MENA MARCH 2024

MENA

COL L ECTI VEST ORI ESOF EMPOWEREDWOMEN

UNLEASH YOUR INNER ENTREPRENEUR!

BOSS The World's First VR enabled Franchise Tradeshow

The Great American Franchise Expo is the USA's premier franchise expo series. Experience the power of virtual reality & tour the world's top franchise brands from the expo floor. Educate yourself with the largest & most comprehensive series of seminars on franchising & business ownership.

• Choose from hundreds of concepts in dozens of industries.

• Meet franchise law experts to guide you through the legal process • Learn about financing options to fund your new business.

• Interact with quality franchise company executives.

PROUD MEMBER

FranExpoUSA.com

2024 SHOWS DALLAS

Irving Convention Center March 2-3, 2024

FORT LAUDERDALE

Broward County Convention Center March 8-9, 2024

CINCINNATI

Duke Energy Convention Center April 13-14, 2024

ORLANDO

Orange County Convention Center April 20-21 2024

ATLANTA

Cobb Galleria May 4-5, 2024

TAMPA

Tampa Convention Center May 18-19. 2024

CHARLOTTE

Park Expo & Conference Center June 1-2, 2024

FOR EXHIBITOR INFO 516.604.3332

NEW YORK/ NEW JERSEY

Dream Live @ American Dream Mall September 7-8, 2024

CHICAGO

Donald E Stephens Conv Center September 21-22

WASHINGTON DC Dulles Expo Center October 12-13, 2024

HOUSTON

Stafford Centre October 26-27, 2024

FranExpoUSA.com

FranExpoUSA.com

DALLAS

Mesquite Convention Center November 9-10, 2024

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DALLAS

FORT LAUDERDALE

Irving Convention Center

Broward County Convention Center

ATLANTA

MAR. 2-3, 2024

MAR. 8-9, 2024

CINCINNATI

ORLANDO

APR. 13-14, 2024

APR. 20-21 2024

TAMPA

CHARLOTTE

NEW YORK/NEW JERSEY

Duke Energy Convention Center

Orange County Convention Center

SEPT. 7-8, 2024

Tampa Convention Center

JUNE 1-2, 2024

Park Expo & Conference Center

Dream Live @ The American Dream

CHICAGO

WASHINGTON D.C.

HOUSTON

DALLAS

Donald E Stephens Convention Center

Dulles Expo Center

MAY 4-5, 2024

MAY 18-19, 2024

Cobb Galleria

SEPT. 21-22, 2024

OCT. 12-13, 2024

OCT. 26-27, 2024 Stafford Centre

NOV. 9-10, 2024 Mesquite Convention Center

FOR EXHIBITOR INFO CONTACT US AT: 516-604-3332

info@FranExpoUSA.com

contents 188 BAILEY RAYNER

16 Breaking Barriers: Women Shaping the

42 38

ACCELERATED WASTE SOLUTION (AWS) Doing 2 Things @ Once

by Cynthia Watson

42

In Memoriam: A Tribute to a Great Lady of Franchising

by Rhonda Sanderson

Future of Franchising

by Seth Lederman

22

Empowering Young Entrepreneurs: Shattering Stereotypes and Paving the Way

by Max Neonakis

26 Carolyn Berry of Clean Colonic: Building A Business From The Bottom Up

by Greg Tuthill

30

FRANCHISE STARS Pam Stallings, a Stellar Operator and Franchisee with Salsarita’s Fresh Mexican Grill Shares Some of Her Success Tips

by Rhonda Sanderson

34 Judy Flynn, Founder and CEO of The

Fresh Monkee, Breaking Barriers, Creating opportunities!

by Mike Ciccarelli

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MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

MARCH 2024

46 Meet Allison Zorich: You Can’t Top This Lady

by Rudy Frederico

54

PAUL DAVIS Shelly Koelper of Paul Davis Restoration of Northeast Indiana is the Model for that Role

by Rhonda Sanderson

58 Navigating the Challenges: A Professional Woman's Journey to Franchise Ownership Success

by Joe Fox

128

64

148 WOMEN IN FRANCHISING 2024

128 FLOOR COVERINGS INTERNATIONAL

Women Can Have it All Says This Successful Floor Coverings International Franchisee

132 THE VITAL STRETCH

Melissa Goldring, the Dynamic Woman Behind The Vital Stretch Finds the Key to Balance

by Shandley McMurray

136 Empowering Growth: The Rise of WomenOwned Businesses in the US

by Kapil Manocha

140 Ruchika Nagrath: From Hair Cuts to Cutting-Edge Robotics: One Woman's Journey From Supercuts to the RobotLAB Revolution

by Seema Govil

144 Empowering Families with Compassionate Care: The Hallmark Homecare Legacy

by Ronak Patel

156 THE SCHOOLEY MITCHELL

Bhargavi Rajesh: Bringing a Unique Voice to Franchise Ownership

by Cal Wilson

160 SPA HERE

Marisol Binn: The Visionary Behind SPA HERE

164 CRAYOLA IMAGINE ARTS ACADEMY Art Education, Do We Really Need It?

by Shafik Mina

168 FRANADCO

How to Maintain Brand Consistency in a Multi-Unit Franchise System

180 PILLAR TO POST

Michelle Rigoli Gives Sound Advice About Couples Who Live and Work Together

by Rhonda Sanderson

188 Bailey Rayner, the Intersection of Passion, Adaptability and Entrepreneurial Spirit

by Barbara Andrievk

192 Angel Williams: Empowering Women in Business through Philanthropy

by Anthony Gallo

148 ACE HARDWARE SERVICES

Colette Bell’s Journey From New Mom to Home Services Industry Leader

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

7

THE NATIVE AMERICAN FRANCHISE INITIATIVE

We are passionate franchise experts who are connecting franchising with the Native American Population. Our goal is to create revenue and jobs within Native American communities through entrepreneurship.

HOW WE CAN HELP • Support for Aspiring Entrepreneurs • Scaling Your Concept • Strengthening Tribal Nations

A PATH TO FREEDOM CONNECT WITH US: Jeff DeGarmo l 918-853-6310 Rob Petka l 561-234-5500 www.TheFranchiseConsultingCompany.com

PLANNING ON ATTENDING A TRADE SHOW IN 2024?

THERE ARE ALOT OF CHOICES! Download our Free White Paper on how to get the most from your time at WHATEVER show you go to!

Go to www.FranchiseJournal.com/whitepaper

Franchise Expo

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welcome

NOTES

Empowering Women in Franchising: Grace and Achievement

I

n the realm of entrepreneurship, women have long been forging their paths, overcoming barriers, and making significant strides towards economic empowerment. Over the past century, their presence in franchising, in particular, has not only reshaped the business landscape but also exemplified the importance of equal rights and opportunities for all individuals in society.

Franchising, a business model characterized by its replication of a proven concept or brand, has offered women a unique avenue to enter the entrepreneurial world with a support system and established framework. From fast-food chains to fitness centers, women have ventured into various industries, leaving an indelible mark on the franchising sector.

One notable example is that of Martha Matilda Harper, a pioneer in the franchise industry whose story dates back to the early 20th century. Harper, a former servant turned entrepreneur, founded the Harper Method, a beauty salon chain, in 1888.

She not only revolutionized the beauty industry with her innovative hair care techniques but also empowered women by providing them

10

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

with opportunities to own and operate their own franchise locations. Despite the societal constraints of her time, Harper's vision and determination propelled her to become one of the earliest female franchisors, laying the groundwork for future generations of women entrepreneurs.

Fast forward to the present day, and the impact of women in franchising continues to reverberate. According to a report by the International Franchise Association (IFA), women-owned franchise businesses have been steadily rising, comprising nearly 30% of all U.S. franchise establishments. This upward trajectory underscores the growing influence and success of women entrepreneurs within the franchising landscape.

One notable figure in contemporary franchising is Maya Ratcliff, CEO, and founder of Hawaii Fluid Art a franchise dedicated to creation and exploring new art forms . Ratcliffs journey exemplifies the entrepreneurial spirit and resilience required to navigate the competitive franchising arena successfully. Despite facing initial skepticism and funding challenges, Ratcliss

persevered, building Hawaii Fluid Art into a multimillion-dollar franchise empire with hundreds of locations nationwide. Her dedication to providing quality services while fostering a supportive franchisee network has earned her widespread recognition and admiration within the industry.

Moreover, women entrepreneurs in franchising have not only achieved notable business success but have also championed causes that resonate with broader societal values. Take, for instance, Melissa Goldring, CEO of The Vital Stretch, a franchisor in the healthcare / fitness space.

Goldring's advocacy for workplace diversity and inclusion has garnered praise, with her company being recognized for its commitment to hiring and promoting individuals from diverse backgrounds. Her leadership exemplifies how women entrepreneurs can leverage their platform to effect positive change beyond the confines of their businesses.

However, despite the remarkable progress made by women in franchising, significant challenges persist. Gender disparities in access to capital, networking opportunities, and leadership roles continue to hinder the full realization of women's entrepreneurial potential. According to a study by the National Association of Women Business Owners, women-owned businesses receive only a fraction of the venture capital funding compared to their male counterparts, highlighting the systemic barriers that impede women's entrepreneurial endeavors.

Moreover, the importance of equal rights and opportunities for all individuals, regardless of gender, cannot be overstated. Beyond the

economic implications, fostering an environment of inclusivity and equality is essential for the advancement of society as a whole. When women are empowered to fully participate in the economy as entrepreneurs, they contribute to job creation, innovation, and overall economic growth. Additionally, diverse perspectives and experiences enrich the business landscape, driving creativity and innovation.

The past century has witnessed remarkable achievements by women entrepreneurs in franchising, from trailblazers like Martha Matilda Harper to contemporary leaders like Maya Ratcliff and Melissa Goldring. Their stories exemplify the transformative power of entrepreneurship and the enduring importance of equal rights and opportunities for all individuals. As we look towards the future, it is imperative that we continue to dismantle barriers, challenge stereotypes, and create an environment where women and men alike can thrive as entrepreneurs, driving prosperity and progress for generations to come.

Nick Neonakis

Editor, Franchise Journal WWW.FRANCHISEJOURNAL.COM | MARCH 2024

11

FOUNDER

NICK NEONAKIS DESIGN DIRECTOR

Pete Neonakis DIGITAL DIRECTOR Chantae Arrington ART DIRECTOR Brenda Lesch

SENIOR EDITOR Bill Polk ONLINE EDITOR Seth Lederman STAFF WRITER Megan Neonakis SOCIAL MEDIA EDITOR Ted O'Shea ASSOCIATE EDITOR Mariel Miller ONLINE EDITOR Mike Ciccarelli VIDEO PRODUCER Matt Panepinto

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MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

CONTRIBUTORS Barbara Andrievk Mike Ciccarelli Rudy Frederico Joe Fox Anthony Gallo Seema Govil Seth Lederman Kapil Manocha Shandley McMurray Shafik Mina Max Neonakis Ronak Patel Rhonda Sanderson Greg Tuthill Cynthia Watson Cal Wilson

FRANCHISEJOURNAL.COM

If you want to get ahead in franchising, The Franchise Journal has the most concepts and tactics to help you become a business owner.

Share with your friends. franchisejournal.com

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FCC Exhibited in Saudi Arabia

F

CC exhibited at Riyadh’s f ranchise show 28th-31st of January 2024 with huge success presenting its much needed services to smaller brand owners to get them off the ground running with there future plans and vision helping them to achieve there dreams sooner by exposing there brand on f ront of thousands of entrepreneurs across 14 countries through there 115 highly professional f ranchise consultants across the USA ,UK,South America, Europe,MENA and Africa .

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MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

Yousriya Loza The founder and chairwoman of the Sawiris Foundation

Y

ousriya Loza Sawiris is an Egyptian philanthropist and social activist. She is the wife of Egyptian billionaire businessman Onsi Sawiris and the mother of the 3 wellknown businessmen tycoons Naguib, Samih, and Nassef Sawiris. Yousriya is known for her charitable work and advocacy for social causes in Egypt. She is involved in various philanthropic initiatives focused on education, healthcare, and community development.

She is also a prominent f igure in promoting women's empowerment and gender equality in Egypt.

She was a member of the parliamentary committee for health, environment and local management. Among her important goals was to enhance the communities of the garbage collectors, and to ameliorate the economic, health, and educational conditions troubling these communities. She also worked on tackling the priority issues of poverty, unemployment, and def icient health and educational services.

2001, and has acted as one of the first national donor foundations in Egypt.

As chairwoman of the Board of Trustees of the SFSD, she received the Arab woman award for social responsibility in 2020.

The SFSD was established in 5

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

It has prioritized rooting the concept of sustainable development in place of charity work, through sponsoring innovative ideas and turning them into projects that secure a good life for the needy.

Over 20 years, the SFSD has supported economic, social, and educational initiatives that were effective in the lives of more than 300,000 Egyptians in Egypt’s various governorates, especially those in the south.

Yousriya Loza Sawiris is actively involved in various philanthropic activities and social causes in Egypt. Some of her key initiatives and projects include:

"YOUSRIYA LOZA SAWIRIS IS A POWERFUL FORCE FOR POSITIVE CHANGE IN EGYPT. "

Sawiris Foundation for Social Development: Yousriya Loza Sawiris is the founder and chairwoman of the Sawiris Foundation, which focuses on supporting sustainable development projects in Egypt.

The foundation works to improve education, healthcare, and economic opportunities for marginalized communities.

The Sawiris Foundation for Development, led by Yousriya Loza Sawiris, has launched a scholarship initiative aimed at obtaining a master’s degree in development practices at the Hubert Humphrey College of Public Affairs at the University of Minnesota in the USA. The “Yousriya Loza Sawiris” scholarship supports two Egyptian students each year who are interested in working in the field of Egypt’s development. The scholarship equips students with a wide range of skills and experiences, enabling them to effectively address development challenges such as population growth, widespread poverty, and insecurity.

Women's Empowerment: Yousriya Loza Sawiris is a strong advocate for women's rights and empowerment in Egypt.

She supports initiatives that promote gender equality, provide education and vocational training for women,

and empower them to become active participants in society.

Healthcare Initiatives: Yousriya Loza Sawiris is involved in various healthcare projects aimed at improving access to quality healthcare services for underserved populations in Egypt. She supports initiatives that focus on preventive care, maternal health, and combating diseases like hepatitis C.

through her philanthropic work and advocacy for social causes in Egypt. Yousriya Loza Sawiris is a powerful force for positive change in Egypt. She has changed many lives and cleared the path for a better future. Her legacy will live on as a source of inspiration and hope for future generations.

Yousriya's unrelenting dedication to changing the world serves as a potent reminder of the influence one person can have on society.

Education Programs: Yousriya Loza Sawiris is passionate about education and works to improve educational opportunities for children and youth in Egypt. She supports programs that provide scholarships, school supplies, and educational resources to help students excel academically.

Community Development: Yousriya Loza Sawiris is committed to promoting community development and social cohesion in Egypt.

She supports initiatives that focus on building sustainable infrastructure, creating job opportunities, and fostering a sense of belonging among community members.

Overall, Yousriya Loza Sawiris' activities revolve around making a positive impact on society

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

6

‫يسرية لوزا‬ ‫مؤسسة ورئيسة مؤسسة ساويرس‬ ‫يســرية لــوزا ســاويرس ســيدة‬ ‫أعمــال مصريــة‪،‬‬ ‫شــغلت العديــد مــن المناصــب‬ ‫االجتماعيــة والسياســية وكانــت‬ ‫عضــو فــي مجلــس الشــعب لمــدة ‪6‬‬ ‫ســنوات مــن عــام ‪ 1995‬وحتــى عــام‬ ‫‪ ،2000‬هــي ايضــا فاعلــة خيــر وناشــطة‬ ‫اجتماعيــة مصريــة‪ .‬وهــي زوجــة‬ ‫رجــل األعمــال المصــري المليارديــر‬ ‫أنســي ســاويرس وأم لثالثــة‬ ‫مــن رجــال األعمــال المشــهورين‬ ‫نجيــب وســميح وناصــف ســاويرس‪.‬‬ ‫وتشــتهر يســرية بأعمالهــا الخيريــة‬ ‫ومناصرتهــا للقضايــا االجتماعيــة‬ ‫فــي مصــر‪ .‬وهــي تشــارك فــي‬ ‫العديــد مــن المبــادرات الخيريــة‬ ‫التــي تركــز علــى التعليــم والرعايــة‬ ‫الصحيــة وتنميــة المجتمــع‪ .‬وهــي‬ ‫ً‬ ‫أيضــا شــخصية بــارزة فــي تعزيــز‬ ‫تمكيــن المــرأة والمســاواة بيــن‬ ‫الجنســين فــي مصــر‪.‬‬ ‫وكانــت عضــوا فــي اللجنــة‬ ‫النيابيــة للصحــة والبيئــة واإلدارة‬ ‫ا لمحليــة ‪.‬‬ ‫أهدافهــا‬ ‫بيــن‬ ‫مــن‬ ‫وكان‬ ‫مجتمعــات‬ ‫تعزيــز‬ ‫المهمــة‬ ‫وتحســين‬ ‫القمامــة‪،‬‬ ‫جامعــي‬ ‫األوضــاع االقتصاديــة والصحيــة‬ ‫والتعليميــة التــي تعانــي منهــا‬ ‫المجتمعــات‪.‬‬ ‫هــذه‬ ‫ً‬ ‫أيضــا علــى معالجــة‬ ‫وعملــت‬ ‫القضايــا ذات األولويــة المتمثلــة‬ ‫فــي الفقــر والبطالــة ونقــص‬ ‫الخدمــات الصحيــة والتعليميــة‪.‬‬

‫التنميــة المســتدامة بــدال مــن‬ ‫العمــل الخيــري‪ ،‬مــن خــال رعايــة‬ ‫األفــكار المبتكــرة وتحويلهــا إلــى‬

‫وبصفتهــا رئيســة مجلــس أمنــاء‬ ‫المؤسســة‪ ،‬حصلــت علــى جائــزة‬ ‫للمســؤولية‬ ‫العربيــة‬ ‫المــرأة‬ ‫االجتماعيــة لعــام ‪.2020‬‬ ‫تأســس الصنــدوق عــام ‪ ،2001‬وكان‬ ‫بمثابــة إحــدى المؤسســات الوطنيــة‬ ‫المانحــة األولــى فــي مصــر‪ .‬وقــد‬ ‫أعطــت األولويــة لتأصيــل مفهــوم‬

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‫‪WWW.FRANCHISEJOURNAL.COM | MARCH 2024‬‬

‫الحيــاة‬

‫الطيبــة‬

‫مشــاريع تؤمــن‬ ‫للمحتا جيــن ‪.‬‬ ‫عامــا‪ ،‬دعــم‬ ‫علــى مــدار ‪20‬‬ ‫ً‬ ‫للتنميــة‬ ‫االجتماعــي‬ ‫الصنــدوق‬ ‫االقتصاديــة‬ ‫المبــادرات‬ ‫التــي‬ ‫والتعليميــة‬ ‫واالجتماعيــة‬ ‫كان لهــا تأثيرهــا فــي حيــاة أكثــر‬ ‫مــن ‪ 300‬ألــف مصــري فــي مختلــف‬ ‫مصــر‪،‬‬ ‫محافظــات‬ ‫وخاصــة تلــك الموجــودة فــي‬ ‫ا لجنــو ب ‪.‬‬ ‫تشــارك يســرية لــوزا ســاويرس‬ ‫بنشــاط فــي العديــد مــن األنشــطة‬ ‫االجتماعيــة‬ ‫والقضايــا‬ ‫الخيريــة‬ ‫بعــض‬ ‫وتشــمل‬ ‫مصــر‪.‬‬ ‫فــي‬ ‫مبادراتهــا ومشــاريعها الرئيســية‬ ‫مــا يلــي‪:‬‬

‫"يسرية لوزا ساويرس هي قوة قوية للتغيير اإليجابي في مصر"‬ ‫‪ .1‬مؤسســة ســاويرس للتنميــة‬ ‫االجتماعيــة‪ :‬يســرية لــوزا ســاويرس هــي‬ ‫مؤسســة ورئيســة مؤسســة ســاويرس‬ ‫التــي تركــز علــى دعــم مشــروعات‬ ‫التنميــة المســتدامة فــي مصــر‪ .‬تعمــل‬ ‫المؤسســة علــى تحســين التعليــم‬ ‫والرعايــة الصحيــة والفــرص االقتصادية‬ ‫للمجتمعــات المهمشــة‪.‬‬ ‫ســاويرس‬ ‫مؤسســة‬ ‫أطلقــت‬ ‫لــوزا‬ ‫يســرية‬ ‫برئاســة‬ ‫للتنميــة‪،‬‬ ‫ســاويرس‪ ،‬مبــادرة للمنــح الدراســية‬ ‫تهــدف إلــى الحصــول علــى درجــة‬ ‫الماجســتير فــي ممارســات التنميــة‬ ‫فــي كليــة هيوبــرت همفــري للشــؤون‬ ‫العامــة بجامعــة مينيســوتا بالواليــات‬ ‫األمريكيــة‪.‬‬ ‫المتحــدة‬ ‫لــوزا‬ ‫"يســرية‬ ‫منحــة‬ ‫تدعــم‬ ‫ســاويرس" كل عــام طالبيــن مصرييــن‬ ‫مهتميــن بالعمــل فــي مجــال تنميــة‬ ‫مصــر ‪.‬‬ ‫تــزود المنحــة الطــاب بمجموعــة‬ ‫واســعة مــن المهــارات والخبــرات‪،‬‬ ‫مواجهــة‬ ‫مــن‬ ‫يمكنهــم‬ ‫ممــا‬ ‫تحديــات التنميــة بشــكل فعــال مثــل‬ ‫النمــو الســكاني‪ ،‬وانتشــار الفقــر‪،‬‬ ‫وانعــدام األمــن‪.‬‬ ‫‪ .2‬تمكيــن المــرأة‪ :‬يســرية لــوزا‬ ‫ســاويرس مناصــرة قويــة لحقــوق‬ ‫المــرأة وتمكينهــا فــي مصــر‪.‬‬ ‫وهــي تدعــم المبــادرات التــي‬ ‫تعــزز المســاواة بيــن الجنســين‪،‬‬ ‫وتوفيــر التعليــم والتدريــب المهنــي‬ ‫للنســاء‪،‬وتمكنهم مــن أن يصبحــن‬ ‫مشــاركات نشــطات فــي المجتمــع‪.‬‬ ‫‪ .3‬مبادرات الرعاية الصحية‪:‬‬ ‫تشــارك يســرية لــوزا ســاويرس‬ ‫فــي العديــد مــن مشــاريع الرعايــة‬ ‫الصحيــة التــي تهــدف إلــى تحســين‬ ‫الوصــول إلــى خدمــات الرعايــة‬ ‫الصحيــة عاليــة الجــودة للســكان‬ ‫المحروميــن فــي مصــر‪.‬‬ ‫وهــي تدعــم المبــادرات التــي تركــز‬ ‫علــى الرعايــة الوقائيــة‪ ،‬وصحــة األم‪،‬‬ ‫ومكافحــة األمــراض مثــل التهــاب‬ ‫الكبــد ‪.C‬‬

‫‪ .4‬برامــج التعليــم‪ :‬يســرية لــوزا‬ ‫ســاويرس شــغوفة بالتعليــم‬ ‫وتعمــل علــى تحســين الفــرص‬ ‫التعليميــة لألطفــال والشــباب فــي‬ ‫مصــر ‪.‬‬ ‫وهــي تدعــم البرامــج التــي‬ ‫تقــدم المنــح الدراســية واللــوازم‬ ‫التعليميــة‬ ‫والمــوارد‬ ‫المدرســية‬ ‫لمســاعدة الطــاب علــى التفــوق‬ ‫ا أل كا د يمــي ‪.‬‬ ‫‪ .5‬تنميــة المجتمــع‪ :‬تلتــزم يســرية‬ ‫لــوزا ســاويرس بتعزيــز تنميــة‬ ‫المجتمــع والتماســك االجتماعــي‬ ‫فــي مصــر‪.‬‬ ‫وهــي تدعــم المبــادرات التــي‬ ‫تركــز علــى بنــاء البنيــة التحتيــة‬ ‫المســتدامة‪ ،‬وخلــق فــرص العمــل‪،‬‬ ‫وتعزيــز الشــعور باالنتمــاء بيــن‬ ‫أفــراد المجتمــع‪.‬‬ ‫بشــكل عــام‪ ،‬تــدور أنشــطة يســرية‬ ‫لــوزا ســاويرس‬ ‫حــول إحــداث تأثيــر إيجابــي‬ ‫علــى المجتمــع مــن خــال عملهــا‬ ‫للقضايــا‬ ‫ومناصرتهــا‬ ‫الخيــري‬ ‫االجتماعيــة فــي مصــر‪ .‬يســرية لــوزا‬ ‫ســاويرس هــي قــوة قويــة للتغييــر‬ ‫اإليجابــي فــي مصــر‪.‬‬ ‫لقــد غيــرت حيــاة الكثيريــن‬ ‫لمســتقبل‬ ‫الطريــق‬ ‫ومهــدت‬ ‫حيــً‬ ‫إرثهــا‬ ‫وســيظل‬ ‫أفضــل‪.‬‬ ‫كمصــدر لإللهــام واألمــل لألجيــال‬ ‫ا لقا د مــة ‪.‬‬ ‫إن تفانــي يســرية الــذي ال يليــن‬ ‫لتغييــر العالــم هــو بمثابــة تذكيــر‬ ‫قــوي بالتأثيــر الــذي يمكــن أن‬ ‫يحدثــه شــخص مــا علــى المجتمــع‪.‬‬

‫‪MARCH 2024 | WWW.FRANCHISEJOURNAL.COM‬‬

‫‪3‬‬

Lab-Grown Diamonds

By Jessica Gaied, founder of Joyaux

C

an you tell us about your background and what inspired you to become an entrepreneur?

My journey began since I was a child & I wanted to follow my grandpa’s and dad’s legacy.

Witnessing the joy that sparked a passion to create pieces that would do the same for others.

That's when Joyaux Jewelry was born.

What was the defining moment or idea that led to the creation of your business?

The defining moment arrived during my teenage years when my friends started complimenting a handmade piece made by me. It fueled my desire to share my creations with the world.

How did you approach financing your startup and what challenges did you face during the early stages?

Financing was bootstrapped initially through my dad. Early challenges included securing suppliers, managing cash flow.

Overcoming these hurdles taught me valuable lessons about resourcefulness and resilience.

Can you share some of the key accomplishments and goals your business has achieved since its inception?

9

Since then, Joyaux Jewelry has proudly reached 20 happy customers on the launch day.

My current goals are to expand my product line, open another physical store and hopefully go global

What strategies have you used to build a strong team, and how important is having the right team to your success?

Building a strong team starts with finding individuals who share my passion and values.

Having the right team is crucial, as they bring diverse perspectives and expertise, allowing us to grow and find brand loyalty from within us as

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

a team is hard, But I’ve got it gratefully.

Did you encounter any major setbacks or failures along the way, and what did you learn from them?

There have definitely been setbacks, But each challenge presented an opportunity to learn and improve. These experiences taught me the importance of adaptability, and definitely the value of customer feedback.

How do you stay innovative and adapt to changes in your industry or market?

"JOYAUX STANDS OUT BY ITS HANDCRAFTED DESIGNS & BEING THE FIRST LAB GROWN DIAMOND STORE IN EGYPT. " Jessica Gaied Innovation is fueled by competition , attending industry events, collaborating with other creatives in future. We adapt to changes by listening to customer feedback in terms of challenges in their daily lives in order to cover them as much as we can and embracing new technologies to guarantee customer satisfaction.

What is the role of mentorship in your entrepreneurial journey, and can you name any mentors who have influenced you?

Mentorship has been invaluable.

My dad is my greatest mentor.

His guidance has helped me navigate challenges and make informed decisions.

How do you deal with competition, and what sets your business apart from others in your industry?

Competition motivates us to constantly improve.

Joyaux Jewelry stands out by its handcrafted designs, ethical sourcing, personalized service and by being the first Lab Grown Diamond store in Egypt we are prompt to always be the first.

How do you manage work-life balance, and what advice can you give to other entrepreneurs facing this challenge?

As a brand newly sparkling in

the world, I'm still finding my work-life equilibrium. Here's my current recipe for joy: * Setting boundaries * Time management magic * Self-care sparkle * Teamwork makes the dream work

What key trends or shifts in your industry are you currently following?

The jewelry world is a treasure trove of exciting shifts: * Sustainability shines: Precious materials, ethical sourcing, and conscious practices are increasingly valued. *Personalization blooms: Jewelry as self-expression is booming, with unique designs and customization options. * Tech transforms: Technology is redefining the industry.

I'm eager to incorporate these trends into Joyaux's journey!

How do you deal with marketing and attracting customers in the age of digital media? * Storytelling magic: Sharing our brand story and values connects with customers on a deeper level. * Engaging social media: Showcasing designs, customer stories, and behind-the-scenes glimpses. * Targeted twinkle: Reaching the right audience

through data-driven strategies. * Collaborations: Partnering with influencers and other brands to expand our reach and foster community.

Are there any ethical or social responsibility initiatives that your company participates in?

Joyaux aims to leave a positive mark: * Sustainable sourcing: We're committed to recycled materials and ethically sourced gemstones. * Giving back: Partnering with charities that align with our values, like supporting artisans. * Transparency: Openly communicating our practices and ethical commitments.

When you look back, is there anything you would have done differently on your entrepreneurial journey?

Every experience is a stepping stone: * Embrace mistakes: They are valuable learning opportunities, not failures. * Start small and scale gradually: Avoid overwhelming yourself by taking calculated risks

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

10

‫‪Lab-Grown Diamonds‬‬ ‫چيسيكا جيد‪ ,‬مؤسسة شركة ‪Joyaux‬‬ ‫‪ .1‬هــــل يمكنــــك أن تخبرنــــا عــــن‬ ‫خلفيتــــك ومــــا الــــذي ألهمــــك‬ ‫لتصبــــح رائـــــد أعمــــال؟‬ ‫بــد أ ت ر حلتــي منــذ طفو لتــي‬ ‫حيــث أ ر د ت أ ن أ تبــع إ ر ث جــد ي‬ ‫و أ بــي ‪ .‬شــهد ت ا لفر حــة ا لتــي‬ ‫ً‬ ‫شــغفا ال بتــكا ر قطــع مــن‬ ‫أ ثــا ر ت‬ ‫شــأ نها أ ن تفعــل ا لشــي ء نفســه‬ ‫لآل خر يــن ‪ .‬و هنــا و لــد ت مجو هــر ا ت‬ ‫‪.J o y a u x‬‬ ‫‪ .2‬مــــا هــــي اللحظــــة أو الفكــــرة‬ ‫المحوريــــة التــــي أدت إلــــى إنشــــاء‬ ‫عملــك ؟‬ ‫جــاءت اللحظــة الحاســمة خــال‬ ‫ســنوات مراهقتــي عندمــا بــدأ‬ ‫أصدقائــي فــي الثنــاء علــى قطعــة‬ ‫مصنوعــة يدو يًــا مــن صنعــي‪.‬‬ ‫لقــد غــذت رغبتــي فــي مشــاركة‬ ‫إبداعاتــي مــع العالــم‪.‬‬ ‫‪ .3‬كيــف تعاملــت مــع تمويــل‬ ‫شــركتك الناشــئة ومــا هــي‬ ‫التحديــات التــي واجهتهــا خــال‬ ‫األولــى؟‬ ‫المراحــل‬ ‫تــم توفيــر التمويــل فــي البدايــة‬ ‫مــن خــال والــدي‪ .‬وتضمنــت‬ ‫تأميــن‬ ‫المبكــرة‬ ‫التحديــات‬ ‫المورديــن وإدارة التدفــق النقــدي‪.‬‬ ‫وقــد علمنــي التغلــب علــى هــذه‬ ‫دروســا قيمــة حــول ســعة‬ ‫العقبــات‬ ‫ً‬ ‫والمرونــة‪.‬‬ ‫الحيلــة‬ ‫‪ .4‬هــل يمكنــك مشــاركة بعــض‬ ‫اإلنجــازات واألهــداف الرئيســية التــي‬ ‫حققهــا عملــك منــذ بدايتــه؟‬ ‫وصلــت‬ ‫الحيــن‪،‬‬ ‫ذلــك‬ ‫منــذ‬ ‫مجوهــرات ‪ Joyaux‬بــكل فخــر‬ ‫إلــى ‪ 20‬عميــ ًلا ســعيدً ا فــي يــوم‬ ‫االفتتــاح‪ .‬أهدافــي الحاليــة هــي‬ ‫توســيع خــط اإلنتــاج الخــاص بــي‪،‬‬ ‫وفتــح متجــر فعلــي آخــر‪ ،‬وآمــل أن‬ ‫أصبــح عالميًــا‪.‬‬

‫‪8‬‬

‫‪ .5‬مــا هــي االســتراتيجيات التــي‬ ‫اســتخدمتها لبنــاء فريــق قــوي‪،‬‬ ‫ومــا مــدى أهميــة وجــود الفريــق‬ ‫المناســب لنجاحــك؟‬ ‫يبــدأ بنــاء فريــق قــوي بإيجــاد‬ ‫يشــاركونني‬ ‫الذيــن‬ ‫األفــراد‬ ‫شــغفي وقيمــي‪ .‬إن وجــود الفريــق‬ ‫المناســب أمــر بالــغ األهميــة‪ ،‬ألنــه‬ ‫يجلــب وجهــات نظــر وخبــرات‬ ‫متنوعــة‪ ،‬ممــا يســمح لنــا بالنمــو‬ ‫وإيجــاد الــوالء للعال مــة التجاريــة‬ ‫مــن داخلنــا كفريــق ‪ ،‬وهــو أمــر‬ ‫صعــب‪ ،‬لكننــي لقــد حصلــت عليــه‬ ‫با متنــا ن ‪.‬‬ ‫‪ .6‬هــل و ا جهــت أ ي ا نتكا ســا ت‬ ‫علــى‬ ‫كبيــر ة‬ ‫إ خفا قــا ت‬ ‫أو‬ ‫طــو ل ا لطر يــق ‪ ،‬و مــا ذ ا تعلمــت‬ ‫منهــا ؟‬ ‫كانــت هنــاك بالتأكيــد انتكاســات‪،‬‬ ‫ولكــن كل تحــدي قــدم لــي فرصــة‬

‫‪WWW.FRANCHISEJOURNAL.COM | MARCH 2024‬‬

‫للتعلــم والتحســين‪ .‬لقــد علمتنــي‬ ‫هــذه التجــارب أهميــة القــدرة علــى‬ ‫التكيــف‪ ،‬وبالتأكيــد قيمــة تعليقــات‬ ‫العمــاء‪.‬‬ ‫‪ .7‬كيــف تحافــظ علــى االبتــكار‬ ‫وتتكيــف مــع التغيــرات فــي مجــال‬ ‫عملــك أو الســوق؟‬ ‫علــى‬ ‫يتغــذى‬ ‫االبتــكار‬ ‫إن‬ ‫أحــداث‬ ‫وحضــور‬ ‫المنافســة‪،‬‬ ‫الصناعــة‪ ،‬والتعــاون مــع المبدعيــن‬ ‫اآلخريــن فــي المســتقبل‪ .‬نحــن‬ ‫نتكيــف مــع التغييــرات مــن خــال‬ ‫االســتماع إلــى تعليقــات العمــاء‬ ‫فيمــا يتعلــق بالتحديــات فــي‬ ‫حياتهــم اليوميــة مــن أجــل‬ ‫تغطيتهــا قــدر اإلمــكان وتبنــي‬ ‫التقنيــات الجديــدة لضمــان رضــا‬ ‫ا لعمــا ء ‪.‬‬

‫"تتميز مجوهرات ‪ JOYAUX‬بتصميماتها المصنوعة يدو ًيا‪ ،‬وكونها أول‬ ‫متجر ‪ LAB GROWN DIAMOND‬في مصر"‬ ‫چيسيكا جيد‬ ‫‪ .8‬مــا هــو دور اإلرشــاد فــي رحلتــك‬ ‫الرياديــة‪ ،‬وهــل يمكنــك تســمية أي‬ ‫مرشــدين أثــروا فيــك؟‬ ‫لقــد كان اإلرشــاد ال يقــدر بثمــن‪.‬‬ ‫والــدي هــو أعظــم معلمــي‪ .‬لقــد‬ ‫ســاعدتني توجيهاتــه فــي التغلــب‬ ‫علــى التحديــات واتخــاذ قــرارات‬ ‫مســتنير ة ‪.‬‬ ‫‪ .9‬كيــف تتعامــل مــع المنافســة‪ ،‬ومــا‬ ‫الــذي يميــز عملــك عــن اآلخريــن فــي‬ ‫مجــال عملــك؟‬ ‫المنافســة تحفزنــا علــى التحســن‬ ‫المســتمر‪ .‬تتميــز مجوهــرات ‪Joyaux‬‬ ‫يدو يًــا‪،‬‬ ‫المصنوعــة‬ ‫بتصميماتهــا‬ ‫والخدمــة‬ ‫األخالقيــة‪،‬‬ ‫ومصادرهــا‬ ‫الشــخصية‪ ،‬ومــن خــال كونهــا أول‬ ‫متجــر ‪ Lab Grown Diamond‬فــي‬ ‫مصــر‪ ،‬فإننــا نطالــب بــأن نكــون األول‬ ‫ئمــا ‪.‬‬ ‫دا ً‬ ‫‪ .10‬كيــف يمكنــك تحقيــق التــوازن‬ ‫بيــن العمــل والحيــاة‪ ،‬ومــا النصيحــة‬ ‫التــي يمكنــك تقديمهــا لــرواد األعمــال‬ ‫اآلخريــن الذيــن يواجهــون هــذا‬ ‫ا لتحــد ي ؟‬ ‫ً‬ ‫حديثــا‬ ‫باعتبــاري عالمــة تجاريــة متألقــة‬ ‫فــي العالــم‪ ،‬مــا زلــت أجــد التــوازن بيــن‬ ‫العمــل والحيــاة‪ .‬إليكــم وصفتــي الحاليــة‬ ‫للفــرح‪:‬‬ ‫* وضع الحدود‬ ‫* سحر إدارة الوقت‬ ‫* تألق الرعاية الذاتية‬ ‫* العمل الجماعي يجعل العمل الحلم‬ ‫‪ .11‬مــا هــي االتجاهــات أو التحــوالت‬ ‫الرئيســية فــي مجــال عملــك التــي‬ ‫تتبعهــا حاليًــا؟‬ ‫يعــد عالــم المجوهــرات بمثابــة كنــز‬ ‫دفيــن مــن التحــوالت المثيــرة‪:‬‬ ‫* االستدامة تتألق‪:‬‬ ‫يتــم تقديــر المــواد الثمينــة‪ ،‬والمصــادر‬ ‫األخالقيــة‪ ،‬والممارســات الواعيــة بشــكل‬ ‫متزايــد‪.‬‬ ‫* ازدهار التخصيص‪:‬‬ ‫تزدهــر المجوهــرات للتعبيــر عــن‬ ‫الــذات‪ ،‬مــع تصميمــات فريــدة وخيــارات‬

‫للتخصيــص ‪.‬‬ ‫* التحوالت التقنية‪:‬‬ ‫التكنولوجيا تعيد تعريف الصناعة‪.‬‬ ‫أنــا حريــص علــى دمــج هــذه االتجاهــات‬ ‫فــي رحلــة ‪J o y a u x‬‬

‫كل تجربة هي نقطة انطالق‪:‬‬ ‫* احتضــان األخطــاء‪ :‬فهــي فــرص‬ ‫التعلــم القيمــة‪ ،‬وليــس الفشــل‪.‬‬ ‫* ابــدأ صغيــرًا وتوســع تدريجيًــا‪ :‬تجنــب‬ ‫إرهــاق نفســك مــن خــال المخاطــرة‬ ‫المحســوبة‬

‫‪ .12‬كيــف تتعامــل مــع التســويق‬ ‫وجــذب العمــاء فــي عصــر الوســائط‬ ‫الرقميــة؟‬ ‫* سحر سرد القصص‪:‬‬ ‫إن مشــاركة قصــة عالمتنــا التجاريــة‬ ‫وقيمهــا تتواصــل مــع العمــاء علــى‬ ‫مســتوى أعمــق‪.‬‬ ‫* إشــراك وســائل التواصــل االجتماعــي‪:‬‬ ‫عــرض التصاميــم وقصــص العمــاء‬ ‫ولمحــات مــن وراء الكواليــس‪.‬‬ ‫* وميض مستهدف‪:‬‬ ‫الوصــول إلــى الجمهــور المناســب مــن‬ ‫خــال االســتراتيجيات المســتندة إلــى‬ ‫البيانــات‪.‬‬ ‫* التعاون‪:‬‬ ‫الشــراكة مــع المؤثريــن والعالمــات‬ ‫التجاريــة األخــرى لتوســيع نطــاق وصولنــا‬ ‫وتعزيــز المجتمــع‪.‬‬ ‫‪ .13‬هــل هنــاك أي مبــادرات‬ ‫تتعلــق بالمســؤولية األخالقيــة أو‬ ‫االجتماعيــة تشــارك فيهــا شــركتك؟‬ ‫تهــدف ‪ J o y a u x‬إلــى تــرك عالمــة‬ ‫إيجابيــة‪:‬‬ ‫* المصادر المستدامة‪:‬‬ ‫نحــن ملتزمــون بالمــواد المعــاد‬ ‫تدويرهــا واألحجــار الكريمــة مــن مصــادر‬ ‫أخالقيــة‪.‬‬ ‫* رد الجميل‪:‬‬ ‫الشــراكة مــع الجمعيــات الخيريــة‬ ‫التــي تتوافــق مــع قيمنــا‪ ،‬مثــل دعــم‬ ‫ا لحر فييــن ‪.‬‬ ‫* الشفافية‪:‬‬ ‫والتزاماتنــا‬ ‫ممارســاتنا‬ ‫توصيــل‬ ‫األخالقيــة بشــكل علنــي‪.‬‬ ‫‪ .14‬عندمــا تنظــر إلــى الــوراء‪ ،‬هــل‬ ‫هنــاك أي شــيء كنــت ســتفعله‬ ‫بشــكل مختلــف فــي رحلــة ريــادة‬ ‫األعمــال الخاصــة بــك؟‬

‫‪MARCH 2024 | WWW.FRANCHISEJOURNAL.COM‬‬

‫‪7‬‬

Always Innovate Yourself

By Doaa Gawish , Founder of The Hair Addict

T

ell us about your background and what inspired you to become an entrepreneur?

