Franchise Journal June 2023

FR ANCHISE

2023 SHOWS

HOUSTON

Humble Civic Center

March 4-5, 2023

DALLAS

Irving Convention Center

March 25-26, 2023

MIAMI

Miami Airport Convention Center

April 15-16, 2023

ORLANDO

Osceola Heritage Park

April 29-30, 2023

TAMPA BAY

Florida State Fairgrounds

May 13-14. 2023

ATLANTA

Cobb Galleria

May 20-21, 2023

CHARLOTTE Park Expo and Conference

June 3-4, 2023

NEW JERSEY

New Jersey Expo & Convention Center

September 9-10, 2023

NASHVILLE Mid Tennessee Expo Center

September 30-October 1, 2023

WASHINGTON DC

Dulles Expo Center

October 14-15, 2023

DALLAS

Mesquite Convention Center

October 28-29, 2023

SAN ANTONIO Freeman Expo Hall

November 4-5 2023

HOUSTON

MARCH 4-5, 2023

DALLAS

MAR. 25-26, 2023

MIAMI

APR. 15-16, 2023

ORLANDO

APR. 29-30, 2023

TAMPA

MAY 13-14, 2023

Florida State Fairgrounds

Humble Civic Center WASHINGTON

Irving Convention Center

Miami Airport Convention Center

ATLANTA

MAY 20-21, 2023

Cobb Galleria

CHARLOTTE

JUNE 3-4, 2023

Park Expo & Conference Center

Osceola Heritage Park

NEW JERSEY

SEPT. 9-10, 2023

New Jersey Expo & Convention Center

NASHVILLE

SEPT. 30-OCT 1, 2023

Mid Tennessee Expo Center

Dulles Expo Center

DALLAS

OCT. 28-29, 2023

Mesquite Convention Center

Freeman Expo Hall

The

Look

Veteran Says No to Retirement and Yes to Building a Family Business in Booming Pet Services Industry

by Rhonda Sanderson

56 Service Dogs: A Lifeline for First Responders and Veterans Battling PTSD by Joe Griffith

II

142 118 70

Resting Rainbow Pet Memorial & Cremation COVER STORY

88 Unlock Franchise Success in 2023 with US India Chamber of Commerce by Seema Govil

92 Some Thoughts on Veterans and Pet Franchise Ownership by Steve Taylor 96 Make Money While You Play: The Absentee Model Pet Franchise Advantage by Greg Tuthill

100 KIDS FOOD FIGHT by Rick Morgin

106 FLOOR COVERINGS INTERNATIONAL

The Popularity of Pet Friendly Flooring is Driving Franchise Sales by Rhonda Sanderson

110 FURRY LAND

142 ZOOM ROOM

Multi-Unit Franchising in the Pet Category is a Lucrative Opportunity for Entrepreneurs Looking to Scale Up

by Mark Van Wye

146 BLUE LINE K-9 DOG TRAINING

Stay Passionate, and Avoid Burnout!

by Michael J. Soler

150 SCHOOLEY MITCHELL

You Can’t Have Success Without Taking Risks

by Christine Wilson

154 THE MAILWORKS

Direct Mail Statistics That Will Make You Feel Good

by Alex Miller

158 PERKY FRANCHISING, LLC

Don't Wear It, Rock It!

by David Frankel

162 ALL DOGS UNLEASHED

A Dog Training Center with a Unique Approach

166 The Future Of The Pet Industry Is Better Than Ever!

by John Pogas

170 DELIGHTREE

Owners wished franchisors did these things better by Tushar

Mishra

welcome

NOTES

The Pet Industry in the US: Thriving Growth and Impressive Size for Franchise Growth

The pet industry in the United States has witnessed remarkable growth over the years, reflecting the deep bond between humans and their animal companions. Spending on pets has increase by 115% since 2011 and shows no sign of stopping. The pandemic hyper fueled the growth of pet ownership and Americans' love for their pets has fueled a surge in demand for various pet-related products and services, contributing to the industry's impressive size and consistent growth. This issue aims to explore the current state of the pet industry in the US, including key statistics and growth rates for franchise entrepreneurs interested in this space.

From dog walking, grooming, boarding, retail sales to the pet memorial business, there is a franchise for every aspect of pet life and beyond. While this is not a new investment thesis, Jim Cramer famously spotlighted this category back in 2016 “ The reasoning behind the sector's durability is apparent enough”, Cramer told his

audience, “any dog or cat owner knows just how much Americans love their pets and are willing to spend money to pamper them. Often they're viewed as family members, or even better than family members because they don't talk back and they never ask you for money, although dogs can certainly guilt trip and cats are expert at withholding affection," Cramer said.

THE EXPANDING MARKET:

The US pet industry has experienced robust expansion, driven by factors such as increasing pet ownership, humanization of pets, and the emergence of innovative products and services. According to the American Pet Products Association (APPA), the total pet industry expenditure in the US reached a record high of $103.6 billion in 2020, reflecting a 6.7% increase compared to the previous year.

PET OWNERSHIP STATISTICS:

Pet ownership in the US has steadily risen, with a significant portion of households embracing the joys of having a furry companion. According to the APPA's National Pet Owners Survey 2019-2020, around 67% of US households (approximately 84.9 million homes) owned at least one pet. This reflects a steady increase from previous surveys, highlighting the enduring popularity of pet ownership.

SEGMENT BREAKDOWN:

The pet industry encompasses a wide range of sectors, including pet food, veterinary care, grooming, boarding, pet accessories, and more. Here's a breakdown of some key segments within the industry:

a) Pet Food and Treats: The pet food segment represents the largest share of the industry. In 2020, Americans spent

approximately $42 billion on pet food and treats, according to the APPA. This includes premium and specialty diets that cater to specific health needs and preferences of pets.

b) Veterinary Care: Proper healthcare for pets is a priority for owners, resulting in increased spending on veterinary services. In 2020, Americans spent an estimated $31.4 billion on veterinary care, including routine checkups, surgeries, medications, and specialized treatments.

c) Pet Services: The demand for pet services such as grooming, training, boarding, and daycare has surged in recent years. In 2020, Americans spent approximately $9.7 billion on pet services, reflecting the growing trend of seeking professional care for pets' well-being.

d) Pet Supplies and Accessories: From toys and beds to collars and leashes, the market for pet supplies and accessories is thriving. In 2020, Americans spent around $8.1 billion on these items, highlighting the desire to provide comfort, style, and convenience for their beloved pets.

e) Pet Memorial and Funerals: while this is a $650mm category, it is rapidly expanding with little competition and for those who have the right orientation can be a very rewarding category. To put this into perspective, the human memorial business is over $20bn a year in the US.

GROWTH RATES:

The pet industry has consistently demonstrated strong growth rates, fueled by increased pet ownership and evolving consumer preferences. Between 2015 and 2020, the pet industry's compound annual growth rate (CAGR) stood at approximately 5.8%. This growth trajectory showcases the resilience and potential for further expansion in the coming years.

FUTURE PROJECTIONS:

Looking ahead, the pet industry is poised to continue its upward trajectory. Factors such as the rising trend of pet adoption, an increased focus on pet health and wellness, and the introduction of innovative pet products and services are expected to drive sustained growth. Market projections by various industry analysts estimate that the US pet industry expenditure could surpass $125 billion by 2025.

The pet industry in the US has blossomed

into a multi-billion-dollar market, fueled by the deep affection people have for their pets. From pet food and veterinary care to a wide range of products and services, Americans are willing to invest significantly in the well-being and happiness of their animal companions. With steady growth rates and promising projections, the future of the pet industry looks bright as it continues to cater to the evolving needs and desires of pet owners across the nation. Wherever there are opportunities in this category, it is certain that franchised pet businesses offer entrepreneurs a compelling entry point into a flourishing industry driven by the growing demand for high-quality pet products and services. With established brand recognition, proven business models, and ongoing support, these franchises provide a solid foundation for success. However, it is crucial for aspiring franchisees to conduct thorough research, assess financial considerations, and possess a genuine passion for animals. By carefully navigating the world of franchised pet businesses, entrepreneurs can embark on a rewarding journey while making a positive impact on the lives of pets and their owners.

Nick Neonakis Editor, Franchise Journal

FOUNDER

NICK NEONAKIS

DESIGN DIRECTOR

Pete Neonakis

DIGITAL DIRECTOR

Chantae Arrington

ART DIRECTOR

Brenda Lesch

SENIOR EDITOR

Bill Polk

ONLINE EDITOR

Seth Lederman

STAFF WRITER

Megan Neonakis

SOCIAL MEDIA EDITOR

Ted O'Shea

ASSOCIATE EDITOR

Mariel Miller

ONLINE EDITOR

Mike Ciccarelli

VIDEO PRODUCER

Matt Panepint

CONTRIBUTORS

Tim Arpin

Aaron Bakken

Chuck Barson

Joe Fox

David Frankel

Seema Govil

Joe Griffith II

Kyle Heck

Sarah Hodges

Seth Lederman

Sue McCue

Brendan Meyer

Alex Miller

Tushar Mishra

Rick Morgin

Max Neonakis

Ronak Patel

Michael Peterson

John Pogas

Ann Power

Steve Rotay

Alex Samios

Rhonda Sanderson

Michael J. Soler

Michael Stravinakis

John Tovar

Steve Taylor

Greg Tuthill

Mark Van Wye

Christine Wilson

If you want to get ahead in franchising, The Franchise Journal has the most concepts and tactics to help you become a business owner.

Share with your friends. franchisejournal.com

Pets, Pets, and More Pets!

by Seth Lederman, Consultant, The Franchise Consulting Company

Americans love their pets, going back centuries to Native Americans who kept dogs as pets and the colonists who kept a wide variety of pets. Today, the inclusion of “fur babies” in households has only grown. In fact, according to Forbes, there are about 5 million more pets in the U.S. as of mid-2022. That is an increase since 2019. The pandemic

saw a dramatic increase in pet adoptions, resulting in an economic category with soaring growth potential.

The experts at Morgan Stanley predict the retail segment will have one of the most significant rates of return between now and the end of the decade. They believe the compound annual growth rate for the industry will be about 8% by 2030. Some of this growth

will be powered by spending on new and more sophisticated drugs and treatments to keep our beloved dogs, cats and more well for as long as possible, but rest assured that the figure will also include no small amount of pampering.

Per household, Morgan Stanley forecasts spending to increase to more than $1,300 per pet by 2025, climbing to almost $1,900 per pet by 2030. So if you are an entrepreneur with a love of animals, you wouldn’t be wrong to think there’s no better time to establish your own petrelated business.

WHY A PET-RELATED BUSINESS?

Obviously, the demand is high and continuing to grow for businesses that cater to our furry friends. But that is just the tip of the iceberg regarding why a pet-focused franchise is a smart move for your future.

People today have much different attitudes about pet ownership than they did 50 years ago. Most people today view their dogs and cats as members of their families. And many people are even opting for pet ownership over having children. A recent survey by Rover found that about 25% of

Generation Z and millennial pet parents either delayed having a child or decided not to have children altogether and instead opted for a dog because of the lower total cost involved.

If that weren’t reason enough to consider turning your love of animals into a business opportunity, there’s also the fact that historically the pet industry has felt less of a pinch during recessions. This makes it a more consistent and reliable industry. People need to buy food for their animals and want to provide toys and other services to keep Fido or Fluffy happy and healthy. It also isn’t a business prone to seasonal fluctuations, and most pet products and services don’t require sales pitches.

TYPES OF PET-RELATED BUSINESSES

Another advantage to petrelated franchises is that there are so many different types to choose from — in fact, you may have a hard time deciding! Here are just a few examples:

• Pet care services

• Pet sitting

• A pet training franchise

• Dog training

• Pet boarding

• Pet supplies

• Full-service pet care

• Mobile pet grooming

• Pet cremation/pet funerary services

• Pet wellness

• Pet foods

• Pet training

• Litter removal

• Pet stores and retail stores

• Pet clothing, toys, accessories

• Vet supplies

What’s more, new services and care offerings are always coming available, especially in terms of health care. People want to keep their pets healthy and active as long as possible and are willing to pay for treatments, special diets and more to facilitate better lives.

WHY INVEST IN A PETRELATED FRANCHISE VS. STARTING YOUR OWN BUSINESS?

Even with all the positive expectations around petrelated businesses, there

are always risks involved in hanging out your own shingle. One way to further mitigate the risk of starting a business is by opting for a franchise.

A pet-related franchise provides a strong brand with a proven track record of success. As a franchisee, you will have less concern over ‘Will the public have heard about my business?’ and ‘Will I have the framework to make it?’ Franchises offer training programs that help you learn the ins and outs of running the business and marketing to

I THINK HAVING AN ANIMAL IN YOUR LIFE MAKES YOU A BETTER HUMAN.

– Rachael Ray

assist you in spreading the word in your area. They also guide their franchisees in finding the best location, securing space, or building out a location.

When it comes to the franchisor’s history, they must disclose a great deal of information before you sign on so you can investigate and verify the results with existing franchisees. This assures that you understand the financial obligations and risks — and benefits — of joining their team.

Finally, as a pet-related franchise business, you can take advantage of much greater purchasing power thanks to the franchisor’s much greater influence. You will benefit from this in terms of initial equipment and other purchases as well as ongoing supplies, inventory, and whatever you will need regularly to run your franchise.

START EXPLORING FRANCHISE OPPORTUNITIES IN THE PET INDUSTRY

What are your next steps if you’ve decided that your entrepreneurship dreams lie with owning a pet-related franchise?

You need to investigate the franchises you are interested in to see if the franchisor’s model supports your business goals. It’s essential to have a conversation about why you want to start a business and set out your personal business goals before even looking for a pet franchise to invest in. What do

you need to consider?

Ask first if you want to run a business as an investor only or do you want to be involved in

the day-to-day operations. If you aren’t ready to retire, are you looking to build something for your and your family’s future? Or maybe you want to find something in between that allows you to achieve a better work/life balance. Whatever your goals, be clear before you sign on the dotted line.

If caring for all creatures great and small sounds like the right career path for you, it’s always a smart move to consult with an experienced franchise advisor. Not only can one of these experts save you time and money, but they also can assist you in determining the best franchise match for your

needs, putting you on the path to being your own boss and a successful business owner. Contact Franchise Consultant Seth Lederman if you want to learn more about how to get started pursuing your pet-related entrepreneurship dreams today.

ABOUT THE AUTHOR

Seth Lederman, CFE, a Franchise Acquisition, and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises. He is a frequent contributor to The Franchise Journal and is on the exclusive Forbes Business Council. Contact Seth at seth@ thefranchiseconsultingcompany.com.

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Pets Give Children a Boost Everywhere

by Max Neonakis

As a young entrepreneur, I have embarked on an exciting journey that has not only shaped my business acumen but has also taught me valuable life lessons. One of the most profound experiences has been witnessing the remarkable bond between kids and their beloved pets. It is no wonder that the pet industry is so large. It touches so many people and children especially become a pet person early in life or they don’t. This follows them

throughout life and that in turn fuels the growth of this industry. My family has always had dogs, hedgehogs, fish and all of them were considered family members. In this article, I will explore the transformative power of this relationship, both for children and adults.

A LESSON IN RESPONSIBILITY:

Pets have an incredible ability to teach kids the importance of responsibility. Through my experiences, I have observed my friends and family taking

charge of feeding, grooming, and walking their furry companions. These responsibilities cultivate a sense of accountability and empathy in children, as they understand that their actions directly impact the well-being of their pets.

EMOTIONAL DEVELOPMENT:

Interacting with pets fosters emotional growth and development in children. I have seen firsthand the positive impact pets have on children's emotional well-being. Animals provide unconditional love, companionship, and support, offering a safe space for kids to express their feelings without judgment. This emotional connection helps children develop empathy, compassion, and a sense of self-worth.

ENHANCING SOCIAL SKILLS:

Pets serve as wonderful facilitators for social interactions among children. Whenever I bring my dogs to the park, I see how people come together in a shared love for animals. Through these experiences, children learn to communicate, cooperate, and collaborate, forming lasting friendships and building their social skills.

THE BOND BETWEEN KIDS AND PETS IS A REMARKABLE PHENOMENON THAT SHAPES THE LIVES OF CHILDREN AND YOUNG ENTREPRENEURS ALIKE.

BUILDING CONFIDENCE:

The presence of pets can significantly boost a child's confidence and self-esteem. Witnessing the positive impact pets have on kids has shown me that the pet industry is not only about caring for our furry family members but it is also By overcoming fears, learning to handle pets, and witnessing their impact on others, children gain a newfound sense of confidence and belief in their abilities.

ENTREPRENEURIAL OPPORTUNITIES:

There are so many business opportunities centered around kids and pets. From creating pet-themed products to organizing pet-related services and events, there is immense potential for young entrepreneurs to tap into this thriving market. When kids see entrepreneurship as an opportunity to merge their love for animals and business to create a fulfilling

and purposeful venture, the horizons become vast.

The bond between kids and pets is a remarkable phenomenon that shapes the lives of children and young entrepreneurs alike. From learning responsibility and emotional development to enhancing social skills and building confidence, the impact of pets on kids is undeniable. As a young entrepreneur, witnessing and nurturing this connection has been a source of inspiration and a reminder of the power of passion and purpose. As we continue to explore the potential of the pet industry, let’s celebrate the pawsitive impact that pets have on the lives of children and their entrepreneurial journeys.

ABOUT THE AUTHOR

Max Neonakis is a budding entrepreneur who has built a thriving Ebay business himself. He is a junior at Gulliver Prep in Coral Gables, FL and is an avid swimmer on the swim team at Gulliver.

