The Magazine for the Hairdressing Professional
November/December 2018
CHRISTMAS CHARM
’TIS THE SEASON TO BOOST
GET INSPIRED FINISH THE YEAR AT THE TOP
Pure Palette
Re-engineered for professionals.
The new Professional edition
Pulse-width modulation Air Multiplier™ technology
Enables precise control of heating element.
Annular element construction Annular double-stack heating element allows a compact barrel without compromising heat generation.
The volume of the air drawn in is amplified by three times, producing a high-pressure, high-velocity jet of air.
Re-engineered Professional concentrator Wider and thinner for precision styling, with cool grip edges.
LED indicators Increased magnetic strength
Clearly shows selected settings, and filter cleaning prompt.
2x stronger magnetic attachments, for secure 360° hold.1
Protects hair from extreme heat damage
Compared to consumer model.
1
Intelligent heat control measures air temperature 20 times a second. Precise settings 3 speed settings and 4 heat settings, including cool shot.
Acoustically tuned One inaudible frequency. Quiet Mark accredited.
Light in the hand The 27mm diameter motor is uniquely positioned in the handle, for balance.
Airflow exit
Negative ions Charged particles in the air reduce static in the hair.
Aperture design reduces air rush noise. Constructed from liquid crystal polymer to ensure thermal stability.
Fast drying Dyson digital motor V9 spins at up to 110,000rpm. Vibration sound reduction mount A rubber isolation mount prevents the motor from vibrating against the inside of the handle, reducing the transfer of noise between the motor and the case.
Improved filter, built for salons Magnetic, removable and washable, with filter cleaning brush.
Longer cable 3.3 metres, for freer movement.
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INEDIT
32 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover EDITOR Cameron Pine cameron@intermedia.com.au ONLINE & DEPUTY EDITOR Shannon Gaitz sgaitz@intermedia.com.au CREATIVE CONTENT EDITOR Ida Almasi JOURNALIST Michelle Ruzzene CONTRIBUTORS Kai Schnitzler Tracey Lydiard Elle Wilson Joanne Neville NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000
This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright© 2018 - BHA MEDIA.
FROM THE EDITOR
G
reat things happen when we work together. It’s lonely at the top, or at least it used to be. Traditional leadership models were built on hierarchies and managing from the top down but today we’ve evolved to collaborative benchmarks and creative partnerships that have reinvented the meaning of business. The power of collaboration has even seen many brands on the brink of being forgotten, experience complete rejuvenation. Whereby traditional business practices adhered to the old adage that there wasn’t enough business to go around and you simply had to beat your competition, today its more about embracing the true definition of strategic partnership. Leading brands have been onto this for some years now, using talent and artists to leverage them further, but it’s only now the average marketer is starting to see the benefits of collaborating, not just for creative purposes but to share, reach and make a product we’ve all grown tired of cool again. Not all collaborations are created equal – there are business driven pairings, friends teaming up, disruptors finding strange ways to expand their reach and in hairdressing, it happens more than we realise. For a salon the possibilities are infinite and often overlooked in terms of expansion and driving the long term benefits of partnership. Many brands use a stylist's name but how many have actually taken it another step and created something truly exclusive? Think big from Adidas X Pharrell Williams which involved producing custom designer sneakers to well-known appliance brand Smeg collaborating with Dolce and Gabbana in a colourful celebration of joy and vibrancy on a toaster and a kettle - there’s a lot happening in the world of fashion collaborations that pique our interest. The good thing about collaborations is that everything old can be new again. Just when you thought merch was over, it pulls you right back in and surprisingly the merch makers aren’t always hyped up musicians either. Two noteworthy examples in 2018 involved New York’s most iconic museums; Uptown, the Metropolitan Museum of Art teamed up with Comme de Garcon with a series of tees that celebrated the brands Kawakubo exhibition. We even saw Ralph Lauren decorate polo shirts with the MoMA (Museum of Modern Art) logo. When legends or legendary brands collide, not only artistically but from a business point of view, the possibilities of collaborations can increase sales and also increase overall brand morale. This camerarderie often sets up a future growth strategy many business then become afraid to steer away from. It also makes the brand accountable to stay fresh and relevant and never rest on their laurels. They’re not just fashion or industry specific either, you can apply collaborations to any type or aspect of business and start to reap the benefits immediately. Look at brands that utilise the idea of a collective or collaboration of individuals to achieve success – Edwards and Co for example (a salon group that has changed the goal posts of hairdressing culture recruitment in Australia) and a brand like Anti Collective that harnesses the power of like-mindedness and connection to achieve success rather than the traditional preach we get from most brands. The thing is, we’re all tired of being spoken to in the same way, we are sick of a ‘one size fits all’ approach and we want something that is limited, exclusive or a little bit more special than the norm and collaboration allows this. Salon owners are sick of being dictated to as well and want to work in the box seat and in a partnership to build together. It could be as simple as partnering with a local business with similar or shared values and creating some content or collateral together. Or working with someone to expand on an existing strategic alliance to bring some more exclusivity into your business. Brainstorm some ideas with staff, create a product or element of exclusivity to add to your business or think of brands that should be stamped inside your four walls because they’re so popular that your clients love them. In a time when everyone is doing the same thing it will be a refreshing relief for the savvy consumer wanting to connect with you on a completely new level. Success is only real when shared and there’s no better time than the end of a year after the mad rush to Christmas, to re-evaluate and cook up some really unique partnerships for 2019.
Cameron Pine, Editor
@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons
INSTYLE 9
LIVE THE BLONDE LIFE ™
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TO STOCK, CONTACT SABRE CORPORATION 1300 764 437 ©Joico® Laboratories, Los Angeles, CA 90042-0308 800.44.JOICO
HAIR Joico Artistic Team
joicoaustralianz COLOR Denis de Souza
PHOTO Hama Sanders
CONTENTS ON THE COVER 20 44 54 84
Redken Get Inspired 2018 Hairjamm Winner Madeleine Vezis Session Pure Palette by Hairjamm Session Queens of Christmas by ghd
REGULARS 12 46 70 72 74 76 78 96 100 102 103 111 112 113 114
Upfront Industry Happenings INhair New Products The Edit Matt Clements The Edit Paloma Garcia INhealth Dyson Pure Cool INmanual Christmas Calm My Way Free Rein of Style INsalon Tools and Accessories INbeauty Beauty News INbeauty Sun Seeker INbeauty Scrub Up INbusiness 11 Things For Christmas INbusiness Your New Front Door INbusiness Keep It Together INbusiness Brow Power
ONSTAGE 23 24 26 28 30 31 32 34 35
evo Don’t Buy It Oribe Power Drops Matrix Collective L’Oréal Professionnel Colour Trophy 2019 Semi-Finals Shortcuts X Google Showpony Hair Extensions X Circles of Subiaco Education DCI Education X Timely Salon & Spa Software Education Hairjamm Pure Competition Finalists Goldwell Bazaar in Bloom
FEATURES 36 38 40 52 62 65 66 80 81 82 93 94 95 98 104 106 108 110
Peter and Tess Millard Redken Artist Justin Isaac INconference De Lorenzo ASPYA Neel Loves Curls L’Oréal Professionnel Hair Fashion Tour Cavu Tagoo KMS STYLECOLOR Jake Putan Windle and Moodie ghd platinum + in Salon Nick Irwin for ANTI Silver Bullet Fudge Professional Care To Be Different Sharlene Lee for L’Oréal Professionnel The Modernist by Comfortel Hair 2 Beauty Charcoal Products Joico Lumishine DD Crèmes Dyson Airwrap
38 28 70 84 54
UPFRONT
Industry Happenings
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ELEVEN AUSTRALIA DEBUT REMIX CAMPAIGN WE’RE USED TO ELEVEN Australia campaigns planted squarely on the beach, but the all-new REMIX 2018/19 campaign, is a fresh new direction for the Aussie haircare and lifestyle brand. The campaign features six models, each with different hair looks, as a way to celebrate the individual and champion authenticity. The brand’s co-creative directors, hairdressing icon and current Australian Hairdresser of the Year Joey Scandizzo, and Australian Photographer of the Year Andrew O’Toole, created the campaign for an edgy, energetic overall aesthetic.
12 INSTYLE
Diversity was key but trendy and interesting denim styling unified the aesthetic. “ELEVEN Australia has a range of high performing products to suit every hair texture and we wanted to represent that with the REMIX Campaign,” Joey said. “We always aim to celebrate every facet of Australia through our campaigns, from the sand to the cities,” Andrew added. “While sunshine and the beach will always be a part of ELEVEN Australia’s DNA, REMIX campaign embodies ELEVEN Australia’s heritage as an Australian brand while representing the essence of Australia in 2018.” www.elevenaustralia.com
UPFRONT GLIDE HAIR TOOLS HOST UPSTYLE COMPETITION GLIDE HAIR TOOLS has been running its renowned Upstyle Competition for three years via social media, offering Australian and New Zealand hairdressers an opportunity to be creative and win prizes for their efforts. This year entrants were tasked with posting their images to Instagram for one winner to be chosen each week. At the completion of this entry phase, the top three entries were chosen by respected industry judges to then battle it out for the title of People’s Choice, with the ultimate winner decided on October 31st. Winning entries were given De Lorenzo products and education, a 12 month INSTYLE magazine subscriptions and Glide prize packs. The final winner received over $1000 worth of prizes including a 3 hour training package with Paula Hibbard. www.glidehairtools.com.au
HAIR EXPO 2019 ANNOUNCE AWARD UPDATES ENTRIES FOR HAIR EXPO’S 2019 Awards ceremony have officially opened, and the event has announced some updates to the usual awards process. One new development for 2019 will be the finalist announcement, with a new and dynamic personalised delivery of the finalists set to debut next year. The new announcement style will be more inclusive for those hairdressers located interstate in Australia and in New Zealand but will still make away for a dynamic event to celebrate finalists on April 10. The event has also announced key dates for the competition, with entries open as of late October and closing on March 6. Then the finalist event will be in April, written submissions will be due on May 15 and Monday June 10 will be the gala awards in its usual premier timeslot on the final night of Hair Expo. www.hairexpoaustralia.com/en-gb/AwardsFAQs.html
OZDARE ALIGNS WITH SHOWPONY PROFESSIONAL MAJOR AUSSIE COMPANIES Showpony Professional and Ozdare have announced a new alignment, with ELEVEN Australia business consultants representing the hair extensions brand in all states excluding SA and WA from October 1, 2018. “Showpony are incredibly excited to join forces with Ozdare, we feel the alignment is a perfect match to support Showpony with its growth and salon support,” shared Stephanie Mason, Managing Director of Showpony Professional. The Showpony Professional head office will still remain responsible for customer service support, education and shipping, while the Ozdare alignment will be crucial in exceptional education programs, product innovation, marketing and customer support for salons. Showpony Professional stands as the ideal next addition to the Ozdare portfolio, joining such stellar brands as KEVIN.MURPHY and ELEVEN Australia, as well as sustainably-focussed salon accessories Ecoheads under the banner. The brands each represent a triumph in uniquely Australian care and innovation in the salon industry. www.ozdare.com
KEVIN.MURPHY CONVERTS PACKAGING TO 100 PER CENT OCEAN PLASTICS KEVIN.MURPHY IS TAKING ON an important cause, reinventing its signature packaging with 100 per cent recycled ocean plastics in an effort to eliminate the plastic waste polluting our oceans. “This change is for the future of our environment WATCH NOW and for us to be truly sustainable – to clean up our oceans for the sake of our planet and for future generations,” Kevin Murphy explained. The company is proud to be the first beauty brand to implement this practice, which is projected to save the planet over 360 tons of new plastic each year, with recycled bottles to debut in salons from mid-2019. The brand has worked to facilitate this complex and expensive change so that it could make logistic and financial sense for the brand. It’s an important step for a company that has always prioritised the planet as a main focus, from their organic growing practice, to micro-cultivation and ecological harvesting techniques. This new move reinforces those beliefs and values even further. www.kevinmurphy.com.au INSTYLE 13
UPFRONT AUSTRALIA PRESENT AT AVEDA CONGRESS 2018 AVEDA CONGRESS 2018 took over Minneapolis for an inspiring event and community gathering, centred on the Know What You’re Made Of theme. Team Australia, as represented by Sky Beauchamp, Darren Summers, Matthew Wickham, Teri RobertsonKirkwood, and Rory Calasse, was a stand out, showcasing The Future is Faceless and showing the ingenuity that is born Down Under. Diversity and gender fluidity were central themes in an overall opulent punk aesthetic. A colour palette of yellow, orange and burgundy and geometrical shapes in both hair and beauty created a delicate balance between masculine and feminine. “For this show I felt particularly inspired by the falling pieces of hair that I cut from a mannequin in my kitchen,” Darren said. “They create amazing shapes and patterns that I wanted to replicate here.” Dry cut curly hair using clippers and prominent products such as Be Curly Curl Enhancer and Confixor Liquid Gel, as well as Aveda Full Spectrum high lift shades for curly looks, were the tools and skills necessary in a motivating show. www.aveda.com.au
GHD APPOINT NEW GLOBAL CEO COTY HAVE ANNOUNCED a new Chief Executive Officer (CEO) of the global ghd brand, introducing Jeroen Temmerman and his wealth of experience in the industry to the team, where he will be based at the ghd global head office in London. “I am delighted to have Jeroen in the team as the ghd CEO,” said Sylvie Moreau, President of Professional Beauty at Coty. “He brings over 20 years of experience within the professional beauty sector, combined with a deep passion for our industry, brands and people. With Jeroen as its leader, I’m confident that ghd will reach new heights as further develop this beautiful, iconic brand together with our customers.” Jeroen boasts over two decades in the professional hair and beauty sector, notably holding roles at L’Oréal Professionnel. Most recently he was the brand's Managing Director for Latin America, while his previous roles include markets such as Hispanic America, Netherlands, France, Nordics and others. He is heralded as a leader for his creativity, entrepreneurial ambition, his ability to build teams and develop talent, his strategic acumen and his propensity to affect change. www.ghdhair.com/au 14 INSTYLE
INTRODUCING NEW GROOMING LINE SEB MAN COTY INC AND Sebastian Professional are presenting the new frontier in male grooming with Seb Man, which boasts a specific focus on Millennial and Gen Z men and a mantra that promises to break free of one dimensional stereotypes and styling. The ANZ launch is slated for 2019 and anticipation is already high. The range is described as urban, trendy and dynamic, made for the modern man who juggles multiple careers, hobbies and personas. This client requires convenience, simplicity and quality and the range more than offers that hassle free care, style and grooming products to suit this frenetic lifestyle. The products are imbued with a natural source of energy and power by way of the guarana plant, which anchors the products. The tools have a woody oriental spicy fragrance to suit modern men. Leading this compelling launch is Seb Man’s New Global Creative Artist Aiden Xydis, a 22 year old Aussie stylist and digital maestro, known for his editorial accomplishments and dually classic and cutting edge aesthetic. www.sebastianprofessional.com
TIMELY SALON & SPA SOFTWARE TO OFFER AFTERPAY THE SEAMLESS BOOKING and payment experience from Timely Salon & Spa Software continues to provide an efficient platform, now partnering with Afterpay for even more options for your clients to pay you. The alignment ensures a seamless client experience, with a simple system that is easy to set up and use. The sale is easily completed by scanning or manually entering the client’s unique barcode from their Afterpay app directly into Timely. This provides more payment options for clients helping them to manage cash flow in a way that still puts the funds in your pocket, particularly as we head into the Christmas season. Clients pay only a fraction of the cost up front, making them more likely to spend more or spend at all, which can increase spend for businesses by up to 20 percent per transaction. Your salon will receive the payment upfront, even though clients pay in equal fortnightly instalments, as Afterpay manages fraud and credit risk. Afterpay has over 2.3 million customers, with over 90 percent of their business coming from return clients. Timely continues to cater to salons in a relevant way, becoming the first salon software to offer free Afterpay integration in-store, making you some of the first salons in the industry to offer this important and financially successful point of difference. www.gettimely.com/features/add-ons/afterpay/
NOV/DEC
2018
QR reader for your nearest wholesaler.
HAIRDREAMS INTRODUCE 2019 EDUCATION AGENDA HAIRDREAMS WILL HIT the ground running in 2019 with their education agenda, with dates in Sydney on January 13 and 14, Melbourne classes on February 10 and 11, Brisbane session on February 24 and 25 and Perth seminars on March 10 and 11, to further educate national salons about their impressive technology. These classes will be led by esteemed international educator and Hairdreams trainer Jaclyn Douglas. “With every seminar that Hairdreams conduct for the NANO Laserbeamer and the Microline System I will be doing the two day seminar,” Jaclyn said. “So I meet all the salons that are participating and take them through the course and once they have their certificate and they’re doing Hairdreams in the salon I follow up and work closely with them to make sure that the system is working in their salon and their clients are happy and they’re happy.” “The main thing I love about Hairdreams is that the quality of the hair is premium, and the system and the way the hair is applied, with 5 nano-bonds applied in 35 seconds, is excellent” she said. “I really look forward to these salons being able to learn our technique and put it into their salons.” www.hairdreams.com
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FOCUS ON UEW HAIRCARE BY SAM OVERTON SERVING A SIMPLE yet sophisticated aesthetic, Sam Overton’s growth with UEW haircare is built on afforable, luxury haircare. Sam wanted to create a no nonsense brand whereby both professionals and consumers can know and understand everything that goes into the products they use. For more than the last three years, Sam conducted a lot of self-research into products and formulations and still makes all of the UEW products himself by hand in his Sydney studio. Continuing on from an initial feel of moderate luxury are fresh scents of ginger and lily and a real unisex appeal. UEW sources the highest quality cruelty-free ingredients to ensure it delivers the expectations of both professionals and consumers. “I’ve always loved the idea of handmade products, and still to this day make them all myself. I could have gone to a supplier and had them create formulas for me but then I felt it wasn’t mine. I was just putting a label on someone else’s product,” Sam said. “I’m currently in around 40 salons and all my stockists are loving having an alternative brand or a second brand that is an easy sell mostly because it looks good and the price is reasonable,” he continued. www.uewhaircare.com
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wish to thank all our supporting Wholesalers for 2018 To find your nearest wholesaler go to www.glidehairtools.com.au and click on the wholesalers tab
Head Office: 02 8730 8847
UPFRONT
GHD DEBUT 2018 CHRISTMAS COLLECTION CELEBRITY HAIRSTYLIST TRAVIS Balcke shared his top tips and trends over a stunning breakfast to celebrate the launch of ghd’s limited edition and Christmas gift set collections. Guests were invited to sip on chic blue beverages while perusing the range at Icebergs Dining Room & Bar in Bondi, which had been decorated for the festive season. The venue sported a Christmas tree and holiday decorations, a fittingly blue colour palette and a frosty overall feel, despite the Bondi location. The frosted blue theme perfectly complemented the latest glacial blue collection, which was showcased in a strikingly impressive ice sculpture. Travis, who counts Lara Worthington, Jennifer Hawkins and Paloma Faith as clients, tended to the model’s tresses using the smart ghd platinum+ styler, giving her effortless, beachy waves. The ghd glacial blue collection features the new SMART platinum+ styler, iconic ghd gold styler and professional favourite ghd air hair dryer, all dusted in a frosty blue hue. www.ghdhair.com/au
KOBI BOKSHISH NAMED GLOBAL HAIRDRESSER OF THE YEAR AT INTERNATIONAL EVENT AUSTRALIAN HAIRDRESSING ICON and Matrix artist Kobi Bokshish has been given an illustrious honour, being named Global Hairdresser of the Year 2018 in the The Code Team (TCT) International Awards of Hairdressers & Makeup Artists. Kobi’s Spanish adventures also saw him create an editorial photo shoot for Spanish magazine Showroom and create the hair show for the event titled LIVE018. His award takes into account his achievements over the last year and within his career, relying on an esteemed judging panel to make the choice. Kobi was up against powerful competition, such as the impressive British Hairdresser of the Year Sally Brooks and American Hairdresser of the Year Shay Dempsey. His win speaks to the talent and creativity renowned in the Australian hair industry at large. “It is a huge honour to be recognised through this award,” Kobi said. “I am fortunate to have been blessed with energy, determination and passion, and I spend most of my waking existence channelling these elements to inspire those around me”. 16 INSTYLE
WELCOME HERMIZ SALON HERMIZ IS A name you’ve heard a lot of, most probably on the Instagram profiles of famous Aussie women thanking him for his hair services, or as announced on stage to come pick up his latest award (most recently, Hermiz won this year’s Hair Expo Victorian Hairdress of the Year and Editor’s Choice awards). Now, he’s adding another tick to the bucket list, with the Hermiz Salon in Richmond, which opened just this week. “I’ve always wanted a salon of my own,” Hermiz said. “Starting at Joey’s 7 years ago, I just felt that I wanted to open my salon with that team. It’s affiliated with the Joey Scandizzo salon group and he’s my business partner with his brother John and Joseph Seman. This was the right timing.” Imbued with a classic feel with marble benchtops and a marble reception desk, the salon has aesthetic ties to Joey Scandizzo salon, opting for elegance over overt creativity. The salon is set up as a haven, with a separate Wash Room and Colour Room keeping everything contained. 8 basins and 21 chairs provide a great forum for all of Hermiz’s loyal clients, and the new client base that will walk in from Swan Street, to opt for a service.