My name is Doaa Gawish, and I’m the CEO and founder of The Hair Addict. I pursued mechanical engineering for my undergraduate studies and later completed my MBA at AUC. Following my graduation, I embarked on a 13-year journey with P&G, where I served as a senior supply chain director across five countries, marking a significant milestone as the first woman to hold this position in P&G Egypt's history.

Recognizing my achievements, P&G sponsored my studies at the University of Oxford, where I obtained a diploma in business and managerial economics.

What was the pivotal moment or idea that led to the creation of your business?

The pivotal moment that sparked the creation of The Hair Addict stemmed from a blend of personal passion and societal observation. Reflecting on my career at P&G, I realized the importance of having a fulfilling hobby outside of work.

Observing the rise of online communities, particularly on platforms like Facebook, I saw an opportunity to share my passion for hair care. Having always been interested in natural remedies to maintain healthy hair, I leveraged my expertise to offer advice and tips to others.

The idea crystallized when

13

circumstances led me to wear my hair naturally during a summer course at Oxford University. This experience prompted me to launch the #The_Heat_Free_ Challenge, urging women to embrace their natural hair and combat common issues like hair fall exacerbated by heat styling.

The overwhelming response underscored the societal pressure women faced regarding hair norms, inspiring me to challenge these conventions. Thus, The Hair Addict community was born, fostering a journey of embracing natural hair and sharing experiences.

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

How did you go about funding your startup, and what challenges did you face during the initial stages?

Presently, The Hair Addict operates on a bootstrapped model, yet we are considering funding avenues to facilitate expansion, particularly in the Gulf region. As a sole founder, navigating the entrepreneurial landscape can be solitary, often necessitating tough decisions with significant financial implications.

However, the guidance of mentors, particularly my former boss at P&G, who serves as an investor and coach, has been invaluable.

"THE BASIS ON WHICH THE HAIR ADDICT WAS BUILT ON WAS INNOVATION. " Doaa Gawish What strategies did you use to build a strong team, and how important is having the right team to your success?

Building a robust team at The Hair Addict is essential to our success. We prioritize recruitment based on the KSA model, emphasizing attitude alongside knowledge and skills.

Because with attitude, you learn and develop skills .

Have you encountered any significant setbacks or failures along the way, and what did you learn from them?

Setbacks are inherent in the entrepreneurial journey, and we encounter them daily. However, each failure serves as a learning opportunity, pushing us towards innovation and adaptation,especiallywhenexpanding into new markets like the Gulf.

How do you handle competition, and what sets your business apart from others in your industry?

The basis on which the hair addict was built on was innovation, we were the first cosmetics brand to be built based on a community and this is what differentiated us from others. We shared the knowledge, tips and tricks which made people love us. This was an innovative way to reach the consumer and it set us apart from competition. And we expanded our community, we didn’t just stick in the Facebook group, we built Instagram in the height of its popularity and now we are doing the same with TikTok .

How do you manage worklife balance, and what advice can you offer to other entrepreneurs facing this challenge?

Managing work-life balance as an entrepreneur involves balancing urgent matters with personal commitments.

Prioritizing tasks, maintaining organization, and embracing flexibility are key strategies to navigate this challenge effectively.

How do you approach marketing and customer acquisition in today's digital age?

Marketing and customer acquisition in the digital age necessitate a data-driven approach, focusing on key performance indicators like sales, traffic, and consumer retention levels.

How has technology played a role in your business, and what tech tools or platforms do you find most valuable?

I started The Hair Addict as a Facebook page in 2016. It was always a passion of mine to experiment with natural hair remedies; I used to read scientific articles delving into hair care and consult pharmacists and R&D experts about the formulas I was creating. I made the Facebook group to share my passion with others and to encourage women to embrace their natural hair on all occasions.

Are there any ethical or social responsibility initiatives your company is involved in?

The Hair Addict prioritizes ethical practices, with all products being 100% cruelty-free, aligning with our commitment to social responsibility.

Can you share any insights into your future goals and what you hope to achieve in the next few years?

Our future goals encompass expanding our product portfolio and market presence, with short-term objectives centered on growth in Egypt and the UAE, followed by expansion into Saudi Arabia and global markets in the long term.

What advice would you give to aspiring entrepreneurs who are looking to start their own businesses?

To work in something, they love because they will face a lot of challenges and encounter a lot of failures, so if you love what you do and enjoy the process, you will be motivated to wake up and work for it again and again. It is also important to develop a strong executional muscle and that means that they are equipped to take on failures and redeeming the the learnings again and again and again

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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‫دائما طور من نفسك‬ ‫دعاء جاويش‪ ،‬الرئيسة التنفيذية ومؤسسة شركة ‪.The Hair Addict‬‬ ‫هــل يمكنــك أن تخبرنــا عــن‬ ‫خلفيتــك ومــا الــذي ألهمــك لتصبــح‬ ‫رائــد أعمــال؟‬ ‫اســمي دعــاء جاويــش‪ ،‬الرئيســة‬ ‫التنفيذيــة ومؤسســة شــركة ‪The Hair‬‬ ‫‪ .Addict‬تابعــت الهندســة الميكانيكيــة‬ ‫خــال دراســتي الجامعيــة ثــم أكملــت‬ ‫بعــد ذلــك درجــة الماجســتير فــي إدارة‬ ‫األعمــال مــن الجامعــة األمريكيــة‬ ‫بالقاهــرة‪ .‬بعــد تخرجــي‪ ،‬انطلقــت فــي‬ ‫عامــا مــع شــركة ‪،P&G‬‬ ‫رحلــة مدتهــا ‪ً 13‬‬ ‫حيــث عملــت كمديــر أول لسلســلة‬ ‫التوريــد فــي خمــس دول‪ ،‬ممــا يمثــل‬ ‫عالمــة فارقــة كأول امــرأة تشــغل هــذا‬ ‫ً‬ ‫واعترافا‬ ‫المنصــب فــي تاريــخ ‪ P&G‬مصــر‪.‬‬ ‫بإنجازاتــي‪ ،‬قامــت شــركة ‪ P&G‬برعايــة‬ ‫دراســتي فــي جامعــة أكســفورد‪ ،‬حيــث‬ ‫حصلــت علــى دبلــوم فــي االقتصــاد‬ ‫التجــاري واإلداري‪.‬‬ ‫مــا هــي اللحظــة أو الفكــرة‬ ‫المحوريــة التــي أدت إلــى إنشــاء‬ ‫عملــك ؟‬ ‫إن اللحظــة المحوريــة التــي أدت إلــى‬ ‫إنشــاء ‪ The Hair Addict‬تنبــع مزيــج‬ ‫مــن العاطفــة الشــخصية والمالحظــة‬ ‫المجتمعيــة‪ .‬و بالتأمــل فــي مســيرتي‬ ‫المهنيــة فــي شــركة ‪ ،P&G‬أدركــت‬ ‫أهميــة وجــود هوايــة خــارج العمــل‪ .‬مــن‬ ‫خــال مالحظــة ظهــور المجتمعــات‬ ‫عبــر اإلنترنــت‪ ،‬وخاصــة علــى منصــات‬ ‫مثــل فيســبوك‪ ،‬رأيــت فرصــة لمشــاركة‬ ‫شــغفي بالعنايــة بالشــعر‪ .‬وبمــا‬ ‫دائمــا بالعالجــات‬ ‫مهتمــا‬ ‫أننــي كنــت‬ ‫ً‬ ‫ً‬ ‫الطبيعيــة للحفــاظ علــى شــعر صحــي‪،‬‬ ‫فقــد اســتفدت مــن خبرتــي لتقديــم‬ ‫النصائــح واإلرشــادات لآلخريــن‪ .‬تبلــورت‬ ‫الفكــرة عندمــا دفعتنــي الظــروف إلــى‬ ‫تســريح شــعري بشــكل طبيعــي خــال‬ ‫دورة صيفيــة فــي جامعــة أكســفورد‪.‬‬ ‫دفعتنــي هــذه التجربــة إلــى إطــاق‬ ‫‪The_Heat_Free‬‬ ‫‪Challenge#‬‬ ‫تحــث النســاء علــى االهتمــام بشــعرها‬ ‫الطبيعــي ومكافحــة المشــاكل‬ ‫الشــائعة مثــل تســاقط الشــعر الــذي‬ ‫يتفاقــم بســبب التصفيــف الحــراري‪ .‬وقــد‬ ‫ســلطت االســتجابة الســاحقة الضــوء‬ ‫علــى الضغــط المجتمعــي الــذي تواجهه‬

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‫النســاء فيمــا يتعلــق بأعــراف الشــعر‪ ،‬ممــا‬ ‫ألهمنــي لتحــدي هــذه األعــراف‪ .‬وهكــذا‪،‬‬ ‫وُ لــد مجتمــع ‪ ،Hair Addict‬ممــا عــزز‬ ‫رحلــة احتضــان الشــعر الطبيعــي وتبــادل‬ ‫الخبــرات‪.‬‬ ‫كيــف قمــت بتمويــل شــركتك‬ ‫الناشــئة‪ ،‬ومــا هــي التحديــات التــي‬ ‫واجهتهــا خــال المراحــل األوليــة؟‬ ‫فــي الوقــت الحالــي‪ ،‬تعمــل شــركة‬ ‫‪ The Hair Addict‬وفــق نمــوذج‬ ‫مبدئــي‪ ،‬ولكننــا نــدرس ســبل التمويــل‬ ‫لتســهيل التوســع‪ ،‬ال ســيما فــي منطقــة‬ ‫الخليــج‪ .‬باعتبــارك المؤســس الوحيــد‪،‬‬ ‫قــد يكــون التنقــل فــي مشــهد ريــادة‬ ‫األعمــال أم ـرًا منفــردً ا‪ ،‬وغال ًبــا مــا يتطلــب‬ ‫اتخــاذ قــرارات صعبــة ذات آثــار ماليــة‬ ‫كبيــرة‪ .‬ومــع ذلــك‪ ،‬فــإن توجيهــات‬ ‫الموجهيــن‪ ،‬وخاصــة مديــري الســابق‬ ‫فــي شــركة بروكتــر آنــد جامبــل‪ ،‬والــذي‬ ‫يعمــل كمســتثمر ومــدرب‪ ،‬كانــت ال تقــدر‬ ‫بثمــن‪.‬‬

‫‪WWW.FRANCHISEJOURNAL.COM | MARCH 2024‬‬

‫مــا هــي االســتراتيجيات التــي‬ ‫اســتخدمتها لبنــاء فريــق قــوي‪،‬‬ ‫ومــا مــدى أهميــة وجــود الفريــق‬ ‫المناســب لنجاحــك؟‬ ‫يعــد بنــاء فريــق قــوي فــي ‪The Hair‬‬ ‫‪ Addict‬أمــرًا ضروريًــا لنجاحنــا‪ .‬نحــن‬ ‫نعطــي األولويــة للتوظيــف علــى أســاس‬ ‫نمــوذج المملكــة العربيــة الســعودية‪،‬‬ ‫مــع التركيــز علــى الســلوك إلــى جانــب‬ ‫المعرفــة والمهــارات‪ .‬ألنــه مــع الموقــف‪،‬‬ ‫تتعلــم وتنمــي المهــارات‪.‬‬ ‫هــل واجهــت أي انتكاســات أو‬ ‫إخفاقــات كبيــرة علــى طــول الطريــق‪،‬‬ ‫ومــاذا تعلمــت منهــا؟‬ ‫النكســات متأصلــة فــي رحلــة ريــادة‬ ‫األعمــال‪ ،‬ونحــن نواجههــا يوميًــا‪.‬‬ ‫ومــع ذلــك‪ ،‬فــإن كل فشــل يمثــل‬ ‫فرصــة للتعلــم‪ ،‬ويدفعنــا نحــو االبتــكار‬ ‫والتكيــف‪ ،‬خاصــة عنــد التوســع فــي‬ ‫أســواق جديــدة مثــل الخليــج‪.‬‬

‫"األساس الذي بني عليه ذا هير اديكت هو االبتكار‪".‬‬ ‫دعاء جاويش‬

‫كيــف تحافــظ علــى االبتــكار‬ ‫وتتكيــف مــع التغيــرات فــي مجــال‬ ‫عملــك أو الســوق؟‬ ‫يتطلــب البقــاء مبتكــرًا فــي صناعتنــا‬ ‫التكيــف المســتمر مــع االتجاهــات‬ ‫المتطــورة وتفضيــات المســتهلكين‪.‬‬ ‫ســواء مــن خــال مشــاركة المجتمــع أو‬ ‫صياغــة المنتــج‪ ،‬فإننــا نســعى جاهديــن‬ ‫للبقــاء فــي طليعــة االبتــكار‪ ،‬واالســتفادة‬ ‫مــن منصــات مثــل ‪ TikTok‬للتفاعــل مــع‬ ‫جمهورنــا بشــكل فعــال‪.‬‬ ‫كيــف تتعامــل مــع المنافســة‪ ،‬ومــا‬ ‫الــذي يميــز عملــك عــن اآلخريــن فــي‬ ‫مجــال عملــك؟‬ ‫األســاس الــذي بنــي عليــه مدمــن‬ ‫الشــعر هــو االبتــكار‪ ،‬كنــا أول عالمــة‬ ‫تجاريــة لمســتحضرات التجميــل يتــم‬ ‫بناؤهــا علــى أســاس المجتمــع وهــذا‬ ‫مــا يميزنــا عــن اآلخريــن‪ .‬لقــد شــاركنا‬ ‫المعرفــة والنصائــح والحيــل التــي‬ ‫جعلــت النــاس يحبوننــا‪ .‬لقــد كانــت‬ ‫هــذه طريقــة مبتكــرة للوصــول إلــى‬ ‫المســتهلك وميزتهــا عــن المنافســة‪.‬‬ ‫وقمنــا بتوســيع مجتمعنــا‪ ،‬ولــم نلتــزم‬ ‫بمجموعــة فيســبوك فحســب‪ ،‬بــل‬ ‫أنشــأنا ‪ Instagram‬فــي ذروة شــعبيته‬ ‫واآلن نفعــل الشــيء نفســه مــع‬ ‫‪ .TikTok‬لذلــك‪ ،‬نحــاول أن نبقــى علــى‬ ‫اتصــال وهــذا هــو االبتــكار‪ .‬الطريقــة‬ ‫األخــرى التــي نحافــظ بهــا علــى االبتــكار‬ ‫هــي مــن خــال صياغــة المنتجــات‪ ،‬حيــث‬ ‫أن معظــم منتجاتنــا تنبــع مــن أفــكار‬ ‫جديــدة‪ ،‬إن لــم يكــن كلهــا‪ .‬يتمتــع‬ ‫معظمهــم بميــزة تنافســية فريــدة‬ ‫عندمــا يتعلــق األمــر بالصيغــة‪ .‬باختصــار‪،‬‬ ‫مــا يميزنــا عــن المنافســة هــو االبتــكار‪،‬‬ ‫وهــو فــي الطريقــة التــي نتواصــل بهــا‬ ‫مــع عمالئنــا فــي الطريقــة التــي صيــغ‬ ‫بهــا منتجاتنــا‪.‬‬ ‫كيــف يمكنــك إدارة التــوازن بيــن‬ ‫العمــل والحيــاة‪ ،‬ومــا هــي النصيحــة‬ ‫التــي يمكنــك تقديمهــا لــرواد‬ ‫األعمــال اآلخريــن الذيــن يواجهــون‬ ‫هــذا التحــدي؟‬ ‫تتضمــن إدارة التــوازن بيــن العمــل‬ ‫والحيــاة كرجــل أعمــال تحقيــق التــوازن‬ ‫بيــن األمــور العاجلــة وااللتزامــات‬ ‫الشــخصية‪ .‬يعــد تحديــد أولويــات‬

‫المهــام والحفــاظ علــى التنظيــم وتبنــي‬ ‫المرونــة مــن االســتراتيجيات األساســية‬ ‫للتغلــب علــى هــذا التحــدي بفعاليــة‪.‬‬ ‫كيــف تتعامــل مــع التســويق‬ ‫واكتســاب العمــاء فــي العصــر‬ ‫الرقمــي الحالــي؟‬ ‫يتطلــب التســويق واكتســاب‬ ‫العمــاء فــي العصــر الرقمــي‬ ‫اتبــاع نهــج قائــم علــى البيانــات‪،‬‬ ‫مــع التركيــز علــى مؤشــرات األداء‬ ‫الرئيســية مثــل المبيعــات وحركــة‬ ‫االحتفــاظ‬ ‫ومســتويات‬ ‫المــرور‬ ‫با لمســتهلك ‪.‬‬ ‫هــل يمكنــك وصــف تجربتــك فــي‬ ‫توســيع نطــاق عملــك والتوســع فــي‬ ‫أســواق أو مناطــق جديــدة؟‬ ‫يتضمــن برنامــج توســيع نطــاق ‪The‬‬ ‫‪ Hair Addict‬اعتبــارات اســتراتيجية‪،‬‬ ‫بمــا فــي ذلــك اإلنتــاج المحلــي‬ ‫لخدمــة أســواق محــددة مثــل مصــر‪،‬‬ ‫مــع خطــط للتوســع فــي منطقــة‬ ‫الخليــج وخارجهــا‪.‬‬ ‫كيــف لعبــت التكنولوجيــا دورًا فــي‬ ‫عملــك‪ ،‬ومــا هــي األدوات أو المنصات‬ ‫التقنيــة التــي تجدهــا أكثــر قيمــة؟‬ ‫لقــد بــدأت ‪The Hair Addict‬‬ ‫كصفحــة علــى فيســبوك فــي عــام‬ ‫دائمــا شــغفي تجربــة‬ ‫‪ .2016‬لقــد كان‬ ‫ً‬ ‫العالجــات الطبيعيــة للشــعر؛ كنــت أقــرأ‬ ‫المقــاالت العلميــة التــي تتنــاول العنايــة‬ ‫بالشــعر واستشــير الصيادلــة وخبــراء‬ ‫البحــث والتطويــر حــول التركيبــات التــي‬ ‫كنــت أقــوم بإنشــائها‪ .‬لقــد أنشــأت‬ ‫مجموعــة علــى الفيســبوك لمشــاركة‬ ‫شــغفي مــع اآلخريــن ولتشــجيع النســاء‬ ‫علــى احتضــان شــعرهن الطبيعــي فــي‬ ‫جميــع المناســبات‪ .‬فــي البدايــة‪ ،‬لــم‬ ‫يكــن لــدي أي نيــة لتحويــل الصفحــة إلــى‬ ‫عمــل تجــاري‪ ،‬بــل كانــت مجــرد هوايــة‪.‬‬ ‫تلعــب التكنولوجيــا دورًا محوريًــا فــي‬ ‫أعمالنــا‪ ،‬منــذ إنشــاء ‪The Hair Addict‬‬ ‫كصفحــة علــى ‪ Facebook‬وحتــى‬ ‫االســتفادة مــن األدوات الرقميــة لتطويــر‬ ‫المنتجــات واســتراتيجيات التســويق‪.‬‬

‫هــل هنــاك أي مبــادرات تتعلــق‬ ‫أو‬ ‫األخالقيــة‬ ‫بالمســؤولية‬ ‫االجتماعيــة تشــارك فيهــا شــركتك؟‬ ‫تعطــي شــركة ‪The Hair Addict‬‬ ‫األولويــة للممارســات األخالقيــة‪ ،‬حيــث‬ ‫تكــون جميــع المنتجــات خاليــة مــن‬ ‫القســوة بنســبة ‪ ،%100‬بمــا يتماشــى مــع‬ ‫التزامنــا بالمســؤولية االجتماعيــة‪.‬‬ ‫هــل يمكنــك مشــاركة أي أفــكار‬ ‫حــول أهدافــك المســتقبلية ومــا‬ ‫تأمــل فــي تحقيقــه فــي الســنوات‬ ‫القليلــة المقبلــة؟‬ ‫تشــمل أهدافنــا المســتقبلية لتوســيع‬ ‫محفظــة منتجاتنــا و تواجدنــا فــي‬ ‫الســوق‪ ،‬مــع أهــداف قصيــرة المــدى‬ ‫تركــز علــى النمــو فــي مصــر واإلمــارات‬ ‫العربيــة المتحــدة‪ ،‬يليهــا التوســع فــي‬ ‫المملكــة العربيــة الســعودية واألســواق‬ ‫العالميــة علــى المــدى الطويــل‪.‬‬ ‫كيــف تتعامــل مــع التوتــر‬ ‫والضغــوط التــي غالبــً مــا تأتــي مــع‬ ‫ريــادة األعمــال؟‬ ‫فــي بعــض األحيــان يمكــن أن يســبب‬ ‫كونــك رائــد أعمــال القلــق‪ ،‬وفــي بعــض‬ ‫األحيــان ال توجــد طريقــة للتعامــل‬ ‫معــه‪ .‬لكــن بشــكل عــام‪ ،‬تعتبــر الرياضــة‬ ‫بالنســبة لــي بمثابــة تخفيــف كبيــر‬ ‫للتوتــر‪ .‬باإلضافــة إلــى ذلــك‪ ،‬أحــاول أن‬ ‫أحظــى بحيــاة اجتماعيــة نشــطة مــع‬ ‫االبتعــاد عــن العــبء اليومــي أو التوتــر‬ ‫دائمــا جهــدً ا للتواصــل‬ ‫اليومــي‪ .‬وأنــا أبــذل‬ ‫ً‬ ‫والتواصــل مــع أطفالــي‪.‬‬ ‫مــا هــي النصيحــة التــي تقدمهــا‬ ‫لــرواد األعمــال الطموحيــن الذيــن‬ ‫يتطلعــون إلــى بــدء أعمالهــم‬ ‫التجاريــة الخاصــة؟‬ ‫العمــل فــي شــيء يحبونــه ألنهــم‬ ‫ســيواجهون الكثيــر مــن التحديــات‬ ‫ويواجهــون الكثيــر مــن اإلخفاقــات‪ ،‬فــإذا‬ ‫أحببــت مــا تفعلــه واســتمتعت بالعمليــة‪،‬‬ ‫ســيكون لديــك حافــز لالســتيقاظ‬ ‫والعمــل مــن أجلــه مــرارًا وتكــرارًا ‪ .‬ومــن‬ ‫ً‬ ‫أيضــا تطويــر قــوة تنفيذيــة‬ ‫المهــم‬ ‫قويــة‪ ،‬وهــذا يعنــي أنهــم جاهــزون‬ ‫لمواجهــة اإلخفاقــات واســترداد الدروس‬ ‫المســتفادة مــرارًا وتكــرارًا‬

‫‪MARCH 2024 | WWW.FRANCHISEJOURNAL.COM‬‬

‫‪11‬‬

Follow Your Dreams

By Nada Barada , Managing partner in Scent House

C

an you tell us about your background and what inspired you to become an entrepreneur?

My background is mainly Sales. I had many ideas for the business that were only feasible to implement if I was the decision maker, I believed so much in myself and that is what inspired me to be an entrepreneur, taking the career and f inancial risk to move towards fulf illing my dreams. Always believe in yourself and follow your dreams, in a rational and calculated way, risks must be always measured, a proper business plan is an essential tool for a successful entrepreneur.

What was the def ining moment or idea that led to the creation of your business?

With a deep love for fragrances and a unique talent for identifying and blending various scent components, and my ability to recognize ingredients and notes within each scent.I felt compelled to share my passion with the world. And this is when Scent House was born, As the nose behind the brand, I've always been captivated by the power of scent to evoke emotions, memories, and experiences.

17

Can you share some of the key accomplishments and goals your business has achieved since its inception?

Our presence in nearly all hotels across Egypt, establishing ourselves as a trusted provider of scents in the hospitality sector.

Additionally, we are proud to have earned the distinction of being the number one choice for businessto-business (B2B) scent solutions, a testament to the quality and effectiveness of our products and services.

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

What strategies have you used to build a strong team, and how important is having the right team to your success?

We prioritize hiring individuals who not only possess the necessary skills and expertise but also align with our company culture and values. We also invest in ongoing training and development opportunities to help our team members continuously grow and excel What is the role of mentorship in your entrepreneurial journey, and can you name any mentors who have influenced you?

My business partner Sameh Atalla was always great mentor

"I'VE ALWAYS BEEN CAPTIVATED BY THE POWER OF SCENT TO EVOKE EMOTIONS, MEMORIES, AND EXPERIENCES. " Nada Barada to me on the side of business that required the experienced business knowledge of establishing and running a startup company - he has been always inspiring, coaching and supporting me and the company through the establishment and the startup phase of our business which required attention to details to whom I am much appreciated.

How do you deal with competition, and what sets your business apart from others in your industry?

What sets us apart is the level of service we provide to our customers in terms of regular maintenance visits and being always there for our customers.

We also differentiate ourselves through our diverse range of scents. Our selection of fragrances offers customers a wide variety of options to choose from, tailored to diverse preferences and tastes.

We offer the best value for money scents compared to others in the market, making our products more accessible and affordable to a wider range of customers.

Our scents are available in larger sizes compared to competitors, providing customers with greater value for their money and ensuring longer-lasting enjoyment of their favorite fragrances.

How do you manage work-life balance, and what advice can you give to other entrepreneurs facing this challenge?

I always balance the workload to not affect my personal life. For example I have at least 1 hour a day scheduled for sports. This always acts as a mode booster that supports both my life and business decisions - I advise to always schedule a time for sports during your day no matter how busy you are.

How do you deal with marketing and attracting customers in the age of digital media?

Given the challenge of attracting customers in the digital age, particularly for a scent brand where online sales are challenging due to the inability to physically smell the scents, we nevertheless employ strategies to engage and attract our audience effectively, including compelling visuals, descriptive copywriting, and educational content.

Egypt, today we are providing our services to Cairo, Alexandria, North Coast, Gouna, Hurghada, Suma Bay, Marsa Allam, Sharm El Sheikh and Luxor. We will be considering regional expansion to the GCC within the coming years Can you share any insights into your future goals an d what you h ope to a chieve over th e n ext few years?

As we look ahead to the future, we have ambitious goals and aspirations that we aim to achieve over the next few years.

Market expansion We’re aiming to increase market share, and reach a broader audience.

Product Diversification To accommodate our clients' changing demands and tastes, we plan to expand the range of products we offer.

Can you describe your experience expanding your business and expanding into new markets or regions?

