NO MORE
Waste This year it will be more important than ever for businesses to offer more sustainable products with a shift in consumer behaviour driving this demand.
O
ne in five shoppers says
Brooke Donnelly, CEO, Australian Packaging
sustainability, or the lack of,
Covenant Organisation (APCO) says one of the
influences their purchase
most powerful things consumers can do to drive
decisions when it comes to
change on this issue is to vote at the cash register
retailers, brands and products. Recent research from Toluna shows that there is a growing concern for sustainability and ecofriendly packaging which has resulted in a shift in
and support brands that are doing the right thing. “It’s fantastic to see that consumers feel passionate about sustainable packaging,” she enthuses. “Here in Australia, businesses and governments
consumer behaviour, with environmental concerns
have committed to implementing the 2025
driving purchasing decisions.
National Packaging Targets, which includes
8 giftguideonline.com.au