FMCG JULY 2022 by The Intermedia Group

fmcgbusiness.co.nz

L E A D I N G

I N D U S T R Y

N E W S

JULY 2022 – Volume 9 – No 6

PLUS! BISCUITS & CRACKERS n BETTER BABY PRODUCTS n WINTER WELLNESS n WHAT’S HOT n NEW ZEALAND’S LARGEST FMCG AUDIENCE

TIPS FOR COOKING MEAT TO PERFECTION

SURE FIRE TIPS FOR SURE FIRE RESULTS.

FIND OUT WHAT IT TAKES

Providing consumers with tips to cook with confidence and create a delicious result every time. Find out about Silver Fern Farms’ Sure Fire Tips: www.silverfernfarms.com/nz/en/recipes-and-tips

contents JULY 2022

UP FRONT 4 EDITOR’S NOTE 6 INDUSTRY NEWS

SPECIAL FEATURES 12 WINTER WELLNESS What’s trending in vitamins and supplements 16 BETTER BABY PRODUCTS

EVENTS 33 BEST VEGAN SAUSSIES REVEALED 34 CHRISTCHURCH HOSTS PRIDE IN PRINT AWARDS

REGULARS

35 THE FMCG BUSINESS MARKETING SUMMIT IS BACK!

11 MADE IN NZ Kiwi grown peanut harvest 15 WHAT’S HOT New products in store 21 COVER STORY Weet-Bix™ Stat Attack™ is back!

GOOD BUSINESS 22 INDUSTRY NEWS AND INSIGHTS

32 FMCG BUSINESS PRODUCT OF THE YEAR Another finalist is revealed

18 BISCUITS & CRACKERS Category news and IRI data

10 BEST IN SEASON Fresh produce update

31 LEGAL ADVICE Business contracts in a Covid world

37 OUT & ABOUT Our people at work and events around the country

CONVENIENCE & IMPULSE RETAILING 38 Z ENERGY Good in the Hood returns 39

UNDAY NATURAL SWEETS F The Aussie start-up has its sights on New Zealand

26 PROFILE Electronic shelf labels can be used for a multitude of functions

40 SUSTAINABILITY Global plastic waste set to almost triple by 2060

28 SUPERCHARGE SUCCESS WITH NEW TECH

41 UNIFORMS How uniforms can boost workplace culture

30 FGC

FMCG BUSINESS - JULY 2022

[ editorial ]

TRENDING: RESILIENCE & INNOVATION The last couple of years have presented us all with a multitude of challenges. Amidst the anxiety and turmoil of a pandemic and a war in the Ukraine, we seek resilient business solutions, more thoughtful consumption and new ways to help us navigate through troubled waters. We are dealing with an inflationary environment, costs are increasing and there are serious supply chain disruptions. These issues need to be factored into commercial contracts and the Directors at Davenports Law share their expert advice on pg 31. On the upside, crises often give rise to remarkable innovations. If you have a hero product that deserves to be crowned FMCG Product of the Year 2022, we’d love to hear from you (see pg 32 for more details). We also bring you interesting tech innovations in this issue, plus category insights with IRI data, updates from the FGC and some of the latest product launches. Please contact us if you have news to share – we’d love to hear from you! You can also join our daily conversations on Facebook, Instagram, LinkedIn or Twitter to share your thoughts, and subscribe to our weekly news, delivered to your inbox, over on www.fmcgbusiness.co.nz We hope to catch up with you at the FMCG Business Marketing Summit – an inspiring networking event in Auckland on 1 September. Secure your tickets now at www.fmcgsummit.co.nz and join us!

PUBLISHED BY C&I Media (NZ) Ltd PO Box 109 342 Newmarket, Auckland 1149 MANAGING DIRECTOR Simon Grover COMMERCIAL DIRECTOR Safa de Valois safa@c-store.com.au EDITORIAL DIRECTOR James Wells james@intermedia.com.au HEAD OF CONTENT Tamara Rubanowski trubanowski@intermedianz.co.nz ph: 027 278 4761 ASSOCIATE PUBLISHER C&I NZ Deb Jackson d.jackson@c-store.com.au NATIONAL SALES MANAGER Vicky Bennett vbennett@intermedianz.co.nz ph: 021 626 115 ART DIRECTOR Leanne Hogbin leanne@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper jacqui@intermedia.com.au DIGITAL AND PRINT COORDINATOR Eclypse Lee elee@intermedianz.co.nz

Tamara Rubanowski trubanowski@intermedianz.co.nz www.fmcgbusiness.co.nz

C&I Media takes its Corporate and Social Responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine is printed on Impress stock from Spicers Paper using FSC® MIX source pulp from responsible sources and other controlled sources. We print using BIO-inks that contain base materials from renewable resources including wood resin (rosin, colophony), vegetable oils, linseed oil and soy bean oil. This magazine is printed by ICG, an ToitŪ enviromark gold certified printer.

ON THE COVER Weet-Bix is bringing back its annual Stat Attack collectors’ cards. This is the only breakfast partnership with the All Blacks as well as the only official All Blacks collectors’ card available each year. Read the full story on pg 21.

FMCG BUSINESS IS PROUDLY ASSOCIATED WITH food& grocery COUNCIL NEW ZEALAND

FMCG BUSINESS - JULY 2022

ISSN 2382-1663 (print) ISSN 2624-4802 (online)

FMCG Business is audited and verified by ABC. DISCLAIMER This publication is published by C&I Media (NZ) Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by New Zealand and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2022 - C&I Media (NZ) Ltd

G R F BL O OW UE OD Y BI S OU R AL R D S TH ES NA IS W CK W ITH IN TE R

Conditions apply, see GoldenBird.co.nz. NZ res. 18+ only. Starts 12:00am NZST on 25/07/22. Ends at 11:59pm NZST on 21/10/22. See terms for list of specially marked products. Retain receipt/s & product barcode/s. Max 3 entries p/person & email and mobile p/day. Instant Win Prizes: $100 NZD (Up to 2,500 in total). Major Prizes: 5 x $10K NZD. Winners must retain ‘golden bird’ token containing unique code. Major prizes must be claimed by 11:59pm NZDT 18/11/22. Promoter: Bluebird Foods Limited (NZBN 9429040224541), 124 Wiri Station Road, Wiri, Auckland 2104, New Zealand.

[ news ]

NEW WORLD COMES TO THE SANDS TOWN CENTRE IN PĀPĀMOA EAST The first major tenant for the new billion-dollar The Sands Town Centre development in Pāpāmoa East has been revealed. Bluehaven Group Chief Executive Nathan York announced Foodstuffs’ New World as the first and cornerstone tenant for The Sands, that is part of Tauranga’s largest and fastest growing suburban area. “New World - a New Zealand-owned and operated full-service supermarket - was an obvious choice as the first major tenant for The Sands,” said York. “A major supermarket is a key and essential destination for our flourishing community, which begins construction in Q4 of this year and will be open by Christmas 2024. Lindsay Rowles, General Manager of Membership and Property at Foodstuffs North Island says: “We’re excited to be bringing the fastgrowing Pāpāmoa community a brand-new New World. The locality

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surrounding The Sand’s development makes it a fantastic location for one of our stores. All Foodstuffs stores are proudly locally-owned and operated, this means we can tailor our offering to best suit the community. The new store will be run by locals and will create 180 new jobs in the area. The total investment for the initial development stages of The Sands is $113 million, and that will enable the construction of over 20,000 square metres, involving 10 major tenancies of new commercial space in Pāpāmoa East. This work will have an initial economic impact of 481 jobs from construction and will generate $72 million in GDP, and an ongoing annual economic impact from operation of 576 jobs and will generate a further $48 million in GDP. “In addition to the New World supermarket, we are also finalising negotiations with a number of other national operators and will be excited to announce these future tenants in the coming months,” said York.

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[ profile ]

FRESH MEDIA, MORE THAN JUST A CONTENT CREATION AND MEDIA AGENCY You may have heard of Fresh.co.nz, or more recently of the Fresh First food box, but did you know that the brand behind it all is Fresh Media? After years of running Fresh, a content creation agency specialising in food and a recipe website brand, it made sense for Mark Nelson, ex top sales rep at Mediaworks, to start offering media booking services to his clients. With over 20 years’ experience in the media world, he has all the tips and tricks to make your investment go further. When Mark started the content creation agency, he quickly realised that many clients would come to him to get beautiful content created, but the content went nowhere! Using a collaborative model, Fresh Media now offers packages that include recipe creation (recipe development and filming included) and a full marketing campaign through the Fresh 6

FMCG BUSINESS - JULY 2022

channels as well as more traditional media outlets. The production and media cost is shared among multiple brands brought together in the recipes, making the packages incredibly competitive - and successful! With the Fresh First food box, Fresh Media goes from creating content, making sure it’s seen and closes the loop with getting the products into potential customers’ homes. A winning recipe! If you have products outside the food and beverage realm, our sister brand The Release NZ can help launch them. Current partners include international appliance brands, beauty products and car retailers to name a few. For more information and examples of previous campaigns, visit freshmedia.co.nz and get in touch with mark@fresh.co.nz. We’d love to look after you!

FULL RANGE OF SERVICES

3 BRANDS

Photography Videography Media booking Brand collaborations Product launches and more... Get in touch today! freshmedia.co.nz

mark@fresh.co.nz 021756622

[ profile ]

GROW YOUR SNACK FOOD SALES WITH BLUEBIRD THIS WINTER! Bluebird is set to deliver one of the biggest consumer promotions of the year, Free the Golden Bird! Bluebird is hiding five Golden Birds in specially marked packs of Bluebird Originals, Twisties, Cheezels, Rashuns and Burger rings, with each worth $10,000. Plus, every specifically marked pack of Bluebird chips gives consumers a chance to win a share of $250,000.

How it will work and what is in it for you Throughout this promotion, Bluebird will be giving consumers clues for each Golden Bird’s location through Bluebird’s social channels to drive traffic to stores. For the location of each Golden Bird, the clues will start wide and then will zero in until a clue of which store it can be found in is shared.

Alongside this promotion, Bluebird are also launching two brand-new flavours as part of their Originals range: • Chilli: after identifying a gap in market for the increasing popularity of spicy food and because of it, Bluebird is bringing in this new Chilli flavour aimed at capturing incremental value to sales. • Garlic Bread: consumers have loved this high-performing LimitedTime Offer in the past and have asked Bluebird to bring it back, so this Garlic Bread flavour is being added to the Originals range permanently.

Supporting this promotion with displays and ranging of the new flavours provides opportunities for consumers as one of the winning tokens will be in the new flavours! Giving away five big prizes and many smaller prizes aims to keep customers engaged and enthusiastic about the promotion and will have them coming back for more. Look out for the eye-catching advertising driving consumers to your stores on both digital and social platforms communicating all the excitement and fun, from 25th of July until 21st of October!