EAT.CHOP.SHOP CUTS HAIR FOR THE HOMELESS IN SECOND EVENT EAT.CHOP.SHOP WAS BACK in Sydney on Wednesday October 24, offering services for the city’s most vulnerable communities. Following the initiative’s successful inaugural event in April, the event hosted 300 people with more than 100 volunteers to offer meals, groceries, clothing, care packs, laundry services, positives connections and, of course, hairdressing, on the day. “Eat.Shop.Chop came to life because we saw an incredible network of organisations all in one place already working to elevate the quality of life for those doing it tough,” said Paul Frasca, co-founder and managing director of Sustainable Salons. “Eat.Shop.Chop simply adds in a spirit of fun and an opportunity for guests to mingle and enjoy a true sense of positive community. With something as simple as a haircut or a hot meal, you can create a connection that may just be a catalyst for change!” Congratulations to Mel Corthine, Sadie Cable, Maddie Seymour and Leanne Kay of Stevie English, Samantha Herring and Lydia Oxley from PALOMA, Susan Port of Salon Renaissance, Susana Montero of La Unica, Rachel Birtwell and Lindy Wilkinson of View Vaucluse, Joanne Cowan from our own INSTYLE Magazine, Gabriele Seidel-Wynne of Nepean TAFE, Kimberly Strickland and Vicky Howard of Unity Hair, Kelly Prestia of TONI&GUY Bondi and Irene Costi of Rapunzels Room for participating in the initiative. www.sustainablesalons.org
AUSTRALIA WINS COLORVISION AT WELLA PROFESSIONALS’ INTERNATIONAL TRENDVISION AWARDS LISBON HOSTED 76 participants from 43 countries in the 16th edition of Wella Professionals’ International Trendvision Awards, conducting mentoring sessions and eventually announcing who would be taking home gold in categories of CreativeVision and ColorVision. Australia arrived home victorious, with our own Tanya Grant from Joey Scandizzo alon winning the ColorVision title against talented global competition. The winners of their respective National TrendVision Awards from each country congregated for the event for exclusive coaching from industry leaders, including Australia’s own Renya Xydis. The event was formatted as a two-day Creative Retreat, elevating the talent of the national winners through mentoring, training and challenges, and emboldening the Wella Professionals family as a whole.
“The Wella family talent in Australia and New Zealand is unparalleled. Tanya’s phenomenal achievement as International ColorVision 2018 Award recipient Iis a testament to this,” said Gina Thomas, the brand’s education director for Australia and New Zealand. “We extend a huge congratulations to Tanya. Wella TrendVision is an integral part of Wella’s commitment to celebrate and elevate our incredible ANZ talent. It is a truly life changing opportunity for Australian and New Zealand hairdressers, giving them an opportunity to showcase their work on a global scale. We encourage all hairdressers in Australia and New Zealand to register to Wella’s Education platform to relive the magic of the night and discover the 2018 Trends.” Beyond the new formatting, the event also had an expanded digital engagement plan to show off the work to a global audience and offer a behind the scenes perspective. Throughout the event, finalists and teams guided by the mentors were judged on a number of different criteria include social
media engagement, editorial acumen, colour work and more, beyond the pinnacle CreativeVision and ColourVision awards. The awards hosted three finalists from Australia and New Zealand, including Anna Bell of TONI&GUY Auckland, New Zealand, Elizabeth Shedwick of TONI&GUY, Paddington NSW and Jackson Rodeka of Zaibatsu Salon, New Zealand. www.wella.com
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UPFRONT
MATTERS IN GREY DEBUTS RENOVATION
MILK_SHAKE HOST KAWAII SHOW IN MELBOURNE
EDUCATION ICON MATTERS in Grey have renovated their renowned space, ushering in a new phase for the business. The training organisation is built on a legacy of over six decades and three generations in hairdressing. “We undertook a complete renovation of the college that included meeting rooms, breakout and study spaces feeding two large training studios that support the barber and hairdresser education," said Anthony Gray. "The biggest wow factor is the new state-of-the-art salon and barber shop, with large street frontage to attract a vibrant and contemporary client base for the emerging apprentices and students at MIG to work with.” “The team love coming to work every day in our new stylish, contemporary space that inspires our students, complete with the latest technology to support flexible learning. We also offer MIG as a community space that can be used by suppliers, educators and salons to hold events.” www.migtraining.com.au
IT WAS A global extravaganza when milk_shake brought the Kawaii show to Melbourne, with Australian and UK educators on stage and a Japanese Harajuku aesthetic pervading the entire evening. Hosted at The Palms at Crown, special guest presenters included multi-award winning guest artists and UK ambassadors Shelley Pengilly and David Baker, as supported by the Australian milk_shake education team, led by global ambassadors Kirsty Richey and Amanda Hollingworth from milk_shake Melbourne. National education icon Geoffrey Herberg MCed the evening and created his own hair looks, presenting the talented educators to the stage. The show utilised hair pieces, pom poms, spray paint, stencils, multi-hued bright colour and bright outfits to put on the artistic show, creating bold hair looks in front of the audience’s eyes in unique ways and even deconstructing and reconstructing looks. They then paraded these looks down the stage in dynamic runway shows that presented the vibrant and unique hair, beauty and fashion. www.conceptualbrands.com.au (QLD/NSW) or www.z-oneconcept.com.au (VIC/SA/WA/TAS)
DCI EDUCATION LAUNCH GINO FOSSANO SCHOLARSHIP
DYSON SUPERSONIC™ 23.75 KARAT GOLD HAIR DRYER
DCI EDUCATION IS offering the new Gino Fossano scholarship, which is valued at $2600 to support young Australian hairdressers in Gino’s memory. Gino was a beloved industry member for 40 years before losing a tragic battle with cancer in 2018. He was renowned for his work ethic, customer service and innate ability to be the life of the party. The scholarship will be awarded to one apprentice hairdresser (1st to 3rd year) per year in NSW, QLD, VIC, WA & ACT each. These hairdressers will evokes these excellent qualities of a positive attitude, true care and a work ethic that ensures nothing is impossible. Each winner will receive a spot on the 2019 DCI Elevate Program in their city, which consists of 10 monthly 3 hour workshops. Students will learn precise and expensive cutting techniques, starting in February through to November 2019. Applications close on December 15 2018. www.dcieducation.com/welcome-to-the-gino-fossanoscholarship/
WELCOME THE DYSON Supersonic™ 23.75 karat gold hair dryer, designed by James Dyson with the company’s patented and now famous Dyson digital motor V9 and unique design for intelligent heat control, a solution to prevent extreme heat damage. Dyson design engineers and model makers first learned the skills for gilding under a master guilder, learning the process and technique to gild. At approximately 333 atoms thick, 1/666th the diameter of human hair, each layer of gold leaf must be applied by hand. Once sprayed, two layers of 23.75k gold leaf from Florence, Italy, is applied by hand and carefully brushed to form a smooth and even finish. The Dyson digital motor V9 is situated in the handle for an ergonomic design, with Air Multiplier technology in the head for high pressure and high velocity, ensuring fast drying and styling. The 13-blade impeller spins at up to 110,000rpm, generating 3.5kPa of pressure and propelling 13 litres of air up to the amplifier every second. The dryer also includes a glass bead thermistor and microprocessor that measures the temperature 20 times per second to help prevent extreme heat damage. There are four heat settings, including a cool shot and ‘always cool’ option, and three airflow settings. www.dyson.com.au/haircare/supersonic/supersonic-blue-gold
18 INSTYLE
ONSTAGE
FUTURE CHALLENGE ACCEPTED A brand forever linked to the heartbeat of sharing inspiration, leveraging better business and building a tribe of collaborative thinking like no other, Australia’s Get Inspired education event heralded the everlasting legacy of Redken and the leaders of our next generation, writes Cameron Pine. THE STAR EVENTS centre was an epicentre of enthusiasm over a three day schedule where sleep became secondary and education was as much about the entertainment of the craft as it was making new connections and learning skills. From a business boosting Sunday session to a hands on look and learn masterclass with local and long-travelled legends, Redken reminded the industry of what they stand for as a brand and how uniting a culture of ‘learn better, earn better and live best’ runs through the veins of their every move. A theme of Future underpinned the transformative powers of Redken and transported guests into a world of technology driven desire – a galaxy of hair beyond the everyday but ultimately inspiring the audience with a daily dose of real community spirit like only Redken knows how. For the Get Inspired Sunday night show more than 350 guests arrived to a Gala dinner style set up, feeling like more of an entertaining version of the Oscars rather than hair show – table and chairs gave every guest a prime vantage point over the impressive Star event stage. It could have been a musical, hair show or Sydney’s biggest club – the decision was yours and Redken mastered all elements. Guests were granted the ultimate and customisable weekend in hair, taking their pick and pushing the limits of what interested 20 INSTYLE
Philip Barwick
them the most from a weekend of creativity or business in order to soak it all up to go back into the salon better armed and more aware. Ultimately, the culture of Redken from the artists right down to the salon stylists is the endless ability the hairdressing community has to get out from behind their smart phones and truly share education in a live and energetic format. Combining the bi-annual Redken Connect business event with Get Inspired, Redken made a stance to enhance the salon experience and the consultation with leading guest speakers. This included NYC based father daughter duo Peter and Tess Millard who gave invaluable insight into the real effort both the interior and exterior design has on your salon, having worked with the likes of Ralph Lauren, not to mention the L’Oréal group as a whole for more than 15 years –they showed stores under their renovation guidance increased by 50-60 per cent almost instantly. Leading salon entrepreneur Gary Rom, who is the owner of 10 leading salons in South Africa, gave insight into service versus hospitality revealing so many myths and perceptions we make in business. His group’s proven strategies, for retail right down to the detail of his individual sound proof treatment rooms and how beating 37 per cent retail is a constant target in his busy salons, was just a tip of the iceberg to how much business knowledge Redken was willing to share.
Redken Get Inspired 2018
George Gougolis soon after gave a serious talked about a huge problem in the industry – the inadequate consultation and the biggest insult we can make – to take our regular guest for granted. He ultimately revealed that it doesn’t matter how good you are at your craft, the guest experience is key. Redken’s more local hero, Richard Kavanagh, crossed the divide from business to creativity demonstrating the wonders of a the Piiq consultation technology for the ultimate connected salon before hitting up the stage with the rest of the incomparable Redken artists. But with endless take aways from a day of savvy business minds, it was really all about the impeccably choreographed show, where the Redken tribe more than quadrupled in size, craving that high energy face-to-face experience we so often now miss in hairdressing. Bringing in Redken International Guest Artist Justin Isaac for the show from Los
Angeles (although he’s really a NYC Redken exchange guy at heart) we always expected a high octane festival of colour – after all as a veteran of Redken chaos and colour is what he is known for. The show was broken up into five distinct univeres, titled Glow, Beats, Brews, Blonde and Gels – a distinct Redken DNA and a collective of some of our favourite artists in each. Beats (Justin Pace, Rachel Busby, Kristy Hodgson and Richard Kavanagh), Brews (Dmitri Papas, Ben Martin and Anthony Staltari), Blonde (Sheree Knobel, Marie Cain, Richard Kavanagh and Justin Isaac) and Gels (Justin Isaac, Ben Martin and Philip Barwick) set the agenda with constant creativity all night. With Redken Education Manager Karen Strano and General Manager Erwin Santos hosting the event’s formalities, it was all about ‘Destination Redken’ and a smorgasbord of more than 100 models across the full program, uniting more than 50 stylists but touching so many more.
INSTYLE 21
ONSTAGE
International Guest Artist Justin Isaac
This relaxed culture of individuality with a strong corporate backing is why so many artists still choose Redken. Everything from men to commercialism morphed with individuality, fantasy taken to the extremity and not a moment to stop and look away, guests were glued to the stage without a moment to spare. Length, layers, wigs, men’s haircuts and loads of texture hit every hairdressing halo on the map. We love the neon faces and mint green fused with blonde we saw Richard finishing up as well as some true session shapes from editorial to Avant Garde. “Redken hasn’t given up on its culture to be completely learner focused. The culture of education is the rock that keeps us all together. Social media has helped the brand, but when you see it alive and cracking and a community of hairdressers modelling the behaviours, that’s the ultimate reward and that’s why we are here,” Justin said. “Everything we do is a remix and a colab,” he continued. “Different cultures around the world is what Redken is, but it’s the experience of the brand that makes us 22 INSTYLE
all come together and form our next path.” “In a world of online, the live experience is key and that’s where my power is. We need to share the creation and that’s the heartbeat of Redken and events like Redken Symposium. We are all a family and our message is a human message not just a hair message.” Bringing the future here now in a three day format, guests were able to preview some of the brands key innovations for 2019 and realise the experience of trying out proven ideas, skills and techniques
“Everything we do is a remix and a colab” from others, even if just one. This is the heart of what Get Inspired aims to do. “The primary reason we pull together such a significant event like Get Inspired is to inspire and educate. Being an education event, our key objective is to connect with people through our salons and live our brand’s mission statement of ‘learn better, earn better and live best’,” Karen said.
Underlying the show’s high impact themes and impressive audio visual support, there was a deeper message and connection to the evolution of growth and the transfer of knowledge. Following several team brainstorming sessions Redken set out to make a deeper connection to the evolution of what a tribe really means – the sacrifice of a lead tribe and the ‘induction’ of a new generation of tribe members into the Redken fold was the underlying message that had as many layers as the creative eye would allow. “The biggest feedback for us is all the artists saying over and over again that having support and learning from each other is the ultimate and this year with a shorter more digestible format as well as being back in Sydney was a real advantage. For every inquisitive hairdresser, Redken satisfies your desire,” Karen said. With Redken at the helm, the future is now and it’s never been brighter. No matter how long we do what we do there’s always endless ways to Get Inspired. For more information visit www.redken.com.au
WATCH NOW
DON’T BUY IT The newest campaign from evo goes beyond product and speaks to larger issues of transparency, social media and positive change within the hair and beauty industry. EVO INVITED BEAUTY media into their lair with an interesting, house of horrors themed launch event for their all-new 'Don’t Buy It' campaign. Walking into Darlinghurst’s iconic Tatler Bar, guests were shown retro TVs, placards, grand pianos full of products, bars comprised of Fabuloso colour, along with the requisite drinks and snacks, to celebrate the uniqueness that is evo and all they have in store for the industry. The launch and the event spoke to the bold DNA that is evo – showing that beauty extends beyond the bottle and the ethics of their brand are on a global scale. The campaign sparks an honest conversation with consumers, asking them to really think about the unrealistic standards of beauty in the industry. The event referenced the brand’s iconic history, reinforcing their tagline to “save ordinary humans from themselves”. The honesty and transparency that evo is renowned for shines through in the campaign with authentic products that respect consumers and the planet. evo is championing the idea that perfection can’t be attained with their ‘don’t buy it’ mentality and reinforcing it through the hashtag #byebuybuy. They’re asking their evo nation to join the conversation online (with the appropriate hashtag) and show the world something authentic and honest in the process. This means fewer filters and more
BHI HAIRDRESSING AND BARBERING QUALIFICATIONS NOW RECOGNISED IN 33 COUNTRIES. IF WORKING OVERSEAS IS YOUR DREAM, HERE’S THE BEST QUALIFICATION IN AUSTRALIA TO OPEN DOORS FOR YOU. Box Hill Institute is the first TAFE in Australia to become an ITEC Centre, the largest international examination board in hairdressing and beauty. ITEC’s diplomas are widely considered as the highest professional standing that hairdressers and make up artists can hold.
positive change in what we put out into the social media universe. Beauty comes from the brand’s new launches – take their hero Macgyver multi-use mousse – but is so much more than that, and evo is shouting it from the Instagram rooftops. evo stalwarts were on hand at the event to show off both the brand’s products and slogans, with Garth Gauvin and the evo creative team, Motley Crew, Jules Tognini, Grant Norton and Nicole Kae, talking to beauty media about their technology, brand identity and important concepts. evo has always been more than a product line, it’s a movement. Change your mindset and join it immediately. For more information visit www.haircareaust.com
Graduating Hairdressing, Barbering, and Make Up students can now be assessed by ITEC to gain international recognition for their qualification. For more information, please call: 03 9286 9606 or email: ruth.browne@boxhill.edu.au
1300 BOX HILL
boxhill.edu.au
RTO 4687 CRICOS 02411J
ONSTAGE
DROP OF LUXURY An elegant event at Eleven in Sydney captured the essence of Oribe, with a sumptuous breakfast, elaborate flower arrangements and the launch of their all new Power Drops. As always with Oribe, the one word to tie it all together was ‘luxury’. BASED ON PRINCIPLES of skincare, the new launch was worth bringing in the brand’s heavy hitters from the US to explain this breakthrough in hair technology. Oribe President and Co-Founder, Daniel Kaner, Oribe Director, International Business Development and Distribution, Daniel Lopez and Oribe Director of Sales Learning and Development, Thomas Kryzer were in attendance to explain Power Drops to beauty media in full. The products, which are unique treatment boosters, are made as highly concentrated serums to provide deep hydration, defend against damage, protect colour and more, as individually prescribed in each specific product. The tools require a few drops to be added to styling or prep products, or used on their own on damp hair for a supercharged haircare experience. “When we started with the brand our goal was always to create something good, better and then best, we were trying to be best in class which is always a journey,” Daniel Kaner explained. “We took a look at scalp health, hair health and complex styling, and it was always Oribe’s main number one criteria that it was performance based. When you start to explore the parameters and core of great hair, you start to look at the scalp and skincare influenced us right from the beginning.” “As we’re advancing this idea of customisation to give the hairdresser the ability to augment the products that we have, and give the consumer the opportunity to customise their treatment that they feel like they need, that’s how the idea of Power Drops was born,” he continued. “It gives the consumer and the professional the flexibility to nurture what they want and puts them in the driver seat.” The brand’s mentality and undeniably luxe persona has taken it to fitting heights, celebrating 4 years in Australia and 40 countries globally, built on a commitment 24 INSTYLE
“When we started with the brand our goal was always to create something good, better and then best, we were trying to be best in class which is always a journey.” to education, service and innovations such as these. The products are titled as the Color Preservation Booster, which uses Vitamin C Complex, bioflavonoids and quinoa protein, as well as an intense dose of antioxidants and amino acids to maintain, preserve and enhance colour. The Damage Repair Booster restores dry, damaged hair with linoleic acid, biotin and sea kelp extract for increased manageability, strength and smoothness. The Hydration & Anti-Pollution Booster creates a protective barrier, enhances softness and shields hair from dryness, as formulated with hyaluronic acid, creatine and moringa seed extract. Daniel Kaner and the rest of the team were in Australia to oversee this launch, while also meeting the hairdressers in one of their biggest global markets and conducting business education. The international team were impressed by our collective commitment to education and leadership growth, and it’s these qualities that ideally encapsulate an Oribe salon no matter where you are in the world. “When you’re dealing with these salons, you’re gearing the product, the service and education to exceed expectations, not meet expectations, to create something on another level from our competition,” Daniel
explained. “We’ve seen all different levels of salons in the States, it’s a very scalable business, we don’t partner with them based on size but on their ethos, do they value education? Are they willing to take the journey with us to meet us 50 per cent of the way?” “Consumers buy it, our demographic is 18 to 34, the metrics say that younger women are buying it even more than the woman with a pocket book, so any salon that we’re in, it will eclipse any business on the shelf,” he said. “It becomes about whether the salon is right for the brand’s ethos. That’s what we look for – passionate people, who accept the idea of leadership, that they have an investment in the hairdressing community and they set the standard, those are the salons that have great worth to us.” Between the local team, the event, the education experiences and the beauty of Australia, Daniel and the team are keen to return to our shores, even if the weather couldn’t hold out for them. They see in Australia that industry drive, focus on education and commitment to the cause that makes salons luxury, and as such makes them a perfect fit for Oribe, explaining the brand’s national success. Power Drops cater to that mentality, suiting educated clients who want the best for their hair, and empowering hairdressers to prescribe the right care products to give clients the ultimate in luxury treatments, styling and services. Daniel strongly believes that clients will pay a premium for education, passion and evolution when salons offer it to them – and with Oribe in hand and on shelf, progression continues to be the standard. For more information visit www.roguebeauty.com.au
JOIN THE #MATRIXCOLLECTIVE
& SHOWCASE YOUR EXPERTISE!
