PREPARING FOR SUMMER
Here comes the sun Summer is on its way, bringing with it the potential to make your venue shine. By Caoimhe Hanrahan-Lawrence.
The beer garden at The Courthouse Hotel, Tamworth
AUSTRALIA IS known for its beautiful weather in the summertime, and there are a number of opportunities for pubs and hotels as Aussies find themselves congregating at their local watering holes. With several festive occasions, school holidays, and the need to beat the heat, there are both significant benefits to and important considerations for this upcoming season.
CRACKING A COLD ONE CGA by NIQ identified the key drinks trends from last summer, which we may see again over the coming months. This period sees more drinks-led occasions than other times of year, especially with many celebratory occasions. There was also a rise in casual and impulse outings as consumers were spending more times outdoors. Consumers were more experimental in their drink choices over the warmer months, with 73 per cent saying they were more likely to try new things in the on-premise. The most popular way to experiment was with new cocktails, at 52 per cent, followed by the 49 per cent who felt likely to try new serve styles such as draught or tins.
16 | Australian Hotelier
DOUBLE MALT WHISKY