We have been expanding our business from B2B to include B2C while considering the different needs of each sector, also we have moved our services to cover all around

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

18

‫حقق أحالمك‬ ‫ندي برادة‪ ،‬شريك إداري في شركة ‪.Scent House‬‬ ‫هــل يمكنــك أن تخبرنــا عــن‬ ‫خلفيتــك ومــا الــذي ألهمــك لتصبــح‬ ‫رائــد أعمــال؟‬ ‫خلفيتــي هــي فــي المقــام األول‬ ‫المبيعــات‪ .‬كان لــدي العديــد مــن‬ ‫األفــكار لألعمــال التــي لــم يكــن‬ ‫مــن الممكــن تنفيذهــا إال إذا كنــت‬ ‫صانــع القــرار‪ ،‬كنــت أؤمــن بنفســي‬ ‫كثيــ ً​ًر ا وهــذا مــا ألهمنــي ألكــون‬ ‫رائــد أعمــال‪ ،‬وأتحمــل المخاطــر‬ ‫المهنيــة والماليــة للتحــرك نحــو‬ ‫دائًمــا‬ ‫تحقيــق أحالمــي‪ .‬ثــق بنفســك‬ ‫ً‬ ‫واتبــع أحالمــك‪ ،‬بطريقــة عقالنيــة‬ ‫دائًمــا قيــاس‬ ‫ومحســوبة‪ ،‬يجــب‬ ‫ً‬ ‫المخاطــر‪ ،‬خطــة العمــل المناســبة‬ ‫هــي أداة أساســية لرجــل األعمــال‬ ‫ا لنا ــجح‬ ‫مــا هــي اللحظــة أو الفكــرة‬ ‫الحاســمة التــي أدت إلــى إنشــاء‬ ‫عملــك ؟‬ ‫مــع حبــي العميــق للعطــور‬ ‫وموهبــة فريــدة فــي تحديــد ومــزج‬ ‫مكونــات الرائحــة المختلفــة‪ ،‬وقدرتــي‬ ‫علــى التعــرف علــى المكونــات داخــل‬ ‫كل رائحــة‪ .‬شــعرت بأننــي مضطــر‬ ‫لمشــاركة شــغفي مــع العالــم‪.‬‬ ‫وهــذا هــو الوقــت الــذي ولــدت فيــه‬ ‫‪ ،Scent House‬باعتبــاري األنــف‬ ‫الــذي يقــف وراء العالمــة التجاريــة‪،‬‬ ‫دائًمــا مفتو �نـًا بقــوة الرائحــة‬ ‫كنــت‬ ‫ً‬ ‫فــي إثــارة المشــاعر والذكريــات‬ ‫و ا لتــجا ر ب‬ ‫هــل يمكنــك مشــاركة بعــض‬ ‫اإلنجــازات واألهــداف الرئيســية‬ ‫التــي حققهــا عملــك منــذ‬ ‫بد ا يتــه ؟‬ ‫إن تواجدنــا فــي جميــع الفنــادق‬ ‫تقري�ب ـًا فــي جميــع أنحــاء مصــر‪ ،‬يجعلنــا‬ ‫نثبــت أنفســنا كمــورد موثــوق للروائــح‬ ‫فــي قطــاع الضيافــة‪ .‬باإلضافــة إلــى‬ ‫ذلــك‪ ،‬نحــن فخــورون بحصولنــا علــى‬ ‫التميــز لكوننــا الخيــار األول لحلــول‬ ‫الروائــح بيــن الشــركات (‪ ،)B2B‬وهــو‬ ‫دليــل علــى جــودة وفعاليــة منتجاتنــا‬ ‫وخدماتــنا‬

‫‪16‬‬

‫مــا هــي االســتراتيجيات التــي‬ ‫اســتخدمتها لبنــاء فريــق قــوي‪،‬‬ ‫ومــا مــدى أهميــة وجــود الفريــق‬ ‫المناســب لنجاحــك؟‬ ‫نحــن نعطــي األولويــة لتوظيــف‬ ‫األفــراد الذيــن ال يمتلكــون المهــارات‬ ‫والخبــرة الالزمــة فحســب‪ ،‬بــل‬ ‫يتوافقــون ً‬ ‫أيًضــا مــع ثقافــة شــركتنا‬ ‫ً‬ ‫وقيمهــا‪ .‬نحــن نســتثمر أيًضــا فــي‬ ‫فــرص التدريــب والتطويــر المســتمرة‬ ‫لمســاعدة أعضــاء فريقنــا علــى النمــو‬ ‫والتفــوق بشــكل مســتمر‬ ‫مــا هــو دور اإلرشــاد فــي رحلتــك‬ ‫الرياديــة‪ ،‬وهــل يمكنــك تســمية أى‬ ‫شــخص أثــر فيــك؟‬ ‫كان شــريكي فــي العمــل ســامح‬ ‫عظيًمــا لــي‬ ‫دائًمــا مرشــًدً ا‬ ‫عطــا اهلل‬ ‫ً‬ ‫ً‬ ‫فــي جانــب األعمــال الــذي يتطلــب‬ ‫المعرفــة التجاريــة ذات الخبــرة‬ ‫إلنشــاء شــركة ناشــئة وإدارتهــا ‪ -‬لقــد‬ ‫دائًمــا مصــدر إلهــام وتدريــب‬ ‫كان‬ ‫ً‬

‫‪WWW.FRANCHISEJOURNAL.COM | MARCH 2024‬‬

‫ودعــم لــي وللشــركة خالل مرحلــة‬ ‫التأســيس وبــدء التشــغيل‪ .‬أعمالنــا‬ ‫التــي تتطلــب االهتمــام بالتفاصيــل‬ ‫يًر ا‬ ‫وأــنا أقدرــها كثــ ً‬ ‫كيــف تتعامــل مــع المنافســة‪ ،‬ومــا‬ ‫الــذي يميــز عملــك عــن اآلخريــن فــي‬ ‫مجــال عملــك؟‬ ‫مــا يميزنــا هــو مســتوى الخدمــة‬ ‫التــي نقدمهــا لعمالئنــا مــن حيــث‬ ‫زيــارات الصيانــة الدوريــة والتواجــد‬ ‫ً‬ ‫أيًضــا نميــز‬ ‫دائًمــا لعمالئنــا‪ .‬نحــن‬ ‫ً‬ ‫أنفســنا مــن خالل مجموعتنــا‬ ‫المتنوعــة مــن الروائــح‪ .‬توفــر‬ ‫مجموعــة العطــور لدينــا للعــمالء‬ ‫مجموعــة واســعة مــن الخيــارات‬ ‫لالختيــار مــن بينهــا‪ ،‬والمصممــة‬ ‫أذواقهــم‬ ‫لتناســب‬ ‫خصيًصــا‬ ‫ً‬ ‫ا لمتنو ــعة‬ ‫نحــن نقــدم أفضــل قيمــة مقابــل‬ ‫المــال مقارنــة باآلخريــن فــي‬ ‫الســوق‪ ،‬ممــا يجعــل منتجاتنــا‬

‫دائًما مفتو ً​ًنا بقوة الرائحة في إثارة المشاعر‬ ‫" كنت‬ ‫ً‬ ‫والذكريات والتجارب‪".‬‬ ‫ندي برادة‬ ‫أكثــر ســهولة وبأســعار معقولــة‬ ‫لمجمو ــعة واــسعة ــمن الــعمالء‬ ‫تتوفــر روائحنــا بأحجــام أكبــر‬ ‫مقارنــة بالمنافســين‪ ،‬ممــا يوفــر‬ ‫مقابــل‬ ‫أكبــر‬ ‫قيمــة‬ ‫للعــم الء‬ ‫اســتمتاًعً ا‬ ‫ويضمــن‬ ‫أموالهــم‬ ‫طويــل األمــد بالعطــور المفضلــة‬ ‫لد يــهم‬ ‫كيــف يمكنــك تحقيــق التــوازن بيــن‬ ‫العمــل والحيــاة‪ ،‬ومــا النصيحــة التــي‬ ‫يمكنــك تقديمهــا لــرواد األعمــال‬ ‫اآلخريــن الذيــن يواجهــون هــذا‬ ‫التحــدي؟‬ ‫ئًمــا بمو ا ز نــة عــب ء‬ ‫ا‬ ‫د‬ ‫أقــو م‬ ‫ً‬ ‫ا لعمــل حتــى ال يؤثــر علــى حيا تــي‬ ‫ا لشــخصية ‪ .‬علــى ســبيل ا لمثــا ل ‪،‬‬ ‫لــد ي ســا عة و ا حــد ة علــى ا ألقــل‬ ‫يو م�يـًا لمما ر ســة ا لر يا ضــة ‪ .‬يعمــل‬ ‫ئًمــا بمثا بــة معــز ز للو ضــع‬ ‫هــذ ا د ا ً‬ ‫ا لحيا تيــة‬ ‫قر ا ر ا تــي‬ ‫يد عــم‬ ‫ئًمــا بتحد يــد‬ ‫ا‬ ‫د‬ ‫أنصــح‬ ‫‬‫لعمليــة‬ ‫وا‬ ‫ً‬ ‫و قــت لمما ر ســة ا لر يا ضــة خ الل‬ ‫يو مــك بغــض ا لنظــر عــن مــد ى‬ ‫انــشغالك‬ ‫كيــف تتعامــل مــع التســويق‬ ‫وجــذب العــمالء فــي عصــر الوســائط‬ ‫ا لر قميــة ؟‬ ‫نظــ ً​ًر ا للتحــد ي ا لمتمثــل فــي‬ ‫ا لعصــر‬ ‫فــي‬ ‫ا لعــم الء‬ ‫جــذ ب‬ ‫للع المــة‬ ‫با لنســبة‬ ‫ا لر قمــي ‪،‬‬ ‫با لعطــو ر‬ ‫ا لخا صــة‬ ‫ا لتجا ر يــة‬ ‫عبــر‬ ‫ا لمبيعــا ت‬ ‫تمثــل‬ ‫حيــث‬ ‫ا إلنتر نــت تحد �يـًا بســبب عــد م‬ ‫ا لر و ا ئــح‬ ‫شــم‬ ‫علــى‬ ‫ا لقــد ر ة‬ ‫فعل�يـًا ‪ ،‬فإننــا مــع ذ لــك نســتخد م‬ ‫ا ســتر ا تيجيا ت إلشــر ا ك جمهو ر نــا‬ ‫و جذ بــه بشــكل فعــا ل ‪ ،‬بمــا فــي‬ ‫ذ لــك ا لمر ئيــا ت ا لجذ ا بــة و كتا بــة‬ ‫ا لنصــو ص ا لو صفيــة ‪ ،‬و ا لمحتــو ى‬ ‫التعليــمي‬

‫فكــر مل�يـًا فيمــا تريــده مــن‬ ‫حياتــك المهنيــة‪ ،‬وحــدد نســختك‬ ‫الخاصــة مــن النجــاح‪ .‬تــدرب علــى‬ ‫التفكيــر الذا تــي لمعرفــة مــا إذا‬ ‫كــنت عــلى المــسار الصحــيح‬ ‫هــل يمكنــك وصــف تجربتــك فــي‬ ‫توســيع نطــاق عملــك والتوســع فــي‬ ‫أســواق أو مناطــق جديــدة؟‬ ‫لقــد قمنــا بتوســيع أعمالنــا مــن‬ ‫‪ B2B‬لتشــمل ‪ B2C‬مــع األخــذ فــي‬ ‫المختلفــة‬ ‫االحتياجــات‬ ‫االعتبــار‬ ‫لــكل قطــاع‪ ،‬كمــا قمنــا بنقــل‬ ‫خدماتنــا لتغطيــة جميــع أنحــاء‬ ‫مصــر‪ ،‬واليــوم نقــدم خدماتنــا فــي‬ ‫القاهــرة واإلســكندرية والســاحل‬ ‫والغردقــة‪،‬‬ ‫والجونــة‬ ‫الشــمالى‬ ‫خليــج ســوما ومرســى علــم وشــرم‬ ‫الشــيخ واألقصــر‪ .‬وســوف نفكــر‬ ‫فــي التوســع اإلقليمــي فــي دول‬ ‫مجلــس التعــاون الخليجــي خالل‬ ‫الــسنوات القادــمة‬ ‫هــل يمكنــك مشــاركة أي أفــكار‬ ‫حــول أهدافــك المســتقبلية ومــا‬ ‫تأمــل فــي تحقيقــه خالل الســنوات‬ ‫القليلــة القادمــة؟‬ ‫ونحــن نتطلــع إلــى المســتقبل‪،‬‬ ‫لدينــا أهــداف وتطلعــات طموحــة‬ ‫نســعى إلــى تحقيقهــا خالل الســنوات‬ ‫القليــلة المقبــلة‬ ‫التوســع في السوق‬ ‫نحــن نهــدف إلــى زيــادة حصتنــا‬ ‫فــي الســوق والوصــول إلــى جمهــور‬ ‫أوــسع‬ ‫تنويــع المنتجــات‬ ‫لتلبيــة متطلبــات وأذواق عمالئنــا‬ ‫المتغيــرة‪ ،‬نخطــط لتوســيع نطــاق‬ ‫المنتــجات الــتي نقدمــها‬

‫مــا هــي النصيحــة التــي تقدمهــا‬ ‫لــرواد األعمــال الذيــن يرغبــون فــي‬ ‫بــدء أعمالهــم التجاريــة؟‬ ‫بــدء عمــل تجــاري أمــر صعــب‪.‬‬ ‫ولكــن يمكنــك إحــداث تأثيــر كبيــر‬ ‫وبنــاء حيــاة مهنيــة رائعــة ب‬ ‫عمــلك الــخاص‬

‫‪MARCH 2024 | WWW.FRANCHISEJOURNAL.COM‬‬

‫‪15‬‬

Two sisters in the world of fashion

By Mahinaz & Rabab, Founders of Mahy&Ruby

T

ell us about your background and what inspired you to become an entrepreneur?

Mahy&Ruby was born out of our shared passion for fashion, which has been a driving force in our lives since childhood.

Growing up, we always dreamed of creating something of our own in the fashion world.

Our background includes experiences in design, retail, and a deep understanding of market trends, which laid the foundation for our entrepreneurial journey.

What was the defining moment or idea that led to the creation of your business?

The defining moment for us was realizing that there was a gap in the market for unique, one-of-a-kind fashion pieces.

We wanted to offer something exclusive that couldn't be found elsewhere. This idea became the cornerstone of Mahy&Ruby, inspiring us to launch our brand and fill that niche.

Can you share some of the key accomplishments and goals your business has achieved since its inception?

Since our inception, Mahy&Ruby has achieved several key accomplishments.

We've successfully opened four stores in Egypt, establishing a strong presence in the local fashion scene.

Our brand has gained recognition for its unique offerings, and we've built a loyal customer base.

21

What strategies have you used to build a strong team, and how important is having the right team to your success?

Building a strong team has been instrumental to our success. We prioritize hiring individuals who share our passion for fashion and our commitment to excellence. Communication, collaboration, and mutual respect are core values within our team culture. Each member plays a crucial role in bringing our vision to life, and their dedication drives the growth of Mahy&Ruby.

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

Did you encounter any major setbacks or failures along the way, and what did you learn from them?

Along the way, we've faced setbacks and encountered failures, as is common in any entrepreneurial journey. These experiences have taught us valuable lessons about resilience, adaptability, and the importance of learning from mistakes. We've emerged stronger and more determined, using setbacks as opportunities for growth and improvement.

How do you stay innovative and adapt to changes in your industry or market?

Staying innovative and adaptable is essential in the

"STAYING INNOVATIVE AND ADAPTABLE IS ESSENTIAL IN THE FAST-PACED FASHION INDUSTRY. " Mahinaz & Rabab fast-paced fashion industry.

We constantly monitor market trends, consumer preferences, and emerging technologies to stay ahead. Our design team is always experimenting with new materials, techniques, and styles to keep our collections fresh and exciting. By remaining flexible and open to change, we can quickly adapt to shifts in the industry and seize new opportunities.

How do you deal with competition, and what sets your business apart from others in your industry?

Competition is inevitable in any industry, but we believe that what sets Mahy&Ruby apart is our commitment to exclusivity and quality. Our curated selection of unique pieces appeals to customers who value individuality and craftsmanship. Additionally, our personalized customer service and attention to detail set us apart from larger, mass-market retailers. Rather than seeing competition as a threat, we view it as motivation to continuously improve and innovate.

Can you discuss the importance of having a business plan and a clear vision for the long-term success of your company?

Having a clear business plan and long-term vision is essential for the success of any company.

Our business plan serves as a roadmap, guiding our strategic

decisions and ensuring that we stay focused on our goals. It helps us allocate resources effectively, identify potential challenges, and seize opportunities for growth.

Our long-term vision is to establish Mahy&Ruby as a leading fashion brand, known for its unique offerings, exceptional quality, and unwavering commitment to customer satisfaction.

How do you manage work-life balance, and what advice can you give to other entrepreneurs facing this challenge?

Managing work-life balance as an entrepreneur is indeed challenging but crucial for overall well-being. We prioritize setting boundaries and allocating specific time for work and personal life. This might include scheduling regular breaks, delegating tasks, and practicing self-care activities such as exercise and spending time with loved ones. My advice to other entrepreneurs facing this challenge is to prioritize selfcare, delegate tasks whenever possible, and recognize that achieving a balance is an ongoing process that requires conscious effort and adjustments.

How do you deal with marketing and attracting customers in the age of digital media?

Marketing in the age of digital media requires a multifaceted approach that combines online and offline strategies. We leverage social media platforms

such as Instagram, Facebook, and TikTok to showcase our collections, engage with customers, and build brand awareness.

How has technology played a role in your work, and what technology tools or platforms do you find most valuable?

Technology plays a significant role in our work, particularly in areas such as e-commerce, inventory management, and customer relationship management.

We utilize e-commerce platforms to reach customers worldwide and streamline the online shopping experience.

What advice would you give to would-be entrepreneurs who want to start their own business?

My advice to would-be entrepreneurs is to start with a clear vision and a passion for what you do. Surround yourself with a supportive network of mentors, advisors, and peers who can offer guidance and support along the way. Be prepared to face challenges and setbacks, but approach them as learning opportunities rather than obstacles. Stay adaptable, embrace change, and never lose sight of your goals.

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

22

‫أختان في عالم الموضة‬ ‫ماهيناز ورباب‪ ،‬مؤسسين ‪.Mahy&Ruby‬‬ ‫هــل يمكنــك أن تخبرنــا عــن‬ ‫خلفيتــك ومــا الــذي ألهمــك لتصبــح‬ ‫رائــد أعمــال؟‬ ‫نشــأت شــركة ماهــي آنــد روبــي‬ ‫مــن شــغفنا المشــترك بالموضــة‪،‬‬ ‫والتــي كانــت القــوة الدافعــة‬ ‫الطفولــة‪.‬‬ ‫منــذ‬ ‫حياتنــا‬ ‫فــي‬ ‫دائًمــا‬ ‫نحلــم‬ ‫كنــا‬ ‫كبــرت‪،‬‬ ‫عندمــا‬ ‫ً‬ ‫بإنشــاء شــي ء خــاص بنــا فــي‬ ‫عالــم الموضــة‪ .‬تتضمــن خلفيتنــا‬ ‫فــي التصميــم وتجــارة التجزئــة‬ ‫ً‬ ‫عميًقــا التجاهــات الســوق‪،‬‬ ‫وفهًمــا‬ ‫ً‬ ‫ممــا جعلهــا األســاس لر حلتنــا فــي‬ ‫ر ــيادة األعــمال‬ ‫مــا هــي اللحظــة أو الفكــرة‬ ‫الحاســمة التــي أدت إلــى إنشــاء‬ ‫عملــك ؟‬ ‫كانــت اللحظــة الحاســمة بالنســبة‬ ‫لنــا هــي إدراك وجــود فجــوة فــي‬ ‫الســوق لقطــع األزيــاء الفريــدة مــن‬ ‫نوعهــا‪ .‬أردنــا أن نقــدم شــي ً​ًئا حصر�يـًا‬ ‫ال يمكــن العثــور عليــه فــي أي‬ ‫مــكان آخــر‪ .‬أصبحــت هــذه الفكــرة‬ ‫حجــر األســاس فــي شــركة & ‪Mahy‬‬ ‫‪ ،Ruby‬ممــا ألهمنــا إلطالق عالمتنــا‬ ‫التجاريــة ومــلء هــذا المــكان فــي‬ ‫ا لــسو ق‬ ‫هــل يمكنــك مشــاركة بعــض‬ ‫اإلنجــازات واألهــداف الرئيســية‬ ‫التــي حققهــا عملــك منــذ‬ ‫بد ا يتــه ؟‬ ‫حققــت شــر كة ‪M a h y& R u b y‬‬ ‫ا لعد يــد مــن ا إلنجــا ز ا ت ا لر ئيســية‬ ‫منــذ تأسيســها ‪ . ،‬لقــد نجحنــا‬ ‫فــي ا فتتــا ح أر بعــة متا جــر فــي‬ ‫مصــر ‪ ،‬ممــا أد ى إلــى تأســيس‬ ‫حضــو ر قــو ي فــي ســا حة ا لمو ضــة‬ ‫ا لمحليــة ‪ .‬لقــد ا كتســبت ع المتنــا‬ ‫ا لتجا ر يــة شــهر ة بســبب عر و ضهــا‬ ‫ا لفر يــد ة ‪ ،‬و قمنــا ببنــا ء قا عــد ة‬ ‫ــعم الء مخلصــين‬

‫‪20‬‬

‫مــا هــي ا الســتراتيجيات التــي‬ ‫فريــق‬ ‫لبنــاء‬ ‫اســتخدمتها‬ ‫قــوي‪ ،‬ومــا مــدى أهميــة وجــود‬ ‫الفريــق ا لمناســب لنجاحــك؟‬ ‫ً‬ ‫عــامًال‬ ‫لقــد كان بنــاء فريــق قــوي‬ ‫أساســًيًا فــي نجاحنــا‪ .‬نحــن نعطــي‬ ‫األولويــة لتوظيــف األفــراد الذيــن‬ ‫يشــاركوننا شــغفنا بالموضــة و‬ ‫التزامنــا بالتميــز‪ .‬يعــد التواصــل‬ ‫المتبــادل‬ ‫واالحتــرام‬ ‫والتعــاون‬ ‫مــن القيــم األساســية ضمــن‬ ‫ثقافــة فريقنــا‪ .‬يلعــب كل عضــو‬ ‫حاســًما فــي تحقيــق رؤيتنــا‪،‬‬ ‫دو ً​ًر ا‬ ‫ً‬ ‫وتفانيهــم هــو الدافــع وراء نمــو‬ ‫‪.M a h y& R u b y‬‬ ‫هــل واجهــت أي انتكاســات‬ ‫أو إخفاقــات كبيــرة علــى طــول‬ ‫الطريــق‪ ،‬ومــاذا تعلمــت منهــا؟‬ ‫واجهنــا انتكاســات وإخفاقــات‬ ‫علــى طــول الطريــق‪ ،‬كمــا هــو‬ ‫شــائع فــي أي رحلــة لريــادة األعمــال‪.‬‬

‫‪WWW.FRANCHISEJOURNAL.COM | MARCH 2024‬‬

‫لقــد علمتنــا هــذه التجــارب دروســا‬ ‫قيمــة حــول المرونــة والقــدرة‬ ‫علــى التكيــف وأهميــة التعلــم مــن‬ ‫األخطــاء‪ .‬لقــد خرجنــا أقــوى وأكثــر‬ ‫تصميمــا‪ ،‬مســتخدمين النكســات‬ ‫كــفرص للنــمو والتحــسين‬ ‫كيــف تحافــظ علــى االبتــكار‬ ‫وتتكيــف مــع ا لتغيــرات فــي‬ ‫مجــال عملــك أو الســوق؟‬ ‫و ا لقا بليــة‬ ‫ا البتــكا ر‬ ‫يعــد‬ ‫فــي‬ ‫ضر و ر �يـًا‬ ‫أمــ ً​ًر ا‬ ‫للتكيــف‬ ‫صنا عــة ا ألز يــا ء ســر يعة ا لخطــى ‪.‬‬ ‫نحــن نر ا قــب با ســتمر ا ر ا تجا هــا ت‬ ‫ا لســو ق و تفضــي الت ا لمســتهلكين‬ ‫للبقــا ء‬ ‫ا لنا شــئة‬ ‫و ا لتقنيــا ت‬ ‫فــي ا لمقد مــة ‪ .‬يقــو م فر يــق‬ ‫ئًمــا بتجر بــة‬ ‫ا لتصميــم لد ينــا د ا ً‬ ‫و ا ألســا ليب‬ ‫و ا لتقنيــا ت‬ ‫ا لمــو ا د‬ ‫علــى‬ ‫للحفــا ظ‬ ‫ا لجد يــد ة‬ ‫و مثيــر ة ‪.‬‬ ‫جد يــد ة‬ ‫مجمو عتنــا‬ ‫مــن خ الل ا لحفــا ظ علــى ا لمر و نــة‬

‫أمًرا ضرور ً​ًيا في‬ ‫" يعد االبتكار والقابلية للتكيف ً‬ ‫صناعة األزياء سريعة الخطى‪".‬‬ ‫ماهيناز ورباب‬ ‫و ا النفتــا ح علــى ا لتغييــر ‪ ،‬يمكننــا‬ ‫ا لتكيــف بســر عة مــع ا لتحــو الت‬ ‫فــي ا لصنا عــة و ا غتنــا م ا لفــر ص‬ ‫الجدــيدة‬ ‫كيــف تتعامــل مــع المنافســة‪،‬‬ ‫ومــا الــذي يميــز عملــك عــن اآلخريــن‬ ‫فــي مجــال عملــك؟‬ ‫المنافســة أمــر ال مفــر منــه‬ ‫فــي أي صناعــة‪ ،‬ولكننــا نعتقــد‬ ‫أن مــا يميــز ‪ Mahy&Ruby‬هــو‬ ‫والجــودة‪.‬‬ ‫بالحصريــة‬ ‫التزامنــا‬ ‫مــن‬ ‫المختــارة‬ ‫مجموعتنــا‬ ‫القطــع الفريــدة تنــال إعجــاب‬ ‫العــم الء الذيــن يقــدرون التفــرد‬ ‫والحرفيــة‪ .‬باإلضافــة إلــى ذلــك‪،‬‬ ‫فــإن خدمــة العــمالء الشــخصية‬ ‫واالهتمــام بالتفاصيــل يميزنــا عــن‬ ‫حجًمــا فــي‬ ‫تجــار التجزئــة األكبــر‬ ‫ً‬ ‫ً‬ ‫وبــدًال مــن النظــر إلــى‬ ‫األســواق‪.‬‬ ‫المنافســة علــى أنهــا تهديــد‪،‬‬ ‫فإننــا ننظــر إليهــا علــى أنهــا‬ ‫حافــز للتحســين واالبتــكار بشــكل‬ ‫مــستمر‬ ‫هــل يمكنــك مناقشــة أهميــة‬ ‫وجــود خطــة عمــل ورؤيــة واضحــة‬ ‫لنجــاح شــركتك علــى المــدى‬ ‫ا لطو يــل ؟‬ ‫إن و جــو د خطــة عمــل و ا ضحــة‬ ‫أمــر‬ ‫ا لمــد ى‬ ‫طو يلــة‬ ‫و ر ؤيــة‬ ‫شــر كة ‪.‬‬ ‫أي‬ ‫لنجــا ح‬ ‫ضــر و ر ي‬ ‫بمثا بــة‬ ‫عملنــا‬ ‫خطــة‬ ‫تعمــل‬ ‫لتو جيــه‬ ‫طر يــق‬ ‫خر يطــة‬ ‫قر ا ر ا تنــا ا إلســتر ا تيجية و تضمــن‬ ‫ا ســتمر ا ر تر كيز نــا علــى أهد ا فنــا ‪.‬‬ ‫فهــو يســا عد نا علــى تخصيــص‬ ‫ا لمــو ا ر د بشــكل فعــا ل ‪ ،‬و تحد يــد‬ ‫ا لتحد يــا ت ا لمحتملــة ‪ ،‬و ا غتنــا م‬ ‫ر ؤيتنــا‬ ‫تتمثــل‬ ‫ا لنمــو ‪.‬‬ ‫فــر ص‬ ‫جعــل‬ ‫فــي‬ ‫ا لمــد ى‬ ‫طو يلــة‬ ‫‪ M a h y & R u b y‬ع المــة تجا ر يــة‬ ‫ا ألز يــا ء ‪،‬‬ ‫مجــا ل‬ ‫فــي‬ ‫ر ا ئــد ة‬ ‫و معر و فــة بعر و ضهــا ا لفر يــد ة‬ ‫و ا لجــو د ة ا الســتثنا ئية و ا اللتــز ا م‬ ‫ا لثا ــبت بر ــضا ا لــعم الء‬

‫تحقيــق‬ ‫يمكنــك‬ ‫كيــف‬ ‫التــوازن بيــن العمــل والحيــاة‪،‬‬ ‫ومــا النصيحــة التــي يمكنــك‬ ‫األعمــال‬ ‫لــرواد‬ ‫تقديمهــا‬ ‫ا آلخريــن الذيــن يواجهــون هــذا‬ ‫ا لتحــد ي ؟‬ ‫إن إدارة التــوازن بيــن ا لعمــل‬ ‫أمــر‬ ‫أعمــال‬ ‫كرجــل‬ ‫والحيــاة‬ ‫صعــب بالفعــل ولكنــه أمــر بالــغ‬ ‫العامــة‪.‬‬ ‫للرفاهيــة‬ ‫األهميــة‬ ‫نحــن نعطــي األولويــة لوضــع‬ ‫الحــدود وتخصيــص وقــت محــدد‬ ‫للعمــل والحيــاة الشــخصية‪ .‬قــد‬ ‫يشــمل ذلــك جدولــة فتــر ات راحــة‬ ‫المهــام‪،‬‬ ‫وتفويــض‬ ‫منتظمــة‪،‬‬ ‫وممارســة أنشــطة الرعايــة الذاتيــة‬ ‫مثــل ممارســة الرياضــة وقضــاء‬ ‫الوقــت مــع أحبائــك‪ .‬نصيحتــي‬ ‫لــرواد األعمــال اآلخريــن الذيــن‬ ‫يواجهــون هــذا التحــدي هــي‬ ‫إعطــاء األولويــة للرعايــة الذاتيــة‪،‬‬ ‫وتفويــض المهــام كلمــا أمكــن‬ ‫ذلــك‪ ،‬وإدراك أن تحقيــق التــوازن‬ ‫هــو عمليــة مســتمرة تتطلــب‬ ‫جــهًدً ا واعيــًا وتــعديالت‬

‫نحــن نســتخدم منصــات التجــارة‬ ‫اإللكترونيــة للوصــول إلــى العــمالء‬ ‫فــي جميــع أنحــاء العالــم وتبســيط‬ ‫تجرــبة التــسوق عــبر اإلنترــنت‬ ‫التــي‬ ‫النصيحــة‬ ‫هــي‬ ‫مــا‬ ‫األعمــال‬ ‫لــرواد‬ ‫تقدمهــا‬ ‫يرغبــون‬ ‫الذيــن‬ ‫المحتمليــن‬ ‫فــي بــدء أعمالهــم التجار يــة‬ ‫ا لخا صــة ؟‬ ‫ا ألعمــا ل‬ ‫لــر و ا د‬ ‫نصيحتــي‬ ‫ا لمحتمليــن هــي ا لبــد ء بر ؤيــة‬ ‫و ا ضحــة و شــغف بمــا تفعلــه ‪.‬‬ ‫أحــط نفســك بشــبكة د ا عمــة‬ ‫مــن ا لمو جهيــن و ا لمستشــا ر ين‬ ‫تقد يــم‬ ‫يمكنهــم‬ ‫ا لذ يــن‬ ‫علــى‬ ‫و ا لد عــم‬ ‫ا لتو جيــه‬ ‫طــو ل ا لطر يــق ‪ .‬كــن مســتعًدً ا‬ ‫ا لتحد يــا ت‬ ‫لمو ا جهــة‬ ‫تعا مــل‬ ‫و لكــن‬ ‫و ا لنكســا ت ‪،‬‬ ‫معهــا كفــر ص للتعلــم و ليــس‬ ‫مثــل عقبــا ت ‪ .‬كــن قــا د ً​ًر ا علــى‬ ‫ا لتكيــف ‪ ،‬و ا حتضــن ا لتغييــر ‪ ،‬و ال‬ ‫تغــفل أــبًدً ا ــعن أهد ا ــفك‬

‫كيــف تتعامــل مــع التســويق‬ ‫وجــذب العــمالء فــي عصــر‬ ‫الرقميــة؟‬ ‫الوســائط‬ ‫يتطلــب ا لتســو يق فــي عصــر‬ ‫نهًجــا‬ ‫ا لر قميــة‬ ‫ا لو ســا ئط‬ ‫ً‬ ‫بيــن‬ ‫يجمــع‬ ‫ا ألو جــه‬ ‫متعــد د‬ ‫ا إلنتر نــت‬ ‫عبــر‬ ‫ا الســتر ا تيجيا ت‬ ‫و غيــر ا لمتصلــة با إلنتر نــت ‪ .‬نحــن‬ ‫نســتفيد مــن منصــا ت ا لتو ا صــل‬ ‫ا الجتما عــي مثــل ‪I n s t a g r a m‬‬ ‫و ‪ F a c e b o o k‬و ‪ T i k To k‬لعــر ض‬ ‫مــع‬ ‫و ا لتفا عــل‬ ‫مجمو عتنــا‬ ‫ا لعــم الء و بنــا ء ا لو عــي با لع المــة‬ ‫ا لتجا ر ــية‬ ‫التكنولوجيــا‬ ‫لعبــت‬ ‫كيــف‬ ‫ومــا‬ ‫عملــك‪،‬‬ ‫فــي‬ ‫دو ً​ًر ا‬ ‫هــي األدوات أو المنصــات‬ ‫تجدهــا‬ ‫التــي‬ ‫التكنولوجيــة‬ ‫قيمــة؟‬ ‫أكثــر‬ ‫مهًمــا‬ ‫تلعــب التكنولوجيــا دو ً​ًر ا‬ ‫ً‬ ‫فــي عملنــا‪ ،‬ال ســيما فــي مجــاالت‬ ‫مثــل التجــارة اإللكترونيــة وإدارة‬ ‫المخــزون وإدارة عالقــات العــمالء‪.‬‬

‫‪MARCH 2024 | WWW.FRANCHISEJOURNAL.COM‬‬

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WOMEN OF FRANCHISING

Empowering Young Entrepreneurs:

Shattering Stereotypes and Paving the Way

by Max Neonakis

A

s an 18-year-old high school student with a passion for entrepreneurship, I've always been captivated by stories of young people breaking barriers and making their mark in the business world. But what truly inspires me are the stories of young

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girls who have defied expectations and become successful entrepreneurs, challenging stereotypes and reshaping industries. Their journeys not only exemplify the power of determination and innovation but also underscore the critical importance of equal rights and opportunities for all

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

individuals in our society.

One such trailblazer is Zandra Cunningham, the founder, and CEO of Zandra Beauty, a natural skincare company. At the age of nine, Zandra began making lip balm in her parents' kitchen, driven

by her passion for creating products that promote self-care and confidence.

Despite facing skepticism and naysayers, Zandra remained steadfast in her vision, eventually growing her homemade lip balm business into a full-fledged beauty empire. Today, Zandra Beauty offers a wide range of skincare products, empowering young girls to embrace their natural beauty and pursue their dreams.

Another inspiring example is Alina Morse, the founder of Zollipops, a sugar-free candy company. At the age of seven, Alina came up with the idea for Zollipops, inspired by her desire for a sweet treat that wouldn't harm her teeth. With the support of her parents, Alina launched her business, offering a healthier alternative to traditional lollipops. Despite facing challenges in a highly competitive industry, Alina's perseverance paid off, and Zollipops quickly gained popularity, becoming a staple in stores across the country.

These young entrepreneurs not only demonstrate the power of youth and innovation but also highlight the importance of equal rights and opportunities for all individuals, regardless of age or gender. In a society where stereotypes often dictate what is considered "appropriate" for young girls, these trailblazers have shattered expectations and proven that age and gender are no barriers to success.

Equal rights and opportunities are not only a matter of fairness but also crucial for fostering innovation

and driving economic growth.

When we empower young girls to pursue their entrepreneurial ambitions, we unlock a wealth of untapped potential and creativity. By providing equal access to education, mentorship, and resources, we enable young entrepreneurs to thrive and make meaningful contributions to society.

Moreover, promoting equal rights and opportunities is essential for addressing systemic issues such as gender inequality and economic disparities. When we break down barriers and create a level playing field for all individuals, we create a more just and equitable society where everyone has the chance to succeed.

However, achieving equal rights and opportunities for all is not without its challenges.

Deep-seated stereotypes and biases often limit the aspirations of young girls and women, discouraging them from pursuing careers in male-dominated fields such as technology or

entrepreneurship. Additionally, access to capital and resources remains a significant barrier for many aspiring young entrepreneurs, particularly those from marginalized communities.

As a society, we must work together to dismantle these barriers and create an environment where all individuals have an equal opportunity to succeed.

This requires not only policy changes but also a shift in mindset and culture, challenging stereotypes and promoting inclusivity and diversity in all aspects of life.

The stories of young girls who have become successful entrepreneurs serve as a powerful reminder of the transformative power of youth and the importance of equal rights and opportunities for all individuals in our society. By breaking down barriers and fostering an environment of inclusivity and equality, we can unleash the full potential of our youth and build a brighter future for generations to come.

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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Carolyn Berry of Clean Colonic: Building A Business From The Bottom Up

by Greg Tuthill, Consultant, The Franchise Consulting Company

C

arolyn Berry, owner of Clean Colonic, has always been passionate about helping people. But it wasn’t until her own health issues and years of suffering that she turned to colonics for the answer to unlocking the mystery of her own health – leading her down the path to becoming a successful business owner today.

Carolyn is opening up her fourth Clean Colonic location in Glendale, AZ after she’s been in business five years with the other three Clean Colonic locations and now, launching Clean Colonic as a franchise nationally.

Carolyn, a former competitive women’s doubles sand volleyball player turned massage therapist, spent 15 years in the massage therapy field.

Following this, she transitioned to managing spas in a fitness center for nearly eight years, where she honed her skills in business management and growth strategies.

After leaving her corporate job, she authored the book "I’m Happy. How Did I Get Here?" which outlines a program to guide individuals from chaos to happiness. Despite her outward happiness, she

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struggled with severe health issues, including food allergies and uterine problems, for over two decades. Advised to undergo a hysterectomy, she sought alternative solutions.

At a friend's suggestion, she tried colon hydrotherapy. After seven sessions, her uterine issues vanished, her food allergies disappeared, and she regained the ability to

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

CAROLYN AND HER TEAM PRIORITIZE CLIENT COMFORT AND DISCRETION, OFFERING A DETAILED ONLINE GUIDE TO EASE APPREHENSIONS. eat anything without adverse reactions. Today, she enjoys indulging in her favorite dish, truffle mac and cheese, free from health concerns.

Because of this amazing, life changing experience, Carolyn took a new career direction and became dedicated to helping people through colon hydrotherapy.

Hydrotherapy, touted for its gastrointestinal benefits, has gained popularity not only among those with digestive issues but also among individuals seeking overall wellness. Berry, founder of Clean Colonic, emphasizes its transformative effects, noting

that many clients experience unexpected improvements in well-being, even without preexisting concerns. Weight loss is among the touted benefits, with regular sessions recommended for a thorough "reset" after around ten to 12 treatments.

Clean Colonic ensures topnotch service, adhering strictly to manufacturer guidelines and using FDA-approved equipment. Carolyn and her team prioritize client comfort and discretion, offering a detailed online guide to ease apprehensions. Despite initial hesitations, Carolyn’s personal experience underscores

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the profound impact of hydrotherapy, fueling her dedication to providing a lifechanging service.

Clean Colonic is now a National Franchise available to anyone with a similar vision.

Carolyn aims to continue to grow and bring awareness to communities across the country, while maintaining the integrity of colon hydrotherapy.

ABOUT THE AUTHOR Greg Tuthill is a Franchise Consultant with The Franchise Consulting Company and serial entrepreneur with over 30 years of experience in owning and developing multiple successful businesses. Contact him at 949.293.3508 or GTuthill@TheFranchiseConsultingCompany.com

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Pam Stallings, a Stellar Operator and Franchisee with Salsarita’s Fresh Mexican Grill Shares Some of Her Success Tips

by Rhonda Sanderson, CEO, Sanderson & Associates

S

#FranchiseStars Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains and is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin. com/in/rhonda-sanderson-a6b658/

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alsarita’s Fresh Mexican Grill, a fast-casual Mexican restaurant chain offers a fun, fresh, and customizable dining experience. Founded in 2000 in Charlotte, NC, Salsarita’s has grown to over 86 locations in 19 states, including 13 locations in Kentucky. One of the stars of the chain is Pam Stallings, who along with husband Steve, is about to open their 3rd location in Louisville.

“We are thrilled to open our third Salsarita’s in the Louisville market, and to bring our fresh and flavorful Mexican food to the Shepherdsville community,” said Steve Stallings. “We are grateful for the support and loyalty of our customers, and we look forward to serving them for many years to come.”

Clearly the Stallings are no strangers to the Louisville community, having opened their first Salsarita’s in St. Matthews in 2005, and their second in Middletown in 2012. They have been actively involved in various local events and causes, such as sponsoring the Make A Wish, donating food to Norton’s Hospital, and supporting the Kentucky Humane

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

Society, among many other community endeavors.

Much of this is due to the incredible energy and marketing mind of Pam Stallings. While Steve is really “the operator” of all things business, Pam is the heart and soul of the 3 restaurants, and the motivator of their staff in each location. One manager said with a smile, “How can we possibly not be motivated and do as much as the owner does? We can’t let her outshine us.”

The Stallings also run some of the most successful restaurants in the entire Salsarita’s system, - the highest AUV out of any location in the system. Their sales success is largely due to their catering business. Another of Pam’s pet projects that she took on with zeal.

“We’ve had challenges, believe me,” added Pam. “Every restaurant, or business, for that matter has them. It’s the way you handle them. I saw this great opportunity with our catering end—the same terrific food right to the office. Especially after COVID, we saw an opportunity. More

people finally returning to the office, but for sure behind in work. Why not promote terrific “office packages” for lunch. More productivity for our customers, who could then hold meetings in the office with lunch provided and brainstorming sessions.”

When asked how she built the catering business, and still keeps it thriving, Pam had a simple answer.

“The most important key to a successful catering business is the food quality. A meal made with love by a trusted neighborhood restaurant tastes better than one that is simply thrown together.