The Mobile Pet Grooming Sector is Booming

by Aaron Bakken, Consultant, The Franchise Consulting Company

Investing in a mobile pet grooming franchise can be a wise decision, not just for its profitability, but also for the convenience it offers pet owners. With over 63 million households in the USA owning at least one dog, as per the American Pet Products Association, there is no doubt that there is a massive demand for pet grooming services. However, in addition to the convenience factor, mobile pet grooming services also provide significant benefits to the pets themselves.

Unlike traditional brickand-mortar grooming salons, mobile pet grooming franchises offer a less stressful and more personalized experience for pets. Pet owners no longer have to worry about their furry friends being placed in kennels for extended periods, which can be an uncomfortable experience for some pets. Instead, mobile groomers offer one-on-one attention to pets, making them feel more relaxed and comfortable during the grooming process. Additionally, the lack of distractions in a mobile grooming environment can help minimize stress and anxiety for pets and the groomers. In a traditional salon setting, the sounds and

smells of other animals can be overwhelming for some pets. The cramped quarters and constant barking of many dogs is also stressful for the groomers. In contrast, mobile grooming services provide a quieter and calmer environment, which can be beneficial for pets who are easily stressed. For business owners in this sector, the mobile format means groomers can operate in a calmer work environment and thus be more likely to stay on the job month after month.

Another significant advantage of mobile pet grooming is the flexibility to accommodate the specific needs of each pet. With a mobile service, groomers can take the time to understand each pet's unique personality and grooming requirements. This personalized attention is not typically possible in a traditional grooming salon where staff are often busy and focused on grooming & caring for multiple animals at once. Moreover, pet owners are willing to pay a premium for

MOBILE PET GROOMING FRANCHISES OFFER

A LESS STRESSFUL AND MORE PERSONALIZED EXPERIENCE FOR PETS.

this personalized, less stressful experience. According to a survey by the American Pet Products Association, pet owners spend an average of $95 per month on grooming services for their dogs. This represents a significant market opportunity for mobile pet grooming franchises, as pet owners are willing to spend more for their pets' comfort and wellbeing.

In conclusion, a mobile pet grooming franchise is not only a profitable business opportunity, but it also provides significant benefits to the pets themselves. With a more personalized, less stressful grooming experience that meets each pet's unique needs, mobile grooming services are becoming an increasingly popular choice for pet owners. As a result, investing in a mobile pet grooming franchise can offer entrepreneurs a unique and highly rewarding opportunity to tap into the growing pet care industry.

ABOUT THE AUTHOR

Aaron Bakken has spent 22+ years as a business owner - in and outside of franchising - and currently owns 3 different franchise businesses. He also spent 5 years as the VP of Franchise Development for an international franchise brand and has been a broker with the Franchise Consulting Co. since 2018. Contact Aaron at aaron@ thefranchiseconsultingcompany.com.

Dog Care Franchises — Are They Profitable?

by Chuck Barson, Consultant, The Franchise Consulting Company

Owning a dog care franchise can be a profitable business venture in 2023 and for many years to come. Pet ownership in general is at an all-time high and dog ownership, just the United States alone, now exceeds 69 million households! Dog owners are always in need of reliable, trustworthy and high-quality dog care services for their furry companions, making the demand for these services ever-increasing.

Here are some reasons why a dog care franchise can be a profitable business:

GROWING DEMAND FOR DOG CARE SERVICES

The demand for dog care services has been growing over the past decade, with more people owning dogs than ever before. According to the American Pet Products Association, Americans spent over $100 billion on their pets in 2020, and this trend is expected to continue. This

means that there is a significant market for dog care services, and franchises that can offer high-quality services can capitalize on this demand.

WIDE RANGE OF SERVICES OFFERED

A dog care franchise typically offers a range of services, including dog grooming, daycare, boarding, training, and walking services. This diverse range of services can appeal to a wide range

of customers, from busy professionals who need a reliable dog walker to families who want to ensure their dogs are well-cared for while they are on vacation. Offering a variety of services can also help to increase revenue streams for the franchise.

REPEAT BUSINESS

One of the benefits of owning a dog care franchise is that customers often become repeat clients. Once a customer has experienced the high-quality services of a dog care franchise, they are more likely to return for future services. This means that a franchise can develop a loyal customer base that provides steady revenue streams.

LOW OVERHEAD COSTS

Compared to other types of franchises, a dog care franchise can have relatively low overhead costs. This is because the franchise typically doesn't require a large physical space or expensive equipment. Additionally, many of the services provided by a dog care franchise are labor-intensive, meaning that labor costs are typically the largest expense. By managing these costs effectively, a franchise can increase profitability.

ABILITY TO EXPAND

Another advantage of owning a dog care franchise is that there is potential for expansion. As the franchise grows and develops a loyal customer base, it can open additional locations to serve a wider area. This can help to increase revenue and build brand recognition.

So yes, a dog care franchise can be a profitable business venture for those who are willing to put in the time and resources required. With the growing demand for dog care services, a wide range of services offered, repeat business from loyal customers, low overhead costs, and the ability to expand, a dog care franchise can provide a lucrative opportunity for entrepreneurs looking to enter the pet care industry.

ABOUT THE AUTHOR

Chuck Barson is a franchise veteran and consultant. He is a pet ownership advocate with two amazing Flat-Coat Retrievers and a one little Khao Manee. Contact Chuck at cbarson@thefranchiseconsultingcompany.com.

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Unleashing Success: Why Pet Franchising is a Growing Industry

by Ann Power, Consultant, The Franchise Consulting Company

The pet industry is a thriving market with an estimated value of over $100 billion in the United States alone. From pet food to grooming services, pet owners are willing to spend a significant amount of money on their furry friends. This market has created an ideal opportunity for entrepreneurs looking to invest in a franchise. Here are some facts about the pet industry and why it makes a great business to buy a franchise in.

1. The pet industry is recessionproof One of the biggest advantages of investing in a pet franchise is that it is recessionproof. Regardless of the economic climate, pet owners will always prioritize the health and well-being of their pets. This means that pet-related businesses are less affected by economic downturns than other industries. Pet owners are willing to cut back on other expenses, but they won't compromise on their pet's needs.

2. Increasing demand for petrelated products and services. As more people become pet owners, the demand for pet-related products and services continues to grow. There is a growing need for businesses that cater to pets. In addition, pet owners are also more willing to spend money on premium products and services that offer greater convenience and quality.

3. Strong customer loyalty

Pet owners are passionate about their pets and are loyal customers. They will often seek out businesses that they trust and have had positive experiences with. This creates a strong customer base for pet franchises, which can lead to repeat business and word-ofmouth referrals.

4. Diverse revenue streams

The pet industry offers a diverse range of revenue streams for franchises. Depending on the type of franchise, revenue can come from selling pet products, offering pet grooming services, providing pet daycare and boarding services, or selling pet insurance. This diversity provides franchises with multiple income streams and

the opportunity to expand their business in the future.

5. Low overhead costs

Compared to other industries, the pet industry has relatively low overhead costs. This is because many pet-related businesses can be operated from small spaces and don't require expensive equipment or large inventories. Additionally, many pet franchises offer training and support to their franchisees, which can reduce startup costs and minimize risk.

6. Support and training from franchisors Pet franchises typically offer comprehensive training and support to their franchisees. This includes assistance with site selection, lease negotiations, and marketing strategies. Franchisors also provide ongoing support to help their franchisees succeed, such as operational support, marketing support, and regular training programs. This support can be invaluable for new franchisees who may not have prior business experience.

7. Established brand recognition Buying a franchise in the pet industry means that you are investing in an established brand with a

proven track record. Many pet franchises have been around for decades and have a strong reputation in the industry. This can help new franchisees to establish their business quickly and effectively, as they can leverage the brand recognition and reputation of the franchise.

8. Opportunities for growth

The pet industry is a growing market, and there are many opportunities for franchises to expand their business. For example, a pet grooming franchise can expand its services to include pet daycare and boarding, or a pet product franchise can expand its product line to include new products or services. This allows franchises to adapt to changing market trends and customer needs, and to grow their business over time.

9. Fulfilling work Working in the pet industry can be incredibly rewarding. Pet franchises offer the opportunity to work with animals and to make a positive impact on their lives. Pet owners are passionate about their pets, and being able to provide them with products and services that improve their pet's quality of life can be incredibly fulfilling.

Pets have become an increasingly important part of people's lives, and as a result, many are willing to invest significant amounts of money in their furry companions. In 2023, people are willing to spend a considerable portion of their income on their pets, including food, veterinary care, toys, and grooming. For many, the emotional

and social benefits of pet ownership outweigh the financial costs. Pets provide unconditional love, comfort, and companionship to their owners, which can be particularly important during challenging times. Additionally, many pet owners view their pets as family members, and as a result, are willing to make significant sacrifices to ensure their well-being. The relationship between pets and their owners is based on mutual love and trust, and this bond is one that many people value deeply in 2023.

ABOUT THE AUTHOR

Ann Power is a veteran in the franchise industry with over 30 years experience in Franchise Development and Consulting. Contact Ann at apower@ thefranchiseconsultingcompany.com.

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The 7 Myths of Owning a Pet-Related Franchise –and the Truth!

by Joe Fox, Senior Franchise Consultant, The Franchise Consulting Company

PART OF THE FRANCHISE MYTH BUSTER SERIES

Pet-related franchise businesses have become increasingly popular in recent years, and it's not hard to see why. According to the American Pet Products Association, pet owners in the United States spent over $100 billion on their furry friends in 2020, a significant increase from the previous year.

However, as with any business venture, success is not guaranteed and depends on various factors, such as location, competition, and management. Pet franchises typically offer a range of services, including pet grooming, pet daycare, and pet training, among others. Each service has its own potential for profitability, and the success of the business will depend on the franchisee's ability to effectively market their services and build a loyal customer base. Perhaps the most important factor is the desire to follow the franchisor’s proven system.

One advantage of a petrelated franchise business is that it provides a turnkey solution for entrepreneurs who want to enter the pet industry but lack experience

or knowledge. Franchisees can benefit from the franchisor's established brand, marketing, and operating systems, which can reduce the risk of failure and increase the chances of success. Additionally, the franchisor provides training and support to ensure that franchisees have the necessary skills and knowledge to run their business effectively. However, like any industry, pet franchise businesses come with their fair share of myths and misconceptions.

MYTH #1: OWNING A PET FRANCHISE BUSINESS IS ONLY FOR ANIMAL LOVERS

Truth: Having a love for animals certainly helps when it comes to owning a pet franchise business, but it is not the only factor that determines success. In fact, many successful pet franchise owners come from a variety of backgrounds, including business, marketing, and management. As with any franchise business, having a strong work ethic, a willingness to learn, and a passion for your product or service are key ingredients for success.

MYTH #2: PET FRANCHISES ARE ONLY FOR PEOPLE WITH EXPERIENCE IN THE PET INDUSTRY

Truth: While it certainly doesn't hurt to have experience in the pet industry, it is not a requirement for owning a pet franchise business. The great variety of backgrounds of successful pet franchise operators is proof that those without pet industry experience can do quite well. Many pet franchise businesses provide extensive training and support for new franchisees, so you don't necessarily need to have prior experience in the industry to be successful. If you follow their proven system, success is much more likely.

MYTH #3: ALL PET-RELATED FRANCHISES ARE THE SAME

Truth: Each pet-related franchise has its own unique set of challenges, opportunities, and requirements. There are options for nearly every level of size and complexity. There are pet-related franchises for individual owner/operators, home based options, mobile businesses, medium-sized options with 2-10 employees, and large retail type franchises that require significant investments of time, money, and staffing.

MYTH #4: PET FRANCHISE BUSINESSES ARE ONLY FOR PEOPLE WITH A LOT OF MONEY

Truth: While owning a pet franchise business does require an initial investment, it is not necessarily a business that is only accessible to people with a lot of money.

Many pet franchise businesses offer financing options, and some even offer low-cost franchise opportunities. The all-in investment to start a pet-related franchise can range from as low as $53,000 to as high $2 million. There is truly something for every investment level.

MYTH #5: PET FRANCHISES ARE ONLY FOR PEOPLE WHO WANT TO WORK WITH ANIMALS

Truth: Owning a pet franchise business certainly can involve working with animals to some extent, but it is not the only focus of the business. Many pet franchise businesses offer a variety of services, from grooming and boarding, to training and retail sales. Additionally, owning a pet franchise business involves managing employees,

marketing, and advertising, and handling day-to-day business operations. I always guide clients to find a business they really like and have a passion for. There are a lot of ways to make money……might as well enjoy it while doing so.

MYTH #6: PET FRANCHISES ARE ONLY FOR PEOPLE WHO WANT TO WORK FROM HOME

Truth: While some pet franchise businesses do offer the option to work from home, this is not the case for all pet franchise businesses. Many pet franchise businesses require a physical location, such as a retail storefront or grooming salon. Additionally, even if a pet franchise business does offer the option to work from home, it still requires time and effort to manage the business effectively. Many clients want

a business they can run “parttime”. While they can be semi-absentee owners, they still have to hire and appoint a full-time manager to operate the business.

MYTH #7: IT IS HARD TO MAKE MONEY WITH A PETRELATED FRANCHISE

Truth: There is certainly potential to make money with a pet-related franchise business, but it is important to carefully consider all factors before investing. Choosing a franchise with a strong brand presence, high market demand, reasonable start-up and ongoing costs, and a proven system can increase your chances of success. Additionally, having a solid marketing plan and support from the franchisor

can help you achieve your financial goals. By doing your research and carefully weighing all factors, you can make an informed decision and potentially profit from the booming pet industry. There is no doubt that owning a pet franchise business can be a highly rewarding and profitable venture, but there are many myths and misconceptions. While a love for animals and experience in the pet industry certainly helps, it is not a requirement for success. Additionally, owning a pet franchise business involves much more than just working with animals, and it is not a business that is only accessible to people with a lot of money. With the right mindset, work ethic,

and passion for the business, anyone can be successful in owning a pet-related franchise business. Get good guidance from a Franchise expert and follow the Franchisor’s proven system!

ABOUT THE AUTHOR

Joe Fox has spent his professional career as a Senior Executive operating, buying, and selling multi-site businesses. He believes entrepreneurship is a great vehicle to financial independence and career satisfaction. Joe’s calculating and client-focused system has resulted in success for others for over 3 decades. Contact Joe at joefox@ thefranchiseconsultingcompany.com for a guided approach to learn what you should know while searching for the right franchise, or when looking to franchise your existing business. Joe is based in Houston, TX and has helped startup businesses all over the US & Canada, and has won numerous prestigious awards throughout his career.

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When it comes to pet care, Dogtopia has quickly become a household name. The brand has seen tremendous growth and success, recently celebrating a huge milestone in May: awarding 500 franchise agreements since new ownership in 2016. In addition, the company has opened over 200 locations across North America during that time and has been ranked #1 in the Pet Services category in Entrepreneur Magazine's Franchise 500 List for several years in a row.

Dogtopia has been successful in many aspects of its business, with real estate being a critical component. To ensure their franchisees are presented with all optimal locations, Dogtopia partnered with Morrow Hill in 2022 to assist with their real estate needs.

Morrow Hill is a commercial real estate firm that specializes in franchise real estate and has been working with dozens of franchise brands for several years. Throughout their partnership, Morrow

Hill has provided continued expert guidance on real estate strategy, site selection, and lease negotiation. With Morrow Hill's help, Dogtopia is able to identify and negotiate prime locations for its franchisees and has created a seamless real estate process for the brand.

Dogtopia’s Chief Growth Officer, Alex Samios, and Morrow Hill’s Co-Founder, Jonathan Hill, recently sat down to discuss Dogtopia’s success and offer some advice to emerging franchise brands.

Dogtopia has been the fastest-growing pet franchise for years with 40+ leases already executed this year and a trajectory of 50 stores opening, along with another 350 stores that are sold and in development. What are some key strategies you would attribute to this success?

SAMIOS: Dogtopia's growth can be attributed to its dedicated Growth Team. This internal team of 11 provides support on everything from site selection, demographic analysis, geographic modeling, lease negotiations, design,

construction, and complete onsite project management for our franchisees. We also work with leading supply partners who are experts in their fields. For instance, we partner with Morrow Hill for site selection and lease negotiation to ensure all locations adhere to our specific site criteria and get to lease execution in record time.

HILL: Dogtopia's exceptional support team offers extensive guidance to franchisees, streamlining our process and enabling the Morrow Hill team to work more efficiently. Their sophisticated approach ensures that everyone is on the same page, which is a

major advantage for us when securing new sites.

How do you determine the ideal site for a new franchise location?

SAMIOS: We have invested considerable time and resources into understanding who our customers (pet parents) are and their preferences. We use a software platform to digest that information and we have mapped the entire country. By combining this data with Morrow Hill's own technology and industry expertise, we can identify the most optimized markets for our franchisees.

HILL: Our dedicated team approach along with our proprietary mapping and lease tracking software enables us to gain a deep understanding of the unique requirements of each Dogtopia location. Using this data, we are able to pinpoint sites that will enable each franchise location to thrive.

As an established franchise brand, what advice would you offer to new brands entering the market to help with their success?

SAMIOS: When it comes to the success of a franchise location, the operator plays a crucial role, regardless of the quality of

real estate. It's what happens within the four walls of a location that ultimately determines its success. While having homerun sites is certainly an advantage, franchisors should primarily focus their resources on optimizing operational excellence and executing the playbook in the early stages. Real estate is just an added bonus.

HILL: I couldn't agree more. While Morrow Hill can assist franchisees in finding the perfect site, it's ultimately up to them to run the business properly and efficiently. Without that, success will be difficult to achieve.

Looking ahead, what are the plans for Dogtopia’s continued growth and expansion in the coming years?

