INSTYLE September-October 2021

The Magazine for the Hairdressing Professional

September/October 2021

MIND STRONG TAKE AWAYS FOR PICK ME UPS

LUXE TO GO: THE NEW LUXURY EXPERIENCE

NEW BONDS. STRONGER HAIR. DISCOVER GOLDWELL DUALSENSES BOND PRO.

UNWRAP YOUR DESIRE GHD DESIRE COLLECTION Give into desire this festive season with the ultimate professional styling gift sets, brushed in mesmerising warm pewter tones with emerald-green accessories. #ghdunwrapped

Give the gift of a good hair day, scan the QR code to discover the full range of ghd Christmas gift sets. Available 1 October 2021.

For more information, contact your ghd account manager or phone 1300 443 424.

Video

Y

P

ICRO PIG

M

OLOG

RACTS

TIVE BO AC

NT T E C

TECTIO RO

N

ME

HN

T EX

NICAL TA

UV

www.naturallook.com.au

info@naturallook.

.com.au

www.babylisspro.com.au Video

www.colormebykm.com

INEDIT

EDITORIAL Published By BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 EXECUTIVE CHAIRMAN Simon Grover MANAGING DIRECTOR Craig Hawtin-Butcher craig@intermedia.com.au EDITORIAL AND CREATIVE DIRECTOR Cameron Pine cameron@intermedia.com.au EDITOR Shannon Guss (Gaitz) sgaitz@intermedia.com.au BEAUTY EDITOR AND JOURNALIST Ariana Pezeshki apezeshki@intermedia.com.au CONTRIBUTORS David Wang Daniela Gomez Jo Burgess Isabella Castle Lisa Feleppa NATIONAL SALES DIRECTOR Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Adrian Tipper SUBSCRIPTIONS subscriptions@intermedia.com.au ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected

by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright© 2021 - BHA MEDIA.

W

e are divided and it’s not by choice. The number of challenges we have to face in business has left many of us questioning why we do it and where will we end up. In a business with such reliance on human touch, it’s always going to be complicated, and 2021 has turned up the tension tenfold. While relationships we thought were solid have become fragile and that business forecasting we prided ourselves on has become about as useful as a border pass, we’ve all been left wondering what we won’t gain back and what we will.

We’ve gone from Vegas style celebrations and incentives to ‘very anxious about tomorrow’ and no matter how we spin it, every word we say in such a tormented world can be seen as one sided, judgemental or opinionated, so we must tread carefully.

We are faced with employees whom we love that we have to have awkward conversations with about vaccinations and the ever changing guidelines. Regardless of the outcome, all of these conversations are way beneath our typical brand conversations where our energy was vibrating on a business level before now. Through adversity we’ve learnt to become more aware of our sense of entitlement and how it stems into everything that we do. We can’t take from one without sacrificing the other and it’s never been more true – it’s this sense of perspective that is our true power in getting through this time so whatever yours is I encourage you to harness it on those days you need a little more confidence. We’ve all had to take it in the guts, which is why day after day our energy is drained from the constant emotional mess that has become life in business in 2021. I’ve been beside you as salon owners for 17 years now and we are facing some of the toughest conditions shared, we won’t come through without some kind of agility or creative thinking.

Rest assured, I’m not going to get into a debate about who may be right and wrong and what should be done to move forward, but everything that’s happened in the last 18 months has affected all of us differently. Yes, we all maybe sitting in a slightly different seat but we must not forget about the underlying strength of the human spirit and how being nice to each other will always take us much further than any short-lived opinion, negativity or accusation may. I’ve seen way too much bullying, loaded comments and debates online that, while they may seem harmless, can have often untenable effects on some people, long after the fact. I know it’s hard to digest that life has become so unsure and that helping someone else often involves sacrifice. I agree, it isn’t fair or how it should be, but when what we love is hair, we must not lose sight.

The price we have been selling our experience, our perspective, our knowledge and our expertise at this year is nothing to be proud of but please remember the price of the legacy that we leave cannot be changed. This legacy is what for years we have drilled into our brand and staff and the way we talk to our colleagues. I completely understand while it might not feel like much now, that is still is very real and our character is more visible than ever. Our ‘brand’ is defined by how we run things through good and bad.

It’s not all sombre and inward facing though, we at INSTYLE actually have something really exciting to celebrate and look forward to this November/December with our 35 years anniversary edition. While it hasn’t been a time to really celebrate lately, we are hoping, with open salons across the country by then, to take a positive step into 2022 and to share and celebrate our 35 year tenure in the industry with all of you, including a special session editorial where we will call on many industry leaders. With inclusive spirit we also plan to continue the celebrations through to Hair Festival in 2022, which we can’t wait to roll out with a completely new website launching soon. Secondly, in more good news, our recently launched INSTYLE Style Icons podcast series has hit the airwaves and is available on Spotify, Google or Apple podcasts. Keep up with our socials and the Styleicons newsletter to listen to the latest.

So whether you wake up and wonder where all the good old fashioned values are hiding or when giving was not about receiving or comparing, it’s important to remind ourselves and surround our minds with all the good souls this industry offers us day after day. While there are many things we need to quit on a daily basis, fearing change and living in the past are two things we should start with to help us see change for the better.

I really hope to see you all soon!

Cameron Pine, Editorial and Creative Director

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

INSTYLE 9

HAIR AND BEAUTY

Gift Packs

AUST R

ALIAN

MADE

OWN

&

ED

FP AD

www.naturallook.com.au info@naturallook.com.au

DISCOVER MORE AT NATURALLOOK.COM.AU | INFO@NATURALLOOK.COM.AU | +61 8 8300 1999 | M A D E

I N

A U S T R A L I A

|

A C T I V E

B O T A N I C A L

E X T R A C T S

|

NATURAL LOOK AUSTRALIA

C R U E L T Y

F R E E

|

V E G A N

CONTENTS ON THE COVER 39 54 86

Luxury Feature Goldwell Dualsenses Bond Pro Mental Health in Lockdown

REGULARS 12 UPfront Industry Happenings 56 INhair New Launches 74 The Edit Allison Lazare 75 The Edit Belinda Mills 76 My Way Tania Lonardo 77 My Way Antoinette Scarfo 78 INbeauty Luxury Escape 80 INbeauty Beauty News 92 INsalon Tools and Accessories 95 INbusiness Employment Comtracts 96 INbusiness Facebook for Business 97 INbusiness Emotional Rollercoaster 98 INbusiness Business Insurance

48 40

ONSTAGE 20 ghd Pink Campaign 2021 22 Paul Mitchell Color Outside The Lines 23 Dyson Hair Flyaway Attachment 24 #BOOTLEG PROJECT 25 @instylehairmen 28 Hair Festival 2022

FEATURES 32 Zenz Haircare 34 bhave Turns 10 35 Joico Launches 38 Qiqi 40 Luxury Products 44 Luxury Retail Trends 47 DripIV 48 The All Space 52 INSTYLE Podcast 64 Maurice Meade 66 L’Oréal Professionnel Metal Detox 68 Thiicky 72 De Lorenzo Campaign 82 Dyson V15 83 The Neighbourhood Salon 84 Natural Look LuminArt Professional Colour Cream 88 Schwarzkopf Professional IGORA Royal Campaign 90 Neutral Remedy by Comfortel 94 EVY Professional RESTYLE Hot Brush

20 39x 12

INSTYLE 11

Industry Happenings Photography: Mun Kong Art Direction: Izwan Abdullah Styling: Manfred Lu Video: Venus Oh

Video

DUNGÜD COLLABORATES WITH GUCCI DUNGÜD (THAT’S ‘DONE good’) haircare products have taken over the fashion scene with an ultra-luxe alliance with iconic fashion house Gucci. The Australian brand launched early in 2020 and has since developed an international cult following from hair professionals and the fashion industry. Its on set experience with Gucci only adds to that rapidly growing reputation.

DunGüd prides itself on its gritty, laidback street inspired aesthetic, catering to young, edgy and fashion forward consumers. This aesthetic is delivered 12 INSTYLE

in a styling-focused suite of products, supported with care products such as shampoo and conditioner options, as well as well as original tools such as the Nirvana Treatment, Primer & Second Day Re-Styler Spray.

“This product can be used on wet or dry hair delivering seven key benefits, most notably as a re-styler which is a must have on-set and the first product of its kind, cleaning and restyling the hair simultaneously,” said DunGüd co-founder Phil Taylor. “It’s this combination of performance and

innovation that has seen DunGüd on set with some of the biggest names in fashion, most recently Gucci.”

The Gucci session shoot used this hero product alongside other must-have products from the brand, such as the Dry Cleaner dry shampoo and texture paste, Sideshow styling balm, Stratosphere styling powder and Concrete Jungle matte clay. The editorial looks were created by Singapore based artist Ying Cui, complementing the new Gucci Overture Collection and Gucci Grip Watches for MEN’S FOLIO magazine. www.dungud.com

UPFRONT

CELEBRITY HAIR ARTIST SHANNON JAMES JULIAN WILLIAMS ANNOUNCED AS BASE HAIR AMBASSADOR DAVINES LAUNCH MEN’S GROOMING RANGE LUXE ITALIAN HAIRCARE brand Davines has ushered in a new era with their first shaving line, moving into the men’s grooming sphere with their trademark innovation and sophistication. The suite of three products is titled Pasta & Love.

“For the man who loves to live well and take care of himself, Pasta & Love winks with irony at two of the symbols that most characterise ‘Italian-ness’ in the world: good food and love.

The range ensures a high quality shave, made with excellent sustainable products that enhance your shaving experience,” a brand statement explained.

The new launch is comprised of three products. The PreShaving & Beard Oil is a luxurious moisturising oil, which is made for prepping before shaving or adding shape and softness to dry beards with almond and jojoba oils. Next, the After-Shave & Moisturising Cream is delivered as a soothing cream for reducing redness post-shave or as a daily moisturiser. Formulated with Karite and Babassu butters for hydration, with Alkekengi soothing extract, the product boasts a lightweight, non-greasy texture for routine use. Finally, the Softening Shaving Gel has been developed as a gel to foam formula for a fast, close and gentle shave, as enriched with soothing Alkekengi extract. www.luxconceptsalon.com.au

BEAUTY EXPO AUSTRALIA 2021 POSTPONED TO AUGUST 2022 BEAUTY EXPO AUSTRALIA has been further postponed from its rescheduled October 2021 date to August 20 to 21 2022, due to ongoing COVID restrictions in Sydney and Australia at large. The event will now be back at the ICC Sydney next year.

“For most of us the last few months have been a mix of emotions.

August would normally have seen us gathered together in Sydney, reconnecting with friends and customers and creating new connections. Instead, our thoughts go out to those affected by the current COVID-19 outbreaks,” the event said in a statement.

“After monitoring the unfolding situation in NSW and across the country, and in close consultation with both exhibitors and retailers, it has unfortunately become clear that the current circumstances have made it extremely difficult to confidently and safely plan for the upcoming Beauty Expo Australia event.”

The team at Reed Exhibitions will now move forward in planning the 2022 event to host a platform for vital reconnection, networking and engagement for the beauty industry next year. The team will also be in touch with ticket holders to facilitate refunds. www.beautyexpoaustralia.com.au

BASE HAIR EXTENSIONS have named their first ever ambassador, announcing celebrity hairdresser, art director and editorial expert Shannon James Julian Williams as a new part of the Base Hair family.

Base Hair offer a new frontier in hair extensions as a newly launched brand that just celebrated their first anniversary. They have developed a following of celebrities and influencers in their clientele including Tammy Hembrow, Emilee Hembrow, Jessika Power, Tamara Joy, Mariam Rod and The Veronicas. The brand specialises in 30-inch and customised hair extensions, offering clients and professionals flexibility in their hair and styling.

The partnership with Shannon was a natural pairing, as Shannon James Julian Williams is also a favourite of the stars. He has styled the hair of celebrities such as Margot Robbie, Danni Minogue, Nicole Trunfio, Elsa Pataky and The Veronicas, and created looks for the pages of Vogue, Harper’s BAZAAR, Grazia, Elle Australia and more. Colloquially called the Hair God, he also boasts tens of thousands of Instagram followers where he shows off his voluminous looks to his many fans.

In this partnership, Base Hair and Shannon James Julian Williams will offer complimentary and regular how-to tutorials, hair extension maintenance guides, industry insights and more. www.basehairextensions.com

APOTECARI LAUNCH ‘MY HAIR ANALYSIS’ TOOL WELCOME MY HAIR Analysis for Business from Apotecari, a dual client analyser and product selector that builds sales for salons and elevates relationships with clients.

The savvy modern tool saves time and provides clarity around hair vitamins and supplements. The tool dynamically integrates the lifestyle, hair condition, goals and diet of the client to provide a hair score and supplement recommendation in real time.

These scores are backed by a naturopath and trichologist as recommended for both men and women of any age and hair condition.

This new experience helps in the retail sphere by recommending truly tailored products for clients, improving their experience and business acumen all in one.

The tool is designed for use face-to-face or consulting over the phone, offering online flexibility that extends the service and purchase capabilities and is especially necessary at this time.

The process is under three minutes for the score, and the team can then prepare the purchase and catered product for the client. My Hair Analysis is free to Apotecari Video stockists and to celebrate the launch of the tool, $350 worth of bonus stock is available with each purchase of the brand’s My Hair Analysis Kit. apotecari.com.au/my-hair-analysis-a-new-client-experience/ INSTYLE 13

UPFRONT

JOICO SHOWCASE PINK INITIATIVES TO SUPPORT BREAST CANCER RESEARCH IN OCTOBER THE SALON INDUSTRY continues to rally around the cause of breast cancer awareness and research, with Joico spearheading initiatives through October that make up their pink campaign, partnering again with the National Breast Cancer Foundation (NBCF).

In this initiative, for every tube of Joico Color Intensity Pink Shades in Rose Gold, Blush, Rose, Hot Kiss, Soft Pink, Hot Pink and Pink, ordered through September and October by professional hair salons, Joico will proudly donate $1 to NBCF. “We are so honoured to be partnering with NBCF for the month of October. We hope that people can show their support and help NBCF reach their target of Zero Deaths by 2030,” said Joico spokesperson, Kylie McLeod.

Joico has also partnered with Foil Me, donating products to their #LoveLivesHere Pink Pack, which encourage donations to the cause.

Contributing further to the initiative, Joico will be supporting salons and their clients through a range of in-salon initiatives to encourage engagement and donations, such as inspiring hair salons to transform their salons into fully pink spaces through the month of October and sharing these salon looks with the tags @joicoaustralianz and #ZEROBY2030 for crucial exposure to the initiative. www.joico.com

AUSNZ HAIRDRESSERS INCLUDED IN 2022 INTERNATIONAL HAIRDRESSING AWARDS PRE-NOMINEES CONGRATULATIONS TO THE Australian and New Zealand hairdressers and teams that have been selected for the 2022 International Hairdressing Awards Pre-Nominees.

Pre-nominations are required to participate in International Hairdresser of the Year and International Artistic Team of the Year categories, while the remaining categories – Best International Men’s Collection, Best International Women’s Collection and Best International Avant-Garde Collection – are open to every hairdresser who upload their photographic entries.

The Australian and New Zealand hairdressers who have been invited to submit for these categories are Australia’s Jamie Furlan and Dee Parker Attwood as well as New Zealand’s Danny Pato and Kylie Hayes in the category of International Hairdresser of the Year. In the category of International Artistic Team of the Year, Australia’s Masci Art Team and SJ Establishment has been have been pre-nominated.

The entry process is currently open until January 10 2022, after which the judging panel, comprised of five renowned and still to be announced international hairdressers, will vote and finalists will be announced on February 13. The winners in the five categories will be revealed among the fifteen finalists in 2022 in an innovative ceremony format. www.ihawards.com/news/article/201#article

WELLA ANNOUNCES NEW ANZ GENERAL MANAGER

PIIQ SHOWCASES THE FUTURE OF SALON TECHNOLOGY THE PIIQ SMART salon mirror aims to create both happier clients and more salon profits, as the industry’s first purpose-designed smart mirror technology. The innovation means you can impress your clients with an exciting multidimensional consultation experience, which will in turn elevate in-salon treatments and retail sales with personalised recommendations delivered straight to your client.

With Piiq, salon employees can offer retail without having to actively sell, and clients can rebook with ease and get creative with ground breaking AR technology that lets them try on colours virtually and even analyses their face shape to recommend new styles.

Piiq also boasts with no upfront costs and an affordable monthly subscription, built with the intention of helping salons thrive. www.piiqdigital.com 14 INSTYLE

BIG CHANGES ARE happening at Wella ANZ, with General Manger for the region Max Amen moving to London to become General Manager for the brand in UK and Ireland after three years in the ANZ position, from October 1 2021. In his stead Guillaume Cantelou will return to the family to assume the role for ANZ. Guillaume offers fifteen years of experience in the beauty industry, spending the last three years as Chief Executive Officer at EuroWipes, an emerging French company specialising in hygiene and beauty products as part of the ANJAC Group, a European leader in health and beauty manufacturing. He has spent most of his career with Wella and across leading organisations within Procter & Gamble and COTY across multiple categories and channels in Europe.

“Guillaume is a professional and retail beauty expert who will bring energy to continue growing the Wella Australia & New Zealand business together with customers and partners,” Max said. “Guillaume is currently based in Paris, and will relocate with his family to Sydney. Throughout the coming weeks, I will work closely with Guillaume to ensure a smooth transition. Rest assured we remain committed to supporting our Wella family and making it stronger than ever.” www.wella.com

UPFRONT

WILLOMINA SALON JOINS KAO SALON DIVISION SYDNEY’S WILLOMINA SALON and Kao Salon Division have joined forces, with the luxury salon and renowned product company forming an important partnership.

Willomina is owned by Chris and Kass Hunter and located in Woollahra, and is known as a specialist salon in both women’s and men’s styling for a clientele that includes media and influencers and is set in a raw industrial aesthetic. This salon brand will now be elevated with an offering of Goldwell colour and KMS styling products.

“We’re thrilled to have Willomina partner with Kao Salon Division. Chris Hunter has a clear vision for this salon and a great

team around him. We look forward to being on the journey with Willomina as the salon continues its growth into the future,” said Justin Anderson, General Manager Kao Salon Division.

The partnership is pivotal to Willomina’s extreme creative colour focus, with Goldwell’s technology allowing them to create a myriad of fashion trends. The brand’s core Topchic and Colorance lines and patented technology of colour morphing and direct dye additives in @Pure Pigments offers new and significant colour opportunities to the salon.

“When we decided to look at all the colour brands on the market and what would suit WILLOMINA the best, Goldwell and KMS was a cut above the rest,” said Chris Hunter, Owner of Willomina. “The pure quality of the Goldwell colour range was more than enough to convince us to become a salon partner, but it just so happened we were aligning with KMS too. We have a very strong cutting and styling ethos at WILLOMINA and needed a range of products that would really highlight that.”

“The Kao Australia team are also a bunch of legends. Working with a big brand can sometimes be daunting, but they really treat you like an individual salon, not just another account.”

Chris will continue to innovate in salon and beyond, with a new education initiative titled CoMMMunity Events that features sessions from leading hairdressers around the country expressing their creativity in intimate education settings. www.kaosalondivision.com

www.kitomba.co m

INSTYLE 15

UPFRONT

AUSTRALIAN HAIR INDUSTRY AWARDS (BUSINESS) NAME 2021 FINALISTS THE AUSTRALIAN HAIR Industry Awards (Business) have announced their 2021 finalists, with an extensive list unveiled to social media and providing a moment of celebration in an ongoing difficult time for the hair industry and country at large.

The 2021 awards marked the largest number of entries ever received in AHIA history, with the Salon Team, Salon Newcomer, QLD State Salon, Salon Design and Business Director/Owner categories particularly receiving an unprecedented number of entries.

Brand partners to the awards, which have been in operation since 2014, include EVY, Timely, Wella, L’Oréal, Salon Lane, Excellent Edges, Revlon, Redken, Zing Project, Schwarzkopf, Shortcuts, Sustainable Salons, Kitomba, KMS, Goldwell, Private Label Dynamics, Hot Tools and DNA. The esteemed judging panel consists of Charles Marcus (Canada), Ruth Hunsley (UK), Anna O’Gorman, Faye Murry, Julie BellingerGibb (UK), Julie Cross, Narelle Lancaster, Bianca Boulden and Alexandra Bilisi (Switzerland) as well as media including Nicole Healy of Melbourne Hair Blogger, Samantha McMeekin of Beautyheaven, freelance beauty journalist Amy Starr, Louise May of Hair Biz and Clare Lamberth of Beauty Biz. “What a line-up of entries! I’ve been so impressed with the quality and how many amazing submissions there were this

year,” said Ruth Browne, Box Hill Institute. “It is refreshing to see how many salons are going well despite these challenging times, working together as a team and looking after their staff with a determination I have never seen before.”

“What an incredible standard all of the entries were. It was not easy judging, that is for sure! I was so impressed and so excited for our industry and the people choosing this industry as a career, it sure is in good hands! It was such an honour to be involved,” added Julie Cross.

Titles such as Australian Wholesaler of the Year, sponsored

by Private Label Dynamics, and Australian Salon of the Year, sponsored by Mocha, will be announced on the night as determined through highest overall votes and points from state winners. The Special Recognition Award, sponsored by L’Oréal Professionnel, and the Hall Of Fame and Vidal Sassoon Humanitarian of the Year, sponsored by Mocha Group, will also be announced on the night.

All winners will be announced at the 2021 AHIA Business Gala Night on Sunday November 28 at the Gold Coast Convention and Exhibition Centre.

See all the finalists at www.styleicons.com.au

WILDE BY OSCAR INTRODUCE LEMON MYRTLE AND HEMP SEED MOISTURE REVIVE OIL WELCOME THE LEMON Myrtle and Hemp Seed Moisture Revive Oil by WILDE by Oscar, expanding the range within the brand’s core value to revitalise hair through the power of both nature and science.

The product is all-inclusive and can be used on any and every hair type to resurrect, smooth, nourish and hydrate hair, and as a finishing product in styling.

The technology is built with two dynamic hero ingredients of Hemp Seed grown in the hills surrounding Byron Bay on Oscar Cullinan’s farm and sustainably sourced, Australian lemon myrtle.

Both combine to imbue the hair with amino acids, antioxidants like vitamins A, C, & E, sources of lutein and folate and essential minerals such as Zinc, Magnesium, and Calcium.

These components fight frizz and dryness, control premature ageing and strengthen the hair.

The Moisture Revive Oil is exclusively available to purchase in all Oscar Oscar Salon locations along with the rest of the current WILDE range. www.oscaroscar.com.au 16 INSTYLE

AUSTRALIAN MODERN BARBER AWARDS NAME FINALISTS THE INAUGURAL AUSTRALIAN Modern Barber Awards (AMBA) have an important update, announcing their 2021 finalists and shining a deserved spotlight on talent in men’s hair.

AMBA currently consists of 13 categories, with titles such as the AMBA Barber of the Year and the AMBA Barber Business of the Year becoming pinnacle awards in the industry, as created by Mocha Group.

The awards have been judged by an independent panel of judges including media, PR and business experts, national and international barbering icons and specialists in the barbering industry. The panel includes Sofie Pok (USA), Nieves Almarez (USA) and Rob and Leen, the Schorem Barbers (NL).

Sponsors in the awards consist of The Barbiere Company, Wahl Professional, Milkman Grooming Co, American Crew, Schwarzkopf Professional, The Male Tools and Co, Depot, Shortcuts, Excellent Edges, Babyliss Pro and Andis, and the official after party sponsored by Hair Co. The awards will be announced at the first AMBA gala event in Melbourne at the Plaza Ballroom, currently scheduled for Monday December 6 with the afterpary at The George on Collins. COVID-permitting, it will be a night of worthy celebration for this significant industry.

See all the finalists at www.styleicons.com.au

FOIL ME DEBUT BCR COLLECTION FOIL ME HAS released the BCR Collection out into the market, supporting their 2021 Pink October campaign, titled #LoveLivesHere, and raising funds and awareness to fight breast cancer.

Foil Me will donate $1 from the sale of every box of the BCR Collection to the National Breast Cancer Foundation (NBCF) to help achieve their mission of Zero Deaths from breast cancer by 2030.

The collection is designed with watercolour roses and is available as of this month, with the brand’s signature embossing and hand-illustrated pink roses by Foil Me’s Creative Director and Co-Founder, Emily Ciardiello, and graphic designer, Chelsea Winter, elevating the design.

The flower is hand drawn based on a rose from Sheree Knobel’s tree, planted in memory of her sister, Melanie Callow, who died from cancer in 2015, and becoming a particularly poignant symbol.