[ news ]

FOODSTUFFS OPENS WHOLESALE FOR NON-MEMBER RETAILERS Retailers wanting to buy wholesale groceries to on-sell in their stores can now express interest to become a wholesale customer of Foodstuffs, as the NZ-owned co-operatives set up a new service to supply a wide range of retail-ready groceries to retailers who are not members of the co-ops. “Wholesaling groceries to retailers who aren’t members of our co-op isn’t as simple as opening the doors of our distribution centres and letting trucks roll up,” says Chris Quin, Foodstuffs NZ Managing Director. “Our co-op’s operations have been built over 100 years to serve our members’ 521 locally owned and operated stores. Providing retail-ready wholesale groceries to non-members means setting up a new service for retailers who are not integrated into our co-operatives.” “This is a complex service to set up, but we’re in a good position to provide a wholesale solution that works for retailers who aren’t part of our co-op – we’ve got existing infrastructure and processes across our current B2B wholesale business and our supply chain that mean we’re not starting from scratch,” says Quin.

For Foodstuffs to offer full-service wholesale supply of a wide range of retailer grocery products on competitive terms to non-member retailers, there are three key things that need to be understood: retailer demand for wholesale grocery service, access to product supply, and supplier trade terms. Retailers who are interested in wholesale supply through the Foodstuffs network can register here: https://www.foodstuffs.co.nz/newsroom/Extending-our-Foodstuffs-Wholesale-offering “Once we know who wants wholesale groceries from us, and what they need in terms of things like service level, range and volume, we can take that information to negotiations with suppliers,” says Quin. Foodstuffs gets their range of retail ready grocery products from over 3,500 suppliers for their independently owned member stores to purchase, and many of these products are supplied by large global FMCG companies. Read the full story here: https://www.fmcgbusiness.co.nz/foodstuffsopen-wholesale-grocery-service-to-supply-non-member-retailers/

[ profile ]

SILVER FERN FARMS’ SURE FIRE TIPS FOR SURE FIRE RESULTS Silver Fern Farms has partnered with TVNZ to create a long-term communications platform to strengthen the preparation and cooking narrative of their premium grass-fed beef, lamb and venison. This content series, Sure Fire Tips for cooking red meat to perfection, provides 12 delicious and easy tips for consumers to increase their cooking confidence, while showcasing the best cuts of red meat that Silver Fern Farms has to offer, encouraging consideration and trial of the range while guaranteeing delicious results every time. From June to September, Sure Fire Tips will be on-air, positioned in premium placements, across TVNZ and TVNZ OnDemand media in a mixture of 5 and 10 second videos, reaching over 50% of New Zealanders aged 25-54. This series will be further amplified during this period and beyond, through an integrated campaign across digital, social media, the Silver Fern Farms website and in-store at the point of purchase, with the intention to take shoppers

on a successful cooking journey that encourages repeat purchase. Silver Fern Farms Beef Eye Fillet, Lamb Loin Fillets and Venison Medallions are featured widely across the campaign, connecting these easy to digest Sure Fire Tips with delicious recipe inspiration online at www.silverfernfarms.com/nz/en/recipes-and-tips. To activate Sure Fire in your supermarket, please contact Silver Fern Farms Key Account Manager – NZ Retail, John Saunders: John.Saunders@silverfernfarms.co.nz FMCG BUSINESS - JULY 2022

[ fresh produce ]

BEST IN SEASON

“NAVEL ORANGES CONTAIN GOOD SOURCES OF VITAMINS C AND B6 TO HELP SUPPORT IMMUNITY”

Winter fruit and vegetables are at their prime in July with cool weather producing the tastiest crops. Immunity-boosting foods are popular with shoppers at this time of year with fresh produce providing a key element in healthy diets. Colourful fruit certainly make for an excellent display in the dead of winter. New Zealand apples and pears are in plentiful supply with a wide range of varieties and flavours on offer. Locally grown persimmons are still available and add a tropical burst of energy, while both gold and green kiwifruit provide an important hit of vitamin C to support immunity. Shoppers are spoilt for choice this month with cabbage, Brussel’s sprouts, celery and leeks in good supply for soups and slow cooker recipes. Dark green silver beet and spinach are the perfect addition to these hearty winter flavours and also provide an array of essential health benefits.

Navel Oranges New Zealand’s favourite half-time snack, Navel oranges are a must for winter sports and July sees an influx of these tasty, seedless citrus fruit. Grown predominantly in Gisborne, the long sunshine hours of this district produce beautifully juicy and sweet tree-ripened oranges with an intense flavour that are a staple of winter diets. What to look for: Choose oranges with skins that have a fine texture, bright colour and feel heavy for their size. Avoid ones with soft or spongy spots. Storage/handling: Unlike other fruit, oranges won’t ripen any further once they are picked, though they should be kept refrigerated where possible to avoid them drying out. Nutrition: Navel oranges contain good sources of vitamins C and B6 to help support immunity and a healthy metabolism. They are also a source of niacin which is essential for energy release.

Brassicas July is the height of the brassica crop with broccoli, cauliflower and kale representing good value for consumers and a healthy choice for repeat purchases. The brassica group of vegetables provide for large, attractive displays and should form a significant part of produce sales this month. What to look for: Broccoli and cauliflower – choose broccoli with tight green florets and firm stalks that feel heavy for their size. The cut ends of the stalks should be fresh and moist looking. Cauliflower heads 10

FMCG BUSINESS - JULY 2022

should be firm and tightly closed with no signs of dark spots or softness. There are multiple varieties of kale, however smaller-leaved kale has a milder flavour and will be more tender. Oversized, coarse leaves can be tough and should be avoided as they are not well-received by consumers. Storage/handling: Where possible, display brassicas in front bins in your produce area. Provided you keep them hydrated and refreshed, they will last out of refrigeration during the cooler months. Kale needs to be kept refrigerated. Nutrition: Broccoli, cauliflower and kale are all good sources of vitamin C, which supports healthy bones, cartilage, teeth, gums, and skin. They are also all sources of dietary fibre, which aids healthy digestion.

Tamarillo The sub-tropical, delicate tamarillo has a short season and is available from June to August. The sought-after exotic flavours of this fruit are popular with consumers despite the high prices the crop commands. Three varieties are grown in winterless Northland provide a mix of red, amber, and gold colours for shoppers to choose from. What to look for: Look for full colouration (red or golden) on the fruit body up to the stalk. Fruit should be firm and heavy for its size and stems should be black, not green. Ripe tamarillos are fragrant and yield slightly to finger pressure. Storage/handling: Tamarillos will keep refrigerated for two weeks, or for one week unrefrigerated. Rotate stock frequently and handle them with care to avoid bruising. Nutrition: Tamarillos are a good source of vitamin A for healthy skin and body tissues. They are also a good source of vitamin C, which helps the body absorb iron from food.

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[ made in NZ ]

KIWI-GROWN PEANUT HARVEST

Local peanut butter maker Pic Picot is “Not to mention the huge positive hopeful that outcomes of a new Kiwi impact it would have in reducing our peanut crop will bring him one step carbon footprint.” closer to a 100% New Zealand-made Pic’s currently imports nutty spread. The harvest of field trial approximately 2,500 tonnes of nuts peanut crops in Northland is part of to produce its peanut butter each year a project looking into the feasibility and while Kiwi crops wouldn’t be of commercially growing the nuts in able to completely fulfil this demand, New Zealand. Picot says even having a portion It’s the first year of a $1 million grown locally would be a real win. project funded by Picot Productions In January and February 2022, (makers of Pic’s Peanut Butter), New Zealand imported fruit and Ministry for Primary Industries’ nuts to the value of $65 million. Pic’s Sustainable Food and Fibre Futures alone churns through one tonne of fund and Northland Inc, following a peanuts every hour to produce as successful one-year feasibility study many as 28,000 jars of peanut butter Pic Picot (R) at the peanut trial harvest in Northland. in 2021. every single day. If the trial proves successful, it Once harvest is complete the nuts would have significant positive impacts for the region – generating jobs will be tested for taste and quality. Those that make the grade will be both on- and off-farm, pumping funds into the local economy and roasted and crushed at Peanut Butter World in sunny Nelson before supporting investment opportunities. they’re made into a very limited run of Pic’s Peanut Butter. It is currently operational in five locations – two farms in Te Kōpuru, “We spend top dollar on imported Hi-Oleic nuts which are better for two on Māori land near Kai Iwi Lakes and Awanui, and one farm near you, so we’re keen to match or better that quality,” says Picot. Kaingaroa. The coming season will see the number of sites expand to Vaughan Cooper, Acting Chief Executive of Northland Inc. says seven across Northland. the trial is a significant project for the region that gives back to the A sample harvest during the feasibility study in 2021 saw promising results community in more ways than one. and this year’s crops have provided further information on the cultivars most “Not only would peanut crops provide an economic boost, but the suited for potential commercial viability in the Northland climate. plants themselves also restore the soil and put nitrogen back in, creating a Final results are due to be delivered in the coming months including richer environment for the next crop in the cycle,” says Cooper. an all-important taste test. If initial indications are proven correct, he believes it will provide Picot is quietly confident that it’s a step in the right direction towards confidence to investors and landowners that diversifying into peanut fully homegrown peanut butter in the future. growing is the right move for Northland. “We are one of the few producers in New Zealand that freshly roasts “While Northland is more well-known as kumara country than peanut our own peanuts, so to be able to source them from our own backyard province at the minute, I’m hopeful that won’t be the case forever,” says would be the cherry on top,” he says. Picot. “I guess ultimately the proof will be in the peanuts.” FMCG BUSINESS - JULY 2022

WINTER WELLNESS What’s trending in vitamins, supplements, and natural remedies?

Jeffrey Hutchinson, Category Manager, Healthcare and Toiletries at Countdown says vitamins and supplements continues to be a space where his team is seeing lots of growth and interest from customers. “We think this is because Kiwis are very focused on health and immunity, particularly as we continue to deal with the Covid-19 pandemic and now moving into the winter season. “We’ve seen particularly strong growth in Vitamin C, effervescents, and vitamins and supplements for children. “We’ve also noticed more and more people looking to vitamins and supplements to help with wider wellbeing, for example there’s been growing interest in collagen, hair, skin and nail care items along with products designed to support better sleep and lower stress,” says Hutchinson.

Healtheries makes big move to plant-based packaging In a bold move to become more sustainable, New Zealand’s number one supplements brand1 is moving its entire range packaged in fossil fuelbased bottles to plant-based bottles. Healtheries is changing 80 supplements SKUs to bottles made from sugarcane. The sugarcane is ethically sourced, renewable and like all plants removes carbon from the atmosphere as it grows. Head of marketing Simon Cheape says the company’s move to sugarcane bottles could see an estimated 192 tonnes annual reduction in carbon emissions2 – the equivalent of driving a car from Auckland to Wellington 1,700 times3. “We don’t want our sustainability efforts to be token, but rather ensure we are making a significant impact. That’s why we are changing all 80 of our Healtheries supplement products to sugarcane bottles at one time,” he says.

“It’s been a huge undertaking but it’s an important step from a sustainability standpoint and what’s expected from our ever-discerning customers,” he says. The new sugarcane-based bottles are kerbside recyclable so customers can pop empty bottles into their recycling bins. In addition to changing to sugarcane-based bottles, Healtheries also have new-look labels, refreshed to make it easier for shoppers to choose the supplement that’s right for them. “Customers will notice a more translucent look to the bottles as well. That’s because we have removed the white colour pigment to increase their recyclability, meaning they can be remade into more things,” says Cheape. Healtheries supplements in the new plant-based bottles are available in supermarkets and select pharmacies nationwide. [1] IRI scan data to 24/4/22 [2] Estimate provided by an independent environmental body [3] Based on average NZ vehicle CO2 emissions per km (https://www.beehive.govt.nz/)

“HEALTHERIES IS CHANGING 80 SUPPLEMENTS SKUS TO BOTTLES MADE FROM SUGARCANE.”