SAMIOS: Our near-term goal is 400 daycares operating by the end of 2025, and we have visibility on 1,200 locations nationally as the long-term goal. We are also at a critical point in evolving our brand as the leading and trusted authority when it comes to wellness. We started as a kennel, upgraded to a daycare - and now we're looking toward the future as a wellness brand while delivering on our noble cause – to enhance the joy of pet parenthood and enable dogs to positively change our world.

MORE ABOUT DOGTOPIA

To explore exciting Dogtopia franchising opportunities, visit www. dogtopia.com/franchising. For comprehensive insights into Morrow Hill's real estate solutions, visit www. morrowhill.com.

OUR NEAR-TERM GOAL IS 400 DAYCARES OPERATING BY THE END OF 2025, AND WE HAVE VISIBILITY ON 1,200 LOCATIONS NATIONALLY AS THE LONG-TERM GOAL.

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The Pet Franchise Market is Booming

A Look at the Advantages of Investing in Pet Franchises

by Michael Peterson, Franchise Beacon

THE OUTPUT OF COVID-19

We all know that the unprecedented changes in both our personal lives and in the business world due to COVID-19 had far-reaching impacts, some of which we are still investigating. One such impact was the phenomenon known COVID puppies; 23 million households adopted a new pet in the first year of the pandemic alone. This trend was led by younger generations, millennials and gen-z'ers, and the in-between group known as zillenials. Zillenials are that micro-generation that sits in between Millennials and Generation Z with one foot in each. They are 30% less likely than their millennial counterparts to be living paycheck-to-paycheck and are credited with driving a large

portion of the U.S. consumer economy. They are also less inclined to have children and more inclined to have ‘fur babies’. For these reasons and many others, the pet industry is one of the most attractive and rapidly growing sectors in today's market, projected to reach $277 billion and expected to experience 8% compound annual growth by 2030.

RESILIENCE

The pet industry is one of the most resilient economic sectors, consistently demonstrating impressive performance even during times of recession.

During the 2008 financial crisis, the pet industry experienced a 5.1% growth in sales; a stark contrast to the overall market decline during that time. This trend continued in 2020 with the onset of the COVID-19 pandemic, where the pet industry saw an exponential growth in sales compared to other sectors. The U.S. economy as a whole only grew by 4.3%, while the pet industry saw an impressive 16.2% growth in sales.

The industry is largely insulated from the three A’s (A.I., Amazon, and Automation). Additionally, even when families must tighten their belt, spending on pets and children are usually the last things to be looked at. The pet industry is an incredibly robust sector, proving itself time and again as

one of the most reliable

sources of economic stability and growth even during times of economic hardship.

ACCELERATED GROWTH

For those looking to break into the pet industry, franchises offer an array of advantages that make them an attractive option. Many would-be entrepreneurs are evaluating their potential investment in service providers that are community-focused and offer either a single much-needed service, or several complementary services. Businesses that offer grooming and retail, boarding, or training and sitting services for pet parents are arguably some of the most attractive investment opportunities today. From brand recognition and loyalty to ongoing support with areas such as marketing and operations management, franchises have systems in place that allow entrepreneurs to keep costs low and significantly accelerate the process of expansion – something a single unit operator would not be able to reasonably replicate. Additionally, these businesses provide entrepreneurs with access to expert advice on how to succeed in their business ventures by helping them navigate the complexities of the industry. This advice is invaluable for those looking to break into the pet space, as it offers guidance on how best to establish a successful business model while keeping costs low.

A WORD OF CAUTION

If you are considering investing in a franchise in this space, Keith Miller has some words of caution, however. Keith is the Co-Founder of Bubbly Paws, a dog wash and grooming franchise that specializes in tech-forward dog grooming and provides self-service wash and retail. He has also been operating his own Bubbly Paws corporate locations since 2011, so any would-be investor should take heed of his advice. “This business requires passion”, Keith shared with me. “If you are looking for a place to ‘plant your money’, this isn’t the industry for you. Dog parents want their pets taken care of by fellow animal lovers, and they can smell a fake a mile away. If you aren’t passionate about pets, you really should look elsewhere”.

Keith acknowledges that this wasn’t always easy in the beginning. He had to turn down potential candidates that didn’t have the passion that he was looking for. His commitment to his own advice paid off, however, and in 2022 Bubbly Paws grew from no franchisees to 11 franchisees accounting for 17 locations, of which one is open, one is opening soon, and the rest are in the development process. “Our first franchisee, in Charlotte North Carolina, has been opened just over a week. They already have over 50 grooming appointments booked and have had 25 pet parents join their Scrub Club,

our proprietary membership model. We are celebrating our second grand opening on April 1st in Keller, Texas, and that franchisee already has 55 Scrub Club members. These franchisees passion for pets and their community shows in how they interact with their customers, and that, in turn, is driving them towards explosive growth.”

SMOOTH OUT THE ROUGH RIDE

In today's unpredictable economic climate, filled with dichotomies like fast-rising interest rates combined with record low unemployment and declining consumer confidence combined with growing consumer spending, investing can be a daunting prospect. Yet, the pet industry, with stable underpinnings and consistent growth, stands out as a solid wealth building vehicle. The industry is being driven by a new generation of consumers, including Millennials, Zillenials, and Gen Z'ers, who are willing to spend money on their furry friends. However, investing in a franchise requires more than just financial resources; it requires a genuine passion for pets. So, if you're ready to take the leap and invest in a franchise, remember to bring your love for pets along for the ride. With the right mindset and resources, the pet industry can offer a fulfilling and profitable investment opportunity.

THE PET INDUSTRY IS ONE OF THE MOST ATTRACTIVE AND RAPIDLY GROWING SECTORS IN TODAY'S MARKET, PROJECTED TO REACH $277 BILLION BY 2030.

My brother and I wanted to find a business that resonated with us and what our core beliefs were. Growing up surfing and being active everyday then progressing to professional rugby but now with families meant we naturally gravitated towards the gym environment and opening a BFT means we can create that fitness focused community we’ve always enjoyed, along with creating a legacy for our children. As soon as we came across the programming and training methodology backed up by head office and how they operate, it became a no-brainer for investing in BFT. This business model is also amazing for anyone who is outside of the industry.”

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VETERAN SAYS NO TO RETIREMENT AND YES TO Building a Family Business in Booming Pet Services Industry

by Rhonda

It’s never too late to pursue your dreams. Just ask 55-yearold Michael Kidd, who recently retired after a 30-year career with the federal government (INS then Homeland Security). In December he finished college with a bachelor’s degree in business administration and also fulfilled a lifelong dream of becoming a small-business owner.

In November he and his wife, Michelle, opened a franchised location of Pet Butler serving serve customers in several areas in and around Raleigh, North Carolina. The national franchised company operates in more than 35 markets and provides dog poop-scooping services and pet-waste removal to homes and multi-family communities for thousands of clients across North America.

Having worked three decades for the federal government, Michael spent the past 16 years as a manager responsible for a team of 10 Homeland Security officers. “I also served four years in the U.S. Navy between 1986 and 1990, which taught me responsibility at an early

Sanderson, CEO, Sanderson & Associates

age,” shared Kidd. “I served on board the USS Frank Cable, a submarine tender, docked in Charleston SC. I was a Petty Officer 3rd class (E4) and my job was titled Engineman 3rd class. I worked in the Boats & Cranes division of the ship and my responsibilities were to maintain the engines on our ship’s small boats. The captain’s boat and transport boats. We also maintained the ship’s emergency diesel generator.

Along with wife Michelle, Kidd admits it’s the family’s love for animals that inspired him to go into the pet industry. It’s going to be a family affair for the Kidd’s, who are all passionate about pets. The couple’s three children –Justin (24), Mikayla (21), and Kelsey (15) – will all be part of the family business. Both Michelle and Mikayla have worked in veterinarian offices and are excited to be part of the new family business. “This is the best of both worlds for me and my family,” said Kidd.

The timing really could not be any better for them to join Pet Butler. According to a recent study by Morgan Stanley, the $100 billion pet industry is poised to nearly triple to $275 billion

by 2030 thanks to favorable demographics and surging increases in new pet owners and spending. What’s more, 65 percent of 18- to 34-year-olds say they plan to acquire or add a pet in the next five years, helping drive what’s expected to be a 14 percent increase in pet ownership by 2030.

And while you might think the economic impact of the pet poop industry is just a drop in the bucket (sorry), that’s not the case. According to the latest figures from market research publisher Packaged Facts, retail sales of pet cleanup products was expected to reach $4 billion in the U.S. And it’s no surprise that pet owners are more than willing to spend – and spend a lot – on their furry friends.

“I am excited about Pet Butler’s expansion into other services such as pet sitting, dog walking, and pet shuttling,” Kidd said. “Pet ownership, especially dogs, is high right now and there are no signs of it slowing down. With everyone having busy lives, there will always be a need for the services we provide.”

And Kidd had some words of advice for anyone else who might be thinking of shaking

#FranchiseStars

up their own status quo. “Do not ever give up on your dream,” he said. “I am 55 and finally getting to live out my dream. The only thing that can stop you is you.”

ABOUT PET BUTLER

Pet Butler Franchise was acquired in 2017 by SpringGreen Enterprises, the parent company of +43 years old Spring-Green Lawn Care and SGE Marketing Services. www.petbutlerfranchise.com.

Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

Service Dogs: A Lifeline for First Responders and Veterans Battling PTSD

by Joe Griffith II, Consultant,

In 2023, the Pet industry in the United States is projected to reach a staggering $143.6 billion in sales. This figure encompasses various sectors, including pet food, supplies, veterinary care, grooming, and services. The industry's growth is a testament to the increasing significance of pets in people's lives and the rising demand for products and services that cater to their well-being.

Reflecting on my own journey, I recall being diagnosed with PTSD a few years ago. The cumulative effects of my military service and 26 years in the fire service had taken a toll on my mental and physical health. I found myself grappling with a multitude of symptoms associated with PTSD.

INTRUSIVE MEMORIES:

Distressing memories, flashbacks, or recurrent nightmares related to the traumatic event. These memories can be vivid and cause significant distress or emotional reactions.

AVOIDANCE

A strong desire to avoid anything that reminds the individual of the traumatic

event. This may include avoiding certain places, people, activities, or conversations that trigger distressing memories or emotions.

NEGATIVE CHANGES IN THOUGHTS AND MOOD

Persistent negative thoughts and beliefs about oneself or the world, distorted perceptions of trust, feelings of detachment from others, diminished interest in previously enjoyed activities, and a persistent inability to experience positive emotions.

HYPERAROUSAL

A heightened state of arousal or hypervigilance, characterized by being easily startled, having difficulty sleeping or concentrating, feeling irritable or angry, and exhibiting reckless or self-destructive behavior. Individuals with PTSD may constantly be on guard, feeling

as if danger is imminent.

EMOTIONAL DISTRESS

Overwhelming feelings of anxiety, fear, guilt, shame, or sadness. Mood swings, emotional numbness, and a sense of detachment from others may also be experienced.

PHYSICAL SYMPTOMS

Individuals with PTSD may experience physical symptoms such as headaches, stomachaches, chest pain, rapid heartbeat, or gastrointestinal issues. These symptoms are often related to the high levels of stress and anxiety associated with the disorder.

Seeking relief, I began exploring alternative treatments and discovered the benefits of CBD.

Incorporating CBD into my routine, along with the support of my Labradoodle-Bear, GoldenDoodle-Oakley, and of last year Banks the Cat. and the guidance of a skilled counselor, brought about a noticeable improvement in my attitude and mood. It is essential to note that while PTSD affects millions worldwide, not everyone who experiences trauma will

The Franchise Consulting Company

develop the disorder. However, if symptoms persist for an extended period, hindering daily functioning, it is crucial to seek professional help for evaluation and treatment.

Service dogs have emerged as an invaluable resource in aiding individuals with PTSD, particularly first responders and veterans. These highly trained canines offer far more than mere companionship.

Recognized as medical tools under the Americans with Disabilities Act (ADA), service dogs undergo specialized training to perform specific tasks and provide emotional support. By sensing their handler's emotional distress, these dogs offer comfort and physical contact, alleviating symptoms and reducing stress levels.

The tasks performed by service dogs are diverse and tailored to meet the specific needs of their handlers. These tasks may include:

ALERTING

Dogs can be trained to sense changes in their handler's physiological state, such as increased heart rate or breathing, and alert them in advance. This early warning system can prevent or minimize the severity of panic attacks.

CREATING BOUNDARIES

Service dogs are trained to create a physical barrier between their handler and others in crowded spaces. This creates a sense of security and reduces the likelihood of triggering episodes of hyperarousal or anxiety.

NIGHTMARE INTERRUPTION

Dogs can be trained to recognize the signs of nightmares and wake their handler gently, providing a comforting presence and helping them return to the present moment.

SEARCH AND SECURE

For veterans and first responders who may still be exposed to potential threats, service dogs can be trained to search and secure a location, providing a sense of safety and reducing hypervigilance.

The positive impact of service dogs on PTSD recovery cannot be overstated. Research shows that these furry companions significantly reduce symptoms, enhance emotional well-being, and improve overall quality of life for individuals struggling with the disorder.

Service dogs not only reduce anxiety levels but also foster a sense of security and trust, allowing handlers to re-engage with the world and partake in activities they may have avoided previously. The non-judgmental and unconditional bond between a service dog and its handler provides opportunities for emotional connection and social interaction, combating the isolation often experienced by individuals with PTSD.

Furthermore, service dogs help break the cycle of hypervigilance and anxiety, providing a sense of control and safety in various environments. This newfound security enables handlers to gradually reintegrate into

society, reclaiming their independence and leading fulfilling lives.

On a personal note, I have always believed in the power of giving back, which drove my choice to serve my country and community. In line with this philosophy, I am excited to introduce the "$1 Million 100 1st Responder Challenge." Through this initiative, I have the opportunity to support my fellow first responders by offering a $10,000 grant to any 1st Responder who opens a

franchise with The Franchise Consulting Company (terms and conditions apply). The program aims to identify franchises that recognize and provide discounts to first responders in their franchise fees. Drawing from my experience as a business owner, I understand the financial obligations and requirements associated with entrepreneurship. If you or any fellow 1st Responders are interested in owning a pet franchise, we offer a wide selection to choose from.

Let's embark on this journey together and make a positive impact!

ABOUT THE AUTHOR

Joe’s II entrepreneurial and public service career has spanned almost 4 decades. From his service to our country in the US Air Force, his service as a Fire Lieutenant for the past 20+ years and as a lifelong entrepreneur and franchisee, Joe uses a Servant leader mentality to assist his client’s needs through active listening, conceptualization, foresight, innovation, and stewardship. He actively works with transitioning military veterans and First Responders. Contact Joe at jgriffith@ thefranchiseconsultingcompany.com.

MORE POSSIBILITIES

SAME LOW PRICE

TAKING EXECUTIVE RECRUITING TO THE NEXT LEVEL

While we will still maintain our staffing services in our CORE niche, expanding into Executive Search opens up more possibilities, for the same, low price franchise offering, thereby exponentially increasing franchisees ability to maximize ROI in a home based, low overhead, professional model.

We’ve added EXECUTIVE SEARCH to our popular model

With the Patrice & Associates Executive Search channel, franchisees can:

Create an additional revenue stream to impact ROI

Place professional, management and C Suite positions both in and outside of hospitality Take advantage of industries and job functions that are booming RIGHT NOW! Secure higher fees

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Store Chain

Executive Chef, Hospital

Chief Operating Officer, Lawn Care Company

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About the Pandemic

Patrice & Associates has continued to service its clients throughout the Pandemic and beyond. With more and more businesses beginning to resume operations, they are calling on us to help them re-staff and backfill positions in our CORE niche of Hospitality and Food/Beverage. We’re getting leads for new clients every week that want our help. As the economy rebounds, we’ll be there to help our client’s staff back up!

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Scouts can comprehend numbers like no other. Their financial acumen allows for quick decision making and smart judgment with all business transactions.

COMMUNICATIVE

Connection is key for Pool Scouts franchisees. They make sure our technicians, customers, and team members are understood and treated with respect, just like our clients’ pools.

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To be a Pool Scouts owner, you must be willing to stand up as a strong leader and dive into new opportunities. Pool Scouts franchisees show a hunger for growth and always tread with purpose.

MULTITASKER

Pool Scouts franchisees must juggle the many moving parts of their business. From the people they work with to the pools they serve, Scouts are committed to keeping every element of our brand afloat.

PASSIONATE

Pool Scouts franchisees show enthusiasm for building a sustainable business and a passion for working with and serving people. They're proud to represent the brand and eager to make a splash within their community.

ADAPTABLE

Making tough decisions is inevitable when owning a business; however, Pool Scouts franchisees are trained and equipped to tackle any big waves that come their way.

Pool maintenance can be taught whereas these foundational characteristics are ingrained in a person based on their experience and personality. These are the key attributes that lead to success for our owners. We’d love to connect and tell you more about the Pool Scouts franchise opportunity!

Preserve Your Pet's Memory in Stunning 3D

The Revolutionary Technology of Shrunk 3D

by Ronak Patel, Consultant, The Franchise Consulting Company

As pet owners, we all know that our furry friends hold a special place in our hearts. They bring us joy, comfort, and companionship. And as much as we love them, we also know that our time with them is limited. That's why we cherish the memories we share with them and do our best to preserve them.

In the past, pet owners would capture these memories through photographs and videos. But

with the advent of 3D printing technology, there's now a whole new way to preserve those memories. And that's where Shrunk 3D comes in.

Shrunk 3D is the world's first mobile 3D scanning booth franchise that's offering pet owners a unique way to preserve their memories in a whole new way. With their cutting-edge scanning technology, pet owners can now create a 3D printed replica of their pet in full HD color, offering a truly unique

and personalized product.

As a pet owner myself, I was intrigued by this concept and decided to try it out with my dog June. We rescued June last year, and she was named after the month she was found in. We decided to keep her name to honor her journey and the people who rescued her. When I heard about Shrunk 3D, I knew I had to create a 3D replica of June.