Foil Me are also running a donation page, where the first 100 donations over $100 will receive a #LoveLivesHere Pink Pack, which includes prizes from brand partners including Bracegirdles, Orla and Rose, The Nourishing Body Co., The Card Network, Joico, Juuce and Adelaide Warehousing Distribution Services (AWDS).

The brand will also award a fully paid salon dinner at a restaurant to the salon that shows their spirit and represents the cause best, whether at salon or at home, on Pink Day, October 22. This winning salon will also win a day long Shadowing Program with Redken Educator, AAFW hairdresser, Australian Foil Me Ambassador and owner of Bixie Colour, Sheree Knobel, worth $1400. The runners-up will have the opportunity to win one of 20 $50 Pamper Cards by The Card Network. www.foilme.com.au

CHRISTOPHE ROBIN UNVEIL REBRAND WELCOME WHAT CHRISTOPHE Robin are calling a “new era” and updated “visual identity”, which will see the 20 year legacy of the brand innovated, while its core values of care and artistry, as well as its important legacy, are maintained.

The brand refresh launched in September and follows two decades of trailblazing hair and scalp formulas, as created by Christophe Robin himself, celebrity and consumer fanfare and international success, all predicated on the use of highly concentrated yet gentle formulas powered by precious natural-origin ingredients. The products have always been free from silicones, parabens and SLS, winning acclaim from consumers and professionals for this bold way of thinking.

This will be Christophe Robin’s first ever brand refresh, updating the packaging with a classic, sophisticated design that also improves functionality. Products will be more easily identifiable and boast a smaller carbon footprint, with all products to become plastic neutral, achieved with a partnership with rePurpose Global. Even the logo has been slightly reworked to offer more modernity, visibility, and ease of reading, and the brand name as has been refreshed and capitalised to add impact and include its Parisian heritage and birthplace.

The updated design is white with a soft matte finish for consistency, with a gentle tonal refresh that showcases emblematic coloured stripes to easily differentiate between ranges, complemented by matching coloured caps. Conditioners will now be in tube format as another mark of product distinction. The rebrand will also give back to the planet and the environment.

“For every product we sell, we will donate a percentage towards collecting and recycling the equivalent amount of plastic waste used in our packaging and operations to achieve a Net Zero Plastic Footprint with certification,” the brand said.

The formulas within the ranges remain unchanged, while some products will be discontinued to Video make room for future innovations. www.mcmimports.com.au

Which ‘Plex are you using?

Take the TrichoPlex challenge for just $69 You may just get a surprise and save yourself some money!

EVALUATION

KIT JUST

$69

Your Colour and Lightening Peace of Mind

02 9489 7776 sales@trichovedic.com.au www.trichovedic.com.au trichovedic.com.au www.facebook.com/trichovedic trichovedic www.instagram.com/trichovedic/ @trichovedic

INSTYLE 17

Video

www.silverbullethair.com.au

ONSTAGE

ESSENTIAL

CHECK

GHD’S 2021 PINK CAMPAIGN EVOKES REAL AND TRAGIC STORIES AND UTILISES THE BRAND’S ALWAYS PHILANTHROPIC SPIRIT TO SPREAD ITS CRUCIAL MESSAGE AND MAKE A REAL DIFFERENCE, WRITES SHANNON GUSS.

G

hd’s latest pink campaign has landed, building on their important message to “Take Control Now” in 2021 and continuing the mantra to tell clients to check their breasts in the fight against breast cancer. Additionally, as always in this long-running and storied partnership, $20 from every pink limited edition purchase goes to the National Breast Cancer Foundation.

The partnership and campaign is in its 17th year, adding to $20 million already raised globally for breast cancer charities in this longstanding initiative. In this year’s campaign the brand partnered with eight muses to communicate the significance of self-checking for yourself and your loved ones. Every tool in the limited edition collection contains the messaging ‘TAKE CONTROL NOW’, as a regular reminder to check every month.

In the campaign, ghd invited four women who have never self-checked to 20 INSTYLE

engage with the stories of those that have been affected by breast cancer, becoming a crucial reminder around the importance of checking on a regular basis. The stories were shared by four ghd muses, Lesley, whose daughter Hatti has breast cancer, Asad, whose wife Sania has breast cancer, Medina, whose younger sister Nadia has breast cancer, and Jen, who has been living with breast cancer for ten years.

Interacting with these stories in such a way transformed the views of the women who had never self-checked in a powerful way, sparking a commitment to self-check.

The messaging and initiative is pivotal and emotional, as attested to by ghd Creative Artists Sheree Knobel of Bixie Colour, who has a tragically close connection to the cause.

“I think all of us can say that we know someone who has been affected by cancer.

For me, we lost my younger sister to cancer six years ago. Pink actually happened to be her favourite colour, so I decided to colour

my hair pink in her honour for the last five years every pink week,” Sheree shared.

“Personally, doing this made me feel closer to her while I tried to heal. I realised that I had a voice within our community and could use my reach within the hair industry to support campaigns such as Breast Cancer Awareness Week and raise funds that would help in one day finding a cure. Collaborating with ghd not only enriches our platform at Bixie in educating others, it also helps us to raise more funds than we could ever dream of alone. The pink collection is a wonderful initiative, and I couldn’t be prouder to be aligned with a company that cares for a cause so close to my heart.”

The campaign aims to help reduce worrying stats around breast cancer nationally and globally. 20,000 Australians are diagnosed with breast cancer each year and one in seven women are diagnosed with breast cancer in their lifetime. However, only one in two women

ONSTAGE

regularly check their breasts for signs of breast cancer. Messaging in the products, campaign and in salons hopes to change those stats for the better.

“The pink collection by ghd is a great tool in helping to start the conversation about breast cancer awareness. As a team, my staff and I spoke about how we can engage with our clientele to get involved, and what talking points we could use to start the conversation.

We hope that these conversations would have a domino-type effect, leading more women to talk to their mums, their sisters, their friends and their loved ones about this devastating affliction, and what they can do to prevent it,” Sheree said.

“There certainly is a huge wow factor when you pull out a pink ghd tool, every girl loves pink and it’s an exciting and colourful tool we use to open the door and begin chatting about this cause. Talking about the ghd pink range and Breast Cancer Awareness Week allows us to engage with the clients about what they can do to help,

“The pink collection by ghd is a great tool in helping to start the conversation about breast cancer awareness. As a team, my staff and I spoke about how we can engage with our clientele to get involved, and what talking points we could use to start the conversation."

SHEREE KNOBEL

including buying an item from the pink collection themselves, with part of the proceeds from each sale going to the NBCF,” she continued. “It’s such a nice gift filled with so much meaning, they absolutely just fly off the shelf. We also have flyers within the salon teaching how to properly conduct self-checks and post these across our socials to help spread the word.”

The pink range for 2021 is trending rose pink and includes the ghd platinum+ styler, ghd gold® styler and ghd helios™ professional hairdryer, all with the

campaign messaging and the brand’s renowned innovative technology.

A stand out on the retail shelf or the bathroom cabinet, these tools are more than just their must-have colour, with such a vital message on the tools, in the campaign and in the longstanding essence that is the ghd pink campaign. Support this important cause and start spreading the words ‘Take Control Now’ to your clients.

For more information visit ghdhair.com/au and follow @ghdhair_anz, #takecontrolnow and #ghdpink

Video

INSTYLE 21

ONSTAGE

COTL 2021 PAUL MITCHELL’S COLOR OUTSIDE THE LINES COMPETITION IS BACK FOR 2021, AND YOU JUST NEED A DIGITAL CAMERA AND A WHOLE LOT OF CREATIVITY TO ENTER.

C

reativity is the name of the game in Paul Mitchell’s Color Outside the Lines competition and the platform is back for 2021 to reignite that sense of colour and artistry.

The competition has returned for its sixth annual outing, hosted by the exclusive distributors of Paul Mitchell Professional Hair Color for Australia, Three Six Five Salon Group, and run on social media. The competition invites hairdressers to create beautiful, commercial, trending hair looks to win from a prize pool valued at over $9000. Salons can also highlight their skills and knowledge, break their routine, try out new concepts and have a little fun with colour, making it an opportunity not to be missed.

“We continue to be amazed by the growing interest in this competition. We love the creative energy Color Outside the Lines brings to the salon, and we know this gives our colourists an amazing platform to profile their incredible work,” said John Pizzey, CEO of Three Six Five Salon Group, noting that there were 1200 entries in 2020 and anticipating an even bigger turnout.

“I was so excited to win the 2020 Color Outside the Lines competition. It’s not often that we as hairdressers are recognised for our efforts, and I have really enjoyed sharing this accolade with my salon guests,” shared last year’s victor Jessica Clarke of Jessica Anne Hair.

To enter, hairdressers must photograph their salon looks and upload them to Instagram under the competition guidelines, 22 INSTYLE

with nothing but a willing model and digital camera (with a healthy dose of talent) necessary. The competition is open to all Australian hairdressers and allows for entrants to use Paul Mitchell Professional Color and styling products to create their submissions. If the salon or individual stylist does not stock Paul Mitchell Professional Color products, they can still participate by purchasing a competition colour sample pack.

The entry process is already open and closes on October 31 2021, with entrants encouraged to submit multiple entries to be judged by a panel of industry experts. The finalists will be chosen from across the states.

“We can’t wait to see how this year’s competition unfolds,” John said. “It’s going to be fun deciding who will be the 2021 Color Outside the Lines winner with so many incredible artists out there.”

The prize pool is immense and includes a $1500 cash prizes for first place, as well as social media and media exposure and a trophy. Second place will receive these perks with $500, while third place will also gain these prizes at $300.

The top five state finalists for VIC/TAS, SA/WA, NSW and QLD will receive a certificate of recognition and $300 Paul Mitchell prize pack, while the top ten national finalists will receive a $500 prize and certificate as well.

With that, good luck and start colouring!

For more information visit www.365salongroup.com/pages/cotlaus

ONSTAGE

LET’S FLYAWAY DYSON’S NEW FLYAWAY ATTACHMENT IS THE NEW ULTIMATE WEAPON FOR HAIRDRESSERS BATTLING FRIZZ, WRITES ARIANA PEZESHKI.

D

yson has unveiled a brand new hair attachment in their already incredible lineup of hair tools. The Dyson Supersonic™ Flyaway attachment is the new tool developed specifically for the Dyson Supersonic™ hairdryer to effectively hide pesky flyaways without the use of extreme heat and equipping stylists with a smoothing tool for all hair types.

The Coanda effect phenomenon was first introduced and engineered for styling within the Dyson Airwrap™ styler in 2018 and now anchors this new technology. The Coanda effect harnesses the power of air flow to attract short hairs from breakage to the back and lift longer hairs to the front, effectively pushing flyaways out of sight while enhancing natural hair shine.

For a salon standard smooth finish, Dyson’s engineers have mechanised a professional stylists’ technique. To celebrate the momentous milestone, Dyson hosted a virtual briefing for the media to announce the news to consumers and professionals. Dyson Communications Lead, Tom Cherrill, hosted the briefing and introduced the exciting new innovation created by Dyson engineers. Education Manager for the beauty category across Australia and New Zealand, James Kavanagh, demonstrated how to use the new Flyaway attachment.

“The Flyaway attachment is built from frustration. After doing a study across Australia and New Zealand, we know that 95 per cent of women feel more confident when their hair looks smoother, silkier, and shinier. However, there’s never been an innovation that focuses on flyaways,” James said.

“Women tend to either use a straightening iron to compress and flatten those flyaways and they would then use a wet line product such as a hairspray which again can cause damage because they can contain high levels of alcohol.”

When demonstrating how to use the attachment on a model, James showcased how the Flyaway attachment captures the hair with its unique elephant trunk shape to smooth flyaways without any product.

“With a medium velocity and medium heat, work down the tres of hair remembering that the Flyaway attachment and Coanda effect brings the healthy tres of hair to the crescent barrel shape of the tool, while the second jet of air will push the flyaways underneath the healthy layer of hair mimicking what a hairdresser would do with the skill level of using a concentrating nozzle a direction of airflow and a rotating motion with the brush,” James said.

The model’s hair was visibly smoother with no sign of flyaways while maintaining texture and body throughout the hair.

Design Engineer Janette Pang then carried on the presentation to speak about hair heritage and how the tool is engineered to deliver a spectrum of styles for different hair types. Dyson’s mission is to solve problems that others ignore and the brand has utilised 1.14 billion individual pieces of professional styling data, captured from over 10,000 hours of professional stylist trials, observing more than 420 stylists across 80 salons around the world.

“The Flyaway attachment is engineered to deliver a salon smooth finish without the need for extreme heat achieving that final fix to bring a salon standard to everyday

users by rethinking the Coanda effect,” Janette said.

When creating the Flyaway attachment, engineers observed stylists while using a round brush and blow dryer on their clients to manage and smooth stray hairs. They aimed to recreate the same salon standard of a sleek and smooth finish for self-stylers all while, managing extreme heat to protect hair follicles. Consumers and professionals normally reach for styling solutions like straighteners with fixed plates and extreme heat to smooth out flyaways, exposing hair to unnecessary heat while increasing the risk of preventable damage leading to breakage and in turn perpetuating the prevalence of additional flyaways. Dyson’s Flyaway tool seeks to put an end to this cycle and instead introduce this powerful new attachment that can be used as a healthy hair alternative by professionals and consumers.

The Dyson Supersonic Flyaway attachment is fully compatible with existing models of the Dyson Supersonic™ hairdryer and is now available in Australia.

For more information visit www.dyson.com.au

Video

INSTYLE 23

ONSTAGE

#BOOTLEG A NEW EDUCATION INITIATIVE FROM NATHAN YIP AND JAKE PUTAN IS PUTTING COMMUNITY VALUES FIRST IN EDUCATION AND REDEFINING HOW WE LOOK AT THE INDUSTRY AT LARGE.

G

et to know the #BOOTLEG PROJECT, a hair education initiative from founders Nathan Yip and Jake Putan with the help of Carl Reeves that is collaboration focused and community driven. The format sees inspiring hair professionals sharing talent and stories in intimate settings, both live and online.

The first event was launched in Brisbane in April this year, congregating 50 hairdressers and barbers in a barbershop for a night of cutting, styling and networking. The event broke down conventional ideas around gender, business, technique and limiting belief systems.

“What came from the night was beautiful, raw and authentic, hair in fact became secondary to the message of community,” Nathan said. “With out knowing it we created the start of a movement that we are now carrying on as a vehicle to share our message of community and change. The main aim of the #BOOTLEG PROJECT now is to blur lines between hairdresser and barber as we believe we are all cutting hair, we want to break down dated gender paradigms in terms of technique and pricing and above all have fun with our peers in a safe and nurturing environment.”

Another instalment was an online live variation of the event, due to COVID restrictions, prompting an interactive conversation with hairdressing community members sharing their insights and talent through the screen. The team aim to bring more of these events to life in the next phase of the initiative, within in-person or online platforms as restrictions allow.

“It was so great to tune in to Nathan Yip and Jake Putan chat about community and collaboration over competition,” shared Nadine Johns-Alcock, Global Head of Education for Showpony. “Nathan and Jake created an open space to openly and positively discuss the many joys they have experienced in our dynamic industry, while being honest about how difficult it has been to create a work life balance that helps them to spend time with family, create the life they have dreamed of, and, for Nathan, spend precious time with his growing family. It was refreshing to see these guys share their ideas for the possibility of creating a future hairdressing industry that allows us all to achieve our own unique goals.” #BOOTLEG PROJECT will also take over the Barber Hub at Hair Festival 2022 to bring their skills and sense of community to the epicentre of hair next year. Up and coming and renowned artists will take to the hub on behalf of the initiative.

“Our mission is to blur the division between hairdresser and barber and create change in the industry surrounding business practices, connection and community,” the team said. “We want to start positive conversations to ignite and connect Video our amazing industries of hair transformation.”

Be a part of the movement.

Follow www.instagram.com/bootleg.project 24 INSTYLE

ONSTAGE

A MAN'S WORLD

INSTYLE MAGAZINE HAS PUBLISHED AN ANNUAL MEN’S FEATURE FOR THE PAST 10 YEARS AND DUE TO POPULAR DEMAND, WE’VE LAUNCHED A MEN’S INSTAGRAM TO FURTHER PROPEL THIS CATEGORY ACROSS REGULAR PRINT AND ONLINE CONTENT. FOLLOW @INSTYLEHAIRMEN FOR THE AUTHORITY IN MEN’S HAIR, BARBERING AND GROOMING.

T

he best of men’s style is not just found between the pages of a glossy magazine, we’ve kept up with its fast moving aesthetic across digital and now present you with the ultimate place to find and network with like-minded hairdressers.

Instagram has changed the rules of the style game, especially for the men’s category, which is growing exponentially.

This is the age of the #tag and #instylehairmen is jumping on board. Hit us up and tag us using your top #menshair and #barber hashtags and join our new community. Plus give your work the chance of being shared across our social platforms.

Trends are no longer ruled by designers on fashion runways or style icons in magazine editorials, many of the biggest trends start in the salon or the barber shop.

Inspiration is now available from your daily surroundings and a big part of this is

bringing the latest to life on social media.

We at @instylehairmag believe in the free expression of independent bloggers, stylists, barbers and style consultants who freely share their fashion ideas with anyone willing to look for them.

Our aim at @instylehairmen is to use our vast experience and network across @instylehairmag and make your job easier by featuring the best of the best in style and inspiration from across the globe.

Our aim is not just to feature hair either, it’s also to showcase regular guys with an incredibly stylish wardrobe or signature look gentlemen from the fashion industry, photographers, online clothing brands and lifestyle and beauty companies.

Grooming brands, barber brands, hair brands will all unite at @instylehairmen as it becomes the industry’s most reliable source of news and men’s focused content.

INSTYLE 25

Shop. Learn. Compete. Connect

Get your tickets now BROUGHT TO YOU BY:

SUPPORTED BY:

NEW DATES SUNDAY 12 & MONDAY 13 JUNE 2022 CARRIAGEWORKS SYDNEY hairfestival.com.au Video

@HairFestivalAustralia @hair_festival

Shop. Learn. Compete. Connect 28 INSTYLE

Video

ONSTAGE

EYE ON 2022 WE SPOKE TO SOME HAIR LEGENDS AND BRANDS ABOUT WHAT THEY’RE LOOKING FORWARD TO ABOUT HAIR FESTIVAL 2022 – CAN YOU TELL WE’RE COUNTING DOWN?

A

fter delays due to COVID-19 through 2021, Hair Festival will debut over the June long weekend of Sunday and Monday June 12 and 13 2022, and we can’t wait for a weekend filled with launches, innovations, education and prime networking opportunities.

The event will include the MarketPlace of innovations, which remains free for all industry professionals, as well as individual Festival education sessions, thought leadership and business innovation in Realtalk, live skill competitions and the much anticipated Festival Wonderland With all that in store, we asked renowned brands and hair industry members to help us with the wait and tell us what they’re looking ahead to for the event, and even offer us some exclusive insights into what you can expect from these innovators and educators.

Remember to register, keep an eye on social media and have the date firmly circled in your diary. Until then, here are some things you can pencil in as must-see elements of Hair Festival 2022.

PILOROO “Piloroo is really excited for Hair Festival 2022. Piloroo will be showcasing our brand new and improved website. You can now post all your education needs or request trained assistants to help grow your salon business. We are super excited to showcase our ‘Events Package’ where you can search and book tickets for virtual or face to face all education events Australia wide. We can’t wait to see all our friends and industry icons under one roof again, and immerse ourselves into a world of creativity and technology and knowledge.”

KITOMBA “We love that we get to see so many of our customers and partners, and create new relationships with others in the industry.

We can’t wait to show everyone our latest features and how Kitomba can help you be more successful!”

AREA ACADEMY “The thing I’m looking forward to most at Hair Festival is the opportunity to connect and reconnect with industry peers and friends. It’s going to be an amazing weekend of networking, learning and, most importantly, fun! We will be there sharing insights into all things men’s hair and personal development - we pride our barbering education on being totally hairdresser friendly so please find us and say hello!”

SHARON BLAIN “I cannot wait for the hair industry to come together again and to share the love of our craft. I have missed our wonderful and connected hair community and this epic reunion has never been more deserved. I will be unveiling my new game-changing hot tool, The Elevate Pro Styler. It creates crazy gorgeous air in the hair. Think real lasting volume with just one click. Your styling life will be so much easier with this one-ofkind tool. See first-hand my new education website – the ultimate online learning environment where you can explode your styling game and become the hairstylist you have always dreamed of. To all TAFE and Colleges, the team at The Craft has been busy developing the most mind-blowing CERT IV qualifications to ever hit Australia. Come check it out. See you at Hair Festival!”

EASY HAIR PTY LTD “The most exciting thing for me about the upcoming new Hair Festival is to meet and speak to some of Australia’s most creative hairdressers and salon owners and especially those that share my passion for reduced chemical toxins in our workplace with a view to a healthier work environment. This is one of the most rewarding aspects of what I do. Inside a typical salon, hairdressers and their clients are exposed to some of the most toxic chemicals including Formaldehyde.

Our motto is ‘health matters to everyone’.

One good thing that has come out of the pandemic is the defined shift toward health awareness and making better choices for

our futures. We’ve got very exciting new products to show off next June – such as our organic Charcoal Bleach (Black Lightening Cream), XDefender, a triple action organic bond builder, Organethic Pure Care, a new gel semi colour, extensions of our wellness range and more.

JANE BARRETT, CEO, PIVOT POINT AUSTRALIA “I can’t wait to be back together as a community where we can connect, learn and celebrate our craft. We have so much to share; our National Education Team will be showcasing a series of creative looks in hair cutting, long hair styling and barbering, all using a systems approach that gives you the foundation to grow as a creative artist.”

APOTECARI “Hair Festival and Wonderland is so much more than just an event. It represents growth and renewal and, after a tired two years, will unite an entire industry in the way that only face-to-face interaction can.

We most look forward to seeing inspiration come to life through the crowd, with the discovery of new concepts, resurrected motivation, and reconnection. Apotecari is excited to share our latest with the hair world - an online diagnostic tool that reveals how one’s hair and scalp quality scores, and exactly what to do to improve it. With a naturopath and trichologist backed recommendation per client, it’s over to you to elevate the future quality of their hair and scalp using our hair vitamin formulations and outer acts of nurture.”

MONIQUE AND PAUL MCMAHON, DIRECTORS - MCM IMPORTS “We can’t wait to see everyone under one roof again! It’s been so long since we’ve been able to get together and be inspired as a collective - by the creativity, people, education and products that bring our incredible industry to life. We’re going to soak it up all weekend long! We’ll be bringing all the MCM brands to the Festival - Ibiza Hair Tools, Christophe Robin, ANTI Collective plus Hair Vac. To make sure no one misses out, we’ve scheduled four live demos of the Famous Brushed Out Blow Dry with our incredible education team. We’ll share this iconic technique whilst answering your questions, sharing tips and technical secrets and so much more.”

For more information visit www.hairfestival.com.au, tickets will be back on sale in October.

INSTYLE 29

www.mukhair.c

om

https://www.instag ram

.com/mukhaircare _gl

obal/

https://www.facebook.co m/MukHaircareGlobal/

INFEATURE

THE

NORDIC ZENZ ZENZ IS A DANISH HAIRCARE BRAND PASSIONATELY RESHAPING THE HAIR INDUSTRY TO MOVE AWAY FROM HARSH CHEMICALS AND SYNTHETIC INGREDIENTS AND PIONEERING SUSTAINABILITY TO AN AUSTRALIAN MARKET. WITH MULTIPLE CERTIFICATIONS ALREADY UNDER THE BRAND’S BELT, DELVE DEEPER INTO THE FUTURE OF SUSTAINABLE HAIRCARE, WRITES ARIANA PEZESHKI.

D

anish haircare brand Zenz is made by professionals for professionals and aims to improve salon quality with products that are formulated using only the purest ingredients derived from the earth’s natural ecosystems.

Newly introduced to the Australian market, Zenz prides itself on selecting the best combination of natural and organic ingredients without compromising on quality. The Zenz concept encapsulates three main ideas – look good, feel good and do good. In saying so, the ‘do good’ pillar of the brand’s ethos refers to doing a good deed for hair health and the environment.

Zenz is proud to be affiliated with such highly-acclaimed certifications; its products are certified by a number of recognised labels including, the Nordic Swan Ecolabel, AllergyCertified, Ecocert COSMOS Organic and Vegan Society, as well as taking part in the Ocean Waste Plastic program. These certifications guarantee that Zenz products are healthy, sustainable, allergy-friendly, natural, organic and vegan, with the majority of packaging made from 100 per cent recycled plastic.

The Danish professional haircare brand’s various certifications offer Australian hairdressers exceptional haircare options.