FMCG BUSINESS - JULY 2022

[ category insights ]

Beauty from Within Red Seal’s Beauty from Within range, a complementary quartet of dietary supplements targeted at different beauty needs from within. Our skin is the largest organ of the body and Red Seal believes when you put incredible in, you get incredible out. Collagen is only one piece of the puzzle - skin hydration, gut health and quality of sleep may also have an impact on our skin’s health and appearance. Red Seal took a holistic approach encompassing scientific knowledge and naturopathic wisdom. Depending on your unique needs, all four Red Seal Beauty from Within supplements can be used in tandem, or mixed and matched as you see fit. Red Seal Collagen Builder Start your day by coupling this raspberry flavoured drink with your breakfast or morning tea. Combining hydrolysed marine collagen powder with ingredients including Hyaluronic acid, vitamin C plus Biotin to support collagen production and strong hair and nails. Red Seal Beauty Food+ for gut and full body nourishment with antioxidants, probiotics, and prebiotics. This formula is a powerful blend of antioxidant-rich fruit and vegetables powders such as Beetroot, NZ Blackcurrant, Spinach, Carrot and Apple plus preand probiotics. Great top up of your nutrients when eating on the run and can act as an add-on to your 5+ A Day fruit and vegetables.” Red Seal Deep Hydration to support skin hydration This refreshing peach-flavoured drink with coconut water powder, Hyaluronic acid, NZ Blackcurrant extract and vitamins A and C. Tastes great, and supports the skin’s hydration

levels, supporting its structure, elasticity, smoothness, and lubrication. Hyaluronic acid is a compound naturally found in healthy skin. Our body’s own hyaluronic acid levels decline as we get older. Red Seal Overnight Renewal to help support sleep and skin cell renewal Sleep is key in any wellness routine, supporting our bodies for wellness and repair. When we sleep our skin cells have time to regenerate and our bodies can feel better and rested. This unique formula contains a blend of chamomile flower extract, lavender oil, vitamin C and magnesium. For more information, visit www.redseal.global/nz/ Always read the label. Use only as directed. Vitamin and mineral supplements must not replace a balanced diet. This article should not be considered professional advice. SUPPLEMENTS Dollars (000s)

Dollars Growth % YA

Total Dietary Supplements

$77,845

2.6%

Cold, Flu and Immunity *

$15,208

18.5%

Energy *

$12,042

7.7%

Arthritis, Joint, Bone & Muscle

$11,257

-3.1%

Multi-Vitamins

$9,956

-4.8%

Womens' Health

$4,668

-11.6%

Stress, Anxiety & Sleep

$4,585

-11.3%

Children's Health *

$4,585

21.5%

Nutritional Oils

$4,507

-8.4%

Nails, Skin & Hair *

$3,954

26.9%

Digestion Health

$3,401

-5.3%

Other

$3,681

-6.9%

* denotes value AND unit growth > +2% Source : IRI Market Edge Grocery MAT to 05/06/22 (Selected segments)

FMCG BUSINESS - JULY 2022

[ category insights ] Barker’s of Geraldine extends the Immunity range “Barker’s Immunity is a unique, natural wellness range, making it easy to add some Vitamin C to your day to help maintain a healthy immune system,” says Marketing Manager Kathryn Love. From Syrups to Gels and now Daily Shots, there’s a format and flavour to suit everyone. They’re made on the original Barker family farm in Geraldine, with locally grown fruit and vegetables wherever possible and with the Barker’s assurance of quality. The much-loved Barker’s Immunity Syrups range was extended into Gel format last winter, as a convenient on-the-go immunity boost straight from the sachet with no need to dilute in water.

Barker’s Immunity Daily Shots are the latest addition to the range and come in three flavours: Orange, Carrot & Ginger; Blackcurrant & Goji; and Kiwifruit, Cucumber & Matcha, with each bottle containing seven daily 70ml shots. “Made from over 98% fruit and vegetables and no refined DIET AND SPORTS NUTRITION sugar, the Daily Shots are an easy way to enjoy the benefits of Dollars Dollars (000s) Vitamin C every day. Every shot contains 80mg of Vitamin C Growth % YA (that’s 200% of your recommended dietary intake),” says Love. Total Diet & Sport Nutrition $53,690 17.5% The mighty New Zealand blackcurrant is the cornerstone Sports Bars/Slices* $18,701 23.1% of Barker’s Immunity. NZ blackcurrants have been found to Diet Drinks & Food* $10,235 17.3% contain particularly high levels of antioxidant polyphenols and Sport Powders* $7,978 14.9% Vitamin C compared to other berry fruits and blackcurrants Diet Powder $6,466 -2.7% grown around the world. They are particularly renowned for Collagen Powder $6,244 -12.0% their antioxidants, supporting our bodies’ natural defences and maintaining our overall health. Sports RTD* $3,968 317.6% The Barker’s Immunity range is great tasting and convenient Diet & Sport Other $98 -28.7% for the whole family – Vitamin C never tasted so good! * denotes value AND unit growth > +2% For more information visit barkers.co.nz or contact Source : IRI Market Edge Grocery MAT to 05/06/22 (Selected segments) 0800 BARKERS

NESTLÉ HEALTH SCIENCE TO ACQUIRE THE BETTER HEALTH COMPANY Nestlé Health Science has agreed to acquire The Better Health Company (TBHC), the parent company of GO Healthy and Egmont, from CDH Investments and TBHC founding shareholders. Under the transaction, Nestlé Health Science will acquire The Better Health Company in its entirety. This includes the GO Healthy brand; New Zealand Health Manufacturing, an Auckland-based manufacturing facility for vitamins minerals and supplements; and the Manuka honey brand Egmont. Nestlé Health Science’s Head of Oceania, Asia, Middle East & Africa region Paul Bruhn said that the acquisition is a strategic fit for Nestlé Health Science. “GO Healthy and Egmont are trusted brands with a track record of strong growth which complement our global portfolio of active lifestyle and health & wellness nutrition brands very well. We also see the opportunity to accelerate growth in the region through the manufacturing facility in Auckland which will enable us to bring new products to local markets faster.” Nestlé New Zealand CEO Jennifer Chappell said that the acquisition

would strengthen Nestlé Health Science’s existing health and nutrition portfolio in New Zealand. “This will strengthen our presence not just in New Zealand, but more broadly across the region, with the GO Healthy brand which is already present in Australia, China, Singapore, South Korea and Vietnam, and the globally-known Egmont brand. This range of strong brands will take us well beyond our traditional food and beverage business and solidify our position in nutrition, health and wellness, while underscoring our commitment to New Zealand.” The Better Health Company’s vitamins, minerals and health supplements factory in Auckland will allow Nestlé Health Science to share and leverage innovation and product development, allowing for new products to be made with regional considerations in mind. Financial details are not being disclosed. The transaction is expected to close in the fourth quarter of 2022. Closing is subject to regulatory approval.

The FMCG Business team endeavours to produce a monthly snapshot of category news and highlights, based on information from participating clients, plus a table of the freshest data available at time of print. If you wish to contribute news for upcoming category reports, please contact trubanowski@intermedianz.co.nz 14

FMCG BUSINESS - JULY 2022

Italian Firelli Hot Sauce Firelli is a hot sauce from Italy – a land famous for its food and delicious fresh and natural ingredients. Handcrafted in Parma from Italian ingredients including Calabrian chilis, roasted red peppers, balsamic vinegar, porcini mushrooms and Italian sea salt. All natural, gluten free, low cholesterol and vegan friendly. Imported and distributed exclusively in NZ by Padrino info@padrino.co.nz 021 029 54171

Goju Goes Glass In a bid to be more environmentally friendly, leading functional juice brand Goju has made the switch from recycled plastic to bespoke glass bottles with sustainable stone paper labels that don’t require removal during the recycling process. Goju takes nature’s highest performing ingredients and packages them in 60ml shots that are easily consumable and convenient for on-the-go kiwis. Available online at Gojushots.com and stocked in New Worlds, health food stores and cafes nationwide.

New Revolutionary Immune Support Formula The Care Co has developed the ultimate formula to support a healthy immune system. Combining optimum quantities of Vitamin C, Vitamin D3, Zinc and Quercetin into a delicious orange flavoured chewable tablet. This supplement has been carefully formulated to provide premium and effective immune support for the whole family. www.thecareco.nz orders@gdpr.co.nz 0800 437 8326

NEW PASCALL x TIP TOP smash hit LUMPS collab BOYSENBERRY RIPPLE is the hottest confectionery flavour and NEW PASCALL LUMPS inspired by TIP TOP BOYSENBERRY RIPPLE are the perfect Kiwi combination. Packed with an explosion of flavour, the much-loved taste of TIP TOP BOYSENBERRY RIPPLE has united with the chewy goodness of PASCALL PINEAPPLE LUMPS for a limitededition mash-up like no other. For more information, please contact: Lucy Smith Acumen on behalf of Pascall New Zealand E: lsmith@acumennz.com M: +64 21 266 8815

Get in quick, Granny Smith is back The world’s best apple juice The Apple Press® known for its apple juice by variety range, is bringing back the crowd favourite Granny Smith for a limited time only. The tartest of them all, this juice tastes just like a fresh Granny Smith apple. Crack one open and get ready to pucker up - it packs a tangy punch! theapplepress.co.nz hello@theapplepress.co.nz 0800 LOVE APPLES FMCG BUSINESS - JULY 2022

BETTER

BABY

PRODUCTS Quality, convenience and natural choices are top of mind for shoppers in the baby category.

“Customers are continuing to look for quality, ease and convenience when they’re making purchase decisions in the baby products category,” says Jenny Andersson, Baby Category Manager at Countdown. “We’ve seen more and more customers moving towards nappy pants instead of open nappies, showing the strong demand for convenient options, and in our own brands we’re already seeing good interest in our recently launched Little Ones Nappy Pants. “We’re also seeing parents continue to look for organic choices in baby food, with healthy and innovative snacks seeing strong growth as parents seek out easy, on-the-go options for their children. We’re very excited to have recently launched our exclusive Macro organic baby food range to help meet the demand in this space,” says Andersson.