The process was simple. We

PET OWNERS CAN NOW CREATE A 3D PRINTED REPLICA OF THEIR PET IN FULL HD COLOR, OFFERING A TRULY UNIQUE AND PERSONALIZED PRODUCT.

visited the Shrunk 3D mobile booth, where they used their cutting-edge scanning technology to capture June's image from all angles. The whole process took only a few minutes, and June was a natural in front of the camera. The Shrunk 3D team then used the scan to create a 3D replica of June in full HD color.

When I received the 3D replica of June, I was amazed at the detail and quality of the product. It was like having a mini version of June right in my hands. The 3D replica captured June's unique personality and character in a way that photographs and videos couldn't.

But Shrunk 3D isn't just for pet owners. Pet-related businesses, such as veterinary clinics, pet groomers, and pet stores, can also partner with Shrunk 3D to offer a profitable revenue stream. Pet owners are always looking for new ways to celebrate their pets, and with Shrunk 3D's technology, businesses can offer a one-ofa-kind product that cannot be found anywhere else.

Shrunk 3D has already partnered with several dog shows, pet grooming salons, and veterinary clinics to offer attendees and customers the

opportunity to capture their beloved pets in 3D. The response has been overwhelmingly positive, with pet owners amazed at the detail and quality of the 3D replicas.

One attendee at a dog show stated, "The detail and quality of the 3D replicas are amazing. It's a truly unique way to remember the day and my beloved show dog." Another pet owner who visited a grooming salon shared, "The 3D replica turned out better than I could have ever imagined. It's a wonderful keepsake of my furry friend."

But perhaps the most touching story is from a pet owner who worked with a veterinary clinic to create a 3D replica of their pet after they passed away. "Thanks to Shrunk 3D, I have a 3D replica of my beloved pet that I can hold onto forever. The attention to detail is incredible, and it's a wonderful way to remember

my pet's unique personality and character."

For pet-related businesses, partnering with Shrunk 3D can offer a profitable revenue stream while providing customers with a truly one-ofa-kind product. As a Shrunk 3D franchisee, you have the opportunity to make a meaningful impact on the lives of pet owners while tapping into the $15 billion 3D printing and scanning industry. Don't miss out on the opportunity to bring pet memories to life with the world's first mobile 3D scanning booth franchise.

ABOUT THE AUTHOR

Ronak Patel is a successful business owner and CEO with a proven track record of success in the medspa, financial services & hospitality industry. His extensive knowledge, consultative approach, and focus on growth make him a sought-after franchise consultant for anyone seeking to expand or diversify their portfolio. Contact Ronak ronak@ thefranchiseconsultingcompany.com.

Bet on a Vet 100! $1,000,000 Give-A-Way: Empowering Veterans to Start Franchises

by Steve Rotay,

Former US Marine Steve Rotay is spearheading a challenge through the Franchise Consulting Company’s Veterans Council. We Created the Bet on a Vet 100! veteran program to Donate $1,000,000 to 100 former and active veterans starting a franchise.

Each member of the Veteran’s Council is either a veteran of one of the U.S. Armed Forces or has a close personal connection to those who serve. Each of committee members dedicate a portion of their efforts to assisting veterans in the transition to civilian life and the world of entrepreneurship. Our council was formed to provide a service the better understand the challenges of the transition and the integrity and brotherhood/sisterhood that uniquely existed within the ranks. This service from our council is at our own personal expense.

As a reflection of those in the service, the members of the council exemplify the spirit of pulling together for the good of the mission, the good of the team. We have each benefitted from the efforts of others. Now, we want to pay the gestures forward to others

who have gladly served their Country, their families and their “buddies” standing next them.

We know that veterans transition from a relatively low wage in the service to the very costly civilian life and many times with a family. Veterans often resort to working several jobs to provide the life that they want (a life they’ve earned) for themselves and those they care about. The council was formed with people who truly understand and have successfully lived through that process. Our goal is to make it a little easier to get the education people need to make informed decisions.

This is the genesis of Bet on

a Vet 100! We have allocated $1,000,000 to help the first 100 veterans. Originally, the program was intended for a narrow portion of the Armed Forces. With the support and cooperation of the entire committee and the Franchise Consulting Company, we can expand the offering to all branches of service. This includes Active and Reserve unit.

Veterans have mastered the traits of discipline and leadership in their tenure in the services. Those skills are highly sought after by business owners in transition as well as many franchise organizations. However, the thought of

Consultant, The Franchise Consulting Company

raising funds required to become an entrepreneur is overwhelming. That feeling can make it very difficult to commit to any type of change in lifestyle. Bet on a Vet 100! was developed specifically to help our brothers and sisters. The Bet on a Vet 100! will give up to $10,000 to any active or former veteran who purchases a franchise from a member of our veteran’s council. (Terms Apply).

The (up to) $10,000 may be used for any purpose. As we migrate through the goal setting and acquisition process, we will assist the veteran in identifying the most effective use of those funds. Sales and marketing typically a good place to investigate. These areas utilize fund to generate revenue and launch the business. Getting the “word” out can be one of the most overlooked areas for an emerging business.

The Veteran’s Council’s hope is that through the

Bet on a Vet 100! initiative, will inspire other groups to support veterans after “The news of our program”. If you would like to connect with our council to learn about how to be a member of the Bet on a Vet 100! and get $10,000 to start your franchise, please reach out.

rotayenterprises.com/

THE VETERANS

FRANCHISE COUNCIL

A Service of The Franchise Consulting Company

3735 SW 8th Street - Ste 207 Coral Gables, FL 33134

www.theveteransfranchisecouncil.com

ABOUT THE AUTHOR

Steve Rotay is a Former Marine and franchise owner of multiple locations and brands. Joined FCC in 2021. Contact Steve at srotay@ thefranchiseconsultingcompany.com.

NANCY LANARD

MICHELLE BOLDON

ERIN PALLAS GRAY

FRESHNESS ISN’T JUST A SAYING, IT’S A COMMITMENT. A SINCERE BELIEF THAT A GOOD MOOD BEGINS WITH GOOD FOOD AND EVERYONE HAS A PLACE AT THE TABLE.

VISIT OUR WEBSITE FOR FRANCHISE INFORMATION MAHANAFRESH.COM

THE PET ISSUE

Resting Rainbow Resting Rainbow

PET MEMORIAL & CREMATION

While we all love our pets, the sad reality is that they are never with us long enough. As the increase in pets per household grows at a staggering rate, the eventuality of the pet’s passing is a fact of life.

Resting Rainbow is a company dedicated to making that passing a little easier for the family and along the way ensuring that entrepreneurs who want to make a difference in their community and have a positive impact on people have a platform to make that a satisfying and rewarding opportunity. For the same reason that people become doctors or mental or health care professionals, many have decided that one of the highest callings in life is to ease the suffering of their fellow man in whatever form it takes. This is a business that does exactly that.

The pet industry in the United States is a thriving market, driven by the love and affection people have for their furry friends. According to the American Pet Products Association (APPA), Americans spent $103.6 billion on their pets in 2020, a significant increase from the $95.7 billion spent in 2019. This figure represents the largest amount ever spent on pets in a single year.

The pet industry in the United States includes everything from pet food and toys to grooming supplies and veterinary care. The largest category of spending is pet food, which accounted for $42 billion in 2020. Other significant categories include veterinary care ($31.4 billion), supplies and over-the-counter medications ($22.1 billion), and pet services, such as grooming and boarding ($9.7 billion).

One of the reasons for the significant growth in the pet industry is the increasing number of households with pets. According to the APPA, approximately 67% of U.S. households own a pet, which equates to around 84.9 million homes. This number has been steadily increasing over the years, with more people than ever before recognizing the positive impact that pets can

have on their lives.

Another factor driving the growth of the pet industry is the increasing humanization of pets. Many pet owners now view their furry friends as members of the family, which means they are willing to spend more money on premium pet products and services. This trend has led to a proliferation of high-end pet products, including gourmet pet food, designer clothing, and luxury pet hotels.

The rise of e-commerce has also had a significant impact on the pet industry. Online

retailers, such as Chewy and Amazon, have made it easier for pet owners to purchase pet products from the comfort of their own homes. This convenience has led to an increase in online pet product sales, which grew by 60% in 2020.

The pet industry has also been resilient in the face of economic challenges, such as the COVID-19 pandemic. With more people spending time at home, pet ownership has become an even more important source of companionship and comfort.

PETS ARE INCREASINGLY SEEN AS MEMBERS OF THE FAMILY, AND MANY PET OWNERS FEEL A STRONG EMOTIONAL ATTACHMENT TO THEIR FURRY FRIENDS.

This has resulted in increased spending on pet products and services, even as other industries have suffered.

Once upon a time, in the year 2020, the world was struck by a pandemic that forced people to stay at home and isolated from each other. As the lockdowns persisted and people spent more time at home, many individuals started to feel lonely and disconnected from the outside world. It was during

this time that people started to turn to pets as a source of comfort and companionship.

According to statistics, there was a significant increase in pet ownership during the pandemic. In the United States alone, the American Pet Products Association reported that approximately 12.6 million households welcomed a new pet into their homes in 2020. This represents a 6.5% increase in pet ownership compared to

the previous year.

Many of these new pet owners opted for dogs, as they are known for their loyalty and affection towards their owners. In fact, a survey conducted by Rover.com found that 67% of new pet owners in the United States adopted a dog during the pandemic.

Pets have always been an integral part of human society, but in recent years, they have increasingly become an important member of many

LOCATED IN THE HEART OF

MIAMI,

RESTING RAINBOW

PET

MEMORIAL & CREMATION IS A SMALL, FAMILY-OWNED BUSINESS THAT OFFERS A DIGNIFIED AND COMPASSIONATE WAY TO SAY GOODBYE TO FURRY FRIENDS.

families. People are now more likely to refer to their pets as "fur babies" or "four-legged family members" rather than just "pets." This shift in perception has resulted in many families treating their pets like they would a child, which means that the pain of losing them can be just as intense as losing a human family member.

There are many reasons why pets have become such an important part of people's lives. For starters, pets offer unconditional love and companionship, which can be especially valuable for people who live alone or who have a limited social network. Pets are also known to improve mental health by reducing stress, anxiety, and depression. They can provide a sense of purpose, responsibility, and routine, which is especially beneficial for children, the elderly, and people with disabilities.

With all of these benefits, it's no wonder that more and more people are choosing to adopt pets. According to a 2019-2020 National Pet Owners Survey, approximately 67% of U.S. households own a pet, which equates to around 84.9 million homes. This number has been steadily increasing over the years, with more people than ever before recognizing the positive impact that pets can have on their lives.

However, with the increase in pets as family members comes the heartbreak of losing them. Losing a beloved pet can be a traumatic experience, and the grief can be just as intense as losing a human loved one. For

some people, the loss of a pet can be even more devastating, as pets are often a constant source of love and comfort that can be difficult to replace.

The pain of losing a pet is something that many people can relate to. In fact, there are many support groups and resources available to help pet owners cope with the loss of their furry family members. These resources offer a safe and supportive environment for people to share their experiences, feelings, and memories of their pets, and to receive emotional support from others who understand what they are going through.

In recent years, there has been a growing trend of

pet owners seeking out professional services for the burial or cremation of their beloved pets. As a result, the pet funerary business has grown into a multimillion-dollar industry in the United States.

According to a report by IBISWorld, the pet funeral industry in the United States is estimated to be worth $650 million annually. The report also indicates that the industry has grown steadily over the past five years and is expected to continue its upward trajectory in the years to come.

The pet funeral industry offers a range of services, from traditional burials to pet cremation and

ONCE THE CREMATION IS COMPLETE, THE ASHES ARE PLACED IN A BEAUTIFUL URN OR OTHER VESSEL OF THE OWNER'S CHOICE. THE URNS ARE MADE OF HIGH-QUALITY MATERIALS AND CAN BE CUSTOMIZED TO THE OWNER'S LIKING.

memorialization. Many pet owners opt for cremation, which is often a more affordable option than a traditional burial. Cremation services for pets typically range from $50 to $500, depending on the type of service and the location. Most pet funerals include services that were typically hallmarks of human burials.

The pet funeral industry has also seen an increase in demand for customized pet urns and caskets. These personalized containers offer pet owners a way to honor their pets and keep their memories close. Many pet funeral businesses offer a range of options for pet urns and caskets, including designs that feature the pet's name, photo, or favorite toy.

As the pet funeral industry

continues to grow, some experts suggest that the trend may reflect a changing attitude towards pets in society. Pets are increasingly seen as members of the family, and many pet owners feel a strong emotional attachment to their furry friends. For some pet owners, the decision to seek out professional funeral services for their pets is a way to honor their memory and show their love and respect.

Once a bustling city known for its nightlife, Miami had seen a significant shift in recent years. The city was becoming a haven for pet owners, with more and more residents embracing the idea of pets as family members. This change in perspective had given rise to a new business—Resting Rainbow Pet Memorial and Cremation.

Located in the heart of Miami, Resting Rainbow Pet Memorial and Cremation is a small, family-owned business that offers a dignified and compassionate way to say goodbye to furry friends. The facility is designed to be a peaceful sanctuary, with tranquil music playing softly in the background and the scent of lavender wafting through the air.

The owners, Julian, Joe and Paul, started the business out of their own love for their pets. They have always been deeply affected by the loss of their pets, and they know firsthand how difficult it is to find a proper way to say goodbye. With Resting Rainbow, they wanted to create a place where pet owners could find solace and comfort during this difficult time.

The process is simple, but thorough. The pet is picked up within an hour of the owner calling Resting Rainbow, or the owner can bring in their beloved pet, and Julian or Joe will take the time to get to know the pet and the owner's wishes for their final goodbye. The pet is placed in a special room where the owner can spend some quiet time, surrounded by peaceful surroundings.

Once the owner is ready to say goodbye, the transition process begins. Resting Rainbow is proud to use only the most modern, state-ofthe-art equipment for their cremations, ensuring that every pet receives the care and attention they deserve. The process they follow is the same that is used in human memorial services so the pet’s

PET OWNERS ARE GRATEFUL TO HAVE A PLACE WHERE THEY CAN SAY GOODBYE TO THEIR PETS IN A DIGNIFIED AND COMPASSIONATE WAY.

family knows their loved one’s remains are being guarded and cared for every step of the way.

Once the cremation is complete, the ashes are placed in a beautiful urn or other vessel of the owner's choice. The urns are made of high-quality materials and can be customized to the owner's liking.

One of the things that sets Resting Rainbow apart is their commitment to environmental sustainability. They use only biodegradable urns and other materials, ensuring that their business has as little impact on the environment as possible.

Word of Resting Rainbow Pet Memorial and Cremation quickly spread throughout the Miami area. Pet owners are grateful to have a place where they can say goodbye to their pets in a dignified and compassionate way. The business has grown, but

Julian, Joe and Paul have never lost sight of their original mission—to provide a peaceful and respectful end-of-life experience for beloved pets.

Years went by, and Julian, Joe and Paul's business has continued to thrive. They are proud to be a part of the growing pet community in Miami, and they feel honored to be able to provide comfort and support during one of life’s most difficult moments.

Resting Rainbow Pet Memorial and Cremation has become a true testament to the love and devotion that pet owners have for their furry friends.

To bring their love of pets and to provide a dignified way for owners to say goodbye to their beloved pets, Julian, Joe and Paul have decided to franchise their business and in 2023 they are launching their franchise Resting Rainbow Pet Memorial and Cremation Services. The lessons they have learned

helping thousands of grieving families heal through the memorial of their deceased pet will now be available throughout the United States giving pet owning families a way to cope with their grief as well as helping entrepreneurs who want to give back to their community by launching a business that combines heart and mind.

For more information, please visit https:// peacefulpawsmemorial.com/ or call 786-673-PAWS (7297)

ABOUT THE AUTHOR

Julian Rivera is the President of Resting Rainbow Pet Memorial and Cremation. He and his husband, Joe and their 181 pound Rotwweiler, Angus, can be regularly seen in Miami making friends with everyone they meet.

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. If you are a resident of a U.S. state or a country that regulates the offer and sale of franchises, are receiving this message in one of those states or countries, or intend to operate a franchise in any of those states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/ or disclosure requirements in the applicable jurisdiction.

RESTING RAINBOW PET MEMORIAL & CREMATION HAS BECOME A TRUE TESTAMENT TO THE LOVE AND DEVOTION THAT PET OWNERS HAVE FOR THEIR FURRY FRIENDS.

Craving a professional shift? Your career and life deserve a boost. Learn how a Boost Home Healthcare franchise can elevate the next steps in your professional journey.

Support includes:

• a proven business model

• attractive territories nationwide

• data-focused marketing partnership

Why Boost Home Healthcare?

The senior care industry, a robust and competitive market, generates $300 billion dollars a year. With a proven franchise that will inspire you and fulfill your entrepreneurial spirit, this Best Life Brands company will enable you to reach your career goals.

Learn more at BoostHomeHealth.com

Digital Marketing Opportunities

Today’s Restaurant offers essential marketing options for advertisers who recognize the changing needs of buyers in today’s foodservice market.

Today’s Restaurant Digital Edition

Advertise in Today's Restaurant Digital Edition online and have your ad delivered to thousands of restaurant and foodservice buyers each month. From full page display ads to classifieds we have a size and price to fit your ad budget.

Advertising on the Today's Restaurant Website will expose your corporate or individual message to every visitor. Banner ads can be interactive animated messages. We’ll meet your ad needs and price point.

Eblast Marketing

We’ll email your ad or video to our verified database of over 15,000 restaurants in Florida, Georgia, Texas and around the country. A 10%-20% open rate can be expected with each Eblast and all Eblasts are posted on our social media sites for even more exposure.