WATCH NOW
The Matrix Collective competition provides the opportunity for you to showcase your unique colour and styling talents. Matrix Collective is free to enter, open to all hairdressers, and only requires a smartphone photo entry. For more information on how to enter, and for your chance to win a money can’t buy experience with INSTYLE, please visit MATRIXCOLLECTIVE.COM.AU
#MATRIXCOLLECTIVE
#MATRIXAUSTRALIA
@MATRIX
MATRIXAUSTRALIA
MATRIXPROFESSIONAL.COM.AU
Strict eligibility applies for hairdressers and team entries, see T&Cs for details. Entry open: 12/11/18 9am AEDT – 31/01/19 11:59pm AEDT. T&C apply, see http://pages.e.matrixprofessional.com.au/MatrixCollective/
INEXLCUSIVE
WATCH NOW
COOL, CALM, COLLECTIVE Matrix Australia’s new competition, Matrix Collective, is accessible, inclusive and ready for your entries. Basically, you have no excuse not to throw your hat in the ring. WELCOME MATRIX COLLECTIVE, a new competition built to celebrate the hair industry, with a focus on colour and style. The competition welcomes entries submitted online and hosts an illustrious judging panel to survey the talent. The national competition partners with INSTYLE to crown the ultimate winners from each state in March 2019, treating these winners to a VIP experience and bringing the industry together in creativity, support and intrigue with this all-new contest. The competition provides an important opportunity for those who wish to enter, embracing styling and creativity in a contest that promises to be full of surprises. Entries can be submitted via your smartphone at www.matrixcollective.com.au and entrants can be individual or in a team of up to three people. All finalists will go into the automatic draw for the title of People’s Choice in both individual and team categories. This award will be voted for online with winners to be announced in May 2019. Decided by the star studded judging panel, state finalists will be notified at the end of February 2019, and there will be a myriad of live state finals starting in March. Adelaide will kick 26 INSTYLE
it off on March 24, Perth will follow up on March 25, Brisbane will be next on March 31, Sydney will then take place on April 1 and Melbourne will be last on April 2. In each state, all finalists will experience being mentored by an Australian Matrix artist to recreate their editorial submissions for the live show for final judging, with state winners in both individual and team categories to be crowned on the night at a VIP event. All finalists will also share the stage with national Matrix artists, who will enthral audiences with impressive shows of their own. The state finals vow to be nothing short of an incredible industry party, fusing inspiration with a bona fide industry event. As part of being crowned a state winner, participants will take part in an editorial photoshoot for INSTYLE, be featured online with Matrix and INSTYLE and receive PR, social media and marketing support for their creative work. Your smartphone may already be in your hand – use this tool to submit your best work and allow Matrix to let you feel like a VIP. For more information visit wwww.matrixcollective.com.au
Sabre Corporation | Australia 1300 764 437 | New Zealand 0800 456 426 | info@sabre-group.com
ONSTAGE
VIC Finals
ON THE MANTLE The finalists in L’Oréal Professionnel’s Colour Trophy 2019 competition have been named, with semi-final events that travelled the country, showed off Australia’s esteemed colour talent and announced who was through to the next phase. AFTER A NATIONAL TOUR through Perth, Brisbane, Adelaide, Sydney and Melbourne, 25 semi-finalists from each state created the live incarnations of their photographic entries and paraded them down runways to packed audiences. From each state, finalists in the categories of Colour Trophy and Rising Star were called on stage and sent through to the final round to take place in 2019. Entrants showed off their work to an illustrious judging panel consisting of Justin Pace of Papas & Pace, Marie Uva from UVA Salon, Frank Apostolopoulos of BIBA Salons, Brodie-Lee Tsiknaris of Rokstar, Matt Clements of The Assembly Hair, Freda Rossidis of Mr Smith, Damien Rinaldo of Boris the Cuttery, Sheree Knoble of Bixie Colour and the marie claire team. Congratulations to all the state finalists. For WA/NT the names are Ben Semple of Circles of Subiaco, Damien Kabay & Kerina Marlow of Hemisphere Hair and Terrina Brown and Kristy McLennan of Zedz, as well as Rising Star nominee Emma Pisani also of Circles of Subiaco. Massimo Tirimacco of Zo Hair Salon, Fiona Fazzalari of Hair Machine and Vanessa Rositano from Zink Hair, as well as Zoe Vanstone of Mahiki Hair who took out the title of Rising Star, are the finalists for the state of SA/TAS. In New South Wales, Scott Sloan of Sloans, Claudia Cataldo of Cataldo’s Salon and Shaleena Winter of Suki are the Colour Trophy finalists. Ruby Smillie of Sloans of Lane Cove is the Rising Star nominee. 28 INSTYLE
WA/NT Finals
VIC Finals Bridget Beaton image WA/NT Finals Lyndal Salmon image
SA/TAS Finals
In Queensland, a big congratulations to last year’s winner Wendy Gunn of Ink for Hair, Hayley Jay Cook of Adam and Eva and Keira Salton, who are Colour Trophy finalists for the state. Lucy Bevan of Papas and Pace is the Rising Star finalist. In Victoria, the Claudia Cataldo image Colour Trophy finalists are Lyndal Salmon of BIBA Salons, Jamie Furlan and Frankie Guascoine of Xiang Hair and Ben Reali and Angela Mascia of Ziyad Salon. Well done as well to Rising Star nominee Bridget Beaton of BIBA Salons. “The atmosphere at these events was electric,” enthused L’Oréal Professionnel Australia General Manager, Olga Zanetti. “We witnessed some
exceptional technical skills and the creation of beautifully unique looks. Congratulations to the finalists for their engaging and fashion forward colour work, and thank you to all participants for making it such a dynamic event experience.” With all state semi-finals in the books and every finalist named and celebrated, the last event to come will be the live Grand Finale to take place on February 25 2019, with the overall winner earning the chance to compete in the international competition. Championing this esteemed, global and long-running competition, L’Oréal Professionnel have brought their party around the country in celebration of Australia’s impressive colour talent, but the biggest party is yet to come. If the state semi-finals are anything to go by, we’re in for a treat come February. For more information visit www.lorealprofessionnel.com.au INSTYLE 29
ONSTAGE
SEARCH SOFTWARE Google and Shortcuts salon software have teamed up to ensure salons are better informed on trends and insights, using key intel to transform the industry and the hairdresser’s place within it. HAIR SALON TECHNOLOGY has officially entered a new frontier with the announcement of a new partnership between Google and Shortcuts. The excitement was palpable when a team of 12 hairdressers and industry representatives was invited to celebrate the milestone with a visit to Google HQ in Sydney. Attendees learned about the latest industry trends from Google, which are set to change the way hairdressers attract new clients forever. Over the past 20 years, Google has single-handedly transformed the way the world communicates. Having a thorough understanding of various business sectors is essential to their strategy, which is why they recently reached out to Shortcuts to discuss the growth potential of the hair and beauty industry. As Australia’s largest provider of hair, beauty and spa software, Shortcuts was able to provide Google with unique insights into the intricacies of our vertical market. Google and Shortcuts have now been collaborating for several months to help salons build their online presence using tools such as Google Adwords and search engine optimisation techniques. This week, Google announced that Shortcuts is now an official Google Partner. To put it lightly, this is a big deal for all of us. This partnership is designed to facilitate industry growth by connecting potential clients with salon, spa and barber businesses all over the world. Google is an essential driver of traffic to salons, with 76 per cent of people who conduct a local search on their smartphone visiting a business within 24 hours. During the partnership announcement Jo Burgess, Co-Founder and VP of Evolution at Shortcuts, provided a glimpse into what the salon of the future will look like. She described a cashless salon with no reception area, where technology is an almost invisible, yet absolutely essential part of a successful business. “The key to seamless technology is to use it to provide a flawless guest experience and create business efficiencies,” she said. “It is also important that salons focus on growing their business by attracting new customers online and adapting fluidly to consumer trends.” Google presented statistics that highlight the importance of mobile technology, including the fact that Australians spend an average of three hours a day on their mobile phones. The idea that we 'live on' our phones is becoming increasingly true – we touch 30 INSTYLE
our phones 150 times a day, and 60 per cent of all Google searches are from a mobile device. More than 30 million people per quarter are searching for hair and beauty-related information on Google. On average, 430,000 users are looking for hairdressers or hair salons. Every quarter, the term ‘haircut near me’ is used 30,000 times, ‘barber’ and ‘barber shop’ combined are searched 300,000 times, ‘spa’ 85,000 times and ‘beauty’ 25,000 times. It’s validating to know consumers are trying to find you online! Our industry is experiencing unprecedented growth, with Google revealing that hair salon and styling queries are up 23 per cent compared with last year. With this increase in searches comes a 42 per cent increase in clicks from search results and a 12 per cent increase in clicks from Google Ads. The beauty industry and clinic market have shown similar trends. This means more consumers are using Google to find information relevant to hair and beauty. So, how can salons apply all of this information to their business? Shortcuts is working closely with business owners to help them understand the many opportunities that are available to them through Google, including Google My Business, Google Adwords and search engine optimisation. In partnership with Google, Shortcuts is also set to launch Reserve with Google for its customers in Australia in the coming months. These technologies are set to revolutionise salons, spas and barbers alike in the 21st century. With these two global technology brands as a driving force behind digital innovation in our industry, salons will be better informed about the digital world, consumer habits and trends that directly affect us all. And to think, it’s all in the palm of your hand. To find out more visit www.shortcuts.com.au/google
ONSTAGE
EXTENSIVE EDUCATION
Showpony Hair Extensions partnered with Hair Expo 2018 Salon Business of the Year winner Sharlene Lee from Circles of Subiaco to uncover the real profits of hair extensions in a modern salon business, writes Cameron Pine. SHINING UP VIC, NSW and SA with two more states to come early in 2019, Showpony has brought together some of the nation’s top salons to uncover just how much more business they could be doing by busting the hair extension myths and adding the premium up-selling service to their salon menu. By the end of the one hour and a half seminar fuelled by Sharlene’s infectious energy guests came to realise just how much money they were missing out on – with Sharlene’s weekly figures in hair extensions speaking for themselves. Completely enlightened by Sharlene’s honesty mixed with highly approachable disposition (for those that may have not met her before) the audience was eager to ask questions aligned to Sharlene’s impressive revenue figures and just how she structures her business for such impressive growth. In less than a decade Sharlene has grown her business to achieve weekly figures that many salons across the country achieve in a month. How she does it comes down to a solid mix of strategy and social but ultimately comes down to her service menu and up-selling – with hair extensions being at the fore. “By not offering this popular and highly profitable service could lead to a loss of clientele as they seek out a salon who offers what you cannot,” Sharlene said. “We’re not just talking service sales increases as well, hair extensions create loyalty like never before, repeat visits and increased retail sales.” Not only this, but Sharlene’s second salon in partnership with long-term staff member, Jess Marie Del Borello, Circles on Fitzgerald has shown a profit after just 12 months of trading. Many salon owners and hairdressers see hair extensions as something that’s not for their business – typically noticing bad, cheap or botchy hair extension applications in the community and associating them with an aesthetic that doesn’t suit their salon, but they couldn’t be more wrong. It’s just a matter of partnering with the right brand and skill set.
A lot of Sharlene’s success comes down to her ability to set strong strategic goals for the business across all areas while maintaining an incredible loyalty to the brands she WATCH NOW partners with. “I prefer to work as an apprentice helping the staff than as a senior running my own column. The fewer clients Posing an interesting discussion of how I do, the more money my business makes. If many clients really return every six weeks I do more clients I miss out on opportunities revealed that while many businesses driving my staff’s column,” Sharlene said. assume, there are a large proportion of A key precursor to such hair extensions clients that’s stretch appointments out a success with Circles is a number of digital lot longer. executions across makeovers and giveaways. With incredible success from social “Online competitions are a great way to media and influencers, time with Sharlene engage your audience with your top clients wouldn’t be complete without some social and ambassadors and show them just how media tips and proven strategies outlining easy it is to have perfect, voluminous hair. how she creates noise around her salon with I couldn’t imagine my business without some of Perth’s leading influencers. Social Showpony,” Sharlene said. media competitions, promotions targeted Getting the clients at the consultation is at new clients, boosted posts and Google key, and as Sharlene says there are number advertisements are all part of the mix that of buzz words and concerns from the client gain Circles up to 70 new clients in just that every stylists needs to be aware of in one week. order to really maximise the up-selling into Offering an extension for all hair types hair extensions. and desires with real human hair, Showpony A packed out room at the Ozdare academy offers both tape and clip in extensions in Melbourne and a full house at Sydney’s (ponytails and halos), tape, stick tip, micro Edwards and Co – filled with leading names bead weft, sew in weft, skin weft from such as Natalie Anne, Dennis Langford and less permanent to permanent as well as TONI&GUY salons as well as Prema to name haircare and accessories as well as a popular just a few – Sharlene’s tips had everyone Hair In Full Bloom box set for the ultimate taking notes, not just on how to up-sell with customised hair extensions experience. hair extensions and incentivise the staff By the end of the seminar, even team but how to grow their businesses overall. members that may have been against or Uncovering just how much a salon can make wary about hair extensions were converted in a week from offering hair extensions as and ready to make more money with the a service, most guests were left impressed power of hair extensions. that on average salons with hair extensions “I love sharing my business ideas to help as a service enjoyed a 60.3 per cent increase grow other salons,” Sharlene said. “It gives in the number of transactions per month. In me a lot of satisfaction when I can share addition, 47 per cent more clients per month, ideas that other salons can use to make more a 57.3 per cent increase in client visits and money. We all want to grow and succeed so 116.1 per cent more items sold are all key we need to share our strategies.” figures – not just exclusive to the impressive For more information visit figures from Sharlene. www.showponyaus.com.au INSTYLE 31
ONSTAGE
CONSULTATION KING Dario Cotroneo of DCI Education and Timely Salon & Spa Software have teamed up for an international tour dedicated to the art of the consultation. Attendees showed up wanting to boost their professional acumen, and wound up gaining even more. IT IS A WELL known industry fact that consultation is the basis of creating happy and satisfied client, but do you understand how to handle the client, from the demanding, to the extreme? The TONI&GUY Academy in Paddington showcased these lessons by launching an international tour aptly named Take the Fear Out Of Consultations. Led by Dario Cotroneo, DCI Education founder and globally renowned hairdresser, the tour will travel Australia and Auckland to share this important wisdom, in conjunction with Timely Salon & Spa Software. In its debut seminar, the large audience learnt not only a different consultation process but also the importance of taking control of the service throughout the consultation. The night started with an introduction and welcome by Dennis Langford. Dario worked for Dennis in his early career, 21 years ago, so it was apt that this event was at the academy and salon location. Dennis has just returned from London where the annual collection launch was held and as part of this welcome he introduced the latest collection from TONI&GUY called Legacy, a tribute to Tony Mascolo, one of the founding members of TONI&GUY who passed away at the end of 2017.
“Good consultation skills are the key but your attitude and self belief are also critical.” In the myriad of education events that define our industry, what made this presentation exceptional was the way that Dario offered his feelings and thoughts as well as humorous anecdotes on each aspect of the 15 different theories that he shared. Good consultation skills are the key but your attitude and self belief are also critical. Dario’s aim for this tour is remove self-esteem issues and the anxiety that clients often cause. He is donating his time to change attendees’ careers. With topics such as mindset, attitude, empathy and emotions, the audience was enthralled with the depth of information presented with Dario constantly checking back with the audience to see what they had learnt. Further theory revealed that there are chemicals in our brain that affect our attitudes and behaviours and it is the understanding of what these chemicals do that 32 INSTYLE
has an impact on why we and our clients react in the way we do. This is important information to be aware of and manage during consultation. Another key take away is understanding yourself and why you are the way you are. There were solutions provided to create personal improvement but also it is important to understand the effect of negative energy and how to turn those negative vibes into a positive situation. It is about intelligently directing your emotions. Further points surrounding the ‘three brain theory’ were discussed plus the alpha beta relationship that we have with our clients – who is in control of the situation during consultation? The last phase of the theory was devoted to Dario’s consultation process and what has worked in his salon since he opened it. Without revealing everything, because we highly recommend you attend these nights, photographs of your clients before and after the service are a must with a variety of shots taken that will enhance the consultation process. Dario uses a specifically designed consultation card, one for new clients and one for existing clients. The key to his process is clear communication with a quote for the service included and a format where the client signs and agrees to what has been discussed. This is where Timely Salon & Spa software spoke about their exciting collaboration with Dario. Not only supporting the tour but introducing a groundbreaking surprise, which you can gain more insight into on the tour. Dario then introduced the new DCI Education Gino Fossano Scholarship, honouring the passing of a passionate hairdresser who lost his battle with cancer earlier this year. In a tribute to Gino, Dario has set up this opportunity in the spirit of how Gino lived his life revealing that there are scholarships available in every state. Other stops on the tour have included and will include dates in Brisbane, Perth, Adelaide, Melbourne, Auckland, Townsville, Canberra and Hobart. Dario will take his mantra of controlling emotions and attitude to find professional success throughout the country and across international waters. Dario finished the night discussing how to earn an above average income. He believes that life changes for you only when you get better by taking control of your emotions and attitudes. For more information go to www.dcieducation.com/tours/ or for tickets visit www.outix.co/tickets/tour/timely&DCItour
WATCH NOW
ONSTAGE
PURE PRIZE Hairjamm put out the call for colourists to evoke the vibrant hues and rich textures that can only be inspired by nature, and twelve talented finalists answered with aplomb. Find out what inspired them.
THE FABRIC OF Nature competition cited raw and organic textiles as the pinnacle of editorial inspiration, motivating colourists in Hairjamm’s many salons to use it as their muse. The finalists received product kits and editorial and marketing recognition from the brand, while ultimate winner Madeleine Vezis of The Natural Wig, Victoria, has been featured in this issue of INSTYLE. Congratulations as well to first runner up Poppy Molluso of Trac Iorianni’s Hair and Beauty, Victoria and second runner up Kacee Murray of Sugar Hair and Beauty, Queensland. The talented group of finalists, to be featured in Hairjamm’s ‘Be Famous’ calendar, include Kon Kotsiaras of Slinky Hairdressing, Victoria, Elizabeth Stillisano of Eclectic Styles, Western Australia, Lisa Bowker of Indigo Blonde, Queensland, Jade Kereama of Ink for Hair, Queensland, Jodie Smith of Mawson Lakes Hair and Beauty, South Australia, Niki Louise Newport of The Cutting Hair ‘N’ Beauty, Queensland, Nikki Logan of Indigo Blondie, Queensland, Shantelle Watson of Hair with Flair, Queensland and another entry from ultimate winner Madeleine Vezis. Congratulations! Using a multitude of Pure colours, these talented finalists took their models from lackluster colour and damaged hair to healthy, wearable and editorially inspiring looks, all based on nature. The inspiration points found in nature were many and varied for the winner and finalists. Madeleine’s winning look was inspired by crocus blooms, while her secondary look was motivated by warm coppered honey dripping from a hive. Second runner up Kacee was Jade Kereama image emboldened by the soft colours of protea flowers while first runner up Poppy took a seasonal approach. “I wanted to create a look that mimics the rich copper tones seen throughout the season,” she said. “The copper and sand tones in my work were particularly inspired by the leaves which all share a similar seasonal colour palette.” Kon was awarded for a look drawn from the airiness of a dandelion puff, while Jade took her approach from the colours of Autumn and Nikki gave her look a dusty pink finish to mimic a 34 INSTYLE
Kon Kotsiaris image
gossamer flush. Elizabeth was inspired by a sparkling beach aesthetic and Lisa utilised delicate peach, blonde and violet hues to create an opal look. Jodie revolutionised her brunette look by evoking the style of a tree. “A spectacular tree trunk with variations of dark browns to the warm blonde colour was replicated on my model,” she explained. “This tree inspired me to do my reverse ombré.” Niki blended reds and coppers for a textured effect inspired by minerals, while fellow finalist Shantelle took her inspiration from natural, enticing pearls and complementary copper. “The blonde was inspired by pearls, cool and warm all in one,” she shared. “The copper was inspired by the beautiful gold to earthy red tones of the sand on our Redcliffe beaches.” Between so many entries, no two entries took their inspiration from the same natural point, with each entrant, finalist and winner finding their motivation from the multitudes and layers that exist in nature’s vibrant palette and unique textural landscape. Thanks to Hairjamm and the Pure Colour Competition for opening our collective eyes to the fabric of nature. For more information www.hairjamm.com.au
Which ‘Plex are you using?
BLOOMING Couture gowns, editorially inspiring hair and the return of annual highlight Bazaar in Bloom with Goldwell backstage, must mean spring is here. AS A YEARLY FAVOURITE, Bazaar in Bloom was back for 2018, showing off couture fashion for a charitable cause, with Goldwell once again at the hair helm. The formal event took place at the Ivy Ballroom in support of the Royal Hospital for Women’s Foundation & Perinatal Mental Health division, delighting audience members with alluring fashion and hair fashion moments. The couture runway show presented gowns from 28 of Australia’s best designers including Camilla and Marc, Alex Perry, Dion Lee, Romance was Born, Bianca Spender and Carla Zampatti. The spring show is suitably set against a floral backdrop curated by Hermetica Flowers. “This year’s gowns are either bold block colours, playing with fabric or elegant ethereal designs,” shared hair director Daren Borthwick, who was joined backstage by lead Goldwell stylist John Pulitano. “Our complementary first hair look is a contradiction of sleek, wet look plaits with a feminine wave around the face while the second look embodies female elegance of polished texturised hair.” “Bazaar in Bloom celebrates spring and fertility and femininity in all of its forms,” added Harper’s BAZAAR editor Eugenie Kelly. “This year the gowns and hair play on texture and different interpretations of female strength. We are thrilled to partner with Goldwell for the 3rd year running.” Essential in the tool kit was the brand’s Creative Texture Powerful Acrylic Gel for the plaits, while the feminine texture of the show was achieved with Kerasilk Texturizing Finish Spray and Kerasilk Fixing Effect Hair Spray.
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$69 “Goldwell’s formulations are at the cutting edge of hair technology, leaving hair workable without a tacky build up. I especially like to layer a range of styling products to create movable texture,” John said. “My favourites are Kerasilk Reconstruct Regenerating Volume Blow Dry Spray and Stylesign Ultra Volume Double Boost.” What could be better than editorially inspiring hair, the aura of spring and couture for a cause? For more information visit www.goldwell.com.au
Your Colour and Lightening Peace of Mind
02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic
INSTYLE 35
INFEATURE
DESIGN
Duality Perfect design works in harmony, creates productivity profits and personality – Design Duo Peter and Tess Millard prove that an investment in design is one you can’t afford to miss, writes Cameron Pine.