Zenz is delighted to be affiliated with such highly-acclaimed certifications and what each one means for the brand and hairdressing industry as a whole. Zenz goes above and beyond, priding its product development on exceeding the maximum share of natural and certified organic ingredients required by the certifications.

THE NORDIC SWAN ECOLABEL The Nordic Swan is the official eco-label for the Nordic countries and a guarantor for environmentally friendly and healthy products. Their goal is to reduce total environmental impact from production and consumption throughout the entire 32 INSTYLE

product life cycle from raw materials use, disposal and recycling. Also advocating for health and requirements for substances that are disruptors to consumers’ health including problematic substances. All products certified by The Nordic Swan Ecolabel must have no parabens, allergenic preservatives, microplastics in products, and perfume-free when the product is made for children under 12 years. Zenz shares the same values as The Nordic Swan Ecolabel’s holistic approach and emphasis on health and environment so that all Zenz products must live up to the standard of the certification.

ALLERGYCERTIFIED When a product is certified by AllergyCertified, toxicologists have to review every single ingredient in the product to guarantee that the certified product does not cause allergies.

Hairdressers and consumers can rest assured that there are no stored allergens or endocrine disruptors in the products.

Zenz has developed their Pure series, AllergyCertified for allergy sufferers, pregnant women and others who avoid both artificial and natural perfume substances safely to enjoy Zenz products.

ECOCERT COSMOS ORGANIC EcoCert COSMOS Organic is an international certification of natural and organic ingredients. Ecocert-certified products are produced to the highest standards of natural and organically certified cosmetics, COSMOS is a standard for organic and natural cosmetics.

COSMOS Organic is the highest level of certification of the COSMOS standard and many Zenz organic products proudly carry. Ecocert COSMOS Organic products must be natural, and contain 95 per cent of the natural oils and extracts, and grown in an environmentally friendly and responsible manner.

VEGAN SOCIETY Vegan Society, otherwise known as The Sunflower Label is the international standard for vegan products. The organisation strives to support and promote the vegan and plant-based way of life. The majority of Zenz’s products are vegan and certified with The Vegan Society guaranteeing that the products are produced without animal ingredients.

OCEAN WASTE PLASTIC Zenz has considered all parts of their packaging lifecycle for a better environment. Zenz collaborates with ReSea, Ocean Waste Plastic to collect plastic from the world’s oceans 1:1 against the packaging weight of Zenz products. The brand is helping do good for the environment and clean up the world’s oceans every time a Zenz product is produced.

Zenz is reshaping the future of the hair and beauty in an industry that can be dominated by harsh chemicals and synthetic ingredients. The Danish brand is entering the spotlight to pioneer sustainability to the Australian market as a leader with a headstrong approach and sustainable solutions in the hair industry.

For more information visit www.datelinecity.com

INFEATURE

THE BIG TEN BHAVE IS CELEBRATING THEIR 10TH BIRTHDAY AND HAS INTRODUCED TEN BRAND NEW COLOURS INTO THEIR 10-MINUTE COLOUR RANGE, A REVOLUTION IN THE WORLD OF COLOURING, WRITES ARIANA PEZESHKI.

A

n Australian-owned family business, bhave is passionate about the industry as hairdressers, formulators, designers and artists, and in that they have created a family unit in the tightknit hairdressing community. Now, bhave is celebrating their 10th birthday and has introduced ten brand new colours into their 10-minute colour range, a revolution in the world of colouring and especially relevant during COVID times by putting salonquality hair first. In addition to 10-minute colour, the brand’s dualaction colour technology Lift & Load is available in six colours plus a clear revealing there are more colours to come soon. bhave’s 10-minute colour range is perfect for salon efficiency with reduced processing time and the ability to cover more services per day, equating to more salon profits. The technology is built with ultra-fast processing time due to micro-pigments in the range and enriched with their plant-based keratin. Prophyte™ is plant-based keratin technology – which improves hair elasticity for stronger hair and more manageable hair while delivering antiageing and conditioning. The plant-based keratin technology also adds improvement in shine, plus long-lasting colour retention and vibrancy. It also works to reduced static, due to anti-frizz properties while protecting hair from environmental stress factors.

With the ability to cover more services per day, 10-minute colour is multi-faceted, efficient and extremely profitable, cutting client time in half with the same quality results. There are 71-inter-mixable colours, full grey coverage and hybrid colour, with as few as two minutes for toning improving the benefits and profitability in salons.

With the salon industry taking an unfortunate hit due to COVID lockdowns across the nation, 10-minute colour makes profitability more attainable with the ability to see more clients when you return to the salon. With density limits, it will be key for clients to spend less time in the salon and the ability to accommodate up to 40 per cent more colour services due to turnaround time to seat clients, service, and send them off with their new colour will be crucial.

10-minute colour allows for your salon to take on an additional colour service for the day with hardly any fuss. Turn a cut and dry appointment into a cut, colour and dry service all in the same amount of time without finishing services much later in the day.

Lift & Load is a transformational lightening system that offers a dual-action colour technology by lifting and depositing colour all in one single application. With the ability to lighten hair by up 34 INSTYLE

to seven levels while removing previous tones, the technology deposits colour at the same time and achieves excellent grey coverage. Enriched with a blend of oils and keratin, hair is supported and protected during the bleach and colour process resulting in soft and shiny hair every time.

Additionally, Lift & Load offers up to ten levels of lift when combined with bhave’s keratin-enriched powder lightener. Both Lift & Load and the keratin bleach powder lightener impart a combination of protective systems to maintain and boost the integrity of the hair. It processes between 20 to 50 minutes whilst avoiding dreaded yellow and red highlights that can often occur with traditional bleaches. Bhave’s Lift & Load is currently available in six colours with more colours to come soon.

Celebrating bhave’s 10th birthday with their 10-minute colour range, and dual-action colour technology Lift & Load.

For more information call 1300 40 20 64

INFEATURE

JOI-FUL

HAIRCARE JUGGERNAUT JOICO HAS INTRODUCED THEIR NEWEST INNOVATIONS FOR BOTH SALON PROFESSIONALS AND CONSUMERS TO SEEK OUT, WRITES ARIANA PEZESHKI.

L

eading the healthy-hair revolution since 1975, haircare giant Joico is committed to creating innovative products to maintain hair health. With their mission to help return hair to its strongest, shiniest, healthiest state, Joico has released a brand new Colorful range and Defy Damage Sleepover to their impressive lineup of products. With “Joi” proudly displayed as the brand’s identity, the sentiment runs true through every product carefully curated. The ’Joi of Healthy Hair’ is more than a promise but a brand guarantee with new innovations creating healthy hair and inspiring confidence to professionals and consumers alike.

Joico’s new Defy Damage Sleepover Nourishing Treatment is the perfect companion to add to the entire Defy Damage range. The brand new beauty packed night treatment is soon to become a slumber party favourite that delivers results on dry or damp strands of hair for a radiant mane by breakfast, powered with ingredients that help restore overworked, tired hair. A relaxing blend of fragrances with warm comforting notes of vanilla, lavender, honeysuckle and freesia allow beauty sleep to take on a new meaning.

There’s no better hair remedy than the power to effortlessly sleep off damage. Defy Damage Sleepover Overnight Nourishing Treatment from Joico is a brilliant bedtime

bond strengthener that is formulated to nourish hair while you sleep in the form of a no rinse treatment, creating softer, shinier, visibly healthier hair by morning.

Powered ingredients work together for an overnight hair transformation with protective lipids that act as the first line of defence to protect hair against damage.

Moringa seed oil provides shine and softness with antioxidants, vitamins A, E Zinc and Silica are also key ingredients to strong damage-free locks. SmartRelease Technology allows for a one-of-a-kind liposome system to release ingredients like rosehip oil, arginine, and keratin to protect hair from damaging daily styling.

Finally, the naturally occurring amino acid Arginine is a crucial part of creating strengthened hair, protecting and rebuilding from the inside out. There’s a lot to love about Joico’s new Defy Damage Sleepover Nourishing Treatment, not only does the product nourish and strengthen hair while you sleep but reduces the appearance of split ends, boosts shine, and smooths hair.

Additionally, Sleepover protects against pollution in laboratory testing.

Joico’s new Colorful Anti-Fade range has been developed to provide shine, strength, and protection from colour-fading that last long after the salon visit. With professional stylists agreeing that Joico’s Colorful protects hair colour longer for lasting tonal integrity and vibrancy to deliver colour care

that maintains shiny results day in and day out. Formulated with Camellia oil enriched with Omega 9 fatty acids, antioxidants and vibrancy-boosting technology that help seal in moisture and restore shine to hair. Developed with Pomegranate Fruit Extract the anti-fade range strengthens and offers protection from daily colour-fading factors, maintaining hair health and adding brilliance true-to-hue.

Joico Colorful Collection protects hair colour with colour vibrancy lasting up to 8 weeks when tested on semi-permanent hair colour and washing hair 2-3 times a week.

Free of SLS/SLES sulfates, Colorful provides UV protection and increases overall shine, manageability and strength when using both shampoo and conditioner. The range includes Colorful Anti-Fade Shampoo, Colorful Anti-Fade Conditioner, and Colorful Glow Beyond Anti Fade Serum.

Colorful Anti-Fade Shampoo is a gentle cleanser removing daily first and removing everything you don’t want in your hair while maintaining everything you do. Preserving colour intensity and providing luxurious cleansing to the hair with ingredients that repair and fortify the hair for three times greater resistance to breakage.

Colorful Anti-Fade Conditioner balances colour-treated hair while infusing strands with softness and shine and delicately hydrating and cloaking hair with protection against colour fade. Colorful Anti-Fade Conditioner is lightweight while protecting and offering hydration to rebuild broken hair bonds, instantly detangling and nourishing colour-treated strands and protecting hair from breakage by seventy per cent.

Finally, Colorful Glow Beyond Anti Fade Serum instantly reintroduces colour vibrancy with a few drops while protecting against colour-fading UV rays and helping prevent hair colour from fading off-tone when exposed to sunlight. The Colorful Glow Beyond Anti Fade Serum boosts the brilliance of hair colour formulated with Camellia Oil and Pomegranate Fruit Extract glossing highlights to prolong fresh vibrant colour. With a few pumps of the serum you instantly increase shine, reduce frizz and guard against hair dulling pollution all while smoothing hair with protection.

Step into the ‘Joi’ of haircare again with the ultimate protection from the leading healthy-hair revolution from Joico. Both ranges are available now.

Joico is officially distributed by Sabre as a premium haircare brand. For more information visit www.joico.com.au or call 1300 764 437 INSTYLE 35

www.datelinecity.com /DatelineImportsAustralia

@datelineimports

Video

INFEATURE

‘QIQI-IOUSLY’ STRAIGHT DISCOVER THE ONLY IN-SALON PERMANENT STRAIGHTENING TREATMENT THAT IS NOT ALKALINEBASED, CHANGING THE GAME IN PERMANENT STRAIGHTENING TREATMENTS AND OFFERED IN THREE FORMULAS FOR ALL HAIR TYPES, WRITES ARIANA PEZESHKI. iqi Vega Permanent Straightening Solution is the new era of in-salon permanent straightening. It is the only permanent straightening treatment of its type on the market. No other brand in this category does the same, which is a testament to the fact that the brand has sold out in its first shipment even though most of the country is in lockdown. Qiqi Vega is not alkaline-based with three formulas for all hair types, where clients have the luxury of choosing which hair service fits their specific hair care needs. This makes the versatility of the Qiqi Vega range unmatched and one of its biggest selling points.

With the official launch in Australia in September 2021, and exclusively distributed by Dateline Imports P/L, Qiqi is the most exciting new player to enter the permanent straightening game.

Harsh damaging alkaline technologies are a thing of the past when it comes to traditional treatments, Qiqi is the new innovative and sustainable hair care solution revolutionising the permanent straightening, smoothing and defrizzing game.

Qiqi Vega is an internationally renowned, pioneering, resultsdriven, and proven state-of-the-art hair treatment with a vision to change tradition. The in-salon permanent straightening treatment’s available formulas include (1) Thin and Damaged hair, (2) Thick and Afro hair, and (3) Wavy and Curly hair, ensuring this

38 INSTYLE

in-salon Qiqi Vega service is suitable for all hair types including coloured and chemically treated hair.

Qiqi Vega supports and complements existing salon services, allowing you to colour hair the same day. With a total application time under three hours, two to two and a half, each Vega pack offers up to three treatments.

Qiqi Vega Permanent Straightening Solution offers several advantages when compared to traditional permanent straightening treatments. Vega for one will not damage hair and is compatible with damaged or chemically treated hair.

The straightening solution does everything a keratin treatment and permanent relaxer does while modifying texture through completely new technology and delivering permanent, longlasting results – seriously straight, smooth or curly.

When Qiqi Vega Permanent Straightening Solution is put to the test in comparison to keratin treatments, thermal straighteners such as Japanese hair straightening and relaxers, Qiqi Vega performs on top. Qiqi Vega Permanent Straightening Solution is vegan, smoke-free and fume-free, and has no restrictions after service, plus no downtime for colour. Moreover, only regrowth will need to be treated during follow up appointments saving time and energy for both hairstylist and client.

For more information visit www.datelinecity.com

LUXE TO GO; THE NEW LUXURY

LUXE

PRODUCTS COSETTE GUCCI Padlock Small Shoulder Bag - www.cosette.com.au O&M Project Sukuori Gold Smoothing Balm – 1300 724 635 ORIBE Imperial Blowout – www.adorebeauty.com.au ANTI Everything Cream– 0416 229 999 GHD Unplugged Cordless Hair Straightener in Matte White – www.ghd.com/au OFFCUT Blanco Stone - www.offcut.store/

40 INSTYLE

LUXURY

CHRISTOPHE ROBIN Démêlant Volume naturel à la rose - 0427 374 943 KÉRASTASE Genesis Bain Nutri-Fortifiant Shampoo and Genesis Defense Thermique Anti-Breakage Blowdry Spray – 1300 651 991 COSETTE GUCCI G-Timeless watch - www.cosette.com.au ORIBE Bright Blonde Serum and Bright Blonde Sun Lightening Mist – www.adorebeauty.com.au R+CO On a Cloud Baobab Oil Repair Masque - www. randco.com.au OFFCUT Blanco Stone - www.offcut.store/

INSTYLE 41

LUXURY

ALTERNA Caviar Replenishing Moisture CC Cream – 1800 251 887 R+CO BLEU Del Luxe Reparative Conditioner and De Luxe Reparative Shampoo - www.randco.com.au SISLEY Hair Rituel Soothing Rebalancing Cure and Hair Rituel Soothing Rebalancing Shampoo – 1300 780 800 OFFCUT Blanco Stone - www.offcut.store/

42 INSTYLE

om

www.dungud.c

ON TREND:

LUXURY RETAIL THE PAST 12 MONTHS HAS SEEN EXTRAORDINARY CHANGES IN THE LUXURY RETAIL SECTOR AND WITH LIMITED SPACE TO PLAY WITH OUTSIDE OF THE DIGITAL WORLD, WE ALL ASK OURSELVES WHAT DOES THE FUTURE HOLD? READ ON TO WELCOME THE NEW NORMAL FOR THE BUSINESS OF LUXURY, WRITES CAMERON PINE.

44 INSTYLE

LUXURY

T

he challenges of 2020 and 2021 left many sectors playing catch up, however in many ways luxury retail was an exception to the rule. Business owners have been forced to be agile and to reset in 2021 with any previous flirtations with digital now becoming essential. Change was accelerated and amplified and while some of the changes may be short-term, many are here to stay. More than just embracing digital, but shifting the mindset of staff to become ambassadors, brand partners, online business development managers, and advocates for professional haircare for many salons is just the beginning.

YOUR SALON IS THE ‘PHYGITAL’ STORE When personal distance becomes a premium and online shopping a standard, what role can your salon play for brands? The physical space remains a crucial pillar for brands to connect with their audience and for you to create a relationship with your clients, long after they are gone. The shift is now towards crafted in-salon experiences that maximise personalisation and meet the needs of customers between their salon visits with an online system to remind them to stock up, re-order and then later on convert their online browsing to a further down the line in-salon and visceral experience. Pandemic practicalities may continue for some time; but within this infinite online space, the creative use of experiential retail is paradoxically expanding your business while you navigate this rollercoaster of a time. If you don’t work on strategies that work in your down-time, growth is going to be harder, even once a full recovery is achieved.

SALON STAFF ARE THE NEW BRAND AMBASSADORS As social distancing became the norm, luxury brands have had to try harder to become closer to their consumers. For consumers to know what their salon stands for; expressing top-line messaging in human terms, using a deep understanding of your salon or brand heritage, values and sustainability values to tell the brand story with authenticity and authority has become paramount. As such, you must continue increasing personalisation of the luxury consumer experience and the creation of relationships with greater depth, anticipation and responsiveness even when you can’t see guests in the salon. This can include virtual personal shopping or salons with at-home tutorials that can have a fee attached. You can even connect your salon clients to individual staff members that specialise in certain areas for advice and at-home maintenance tips and charge consultation for this, as you usually would, and if you are savvy enough to add retail to the mix, you are on a winner.

It’s not just the store or online space where your staff can connect and add value — another growing trend is the active engagement with VIP clients beyond traditional boundaries, either through a mobile app, chatroom link, or by creating small bespoke viewing or buying events online for select clients.

DIGITAL TAKING CENTRE STAGE – PERMANENTLY The potential is huge; in the first eight months of the pandemic, the online fashion industry registered the equivalent of six years of growth. And while the inability to shop in-person undoubtedly influenced this, all indicators point to the role of increased digitisation to support and reinforce the luxury experience, even post-pandemic. For the luxury industry it is not just a case of embracing e-commerce, but in developing and executing an omnichannel strategy that works to engage, inspire or enable, whether through a live video fragrance consultation by

“The majority of customers when asked about retail or a luxury experience cite customisation as an important factor for them when purchasing.”

Penhaligon’s or a Neiman Marcus’ app that allows customers to photograph a product they see in the street and upload so it can suggest identical products. Unified commerce platforms, greater analytics, improved supply chains — as well as customer-facing innovations such as Burberry’s pioneering social retail store -are just some of the ways in which tech can unlock seamless efficiency, new experiences and customer segments. Throughout all though, successful digital strategies will involve capturing an essence of quality and consideration that aligns with a brand’s products, as luxury consumers’ high expectations carry over to their experiences online. The in-salon experience must be created via online digital engagement to survive in the future.

INCREASING DEMAND FOR PERSONALISATION The majority of customers when asked about retail or a luxury experience cite customisation as an important factor for them when purchasing.

Increased personalisation will continue to be key to nurturing the luxury experience, particularly as the hair and beauty industry walks the line of embracing digital capability and potential — while not allowing it to threaten quality and exclusivity through a ‘digital dilute’ of what you worked so hard to build in your salon.

Apps in stores such as Furla, Vilebrequin and L’Occitane gather and collate this kind of data in an ‘invisible’ process during the selling ceremony. In this way, client preferences and expectations can be met seamlessly, from the drink that is ready for them when they enter that’s already in your software system to the lifestyle relevant post-sales support, helping to differentiate a luxury brand from its competitors and encouraging repeat business online is our new normal.

SUSTAINABILITY IS A NEED, NOT A ‘NICE TO HAVE’.

67 per cent of consumers consider the use of sustainable materials to be an important purchasing factor and 63 per cent consider a brand’s promotion of sustainability in the same way.

Sustainability continues to be a priority for all segments of the fashion industry, which still accounts for 10 per cent of the world’s carbon emissions. The experience of a global health crisis has underlined the need for this value to be a central business pillar, reminding us how interconnected we are as a planet in our actions and consequences. Brands are increasingly looking to ‘do the right thing’ rather than just be seen to, driven by a new generation of luxury consumers. As a result, companies are looking to evolve best practice in areas that include materials, supply chain, packaging and ethical processes and you should be aligning with brands and promoting brands online that have these values. With lateral initiatives such as vintage luxury or refilling bottles, members-only brands focusing on sustainability and reduced packaging lines all feed further into the creation of a circular economy. Technology once again has a huge part to play in enabling and refining this shift. For salons having the ability to deploy from the salon for contactless product delivery that have rather than automatically having it shipped from central warehouse, enabling a quicker, cost effective is also enabling a more sustainable, cost-effective experience for the consumer.

INSTYLE 45

LUXURY

AUTHENTIC STORYTELLING AND CONTENT IS KEY Storytelling continues to be core to the meaningful communication of brand values but will gain added resonance in a post-COVID world. Pandemics have a way of altering the social fabric: accelerating innovation and causing people to reassess their values and priorities and much of the luxury bounce-back will ride on brands successfully distilling their essence – unique, timeless craftsmanship, built to perform — and communicating and connecting this effectively with audiences through regular content and native style editorial. Interwoven with this are the considerations of a new generation of luxury consumers — those who look for sustainability, fair trade and ethical production as well as the finest products. For these consumers, primarily but not exclusively Gen Z and Y, the provenance of the luxury goods they choose to buy is essential in expressing their individual identity. In all cases, the stories that luxury brands tell will need to be and feel authentic, conscious and congruent to land with consumers.

GLOBAL VS LOCAL With curtailed international travel this year, luxury brands saw a large market segment fall away; around 20 to 30 per cent of industry revenues are generated by consumers making luxury purchases outside their home countries. The Asian market is particularly relevant in this regard – in 2018, it is estimated that purchases outside the mainland accounted for more than half of China’s luxury spending.

There is also a very marked increase in luxury retailers looking to develop their store network in China, with hopes to achieve the same success as Hermès, whose flagship store in Guangzhou’s Taikoo Hui shopping centre brought in an incredible US $2.7 million in sales on its reopening day after the first lockdown.

With travel not expected to ramp up to pre-COVID levels for some time yet, even with the vaccine roll out, the trend continues toward converting the global shopper to a local shopper — with implications for how brands attract and service their clients. If you are stocking a global brand in-salon, all the more reason they should be coming to you with a mix of digital and physical store presence encouraging them to purchase.

Luxury brands must be prepared to take on an ever-more complex patchwork of laws and employ solutions that do not disrupt the selling ceremony or the ritual of beauty, maintaining a seamless customer experience.

FAST FASHION SLOWDOWN Consumers are less obsessed with bi-annual collections and fast-moving trends thanks to a more sustainable mindset that is brought about through a pandemic.

Another effect of digitisation may ultimately lead to the retirement of bi-annual fashion shows and a break in seasonal collections, which are deemed ecologically unsustainable. According to Forbes, there are fewer buyers who are willing to travel for shows – the industry might be producing too many clothes with too little time in-between seasons and consumers are looking for timeless purchases and less ‘disposable’ mindsets across all sectors.

While luxury experiences have taken a backseat versus tangible items, branded event experiences help lead to more sales especially in the crowded beauty sphere.

GIVING BACK TO THE PEOPLE Fashion portal, Moda International also noted a rise in full-price spending if shoppers were allowed to give back. Earlier in March, 46 INSTYLE

“While luxury experiences have taken a backseat versus tangible items, branded event experiences help lead to more sales.” the site launched a “Shop for a Cause” initiative, where a percentage of the full-price sales were donated to COVID-19 charities. This increased daily average full-price sales, as well as a 34 per cent increase in new or previously-dormant customers who have not bought anything from Moda the previous year. Consider adding a philanthropic element to your online sales callouts to encourage a higher cause. Other brands have made their own initiatives, including DKNY, which released a line of shirts whose proceeds will benefit relief efforts in New York; Bulgari, which donated 10 per cent of its sales during May 1 to 8 to Save the Children’s fight against COVID-19, and Tiffany & Co committing $1 million to COVID-19 relief efforts. Locally, we haven’t seen much of this yet but there’s potential to act much closer to areas affected the most near you.

HIGH-END PRODUCTS OVER LUXURY EXPERIENCES This may sound like a threat to the salon experience, but when you look at how you can engage consumers, the potential is huge – retail in most salons is nowhere near where it should be and now is your chance. The good news is that consumers, while they may not be spending as much on experiences, or are able to – their spend on high-end products is significantly up. The luxury car market and luxury personal care products has grown extraordinarily through COVID-19. According to Bain & Company, the global luxury market ended 2019 at $1.42 trillion with moderate growth at 4 per cent, which signified that a slowdown trend already started before the onslaught of the coronavirus. The market was buoyed by growth from luxury vehicles (7 per cent) and fine food (6 per cent), but offset by lower than expected growth from hospitality sales (2 per cent instead of target 5 per cent). This may be pointing to a significant shift in the luxury landscape: consumers have begun opting to spend their money on products instead of experiences. Even post-pandemic, ‘luxury at home’ is an extension to your salon business you need to cultivate.