Video Eblast

Video is hot! Show the industry what your company can provide with a Video Eblast featuring a great product or video interview. Ask to see a sample or call for pricing.

Eblast Follow-Up

A few days after your initial Eblast, reach out to your Eblast recipients with another special offer. A higher open rate of 40%-70% is often achieved with Eblast Follow-Ups.

Restaurant Leads Report

Subscribe to our Restaurant Leads Report and every month receive valuable industry sales leads on restaurant openings, restaurants under construction and under new management in an Excel spreadsheet format. Reports include the buyer’s name, phone number, zip code and email when available. Reports for Florida and Georgia are now available.

THE NAMA SHOW 2023 Breaks Ground on New Ideas, Technologies and Possibilities for Convenience Services

‘Imagination Way™’ returned for its second year, offering a new look into the future of self-service and unattended retail, setting an elevated standard for innovation in the industry.

The National Automatic Merchandising Association (NAMA) welcomed nearly 5,000 operators, suppliers and industry professionals, representing 35 countries, to The NAMA Show 2023 at Atlanta’s Georgia World

Congress Center (May 10-12). From the return of Imagination Way™, to the expo hall, education and networking events, attendees experienced a line-up of opportunities to envision the future of the consumer journey and explore the important touchpoints of

convenience along the way.

“I encourage our attendees to think about client and consumer relationships, to think about the limitless potentials of convenience, and to think about the experience that ties it all together,” said Carla Balakgie, FASAE, CAE,

president & CEO of NAMA. “Because that’s what brings us here to the NAMA Show 2023 – Clients, Consumers, Convenience, and Experience.”

The NAMA Show kicked off on Wednesday, May 10, with the general session, which included a thought-provoking panel discussion that delved into the association’s next-level advocacy agenda.

The panel—moderated by NAMA Board strategic advisor Jim Meffert and featuring Balakgie and NAMA’s incoming chair, Lance Whorton of Imperial Inc.—addressed two pivotal issues. The first was the acceptance of SNAP EBT (Supplemental Nutrition Assistance Program Electronic Benefit Transfer) in vending machines and micro markets.

Recognizing the significance of accessibility, the panel shed light on the potential benefits associated with the expansion, focusing on enhancing consumer convenience, filling a crucial food accessibility need, and the opportunity to serve a larger market.

The second issue was elimination or reduction of state sales tax in vending

THE NAMA SHOW KICKED OFF ON WEDNESDAY, MAY 10, WITH THE GENERAL SESSION, WHICH INCLUDED A THOUGHTPROVOKING PANEL DISCUSSION THAT DELVED INTO THE ASSOCIATION’S NEXT-LEVEL ADVOCACY AGENDA.

machines and micro markets, achieving parity in relation to similar industries. This endeavor aims to foster an environment conducive to business growth and creating more opportunities for operators.

Following the panel, keynote speaker, Mick Ebeling, founder and CEO of Not Impossible Labs, challenged attendees to think about embracing new ideas, overcoming the impossible

and achieving outcomes that are seemingly out of reach. He stressed to the crowd, “Everything that’s possible today was impossible at first.”

Ebeling’s keynote, and the opening session, set the tone for the event, emphasizing the profound impact of the advocacy initiatives and inspiring attendees to harness the power of innovation and look to the overall possibilities for the industry.

“At this year’s show, it was

inspiring to see our attendees get behind the same cause, advancing the industry forward,” said Kristen Griffith, Vice President of Programs & Services of NAMA. “From the general session and education tracks to the products and demonstrations on display, it all leads to one outcome: setting up convenience services for greater success now and in the future.”

Imagination Way, covering over 15,000 sq ft. of the Expo

THE NAMA SHOW 2023 OFFERED OVER 30 EDUCATION SESSIONS ACROSS FIVE TRACKS INCLUDING THE CONCEPTS AND ADJACENCIES PRESENTED IN IMAGINATION WAY.

Hall, offered visitors the chance to explore hands-on exhibits replicating visionary concepts and solutions for end-consumers and public environments. Showcasing everything from automated restaurants serving up ramen bowls to robotic self-service retail technology offering on-demand garment care, the exhibition presented an impressive showcase for attendees looking for inspiration to take back to their

own companies.

The NAMA Show 2023 offered over 30 education sessions across five tracks including the concepts and adjacencies presented in Imagination Way.

The NAMA Show 2024 will take place May 7-9, in Dallas, TX, at the Kay Bailey Hutchison Convention Center.

About the National Automatic Merchandising Association (NAMA): NAMA represents the $34.9 billion U.S. Convenience Services

Industry. By providing advocacy, education, and research, NAMA works to promote and protect the industry’s over 160,000 hardworking employees. Through traditional vending and micro markets, office coffee and pantry services, product manufacturing, and smalldrop distribution, convenience services meets the needs of over 40 million American consumers daily at work, home, school, and play. Visit NAMA on Facebook, Twitter and LinkedIn.

Retrieve Revenue with Mobile Pet Grooming

by John Pogas, Consultant, The Franchise Consulting Company

When my friend Steve wanted to leave his corporate job and become an entrepreneur, I took him through our proven process to help narrow down his options from the over 200 businesses we represent. We concluded that the pet industry would be the best fit for him and his family but a retail operation was a bit out of his budget range. At that point I recommended mobile pet grooming as an option. Owning a mobile pet grooming franchise can be a rewarding and profitable business venture. With the increasing demand for pet grooming services, mobile grooming has become a

popular option for pet owners who prefer the convenience and personalized attention that it offers. Here are some of the benefits of owning a mobile pet grooming franchise.

FLEXIBILITY

As a mobile pet grooming franchise owner, you have the flexibility to set your own schedule and work from home. You can choose to work full-time or part-time, and you have the freedom to customize your services based on the needs of your clients. This flexibility can be particularly appealing for pet owners who have busy schedules or prefer to have their pets groomed at home.

LOW OVERHEAD COSTS

Compared to traditional brickand-mortar pet grooming businesses, mobile pet grooming franchises have lower overhead costs. You do not need to rent a commercial space, pay for utilities, or maintain a storefront. This means that you can focus on providing high-quality grooming services without worrying about the costs of running a physical business.

INCREASED DEMAND

Pet grooming services are in high demand, and the trend is only expected to grow in the coming years. As a mobile pet grooming franchise owner,

you have access to a growing customer base that values convenience and personalized attention. You can offer a variety of services, such as bathing, trimming, and nail clipping, to cater to the unique needs of each pet and their owner.

TRAINING AND SUPPORT

When you invest in a mobile pet grooming franchise, you receive training and support from the franchisor. This can include business training, marketing support, and ongoing education on the latest grooming techniques and industry trends. This support can help you build a successful and sustainable business, even if you have no prior experience in the pet grooming industry.

In conclusion, owning a mobile pet grooming franchise can be a great opportunity for those who are passionate about animals and entrepreneurship. With its flexibility, low overhead costs, increased demand, and training and support, a mobile pet grooming franchise can be a rewarding and profitable business venture.

As for Steve? He and his family recently launched a Woofies franchise and are already seeing rapid growth. Feel free to contact me if you would like to learn more about Steve’s journey into entrepreneurship.

ABOUT THE AUTHOR

John Pogas is a franchise consultant with over ten years of experience in franchising -both on the franchisor side and as a franchisee. He is a frequent contributor to The Franchise Journal and is the pet parent of Minnie - his beloved Golden Retriever. Contact John at jpogas@ thefranchiseconsultingcompany.com..

grow a healthy business

Saladworks is the original create-your-own, fast-casual salad franchise.

Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

grow a healthy business

Simple – Our concept is asset-light, equipment-light and easy to operate. No fryers and no hood means less expensive buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around. Saladworks is turn-key.

Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

Accessible – The fast-casual landscape is overbuilt and cluttered with create-your-own burger, sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for healthy concepts like ours. We have the market, venue, format and footprint you want. Saladworks is available.

Simple – Our concept is asset-light, equipment-light and easy to operate. No fryers and no hood means less expensive buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around. Saladworks is turn-key.

Accessible – The fast-casual landscape is overbuilt and cluttered with create-your-own burger, sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for healthy concepts like ours. We have the market, venue, format and footprint you want. Saladworks is available.

Saladworks is the original create-your-own, fast-casual salad franchise. saladworksfranchising.com

$1,227,858 median net sales for top quartile*

saladworksfranchising.com

grow a healthy business

Saladworks is the original create-your-own, fast-casual salad franchise.

Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home.

fransales@saladworks.com

Simple to operate. No fryers and no hood means less expensive buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around.

Accessible cluttered with create-your-own burger, sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for healthy concepts like ours. We have the market, venue, format and footprint you want.

saladworksfranchising.com

$1,227,858 median

fransales@saladworks.com

$1,227,858 median net sales for top quartile*

people who love them.

• Low cost & highly profitable

• SMALL RETAIL FOOTPRINT

• MINIMAL STAFFING

• FUN, POSITIVE, WILDLY POPULAR

• NO PET EXPERIENCE NEEDED

Unlock Franchise Success in 2023 with US India Chamber of Commerce

by Seema Govil, Consultant, The

Company

US INDIA CHAMBER OF COMMERCE hosted an enlightening and captivating seminar and panel on franchising. Kapil Manocha, President of the India Franchise Council, led

a compelling workshop on "Trending Franchise Trends," exploring the powerful connection between South Asians and franchising. Meanwhile, Seema Govil, VP of India Franchise

Council, moderated a panel discussion featuring top-notch franchisees and franchisors, including Sanjeev Khanna of Massage Envy and Subway, Ruchika Nagrath of Supercuts and Smart Styles Salons, and

Franchise Consulting

Ananda Kumar of McDonald's. In addition, visionary franchisors Elad Inbar, CEO of Robot Labs, and Maya Ratcliff, CEO of Hawaii Fluid Arts, shared their experiences and insights on the challenges of converting a business to franchising and becoming a franchisor. They also discussed common misconceptions about the franchising model and what they look for in franchisees.

"Franchising can be a great way for small business owners to take their operations to the next level," said Govil. "At this

workshop, we could help our attendees understand what it takes to become a franchisee or own a successful franchise."

Kapil echoed that sentiment in his statement: "I'm excited about this workshop because it allows aspiring entrepreneurs to learn about franchising from my perspective as an owner," he said. "Having gone through the process multiple times myself, I look forward to sharing my knowledge with those in attendance."

The panelists' inspiring stories and insights were well-

received by the audience of almost 70 people, who found the talk and panel to be very insightful and inspiring. It's great to see such a successful and engaging event bringing together franchisors and franchisees to share their experiences and knowledge with others. Together they discussed trends in the industry while addressing common misconceptions associated with becoming a successful franchisee or franchisor.

Mr. Kamal Phulani added: This event was just one way we strive to bring our members together so that they can learn from each other's experiences while gaining valuable insight into how franchising can benefit their businesses in the future."

At USICC Dallas, we are committed to providing our members with educational opportunities that will help them succeed in their entrepreneurial endeavors," said Mr. Phulani" We look forward to hosting more events like this one in the future."

Event attendees were highly engaged throughout the workshop- and the success panel, walking away feeling incredibly inspired about opportunities within business ownership through franchises!

ABOUT THE AUTHOR

Seema Govil has extensive business and media experience, as a consultant for Franchise Consulting Company, co-chair at India Franchise Council, and Founder & CEO of Cosmo City Media. Seema is also a journalist with TV Asia and hosts a podcast - Fablife360. Contact Seema at Seema@ thefranchiseconsultingcompany. com.

Our Panelists: Maya Ratcliff, Seema Govil, Ruchika Nagrath, Kapil Manocha, Sanjeev Khanna, Elad INBAR, Ananda Kumar

Health and fitness is not our background but the AKT Franchise Opportunity essentially allowed us to be business owners and the day to day operational training and support needed.

We’re just set up for success with Xponential and that’s really what sets Xponential apart and why we weren’t afraid to get into an industry that we had never been in before.”

Michelle Tomko AKT President

1st Year at

Years

Xponential

- Krystle and Bryan Crowe, Multi Unit Franchise Owners, Denver, CO

WHERE CARDIO MEETS RESISTANCE.

Founded in 2013, AKT is a full-body workout that combines cardio dance intervals with strength and toning, which are effective and accessible for all fitness levels. AKT is fueled by positivity and the belief that movement has a powerful, lasting impact. With four signature class formats including dancebased, cardio and strength circuits, strength training intervals and toning.

Executive model/semi-absentee - scalable

High Value Proposition, Reasonable price point

No national franchise competitor

Membership based - EFT reoccurring revenue

Straight forward business model - manager operated, minimal staff

Offering 4 class types for an effective and efficient workout

New class content curated every 3 weeks

Studios range from 1,800 - 2,200 Sq. Ft.

Max class size is 30 bands

salesinfo@xponential.com

theakt.com

Some Thoughts on Veterans and Pet Franchise Ownership

by Steve Taylor, Consultant, The Franchise Consulting Company

Hello,

I’m Steve Taylor, a veteran of the US Navy and in this article, I’m going to share my thoughts on why military veterans make excellent pet franchise owners.

First and foremost, military veterans possess a unique set of skills and qualities that are invaluable in the world of pet franchise ownership. Through their time in the military, veterans have gained experience in leadership, discipline, and decisionmaking under pressure. These are all critical skills that are essential to running any successful franchise, as they allow individuals to make informed and timely decisions while leading a team of employees.

In addition to these core skills, military veterans have also been trained to work well in high-stress environments –great experience to have if you choose to create a business revolving around passionate pet owners. The military is an environment where individuals must be able to think clearly and act decisively, even in the face of danger or uncertainty

(or a screaming pet owner unhappy with how “Fluffy’s” nails were painted the wrong shade of purple!). This type of training is incredibly beneficial for pet franchise owners, as they must be able to handle challenging situations, such as unexpected emergencies or staffing issues, with confidence and grace.

Veterans also bring a level of commitment and dedication to their work that is often unmatched. Military service is often characterized by long hours, intense physical training, and a strong sense of duty. These same qualities can be applied to running a pet franchise, where long hours and hard work are often required to ensure the success of the business. Additionally, veterans are often highly motivated individuals who are passionate about making a difference, and this drive can be channeled into the success of their franchise.

Another advantage that military veterans bring to the table is their ability to work well in a team. Military service often involves working closely with others, and

this type of experience is invaluable in a franchise setting, where teamwork is critical to achieving success. Additionally, veterans are often skilled at working with people from diverse backgrounds and cultures, which can be incredibly beneficial when working with customers and employees from a variety of backgrounds.

Finally, military veterans often have a deep sense of loyalty and commitment to their communities. This same sense of dedication can be applied to the local community where their pet franchise is located. By building relationships with local customers and supporting local pet-related events and organizations, veterans can help to create a strong sense of community around their business.

Of course, running a pet franchise is not without its challenges, but military veterans are well equipped to handle these challenges headon. Through their military experience, veterans have gained the skills, qualities, and values necessary to succeed

in the world of pet franchise ownership. With their strong leadership, commitment, and dedication to serving others, veterans are an ideal fit for this type of business.

In addition to the benefits that veterans bring to the pet franchise industry, there are

also several programs and resources available to help veterans transition into the world of business ownership. For example, the U.S. Small Business Administration (SBA) offers a variety of programs and resources designed specifically for veterans who

are interested in starting or growing a business. These resources include training and counseling programs, access to capital, and mentorship opportunities.

In addition, many franchisors actively incentivize veterans to invest in their brands. This could include discounts on franchise fee’s, extended royalty “holidays” or other benefits. (These discounts are not completely altruistic –more sophisticated franchisors understand that military vets bring a host of very useful skills and experiences).

In conclusion, military veterans possess a unique set of skills and qualities that make them ideal candidates for pet franchise ownership. Through their military experience, veterans have gained valuable skills in leadership, discipline, decision-making, and working well in a team. Additionally, veterans bring a strong sense of commitment, dedication, and loyalty to their work, which can help to build strong relationships with customers and employees alike.

Please reach out if any of the above resonates with you – sometimes that first step can be the most difficult but ultimately, the most rewarding

ABOUT THE AUTHOR

Steve Taylor is a US Naval Academy graduate, Navy Vet, former franchise owner and high tech professional. He lives in Northern California with his wife and three children. Contact Steve at SteveTaylor@ TheFranchiseConsultingCompany.

Industry Leading Experts Changing Lives!

Over the next couple decades, the number of older adults is projected to increase by 69%, from 56 million to 94 million*, positioning TubToday as a great choice for business ownership. As a TubToday owner you will receive VIP training and on-boarding.

The two-week training program will provide franchisees all the necessary tools to flourish in this expanding market. Franchisees will be provided effective marketing and sales strategies as well as full-training on services, products and installation.

Recession and inflation resistant industry catering to needs not wants

Not an impulse or luxury purchase in most instances

Strategic value-added services and pricing to take competitors out of most competitive bid scenarios

A TubToday franchise owner impacts its community with home renovations that allow customers to age safely and independently in their homes. In addition, a line of 1-2 day rapid bathroom remodels focused on the bath and shower wet space.

Make Money While You Play: The Absentee Model Pet Franchise Advantage

by Greg Tuthill, Consultant, The Franchise Consulting Company

The pet franchise industry has been experiencing a significant boom over the past few years, with pet owners spending more money on their furry friends than ever before. This has created a lucrative opportunity for entrepreneurs and investors looking to get involved in the industry. One type of franchise model that has been gaining popularity is the absentee model Pet Franchise.

The absentee model franchise is a business structure in which the owner hires a manager or management team, to run the day-to-day operations of the business, allowing the owner to be hands-off and focus on other endeavors. In the Pet Franchise industry, this type of franchise model is becoming increasingly popular because it requires minimal time commitment, while still allowing investors to tap into the growing demand for pet-related products and services.

