Control Mould On Carpet & Soft Furnishings
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SAFE TO USE PH NEUTRAL
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PATENTED PROBIOTIC SCIENTIFICALLY PROVEN
FUTURE THINKING A thought-provoking discussion on the future of the industry offered opinions from all areas of the sector. During a discussion on price, Joe Cardamone, managing director of Cell Biosciences warned delegates, “If you win business on price, you will lose business on price”. He was joined by Christianne Davis, senior marketing manager, Rubbermaid Commercial Products; Gareth Marriott, managing director of OCS ANZ; Hamish Matheson, region president, Karcher Australia and Michelle Thomas, general manager, GECA. Marriott agreed, arguing the industry needs to be take more pride in its products and services and provide value to customers beyond price. “As an industry we need to have more passion and belief in the services we offer, and price it accordingly, otherwise all we do is create a race to the bottom.” Davis told attendees there’s a growing focus on cleaning services with peer-to-peer (P2P) influence, such as online reviews, within the hospitality and food and beverage sectors. “Cleaning is not just a background service; it is now at the forefront of conversations. People trust online comments and reviews more than brands, and cleaning is becoming an essential part of that online conversation,” Davis said adding consumers are becoming more “mindful” of the products and services they use. “’Mindfulness’ is a buzzword, but I think the cleaning industry, and cleaning service providers, do need to be mindful of the products they use.”
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