Source; 2020 Bain-Altagamma Luxury Goods Worldwide Market Study.

LUXURY

ENERGY FROM WITHIN

DRIPIV HAS HARNESSED THE POWER OF INTRAVENOUS VITAMIN THERAPY DELIVERED VITAMINS, MINERALS AND AMINO ACIDS DIRECTLY TO THE BODY FOR MAXIMUM ABSORPTION FOR THE LAST FOUR YEARS. WITH A RECENT SURGE INTO THE PREMIUM SECTOR WITH NAD+ (NICOTINAMIDE ADENINE DINUCLEOTIDE) BECOMING THE GO TO FOR THOSE SEEKING AN ENHANCED LEVEL OF ANTI-AGEING AND WELLNESS, WRITES CAMERON PINE.

I

’m yet to meet a person who would say they wanted less immune function, and when our lifestyle choices continually place increased stress and degradation on our body, going a level deeper than the usual nutrient-rich diets and supplements, often takes working on the cells at a cellular level. With an almost limitless array of benefits, depending on what cocktail you go for, NAD+ has long been sought out by performance junkies and those seeking optimum function without slowing down as we age.

Moving well beyond the traditional Meyers cocktail for energy, immune function and an overall mental refresh, NAD+ works in conjunction with other infusions to ensure you are glowing and those B vitamins are reaching the cells where we will feel it the most.

Unfortunately, drugs, alcohol, stress, medications, chronic illness and age all contribute to a decrease in our NAD+ stores. As NAD+ goes down, so does our energy. Cells age and deteriorate and

keeping on top of your health is harder.

IV therapy aids the immune system by delivering vitamins and antioxidants directly to your cells. Normally vitamins would have to go through the digestive system and many products and brands marketed to us, despite claims, do not adequately reach your system where it’s needed the most.

By going direct to the bloodstream the body is aided with the absorption of vitamins. Collagen supplements have been the biggest culprit to date, but we must always ensure that what we are taking is not completely being absorbed by the gut before reaching our cells.

It’s important to do your research on how your body absorbs vitamins and minerals before embarking on a journey of supplementation.

Nicotinamide Adenine Dinucleotide, aka NAD+, is a naturally occurring coenzyme found in every cell in the body and is essential for life! Tipped as the ‘miracle molecule’ it assists more biological functions than any other vitamin-derived molecule. It aids cellular respiration (transferring energy from food to the body) and is vital for maintaining healthy organs and neurological systems.

“Since our inception in 2018, Drip IV has performed more than 15,000 NAD+ infusions nationwide. We were the first IV therapy provider to bring easily accessible NAD+ IV treatments to Australians. As one of our most popular treatments, we have perfected the craft and way we administer NAD+, resulting in maximum benefits and comfort for our clients,” said DripIV founder Kristie Baird.

“A lot of people are now curious about the longevity benefits of NAD+,

especially with celebs like Joe Rogan talking about it. David Sinclair is a biologist and author of ‘Lifespan’ which delves into the correlation between agerelated disease and low NAD+ stores. So from helping with addictions, longevity, fertility, and more, NAD is involved in many areas of better health because it is vital for healthy functioning cells in the body,” she said.

Supplementing with NAD+ may help you withdraw from addictive substances safely, overcome anxiety and depression, handle acute and chronic stress more effectively, and cope better with PTSD. It is also proven to help with the relatively common ailment of chronic fatigue syndrome. Imagine having muscle pain, headaches, chronic sore throat, and on top of all that being tired for weeks, months or even years? IV therapy is unique, as we mentioned earlier, in that it delivers directly to your cells. It puts ingredients in to help your body and NAD+ is the holy grail.

So next time you think IV infusions, think beyond Vitamin C, potassium, and sodium chloride, that while they have proven effective in the enhancing our health, ensuring our cells are at optimum performance and renewal phase, boosting our NAD+ levels is imperative.

NAD+ infusions are $700 per treatment but many nurses will recommend a collective of treatments for $1500 (recommended over three weeks or as advised by your registered nurse). There’s also the option of hosting an event where you can share the experience with friends or colleagues and collectively enjoy the benefits of IV therapy.

For more information visit www.dripiv.com.au INSTYLE 47

ALL IN MOOLOOLABA ON THE SUNSHINE COAST HAS STEPPED UP TO A SUPREME STATURE, WITH A SPACE THAT TOWERS OVER EVEN SOME OF THE BIGGEST CITY SALONS. THE ALL SPACE IS A COMPLETELY CUSTOM BUILT CREATIVE HOME WHERE YOU’LL GET LOST IN THE DESIGN DETAIL AT EVERY TURN, WRITES CAMERON PINE.

Y

ou’re forgiven for wondering what The All Space actually is. Is it a salon or creative community? Is it a content space, a hair and beauty space or an education space? One thing is certain, and that’s the unique blend of industrial concrete, white and stone with the softness of life’s simple handmade pleasures that make it truly special. Once you take a step inside this artisan inspired venue you’ll understand why it’s well personified by its name, The All Space, and the true reasons why owners Sara and Dan Briscoe have gone all in.

Spanning an iconic corner block, it’s not often we see a brand new custom built salon from the ground up of this scale – and the long journey to now has been one of immense discovery and dedication to being the best they can be. Housing the Roca Verde salon team and the Original Face beauty team, the All Space is the result of a growing collective of like-minded creatives.

Since Roca Verde first opened their salon in 2007 with just 50 square metres and one apprentice, Sara has always been about putting the soul into hairdressing and lifting the general profile of salons on the Sunshine Coast.

“Pre COVID in 2019 we started to look for a new space to buy. I was getting itchy feet and needed a project. Quite simply we were running out of space but I always wanted to create something with a true handmade feel. We looked all over the 48 INSTYLE

Sunshine Coast, from Moffat Beach all the way up the coast with a very distinct idea of what we wanted to create, it made it even more challenging,” said Sara.

“It was difficult because of council regulations. You can’t just throw a salon up in an industrial area – we are limited on the Sunshine Coast which makes it hard to create something as unique as this,” she said.

Once the search was complete Sara and Dan still had to advertise for six months and spend 40 thousand dollars for registering a ‘change of usage’.

“It’s so hard to get an industrial space and you run a real risk of buying a property and being stuck with a debt and not being able to do what you want with it – that was our first and biggest challenge we had to overcome,” she said.

Success was finally reached right at the beginning of COVID when they found a pack of low rise shops that were on a month by month lease.

“Prior to this in early 2020 we cooled it a bit just because we couldn’t find anything. COVID hit and we thought it was going to be around a long time, so we really had to move and make more space,” Sara said. “We didn’t want to just to operate with social distancing, we wanted to thrive in a completely customised space.

We are still going with our yet to be determined mezzanine level that we are working on approvals for now. For me it was important to have a workable space and I’m so fortunate my husband is a builder because I’m definitely that fussy client.”

Without delving inside it’s hard to appreciate the detail that’s gone into the level of finish and overall attention to the aesthetic at every corner. Once inside you really appreciate the materials and finishes chosen to house the 13 plus salon staff to ensure the staff and clients are on not on top of each other. In fact, clients

SALON PROFILE

bring their dogs and friends and can all hang out in the space without being crammed in – it definitely doesn’t feel like a typical salon visit.

The entire space has been set up for growth beyond the traditional limitations of a hair salon. Ample natural light for filming content, as well as spaces to retreat to, are aided by the 26 skylights in the ceiling from Velux adding in both light and fresh air of unparalleled proportions. Seeing the natural light in the salon in the mornings reflects its full impact, showcasing the maximised northern sun and light with completely drenched and saturated spaces.

As the owner and builders of the space, Sara refers to the salon (‘Roca Verde’) as being the tenants of her dream space and the overall venue feeling like an exchange between zones and areas to unwind, rather than just to be in and out for a salon service.

“I always wanted space – I wanted it to be sustainable and I wanted my own stand-alone building where we weren’t restricted with what we could do. I have always loved the New York loft. I looked at lots of photography studios in lofts,” Sara said.

Sara wanted as many raw natural textures as she possibly could find and all of the design elements bring to life a building that is eminently suited to creativity. Absolute attention to architectural detail was required so that almost everything is perfectly

concealed and discretely placed, aiding the feeling of space but without the starkness often associated with a warehouse feel.

Another element that was highly crucial for Sara was ceiling height. Double story towering ceiling lines throughout almost the entire space ensure you don’t at all feel like you are restricted in any way.

The floors are hand crafted concrete, which Sara actually helped work on and layer in herself. Sara also tried to ensure the All Space heralded the original artist, designer or technique that makes a space feel authentic and what drives better and more functional design. For example, around the basin area they’ve used handcrafted Sara Ellison natural clay tiles, screened off to the side by an Art Deco designer besser brick style wall from Zini’s, Maletti basins and chairs, with some Comfortel and custom render mirrors. These render mirror frames were made with recycled components from the old knock-down – speaking to Sara’s completely environmental focus from day one in her career as a salon owner. There’s even reconditioned stone basins in front of the wet area that came from Gumtree and prove that a mix of old and new finishes is advantageous in such a large build.

Future Render did the venetian style plastering and the sinks are from Nood, chosen for their raw hand-crafted look, with additional work from Gold Coast based company Micro cement.

Custom designed concrete tables and the coffee tables at the entrance, by Texture Co, sit alongside a Noguchi chair, while the bar and benches were a collaboration between Future Render and Complete Render. From lighting that runs off an entire roof covered in solar panels, right down to the taps and door handles used, hand-made was how Sara wanted to personify the new home of her salon brand.

Sara’s husband Dan builds well known mega-mansions on the Sunshine Coast under the name Briscoe Homes and has a longstanding reputation for quality, but this project being his first foray into the commercial sphere proved challenging, especially with such a smorgasbord of must-haves by design savvy Sara.

“Dan would say everything about this space was difficult, not just because I want what I want but also the different laws and rules and parameters to deal with. Even though we have been able to do whatever we want by developing a site, everything I chose was hard,” Sara said.

“None of this was cheap but luckily having a husband as a builder, Dan has a great building reputation so people wanted to collaborate with us all the way through the project,” Sarah said.

Budgeting around half a million for the build alone, the duo no doubt went over but the return on investment of owning the land and space is intrinsically worthwhile to their long-term goal for their salon brand and their values.

The beams, the curved walls, the retro glassware chosen that comes to each client’s station with a crystal next to their favourite drink – everything has been used as a design feature and brand story.

Mayde teas, Kombucha, a beer fridge, champagne and both a naughty and nice menu – the All Space covers it all. With perfectly chosen brand partners of Redken, KEVIN.MURPHY, Olaplex, Evo Pro and De Lorenzo, Sara continues to grow with and ensures the vibe suits the salon’s tribe.

The couple also hope to use it as a training and hosting space for events and want to collaborate with photographers. The curves, wall textures and light really make it appealing to the photographer in all of us.

It’s hard to believe the All Space it is largely made up of a 20 work station salon. Choose to stay for an hour or all day, it’s a space that you will certainly be all over and all in.

INSTYLE 49

/QiqiGlobal www.homehairdresser.com.au

@qiqiglobal www.Qiqipro.com

www.salonsaver.com.au

Video

INFEATURE

I INSTYLE PODCAST

A NEW PLATFORM FOR ENGAGING WITH, INSPIRING AND EDUCATING HAIRDRESSERS IS HERE VIA THE NEW INSTYLE PODCAST, WHICH DELVES INTO IMPORTANT CONVERSATIONS WITH INDUSTRY LEADERS AND MAKES YOUR COMMUTE OR LUNCH BREAK THAT MUCH MORE MEANINGFUL.

52 INSTYLE

NSTYLE have launched a new medium with which to continue connecting with hairdressers and salons across Australia. With 35 years of experience in the print publishing sphere for the trade salon industry, with evolutions in online publishing and in events, INSTYLE will now offer podcasts to inspire and educate hairdressers.

The INSTYLE Style Icons series begins this initiative, speaking to inspirational and renowned hairdressing figures who offer their insights through their storied careers, through the triumphs and challenges, and from their beginnings until now.

The interview series has launched with three interviews with esteemed editorial session stylists, salon owners and hairdressing legends Renya Xydis, Peter Thomsen and Damien Rinaldo, recorded in collaboration with hair styling juggernaut Dyson Hair.

In the three separate interviews, the trio shares their career highlights and advice, particularly talking through the challenges of current lockdowns and COVID problems, while discussing, their hair journey beginnings, highs and lows in the industry and so much more. Each intervies offers decades of experience and insights from some of the most inimitable careers in Australian hair, inspiring listeners at every phase of their salon or hairdressing career.

The podcast series is the ideal way to inject some valuable content into the daily lives of hairdressers, for those in lockdown and looking for some interesting new insights on a walk or hour of chores, or for hairdressers on their salon commute or to relax through a lunch break. It also provides content for salon owners to share with their team and discuss, with information relevant to hairdressers across every face of the industry.

The podcasts are available via www.styleicons.com.au/ podcast or on Spotify, Apple and Google Podcasts by searching INSTYLE Podcast on these platforms.

Keep following for more updates on this important new series – until then, happy listening!

MOROCCANOIL

MOROCCANOIL X HAIR GOD MOROCCANOIL AND SHANNON JJ WILLIAMS PARTNER TO CREATE HEAVENLY LOOKS USING MOROCCANOIL’S SUITE OF STYLING PRODUCTS.

C

elebrated hair care and styling brand Moroccanoil has partnered with Shannon JJ Williams, AKA the trending #HairGod. Shannon has been in the industry for over a decade with experience in front of and behind the lens and is renowned as one of Australia’s emerging and pioneering hair and makeup artists.

His credits list includes the likes of Margot Robbie, Elsa Pataky and Nicole Trunfio, and he has been featured in major publications such as Vogue, Harper’s BAZAAR and Grazia.

Importantly, he is a force to be reckoned with on the ‘gram, with over 40,000 followers (find him @shannonjjwilliams) with a multitude of posts and reels that show his technique and enormous talent in delivering trending and fashion-savvy hair looks.

Within the new partnership, Moroccanoil will showcase its range of styling products beyond its popular Moroccanoil Treatment, presenting the full spectrum of a range that can hydrate, add volume, nurture curl, provide hold, smooth, and offer true diversity of style.

The partnership kicked off with a recent shoot, where Shannon created three looks to highlight the versatility and performance of the Moroccanoil styling products, with a curly look, a blonde look and sensuous summer waves.

His hero products for creating volume, texture and hair protection are the Moroccanoil Volumizing Mousse, as used by itself or coupled with Root Boost, to weightlessly build body through individual strands of the hair. Root Boost for volume and lift from the root and the Perfect Defense spray to protect hair against the damaging effects of hairdryers and hot tools and re-hydrate the hair. Lastly, the Moroccanoil Dry Texture Spray adds long-lasting hold for undone styles. It provides a dry, gritty finish, delivered through a particle matrix of high-performance resins and zeolite to form a bond between each strand of hair, becoming Shannon’s ideal finishing product.

We can’t wait to see what hair editorial masterpieces this new dream team creates.

For more information visit www.thehaircaregroup.com

INSTYLE 53

COVER STORY

THE

BOND GOLDWELL HAS LAUNCHED A NEW PROFESSIONAL, INTENSIVE HAIR REGIME CATERING TO WEAK, FRAGILE HAIR THAT IS PRONE TO BREAKAGE. THE NEW TECHNOLOGY IMBUES THE HAIR WITH STRENGTH AND RESILIENCE UNSURPASSED BY TRADITIONAL TAKE HOME RETAIL.

GOLDWELL HAS LAUNCHED A NEW PROFESSIONAL, INTENSIVE HAIR REGIME CATERING TO WEAK, FRAGILE HAIR THAT IS PRONE TO BREAKAGE. THE NEW TECHNOLOGY IMBUES THE HAIR WITH STRENGTH AND RESILIENCE UNSURPASSED BY TRADITIONAL TAKE HOME RETAIL.

54 INSTYLE

D

ualsenses Bond Pro promises to instantly improve frail hair from roots to ends without weighing it down, diminishing breakage and split ends. It is housed as a full collection of technologically advanced hair formulas suitable for all hair types prone to breakage, anchored by the hero Inter-Amino-Bond Builder, which fortifies hair from the inside out.

In this hero complex, peptides and amino acids penetrate into the hair cortex, targeting the damaged areas. Additionally, compounds of red and brown algae extracts form ionic and hydrogen bonds, embedding these peptides in the inner cortex and making the hair fibre stronger and more resilient.

Predicated on these scientific advancements, the new collection includes a Fortifying Shampoo and Conditioner, a 60Sec Treatment, a Repair & Structure Spray and a Day & Night Bond Booster.

Meanwhile, Goldwell’s proprietary MicroPROtec Complex distributes all of the essential ingredients quickly and evenly for results you can instantly see and feel.

The collection is comprised of a Fortifying Shampoo, built with exclusive FadeStopFormula that minimises colour fading with every use and offering structure for fragile hair. Meanwhile, the Fortifying Conditioner immediately creates stronger hair with visibly less breakage while protecting against further mechanical damage, such as combing or

COVER STORY

brushing. The 60Sec Treatment prevents breakage and split ends and seals the cuticle for smoothness, combaility and protection, instantly strengthening hair fibre by up to 100 per cent in 60 seconds, all without weighing down the hair.

The Repair & Structure Spray delivers long-lasting cuticle protection and resilience against day-to-day stressors on fine hair, smoothing the hair’s surface in the process. The hero Day & Night Bond Booster immediately reduces breakage and split ends by up to 99 per cent, supporting the Bond Protein network with the highest concentration of the Inter-Amino-BondBuilder in the range.

We caught up with Ali Holmes of Wild Life Hairdressing to find out just why she can’t live without this new innovation.

INSTYLE: How does the new Dualsenses Bond Pro work to fix breakage and strengthen hair?

Ali Holmes: The new Goldwell Dualsenses Bond Pro range works by strengthening the bonds in the hair, repairing damage and giving fragile or damaged hair more resilience. The range works great on its own as a homecare routine and improves hair condition with every use. Or you can up the ante and start with a professional Goldwell BondPro+ in-salon service for maximum results.

amazing for all hair types, including fine hair. Plus it protects against colour fade as well.

IN: Which is your favorite product in the Dualsenses Bond Pro range and why?

AH: I have two favourites in the range.

Dualsenses Bond Pro Day and Night Bond Booster is a standout. It feels like a sealer on your hair. That’s the Inter-Amino-Bond Builder at work! It instantly targets any dry, snagging bits creating silky smooth hair! I love the smell too! The Dualsenses Bond Pro 60sec Treatment is my second favourite. I’m blown away by this mask, as soon as it goes on your hair turns to butter. Once the hair has dried it feels full and luscious. You can feel it seal all the damaged ends and give them a new lease on life.

IN: Which client or hair type is most suitable for this range? i.e. who should be using this?

AH: Dualsenses Bond Pro is suitable for all hair types. It’s not too heavy so it’s even perfect for fine hair. It’s also great for coloured hair to make colours last longer,

especially for dark colours or blondes.

Dualsenses Bond Pro is also really well suited for grey-haired people, as it will seal in and smooth the coarse texture that grey hair naturally has.

IN: Why are some hair types more prone to breakage?

AH: Some hair types are more prone to breaking due to the thickness of the strand. This is just down to genetics. Hair can break due to over colouring, over-heat styling, over touching and from the sun, wind and elements.

IN: How does our hair change during different seasons and what’s the best way to restore hair post-winter?

AH: Sun, sea and chlorine dries your hair in summer, wind and heating dries your hair in winter. Rebuilding and moisturising is the best thing to do. Make the Goldwell Dualsense Bond Pro Day and Night Bond Booster an essential part of your hair routine through all seasons and you won’t have a problem.

For more information visit www.goldwell.com.au

IN: You’re a fan of the in-salon Goldwell BondPro+ service for strengthening hair during lightening, color processing or as a standalone treatment. How does this new range work with the BondPro+ service?

AH: Bonds are like rungs on a ladder and they can break due to things like over colouring, heat styling or naturally through the elements. The Goldwell BondPro+ service penetrates the hair to correct and seal the damaged bonds, repairing the hair structure to make it really strong. The range can now extend the longevity of the in-salon BondPro+ service, making it an absolute game changer for rebuilding hair. The potential this new range has for allowing people to achieve their hair goals is exciting. It will allow us to push blondes to absolute perfection, whilst keeping the hair at its best.

IN: What makes the Dualsenses Bond Pro range stand apart from other bond building ranges?

AH: It’s the complete package! Hair is strengthened and feels super soft and silky, without feeling weighed down. It’s

Ali Holmes

INSTYLE 55

INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

TRICHOVEDIC Luxury Argan Oil Treatment and Luxury Shampooing de Luxe and Luxury Treatment Conditioner – 02 9489 7776 ZENZ Conditioner Pure N. 02 and Shampoo Pure No. 01 – 02 9666 3611 ORGANETHIC PURE CARE Hydrating Shampoo and Wellness Hydrating Conditioner – 1800 752 500

56 INSTYLE

INHAIR

HEADING HERE

DECK ACI QUODICIIS ESTIIS AD ERE COREM QUE ET DOLEST, VELECAB PORENDUS RESSINT QUIANDIST, QUAE NVOLUPTUR ARIO QUE ES EL ET AUTHOR NAME

B

ody Soluptatum estiis simo SUBHEAD HERE eveliqui aliquiae ma aliquis Et ut es alignatis est quam qui acestiae comnihi llatur re, sequam quo velest, sape cuptatem cori coreribus, quis dolla volore cuscimilles volorere cone corepratese nones et dollor ipsandi psaniandis et quisti aut aut liquo que soleni volendi oremque consequatia vel is quis denit, a doluptaest, quam, nonseque n corepratese cdgzb odi od molorion poribusdae volorunt. ecatus arias remporibus Hent. Unt. Ria sentus enducil iliquid Ddolor rae. Otassit, elluptatibus de ut quia sed quis dolupti quas ma inis volupti strumquid mint aut quo dolum resciiscime sint re coreius, atem repuda reptatio eatem quuntia voluptae. Am re que at prorepudit facepe volessum mostrum landit velectotatur re lignis int vellaborae opta conet, consequ idustrum vendae.Ebit voluptatio delesci umquid latem est, commost, consed maionse ribus. molorrum rae voluptatem eum RraeIbus duciendis assit, quatusam Ritiur ressum est viduntet que ium quidell oribus ditatur aut qui omnim res exceped et fugit etus. dolorun ducillu ptaecatem fugiatiis conet, Equatur? Qui doluptas prepeligenis ad ut quid estrum inihil molorrovidit mod facium idit, tet eri cus magnat. estrum hariaspid magnat.

Nequibu saperorerum faccatibusci Upta aborit volum quam rem con num quis velestia voluptae veni occus, coremos recerch itatatem fugitisci cum dolor sa quamus es modi volupta volupitem faccum aceraturero doluptatiaes turibus citisci piciate nat auditin cidusda eliquae porions equodi ullorit aut fuga. Et nitiis magnat dis sumque nobis doles ut KEMON Actyva Disciplina Curly Cream and qui derorem re conseniet estem aut quunt eturerumquas endam quia net quiate enis Actyva Nuova Fibra Cream - 1300 40 3035 odi omni re dolorumquam fuga. Et ut es et quam, et ad quassimet alibusae etus alignatis est quamDAVROE qui acestiae velest, Curl Balm iniatur, CURLiCUE and quatisi mporendit, sam quodi sape cuptatem cori coreribus, volorere offictibus CURLiCUE Cleansing Clay – 08 8337 6177 nonsequi conem ratessitati abo. cone corepratese nones et dollor aut aut Bis rerfernam re ped mo tem quiatur aut THEORIE Arganvolendi Oil Restoring Serum – 02 9666 tem 3611 in comni beaquiassit, qui liquo quassum que soleni oremque experesti quam, nonseque necatus arias remporibus ut ut eum fuga. Ut libus sinvelessin ECHOS Maqui All-In Shampoo – 02occus, 9666 3611 consed quam fuga. Quassim ossitem fuga.

DUNGÜD Date Night Hydrating Conditioner 0404 829 567 tiorest otatem aut rem Ugit–exped ullupta ra pro cone seque doluptat landionse inus.