One of the primary benefits of the absentee model pet franchise is the minimal time commitment required from the owner (2 hours a month). With only a few hours of involvement each month, the owner can still generate substantial profits from the business. This can be appealing to individuals who have other business ventures, still holding jobs, or personal

pursuits they want to focus on while still owning a profitable business.

Absentee models also allow investors to own the whole market (DMA), anywhere in the continental USA, big or small. Owners do not need to live in their market. Because the franchise owner doesn't need to be involved in the day-to-day operations of the business, they can

expand their reach by opening multiple locations in various markets across the country, potentially generating even higher profits. The sky is the limit.

A pet franchise operated under the absentee model also offers investors a range of prices to choose from. You purchase where you can afford. In the traditional franchise model, the owner is required to have significant capital to invest in the business. However, with the absentee model, the owner can purchase a smaller market and still benefit from the profitability of the franchise.

Whether you own a big or small market, the model allows the owner to be completely hands-off and delegate all the dayto-day operations to the management team. This allows the owner to focus on other ventures or personal pursuits, while still benefiting from the profits generated by the business.

Overall, absentee franchises offer investors the opportunity to own a profitable business without sacrificing time or energy, making them an attractive option for investors seeking passive income opportunities.

Greg Tuthill is a Franchise Consultant with The Franchise Consulting Company and serial entrepreneur with over 25 years of experience in owning and developing multiple successful businesses. Contact Greg at GTuthill@ TheFranchiseConsultingCompany. com.

Kids Food Fight

by Rick Morgin, Consultant, The Franchise Consulting Company

kids to be successful in good nutrition.

After Melanie created the curriculum, she invited Kate to join her as a marketing and wellness consultant with the parent perspective. For the past year and a half, we have built Kids Food Fight into the premier nutrition education program for kids.

2. What is your mission with Kids Food Fight?

1. How did your company Kids Food Fight develop and when?

The rising epidemic of childhood obesity and its devastating health consequences led clinical nutritionist and fitness coach Melanie Sliwka and wellness coach Kate Loftus to create Kids Food Fight, a game to empower children to learn about nutrition while having fun.

This is especially timely, as the American Academy of Pediatrics’ newly-released and controversial guidelines for treating obese children and adolescents advise weight loss drugs for children as young as 8 and bariatric surgery for children beginning at age 12.*

Melanie first had the idea for KFF about eight years ago, after having success with her adult nutrition program, Six Weeks to Cleaner Eating. Many parents who completed that program asked her to create something for their kids. They were having a hard time convincing their kids to eat well.

The truth is, until adults change the way that they're treating nutrition in their own homes, their kids will never change. Our kids are literally the victims, if you will, of how we eat. This means if you have junk food, sugary cereal, and juice in your home, then your child is going to eat it. The parents need to do the work first or alongside their

Our mission is to educate and empower kids to make their own healthier food choices every day. Via daily food dares, weekly food experiments, recipe contests, and plenty of camaraderie’s, Kids Food Fight delivers simple daily nutritional takeaways for children and parents.

When so many food options are available in all corners of the world, and childhood obesity is at an all-time high, we help children understand food choices and make one great choice at a time.

3. When kids sign up, how do you engage them and keep them interested? What are and what are the age ranges of our typical students?

The real magic is here. Our Kids Food Fight challenge

is a 28-day game. Kids can earn 2 to 5 points each day by completing small Daily Mission tasks like eating a fruit or vegetable or playing with a ball outside for 20 minutes. We have recipe contests, food experiments, and an Unusual Produce BINGO card.

As the Daily Missions are revealed, players follow along our comic story of two kids, Giro and Fendi, as they go through their days fending off junky Immobilizers like DoughNOT and Pizzilla.

Fortunately, our Healthy Heroes swoop in and help Giro and Fendi make smarter choices. We call them Immobilizers because that’s what these foods do. We all

know these foods are bad for us, but for children, we don't want to put that label on them.

Right now, the game is delivered via one short live weekly zoom call, PDFs (gameboard and scorecards), and our private social network where players share photos and support each other. There are 100 points possible. Kids who earn 86 or more points get a spot in our Hero Hall of Fame.

We're excited to develop the game into an app, and presently we're seeking funding. We are also looking for ideas and donations of enticing awards that we can offer to really get kids excited to earn those 86

points to get into the Hero Hall of Fame.

Presently, the age range for our players is approximately 5 to 13 years old, and the kids in the KFF comic are in about 5th grade. We look forward to further developing our comic and curriculum to appeal to middle schoolers, high schoolers, and even college freshmen, to continue

their nutrition knowledge and empowerment.

4. How long is the curriculum and what is the cost to be a member?

The curriculum is 28 days. We run group games four times a year and privately. We offer it through private schools and afterschool programs. A few teachers have taken it into the classroom. We aren’t operating in public schools at this time, but we would love to get in there.

The cost is $69 to join one 28-day game, or $150 for 3 games in a year. And we do

offer scholarships. If any kid wants to play and they can't afford it, we will scholarship them in. We want every kid who wants to play Kids Food Fight to play!

5. So what other aspects of healthy nutrition do we teach?

Along with the macronutrients and how sugar affects the body, we also teach portion sizes and why it's important to eat them together. We teach them a little bit about food advertising and how to read food labels. We encourage movement and really want

the kids to get outside and get away from the computer and the devices.

Kids are aware of their own bodies. Returning to school after the pandemic, they are aware if they are bigger than they used to be. Facing their peers was very uncomfortable for many. That’s another reason why this work is so important.

We look forward to following our comic story kids as they go through junior high school and… puberty! How do different foods affect you when you're going through puberty and how does that make you feel? So really connecting the dots for the kids about how whatever they eat translates into how they're feeling about themselves, and how they will physically feel later. Our comic kids will go through high school and even into college; there's still that freshman 15 (that’s the average weight gain in pounds for new college students).

6. Do we ever see our curriculum being implemented in cities and towns across the country?

Absolutely! It already has been. We have families from every time zone except for Hawaii and Alaska who have played our game. We look forward to implementing it worldwide via our game as an app. The program is so simple and easily translated into multiple languages. We already have plans for Spanish, Mandarin, and German and interest from six countries around the world.

7. Have we thought of developing Kids Food Fight into a franchise?

Surely. We are excited to train people to be facilitators so they can run their own games and use our curriculum. You do not have to be a nutritionist to be a Kids Food Fight facilitator. We are developing an easy facilitator training program. After that, you will have access to our curriculum and game platforms and be able to run your own games whenever and wherever you like. Consider your baseball teams, your soccer teams, your Girl and Boy Scout troops, your dance and gymnastics studios. If you know a group of kids and you care about their health and wellness, then we invite you to become a Kids Food Fight facilitator and potentially a franchise owner in the future.

Melanie and Kate would like to thank Rick Morgin for the opportunity to share our mission with this successful audience. Rick, we are grateful for your guidance as we look into franchising in the future.

8. How can people reach out to us to learn more?

Visit our website, www. kidsfoodfight.com, or email us directly at info@kidsfoodfight. com. On June 25 th, we will offer a FREE 7-day KFF, and our next official 28-day game starts on July 9th. We welcome potential business partners, too.

Regarding the Six Weeks to Cleaner Eating adult program, learn more at www.medmel. com.

ADDITIONAL INFORMATION

The rising epidemic of childhood obesity and its devastating health consequences led clinical nutritionist and fitness coach Melanie Sliwka and wellness coach Kate Loftus to create Kids Food Fight, a game to empower children to learn about nutrition while having fun.

ABOUT THE AUTHOR

Rick Morgin is a Consultant with The Franchise Consulting Company and alumnus of Santa Clara University. We assist clients with the educational process of researching and selecting available franchise businesses that best suit desired lifestyles and financial goals. The research, qualification, and application service we provide is free; our fees are paid by the Franchise company when a client opens their business. Contact Rick at rick@ thefranchiseconsultingcompany. com.

*https://publications.aap.org/pediatrics/article/151/2/e2022060640/190443/Clinical-Practice-Guideline-for-the-Evaluationand?autologincheck=redirected

*https://www.npr.org/2023/02/15/1155521908/eating-disorder-obesity-guidance-risk-weight-loss

“

We say party on the bike, but that’s exactly what this is. Riders are getting an amazing workout and they’re having fun at the same time…and it is the community that we create within our studio. We really prioritize that with our members and with any prospective members that walk through our doors. So the workout, the ride, the community, all of that is CycleBar and it’s what sets us apart from the competition.”

- April Amory, Multi-Unit & Multi-Brand Franchise Owner, Virginia

Trevor Lucas CycleBar President

5 Years at Xponential

10 Years Industry

THE OPPORTUNITY

ROCK YOUR RIDE

Founded in 2004 and franchising since 2014, CycleBar is the largest indoor cycling brand by number of studios and offers a variety of low-impact, high-intensity indoor cycling workouts, which are inclusive of all fitness levels. CycleBar offers an immersive, multi-sensory experience in state-of-the-art “CycleTheaters,” led by specially trained instructors, enhanced with high-energy “CycleBeats” playlists and tracked using rider-specific “CycleStat” performance metrics.

Inclusive of all fitness levels

Executive model/semi-absentee - scalable

High Value Proposition, Reasonable price point

THE MODEL

Membership based - EFT reoccurring revenue

Straight forward business model - manager operated, minimal staff

Proprietary training programs, wide array of classes

THE MONEY

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CONTACT INFO

The Popularity of Pet Friendly Flooring

is Driving Franchise Sales For Number One Flooring Mobile Showroom

FLOOR COVERINGS INTERNATIONAL

by Rhonda Sanderson, CEO, Sanderson & Associates

company’s franchisees arrive to homes with professional Design Associates who are instrumental in the success and presentation to customer process. These are knowledgeable professionals who bring product and design leadership to consumers when considering their flooring needs, style, and budget.

According to Floor Coverings

International President and CEO Tom Wood, “we have grown to more than 250 franchises plus we are onboarding many more in 2023. This is due in large part to our excellent development team and modern technologies that identify the right candidates

for our concept. In addition, new franchisees have taken particular notice of the convenience of our mobile business, especially postpandemic when customers wanted their homes to be beautified with as little personal interaction to get that job done.”

The Norcross, Georgia based

Floor Coverings International’s products include carpet, hardwood, laminates, luxury vinyl, ceramic tile, and area rugs. Professional installation services are also provided, creating a complete turn-key solution for the homeowner. “Our most popular floors now are kid and pet friendly. Many homeowners are replacing their current floors with these easy to maintain, scratchresistant floors,” said Wood.

Here are examples of those:

1. Luxury Vinyl Plank/tile in many different formats with “click-float” installation, waterproof construction and 25 Year - Lifetime waterproof

warranties. The products are extremely realistic and replicate hardwood flooring and tile. Almost all the vinyl products on our website have these features.

2. Laminate Flooring- several new laminate introductions now feature “water-resistant” (read pet) or “waterproof” core technology like Shaw Repel that is in our new Cascade Peak Collection. Laminate is extremely dent and scratch resistant an impervious to household stains and pet scratches.

3. Pet Friendly Carpetmany carpets today feature innovative technologies that protect the actual carpet fiber from absorbing moisture and pet stains and special secondary backing on the carpet that prevents stains from transferring to the padding and subfloor- makes for much more efficient cleaning and prevents lasting odors.

Here are some tips for caring for all kinds of “’pet-friendly’ flooring:

• Standing water is hardwood floors worst enemy. Make sure to lay a mat under your pets’ water bowl and clean up

any messes as quickly as possible.

• When it comes to marking, usually your pet (dogs mostly) like to mark the same spot repeatedly. Clean the area up with water and vinegar to cut the smell so your dog won’t go back due to scent. Do not use ammonia because dog urine contains ammonia and that will just attract them more.

• A good tip is to have diapers handy to soak up the urine. If you don’t have any diapers on hand a sponge or paper towel will do. Never wipe, just pat the area until most of the liquid is absorbed.

• Avoid putting heat on the stain; heat will cause it to bind with the fibers.

• Cleaning urine from carpeting is almost the same process. Do it quickly and don’t let it sit too long. Use 50% vinegar and 50% water and spray the area. Soak up with a paper towel or rag to absorb the stain and dry the area. This method can also be used for a stain that has dried.

• If the stain does not come up completely and leaves an odor, cover the stain with baking soda and let it sit over-night, then vacuum the area the next day. This

ABOUT THE AUTHOR

should take out the odor completely and dissipate whatever is left of the stain.

• Claws are common enemies to soft wood. If you have a pet go with a harder wood flooring such as Brazilian Teak, Walnut, Acacia, or Hickory. The hardwood should be at least ¾ “thick to provide and protect floors from pet scratches.

• Laminate flooring is also a wonderful choice for pets. Most laminate flooring is scratch resistant.

• Tile floor is the most pet friendly. Now, there is tile available that looks like hardwood so you get the best of both worlds! Make sure to seal the grout of the tile floor because marking will seep in and cause discoloration.

For franchise information, please visit www.flooringfranchise.com and to find your closest location go to www. floorcoveringsinternational. com.

Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

Furry Land—A 100% Passive Franchise Opportunity for Aspiring Entrepreneurs

by Michael Stravinakis, Consultant,

Many people dream of quitting their jobs and starting their own business, but often find themselves hesitating due to the fear of failure or the lack of time and resources required to get started. However, what if you could own a successful business without having to actively manage it or even be present on the premises? This is exactly what Furry Land offers - a 100% passive franchise opportunity that has already proven to be a profitable venture for its current owners. In this blog post, we will dive into the details of Furry Land and why it is a great option for entrepreneurs who want to build a successful business without sacrificing their lifestyle.

So, what exactly is Furry Land? Furry Land is a boutique pet hotel that offers a unique experience for dogs and cats, providing a home away from home for them while their owners are away. The facilities

The Franchise Consulting Company

are designed to provide the animals with a comfortable, safe, and stimulating environment, allowing them to relax and enjoy their stay. Furry Land offers a range of services, including daycare, grooming, and overnight stays, and is run by a team of trained and passionate professionals who are dedicated to providing the best care for the pets.

Now, while running a pet hotel may sound like a lot of work, Furry Land is a 100% passive franchise opportunity. This means that the owners of the franchise do not actively manage the business, but rather oversee it from a distance. The franchise is perfect for people who want to own a business but do not want to work in it fulltime. The owners will have a support team working with them and will receive all the training and resources they need to successfully run their franchises.

Just ask one of Furry Land’s newest franchisee David Dessner. David is in the banking industry and he and his partner were looking for passive, residual and legacy income streams. David and his partner fell in love with the brand, the passive operation and the CEO of the company. Another beautiful aspect, because of

the passive operation model you do not have to reside in the area where you purchase the franchise. David and his business partner live in South Carolina but purchased the Philadelphia, Pa market.

David’s comments on why he chose the Furry Land Franchise:

“My business partner Todd and I are excited to start the journey with FurryLand. The managed services platform suits our needs and we feel that the mobile pet grooming business has the potential to do well. The convenience factor coupled with great service and solid corporate backing should create a recipe for success” — David Dessner Furryland Philadelphia Franchisee.

The initial investment for Furry Land is very reasonable compared to other franchise opportunities, starting at just $173,000. In addition, the business model has already proven to be successful, with the first Furry Land franchise in Houston, Texas generating $750,000 in revenue in its first year. The market for pet services is growing rapidly, and with the increase in pet ownership in the United States, the demand for pet hotels like Furry Land is only

going to increase.

One of the best things about the Furry Land franchise is the flexibility it offers. Owners can work from anywhere, as long as they have an internet connection. All communication with customers, booking, and payments can be done online, making it easy for owners to manage their businesses remotely. Moreover, the franchise does not require any prior experience in the pet industry, but rather a desire to succeed and a willingness to learn.

Furry Land offers a unique and exciting business opportunity that is perfect for those who want to own a successful business without sacrificing their lifestyle. With a proven business model and a growing market, Furry Land is a franchise that has the potential to generate significant revenue for its owners. With a low initial investment, flexibility, and a support team, Furry Land is an excellent investment for any entrepreneur looking to start their own business. It is the perfect time to get on board with the pet industry and join the successful franchisees of Furry Land.

ABOUT THE AUTHOR

For more information on the Furry Land and other Passive Franchise Opportunities, please contact Michael Stavrinakis at mstav@ thefranchiseconsultingcompany.com or 843-779-2242.

FURRY LAND IS A BOUTIQUE PET HOTEL THAT OFFERS A UNIQUE EXPERIENCE FOR DOGS AND CATS, PROVIDING A HOME AWAY FROM HOME FOR THEM WHILE THEIR OWNERS ARE AWAY.

As an entrepreneur and as a mom, I’m proud of being able to show my children what a female-run business looks like and also how you can succeed in different avenues of life.”

- Liz Roberts, Area Developer/Multi-Unit Owner, MA & CT

LIFT.

BURN.

Founded in 2001, Pure Barre is the largest barre brand by number of studios, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Pure Barre has four signature class formats including introductory, classic barre, interval training and resistance training. Its high quality instructors receive specialized multi-tiered training allowing for class format and choreography to be refreshed on a quarterly basis.

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Interview with Lightbridge Academy, Chief Executive Officer Gigi Schweikert

by Sue McCue, Content Manager, Lightbridge Academy

This year Lightbridge Academy celebrated 25 years as Innovators in Educational Child Care®. As Chief Executive Officer of Lightbridge Academy®, Gigi Schweikert is responsible for overseeing the strategic direction for the company, managing the vision, brand and business strategies, while also driving growth and profitability for the franchise system and the corporation.

Schweikert began her career with Lightbridge Academy over a decade ago working alongside founder, Guy Falzarano to build a highquality educational child care program and franchise system. In 2021, Schweikert was promoted from President to Chief Executive Officer. Under her leadership, Lightbridge Academy has grown to more than 68 schools in 10 states.