Nourished By Nature Earthwise Nourish is a natural New Zealand personal care brand that includes the much-loved Hippo baby care range, explains Georgia Butcher, Assistant Brand Manager – Earthwise. She says: “With growing consumer demand for natural baby care products, Earthwise Nourish provides a natural alternative to maintain baby’s healthy skin, while not costing the earth (planet and pocket).” “Earthwise Nourish Baby care is enhanced with natural ingredients such as Goats Milk that is gentle on sensitive skin. A natural superstar, Goats Milk is great for soothing and moisturising delicate newborn skin without stripping the skin of essential natural oils. The range is dermatologically tested and free from silicones, SLS and parabens.” “Earthwise is committed to continually looking for ways to improve sustainability. The fun and unique bottle is 100% recyclable and can be repurposed as a money box by carefully cutting around the back slot, or used as a bath toy itself,” says Butcher. The Earthwise Nourish baby care 275ml range consists of Bubble Bath, Body Wash, Bedtime Bath and Shampoo & Conditioner 2 in 1, an easy fit for all family bath time routines. Find the full range of Earthwise products at your local supermarket. For more information and orders contact www.Earthwise.co.nz 16

FMCG BUSINESS - JULY 2022

[ feature ] Welcome to the world… CUTE & CO. Newborn CUTE & CO. are proud to announce the arrival of their Newborn nappy. Consumer feedback and wanting to continue the goal to make change time easier for Kiwi parents have led them to complete their nappy range with the long-awaited launch of Newborn nappies. This means parents can have the benefits of Ultra-Dry, Super absorbent nappies from the moment their little cutie first arrives into the world, right up until those last moments of toilet training. In addition to plastic free, plant based wipes CUTE & CO. now offer the complete nappy change package. Both their nappies and wipes are free from nasties and dermatologically tested on sensitive skin. Marketing Manager Michelle Singh explains: “After launching CUTE & CO. nappies just as we went into that very first lockdown in 2020, this is an exciting time to build on the initial success of the brand and introduce newborn nappies, providing Kiwi families with our best nappy yet. “As a small Auckland based team we are able to truly listen to feedback from our consumers and make changes where needed. The launch of CUTE & CO. newborn nappies includes new features that will roll out across the rest of our nappy range soon, with 25% more absorbency* and a new and improved top layer”. For more information visit cuteandco.co.nz or call 0508 268 866. *Compared to CUTE & CO. Gen 1 and 2 nappies

“CUTE & CO. ARE PROUD TO ANNOUNCE THE ARRIVAL OF THEIR NEWBORN NAPPY.” Kalani Teether The new Tommee Tippee Kalani Teether has a smooth head that helps babies in the early stages of teething, soothing sensitive gums. The Kalani Teether has the following features: • Helps relieve the pain of teething – helping soothe and ease baby’s teething troubles • Suitable for all stages of teething - from first teeth through to final molars • Different textured surfaces – provide different types of pain relief • Easy for baby to grasp and hold – wide wings and body shaped for little hands to grasp • Helps speech development – baby learns to become aware of tongue and mouth movements that will help with speech • Distracts from discomfort – this bright, fun character encourages baby to smile and play • Easy clean – dishwasher, steriliser and microwave safe • BPA and BPS free – safe for baby The new Tommee Tippee Kalani Teether has a recommended RRP of $9.99. For further information visit www.tommeetippee. co.nz or phone Jock Schoeller on 021 356657 FMCG BUSINESS - JULY 2022

BISCUITS & CRACKERS Unique local products stand out on shelf. What’s trending in the biscuits and crackers aisles in our supermarkets? We talked to local suppliers to find out what’s driving sales.

Snack and save the planet Upcycled Grain Project (UGP) offer an innovative and indulgent range of Grain Crisps in four flavours – Fig and Cardamom, Orange and Sesame, Raisin and Rosemary and Cranberry and Coconut. They are crispy, crunchy, and packed full of their hero ingredient – rescued spent brewers’ grain from the beer brewing process. Rescuing this grain helps to reduce food waste, with 12,000kg of grain saved so far. “We are saving valuable resources by creating these delicious crisps,” says the team. “Enjoy Grain Crisps on their own, or with a slice of your favourite cheese, and help us save the planet… one snack at a time.” UGP is one of many delicious products from Rutherford & Meyer - a 18

FMCG BUSINESS - JULY 2022

local Wellington business. Stockists include Moore Wilsons, Farro Fresh and selected PAK’nSAVE and New World stores. For more information visit www.rutherfordandmeyer.co.nz For orders contact office@randm.co.nz

[ category insights ] Proper Crackerbread In 2020, Danish founder Line Hart handed over her recipe and rolling pin to Knækbrød/Crackerbread enthusiasts and Proper owners Ned & Mina Smith. Just like their collection of Proper Crisps, the same philosophy of utterly delicious “real food” applies to their Proper Crackerbreads now. “With some recipe tweaking from Mina, we relaunched them as Proper Crackerbreads in Rosemary & Sea Salt, Original, Cumin and Rye with Fennel & Poppy seeds,” explains Duncan Kerr, Commercial Manager Proper Crisps. “Each batch is meticulously crafted by mixing an oat or rye flour dough with our super seeds, which makes one-third of the cracker, and expeller pressed, Canterburygrown High Oleic Sunflower Oil. The dough is pressed to the ideal thickness, then cut into snack-sized rectangles, and oven-baked.” Proper’s Crackerbread uses herbs and spices rather than extracts and combined with no dairy, sugar or yeast, they truly are a great alternative to bread on any party platter. Find the range in selected New Worlds and Countdowns as well as specialty food retailers. “Obsessively dedicated to turning simple ingredients into the most delicious eats is our Proper way,” says Kerr. “The unique and moreish texture and flavours are attracting new customers to crackers as well as growing the average price per pack.” For orders contact sales@propercrisps.co.nz

“PROPER’S CRACKERBREAD USES HERBS AND SPICES RATHER THAN EXTRACTS OR FLAVOURS”

Proper Toppings Deserve Proper Bottoms Proper Crackerbreads, an award-winning premium cracker from the makers of Proper Crisps sales@propercrisps.com

[ category insights ]

“CONSUMERS ARE LOOKING FOR HOMEGROWN BRANDS, AND THEY ARE ALSO LOOKING FOR MORE PLANET-FRIENDLY OPTIONS.” Shopping local with Molly Woppy Molly Woppy has been baking delicious, handmade, premium cookies in Auckland for the last 20 years. They are 100% NZ made, of which they are incredibly proud. Their cookies are crammed full of the ‘goodies’ - real chunky chocolate, chewy dates, locally sourced popcorn ... the ingredients that they put into their cookies makes them too good to resist. One bite into a Molly Woppy cookie, and you can taste the love, care and passion that went into it. BISCUITS AND CRACKERS Dollars (000s)

Dollars Growth % YA

Total Biscuits

$486,457

4.2%

Chocolate Biscuits

$96,252

6.5%

Crackers

$76,983

0.9%

$63,006

4.0%

Plain Biscuits

$52,516

5.2%

Rice Crackers & Cakes

$50,810

2.4%

Kids Biscuits*

$49,288

12.0%

Flavoured Snacks

$40,955

-0.4%

Crispbread*

$29,282

4.4%

Cream & Fancy Biscuits

$22,156

2.9%

Seasonal Biscuits & Crackers

$5,211

-5.5%

* denotes value AND unit growth > +2% Source : IRI Market Edge Grocery MAT to 05/06/22 (Selected segments)

“Since the pandemic began, we have seen a growing trend for ‘shop local’. Consumers are looking for homegrown brands, and they are also looking for more planet-friendly options. Plantbased food popularity is rising, with consumers wanting to make better choices for the planet when shopping. Climate change is a hot topic, and people realise that even if you are not all out vegan, a small change within your diet can help make a difference,” says Director Hayley Molloy. The recently released plant-based range of cookies from Molly Woppy embodies their trademark of Love at First Bite®. The Dark Chocolate Caramel Popcorn cookie recently won an award in the 2022 Outstanding New Zealand Food Producer Awards. It was the only plant-based cookie that won, and the team are so proud of it. “Customers often tell us that they grew up eating our gingerbread men, and our cookies give them a warm feeling of nostalgia. After all the lockdowns we’ve had to go through, customers love a product that reminds them of their childhood. I can see an upward rise in consumers wanting products that give them that,” says Marketing Executive Melanie Layton. Contact info@mollywoppy.co.nz or call 09 828 6095. Find out more about Molly Woppy at www.mollywoppy.co.nz

FMCG BUSINESS - JULY 2022

[ cover story ]

WEET-BIX™

STAT ATTACK™ IS BACK! With the first All Blacks home test series in two years, Weet-BixTM is bringing back its annual Stat AttackTM collectors’ cards.

“THERE ARE 34 UNIQUE ALL BLACK’S CARDS TO COLLECT AND STAT ATTACKTM IS EXTRA SPECIAL THIS YEAR WITH 5000 LIMITED EDITION GOLD CARDS TO BE FOUND IN WEET-BIXTM PACKS”

SanitariumTM has been sponsoring the All Blacks since 1999 and bringing Stat AttackTM into the homes of New Zealanders since 2019. Stat AttackTM was created to inspire rugby fans back into the breakfast aisle to collect their cards and get to know their favourite players! Has Reiko Ioane or Richie Mo’unga crossed the line more times? Is Brodie Retallick taller than Sam Whitelock? How many Weet-BixTM does your favourite All Black eat? Get your cards in Weet-BixTM 1.2kg and 750g packs today and start playing Stat AttackTM with your friends and whānau – it’s a simple, fun game, and the better you know your All Blacks stats the more likely you are to win! There are 34 unique All Black’s cards to collect and Stat AttackTM is extra special this year with 5000 Limited Edition Gold Cards to be

found in Weet-BixTM packs. There are also five special Legends Cards and an Ian Foster Coach Card. Available in specially marked packs until the end of October, this is the only breakfast partnership with the All Blacks as well as the only official All Blacks collectors’ card available each year – as seen on the cover of this issue. FMCG BUSINESS - JULY 2022

[ profile ]

COPPER KETTLE ARTISAN SERIES NEW FLAVOUR!

SUNBITES GRAIN WAVES NEW FLAVOUR!

Copper Kettle Artisan Series chips are now available in a brand-new flavour, Smoky Barbecue Pulled Pork. This unique Copper Kettle Artisan Series flavour aims to address a gap in the New Zealand market due to a growing consumer need for locally produced, premium craft potato chips that gives them an elevated sensorial experience. Copper Kettle Artisan Series chips are made from carefully selected local New Zealand potatoes, which are slowly cooked in small batches. This process gives them unbeatable taste, a satisfying crunch, and deliciously unique shapes. With no two chips the same, you’ll find that every one of these locally made Copper Kettle Artisan Series chips are crafted to perfect imperfection. This launch will be supported by digital and social media advertising from 1st of August communicating the ultimate flavour and “imperfectly” perfect craft to the New Zealand consumers. Order yours today from Bluebird Foods. If you are a new customer, please reach out to us on 0800 652 583.

Sunbites Grain Waves multigrain chips are now available in an exciting brandnew Sweet Chilli flavour, broadening the appeal of the range to people looking for ‘better for you’ snack alternatives. Sunbites Grain Waves are snacks you can feel good about eating because they: • Are made from more than 65% wholegrain • Have 30% less fat than regular potato chips (compared to Bluebird Originals potato chips) • Are made with natural colours & flavours • Have at least a 3.5 Health Star Rating • Are proudly made in New Zealand Look out for the new flavour full of wholegrain goodness and great taste, expected to launch on the 11th of July. Order yours today from Bluebird Foods. If you are a new customer, reach out to us at 0800 652 583.