SUBHEAD HERE Bis et asiniti omnis ilitem aut inctorae et autaqui sit essi berum a nos quist eati cusaperciis doluptatet quam nimpore vent, autendit, sumquam ulpa volor animus quatur accusaeprae sam repratem dolorec tatium, qui tecabor uptiam sincide latate lique rehenti dolora quia nonsequias aborpostibus pa aut imo cus re, ut offic tem alia cuptur suntet molorepellam ulliquibusda si aperum fugit, undaeperios sapedipsam vitatem et facestis id quis

apellaut eos maio dolupta sit quis ipsanda quam sunt everibus re es diciunt peribus aut liberum dolupta eperum re nimus aut hicit ipicitiis voluptate parumque pro eum et aut opta in natiasit haribusa ex et et offictem licabo. Sequossum volor ra des simustr uptiunti sendiat mosanto int hil et iunti sit quundis simodio oditius eaque erspide bitatecabo. Elluptae. Ut et aut hil escia vererumetur, conecatur, tem et et peditio dempero ea doluptio et min re quassus, cus corrum, tet faciduci ut atiaspid magniet venima volestia volorrum est es alicta velescid ulpa adit et, si coristiur, volorepercia plaborem hiliqui dolumqu issincia dit ullam volupta tibusto eosam int.

Nonseque sedipic temporporum vel imus ute laborer spicil iunt lab is sinctis mos arcimilitias quia il ium que nuscillupta doluptaqui que rem volorrovid qui sequo eaquibus molorerum si apicatuscil inctiae olecep rectore mporeptae nonemporita volorpor sit, cus ut dent que parum est, liquodi tatibus nonecea quatem simAlita quodior estiis plate simi, officture delis aceatur? Quis corest accus cuptiam fuga.

Pa quam nem. Hendic totam repersp ietur?

Officti omnihil int ipitem. Rovidunt re antur? Mendae veribus disitatur ad ea dolo dolluptatem quat excea ilis a dipide simperrovit amus.

Inus si core turibus citisci piciate nat auditin cidusda nitiis magnat dis sumque nobis doles ut eturerumquas endam qu pudam quo et alit et quatinctemod quam rerunt oditat ut acius volorem nihicim restiberios ra verehen ihilliqui voluptatem quiam et liquamus, incidus.

Olo ommodit et mosam soluptaturem vidiciam, quunt optat inimusa dolupta tempore dicatem. Explam vollaboratis re nostem di neseriora veligendus estemol uptur, ommollo rerspererunt volupit Contact details here INSTYLE 57

INHAIR

QIQI Not Just Smooth, Insanely Smooth! Hair Masque – 02 9666 3611 OUIDAD Curl Immersion No Lather Coconut Cream Cleanser – 02 9666 3611 NATURAL LOOK Purify Hair & Scalp Conditioner and Anti Hair Loss Shampoo – 08 8300 1999 DESIGN.ME Quickie.Me Dry Shampoo Spray for dark tones and Quickie.Me Dry Shampoo Spray for light tones – 02 9666 3611 EVO The Great Hydrator Moisture Mask Masque Hydrant - 1300 437 436

58 INSTYLE

/ ES

/COMFORTELFURNITURE/BOARDS

INSPIRAT I

Resort N O

ON SP AC SAL

GET THE LOOK

YOUR SALON DESIGN STYLE

modern mediterranean & dreamy escapes Take us away to the Mediterranean and dream of a resort style salon with sculptural proportions and feminine undertones. Earthy, dusty tones are taking centre stage, think clay, rust, blush and peach with natural materials like travertine, terrazzo, light timbers and rattan to add a sense of escape. Lush tropical foliage completes the look.

1

1 3

THE PALETTE

4

2

GET THE LOOK FROM COMFORTEL 1.MESSINA TERRAZZO Salon Mirror 2.ARIA TAN II Styling Chair 4.SADDLE STOOL TAN II 5.RIVER Wash Lounge

www.comfortel.com.au

INHAIR

NATURAL LOOK Silver Screen Ice Blonde Repair Serum – 08 8300 1999 AVEDA Invati Advanced Thickening Foam and Invati Brow Thickening Serum - 1800 292 069 KERATIN COMPLEX Keratin Obsessed Multi-Benefit Treatment Spray – 02 9666 3611 DUNGÜD Date Night Hydrating Shampoo – 0404 829 567

KEVIN.MURPHY Smooth.Again.Wash Smoothing

JUSTICE PROFESSIONAL Smooth & Groom Deep Conditioner and Smooth & Groom Daily Treatment Instant Conditioner - 02 9527 5444

Shampoo for Thick, Coarse Hair. 1800 104 204

SHU UEMURA Urban Moisture Hydro-Nourishing Shampoo and Double Serum.

1300 651 141

KEUNE Care Tinta Color Conditioner.

(02) 8886 4600

TRICHOVEDIC Luxury Trichoplex Bridge Reinforcer and Maintenance. (02) 9489 7776 DUSHI No More Snow Anti-Dandruff Stimulant Shampoo. 1800 438 744

FUDGE PROFESSIONAL Matte Hed Firm Texture Paste With An Extra Matte Finish. 1300 764 437

KMS Tame Frizz Smoothing Reconstructor and 60 INSTYLE

Ultimate straightening.

Unbelievably soft, smooth hair.

The Ultimate Colour Formula Breakthrough innovative COLOUR-in-CORE Technology providing excellent colour with long lasting results.

Colours are arranged in 7 shade categories with 39 colours ranging from level 3 to level 13, each with a clear colour tone.

Simple to use with stunning results.

ASIAN COLOR FES

S P R I N AG E Luxury haircare for retail and in salon use

Haircare gentle on the hair and scalp with a refreshing mint fragrance

Ideal for creating the coolest colours

EKI is the official Australian distributor of Shiseido Professional and Arimino Hair Products For further information or an in salon training-demonstration-consultation, please call 02 9719 1414 or visit www.eki.com.au Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047 Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047

ww3611 w.porar For stockists call Dateline Imports P/L on (02) 9666 visit parlux.com.au alu x.com

.au

IT'S VERY SIMPLE...

2,250 Watts, 456 grams, 23 litres of air per second, 18,000 RPM AC motor, low, medium and high heat and airflow settings and curved ergonomic handle. A perfectly balanced dryer, used and admired by hair stylists worldwide.

In addition to these important advantages you can also comfortably hold the dryer by its insulated barrel for easier, convenient styling...

Nothing more needs to be said!

Video

NEW

INFEATURE

MEMORABLE

MEADES THERE ARE FEW MULTI-SALON HAIRDRESSING BRANDS THAT HAVE SPANNED A 47 YEAR TENURE LIKE MAURICE MEADE. THIS WESTERN AUSTRALIAN STRONGHOLD CONTINUES TO GROW AND INVEST IN THE FUTURE OF HAIRDRESSING AND THE INDIVIDUALS THAT DEFINE IT, WRITES CAMERON PINE.

64 INSTYLE

W

ith an enviable influence on not just the Perth hairdressing scene, but the whole Perth community, this salon success story has consistently brought an international approach to hairdressing to the often isolated Western state. It’s hard to believe it’s been 47 years since Maurice Meade has opened its first Subiaco Salon.

For a salon brand to stand the test of dramatic industry change and evolution while maintaining consistent growth is an uncommon reality and, with nine salons, the Maurice Meade brand is just as revered for its revolutionary approach now as it was in 1974 when it first opened its doors.

“Still to this day we want to show our staff just how much they mean to us. By including them in our journey and ongoing opportunities that has

Maurice and Rosemary Meade

INFEATURE

enabled us to work with some of the best hairdressers globally our commitment to them and continually evolving with our is still our number one priority,” said Rosemary Meade, Maurice’s wife and manager of the salon’s business from day one.

This legacy stands now to shape new ground and challenge the consumer perception of hairdressing as a leading career has been the basis for the brand’s growth. With television campaigns dating as far back as the 80s and annual campaigns and packages that have pioneered the salon landscape in Perth, Maurice Meade has continued to instil a high dollar value in every hairdressing service.

It was this kind of approach that has offered staff from abroad and locally careers and unparalleled industry opportunities, enabling the group to work with some of the nation’s and world’s known hairdressers. This includes hairdressers like the UK’s famous Andrew Barton and other well-known Perth hairdressers, some now with their own salons and stream of successes.

“Our biggest challenge in the last 18 months especially is staff.

In the last 12 months alone we’ve taken on 50 new apprentices and trainees – with the borders closed and not being able to get staff we are training more so next year we will see the benefits more in salon,” Rosemary said. “It’s our focus to train the best apprentices, to fill up our salons and we have four of the best full time people working on training; Dan, Franco, Lisa and Lena. From Cert 4 training experience to session styling in London, we’ve got it covered so we can grow confident stylists.”

“We have attracted a lot of people from overseas and the eastern states, people from Sassoon, Rusk and a lot of big names who liked the idea of coming to Perth for the weather and for a ‘holiday’,” Maurice said.

From the very beginning the salon brand was all about media and television – testament that to build any business, the consumer profile is just as important as the in-salon service. This year marks a whopping 43 years sponsoring the Perth telethon with the brand proving consistency is key.

Rosemary has constantly challenged the limits of hairdressing by working on effective marketing and campaign promotions that have enabled the brand to uphold an image of always being leaders. They also have a reputation for being there for the consumer in between salon visits by giving them a level of buy in to the salon and products they recommend.

They’ve challenged brands and made them accountable. “We are trying to do our best and give people what they want. Some of our salons aren’t as busy as they could be because of the staff shortages, but with our Academy strategy we will begin to see change here in the next six months,” Maurice said. “Through our campaigns we have managed to maintain a profile that makes our

staff very proud to work for Maurice Meade and also shows us how proud we are of them and their work.”

Every celebrity or political figure from Hilary Clinton to Margaret Thatcher made it clear that Maurice Meade was the place to be, and now their Me salon label with two salons and a generation of younger influential identities continues the legacy.

Now employing over 150 staff across the salon and the RTO accredited Academy, Maurice Meade is not just a multi-chain salon network but a fully operational figure in the broader hairdressing community, enabling staff to attend further apprentice training at Maurice Meade rather than at an offsite TAFE. Recently in September, the brand recognised high achieving staff with a trip to Broome. Over three highly motivational days, 26 individuals within the network stayed at the five star Cable Beach Resort where they also engaged staff in a campaign photoshoot for the brand.

“This year due to the constantly challenging covid pandemic and border closures we decided to create a luxury retreat experience for our staff while still travelling within WA,” said Maurice Meade Education and Training Manager, Tristan Meade.

Brooke Adams, L’Oréal Professionnel’s State Manager travelled up with the team and provided a ‘mini conference’ program on some key trends to come in 2022 with brands, products and retail as well as macro trends in the broader hair and beauty industry.

“In such a beautiful part of our idyllic country it also represented the perfect opportunity to shoot our summer campaign, which officially launches after our Christmas campaign that our brand has been so well known for,” said Rosemary.

The Maurice Meade flagship and first salon in Subiaco after 47 years in the same location is moving to a new location at the Colonnades by the end of this year. In a sad yet exciting change for the brand, it was time to rejuvenate the Subiaco salon in a new and revived development location.

“The new Colonnade location is a higher profile and more exposed position than our iconic salon in Subiaco and we are excited for what this new salon will bring to the Subiaco team and our brand in general,” Rosemary said.

“We are also moving to a bigger location in our Karrinyup shopping centre – which is going to be Perth’s most premium shopping centre by March 22. Our salon journey has spanned almost 50 years and we are always evolving to ensure this continues into the future. We can't wait to welcome more staff to our growing team.” Rosemary said.

The future is bright for Maurice Meade.

For more information visit www.mauricemeade.com.au

INSTYLE 65

INFEATURE

MOVE OVER

METAL L’ORÉAL PROFESSIONNEL’S NEWEST INNOVATION IS BUILT ON SEVEN YEARS OF RESEARCH TO SCIENTIFICALLY REDUCE METAL IN THE HAIR AND ELEVATE ITS QUALITY. INTRODUCING METAL DETOX.

T

he game changer has landed. Welcome Metal Detox, an innovation from L’Oréal Professionnel that guarantees 100 per cent reliable colour results, 87 per cent less breakage risk and ultimate shine*, and is compatible with all colour and lightening brands.

The 9-patented technology^ neutralises metals inside the hair fibre, which can create breakage and unreliable colour results during colour, balayage and lightening services. The discovery is exposure to water with different metal concentration levels and varying copper pipeline quality worldwide. These metals then interact with oxydants in the hair fibre that destabilise hair quality and colour.

Leïla Hercouet, Senior Research Associate in Disruptive Innovation Department at L’Oréal shared “L’Oréal Research Department has collaborated with Ioannina University for 7 years since they are the experts in biomimicry and analytical techniques,” and have “ developed methods that allowed us to identify the mechanism responsible for hair breakage during colour, balayage and lightening services: Metal excess inside the fibre. From this knowledge and understanding, we were able to identify a breakthrough solution.”

Glicoamine is the pioneering molecule small enough to penetrate and neutralise mental inside the hair fibre, working within a professional three-step in-salon system.

“Thanks to our collaboration with the worldwide authority on metal, Ioannina University, we identified a perfect molecule: Glicoamine. It is the only active agent small enough to trap and neutralise metal inside the fibre. Fibre integrity is preserved, colour is mastered, and the oxidant gets to fully do its job,” explained Charlotte Feltin, Head of L’Oréal Haircare Laboratories.

The process works in three steps. First, the Metal Neutraliser Professional Pre-Treatment neutralises metal before colour, lightening and balayage services. Then, the Anti Metal Cleansing Cream, a Professional Shampoo, that detoxifies the hair after the service. Lastly, the Anti-Deposit Protector, a Professional Care & Mask, which prevents new particles from coming back, to cater to various hair types.

Beyond the salon, clients can enjoy a two-step regime at home, to continue detoxifying and protecting hair and colour, with the 66 INSTYLE

LEÏLA HERCOUET. Senior Research Associate Disruptive innovation department L’Oréal Research Department has collaborated with Ioannina University for 7 years since they are the experts in biomimicry and analytical techniques. They have developed methods that allowed us to identify the mechanism responsible for hair breakage during colour, balayage and lightening services: • Metal excess inside the fibre.

• From this knowledge and understanding, we were able to identify a breakthrough solution.

The disruptive innovation for colour, balayage and lightening services

The The issue issueduring duringcolour, color, balayage && lightening: bleach: balayage metal inside insidethe thefibre. fiber. metal

INFEATURE Metal in Hair: The Causes and Consequences.

The level of metal in hair varies, depending on the water quality where we live and on hair porosity.

The more porous the fiber, the greater this

Indeed, when using water in the shower or at the

This excessive metal accumulation is not a health risk. However, during color, balayage and bleach

backwash station in a salon, even the cleanest water

accumulation is, since the fiber behaves like a sponge.

services, in contact with the oxidant, metal and more, Anti-Mental Cleansing Cream and Anti-Deposit Protector Mask specifically copper, can lead to breakage and unreliable color result. becoming retail essentials. inside the hair fiber.

The new offering is a true game-changer, beyond the facets of the product itself. The collection is housed in up to 100 per cent recycled plastic, which reduces virgin plastic use. The company’s factory is also carbon neutral and recycles water.

Metal Detox is a disruptor to the hair industry and service sphere, prioritising hair quality and colour, plus elevating sustainability as essential in salon and at home. Hair experts globally are already lauding this technology.

“I’m very impressed by the performance of this line-up,” said Washington Nunnes – hair, colour, balayage and lightening expert. “As a professional, I was also surprised by the product Leïla Hercouet. profitability. Using a small amount of product, it was possible to Senior Research Associate Disruptive innovation department have a result with extreme protection even working with a high level of lightening. The usage has no impact on the service time or inL’Oréal theResearch lightening texture, which crucial for us as professionals.”

Department has collaborated with Ioannina for 7 years since they balayage are the “TheUniversity protocol brings to a pure result. It’s like hair has experts in biomimicry and analytical techniques. been cleared out of its yellow They have developed methods that allowed us to undertone. Like this baby blonde the mechanism responsible for hair breakage allidentify women crave for,” added fellow expert Charlotte Catherin. during color, balayage and bleach services: Metal excess inside the fiber.

“Hair is really coated when using it. The brush adherence on hair this knowledge and understanding, we were able is From awesome.

Plus, it’s easy to apply. It holds better on most fragile to identify a breakthrough solution. reflects, such as copper and strawberry blonde. Shades felt cooler and, most of all, shininess was extreme.”

“I’ve never seen anything like this project before. From the first application I can see a big difference in the end result of every colour I performed,” added expert Sebastian Langman-Kirtley.

“The tonal clarity was drastically improved, as well as the overall condition of the hair. How was metal in the hair affecting you?

As a colourist, metal in the water has been a huge issue and a big frustration for years. In Massachusetts it affects over 75 per cent of my clientele.”

Discover Metal Detox and the latest campaign with nationwide competition ‘Detox to Win’ a luxury health retreat at www.lorealprofessionnel.com.au/competitions/detox-to-win could still be overloaded with metal. The reason for

that is the water eroding the metal piping.

Wash after wash, these metal particles accumulate

At excessive levels of metal in hair, 30ppm or above, there is a risk during color, balayage and bleach services.

Inner metal is

= =

the most dangerous

+ Metal excess inside the fiber

Unreliable color resultresult Unreliable colour + risk of hair breakage + risk of hair breakage fiber Metal pile outside the fibre

Metal cluster inside the fiber fibre

‘‘

Video

insidethe thefibre fiber Metal inside

‘‘

Oxidant (H202) +Oxidant Metal(H excess inside the fibre 202)

*Instrumental test after lightening. ^ Pre-treatment: FR, UK, SP, IT, CN, US, BR. Shampoo: FR, CN, JP, MX, US, BR, UK, GER, SP, IT, US. Care: FR, UK, GER, SP, IT, CN, JP, BR. MASK: FR, CN, JP, MX, US, BR.

CHARLOTTE CATHERIN. Hair Expert, Colour, Balayage & Lightening Expert. @charlotte_catherin What do you like most about Metal Detox?

The protocol brings balayage to a pure result. It’s like hair has been cleared out of its yellow undertone. Like this baby blonde all women crave for.

GLICOAMINE

What is it like to use Metal Detox?

Hair is really coated. The brush adherence on hair is awesome.

Plus, it’s easy to apply. It holds better on most fragile reflects, such as copper and strawberry blonde. Shades felt cooler. And most of all, shininess was extreme.

INSTYLE 67

INFEATURE

MEETTHIICKY

A NEW SET OF PRODUCTS STRAIGHT FROM ADELAIDE MAKES HAIR THICKENING TECHNOLOGY SIMPLE, EFFECTIVE AND UNIQUE.

W

elcome thiicky to the Australian hair market, the product of Adelaide-based hairdresser Travis Cornish and another example of our local innovation. thiicky’s point of difference is in its simple approach to hair thickening, as the name would suggest, predicated on a capsule product collection of a Scalp Serum, Shampoo, Conditioner and Texture Spray, with some dynamic extras.

Built to help clients with thin hair, the four products are proudly vegan, paraben, silicone and sulphate free, not tested on animals and made right here in Australia, with a group title of the Hair Thiickening Kit. More specifically, the Super Serum nourishes the hair, the Thiickening Shampoo promotes hair growth, the Bond Building Conditioner is for hydration and repair and the Textured Repair Spray adds shine and creates fullness while taming frizz.

They are anchored by the hero ingredient of Tamanu Oil, which Travis found in his research to be a natural source for hair growth.

He incorporated this ingredient into the products, had them made locally in Queensland and is currently selling them online, with a shift now to moving them into salons as well.

“Everyone knows hairdressers only recommend the best and I want my new brand associated with just that – the best,” Travis said. “We sell the wholesale products individually for $22, with no minimum order, no opening order or spend. We offer free shipping and a RRP of $41.95 each.”

Beyond the hero kit, thiicky offers a triple-barrel, adjustable Wavy Hair Wand for efficient, quality styling at an affordable price point, as well as a Scalp Derma Roller to mimic a clinical micro68 INSTYLE

needling procedure that stimulates hair growth, rejuvenates the scalp and enhances the effect of haircare products. Lastly packs of thiicky hair ties prevent hair breakage and deliver super strong hold with a quick-release function and new rubber technology, becoming ideal for the reception counter.

Discover the thiicky way of local, effective and affordable haircare that thickens tresses and considers it all without the complexities. That’s thiicky – simple.

For more information visit www.thiicky.com.au

“Everyone knows hairdressers only recommend the best and I want my new brand associated with just that – the best.”

TRAVIS CORNISH

GHD

Video

UNWRAP ghd THIS HOLIDAY SEASON WITH THE HOLIDAY SEASON FAST APPROACHING, THERE’S NO TIME LIKE THE PRESENT (PUN INTENDED) TO BEGIN PLANNING THE HIGHLY COVETED CHRISTMAS GIFTS THAT WILL MAKE YOUR SALON STANDOUT FROM THE REST. GIFT SETS ARE HERE, AND GHD HAS YOU COVERED WITH THEIR MOST DESIRABLE COLLECTION YET.

A

s a large portion of the country prepares to exit lockdown, we have never been more ready to embrace good hair days, every day and it’s never been easier thanks to the new ghd limited edition desire collection. Transform your client’s hair into the ultimate object of desire with ghd’s best-selling professional tools all the while ensuring they also have the opportunity to give the gift of a good hair day! Beautiful and luxurious gift boxes with award-winning tools will be exactly what every woman wants to see under their tree this year.

Last year, the ghd deluxe gift set was so popular they sold out in a matter of weeks, so this year, the cult beauty brand is excited to announce their biggest range of gift sets yet, with a variety of price points and something for every hair type.

The new ghd desire collection is available in salons from October, with 13 different gift sets available in both the limited-edition desire warm pewter colorway and core collection to choose from. From the high performing ghd platinum+ smart styler that comes in a luxurious deep emerald velvet case to the ghd on-the-go gift set featuring ghd’s newest innovation, the unplugged compact and cordless styler (perfect for all that impending travel), your clients will be spoilt for choice when it comes to curating their Christmas wish lists.

Jen Roach of Halo Hair & Body Beauty salon and Kira-Lee Honor, of The Place Hairdressing salon have let INSTYLE readers know just why they will be including ghd Christmas gift sets in their salons this holiday season.

INSTYLE: How do you make the ghd Christmas gifts stand out in your salon?

Jen Roach: Location, location, location!

We want our ghd gift sets to be where our clients can touch and feel them… and make them ‘theirs’.

window takeover, our visual merchandising displays are constantly refreshed to keep them fresh and eye catching, and then recommendation through placing the right product for the customer in front of them to look and feel is key.

IN: What do you like most about selling the ghd Christmas giftsets?

JR: Knowing that someone is going to unwrap a ghd for Christmas. That’s pretty damn exciting!

IN: What do you like most about selling the ghd Christmas giftsets?

KH: I like being able to give my clients the convenience of buying a gift for themselves or loved ones, and also giving them the option of the full collection to choose from based on their gifting budget.

IN: How do you train your staff to sell the Christmas gift offerings?

JR: Look for cues in your conversations with clients. Ask them how their Christmas shopping is going and be ready to find them something to fit the hair and lifestyle of the person they’re shopping for. Also, put the items in their hands.

Once they hold it, they own it.

IN: What impact does selling Christmas packs have on your salon profits?

JR: The Christmas ghd packs are a great boost to our salon profits, especially when clients add them on to their in-salon treatments. The ultimate sale.

IN: How do you train your staff to sell the Christmas gift offerings?

KH: They know the ghd products inside and out so I focus on the added free value of the gift sets and limited edition sets.

IN: What impact does selling Christmas packs have on your salon profits?

KH: We are so flat out at Christmas with back to back services, the only way to make an additional profit when we can’t fit more clients in is upselling retail.

IN: Why are ghd Christmas packs a salon essential?

JR: Selling ghd gift sets is fun and exciting!

Nothing beats seeing the black ghd bag being walked out of the salon. It creates a big buzz among our team.

IN: Why are ghd Christmas packs a salon essential?

KH: Everyone knows, wants and loves ghd so at Christmas it’s a no brainer! Make your clients good hair day last well beyond the salon visit and make their Christmases brighter with limited edition ghd desire collection.

IN: How do you make the ghd Christmas gifts stand out in your salon?

Kira-Lee Honor: Understanding the customer journey is key for me. It starts with a ghd

For more information or to order the ghd limited edition season stock for your salon before it sells out, contact your account manager or phone 1300 443 424.

INSTYLE 69

Video

www.datelinecity.com

INCOLLECTION

GETAWAY DE LORENZO’S LATEST EDITORIAL CAMPAIGN HAS YOU SIPPING COCKTAILS POOLSIDE, BECOMING THE MOST STYLISH (AND ONLY) TRAVEL DESTINATION OF 2021.

D

e Lorenzo have cast and styled a group of luxurious travellers in their new Hotel de Lorenzo campaign, constructing the dream of beautiful holidaymakers, surrounded by colour, sand and surf, and allowing you to getaway for a moment, even in your own mind.

Offered as the De Lorenzo Spring Summer 2021/2022 collection, the campaign is set with a modern retro twist capturing different colours and styles and casting a familiar group of jet-setters.