Ensure that your passion can be tasted in each client you serve. We are local and use only the freshest produce and quality ingredients.

People know us. They know they are getting this quality.

Top it off with great service, which means efficient implementation and staff to get everyone their meals in a timely manner.”

The new Shepherdsville location features a drive-thru, a spacious dining area, and a salsa bar with a variety of homemade salsas. The menu offers customizable burritos, tacos, nachos, salads, and more, made with high-quality ingredients and prepared fresh daily. The restaurant also offers online ordering, delivery, and catering services for any occasion.

Company CEO Phil Friedman offered, “The Stallings are stars in all that they take on and make everything work better than the way they found it.

They did a super job growing

Pictured left to right, Salsarita’s CEO Phil Friedman, Pam Stallings and Steve Stallings.

out their first location. Pam took on the catering aspect of the business and turned that into a huge revenue winner. When they added the system’s 3rd drive-thru to their Shelbyville Rd. restaurant, sales increased exponentially.

The Stallings are the type of multi-unit franchise owners we want to continue to grow the brand and they have set a very high bar.”

But when asked her real secret and why she thinks they’ve been such a success, her answer, well, it was strictly Pam and her effervescence; “Who doesn’t love tacos?”

ABOUT SALSARITA’S: Founded in Charlotte, N.C. in 2000, Salsarita’s Fresh Cantina (now known as Salsarita’s Fresh Mexican Grill) offers Mexican favorites such as six flavorful house-made salsas, custom burritos, tacos, nachos, and salads made fresh to order with an extensive selection of proteins, toppings, and fillings. Salsarita's was acquired by franchise industry veteran Phil Friedman in 2011 and currently operates 84 locations, 18 states 9 of which are company owned. They were named to Newsweek’s America’s Favorite Restaurants list for 2023. For more information, visit www.salsaritas.com, like us on Facebook at http:// www.facebook.com/salsaritas and follow us on Twitter and Instagram @salsaritas.

WHY FRANCHISE WITH US?

(765) 267-1762

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WOMEN OF FRANCHISING

Judy Flynn, Founder and CEO of The Fresh Monkee, Breaking Barriers, Creating opportunities!

by Mike Ciccarelli, Consultant, The Franchise Consulting Company

I

n the bustling world of healthy food franchises, Judy Flynn stands out as a visionary leader, trailblazer, and advocate for nutritious living. As the Founder and CEO of The Fresh Monkee- Truly Healthy Protein Shakes, she has spearheaded a culinary movement that prioritizes wholesome ingredients, innovative flavors, and community engagement.

With a passion for health and wellness, coupled with a drive for entrepreneurial success, Judy Flynn has become a driving force in reshaping the landscape of healthy food franchises.

34

BACKGROUND AND EARLY INSPIRATION Judy Flynn's journey into the world of healthy eating began long before she launched The Fresh Monkee. Growing up as an avid athlete she found it difficult to find healthy and clean food amongst the flood of fastfood restaurants that flooded markets everywhere. Constantly being on the go, she soon developed an eating disorder and it was from this that she developed a deep appreciation for the transformative power of food. After facing her own health challenges, Judy fully embraced the importance of nutrition and

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

its impact on overall wellbeing.

Armed with this newfound understanding, Judy set out on a mission to make healthy eating accessible, convenient, and enjoyable for everyone.

Drawing inspiration from her own experiences and a desire to share her passion for nutritious living with others, she embarked on the journey that would ultimately lead to the creation of The Fresh MonkeeTruly Healthy Protein Shakes.

THE BIRTH OF THE FRESH MONKEE- TRULY HEALTHY PROTEIN SHAKES Judy decided to leave her successful corporate career and pursue her dreams of entrepreneurship and helping others by providing healthy food offerings that are not only wholesome and nutritious but delicious in a way that hasn’t been done before. In 2014 she opened the first Fresh Monkee location in her hometown, envisioning it as more than just “another smoothie type concept” but as a community hub for health-conscious individuals.

From the outset, her goal was simple yet ambitious:

to provide customers with delicious, nutrient-rich meals that nourished the body and satisfied the soul.

With a focus on fresh, locally sourced ingredients and innovative recipes, The Fresh Monkee quickly gained a loyal following and garnered attention for its unique approach to healthy clean grab and go protein shakes and healthy snack alternatives that satisfied cravings of all ages.

The menu offerings at The Fresh Monkee were as diverse as they were nutritious, catering to a wide range of tastes and dietary preferences including Keto and low carb diets.

BUILDING A BRAND AND A MOVEMENT Under Judy Flynn's leadership, The Fresh Monkee has grown from a single location to a thriving franchise with multiple outlets across the country.

However, beyond its expansion and commercial success, The Fresh Monkee has become synonymous with a larger movement towards healthy living and sustainable eating.

Through strategic partnerships, community outreach initiatives, and educational programs, Judy has worked tirelessly to raise awareness about the importance of nutrition and empower individuals to take

control of their health. The Fresh Monkee is more than just another smoothie type brand – it's a catalyst for positive change that is offering a product that is not readily available in the market.

LOOKING AHEAD: A LEGACY OF INNOVATION AND IMPACT As The Fresh Monkee continues to grow and evolve, Judy Flynn remains steadfast in her commitment to promoting female entrepreneurship, health and wellness through delicious, nutrient-rich food. With plans to expand into new markets and introduce innovative menu offerings, she is determined to stay ahead of the curve and push the boundaries of what is possible in the world of healthy food franchises.

Moreover, Judy's impact

extends far beyond the walls of The Fresh Monkee. As a mentor, advocate, and role model for women, she continues to inspire others to pursue their passions of owning their own business, embracing healthy living, and making a difference in their communities.

ABOUT THE AUTHOR Mike Ciccarelli, is a seasoned Franchise Executive with over 29 years of experience in the industry. Having served in various corporate franchise leadership roles, as well as being a multi-unit and master franchisee, Mike knows the ins and outs of the franchise world. His passion now lies in helping corporate leaders, entrepreneurs, and anyone interested in business ownership learn how to use franchises as a career or diversification strategy. If you're looking to explore franchising as a viable option, Mike can be reached directly at michael@thefranchiseconsultingcompany.com. Check out his website at www.focusedfranresults.com for more information.

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

35

The Authority in Luxury Painting and Coatings

Why own a LIME painting franchise?

Investment Range: $125,700 to $201,075 Liquidity Requirement: $50,000 Net Worth Requirement: $150,000 AVG Ticket: $13,629 AVG Owner Volume: $683,135

Love. Integrity. Mission. Excellence.

These are the values that make us LIME Painting. We are a values-based, high end painting franchise that focuses on custom residential and commercial interior and exterior painting while acting as a contracting service provider. LIME is the first and only high-end painting franchise company. We are a premium brand that serves an affluent demographic who wants quality, we are a unit of Scan to request info business owners who deliver a world-class product and service consistently.

Step 1

Fill out our contact form and we’ll get back to you shortly with more information.

Own a LIME Franchise

Step 2

Review the franchise disclosure document we send you and schedule an appointment with our team.

Step 3

Sign on with LIME Painting and start living your dream of business ownership.

www.limepaintingfranchise.com (720) 669-7878

2023 LIME Painting. All rights reserved. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. We offer franchises solely by the means of our Franchise Disclosure Document. The United States Federal Trade Commission and certain states have laws governing the offer and sale of franchises. We will not offer you a franchise unless and until we have complied with all applicable legal requirements in your jurisdiction.

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The Graphic Company is a diverse and dynamic business responsible for the design, production, and installation of various signage solutions for businesses, organizations, and individuals!

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Comprehensive Written Manual Valuable Expertise and Skills

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WOMEN OF FRANCHISING

Doing 2 Things @ Once

by Cynthia Watson, Owner & Operator, Accelerated Waste Solution (AWS)

A

fter 25 years in Corporate America, I dreamt of what else life had to offer.

Corporate America has stability, benefits, and clear career paths. Yet, the enterprising spirit within me yearned for something more - freedom, impact, and the thrill of building something from the ground up. But taking the leap to full-time entrepreneurship is daunting. So, what if I could have both?

I, like more and more individuals, chose to pursue my entrepreneurial dreams while maintaining my day job in Corporate America. I did some research and decided on a franchise opportunity, Accelerated Waste Solution (AWS). AWS is a waste management company that supports the multifamily market. I chose this opportunity because of the business model and support offered by the franchiser. The prospect of starting my own thing was exciting but this hybrid approach came with a boatload of things that I may have underestimated. It was easy for me to see the upside but found the dark side the hard way. I would like to share my experience so maybe it can help someone else make their decision. Here are some of the reasons I decided to take this approach.

My #1 reason was the ‘Safety

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Net’. Keeping my full-time job provides financial security and valuable benefits like health insurance. This buffer allows me to test the business waters with less risk and gives me time to build momentum before going all-in. AWS did not require a major investment to get started and I was applying a tested business model.

Reason #2 - Learning and Expertise. My corporate experience equipped me with valuable skills and knowledge that is transferable to my business. My full corporate career is in finance and providing advice to commercial operations as a consultant. This gave me a bit of a step up with understanding how to set up my books and documenting my localized operation procedures. After 10 years in the waste industry, AWS was able to support with industry background that was new to me.

My third reason – ‘Flexible Schedule.’ Balancing both commitments requires juggling, but it can also offer flexibility. I use my evenings and weekends to build my business and plan my schedule based on my job needs versus my business priorities. On my slow periods at one, I can spend more time on the other and I had the additional support of the business model

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and the AWS Customer CARE center. Potential customers would always have someone available to answer their questions, even when I was not available.

Reason #4 – ‘Reduced Financial Pressure’. Having a steady income allows me to reinvest profits back into my business and reduces my reliance on external funding, like loans. This helps me pace my growth and maintain ownership control. Of course, there are additional costs associated with purchasing a franchise but there is also a community to help work through hiccups and new challenges.

My final reason – ‘Testing the Waters.’ This approach lets me validate the business idea in a real-world context while gathering valuable customer feedback before fully committing. AWS was a proven idea that could be executable as a semi absentee owner.

And the perfect solution to transition at some point away from my job.

I have shared the upside and so now it is only fair for me to tell you about the downside, #1 the time constraints.

Dedicating myself fully to both endeavors IS incredibly demanding. I often must work long hours, I battle burnout, and often must sacrifice my personal life. I must carve out

time for self-care and mental health, but it is hard to shut off. #2 - Divided Focus.

Balancing priorities effectively is challenging. I struggle to give my full attention to both my day job and my business without impacting performance in both areas. I used time blocking to give me the space I need to be my best and focus on one or the other, #3 - Limited resources: Balancing finances between my living expenses and business needs has had a few tricky moments. I bootstrapped my business, which has limited my investment and growth potential.

There are other considerations for doing both like potential conflicts of interest or ethical concerns and missing opportunities for promotions or professional development. There is not a direct relationship between my day job and my business.

This all but eliminated a conflict that would cause me to use my company’s resources for my personal venture or create an ethical concern. I, also, have been transparent and disclosed to my employer my ownership in the franchise and as a leader in my organization and my partnership with AWS, I have not had to miss chances for professional development.

The decision to pursue an entrepreneurial dream while working in Corporate America is very personal. For anyone considering this for yourself, be sure to consider the pros and cons carefully, consider your individual circumstances, and do your

best to create a realistic plan.

Research, seek mentorship, and try to be prepared for the challenges ahead because there will BE challenges. I am still working through mine, but I do not regret making it.

Remember, the journey itself can be incredibly rewarding, regardless of the outcome.

LISTEN TO THE PODCAST Navigating Business Success with Cynthia Watson WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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WOMEN OF FRANCHISING

In Memoriam

A Tribute to a Great Lady of Franchising

by Rhonda Sanderson, CEO, Sanderson & Associates

M

any of you may not have known Laina Sullivan, but I wish you all had.

Laina was what we in her age group call an OG of franchising.

She started her career as Vice President of Franchising for Supercuts at a time when the company had seven corporate stores in the San Francisco Bay Area. She ended her glorious career, in which she played key roles in real estate and growth for a multitude of popular brands you know, as a consultant with MSA Worldwide.

“We came full circle,” comments a devastated Michael Seid, Managing Director of MSA. “We met at Supercuts, worked together harmoniously for years, and I was thrilled when she joined MSA Worldwide a few years ago. She brought over 30 years of experience in franchise and business development that has driven income exceeding $50 million and over 2500 new stores across the United States and internationally.”

According to Laina’s sister, Tracy Cook, Laina was driven with “complete and total dedication to her clients and going the extra mile to help them be successful; she was immensely proud to be a CFE

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through the IFA; and loved going to industry events.

Her priority was her family, especially nieces & nephews.

She loved being with friends and was extremely passionate about the movies.”

Even I know about her love of movies-she never failed to review the latest one she saw on Facebook where she and I had an extensive and long relationship. We were peers and she was a fan of mine and I of her. Nothing was better

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than seeing a delightful and knowledgeable comment by Laina on one of my LinkedIn posts.

Laina passed away Wednesday January 24th from complications of by-pass surgery.

Laina was a force. A happy and always delightful presence; she reminds me of how short life is and how we make a choice every day about how we impact people. She will be missed in the franchise community and everywhere else.

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WOMEN OF FRANCHISING

Meet Allison Zorich: You Can’t Top This Lady

by Rudy Frederico, Consultant, The Franchise Consulting Company

F

or Franchise Journal, the month of March affords us the opportunity to recognize the accomplishments of Women in Franchising. Few people in the franchising space, female or male, are as accomplished as

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Allison Zorich. This is her story.

Allison, or Ali as she is known to her friends and family, was born and raised in Kirkland, WA, a suburb of Seattle. She still lives in the area today with her husband and three children. Ali and her husband

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went to high school together and have been married for 23 years. The daughter of a fire fighter and telecommunication sales person, Allison learned about competition, sportsmanship,

ALLISON'S FAVORITE ASPECT OF FRANCHISING, IS THE ABILITY TO FORGE RELATIONSHIPS...

WHILE HELPING DESERVING INDIVIDUALS ACHIEVE THEIR ENTREPRENEURIAL DREAMS THROUGH FRANCHISED BUSINESS OWNERSHIP. and compassion at an early age. Today she is plugged into sports with her children teaching them her get-itdone approach to everything, forging relationships with the other sports parents in the community, and doing life a mile-a-minute, all with a full-time career. Their goto song to get pumped up for big games and events is “Thunderstruck” by AC/DC. She is also a big fan of Pearl Jam and Hillsong Worship.

Today Allison is the Chief Development Officer for FranDevCo. She describes the company as “not your ordinary franchise sales organizations”.

She says they are a family that is selective in the brands they partner with to ensure they help them create the right culture together, focus

on “responsible” growth and success for their respective franchisees. Ali sees herself as more of a team member than a leader by surrounding herself with professionals working on a common goal.

It’s a growing & mighty team poised for huge success in the years to come. 2023 was a record year for FranDevCo and 2024 is poised to be even better.

Allison started her professional career in real estate development with Starbucks before landing her first business development role at ScentAir as a National Accounts Director. Her next stop was Guidant Financial where, as Director of Business Development for over 8 years, she learned to cultivate relationships with referral partners and essentially built their partner channel.

The next step on the career path ladder was a stop at Premium Service Brands, a home services company focused on 8 different franchise concepts where Allison served as Senior VP and later President of Franchise Development.

She has had many veteran mentors in the industry that have helped guide her success. Specially, she credits Rory O’Dwyer, Iric Wexler, Lori Kiser, and Doug Schadle to her list of mentors that helped

mold and guide her career in the franchise space. She achieved great success before being recruited to her current role at FranDevCo. So, with all these accomplishments, who is Allison Zorich? She describes herself as a high-energy, performance driven, results oriented professional and family person with compassion for those in her inner circle.

She instills these skills in her children and her team as the formula for success. When asked about her favorite aspect of franchising, she says the ability to forge relationships that evolve in true and loyal relationships while helping deserving individuals achieve their entrepreneurial dreams through franchised business ownership. Ali describes this as a true Win-Win-Win scenario.

Well, there you have it. If ever there was a total package of a family oriented, accomplished career person, it’s all right here in Allison Zorich. Success achieved through drive, integrity, relationships, and compassion for others is the formula and you cannot argue with the results. Her mentors would be proud, her teammates are grateful and the individuals she impacts are better for their association with her. And she’s just getting started!

ABOUT THE AUTHOR Rudy is a 30-year veteran of franchising with experience as both a franchisor and a franchisee and has more than 850 franchises to his credit. Rudy continues to help entrepreneurs achieve their goals and dreams. Contact Rudy at rudy@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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Meet the Woman Paving Her Way to Success in the Line Striping Industry

EverLine Coatings and Services greater Pittsburgh franchisee, Holly Turkovic, has paved her way as a female leader in the franchising world. Holly shares her experience as a female leader in the franchising world and how EverLine Coatings & Services supports their female leaders.

What Does It Mean To Be a Female in Franchising?

I love that I have the opportunity to create a vision for our company in partnership with my husband, Tony, and share that vision and excitement with our staff and potential staff on how they can be part of it. Being a business owner overall takes lots of faith and perseverance — both of which have grown tremendously for me over the last two years. I struggled with fear and anxiety when we first got started. There are so many unknowns. Over time I’ve learned to focus on what I have control over, give my best to our clients and staff, and give the rest up to God.

Holly Turkovic EverLine Coatings and Services Franchisee

When we started our business, I knew that I was going to have to find ways to incorporate my love for helping people into our business. Early on and almost every day, we have discussions around how we can HELP our clients, crew members, and the community through our work. My husband and I both come from humble backgrounds, so when property or facility managers request our help with their parking lots, we know how expensive new asphalt is, therefore we try hard to really understand their needs, protect their investment and provide the most cost-effective solutions that extend the life of their parking lots. When it comes to our crew members,

we want to be a place where they have an opportunity to grow both professionally and personally. In fact, this year I plan to do monthly Career & Life Check Ups with our staff to help them solve any challenges they are currently facing or areas in which they want to grow in life or at work.

As a woman in franchising — I see it as a great opportunity to use my position to make a positive difference in the lives of those we interact with, hire, and do business with. And more specially, as a woman in this industry — I see it as an opportunity to have a seat at the table to share a woman’s perspective as well as hopefully inspire other women and young girls to pursue careers in positions and leadership roles in an industry that is typically dominated by men.

Some tie success to money and material goods. For me, it’s more of the emotional byproduct of our work. For every job we win, it gives us an opportunity to help our clients keep their parking lots safe and appealing for their clients, while increasing the skills and confidence of our staff. Our crew members love those complete parking lot makeovers where they get to see the difference made in the before and after. And for every job we win, that provides us with more opportunities to grow our team, mentor and pour into young people, while also growing our community impact.

How Does EverLine Support You in Being a Successful Franchisee?

EverLine has D.R.I.V.E.N. principles, which set the standard to attract franchisees and staff members who all have the same shared values. Dedicated, Resourceful, Integrity-focused, Values-based, Excelling, and Nourishing. This sets a baseline standard for them as a franchisor and us as franchisees to forge synergistic relationships that create consistent and positive momentum, where we can all bring our unique skills, talents, and ideas to the table to grow. You will often hear John and Cam say, “a rising tide lifts all boats”. They created such a healthy environment, where everyone can flourish.

The leadership at EverLine were all franchisees at one point, and some are franchisees within the brand. So those leading the charge, know exactly what it takes to be successful in this business and they know the pains of business ownership. So therefore, they have in many ways been able to get ahead of any potential challenges by putting systems, processes, training, tools, mentorship and resources in place.

EverLine has what is called a Franchise Advisory Council which aims to elevate the voices, opinions, and needs of franchisees so that concerns can be raised, problems can be solved, and ideas can be explored. I sit on the Advisory Council along with two others and we all take our position on the council very seriously.

What Sets EverLine Apart From Other Franchise Opportunities?

John, the founder of EverLine, started it as a line painter himself. So, he really knows every aspect of the business.

From the first leadership and validation calls that we sat on, EverLine’s company values were apparent. They care about people, respect the blue-collar workforce, and have a true desire to change and improve lives through replicating their franchise model across North America, while providing quality preventative pavement maintenance for parking lots.

They are constantly looking for ways to be innovative and provide greener solutions.

Why EverLine?

Their values, leadership, systems, culture, and futuristic thinking. Plus, parking lots are everywhere!

What is Your Favorite Part About Being a Female Leader in Franchising?

There are a nice handful of other women-owners at EverLine and I’m always so impressed when I see them helping other franchisees with questions that I wouldn’t be able to answer myself. I’m always impressed and excited when I see their social media posts about them doing something awesome to help their community.

I always strive to be a good role model and mentor for other young people, especially girls and my own nieces.

Prayerfully all of my long days that turn into long nights of work, pay off and inspire other young women and girls to also pursue their dreams. I’ve learned over the past almost 2 years that fear is a liar. And I would love to use my experience in overcoming that fear and “doing it afraid” to speak life into the lives of others who may be fearful of stepping out of their comfort zone and chasing what others might think is completely insane.

I get to be my own boss. And just thinking about that, I realize that I push myself harder than any other leader I ever worked under in my life.

Scan to Learn More About Franchising with EverLine Coatings and Services!

www.skfitstudios.com

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Two Guys, No Truck LLC was established in 2015 with innovation in mind, upon identifying and addressing several flaws within the moving industry. With our unique and intuitive business model, we have been able to completely transform the blueprint for residential and commercial moving.

The moving industry is changing and we are the reason why! Consumers are realizing that they can have all of their relocation needs handled for a fraction of the cost. With the increasing demand for box truck rentals and the rapid growth of portable storage containers, our moving labor service fills the missing link.

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WOMEN OF FRANCHISING

Paul Davis USA Develops Mentors: Shelly Koelper of Paul Davis Restoration of Northeast Indiana is the Model for that Role

by Rhonda Sanderson, CEO, Sanderson & Associates

A

fter working for several years at retailer Kohl’s, Shelly Koelper applied at Paul Davis Restoration of Northeast Indiana. “When I left Kohls, a great company, I was looking for a position that would allow me to help others and would also be a challenge. I was drawn to this position because the customers who need Paul Davis Restoration services are people who are really in need, and I was ready to do that kind of satisfying work,” said Shelly, who now is the Owner and General Manager of this Paul Davis Restoration of Northeast Indiana.

The road to ownership is an interesting tale. “I was hired Sept. 2013 to be the first CFO for this office. The office had been growing and expanding and the owner needed someone in this new role so he could focus on other areas of the company. Over the years my role grew to include first the management of the mitigation department and later to also include managing the marketing department. At some point my title changed from CFO to GM as finance

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became a smaller percentage of what I spent my hours on, and other business activities started to demand more of my time. By 2018, I became a partner. By Dec. 30th of 2021, I

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became the sole owner.”

Shelly Koelper also proudly became the first winner of the Paul Davis Cup in 2018 – the most prestigious award of the whole organization.

The recipient is personally selected by President and CEO Rich Wilson. It recognizes a team that consistently delivers the company’s Vision, Mission, and Values and a team that showcases outstanding performance.

Led by manager and owner, the team is also involved in initiatives that benefit the whole company, not just their particular franchise.

As a mentor, many employees of Shelly’s have gone on to rise in the company and some have also gone on to pursue a larger role in the restoration industry, such as becoming an insurance adjustor. In one such case the exit interview conducted pointed to the person’s admiration and gratitude to Shelly for encouraging them to be the best at what they do and shoot for their dream career, as she had in the beginning.

This role of mentoring is very important to Shelly and she has lots to do daily as Manager and Owner.

“I think my main duties are setting goals for Paul Davis Restoration of Northeast Indiana; helping to create the path that will allow our team to attain those goals; ensuring that necessary change happens along the way whether that be a

minor tweak or a major shift; empowering the leadership of the company and supporting the employees as they serve our customers.

My day is never the same.

I strive to accomplish as much as I can in a day while ensuring I have taken the time to thank and uplift those employees who have gone above and beyond. I attempt to make an appearance at many of the meetings to be supportive of the group, to offer any insight I might have, and to make myself available for conversation. If a problem or issue has been identified, I gather a group of employees together to discover the hows and whys and then to find a solution to close a gap so that same issue can’t come up again.

I work to strengthen, challenge, and encourage the employees to elevate themselves to be the best they can be. Training and coaching an employee to feel their success gives them the encouragement needed to achieve even more.

There is nothing greater

than watching that smile of amazement and satisfaction on an employee’s face when they realize what they have accomplished.”

Support and balance from home is also a major part of a successful life. Shelly has been married for 35 years and said, “my greatest pleasure in life has been watching my three children use their Godgiven talents to find their own passions in life and to see how their genuine compassion for others plays out in their chosen careers. I also have two grandsons who bring a smile to my heart every day.”

ABOUT PAUL DAVIS RESTORATION Paul Davis Restoration has restored residential and commercial properties damaged by fire, water, mold, storms, and disasters for over five decades.

Paul Davis is a one-stop shop for disaster damage and restoration with hundreds of locations throughout the United States and Canada.

The professionals at Paul Davis are certified in emergency restoration, reconstruction, and remodeling.

For more information visit the company website at www.pauldavis. com. For further info on available franchise territories go to www. pauldavisbusiness.com.

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/ WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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WOMEN OF FRANCHISING

Navigating the Challenges: A Professional Woman's Journey to Franchise Ownership Success

by Joe Fox, Consultant, The Franchise Consulting Company

I

n the realm of entrepreneurship, franchise ownership stands out as a promising avenue for individuals seeking to realize their business dreams within established frameworks.

However, for professional women entering this domain, the journey toward success is often paved with unique challenges. Despite the increasing representation of women in business leadership roles, the landscape of franchise ownership presents

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hurdles that demand resilience, strategic navigation, and a relentless pursuit of excellence.

Christina Ferrer is a great example of a woman who overcame challenges that she faced as she made the decision to leave the corporate world and become a franchise owner. Leaving a comfortable professional job in a career with almost 2 decades of experience was tough and scary, but she overcame it by finding something that fulfills her and makes her feel like she is making a difference in people’s lives. Many of the challenges that Christina faced are the same ones that many women face as they take the same journey that she did.

One of the primary challenges facing professional women venturing into franchise ownership is the perceived gender gap within the industry.

Despite significant progress in recent years, women continue to be underrepresented

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among franchise owners. There are however numerous great franchise companies led by women and Christina chose one of those for her foray into business ownership. LIVE Hydration Spa was founded by two professional women, and they continue to lead the company today. When Christina and her husband/business partner Daniel decided to explore the franchise world, they knew that finding a company that was a good fit was particularly important.

Knowing that Christina would be overseeing the day-to-day operations of their multi-unit franchise, they wanted to ensure the franchisor was a good fit.

Finding a franchise with two women as founders and leaders made the transition easier for Christina.

Another significant obstacle for professional women pursuing franchise ownership is the struggle to strike a balance between career aspirations and personal responsibilities. Juggling the demands of entrepreneurship with family obligations, caregiving duties, or other professional commitments can be daunting. Christina says

that though she is working more now than she did prior to franchise ownership, she is better able to determine her own schedule and is even able to take her son to and from school most days, which she couldn’t do before. She also knows that she and Daniel have good alignment on their goals, both personal and professional, but they still have to remember to put work to the side sometimes and focus on each other. Navigating this delicate equilibrium calls for effective time management, boundary-setting, and prioritization techniques. The work/life balance is attainable.

The path to success in franchise ownership demands proficiency in a

myriad of business domains, ranging from financial management and marketing to operational efficiency and customer service. While many professional women bring valuable skills and expertise from their corporate careers, transitioning into the entrepreneurial sphere requires adapting to new roles and responsibilities.

Overcoming the learning curve necessitates a growth mindset, humility to seek guidance and mentorship, and a willingness to embrace challenges as opportunities for growth. Self-doubt can weigh heavily on a person when making this transition to business ownership. Christina experienced something very

common…. that was other people who don’t have the vision or who don’t dream big, planting seeds of doubt and negative comments about her decision to make the move to business ownership.

Surrounding yourself with positive, supportive people is especially important. Christina says “hearing those doubts/ negative comments puts a little fear in you, but I am thankful my husband is the biggest dreamer I know and kept believing in me and our vision. I think isolating yourself from negative people anytime you are trying to level up is a critical part of life/business. We try to surround ourselves with positive, driven, and faith filled people.”

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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Scaling a franchise business requires strategic planning, resource allocation, and effective management of growth challenges. For professional women, scaling up may pose unique hurdles, including access to financing for expansion, talent acquisition, and balancing increased responsibilities. Overcoming these challenges demands careful planning, leveraging technology and automation, and building a strong team to support business growth while maintaining quality and customer satisfaction.

The number of women now building and scaling franchise businesses is increasing every month! There are many examples of this success, and it shows just how effective women can be at owning and operating their own franchise business. Christina and Daniel opened their first LIVE Hydration Spa location in West Des Moines, Iowa in 2022. That location is doing very well, and they will be opening another location in Grimes, Iowa in the coming weeks!

Networking plays a crucial role in business success, yet professional women in franchise ownership historically encountered limited access to relevant networks and mentorship opportunities. This is changing and there are now more opportunities for women to network with other female franchise owners. Proactive efforts to seek out femalefocused networking groups, industry associations, or mentorship programs tailored to women in franchising will serve you well.

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The journey of a professional woman towards becoming a successful franchise owner is fraught with challenges yet brimming with opportunities for growth and empowerment.

As Christina Ferrer continues to demonstrate, if you are prepared for the challenges ahead, you can successfully make the move from being a professional woman, to a successful franchise owner!

Overcoming systemic barriers, balancing competing priorities, mastering diverse skill sets, and challenging gender biases are integral to navigating this path with resilience and determination. By leveraging their strengths, seizing opportunities, and fostering supportive networks, women can ascend to the pinnacle of franchise ownership, leaving

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an indelible mark on the entrepreneurial landscape. As trailblazers and change agents, they pave the way for a more inclusive and equitable future, where gender is no longer a barrier but a source of strength and innovation in the world of business.

ABOUT THE AUTHOR Joe has spent his professional career as a Senior Executive owning, operating, buying, and selling multi-site businesses. He believes entrepreneurship is a great vehicle to financial independence and career satisfaction. Joe’s calculating and client-focused system has resulted in success for others for over 3 decades. Contact Joe for a guided approach to learn what you should know while searching for the right franchise, or when looking to franchise your existing business. Joe is based in Nashville, TN and has helped startup businesses all over the US & Canada and has won numerous prestigious awards throughout his career. Contact Joe at joefox@ thefranchiseconsultingcompany.com.

Join one of the most successful and well-known familyowned and operated optical retail chain in NYC to offer exceptional vision care services which includes frames, contact lenses, eye exams, and eyeglass repairs. Our franchisees will carry styles from our proprietary brands: Suki, Siki, Mott and Bayard, Ma-ji, and TGeneration while able to source and curate a collection of award-winning and world renowned designer brands and independent eyewear lines. Franchisees will carry lenses that come from the most technologically advanced lens manufacturers from around the world.

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The

WOMEN of FRANCHISING

FIRST NAME FIRST NAME LAST Have NAME LAST NAME Women Been an Integral Part of COMPANY COMPANY the Fabric of Our Country and in Building Title Title website Franchising Around the World. website Bio goes here

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This Section Highlights the Extraordinary Women Who Make a Difference Every Day in the World.

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The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

RHONDA SANDERSON

CAREY GILLE

FRANCHISE FASTLANE President & Co-Founder www.f ranchisefastlane.com

SANDERSON PR Founder CEO www.sandersonpr.com

Rhonda is one of the most accomplished PR practitioners in the business and she launched the Original Franchise PR in 1985. She built the franchise PR model for franchisors and has continually been innovating the craft of PR. There is no man or woman in franchise PR more respected than Rhonda.

Carey Gille is an accomplished serial entrepreneur who has co-founded four start-ups and has extensive experience both as a franchisor and franchisee. She co-founded and now leads as the CEO of Franchise FastLane and is a franchisee of two FastLane brands. Paving the way for women in franchising, Carey’s leadership has helped explode Franchise FastLane in seven short years to the #1 FSO in the country: ranking on the INC. 5000 list and on Entrepreneurs Franchise Supplier list for five consecutive years.

BETH NILSSEN

GREAT CLIPS Director of Franchise Development www.greatclips.com Beth Nilssen, CFE joined the Great Clips franchise development department in 2007. She has been the Director of Franchise Development at Great Clips since 2013. She is the first female to have this role and is currently the youngest director at Great Clips. Beth has helped grow Great Clips to nearly 4500 salons in the US and Canada.

Standing a striking 6’2” tall, she has been recognized as one of the brightest rising stars in franchising.

When asked, her peers rarely comment on her multiple professional achievements, but rather on her willingness to help lift others within the franchising community.

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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The WOMEN of FRANCHISING

KAREN SOMMERS

CITY WIDE FACILITY SOLUTIONS BOSTON Owner www.gocitywideboston.com Karen has owned City Wide Facility Solutions of Boston for 15 years. Over the 15 years, Karen has proven herself to be an impactful and powerful leader and has grown her business to be a top City Wide location. Additionally, she was instrumental in starting, and leading, the League of City Wide Women -- a group that aims to empower and grow female leaders within the City Wide system.

AMANDA HALL

ISI® ELITE TRAINING COO isielitetraining.com Amanda is a humble, fearless leader who is dedicated and passionate to everything she commits to. Her character traits make her a role model to many and she has an extremely successful career in fitness franchising. She brings the energy to the room, always does the right thing, embraces change, and works hard to earn results.

APRIL PORTER ASK APRIL PORTER CEO - Founder www.askaprilporter.com

April is a seasoned professional with a decade in franchising. From award-winning multi-unit franchisee to advocate and now a global franchise business strategist, April's journey is one of genuine passion.

Over the last eight years, she has shared her insights, helping countless franchisees overcome common challenges. April doesn't just carry expertise; she shares valuable insights from her history of navigating the complexities of the franchising world with authenticity and resilience.

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The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

MCKENNA JOHNSON

KIMBERLY MORENO

McKenna goes above and beyond to ensure all new franchisees are onboarded and trained properly. She becomes the face of our brand and ensures new franchisees feel they are part of the family from day 1

Kim is the heart and soul of our franchise development. She is able to connect with our candidates in a way that is so meaningful to ensure the future of our business bright

SHRUNK 3D Onboarding Specialist shrunk3d.com

SHRUNK 3D Director of Franchise Development shrunk3d.com

TIFFANY LEYVA OUTLAW FITCAMP

CEO outlawf itcamp.com At the helm of Outlaw FitCamp stands Tiffany Leyva, a CEO whose impact on the company is truly influential. From her beginnings as a personal trainer to her role in brand management, Tiffany's comprehensive experience encompasses every facet of the business.

Beyond her dynamic leadership in guiding franchisees through their daily operations, Tiffany's coaching abilities are instrumental in helping them grow into successful leaders themselves. Her invaluable expertise fosters a culture of continuous improvement and propels Outlaw FitCamp forward. Tiffany's remarkable journey and transformative leadership make her an indispensable asset within the organization.

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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The WOMEN of FRANCHISING

ASHLEY TAYLOR

CARMEN HENDRICKS

We are thrilled to present the inspiring journey of Ashley Taylor, the dynamic founder of Content Recovery Specialists (CRS). With an impressive 18-year career in disaster restoration, Ashley's story not only highlights her entrepreneurial prowess but also showcases her commitment to empowering women in the industry, particularly in the often-overlooked field of content recovery after tragedy strikes.

Ashley's roots in disaster restoration run deep, having started as a mitigation technician and estimator. Her hands-on experience provided her with an intimate understanding of every aspect of an insurance claim, setting the foundation for a career marked by innovation and success. In 2012, she joined Duckstein Restoration in Pittsburgh, PA where her strategic vision led to the development and growth of the small loss and mitigation department, generating an impressive annual revenue of over 2 million dollars.

CRS is proud to have exceptional women on its team who possess the strength to lift contents and furniture, coupled with a genuine care for the possessions they handle. These women not only demonstrate technical expertise in the field but also bring a unique sensitivity to the emotional significance of content recovery.

Carmen Hendricks is a TruBlue franchise owner in Vienna, Virginia, who has had incredible success in the traditionally male-dominated handyman services industry. Hendricks launched her franchise in September 2019 after her mother experienced some health issues that required a hospital stay. Hendricks is thriving as a TruBlue franchisee, and more than 50% of her business comes from working to help seniors who are aging at home. "We have several strong female owners like Carmen who are making a difference in their local communities helping seniors agein-place,” said TruBlue President Sean Fitzgerald.

“We’re always looking to bring on qualified female franchise owners who are passionate about what we do and who believe in taking advantage of a great business opportunity and providing a valuable service."

CONTENT RECOVERY SPECIALISTS Founder crspackout.com

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TRUBLUE OF VIENNA, VA Franchise Owner www.trublueally.com/vienna

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

TRINITY KIRK

TANASHÈ MARTIN

Trinity is a kind yet powerful woman. Driven to lead by example. Her dedication to Hawaii Fluid Art and the franchisees is unparalleled.

• Trinity balances work and family life. She is the mother of 4.

• Her leadership style is one-of-a-kind.

• Leading HFAs development team, she has assisted in HFAs unprecedented growth.

Tanashe is the most authentic, warm, passionate, inviting friend/professional in franchising.

