BETTER
BABY
PRODUCTS Quality, convenience and natural choices are top of mind for shoppers in the baby category.
“Customers are continuing to look for quality, ease and convenience when they’re making purchase decisions in the baby products category,” says Jenny Andersson, Baby Category Manager at Countdown. “We’ve seen more and more customers moving towards nappy pants instead of open nappies, showing the strong demand for convenient options, and in our own brands we’re already seeing good interest in our recently launched Little Ones Nappy Pants. “We’re also seeing parents continue to look for organic choices in baby food, with healthy and innovative snacks seeing strong growth as parents seek out easy, on-the-go options for their children. We’re very excited to have recently launched our exclusive Macro organic baby food range to help meet the demand in this space,” says Andersson.
Nourished By Nature Earthwise Nourish is a natural New Zealand personal care brand that includes the much-loved Hippo baby care range, explains Georgia Butcher, Assistant Brand Manager – Earthwise. She says: “With growing consumer demand for natural baby care products, Earthwise Nourish provides a natural alternative to maintain baby’s healthy skin, while not costing the earth (planet and pocket).” “Earthwise Nourish Baby care is enhanced with natural ingredients such as Goats Milk that is gentle on sensitive skin. A natural superstar, Goats Milk is great for soothing and moisturising delicate newborn skin without stripping the skin of essential natural oils. The range is dermatologically tested and free from silicones, SLS and parabens.” “Earthwise is committed to continually looking for ways to improve sustainability. The fun and unique bottle is 100% recyclable and can be repurposed as a money box by carefully cutting around the back slot, or used as a bath toy itself,” says Butcher. The Earthwise Nourish baby care 275ml range consists of Bubble Bath, Body Wash, Bedtime Bath and Shampoo & Conditioner 2 in 1, an easy fit for all family bath time routines. Find the full range of Earthwise products at your local supermarket. For more information and orders contact www.Earthwise.co.nz 16
FMCG BUSINESS - JULY 2022