With hair direction by brand ambassador Brad Ngata, the styles evoke the Flight Attendant, Chameleon, Infamous Musician and Hotelier Honey characters.

The tagline houses it all under the (beach) umbrella of “where imagination meets reality by the pool”.

The Flight Attendant style is made to be sexy and sophisticated, with volume and texture in the character’s signature 72 INSTYLE

Video

INCOLLECTION

waves. The colour look is anchored by rose golds and blondes from the model’s Natural 6 base, created with Supanova in a combination of Natural, Gold and Auburn tones and Bond Construct 1. Bond Defence Extinguish, Elements Motion, Essential Treatments Absorb and Elements Quicksand and Sandstorm are the essential styling products for volume, movement, texture and that ideal finish.

The Chameleon is built from copper and yellow tones, styled with a blunt fringe in both sleek or high ponytail options.

Predicated on a luxe, rich colour, this concoction was built with concentrated Yellow, Copper and Titan hues. Elements Densify on towel-dried hair with Elements Barrel Wave in the styling and Elements Sandstorm for the final hold create the style.

The Infamous Musician is the character with attitude and, as such, her hair is tousled and fuss-free – AKA Rock Star Curls. The low maintenance style of natural curls reflects a life of concerts and travel, complemented by an understated brunette created using warm natural hues.

The character represents a quiet confidence and individual style, with Instant Satur8, Elements Titanium, Elements Densify and Instant The Ends used in a styling process that twists each sections and diffuses the hair dry to create this specific look.

Finally, the Hotelier Honey is a look made of creamy blondes and golden hues for sophisticated subtlety and the requisite sun-kissed vibe, as added to the model’s Natural 7 base. This suits a style of relaxed waves, elevating the look with a Supanova combination of Natural, Warm, Gold, and Titian tones and Novaplex Bond Construct 1. Elements Densify, Motion and Sandstorm are the essential tools in creating the style.

This is our current getaway plan so immerse yourself in Hotel de Lorenzo and transport your side poolside with these inspirational looks.

Video For more information visit www.delorenzo.com.au

INSTYLE 73

THE EDIT

ALLISON LAZARE SALON OWNER AT ESTEEM HAIR BEAUTY SPA

WHAT MAKES ESTEEM HAIR BEAUTY SPA SUCH A UNIQUE SALON? We are a unisex hairdressing, beauty and now spa facility that provides our clients with the ultimate one-stop shop for all of their hair, body and beauty needs in Penrith. We have created a luxurious and contemporary salon space, which was designed for comfort, convenience and relaxation with 20 stations, private basin area, Make-up Bar and Beauty Room all filled with natural light. It is truly a beauty oasis just outside of Sydney.

WHAT INSPIRED YOU TO BECOME A HAIRSTYLIST? Growing up I always had such a love of all things artistic and creative so I knew I would end up doing something where I was able to create and use my hands. I started noticing hair in magazine editorials and realised that it appealed to me as an art form I could create every single day and I was quickly hooked. Plus, I am an incredibly social person so being able to work with clients meant it really was the best of both worlds!

PICK YOUR POISON? There is nothing like relaxing on a Saturday night after a busy week in the salon with a great Vodka or Tequila or perhaps even both. I like to keep it simple and stick to the classic mixers.

YOUR FAVOURITE INSTAGRAM ACCOUNT? I’m obsessed with all things design so I am always watching anything created by @threebirdsrenovations. I think it comes back to the idea of us as hairdressers and being able to transform our clients. It’s so satisfying to see incredible before and afters. I also can’t wait to complete my own renovation project so it’s always educational to watch these amazing women at work.

IF YOU COULD HAVE DINNER WITH ANYONE IN THE WORLD, WHO WOULD IT BE AND WHAT WOULD BE ON THE MENU? Definitely Madonna! I am a die-hard fan so it would be a dream come true. Just imagine the stories she would tell. For the menu it would be my favourite - the freshest seafood with an Asian influence.

74 INSTYLE

There are too many options to choose from so how about a banquet with Salt and Pepper Prawns, a Miso Barramundi and a great Singapore Chilli Crab.

YOUR SALON STYLE? I’m definitely an upstyle girl and I love the creative process of visualising and creating special occasion hair. I work with a lot of brides and it is such an amazing chance to collaborate on something that they will remember forever so I take a lot of pride in that area of my work. I also love a full colour transformation and when you get a trusting client who tells you to just go for it. In this stage of my career I have complete confidence in my skill so I love stretching myself with as much variety of colour work as possible.

A QUOTE TO LIVE BY? You are the artist of your own life – don’t hand the paintbrush to anyone else.

Particularly apt for our industry I feel!

DREAM CAR? It would have to be a matte black Merc GT. Perfection.

WHAT HAIR PRODUCT/TOOL ARE YOU LOVING? I love products that are really easy for clients to use at home after being educated on how to get the most out of them and that I use myself too!

My current favourite is the L’Oréal Professionnel Beach Waves, which is the perfect way to lock in those tousled curls.

It’s just enough to add hold and texture without the heaviness.

YOUR FAVOURITE CUT AND/OR COLOUR TO CREATE IN THE SALON? I’m a fan of the classics, and I will always love creating a full head of foils as it gives such a natural transformation and is so versatile. It’s a great entry point for those dabbling with colour and it allows me to experiment with technique and placement to achieve a bespoke result. My clients also can’t get enough of textured lobs and I think they are great as they are so universally flattering for different ages and face shapes.

THE EDIT

BELINDA MILLS SALON OWNER, MASTER HAIR STYLIST AND COLOURIST AT PIPSQUEEK IN SAIGON HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC? My style is very, ‘she could be rich or could be poor’. I’d say, mostly poor, sports luxe with a splash of vintage.

HOW DO YOU START YOUR MORNINGS? I wish it was meditating and hot lemon water but it’s a date with a massive mug of coffee.

HOW DO YOU UNWIND AFTER A DAY AT WORK? I have young kids so unwinding isn’t a thing until the second I go bed. Then I have my herbal tea while I look at TikToks. I’m not going to pretend I don’t!

HAIR PRODUCTS/TOOLS YOU CAN’T LIVE WITHOUT? I can’t live without O&M The Power Base and O&M Project Sukuroi.

A QUOTE TO LIVE BY? “It’s the duty of the strong to carry the weak.” I think this a lot in my day to day life. For example, If someone is rude or negative they are having a weak moment and with positivity and kindness you can lift them out of it. You never know what’s happening in someone’s life and although bad behaviour sucks, giving it back is just spreading the negative vibe. I think people are so quick to judge and turn their back on people. I think none of us really know anything and we just need to believe people deep down are good and want to do good, be the stronger person, be understanding and kind!

SOMETHING YOU CAN’T LIVE WITHOUT? My scrunchie, my pink velvet bed, and my husband, he’s alright.

WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW? Shaggy layers and bobs with bangs! I want to bleach everyone’s hair and make them pink, always!

FORECAST FOR A 2021 HAIR TREND? Texture! Long hair will be layered there will be twists on mullets and shags all over the place and I think colour blocking isn’t finished with yet.

FAVOURITE INSTAGRAM ACCOUNTS? I love accounts that have their own very distinct vibe @Jhair_stylist, @chrisweberhair, @shmeggsandbacon just to name a very small few.

WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT? My Casio watch, my sister gave it to me and it reminds me of my dad in the 80s A SONG THAT WILL GET YOU DANCING WITHOUT FAIL? Pizza Guy by Touch Sensitive, it’s my freaking jam!

INSTYLE 75

MY WAY

COLOUR FLARE TANIA LONARDO,

OSCAR OSCAR SOUTHLAND PARTNER

This look is sophisticated, elegant and one of my favourite looks – the power suit! I just love the silky pretty pink pants and Chanel style thick soft and cozy boucle overcoat. It’s the perfect pair to feel like an absolute girl boss. If I were to update anything, it would be the handbag for sure, I can’t ever go past an opportunity to match my bag with my outfit and my favourite colour is pink, so I’d have to choose a pink mini with a top handle for a bit more pink, of course! I love the golden girl hair vibes, but I would give the hair a little bit of extra TLC and freshen it up with a Redken Shades EQ Gloss. Shadow the roots to add even more depth to the colour and give the cut some more shape by pairing it with a super chic modern shag haircut and curtain bangs for volume and texture. My go to product is Aveda Texture Tonic, I would spritz and scrunch for the perfect volumous textured shag to create that “just jumped off a Learjet and got marooned on a deserted island (but make it Chanel)” look.

76 INSTYLE

MY WAY

DOUBLE DENIM SHAGGY ANTOINETTE SCARFO,

DIRECTOR OF ZINK, THE ELEMENT OF HAIR

​​ The perfect denim meets denim pairing. I think she nailed it, I love the oversize jacket, andDANNY the pants tied PUOPOLO, at the ankles which give her L’ORÉAL a great silhouette PROFESSIONNEL showing off ARTIST the shape @ of her RAKIS legs. A great ON COLLINS overall look! The minimalistic make-up with a pop of strong colour looks fresh, Let’s complemented modernise the with colour a very by classic creating bold coloured a rootbob, shadow following with an 2021 iridescent hair andpearl makeup trends. blonde Ifor would a more change lived-in up the effect. hairIt’s a bit such to really a great makeway it look to spice greatup with an all-over a few lowblonde lights to add andtexture bring in and thecreate winter. that beautiful tone on tone With colour. the cut, I would I would also layer add afor solid a shaggy fringe to frame textured her beautiful shape connecting face and the highlight fringe those great with cheekbones! the overall It cut would while also keeping accentuate a great the edgy 70’s look. vibe You which really is can really have on so trend much at the fun withmoment. It’s this little haircut. also a beautiful Kérastasesolution products togive the hair workthat the extra mullet bit trend of shine in a and soft,keep diffused locks in great way.condition.

I would further L’Oréal strengthen Professionnel the Tecni.

ARTmodern Savage Panache 70s look by would prepping be mywith product L’Oréal of choice Professionnel for styling to Tecni.Art create texture Pli andorstyling L'Oréal Professionnel with an ultra-textured Tecni.Art Pli Thermo-Modelling curl. Lastly, mess Spray it all to achieve up with those lots ofbeachy L’Oréalwaves!

Professionnel The classic Tecni.Art denim Wild look will Stylers always Beach give Waves you a timeless texturizing look, inspray my opinion, on dry hair. love it.

INSTYLE 77

INBEAUTY

uxury LESCAPE AT HOME SOME OF OUR FAVOURITE LUXE PRODUCTS TO PAMPER OURSELVES AT HOME.

ALPHA-H Beauty Sleep Power Peel and Liquid Gold Midnight Reboot Serum –www.sephora.com.au QUAY AUSTRALIA Circle Link Bracelet - www.quayaustralia.com.au SUNDAY RILEY C.E.O.Glow Vitamin C and Turmeric Face Oil – www.sundayriley.com QUAY AUSTRALIA Herringbone Drip Necklace - www.quayaustralia.com.au DMK Limited TransGenesis - www.dmkskin.com.au SUNDAY RILEY Good Genes Lactic Acid Treatment – www.sundayriley.com TOM FORD Balm Frost - www.tomford.com OFFCUT Blanco Stone - www.offcut.store/ 78 INSTYLE

INBEAUTY

THE DAILY EDITED Black Large Cosmetic Case - www.thedailyedited.com ULTRACEUTICALS MD Ultimate UV Protection Daily Moisturiser SPF 50 Mattifying and Ultimate Bio-Repair Moisturiser - www.ultraceuticals.com/au DIPTYQUE Roses Candle - www.mecca.com.au QUAY AUSTRALIA Bubble Huggie Earrings and Linked Collar Necklace and Tubular Hoop- www.quayaustralia.com.au TOM FORD Eye Color Quad 04 Suspicion and Soleil Blanc Eau De Parfum - www.tomford.com SUNDAY RILEY C.E.O. Vitamin C Rich Hydration Cream – www.sundayriley.com QUAY AUSTRALIA Tubular Hoop- www.quayaustralia.com.au OFFCUT Blanco Stone - www.offcut.store/ INSTYLE 79

INBEAUTY

Cleanse The Day Away Minenssey Rejuvenating Nourishing Cleanser is enriched with antioxidants and Australian Botanicals, Kakadu Plum, Pomegranate, Lemon Aspen, this gentle cleanser removes dirt and impurities while hydrating your skin. Willow Bark, a natural source of salicylic acid, gently exfoliates the skin, while Nettle and Apple helps comfort and protect, leaving your skin smooth and balanced. www.minenssey.com

Retinol Dream IT Cosmetics has introduced its newest innovation combining the power of anti-ageing serum with the soothing care of a cream – Hello Results Wrinkle-Reducing Daily Retinol Serum-inCream, now available from Sephora and Adore Beauty. This unique formulation was developed with IT Cosmetics’ board of plastic surgeons and dermatologists to balance efficacy with care, and is suitable for daily use from day one, even on sensitive skin. Also infused with a rich vitamin complex including vitamins B5 and E, this quick absorbing cream soothes and hydrates skin, alleviating the common effects of retinol use such as redness, dryness and flaking. www.sephora.com.au

Charlotte Tibury at Mecca Beauty Retailer MECCA Brands has announced a long anticipated, exclusive retail partnership with Charlotte Tilbury Beauty in Australia and New Zealand. This will be the first time Charlotte Tilbury Beauty is available in a bricks and mortar retailer in the Australasian market, providing customers with the opportunity to try the iconic products before they buy. The in-demand global luxury beauty and skincare brand, founded by British makeup artist to the stars, Charlotte Tilbury MBE, will launch in MECCA stores and online from September 21 2021. www.mecca.com.au

80 INSTYLE

Trinny London Goes Virtual UK makeup brand Trinny London has introduced a fun interactive way to perfect makeup for you and your friends, family and bridesmaids at home. The virtual one to one makeup appointments take you through their Match2Me (their on site colour and makeup matching section) to show you the best colours, products and techniques for you and your friends. During your appointment, the Trinny London makeup artist will share tips and tricks, whether that’s perfecting your blusher, enhancing your eyes or diving your cheekbones. Pop open the wine and enjoy Trinny London Duo Virtual appointments with an expert makeup artist. www.trinnylondon.com/au

Rose Mist Uplift the senses and hydrate the skin with the new Exclusive Edition Rosewater Balancing Mist Five Roses from Jurlique. This new scent and formula features five Jurlique farm-grown roses: Rosa gallica, Rosa centifolia, Rosa damascena, Rosa alba, and Rosa rugosa - a new breed on the farm which has never before been used in a Jurlique formulation. www.jurlique.com/au

Sleep in Luxury SILVI plant-based silk bedding is designed for healthier skin while offering a luxury bed time experience. Beauty sleep never took on such meaning with antibacterial silver stop bacterial spread helping you keep your skin clean and clear. The plant-based silk is made of bamboo lycoell, the most sustainable fabric on the planet, and boasts the same antimicrobial and comfort benefits as their silver-treated mulberry silk.

The new Silvi sheet and duvet sets come in four sizes and three colourways. au.mysilvi.com

GO

PINK WITH JOICO THIS OCTOBER!

JOICO PARTNERS WITH THE NATIONAL BREAST CANCER FOUNDATION Joico will be supporting salons and their clients through a range of in-salon initiatives to encourage engagement and donations.

The brand is inspiring hair salons to transform their spaces into pink palaces in October to increase awareness for the National Breast Cancer Foundation (NBCF).

Joico hopes to raise valuable funds and awareness to make a significant impact on the lives of Australian women and help achieve NBCF’s goal of achieving Zero Deaths from breast cancer by 2030.

JOICO HAS A BEAUTIFUL COLLECTION OF PINK COLOR INTENSITY SHADES THAT DELIVER INTENSE PIGMENTS AND WOW-WORTHY RESULTS THAT LAST UP TO 20+ SHAMPOOS! FOR EVERY PINK TUBE OF JOICO COLOR INTENSITY THAT IS ORDERED THROUGH SEPTEMBER & OCTOBER, JOICO WILL PROUDLY DONATE $1.00 TO THE NBCF. Promotional timing may be adjusted due to lockdown salon restrictions.

w

.sabrecorp.com For more details gow towSabrecorp.com.au .au or call 1300 764 437

#ZEROBY2030

SCAN TO DONATE & GO INTO THE DRAW TO WIN A ONE YEAR SUPPLY OF JOICO HAIRCARE* *12 SHAMPOOS + 12 CONDITIONERS

INFEATURE

DIRT AND HAIR COMMONLY DIRT AND HAIR HAVEN’T SHARED SPACE VERY WELL, UNTIL DYSON DEVELOPED A VACUUM SPECIFICALLY WITH A HAIR PICKUP TOOL THAT DOESN’T TANGLE. WELCOME THE NEW DYSON V15 WITH LASER DETECT, YOUR LATEST HERO FOR THOSE SMALL TOUCH UP AREAS.

D

yson’s innovation in the hair space, although independent to some of its other household categories, shares the constant inertia of taking common problems and putting them behind us, from anti-frizz hair tools to the latest vacuum with a hair tool attachment.

“As engineers our job is to solve daily problems, and the past 12 months has created plenty of new ones with more time spent indoors,” explained James Dyson, Chief Engineer and Founder. “We are all cleaning more frequently, trying to remove the additional dust but desperate for peace of mind that our spaces are truly clean.”

The latest vacuums use laser technology to reveal hidden dust, integrating a diode laser into the cleaner head that is precisely positioned at a 1.5 degree angle to create the best contrast between dust and floor.

“We don’t think detection is enough, so we remove and meticulously size and count the particles 15,000 times a second using an acoustic piezo sensor which converts vibrations into electrical signals, displaying precisely the size and number of particles sucked up on an LCD at the back of the vacuum,” he said.

ANTI-TANGLE TECHNOLOGY Just when we thought a knotted vacuum head full of hair was something we had to live with, Dyson has introduced a new antitangle Hair Screw Tool that solves the problem of removing hair on the brush bar. This is often a challenge for many vacuums, despite claims to the contrary, so they have developed a new anti-tangle conical brush bar which spirals hair off and into the bin. This prevents the wrapping of hair around the brush bar. Engineered for both human and pet hair, Dyson engineers delicately tweaked the precise angle of the bristles on the tool, to ensure the release force did not tangle the hair and tested the tool on multiple hair types.

The new anti-tangle High Torque cleaner head is Dyson’s powerful High Torque cleaner head that prevents tangling. The 82 INSTYLE

cleaner head now has 56 polycarbonate teeth, which looks like a comb. These small teeth prevent tangling around the bristles when you are cleaning, and automatically clears hair from the brush bar, so you don’t have to.

The Dyson V15 Detect features Dyson’s 5-stage advanced filtration technologies, capturing at least 99.99 per cent of particles as small as 0.3 microns, to expel cleaner air. Dyson cyclone technology is efficient at separating dust and dirt from floors and surfaces and whole machine sealing means this isn’t leaked back into the air.

Key benefits of the V15 include motor-driven cleaning for smaller spaces and an anti-tangle conical brush bar that spirals hair off and into the bin. The tool is engineered for handheld cleaning of all surfaces, wait room or reception sofas and stairs, as well as those hard to reach areas and is ideal for salon environments or homes with pets. It is tested to pick up 108.5m of hair Also now available in a compact format, Dyson is introducing the Dyson V12 Detect Slim Total Clean for an RRP of $1,199, which features the technology from the Dyson V15 Detect, in a smaller, more compact format. The V15 has an RRP of $1,449.

Here’s to a cleaner future.

For more information visit www.dyson.com.au

INFEATURE

LUXURY KERATIN

SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION

JOIN THE

WE PROFILE A WELCOMING SYDNEY SPACE THAT’S ALL ABOUT COMMUNITY.

NEIGHBOURHOOD

W

elcome The Neighbourhood Salon, a long held dream for directors of style and colour respectively, Shane Crow and Kyle Nawrocki, who started their hairdressing careers together more than a decade ago.

After beginning their working careers together at a boutique salon in Sydney’s Potts Point, they formed a friendship, then a professional partnership and The Neighbourhood Salon, which lives up to its community-focused namesake.

“Our vision at The Neighbourhood Salon is to create a unique and tailored experience for each and every client,” the pair said. “Everyone is welcome in our space to enjoy the great service, laughs and bespoke colour and cut designed for your individual style and personality.”

“We are all about comfort. A space that is inviting and open to all forms of expression, as we think this helps our clients build trust. Plus it’s nice to think you can spend time with us to unwind, to work, to laugh… a neighbourhood feeling,” they continued.

When you think of a neighbourhood, The Neighbourhood Salon ticks every box, with a varied, eclectic clientele of regulars and a small, close team of professionals leading the way.

“Everyone is welcome to The Neighbourhood. That’s something we are super passionate about maintaining and the reason why we opened the salon,” the pair said. “That’s why we now have such a varied clientele. It so interesting though,

I think some of our clients love each other more than us. We have days where we have to interrupt the conversation to get people over to the basin, and we love it like that!

The energy is infectious.”

“We are a small team with highly specialised roles, which we feel means that you get the best of cut and colour,” they added. “Joint consultations between colourists and stylists allow us to bounce off of each other and our client with no miscommunication. We are working together on your outcome from start to finish.”

With Kérastase and Mr Smith used for style and Redken for colour, the salon is focused on luxury products and clientfocused services as its point of difference.

“Consultations are our hero services for sure,” they said. “We love what we do and we pride ourselves in our craft and knowledge. We also always strive to create an effortless cut and colour that will work with our clients styling ability, hair type and the health of the hair. We are 100 per cent about what our clients need, what works for them and what they are looking for. It’s about making our clients feel great after they leave, as well as between appointments and not about what our bank balance does.”

Adding to this important focus with their experience and knowledge in everything from colour to style and precision cuts, The Neighbourhood Salon offers fresh looks and the space to hang your hat to actually show them off.

Join the Neighbourhood.

For more information visit www.neighbourhoodsalon.com.au

CLASSIC

NEW NATURAL

• REPAIR & CONDITION • HUMIDITY PROOF • FRIZZ FREE • SMOOTH • INCREDIBLE SHINE • SUPER QUICK STYLING

300ML & 1 LITRE SIZES AVAILABLE EVALUATION KIT

JUST $75

02 9489 7776 sales@trichovedic.com.au www.trichovedic.com.au trichovedic.com.au www.ftrichovedic acebook.com/trichovedic www.@trichovedic instagram.com/trichovedic/

INFEATURE

CREATE

LUMINART OVER 65 YEARS OF HAIR AND BEAUTY INDUSTRY KNOWLEDGE AND EXPERIENCE HAVE COME TOGETHER TO BRING YOU LUMINART PROFESSIONAL COLOUR CREAM. ACHIEVE RICH, LONG-LASTING, DEPENDABLE COLOURS WITH AN ECOLOGICALLY DESIGNED RANGE.

T

he LuminArt True Colours Collection from Natural Look Australia is a multidimensional collection, featuring four editorially savvy, inspirational looks inspired by the unique diverse palette of Australia’s natural landscapes. Combining soft and textured finishes, bold colours and empowering shades to represent the best of Luminart: consciously and responsibly formulated, genuine, authentic hair colours. The LuminArt True Colours Collection is formulated with the highest quality ingredients to provide longlasting colour while also building and maintaining natural, healthy hair.

Enriched with the finest ingredients and Australian extracts; bringing the colours of Australia’s vast palette to life. LuminArt’s Permanent Colour Cream is formulated using unique Micro Pigment Technology.

Providing maximum colour pigment absorption in hair without altering its 84 INSTYLE

INFEATURE

HAIR LOSS INFEATURE

INNO VA

PATETION NT

structure. The micro-pigments sink deeper into the hair’s cortex, resulting in flawless coverage and vibrant intensity.

This technology, combined with specially selected natural Australian plant extracts, provides lush results each time.

The natural hair colour products are long-lasting, age-resistant and formulated to achieve maximum coverage. They help to revive that youthful lustre and vibrancy without the need for unnecessary mixing.

The extensive palette of LuminArt hair colour products spans 150 colours. 102 being traditionally formulated and 48 are ecologically formulated colours.

The LuminArt iconic True Colours Collection looks include a vivid Australian Sunset, a bright layered magenta colour with sleek and effortless waves, inspired by the beautiful Australian Sunsets.

Embracing vivid hues and lustrous colours inspired by the magical natural expressions that surround us.

The ethereal Apricot Sorbet is natural apricot blonde brush painted with a veil of juicy orange hues, all about the emergence of warmer tones and a low maintenance colour, delivering a reflective finish that shimmers and shines with a glamorous red-carpet style-vibe.

Pearl Blonde is a tonal shift from the traditional platinum blonde.