PROUDLY MADE IN NEW ZEALAND

[ good business ]

BRAND NEW METRO STORE FOR HERNE BAY

Countdown’s new Metro store in Herne Bay

Herne Bay locals now have a fresh, new grocery shopping destination on their doorstep, with the opening of Countdown’s fourth Metro store on the corner of Kelmarna Ave and Jervois Road in Auckland. The 1,600m2 store has been designed to suit the needs of the local community and has also created 65 new jobs, with around half the team living within walking, cycling or scootering distance of their new workplace. Countdown’s Director of Property, Matt Grainger, says the store’s city-fringe location and proximity to key public transport routes made it the ideal location for a Metro store. “Herne Bay has had noticeably strong growth over the last couple of years, with an increasing number of new apartment buildings and commercial developments going up in the area. We’ve also seen a shift in how our local customers are shopping, with many in city-fringe communities making smaller, more frequent shops and looking for convenient, quick to prepare meal options.” “These changes to the area and customer

shopping habits have been a key influence on the design and range we have on offer at Metro Herne Bay. We’ve put together a highly curated offering with easy and delicious options top-of-mind in our planning,” says Grainger. While Metro Herne Bay still has plenty of pantry staples available for top up shops and simple midweek dinners, there is a focus on quick eating options including a premium range of products like barista-made coffee, ready-to-go meals, fresh-made sandwiches, salads, health-focussed snack options, take-home dinners and fresh pizzas made in store. The store also has a number of sustainability features including electronic shelf labels to reduce paper use, bike racks for customers and team, a transcritical refrigeration system, and doors on fridges to reduce energy use. To help reduce food waste, Metro Herne Bay is also partnering with The Salvation Army and Fair Food to divert food that can’t be sold but is still good enough to eat, to Kiwis in need. Metro Herne Bay will The store offers barista-made coffee, be open from 7am - 10pm, ready-to-go meals and fresh sandwiches. 7 days a week. FMCG BUSINESS - JULY 2022

[ good business ]

FRESH DISTRIBUTION CENTRE FOR COUNTDOWN IN CHRISTCHURCH Countdown has announced plans for a new, $99m, state-of-the-art fresh distribution centre in Rolleston, Canterbury. The 11,000sqm development will service stores across the South Island and transform how Countdown moves fresh produce from local growers to its customers. The Christchurch DC is expected to open in early 2024 and Countdown will be recruiting a team of 55 to become fresh produce experts. Countdown’s Director of Property, Matt Grainger says that the investment in the new temperature-controlled DC is critical to ensuring South Island customers see superior, locally-grown produce on shelves that’s as fresh as it was when it left the orchard, farm or packhouse. “The quality of the fruit and vegetables available in our stores is hugely important to our customers and likewise, our passionate growers across Aotearoa work hard to produce excellent, nutritious food for Kiwis. It’s our job to bring them together. “With this purpose-built development, we’re investing in new technology and cutting-edge design to streamline the supply chain. Our growers can take pride in what Kiwis see on the shelves with their produce arriving to store exactly how they intended,” says Grainger. Cool chain integrity has been the driving factor of the new distribution centre’s design with produce arriving on cooled trucks into a refrigerated inbound tunnel before being quickly moved into one of the varied temperature-controlled zones or ripening rooms.

More refrigerated trucks will mean fruit and vegetables are kept at the right temperature at every point through the supply chain to stores across the South Island. Grainger explains that this process will give customers the benefit of fresher produce and will dramatically cut down spoilage and prevent produce from going to waste. The new facility itself will also be kinder to the planet with solar power, rainwater harvesting and low energy-use condensers throughout. The build has been designed to strict Green Star standards in keeping with Countdown’s goal of all new buildings receiving a 4 Green Star rating or higher, which will be raised to a 5 Green Star rating on all new builds by 2025.

[ profile ]

AVOCADO POWDER: SUPERFOOD INGREDIENT ALTERNATIVE TO OIL & BUTTER Users of plant-based oils are facing procurement and cost challenges, particularly as the war in Ukraine (responsible for nearly half of the world’s sunflower oil production) has disrupted important supply chains. Food companies are looking for solutions that answer demand for ethically produced, healthy fats. New Zealand company OVĀVO is harnessing the mainstream popularity of fresh avocados, offering a stable and scalable freeze-dried powder ingredient for food & beverage manufacturers, looking to develop better performing products with a point of difference. OVĀVO powder is made from ‘process grade’ avocados – those that are too small or not pretty enough for retail sale – which accounts for around 10% of all industry grown fruit. Perfectly delicious avocados that should not be going to waste. With OVĀVO’s high fat content (70%), predominately healthy 24

FMCG BUSINESS - JULY 2022

monosaturated fats, the team has been busy validating avocado powder as commercially viable, functionally superior substitute to oil and/or butter across a wide range of different food & beverage applications. From cookies to muffins, sauces and dips, snack bars, cereals, beverages and desserts, avocado powder is proving to be a product developers dream. It’s easy to weigh out vs oils, which can vary significantly in density (and quality!); has lower water activity, is less prone to oxidative stress and chemical changes under high temperature environments; has superior health and satiety benefits from the healthy fats, fibre, protein and vitamin content; and requires low per serve dosage to give that creamy texture and mouthfeel avocados are renowned for. To find out more and request a sample, visit https://ovavo.nz/, or contact andrew@ovavo.nz, +64 21 02627472.

[ good business ]

FOODSTUFFS OPENS MORE SOCIAL SUPERMARKETS

Foodstuffs North Island CEO Chris Quin and Te Whare Ruruhau o Meri Kaihautu DeeAnn Wolferstan at the newly opened Te Hiku Pātaka in Kaitaia.

Foodstuffs North Island and Te Kahu Oranga Whānau have opened the doors at New Zealand’s first Māori-led social supermarket, Te Hiku Pātaka in Kaitaia recently. An innovative new way to get food where it’s needed most is also coming to Tokoroa, with Buttabean Motivation (BBM) and Foodstuffs North Island partnering to open a ‘social supermarket’ this August. The social supermarket will be focused on providing food support with dignity, by allowing people who are experiencing food insecurity to choose what they need for themselves in a supermarket-style environment – rather than providing people with a pre-filled food parcel that might not meet their specific needs. “It’s about giving people what they need to provide for themselves and their families through tough times, without taking away any of their dignity,” says David Letele of Buttabean Motivation. “No one should feel ashamed to be getting food support.” “The idea is that this will be a place that provides more than just emergency food access – it’s a place where people can connect with a wide range of support services to help make sure that one day, they don’t need the social supermarket anymore.” “We decided to bring this initiative to Tokoroa because we have an existing BBM group down here, and through that have learned a lot about what the community needs,” says Letele. This will be Foodstuffs’ third social supermarket partnership, following the success of the year-old Wellington City Mission Social Supermarket and the recently opened Te Hiku Pātaka in Kaitaia. The partnership is part of Foodstuffs’ pledge to be Here for NZ, helping to ensure all New Zealanders have access to healthy affordable food and supporting local communities to thrive.

Foodstuffs North Island Head of Membership Experience Willa Hand says that partnering with BBM on this initiative in Tokoroa was a “no brainer”. “We’ve had a close relationship with BBM for some time now and have supported their Foodshare operations in South Auckland since the beginning of the pandemic. When they told us about their plans to open another Foodshare in Tokoroa, it made total sense that we would throw our support behind it and help them set it up as a social supermarket.” Since the opening of the Wellington City Mission Social Supermarket in March 2021, Hand says the Foodstuffs team have learned a lot about what makes these initiatives work. “What really makes a difference is having strong local leadership who connect deeply with people in their community. That’s why each of our social supermarket initiatives so far has taken a slightly different approach – rather than setting up a cookie-cutter offering in every town, we work closely with the community partners to set up something that is uniquely suited to their needs.” Letele says: “Having Foodstuffs on board means we get their retail expertise and support on all the logistics of setting up a supermarket, training a team to run it, and getting processes sorted to make sure there’s always stock on shelf when people need it. And we get to pair that with our passion for the community to create something that will meaningfully impact the lives of people doing it tough in Tokoroa.” Foodstuffs North Island, the 100% New Zealand owned and operated co-operative with members running PAK’nSAVE, New World and Four Square stores, plans to roll out its social supermarket initiatives to more communities in the year ahead. Discussions are already underway with community partners in a number of other regions to find solutions that are right for them and their local communities. FMCG BUSINESS - JULY 2022

[ tech ]

SEE YOU LATER, PAPER Automation. It’s a becoming a hot topic. But what does it mean? In the world of FMCG, it means hundreds, even thousands of pieces of paper price-tickets spared every week. Hours of staff time reclaimed from printing those pieces of paper. Putting them up. Taking them down. Every day. Every week. “Our Electronic Shelf Labels (ESLs) have an average battery life of ten years*,” explains Sales Manager Phil Gaze. “Designed in Sweden under a multi-million-euro R&D program, the Pricer ESL system automates pricing and promo changes at the shelf, synching with your POS and ERP systems for a perfect price match every time.” Not just a paper replacement, ESLs can be employed for a multitude of operational and customer engagement use cases too – from Click & Collect, to NFC and QR code redirects, to replenishment, to selfcalibrating product locator maps, and more! With rising inflation and ongoing supply chain issues, retailers are continually looking to innovative technologies to increase efficiency and keep costs down. Recently, some ESL existing users have found this even more relevant as they face the challenge of recruiting suitable staff. Automating existing processes are an obvious choice in this kind of environment.

“ELECTRONIC SHELF LABELS CAN BE USED FOR A MULTITUDE OF OPERATIONAL AND CUSTOMER ENGAGEMENT FUNCTIONS” So why worry about manual shelf-price management any longer? Surely your staff have better things to do. For more information, contact NZESL today, call 0800 469 375 or email sales@nzesl.co.nz *Average lifespan of “SmartTag Power HDM Red” ESL over a normal distribution curve, assuming 30 mins of communication and 120 mins flashing per day

[ profile ]

ENERGIZER, MAKERS OF THE WORLDS LONGEST LASTING AA BATTERY Get the most from your high-tech devices with the reliable power of the world’s longest-lasting AA battery – Energizer Ultimate Lithium AA. Stock up on AA lithium batteries for lights, smart home devices and surveillance systems, as well as batteries for cameras, clocks and remotes. This AA battery pack is also a great choice if you need long-lasting batteries for doorbells. Energizer Ultimate Lithium AA batteries hold power for up to 20 years while in storage, so they’re ready when you are. Each battery is guaranteed leak-proof, based on standard use. And these Energizer AA batteries perform in extreme temperatures – from -40°C to 60°C – for power when you need it most. The Energizer Ultimate Lithium range also includes AAA batteries and 9V 26

FMCG BUSINESS - JULY 2022

batteries, so it’s easy to find reliable power in the size you need. For rechargeable batteries, search for Energizer Recharge – ideal for frequently-used devices. Since creating the world’s original consumer battery in 1896, Energizer has led the charge in industry innovation with a proud history of firsts, including the world’s first AA lithium battery. The brand brings this forward thinking to environmental initiatives too, developing the first ever rechargeable battery system in 1958 and introducing the first zero-added mercury battery in 1989. Energizer Recharge batteries were also the first rechargeable to contain recycled batteries content. For more information and orders contact https://energizer.asia/ Newzealand/

one week.

ten years*

call 0800 469 375 email sales@nzesl.co.nz

*Average lifespan of “SmartTag Power HDM Red” ESL over a normal distribution curve, assuming 30 mins of communication and 120 mins flashing per day

SUPERCHARGE SUCCESS

WITH NEW TECH

Is your business adopting new technologies, automating timeconsuming processes, and integrating smart e-commerce strategies to supercharge success? We talked to some of the experts in the field to find out what’s new and trending right now.