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ften overlooked, design is one the most crucial element in customer service for success and profitability. Questioning whether salons really put themselves in the consumers shoes when designing salons, Peter and Tess put to rest some of the biggest design myths and the top 5 must-haves in the salon welcome area to an exclusive audience of Redken Connect attendees in Sydney in October. Having designed some of the world’s leading salons and retail spaces, Peter and Tess know your business better than you think and create places that are not only functional but interesting for the guest to be in. Hailing from New York, this sharp salon duo are the ultimate design dictators – the yin to the yang, Peter understands the hairdressing industry at a much deeper level than the average design company. They even consider the bathroom area for the sneaky Instagram post in-salon to inspire clients to come and share – from lighting to the floors. “The three most important elements in salon design are lighting, layout and wall colour." As well-known Redken Artist Kris Sorbie says, “Lighting is the most important element to invest your money on in salon design, because you cannot do good colour or cut unless you can see what you are doing.” Lighting really is often the biggest question specific to salon design. “We advise everyone not to use fluorescent or incandescent or halogen as they distort colour terribly. We use only LED light in the 3000 Kelvin range, 13 to 20 watt bulbs in track lighting housings that are directed from above onto the guests head. Two per guest, one meter apart directly over the chair,” Peter said. Often overlooked, retail layout is also critical in creating a ‘retail store’ with featured products and promotions before clients even reach the reception desk. Also at the top of the list, wall colour is critical because if you use blue, green or lavender, or frankly any strong colour in the working area of the salon, you distort the colour of the hair for the colourist and for the guest who is looking at our work. “Always think white,” said Peter. “Being a part of the Redken Guest Artists program has made both Tess and I more aware of why we are doing what we do in the way we design, because we need to explain the process in words hairdressers understand. We have had the experience to think it all out and have reasons for everything. Design is misunderstood to be about taste. Taste and style are critical, but function and profitability are huge as well,” Peter said. 36 INSTYLE
Peter and Tess have also produced the Millard collection – a range of luxurious salon furnishings perfectly suited to any salon – especially those not ready to tackle a full renovation but wanting a solution that’s stylish and ‘adds value’ to the salon. Peter and Tess’ careers really began in retail design for major fashion designers and luxury brands. “Even when we created a look for a fashion designer derived from his or her aesthetic, it had to be repeated in multiple locations. For example, for Chanel you were limited to black and white on every job. For Ralph Lauren, it was cherry wood, polished chrome and gloss white. You never change the life of a department store, or a major designer to any meaningful degree, but salons – that’s the fun part,” Peter said. In haircare, the duo are commonly working with owners who are fun, creative, open to new ideas, and who inspire them to be more adventurous. They can truly change their lives both financially, and emotionally and most of their clients feel intensely proud of their new ‘stage’. From a materials point of view they work with a very wide range of resources in terms of selection of laminates, flooring, wall finishes, and lighting. The key element is function and cost. “Everything is about staining for us and durability in a salon so we have to use laminates and flooring that doesn’t stain and we test everything ourselves. The second element is cost; I am a great believer in underspending to be profitable.” “I often look at the winning designs of competitions and see fabulous designs that the owners will be paying for one haircut at a time for years to come. You need a beautiful design that looks expensive but isn’t over the top - style doesn’t cost money, neither does taste. We’re in some ways proudest of our least expensive salon designs because we accomplished a transformation that doesn’t stress out the client financially,” Peter said. To create a space that consumers want to not only relax in but also buy in, Millard projects always start by creating a retail
67%
OF PARTICIPANTS store that the guest has to walk through to get to reception. “We call it a product exhibit, not a store. You need to explain not display. List the benefits of each product line, and the price of each item on a sign at the left of each shelf. When we do that, sales go up 13 to 20 per cent,” Peter said. Secondly, they don’t believe in big reception ‘bunkers’, instead they specialise in pedestal desks that allow you to meet the guest the way you would if you were going to a restaurant. You can see what they design as reception desks by visiting their website at www.millardcollection.com. Similarly they suggest not to line up rows of stations on the long side walls of salons. We work around tables normally. We believe in less ‘stuff’ in the drawers and a cleaner simpler guest experience. “We fill the salon with images of fashion and style. That’s what excites the guest and is why they come to you. A Millard designed salon creates processing areas where clients can work on laptops and not waste time – utilising oval or round tables and chairs and power outlets. Finally, we create a separate room for shampooing and paint it a dark calm colour that is neutral. We use lighting that is not in the guest’s eyes when they lie back – it’s all about the experience." On the topic of luxury, Millard creates luxury in two ways; they make workstations beautiful by making them simple and clean and bright with quality finishings. They design so that all of the stylist’s tools are neat throughout the process and there aren't hanging cords, they try not to line people up in rows. Salons should be a social experience, not in terms of talking, but in terms of how they look. The second aspect is to make everything visual in the salon. “Your guests should walk into a salon and feel like they are in New York, or Paris or London. They don’t want to have their hair done in yout home so don’t make it about your taste or comforts in a residential way," advise Peter and Tess. "Make it about coolness and style: light, bright, and fun.”
“Taste and style are critical, but function and profitability are huge as well.” The key elements to making a salon a destination is a space that is clean, bright, bold and makes guests feel like they have stepped into another world. The duo are most often asked as designers about the famous fashion designers they have designed for, and there certainly are stories to tell, but what they love to talk about is the clients whose lives they feel and were told they made a difference for. Tess has recently just designed for Tom Ford and Ralph Lauren, and her friends asked what was her favourite designer she had designed for and she said Jessica Todd. “We talk about you, not ourselves, and our reactions to working with people in haircare." When asked what their dream project would be, Peter and Tess are always looking to the next project and what they are going to do next. It’s not about size, or brand, or location, for them it’s about having a client light up when they do the presentation and who are ecstatic at their grand opening. “Honestly, we are constantly living our design dream, and our best life. We work in haircare for the best companies, the best salons and the best people.” “You are in the business of making people look in the mirror and to make that person look the best that they can be. They come to you with hope. Remember that, look at the photos they bring, honour their trust, and make it about them and the experience.” Add to this a respect for Australia, our service and attitude on their recent trip and they believe when it comes to creating unique spaces we generally have it covered. For more information visit www.millardcollection.com
IN A CLINICALLY SUPERVISED TRIAL
EXPERIENCED A POSITIVE RESULT
INNO V
PATEATION NT
FSP
[Follicle Stimulation Program]
THE PROVEN TREATMENT FOR THINNING HAIR IN MEN & WOMEN *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney
02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic
INFEATURE
It’s Justin A sneaker-loving child from the notable 90s, Justin Isaac has been a Redken Artist since 1998 - fostering a unique culture of education the Redken brand still relishes in, writes Cameron Pine.
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kaleidoscope of colour with a brand like Redken at his fingertips for more than two decades, Justin has maintained an insatiable desire to constantly be better while blowing the creative boundaries beyond our expectations. Thanks to one of the most education centric brands in the hairdressing industry, his desire is still firmly set on creation. “Education is the rock that holds you together and it’s definitely a culture that needs constant love and attention. 20 years ago when we got up on stage and clapped nobody would participate – now it’s something everyone does, it’s part of the Redken DNA,” Justin said. “Redken has never given up who we are, that’s our culture to stay learner focused." Known throughout the industry as one of the most vibrant and creative colourists our industry has seen, Justin’s approach is driven by his desire to always evolve and try something new. Having travelled all over the world with his career as a nomadic global artist, he also spends a lot of time at the infamous Redken Exchange in 5th Avenue in New York working with the ultimate zeitgeists in our industry and inspiring the next. What Justin loves the most about education is being able to give kids new opportunities. “I was a bad kid and I’ve achieved what I have because people have believed in me,” he said. Now based in Los Angeles for the incredible weather, Justin admits he is doing a lot more blondes but his heart still beats for the entire intellect of colour. “A lot of colourists just think in sectioning but you can really do anything if you’re not damaging the hair of the people. I always looked at hair as a bit of a puzzle piece – now it’s more about placement,” Justin said. Justin admits the world of education has really changed, with so much online content it’s easy to lose sight of what really makes us tick. There really is so much saturation on social media now that it’s much more difficult to get traction and recognition for your work. “This has really reminded me of the power of education and sharing it with others and some of the older hairdressers I knew through my journey – to really appreciate what they did when there was only so much we could do to reach people back then,” Justin said. Justin says everything he does now is about a remix and a collaboration of ideas, he doesn’t think our intention to connect has changed but thatthings we do are about developing change rather than basic techniques. Heagrees that social media has without a doubt helped a brand like Redken but it’s still when he sees it alive and models behaving with the Redken aesthetic of colour and fun that it really comes to the fore. A true chameleon, Justin has always been interested in fashion and still to this day has a dream of moving to Paris and being a stylist. He’s a sneaker head and loves fashion and has his sights set on starting a sneaker label in the next five years. 38 INSTYLE
“There’s people that do hair better than me that deserve some time to share their experiences. I’ve learnt that when we teach we also learn and that heals us, I have more to give than just hair.” JUSTIN ISAAC
Luckily travel is also one of his loves – as he is taken to all corners of the globe with Redken – a journey he’s genuinely grateful for, but he's grounded in LA with his partner and two puppies. He’s made an active choice to not be in a salon every day and slow down a bit when he’s at home. Venturing back to New York for his inspiration top up, he still misses it sometimes, despite not being able to stand the cold. Forever craving the energy of big apple, Justin believes it’s important for any artist to soak up the diversity of such an amazing city. “I believe the biggest family is the family that we have chosen and that’s definitely my home. I’m shooting back in New York in 10 days with another Redken Director Hugo Urias and then we are going on an adventure to inspire and explore to Japan. He’s never been and we are doing a class at Symposium called Redken Around The World. Obviously Japan will be a strong reference.” It’s little wonder that people and places are Justin’s strongest influence and nowadays there are ‘kids’, as he calls them, everywhere doing things we can learn so much from. He even has a desire to go into motivational speaking at some point and believes his career with Redken has enabled him the skills and diversity to make it work. “There are people that do hair better than me that deserve some time to share their experiences. I’ve learnt that when we teach we also learn and that heals us,. I have more to give than just hair.” Justin said. “I love speaking but I believe my message is a human message not just a hair message.” Educating is like therapy for Justin, it heals him and for him and the audience far exceeds anything you get via online platforms. “It’s that feeling, that pat on the back and answer – that enlightens you when you experience something more and you want to come back. The live experience is key and that’s where our power is.” For more information visit www.redken.com
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INCONFERENCE
CoCrea8 show models
ASPYA ATTITUDE
‘Crossing the ditch’ to Auckland, the 16th annual De Lorenzo ASPYA conference reminded the industry of De Lorenzo’s unique DNA while celebrating Maori culture and a fresh attitude towards challenges ahead, writes Ida Almasi and Cameron Pine.
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loyal following of salons often unheard of in the mainstream world of hair, the highly regarded weekend kicked off in true De Lorenzo tradition at Auckland Museum. There was a New Zealand welcome including 250 ASPYA members witnessing a native Maori Haka dance, in-line with De Lorenzo’s annual ambition to immerse guests in the culture of the hand-picked locations. The theme for this years conference was, 'Everyone is Beautiful, Everyone is a Star' and it quickly became the mantra for ASPYA members from all over Australia uniting in their love for De Lorenzo. It was the second time the event was hosted by the comedic Logie Award winning writer and actor, Rob Carlton, who introduced us to Chris De Lorenzo, the weekend’s first official welcome from the De Lorenzo family. “ASPYA was a dream of our founders Vincent and Anton De Lorenzo to provide high standards for salons and the services they provide through participation and the sharing of ideas. ASPYA salons have experienced growth this financial year despite an overall flat market, and this has been achieved through marketing ideas and support, rebooking rates and special promotions. We are dedicated to continuation of this in 2019 and beyond.” Also announced by Chris was the new category of loyalty members celebrating being a part of ASPYA for 15 years. As an 40 INSTYLE
2018 ASPYA award winners
added benefit to members during the conference, De Lorenzo delivered on their mini-expo with exclusive offers for ASPYA members from partners including Sustainable Salons, Glide Hair Tools, Evy Professional and Your Coach offering deals and an overall heartfelt spirit for the industry - one of the many perks of being a part of the De Lorenzo family. The first guest to speak was Kate Christie of Time Stylers – making big promises of finding 30 hours of extra time a month to each person in the room. By taking a survey of attendees before the conference to better understand how we use (and misuse) our time, Kate gave an array of tools and practical advice for better managing the forever elusive subject of time. Kate’s first step was to make individuals aware of the time they are wasting followed by encouraging everyone to make a map and plan out where they are spending most of their time.
A firm believer of having a map first and foremost, Kate strongly advised to analyze our time habits and see what can be delegated – it’s usually a lot more than you think. A few pointers Kate included that hit home were the culture that we have created around trying to out ‘busy’ each other. “When someone asks you how you are and you say ‘I’m so busy’, this is talking about how unproductive you are. We have created a culture where being busy is the standard. Let’s change this conversation and talk about being great and awesome,” Kate said. A useful tip from Kate that stuck with us was to do work in batches. The average person checks their phone 85 times a day and studies have shown that no person, male or female, is able to multitask properly. If we set times in the day for emails, phone calls and social media and do these in batches, you can ensure that focus is on the task in front of you and you will finish that task and move on to
the next rather than haphazardly doing multiple things at once. A regular attendee to De Lorenzo since their first year rallying for their hairdressing industry’s voice, the AHC recently launched their digital hairdressing register, H.A.I.R. Hairdressing Australia Industry Register, which aims to create a regulatory body weening out non-compliant businesses in the industry. Guests were given an exclusive offer to make a stand against non registered hairdressers in Australia. As a founding supporter of the AHC, the spirit within the De Lorenzo network and overall commitment to the industry is a heartfelt one built on a mutual goal of betterment.
“Our community is not like any other recycling program out there, recycling companies would beg for this type of engagement for clients.” Next up was the Sustainable Salons team led by Paul Frasca sharing their recent launch in New Zealand and the involvement with The Endeavour Foundation which has allowed them to employ disabled people as a part of their team and be treated and paid the same as any other employee. This is off the back of their recent national news coverage on the ABC showing their research with Hair Booms - essentially hair stuffed in stockings that collect oil from the ocean, a new feat for the environmental company. Comparing their booms to the rest of the world, a Sustain'"able Salons boom absorbs more than any other method, since hair can absorb 8 times its weight - which is good news for our oceans. A comedic video decoding the Sustainable Salons process and current position in the industry
featuring Chris De Lorenzo and Paul gave guests an entertaining insight into the Sustainable Salons cause. Chris and Paul hit the streets in disguise but without a guise, all in ode to saving the planet one salon at a time. “Our community is not like any other recycling program out there, recycling companies would beg for this type of engagement for clients. People are jumping out of bins and we are creating green warriors,” Paul shared. The show went on with the man behind the Hunger Games hair, Chris Dove and John Simpson of CoCre8 who launched the new De Lorenzo x NovaSemi colour range with an insightful how-to on pushing boundaries with step by step colour work in creating new levels of grey, silver and vivid tones using the new products. As an in-demand international guest, the audience was overwhelmed to have access to such an inspiring duo. Monday night’s big gala embraced a Casino Royale theme inviting guests to dress to the nines for the night of awards, entertainment and dance. Held at the Cordis Hotel Grandroom, the black tie affair was buzzing with just as much of a Studio 54 theme as Casino Royale – which of course led to the announcement of the ASPYA Loyalty Awards including a 15 year, 10 year and 5 year, respectively, as well as a Hall of Fame Awards given to the team at Hornsby Heights Hairdressing. The night ended with the dance floor wrapping up and the party kicking on to a private casino room offering tables with the likes of blackjack, roulette and lots of fake money and chips to throw around just like the big guns without the next day's regret, minus the sore head or two to kick off the last day of speakers. INSTYLE 41
INCONFERENCE CONGRATULATIONS TO THE 2018 ASPYA CONFERENCE LOYALTY AWARDS WINNERS! HALL OF FAME Hornsby Heights Hairdressing
15 YEARS Hall of Fame; Hornsby Heights Hairdressing
Envious Hair Boutique Hair @ Hillarys Punch Salon
10 YEARS
The final day started with coach, author, mentor – you name it - Lisa Conway, founder of Zing Business Coaching, sharing how she does it all from one social media video to the next, and all with an infectious personality and a heartfelt sentiment. With 30 plus years as a hairdresser, Lisa is not just a business coach, she knows how to stand in your shoes and wants you to love being in the salon while reaching business goals you would only dream of. Focusing particularly on self-awareness and paving your own path to success, Lisa talked about emotional highs and lows and how they affect our profitability as a business more than we think. “Money comes when people are happy and passionate. My fourth book will focus on how people present themselves – giving us the confidence to be who we are," Lisa said. “It was very difficult for me to write this book because a third of the way through I started wanting to teach people how to dress,” she said. Thinking about what it is that truly makes someone attractive, Lisa set out to ask people what it is that draws us to people and the top three responses were; happy, healthy and a person who has confidence. “If you are any of these things in the salon you are going to attract people to you. You need to know what your true value is to bring out your strengths.” Admitting she has suffered from depression – often feeling anxious and sad and not wanting to face things head on each day – Lisa is certainly testament to how self awareness is sometimes all we need to grow. It’s okay to feel sad, it’s okay to feel down but the important thing is to still know what it is that makes us happy – reminding us that we are already a star and not to take ourselves too seriously was at the top of Lisa’s list. Sometimes what we do is not who we are, and we must 42 INSTYLE
continually assess our path without letting it define us. Author of The Naked Salon, Your Salon Team and Your Salon Retail, we can’t wait to see what knowledge she can next share with us. Arriving towards the final end of the speaker line up, we got some dynamic on the couch time news with industry heavyweight Brad Ngata announcing he is the newest brand ambassador for the De Lorenzo family. He also gave insight into why and how he is motivated in salon in the current environment. An exciting journey of highs and lows that has taken Brad to all corners of the world has enabled him to be happiest in his new, smaller salon space that he says is exactly what his clients always wanted. While sharing his experience in the industry, we can expect the De Lorenzo family to look forward to many days of education booked in for the rest of year with Brad. To end the event, the final emotionallymoving motivational style speaker left us without a dry eye in the house. Sam Johnson, Australian actor, radio presenter and philanthropist spoke of his reason for starting the foundation ‘Love Your Sister’ for his late sister Connie, and the struggles that life throws to you and how you can take those struggles and grow from them. After spending a year traveling around Australia on a unicycle to raise money for cancer research, Sam had stories and insights that held true for all of us trying to be the best we can. “Every brick isn’t successful, there is horrible times that come with. If we do something mean it doesn’t mean we need to give up. We are human we just need to keep on pushing,” Sam said. The highly emotional end to the conference ended with Anthony De
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Lorenzo reminding us the importance of removing ourselves from our day to day to reflect on what we are doing, where we are going and life’s achievements. As with the De Lorenzo style of working with their clients, it’s the smaller things that become the bigger things and the reason year after year their salon network continues to grow both personally and professionally. To leverage the next event to epic proportions, the annual ASPYA pilgrimage has been moved to March 2020 with the location still unannounced, guests were left excited and curious as to where the next weekend of family, community and togetherness will be with this great group of people. To an industry that binds and a loyalty unfound in the modern corporate environment, De Lorenzo once again proved why, just like every family agrees – there’s simply no place like home! For more information visit www.delorenzo.com.au
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COVER STORY
Pure PRIZE
Hairjamm’s Pure Colour Competition has come to a close, and Madeleine Vezis of the Natural Wig was crowned as the victor. Here we delve into her artistic inspiration, her process and her insights into her overall winning image, gaining a necessary look into peak editorial and naturallymotivated talent. Image by Madeleine Vezis
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s the national winner of the Pure Colour Competition, Madeleine’s editorial look had to derive from natural and organic colours and textures, while always being a source of artistic inspiration itself. Madeleine works in a small boutique salon, offering her wig clients privacy and serenity, while gaining her own inspiration from the greenery around the salon, which perfectly complements the Pure product line. Madeleine took us behind her thought process and advice in achieving this balance, speaking to her international inspiration points behind the look, but expanding to talk about her experience and passion in the industry more broadly. Discover her thoughts below. INSTYLE: What was your inspiration behind the look for the competition? Madeleine Vezis: My work sometimes takes me to exotic places where I get to experience landscapes and cultures very different to Australia. On a recent trip to China, I saw artwork depicting tiny crocus blooms breaking through the snow signifying the beginning of spring and the start of something new.
new challenge and enjoy finding the best solution in that moment for my client. IN: Tell us a bit about your career background in hairdressing. MV: I’ve spent over two decades working with hair specialising in custom made wigs and hairpieces for clients with alopecia or suffering hair loss. I previously ran a successful business manufacturing and wholesaling hair extensions but now focus on wigs, hair pieces, extensions and vivid colour work. I’ve run my salon from home which has operated continuously whilst I raised a family. Beyond hair I also have qualifications in special effects makeup and fashion design. IN: How did you feel when you won the competition? MV: When I received the news I had won I was super surprised and rapt beyond words. I was happy with my entries but I always felt I could make them better. Sometimes you can be your own worst critic and I never expected I would win.
IN: How would you describe your editorial aesthetic? MV: My goal was to make the hair the primary focus. The makeup created a fresh and young look but it needed to be simple so as not to detract from the hair. I dressed the model in a natural organic textile for similar reasons, the hessian providing texture while not influencing the colour. I also used wind to add a dynamic look to the hair emulating a crisp spring breeze.
IN: What is your advice to other entrants? MV: My advice for others would be to focus on the process and the outcome. Your creation should not be influenced by the opinions of others nor the time or costs involved. Maximum enjoyment comes from creating a look directly from your imagination with no restrictions.
IN: What inspires your craft in your day to day life? MV: Working with hair enables me to truly engage with people. I strive to create a rapport with all my clients understanding their personal style inspirations and encouraging them to expand what they think is possible with their hair. I see every head of hair as a
IN: What’s next for you? MV: Right now I’m preparing for the Christmas rush and looking forward to sharing the break with my family. Perhaps too I’ll start thinking about my entries for next year’s competition. For more information visit www.hairjamm.com
44 INSTYLE
COVER STORY
Pure Colour Competition winning image by Madeleine Vezis INSTYLE 45
INHAIR T H E
L AT E S T
S A L O N
A R R I VA L S
ANTI Everything Spray. 0466 966 656 THEORIE Argan Oil Reforming Shampoo. (02) 9666 3611
WINDLE & MOODIE Nourishing Treatment Shampoo. 1300 725 122
GLAM PALM Baobab Hair Essence Oil. 1300 652 797 12 REASONS Creative Curl Crème. (02) 9666 3611 THE MALE TOOLS & CO DEPOT Black Gel and Volumizer. 1300 110 032
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KAARAL K05 Revitae Shampoo. 1300 306 202 AMARGAN Advanced Styler. 0419 348 476 MOROCCANOIL 10 Years Special Edition Treatment. 1300 956 735
ALFAPARF MILANO Semi Di Lino Sublime Cristalli Liquidi. (03) 9336 2088
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SISLEY Hair Rituel Revitalizing Straightening Shampoo. 1300 780 800
KMS Style Color Frosted Brown and Smoky Lilac. 1300 135 722
OMIT Headcare Conditioner. www.omitheadcare.com BIOLAGE RAW Uplift Conditioner. 1300 651 991 EVO MACGYVER Multi Use Mousse. 1800 266 923 MATRIX The Re-Bond 3 Conditioner. 1300 651 991 TRICHOVEDIC Luxury TrichoPlex 3. (02) 9489 7776 HANZ DE FUKO Natural Shampoo and Conditioner. 1300 764 437
SEBASTIAN PROFESSIONAL Preset Texture Building Conditioner and Reset Anti-Residue Clarifying Shampoo. (02) 9888 7666 JUUCE 20 in One Miracle. (07) 3850 6200 WHITE SANDS Liquid Texture Extreme Finishing Spray. (03) 9781 5615
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ALFAPARF MILANO Detoxifying Mud and Illuminating Low Shampoo. (03) 9336 2088
INSTYLE 47
INHAIR
FUDGE PROFESSIONAL Cool Brunette Blue-Toning Conditioner. 1300 764 437
PAUL MITCHELL Platinum Blonde Conditioner and Toning Spray. 1300 365 350
GOLDWELL Dualsense Color Brilliance Shampoo and Conditioner. 1300 135 722
TRICHOVEDIC Blonde Toning Shampoo. (02) 9489 7776 COLOREFRESH BY BACO Pigmented Conditioner in Blackberry Violet. 1300 306 202
SCHWARZKOPF PROFESSIONAL BC Bonacure Micellar Shampoo and Conditioner. 02 9978 0666
KERATIN COLOUR Defend My Blonde Shampoo. (02) 9666 3611
AVEDA Cherry Almond Softening Shampoo and Conditioner. 1800 292 069
ALTERNA Caviar Anti-Aging Restructuring Bond Repair Leave-In Overnight Serum and 3-in-1 Sealing Serum. (02) 9978 0666
BRAZILIAN BOND BUILDER B3 Ionic Color Lock. (03) 9338 2011
KERACOLOR Color Fling in Purple. (02) 9666 3611 48 INSTYLE
INHAIR
TIGI BED HEAD Urban Anti+Dotes Recovery. (02) 8376 7477
ARMINO Mint Refresh Apple Tea and Mint Mask and Melon and Leaf Shampoo. (02) 9719 1418
WELLA PROFESSIONALS Invigo Volume Boost Crystal Mask and Bodifying Shampoo. (02) 9888 7666
WINDLE & MOODIE Curl Enhancer. 1300 725 122 NATURAL LOOK Purify Anti-Hair Loss Treatment, Hair and Scalp Tonic Treatment and Anti-Hair Loss Shampoo. (08) 8300 1999
MILK_SHAKE Lifestyling Thermo-Protector. 1300 110 032 PUREOLOGY Strength Cure Best Blonde Miracle Filler Treatment and Shampoo. 1300 659 359
AFFINAGE PROFESSIONAL Volumising and Texturising Spray. 1800 804 757
JUUCE Peppermint Shampoo. (07) 3267 5511 TIGI COPYRIGHT Custom Care Volume Shampoo and Conditioner. (02) 8376 7477
MILK_SHAKE Lifestyling Texturizing Cream. 1300 110 032
ALFAPARF MILANO Semi Di Lino Anti-Breakage Daily 50 INSTYLE
Fluid. (03) 9336 2088
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INFEATURE
Second
CHANCE Neel Morley of Melbourne’s Neel Loves Curls salon overcame a deadly disease through his love for curly hair and a miraculous donation, and is now on a mission to save more lives, writes Shannon Gaitz.
