COVER FEATURE IVE has evolved its business model with a simplified and diversified strategy
A new era for IVE Simplifying service offerings is no easy task, but IVE has managed to do just that, whilst at the same time expanding its product portfolio through the strategic acquisition of Salmat Marketing Solutions. 14 | AUSTRALIAN PRINTER MARCH 2020
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elivering clients an expanded, simplified and integrated service offering – that’s one of the main drivers for IVE this year as it continues the evolution of its business model. Following a number of strategic business moves, IVE has simplified its integrated offering so clients can better understand what its specialisations are and how they all come together. Recently, IVE retired its 14 existing brands and unified them under one consolidated IVE brand as part of this simplification process. “With our unmatched breadth and depth of offering, we’re well placed to navigate our clients through the complex marketing maze from idea to execution,” IVE chief marketing officer Rob Draper said. “What the brand simplification has effectively done, is help clients understand how we can do this, in a manner that’s digestible and easy to understand.” The messaging is simple. IVE is one unified company with four core offerings. These are: data-driven communications, creative services,
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