

Coopers is set to grow its appeal with these trends, thanks to a new 3200 litre microbrewery, which will be a key component of the $50 million development currently underway at its Regency Park site in South Australia.

“This microbrewery will allow our brewing team to develop more craft-style beers in the future and I know they are very excited about that prospect,” adds Shearer.

Another key trend is one that seems to be impacting all categories at the moment - the ‘better for you’ movement. Reeves noted that this seems to be creating growth at the entry level end of the independent beer sector, while the previously noted trending styles seem to be impacting more of the premium side of the sector.

“We are noticing a shift towards ‘better for you’ across beer and beer-adjacent beverages, which aligns somewhat to trading down to more entry level craft beer, which is generally lower in alcohol and has other health callouts,” he said.

“It’s almost like that k-shaped trend, where the midlevel is giving way to both more premium and more entry level growth.”

Coopers has seen this too, with demand continually strong and growing for Coopers Mild, Coopers Dry 3.5 (a mid-strength low carb lager) and Coopers Ultra Light.

Gage Roads Brew Co is also experiencing the ‘better for you’ impact, seeing great results with the Side Track All Day XPA (mid-strength), and Yeah Buoy non-alcoholic XPA.

But across all these trends and more, Hoedemaker said there is a key theme seen throughout.

“Across the board, consumers are seeking out flavour. We’re seeing that on both sides of the ABV ledger,” he said.

In its 2022 Australian Craft Beer Survey results, Beer Cartel noted that all of these trends were important within

#AskForIndieBeer

In 2017, the Craft Brewers Industry Association (CBIA) changed its name to the Independent Brewers Association (IBA), in order to better reflect its support for the smaller independent breweries. It was a time when ‘craft beer’ was booming, and larger beer companies (including multinationals) had expanded their portfolios to include it accordingly.

IBA’s goal to raise awareness and support for independently owned breweries has given rise to the campaign, #AskForIndieBeer. It includes the Independence Seal, which members of the IBA can apply to use to educate the trade and consumers about independent breweries.

There are a number of activities planned around this campaign in 2023, to boost recognition of the Seal and all it stands for. This includes the just-announced first direct to consumer education campaign entitled ‘Behind every great Aussie indie’, designed to explain exactly what independence means, to tell the stories behind the beer and to provide information on how and where to find it.

IBA CEO, Kylie Lethbridge, said: “We are really trying to creating a consumer-based social movement to drive further understanding of what being independent really means.”

For more information on the Seal, IBA or how you can get involved, head to the IBA website: iba.org.au

52 | National Liquor News Independent Beer

the craft beer industry. Lager and hazy/New England IPA styles saw significant positive growth compared to the 2022 Survey, while the no and low alcohol segment has seen tremendous growth.

Getting behind the sector

With the rising cost of living, consumers are going to be more conscious of how they spend their dollars. However, this does not mean that they’re not going to be willing to pay a little extra to support independent beer. It does mean though, that the industry will need to be more targeted in their approach to the segment.

Shearer said: “There is no doubt our industry faces its challenges in the year ahead. With cost of living increases we expect consumers will become more price and value sensitive. We believe Coopers is well positioned in this environment as we have a portfolio of highly recognisable products that deliver consistently great taste at an accessible price.

“At the same time, we are investing significantly in targeted marketing campaigns, sponsorships and promotions that keep our brands front of mind with consumers across the country.”

Reeves believes that the news of breweries going into administration shows there has been a level of overcapitalisation during the pandemic. But retailers seem to still see the great value within the independent beer sector, which is what will keep the industry afloat during hard times.

“Retailers seem to be recognising the healthy margins and innovations that supporting independent brewers brings. We want to see more and more fridge doors dedicated to independent craft beer and retailers getting on board with the Independent Brewers Association’s initiatives like #AskForIndieBeer,” Reeves commented.

As Hoedemaker concluded, independent breweries are invested in creating win-win relationships. He highlighted the Good Drinks strategy to be easy to do business with, focusing on evolving supplier and vendor relationships rather than relationships based in strategy.

“It’s really important for us to help our customers by providing a range of products across several categories, that deliver strong margin,” he said.