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arely stories come along that dually remind you how much more to life there is outside the salon but how vital our all-consuming trade in an industry we’re passionate about can be. The experience of Neel Morley of Neel Loves Curls sits in that Venn diagram. Neel is a dedicated hairdresser with a niche speciality in curly hair and a genetic disease called Polycystic Kidneys, whose life has been aided, emboldened and made in any way possible due to his professional drive, his love of hair and a much-needed organ donation. Neel decided to become a hairdresser at age 22 in 1999, at that time across the pond. His subsequent travelling and settlement in Melbourne, as well as further education and a changed focus to curly hair came later, discovering the true passion that saw him through the worst of his illness. “My obsession with my work and making people happy with how they naturally look kept me going," he said. “Even in hospital I had the nurses coming into the ward and asking for curly hair advice. I’m just the curly hair man and I don’t even have curly hair myself!” Neel opened the first curly hair salon in the country, and has grown the presence of this Melbourne space with social media, so much so that clients travel internationally for the salon’s renowned services. Customers from Bali, Indonesia, India and Sri Lanka visit Neel to discover his brand of quality, hydrated curls. “Clients range from two years old to people in their 80s,” Neel explained. “I hold pre-teenager and children’s events to teach young women how to look after their natural hair, and I feel so great after doing it. It’s a lot of work to organise and I deliberately make it free so everyone will come along, and mothers thank me for making their daughters realise how naturally beautiful they really are.” “On my social media I show all different people at all different ages with all different curl types. I want my salon to be fun, colourful and unique,” he said. “I want people with straight hair to feel jealous that they can’t come into my curly hair only hair salon.” Neel has always had the concern of his illness and a preoccupation with living life to its full, knowing that the disease would impede him later on. At this stage of his life, living to its maximum involved throwing himself into his business at full capacity. “It’s hereditary in my family that we have Polycystic Kidneys, which is blood clots in your kidneys, my dad and some of my siblings have also had kidney transplants, one of my cousin’s had a heart and kidney transplant,” he explained. “I always knew it was coming to me, so in my 20s I partied, in my 30s I travelled and in my 40s I just wanted to have my own business. I believed that having something I loved and was passionate about meant I didn’t get depressed because I was always so busy running to my business when I was plugged into dialysis.” Despite spending up to 25 hours a week plugged into dialysis, Neel was also working 80 hours a week in the salon. After leaving 52 INSTYLE
the hospital at 3:30am, he would go rest in the salon in time to be ready for work at the start of the day. In these times, his biggest concern was how his illness may affect his hairdressing career. “I had 18 operations in 2 and a bit years, and after one of them, when I had the surgery in my arms to put the dialysis needles in, I couldn’t feel two of my fingers, so that was my biggest fear that I couldn’t work if I didn’t use my hands,” he said. Eventually, it was a call in the middle of the night alerting him to a six swap organ transfer, where organs are sent around the country in a multi-swap to match with the right subject, which saved his life. He now uses his creativity and tenacity to champion organ donation and the way in which it can save someone’s life, advocating for opt out systems, promoting Donate Life events and delivering information about the cause to try and raise Australia’s unfortunately low donor rate. Additionally, Neel conducts events to thank nurses, the professionals who helped him through the most dangerous time of his life. He has also reached out personally to the donor family of the donor, thanking them for the second lease on life they gave him. “I lost masses of weight and looked really bad, but I just had to work to give me my purpose, it’s my calling,” he said. “I wrote the donor family a letter trying to convey how amazing what they did for me is, work kept me afloat but they gave me my life back.” Neel continues to champion the notion of embracing your natural self, with his mantra that ‘frizz is just a curl waiting to happen'. With a passion for what he does, a mission to increase organ donation in Australia and a miraculous second shot at life, Neel is both a force of nature and a force of good. “I’m an interactive, positive person so nothing was going to stop me, and now my next mission is I want people to know about the transplant list,” he said. “I feel really blessed in my life to have this second chance, this year I felt like celebrating the day I got my kidney for my birthday, because I felt like that was my new life.” To register to become an organ and tissue donor visit www.donatelife.gov.au
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Photography by Milos Mlynarik, Hair by Taylor Redman, Style by Dale McKie, Makeup by Cat Smith, Creative Direction by Ida Almasi
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INCONFERENCE
On Tour
Models with Dali from Australia
Steven Herteleer
A pioneering concept combining influencers, ambassadors and top-salon clients from across the globe, L’Oréal Professionnel Hair Fashion Tour brought together hairdressers from the floor to the frontline for knockout sessions of both skill and strategy, writes Cameron Pine.
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ith locations as diverse as the languages spoken, the universal notion of hair came together in Dubai over October 1 and 2 in a way only our global hero colour brand knows how. As one of the world’s most fascinating cities and a gateway to Europe - the Australian contingent were as enthusiastic as ever, with our very own Peter Thomson from the Chelsea Haircutters taking centre stage teaching the bespoke balayage he is known for. Answering the needs of hairdressers and salon owners across the globe – L’Oréal Professionnel has seen a huge demand for hands-on education and tutorials that provide real bottom-line benefits to salon owners and spun a global platform into a more concentrated palette of mini conferences, to address current needs and trends. So with little expectation of the exact format yet with hundreds of devotees to the popular L’Oréal Professionnel Business Forum more than 30 salon owners just from Australia joined more than 200 other stylists to take part in a two day intensive hair fashion celebration on the heart of what hairdressing today is all about. Firstly L’Oréal Professionnel’s Global Education Manager, Phillip Zemmit amped up guests on the true meaning of what it is to share skills and influence not only clients but hair trends that become a global phenomenon – it all starts with Hair Fashion Tour. Yet, despite the overarching global philosophy for consistency of trends and influence, guests were encouraged to scale down even 62 INSTYLE
closer to their home and salon and connect on a micro-influencer level (influencers that engage and exist on their own local level). “Top trends across the world are LA French and Balayage. 'French hair' and 'French balayage' are the most googled hair words globally,” said Zemmit. “French today is the California of 30 years ago. Every salon will benefit if they use these kind of words on google and on social media. We propose our ‘LA French’ trend as a global movement, but it’s a reason to be, a reason to scream from the heart.” From ‘colour me French’, ‘French balayage’ to ‘Editorial’, Hair Fashion Tour was just as much about growing together technically as well as on the socials – and it wouldn’t be a hair event without
INCONFERENCE
a party soaking up the balmy nights of Dubai at Cielo rooftop. Part of the Hair Fashion Tour strategy was not just to leave guests with new techniques and skill, but develop a common standard – an elevated level of applying and promoting their skills to the world, all exclusively under the L’Oréal Professionnel banner. “Whatever you want to specialise in, you have to make it obvious what you do on Instagram and social and that will be your main money earner,” Zemmit said. Making your signature your social voice became the backbone for what ensued over the next few days – each step leveraging guests to become masters and not just stylists. Then it was onto the incredible line up of global talent that everyone had access to hands on, Philip was all about getting guests amped up about the exciting 110 years of L’Oréal Professionnel in 2019 – giving away one lucky guests a free trip to Paris and backstage at fashion week to whoever had the best social post relevant to the conference content tutorials by the end of two days. It was all about how to understand the importance of having your best nine pictures on your landing page, so everyone who finds you sees your best work, and only that. Ultimately up
The Artists line up
against a global trend towards home-hair services according to L’Oréal Professionnel salons are up to 38 per cent less attractive to consumers than they were just five years ago. Bringing an incredibly ‘outsider’ to the L’Oréal Professionnel fold, Steven Herteleer – a photographer/influencer with a deliciously emotive reportage of travels and some of his favourite landscapes – has a signature that can be understood just by looking at his page, and he is completely enveloped in the image when it comes to portraits. Steven talked guests through how to post, what to post, how to create meaning in posts, what statements to use and how to define your brand page so it looks to put it simplybetter than everyone else’s. Guests were then given an incredible Balayage tutorial by our very own balayage king and brand ambassador, Peter Thomson from The Chelsea in Wollongong. “Good balayage is diffused, it’s lived in and makes the hair look very lived in. It’s natural colour,” Peter said. Creating shadows underneath and lightness on the top and using hair padding to separate sections, every colourists walked away with some new balayage money making tips. Giving colour as much voice as styling and cutting, we then heard from one of the UK’s top celebrity colourists, Jack Howard. “A lot of people think balayage is a trend that’s just for teenage girls – it’s a quick and effective tool in the salon. When I think Balayage I think ‘natural’ in inverted commas – a real sun-kissed
look but depending on what you want you can really go anywhere with it from super heavy blondes to super natural.” As a head colourist at Paul Edmonds salon, Jack is a ‘brand within a brand’. “One of the reasons I joined with Paul is that we work on a lot of television celebrities and super models who thrive on constant colour transformation,” Jack said. Having started hair colouring in the 80s, Jack moved to America in the 90s when he discovered the commercial success associated with colour (what he likes to call ‘making money’). Also embarking on his own education‘Jack Howard Education’ he stands by a true passion for colour, having made his first education video in 2017 resulting in a huge demand for ‘celebrity colour’. “This is why people don’t choose hair colour from a box. This is our reason to be, our reason to scream from the heart,” Jack said. “You have an LA Blonde, a London Blonde and Sydney and Melbourne for example also have a different taste level and as a colourist you have to work to these tastes.” We also had some one on one time with Michelle Azar, the woman responsible for L’Oréal Professionnel’s global Instagram (@lorealpro) who executes everything from country specific takeovers to working with influencers, but ultimately, “Our goal is to showcase the hair artists. Yes, we have the product but we also need the human element, to create content with them,” Michelle said. In the four years since Michelle has been working on social with L’Oréal INSTYLE 63
INCONFERENCE
Professionnel the Instagram has grown from just 18k to almost 1 million. Anh Co Tran is perhaps one of the most humble hair artists to join the L’Oréal Professionnel artist line up – known for lived in hair and from the home of that California style. Los Angeles based Romerez Tran Salon is one of LA’s most talked about salons and having come on a boat as a refugee from Vietnam, his story is a touching one. A bit of an earth warrior and connected to the land, Anh is all about promoting good energy. “There’s a lot going in the world right now. My hair reflects a lived-in look – celebrities in particular, always ask for texture and waves,” he said. 64 INSTYLE
Anh Co Tran
“At the same time everyone I teach wants to learn about the soft undercut – a really efficient way to remove weight and give hair movement.” Ultimately for Anh it’s all about customisation and hence, curated cutting has launched – also offering online classes to the more intensive hands on look and learns, all with a strong human element to his work. “If I wasn’t doing hair I’d definitely go out into nature more. Beauty is just as much about recharging and taking in what is around us,” Anh said.
French classic star, Laurent Decreton has long been linked to the signature L’Oréal Professionnel aesthetic and the goal and for him, Hair Fashion Tour was really to push editorial looks. Having been in hairdressing for 30 years and with a renowned French luxury salon with 20 employees, Laurent is at the fore of fashion. Bringing volume looks from Paris Fashion Week, the hair designer’s focus is always soft and chic with modernity and a touch of creativity. “Hair is an art and the heart of education. I love fashion – everything I do with hair has a fashion element – editorial is at the heart of true creation,” he said. “Hair Fashion Tour is inspired by looks you can wear in the salon but also with a strong link to magazine and fashion editorial.” Throughout two days of intense and inspiring education that could not just be seen and heard but touched and felt, guests also learnt from editorial creatives Frances Schroembges and Chelsea Vonne James – together with an international reach and experience of epic proportions. Not only advancing technical skill but creating content in a world where content is king – L’Oréal Professionnel certainly has their finger on the pulse with a concept that is sure to only grow in popularity, popping up all over the world with hairdressers from our own backyard to Brazil. For more information visit www.lorealprofessionnel.com.au
INFEATURE
BUCKET LIST Setting yourself up in the ultimate location is the best way to reset and recharge while learning a few tips on the business of luxury at the same time - I had the beauty of both in one of the best places in the world, writes Cameron Pine.
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very so often our careers take us to some pretty amazing corners of the globe or at least set the tone for continual discovery – an often overlooked necessity in embarking on a successful season ahead sometimes we come across some unforgettable places that need to be shared. Completely unplanned and overwhelmed by the magic, Cavo Tagoo in Mykonos, Greece fits the bill without exception – no matter the budget, you won’t even think about money when you visit the magic of this place.
Blending modern comforts with Cycladic tradition (a bronze age culture c3200-1050 BC) found throughout the island of the Cyclades on the Aegean sea, it’s hard to believe a hotel could feel as much your own – mixed with the magic of Greece in general it’s a knockout combination. Dreamy pool villas, day beds, a cliffside bar and restaurant – a spa fitout every spa goer has to see once in their life – the ultimate in luxury within a cave like retreat it’s a sensory overload but to a blissful state of being. Rooms with pool size bathtubs and open plan bathrooms, a
“Cavo Tagoo draws world travelers into a seductive realm of sensuous pleasures.”
Let’s face it, we live in a seductive world and Cavo Tagoo is built on the art of seduction, the elusiveness of luxury and the sensual nature of truly letting go. Every element of the resort combines landscape with luxury – perched high above Mykonos town in a Cliffside enclave, the interiors and exteriors are in a new realm of class and unpretentious glamour, of light and space of individuality and intent.
lounge room stocked with fresh delights, top shelf beverages daily and in-room breakfast spread on your private terrace, it’s easy to see why guests don’t move far once they check in. Luxurious details with gold leaf accents and hand-carved wood mixed with marble and concrete, led by just the right amount of white to lift the mood – the outside blue shines through no matter the location you take up for the day.
Guests are welcome to enjoy the privacy at the hotel’s luxury suites and villas, or unwind in the the sleek interiors and generous outdoor spaces that make the most of a true Mykonos vibe. Dive in the tranquil waters off their private or open 38 metre infinity pool and take in the sprawling vistas of the azure Aegean Sea – it really is up to the individual. Some guests just prefer to unravel the secrets of luxury one by one at one of the finest spas in the world and make the most of the services on offer. A Temple of Relaxation and an exclusive combination of the finest products available make every visit worthwhile. A 43-foot aquarium runs the length of the pool bar – bringing the elements in, the ocean to the fore and a feeling that continues through every part of the resort. Everything about Cavo Tagoo embodies holistic luxury, a magical journey of the senses and so it’s no wonder stressed out executives, CEOs, creatives, entrepreneurs and the Mykonos pool party crowd all find meaning at Cavo Tagoo. It’s little wonder it is constantly rated and awarded by every site on tripadvisor included as the top stay in Mykonos. Cavo Tagoo claims that every experience will be one permanently engraved in the hearts of their guests – a sensual memory and a new definition of experience. After all, if you’re going to do something, why not do it best? For more information visit www.cavotagoo.com INSTYLE 65
INFEATURE
Colour
WATCH NOW
ACCESSORY KMS has unleashed an on and off spray-on colour into their repertoire, introducing KMS STYLECOLOR and defining your (and your clients’) go-to summer colour obsession.
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he temporary spray allows coloursists and clients alike to push their creative boundaries with none of the commitment, in a collection of tones that put fashion first. With KMS STYLECOLOR in hand, hair colour has officially become like clothing, changeable depending on an event or even just a mood, with flexibility front of mind. The colours open the doors to personal expression for clients, and skill elevation for hairdressers. The tools are simple to apply and remove, with the temporary colour never coming off unexpectedly. The products come out easily during cleansing with shampoo, but are otherwise water-proof and pillow-friendly*. Clients can take the products off your shelf for their own fun experiments at home, or experience their colour service in-salon for, as always, best results. Metallic hues such as Vintage Blush and Iced Concrete hero the range, while moderate tones like Frosted Brown and Dusky Blonde promise true colour diversity across the nine products. Rich purple, pastel pink and cool blue all appear in the range. The products act as an ideal addition to the KMS TRIfinity technology, as well as the START. STYLE. FINISH. campaign. The products are highly inspired by the streets of Toronto, the setting for the recent Global Zoom show and competition that featured the band, and a city renowned for its graffiti-laden laneways and urban artistry. The products take from the city’s 66 INSTYLE
diverse, open-mindedness and creative landscape in their colour variation and intuitive approach to application. Behind the hues, KMS STYLECOLOR is built from innovative technology. A polymer complex with a blend of pigments evenly adheres to the hair’s surface and builds a flexible ultra-thin film to guarantee even results on both lighter and darker hair tones, as well as a movable finish. The products also pack a water repellent surface that maintains the colours until the wearer wilfully cleanses them out with shampoo. It’s the ideal way for your clients to discover colour without any of the stress of commitment or long-term plans. KMS STYLECOLOR offers a dalliance with these trending hues, allowing the wearer to try them on for a festival and still head to work with their regular look on Monday, and it means colourists have an updated chance to explore creatively. In case you didn’t get the memo – this summer will be the season of colour, grab a product or two and do your part to brighten the landscape. *Results may vary when used with oil-based products. For more information visit www.kmshair.com
and own it! Take your clients on a colour journey that is bold, playful and youthful. Explore a kaleidoscope of vivid dazzling colours with De Lorenzo’s NEW Professional Novasemi. A complete spectrum of semi-permanent colour creams that have been formulated with super concentrated pigments and unique Novabond Technology allowing you to stay ahead of colour trends with beautiful and long lasting colour results.
Create your perfect shade from brights to pastels with our NEW ammonia free, easy to use colour cream. Super concentrated direct dye pigments, infused with natural botanical ingredients and an exclusive blend of unique Novabond Technology. For long lasting colour results and a processing time of only 20 minutes.
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THE EDIT
Matt Clements
Owner Assembly Hair, 4x Colour Technician of the Year, Schwarzkopf Professional International Colour Ambassador How would you describe your style aesthetic? My design aesthetic is fairly eclectic…I love mid-century design in everything from cars, homes, furniture and hotels. Equally, I’m drawn to concrete and glass boxes that are super minimalist. I am a purist about each aspect of the design elements and everything Japanese has always been a huge influence. Are the designs of Assembly similar to that of your home? The clean lines and contrast of ultra modern black and white in Assembly and the mid-century of our 50s inspired home are distinctly different although the appeal is equal to me. Where is your ultimate holiday destination? Tokyo is my regular go-to… the best city on earth! Barcelona, Berlin and London of course, and the Mentawai Islands are incredible to travel by boat for surf. What's your poison? Sake and great wine What hair product are you loving? My favourite product at the moment would have to be my own colour range Dishevelled Nudes that I co-created with Jorge from Xpresion Creativos for Schwarzkopf Professional this year. Get some! What piece of clothing or accessory can you not live without? Vans. If you know me, you know this. What is the most attractive quality in a person? Humility Dream car? Amazingly I already own it. My 1959 Chevrolet Impala Sports Coupe. How do you let loose after a long week? Precious time with my girls Kristin and Reno, my boy Kingsley, a surf and a Chevy cruise. If you had to pick your last meal? I’m passionate about great food so that’s a hard one…Japanese? Spanish? Today I’ll say fresh seafood. What music are you loving right now? The Cure, Bowie, Brian Jonestown Massacre, New Order and Autechre are always on high rotation.
70 INSTYLE
WATCH NOW
THE EDIT
Paloma Garcia Owner & Master Stylist, Paloma Salon How would you describe your style aesthetic? Beautiful and effortless What design influence have you given to Paloma Salon that your home has also? White! My motto is to keep everything ‘light and bright’. My home has white walls, floors furniture and so does the salon. It has a positive psychological effect that lifts your mood and is known to increase your happiness and decrease stress. Where is your ultimate holiday destination? Europe, especially Barcelona where my father and that side of my family live. The history, art by my favourite artist Gaudi, great food made by my cousin, ocean and great energy make it top of my list. What’s your poison? Dirty Vodka Martini with Kettle One What hair product and tool are you loving? Oribe Matte Waves and Hot Tools Curling Tongs are always by my side. What piece of clothing or accessory can you not live without? I love pretty things, I really do, but I don’t rely on them for happiness. I could live without all of them! What is the most attractive quality in a person? Passion and humour How do you let loose after a long week? I don’t have my children on Friday evenings so I always plan a great dinner and drinks with friends. I love good catch ups and conversations with the people I hold close to my heart. If you had to pick your last meal? Oysters!!! I can’t get enough of them! Which NY Fashion Week show sticks your mind? Brandon Maxwell was huge. It was my first show for the season and the energy was high! We had 40 top girls, 3 hours prep, big Texas blow dries and smoothed out roped chignons.