She truly does root for everyone to win, and oozes love. Love for others and love for franchising.

ANY time she is in the room - guarantee there are hugs being shared, and inspiring conversations taking place.

HAWAII FLUID ART Director of Franchise Expansion www.hawaiifluidart.com

PUROCLEAN Director of Franchise Development Marketing www.purocleanf ranchise.com

ERIN PASH

ELLIE MENTAL HEALTH Founder / CEO www.elliementalhealth.com Erin is a licensed therapist and founder/CEO of Ellie Mental Health, one of the fastest-growing outpatient mental health brands in the US. Ellie opened 140 franchised clinics in 2023, surging to 224 clinics in 39 states, with another 450 in development. Erin's personality, deep knowledge in mental health and determination captivate people, which has drawn franchisees and therapists to join Ellie's mission to compassionately transform the culture of mental health. Under Erin's leadership, Ellie ended 2023 with over 1900 therapists providing in-person and telehealth therapy services to over 65,000 clients.

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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The WOMEN of FRANCHISING

JESSI BRELSFORD

ANGELA OLEA

Jessi is a passionate founder who has a vision to bring everyone together through a culinary experience that is Taste Buds Kitchen. She truly cares about her franchisees and wants to see them succeed in both their personal and professional careers. As a parent, Jessi understands the importance of teaching her children and others the life skill of cooking, which bring everyone together in a fun and exciting environment. I look forward to seeing Taste Buds Kitchen grow into a top tier franchise in 2024 and beyond. I envision Jessi one day walking across the stage on Shark Tank striking a deal with a shark!

Angela Olea RN, founder and Brand President of Assisted Living Locators, has revolutionized senior care franchising. Her visionary approach and registered nurse background led her to pioneer the nation's premier senior placement and referral franchise. Angela's commitment to excellence and compassionate care has propelled Assisted Living Locators to become a beacon of support for seniors and their families. Recognized as a top Arizona businesswoman and celebrated for her industry contributions, Angela's blend of compassion and leadership has transformed the way senior care services are provided, making her an outstanding figure in women's franchising and a champion for quality elder care.

TASTE BUDS KITCHEN Founder and Chief Bud Officer www.tastebudskitchen.com

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ASSISTED LIVING LOCATORS Founder & Brand President www.assistedlivinglocators.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

SARAH NUSE

JEN RIECK

Sarah is the founder that everyone looks for! She cares about her franchisees and their success more than anything. She will go above and beyond. Her impact on not just the US but all across the world shows exactly who she is as a person!

Jen is a former VP of Development with MySalonSuite. Flight attendant turned 8 year Navy veteran. Multi-unit franchisee owner and wife & mother of two. Self ordained sommelier with a craving to be in the mountains. Jen makes friends everywhere she goes and is a bright light in every room she enters.

TIPPI TOES Founder and CEO www.tippitoesdance.com

REP'M GROUP VP of Franchise Development www.repmgroup.com

SHAWN SCHWARZ FUNDRAISING UNIVERSITY Franchise Owner in Kentucky www.fundraisingu.net

Shawn Schwarz excels at owning a franchise in Kentucky due to her profound understanding of the brand, her community and dedication to customer satisfaction. Her personalized approach fosters strong connections with the community, driving customer loyalty and repeat fundraisers. She proudly invests in company training and development, creating a territory that delivers exceptional service. Shawn's commitment to excellence, coupled with her passion for the business, distinguishes her as a standout franchise owner in Kentucky.

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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The WOMEN of FRANCHISING

CATHERINE DEANO

JULIE CARTWRIGHT

Catherine started her journey with her business partner Renee Maloney to become founder of the first paint-and-sip concept, by volunteering in her community. After Hurricane Katrina roared into her town of Mandeville, LA, flooding her home she looked at ways to bring a little joy to her area. She and Renee opened their first location called Corks n Canvas in 2007. With four studios, they started franchising in 2009. In 2014 they merged Corks n Canvas with Painting with a Twist to create the largest Paint-and-Sip system in the US.

Julie Cartwright is an empathetic leader who balances every decision with her brain and heart. She believes in the value of listening to her team, trusting her instincts, and leading by example. Julie is known for her customercentricity, regularly reading reviews, and personally responding to members to express her appreciation for their feedback. Since the company’s founding, Julie implemented a weekly all-hands meeting where a team member interviews a customer in front of the whole company. This practice ensures that every employee hears directly from the customer about their experience to ensure Pvolve constantly evolves to meet their needs.

PAINTING WITH A TWIST Co-Founder www.paintingwithatwistfranchise.com

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PVOLVE President pvolve.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

RACHEL STENDER

REBEKAH HOROWITZ

Former Retail Executive turned Franchise Guru with experience in brand development and growth. University of Wisconsin Grad; Passionate about Health & Wellness and changing peoples lives. Rockstar Wife and Mother to rising golf-star, Rogan.

Former VP of Meineke. Used to be in consumer products marketing, working with brands like Tylenol, Zyrtec, Jolly Ranchers, Twizzlers, Reese's, etc., but realized operations is where the real action is. Ex-professional fundraiser and holds degrees from Harvard and Wharton.

REP'M GROUP VP of Franchise Development www.repmgroup.com

REP'M GROUP Sr. VP of Operations www.repmgroup.com

TATUM CREWS

THE COVERY WELLNESS SPA CEO www.thecovery.com Tatum is by far the best person I have ever worked with. She is the epitome leading from the front through her actions, integrity, accountability and inspiration that she uses to lead The Covery to the success it has achieved so far. The way she invests in her team to be successful both personally and professionally is why I have followed her leadership for the past few years and plan to follow her lead for many more. She has a true "started-from-the-bottom" and worked her way up to the CEO of a national franchise organization. Tatum is a leader, friend, mom, and mentor - and she does these roles well. I hope more can see her light shine as she continues to grow in her position.

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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The WOMEN of FRANCHISING

AMY NEARY

TRACI HAWKINS

Amy Neary is the CEO and Founder of Prime IV Hydration and Wellness, and a beacon of leadership, innovation, and compassion in the franchising world. Under her stewardship, Prime IV has achieved extraordinary growth, experiencing 114% YOY expansion for 2023 with the addition of 57 new spas. Amy’s approach to leadership is rooted in valuing and uplifting individuals, and dedicating herself wholeheartedly to the success of those within her franchise system. Her inspiring speech at the 2023 IFA Conference highlighted not just the success of Prime IV but also her visionary strategies and commitment to leading with a people-first philosophy.

In 2017, Traci Hawkins opened Beauty Bungalows, The Premium Salon Suites. Now, with three locations thriving and a fourth set to open in 2024, Beauty Bungalows empowers beauty professionals to own their own salon without the traditional risk and expense. Since initiating franchising in 2023, the brand has awarded eight locations, soon to open in San Diego, Los Angeles, and Dallas. Beauty Bungalows anticipates substantial growth, positioning itself as a gamechanger in the salon suite industry. The brand's commitment to delivering premium salon suites is poised to make waves, attracting attention and interest in its remarkable journey and success.

PRIME IV HYDRATION AND WELLNESS CEO and Founder www.primeivhydration.com

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BEAUTY BUNGALOWS CEO/Founder www.beautybungalowsf ranchising.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

KELLI SCHROEDER

ANKIN LAYSHA

Kelli Schroeder has spent 15+ years spearheading international business development projects across franchise, social enterprise, retail, nonprofit and government agencies. During her career, Kelli led the domestic franchise development efforts for SUCCESS Space (NYSE: EXPI), international franchise development for Wing Stop Restaurants International, lived in Africa serving as the Vice President of International Franchise Development for Jibu, a safe drinking water social enterprise, and led new franchise launches across 40+ countries, globally. Prior to jumping into the franchising space, Kelli worked for the Omnicom Group - The Zimmerman Agency, where she represented global hospitality brands including Hard Rock Hotels, the country of Aruba, Palace Resorts, and Party City.

Ankin Laysha has a diverse background that has led to success in both the corporate world and franchising. She uses her personal experience as a former operator of multi-unit and multi brand franchise and corporate environments and franchise consultant to improve operating support systems, streamline onboarding and establish best practices for franchise owners to drive operational improvements and deliver financial results for the business. She is passionate about helping franchisees work more efficiently and supporting them as they grow their businesses and has a deep understanding of customer centric retail environments. Prior to joining WellBiz Brands, Inc., Laysha served as head of innovation and consumer insights at 24 Hour Fitness® and as a management consultant at McKinsey & Company®.

WELLBIZ BRANDS, INC. VP, Franchise Development www.wellbizbrands.com

WELLBIZ BRANDS, INC. COO www.wellbizbrands.com

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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The WOMEN of FRANCHISING

ALEXIS OWENS

MAYA RATCLIFF

Alexis Owens is already making waves in the world of franchising as the Franchise Development Manager for WellBiz Brands.

As a young rising star in the industry, Alexis brings a fresh perspective and vibrant energy to everything she does. Her remarkable achievements reflect a rare blend of wisdom beyond her years and a keen understanding of franchise marketing dynamics. Alexis's ascent showcases not only her prodigious talent but also signals a promising future for young professionals in the franchising landscape. At 25, she stands as a testament to the transformative power of ambition, dedication, and a forwardthinking approach in shaping the future of franchise development.

Maya Ratcliff is a true “unicorn” among modern franchisors -- or any other modern business executives, for that matter. Even though she has launched one of the most successful franchise brands in the U.S., she never rests on her laurels.

She makes it a priority to be available to her franchisees and corporate team whenever they need her guidance. She is by far the most responsive manager I have ever known, and she also shows genuine empathy for everyone in our Hawaii Fluid Art family (or as the Hawaiians say, “ohana”.) She embraces the Aloha Spirit in everything she does.

WELLBIZ BRANDS, INC. Franchise Development Manager www.wellbizbrands.com

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HAWAII FLUID ART Founder & CEO www.hawaiifluidart.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

QING LI

TERIYAKI MADNESS Multi-Unit Franchisee www.f ranchise.teriyakimadness.com Qing is a catering wok-star! Call her in the morning about a lunch order, and she will get it done, even delivering the catered food herself.

She's not one to say no to a challenge. She is very involved in her local community through fundraising for local organizations and charities.

Qing has three shops open and three more on the way in Denver, CO. We call that a teriyakitastic win for women in franchising!

JENNIFER LEMCKE

WEED MAN CEO www.weedman.com/en-us www.weedmanf ranchise.com Jennifer Lemcke is the CEO of Weed Man (and its sub-brand Mosquito Hero), but in her 30year career with the company, she has worked in nearly every position – from marketing to administration to field technician and more – so she knows the green industry from the inside out. Jennifer is absolutely on fire for the business and her people, always steering the company toward ambitious growth and passionately creating opportunities for Weed Man’s 350+ franchisees and their employees. Weed Man’s family-like culture and astonishing sales record are a testament to her infectious energy and meticulous attention.

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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The WOMEN of FRANCHISING

DANIELLE CORREIA

MARISA KOCHNOVER

Danielle Correia believes in intentional holistic care for optimal wellness of body, mind, and spirit. With nearly 20 years of dedicated experience in sugaring, Danielle’s native Californian light shines brightest as founder and CEO of sugaringLA. A natural-born leader, Danielle operates on a set of principles that have guided her in all realms of life: authenticity, hard work, and kindness. With tremendous passion and unwavering confidence, she is revolutionizing the wellness industry, constantly evolving while maintaining her core values, signature ethic, and inspiring vision.

Marisa is a dynamic professional with infectious energy, an empathetic nature, and a therapeutic background that sets her apart. With a keen ear for music, she found her calling in boutique cycling, using her enthusiasm to motivate and transform individuals from the inside out.

Her journey evolved when she seized an opportunity to co-open CycleBar Fort Lee and CycleBar Closter, marking the beginning of a remarkable partnership with The BridgeFit Group. During her tenure at BridgeFit, Marisa oversaw an impressive portfolio including 15 CYCLEBAR® studios, 2 Local Barres, and multiple Profile by Sanford locations nationwide.

With her distinctive insight into franchising, Marisa has seamlessly transitioned into the realm of franchise development. From her beginnings in the therapeutic treatment room to the fitness studio and now the dynamic franchise industry, her unwavering goal has remained constant.

Marisa’s journey reflects a deep-seated desire to guide individuals towards becoming the best version of themselves, and she firmly believes that the right business opportunity can facilitate just that.

SUGARINGLA Founder & President www.sugaringla.com

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REP'M GROUP Director of Franchise Development www.repmgroup.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

JOANIE PENHOLLOW

CHRISTINA CHAMBERS

Joanie Penhollow joined forces with her husband, Todd, back in 2020–and the two have been a force of nature ever since.

Joanie has gone above and beyond building a flourishing Fibrenew franchise. She’s taken action to get involved on the corporate side of things as a key member of our head office support staff.

Beyond that, Joanie was the founding member of the “Women of Fibrenew” initiative. Women of Fibrenew is a monthly group video conference where all female owners/operators within the Fibrenew family get together to share stories, show support, educate each other, and basically provide an open forum for guidance and camaraderie.

Joanie is a steadfast source of positivity, energy, and optimism–and an indispensable member of the Fibrenew team.

Christina is a seasoned 23-year Franchise Executive, bringing a wealth of experience and a relentless commitment to fostering responsible growth within franchise brands. Her exceptional track record includes awarding hundreds of franchises, managing successful teams in franchise sales, real estate, and construction, and gaining unique insights as a franchisee herself for seven years. Her superpowers in strategic planning, relationship and team building, process efficiency, and data analysis contribute significantly to the seamless operations and success of the franchise, embodying her mantras of continuous learning, delivering excellence, and empowering her team to become heroes in the dynamic world of franchising.

FIBRENEW CENTRAL OREGON Franchise Owner f ibrenew.com/central-oregon

REP'M GROUP VP of Operations & Project Management www.repmgroup.com

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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ASHLEY MILLIKEN

HAILEA YOCUM

Ashley plays a pivotal role in franchising by strategically crafting and implementing marketing campaigns that enhance brand visibility, attract potential franchisees, and drive customer engagement. Her ability to understand the unique dynamics of the franchising industry, coupled with creative and data-driven approaches, contributes significantly to the growth and success of the REP'M. Ashley is kicking off her franchising journey with the REP'M Group and comes to us from UNC Wilmington, where she Co-Founded the Women in Business Organization, was a member of Pi Sigma Epsilon Marketing Fraternity, and graduated magna cum laude from the Cameron School of Business. We are so lucky to have Ashley on our team!

Hailea has a unique background graduating from Millersville University as a golf player, and brings a dynamic blend of skills to the franchising team. With extensive marketing experience, her role as a marketing coordinator is distinguished by her prowess as a content creator, podcast producer, and musician. Her multifaceted talents not only elevate the REP'M's promotional strategies but also contribute to creating engaging content that resonates with a diverse audience, making her a key driver in establishing a strong brand presence and fostering franchise growth.

REP'M GROUP Marketing Coordinator www.repmgroup.com

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REP'M GROUP Marketing Coordinator www.repmgroup.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

ALEXIS MCCONVEY

JULIE HARRISON

Alexis brings a wealth of expertise to the franchising team, having honed her skills through 8+ years in marketing, coupled with 4 years specifically dedicated to franchising.

Graduating with a communication degree from Bellarmine University while playing field hockey showcases her commitment to teamwork and effective communication. Her extensive experience not only ensures the seamless execution of marketing strategies but also positions her as a valuable asset in navigating the unique challenges within the franchising industry, making a substantial impact on the brand's overall success and expansion. We are lucky to have Alexis as a part of our team!

Julie plays a critical role in the success of the franchising team by meticulously vetting organic leads. With years of experience in franchising, she brings a nuanced understanding of the industry, ensuring that only the most qualified leads progress through the sales process. Her expertise not only streamlines the franchise development workflow but also contributes significantly to the strategic growth and sustainability of the franchise, showcasing her indispensable role in securing successful franchise partnerships.

REP'M GROUP Sr. Marketing Manager www.repmgroup.com

REP'M GROUP Franchise Development Manager www.repmgroup.com

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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DR. ARLEEN LAMBA

INGA ZEBAUERS

Dr. Arleen Lamba's vision for accessible and affordable skincare has redefined the industry.

As the founder of GLO3O, she pioneered a model designed for the "rest of us"— simple, effective, personalized skincare treatments every 30 days.

Moreover, her belief in empowering everyone to love the skin they're in defines GLO3O's ethos, turning skincare into a transformative and inclusive journey that celebrates and enhances individual beauty.

Inga is instrumental in shaping the success of REP'M by guiding new franchisees through the pivotal decision of selecting locations for their stores. With an understanding of market dynamics, demographic analysis, and local business landscapes, she plays a crucial role in ensuring that franchisees make well-informed choices that align with the brand's strategic goals. Her expertise not only facilitates the smooth expansion of the franchise but also fosters a foundation for sustainable growth, underscoring her essential contribution to the overall success of the franchising network.

GLO3O Founder and CEO www.glo30.com

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REP'M GROUP Territory Manager www.repmgroup.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

TAMARA WORTH

REP'M GROUP Director of Territory & Contract Administration www.repmgroup.com Tamara plays a pivotal role in the franchising landscape. With a franchising journey that began in 2019 and continued with the REP'M Group in 2021, she brings a wealth of knowledge and a passion for supporting aspiring business owners. Leveraging her expertise, she builds and implements robust systems and processes within the contracts department, overseeing operations, accounting functions, and facilitating seamless coordination with brand founders for territory approvals and legal documentation.

Her strong work ethic and commitment to excellence contribute significantly to driving sustainable growth and success for the brands she collaborates with, making her an integral force in the dynamic world of franchising.

CHEE MOUA

REP'M GROUP Franchise Administration Manager www.repmgroup.com Chee plays a pivotal role in the success of franchising by meticulously overseeing the closing process and ensuring all necessary elements are in place for candidates to officially join after Discovery Day. Collaborating closely with VP's and Brands, she skillfully coordinates the preparation of essential paperwork, understands candidate funding, and ensures that all required addendums are in order.

Her ability to navigate the intricate details of candidate onboarding not only streamlines the administrative process but also adds a personal touch, congratulating and energizing candidates for their exciting journey ahead, marking her as a crucial asset in fostering positive franchisee experiences.

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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The WOMEN of FRANCHISING

ASHLEY CROSS

MARY PANG

Ashley makes an indelible difference in franchising through her unwavering dedication, inspiration, and strategic acumen. Recognized as a driven and enthusiastic leader, she excels in fostering the expansion and growth of franchise businesses. Her innate ability to navigate the complexities of franchising, coupled with her passion for cultivating meaningful partnerships, positions her as a catalyst for success, leaving an enduring impact on the industry by driving strategic franchise development initiatives.

Mary makes a profound difference in franchising by channeling her passion into creating impactful opportunities for individuals seeking self-sufficiency and business ownership. With 8 years of dedicated franchising experience, she has worked with numerous franchise brands and candidates, emphasizing a commitment to personalized and educational experiences. Her exceptional relationship-building and strong interpersonal skills not only facilitate effective communication but also foster collaboration among candidates, franchisors, and franchise consultants, aligning everyone towards shared goals and contributing significantly to the success and growth of the franchises she engages with.

REP'M GROUP Director of Franchise Development www.repmgroup.com

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REP'M GROUP Director of Franchise Development www.repmgroup.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

JACKIE CARILLO

BRYANA MAINOR

With over a decade of sales experience, Jackie is instrumental in shaping the success of REP'M and specifically Pause Studio. Her extensive background not only showcases a deep understanding of the brand but also reflects her prowess in sales, making her a strategic force in driving franchise growth. Her dedication and wealth of experience uniquely position her to foster meaningful partnerships and steer our company towards continued success in the competitive market.

Bryana plays a pivotal role at REP'M. Her contribution is instrumental as she strategically places franchise consultants with our directors, fostering a seamless connection that guides candidates towards their ideal business ventures.

With a keen understanding of the unique needs of both consultants and candidates, she not only streamlines the matchmaking process but also ensures a personalized approach, making a significant difference in facilitating successful and well-suited franchise placements.

REP'M GROUP Director of Franchise Development www.repmgroup.com

REP'M GROUP Broker Lead Coordinator www.repmgroup.com

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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The WOMEN of FRANCHISING

TRISHA BERTELSON

BRIELLE PORCELLO

Trisha stands out as a true go-getter, a hard worker, and a kind-hearted individual. Her relentless work ethic and determination make a tangible difference in driving franchise growth, while her compassionate approach fosters genuine connections with potential franchisees.

Through her unique blend of tenacity and warmth, she not only achieves outstanding results but also leaves a positive and lasting impact on the individuals she guides toward successful business ownership within our franchise network.

Brielle is a key player by effectively managing territory checks. Her proactive approach ensures timely communication, informing consultants promptly about the availability of the desired territory for their candidates. Through her diligence and responsiveness, she not only streamlines the process but also plays a crucial role in aligning consultants with the optimal territories, fostering successful matches and contributing to the overall success of our franchising endeavors.

REP'M GROUP Director of Franchise Development www.repmgroup.com

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REP'M GROUP Territory Coordinator www.repmgroup.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

BRANDI WALL

ROSE SAMONDS

Brandi's role is pivotal in the success of our franchising operations. She provides timely and crucial information to consultants when they submit territory checks, ensuring seamless communication about territory availability for their candidates. Brandi's dedication not only streamlines the process but also enhances the overall efficiency of our franchise development.

With a keen eye for detail and organizational finesse, Rose, plays a pivotal role in helping franchisees navigate the complexities of opening their locations. Her dedication not only ensures the seamless execution of projects but also contributes significantly to the overall success and timely opening of franchise locations, showcasing her indispensable role in the growth and prosperity of our franchising network.

REP'M GROUP Territory Coordinator www.repmgroup.com

REP'M GROUP Assistant Project Manager www.repmgroup.com

REGINA TEVIS

REP'M GROUP Director of Business Development www.repmgroup.com Regina takes the lead in shaping the success of franchising through her exceptional management of events. Her strategic vision and meticulous planning not only elevate our brand presence at various forums but also create invaluable opportunities for networking and partnership building within the franchising community. By orchestrating seamless events, she makes a lasting difference in fostering connections, promoting our brand, and contributing significantly to the growth and visibility of our franchising initiatives.

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The WOMEN of FRANCHISING

LAURALYNN ELLIS

ASHLEY WRENCH

Lauralynn is an indispensable asset in the world of franchising, contributing significantly to the success of our events. With precision and dedication, she ensures the flawless execution of all our engagements, providing crucial support that enhances our brand presence and fosters valuable connections within the industry. Her meticulous coordination not only streamlines the logistics of each event but also plays a vital role in creating a positive and impactful experience for participants, showcasing her essential role in the overall success of our franchising initiatives.

With a keen understanding of market dynamics and a meticulous approach to real estate development, Ashley plays a crucial role in securing optimal locations for our franchisees.

Her strategic decision-making and efficient project management not only streamline the real estate process but also contribute significantly to the overall success and expansion of our franchising network, showcasing her indispensable impact on our business growth.

REP'M GROUP Travel & Event Coordinator www.repmgroup.com

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REP'M GROUP Real Estate Project Manager www.repmgroup.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

KAREN BROCK

TAMMY HALE

Brock plays a pivotal role in our real estate processes. She ensures that our franchisees secure optimal spaces for their businesses. Her strategic approach not only accelerates the growth of our franchising network but also exemplifies her indispensable role in shaping the foundation for successful and sustainable franchise ventures.

Tammy is a crucial contributor to the success of our franchising operations, making a significant impact through her financial acumen and attention to detail. With precision and dedication, she ensures the accuracy and efficiency of our financial processes, providing a solid financial foundation that supports the growth and sustainability of our franchise network. Her expertise not only ensures compliance and financial health but also plays a vital role in fostering the overall success and stability of our franchising endeavors.

REP'M GROUP Real Estate Project Manager www.repmgroup.com

REP'M GROUP Staff Accountant www.repmgroup.com

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The WOMEN of FRANCHISING

DANA EDWARDS MANATOS

TERRI BRAUN

Dana is truly exceptional in the franchising landscape, bringing a visionary and innovative approach to the industry. Her passion for creating a unique and indulgent experience through The Milkshake Factory not only sets her franchise apart but also inspires a strong brand loyalty. Dana's commitment to quality, customer satisfaction, and her hands-on leadership style make her a standout figure, paving the way for success and making a lasting impact in the franchising world.

Terri's unique journey, blending a passion for fitness cultivated from early childhood and a background in early childhood education, sets Kidokinetics apart. Terri's dedication to children's holistic development, backed by extensive research and collaboration with experts, has given rise to the Kidokinetics program and curriculum. Through her commitment to empowering children to reach their full potential, Terri not only makes a difference in franchising but also transforms lives by instilling a love for fitness and a healthy lifestyle from an early age.

MILKSHAKE FACTORY Founder & CEO of MilkShake Factoryr www.milkshakefactory.com

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KIDOKINETICS Founder & President kidokinetics.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

CRYSTAL ELLIS

ELICIA RODGERS

Crystal's role ensures the seamless execution of construction projects, facilitating the timely opening of franchise locations. With efficient project management, she contributes significantly to the success and expansion of our franchising network, underscoring her essential role in shaping the physical infrastructure that supports our business growth.

Elicia navigates the complex landscape of property acquisition. With an understanding of real estate intricacies, she plays a crucial role in securing optimal locations for franchise development. Her efficient coordination and attention to detail not only streamline the real estate process but also contribute substantially to the success and expansion of our franchising network.

REP'M GROUP Project Coordinator www.repmgroup.com

REP'M GROUP Real Estate Coordinator www.repmgroup.com

DARCY WARCKEN REP'M GROUP Real Estate Project Manager www.repmgroup.com

Darcy plays a significant role on the Build'M team. With an eye for identifying optimal locations and navigating complex real estate processes, she ensures our franchisees secure prime spaces for their businesses.

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The WOMEN of FRANCHISING

MEGAN REILLY

CARIN SKOWRONSKY

Megan Reilly started her entrepreneurship journey with her sister Sarah Nuse. The pair’s mother was an instructor at a local dance studio which first cultivated their love for dance.

Growing up they would hold dance classes for the kids in their neighborhood. This passion sparked Tippi Toes! Since then, Tippi Toes has evolved into a booming franchise that is spreading across the country! Megan manages the day-to-day operations to help support their wonderful franchisees as the COO. She also is a keynote speaker and has a podcast celebrating moms who raised extraordinary people called "Who Is Your Momma."

Carin Skowronsky is an accomplished and experienced sales, marketing, and content professional with over twenty years of marketing and brand-building experience. Joining the FastLane in 2018 as the 8th employee, Carin has certainly made her mark and paved the way for Franchise Directors at FastLane. Currently residing as a Senior Director of Franchise Development for Gameday Men’s Health, Carin has awarded over 1,000 territories in just over 5 years. Franchise Consultants love her process and franchise candidate appreciate her thoroughness, honesty, and genuine passion.

TIPPI TOES Owner/COO www.tippitoesdance.com

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FRANCHISE FASTLANE Sr. Director of Franchise Development www.f ranchisefastlane.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

KELLY MACHT

GRACE DONNELLY

Kelly Macht has worn many hats in her professional career, with over 12 years in franchising. She joined FastLane over 2 years ago as the first Director of Franchise Development from Canada! Her attention to detail, grit, drive for fast results and way of personally connecting with candidates is unteachable. Kelly currently leads the development of a brand that we all know and love: Bloomin’ Blinds!

Grace Donnelly has experience in sales and marketing, along with a background of over 6 years in franchising. Grace currently is the Director of Franchise Development on Zoom Drain, where she has helped award over 142 territories and change countless lives. She truly understands the importance of making sure there is a mutual fit between the franchise candidate and the franchisor. Everyone loves her organizational skills, leadership and dedication to the franchise process.

FRANCHISE FASTLANE Director of Franchise Development www.f ranchisefastlane.com

FRANCHISE FASTLANE Director of Franchise Development www.f ranchisefastlane.com

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The WOMEN of FRANCHISING

PATRICE RICE

CATY WITT

Patrice Rice is an accomplished entrepreneur and businesswoman. She is best known as the Founder and CEO of Patrice & Associates Hospitality Recruiting with over 180 offices in the US and Canada. She founded the Mosquito Sheriff franchise, the first 100% all natural and biodegradable mosquito spray franchise, to protect people and animals from diseases caused by mosquitoes. Patrice’s leadership has earned numerous accolades including being recognized as one of the “Top 50 Franchises” and “Top 100 Fastest Growing Franchises”. Patrice’s passion for helping others succeed in their careers has been the driving force behind the company’s success.

Starting her journey as a business owner at 25 and expanding to a second location within a few years, Caty earned recognition as one of Bakersfield's "Top 20 under 40" for 2021. Her motivation has and always will be her children.

Committed to community impact, she supports foster children through initiatives like school supply drives and holiday and birthday donations, also serving as a foster parent in the past. She is currently a board member of a local foster agency. Her involvement shows her commitment to fostering positive change beyond her business.

MOSQUITO SHERIFF CEO and Founder www.mosquitosheriff.com

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POSTNET CA187 AND CA135 Owner/Operator www.postnet.com/ca187

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

ERIN RENDER

ALLISON ZORICH

Erin, CEO of Legato Living, surpasses the term "special”. She epitomizes resilience and compassion. Her path from home health aide to Health Care Administration graduate underscores her unwavering commitment to senior care. Rising to Administrator at just 23 years old, she confronted turnover challenges with optimism! Out of adversity, Legato Living emerged—a beacon of personalized senior care.

Erin has honed the franchise model for quality oversight, symbolizing determination in memory care. Under her guidance, Legato Living stands as a testament to compassion, enriching the lives of seniors with Dementia.

Allison Zorich joined FranDevCo in January 2023 and has brought with her a wealth of experience and knowledge gained throughout many years in the franchising sector. During her time at FranDevCo, Allison has led numerous successful initiatives that have significantly contributed to the company's growth and success. Allison has been a driving force behind key strategic decisions that have guided FranDevCo's expansion to new heights and gained substantial recognition for her exceptional leadership skills. Her ability to identify untapped growth opportunities and build strong relationships with partners and stakeholders has been instrumental to the company's continuous achievements.

Through mentorship and support, Allison has actively paved the way for future generations, creating a more inclusive and thriving franchising community.

LEGATO LIVING CEO www.legatoliving.com

FRANDEVCO Chief Development Officer f randev.co

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The WOMEN of FRANCHISING

LILLY ARANDA

CARIE BEEMAN

Lilly Aranda has successfully parlayed her knowledge of safety protocols and her love of professional interaction into building her successful Window Hero Frisco location. Lilly is new to the world of franchising, but she’s been able to put her keen eye for detail to work explaining how a clean exterior can give business owners a new lease on life. She’s appealed to customers by becoming active on social media and by getting involved with her community.

And her idea to hold a contest to provide a free professional cleaning to a local school has won her fans throughout Frisco.

Carie Beeman has been passionate about building up global franchise brands to drive exemplary business results for most of her professional career. Her vision to help franchise owners grow their locations through positive customer experiences was created out of her ability to leverage customer data and insights for the company’s franchise owners. Beeman is an inclusive leader who attracts and motivates highperforming talent to produce top-notch results.

Her work as HomeFront Brands’ chief marketing officer has helped the company emerge as one of the nation’s fastest-growing franchising companies by helping its brands grow into dynasties.

WINDOW HERO FRISCO Franchise Owner windowhero.com/locations/f risco

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HOMEFRONT BRANDS Chief Marketing Officer homef rontbrands.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

TRACY BOZEMAN

TOP RAIL FENCE NORTHWEST HOUSTON Franchise Owner www.toprailfence.com/locations/ northwest-houston For Tracy Bozeman, building a local legacy with her family is a dream come true. Her Top Rail Fence Northwest Houston location is another in a long line of community commitments the Bozemans have completed over their lifetimes. Tracy spent seven years as an elected municipal utility company board member, and her husband’s family has a charitable outreach program that helps fund philanthropic events.

She hopes that her Top Rail Fence location will not only help the Houston area meet its fencing needs but will also provide her with a means to continue her involvement in sponsoring community events.

REBECCA MEROLA

THE DESIGNERY QUAKERTOWN Franchise Owner www.thedesignery.com/locations/ quakertown/ For Rebecca Merola, opening her own The Designery location meant the ability to merge her love of home design with the skills she learned through her 15 years in management, sales and operations for an electronics design and manufacturing company. Merola has jumped into her new role as a franchise owner by hosting community events at her showroom and attending multiple home shows in her area.

She won Rookie of the Year and The Designery Franchisee of the Year at HomeFront Brands’ convention in 2023 and is in the running for the Bucks County’s Happening List of 2023.

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The WOMEN of FRANCHISING

AMY LINN

DANA DEMARINO

Amy Linn started her PRIDESTAFF journey when she joined PrideStaff’s Phoenix franchise as a Staffing Consultant after graduating from Arizona State University. Her experience with PrideStaff in Phoenix created a lifelong passion for the staffing industry. In 2000, Linn moved to Dallas, TX to open that market's first PrideStaff Franchise (Dallas North). Linn's continued success included partnering with Julie Vicic.

Together, the business has achieved many accolades to include 20+ President's Circle Awards, 5-time Office of the Year Awards, Dallas Business Journal's Best Places to Work, Addison Reader's Choice Award, Dallas Business Journal's List of North Texas' Largest Staffing Agencies, and many more.

In the year that Dana DeMarino has been in the FastLane she has made a huge impact with Tippi Toes. She has a 100% close rate with candidates attending Confirmation Day! Her determined gogetter attitude shows in her everyday interactions with her candidates and her enthusiasm for her brand is evident to all. Dana is a franchise owner herself, being a franchisee for Tippi Toes as well as Deka Lash. This allows her a unique perspective from not only a director of franchise development, but to also understand the franchisee experience.

PRIDESTAFF - DALLAS NORTH PRIDESTAFF Strategic-Partner www.staff ingindallas.com

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FRANCHISE FASTLANE Director of Franchise Development www.f ranchisefastlane.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

NICKY MARKS

DEVAN MIDDLEBUSH

Nicky opened for business literally the same week that a hurricane hit the state of Florida.

She has effectively and very successfully led her team though adversity with passion and grace and provides her customers with white glove customer service.

Devan is a young mom who creates a great work/ life balance. She provides training and education on the franchisor side with new owners to make sure they have everything completed for a successful launch and is available after launch for any support needed.

ALL DRY SERVICES SPACE COAST Owner myalldry.com/space-coast-florida

ALL DRY SERVICES Onboarding Specialist myalldry.com

SHARON KING MAD SCIENCE GROUP VP R&D & Operations www.madscience.org

Sharon has been at the helm of the R&D team at Mad Science Group for 20+ years, together with her mighty all women team they have created science enrichment content that has reached millions of children around the world. Sharon King is one of the top ten women in the world to have a direct impact on engaging and exciting millions of children about science and driving thousands of them to pursue STEM careers, not to mention contributing closing the gender gap by getting more girls excited and inspired to pursue science careers.

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The WOMEN of FRANCHISING

SHERI OSBURN

CERTAPRO PAINTERS® OF THE CSRA Owner www.certapro.com/augusta Sheri's disillusionment with a painting company fueled her ambition to create a business that truly served its customers. She opted for a franchise model, choosing CertaPro for its track record, values, and minimal inventory. Operating on the "3-legged stool" principle, Sheri ensures equal importance to customers, painters, and the company. Each leg plays a vital role; any imbalance would risk collapse. Her community involvement through the Rotary Club, Sunday School, and local Business Networking Chapter demonstrates her commitment to collective growth. Sheri's influence extends beyond business, embodying roles as a grandmother, mother, and community leader, including her role on CertaPro’s IT Advisory Board.

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DANESSA ITAYA

BIO-ONE President www.biooneinc.com Danessa Itaya stands out as a uniquely inspiring and accomplished franchising leader. As a longtime member of the International Franchise Association’s Women in Franchising Committee and mentor through programs like the 30 under 30, she sets an example for women throughout the industry. Joining Bio-One and the Five Star Franchising home service franchise platform positions Danessa to leverage her expertise and insights to encourage and influence other women and elevate awareness of the benefits of franchising.

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

RUCHA PATEL

PAULA PIZARRO

Rucha is an outstanding Franchisee. With over 15 years of experience as a treating physical therapist, Rucha joined FYZICAL in 2021 with a passion for helping others. She opened her first location in July of 2022 and is experiencing profitable growth, quickly gaining recognition as a niche practice with her holistic treatment plan approach. She plans to develop three more clinics within the next two years, further empowering her local community in achieving optimal health. Her dedication to patient care extends to mentoring other physical therapists and collaborating with fellow franchise owners to build a greater franchise community.

Paula Pizarro is a forty-year staffing veteran.

Her dynamic leadership, innovative vision, and unwavering commitment have played a pivotal role in strengthening PrideStaff's position as a leading franchise in the staffing industry. During Pizarro's tenure, PrideStaff has been named to Staffing Industry Analysts' list of Largest U.S. Staffing Firms, Largest Office/Clerical Staffing Firms in the U.S., and the Largest Industrial Staffing Firms in the U.S. for eleven, five, and six years, respectfully.