WHY IS CHILD CARE A HOT FRANCHISE CATEGORY?

The pandemic highlighted just how critical child care is for

economic development. It is a “need” throughout the United States and a meaningful industry that supports and sustains the country’s workforce.

According to a recent article published in The Wall Street Journal, American women are returning to the workforce, helping to fuel economic growth amidst high inflation and rising interest rates. As we have moved back toward “normalcy,” interest in child care franchising is at an alltime high. The children’s services industry continues to grow at a tremendous pace and according to a recent study published by Grand View Research revealed: projected to become a $73.8 billion dollar category by 2027.

Lightbridge Academy was recently rated by the FRANdata Fund™ Score as being in a Low Default Risk category. This distinguished category rating provides access to the best credit terms available and fixed rate financing with low equity

payments. It is a statement about the strength and resilience of both the child care category and the brand.

WHAT DIFFERENTIATES LIGHTBRIDGE ACADEMY FROM OTHER CHILD CARE BRANDS

Our core values and Circle of Care philosophy create a supportive culture that empowers all those in our franchise family to work together to create a one-of-akind educational experience for the children we care for and the families who cherish them.

No one meets the needs of the working parent better than Lightbridge Academy. It takes flexibility to meet the needs of the changing modern American family and we have proven to be organizationally nimble. We go beyond traditional educational child care, with a forwardthinking approach offering real time technology that keeps parents connected to their children, with the highest

levels of security with silent alarms and facial recognition, and enhanced health and safety with air purification and filtration systems.

Importantly, our proprietary Seedlings Early Childhood Education Curriculum meets the standard of accreditation for the Association for Early Learning Leaders and National Accreditation Commission for Early Care and Education Programs. It is designed to provide a high-quality educational program focused on the development of the whole child.

WHY DO OVER 60% OF YOUR FRANCHISES OWN MULTIPLE UNITS?

While many franchisees begin with a single unit, I am proud

to say that their experience with the brand, the value they receive from their own success, and the ability to make a difference are key factors in the decision to expand. Also, franchisees recently experienced first-hand how economically resilient the industry really was.

The Lightbridge Academy franchise model is designed to provide predictable revenue, generate high customer and staff loyalty, and leverage white space in the educational child care market through innovation. It appeals to entrepreneurs who relish the opportunity to shake up an industry while protecting their investment. Lightbridge

Academy provides the critical support they need to succeed — utilizing the latest technology, research, intensive training, business coaching, and best-in-class educational programming and child development models.

On an individual level, franchisees enjoy a better quality of work/life balance. They love knowing that they can make a difference in the world while also creating a legacy for their own family.

StretchLab is a brand I’m proud to be a part of. Opening three existing locations, with an additional three opening in the future with the support from Xponential and the StretchLab team has been a truly rewarding and worthwhile investment. Our members love the services and StretchLab is complementary to all workouts and walks of life.”

- Terry Rackley, Multi-Unit Franchise Owner, TX

Verdine Baker StretchLab President

6 Years at Xponential

LIVE LONG.

Founded in 2015, StretchLab is a leading assisted stretching brand that was created to help people through customized flexibility services. It offers one-on-one stretching sessions to customers across a broad range of age and fitness levels, utilizing TRX MAPS 3D body scanning technology, which tracks mobility, muscle activation, posture, and body symmetry to create individually tailored and more targeted stretching programs for clients to achieve their wellness goals. StretchLab’s advanced “flexologist” instructors receive extensive training, including both classroom and on-the-job trainings programs.

THE OPPORTUNITY

Executive model/semi-absentee - scalable

High Value Proposition, Reasonable price point

Attractive consumer-oriented concept

Complementary to any boutique fitness or wellness services

Proprietary Flexologist® Training Program

THE MODEL

Membership based - EFT reoccurring revenue

Straight forward business model - manager operated, minimal staff

Minimal buildout/Fast opening

Studios range from 1,100 - 1,400 Sq. Ft.

Max size is 10 benches

THE MONEY

Item 7 Range | $162,575 - $333,875*

CONTACT INFO

salesinfo@xponential.com

stretchlab.com

How Multi-Brand Franchises Can Win in Tough Times

by Tim Arpin, Vice President of Franchise Development, Service Master Brands

to take a longer-term view of business growth are all benefits that come with a multi-brand organization. If you’re a franchisor with less than 200 units, you can get in hot water pretty quickly, and the first thing to suffer is often franchisee support.

Financial stability leads to a steadier hand, which instills confidence in franchisees.

PROTECTING BRAND IDENTITY WHILE SHARING SERVICES

THE BALANCE BETWEEN BRAND IDENTITIES AND EFFICIENCY SYNERGIES

Small business is what the American dream was founded upon, and it continues to be an important part of our economy. With larger entities dominating some industries, it can seem impossible to start certain kinds of businesses; how would you ever compete with these corporate giants? That’s where franchising can play an increasingly important role in business ownership, even in a fluctuating economy.

ServiceMaster® Brands is a multi-brand franchise organization. Instead of attracting brands to remove

them from the marketplace, we attract brands to retain and grow their position in the marketplace with thousands of entrepreneurs at the helm of each individual franchise. When multi-brand franchising is done well, it provides an entrepreneurial opportunity while having the support of a 1,000-pound gorilla at your back.

Franchise organizations with multiple brands have a unique influence, which is critical in a challenging economic situation.

Leveraging marketing buying power, investing in efficient operating systems, and having the financial stability

Shared services is a bit of a mythical animal when it comes to multi-brand franchises because we are maintaining brand identity as opposed to wiping it out and rebranding it as part of the conglomerate. Our goal is to choose brands that push each other to do better while remaining dedicated to the individual identity of each franchise.

For example, one of our brands – TWO MEN AND A TRUCK® – was able to benefit from our shared resources in IT and accounting, which helped streamline their backoffice operations. In return, it had one of the best support

models we had ever seen in managing relationships with franchisees. We were able to leverage those learnings across our other seven brands, increasing the support system for franchisees, and, in turn, creating a better customer experience.

FINANCIAL STABILITY DURING UNCERTAIN ECONOMIES

Franchisees with access to capital will grow; those without access to capital will not grow as quickly.

The ability of current and potential franchisees to access capital is critical in business. Higher interest rates make it more expensive to borrow money, and that can make franchisees hesitant about their investment. Our brands have great relationships with lenders who know our business and who can be partners in fluctuating times. That stability helps take some of the heartburn out of loans

for franchisees.

We are fortunate that ServiceMaster® Brands stands a little outside of the trend in economic turbulence.

ServiceMaster Restore® is a disaster mitigation service, and disasters happen regardless of economic conditions.

Merry Maids® serves nearly 80,000 homes each year, yet holds 4% of the market share because it is highly stratified. We can still gain market share when the economy is in flux. We use this time to double down on marketing and elevate the customer experience so that when we come out on the back end of the turbulence, we have a bigger slice of the pie.

With steady financials, we can invest during uncertain times and use it to grow.

EMPLOYMENT: THE OUTLIER

Historically when there’s an economic downturn, there’s also high unemployment. Today, unemployment is the lowest it has been in 50 years, so access to employees remains a challenge. This is a prevalent issue for our franchisees, so we invest in recruitment and retention techniques to support franchisees in building an effective strategy.

Culture plays a big role for all our brands, and the franchisees who are really great with creating a positive culture typically have lower attrition. Attraction to our brands has far less to do with

compensation and far more to do with presenting the right cultural aspect so we spend a lot of time enabling franchisee success in those areas.

FINAL THOUGHTS

When there is uncertainty, providing a human connection is more meaningful in every aspect, as a culture, as a business, and as a community. I have been part of franchising during several economic fluctuations, and I can tell you unequivocally the brands that doubled down on customer experience, who appreciated their relationships with customers – what they want and what they’re going through – those are the brands that win.

ABOUT THE AUTHOR

Tim Arpin is the Vice President of Franchise Development for Service Master Brands. Prior to this role, he has led development efforts for Restaurant Brands International, Scooter's Coffee, and the Self Esteem Brands portfolio of brands..

The Lash Lounge is a fabulous business model with strong unit economics. By selling lash extensions, franchisees not only make money, they also foster a culture of growth and engagement for their stylists and empower guests to face the world with confidence

FRANCHISE IS INNOVATIVELY DESIGNED TO CREATE TRANS-FORMATIVE

+ Lash artist acquisition and development

+ Innovative training centers (Ann Arbor and Dallas)

+ Proprietary lead management software

+ Lash Dash business intelligence system

WORTH $600,000 LIQUID CASH $200,000 INITIAL INVESTMENT $275,621 - $631,524

Did

You

Know?

72% of people say they wouldn't alter their pet spending regardless of their current financial situation.

Now is the time to get in on a $103B industry!

Pet Boarding

and loving environment for guests and their pets, by ensuring the highest trained crew members, the best facilities, and the latest in pet care techniques and products.

The Ark was created to provide a safe,

Opportunities of Owning a Pet Franchise in 2023

by Kyle Heck, Consultant, The Franchise Consulting Company

Pets have become cherished members of households across the United States, providing companionship, love, and joy to millions of families. Since 2020, the pet industry has witnessed a significant surge in pet ownership, with more people seeking the emotional support and comfort that pets bring. This growth has opened up numerous opportunities for entrepreneurs interested in the pet franchise industry. In this article, we will explore the advantages of owning a pet franchise in the United States, considering the recent rise in pet ownership and the diverse landscape of the pet industry.

CURRENT STATE OF THE PET FRANCHISE INDUSTRY

The pet franchise industry in the United States is diverse and vibrant, catering to various pet-related needs. From pet supply stores and grooming salons to pet training centers and veterinary clinics, there are numerous types of pet franchises available. The market is dominated by established brands that have built strong customer bases and brand recognition. Additionally, emerging petfocused industries, such as pet daycare centers, petfriendly travel services, and personalized pet products,

offer exciting opportunities for aspiring entrepreneurs.

MARKET ANALYSIS OF PET OWNERSHIP

Pet ownership has experienced significant growth across the United States. In recent years, pet ownership has seen a remarkable increase, with a large percentage of households now including at least one pet. This rise can be attributed to several factors, including the growing awareness of the positive impact pets have on mental health, the desire for companionship, and the changing lifestyles of individuals and families.

Demographic trends also play a role in the increased pet ownership. Millennials, in particular, have shown a strong inclination towards pet ownership, considering pets as part of their families and providing them with the best care possible, so much so that many employers are offering pet insurance as a benefit. Additionally, the aging population seeks the companionship and emotional support that pets provide, leading to a higher adoption rate among older adults.

ADVANTAGES OF OWNING A PET FRANCHISE

Owning a pet franchise in the United States offers numerous advantages for entrepreneurs. Firstly, the demand for petrelated products and services remains consistently high, ensuring a steady customer base and revenue stream. Pet owners are often willing to invest in high-quality products, grooming services, training, and healthcare for their beloved pets. This presents a lucrative opportunity for pet franchise owners.

Secondly, established pet franchise brands enjoy strong brand recognition and customer loyalty. This translates into an existing customer base, making it easier for franchisees to attract and retain customers. Franchisors provide comprehensive support and training, equipping franchisees with the necessary tools and knowledge to succeed in the industry.

NOTABLE PET FRANCHISE BRANDS

The United States is home to several notable pet franchise brands that have achieved significant success in the industry. Some well-known pet franchises include:

1. PetSmart: A leading pet supply and services retailer offering a wide range of products, grooming, training, and veterinary services.

2. Dogtopia: A dog daycare and boarding franchise providing a safe and fun environment for dogs to socialize and receive personalized care.

3. Doggie World Resorts and Theme Parks: A dog boarding and daycare franchise that focuses on providing a premier experience for dogs and their owners, including playtime, training, and overnight stays.

4. Zoomin Groomin: A mobile pet grooming franchise that brings professional grooming services directly to customers' homes, providing convenience and personalized care.

EMERGING TRENDS AND OPPORTUNITIES IN THE PET INDUSTRY

The pet industry is constantly evolving, driven by changing consumer preferences and technological advancements. Entrepreneurs in the pet franchise sector can take advantage of emerging trends and seize new opportunities. Some notable trends include:

1. Health and Wellness: As pet owners prioritize the wellbeing of their furry friends, there is a growing demand for holistic and natural pet

products, specialized diets, and wellness services such as pet spas and fitness centers.

2. Technology Integration: The integration of technology has revolutionized the pet industry. Innovative products such as smart pet feeders, GPS trackers, and pet health monitors offer convenience and peace of mind for pet owners. Franchisees can explore opportunities in the technology-driven pet product and service sectors.

3. Niche Markets: Pet owners increasingly seek specialized services tailored to their pets' unique needs. This includes niche markets such as luxury pet accommodations, pet photography studios, and customized pet accessories. Franchisees can tap into these specialized markets to cater to specific customer preferences.

CONSIDERATIONS BEFORE INVESTING IN A PET FRANCHISE

Before investing in a pet franchise, potential franchisees should carefully consider several factors. These include the initial investment and ongoing costs, franchise agreements, royalty fees, and the level of competition in their target market. It is crucial to conduct thorough market research, assess the local demand, and develop effective strategies for differentiation and customer acquisition.

ABOUT THE AUTHOR

Kyle Heck is a franchise consultant based in Central Florida. He is the proud dad of 3 children and 2 playful dogs. Contact Kyle at kyle@ thefranchiseconsultingcompany.com.

Investing in a concept that wasn’t just proven in my local community but also nationwide was a big thing...and seeing that the formula they had for the business really worked across the board.”

- Keely Watson, Club Pilates Area Developer

Mike Gray Club Pilates President

7

Years at Xponential

Years Industry Experience

Founded in 2007, Club Pilates is the largest Pilates brand globally, offering low-impact, full-body Reformer-based workouts designed with the vision of making Pilates more accessible, approachable and welcoming to everyone. Pure to Joseph Pilates’ original Reformer-based Contrology Method, but modernized with group practice and expanded stateof-the-art equipment, Club Pilates offers high-quality, life-changing training for all fitness levels.

THE MODEL

OF NEW YORK: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

MN

7774.

with all applicable legal requirements in your jurisdiction. Please consult with your franchise seller/broker at Xponential Fitness for an updated list of jurisdictions where franchises can be sold.

Unleash Success: 7 Direct Mail Campaign Ideas for Pet Franchise Businesses

by Sarah Hodges, Director of Client Services, The Mailworks

It’s no secret that the pet industry is one of the most fruitful industries out there. According to the 2021-2022 National Pet Owners Survey, the average pet owner spends about 2,000 dollars on their pet every year. Your customers are out there, but are you reaching them the way that you want to? Incorporate these 7 direct mail tactics into your next campaign and watch the responses come rolling in.

WELCOME PACKAGE

Make your new customer feel like they made the right choice by choosing your brand and product. Send a personalized welcome

package or welcome mailer to new customers that includes a thank you note, a discount code for their next purchase and a brochure highlighting even more of your products and services. This is the time to put your best foot forward!

BIRTHDAY CARDS

A birthday is a perfect opportunity to build on existing customer relationships. Send a personalized birthday card directly to your customer and their rent free roommate. Offer a selection of birthday gifts or an enticing discount! Humanizing and showing you care about your customer and their companion will keep them loyal and encourage them to make more purchases.

SEASONAL PROMOTIONS

Businesses celebrate everything, and I mean everything–because every holiday presents a new chance to drive sales! Some holidays can be a day, a week or even a month. Here are some of our June pet celebration favorites:

June is National Adopt a Cat

Month

• June 4th-10th: National Pet Appreciation Week

• June 24th: Take Your Dog to Work Day

Traditional seasonal promotions like the Fourth of July, Halloween, Thanksgiving and Christmas are also at the top of the list to promote themed offers and products.

REFERRAL PROGRAMS

If someone is enjoying your product or service, they’re likely telling their friends and family all about it. Encourage your customers to refer their friends and family to your business by sending out referral cards and coupons. Reward them by offering a discount or freebie for both the referrer and the new customer. Everyone loves being rewarded! It’s a winwin for both you and your customers.

EDUCATIONAL MATERIALS

As the owner of a pet business, you are the master of your craft. Send out educational material with a focus on your business as the solution. Some content could include seasonal pet care tips, how to’s, or case studies that they can learn from. Let

the customer be the hero of the story and guide them to finding the result that aligns with your products and services.

PRODUCT SAMPLES

Just like test driving a car, people are more likely to invest in your product or service if they have the opportunity to try it out first. Sending samples of your product, or offering a free trial subscription is a great way to introduce new products and services. You can then encourage customers to leave their thoughts and feedback, giving you fresh, new social proof to put out into the world!

VIP PROGRAMS

Everyone loves to feel like they’re getting special treatment. So why not make your most loyal customers feel out of this world? Start a VIP program offering exclusive discounts, early access to new products and highly personalized offers. They already support your business so why not encourage them and make them feel even better about being a customer.

PUTTING IT INTO ACTION

Whether you're a seasoned pet franchisee, or just starting out, these content ideas and tactics can help you shine amongst the abundance of

competition. It’s no secret that nurturing loyal customers is good for business. So why not send them (and their pets) something real and tactile in the form of direct mail? Incorporating these touchpoints into your existing marketing strategy will provide more consistency and extend your reach!

ABOUT THE AUTHOR

Sarah Hodges is The Director of Client Services at The Mailworks with over 10 years in the print and mail industry. As the Director of Client Services, Sarah and her team bring a wealth of knowledge that allow them to go above and beyond with any campaign.

Open a NOW Massage Boutique in Your Neighborhood

New Concept Reimagines Massage Experience

The NOW Massage, a new concept massage boutique, was founded on the principle that self-care is a necessity, not a luxury.