72 INSTYLE
In a Relationship with Afterpay
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It’s Facebook official. Timely is the first salon software to partner with Afterpay. Afterpay has revolutionised retail. When people use Afterpay, businesses sell up to 20% more per transaction. We’re excited to be the first salon software to bring Afterpay to the hair and beauty industry. It’s just one of the ways we help salons provide an exceptional client experience. Get going with Timely before the silly season, talk to us today about how we can make getting started easy. Just say yes and we’ll handle the hard stuff. AU +61 3 8518 4957 / NZ +64 4 488 7012 gettimely.com/afterpay
WATCH NOW
INHEALTH
BREATHE EASY The summer months are here and with it comes the lesser pleasant reality of hay fever. Lucky for us, the team at Dyson has solved our problems while beating the fight against airborne pollutants in any environment with the Dyson Pure Cool air Purifier.
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early 1 in 5 Australians suffer from hayfever and although it occurs throughout the year, it peaks during the later months. During this time, our sniffily noses and itchy eyes result in the sale of hay fever medicines doubling as a result. Most of the air we breathe indoors can contain microscopic particles which are invisible to the human eye. Pollution sources like urban pollution, particulate matter, VOC’s (volatile organic compounds) and pollen can enter the home or workplace and combined with indoor pollution sources like cleaning products, pet dander, scented candles, indoor paints and cooking or chemical fumes and because modern environments are becoming better sealed to comply with energy efficiency requirements, pollutants can be trapped inside and circulation of airflow can become compromised. The new Dyson Pure Cool purifying fans are the latest proven solution without the medicine, making those of our lives who suffer in real time and adjusts to filter them – capturing gases and 99.95 per cent of ultrafine particles. The fan also features an app which links to your phone and allows you to control airflow without a remote. Whether it is dust, pet dander or mould you should experience a noticeable relief. Don’t let the name trick you as the Dyson Pure Cool can still be used in the cooler months offering a unique diffused airflow mode which still purifies the air with the ability to turn the cool air off and continue purifying.
74 INSTYLE
'FAN'-TASTIC FEATURES INCLUDE: • Air Multiplier technology and new 350-degree oscillation means every corner of the room will get clean air, rather than just pockets. • Forward and backward airflow so you don’t feel colder which makes it good to use year round. • A fully sealed filter system which captures 99.97 per cent of microscopic allergens and air pollutants • Connects to the Dyson Link app so you can see real time the reports of your air quality and ability to remotely control the machine. • 10 fan speeds for custom operation • Amazon Alexa compatible • Night-time mode monitors and purifies using quiet settings with a dimmed display
The new Dyson Pure Cool purifying fans come in silver or black in two sizes – a large tower format for floor placement and a small desk format for worktops and floors. If you are looking for a way to finally shake your allergies, while at home or in the salon, we advise to consider starting at the source of the problem with the technology gurus at Dyson.
INTERVAL COLOUR REFRESHMENT A colour enhancing shampoo range designed to give a more vibrant look for your hair. Colourance refreshers build colour gradually and they can be used as a top up between salon visits or daily for a more intense colour. Enriched with Wheat Amino Acids and Active Botanical Extracts. Contains no SLS, Ammonia or Peroxide Vegan Friendly & Cruelty Free
MADE IN AUSTRALIA | NATURALLook.coM.AU
INMANUAL
CHRISTMAS
CALM
The holiday period can be a frenetic time, with heightened family drama and events, our own busy salon period and New Year’s resolutions bearing down on us to make rapid life improvements instantly. We spoke to ambassador, psychology graduate and former Miss Universe Monika Radulovic about how to counter these stresses, writes Shannon Gaitz.
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e’re used to the idea of Christmas cheer, and with festive gifts, events and decorations, it’s impossible to avoid. More difficult to manage is the idea of Christmas calm, and fighting feelings of stress, anxiety and self-doubt when it comes to this time of the year. Between the stages of worldwide pageants, the beaches of the hyper-competitive TV show Australian Survivor, or her work as a successful ambassador and personality, Monika Radulovic is well acquainted with stressful situations, but her background in psychology and expertise in wellness allows her to excel in these environments and in daily stressful situations, especially during the more intense holiday season. She helped us delve into why Christmas can be a crazy time on a personal level for many – not to mention the busy salon schedules that are added on top of these festivities – and how to combat the stress for improved mental health. “When it comes to Christmas, as we all like to think every year, ‘I’ll start planning ahead earlier’, but we all tend to leave it to the last minute, and then there is so much to do. There is a lot of pressure to think about so many family members, what to give people, or even if you don’t get along with people in your family, there is such a huge array of reasons why Christmas can be stressful for all of us for different reasons,” Monika shared. “It’s about taking time to slow down and remember why Christmas is important, which is spending time with your loved ones.” “The first thing is to change your mindset – instead of focusing on what’s stressful about it, which is the little bits and pieces that don’t really matter, you have to take a step back and remember what’s important and what Christmas is about, which is spending
76 INSTYLE
time with your family and remembering what you’re grateful for,” she continued. Beyond these positive thoughts, there are practical steps that can help with the endeavour. Monika recommends taking a step back to breathe properly, which has a physical effect on your mental health. “When we’re stressed we breathe really shallow breaths from our chests, whereas if we take a few deep breaths from your belly, in and out through your nose, that has a physiological response on the body that calms the nerve system down and can help alleviate the stress,” she explained. “Another step is that supplementation is important to help your body and immune system when it comes to stress,” she added. “I take HIVITA vitamins, which is my go-to vitamin to alleviate fatigue, reduce stress and improve mood, which all combine to help when it comes to a stressful situation.” An additional aid is that of meditation, and it doesn’t have to be a scary or all-consuming process. Monika does 20 minutes of meditation in the morning and optimally 20 minutes in the afternoon, but advises that anything that is manageable, even if it’s just five minutes of breathing and meditation, can make all the difference. “Meditation is very important,” she said. “I started meditating when I was crowned Miss Universe Australia and I knew I was going into international finals. That was one of the catalysts that started me on my health and wellness journey because I wanted to make it a holistic experience and focus on all the facets of my health, not just physical. Mental health and meditation were important in what was a hugely stressful situation for me. Monika suggests apps such as One Giant Mind, which can coach users on the art of meditation and focusing on a mantra in simple and easy to learn ways, starting the user on a journey with meditation that is manageable and often a game-changer when it comes to mental health.
INMANUAL
This practice can be one of your New Year’s resolutions, as we often find things that we are currently dissatisfied with in our lives and try to find ways in which we can improve our mental and physical health, once it hits January first. Monika has her own tips on the resolutions we can focus on to aid mental health, and the effective ways to actually achieve those resolutions without feeling bad about our failures around January 15. “It’s important to start small when it comes to resolutions, and I believe it all begins from within,” she said. “You have to make sure you’re happy and content with yourself before you can make any big changes in your life. At the end of the day happiness starts from within, as cheesy as it sounds it’s completely true, you’re not going to find true happiness searching for external validation.” “What I do try to do for myself as a young woman in the entertainment industry, is that I try to focus on what makes me special, what I am grateful for about myself and the skills I bring to the table rather than trying to compare myself to so many around me in the same space,” she added. “I know a lot of us can relate to that, it’s so easy to look on social media and feel less than. It’s very important to try stop the comparison and just switching it off when you’re triggered by someone on TV or a
magazine or Instagram and focus on yourself and what makes you feel special and what you’re grateful for. That’s made all the difference for me.” These goals are admirable but the implementation of them is also vital – as Monika suggests, start small and cut yourself some slack in your journey towards personal growth. “Don’t put too much pressure on yourself with these resolutions, make it a simple goal, say that you want to be more active, rather than making the resolution that you need to spend every day at the gym,” she said. “Make the resolution that you’ll take a 5 minute walk every day, then you’ll already feel like you’ve accomplished something, which will give you the confidence to further that goal and make it a larger one.” “To be as healthy as we can be in our mental health is based on being kind to ourselves, so take smaller steps so you’re not upset with yourself for not achieving things. Have small goals, which all contribute to the large goals that you do make in your life.” So take that deep breath, put aside a few minutes for meditation, focus on self care and remember what’s important – wise words to live by this holiday season, in 2019 and beyond.
“It’s important to start small when it comes to resolutions, and I believe it all begins from within.”
SILVER SCREEN ICE BLONDE Enhanced with Blue/Violet pigments to neutralise and counteract yellow and brassy tones, brightening blonde hair and adding tone to grey/white hair. Enriched with Active Botanical Extracts , Argan Oil and Wheat Amino Acids. Free from Parabens, petroleum based products and ingredients that may harm the planet’s natural environment • Vegan Friendly & Cruelty Free
With Argan Oil
INSTYLE 77 MADE IN AUSTRALIA | NATURALLook.coM.AU
MY WAY
CHIC IN A TEE
EMILY HADRILL,
Owner of Emily Hadrill Hair and Extensions
This ensemble is a great example of how to stay chic in a tee! The pairing of the white t-shirt with the white boots is a great way to break up the patterns while still looking stylish. The sunglasses are so on-trend and really pull the entire outfit together. To match an outfit like this I would love to amp up the wow factor of her hair. Firstly, I’d apply an extra full head (125g-150g) of J’Adore invisi tape extensions in a mixture of shades #18 deep blonde and #24 golden blonde and shape it to around bust length. I’d style her hair in big, textured waves for an effortless look with a touch of edge. Her base colour is beautiful and is a great choice for her complexion, but I’d like to add some face-framing babylights for extra dimension. Using L’Oréal Professionnel Platinum Plus and 20 vol with some Olaplex to keep her hair healthy and strong, I’d finish off by toning with Dia Light 10.12 for a gorgeous, creamy blonde.
MY WAY
ROCKER EN ROUT E JORGE VIOTA,
Owner of Jorge Viota Hairdressing
She has excellent sense of style but this girl could do without the boots. My pet hate is long boots, I’ve never liked them! I think the colour of the boots is on point and the skirt is the best item in her look. The shirt is something my daughter would do, borrow mine and make it her own. I feel there was so much effort put in her outfit but good style doesn’t end with the clothes you wear. I would cut her hair like a long version of Patti Smiths’, past the shoulders, with a fringe from the middle of one eye to the other so it’s not too wide but frames her face with a ‘rocker shag’. I wouldn’t cut layers but instead I would cut into the hair to get a lot of movement. With the colour I would use my fluffing technique by picking hair up with sticky tape and surface painting the colour, mixing high lift Natulique non-toxic tint and tone all over. I would then finish with an intense copper blonde – Natulique Moroccan Argan Oil mixed with Molding Paste and Vitalizing Dry Shampoo when wet. Dry shampoo when wet makes the hair gritty and a very playable texture which I love. With this look she will be a rock star like the rest of her outfit!
INFEATURE
Barber
GENERATION At the age of 25, Jake Putan is a millennial hairdresser in every sense of the word and in the best possible way, trailblazing the barbering field with unparalleled creativity, energy and optimism. Here he explains his roots, his aesthetic and his plans as a rising star in the industry, writes Shannon Gaitz.
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nce you understand Jake’s ambitious, artistic nature, his unique entry into the hairdressing field makes so much sense, you wouldn’t expect anything else. “I was 16 and I couldn’t get a haircut that I wanted, I wanted designs on the side of my head, so I came home and tried to do it myself and it looked horrendous, but I kept trying and then I had a lot of friends asking me try it on their hair as well, so I had a lot of practice,” he explained. “Before I knew it, a lot of people around started to take notice and would ask me to cut their hair, so for awhile that was what I was doing as a hobby.” From these small town beginnings, Jake’s career has skyrocketed. He finished his apprenticeship at a local salon and then fell into educating himself, something he was instinctively better at than he may have initially thought. “It was really daunting to me because I always hated public speaking and I was a nervous wreck but I kept going with it because I was asked to do it, and I started enjoying the rewarding feeling of seeing students’ improvements,” he said. Continued education to obtain the relevant certifications and knowledge to become a bona fide educator followed, catapulting Jak's career. Jake is a millennial hairdresser in many ways, his passion for and specialty in barbering, which has defined 21st century rising hair industry trends, being at the forefront. Aside from this, his creative approach to business and the diverse way in which he has conducted his career speak to a modern professionalism of endless potential, with variations on the regular salon 9 to 5 there to suit hairdressers who are willing to work for the lifestyle they want. Jake’s prolific career then took him to a barbershop in Western Australia where he learnt more of the business side of the craft and was able to discover more salon creativity, predominantly in the field of female hair. He then worked for himself to open up more 80 INSTYLE
avenues in hairdressing and education, beginning his teachings at TAFE and progressing his career. Taking a leap of faith, Jake then moved to Sydney in 2017, advancing his salon career by going behind the chair at iconic salon Edwards and Co three days a week, and pushing his education career with a popular profile on education platform Piloroo. This experience led to his partnership with tools brand WAHL, who fly him around the country to educate and spread his innate skill and infectious joy and talent for hair Australia-wide. Based on his drive and aesthetic, it’s not hard to see how he’s found so many high-profile opportunities at a young age. “My style of cutting is that I tend to want to do something different. I find that a lot of barbers are doing the same thing so I want to put myself outside of that and offer something different,” he said. He added that the consultation is key to this service, where he asks the client important questions about how their hair grows out, how they want to maintain their hair and important queries that put the focus on the client and ensure they want to come back for this tailored care. With the ambition and talent to continue to kick goals, Jake’s optimism for his future career is one we share. “I’m looking to use the days off that I have to focus on other aspects of my career that are going to help me gain exposure and add value to my education, where your audience becomes everyone in the world rather than just your local community,” he said. “I want to use that and gain more opportunities to travel, meet new people and venture into new experiences that I’ve really been enjoying.” Jake continues to tick items off the bucket list, with no plan to put the pen down any time soon.
INFEATURE
BIG MOODIE
An all-new luxe haircare and styling range from England has made its way to Australia, under the domain of Rogue Beauty, and it’s ready to take your salons and retail shelves by storm, with relevant styling tools and care products based on everyone’s favourite soothing property – tea.
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he range was created by iconic British hairdressering duo Paul Windle and Neil Moodie, who boast 30 years of experience in the industry, work with high profile celebrities and own an awardwinning salon in Convent Garden. The products are built from their passion for client care, fashion and editorial hair heritage and professional haircare, spurring a quality 22-piece range. The duo have used
this salon experience and knowledge to experiment with tools, ideas and products for decades, and this range acts as the culmination of that. The pair worked with chemists and formulators to imbue their products with high-quality teas, known for their antioxidant properties to protect hair and boost radiance and shine. The products are also eco-friendly, contain no propylene glycol or parabens and are highly
professional and salon-grade, having passed the pair’s illustrious tests in salon and on set. The products are made in the UK, but formulated with the teas that are cultivated by specialists in their own ecologically healthy plantations around the globe. The brand’s hero treatment shampoos repair, protect and strengthen the hair at once, with naturally-derived sugar beet extract and wheat micro-protein for a healthy scalp and optimal hair condition. In styling, Paul and Neil used their on set and backstage experience to offer must-have tools in a varied and necessary range that will become your new best friend in salon, at shoots and in the trenches of fashion weeks. Sprays, curl enhancers, oils, creams and pastes span the diverse styling range. With unique styling products inspired by the styling duo’s extensive experience, and care products made to emulate that feeling of spiritual care when you inhale that first important sip of hot tea after a long day, Windle and Moodie is a welcome addition to our local haircare and styling landscape. For more information visit www.roguebeauty.com.au
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INFEATURE
All Hail PLATINUM+ The new ghd platinum+ is the first of its kind. So intelligent, it predicts your hair’s needs and constantly adapts to ensure an optimum styling temperature at all times.
WORLD’S 1ST SMART STYLER
The temperature is monitored 250 times per second so that it’s constantly at the optimum temperature of 185 degrees.
PERSONALISED STYLING
Ultra-zone with predictive technology recognises the thickness of hair and adjusts heat for the best results. 82 INSTYLE
BEAUTIFUL RESULTS
The precision milled plates with ultra-gloss coating, allow for instant frizz-free styling and twenty per cent more shine and twice the colour protection.
READY IN SECONDS
The modern switch and super quick heat up time means you are ready to style in 20 seconds.
LONGER LASTING HAIR
Because the hair is being styled at the right temperature and is being treated with purposeful consideration, the styles created last longer and there is more shine in the hair.
QUICK & VERSATILE
Featuring a new modernised, sleek design and round barrel for quicker, snag-free styling.
3 YEAR WARRANTY
Allowing you to buy with confidence knowing that your platinum+ will last.
“It glides through the hair with ease and makes it smooth and shiny, I’m getting some beautiful long lasting finished results with it.” JAYE EDWARDS, EDWARDS AND CO
“The first thing I noticed when I was using the new platinum+ styler is how easy it is to create a sleek look and achieve maximum shine. This allows me to give my clients ultimate results, every time.” UROS MIKIC, KINKY CURLY STRAIGHT
“The name says it all. It’s called platinum+ for a reason! Easy to use and does what you need it to do.” HERMIZ DANIEL, HERMIZ SALON
“Loving platinum+, the shine is amazing. It is a one stroke motion and leaves the hair soft and smooth.” BRAD LEPPER, FRENCH REVOLVER STUDIO
“They have been really lovely, easy, quick and glide beautifully. They give loads of shine and hold curls well also.”
“I am more than a little bit obsessed with this styler – it leaves the hair so shiny! I feel so good about being able to ensure the hair’s health is always respected while styling, especially fragile hair.”
LISA VITALE, É SALON
NATALIE ANNE, NATALIE ANNE SALON
platinum+ styler now available in the Healthier Styling Gift Set. Find out more by calling your ghd Area Manager or 1300 443 424. INSTYLE 83
OF CHRISTMAS With the power to transform an individual from one best look to the next, #ghdqueenmakers team up to bring out the inner queen in all of us.
Photography by Milos Mlynarik, Hair by Anna Bell, Marie Uva and Natalie Anne using ghd platinum+ styler, wigs coloured by Jaye Edwards, Makeup by Cat Smith, Fashion Styling by Dale McKie, Creative Direction/Set Design by Ida Almasi
Philippa Galasso dress, Sylvy Earl headpiece, hair styled with a ghd platinum+ styler
(left) Alice McCall dress, Tony Bianco heel (right) Alice McCall dress, Stuart Weitzman heel, Maria Elena Headpieces - crown, hair created with a ghd curveÂŽ creative curl wand and ghd platinum+ styler
Alice McCall dress, Maria Elena Headpieces headpiece, hair created with a ghd curveÂŽ creative curl wand
Philipa Galasso jumpsuit, Maria Elana Headpieces Star headpiece, Stuart Weitzman heel, hair created with ghd curve(r) creative curl wand
Paolo Sebastian dress, Trelise Cooper denim jacket, Maria Elena Headpieces - crown, Tony Bianco heel, hair created with a ghd platinum+ styler
(left) Philipa Galasso top and pant, House of Emmanuelle ring, Maria Elena Headpieces earrings (right) Rachel Gilbert dress, Sylvy Earl headpiece, hair created with a ghd curve(r) creative curl wand
INPROFILE
Meet the
GHD QUEEN MAKERS ghd has wrapped up a team of super talented, creative artists to inspire and empower the Queens of Christmas.
JAYE EDWARDS
MARIE UVA
NATALIE ANNE
ANNA BELL
Founder, Edwards and Co.
Creative Director/Owner, Uva Salon
Owner, Natalie Anne Salon
Style Director, TONI&GUY NZ
innovator, disruptor, fashion, design, colourist, founder
boss-lady, educator, luxury colourist, game-changer
transformation, luxury hair, humble, family, relationships, entrepreneur
eye catching, daring, edgy, bespoke, trendy, charming
@jaye_edwards @_edwardsandco
@marieuva @uvasalon
@natalieannehair @natalieannehaircare
@annabellstyle @annabellhairstyle
What do you do to create the best version of yourself? JE: For me it’s all about selfdevelopment and education. I am a huge believer in psychotherapy and having mentors who are able to guide you and help make better choices and decisions. I have a team of over 100 and I must look after myself to be the best version of myself for them.
What makes a queen? MU: Someone who is comfortable with themselves.
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Who do you consider a queen? JE: To be completely honest, most women in my life are queens, I feel empowered and confident being around them.
How do you ensure your client walks out feeling their best? NA: I provide every guest with a holistic consultation that is bespoke to them and includes face shape, skin tone and hair colour using visual imagery. Each of my consultations is unique and includes services from smoothing through to extensions and are tailored so each guest feels they have their perfect look.
#GHDQUEENMAKERS ♥
How do you empower your clients? AB: I create styling tips and tricks unique to each client so they are well educated and able to style their own hair with ghd tools of course! Even when they are outside of the salon they are still looking amazing and really know how to style well at all times.
LUXURY KERATIN
Global
SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION
COLLECTIVE The ANTI Collective, inspired by New York and prominent in Australia since its launch earlier this year, is now expanding into the UK, taking quality haircare and styling products even further around the world, championing self-expression.