FYZICAL THERAPY & BALANCE CENTERS SUN VALLEY Franchise Owner, Director of Operations, Physical Therapist www.fyzical.com/sun-valley-nc

PRIDESTAFF - CORPORATE HEADQUARTER Senior Vice President of Franchise Development pridestaff.com

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The WOMEN of FRANCHISING

BLAIRE FANNING

MCA RUSSELL JOHNS President www.mcarusselljohns.com Blaire Fanning, a resilient cancer survivor and innovative entrepreneur, revolutionized direct response advertising and owns a successful company with over 50 employees. Having pioneered the publishing industry in California with her magazines, she leverages her unique marketing strategies to drive significant business growth. Beyond her professional success, Blaire is a committed philanthropist, supporting cancer research and community programs, inspired by her own battle with the disease. Her leadership and vision not only fuel her company's success but also inspire positive change, making her an exemplary figure in both business and community service.

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LISA ALLARDI

CERTAPRO PAINTERS® OF ROANOKE, VA Owner www.certapro.com/roanoke Lisa embarked on her career in a maledominated field at a freight forwarding company, achieving success before assuming ownership in another male-dominated industry, CertaPro Painters®. Lisa aligns with CertaPro’ s core values, particularly emphasizing respect for the individual and embracing possibilities. Her team is more than colleagues; they're an extension of her family. Lisa's straightforward and decisive approach ensures efficient task completion, sustaining a steady income to support 8-10 painting crews (60 mouths to feed). Despite her busy professional life, Lisa remains a dedicated mom - traveling with her daughter's Division II Lacrosse Team and visiting her son frequently in Manhattan.

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

JENNIFER MARMOR

JANAE NEZERKA

Jennifer, a remarkable leader, mom, and philanthropist, propelled her business from $1.3M in 2018 to over $8M in 2023. Recently, her team clinched the prestigious 2023 CertaCup, embodying CertPro's values and achieving remarkable brand experience, market share, and financial success. In addition to her entrepreneurial triumphs, she served on the Brand Marketing Advisory Board for four years, chaired it for three, and actively engages in Diversity Equity & Inclusion and Peer Franchise Groups. Jennifer prioritizes people, nurturing a culture supporting over 65 families. She emphasizes hiring individuals aligned with the company's values and fosters generosity and community engagement locally.

Janae has been part of CertaPro since 2005, taking the reins as a woman owner in 2009. A mother, grandmother, and Air Force Veteran, she embodies the company's values, fostering a culture of growth. Treating her employees as family, she strives to unlock unforeseen opportunities for them. For Janae, customer service transcends painting; it's about serving people diligently. Engaged in her community, she also serves on various corporate boards, being the second woman ever to be elected to the CertaPro Franchise Owners Advisory Board.

Janae's legacy lies in her commitment to her team, customers, community, business partner, and her family.

CERTAPRO PAINTERS® OF PHOENIX Owner www.certapro.com/phoenix

CERTAPRO PAINTERS® OF SHAWNEE MISSION, KS Owner / President www.certapro.com/shawnee-mission

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The WOMEN of FRANCHISING

JESSICA MCLEAN

CANDICE WEETER

Jessica McLean has been in the world of franchising for over 11 years. As a VP of Franchise Development, she is committed to helping future franchisees evaluate brands thoroughly and make sure they are on the correct path for business ownership. She is also a mentor to her team and others as well as being a positive influence on all she interacts with. This positivity extends beyond just FastLane and is shown in her relationships with franchisors and consultants. In her current role, she has closed over 100+ territories!

Candice Weeter has been in franchising since 2004 and has worked with 1500+ candidates!

This dynamic director has helped to drive growth for multiple brands during her time in FastLane including Superior Fence and Rail, The Brothers That Just Do Gutters, and Canopy Lawn Care.

Candice’s ability to support various brands displays her versatility and we are excited to see what brand she will continue to drive responsible growth for.

FRANCHISE FASTLANE VP of Franchise Development www.f ranchisefastlane.com

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FRANCHISE FASTLANE Director of Franchise Development www.f ranchisefastlane.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

CYNDI KAMMERER

FRANCHISE FASTLANE Director of Training and Support www.f ranchisefastlane.com Cyndi Kammerer, Director of Training and Support, has been instrumental in driving the success of our support team and onboarding new team members. In her role, she has created training and development tools to help drive fast results for our franchisors, consultants, and the FastLane team. Cyndi leads our monthly Fuel for Thought meetings where FastLaners grow in a variety of areas and allows for internal employees to learn from one another. She also leads our MasterMind program that is designed to help our franchisor partners focus on the business with other founders.

BETTY RICH

ATHLETIC REPUBLIC OF PITTSBURG, PA Franchisee pittsburgh.athleticrepublic.com Betty Rich, CEO and Co-founder of ConnectedHealth, the Athletic Republic Pittsburgh franchise, began her career as a specialty pharmacist, valuing high-touch patient care. Graduating from the University of Pittsburgh School of Pharmacy in 1992, she co-owned Fisher's Specialty Pharmacy before co-founding Three Rivers Pharmaceuticals, earning the Ernst & Young Entrepreneur of the Year award. In 2012, Betty and partner Michael Fox established a health and wellness model focused on personalized, proactive care. Expanding her primary care practice and team, Betty emphasizes wellness, fitness, and chiropractic care, fostering meaningful patientcare relationships. She's involved in various boards, balancing her career with motherhood and residing in Fox Chapel with her two collegeaged children.

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The WOMEN of FRANCHISING

AMANDA KAHALEHOE

NANCY BIGLEY

Amanda's transition into the restaurant industry stemmed from a robust background in business at a New York security firm, culminating in her role as Chief Operating Officer of Business Operations. With diverse expertise, she joined Vicious Biscuit in 2021, leading departments in finance, marketing, technology, human resources, and development.

Under her guidance, the brand expanded from 2 to 6 units within a year, with plans for a 7th location underway and the recent awarding of 40 franchise units nationwide. Amanda's multifaceted background and strategic leadership are driving Vicious Biscuit's rapid growth.

Nancy tackles every challenge head-on, including with The Little Gym on how to keep a 45+ yearold brand relevant. In recent years, some of the biggest changes have happened within the company’s history and under Nancy’s leadership, The Little Gym has seen record-breaking systemwide revenue and enrollment, along with strong domestic franchise sales. In her role as group President of both The Little Gym and Snapology, No. 1 children's STEAM franchise and part of Unleashed Brands, Nancy is consistently pushing her teams to strive for greatness with both brands.

VICIOUS BISCUIT COO www.viciousbiscuit.com

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THE LITTLE GYM INTERNATIONAL AND SNAPOLOGY Group President www.thelittlegym.com www.snapology.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

AMANDA GINGOLD

COURTNEY YEAGER

Amanda's transition into the restaurant industry stemmed from a robust background in business at a New York security firm, culminating in her role as Chief Operating Officer of Business Operations. With diverse expertise, she joined Vicious Biscuit in 2021, leading departments in finance, marketing, technology, human resources, and development.

Under her guidance, the brand expanded from 2 to 6 units within a year, with plans for a 7th location underway and the recent awarding of 40 franchise units nationwide. Amanda's multifaceted background and strategic leadership are driving Vicious Biscuit's rapid growth.

Courtney Yeager is no stranger to the world of entrepreneurship. After years of working for other brands, Courtney founded The Tox in 2019.

She saw that something was missing in the niche lymphatic drainage industry. Courtney wanted to create a brand that not only benefited people’s health, but also gave women a safe work environment and leadership roles. The Tox focuses on both on external wellness as well as inner wellness. Courtney is a mom of 2 and is an incredible example of a powerful woman in franchising.

DONUTNV Co-Founder www.DonutNV.com

THE TOX Founder & COO www.thetoxtechnique.com

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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The WOMEN of FRANCHISING

EVONNE VARADY

LINDSAY SIMPSON

Evonne launched Clean Eatz — a healthy lifestyle restaurant and weekly meal plan business — as a single cafe location in 2013. Since then, she’s grown her mission to “Change Livez” into a powerhouse franchise system with 100 locations to date, a nationally-recognized brand that supports its fan base through wellness education and community, as well as a nonprofit springboard that’s raised thousands of dollars to combat childhood obesity. Ask her, and she’s just getting started! For that reason, 100 words isn’t enough to sum up the spirit, energy and impact driving Evonne’s vision, but it gets the convo started!

Lindsay Simpson, the Chief Marketing Officer of Athletic Republic, is an exceptional leader with over 15 years of invaluable marketing expertise in the youth athletic industry. Her rich professional background includes pivotal roles at renowned global brands such as Backcountry.com, Adobe, and Active.com Network. At Athletic Republic, Lindsay's prowess shines as she spearheads strategic initiatives, drives creative endeavors, and fosters corporate marketing development. With a keen focus on building global brand recognition and bolstering Athletic Republic network's acquisition and expansion, Lindsay stands out for her visionary approach and unwavering commitment to propelling Athletic Republic to greater heights.

CLEAN EATZ Co-founder www.cleaneatz.com

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ATHLETIC REPUBLIC CMO www.athleticrepublic.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

SHAE SIMMS

ATHLETIC REPUBLIC West Jordan & Park City, UT Owner/ General Manager www.athleticrepublic.com Shae Sims is a shining example of female entrepreneurship in the world of fitness and was recently awarded Franchisee of the Year

by Athletic Republic and the International Franchise Association. As an exercise scientist with a passion for helping people reach their fitness goals, Shae saw an opportunity to turn her expertise into a business. She opened two Athletic Republic franchise locations in Utah, providing specialized training programs for youth athletes and fitness enthusiasts alike.

Through her dedication and hard work, Shae has built a thriving business that has helped countless people achieve their fitness goals. Her commitment to excellence has earned her a loyal customer base, and her passion for helping others has earned her the respect of her peers in the industry.

AMANDA SZPARKA

PIVOTAL GROWTH PARTNERS Vice President Strategy and Systems www.pivotalgrowthpartners.com Amanda Szparka, VP Strategy & Systems at Pivotal Growth Partners (PGP), was instrumental in launching successful franchise opportunities for emerging brands. Notably, she spearheaded the rapid expansion of Jeremiah’s Italian Ice, reaching its 100th location within four years, earning PGP recognition in Inc Magazine's 2022 Power Partner Awards. Amanda's expertise extends to franchise documentation and streamlined store development. In her role, she recently managed the launch of Balance Grille and Vicious Biscuit franchises, collaborating with brand co-founders to refine messaging and develop efficient processes. Amanda's diverse background and dedication underscore PGP's commitment to aiding clients in franchise growth.

WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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The WOMEN of FRANCHISING

EMILY ROMERO

KRISTAN HENDERSON

Emily oversees Franchise Development and Compliance at FranDevCo, and brings a decade of experience in franchise development, compliance, and operations management.

Her expertise spans in both emerging and established franchise brands where her passion lies in supporting the franchise community through exceptional guidance on operations and the establishment of robust sales processes that adhere to regulatory and ethical standards. Emily is dedicated to helping individuals achieve the flexibility and freedom that business ownership offers. This VP has achieved remarkable success and made significant contributions to various industries.

Successful women in franchising contribute to the overall growth and vibrancy of their businesses, becoming influential figures in the entrepreneurial landscape.

In the dynamic world of f ranchising, women like Kristan stand as beacons of empowerment and inspiration. With an impressive 23-year track record as a sales professional, Kristan has not only shattered glass ceilings but also redefined success on her own terms. Her journey is a testament to her unwavering determination and relentless pursuit of excellence. Through her exceptional experience in sales, Kristan has cultivated lasting relationships with partners, identified lucrative opportunities, and captured new markets with finesse. Her ability to secure a competitive advantage and drive overall profits has set her apart as a true industry leader. What truly sets Kristan apart is her consistent track record of surpassing sales quotas, developing innovative business opportunities, and fostering strong customer relations. Her commitment to excellence and dedication to her craft have been the driving forces behind her remarkable success. She has also paved the way for future generations of women entrepreneurs to thrive and succeed in f ranchising and beyond.

FRANDEVCO VP of Development & Compliance f randev.co

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FRANDEVCO Development Director f randev.co

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

JORDAN REED

GAYLE LONGMORE

As the Development Director at FranDevCo, Jordan Reed based in Austin, TX, brings a dynamic and results-oriented approach to her role. With a solid history of achieving results while maintaining effective communication, she is motivated to lead with strong organizational and time-management skills.

Throughout her career, she's held various positions, including Merch Rep at Goodpop Popsicles, Ecom Merchandiser at West Elm, Development Account Manager at Restore Hyper Wellness, and Development Director at Waxxpot and FranDevCo. She believes that her strongest skills lie in communication and listening, and she's always embraced every new experience, which has been invaluable advice in her professional journey. Across various sectors of franchising, women are taking charge, leveraging their diverse skill sets to drive growth and success. From networking, to overseeing franchise sales initiatives, Jordan is leaving an incredible mark on the franchising landscape.

Gayle Longmore boasts over 28 years of expertise in developing franchise models, driving sales, and navigating the complexities of real estate. With an unwavering commitment to excellence, Gayle has forged a path of success, earning accolades and admiration for her outstanding achievements.

A true leader, Gayle possesses exceptional and natural ability to inspire and motivate others. Her empowering leadership style has been instrumental in fostering success across countless ventures throughout her illustrious career. Her diverse background and global perspective have enriched her professional endeavors, allowing her to thrive in various environments and cultures. Gayle has held pivotal roles with esteemed companies such as Baskin Robbins, IBIY, Nothing Bundt Cakes, SportClips, MedSpa810, and PrideStaff. Her remarkable networking abilities and dedication to continuous learning have been the cornerstones of her success, enabling her to build strong relationships and stay ahead of industry trends. With a fearless attitude towards trying new endeavors and a relentless pursuit of excellence, she continues to inspire and empower women in franchising, leaving an indelible mark on the industry.

FRANDEVCO Development Director f randev.co

FRANDEVCO Director of Business Development f randev.co

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The WOMEN of FRANCHISING

JENNIFER GRACHECK

JENNIFER O'NEAL

Accomplished women exemplify resilience, innovation, and creativity proving that gender is not a barrier to success in franchising. Jennifer brings 14+ years of experience in growth strategy, lead generation, marketing execution, & digital innovation and now leads the Marketing efforts at MosquitoNix. Known for her innovative ideas and ability to adapt to the latest digital trends, she has a keen eye for detail and is always striving for excellence in everything she does. She’s been described as an experienced, hard-working and passionate marketing executive who specializes in growth strategies, development, execution of marketing, advertising initiatives, brand positioning & digital innovation. Jennifer showcases creativity as a powerful tool for navigating the competitive franchising world.

Her ability to think outside conventional business norms brings attention to her work at MosquitoNix.

With almost a decade of experience in the franchising industry, Jennifer O’Neal is dedicated to empowering women and fostering inclusivity.

As Vice President Operations at MosquitoNix, she leads with a commitment to excellence, driving operational efficiency and customer satisfaction. Jen had the honor of building a MosquitoNix office from scratch in North Florida, and then helped other offices continue to flourish. Her background in sales, marketing, and strategic planning has equipped her with the skills to propel MosquitoNix forward. Through mentorship and advocacy, she strives to break barriers and create opportunities for women in franchising, shaping a more diverse and equitable future for all. With a new baby at home, she hasn’t slowed down one bit and continues to grow this amazing business.

MOSQUITONIX Vice President of Marketing mosquitonix.com

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MOSQUITONIX Vice President of Operations mosquitonix.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

DR. TARA ZELLER

JESSI BRELSFORD

IV Nutrition is a leader in IV hydration and nutrient therapy franchising since 2017. Dr. Tara Zeller was a part of the team that opened their first clinic in Kansas City and she is passionate about empowering individuals to take control of their health. Tara is a doctor of chiropractic and Owner / Founder / President of IV Nutrition Franchisor with 18 years of healthcare, practice, and business experience. She has 12 years in private practice and business administration, and 6+ years leading and developing the IV Nutrition Franchise Brand. Dr. Zeller specializes in natural and functional medicine, and focuses on each individual’s unique expression of health.

By creating recommendation plans that support each individual’s unique natural biochemistry and physical body, Dr. Zeller facilitates balance and activates the body’s self-healing capacities.

Female entrepreneurs often bring a nurturing and empathetic approach to their businesses, fostering environments that promote both physical and mental health. Their commitment to creating spaces that empower individuals to lead healthier lives goes beyond profit-making; it reflects a genuine passion for well-being.

Women in franchising who are passionate about culinary arts often extend their influence beyond the kitchen by incorporating teaching and mentorship into their business models.

These leaders recognize the value of sharing their expertise and fostering the growth of aspiring chefs and kitchen staff. Jessi is one of these women, and she started Taste Buds Kitchen as a hobby back in 2007 when she was working fulltime on Wall Street. This Harvard alumni turned a cupcake into a dream and made her passion into a full-time business and hasn’t looked back since.

She was fueled by the culture and adventure of being a small business owner and bringing smiles to the budding chefs of NYC through lipsmacking culinary fun. The best part of Jessi’s day is a glass of wine and one of her husband’s home cooked meals. “I love that food brings people together and offers the opportunity for connection in the kitchen”, Jessi states. There’s nothing more exciting than exploring the taste, the connections, the conversation and fun that happens in the kitchen.

IV NUTRITION Co-Founder & President ivnutrition.com

TASTE BUDS KITCHEN Owner & Founder tastebudskitchen.com

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The WOMEN of FRANCHISING

CYNTHIA MAY

NATALIE KNIGHT

Women excel as franchise owners across diverse ventures. Cynthia has extensive experience in leadership, business development, contract negotiations, and strategic planning that has laid the foundation for the creation of beem Light Sauna. At the start of her career, Cynthia owned a successful high-end hair salon outside Washington, DC. Upon moving to Charlotte, North Carolina, she opened the first light sauna studio in the area, Sweat + Salty Studio. With an encompassing background in designing custom talent assessment programs that improve customer satisfaction and decrease employee turnover, Cynthia established a strong footprint in a desirable and undeveloped segment of the wellness industry. With her creative vision and excellent insight into company management, she co-founded beem Light Sauna in 2021 with the goal of making health and wellness solutions accessible to the masses through the power of light therapy. Moreover, her commitment to fostering diversity and inclusivity underscores their role as catalysts for positive change within the industry.

Natalie is honored and grateful for the opportunity to continue the twenty-plus-year legacy of this woman-owned and operated business, begun by her mom, Merrilee Knight. Natalie bought the business in April 2016 after working in sales and management for eight years. She has a lot of passion for print, sales, marketing, and creativity.

She especially loves connecting with local businesses and helping them flourish. She, along with her incredible team, is devoted to helping businesses grow while keeping their branding consistent and fresh.

BEEM LIGHT SAUNA President & Co-Founder beemlightsauna.com

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ALPHAGRAPHICS US380 Owner/Operator ogden380.alphagraphics.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

SANDRA GIFT

ANNA HUELLE

Sandra moved to the United States from Nigeria when she was twelve years old with a dream to open her own business. She now owns two Dirty Dough locations, and is working on opening her third. She prioritizes customer service above all else, and has seen her sales skyrocket due to return customers.

Anna Huelle has been a part of the FastLane since 2020. As the Director of Marketing, Anna leads her team in creating brand awareness for our growing portfolio of brands as well as Franchise FastLane. Anna has spent years in the marketing world and brings her industry knowledge to level up our competitors. Her drive and creativity are fundamental to the success of our team.

DIRTY DOUGH COOKIES Owner Lawton & Chickasha locations dirtydoughcookies.com

FRANCHISE FASTLANE Director of Marketing www.f ranchisefastlane.com

TAMARA GALINSKY JETSET PILATES Founder and Brand President jetsetpilates.com

Tamara, an innovative Founder and Brand President, is taking JETSET Pilates to new heights. Her visionary leadership blends creativity with strategic acumen, introducing cutting-edge initiatives that redefine the fitness landscape. Immigrating with her family from the Soviet Union with nothing, Tamara's journey epitomizes resilience and determination.

Under her guidance, JETSET Pilates isn't just a workout; it's a dynamic experience, attracting a diverse clientele and setting new standards.

Tamara's commitment to innovation and her inspiring personal story are propelling the franchise into an era of unparalleled success.

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The WOMEN of FRANCHISING

ELLEN ROHR

MELANIE PARKER

Ellen Rohr is paving the way everywhere for women in the franchisor industry. Ellen is the CoFounder of Zoom Drain, a nationally known drain and sewer repair franchise. Before joining Zoom Drain, Ellen served as President of Benjamin Franklin Plumbing, LLC. a franchise system offering plumbing and drain services, now part of Authority Brands, Inc. She is a sought after podcast guest, seminar presenter, and regular contributor to many industry trade magazines, online and print. Ellen has also written four best-selling books on business basics for small business owners.

Melanie's strategic leadership and impactful contributions have been instrumental in propelling the growth of BFG's diverse service brand portfolio. Through her commitment to fostering compliance and transparency, she has strategically positioned the BFG franchise system for long-term, sustainable expansion.

Melanie's dedication to empowering franchisees to navigate legal frameworks with confidence underscores her commitment to cultivating trust and stability across the spectrum of BFG's family of service brands.

ZOOM DRAIN Co-Founder www.zoomdrain.com

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BELFOR FRANCHISE GROUP Senior VP Legal & Franchise Administration www.belf rangroup.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

JESSICA WICKS

CATHY TRLICA

For over a decade, Jessica has played a pivotal role at DUCTZ International, an industry-leading air duct cleaning and HVAC restoration service provider. Prior to becoming Brand President in 2022, she led many national initiatives working as a Marketing Specialist and Franchise Business Coach, striving to help franchise owners grow their revenue and drive operational excellence.

Jessica has ultimately positioned the brand to offer some of the best training and ongoing franchise support in the industry.

When most people think of a rock star, they might consider Paul McCartney or Taylor Swift.

But in the franchising world, Caring Senior Service of New Braunfels owner Cathy Trlica is considered a rock star. She has been honored for her exceptional example of success within the franchise business model. Trlica worked in the healthcare industry for many years before deciding to become a Caring Senior Service franchise owner. She and her daughter, Lara Harris, have owned and managed their location for more than 15 years and are consistently listed as one of the company’s top performers year after year.

DUCTZ Brand President of DUCTZ www.ductz.com

CARING SENIOR SERVICE Franchise Owner of New Braunfels, TX www.caringseniorservice.com

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The WOMEN of FRANCHISING

ANGEL WILLIAMS

PATRICIA KARA

CEO of theshinefirm.com, has demonstrated that a business can be successful while also making a positive impact on society. Through her philanthropic endeavors and strategic collaborations with athletes, Williams has created a win-win situation for athletes, clients, and franchise owners. Her commitment to empowering women in business and uplifting communities has not only inspired countless individuals but has also set an example for the franchise industry as a whole. As we celebrate women in business, Angel Williams stands out as a true trailblazer, proving that success and philanthropy can go hand in hand.

Being a friend Patricia since 2010 she is an amazing women. Through Life Experience and Connections in the Entertainment Industry Introduction: In the world of franchising, it takes more than just a good business model to build a successful brand. It requires a unique blend of life experience, connections, and a deep understanding of the industry. Patricia Kara, author of "Dream On..Now Deliver," brings all these elements together to offer franchise owners and franchisees a truly empowering growth experience. With her background in modeling, television, and her personal journey, Patricia has crafted a book that not only shares her life experiences but also provides valuable insights for those looking to build their brands

THE SHINE FIRM CEO theshinef irm.com

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PATRICIA KARA Owner/Author patriciakara.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

JACQUELYN LEVIN

JORDYN

Jacquelyn's foray into the world of franchising was sparked by a conversation with her neighbor, Anthony Gallo, who had recently embarked on a career with The Franchise Consulting Company (FCC). FCC is renowned for its expertise in guiding prospective franchisees through the maze of available opportunities, helping them find a business that not only suits their skills and financial goals but also resonates with their personal interests and aspirations.

When Jacquelyn expressed her desire to explore new business avenues, specifically through franchising, Tony was more than eager to assist.

This amazing girl is the niece of the head wrestling coach that I help and donate time to help make kids men The Birth of Jordyn's Joy: Jordyn's Joy was born out of Jordyn's desire to make a positive impact on the lives of children facing similar struggles. With the support of her family and friends, she envisioned a foundation that would provide hope, comfort, and joy to those in need. Thus, Jordyn's Joy came into existence, named after its founder, who wanted to ensure that every child battling a lifethreatening illness could experience moments of happiness and inspiration.

PEARCE BESPOKE ST PETE CEO pearcebespoke.com

JORDYN.S JOY Founder jordynsjoy.org

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The WOMEN of FRANCHISING

COLETTE BELL

ACE HANDYMAN SERVICES Co-Founder & VP of Franchise Development

acehandymanf ranchising.com

Colette Bell is a respected member of the franchising community with over 20 years of experience. In 1998, she and her husband Andy founded Handyman Matters. What started as an idea in their basement became an extremely successful handyman franchise, which led Ace Hardware to acquire the company in 2019. Now known as Ace Handyman Services, the company has seen record growth while continuing to embrace the same values and leadership roles.

Throughout the years, Colette has gained knowledge and insights to the best practices and strategies for franchising. She has even spent time as a Franchise Consultant sharing her experience with new business owners to help them through the ups and downs. Colette is a tremendous leader who has a wealth of knowledge about franchising and the handyman business. Her passion is unwavering, and she is always looking for opportunities to give back to the franchise community.

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BAILEY RAYNER

PAINTER BROS CDO www.painterbros.com Bailey Rayner’s journey as a multifaceted entrepreneur is truly remarkable. It was only after a conversation with Painter Bros’ founder, where he explained the company's franchising plans, software development, and overall vision, that Bailey recognized the growth potential and decided not to miss out on this opportunity.

Bailey contributed significantly to the development of FM Flow Painter Bros’ proprietary software, which provides franchisees with a simplified overview of their entire operation.

Painter Bros stands out as more than just a painting company or a home services franchise; they are on a mission to redefine the industry by delivering exceptional services.

Minimal Staffing

2

Chiropractors

Validation!

1

140+

Front Desk Staff

Open Locations across the country

LEO | Learn, Earn & Own Model

1. Investor opens the clinic, builds it over a period of time and then sells to their Chiropractor.

2. Less turnover because Chiro is bought into the business. It will be their future business!

7 Revenue Streams

1. Chiropractic 2. Next Generation Spinal Decompression - adhering to new protocols, allowing for alternate positions 3. Laser Therapy - photobiomodulation to create better healing and faster functional restoration 4. Active, Corrective Functional Rehab - eliminate underlying muscular dysfunction/weaknesses present 5. Branded Nutrition & Products - We create personalized nutrition plans for better and faster healing.

6. Wellness Club - subscription-based program which regularly schedules wellness visits.

7. Just Launched! - Sleep Excellence: Sleep optimization products for improved healing

Financial Performance Top 25% - $892,438 2022 AVG Gross Revenue:

Contact

Jen Rieck

VP of Fran Dev Jen@repmgroup.com 720.245.1252

Top 50% - $714,696 System-wide average - $483,461 Average gross profit $321,691

Aaron Sawyer

Director of Fran Dev Aaron@repmgroup.com 808.675.6987

Spike Albrecht Director of Fran Dev Spike@repmgroup.com 219.718.4530

This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document filed with the referenced state, which filing does not constitute approval. HealthSource franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required FDD has been delivered to the prospective franchisee before the sale in compliance with applicable law. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. This advertisement is not an offering for New York residents-an offering can only be made by prospectus filed first with the department of law of the state of New York. Such filing does not constitute approval by the department of law. This document is not intended for the sale of a franchise. Please see Item 19 of the HealthSource FDD for further detail. Past performance is not a guarantee of future results. Individual results may vary.

After opening in 2017, 1611 Indoor Golf Club has quickly become the premier golf game improvement and entertainment facility in the Dallas- Fort Worth Metroplex.

We offer something for golfers of all skill levels. Improve your golf skills using our state-of-the-art tracking Trackman technology or grab a drink at our full bar and choose from over 200+ world famous courses to play a full round.

NOW AWARDING FRANCHISES

1611golf.com

THE 1611 GOLF DIFFERENCE GROWING CUSTOMER BASE FUN AND EXCITING BUSINESS BE A PART OF THE GROWTH

franchising@1611golf.com

(817) 349-0276

Beauty & Health Quality Mind

Results Women-Ow Self Love Proven Care Whole-Body Health 124

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

The Tox’s Commitment to Women Empowerment T

he Tox, one of Franchise FastLane’s newest brands, is a franchise opportunity that is changing lives from the inside out. Literally. While this brand is a first to market personal wellness service that focuses on lymphatic and digestive body sculpting, it is committed to changing lives by creating an environment dedicated to

supporting others. Founder and CEO, Courtney Yeager, has built The Tox to be centered around empowering others, specifically women. Both on the franchisee and customer side of the business, The Tox is committed to women empowerment and the impact it has in communities all across the country.

Hear from Founder and CEO, Courtney Yeager

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The essence of The Tox lies in its commitment to women empowerment, and as we venture into franchising, the selection of franchisees becomes a pivotal aspect in preserving the empowering culture I’ve cultivated within our organization. The culture of empowerment is integral to our brand’s success, and it is imperative that potential franchisees not only comprehend but also embody this.

In the world of esthetics, which surprisingly is primarily owned and operated by men, it is very important to me that all future owners of The Tox embody my awareness of the significance of empowering working mothers and establishing a secure, motivating work environment within the industry. Selecting franchisees who embrace and champion these principles is not just a business decision for me; it is a commitment to advancing women’s empowerment in an industry where it is often overlooked.

Scan to Learn More About the Latest Brand in the FastLane!

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MAKE YOUR FUTURE

BRIGHTER OUTDOOR LIGHTING PERSPECTIVES with

As North America’s largest full-service outdoor lighting company, Outdoor Lighting Perspectives helps our valued clients enhance the beauty, safety, and security of their homes with the power of low-voltage lighting. The Outdoor Lighting Perspectives business model boasts a quick rampup, strong gross profit margins, and a recurring revenue stream making it an attractive franchise opportunity for franchise operators, investors, and entrepreneurs. For those looking for a business endeavor designed to achieve your personal career, lifestyle, and income objectives, consider building a bright future as an Outdoor Lighting Perspectives franchise owner.

Why Choose Outdoor Lighting Perspectives?

• Low Initial Investment • Lucrative Revenue Streams • Strong Profit Margins

804-500-9865 OutdoorLightingFranchise.com An important part of

WOMEN OF FRANCHISING

by Rhonda Sanderson, CEO, Sanderson & Associates

S

Women Can Have it All Says This Successful

FLOOR COVERINGS INTERNATIONAL FRANCHISEE 128

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hannon Forrester, a young mother of four kids, just wasn’t quite busy enough, so she decided to attend a convention with her sister-in-law who had just bought the rights to Floor Coverings International for Regina and Southern Saskatchewan- Canada. FCI is North America’s No. 1 flooring franchise. This was in January of 2016.

Cut to January of 2024, and Shannon has just returned from FCI’s annual meeting with a Franchisee of the Year award. How you ask?

“I come from an Entrepreneurial family and am a bit of a serial Entrepreneur” Shannon said. “I had owned other businesses in the past.

I had previously owned four Curves for Women fitness franchises with my mother, as well as Day Spa in my 20’s.

When I met and my husband, we decided to buy into a spray foam insulation company as well as a healthy vending machine company. When my sister-in-law approached me to work with her, I had just had our 4th child and had been at home as we had sold our last business before the baby was born. I had wanted to take some time off to be with the kids.”

Floor Coverings International owners are required to hire a Design Associate and that was the role Shannon was going

FLOOR COVERINGS INTERNATIONAL OWNERS ARE REQUIRED TO HIRE A DESIGN ASSOCIATE AND THAT WAS THE ROLE SHANNON WAS GOING TO PLAY FOR HER SISTER-IN-LAW’S NEW BUSINESS. to play for her sister-in-law’s new business. “I think realizing that I loved my four kids and my time at home, but not everyone is meant to do that.

It is important for women to know that. It’s ok to love your family but also love your career and know that you are good at it and meant to do more,” Shannon shared. Sage advice indeed.

“I really liked being a Design Associate for FCI. It’s a role that is creative as well as you get to help people see the 3000 plus flooring options to choose from with our mobile showroom. We went right to their door, and I always looked at their paint, their furniture style and asked if they had pets or kids. We had just built a new home and I wished that I could have had this same help -so I was very enthused by this whole concept. And the floors!

They are gorgeous. We sold and continue to sell a lot of luxury vinyl plank- its durable, waterproof, and family friendly.

Being from a rural province we work with a lot of farm families,

so this is important. Warm neutral white oak floors are extremely popular in our area.”

Cut to a year later and in November of 2017 Shannon bought the business from her sister-in-law.

“I just loved all of it. I think being a part of other successful franchise companies helped me to understand how to work with the franchisor and be successful myself. You don't have to reinvent the wheel.

You need to take the resources provided and then use them to the best of your abilities. And Floor Coverings International and their resources and customer service emphasis wowed me. I am good at and enjoy networking and building relationships. Within our community, it’s definitely the way to grow. I believe that ability is what has set me apart from others.”

Future plans?

“When I began with FCI I had already been a part of and sold 7 companies and when I bought this business, I thought that was what I would do

again. Buy it. Grow it. Then sell it. That was my 5-year plan. I'm going into my 7th year, and I don't see an end date anytime soon. I love what I’m doing and the company I’m with.”

ABOUT FLOOR COVERINGS INTERNATIONAL Norcross, GA-based Floor Coverings International ranks consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 240 franchisees (with 95 more under development) and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion. For franchise information, please visit www. flooring-franchise.com

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

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NOW AWARDING

FRANCHISES

MANAGE YOUR CLEANING BUSINESS RIGHT FROM YOUR PHONE!

WHY FRANCHISE WITH US? Unique model Focus on franchisee success Low Investment - High Profits Proprietary 2LM mobile app World class support and in market training with the founder

WOMEN OF FRANCHISING

Melissa Goldring, the Dynamic Woman Behind The Vital Stretch Finds the Key to Balance

by Shandley McMurray, Freelance Content Creator

patients and oversaw our team of physical therapy assistants and aides.

I

t’s not easy being a woman, especially if you’re trying to juggle a marriage, kids, and a thriving business.

Melissa Goldring, co-founder of The Vital Stretch, makes it look easy. A Physical Therapist, Goldring and her Chiropractic Physician husband and partner, Robert, have opened five multidisciplinary practices across Connecticut. As if that wasn’t enough, they created The Vital Stretch (TVS) Method to help improve the lives of their patients. Here’s a glimpse

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into her busy life, and a few of her tips on finding work-life balance.

WHAT’S YOUR BACKGROUND? I’ve been in the outpatient orthopedics field of physical therapy for 25 years, treating a wide range of conditions and injuries in patients of all ages.As Director of Physical Therapy in our Norwalk multidisciplinary office (Advanced Health Professionals), I treated

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

WHY DID YOU CREATE THE VITAL STRETCH? After years of treating problemfocused care on body parts like knees, shoulders, and the back, Rob and I realized there was a need for a full-body wellness approach. Leaning on our research and experience, we incorporated assisted stretching into our patients’ programs. We created TVS as a method to help them get the most from their therapy. We didn’t intend for it to become a business in the beginning, but the method was so successful that we turned it into something larger in 2018.

HAS OWNING A BUSINESS BEEN REWARDING? It has been an amazingly challenging and intensely gratifying experience to start a wellness business from scratch.

Plus, this was a big sidestep from running the insurancebased multidisciplinary business we were used to.

airplanes, it’s essential to put an oxygen mask on yourself before helping others. Carving out a little me time every day is how I can stay balanced in my body and mind, not to mention safeguard my sanity! My favorite ways to relax include reading, walking, and exercising.

There was definitely a learning curve. To nurture and grow TVS and then take the knowledge and expertise I gained and award it to a franchise partner is beyond satisfying. To have other people believe in me and the business that I have helped to grow is a huge accomplishment. I take that responsibility very seriously.

WHAT ADVICE WOULD YOU GIVE TO OTHER WOMEN HOPING TO START THEIR OWN BUSINESS OR OWN THEIR OWN FRANCHISE? Women are known for being able to balance lots of things at once – we are resilient! My best advice is to stay organized and be strategic in building your team. Also, don’t be afraid to ask for help when you need it. We’re all superwomen, but it’s important to ask questions of those who have traveled this path before you. Don’t be afraid to step out of your comfort zone and learn new things. It’s amazing how much

growth you can garner by stepping up and doing things you never knew you could.

Before deciding to start a business, get educated and consult a mentor. Having someone to guide you through the different aspects of owning a business is priceless. You should fully understand the commitment involved and make sure you can dedicate the time and energy needed to be successful before getting your hands too dirty. We turned to other franchise owners for advice. They’ve traveled these very twisty roads before and have learned the ins and outs of starting and maintaining a business. Their help has been invaluable, as has the guidance we’ve received from coaches in the franchise space.

AS A MOM AND BUSINESS OWNER, HOW DO YOU FIND BALANCE? As a mom to teenagers, it’s imperative that I take time for myself. As they say on

IS IT POSSIBLE TO LEAVE WORK AT WORK WHEN YOU’RE MARRIED TO YOUR TVS CO-FOUNDER? Have you ever tried to work with your other half? It’s not always easy! That’s why dedicated, non-work time with your partner is imperative. To ensure our relationship stays strong, Rob and I schedule weekly date nights. It’s difficult to avoid talking about work, so we try to distract ourselves with activities we enjoy doing together. We listen to music and cook something together to unwind. We also enjoy watching a great series or movie, as well as hanging out with our kids and dogs, of course. They don’t let us talk about work, which is a good thing.