This luminous, dimensional shade is described by Natural Look Australia as, “sophisticated as it is striking”. Subtle hues of lavender and peach, blended with a super light blonde, throw a shiny metallic reflect that catches the light, just like a real pearl.

Galaxy Balayage embodies a cosmic interpretation of the celestial Australian night sky. The bold colour melt of blueberry and plum styled with wild curls and soft face-framing bangs reflects a desire to explore and be fearless, to ignore the ordinary and go beyond!

Luminart Professional Colouring System is formulated using a unique illuminating cream with protective and conditioning, Natural, Organic, Vegan-Friendly ingredients, to create vibrant, longlasting colours while also maintaining and building healthy strong hair.

Each look is individually titled and conceptualised by LuminArt’s creative team, following the expert guidance of Anthony Taverna, Artav Australia Director.

Peruse the full collection online.

For more information visit www.naturallook.com.au/luminart/

67%

OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL

EXPERIENCED A POSITIVE RESULT *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney

02 9489 7776 sales@trichovedic.com.au www. trichovedic.com.au trichovedic.com.au www.faceboo www.instagram k.c om/trichoved .com/trichoved trichovedic @trichovedic ic/ ic

INSTYLE 85

INFEATURE

CHECKING IN WE SPOKE TO A MENTAL HEALTH EXPERT ABOUT MANAGING THE DIFFICULTIES OF THE LOCKDOWNS CURRENTLY CONSTRICTING PARTS OF AUSTRALIA, FOR SOME SAGE WORDS OF ADVICE IN THESE TRYING TIMES.

A

s we’ve unfortunately all learned over the past couple of years, lockdown is hard, especially for salons and hairdressers who lose income, routine, their work and their craft in the process. For both salon owners and employees, it’s a difficult road and it's paramount to actively manage your mental health during these difficulties.

With parts of the country in and out of lockdown right now, we spoke to Anna Feringa, a Workplace Mental Health Consultant, to understand her insights into this timeous problem. Read on and hopefully gather some takeaways to what can work best for you and your mental health.

HOW CAN SALON OWNERS SUPPORT STAFF WITH THEIR MENTAL HEALTH DURING THIS TIME? Firstly, there is ‘prevention leadership’, this means stay connected with your team during lockdown. Regular virtual team meetings, catch ups or huddles are a great way to stay connected and stay across the health of your team. You don’t know, what you don’t know, right?

Talk about mental health openly and honestly, ask your team how they are going and be prepared for some tough responses. If some of your team are not comfortable talking about this in a team setting arrange a 1:1 catch up with each of your staff in addition to the team meeting for more privacy.

Secondly, there is ‘reaction leadership’. By this I mean when one of your team members has told you they are struggling, or 86 INSTYLE

you have noticed that they don’t seem themselves be prepared to listen and direct them to support services. Remember you are not the counsellor (even though the community think most hairdressers are!), you are the supporter only. You don’t have to have all the answers but just know where you can guide your team for professional support

HOW CAN SALON OWNERS AND EMPLOYEES PERSONALLY FOCUS ON THEIR MENTAL HEALTH? All of the things we’re used to doing each week — running your business for start, catching up with friends and family, going out for dinner — have temporarily been disrupted.

Many people have lost their jobs and there is uncertainty about how COVID-19 will affect jobs and the economy into the future.

‘Uncertainty’ has been found to be the leading cause declining mental health during lockdowns alongside loneliness, so here are some important tips.

Look after your physical health – Yes, that means move more, eat healthier and drink less (alcohol, that is). It is great coming up but terrible coming down off alcohol partially if you are not in a healthy mindset.

Stay connected with your team, family and friends – This prevents loneliness, increases personal connection and, hey, you may even laugh a little or a lot. Laugher is proven way to cope with stress – let’s call it the dopamine shot!

Have a routine (as much as you can) – Try and eat at regular times, sleeping (Netflix is a killer for sleep routines), wake up when you normally would, exercise when you normally would (if you do at all – it may be a great time to start!) and stay connected with your team, friends and family. Unstructured time can create boredom, which leads to overthinking, which leads to an increase in anxiety or depression, which can lead to unhealthy patterns of coping. Booze, poor diet and poor sleep increase anxiety – see

INFEATURE

the cycle? Distraction is awesome when we are fighting worry and routines give you a feeling of control when we are living in an uncontrolled world right now.

Support someone else – We all have our own baggage, and some of us are more vulnerable than others right now. They may be older, live on their own, or live in a challenging home situation.

Reaching out to give people support, if you are able, can help your mental wellbeing and make a big difference to someone else’s life.

It also feels awesome for your self-esteem!

Seek support – It’s normal to have ups and downs, these are crazy times indeed and it is important to talk about how you’re feeling with people you trust. Believe me, most people are likely experiencing similar feelings.

If you want to talk to someone else, but aren’t sure where to start, there are lots of great online and phone chat support services available. If these services don’t cut it and you are feeling anxious or depressed for a long time, see a health professional. Have a chat to your GP about a referral. Believe me – it’s worth it.

WHAT ARE TIPS TO MANAGING LOCKDOWN ANXIETY? Funnily enough, it’s normal to feel anxious, overwhelmed, confused, sad, angry and bored, but these feelings can take their toll, and we all need to take the time to care for ourselves. We did discuss how to look after your mental health previously so don’t forget these tips, but let’s extend a little further to focus directly on reducing anxiety during lockdown Put the breaks on with media and misinformation – I know it is tempting to scour the media and all the sensationalism of panicbased headlines, it can be difficult to escape but try at least not to read it first thing in the morning or last thing at night, otherwise

you are setting yourself for a really bad day or a restless sleep.

Limiting your exposure to media, news, and social media about lockdowns and COVID reduce the panic.

Stay focused on the here and now, taking each day step by step – Try to focus on the here and now- not the past and not the future. Live in the moment and take one day at a time. Anxiety is always thinking the worst of everything so worrying about tomorrow, next week, next month, and will not end well for you from a mindset perspective. Just focus on getting today done.

Practice gratitude and appreciate everything – Gratitude doesn’t need to take centre stage for the big wins in life. Making a habit of being grateful starts with appreciating every good thing in your world and recognising that there is nothing too small for you to be thankful for. Even if it is as simple as appreciating our health, where we live, friends, a roof over your head, family, awesome hair…. don’t leave anything out when practicing your gratitude.

We take so much for granted so when we remind ourselves what we have outside this excessively commercialised world it really does shift your mindset from poor me to not so poor me!

ANY OTHER WORDS OF WISDOM FOR THE SALON COMMUNITY DURING THIS TIME? Remember… ‘you have made it this far’. I don’t mean through COVID, I mean since birth! Life can throw some serious curve balls at us, yet here you are surviving, breathing, laughing, crying and even taking the time to read this article. You are stronger and more resilient than you give yourself credit for. Although stressful, and in some cases devastating for ourselves and our businesses, this too shall pass and you will survive and come out stronger because of it.

For more information visit www.annaferinga.com.au

INSTYLE 87

LOVE IN FULL

COLOUR SCHWARZKOPF PROFESSIONAL’S LATEST CAMPAIGN OFFERS BRIDAL LOOKS AS YOU’VE NEVER SEEN THEM BEFORE, WRITES SHANNON GUSS.

S

chwarzkopf Professional is inspiring in its colour capabilities once again, with the ‘Love In Full Colour’ IGORA Royal Campaign, the third iteration of an editorial partnership with Romance Was Born.

Recruiting Schwarzkopf Professional ANZ Guest Artists Natalie Anne, David Wieselmann, Dylan Hooper and Cassie Kavalieros, along with National Ambassador and Australian Hairdresser of the year Dee Parker Attwood, to the campaign, the aim was in creative exploration and freedom, as directed by the fashion house and capturing bridal looks without definition for their Forever Bridal shoot.

“Our collection, Romance Was Born Forever, has been crafted almost entirely from RWB dead stock and preloved vintage pieces. We’ve created a treasure trove filled with doilies, lace and sequins, and repurposed discarded wedding dresses that are rich in memories to bring out a new-age bridal collection. We love to watch the models change hair colour, dress up, and transform,” explained Anna Plunkett and Luke Sales of Romance Was Born.

This dream team came together for the full inspiring shoot, combining their immense talent, experience and accolades into what became this new campaign. Current AHIAs Australian Hairdresser of the Year Dee, who is Artistic Director of Wieselmann salon in Melbourne, worked with the salon’s Owner and Founder David Wieselmann, who boasts nearly five decades of hair industry experience. Social media juggernaut Natalie Anne, AKA the current International Hair Influencer of the Year brought her own important interpretations to style.

In colour, educator and colourist Dylan Hooper showcased his talents from backstage work to important salon skills in his work at Kiin, while Cassie Kavalieros from Hair by PHD brought her runway experience to the fashion shoot.

88 INSTYLE

“I’m very inspired by European styles, and now the 80s have made a real comeback. Like fashion, hair trends have a habit of repeating themselves.”

DEE PARKER ATTWOOD

Olivera Cirillo boasts over 24 years of experience in the hairdressing industry and in business management, especially in creating editorial bridal collections, with her education work proving pivotal in her part in creating the shoot as an Adviser.

The editorial trends – Modern Nostalgia, Floral Wonderful, Magical Whimsy and Ethereal Romantics – of the collection drew from the brand’s use of rich, intense colours and nostalgia.

Utilising 140 IGORA Royal shades, the technology was used to highlight the individual beauty of the models with both creativity and quality. The new look IGORA Royal builds on its comprehensive coverage and reliable results with more sustainable packaging and a simplified portfolio.

“Brides are often going to go for more subtle changes and look enhancements in their colouring. If they’re going for a natural or enhanced colour, we often add highlights to create some added depth and texture to transform the look or make their existing colour richer,” shared Schwarzkopf Professional Guest Colour Artist Cassie Kavalieros.

INCOLLECTION

“The more the merrier with colour – I say! Since picking up IGORA Royal I’ve been obsessed with it. The results speak for themselves,” added Schwarzkopf Professional Guest Colour Artist Dylan Hooper during the process.

This new iteration of IGORA Royal aligned perfectly with Romance Was Born and the campaign, with the sustainable packaging, including 100 per cent recycled aluminum, fusing with hair and gowns that both incorporated recycled materials.

These values fit into the theme of the overall campaign, which had the key objective of inspiring the future of the hair industry, with bold looks, top-tier technology and an ethos of sustainability.

Here, discover the specific trends to creatively motivate you.

The Modern Nostalgia trend, with colour looks from Schwarzkopf Professional ASK Advisers Chrissie and Olivera repurposes nostalgia for today, with red, blonde and white hues that offer a vintage aesthetic and multi-dimensionality.

Contemporary styling and an 80s twist kept the look in this period clash theme.

“My favourite transformation has to be Billie. She came in with a little bit of regrowth, so we needed to firstly touch up her roots. I love the stunning vibrancy of the copper and red hues,” Chrissie said.

“I’m very inspired by European styles, and now the 80s have made a real comeback. Like fashion, hair trends have a habit of repeating themselves. For Billie, I leant into the Rock Chic aesthetic, with short texture on the top, and a long naturally textured back,” Dee added.

Floral Wonderland is the second trend, celebrating gender fluidity with floral finishes and natural textures, and modernising well-known floral wedding hair looks. Styled with a curly undercut, soft pastel curls and blooming natural curls by David Wieselmann, Natalie Anne and Dee, respectively, rich chocolate hues were also an essential part of the tapestry.

Trend 3 is Magical Whimsy, which redefines the traditional bride with inspiring looks born from soft-focus Victoriana, but with an undone elegance and fluidity reimagining this aesthetic. This trend includes a modern romantic blonde wet-look embellished chignon

by Natalie Anne, adorned with intricate hand-flowers.

“I’ve got this new obsession with wet and really glossy, healthy looking hair. Especially when you are working with blonde hair.

I really wanted to pull it back, make sure she looked as shiny as possible, and I wanted to see all of the brush marks. I used loads of pearls and diamonds scattered throughout the whole head, which was really beautiful and romantic,” she said.

Modern maiden braids, floral jeweled accessories and sand-blonde coloured by Cassie also defined the trend.

Ethereal Romantics was the final trend, with the concept of illusion and bewitchment defining the theme. Flatironed waves on a dark chocolate base, subtle touches of copper in rich brunette hues, a Farrah Fawcett inspired flip fringe and brightened bold red hues all comprised the aesthetic by Dylan, Chrissie and Dee across colour and style.

Get lost in the wedding day romance as only Schwarzkopf Professional and Romance Was Born can conjure it – unique, forward-thinking and ever beautiful.

For more information visit www.schwarzkopf-professional.com/au

INSTYLE 89

Neutral Remedy Salon Look by Comfortel

TRENDING SALON STYLE

Neutral

remedy

FEATURING A WARM NEUTRAL TONAL PALETTE, WITH PLENTY OF STONE AND SUBTLE METALLIC TOUCHES. THIS SALON LOOK CHAMPIONS TEXTURES AS THE DESIGN FOCUS INCORPORATED WITH PALER TONES LIKE WHITE, IVORY, SAGE AND SANDY NUDES.

WORDS & STYLING LISA FELEPPA

YOUR SALON DESIGN STYLE textures and all things neutral

Hello Blonde Hair Co™ @helloblonde_hairco

GET THE LOOK – Styling Station: Oval LED Salon Mirror with Marble Floating Bench & White Comet Footrest Comfortel Furniture www.comfortel.com.au

Boho Hair @boho.hair Eve Salon @evesalon_ballarat

DESIGNER TIP !

Keep things minimal and light fille d. Choose signa ture pi eces that le t the textures talk .

Arch Metal Box Comfortel Furniture www.comfortel.com.au Eve Salon @evesalon_ballarat

white Saddle Salon Stool Comfortel Furniture www.comfortel.com.au

The All Space @the.all.space

Design: @designbydanni Build: @briscoehomes Hello Blonde Hair Co ™ @helloblonde_hairco

Design: @kellehoward.co Build: @studio.build.projects Photographer: @kristian_van_der_beek

Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture.

For more inspiration on salon design ideas go to comfortel.com.au or @comfortelfurniture on Facebook, Instagram or Pinterest.

90 INSTYLE

Eco Salon Chair Comfortel Furniture www.comfortel.com.au

The Salon Edit @thesalonedit

Life is already

!

Business insurance doesn’t have to be

Compare multiple quotes online in minutes Instant online cover – no paperwork Save yourself time and money

Earn 1 Qantas Point per dollar spent on any new business insurance policy*

wwbizcover.com.au w.bizcover.com.au

1300 805 821

*Must be a Qantas Business Rewards member. Maximum of 10,000 Qantas Points earned per policy. Available to new BizCover policy purchase only and not available with any other offer.

See Terms & Conditions at bizcover.com.au/qbr.

The information provided is general only and should not be relied upon as advice. BizCover Pty Ltd (ABN 68 127 707 975; AFSL 501769) © 2021 BizCover. BC1912

VELLEN HAIR PREMIUM TAIL COMB 3-SET

COLORTRAK ECO COLLECTION

The all new Vellen Hair Premium Tail Comb Set includes three sizes, perfect for babylights, balayage and highlights. Light and comfortable to hold, the worldwide patented VELLEN comb reduces your working time by up to one and a half hours. The special design offers a metal pin tail with a non-skid paddle, and extra long stainless steel pin tail. Heat-resistant and anti-static, the combs are made of carbon and offer a variety of benefits, like durability, for use with a hair dryer or iron. In addition, the VELLEN comb is static free, which helps prevent fly-away and frizzy hair during styling, available in a range of colours. Visit www.saloncosmetics.com.au or call 1800 536 326

Colortrak is committed to finding ways to reduce our impact on the environment, in saying so they have designed the ECO COLLECTION from sustainable resources and recycled materials. Both Bamboo Colour Brushes are made from bamboo, a renewable, sustainable natural resource instead of plastic.

Collection cape material is made from recycled plastic, which uses less energy and raw materials to produce the same amount of fabric and packaged in recyclable materials.

Visit www.saloncosmetics.com. au or call 1800 536 326

MATRIX TOTAL RESULTS UNBREAK MY BLONDE PURRFECT PINK FOIL GLIDE HAIR TOOLS Introducing the new Purrfect Pink Wide Pop-Up Foil from Glide Hair Tools. Every four to six months the brand aims to change the design of this foil in order to offer something new and exciting for all salons. Starting with their leopard print foil and now excited to share the new zebra print. This foil is embossed to provide good grip and has a fantastic lip to minimise leakage. It is a flexible, lighter foil perfect for all balayage and creative work.

Visit www.glidehairtools.com.au or call 02 8730 8847

STYLEDRY GLITTER TURBAN SHOWER CAP Discover the STYLEDRY range of turban shower caps. Get your glitter shower cap ready, because it is your time to shine. The accessory protects a blowdry, leaves no marks, fits perfectly and the turban-inspired look is handmade.

The Styledry shower cap is made of a no pilling, quick drying, wrinkle free lycra and the perfect hair companion.

Visit www.phoenixnationale.com.au or call 07 5493 4772

92 INSTYLE

THE LATEST TOOLS, TERMS AND TECHNOLOGY BLACK LIGHTENING CREAM

BY ORGANETHIC PURE CARE The new innovative organic bleach containing Black Pigment from Vegetal Charcoal, Black Lightening Cream by Organethic Pure Care achieves those beautiful ashy blonde tones in an easy and safe way without the need for ongoing toner or high volumes of developer. It neutralises yellows, oranges and warm tones, resolving an age-old issue for hairdressers and salon owners. Thanks to Vegetal Charcoal, which has long been used for in health and medicine for its purifying properties but never before as part of the bleaching process.

Combining this with Fructose, Maltose and 50 per cent more oil than other products, Black Lightening Cream’s blend not only lightens the hair but also protects Keratin and moisturises and protects the hair shaft throughout the bleaching process.

Visit www.easyhair.com.au or call 1800 752 500

matrix Total Results Unbreak My Blonde is the latest innovation in bonding and strengthening hair.

Designed for even the most dramatic blonde transformation, this three step strengthening system guarantees shine, smoothness and strength. Included is the new Total Results Bleach Finder – professional shampoo that turns pink if it detects any lightening residue in the hair, guaranteeing an even lightened result every time.

Visit www.matrixprofessional.com.au

QIQI VEGA PERMANENT STRAIGHTENING SOLUTION

LIGHTDIMENSIONS LightDimensions from Goldwell is a product range with integrated BondPro+ Technology is perfectly matched for individual customisation. Choose from the SilkLift high performance lighteners with Anti-Yellow-System for the clearest and most even results, and the Brightener, for the perfect finish. This is a whole new dimension of lightening opportunities for professional stylists. This new family of products is characterised by Goldwell’s advanced technology and now includes powerful lifting performance of up to 9 levels and the most flexible free-hand solutions to create any shade, any technique with any level of lift.

Visit www.goldwell.com

COLORTRAK NOTHING TO HIDE VINYL APRONS The Nothing to Hide Apron is designed to prevent stains with style! The apron also features adjustable chains that fit various body types and easyto-clean antimicrobial material. With removable vinyl cling stickers, it’s fashionable, lightweight, and chemical and waterproof with antimicrobial vinyl.

Visit www.saloncosmetics.com.au or call 1800 536 326

PURE ARTISAN DEMI-PERMANENT COLOUR CREAMS Pure Artisan DemiPermanent Colour Creams are created for the artist within us all.

The artistic colouring system is infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and condition benefits. The Artisan Creative Creams are ammonia free, PPD Free, Oxidative colour range, making them gentle and safe.

Visit hairjamm.com/pure-stockists/

Qiqi is the exciting new player to enter the permanent straightening game. Qiqi Vega is a proprietary technology hybrid between keratin treatments and permanent thermal straightening. Qiqi Vega is the only permanent straightening solution which is not alkaline based and can be performed on all hair types, including damaged and chemically treated hair. Free from harsh chemicals, Qiqi Vega straightens and softens hair texture, simply, easily, and effectively. Available in three formulas; Thin and Damaged hair, Thick and Afro hair, and Wavy and Curly.

Visit www.datelinecity.com or call 02 9666 3611

PARLUX ALYON AIR IONIZER TECH DRYER GOLD Where state-of-the-art technology and gold luxury meet. Introducing the new Parlux Alyon Air Ionizer Tech Hair Dryer in Gold. Featuring a gorgeous gold finish and uniquely embellished with a 24k gold laminated ring, Parlux Alyon Air Ionizer Tech Hair Dryer in Gold is ultra-lightweight, ergonomic and perfectly balanced. With anti-heating front body, the Parlux Alyon is the ultimate professional styling tool, designed to unleash maximum creativity.

Air Ionizer Tech is kinder to hair, creating effortlessly lustrous results. Antibacterial surfaces embedded with silver help maintain hygiene.

Visit www.datelinecity.com or call 02 9666 3611

BASE POWDER LIGHTENERS Designed for high performance and versatile lightening and lifting services, BASE Powder lighteners are enriched with hydrating Kaolin to protect and condition the hair. Enhanced with tonal control technology with anti-yellow toning actives, the dust-free formula is gentle on lightening compounds. Up to seven levels of lift and 1:2 mixing ratio, it is perfect for all techniques and suitable for use on or off the scalp. Formulated with hydrolysed silk and rice proteins to prevent damage, combat moisture loss, strengthen the cuticle, improve shine and replenish the hair.

Call 07 3208 1892

ICEMAN BLAZE HAIRDRESSING SCISSORS AND THINNER Ergonomically designed, Iceman Blaze Hairdressing Scissors and Thinner are carefully crafted to achieve optimal control so you can blaze through your haircutting day. These affordable, salon-professional tools feature a stylish matte black finish with luxurious gold accents and act as the ideal cost-effective addition to any apprentice kit, or if you’re simply looking for a stylish pair of professional scissors to keep handy as back-up. Made from quality Japanese Hitachi Steel, these sleek new scissors are perfect for cutting, sliding, slicing, splicing, chipping, and notching. Available in varying blade lengths ranging from 5” up to 7”, each featuring hand-honed blades for superior sharpness.

Visit www.datelinecity.com or call 02 9666 3611

INSTYLE 93

INFEATURE

A BRUSH OF HEAT EVY PROFESSIONAL HAS GIVEN THE OFTEN OVERLOOKED SALON BRUSH A TOUCH OF HEAT, WHICH ENABLES COMPLETE RESTYLING AND A PERFECT SALON FINISH IN LESS TIME THAN EVER. THE EVY RESTYLE HOT BRUSH PROMISES TO RESTYLE ALL HAIR TYPES AND RECREATES THAT ‘PERFECT SALON BLOW WAVE,’ EVERY TIME.

A

midst an extended lockdown in Victoria and New South Wales and stock delays, EVY Professional Founder Tracey Lauretta has managed to plough her way through a 400 per cent increase in challenges and costs and land the new game-changing addition to her portfolio in the hands of some of our leading stylists and salons, right in time for spring!

Designed for styling dry hair, and equipped with heat resistant nylon bristles, mineral infused technology and with a digital screen that empowers complete control every step of the way, you can expect to create waves, curls or smooth dry hair in minutes. It’s not just a new retail leader for your business but also a real salon time saver, where you can demonstrate to clients how to keep their blow dry as fresh as possible between visits.

“Our New EVY RESTYLE is a ‘must-have’ for all salons and bathrooms. By no means is this a salon blow wave replacement, but the best tool to be able to restyle and recreate the salon look on the second or third day, your clients will love,” Tracey said.

“While we all have irons , the RESTYLE with heat resistant nylon bristles is just like a brush but temperature controlled. We’ve 94 INSTYLE

also added the signature EVY mineral infusion for added shine that will allow you to add body, bounce and or smoothness on dry hair with one tool. It’s so easy and so perfect for lockdowns for short to medium hair,” she said.

Key features in the hot brush include heat resistant nylon bristles, a 38mm lightweight ceramic barrel, Mineral Infused Technology for inner hydration and ultimate shine and a LCD display for precise temperature control 130-230° C. Additionally the tool has a cool tip for safe use, a thumb rest for easy balance, sleep mode after 60 minutes and a 3-metre professional swivel cord. It also has universal voltage 100-240~ V /50 /60 Hz and a 24 month warranty.

Now becoming Tracey’s personal ‘must have’ tool, it’s something she says she cannot live without, minimising damage to the hair and all times while keeping any style fresh.

“Having sold out more than half the order before arrival, we have to say the EVY RESTYLE is the new kid on the block.”

Leading stylists have already grabbed hold of this tool and the consistent feedback speaks for itself.

“I think it will become every client’s favourite tool at home to restyle their

hair after the salon visit and help them recreate daily volume, wave or smooth hair as if they just walked out of a salon. My clients cannot wait to get their hands on the hot brush as we educate them on how to look after their hair at home. That’s part of our salon culture to have our clients be in hair heaven and feel fabulous every day,” said Marie Ricupito, Marie Nahas Salon.