Payment happens automatically. You’ll see a success screen on your phone and get a receipt by email.

Pay by plate

Did you know that you can pay by app, or simply with your number plate, at Z petrol stations around New Zealand? You can use Z App to pay for fuel at any Z nationwide. Drive in, open your app and use your pre-set details to fuel up. Simple. Best of all, you can use or stack your Pumped discounts, pay with Sharetank or use your Z Business card to maximise your savings.

No wallet, no worries! Set up once and you’re good to go. Pay by plate is available at more than 60 Z petrol stations across New Zealand. The cameras at the Z station will read your number plate and unlock the pump so that all you need to do is fuel up. No need to dig around for your phone, no buttons to push, and no cards to swipe. With pay by plate you can use or stack your Pumped discounts, pay with Sharetank or use your Z Business card to make the most of your savings.

Step one

Pull into any lane at Z, open Z App and look for the ‘Unlock pump’ button.

Step two

Select the pump number and tap ‘Unlock’. Wait a few seconds to see ‘We are unlocking pump X’, then ‘Success! Pump x is now unlocked’ on your phone. That’s how you know you can fill up.

Wait a few seconds for ‘Kia Ora’ on the pump screen and start fuelling.

Pay by app or plate

Step three Start fuelling and when you’re done, hang up the nozzle and go.

“YOU CAN PAY BY APP, OR SIMPLY WITH YOUR NUMBER PLATE, AT Z PETROL STATIONS AROUND NEW ZEALAND” 28

FMCG BUSINESS - JULY 2022

Step three When you’re done, hang up the nozzle and go. Payment happens automatically. You’ll see a success screen on the pump and get a receipt by email. If you’ve got a motorbike, Z recommends you use pay in app so you don’t have to worry about any number plate issues. Both pay by plate and pay in app are available with Z Business. Just register your Z Business card, and the transactions will appear on the account holder’s monthly invoice. Ask permission if that’s not you! If you sell your vehicle, you’ll need to remove that number plate from your account on Z App. Deleting Z App WILL NOT deactivate your account and you will remain responsible for any charges associated with the vehicles you have registered in your account.

[ feature ] Scale up your offering with Elocker Elocker is New Zealand’s leading provider of Click and Collect parcel and refrigerated grocery lockers. They provide their clients’ customers with a convenient, contactless, and faster collection of online grocery or parcel shopping. Elocker’s intelligent Click and Collect lockers are ideal for retailers looking to scale up their pick and pack offering, automate manual pick-up programmes such as a store or curb-side pickup, or extend their footprint with remote pick-up points. “The latter option is becoming particularly popular as finding green sites for new stores is difficult and expensive. Our lockers become a ‘pop-up’ extension of a retailer’s offer,” explains Director Jason Linnell. Elocker’s electronic lockers help retailers transact faster, reduce queue times, and enable a 24/7 operation without increasing overhead infrastructure. They also allow retail customers to collect their essentials — groceries, parcels, medications - when it suits their busy lives. Lockers are entirely self-service as well. They are well lit, spacious, have CCTV options and are secure, making it convenient for customers to retrieve their purchases anytime. Integration with existing e-commerce systems is simple as Elocker’s software has been developed, used and evolved over 12-years of global use. This experience ensures your IT team and end-user customers have a seamless, accurate and fast experience. All of Elocker’s clients are supported 24/7 by a New Zealand-based team based in Auckland.

There is also a range of financial options to own, lease or discuss installing click-and-collect systems with zero capital investment from the retailer. Elocker owns the lockers for the last option, and any costs for the retailer are volume based – a user pays model. “With consumers more conscious of their health during COVID and increasingly time-poor with work and life demands, click-and-collect technology provides sound answers to your customer’s questions,” says Linnell.

Kids in the car? Easy. Save time unpacking the kids to pack your shopping. Drive up to Elocker’s Click & Collect lockers, enter a PIN and grab your goods. All within site of the little joys in your life. Discover how to help your customers at elocker.co.nz

Keep it Chilled with Elocker Click & Collect Electronic Lockers

elocker.co.nz

[ FGC ]

BUSY YEAR FOR FGC AND INDUSTRY MEMBERS As we wait to see how two of the workstreams from the Commerce Commission’s market study report play out – the legislation preventing restrictive covenants, and the supermarket Code of Conduct – it’s business as usual across the industry.

Looking at supplier costs

Katherine Rich Chief Executive NZ Food & Grocery Council www.fgc.org.nz

food& grocery COUNCIL NEW ZEALAND

Following the recent rise in grocery prices (the latest up 7.4% in the year to May) and recognising supplier cost pressures are the most significant in a generation, the Food & Grocery Council decided to identify some of the factors contributing to supplier costs. So, we collaborated with grocery data analysts IRI on a Cost Benchmarking survey of members. This ‘first of its kind’ survey will be a measurement to quantify the difficulties the industry has faced in recent times with rising costs of ingredients and other factors, and supply chain challenges such as more than 600% increases in shipping costs. Understanding how much suppliers have been disrupted by external factors will not only give comfort but also justify the measures needed to sustain business. Members will be able to see how their situation compares to the industry as a whole, and obtain a broader context of the challenges and the strategies and tactics being used to get through. The results are expected to be announced publicly soon. I thank members for taking the time to contribute to it.

Sustainability As New Zealand works towards a circular economy, our Sustainability Committee is doing work across a variety of workstreams. • In partnership with The Packaging Forum, we’re working to identify global best practice plastic processing so we can make New Zealand one of

the best countries for plastic recycling. We’ll soon be releasing an update on the amount of plastic packaging consumed by our members. • We’ve signed an MOU with the Australian Packaging Covenant to work on the implementation of the Australasian Recycling Label and its adoption in New Zealand. This is a big step forward for recycling labelling to give clear messages to consumers. • We’re working with policymakers on a container return scheme. We have expressed concerns the proposed design will be costly and the cost-ofliving impact will not deliver the desired outcomes. The proposed refund of 20 cents, when added to the running costs of between 8.5-12c per container, would result in costs of around 30 cents per container, making the cost-of-living impact significant. We support a 10c deposit, which is aligned with Australia and will still meet objectives but at a lower impact on the economy, consumers and industry. • We’re working on standardising kerbside collections. Our metal packaging sub-committee has assessed that if metal bottle tops and lids, household aerosols, and aluminium foil and trays are not collected, around 9000 tonnes of metal will be sent to landfill and an estimated export value of $3.4m lost.

FGC Constitution refresh We have commissioned former FGC CEO Brenda Cutress to lead work on a constitutional refresh. This follows changes in the law, and is a great chance for members to have a say about their organisation.

Annual conference Registrations are open for our annual conference in Queenstown on 2-4 November – our first in-person conference since 2019. Our speakers include Dr Ceri Evans, a psychiatrist who helps businesses and teams perform under pressure; Theresa Gattung, a leading business personality and former CEO of Telecom; Cam Calkoen, a cerebral palsy sufferer who dreamed big and is now a globally renowned inspirational speaker.

Grocery Code of Conduct

Supply chain challenges include increases in shipping costs.

FMCG BUSINESS - JULY 2022

Regarding the Grocery Code of Conduct, FGC has attended nine meetings so far with officials, retailers and other groups, and can report excellent progress. A public policy document will be published soon so everyone in the industry can have a say. This is a great opportunity to re-shape the supplier-retailer relationship.

[ legal advice ]

BUSINESS CONTRACTS IN A COVID WORLD In the commercial world there is always change. However, following the COVID-19 pandemic, the rate of change has increased dramatically, and the changes are material to the way business is run. Most business owners will be familiar with the issues. We are now in an inflationary environment, interest rates are increasing and there are serious supply chain issues. These issues need to be factored into commercial contracts. A brief summary of some matters to consider are below.

Customer contracts and terms of trade Mechanisms must be included to account for: • Delays in sourcing raw materials. • Delays due to staff illness. • Ability to pass on costs for an increase in cost of raw materials. • Quotes valid for shorter periods of time. • The right to charge for storage. This is relevant for suppliers where delays in projects mean that delivery isn’t required on the requested date and therefore finished product must be stored by the supplier pending delivery. • The right to delay performance or terminate contracts in certain circumstances. Businesses usually can’t rely on their old contracts to adequately deal with these issues. They need to be updated.

Inflation Rising inflation needs to be factored into interest rates. Factors to consider include: • Default interest rates in contracts may need to be higher than in recent times. • To account for inflation, some contracts include a Consumer Price Index adjustment to pricing. • Private lenders may want loans indexed to a bank floating rate rather than staying fixed for a long period of time.

Leasing By now, most landlords and tenants are aware of the standard provisions in the Auckland District Law Society Deed of Lease relating to rent reduction in the circumstances where a tenant is unable to access its premises. Many new leases now include more detailed clauses specifying exactly how much a rent reduction will be and for how long in the event the premises can’t be accessed due to COVID-19 restrictions.

Material adverse change When buying a business, or shares in a company, it is worth considering the inclusion of a material adverse change clause. This clause will give the purchaser the ability to terminate the deal before completion if the business changes for the worse. This can be useful with the current market uncertainties.

Recruitment and employment Unemployment rates are low. With the borders opening up, many talented staff are now heading overseas to more attractive employment offers. Employers need to ensure that all initial employment documentation (including the employment agreement and staff handbook) are compliant and up to date. First impressions count and it is imperative that these documents are professional, robust and refer to the suite of benefits being offered by the employer – not just the remuneration. Employment agreements should also be updated to include a business interruptions clause and restraints of trade that can be enforced. The pandemic has forced many businesses to consider flexible working – and many potential employees will overlook businesses who do not offer this benefit. All businesses offering flexible or hybrid working should include the same in a flexible working policy. Worksafe investigations into health and safety practices are on the rise; it is imperative that businesses put in place a health and safety policy. In summary, following the onset of the COVID-19 pandemic, many aspects of the way business is conducted have evolved. Businesses must adapt their operations and commercial contacts to keep up with these changes or risk being left with serious financial exposure. For further Commercial Law advice, get in touch with Jeremy Parsons or Bronwen Newcombe and the Commercial Law team on 09 883 4420

Jeremy Parsons and Bronwen Newcombe Directors Davenports Law www.davenportslaw.co.nz

FMCG BUSINESS - JULY 2022

[ innovation ]

NUTRITIOUS PLANT-BASED PRODUCTS MADE IN NZ This month’s finalist in the FMCG Business Product of the Year awards is a range of plantbased, vegan sausages from pl*nt, which is proudly made in New Zealand. The plant-based craze is flourishing and these convenient products are right on trend. They have also just been awarded several accolades at the annual Vegan Sausage Awards (see page 33 for more information). Plan*t Sage and Onion Sausages are old school re-imagined – these plant-based bangers complete with clever casings are packed with goodness and ready to deliver a sage and onion sensation. Plan*t Spicy Chorizo Sausages are made with smoked paprika, garlic, thyme and a touch of heat – perfect in a burrito or sliced up for a vegetarian pizza topping! “Our foods are delicious, nutritious, plant-based protein, made in New Zealand using thoughtfully sourced, natural ingredients. Our food empowers people wanting to better nourish themselves and also nurture the planet. plan*t is rethinking how we eat,” says the team. “plan*t provides an easy, tasty, plant-based and protein rich alternative for consumers enabling conscious choice without compromise. We believe we each play a role in creating our planets future and ours is to reimagine sustainable nutrition. “We are committed to sourcing and producing more sustainability from field-to-plate. Our journey helps define our choices from our

“PLAN*T PROVIDES AN EASY, TASTY, PLANT-BASED AND PROTEIN RICH ALTERNATIVE FOR CONSUMERS” ingredients to how our products are produced and packaged,” says the pl*nt team. For more information visit https://www.plan-t.earth/

UCT OF THE OD YE PR A

Do you have a Hero product that stands out from the crowd?