“Get rid of the long tail of contracted space with declining brands that aren’t turning over, and do a deal with a vibrant business out there that wants to create win/ win scenarios.” ■

Michael Shearer General Manager Coopers Brewery
April 2023 | 53 Independent Beer
“Our drinkers are proud to know they are supporting an authentic Australian-owned and operated brewery.”

The Pinot Noir Tasting

In the first tasting of 2023, our expert panel tried a wide range of Pinot Noir styles to find their standout wines across three price brackets.

The Panel

➤ Andy Milne, Brand Manager, SouthTrade International

➤ Christine Ricketts, Wine Educator, Endeavour Group

➤ Duncan Cozens, Manager, Red Bottle Pitt Street

➤ Ed Peake, Key Account Manager, Penfolds

➤ Emma Fogarty, Brand Manager, SouthTrade International

➤ Geoff Bollom, Wine Specialist, Porter’s –Balmain East and Glebe

➤ Jonathan Leeming, Brand Manager, Taylors Wines

➤ Michael Frost, Store Manager, Australian Wine Centre

➤ Mirko Scanu, Key Account Executive, Penfolds

➤ Nick Harris, Brand Manager, SouthTrade International

➤ Nigel Burton, CEO, Burton Premium Wines

The System

95-100 Classic: an exceptional wine

90-94 Outstanding: a wine of remarkable character

85-89 Very good: a wine with impressive qualities

Panels Picks

Lusatia Park

Pinot Noir

Region: Yarra Valley

VIN: 2018 LUC: $77.40

Distributed by: De Bortoli

“Delicate and ethereal with a lovely acid line and tannic backbone. The palate offers bright red fruit flavours alongside notes of leather, forest floor, earth and baking spice. Lovely.”

– Jonathan Leeming

Tamar Ridge

Pinot Noir

Region: Tasmania

VIN: 2021 LUC: $20.86

Distributed by: Brown Family Wine Group

“Heavy aromas of mushroom and wet leaves. Palate is light with notes of strawberry and cherry cola. Finishes very dry.” – Emma Fogarty

De Bortoli The Estate Vineyard

Pinot Noir

Region: Yarra Valley

VIN: 2020 LUC: $17.62

Distributed by: De Bortoli

“Delightful nose with classic summer berries and smoked cured meats. Rich and silky palate with an appealing length. Fantastic young Pinot.”

Wine Tasting Review 54 | National Liquor News

Nanny Goat

Vineyard Pinot Noir

Region: Central Otago, NZ

VIN: 2021 LUC: $28.81

Distributed by: Mezzanine Fine Wine Specialists

“Sweet red and wild strawberry fruit and amaro nose. Impressive core of minerality and savoury fruit on the palate with a long finish.”

Dalrymple

Pinot Noir

Region: Tasmania

VIN: 2021 LUC: $27.52

Distributed by: Samuel Smith & Son

“Lovely silky tannins. Raspberry and preserved cherries on the palate, with pepper and spice. Showing some depth and ripe fruit with integrated oak.”

Devil’s Corner Mt

Amos Pinot Noir

Region: Tasmania

VIN: 2019 LUC: $47.30

Distributed by: Brown Family Wine Group

“Well balanced. Big structure with glossy tannins and acidity. Red fruit, cherries and currants, dominate with some violet perfume on the back palate.” – Andy Milne

Spring Vale Estate

Pinot Noir

Region: Tasmania

VIN: 2019 LUC: $32.25

Distributed by: Déjà Vu Wine Co.

“Sweet fruit, cassis and complexity on the palate. Good depth of flavour. Very pleasant.”

“The wines that put the fruit – the actual grape – at the centre and adapted their winemaking accordingly, seemed to have the best results. To make great Pinot, you need great fruit.”

Tamar Ridge Reserve

Pinot Noir

Region: Tasmania

VIN: 2020 LUC: $35.80

Distributed by: Brown Family Wine Group

“Great fruit display of cherries, strawberries and raspberries with violet aromatics. It all plays a key role in balancing the refreshing and uplifting acidity.”

Giesen Clayvin

Pinot Noir

Region: Marlborough NZ

VIN: 2019 LUC: $29.02

Distributed by: Oatley Fine Wine Merchants

“Really well balanced wine. Fruit is soft and elegant – fresh blackberry and mulberry, touch of black cherry, violets and rose petals. Finish is clean and rich.”