“The best thing about the EVY RESTYLE is that you can now have a big blow dry style at home. You will never achieve that same result with a tong, and now the RESTYLE helps perfect that beautiful blow dry result super efficiently. In salon it’s perfect for smoothing and finishing dry hair before doing any up styling or tonging, so saving us time and not washing in a lot of cases. Clients want great hair daily more than occasional hair, and the RESTYLE will be their go-to every morning to have great hair styled super easily and quickly,” said Sam James, SJ Establishment.

“The RESTYLE is a winner for revamping yesterday’s blow dry style, our customers are going to absolutely love it,” said Kim Astro, Chromas salon.

For more information visit www.evyprofessional.com

INBUSINESS

BETTER CONTRACT

BETTER EMPLOYMENT AS RESTRICTIONS EASE OVER THE COMING MONTH, BUSINESSES ARE PREPARING TO RE-OPEN THEIR DOORS AND HIRE NEW - AND SOMETIMES EVEN OLD - EMPLOYEES. IN THAT PROCESS, HERE'S WHAT YOU NEED TO KNOW, WRITES DAVID WANG.

I

t’s important to note that as part of the hiring process, a written employment contract can help to clarify an employee’s entitlements and responsibilities, and highlight relevant workplace policies and procedures from the get-go.

It’s not a requirement under the Fair Work Act to give an employee a written contract of employment but having one is best practice and can help resolve any potential disputes about pay and conditions, especially when hiccups arise.

Remember, a contract can’t provide for less than the legal minimums set out in the National Employment Standards and any applicable award or agreement.

CHANGES TO EMPLOYMENT LAWS FOR CASUAL EMPLOYEES As businesses consider their existing workforce, its important remember the changes implemented on 27 September 2021, whereby employers need to assess whether any existing casual employees (employed before 27 March 2021), are eligible to be offered to convert to permanent employment.

EMPLOYERS NEED TO: • make a written offer to convert their casual employees to permanent employment (this must be done within 21 days after making the assessment), or • write to employees explaining why they won’t be made an offer (this needs to be done within 21 days of making the assessment but by no later than 27 September 2021).

To accept an offer to convert, employees need to respond in writing within 21 days after getting the offer. If they don’t respond, employers can assume that they’ve declined the offer.

BETTER EMPLOYMENT CONTRACTS. BETTER CLARITY. Having well produced contracts help to create the right employment relationship between the employer and the employee. Giving both parties clarity on the terms and conditions of employment.

• Outline conditions of employment • Clarify hours of work • Notice period • Minimum Entitlements • Clause to protect your intellectual property

Considering your contract clearly sets out the agreement between the employees role and the employer, its important not to miss important details. In a time like now when there’s anxiey in the air and conditions have changed for everyone, having a bullet-proof employment contract is your sure path to a successful future business.

Previously Workforce Guardian, Better HR works directly with all businesses including hair and beauty salons from small to large across advice, consulting and employment contracts. David is more than happy to assist with your specific employment contract requirements to ensure we all have a clear roadmap of our future employment through uncertain times.

For more information visit www.betterhr.com.au INSTYLE 95

INBUSINESS

HIT LIKE

A LOOK AT FACEBOOK FOR YOUR BUSINESS - WHY IT’S GREAT AND HOW TO MAKE THE MOST OF IT.

F

acebook is still the most popular social media platform in the world meaning, for businesses, it’s a great place to be.

Maybe you’re not sure if it’s right for your business or don’t think it’s performing as it should? Keep reading to understand why it’s a great platform, and how to make the most of it.

WHY FACEBOOK? Choosing where you put your time and energy for social media marketing can be tricky, but Facebook has a lot of benefits.

Firstly, Facebook has reported that they have over 3 billion people, and over 200 million businesses using their platform. Usage has declined amongst young people, but for every other age group it’s still really popular!

So consider who your target market is and whether or not they’re on Facebook.

Secondly, Facebook has overtaken search engines like Google in some countries as the most popular site, according to the latest social network stats.

This means that if people are searching for your business, they might skip Google and go straight to Facebook.

And finally, due to its size, Facebook has a high authority within search engines.

This means that when people Google your business, your Facebook page will likely appear at the top of the search, along with your website. The more exposure your business gets, the more likely it is that future clients will come across your business!

HOW TO CREATE A GREAT FACEBOOK BUSINESS PAGE If you’re new to Facebook or want to amp up your page, work through these tips to ensure you’re making the most of it.

96 INSTYLE

You must ensure you fill out your business details correctly from the basics like your name, address and phone number. It sounds simple, but it’s important you get it right, as this is what people will use if they want to contact you. You should also add an eye catching profile picture and cover photo.

The images you use should be eyecatching and on brand, so that as soon as people see it, they know it’s you.

Your profile picture should be 170px by 170px. We recommend using your logo if it fits in the parameters.

Ideal cover photo dimensions are 2050px by 780px, but Facebook will crop this too 1300px by 640px on most devices, so you’ll want to check that it looks good at both sizes.

Remember your cover photo is front and centre when someone visits your page, so it’s important to make sure it’s looking good.

Consider things like text, branding, colour and symmetry.

WRITE A GREAT BLURB FOR YOUR ‘ABOUT’ PAGE Your ‘About’ page is indexed by Google, which means if you have a descriptive, keyword-rich ‘About’ section, you’re more likely to be found on Google. Don’t forget to add a link to your website there too!

TELL PEOPLE WHAT TO DO NEXT WITH A CALL TO ACTION (CTA) A CTA on Facebook is a button that encourages your page visitors to take action, or navigate to another page.

The best CTA for a salon, spa, clinic or barbershop is an online booking site. This makes it simple for clients to check out your services, prices, and available appointment slots. Your salon software should make

it easy for you to create a great online booking site and link to it from your Facebook page.

ADD YOUR TEAM AS COLLABORATORS Social media can be time consuming, so make sure you’ve got team members helping you! Add them as admins, editors or moderators in the ‘Page roles’ section, and they’ll be able to post, reply to messages and comment, all on your page! They can also create ads and view insights depending on their access level.

START POSTING YOUR QUALITY CONTENT Every social post counts! If you’re stuck for ideas, try these: • Share before and after photos showing your clients’ transformation • Review the newest trends in hairstyles or beauty care • Feature your salon’s stylists and therapists • Promote your offers and seasonal specials • Share tips to keep clients’ hair/skin looking beautiful after their appointment • Don’t forget to keep an eye on what others are posting too Creating a strong Facebook page can mean your business is well represented on the world’s most popular social media platform!

It has lots of great benefits for businesses, so if you think it’s the right channel to communicate with your target market, use these tips to make the most of it.

Isabella Castle is from the Marketing Team at Kitomba Salon & Spa Software. To learn more about how Kitomba can help your business be more successful, visit www.kitomba.com or call 1800 161 101.

INBUSINESS

EMOTIONAL ROLLERCOASTER AFTER ONE OF THE MOST TOPSY-TURVY YEARS WE’VE EVER FOUND OURSELVES IN, THE COVID-19 PANDEMIC HAS TAKEN US ALL ON AN EMOTIONAL ROLLERCOASTER WE WOULD’VE PREFERRED TO PASS ON. AS A RESULT, ITS DEALT STRESSES MANY WEREN’T EQUIPPED TO COPE WITH WHILE TOYING WITH MENTAL HEALTH.

D

isruption to our normal day to day, forced distance from friends and loved ones and livelihoods that have been jeopardised can sure take its toll on our emotional wellbeing, especially after experiencing some of the toughest lockdown restrictions in the world.

While this year has been immensely challenging, just remember we’re all part of the bigger picture working to stop the spread, and hopefully we’re almost there!

Here are 8 ways you can take care of your mental health and emotional wellbeing during and well after lockdowns.

1. STAY CONNECTED We’ve spent the better part of two years completely disconnected from loved ones. Humans (especially hairdressers) are social creatures – we all crave attention and affection! Lockdowns are so isolating for those who live alone, so even if you’re on the other side of one, check-in and stay connected with those who have been isolated in lockdown.

Heal those icky #iso memories by reconnecting with your friends, family, or even team, through technology or in person if restrictions permit. You will find comfort in knowing some of those closest to you are also experiencing the same confused feelings and you do not have to walk this journey alone.

2. GET ACTIVE Channel that higher vibing energy after a hot and sweaty workout!

Trigger an endorphin rush to flood your mind and body with those feel-good hormones that can flip your mindset from drab to fab.

Try a 15-minute HIIT class on YouTube, or some morning yoga to stretch the body. Do anything to get your body off the couch and moving in lockdown.

3. SOAK UP NATURE

schedule, like making time for eating, exercise, and self-care - this way you’ll be able to seamlessly slot back into your regular routine.

Break up your routine with activities and tasks to ensure you are still being productive and getting things done in lockdown. We bet there’s a backlog of admin to catch up on for your business, so if you’re isolating there’s never been a better time to get ahead.

5. REDISCOVER READING Been eyeing off a particular book on the New York Times Best Seller list? Now is the perfect time to nosedive into that book you’ve never had the time for.

6. LEARN Feed that creative mind by learning something new or brushing up on some old skills while you have time. There are so many things you could learn!

Alternatively, keep up with the latest techniques sweeping the industry. Study up and watch some tutorials to get prepared to treat your clients with new services or offerings.

7. UNFOLLOW When you’ve been cooped up for so long and your social life is restricted, it’s hard not to live vicariously through other people’s lives via social media. However, with everything going on in the world, it seems like everyone has an opinion they want to share online.

Consuming all these opinions on socials day in, day out can be mentally exhausting and confusing, especially when friends voice conflicting views on the pandemic. Re-evaluate who you follow on social media and assess whether they’re adding value to your scroll or deserve an unfollow.

8. TAKE CONTROL

4. ESTABLISH ROUTINE

In a time that feels like you have no control, take back your power by controlling what you can within your life and home. Revive your space, set a schedule of tasks and activities, and prioritise self-care.

Taking control of your life post-lockdown will help you feel a little better - knowing that you’ve done your best in some areas where you have control, despite the uncertain nature of the pandemic.

The last thing you want to do is come out of lockdown with an unfamiliar routine or carry your unhealthy lockdown routine into your post-lockdown life. Maintain a sense of normalcy in your life by controlling your schedule at home. Establish your usual day-to-day

Jo Burgess is the co-founder and VP of evolution at Shortcuts, having seen many technological innovations since she first launched Shortcuts in her salon more than 25 years ago. For more information visit www.shortucts.com.au

From mountains to the sea, nature can be so healing and grounding. Venture outside for exercise, turn off your phone, soak up the vitamin D, and take in all the beauty nature has to offer.

INSTYLE 97

INBUSINESS

DRAMA-FREE BUSINESS INSURANCE

RUNNING YOUR OWN HAIRDRESSING SALON IS ANYTHING BUT A WALK IN THE PARK, AND THE REALITY IS THINGS CAN GET MESSY. FOR MANY IT’S A BALANCING ACT OF DEALING WITH CLIENT CANCELLATIONS AND APPOINTMENTS WHILE TRYING TO GROW YOUR BUSINESS. BIZCOVER AIM TO TAKE THE WORK OUT OF BUSINESS INSURANCE WITH A SIMPLE STEP BY STEP PROCESS, WRITES DANIELA GOMEZ.

I

t could be that you’re weighed down running a household, being a parent and not to mention having to handle the constantly changing demands of clients but, one thing is for sure, your business insurance should not be taking up your time. At BizCover, we understand small businesses and the juggle of trying to save both time and money, and while your to-do list may be growing, putting off your business insurance is one thing that you can’t let run such risk.

Truth be known, accidents can happen, especially when we least expect them and the last thing you need to be worried about is dealing with a claim when you could be working on your business.

It’s vital to have the right types of insurance in place to safeguard your business and to ensure you stay in business for the long run.

At BizCover we can cover everything you need in one go, customised to your salon’s needs. Some of the more common types of business insurance you may need to consider to protect your business include: PROFESSIONAL INDEMNITY INSURANCE: providing professional advice and services when it comes to all things hair and style, unfortunately doesn’t come without the potential risk of claims for misinformation or negligence. Professional Indemnity insurance is designed to protect your business from losses due to claims made against you arising from actual or alleged negligence or omissions in the provision of your professional service or advice.

BUSINESS INSURANCE: Business Insurance is an insurance package designed to provide cover for your business contents, stock, tools and commercial premises as well as other cover options.

Some of the types of coverage options available include: • Building - if you own your business premises, then Building insurance is a type of coverage that you might need to think about. Building Insurance covers your building if it is damaged by an insured event, such as fire, storm, malicious activity or other event as defined by the policy.

• Contents- these are the things which help your business stay in operation, like your treatment chairs, beauty supplies and equipment for example. It covers things like your business contents or stock if they were damaged in a fire, storm or due to malicious damage or some other defined event listed in the policy.

98 INSTYLE

• Portable Equipment - if you operate your business out and about as a mobile business then consider the importance of insuring your valuable equipment with Portable Equipment insurance. Portal Equipment insurance (also known as General Property insurance) covers you for loss and damage to items of portable equipment associated with your business. These can include tools of trade and items of stock.

An additional cover option to consider when you take out your Business Insurance policy is Business Interruption. Business Interruption provides protection for the loss of income and increased costs of operating your business caused by a specified insured event (such as property damage or fire). It is also designed to assist your business to recover from an insured event by paying ongoing expenses (such as wages or rent).

One Sydney hairdresser, Eliza, was pleased she had taken out Business Interruption cover when a violent storm hit her salon.

The result was a damaged roof and a flooded salon. Whilst her contents cover replaced her damaged equipment, she was also compensated for her loss of trade over the four days that she was forced to shut for repairs with her Business Interruption cover.

While you’re busy making your clients feel and look magnificent, leave all that dramatic shopping around for your business insurance with us. We will provide multiple quotes from a great range of trusted Australian insurers, so you can compare policies and get covered quicker than a full head of foils.

With over 150,000 Aussie small businesses trusting us for their business insurance needs, explore a hassle-free experience allowing you to pay your premium monthly or annually, save yourself time and money, receive your documents instantly upon payment and get online cover with no paperwork required.

We offer a variety of insurance options to protect your business from some of life’s unexpected accidents and events. So, no dramas with BizCover!

For more information visit bizcover.com.au/no-dramas This information is a general guide only and does not take into account your objectives, financial situation or needs. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained in this article is general only and should not be relied upon as advice. Cover options available will depend on underwriting criteria and individual circumstances.

INSTYLE Podcast

Recorded exclusively for the hairdressing industry Available on Spotify, Google and Apple Podcasts and Styleicons.

LISTEN NOW!

For further branded opportunities: jcowan@intermedia.com.au | 0410 594 189

The Magazine for the Hairdressing Professional

September/October 2021

METAL DETOX THE GAME CHANGER. Video

PRO GUARANTEE YOUR COLOUR, BALAYAGE & LIGHTENING SERVICES. ^

FIND OUT MORE ON P66

DISCOVER A GAME CHANGER

Powerful Duos L’Oréal Professionnel’s latest campaign celebrates the empowering relationships between clients and hairdressers and the duality of their latest innovations – Metal Detox and Blond Studio 9. INSTYLE spoke to two legendary hairdressers, Ash Croker and Peter Thomsen about their relationships with star clients Elle Ferguson and Simone Holtznagel, and how these new products elevate the hair in colour and lightening.

ASH CROKER

INSTYLE: Tell us about what powerful duos means to you.

AC: Powerful duos to me means having that relationship where we collaborate and get inspired together about the look we create. Having trust and a relationship that stretches past client and hairdresser.

IN: Tell us a bit about your relationship with your client Elle Ferguson, such as how long have you been doing her hair?

What do you love most about seeing clients like Elle?

AC: Working with someone like Elle who is IN: Tell us a bit about your relationship with Ash. so kind and creative and Elle Ferguson: Ash is a ray of sunshine and does the best inspiring is an honour, I blonde ever! I met Ash a few years ago, I was on the hunt for love the respect Elle has someone amazing to colour my hair but keep it really natural. That for hair and the process actually sounds a lot easier than it actually is. I wanted someone of a glow up and our that I could really chat to about the blonde I wanted and when I craft as artists. I think it’s found Ash she actually sat down with me and we spoke about what so refreshing to have that the perfect blonde to me was - a really natural, lived in blonde. I respect for each other. actually cried the first time she coloured my hair. From there we IN: How would have grown so much together. I have travelled the world with her you describe Elle’s blonde, I’ve walked on many red carpets and attended numerous signature hair colour fashion weeks and to have the confidence in my colour like Ash and look? gives me is one in a million.

AC: Elle’s signature look Every appointment I have had since that first appointment, Ash has to me is beach girl chic taken the time to sit with me and talk to me - cool, effortless but also about my colour and what I want to achieve.

I could talk expensive and luxurious.

Even though we are now friends she takes her all day about Her hair vibe is blonde craft so seriously that we still show reference this incredible creamy long thick locks. photos and talk about what she is going to do. product [Metal Detox].

IN: L’Oréal Professionnel have just I think that’s what gives me so much faith and I’ve played with it launched a new product called Metal trust in what we create together. during lockdown and Detox – tell us your thoughts on this hair IN: L’Oréal Professionnel have just to me this is going to colour care game-changer. launched a new product called Metal be the biggest game AC: I could talk all day about this incredible Detox – tell us your thoughts on this hair changer the hair world product. I’ve played with it during lockdown colour care game-changer. has ever seen. and to me this is going to be the biggest EF: I recently had the pleasure of learning all game changer the hair world has ever seen. about Metal Detox and as soon as I found out ASH CROKER By de-activating the metals in the hair, there about all the heavy metals in the water and is 87 per cent less chance of breakage, how it affects your hair and its performance chemical reactions, and that unwanted it made perfect sense to me. I travelled a lot brass that so many clients hate. both domestically and internationally and the water is different IN: What other feature(s) of Metal Detox will appeal to clients? everywhere I go, which means my hair would react differently AC: I think so many of us wouldn’t even realise what metals in the to colours and styling after certain trips. I now understand that hair do, I know my clientele will love this as I’m located near the is because of what is in the water. Now by using Metal Detox I beach. I think preventing colour fading will be massive coming into can remove any nasties and allow my hair to start from a neutral to summer. Breakage will be avoided while creating super bright starting point without anything affecting the end result. I am giving shimmering blondes. Also it leaves the hair feeling like silk. my hair a detox, it is a game changer!

ELLE FERGUSON

‘‘

‘‘

PETER THOMSEN

we even start to add colour to the hair, Metal Detox allows us to remove metals from the hair before we even start to colour. This will allow us to keep the hair in absolute optimum condition when it comes to colouring, so as an artist I absolutely live for this product knowing that I have removed all metals before starting my service.

The technology behind Metal Detox for me is the security knowing if there are any metals sitting in the hair Metal Detox will be able to remove all of that before the service, which in the long term will give me better results, more condition and healthier hair.

The benefits for clients, especially when it comes to home care, is they can continue with the detox, which allows them to have more confidence in knowing they are removing metals from the hair.

Metal Detox creates strength, shine and condition by removing all those metals from the hair, which allows the hair to be in its full glory.

IN: Tell us about what powerful duos means to you.

Peter Thomsen: There is nothing more rewarding than having your guest say the words “just do what you want, I will leave it to you”. That is when you have the perfect trust with each other to create the best results when it comes to creating beautiful colour. It’s all about connection while understanding limits. When you have that connection you become a powerful duo.

IN: Now tell us a bit about your relationship with your client Simone Holtznagel.

PT: I’ve been looking after Simone for about four years. I love Simone’s positive energy, she truly is one of my signature girls when it comes to creating Chelsea’s signature look, it’s timeless, effortless and always sexy. What I love about clients like Simone is they trust you when it comes to leaving their mane in your hands and that creates confidence in me as a stylist.

IN: L’Oréal Professionnel have just launched a new product called Metal Detox – tell us your thoughts on this hair colour care game-changer.

PT: Metal Detox to me is a game changer before

‘‘

Metal Detox creates strength, shine and condition by removing all those metals from the hair, which allows the hair to be in its full glory.

‘‘

PETER THOMSEN

SIMONE HOLTZNAGEL

Peter Thomsen’s long time client and friend, Simone Holtznagel shared on Instagram why her time at Chelsea Haircutters is always so special...

I’m so beyond in love with my hair cut and colour, after not having my hair done as often through COVID I decided it was time for change and a colour that is going to be a lot less work for the both of us, without needing to colour my hair every six weeks. Peter worked his magic and got me as close as possible to my natural colour. It’s always such a pleasure coming to visit Peter. I could literally sit and talk and laugh with him for hours.

L’ORÉAL PROFESSIONNEL AMBASSADOR

Ellie Gonsalves

Australian model, actress and entrepreneur encourages everyone to stop and take a break; detox from the world starting from the hair with metal detox...

Detox to Win A luxury health retreat

BOOK A HAIR COLOUR & METAL DETOX SERVICE FOR YOUR CHANCE TO WIN*

X Visit Lorealprofessionnel.com.au/Competitions/Detox-To-Win *Full T&Cs Apply.

[Detox and Unwind] Australian star Ellie Gonsalves and L’Oréal Professionnel’s new product ‘Metal Detox’ provide the clarity, calm and innovation we need right now.

Taking time out to pause from the world is paramount for our health and wellbeing – both mentally and physically. It is reenergising, uplifting and empowers us to feel the best version of ourselves again.

We could all benefit to detox from the past 18 months and Ellie Gonsalves, L’Oréal Professionnel brand ambassador, model, actress and entrepreneur, has the secrets to do just that.

Coupled with L’Oréal Professionnel’s new innovative Metal Detox technology, and an exclusive chance to win via the service, this is where the detox starts in mind, body and soul.

WHAT THE EXPERTS SAY Brodie-Lee Tsiknaris Owner of Rokstar Hairdressing Salon, QLD Metal Detox is now a must-have for colouring but particularly for all my blondes, the way in which the lightener applies but also the primed hair effect for the Toner is like nothing I’ve ever experienced. The toner glides on to the hair evenly and the porosity is evened out. The Metal Detox after care smells luxurious, the hair feels silky and looks shinier than ever before! It’s also so quick with no extra time needed to perform the service! I would describe Metal Detox as efficient, innovative and luxurious. The shine and condition of Ellie’s hair after using Metal Detox was incredible, it’s definitely a game changer.

IN: Describe your Powerful Duo relationship with Ellie Gonsalves:

‘‘

It’s a very special relationship between a client and hair stylist especially with their blonde. They are in your chair every six weeks! I adore Ellie and always look forward to our time together in the salon.

‘‘

INSTYLE: Tell us about your favourite detoxifying ritual when it comes to self care?

ELLIE GONSALVES: Water with chlorophyll drops and collagen powder with chai tea. I live by this.

IN: How do you relax or wind down at the end of the week?

EG: I get in a bubble bath, throw in a L’Oréal Professionnel Metal Detox Mask in my hair, do a super hydrating face mask and watch Law and Order SVU while I sip on a big glass of water with chlorophyll drops! I feel like a new person.

IN: What’s your top hair cleansing hack or tip?

EG: I’ve learnt so much from working with L’Oréal Professionnel about hair care but having the perfect toner shampoo - the L’Oréal Professionnel Blondifier is the best, and the new Metal Detox Home Care is the ideal combo at home for perfectly healthy hair. I also can get away with not cleansing my hair too much with a spray of L’Oréal Professionnel Morning After Dust Dry Shampoo if it gets a bit sweaty.

IN: Why is your hairdresser the place you go to when you need to relax?

EG: I go and see my Rokstar Hairdressing Salon family in Brisbane. I bring my dog Daisy with me and all they ever do is feed me, give me tea, give me head massages using the new L’Oréal Professionnel Metal Detox, so of course I’m going to be relaxed after that!

Win To celebrate the launch of Metal Detox, L’Oréal Professionnel are running a nationwide competition titled ‘DETOX TO WIN’; offering three stylists and three clients the chance to win a luxury 6-night stay at Eden Health Retreat. Book a Metal Detox service with your next colour appointment at participating L’Oreal Professionnel salons between 20 Sep and 14 Nov to be in it to win it!

INNOVATION — 9 PATENTS1

[ Metal Detox ]

Pro guarantee your color, balayage & lightening.

87% less breakage risk.2 100% reliable color result.2 Compatible with all color & lightening brands.

@lorealpro @lorealpro_education_aus 1

2

Pre-treatment: FR, UK, SP, IT, CN, US,BR. Shampoo: FR, CN, JP, MX, US, BR, UK, GER, SP, IT, US. Care: FR, UK, GER, SP, IT, CN, JP, BR. MASK: FR, CN, JP, MX, US, BR Instrumental test after lightening.