FOR MORE INFORMATION: Interested in learning more about The Vital Stretch franchising opportunities?

Contact Melissa and Rob Goldring by visiting Franchising at www.thevitalstretch.com.

ABOUT THE AUTHOR Shandley McMurray is a freelance content creator specializing in the health, wellness, medical, and travel fields. She writes newsletters, ad copy, social media posts, bios, blogs, and media kits for businesses in multiple fields. Her journalistic works have appeared in many magazines and on websites across the globe.

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Move Freely. Live Fully.

TM

Improve how you move with 1-on-1 assisted stretching.

Why franchise with us Simple build with low initial investment TVS Method developed by experienced clinicians Comprehensive marketing systems Extensive Online Learning Management System Technology driven brand Stretching can be complementary to Fitness, PT, Chiropractic, or Massage business Boutique look and feel Owner Operator as well as Executive Franchise Models

Stretching has evidence based science behind its benefits. Personalized 1-on-1 assisted stretching appeals to a broad population looking for:

Graceful Aging

Everyday Ease

NOW AWARDING FRANCHISES

Injury Recovery

Contact Us 203-692-5727 112 Main Street Norwalk, CT 06851 franchising@thevitalstretch.com thevitalstretch.com

Peak Performance

Follow us: thevitalstretch

Now Awarding Franchises At Gréco Fresh Grille, we serve fresh and authentic recipes, Greek and Mediterranean fare, in a friendly quick service environment. All of our recipes embody the simplicity of Greek cuisine. We have something for everyone, no matter their dietary restriction or preference.

COME JOIN OUR GROWING NETWORK OF GRÉCO FRESH GRILLE RESTAURANTS! (980) 401-0333 grecofreshgrille.com franchise@grecofreshgrille.com

WOMEN OF FRANCHISING

Empowering Growth: The Rise of WomenOwned Businesses in the US

by Kapil Manocha, Consultant, The Franchise Consulting Company

I

n recent decades, the landscape of entrepreneurship in the United States has undergone a significant transformation, with women-owned businesses emerging as a driving force of economic growth and innovation. From startups to established enterprises, women entrepreneurs are making their mark across diverse industries, reshaping traditional business models, and inspiring future generations.

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Of the 33.2 million small businesses in the United States, nearly 13 million of them are women-owned.1 These businesses generate nearly $1.8 trillion in revenue and employ almost 10 million people.2 Women represent more than half of the United States population and make significant contributions across all industries and sectors, driving innovation, fostering competition, championing sustainability, and addressing unmet needs in the market.

Americans filed about 5.1 million business applications in 2022, nearly 14,000 a day, up from 3.5 million in 2019.3 Women in particular have been the driving force behind America’s economic rebound from the COVID-19 pandemic, creating about half of new businesses for the third year in a row. That compares to just 29% of all business filings prepandemic.4 Minority women-owned businesses represent a growing segment of the entrepreneurial landscape

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and women of color have had a tremendous impact on the US economy over the years.

Since 1997, firms owned by women of color have seen faster growth in terms of total number of firms, employees, and revenue compared with all women-owned firms. Comprising just 17% of women-owned firms 17 years ago, firms owned by women of color now account for one in three of women-owned firms in the United States.5 One such businesswoman who I have had the pleasure of knowing and assisting in her entrepreneurial journey is Aari Zaveri. Raised in Gujarat (India), Aari moved to New York to pursue her MBA as the new millennium was dawning.

She and her husband are blessed with two wonderful daughters and a spirited Labrador, who amusingly believes she is their third child. After the completion of her MBA, Aari’s professional journey comprising business analysis and project management spanned

various sectors, including financial institutions, investment banks, and the semiconductor industry.

However, Aari grew up in a business minded family and her entrepreneurial roots kept tugging at her. The global pause brought on by the Covid pandemic provided an opportunity for introspection.

During the same time, they were also moving to Texas after spending two decades in the Northeast. The pandemic and the relocation were the perfect catalysts for her to deeply consider her passions and start afresh by embracing new opportunities.

Today Aari is the proud owner of a franchise called Schooley Mitchell®, recognized as North America’s leading Cost Reduction consultancy.

On average, Aari delivers a 28% reduction in business overhead expenses for her clients across 13 cost categories. She makes this possible through Schooley’s state-of-theart benchmarking tools, bespoke software, established vendor relationships, and a dedicated team of specialists.

Their unique fee structure is entirely self-funded by the savings Aari generates for

her clients, ensuring that if no savings are identified, her clients incur no charges! This creates a risk-free, mutually advantageous partnership.

What does she like about owning a business? “The foremost advantage that springs to mind is the freedom and the capacity to safeguard the most valuable asset in life – TIME”, says Aari. Obviously, there is also the allure of unlimited income potential. “Investing in a franchise business significantly reduces risk because it is an established business model. The comprehensive training and support provided, along with the advantages of marketing and product development, allows you to concentrate on expanding your business without having to start from scratch”, she says.

Aari also highlights some inherent challenges of business ownership.

“The absence of external accountability means you must be internally motivated”, she says. She also talks about preparing to face rejection, as you will likely hear “NO” more often than “YES”. Having the resilience to withstand this aspect of the journey is essential, according to Aari.

Her advice to people

looking to jump into business ownership – “When contemplating entrepreneurship : envision your ideal daily routine, assess whether the business aligns with your goals and personality, and critically evaluate your tolerance for risk. These are crucial in determining whether the entrepreneurial path is well-suited to your aspirations and lifestyle preferences”.

If you are a business owner looking to cut costs and drive efficiency, I urge you to reach out to Aari for exemplary results. You’ll be glad you did.

I wish Aari continued success in her business venture. Her story is a great motivation to budding entrepreneurs.

The rise of women-owned businesses in the United States signifies a profound shift in the entrepreneurial landscape, characterized by diversity, creativity, and resilience. As women continue to break barriers and defy expectations, their impact on the economy and society will only continue to grow, paving the way for a more equitable and prosperous future.

ABOUT THE AUTHOR

1. Maryam Mohsin, 10 Small Business Statistics You Need To Know For 2023, Oberlo, (Jan. 28, 2023), https://www.oberlo.com/blog/small-business-statistics 2. Rohit Arora, Women-Owned Businesses Thrived in 2022, Forbes, (Mar. 8, 2023), https://www. forbes.com/sites/rohitarora/2023/03/08/women-owned-businesses-thrived-in-2022 3. Alex Tanzi, Women Are Still the Driving Force of US Post-Covid Entrepreneurs, Washington Post, (March 31, 2023), https://www.washingtonpost.com/business/on-small-business/women-arestill-thedriving-force-of-us-post-covid-entrepreneurs/ 4. Id 5. https://www.americanexpress.com/en-us/business/trends-and-insights/articles/womenlaunching-1200-new-businesses-a-day-new-research-shows

Kapil Manocha is a leading Franchise Coach and a multi-unit franchise owner. He has helped hundreds of people gain personal and financial independence through franchising.

Using his knowledge and experience of the industry he helps match clients with the perfect franchise opportunity. Contact Kapil at kapil@ thefranchiseconsultingcompany.com

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WOMEN OF FRANCHISING

RUCHIKA NAGRATH:

From Hair Cuts to Cutting-Edge Robotics: One Woman's Journey From Supercuts to the RobotLAB Revolution

by Seema Govil, Consultant, The Franchise Consulting Company

I

n the competitive franchising landscape, Ruchika Nagrath is a leader whose strategic vision has significantly impacted the sector. Moving to the United States in 2001 from New Delhi, India, Ruchika has charted a remarkable path in the franchise industry.

With a solid foundation in Instrumentation Engineering from USIC Kurukshetra, India, and an Executive MBA from the University of Texas, Dallas, her educational background laid the groundwork for her success.

At the helm of Requis INC(Ranked 7th largest Asian Owned Business in 2022 by Dallas Business Journal), Ruchika has overseen the company's expansion to more than 115 salon franchises across six U.S. states, including Supercuts, SmartStyles, and Cost Cutters. This achievement reflects her ability to grow a business, understand market needs, and effectively manage a wide-ranging portfolio.

As Ruchika established

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a franchise business at scale, she saw a need within the franchise community to take care of non-core business operations. With this in mind, she established RequisTech in India, which offers pivotal back-office services to over 500 U.S. franchise locations, covering employee management, data analysis, and accounting. This support allows franchisees to concentrate on their core operations, enhancing productivity and strategic decision-making, significantly impacting their growth and operational efficiency.

Her latest venture, RobotLAB DFW, showcases Ruchika's innovative spirit,

merging her passion for technology with her entrepreneurial prowess. Recognizing the transformative potential of A.I. and robotics, she launched RobotLAB DFW to bring specialized robotics solutions to the Dallas-Fort Worth area, a move that not only pioneers the integration of cutting-edge technology in franchising but also positions the business at the forefront of the industry's evolution.

This strategic initiative reflects Ruchika's foresight in anticipating market trends and her commitment to harnessing technology to enhance business operations, setting a new

standard for innovation in the franchise sector.

Ruchika's journey from an aspiring engineer to a franchise businesswoman is a testament to her strategic foresight, dedication, and relentless pursuit of excellence.

As she continues to lead and expand her ventures, her impact on the franchise industry and beyond is undeniable, making her a key figure in shaping the future of entrepreneurial success.

ABOUT THE AUTHOR Seema Govil, a Versatile Leader: Bridging the Worlds of Franchise Consulting, Media, Journalism and Philanthropy as the Founder and CEO of Cosmo City Media.

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WOMEN OF FRANCHISING

Empowering Families with Compassionate Care: The Hallmark Homecare Legacy

by Ronak Patel, Consultant, The Franchise Consulting Company

H

allmark Homecare has emerged as a beacon of hope and support for families seeking the highest quality of care for their loved ones. Founded by the serial entrepreneur, Steve Everhart, Hallmark Homecare has become synonymous with excellence and dedication in the senior care industry.

STEVE EVERHART: A VISIONARY ENTREPRENEUR With a remarkable entrepreneurial journey spanning over 40 years, Steve Everhart has demonstrated unparalleled expertise in building and operating successful businesses. His visionary leadership has shaped companies such as The Dentist's Choice, Inc. and The Senior's Choice, Inc., establishing him as a respected figure in the business world.

However, it is his passion for making a difference in the lives of seniors that led him to found Hallmark Homecare, Inc. Under Steve's guidance, Hallmark Homecare has become a trusted name

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in the senior care sector, providing comprehensive and compassionate services that prioritize the well-being of the elderly. His commitment to excellence and unwavering dedication to enhancing the quality of life for seniors have set the standard for the entire industry.

RONAK PATEL: A FRANCHISE CONSULTANT WITH A HEART FOR HELPING In the realm of franchise consulting, Ronak Patel stands out as a distinguished professional driven by a deep sense of empathy and a passion for finding innovative solutions. With a wealth of experience as a successful business owner and CEO of a medspa, Ronak possesses a unique blend of business acumen and genuine care for people's needs. His consultative approach, exceptional listening skills, and proactive mindset make him an invaluable asset in the franchise industry.

Ronak's extensive knowledge of products and talents in educating prospects,

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customers, and staff are widely recognized. He excels at identifying opportunities and resolving issues, making him an indispensable member of any team. Ronak's expertise extends beyond the confines of business development; he is genuinely dedicated to improving the lives of others, making him a perfect fit for the compassionate ethos of Hallmark Homecare.

HALLMARK HOMECARE: A LEGACY OF COMPASSION AND EXCELLENCE At Hallmark Homecare, the mission goes beyond providing assistance; it's about nurturing relationships, preserving dignity, and fostering a sense of belonging for seniors. With Steve Everhart's visionary leadership and Ronak Patel's compassionate approach, the company has created a nurturing environment where seniors receive personalized care tailored to their unique needs.

Hallmark Homecare's team of dedicated caregivers embodies

HALLMARK HOMECARE'S TEAM OF DEDICATED CAREGIVERS EMBODIES THE COMPANY'S CORE VALUES OF EMPATHY, RESPECT, AND INTEGRITY. THEY GO ABOVE AND BEYOND TO ENSURE THAT EVERY INDIVIDUAL UNDER THEIR CARE RECEIVES THE ATTENTION, COMPANIONSHIP, AND SUPPORT THEY DESERVE.

the company's core values of empathy, respect, and integrity.

They go above and beyond to ensure that every individual under their care receives the attention, companionship, and support they deserve. From assistance with daily activities to emotional companionship, the caregivers at Hallmark Homecare create a warm and supportive environment that truly feels like home.

The legacy of Hallmark Homecare is a testament to the power of compassion, dedication, and expertise.

With Steve Everhart's visionary

leadership and Ronak Patel's heartfelt commitment to making a difference, the company continues to redefine the standards of senior care.

Families entrust their loved ones to Hallmark Homecare, confident in the knowledge that they are receiving not just care, but genuine love and companionship. As Hallmark Homecare continues to grow and expand its reach, it remains steadfast in its mission to empower families and enhance the lives of seniors, embodying the values of compassion and excellence at every step.

ABOUT THE AUTHOR Ronak Patel is a highly regarded Franchise Consultant and business owner known for his exceptional expertise in business development and market expansion. His passion for innovative solutions and entrepreneurial growth aligns seamlessly with his role as a consultant and makes him a valuable asset to businesses seeking to thrive in competitive markets. Contact Ronak at ronak@ thefranchiseconsultingcompany.com.

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Do what you love with an essential business everybody loves.

Lori Nebel | Multi-Unit Franchise Owner

Fetch the retail pet franchise that outruns the competition with a $2.4M AUV*.

Now’s the time. Get in on an award-winning franchise that’s growing fast — giving pet lovers and their pets the supplies and services they need. 2020 was a banner year, and the momentum continues with markets available nationwide.

Omni-channel options keep pet lovers shopping.

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Ready to get in on our 30+ years of success?

Learn more at petsuppliesplusfranchising.com *This information can be found in Item 19 of the 2021 Franchise Disclosure Document issued by PSP Franchising, LLC. The data reflects the calendar year beginning January 1, 2020, and ending December 31, 2020, and shows the data for 220 Reporting Franchised Stores which were open and operating for 12 months as December 31, 2020. There is no assurance you will do as well. If you rely upon our figures, you must accept the risk of not doing as well. This is not an offer to sell you a franchise. Franchises are offered by prospectus only. Franchises are not currently offered in MN, SD, and VA. ©2021 Pet Supplies Plus. All rights reserved. Pet Supplies Plus is a trademark of PSP Franchising, LLC.

Established in 1997, Big Dog's Pizza is like no other pizza shop. A family owned and developed recipe using the finest ingredients with a passion for the product.

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WOMEN OF FRANCHISING

Colette Bell’s Journey From New Mom to Home Services Industry Leader

T

he Institute for Women’s Policy Research recently found that in both the “Carpentry” and “Construction” sectors, less than 3% of employees are female. In an often male-dominated home improvement and repair industry, leaders like Colette Bell are looking to reverse this trend.

As Co-Founder and VP of Franchise Development for the company she built with her husband Andy back in 1998, Colette has played a pivotal role in evolving what began as a humble operation in their basement into a full-blown franchise model that would be acquired by Ace Hardware in 2019. Known today as Ace Handyman Services, the brand has grown to become the home repair industry’s largest handyman service

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franchise under Bell’s visionary leadership.

The inklings of the business started in the Bells’ suburban home as they were venturing into parenthood. With a baby on the way, the couple found themselves overwhelmed with the number of projects around the house that needed to get done. After numerous calls and messages, they couldn’t find a reliable handyman who would communicate effectively, show up on time, and get the job done correctly. Noticing a gap in the market, the two decided to launch their own handyman business that would focus on customer service, ethics, and integrity.

In 1998, Colette and Andy

launched Handyman Matters in three different locations across Colorado. After quickly seeing success and a steady flow of business, they expanded their services to three additional locations in California.

Eager to explore new avenues of growth, the Bells found themselves drawn to the world of franchising. While at the time they admittedly knew nothing about franchising a handyman business, they recognized franchising as a means to adapt a business concept to local communities and embarked on this journey with an open mind and an eagerness to learn.

Their decision was particularly fitting for the handyman industry, where personal

connections and community ties hold significant value.

Colette and Andy understood the importance of these connections, realizing that customers seek familiarity and trust when selecting service providers in their neighborhoods. In 2001, Colette and Andy evolved Handyman Matters into a franchise model. Through franchising, Handyman Matters grew from six to 119 territories. Today, Ace Handyman Services has 388 territories across 47 states. Each location offers a range of reliable and experienced craftsmen capable of handling diverse home improvement projects such as fencing, painting, carpentry, drywall, bathroom renovations, flooring, door installations, and more.

As a business owner today, what sets Colette apart is her commitment to quality work and prioritizing human connection in the repair business. “When you hire a handyman, you’re inviting a stranger to come into your home,” says Bell. You want

a relationship with your handyman - someone you can trust.”

Earlier in her career, Bell was a school teacher and her husband worked in the restaurant industry. Despite neither having a background in construction, their shared passion for serving others became the foundation of their business philosophy.

Today in her role as Ace Handyman Services’ CoFounder and VP of Franchise Development, Colette remains committed to communityfocused leadership and nurturing a safe space for employees. With first-hand experience venturing into an unknown business venture, she understands the importance of supporting her employees.

“Our model is really about team building appreciation of our employees,” says Bell.

She acknowledges that providing love and care to AHS franchisees will make for a positive work environment, and that experience will translate to their customers.

Bell loves that AHS franchisees build off of their respective communities, and all support one another to succeed. “One thing about franchising is that you’re in business for yourself, but not by yourself,” explains Bell. “The culture around franchising is very inclusive. Everybody’s pulling together to help each other grow. We make each other better, which is what franchising is all about.”

This collaborative mindset also encouraged Colette to venture into franchise consulting.

Before the Ace acquisition of Handyman Matters, Colette’s burning desire to give back to her communities led her to consult with emerging brands, sharing her business experiences and insight to help others start their businesses off strong.

Ace Handyman Services has since grown to become the goto franchise in the home repair space thanks to Bell’s dedicated leadership. Her journey from founder to overseeing the brand’s growth signifies her remarkable business acumen, unwavering commitment to customer service, and dedication to employee wellbeing. Her legacy extends beyond the success of the franchise; it is a beacon for aspiring entrepreneurs, especially women, who are looking to challenge norms and carve their own path in maledominated industries.

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Empowering Women in Franchising:

The Rise of Female Zoom Drain Owners In the world of franchising, a transformative wave is reshaping the landscape: the rise of female entrepreneurs. Among these pioneering women, Zoom Drain franchise owners are exemplary models of success, leadership, and innovation.

Breaking Ground in a Male-Dominated Industry Franchising has traditionally been perceived as male-dominated, particularly in the drain and sewer services sector. However, female Zoom Drain franchise owners challenge these stereotypes by demonstrating exceptional leadership, business acumen, and technical proficiency. Their ability to navigate the complexities of franchise ownership, coupled with an understanding of the industry’s demands, has set new benchmarks for success. “While it’s true that the industry is predominantly male, I believe diversity brings strength and a unique aspect that can be beneficial,” says Zoom Drain Houston owner Allison McCarthy.

Zoom Drain Indianapolis Owner Rachel Duggan shares similar sentiments, “This is a male-dominated industry and traditionally has been for a long time, but things are changing as our world has evolved. I am a woman and a mom; I run my house, so I’m the one who makes the calls when my HVAC breaks or my toilet overflows. It feels like a natural evolution for women to provide new perspectives on how to market. For example, knowing primarily male technicians will approach the door of a single mom at home with her kids, how do you make

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her feel safe and comfortable? I think that’s one way the female perspective benefits Zoom Drain, among other franchises. Women have voices, great ideas, and the intelligence and capabilities to run successful businesses.

Who says that I can’t run a drain and sewer business? There are no rules.”

Samantha Salomon, Zoom Drain Broward owner, is a new franchisee, having only signed on with Zoom Drain in late 2023.

She shares, “As a female franchise owner, a significant challenge I’ve faced was establishing credibility and authority in a competitive industry. I addressed this by emphasizing continuous personal and professional development alongside encouraging strong, respectful relationships within my team and network. Through strategic leadership and a commitment to improvement, I overcame this hurdle, ultimately creating a more inclusive and effective business environment.”

The Unique Strengths Women Bring to Franchising Women franchise owners bring a variety of unique strengths to the table, including empathy, effective communication, and a collaborative approach to leadership. “I believe that I have an opportunity to allow women who

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want to work in trade the opportunity to do so. I see their value and know they can do the job,” says Zoom Drain Fort Lauderdale Owner Lisa MacKillop. The qualities these women bring to the business are essential to building a customer-centric business. Female Zoom Drain owners excel in creating environments that foster team spirit, prioritize customer satisfaction, and emphasize quality service.

Overcoming Challenges with Resilience and Innovation Breaking into “old boys’ clubs” of various industries and overcoming societal expectations are unique challenges female franchise owners face. However, their journeys are marked by resilience and an unwavering commitment to excellence. Many have leveraged their outsider perspective to innovate within their franchises, implementing cutting-edge technology and marketing strategies to differentiate their services and capture market share. “As women in this industry, we certainly face some challenges; people often question that I am an owner. But knowledge and experience are power,” Zoom Drain Detroit Owner Christina Dear shares.

“Just like any business, you must dig in and know your business and the industry. In ours, we

even have to get dirty sometimes. You will earn credibility, especially with your technicians, when they see your effort, knowledge, and respect for the industry. I’ve always operated under the mindset that I’d never ask someone to do something I was unwilling to do myself. I love our industry, and I love the jobs that our techs do every day.”

The Role of Support Networks and Mentorship The success of women in franchising is not just a testament to individual process but also highlights the importance of support networks and mentorship. Organizations like the International Franchise Association’s Women’s Franchise Committee (WFC) and Women in Franchising, Inc. provide learning, networking, and advocacy platforms. “I strive to be a leader as a woman in the franchise and home services industry. I want to encourage other women to join, specifically plumbing and other trades,” says Duggan. “One of my friends has seen all of the success and happiness I have enjoyed as a business owner; now, she’s ready to explore it. I encourage women to reach out and have those conversations, and maybe franchising will be right for them.”

Female Zoom Drain owners often cite the role of mentorship, both from within and outside the industry, as a critical factor in their success.

“I believe in being a part of and creating supportive networks where women can share experiences and knowledge and encourage women to pursue their passion,” McCarthy shares. These relationships provide invaluable guidance, encouragement, and a sense of community that empowers women to navigate the challenges of franchise ownership.

are exploring these opportunities, look at the brands. Meet the people running them and see if you can fit in there. I never in a million years thought I would open a drain cleaning company, but I’m so excited that I landed here,” shares Duggan. This change enhances the work environment and broadens the franchise’s appeal to a more diverse customer base, contributing to its overall success and sustainability. However, there is still more work to be done. McCarthy agrees, “I would like to see more initiatives that actively promote and support women in franchising, including additional mentorship programs, more national and local female-driven networking events, and financial assistance for female entrepreneurs.”

that the plumbing and drain service industry offers a fertile ground for women to build thriving businesses. The journey of female Zoom Drain franchise owners is symbolic of the broader trends in franchising, where diversity and inclusion are becoming key drivers of innovation and growth. Their success stories are not just narratives of individual achievement but are paving the way for a future where the franchising industry is as diverse as the communities it serves. As we celebrate these pioneering women, we look forward to a future where gender is no longer a barrier to entrepreneurship in franchising or any other industry.

Success Stories That Inspire The narratives of female Zoom Drain franchise owners are filled with inspiring success stories.

From navigating the initial hurdles of starting a franchise to scaling their businesses to new heights, these women have shown that anything is possible with determination, skill, and support. “I explored two dozen different brands and landed on Zoom Drain because of the culture — I think the culture is amazing — the fact that it is recession-proof and because, being part of the trades, you’re not selling a product, you’re selling a solution to a problem that you have. And I find that to be rewarding in itself,” says Duggan.

“Growing up around the industry, I saw how profitable it could be,” says Dear. “Coming from the fashion retail space, which can change with the economy and trends so rapidly, I realized I wanted to be in an industry that wasn’t trenddependent, and that was always going to be a needed service. With my franchise experience,

“The number one practice we have adopted is that we are equal and deserve respect.

We don’t just encourage women; we give everyone a chance to apply and work with us if they qualify. We love diversity!”

— Lisa MacKillop

Impact on the Franchise Model and Industry The increasing presence of women in franchising, particularly as Zoom Drain owners, profoundly impacts the franchise model and the broader industry. It’s driving a shift towards more inclusive and diverse business practices, encouraging franchises to adopt policies and cultures that accommodate and celebrate diversity. “I would never have considered franchising an opportunity if someone had not reached out to start the conversation.

Franchising, in my mind, was so out of the box for me. I want the franchising world to reach out to more women and for the franchise consultants not to be afraid to show women some of these trades or ‘male-dominated’ businesses. For the women of the world who

I looked into several more glamorous franchise opportunities. But in the end, I kept returning to Zoom; it was hard for me to justify luxury services.”

Salomon shares, “I was inspired to join Zoom Drain because I share the company’s core values of Grit, Responsibility, and Community. I am excited to apply these values to an industry crucial to running our community. While plumbing is often seen as a male-dominated field, women are wellrespected and successful here. As a woman, I prioritize building healthy relationships with my team and clients, showcasing our expertise in the industry, and fostering a positive work environment.”

Scan to Learn More About Franchising with Zoom Drain!

Their stories serve as powerful examples for aspiring female entrepreneurs, demonstrating

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GREAT OPPORTUNITY IN A GROWING INDUSTRY! The Radiant Waxing® brand is a skincare-forward hair removal waxing salon that’s known for its speed. Its proprietary pine-based soft wax allows for a 3-Step-Speed waxing technique that will have guests in and out in 15 minutes! The Radiant Waxing brand also has a retail product line of soothing post-wax products that guests love!

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*As noted in Item 7 and Item 19 in the March 31, 2023 FDD Radiant Waxing Franchise, LLC. 1890 Wynkoop Street, Unit 1, Denver, CO 80202 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.

Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT

BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Each Radiant Waxing® salon is independently owned and operated. Radiant Waxing® and Radiant Waxing + design are registered trademarks owned by Radiant Waxing Franchise, LLC.

LET’S CHAT

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WOMEN OF FRANCHISING

Bhargavi Rajesh: Bringing a Unique Voice to Franchise Ownership

by Cal Wilson, Lead Content Writer & Senior Communications Specialist, The Schooley Mitchell

I

n March of 2019, Bhargavi Rajesh made a life-changing decision when she met a coach at a franchising exposition in Toronto, Ontario.

This journey would lead her

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to opening a location of a cost reduction franchise, Schooley Mitchell. But Bhargavi’s professional journey has spanned continents and cultures, giving her an

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incredibly unique perspective on entrepreneurship.

“The intention to operate a business was sewn several years ago, back when I was living in the Middle East, and it slowly started to sprout when the talks of relocation to Canada started in early 2018,” Bhargavi explains.

At that point, Bhargavi and her family had been living outside of Canada for over a decade, and had noticed many economic, infrastructural, and cultural changes. Choosing an opportunity that was resilient to all those shifts was an important priority.

When it came to choosing an opportunity to pursue, Bhargavi and Schooley Mitchell were a perfect match.

With a background as a cost management accountant, Bhargavi had over fifteen years of experience working for multinational organizations in Canada, Kuwait, and Dubai.

“Cost savings and reducing expenses have been my primary interest and expertise,”

WHEN IT CAME TO CHOOSING AN OPPORTUNITY TO PURSUE, BHARGAVI AND SCHOOLEY MITCHELL WERE A PERFECT MATCH. WITH A BACKGROUND AS A COST MANAGEMENT ACCOUNTANT, BHARGAVI HAD OVER FIFTEEN YEARS OF EXPERIENCE WORKING FOR MULTINATIONAL ORGANIZATIONS IN CANADA, KUWAIT, AND DUBAI. she explains of her career.

“Even in my formative years of growing up as a child I have been watching my grandparents and parents negotiating with several vendors for the appropriate price which had a great influence on me in being in the business of helping my clients save money.”

Bhargavi considered other financial brands presented to her by her franchise coach, but found they weren’t good fits.

Eventually, she was introduced

to another Schooley Mitchell franchisee, who explained the system.

“I fell in love with it,” Bhargavi explains. “Working with Schooley Mitchell is a no brainer for business owners and C-Suite executives who would like to operate a sustainable business.”

Schooley Mitchell’s business model, the contingency basis of its operations, and the opportunity to help other professionals all appealed to Bhargavi’s desire to help and her past career experience.

A big part of Bhargavi’s entrepreneurship journey has been her experience as a woman with multinational business experience.

“Working on different countries and continents has significantly impacted how I perceive information and operate my business.”

Bhargavi says “My cultural awareness, global perspective, adaptability, networking capabilities, language skills, innovation, time management, and commitment to diversity and inclusion. Overall instilling a ‘one world family’ consciousness.”

Bhargavi is inspired by other women leaders in business and hopes to see more and more of their success in the postpandemic landscape.

“I feel privileged to be a women entrepreneur in Canada. This is the land of opportunity for women as compared to many other countries I have lived in the past.”

Bhargavi fits right in with

the overall culture at Schooley Mitchell, whose corporate office is comprised of 72% female employees, seven of whom are in senior leadership positions. Schooley Mitchell has a long-standing track record of uplifting women in business.

For women like Bhargavi, no matter where they’re from in the world, she encourages chasing your business ownership dreams.

“Firstly, I would like to congratulate you for choosing to become an entrepreneur,” she says to any woman out there that is considering investing in a franchise opportunity. “When we are committed, and firmly believe in the system and team, we will be able to achieve what we want. Choose a franchise that resonates well with you, during the low times the grit will help you overcome any challenge and bounce back.”

Bhargavi Rajesh has operated a successful Schooley Mitchell franchise for four years now, bringing her vast array of valuable experience, determination, and industrious mindset to everything she does, truly uplifting the whole system.

ABOUT THE AUTHOR Cal Wilson is the Lead Content Writer & Senior Communications Specialist at Schooley Mitchell.

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WOMEN OF FRANCHISING

MARISOL BINN: The Visionary Behind SPA HERE

M

arisol Binn is not your typical entrepreneur.

She's not just a savvy businesswoman; she's also a compassionate animal lover with a heart as big as her ambitions. As the founder of Spa Here, an innovative franchised airport spa concept, Marisol has carved out a niche in the travel industry by offering weary travelers a sanctuary of relaxation amidst the hustle and bustle

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of airports.

However, Marisol's journey to success didn't happen overnight. With a passion for both business and animals, she initially found herself torn between two worlds. It wasn't until she founded The Binn Animal Sanctuary, a haven for rescued animals, that she realized her true calling lay at the intersection of her two passions: entrepreneurship and compassion.

Drawing inspiration from

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her own experiences as a frequent traveler, Marisol identified a gap in the market for a premium spa experience within airport terminals.

Leveraging her background in business and her keen understanding of consumer needs, she founded Spa Here with the mission of providing travelers with a haven of relaxation and rejuvenation during their journeys.

Spa Here offers a range of services tailored to meet the needs of busy travelers, from express massages to rejuvenating facials. With a prime location at Dallas/Fort Worth International Airport in Terminal C, Spa Here has become a go-to destination for travelers looking to unwind before their flights.

But Marisol's ambitions don't stop there. With the success of Spa Here at DFW, she has her sights set on a global expansion through franchising in the coming months. Her vision is to bring the Spa Here experience to airports around the world, providing travelers everywhere with a moment of tranquility amidst the chaos of travel.

Marisol's husband, Moreton Binn, is a business legend in his own right, with a track record of successfully building global companies over the

WHAT SETS SPA HERE APART FROM OTHER AIRPORT SPAS IS NOT JUST THE QUALITY OF ITS SERVICES BUT ALSO ITS COMMITMENT TO GIVING BACK. A PORTION OF THE PROCEEDS FROM EVERY SPA HERE LOCATION GOES TOWARDS SUPPORTING THE BINN ANIMAL SANCTUARY, ALLOWING MARISOL TO PURSUE HER PASSION FOR ANIMAL WELFARE WHILE RUNNING A SUCCESSFUL BUSINESS. eco-friendly products to implementing sustainable practices, she is committed to reducing Spa Here's environmental footprint and contributing to a more sustainable future.

As Spa Here prepares for its global expansion, Marisol remains focused on her mission of providing travelers with a sanctuary of relaxation and rejuvenation. With her unwavering dedication to excellence and her past 50 years. His expertise and support have been instrumental in helping Marisol navigate the challenges of entrepreneurship and scale Spa Here into a thriving business.

What sets Spa Here apart from other airport spas is not just the quality of its services but also its commitment to giving back. A portion of the proceeds from every Spa Here location goes towards supporting The Binn Animal Sanctuary, allowing Marisol to pursue her passion for animal welfare while running a successful business.

In addition to providing travelers with a premium spa experience, Marisol is also passionate about creating a positive impact in the communities where Spa Here operates. From sourcing

commitment to making a difference, Marisol Binn is not just a businesswoman; she's a visionary leader who is redefining the travel industry, one spa experience at a time.

MORE ABOUT SPA WELLNESS To learn more about Spa Here and Marisol Binn's vision, visit Spa Here Wellness. spaherewellness.com

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TAKING MOSQUITO CONTROL TO A NEW DEGREE! Join us in outsmarting mosquitoes. Together we can work towards creating an enjoyable outdoor experience for others!

WHAT SETS US APART NO CONTRACTS With services from Professor Mosquito, we don’t require a contract. We offer the treatments clients need, when they need them, without demanding a long-term commitment.

LONGER-LASTING TREATMENTS Our mosquito treatments are done every four weeks instead of the three-week plan our competitors offer. These treatments are covered for the full four weeks.

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GUARANTEED SERVICES All of our services, both mosquito prevention and pest control, are guaranteed. If an issue occurs between our treatments, we return to the property at no additional cost. www.reallygreatsite.com www.reallygreatsite.com

ABOUT My City All Stars is a proven, successful Summer Sports Camp model. This isn’t your average sports day camp. It integrates creative elements along with traditional and non-traditional sports that makes kids want to return week after week and year after year. We seek to provide a camp that allows kids to experience sports they wouldn’t otherwise have access to.

WHY FRANCHISE WITH US Why start from scratch, when we have a proven formula for success?

• Low start up costs • summer only • training & Mentoring • high earning potential

THE INVESTMENT INITIAL FRANCHISE FEE $15,000

FRANCHISE ECONOMICS GROSS REVENUE $901,385* EBITDA $332,422* *please see Item 19 of the My City All Stars FDD for additional notes & disclosures

ADVICE

Art Education, Do We Really Need It?

by Shaf ik Mina, President and Co-Owner, Mad Science Group and Co-Founder of 2inspire and Crayola Imagine Arts Academy

T

here are many reasons why teaching art to children is important, let me tell why it is critical. There is no doubt that the advent of artificial intelligence (AI) is going to change our world dramatically. We are starting to see that already. The list of professions under assault

by AI appear to be growing by the day. As an attorney who spent many years in law school learning and many more years honing my skills practicing law, I can see the day when AI will replace 75-80% of what an attorney can do. Apologies to all my fellow attorneys.

The same applies to doctors, accountants, authors, chef, drivers, teachers on and on and on. Don’t get me wrong I don’t think AI is evil. On the contrary I think it could bring tremendous benefits to humanity and quality of life. My focus in this article is from the perspective of a parent of three children under 18. I wonder how AI will affect them, when they are ready to join the work force. If AI ends up having

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WHETHER THEY ARE DRAWING, PAINTING OR SCULPTING CHILDREN ARE DEVELOPING THEIR FINE MOTOR SKILLS. AS WE SLOWLY DRIFT MORE AND MORE INTO A DIGITAL WORLD, THE IMPORTANCE OF DEVELOPING FINE MOTOR SKILLS IS SLOWLY FALLING BY THE WAY SIDE. a minimum impact on the workforce, then no harm no foul, there will be plenty of well-paying jobs to go around. My instincts suggest otherwise. If I am right, as a parent, what can I do now, to prepare them. What skills do they need to have to lead a fulfilling life and earn a decent living. As it turns out, the answer might be in art education.

So, what does art education bring to the table? Creativity.

Art teaches children to think out of the box, to think creatively. As computers become better at performing technical skills, creative thinkers will be sought after and highly regarded.

Communication and emotional expression. Art teaches children to channel, express and share their ideas and emotions. We have all heard the adage “a picture is worth a thousand words”.

In a world that will continue to become crowded and where the level of ‘noise’ will keep growing, those who can clearly communicate and express their thoughts and emotions will naturally thrive. Cultural awareness

& appreciation. As our world becomes smaller and smaller, the importance of understanding and relating to different cultures becomes paramount. Art teaches children about other cultures. Problem solving.

This will always will be a critical skill whether its to untangle human relations or solve complex business matters. In creating art, children experiment and over come challenges and develop their problemsolving skills. Sense of accomplishment & selfesteem. Working through an art project children learn and experience the satisfaction of a job completed and the reward and pride from their creation. Whether you’re a child or an adult, the pride and confidence derived from a completed task and a job well down is very powerful. Developing this skill at an early age can only give them an advantage.