– Andy Milne

Food Pairing

➤ “Chinese banquet – BBQ Pork and Peking Duck.”

– Duncan Cozens

➤ “Pork tacos.” – Nick Harris

➤ “Duck a l’orange, with mustard mash and red cabbage.”

– Jonathan Leeming

➤ “Creamy blue cheese, crusty bread and olives.”

– Geoff Bollom

Wine Tasting Review April 2023 | 55
LUC over $26

Editor’s Picks

➤ Bay of Fires Pinot Noir 2021, Tasmania, LUC $41.45 (Accolade Wines)

➤ Amisfield RKV Reserve Pinot Noir 2017, Central Otago, LUC $90.30 (Déjà Vu Wine Co.)

➤ Brokenwood Pinot Noir 2022, Beechworth, LUC $23.01 (Samuel Smith & Son)

➤ Sticks Pinot Noir 2022, Victoria, LUC $17.19 (Red + White)

LUC $18-$26

Carillion Six Clones

Pinot Noir

Region: Orange

VIN: 2022 LUC: $19.89

Distributed by: Déjà Vu Wine Co.

“Aromas of watermelon, strawberry and wet leaves characteristic of Pinot Noir. The palate is round and short. Very easy to drink.” – Emma Fogarty

Hentyfarm

Pinot Noir

Region: Victoria

VIN: 2022 LUC: $24.73

Distributed by: Single Vineyard Sellers

“Earthy fennel on the nose. Elegant and balanced fruit with a savoury palate. Very nice.”

– Michael Frost

O’Leary Walker

Pinot Noir

Region: Adelaide Hills

VIN: 2021 LUC: $21.50

Distributed by: O’Leary Walker

“The nose is typical Pinot: primary red fruit, blueberries, a hint of forest floor and elegant violet florals. The palate follows – juicy, vibrant, bright and succulent.” – Jonathan Leeming

Apricus Hill

Pinot Noir

Region: Denmark WA

VIN: 2022 LUC: $21.50

Distributed by: Single Vineyard Sellers

“Palate is a mix of cherry, strawberry and hints of cedar. Mouthfilling tannins add elegance. Layered and long.” – Christine Ricketts

Devil’s Corner

Resolution Pinot Noir

Region: Tasmania

VIN: 2020 LUC: $23.22

Distributed by: Brown Family Wine Group

“Full flavoured palate of cooked cherry and plum, with sweet spice on the finish. Big acid structure. Hints of blackcurrant.” – Andy Milne

Vavasour

Pinot Noir

Region: Marlborough NZ

VIN: 2020 LUC: $20.00

Distributed by: Déjà Vu Wine Co.

“An unusual sweet and sour nose, with sweet red berry fruit juxtaposing notes of forest floor, wet leaves and earth. The palate follows the notes of the nose.”

– Jonathan Leeming

“Lots of fruit in these wines, without being too overbearing. Acidity was well managed and balanced across the range.”
Andy Milne Brand Manager SouthTrade International
Wine Tasting Review 56 | National Liquor News

Mt Bera Wild & Free

Pinot Noir

Region: Adelaide Hills

VIN: 2020 LUC: $17.20

Distributed by: Single Vineyard Sellers

“Darker colour than others of the lineup. Raspberry nose, fruit-driven oily palate. Good length on finish.” – Nigel Burton

Golden Child Manic

Monday Pinot Noir

Region: Adelaide Hills

VIN: 2022 LUC: $17.74

Distributed by: Déjà Vu Wine Co.

“Milk chocolate note on the palate is alongside macadamias and red currants. Lots of red berries and a touch of violet on the finish.” – Andy Milne

Taylors Estate Label

Pinot Noir

Region: Adelaide Hills

VIN: 2022 LUC: $16.77

Distributed by: Taylors

“Wonderfully bright nose, liquorice, anise, fennel, chamomile, touch of red berries. Palate leads with more fruit, red and black cherry, fennel, violets and touch of white pepper.” – Andy Milne

Anon

Pinot Noir

Region: Tasmania

VIN: 2020 LUC: $15.50

Distributed by: Fogarty Wine Group

“Classic Pinot nose with lovely cherry, forest floor characters, hint of orange peel and clementine. Attractive sour cherry on the palate, with great depth of flavour.” – Ed Peake

“Seems like there is less obvious oak use with these wines. Lower priced range was fruit forward, which suits shoppers.”