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he all-new ANTI Collective haircare brand is making quick strides, empowering consumers to celebrate individualism and professionals to embrace their artistic identity, and now expanding that mantra to the UK. The brand was created by hairdressing entrepreneur Francesco Ruggerino, as inspired by New York City and its sense of acceptance, collaboration and growth. In the months that it has been on our local market, ANTI has inspired a new element into the industry in terms of both luxury and authenticity, speaking to hairdressers, artists and your salon’s savviest consumers. Driving this mentality into the UK will be the brand’s newly-appointed Global Creative Director Nick Irwin. “ANTI is a brand that brings people together, initiating positive change in the industry and in the world. I very much look forward to building this brand and the global creative collective,” Francesco said. “Having known Nick for a long time I have always wanted to work with him and ANTI presented the perfect opportunity. Nick has worked across all aspects of hairdressing and at the highest level and has a unique and incredible ability to merge both the creative and the business of hair as a true visionary. He is ANTI to his core and we share the same personal and professional values,
which for a role like that of global creative director is paramount.” Nick has significant industry experience with brands such as TONI&GUY and TIGI on his résumé, and collaborations with photographers such as RANKIN in his editorial credits. Both pursuits showcase his unparalleled success in the salon and session world. “I’ve been waiting my whole career for a brand like this. Every element comes from my aesthetic as a hairstylist, and on a personal level. It’s time for change in the industry and in the world – ANTI is at the heart of that,” Nick said. The efficient, simple and genderneutral range utilises concentrated ingredients and potent formulas. The collection is headlined by a Styling Spray, Texture Spray, Everything Spray, Shine Spray, Finishing Cream and Crèam Clay, each providing for different needs such as texture, shine, control and definition. Avocado, coconut, macadamia, almond, baobab, quinoa and prime ingredient moringa leaf extract give the products their quality point of difference. The brand aims to break barriers between the professional and consumer, uniting all product users in the pursuit of genuine connections, individual expression and supreme style – they now take that journey to the UK, with Nick at the helm. For more information visit www.anticollective.com
CLASSIC
NEW NATURAL
• REPAIR & CONDITION • HUMIDITY PROOF • FRIZZ FREE • SMOOTH • INCREDIBLE SHINE • SUPER QUICK STYLING
300ML & 1 LITRE SIZES AVAILABLE EVALUATION KIT
JUST $75
02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic
INFEATURE
FASTER THAN A
Speeding Bullet Silver Bullet’s name is by design – the brand of impressive haircare tools is built on speed, for hotter, faster and better styling. Discover the range of professional, Australian-owned and industry-beloved tools.
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ore efficient tools mean more clients in chairs and better business for your salon, and this mentality, as well as the need for more affordable professional hair tools, was the mantra behind Silver Bullet. The ingenious range of hair straighteners, hair dryers, curling irons, hot brushes, hot rollers, clippers, trimmers and more has been an industry staple in Australia and New Zealand for over 15 years. The wide range prioritises the hairdresser’s needs, offering personalised tools and an extensive range to cater to different hair types and ensure tailored care. The brand champions bold and innovative technology, with newly released tools constantly introduced to the market and intelligently reinvented products revolutionising modern styling in the salon, proving the dynamic nature of Silver Bullet as a whole. The current hero product is the Silver Bullet Titanium 230 IR Elysium Infrared Hair Straightener, which prides itself on being kind to hair with clever infrared heat strips that smooth hair from the inside out, and adjustable heat settings to allow every hair type to enjoy a styling process that leaves hair healthy, soft and shiny. The all-new IR Curling Iron and the dynamic new IR Straightener present the latest of what the brand has to offer. As an icon, the Keratin 230 straightener is the brand’s social media star, wowing international audiences with a specially designed accelerator micro-chip for efficient and specific use during the Keratin and permanent straightening services. This caters to the professional market in an important and specified way. In 2018 alone, Silver Bullet has worked with the speed and tenacity of its name, introducing the Silver Bullet MasterCurl 30 Ionic Hot Roller Set, which saves space on the bench with it’s intelligent vertical design and utilises increased heat for tighter curls, as well as the Silver Bullet K3 Luxe Brushless Motor Hair 94 INSTYLE
Dryer, renowned for its durability and dependability, and the unique, ergonomically designed EasyCurl. The new range of Black Velvet hair brushes showcases the brand’s affinity for a vast range of styling tools, while Silver Bullet also boat an impressive and evolving range of professional clippers and trimmers. The Sydney-based brand acts as a global trailblazer, with warehouses throughout Australia and New Zealand constantly prioritising forethought and innovation in design. The company complete the whole production process in-house, from design to product development, marketing, advertising, social media, warehousing, customer service, sales support and warranty support, emboldening the Australian and New Zealand production and hair industries. The tools carry a two year warranty, combining with the brand’s stellar service and local roots for total peace of mind for clients. The creative 21st century brand is also a social media juggernaut, with how-to videos focusing on everything from bridal style to clipper work available online or instore. Their dynamic and ground-breaking journey continues to traverse product development, marketing techniques and customer care, with the Silver Bullet’s trademark speed and efficiency. Jump in now to the enticing brand journey. For more information visit www.silverbullethair.com.au
INFEATURE
Care Corner
Fudge Professional’s new releases centre around the theme of ‘Care To Be Different’, in a campaign, product line and way of thinking that defines the brand and its approach to care and colour.
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he brand is attempting to fix and aid broken, brittle hair as damaged by heat styling, brushing and other natural and synthetic aggressors with these pursuits, and their all-new OptiPlex Technology is being championed as a repairing hair hero. This technology is able to settle into the gaps of hair cuticles, build bonds inside the core of the hair, repair the hair’s natural protective shield and regenerate and smooth each strand. There is also colour lock technology that prevents hues from fading.
WATCH NOW
Fudge Professional’s cult blonde products have also been given an update, with new products that boasts this technology for optimal care and banish brassiness for the whitest possible blondes. A new Clean Blonde Damage Rewind Shampoo and Conditioner contain maximum strength violet micropigments fused with the brand’s new care technology for optimal colour and quality. In terms of brunettes, the brand’s new Cool Brunette Blue-Toning Shampoo and Conditioner fuse these innovations with blue micro-pigments to eliminate red and orange tones, as well as enveloping each strand in a 24 hour fragrance. Hair is left stronger and healthier with covetable colour. The Damage Rewind Reconstructing Shampoo and Conditioner benefit as well from the locked in colour technology, while reconstructing and protecting bonds with Opti-Plex Technology and the HairGuard
Complex, to leave hair up to 90 per cent stronger. The pair of Xpander Gelée Shampoo and Xpander Whip Conditioner add bulk, densifying hair by up to 180 per cent and using weightless fibre-dense technology for strength and bounce. Lastly, the Luminizer Moisture Boost Shampoo and Luminizer Weightless Conditioner provide instant illumination with the use of Micellar Oil Complex, as well as Smoothing-Swish technology for overall weightless hydration. Fudge Professional hosted beauty media at Edwards and Co Kippax Street to show off these dynamic launches earlier this year. The brand offered the latest intel on their new releases and allowed beauty media to experience it with luxury bow-dries and styling, defining summer trends and luxe hair in the process. With innovative technology, a commitment to quality haircare and a fresh new summer perspective that champions both hair health and bold hair choices, summer wouldn’t feel like it’s here without Fudge Professional and their new launches. For more information visit www.sabrecorp.com.au or call 1300 764 437 INSTYLE 95
DISNEY X DESSATA
BLACK VELVET HAIR BRUSHES
Spanish detangling brush Dessata has launched an official licensed collection inspired by Disney, particularly celebrating the character Mickey Mouse on his 90th birthday. The limited edition collection also features characters from Pixar and Frozen. The brushes themselves feature triple-length bristles and have been developed witha special elastomer material for flexibility. The material protects the hair cuticle and allows for shiny, smooth hair. Visit www.saloncosmetics.com.au or call 1800 536 326
The Silver Bullet Black Velvet hair brush collection offers round brushes with porcupine bristle and hot tube brushes with nylon bristles for optimal styling. The handles are ergonomic, lightweight and comfortable, anchoring the different brushes. The Vent, Paddle and Cushion brushes provide a styling format for every occasion and hair type, while different sizes provide true versatility, ultimately leaving hair smooth and quickening drying time. Visit www.datelinecity.com or call (02) 9666 3611
THE UNIFORM STYLIST
FRIZZ CONTROL bhave’s approach to Frizz Control comes by the way of their new product, which uses a rich combination of vitamins and omega fatty acids in murumuru seed butter to seal in moisture and tame frizz. The product aids styling, delivers shine and luminosity and makes hair more manageable. The product also employs peptides and bioactive keratin to repair and strengthen hair. Frizz Control also shields hair during heat styling and protects against humidity. Visit www.bhavehair.com.au or call 1300 40 20 64
The latest tools, terms and technology NOVASEMI COLOUR CREAMS
JOEWELL SYMMETRICAL SUPREME SPM Joewell’s unique new and symmetrical Supreme SPM scissor is comprised of a durable, hard wearing blade, with a handle that comfortably fits the hand and a finger rest covered with silicone robber for better grip, feel and stability. The tool is available in a range of variations to suit your salon needs. Visit www.aii.net.au or call (03) 9764 2148
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Welcome the De Lorenzo Novasemi Colour Creams, a spectrum of semi-permanent hues, consisting of extremely concentrated pigments and unique Novabond Technology. Ingredients of Native Australian Finger Lime Caviar and Tasmanian Blue Gum ensure nourished, soft and frizz-free hair, while Olive Leaf Extract protects against colour fade and hair damage. The diverse hues run the gamut of colour, with tones including Volcanic Ash, Hypnotic Pink, Explosive Red, Atomic Orange, Cyber Yellow, Sublime Green, Mystic Blue, Ultra Violet and Crystal Clear. Visit www.delorenzo.com.au or call 1800 800 347
The Uniform Stylist is a dynamic new clothing brand that offers both individuality and congruousness for salons. The brand utilises vegan leather, staying cool, light and stylish to wear, and prohibiting mess. Some designs can be flipped to show off the wax coated denim side, proving to be truly versatile. Each female option is designed for a woman’s shape, in a range of sizes to suit any hairdresser and diverse cuts to choose from. There are also unisex options to bring stylishness to the whole salon. Visit www.theuniformstylist.com or call 1300 416 718
CRAZY COLOR NEON Crazy Color has launched four neon shades of semi-permanent hues, which are intemixable for endless capabilities. The shades glow flurenscent in UV black light and as such have the fitting names of Anarchy UV, Caution UV, Rebel UV and Toxic UV – a collection of vibrant orange, yellow, pink and green respectively. The Go Neon Quad Kit into one limited edition, eye-catching pack. Visit www.aii.net.au or call (03) 9764 2148
COLOUR INFUSION COLLABORATION PACKS The Malibu C Colour Infusion Collaboration Packs allow customsied colour care. Each pack includes a colour infuser syringe, three Malbu C Concentr8 Colour 10g sachets in Red, Blue and Yellow, and 266ml shampoo and conditioner. Each product is formulated without parabens or sulphates and is cruelty free, vegan and made in the USA, available in Volume, Texture and Revitalise. Visit www.datelinecity.com or call (02) 9666 3611
THE FOXY Foil Me is teaming up with Mia De Vries of the Fox and the Hair, collaborating on a colourful new foil, titled The Foxy. The foils are available in a regular size of 12.5cm by 28cm and a Wide format of 15cm by 30cm. The collection fuses pink, purple and blue tones that each represent something important to the creators. The packaging takes these hues and represents them in a creative, graffiti-style explosion of colour. Visit www.foilme.com.au
OIL OF MARRAKESH Oil of Marrakesh has a multitude of products to suit salons and nourish and hydrate hair. The collection of shampoos, conditioners, hair oils and elixirs, styling gels, masques, treatments, sprays and hair therapies use ingredients such as argan and hemp oil to improve the condition, texture and appearance of hair. Other botanical ingredients aid care and style, while the range also extends to body and skin care. Visit www.aii.net.au or call (03) 9764 2148
BLONDE&BRUNETTE BLEACHING SYSTEM
The latest tools, terms and technology
Alfaparf Milano has introduced the Blonde&Brunette Bleaching System for precise, personalised colour results. The formulas contain Bi-Bond Complex, which protects hair by penetrating into the fibre and restructuring it. The range of three powders is tailored to the starting base for ideal colour transformations, as anchored by the hero ingredient of customised white clay. This purifies, absorbs and energises the hair for strong, supple coloured tresses. Visit www.alfaparfmilano.com/en-AU or call (03) 9336 2088
SYNERGY COLOR HAIR COLOUR Welcome an exclusive, ammonia-free and and paraphenylenediamine (PPD)free permanent hair colour collection, imbued with keratin, argan oil, linseed oil and silk proteins. The Echos Synergy Color Hair Colour, made in Italy, has a synergistic formula for uniform colour cover, longlasting hues and conditioned, quality hair. The formula allows for enhanced transference of micro-colouring molecules for ideal colour services. It is available in a range of 63 colours and 4 cream activators. Visit www.datelinecity.com or call (02) 9666 3611
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INFEATURE
I Choose
L’ORÉAL PRO Sharlene Lee from Circles of Hair and winner of Hair Expo Salon Business of the Year 2018 shares why she chooses L'Oréal Professionnel as the ultimate business partner.
Why do you choose to be with L’Oréal Professionnel and nobody else? L’Oréal Professionnel have supported and worked with me as a true partner for 15 years. We work collaboratively and creatively while they continue to empower my staff with new product innovations and identifying emerging trends ahead of the competition. Aligning with a globally renowned brand that invests in understanding and responding to the needs of beauty consumers both locally and all over the world, gives me the knowledge to grow my business.
“Honesty, communication, professionalism and a strong global footprint are important to our partnership.” What business support does L’Oréal Professionnel offer you? L’Oréal Professionnel lead in trend, business and industry development. Large scale events like the L’Oréal Business Forum keep me up to date and allow networking with international peers. They provide professional growth pathways for my team such as L’Oréal Colour Degree and ID-Artist program, which helps us to fulfil our business objectives. Creatively, how are you inspired by L’Oréal Professionnel? They provide me and my team with ample opportunities in personal and artistic development, as well as driving me as a business and creative leader, a mentor and educator. This year, I really pushed my skills creatively working on an internationally recognized photoshoot – the major campaign for 2019. What do you love most about your partnership with L’Oréal Professionnel? Honesty, communication, professionalism and a strong global footprint are key factors. The integrity and culture within the company also relates to my own beliefs in business. I have no doubt that winning “Salon Business of the Year” at the 2018 Hair Expo Awards was in part due to this strong partnership. What marketing support does L’Oréal Professionnel provide that helps to drive clients into your salon? Working together on ideas to inspire consumers is all part of the partnership to increase sales and motivate my team. Consumercentric promotions such as the Smartbond campaign, where a stylist and client both went into the draw to win cars, and the INOA
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No-Damage Colour campaign, engaged and educated consumers about professional in-salon services and products. Their collaboration with local Brand Ambassadors and social media Influencers, expands the brands digital reach by giving exposure to a wider audience which we leverage and benefit from. We also love seeing our own work showcased to new audiences on @colourthesmartway! What are some of the best opportunities you have been given with L’Oréal Professionnel? Where to begin! From taking part in International and Interstate conferences, to presenting at Business Development forums to other salons, both home and abroad – the list goes on!! I also love being involved in training and development activities as well as testing and mastering new products before launch so we can build excitement, confidence and awareness every step of the way.
I ♥ L’ORÉAL PRO
NEW
WATCH NOW
4 UV REACTIVE SHADES
It’s NEON INTRODUCING
Toxic, Anarchy, Caution and Rebel. UV Ultra glowing colours that pop in both natural and blacklight. Your clients will glow in the dark!
WATCH THE POWER OF NEONS
For further information or for your local distributor please contact Australian International Industries Distributor of Colour Placement Systems Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | www.aii.net.au | Email: info@aii.net.au follow us on facebook.com/AIIHAIRANDBEAUTY
#AIIHAIRBEAUTY
All colour concealer All ages, races and genders can cover their blemishes and eye bags with MAC Studio Fix 24HR Smooth Wear Concealer. With even more shades and undertones recently launched, the lightweight, water and transfer resistant concealer provides seamless coverage, softens the look of visible imperfections and wears comfortably for up to 24 hours. www.maccosmetics.com.au
Lipstick for the boys A total of 30 new colours have been added to the Tom Ford Boys & Girls lipstick collection, with the famous fashion designer naming his latest shades after his famous friends. There are now 50 shades available in the clutch-friendly mini lipstick range. We heart Cindy, Logan and Jack. www.tomford.com/beauty
Photography by David McKelvy, Hair by Renya Xydis - Creative Director for Wella Professionals ANZ, Makeup by Liz Kelsh for Max Factor, Style by Dale McKie, Nails by Phally Eap of Door Number 18 Day Spa for OPI
INBEAUTY
Beauty news
Classic, beautiful brows Garbo & Kelly draws inspiration from two of Hollywood’s most influential female actors, Greta Garbo and Grace Kelly. The range of vegan products have been designed to make brows of all shapes and colours insta-worthy in a matter of minutes. www.garboandkelly.com
Smooth skin To combat dehydration, Dermalogica has upgraded its best-selling moisturiser, Skin Smoothing Cream, with active HydraMesh technology. The new formula helps to shield skin’s natural microbiome from environmental stress and stay hydrated for 48 hours. Essential when you think the average adult loses nearly half a litre of moisture through transepidermal water loss every day. www.dermalogica.com.au
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Lash and brow boost It’s time to start fluttering those lashes with RefectoCil Lash & Brow Booster. With a two-inone double effect, the formula can be used to thicken eyebrow hair, as well as up to 56 percent longer lashes. Dermatologically and ophthalmologically tested, it’s also free from synthetic hormones, prostamid and perfume. www.refectocil.com.au
WATCH NOW
before
Life is too short for thin brows & short lashes! RefectoCil Lash & Brow Booster – 2 in 1 Double Effect • Up to 56% longer lashes • Thicker, broader brows with fewer gaps • With natural active substances
• Significant hair growth after 10 weeks • 93% of the test persons confirm the effect • Innovative applicator
refectocil.com.au
Don’t forget to follow us on Facebook - Refectocil Australia & New Zealand - for the latest info & news
INBEAUTY
Sun SEEKER Protect skin all summer long with these tinted SPFs.
LA ROCHE-POSAY Anthelios XL Tinted BB Cream SPF 50. 1300 101 411 LYCOGEL Breathable Tint SPF 30. 08 9409 5433 O COSMEDICS Mineral Pro SPF 30 Triple Defense Protection. 02 9712 8188 LA MAV Organic BB Crème in Light. 1300 052 628 L’OCCITANE Precious BB Cream SPF 30 in Fair. 02 8912 3000 ULTRACEUTICALS Ultra UV Protective Daily Moisturiser SPF 30. 02 9660 3066 INVISIBLE ZINC Sheer Defence Tinted Moisturiser SPF 50. 1800 630 056 ELLA BACHÉ Great Sunguard Foundation SPF 40. 1800 789 234 102 INSTYLE
INBEAUTY
SCRUB UP Cleanse and clarify summer skin with these exfoliators.
O COSMEDICS Exfoliating Cleanser. 02 9712 8188 L’OCCITANE Exfoliating and Smoothing Delicious Paste with Flaked Almonds. 02 8912 3000 ULTRACEUTICALS Ultra Gentle Exfoliating Gel. 02 9660 3066 LA BIOSTHÉTIQUE Masque Peeling Gentle Peeling Mask. 1300 55 40 69 LA MAV Cranberry Bio Exfoliating Scrub. 1300 052 628 BODYOGRAPHY Microdermabrasion Scrub. 1300 263 964 ELLA BACHÉ Refining Exfoliating Gel. 1800 789 234 MEDIK8 Pore Refining Scrub. 08 9409 5433 SKINCEUTICALS Metacell Renewal B3. 1300 101 411 INSTYLE 103
INSIDE SALONS
TRENDING SALON STYLE
The Modernist
Less is more with this salon look, with structural clean lines and a neutral colour pallet. The salon look embraces natural, often light textured materials combined with black structural furniture to create a ‘modern monochrome’ look. Simplicity in every element, this sleek salon look has no clutter with an abundance of raw materials that can include concrete, metal, glass and steel.
The Modernist from Comfortel
WORDS AND STYLING: LISA FELEPPA
DESIGNER TIP !
Keep it simpl e with structural pi eces of blac k and incorporate na tural light textures like marble, stone, conc rete and whi te -w as hed timbe rs. The striking cont ra st of black and the na tural nudes actin g as the light tone crea tes depth and te xture. Pallazio Salon Workstation & Mirror www.comfortel.com.sg
The New Black Industries, Australia www.lovetnb.com.au
Harper Salon Chair www.comfortel.com.sg Saint Louie Hair Salon, Australia www.saintlouiehair.com.au
Betty und Betty, Germany www.bettybetty.de
Fake it! To get the look of concrete or stone on the walls, try wallpaper or special paint finishes like stone or concrete effect. www.wall.sg www.dulux.com.sg
Maverick Front Counter www.comfortel.com.sg
Biba Doncaster, Australia
Keep lighting structural and simple. Try Track Lighting that creates lines and adds to the overall look. Numero Uno Beauty Salon, Kazakhstan. www.melspace.ru
Metal Lockable 2 Drawer Hairdressing Trolley www.comfortel.com.sg Keep in minimal in the waiting area, make every item having a purpose. Remember no clutter. The New Black Industries, AUS www.lovetnb.com.au
Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture. More about this look go to pinterest.com/ comfortelfurniture. For inspiration on salon interior ideas go to comfortel.com.sg or @comfortelfurniture on Facebook or Instagram. 104 INSTYLE
INFEATURE
Charcoal CHARGE
H2B’s charcoal infused range detoxifies hair, skin, scalp and body, using this trending ingredient to transform the quality of your clients’ hair and ensuring they thank you in the process.
Lastly, the Charcoal and Argan Nourishing Oil contains an aromatic blend of bamboo charcoal powder, argan oil, papyrus oil and flax seed oil, and is also enriched with nutrients such as vitamin E and essential fatty acids. This combination treats dry, brittle, frizzy and damaged hair, using a modern, potent formula in the task of real healing and nourishment. H2B is dedicated to supplying tested, quality products to the industry, developed by veterans of the hair sector to share knowledge, tailor products and elevate our overall industry
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he properties of charcoal are becoming a hot commodity in the modern hair landscape, with the ability to detoxify the hair, scalp, skin and body and reducing oiliness, eliminating toxicity and enhancing the liveliness of hair in all in one. Haircare brand and supplier H2B, a title whose initials reference hair and body, are harnessing these products for good, with a suite of products ready to aid your clients with their hair quality concerns. The tools, emboldened by activated charcoal, are formulated in Japan with high quality elements. The range is headlined by a Charcoal Treatment, which offers a specific hair repair function and uses the hero ingredient to heal dry to damaged hair, restoring smoothness, manageability and shine. The Charcoal Shampoo is another key tool, formulated for all hair types and using bamboo charcoal to repair and nourish hair for a silky smooth texture. The Charcoal SSP Shampoo is formulated with Sulphate, Silicone and Paraben free amino acids surfactants. It combines this with charcoal powder to relieve sensitive scalps, moisturising and repairing hair in terms of condition, health and shine and providing a luxurious lathering experience. The Charcoal Conditioner provides a complementary product that penetrates deep into the capillary fibre to imbue the hair with moisture, manageability and luminosity.