•

•F M C

FMCG BUSINESS PRODUCT OF THE YEAR If there’s a tasty tastebud teaser, NPD rockstar, or best seller

‘Product Of The Year’ - we’d love to hear from you!

PRODUCT OF THE YEAR

•F M C

•

in your portfolio that deserves to be crowned We’ll showcase some of the finalists in upcoming issues and reveal the FMCG Business Product of the Year later in 2022.

UCT OF THE OD YE PR A

To find out more on how to enter please email: trubanowski@intermedianz.co.nz 32

FMCG BUSINESS - JULY 2022

[ events ]

BEST VEGAN SAUSSIES REVEALED The results of the 4th annual Vegan Sausage Awards with vegan celebrity judge Mike McRoberts are in. This year’s Supreme Winner was Plan*t Sage and Onion, which McRoberts noted “had an edge, a level of sophistication. It can be eaten in many different ways: Breakfast, BBQ etc. The sage flavour and the sweetness of onion makes it a joy!” It’s no wonder that New Zealand is 4th in the world for Google search results about vegan, when there are so many great vegan products to be found in the supermarket. This year’s sausage winners are no exception to the rule, with many of the winners to be found in the local shops in the chiller sections. Supermarkets continue to report increased sales of plantbased food products. This year’s judges were Aaron Pucci, Food and Beverage Industry award judge, Jasbir Kaur, President of NZ Chef Association, Auckland, Augustine Kopa, Pasifika Cookalong Chef and TV news anchor Mike McRoberts. They were delighted with the array of offerings for the Awards and after evaluating the 40 entries the following winners were revealed.

Breakfast • Plan*t - Sage and Onion Judges said: “Good flavour of sage and texture for breakfast.” • Runner up: Plan*t - Spicy Chorizo Judges said: “Good colour but could be stronger. Good looking with caramelisation of casing gives a wow factor. Paprika flavours well with baked beans. Good level of spice for breakfast.”

Banger • Plan*t - Sage and Onion Judges said: “Captures sage flavour and sweetness. Onion coming through great in places. Good caramelisation of skin when cooked. Good texture when uncooked.” • Runner up: Plan*t - Spicy Chorizo Judges said: “Good casing, texture, consistency, flavour of paprika. Could have more red colour.”

Pl*nt took out several awards for their sausages.

Hotdog • Bean Supreme - Classic Hot Dog Judges said: “Good flavour and colour. It outdid the traditional hot dog. Had an edge.” • Runner up: Howler Hot Dogs - Mini Hot Dogs Judges said: “Great for a kids’ party. Good size! Meat eaters would never know!”

Sausage Roll First equal: • Richoux Patisserie - Vegan Sausage Roll • Goodtime Pie - Chorizo Sausage Roll Judges said: “Both did an amazing job and were a very close comparison. Great texture and flavour to both. Pastry was good, brilliant appearance.”

Speciality • Grater Goods - Pepperoni Judges said: “Good fennel flavour, good pepperoni, chilli and texture.” • Runner up: Vegetarian Butcher - Spicy Italian Judges said: “Good intensity, not chewy, not too salty. Balanced seasoning. Enough chilli to keep it interesting.”

Chorizo

This year’s judges were Aaron Pucci, Food and Beverage Industry award judge, Jasbir Kaur, President of NZ Chef Association, Auckland, Augustine Kopa, Pasifika Cookalong Chef and vegan news anchor Mike McRoberts.

• Plan*t - Chorizo Judges said: “A good level of spice, attractive colour, nice level of paprika. A level of sophistication. Good oilyness.” • Runner up: The Vegetarian Butcher - Chorizo Judges said: “Hearty chorizo, with good bite. Great flavours and punch. Flavour changes with cooking.” FMCG BUSINESS - JULY 2022

[ events ]

CHRISTCHURCH HOSTS PRIDE IN PRINT AWARDS

MCs Justine Smith and Jason Gunn

Waitoa’s award-winning food wrap

Te Pae Christchurch Convention Centre played host to the premier event on the print industry calendar last month, when the Pride In Print Awards returned to the Garden City for the first time in five years. The fast-paced evening was energetically MCed by the riffing Justine Smith and Jason Gunn - bringing the house down when announcing 17 consecutive Gold Medals for Rapid Labels and breaking into an impromptu horse racing call. The organisers were extremely happy with the event, which was attended by about 400 enthusiastic industry delegates. Notable winners included: • Supreme Award – Logick Print (fourth time winner) • BJ Ball Papers Apprentice of the Year – Kosema Fuiono • Trainer of the Year – Mandy Nilsson, Blue Star Constellation (runnerup Phil Norvill, ACI Screen & Print) • Training Company of the Year – Polymer Systems International (runner-up ACI Screen & Print) • Business Award for Sustainability – Soar Communications Group • 100 Gold Medals – Rapid Labels (joining APC Innovate, Blue Star Wellington and Ovato NZ)

Sealed Air “smoked” it, with Waitoa wrap A high-quality example of print work, created with sustainability at the fore, has seen Sealed Air Hamilton claim the prestigious Industry Development and Creativity Category at this year’s Pride In Print Awards. The “Waitoa Applewood Smoked Chicken” food wrap is a product of 34

FMCG BUSINESS - JULY 2022

Supreme Award winners - the Logick Print team

Te Pae Christchurch Convention Centre played host to the event.

Sealed Air Hamilton’s 2018 global environmental pledge, noted judges. “A clean and very well-executed print, this flexographic job has innovatively used a 70% post-consumer recycled PET substrate that has FDA food compliance, with the final product achieving 91% total recycled content,” they said. Sealed Air’s Damion Robinson said the wrap marked the commercial rollout of the Waitoa brand refresh and highlighted the Carbon Zero delivery to market of its poultry offer. “The print quality and ease of delivery for such an important brand refresh in the time slot given was impressive,” he said. “Maintaining the Carbon Zero credentials is critical to the brand integrity. As the consumer continues to be overcome by so many sustainability aspects to their lives, Carbon Zero is tangible, and the packaging supports this effectively.” “In addition to delivering brand credibility to Waitoa’s new sustainability drive, the award win also provided recognition to the environmental endeavours of Sealed Air and the overall SEE Corporation,” said Robinson. “Using recycled content input materials requires a lot of research, trials, review and collaboration of various teams, so that the final product exceeds the buyers’ and ultimately the consumers’ expectations – all the while being completely certified food safe. “Our integration of FDA Food Law Approved for Direct Food Contact recycled content resin supports SEE Corporation’s drive to support circulatory of post-consumer use of food packaging.”

Are you looking to elevate your FMCG brand through impressive marketing?

DON’T MISS IT. Stay ahead of the game in NZ’s fast-moving grocery and retail sectors at the

MARKETING SUMMIT Ellerslie Racecourse, Auckland

Tickets on sale now THURSDAY 1 SEPTEMBER 2022 Ellerslie Events Centre Auckland www.fmcgsummit.co.nz

To book your table visit: grocerycharityball.org “Who in the world am I? Ah, that’s the great puzzle.” Lewis Carroll PROUDLY SUPPORTING

OUT & ABOUT

Food yed an exclusive Raglan Animal Sanctuary enjo Pigs at the Paws Awhile day. ring ntee volu ’s team RFC yoghurt lunch during the

Co (RFC) coconut

Robin Oakley at Oakley’s Premium Fresh Vegetables, where 564 solar panels now power their Southbridge post-harvest site in Canterbury.

SNAP AND

WIN!

(L to R) Eastpack CEO Hamish Simson, Minister Jan Tinetti, MP Angie-Warren Clark, and Minister Dr Ayesha Verall at Eastpack in Te Puke, where Zespri kiwifruit are graded, sorted and packed for export.

cue organis largest food res New Zealand’s ar. ye is th n tio of opera

ation, KiwiHa

rvest, is celeb

rating 10 year

Has your team moved to new premises, or been part of a fun event, great harvest, or promotional activity? Send us your favourite snapshots to be in to win three Whittaker’s favourites! Whittaker’s 72% Dark Ghana is crafted using the finest Ghanaian cocoa beans, batch-roasted to create a beautifully bitter dark chocolate. Also crafted from Ghana’s finest cocoa, Whittaker’s 33% Cocoa Creamy Milk Chocolate is refined with their Swiss 5 Roll Refiner for utter smoothness. Whittaker’s Caramelised White Chocolate Blondie is a natural blend of toasted caramel and milk flavours with a smooth buttery finish.!