Ara Single Estate

Pinot Noir

Region: Marlborough NZ

VIN: 2022 LUC: $12.90

Distributed by: Oatley Fine Wine Merchants

“Nose has wild mushroom and red currant aromas. Palate is full of flavour – mushroom, wood smoke, sweet spice, red berries and black cherry.” –Andy Milne

John Gehrig

Pinot Noir

Region: King Valley

VIN: 2019 LUC: $17.20

Distributed by: John Gehrig

“Full bodied stone fruit, intense on the nose with big palate weight for the varietal. Bold ripe plums, spice and chewy tannins.” – Nick Harris

“Wide variety of wines on show. Some were disappointing with too much sulphur, but others had great perfume and complexity.”

Nigel Burton CEO Burton Family Wines
Christine Ricketts Wine Educator Endeavour Group
LUC under $18 Wine Tasting Review April 2023 | 57

My Beer Dealer: specialising in success

The small group of independent beer stores has just opened its third, and largest, Brisbane outlet - Seamus May hears how a strong beer focus has driven such expansion.

Although My Beer Dealer began as a side project to a bar, it has now grown to become a successful business in its own right.

Matt Emmerson, Co-owner, Retail Manager and Chief Beer Taster explains: “Initially My Beer Dealer started as an attached bottle shop to our mothership Brewski [a beer bar in Petrie Terrace, QLD].

“The concept was simply to have a full range offering but a ‘beer first’ brand approach. It’s what we know best, it felt like a way to stand out in Brisbane where there are a few stand out indies that have a great range of beer, but a wine focused brand.

“It’s been very rewarding seeing our concept evolve from the first shop at 47 square metres into a 148 square metre space.”

In setting out on the My Beer Dealer journey, Emmerson and fellow Coowner, Antoinette Pollock, wanted to be ahead of the craft beer curve and use this as a point of difference to other retailers in the area. Independence, and supporting others with the same ethos, was core to this goal.

“When we launched there was a definite gap in the beer market. The majors were only just dipping their toe in the craft beer segment properly. The My Beer Dealer team are all beer nerds at heart so we wanted to bring the style of bottle shop we’d all seen in cities across the globe into our hometown,” Emmerson said.

“We also wanted to have Queensland’s largest and freshest range of Australian and international craft beer, all refrigerated and 100 per cent independent.

“We’re a small family business and we simply want our dollars to go back to other family businesses, thus the independence stance.”

The sheer range of the brews in the

My Beer Dealer offering is another key drawcard the business has cultivated, helping it connect with adventurous beer drinkers.

“Our biggest differentiator beer wise is our range, it sits between 600650 beers at any one time, and of course, our staff. Our customers love the knowledge and passion from our crew,” Emmerson says.

“We believe we’ve got a unique offering that talks to people who have a curious palate. And that’s everyone really, a lot of them just don’t know it yet.”

And there is more to come with this as well, with My Beer Dealer looking to discuss growth with potential partners and dipping its toe into outof-home marketing.

While the journey has been largely positive, there have still been challenges for the group of stores. Emmerson said supply was one recent difficulty, particularly with international brands.

“We give shipping dates a month leeway with our planning schedules which is crazy, some weeks we have gaps for 20 SKUs, the next week we have 20 SKUs waiting for a spot in the fridges. I’m hoping time heals this problem,” he said.

Another of Emmerson’s concerns right now is for the wider beer industry, so he hopes that retail philosophies like that of My Beer Dealer can help make a difference.

“I am really worried about a lot of the medium to larger sizes breweries around the country. With the majors championing their own brands, a soft market and a lot of deferred excise now being owed to the ATO, it’s not going to take a lot for things to go south quickly,” Emmerson said.

“That’s why I think indies supporting indies is so important. It really is about the survival of burgeoning industry.” ■

58 | National Liquor News Retailer Profile
Antoinette Pollock and Matt Emmerson
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