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Elyas Elgalada
product offering. The team offer stellar salon support and a myriad of brands to suit hair and skin. This suite of products tends to a host of haircare needs with charcoal at the centre. Rejuvenate skin, hair and scalp with Hair 2 Beauty's highly sought-after wonder ingredient, and discover charcoal’s inimitable and inarguable charm. For more information visit www.h2bcharcoal.com or call 1300 CHARCOAL
INFEATURE
New
DIMENSION The newest colour launch from Joico promises hair quality, artistic capabilities and multilayered dimension with clever technology that you need to discover.
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oico have introduced their all-new “DD” Crèmes in the LumiShine Colour range, extending the already impressive collection to include everything from Permanent Crème, demi-liquids and now the impressive Demi-Permanent Crème. The DD in the title represents Dimensional Deposit, ensuring dimensional colour and shine that allows for both artistry and hair quality. The formula offers 20 shades in glazes, glosses, tones and blends, meaning you can discover your inner artist in new creative and playful ways. “The new Joico LumiShine “DD” Crèmes are the perfect way to add impactful dimension that you can count on and still get that beautiful, healthy and shiny result my salon clients love. Also, the gentle fragrance is such a plus to offer for a salon service,” enthused Zoë Carpenter, Joico guest artist. The hues provide an excellent contouring tool ensuring hairdressers can define, structure and complement the face shapes of their clients, while also correcting colour and conditioning damaged hair for optimal quality. When compared to damaged and untreated hair, the hues deliver up to double the shine, also reducing combing breakage and damage. The colours can be used in conjunction with K-PAK Color Therapy Shampoo and Conditioner, to deliver easy results, restore hair health, provide nourishment, softness and moisture 108 INSTYLE
and provide a gentle, ammonia-free option. They also provide a fresh fragrance of mandarin, iris, jasmine, sandalwood, and Georgia peach. From a technical standpoint, this colour doesn’t deplete the Arginine in the hair, which would leave hair dry and brittle, instead restoring this essential amino acid to the hair with a patented conditioning complex. Joico’s ArgiPlex technology builds bonds for longevity, vibrancy and shine. The formula also contains Quadramine Complex, the brand’s exclusive blend of low molecular weight and size proteins, which allows for reconstruction from the cuticle to the cortex for healthier hair during colouring. The versatile product can be utilised to refresh faded hair lengths, cover grey hair and use with other Joico tools for brilliant colour and hair repair. Dimensional colour is something you can now promise your clients and feel confident that they’ll leave your salon with strong, shiny and vibrant hair. Flex your creative muscles and satisfy your clients’ need all at once – thanks Joico. For more information visit www.sabrecorp.com.au
DYSON
5 REASONS WHY WE OUTLINE A FEW OF THE MANY REASONS YOU NEED TO GET YOUR HANDS ON A DYSON SUPERSONIC™ HAIR DRYER PROFESSIONAL EDITION RIGHT ABOUT YESTERDAY.
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he Dyson Supersonic™ hair dryer professional edition burst onto the scene in April this year, re-designed with some of the intrinsic issues encountered in the professional environment in mind, by providing professional hair stylists with a machine engineered for their needs. The tool has taken the industry by storm, selling out at Hair Expo 2018 and revolutionising the way we approach heat styling. If you haven’t jumped on the bandwagon and experimented with the tool, we’re here to tell you why you’re missing out, with information from Dyson Advanced Design Engineer Sam Burrowes. Here are 5 reasons why the Dyson Supersonic™ hair dryer professional edition is a must-have.
STYLISTS HELPED WITH THE DESIGN, LEADING TO AN ALL-NEW PROFESSIONAL CONCENTRATOR Dyson engineers completely redesigned the styling concentrator that comes with the Dyson Supersonic™ hair dryer professional edition, and it’s no coincidence that this is what hairdressers were calling for when using the consumer edition. Hairdressers played a large role in the development of the tool, offering their suggestions and advice in developing a bespoke-designed hair dryer for the professional market. “By working with renowned hair stylists around the world for two years, the changes made were incremental and tested in salons at every stage to ensure we developed a machine engineered for their needs,” Sam said. “The redesign included increasing the precision the stylists are able to get from the new concentrator with technology to help prevent its edges being too hot to touch and more comfortable to use.”
THE DRYER BOASTS EFFICIENT MAGNETIC ATTACHMENTS “Of course, the magnetic attachments which many have always loved about the Dyson Supersonic™ hair dryer was kept in the Dyson Supersonic™ hair dryer professional edition,” Sam shared. “By doubling the magnet strength in the attachments, we have been able to help prevent accidental knocking off of the attachments when in use with clients.” This was another feature directly inspired by the hairdressers who lent their thoughts and expertise to the development process.
400 STYLISTS TESTED THE TOOL BEFORE LAUNCH This tool always had the professional hairdresser in mind. Utilising 400 hair professionals to trial it before launching, nearly half of whom were
Australian, helped ensure the hair dryer works considerably well for our local climate, clientele and overall industry. “Putting the product through its paces before a wider release was key to ensuring the upgrades we had made were suitable for salon environments,” Sam explained. “It was a whole new type of trial for us, being able to monitor the condition of the product from afar the Australian trial alone gave us nearly half a billion data-points to analyse!”
ENGINEERS FROM SIX COUNTRIES HELPED US DEVELOP THE TOOL “Design and development work was done in the UK and Singapore, with key testing conducted in our Malaysian Technology Centre,” Sam said of the international project. “Engineers supporting user trials with professional stylists were based in Chicago, Sydney, Shanghai and also in the UK.” This global endeavour helped to ensure that the hair dryer works seamlessly across professional hair industries worldwide.
THERE IS A DUAL FILTRATION SYSTEM The important and impressive dual-filtration system is a game changer. The Dyson digital motor V9, which powers the machine, draws in air at a high velocity. As air is drawn into the machine, a host of airborne contaminants catch on the filter. To help combat these environments, our engineers re-engineered the filter to have two layers of filtration. “The outer filter is magnetically attached to the product and can be removed for washing and cleaning to keep the product at top performance at all times,” Sam said. “While we recommend regular washing of the filter, on-board product software can detect when it starts to block up and alert the stylist with a gentle reminder that it needs to be cleaned.” It’s a hairdresser’s dream tool, specifically developed for you and with the help of hairdressers like you who are seeking the very best in hair styling technology. With years of engineering expertise, research and development and a desire to suit the professional hair industry, the Dyson Supersonic™ hair dryer professional edition is finding success for all the right reasons. Pretend it’s your birthday and get one in hand. For more information visit www.dyson.com.au/haircare/supersonic/professional-for-stylists
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INFEATURE
FLOATING
On Air
The Dyson Supersonic™ hairdryer and its salon specific counterpart the Dyson Supersonic™ hair dryer professional edition monumentally changed the industry in the last couple of years, and Dyson’s latest brain wave to make actual waves is here. Meet the Dyson Airwrap™ styler, a styling tool made to create curls, waves and smooth blow dry finishes in one.
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s usual with Dyson, the science behind the tool is fascinating. The tool uses jets of air to achieve these diverse styles, coming up with modern solutions for consistent hair issues such as tangled hair, extreme heat damage and a weak or unruly air flow in certain tools. The iconic Dyson motor is used in this tool to create a phenomenon known as the Coanda effect, which happens when a high-speed jet of air flows across a surface and attaches itself to the surface because of differences in pressure. The Dyson team used this phenomenon to merge heat and air into a way to perfectly and diversely style without the extreme heat damage. “We have been obsessively manipulating airflow for more than 25 years,” said the brand’s founder and inventor James Dyson. “It is one of our core expertise. Harnessing the power of Dyson’s digital motor we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved.” “As stylists, we often see the damage that extreme heat can have on hair,” continued Peter Thomson, Dyson ambassador. “Many women have had to compromise on the condition of their hair to create the styles
they want. So it’s incredible that Dyson has engineered a tool that enables women to achieve so many different styles and have the best possible hair styling experience. The Dyson Airwrap™ styler is a game changer, it’s what the styling industry has been waiting for.” Unique styling barrels, the Dyson digital motor V9 and the machine’s styling brushes create a high velocity for effective styling and allow the hair to curl around the barrel to style. The brushes hair align when styling for a smooth looking finish. The tool also incorporate a switching mechanism for a truly focused airflow, directing that airflow according to the tension in the brush for a style-inspired finish. The clever tool also styles wet to dry, without the risk of extreme heat damage. Intelligent heat control, as used in the brand’s other hair styling tools, is achieved with a glass bead thermistor that measures temperature up to 40 times a second, transmitting temperature data to the microprocessor and regulating temperature, another important defense against extreme heat. The highlight of the tool is its many musthave attachments, which create different looks for total personalisation. There is a pre-styling dryer with a diffused air flow for ultimate prep, a soft smoothing brush, which adds body and volume to the hair and the 40mm Airwrap™ barrel, which is used to create loose curls or waves for those with thicker hair. Moving on in this impressive list of attachments, the 30mm Airwrap™ barrel creates voluminous curls or waves for most hair types and the firm smoothing brush creates er styles with less frizz. Lastly the round volumising brush builds shape and volume for those with finer hair.
The impressive tool was six years in development, with 24 million pounds of investment, 642 prototypes, 230 engineers and 103 granted patents. It also includes symmetry barrels with multi-directional purposes for symmetrical curls, a cool shot to set style, an easy-to-clean filter and negative ions to reduce static. The attachments are easy to attach and release with one click, for a totally diverse tool. From a company that’s well-renowned globally for its innovation, Dyson has introduced the newest game changer in heat styling. Welcome this tool and its many attachments with open arms. For more information visit www.dyson.com.au
INBUSINESS
11 THINGS FOR CHRISTMAS Providing a great client experience in the lead up to Christmas isn’t always easy, however, with some effective teamwork and a few great ideas, you can create an exceptional experience for your clients, writes Joanne Neville.
6. OFFER LAST MINUTE GIFT IDEAS Sometimes finding the right gifts for your friends and family can be hard, so make it easier for your clients by having great gift packs and vouchers available for purchase. Make their day by prewrapping them or offering free gift wrapping!
7. ADD MORE APPOINTMENT TIMES Your clients will want a fresh cut, colour or treatment for the holiday period, so ensure they can get in right before Christmas by offering more appointment times. Extending your hours and opening on days you’re usually closed are both great ways to offer this and provide flexibility to suit your clients busy schedules.
8. THINK ABOUT YOUR CLIENTS' KIDS 1. RUN TO TIME Everyone tends to have a lot of commitments leading up to Christmas, so the last thing your clients want is to wait around for their appointment. If you struggle to stick to schedule, put some strategies in place that’ll help you keep to time. For example, book clients appointments with plenty of time to complete their services, make time for breaks and be mindful about trying to squeeze extra clients in where this could impact overall client experiences.
2. MAKE SURE THEY LOOK FANTASTIC Your clients want to look fantastic for the holiday season - they may be off on holiday or to events like Christmas parties. Take the time to do your best work so you can be proud of the outcome and your clients feel happy with the results.
3. TREAT YOUR CLIENTS
Schools often close before Christmas making it more difficult for parents to schedule appointments. So allow them to bring their kids when needed, by identifying a space away from equipment but close enough so they can be easily watched by their parent. Also offer activities that can help to keep them occupied for the length of the appointment like a colouring competition, books, toys or even a TV. Sweets always go down a treat too!
9. GET EXTRA HELP If possible, consider bringing in an extra pair of hands to help throughout December. Whether they’re focused on answering the phone, accepting online bookings, taking payments, keeping the salon tidy, doing the washing, getting clients tea and coffee or all of the above, an extra person could really help take the pressure off allowing you to focus on providing high quality service. Plus with students on summer holidays it can be easier to find someone to help out.
Christmas is the time for giving, so think about how you can treat your clients to thank them for their loyalty and make them feel special. Sit down with your team and brainstorm some ideas. If you’re stuck, a lucky dip under your Christmas tree with vouchers for free treatments, mini products or samples and sweet treats is a nice idea that’s easy to implement.
10. HAVE A PART PAYMENT SOLUTION
4. CREATE A RELAXING ENVIRONMENT
11. OFFER EXPRESS SERVICES
Make sure your clients' trip to your salon is a relaxing one. Even if you’re stressed, don’t show your clients you are. Play appropriate music and think of ways you can make it extra relaxing like a hand massage with every manicure or a refreshing eye mask while colour is processing.
Everyone’s got full schedules before the holidays and often they have lots of events to attend. Offer quick services such as express hair-ups and manicures so it’s easy for your clients to feel great. It means they can fit in the extra appointment which is great news for your bottom line.
5. BE A GOOD COMMUNICATOR
Christmas isn’t too far away, so get your team together and decide how you can continue to offer an exceptional client experience using some or all of the above!
It’s easy to let this slip when you’re busy, so prior to the silly season create ways to ensure you can keep in touch with your clients. For example, set up automatic appointment reminders, send an email to all your clients in November reminding them to book in before the holidays and promote any changes in hours on social media.
Your clients will want to look amazing for the holidays, but with presents, travel and other expenses, covering all their costs can sometimes be difficult. Make it easy for them to get the services and products they want without needing to pay for it all upfront, by offering a part payment solution.
Joanne Neville is the Chief Marketing Officer at Kitomba Salon & Spa Software. To learn more about what Kitomba can do for your business, visit www.kitomba.com or call 1800 161 101. INSTYLE 111
INBUSINESS
YOUR NEW FRONT DOOR With over 300 million users interacting with Instagram daily, having an Instagram account for your business is as important as putting up the ‘OPEN’ sign, writes Tracey Lydiard.
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nstagram is easy to use, allows new and existing clients to get to know your brand and they can now book without ever leaving the app – it’s important to understand what encourages clients to book on instagram and engage via instagram.
HAVE A CONSISTENT BRAND
For most salons and spas your brand is you; what you like, what you stand for and how you talk. We recommend that you write down six adjectives that summarise your brand, here are a few examples of adjectives to get you thinking: foxy, pink, flowers, beautiful, happy, sustainable, sweet, luxurious, green, fluffy. Then stick to these, and with every Instagram post, in fact with every interaction with your clients, refer back to these, you don’t have to use any or every adjective in your posts, but just reflect back ‘does my post, match my brand’?. Clients will love the consistency and will start recognizing your brand without having to see your name or logo.
TAKE BOOKINGS DIRECTLY ON INSTAGRAM Yes, you read that correctly - Timely Salon and Spa software offer their customers (for free) the ability to easily add a ‘Book’ button to your Instagram account. Meaning clients can book straight from your profile without leaving the app.
INSTAGRAM IS FABULOUS. IT IS VISUAL, SOCIAL, FUN AND FREE!
HOW IT WORKS:
Visual It’s true a picture paints a thousand words. Prospective clients get to see your creations, think ‘yes i want that’ and boom, they book directly from your account. Here’s a tip: 94 per cent of smartphone users hold their phone vertically so make sure your Story is suitable and you are showing hair the best way possible.
Start by adding the ‘Book’ button to your Instagram account (we’ll show you how further down the page), then a client who visits your profile can simply click ‘Book’ which will bring up your Timely booking system right there on Instagram. Clients will now book your services without leaving their Instagram.
Social You can interact with your clients. They can, like, message your posts and you can follow each other. The more followers, the more your business is being promoted. Running competitions is a great way to socialise and gain more followers.
HOW TO ADD THE “BOOK” BUTTON TO YOUR ACCOUNT: TIP: Your Instagram account must be a business account. For more info on how to get this set up click head to the Facebook help page. 1. Login to Instagram and go to your Profile page 2. Click “Edit Profile” 3. Select “Contact Options” 4. Click on “Add an action button” 5. Select “Timely” from the list 6. Copy and paste your booking URL, which is the page your clients use when they open your website...it will start with a www. 7. Spread the word, share a post so your clients know and start using it!
112 INSTYLE
Fun You can have fun with your images, posts, and community. Clients will love the relaxed interaction. It also helps them get to know you and what your business stands for. Free it costs you nothing, so what are you waiting for? There’s no excuse not to have instagram bookings. If you haven’t already, it’s as simple as opening your Instagram account, adding the book button to your Instagram account and post some beautiful photos of your handwork today. Your existing clients will love it, and you’ll have new clients booking with you tomorrow.
Tracey Lydiard is a campaign manager for Timely Salon and Spa Software. To find out more visit www.gettimelty.com
INBUSINESS
KEEP IT TOGETHER Having a great team, awesome products and services, and a powerful vision for the future are key elements for the success of your salon. But there’s something equally important that many owners neglect. I’m talking about systems and procedures – the glue that holds your salon together, writes Kai Schnitzler
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oo many salons fail to create systems and procedures to standardise the way things are done. Even where systems are in place, they’re often not written down and available for the whole team to understand and use. If your goal is to provide each of your clients with a consistently high level of quality, service and experience, then systems and procedures are the tool you need to make it happen. Systems and procedures might sound like boring, easy-to-ignore activities, but believe me, they are central to a great salon and you need to learn to love them. Think about Starbucks and McDonald's. Every team member at McDonald’s makes a burger the same way. Every employee at Starbucks makes a latte macchiato the same way. The goal is not to take away individual thinking and creativity. It’s to maintain consistency from day-to-day and month-to-month. This consistency builds reputation, retains existing clients and attracts new ones.
STOP REINVENTING THE WHEEL. Salon owners are time-poor and it makes sense to streamline essential activities so they don’t have to be carried out by YOU. Stop reinventing the wheel every time. Instead, focus on putting great systems in place. Your salon will run more smoothly and you’ll have less hassle and more time. Systems let you remove yourself from the salon floor without creating chaos. You just have to commit to leading your salon team to follow them. Without action, systems and procedures aren’t worth the paper they’re written on. It‘s up to you to get your team on board and keep them there. Once you’re spending less time working on the floor, you’re free to do the most important task of all: working on your salon and not in it! You’ll have time to focus on planning, marketing and financial planning – the elements that will help you make your salon sing.
doing tasks incorrectly or wasting time asking for confirmation or clarity. As you recruit more people to your salon team, having systems and procedures in place means you can easily communicate your expectations and methods to new employees. They learn faster and you can more easily measure their performance.
WHAT ARE SYSTEMS AND PROCEDURES? They are the key elements for your salon success. They run your business. In fact, your entire business is a system in itself, requiring a certain number of steps be taken in order for it to work. Here’s an example of how to approach applying a system to one of the many activities in your salon. Look at your “Refer a Friend” scheme, your “Welcome pack” or your “Follow up” on new clients. Get your team involved and brainstorm what you need to put in place for a system to work. It’s important that everyone agrees to the way you do things. Why? Because everyone’s expected to follow the system with every single client, every single day. Document the individual steps, no matter how small, in an easy way to follow. Pin it on the wall in the back room and pop a laminated copy behind reception. Once everything’s in place, launch your new system, empower your team and set out the standards. Trial the system for a short while. This way you can tweak any gaps you discover or delete unnecessary steps.
WHATEVER IT IS, YOU CAN SYSTEMISE IT.
THE TRUE VALUE OF SYSTEMS.
But don’t rush it! Systems take time to bed in. You don’t want to swamp your team with too many systems and procedures at once. Pick one to start with, and work on it until it becomes a team habit. Then, and only then, move onto the next. System by system, procedure by procedure, you’ll put yourself on the path to creating freedom of time, substantial money and an incredible team.
Systems lead to greater client satisfaction. Your clients get consistent service and quality they can rely on every time they visit. And your salon productivity lifts because your team aren’t
Kai Schnitzler is a Business Coach for the hair, beauty, salon and spa space at The ZING Project. For more wisdom email Kai at kai@zingcoach.com.au INSTYLE 113
INBUSINESS
BROW POWER Brows are big news and, with education and savvy business steps, they can become a major opportunity for local hairdressers to create an all-new, revenue-boosting additional beauty service.
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elcome TrueBrow™, a world premium brow brand, and what they can add of value to hair salons. Not every woman wants a premium brow service, but she certainly doesn’t want to be disappointed if she is offered a brow service at the basin. With inadequate training we often find ourselves trying to figure out how to brow shape all by ourselves, via YouTube or through other self-trained stylists. We lack confidence and therefore we may not even offer the client the service. The vision of TrueBrow™ is to offer all women the service of a better brow. Make a 10-minute brow styling service at the basin a new revenue stream, but also a quality service your client feels great about. You know what it’s like when your clients look in the mirror and swish their hair around feeling so confident and happy - what if they had a lovely styled brow to match? Are you, the hair stylist, open to learning how to offer a new quick but high quality service that can be quickly and efficiently trained? In a world where Instagram and Facebook are now playing a huge role in the way hair salons reach and extend their expertise and differentiation in the marketplace, the better your clients' selfies look
prior to leaving the salon, the better you do! There is also an increase in revenue for you just from what your apprentice or hair stylist with a passion for brows can whip up with the right knowledge at the basin. Confidence is the key! Choose the education that will make brows an easy upsell and a consistent service that will have your clients excited about their next visit. You might even find they will come between services for a necessary brow touch-up. Step up for the sake of your clients and discover a simple revenue stream that, when done well, will increase your clients' loyalty, offer your apprentice a little joy as she is learning her hair styling skills and, all in all, make your salon the go-to place for yet another great and sought after beauty service.
Elle Wilson is the creative director of Elle Wilson Enterprises, specialising in brows, beauty and power branding, with the Hair Stylists Brow Service to be released in December 2018. Discover more at www.ellewilson.com.au
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