Just email your high res image with a caption to trubanowski@intermedianz.co.nz FMCG BUSINESS - JULY 2022

[ convenience & impulse retailing ]

Z ENERGY BRINGS BACK GOOD IN THE HOOD CAMPAIGN

Z Energy (Z) has announced the return of its flagship community program ‘Good in the Hood,’ which will give $1m to local charities and community groups across Aotearoa New Zealand this year. Andy Baird, General Manager of Retail, Z, is calling for charitable groups who are working to make a significant contribution to the health and wellbeing of their local community to apply to be involved. “The program has given away almost $8m to thousands of local charities and organisations doing great things in their local neighborhoods since 2013. This year we want to support even more groups with another $1m. “As New Zealand continues to recover from the impacts of COVID-19, we recognise now more than ever the need to support those groups working hard to support and better our communities. Our Good in the Hood initiative allows Z to give back to all the communities in which we live and operate in across Aotearoa,” says Baird. The charities and community groups selected through the program are varied in what they are working to achieve, from supporting our vulnerable communities or volunteers, to taking care of our environment. Through Good in the Hood, each of Z’s 193 service stations will choose four different organisations to support, giving away a total of $4,000 at every site. Customers who shop in-store are given an orange token to pop in one of the four boxes, voting for their favourite local group. The money is split between all participating groups based on the number of votes each receives. On top of the $4,000, every Z service station has an additional $1000 to be used by local retailers throughout the year to support other neighbourhood events. Applications for Good in the Hood opened on 1 July and will close at 11:59pm 31 July

“OUR GOOD IN THE HOOD INITIATIVE ALLOWS Z TO GIVE BACK TO ALL THE COMMUNITIES IN WHICH WE LIVE AND OPERATE IN ACROSS AOTEAROA.” – ANDY BAIRD, GENERAL MANAGER OF RETAIL, Z

PETROL AND CONVENIENCE NEWS PROUDLY BROUGHT TO YOU BY 38

FMCG BUSINESS - JULY 2022

[ convenience & impulse retailing ]

FUNDAY EXPANDS PRODUCT RANGE WITH NEW JELLY SNAKES

Funday Natural Sweets has expanded its range of better for you confectionery with a new product, the iconic jelly snake. Since launching in 2021, Australian start-up Funday Natural Sweets, has proven that there is a huge appetite for better for you confectionery in Australia and around the world. Having recently won the Best Food Product of the Year at the Naturally Good Awards, Funday’s range includes healthier versions of red frogs, gummy bears, and peach hearts. Melbourne-based Daniel Kitay launched Funday Natural Sweets in 2021 when he was looking for a solution that would enable him to satisfy his sweet tooth while eliminating sugar from his diet. Since then, Funday’s healthier versions of red frogs, vegan gummy bears, and sour peach hearts, have won customers over, and have recently been ranged by Ampol. In fact, by the end of 2022, Funday Natural Sweets is on target to be stocked in more than 3,000 stores, including Woolworths, Chemist Warehouse, and Ampol in Australia and New Zealand. Kitay says he realised that buyers were confused with the nutritional information on some lolly packaging with the sugar content for ‘one serving’ often only meaning two jelly snakes. So, in creating the formula for a healthier version of the jelly snake, alongside food technologists, Funday made sure that one serving meant an entire bag. That’s 50g of lollies with only 3.3g of sugar. “The team at Funday work tirelessly to create lollies that aren’t just free of ‘nasties’ but have health benefits too. We’re always talking to, and guided by, our customers so we can’t wait to see what the next year brings.”

He says that there has never been a product like Funday before, with up to 91 per cent less sugar and full of prebiotic fibre. His hope is to “make a mark as the leading healthy confectionery brand. That’s really our vision and we’re on our way to getting there”.

Reengaging consumers Funday Natural Sweets provides a great opportunity for retailers to reengage with consumers who may have left the confectionery category. “There’s a huge demand for low sugar and sugar free products in Australia and there are a lot of consumers in Australia, who love confectionery, but simply do not buy confectionery because there is too much sugar in it,” says Kitay. “Our products are very visually appealing, and they stand out significantly. They allow people who have kind of not been engaged in confectionery to start reengaging with the category. What that does is it adds incremental sales to that confectionery category in all retailers. And all retailers are looking for incremental growth. “What we don’t do is we don’t replace one product for another product, which just provides no incremental growth. We’re a brand that’s showing difference in life by providing genuine unique selling points and getting new people into the category – and I think that’s probably the greatest thing that we’re doing for retailers.” FMCG BUSINESS - JULY 2022

[ convenience & impulse retailing ]

GLOBAL PLASTIC WASTE SET TO ALMOST TRIPLE BY 2060, SAYS OECD New report calls for radical action to curb plastic waste. The amount of plastic waste produced globally is on track to almost triple by 2060, with around half ending up in landfill and less than a fifth recycled, according to a new OECD report. Global Plastics Outlook: Policy Scenarios to 2060 says that without radical action to curb demand, increase product lifespans and improve waste management and recyclability, plastic pollution will rise in tandem with an almost threefold increase in plastics use driven by rising populations and incomes. The report estimates that almost two-thirds of plastic waste in 2060 will be from short-lived items such as packaging, low-cost products, and textiles. “If we want a world that is free of plastic pollution, in line with the ambitions of the United Nations Environment Assembly, we will need to take much more stringent and globally co-ordinated action,” OECD Secretary-General Mathias Cormann said. “This report proposes concrete policies that can be implemented along the lifecycle of plastics that could significantly curb – and even eliminate – plastic leakage into the environment.” The report (available as a preliminary version ahead of its full publication later this year) projects global plastics consumption rising from 460 million tonnes (Mt) in 2019 to 1,231 Mt in 2060 in the absence of bold new policies, a faster rise than most raw materials. Growth will be fastest in developing and emerging countries in Africa and Asia, although OECD countries will still produce much more plastic waste per person (238 kg per year on average) in 2060 than non-OECD countries (77kg). Globally, plastic leakage to the environment is seen doubling to 44 Mt a year, while the build-up of plastics in lakes, rivers and oceans will more than triple, as plastic waste balloons from 353 Mt in 2019 to 1,014 Mt in 2060. Most pollution comes from larger debris known as macroplastics, but leakage of microplastics (synthetic polymers less than 5mm in diameter) from items like industrial plastic pellets, textiles, and tyre wear is also a serious concern. The projected rise in plastics consumption and waste will come despite an expected increase in the use of recycled plastic in manufacturing new goods as well as technological advances and sectoral economic shifts that should mean an estimated 16% decrease by 2060 in the amount of 40

FMCG BUSINESS - JULY 2022

plastic required to create USD 1 of economic output. The share of plastic waste that is successfully recycled is projected to rise to 17% in 2060 from 9% in 2019, while incineration and landfilling will continue to account for around 20% and 50% of plastic waste respectively. The share of plastic that evades waste management systems – ending up instead in uncontrolled dumpsites, burned in open pits or leaking into the soil or aquatic environments – is projected to fall to 15% from 22%. The new report builds on the OECD’s first Global Plastics Outlook: Economic Drivers, Environmental Impacts and Policy Options, released in February 2022. That first report found that plastic waste has doubled in two decades, with most ending up in landfill, incinerated or leaking into the environment. Since that report release, UN member states have pledged to negotiate a legally binding international agreement by 2024 to end plastic pollution. Global Plastics Outlook: Policy Scenarios to 2060 looks at the impact of two potential scenarios. The first, a regional action scenario comprising a mix of fiscal and regulatory policies primarily in OECD countries could decrease plastic waste by almost a fifth and more than halve plastic leakage into the environment without a substantial impact on global GDP, which would be lower by 0.3% by 2060. The second, a global action scenario comprising more stringent policies implemented worldwide, could decrease plastic waste by a third and almost eliminate plastic leakage to the environment while lowering global GDP by an estimated 0.8%. The report also looks at how actions to reduce greenhouse emissions could reduce plastic pollution given the interplay between the plastics lifecycle, fossil fuels and climate change. Policies to reduce the environmental impacts of plastics and encourage a more circular use of them should include: • Taxes on plastics, including on plastic packaging • Incentives to reuse and repair plastic items • Targets for recycled content in new plastic products • Extended producer responsibility (EPR) schemes • Improved waste management infrastructure • Increased litter collection rates

[ convenience & impulse retailing ]

HOW UNIFORMS CAN BOOST WORKPLACE CULTURE

A well-designed uniform will remind team members getting dressed who they work for and what that represents, writes Pamela Jabbour. Every day, people around the world wake up and get ready for work. Regardless of industry or role, putting on a company uniform is part of a routine that sets the tone and mindset for the day. While dressing, we can’t help but develop thoughts, feelings and attitudes associated with what we’re putting on. Does the uniform make you feel empowered, stylish, comfortable, and excited to start your day? Or do you feel drab and underwhelmed? The importance of fashion and function in uniform is largely ignored, even though it has a direct and highly influential impact on performance, company culture, attitude, and perception. As someone who is passionate about the importance of what you wear to work, I feel compelled to broadcast this often as possible: “Uniforms are not just uniforms! They can – and should – be so much more.” Uniforms serve different purposes in different situations, roles and industries, but there are some common benefits shared by all. If you are debating whether you should introduce a uniform to your business, or you are not satisfied with your current uniform and need to find a new direction, learning why team uniforms are so important to a business will help you to decide. • Team uniforms promote equality – Uniforms are a great equaliser. Your staff may occupy different levels in the chain of command, but when they are all dressed in the same uniform, there is a shared sense of team spirit. A uniform provides a level of comfort and structure for employees and can make senior staff more approachable to their juniors. Uniforms also eliminate the stress of what to wear to work, reducing the pressure on team members to keep up appearances and spend an inordinate amount of personal money on clothing for work. • Team uniforms promote loyalty – When your employees associate themselves with your brand, they are more likely to feel positive about

it. By wearing your uniform or branded accessories in public, they become brand ambassadors. Team members will wake up each day and be reminded when getting dressed who they work for and what that represents. A good uniform will ensure employees are excited and motivated to get dressed and creates a feeling of team spirit and sense of belonging. A company uniform defines what you are about as a business and ensures that your team is on the same page. • Team uniforms BOOST performance and sales – Your clothing represents your values, beliefs and purpose and helps others identify with you. In business, effective branding can make you appear more approachable, professional, and confident. Often, this can make or break a sales opportunity. The company that takes the time to ensure their staff uniform represents the best version of their brand, culture and purpose are more likely to become industry leaders. Strong purpose and culture have a direct, positive impact on staff morale, sales, and performance. Communicating that message across multiple locations and even countries can be difficult, and a uniform is a key part of achieving consistency and confidence in messaging. A company uniform defines what you are about as a business and ensures, regardless of where your team is based, that they are on the same page. A well-designed uniform will remind team members getting dressed who they work for and what that represents. A successful business will make sure that uniform resonates with what their company stands for, and that their staff are motivated to wear it with pride. Pamela Jabbour is the founder and CEO of Total Image Group, the uniform designer and manufacturer for leading brands including Ford Australia, the Sydney Cricket Ground, and Bonza. With offices in Sydney, Melbourne and China, Total Image dresses more than 300,000 people every day in their work wardrobe. Find out more at www.totalimagegroup.com.au FMCG BUSINESS - JULY 2022

Convenience at The Cloud

October sees the return of the Convenience & Impulse NZ Expo to Auckland, and it promises to be a significant event for the industry. C&I NZ Expo 2022 will bring together convenience suppliers and retailers from all banners and brands for two days of education, essential networking and business building at The Cloud. Visitors will also taste, touch and see the very latest in NPD and merchandising services to help bring more customers through their doors. Exhibitor testimonials from the recent Australian C&I Expo in Melbourne demonstrate how important it is for suppliers to get back in front of retailers and distributors to help kick-start connection and recovery from the dislocation of recent years*. *Visit candiexpo.com.au for the 2022 highlights reel

Association Partner

Silver Sponsors

Buyers are actively looking for new products, innovation, and inspiration. If you supply goods or services to independent grocery, convenience stores, service stations, dairies, corner stores or mini-marts, C&I NZ Expo is the one trade event you should be at in 2022 if you want your products in stores. Attendance for trade visitors is FREE so if you own, or work in, petrol or stand-alone convenience, supermarket, grocery, hospitality, or convenience & impulse retail outlets, register now at candiexpo.co.nz

For an Exhibitor Prospectus or to discuss display stand options, please contact: Safa de Valois | Group Publisher & Commercial Director, C&I Media Pty Ltd. safa@c-store.com.au | +61 405 517 115 | www.candiexpo.co.nz

Kiwis’ most trusted and * reliable brand! *MSW, Brand Health Research New Zealand June 2021

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world’s longest lasting battery. *