LOVE IN FULL
COLOUR SCHWARZKOPF PROFESSIONAL’S LATEST CAMPAIGN OFFERS BRIDAL LOOKS AS YOU’VE NEVER SEEN THEM BEFORE, WRITES SHANNON GUSS.
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chwarzkopf Professional is inspiring in its colour capabilities once again, with the ‘Love In Full Colour’ IGORA Royal Campaign, the third iteration of an editorial partnership with Romance Was Born. Recruiting Schwarzkopf Professional ANZ Guest Artists Natalie Anne, David Wieselmann, Dylan Hooper and Cassie Kavalieros, along with National Ambassador and Australian Hairdresser of the year Dee Parker Attwood, to the campaign, the aim was in creative exploration and freedom, as directed by the fashion house and capturing bridal looks without definition for their Forever Bridal shoot. “Our collection, Romance Was Born Forever, has been crafted almost entirely from RWB dead stock and preloved vintage pieces. We’ve created a treasure trove filled with doilies, lace and sequins, and repurposed discarded wedding dresses that are rich in memories to bring out a new-age bridal collection. We love to watch the models change hair colour, dress up, and transform,” explained Anna Plunkett and Luke Sales of Romance Was Born. This dream team came together for the full inspiring shoot, combining their immense talent, experience and accolades into what became this new campaign. Current AHIAs Australian Hairdresser of the Year Dee, who is Artistic Director of Wieselmann salon in Melbourne, worked with the salon’s Owner and Founder David Wieselmann, who boasts nearly five decades of hair industry experience. Social media juggernaut Natalie Anne, AKA the current International Hair Influencer of the Year brought her own important interpretations to style. In colour, educator and colourist Dylan Hooper showcased his talents from backstage work to important salon skills in his work at Kiin, while Cassie Kavalieros from Hair by PHD brought her runway experience to the fashion shoot. 88 INSTYLE
“I’m very inspired by European styles, and now the 80s have made a real comeback. Like fashion, hair trends have a habit of repeating themselves.” DEE PARKER ATTWOOD
Olivera Cirillo boasts over 24 years of experience in the hairdressing industry and in business management, especially in creating editorial bridal collections, with her education work proving pivotal in her part in creating the shoot as an Adviser. The editorial trends – Modern Nostalgia, Floral Wonderful, Magical Whimsy and Ethereal Romantics – of the collection drew from the brand’s use of rich, intense colours and nostalgia. Utilising 140 IGORA Royal shades, the technology was used to highlight the individual beauty of the models with both creativity and quality. The new look IGORA Royal builds on its comprehensive coverage and reliable results with more sustainable packaging and a simplified portfolio. “Brides are often going to go for more subtle changes and look enhancements in their colouring. If they’re going for a natural or enhanced colour, we often add highlights to create some added depth and texture to transform the look or make their existing colour richer,” shared Schwarzkopf Professional Guest Colour Artist Cassie Kavalieros.