Fine motor skills. Whether they are drawing, painting or sculpting children are developing their fine motor skills. As we slowly drift more and more into a digital

world, the importance of developing fine motor skills is slowly falling by the way side.

AI is not evil. It has many benefits and will undoubtedly have positive impacts on humanity. That being said, if the trajectory of the development of AI continues oncourse, do we have to adjust our expectations from a career perspective and if so, how?

In reflecting on some of the attributes of art education, it occurs to me that it will take a very long time for technology and specifically AI to master these attributes.

Arming our children with these attributes gives them an advantage in world that will soon be dominated by artificial intelligence. Art education is not a nice to have it is a must have. Show some love to art and art educators.

ABOUT THE AUTHOR Shafik Mina is a serial entrepreneur, President and Co-Owner of the Mad Science Group and Co-Founder of 2inspire and Crayola Imagine Arts Academy.

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Unique restaurant concept, offering a menu you don’t see at many other restaurants Flexible opening hours - you can focus on lunch and dinner from 11 - 9 daily or you can stay open till the cows come home!

Various franchise options available - full scale restaurant and bar or quick serve type restaurant focused on takeout or dine in Great catering options to drive sales

Investment Range Big Billy’s Burger Joint is the go-to place for gourmet burgers and better yet the place to come for Game meat. Not only do we hang our hat on fresh cut, house ground burgers- we also feature Wild Boar, Gator, Bison, Venison, Elk and feature game like Ostrich, Antelope, Emu and Camel on Thursdays.

We make our dressing and sauces in-house and also feature Salmon and Mahi Mahi on our menu as well as fresh salads.

We specialize in making shakes and malts hand spun and even offer "Adult" milkshakes for our full service bar. We offer third party delivery as well as catering.

Our franchisees can open a full scale restaurant and bar or a quick serve type restaurant focused on takeout or dine in.

$148,500 - $330,000 EBITDA - (If Franchised) $100,346 Gross Revenue $1,406,678 Gross Profit $800,365 *The figures in the tables above use the historical information that the Big Billys Burger Joint location has provided. You should be advised that no certified public accountant has audited these figures or expressed his or her opinion concerning their contents or form, nor have we sought to independently verify their accuracy. Upon your reasonable request, we will provide written substantiation for this financial performance representation.

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WOMEN OF FRANCHISING

How to Maintain Brand Consistency in a Multi-Unit Franchise System

by FranAdCo

I

n the competitive landscape of franchising, where each unit operates as a semi-autonomous entity, maintaining consistent branding across multiple locations is a formidable challenge. Yet, it's an endeavor of paramount importance.

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Brand consistency isn't merely about presenting a unified visual identity; it's about delivering a cohesive customer experience that reinforces brand values, builds trust, and sets the franchise apart in the market.

In this comprehensive

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guide, we delve into the intricacies of upholding brand consistency within a multiunit franchise system. We'll explore the fundamental principles, strategies, and best practices that franchisors and franchisees can employ to forge a cohesive brand identity

across diverse locations.

From establishing clear brand guidelines to fostering effective communication, leveraging technology, and conducting ongoing evaluations, every aspect of brand consistency will be meticulously examined.

Whether you're a seasoned franchisor seeking to refine your brand management approach or a franchisee aiming to align your operations with the overarching brand vision, this guide is your roadmap to mastering consistency and driving success in the complex terrain of multi-unit franchising.

UNDERSTANDING THE IMPORTANCE OF BRAND CONSISTENCY Brand consistency is the cornerstone of success in franchising. It goes beyond visual aesthetics; it encompasses the entirety of the customer experience, from the moment they encounter the brand to their interactions with products or services. Consistent branding instills trust, builds credibility, and fosters customer loyalty.

In a multi-unit franchise system, where each location represents a facet of the brand, maintaining consistency is paramount for creating

a cohesive brand identity and ensuring a seamless experience for customers across all touchpoints.

Consistency reinforces brand recognition, making it easier for customers to identify and relate to the franchise, regardless of the location they visit. When customers encounter consistent branding across different units, they develop a sense of familiarity and trust, which translates into repeat business and positive word-of-mouth referrals.

Moreover, consistent branding communicates brand values and attributes effectively. It conveys a clear message about what the brand stands for, its commitment to quality, and its promise to deliver a consistent level of service. This alignment of brand messaging and customer experience fosters a strong emotional connection with customers, leading to higher levels of engagement and brand advocacy.

ESTABLISHING CLEAR BRAND GUIDELINES At the heart of maintaining brand consistency lies the establishment of clear and comprehensive brand guidelines. These guidelines serve as a roadmap for franchisees, outlining

standards for visual identity, brand voice, messaging, and overall brand experience. By providing franchisees with a detailed playbook, franchisors empower them to uphold brand standards effectively and ensure alignment with the overarching brand vision.

Brand guidelines typically include specifications for logo usage, typography, color palettes, imagery, and other visual elements. They also define brand voice and tone, guiding franchisees on how to communicate with customers in a manner that reflects the brand's personality and values.

Additionally, brand guidelines may encompass operational standards, such as customer service protocols, product quality requirements, and marketing strategies tailored to the brand.

To ensure clarity and

FRANCHISORS SHOULD ESTABLISH CHANNELS FOR REGULAR COMMUNICATION TO FACILITATE THE EXCHANGE OF INFORMATION, BEST PRACTICES, AND UPDATES RELATED TO BRANDING INITIATIVES. WWW.FRANCHISEJOURNAL.COM | MARCH 2024

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accessibility, brand guidelines should be presented in a format that is easy to understand and reference, such as a digital brand portal or a printed brand manual. Regular updates and revisions may be necessary to accommodate changes in branding strategies, market trends, or customer preferences.

IMPLEMENTING ROBUST TRAINING PROGRAMS Training is essential for instilling brand values and ensuring that franchisees and their employees understand and adhere to brand guidelines effectively. Robust training programs should cover various aspects of brand consistency, including brand history, values, positioning, and the rationale behind brand guidelines. By educating franchisees about the importance of consistency and the impact it has on the overall success of the franchise, franchisors can foster a culture of brand stewardship and accountability.

Training sessions should also focus on practical skills that enable franchisees and their staff to deliver a consistent brand experience to customers.

This may include customer service training, product knowledge sessions, and workshops on implementing marketing initiatives in line with the brand guidelines.

By equipping franchisees with the knowledge and tools they need to embody the brand effectively, franchisors empower them to deliver a 170

cohesive and memorable brand experience across all franchise units.

FOSTERING COMMUNICATION AND COLLABORATION Effective communication and collaboration between franchisors and franchisees are essential for maintaining brand consistency in a multi-unit franchise system. Franchisors should establish channels for regular communication to facilitate the exchange of information, best practices, and updates related to branding initiatives. These channels may include newsletters, intranet portals, virtual meetings, or conferences.

Open communication fosters a sense of partnership and mutual understanding between franchisors and franchisees, empowering them to work together towards common goals. Franchisors should encourage franchisees to provide feedback, share insights, and raise concerns related to brand consistency.

By soliciting input from franchisees and involving them in decision-making processes, franchisors can gain valuable perspectives and insights that contribute to the refinement of brand strategies and guidelines.

In addition to formal communication channels, franchisors should create opportunities for franchisees to collaborate and learn from one another. This could involve organizing regional or national conferences, workshops, or forums where franchisees can

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share experiences, exchange ideas, and brainstorm innovative ways to enhance brand consistency. By fostering a sense of community within the franchise network, franchisors can strengthen alignment with the brand vision and values across all franchise units.

LEVERAGING TECHNOLOGY AND TOOLS Technology plays a crucial role in streamlining brand management processes and facilitating consistency across multiple franchise units.

Franchisors can leverage digital platforms and tools to provide franchisees with access to brand assets, marketing materials, and operational resources in a centralized manner. Digital asset management systems allow franchisors to organize and distribute brand assets efficiently, ensuring that franchisees have access to the latest logos, graphics, and marketing collateral.

Moreover, franchisors can utilize brand compliance tools to monitor brand usage and adherence to brand guidelines across the franchise network.

These tools enable franchisors to track the deployment of marketing materials, ensure consistency in messaging and visual identity, and identify any deviations from brand standards that may require intervention or correction.

By leveraging technology, franchisors can automate repetitive tasks, streamline workflows, and maintain brand

FRANCHISORS CAN LEVERAGE DIGITAL PLATFORMS AND TOOLS TO PROVIDE FRANCHISEES WITH ACCESS TO BRAND ASSETS, MARKETING MATERIALS, AND OPERATIONAL RESOURCES IN A CENTRALIZED MANNER. consistency more effectively in a multi-unit franchise system.

Additionally, franchisors can explore the use of digital training platforms to deliver standardized training programs to franchisees and their employees. These platforms offer flexibility and scalability, allowing franchisees to access training materials and resources at their convenience, regardless of their location or time zone.

By embracing technologyenabled solutions, franchisors can empower franchisees to uphold brand standards more efficiently and effectively, ultimately enhancing brand consistency across the entire franchise network.

MONITORING AND EVALUATING BRAND CONSISTENCY Regular monitoring and evaluation are essential components of maintaining brand consistency in a multi-unit franchise system.

Franchisors must implement robust systems and processes to assess brand performance, identify areas for improvement, and ensure alignment with brand standards across all franchise units.

Brand Audits: Conducting periodic brand audits allows franchisors to evaluate

the consistency of brand implementation across different locations. Brand audits typically involve reviewing marketing materials, signage, customer communications, and operational processes to assess adherence to brand guidelines.

By identifying inconsistencies or deviations from brand standards, franchisors can take corrective action and provide additional support to franchisees as needed.

Mystery Shopping: Mystery shopping programs provide valuable insights into the customer experience at franchise locations. By sending anonymous shoppers to interact with staff, evaluate service quality, and assess brand presentation, franchisors can gain firsthand knowledge of the customer journey and identify areas for improvement.

Mystery shopping evaluations help ensure that franchisees are delivering on the brand promise and upholding brand standards consistently.

Customer Feedback Surveys: Soliciting feedback from customers through surveys or feedback forms enables franchisors to gauge customer perceptions and satisfaction levels.

Feedback surveys can include questions related to brand

perception, service quality, product satisfaction, and overall experience. Analyzing customer feedback allows franchisors to identify trends, pinpoint areas of concern, and make informed decisions to address customer needs and preferences.

Franchisee Performance Metrics: Monitoring franchisee performance metrics, such as sales figures, customer satisfaction scores, and adherence to operational standards, provides valuable insights into brand consistency and overall business performance. Franchisors can track key performance indicators (KPIs) to assess the effectiveness of brand initiatives, identify highperforming franchise units, and offer support or guidance to underperforming units as needed.

Ongoing Communication and Feedback: Maintaining open communication channels with franchisees is crucial for gathering feedback, addressing concerns, and fostering a culture of continuous improvement.

Franchisors should regularly engage with franchisees to discuss brand-related issues, share best practices, and provide guidance on maintaining brand consistency.

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By soliciting input from franchisees and involving them in decision-making processes, franchisors can strengthen alignment with the brand vision and values across the franchise network.

Adapting and Refining Strategies: Based on the insights gathered from monitoring and evaluation efforts, franchisors should be prepared to adapt and refine brand strategies as needed. Whether it involves updating brand guidelines, implementing new training initiatives, or launching targeted marketing campaigns, franchisors must remain agile and responsive to changes in market dynamics, consumer preferences, and competitive landscapes.

By embracing a proactive approach to monitoring and evaluating brand consistency, franchisors can ensure that their franchise network remains aligned with brand standards, delivers exceptional customer experiences, and sustains long-term success in a competitive marketplace.

DRIVING CONSISTENCY FORWARD: ENSURING BRAND COHESION IN A MULTI-UNIT FRANCHISE SYSTEM In the complex landscape of multi-unit franchising, maintaining brand consistency is not just a goal; it's a strategic imperative for sustained success.

Throughout this guide, we've explored the foundational principles, strategies, and best practices for upholding brand consistency across 172

diverse franchise units. From establishing clear brand guidelines and implementing robust training programs to fostering communication, collaboration, and leveraging technology, every aspect of brand management plays a crucial role in driving consistency forward.

Brand consistency is not a one-time effort but an ongoing journey that requires dedication, collaboration, and continuous improvement from both franchisors and franchisees. By aligning operations, communication, and branding efforts, franchisors and franchisees can create a cohesive brand identity that resonates with customers, fosters trust, and drives long-term loyalty.

As the franchising landscape continues to evolve, embracing innovation and adapting to changing market dynamics will be essential for maintaining brand relevance and competitiveness.

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Franchisors must remain vigilant, monitoring brand performance, soliciting feedback, and refining strategies to ensure that brand consistency remains a top priority across the franchise network.

Ultimately, driving consistency forward is not just about adhering to brand guidelines; it's about embodying the brand's values, delivering exceptional experiences, and building meaningful connections with customers. By staying true to the brand's essence and fostering a culture of collaboration and excellence, franchisors and franchisees can navigate the complexities of multi-unit franchising with confidence, driving success and growth for years to come.

ABOUT THE AUTHOR This article is authored by FranAdCo, a trusted advisor specializing in brand and marketing solutions for franchises. Visit us at www.franadco. com.

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Cabinet IQ Joins Franchise FastLane

Emerging home improvement brand is the latest addition to portfolio of high-potential franchise brands

F

ranchise FastLane, the industry’s No. 1 franchise sales organization, is proud to announce the addition of Cabinet IQ to their portfolio of 25+ high-performance brands.

Founded in 2017, this family owned business was created to revolutionize the kitchen and bath remodeling experience in the estimated $500+ billion home improvement marketplace.

Specializing in the design and installation of cabinets and countertops, Cabinet IQ features 3D blueprint modeling and professional turnkey customer service. Due to the company’s remarkable growth and five-star reputation for quality work, the brand made the decision to franchise their concept in 2022.

This brand has a low investment, requires minimal employees, has NO inventory, and is a subcontractor-based model!

Cabinet IQ’s business model, value proposition, and key differentiators literally check every box when it comes to what we look for in an emerging franchise brand,” stated Carey Gille, CEO of Franchise FastLane. “We’re extremely excited to welcome this up-and-coming kitchen and bath remodeling concept to our portfolio of brands known for providing both high value and potential for franchisees.

- Carey Gille, CEO of Franchise FastLane

Cabinet IQ is the brainchild of Michael Hartel, who founded the company to address the outdated processes for updating kitchens and baths – an industry badly in need of remodeling its own business model. The Central Texas-based company quickly established a reputation for streamlining the installation process while achieving rave reviews along the way.

After being named as one of the Austin Business Journal’s “Fastest Growing Companies,” in 2021, Hartel determined the time had come to franchise the concept nationwide, and developed a ground floor business opportunity that features a low barrier to entry, comprehensive training, and close-knit, ongoing support.

Cabinet IQ is backed by Franchise Altitude, a growth equity capital provider that empowers emerging franchisors to reach the crest of possibility.

I’m absolutely thrilled to partner with the Franchise FastLane team,” stated Hartel.

“Their reputation as the No. 1 franchise sales organization precedes them. And for good reason, thanks to their highly selective nature in choosing new and emerging brands capable of explosive – but responsible growth, we’re hopeful their talented sales and development teams will help us make Cabinet IQ the next big thing in the home improvement space!

- Michael Hartel Founder/CEO of Cabinet IQ

SCAN ME

To learn more about franchising with Cabinet IQ

“

As an entrepreneur and as a mom, I’m proud of being able to show my children what a female-run business looks like and also how you can succeed in different avenues of life.”

- Liz Roberts, Area Developer/Multi-Unit Owner, MA & CT

Regan Stokes Pure Barre President 4 Years at Xponential 7 Years Industry Experience

THE OPPORTUNITY Most recognized & household name in boutique fitness

LIFT. TONE. BURN. Founded in 2001, Pure Barre is the largest barre brand by number of studios, offering a range of

6x larger than the 2nd barre provider Executive model/semi-absentee - scalable High Value Proposition, Reasonable price point

THE MODEL

effective, low-impact, full-body workouts for a broad

Membership based - EFT reoccurring revenue

range of fitness levels. Pure Barre has four signature

Straight forward business model - manager operated, minimal staff

class formats including introductory, classic barre,

Proprietary training programs, wide array of classes

interval training and resistance training. Its high

Studios range from 1,400 - 1,800 Sq. Ft.

quality instructors receive specialized multi-tiered

Max class size is 25

training allowing for class format and choreography to be refreshed on a quarterly basis.

THE MONEY

Item 7 Range | $217,845 - $487,495* CONTACT INFO

salesinfo@xponential.com purebarre.com

* Please see Item 7 of the 2023 FDD for explanatory notes and details.

Xponential Fitness, LLC is a franchise seller/broker representing PB Franchising SPV, LLC (“Pure Barre”). This advertisement does not constitute a franchise offering or the solicitation of an offer to buy a Pure Barre franchise which may be made only after your receipt of Pure Barre’s Franchise Disclosure Document, which first must be registered with certain states. Pure Barre franchises are offered solely by means of the franchise disclosure document issued by PB Franchising SPV, LLC 17877 Von Karman Ave., Suite 100, Irvine, CA 92614. Or by phone at (949) 529-1880. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or foreign countries, Pure Barre will not offer you a franchise unless and until it has complied with all applicable legal requirements in your jurisdiction. Please consult with your franchise seller/broker at Xponential Fitness, LLC for an updated list of jurisdictions where franchises can be sold. RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the New York Department of Law. RESIDENTS OF MINNESOTA: MN Franchise Registration Number: 7009.

Copyright© 2023 PB Franchising SPV, LLC ALL RIGHTS RESERVED.

WOMEN OF FRANCHISING

Pillar To Post Franchisee, Michelle Rigoli Gives Sound Advice About Couples Who Live and Work Together

by Rhonda Sanderson, CEO, Sanderson & Associates

T

here is a certain joy in giving back to your community and that’s exactly what the husband-and-wife team of Dan and Michelle Rigoli planned when they opened their Pillar To Post Home Inspectors® business last November. Their office serves Palm Beach and Martin county communities in Florida.

It's worthwhile knowing how couples manage to work together and live together and NOT let one situation get in the way of another. Said Dan, "I love working with my best friend. There are lots of new challenges and 'speed bumps', but together we are helping each other prioritize, focus, learn, and grow. As long as you always have each other's best

interests at heart you can be a successful couple in business."

Michelle has a bit more practical advice. "Stop talking about work the minute you get to the dinner table.

Whether you eat at home, or go out for a meal, make that your personal time together.

Try to do it until the next morning if you can."

The couple adds that this was one of the reasons for choosing Pillar To Post Home Inspectors, the largest home inspection network in North America. "Their very thorough training and support programs took much of the stress out of starting a business, "said Dan. "We could see how helpful that was in our

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relationship and in trying to work together. We weren't alone in this which made it so much more comfortable."

While both Rigoli's have rich career backgrounds and experience, they have never formally worked together in a business. Until now. Dan spent 30 years as a data solutions professional for organizations across finance, energy, health, education, and food sectors. Michelle worked as a teacher for 10 years in Irvine, Calif., and volunteers actively in their current communities. Dan and Michelle’s timing for launching their new business venture couldn’t have been better. Home inspections have become a vital part of the real estate sector, providing buyers and sellers with reliable information about the condition and value of a property.

According to Clever Real Estate, a site that allows people to look for the right Realtor, 72 percent of homebuyers who purchased in 2021 or 2022 have regrets over their home purchase.

The most common factors that contributed to their remorse were spending too much money and rushing into buying.

And there are some other

important considerations to mull in addition to a home’s square footage and number of bathrooms. Clever’s survey also found that almost half of homebuyers – 43 percent – made financial concessions like waiving a home inspection amid fierce competition for homes, according to CNBC. And skipping that home inspection can be costly.

A survey from insurance firm Hippo found that most homeowners – 77 percent – had to pay for an unexpected repair within the first year of owning a house. Two-thirds of respondents said those fixes cost more than $1,000, said the CNBC report.

“South Florida is receiving a constant influx of new residents,” Dan said. “At the same time, existing homes in our communities are aging and buyers need help identifying and prioritizing.

Inspection reports often become the ‘honey-do list.’ Another issue is that insurance is getting out of hand. We want to help people best prepare their homes for safety and get the credits they need to make their money go further. We are at a point where we want to work more directly in our local community. We love

meeting people from all walks of life, and I particularly felt I could use my knowledge of data solutions and finance to help people buy the right home and make sure they get the value they deserve.

Homes in our area are in such demand right now.” Dan said.

"I have always been handy and when it comes to technology, using drones, infrared (IR) thermography, 360 cameras, and other sensor tools in home inspections. Pillar To Post Home Inspectors is a clear market leader in innovative technologies in the industry."

About Pillar To Post Home Inspectors® Founded in 1994, Pillar To Post Home Inspectors is the largest home inspection company in North America with home offices in Toronto and Tampa.

There are over 550 franchises located in 49 states and nine Canadian provinces. Longterm plans include adding 500 to 600 new franchisees over the next five years. For further information, please visit www. pillartopost.com or for info about a franchise go to www. pillartopostfranchise.com

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

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A next level DIY Experience Our art studios offer a variety of unique classes: glass art, charcuterie boards, kids glass art, christmas ornaments, and resin pours.

Customers enjoy creating some of the most beautiful 3D art pieces.

WHY FRANCHISE WITH US? Fun business to run

Great margins Multiple revenue streams

www.shatteredsrq.com

Join the premier managed IT services franchise, TeamLogic IT IN-DEMAND BUSINESS-TO-BUSINESS OPPORTUNITY

AWARDS AND RECOGNITION

TeamLogic IT provides businesses with technology support and services that range from simple computer systems support to managed IT services and project outsourcing. As an owner of your own TeamLogic IT business, you’ll help small- and medium-sized companies with a broad range of IT services. Your clients will come to rely on you to keep their technology current and their businesses running efficiently. You’ll help them with proactive, preventative and responsive IT services. Our monthly recurring revenue model is a win-win for you and your clients. And, the camaraderie, peer support and drive among our network of franchisees are like none other in the industry.

• The Channel Company® MSP 500 ELITE 150 • Channel Futures™ MSP 501 #37 • Entrepreneur ® Magazine Top 500 Franchise • Forbes Best Franchise to Buy • Franchise Business Review™ Top Franchise • Franchise Times® Top 200 Franchise • Franchise Gator Top 100 Franchise • Inc. 5000

FRANCHISE OWNER PROFILE The ideal candidate for a TeamLogic IT business is a person who wishes to work in a business environment, understands technology, has an aptitude for sales and/or building relationships, and enjoys working with other business professionals while building a team to deliver outstanding service and support. Many of our franchise owners were previously IT directors for small companies, executives in corporate America, engineers or technology consultants.

READY TO LEARN MORE? CONTACT US TODAY.

866.TEAMLOGIC

TeamLogic IT 949.683.3314 26722 Plaza, Mission Viejo, CA 92691

pspaan@teamlogicit.com teamlogicit.com teamlogicfranchising.com

FRANCHISE FASTLANE

ACCELERATING WOMEN’S SUCCESS THIS NATIONAL WOMEN’S HISTORY MONTH

T

he month of March is set aside to honor National Women’s History

Month and International Women’s Day (March 8), but this occasion

is more than just another calendar celebration for Franchise

FastLane and our brand partners. Not only is Franchise FastLane a female-

FRANCHISE FASTLANE IS THE ONLY FSO LED

BY A WOMAN

led company, under the leadership of CEO Carey Gille, but accomplished

career-oriented women like Kelle Brink Cain, Carin Skowronsky, Liz Barnes, and Jessica McLean hold several of the top leadership positions in the

company. Female empowerment also extends to several of the franchisors in the company’s portfolio of “Next Big Things,” with no less than four

female-led brands. In fact, Franchise FastLane is proud to share that the

company employs a higher percentage of women staffers than any other franchise sales organization (FSO) in the industry!

OVER 50% OF FRANCHISE FASTLANE EMPLOYEES ARE WOMEN

ENTERING A NEW “RENAISSANCE ERA” The era of female success in the business world isn’t coming soon, it’s

already here. In 2023, Greta Gerwig’s “Barbie” feature film skyrocketed

to the top of the box office on its way to earning $1 billion. Speaking of a billion dollars, that’s how much revenue was generated not once – but

twice – when ticket sales were calculated for the sold-out concert tours of

pop sensations Taylor Swift and Beyoncé. And women are clearly paying

attention when it comes to emulating success on an entrepreneurial WOMEN-OWNED BUSINESSES ARE CURRENTLY RESPONSIBLE FOR EMPLOYING 10M WORKERS, $500B IN PAYROLL, AND GENERATE $2.1T IN REVENUE

level. According to some of the most recent statistics from the U.S. Census

Bureau, women-owned businesses are currently responsible for employing

10 million workers, nearly $500 billion in payroll, and a combined $2.1 trillion in revenue. Over the last 20 years, female business ownership has risen an

astonishing 114%.

WOMEN TURN TO FRANCHISE OWNERSHIP It’s a well-known fact that franchising’s success can be traced back to the industry’s proven business models,

comprehensive training, and ongoing support. According to the IFA, nearly a third of all current franchise

owners in the U.S. are female. Among the brands in Franchise FastLane’s portfolio, there are five female leaders, including Amanda Gingold, Co-Founder of DonutNV, Sarah Nuse, CEO of Tippi Toes, Megan Reilly, COO of

Tippi Toes, Courtney Yeager, Founder and CEO of The Tox, and Ellen Rohr, Co-Founder of Zoom Drain.

Amanda Gingold, Co-Founder of DonutNV

(Left) Megan Reilly, COO of Tippi Toes (Right) Sarah Nuse, CEO of Tippi Toes

Ellen Rohr, Co-Founder of Zoom Drain

Courtney Yeager, Founder & CEO of The Tox

FRANCHISE FASTLANE CEO, CAREY GILLE WEIGHS IN For CEO Carey Gille, leading the day-to-day operations of Franchise FastLane isn’t her first rodeo. Or her second

or third. In fact, Gille is a self-described “serial entrepreneur” who has founded or co-founded four startups in her

successful career. Under her leadership, Franchise FastLane has twice been named to the prestigious Inc. 5000 list, and grown to become the No. 1 franchise sales organization in the country. Since being founded in 2017, we have helped award franchises in nearly 7,000 communities, while changing more than 2,700 lives for the better.

CEO Carey Gille is bullish on the value of having good leadership role models at the top of the organization.

“At Franchise FastLane, we’re blessed and fortunate to have tremendous leadership in our organization, both female and male. It’s their contributions that have helped us grow, expand, and prosper in ways we couldn’t have imagined. When you inspire greatness in others – whether male or female – you’re

doing your part to ensure that the collective achievement of the organization never ends.”

OTHER FEMALE FASTLANE LEADERS WEIGH IN...

Kelle Brink Cain, brought on in 2023 as Franchise FastLane’s Senior VP of People and Culture, also has some thoughts on female empowerment. “People like to describe women as overly passionate and empathetic, but they don’t always mean it as a compliment. But I’m one of those who does. I think the passion, pride, and energy women put into their jobs is what helps them thrive, both as entrepreneurs and trailblazers.”

Liz Barnes, Franchise FastLane’s VP of Finance, echoes these sentiments and goes a step further, stating “It humbles me to know that before 1974 – a mere 50 years ago, women could not even have a credit card without a man on the account and now, at Franchise FastLane, we are consistently working with female brand founders to help women become business owners, and I get to lead the company’s finance department. I am very grateful for the female trailblazers that went before us to get us this far. At the same time, I’m also grateful to be surrounded by a team that allows me to be a financial leader, but also knows that being a mom and wife is super important as well. It’s all in the balance!”

Jessica McLean, one of Franchise FastLane’s VPs of Franchise Development, believes being a woman and leader in franchising is an honor for many reasons but sums up her thoughts by sharing a quote from former First Lady, Michelle Obama. “It’s not about being perfect. It’s not about where you get yourself in the end. There’s power in allowing yourself to be known and heard, in owning your unique story, in using your authentic voice.” She goes on to state that franchising provides her the opportunity to work, live, love, inspire, and be her authentic self as both a mom and a wife.

Among these incredible leaders are individuals who continue to take the franchising industry by storm.

Carin Skowronky, Sr Director of Franchise Development, has been in the FastLane for over five years and has made a huge impact in the lives of many through her leadership with SPENGA, All Dry, and most recently Gameday Men’s Health.

w o r with G e U m s o C

Franchising Opportunity

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Item 7:

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Joe Griffith Franchise President franchise@smokygrassstation.com

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Check us out online! smokygrassstation.com gold-spectrum.com

CLEAN COLONIC Join us in spreading awareness and promoting a healthy modality while running your own successful business!

Why Choose Clean Colonic?

Proven Model

Low investment

Affordable certification and minimal state regulations

Owner/Operator or Absentee Investment opportunity with a good return

We are proud to announce that Clean Colonic, an industry leader in colon hydrotherapy, is now offering franchise opportunities for individuals passionate about personal wellness and helping others achieve a healthy lifestyle.

WOMEN OF FRANCHISING

Bailey Rayner, the Intersection of Passion, Adaptability and Entrepreneurial Spirit

by Barbara Andrievk, Consultant, The Franchise Consulting Company

B

ailey Rayner’s extraordinary journey from a quiet kid in Boise, ID, to a pivotal force at Franchising and Painter Bros showcases her resilience and diverse expertise.

Bailey’s childhood interest in computers, nurtured by her grandfather, came full circle in her software development role at Painter Bros. She contributed significantly to the development of FM Flow, a unique tool crucial for franchisees’ success and business metrics tracking.

FM Flow, Painter Bros

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technology is a game-changer, offering franchisees the tools they need to elevate their businesses to new heights.

By providing a user-friendly, comprehensive platform, the brand empowers their franchise owners to focus on growth, customer satisfaction, and the continued success of their painting ventures.

This software is an allencompassing solution, managing every aspect of a job, whether it's residential or commercial, from initiation to completion. Communication, estimation tools, integrated payments, report management, and more can be seamlessly handled through our software, providing franchisees with unparalleled control and accessibility.

Bailey 's raise to a key player in the world of franchising and software development is a testament to her resilience and adaptability.

Starting as a tomboy immersed in activities like riding bikes and playing army, Bailey's life took a turn when she became a young mother.

MARCH 2024 | WWW.FRANCHISEJOURNAL.COM

Determined to balance motherhood and education, she accelerated her studies, only to face the challenges of the 2008 market crash, with her then husband laid off for over a year.

Transitioning into financial services, Bailey found fulfillment in helping people transform their lives for 5-6 years before taking a step back to raise her third child.

Continuing her personal studies in acting, Bailey ventured to New York for training. Her love for film prompted the creation of a screenplay that garnered awards and international recognition. Intent on producing her projects, she delved into data analytics and software development for additional income.

When 2020 brought the challenges of COVID-19, Bailey's film investments dwindled, and entertainment faced a halt. Adapting to the situation, she immersed herself in software development, collaborating with clients nationwide.

Initially hesitant about joining Painter Bros, Bailey’s encounter with the founder, Zach Tanner, revealed

BAILEY 'S RAISE TO A KEY PLAYER IN THE WORLD OF FRANCHISING AND SOFTWARE DEVELOPMENT IS A TESTAMENT TO HER RESILIENCE AND ADAPTABILITY. the potential for growth, franchising, and software development. Since then, she has played a crucial role in enhancing the organization’s systems and ensuring franchisees’ success.

As Painter Bros gains momentum, Bailey’s passion for bringing franchisees on board is evident. The company, envisioned by Tanner to be scalable with a robust infrastructure, is thriving, with 46 territories sold and ambitious plans to double that number in the coming year.

The goal is to reach around

200 franchisees in the next 2-3 years, a testament to their exceptional growth trajectory.

As they expand, Painter Bros’ three key pillars—predevelopment locations, national contracts, and proprietary software— underscore their commitment to not just meet industry standards but to exceed them.

By providing unwavering support, strategic advantages, and cutting-edge tools, the brand is empowering their franchise owners to thrive in the competitive landscape of home improvement services.

Bailey Rayner continues to be an integral part of Painter Bros, her journey epitomizes the intersection of passion, adaptability, and entrepreneurial spirit, contributing to the unprecedented success and innovation within the franchising and painting industry.

ABOUT THE AUTHOR Barbara Andrievk is a franchisor, entrepreneur and franchise consultant with 20 years of experience in international franchising.

Contact Barbara at barbara@ thefranchiseconsultingcompany.com.

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Decora Studio is distinguished in the luxury paint and plaster industry, renowned for its exquisite craftsmanship and commitment to quality. Our brand caters to a discerning clientele, seeking superior decorative solutions for both residential and commercial spaces.

WHY FRANCHISE WITH US?

franchise@thedecoracompany.com

www.decora-studio.com

(608) 620-5066

THIS IS

To learn more, email: shartsfield@focalpointcoaching.com

PROVEN CONTENT

EXPERT COMMUNITY

BUSINESS LEADERSHIP

OUR ORGANIZATION FocalPoint Coaching & Training is an elite franchise organization of business coaches and trainers who work with entrepreneurs, business owners, and executives to help enhance their companies and their lives by leveraging the coaches’ business experience and our content.

OUR COACHES Experienced, business-minded professionals who are experts in any or all of the following areas: Strategic Planning Revenue Generation Increasing Productivity Sales Management Financial Management Exit Strategy

Our coaches have an entrepreneurial mindset. They are results-oriented and sincere in their desire to help others.

Is that you?

focalpointcoaching.com

WOMEN OF FRANCHISING

Angel Williams

Empowering Women in Business through Philanthropy

by Anthony Gallo, Consultant, The Franchise Consulting Company

I

n the world of franchising, few individuals have made as significant an impact as Angel Williams, the CEO of theshinefirm.com.

With her unique approach to business and a strong focus on philanthropy, Williams has not only established herself as a successful entrepreneur but has also created a platform that benefits athletes, clients, and franchise owners alike. In this article, we will explore how Williams' philanthropic endeavors and her relationships with athletes and clients have created a win-win situation for all parties involved, making her a true inspiration for women in business. Philanthropy as the Foundation: At the core of the firm's success lies Williams' unwavering commitment to philanthropy. From the very beginning, she envisioned her business as a force for positive change, aiming to uplift and empower women through various initiatives. By incorporating philanthropy into the business model, Williams has not only attracted clients who resonate with her mission but has also forged strong relationships with athletes who share her passion for giving back.

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EMPOWERING ATHLETES One of the unique aspects of the firm is its collaboration with athletes. Williams recognized the potential of partnering with athletes as brand ambassadors, leveraging their influence to raise awareness for philanthropic causes. By aligning themselves with the firm, athletes gain a platform to support causes close to their hearts, while also benefiting from the business's extensive network and resources. This collaboration is a win-win situation for both the athletes and the franchise owners. Athletes gain exposure and an opportunity to make a difference, while franchise owners benefit from the increased visibility and credibility that comes with partnering with renowned sports figures. This association not only attracts clients but also creates a sense of community, fostering a positive brand image for franchise owners.

CLIENT-CENTRIC APPROACH Williams understands the importance of building strong relationships with clients. Her business model revolves around providing personalized services that cater to the unique needs of each individual. By offering a wide range of services, including career management, brand development, and financial empowerment, the Shine Firm ensures that clients receive comprehensive support throughout their journey.

Franchise owners can benefit greatly from this client-centric approach. By teaming up

ANGEL'S COMMITMENT TO EMPOWERING WOMEN IN BUSINESS AND UPLIFTING COMMUNITIES HAS...SET AN EXAMPLE FOR THE FRANCHISE INDUSTRY AS A WHOLE. with Angel, they gain access to a proven business model that prioritizes customer satisfaction. Franchise owners receive comprehensive training and ongoing support, allowing them to provide the same level of personalized service to their clients. This not only enhances the overall brand reputation but also increases the chances of long-term success for franchise owners.

CREATING A WIN-WIN SCENARIO The philanthropic initiatives undertaken by Shine further enhance the win-win scenario for all parties involved. By actively supporting charitable causes, the business attracts

socially conscious clients who are eager to make a positive impact. This not only strengthens the client base but also creates a sense of purpose and fulfillment for franchise owners and athletes alike. Moreover, the firm's commitment to philanthropy extends beyond monetary donations. Williams actively encourages her clients, athletes, and franchise owners to get involved in community service and volunteer work.

This not only strengthens the bond between the various stakeholders but also fosters a culture of giving back, creating a positive brand image that resonates with clients.

Angel Williams, the CEO of theshinefirm.com, has demonstrated that a business can be successful while also making a positive impact on society. Through her philanthropic endeavors and strategic collaborations with athletes, Williams has created a win-win situation for athletes, clients, and franchise owners. Her commitment to empowering women in business and uplifting communities has not only inspired countless individuals but has also set an example for the franchise industry as a whole. As we celebrate women in business, Angel Williams stands out as a true trailblazer, proving that success and philanthropy can go hand in hand.

ABOUT THE AUTHOR Anthony Gallo is an SVP/Partner with The Franchise Consulting Company, leveraging his experience to guide clients and businesses towards successful franchising ventures. Contact Anthony at tonyg@ thefranchiseconsultingcompany.com.

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NOW AWARDING FRANCHISES

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