Designed to serve as an oasis from today’s digitally driven society, The NOW offers high-quality, affordable massage services in an inspired setting. The brand has recently signed franchise agreements representing 100+ locations in over 25 cities.

Zoomin' Groomin' coming to Austin Texas!

by Brendan Meyer, Consultant, The Franchise Consulting Company

In today's fast-paced world, pet owners are seeking convenient and reliable solutions to meet their furry companions' grooming needs. Mobile dog grooming has emerged as a popular choice, providing a stress-free and time-saving grooming experience for both pets and their owners. Last year alone, the grooming industry generated a staggering $9.7 billion in revenue, with mobile services playing a significant role in that growth.

Several major markets are already capitalizing on the rapidly emerging mobilegrooming trend. Austin, Texas, for example, recently became the eleventh American city to officially surpass 1 million in population. With approximately 61% of Austin households owning pets, according to the American Veterinary Medical Association, the demand for convenient pet grooming services in City of the Violet Crown is expected to skyrocket in the coming years. One dog-loving family in

LAST YEAR ALONE, THE GROOMING INDUSTRY GENERATED A STAGGERING $9.7 BILLION IN REVENUE, WITH MOBILE SERVICES PLAYING A SIGNIFICANT ROLE IN THAT GROWTH.

Austin was smart enough to see the writing on the wall! Jenepher Toups and her husband Chad are the proud new owners of Zoomin’ Groomin’ Austin. With its reputation for innovation and excellent service, Zoomin' Groomin' was an easy choice for Jenepher and her family. “We have a passion for dogs and love the level of customer service Zoomin’ Groomin provides pet owners’” Toups said.

In the coming months, Jenepher and her team of highly trained and certified groomers will be deploying a fleet of Zoomin’ Groomin’ vans large enough to service the entire Austin metro. I guess it’s true what they say- everything is bigger in Texas!

Each fully equipped van will include cutting-edge grooming tools, comfortable bathing stations, and a climate control system, providing a safe and stress-free grooming environment for pets. The quick-and-easy nature of offering the service directly in the pet-owners driveway is a no-brainer for the Austin market. Toups said, “We have a

dog who gets anxious anytime she leaves the house, so the convenience-factor was a big selling point for us”.

After enjoying a successful career in the medical device industry, Jenepher is looking forward to the new adventure;

“I can’t wait to take on this new challenge. I’m excited to meet

new people and further ingrain myself into a community that my family and I care deeply about”.

ABOUT THE AUTHOR

Brendan Meyer is a certified franchise consultant. Contact Brendan at brendan@ thefranchiseconsultingcompany.com.

I could see we shared the same values as Xponential and passion for fitness and specifically running. Running has transformed our lives so it was a no-brainer for us to open a STRIDE studio. It truly feels like a partnership and I always know who to go to for whatever support I need. There is also an Xponential Playbook that has been customized for STRIDE that allows me to execute thoughtfully and leave my fingerprint on the business.”

- Bryan Cliver, Franchise Owner, Crown Point, IN

Jeff Stokes STRIDE Fitness President

4

Years at Xponential

WALK. JOG. RUN. TRANSFORM.

Founded in 2017, STRIDE FITNESS is a treadmill-based interval training concept, delivering a total-body workout designed for every fitness level. An engaging program led by dynamic authorized coaches and utilizing heart-rating monitoring technology, STRIDE offers a supportive and inclusive environment providing three signature class formats including interval, endurance-based and strength training.

First mover advantage - NO national brand franchise competitor

170M people participate in running, jogging and walking

Executive model/semi-absentee - scalable

High Value Proposition, Reasonable price point

Membership based - EFT reoccurring revenue

Straight forward business model - manager operated, minimal staff

Proprietary training programs, wide array of classes

Studios range from 1900-2500 sq ft

Max class size is 25 treads

Item 7 Range | $379,990 - $554,690*

salesinfo@xponential.com

runwithstride.com

PET ISSUE LEADING THE PACK

Dogtopia Accelerates Growth as Largest Pet Services Franchise

by Alex Samios, Chief Growth Officer, Dogtopia

With the global pet industry poised to grow to $500 billion by 2030, and the U.S. positioned to remain the largest market at a predicted $200 billion, it’s no question that the pet sector is the place to be. And as North America’s fastest-growing pet services franchise, Dogtopia is leading the pack.

As early pioneers in the pet space offering top-quality dog daycare, overnight, and spa services, Dogtopia has created a fun, loving, and safe home away from home for dogs. And the proof is in the numbers: As of May 2023, Dogtopia surpassed 500 signed franchise agreements in the U.S. since new management took over in 2015, solidifying its dominance as the largest and leading pet services franchise in the world.

“Awarding 500 licenses in just seven years is a testament to our experienced team, unparalleled support, leading business model, modern brand, and the daily focus on executing our noble cause—to enhance the joy of pet parenthood and enable dogs to positively change our world,” Alex Samios, Chief Growth Officer of Dogtopia, said. “I am so proud of this brand, the Dogtopia Village,

and our amazing franchisees.”

Even further, from 2021 to 2022, Dogtopia, a nearly $200 million company, recorded a 46.9% increase in systemwide sales and 13% same-store sales improvement. Additionally, in 2022 alone, Dogtopia awarded a record 114 new units to current and new franchisees.

Dogtopia has attracted entrepreneurs from a variety of notable backgrounds and franchise brands, such as Orangetheory Fitness, Primrose Schools, Dunkin, Jimmy John's, Jersey Mike's Subs, and Sports Clips. The network comprises both single-unit and multi-unit operators, including husband and wife teams, father and daughter/son duos, siblings, and many different types of experienced business owners.

Father-and-son duo Al and AJ Rodriguez, who purchased rights to Pittsburgh, plan to develop the Pennsylvania market with Dogtopia locations. They are experienced multi-unit franchisees with Sport Clips, operating 34 units with more in development.

"Al and I both were initially introduced to Dogtopia as a customer and loved the

concept. We are multi-unit franchisees in other brands and have been looking to diversify for a while but couldn't quite find the right concept until Dogtopia," AJ said. "Dogtopia reminds us of Sport Clips in a lot of ways, and we are excited to be a part of what we feel will be explosive growth in the coming years.”

Florida franchisees Danny and Trinette Rosales are bringing three new locations to Palm Coast, an area south of Jacksonville. Danny recently opened his 16th Jersey Mike's franchise and has 19 more in development, and he also owns two Orangetheory Fitness franchises.

"We are avid dog lovers and

saw a rare opportunity to open a business we were passionate about and that is communitydriven,” Danny said. “Dogtopia stood out from other pet service brands because of their focus on daycare, unparalleled support with 70 team members, franchise-experienced leadership, and the highest health and safety protocols in the industry. We didn't find any other brand that compared."

Dogtopia has established a purpose beyond profit, too, with the Dogtopia Foundation. Founded to enable dogs to positively change our world, the Dogtopia Foundation currently funds three worthy causes: service dogs for veterans, therapy dogs for

students, and employment opportunities for adults with autism. To date, the foundation has raised $2.3 million and sponsored more than 300 service dogs for veterans.

With its proven scalability, clear differentiation, and social responsibility, Dogtopia has become the premier pet services franchise in North America and continues to see significant growth. To learn more about franchising with Dogtopia, visit dogtopia.com/ franchising.

ABOUT THE AUTHOR

Alex Samios has spent more than 30 years in the franchise industry and has led the franchise development for Dogtopia since January 2016.

Investing In Impact

by John Tovar, President, ServiceMaster Restore

ServiceMaster Restore® franchise owners often meet people when they are experiencing one of the worst days of their lives. Their house burned down, their basement was severely flooded, or they have just lived through a complete disaster like Hurricane Ian or the 9/11 Pentagon attack. When you are the person someone calls at a time like this, the best way you can serve them is to be prepared.

The majority of Restore’s work is everyday loss, such as when a person is impacted by partial or total damage to their home or business. That damage can be caused by weather events, social unrest, or a pandemic — it doesn’t really matter the cause. What the person needs from us

is boots on the ground to restore their property. That experience can take our franchise owners and their teams into unpleasant and even dangerous situations that property owners are not prepared or trained to be able to handle on their own. It is a job that requires equal amounts of expertise and empathy.

EXPERTISE: KNOWING WHAT TO DO

Throughout the years, ServiceMaster Restore has augmented training for franchisees to prepare them for new situations that impact property owners. The pandemic was certainly one of those situations where being able to learn things quickly while using transferrable skills

and expertise to alleviate issues in a brand-new situation was a collaborative effort between the franchisor and the franchisees.

Being extensively trained for high-level disasters gives you a broader experience range to draw upon when these unexpected situations arise. Having been through several experiences as a company where teams were mobilized from various locations for natural and man-made disaster efforts, we were able to put together a plan for everyday loss events that took place in a pandemic environment. That’s one thing about this line of work — loss events remain uninfluenced by factors that do impact

THE CAREFUL BALANCE OF EXPERTISE AND EMPATHY

other businesses. Weather events happen regardless of what is going on in the economy. Basements flood and houses burn down whether there is a pandemic or not. Our network does what they do regardless of outside factors. The only thing that changes for us is the scope of the job.

EMPATHY: KNOWING HOW TO DO IT

Having faced a flooding situation in my own home, I can tell you it becomes an all-encompassing focus in your life at that time. I still remember how devasting it was and how vulnerable you feel when your home is invaded by a situation you cannot handle yourself. When someone responds with professionalism and empathy and care — it makes all the difference.

After joining ServiceMaster Restore, I was on-site during the Sanibel Island, Florida, devastation caused by Hurricane Ian. We had

multiple crews on the ground, working with local authorities to provide cleanup and restoration (where possible) efforts. It was incredibly inspiring to see franchises from across the country coming together to do this work. It was real and raw, and it makes you want to do everything you can and remove any obstacle for franchisees so they can do their job better for people who are just devastated in times like this.

Service is at its highest point. It is purpose-driven work.

THE BUSINESS OF IMPACTFUL WORK

Our franchisees know that what they do matters to someone every single day. That’s not something everyone is able to experience or maybe wants the responsibility to experience, but it’s necessary work, and it provides for an entrepreneurial opportunity that is unaffected by, well, anything. Burst pipes, flooding, weather, fire — they happen

every day, in pandemics, in recessions, in the best and the worst of economic times.

Our franchise owners are comfortable being in situations that can be difficult and challenging because the reward is going home at night and knowing you helped someone at such a vulnerable time. It might be a hurricane effort, and it might more often be a thriving business that had to shut down because a fire sprinkler went off in the building, and you’re their first step in getting back to operational capacity.

There is a demand for this work, but it is also demanding work. You must be well-versed in your role because the smallbusiness owner, the family of four, and the community all depend on your ability to do your job with professionalism. We are step one in the process of rebuilding.

The odds of someone needing restoration services is around 1 in 50, but when it happens that day, it’s all that matters. It takes a certain kind of person to own a business with that kind of customer profile, but there is also no greater reward.

ABOUT THE AUTHOR

ServiceMaster Restore President John Tovar has over 18 years of experience leading revenue and operational breakthroughs for large organizations. Before joining ServiceMaster Brands, John served as the Vice President of Operations and New Business at Ace Hardware Corporation

Xponential has been very successful with other brands. And so this being their ninth brand we’ve, we had a real sense of comfort that this was also going to be very successful. You have the edginess, the cool factor and then you have a team that’s been successful doing this….we had a real sense of security that we were going to be successful and the team was going to ensure success. That’s what we wanted to be a part of!”

Shaun Grove Rumble Boxing President 8 Years at Xponential

- Karen & Nate Nelson, West Frisco, TX

10 ROUNDS. 2 FISTS. ZERO EXPERIENCE NECESSARY.

Founded in New York City in 2017, Rumble is a group fitness concept delivering a combination of boxinginspired circuits and the transformative power of resistance training. Pro and amateur fighters glove up together, no matter their fitness level or skill, to reveal their inner fighter. The experience is a 45-minute, 10-round, full-body cardio and strength workout crafted around specially designed water-filled, teardrop-style boxing bags.

THE OPPORTUNITY

Multi-unit opportunity with wide open markets

Social community - Celebrity backed Executive model/semi-absentee - scalable High value proposition, Reasonable price point Rumble’s a no BS, authentic experience - every time.

THE MODEL

Membership based - EFT reoccurring revenue

Straight forward business model - manager operated, minimal staff

Proprietary training programs, wide array of classes

2,500-2,700 sq/ft for boutique and 3,500-4,500 sq/ft for signature

THE MONEY

Item 7 Range Boutique | $405,600 - $618,200*

Item 7 Range Signature | $3,381,333 - $4,164,503*

CONTACT INFO

salesinfo@xponential.com

rumbleboxinggym.com

Multi-Unit Franchising in the Pet Category

is a Lucrative Opportunity for Entrepreneurs Looking to Scale Up

by Mark Van Wye, CEO, Zoom Room

other generations on their pets, creating a larger pool of potential revenue for investors. Expected to continue its growth, the category is one of the most lucrative industries in which to invest and multi-unit franchising can be a profitable opportunity for entrepreneurs seeking long-term business growth.

The pet industry has become one of the most attractive and rapidly growing sectors in today's market, projected to reach $277 billion and expected to experience 8% compound annual growth by 2030. Unique in its resilience to economic recessions and downturns, in comparison to other consumer goods and services, the industry has held up remarkably well during recent market declines. Despite the financial crisis

of 2008, the pet industry experienced a 5.1% growth in sales and during the more recent 2020 COVID-19 recession, sales of pet products and services continued to grow at a faster rate than the overall U.S. economy, with a 16.2% growth compared to 4.3%.

The increasing number of Millennials and Gen-Z now entering their prime petowning years is propelling the industry forward, especially as this demographic outspends

Zoom Room understands the immense opportunity multi-unit franchising in the pet industry presents. At the close of last year, Zoom Room had nearly 8x as many multiunit developers as there were in 2020. Most recently, the company more than tripled its presence across the U.S., from eight states in 2020 to 29 states, and quadrupled unit size in a two-year timeframe.

The "2023 Franchising Economic Outlook Report" forecasts that the number of franchise establishments will grow by almost 15,000 units this year and will add approximately 254,000 jobs. They forecast total franchise employment to reach 8.7 million jobs. Specifically,

the pet franchise market is predicted to reach $42 billion by 2025, up from $30 billion in 2020.

A variety of surveys over the past fifteen years have demonstrated that when times are tough the overwhelming majority of Americans cut back on dining out, personal grooming, fitness and other discretionary spending while maintaining or even increasing their expenditures on their pets. With pet ownership now at record levels, there is no shortage of demand for pet services. Thus the upward trajectory markets the industry as especially compelling for investment and owning a pet franchise is becoming one of the best to capitalize on in this booming sector.

One of the biggest advantages of investing in a pet franchise is the ability to scale a business quickly and efficiently. Franchises have systems in place that allow entrepreneurs to keep costs low and to significantly accelerate the process of expansion. Additionally, franchising offers brand recognition and loyalty that can help attract more customers than starting a business from scratch.

Franchisees also benefit from ongoing support in areas such as marketing, customer service, and operations management – something that would be difficult to replicate without the backing of a larger organization.

By purchasing a pet franchise or developing an entire region with multiple locations of a thriving brand like Zoom Room, you can enjoy the growth opportunities associated with this booming sector while mitigating risks associated with publicly traded companies. For those interested in franchising in pet, multi-unit franchising specifically can be an even more profitable undertaking.

One of the significant benefits multi-unit franchising offers is stability. Because the franchisee is not relying on one franchise as a mainstream of revenue, multi-unit franchising can be seen as a smarter investment choice. Some additional benefits of multi-unit franchising include:

• Cheaper to buy in bulk: Franchisors often offer franchisees deals when purchasing multiple units at once, making it less expensive; this is known as the multi-unit franchise deal.

• Bigger workforce: Multiunit franchise owners are often more growth driven and have a larger workforce to manage day-to-day operations

• Better work-life balance: Operating with a day-to-day operations team, I've found many multi-unit franchise

owners are able to reap the benefits of a better work-life balance as they rely on their teams to manage the heavy daily lifts

• Potential for growing revenue stream/increased profit: More units could mean more dollars, and some franchises are a better investment longterm when the franchisee owns multiple units.

• Build business portfolio and credibility: Having many units can help grow the brand faster.

Those interested in diving into the multi-unit franchise space should try to get comfortable with taking larger risks with investments. Franchise ownership can provide a lot of power and opportunity for individuals looking for a long-term investment opportunity and growth as a business owner.

ABOUT THE AUTHOR

ServiceMaster Restore President

John Tovar has over 18 years of experience leading revenue and operational breakthroughs for large organizations. Before joining ServiceMaster Brands, John served as the Vice President of Operations and New Business at Ace Hardware Corporation

ONE OF THE BIGGEST ADVANTAGES OF INVESTING IN A PET FRANCHISE IS THE ABILITY TO SCALE A BUSINESS QUICKLY AND EFFICIENTLY.

The Xponential playbook and YogaSix plan have guided us in the most positive way. I would say we heavily rely on the Corporate Team - why reinvent the wheel when they’ve done a lot of it for us already?! One of the lessons we learned as well is to follow their playbook. They’ve figured this out. They also adapt to make changes, which I think is it - they’re so supportive to all the owners, with lots of communication. They don’t leave you hanging.”

- Michelle & Neil Gratton, Multi-Unit Franchise Owners, CA

Lindsay Junk YogaSix President 5 Years at Xponential

“

CALM MIND. STRONG VIBE.

Founded in 2012, YogaSix is a boutique yoga brand that offers a broad range of heated and non-heated yoga classes, boot camp style fitness classes and meditation accessible to all. Class formats include Y6 101, Y6 Restore, Y6 Slow Flow, Y6 Hot, Y6 Power and Y6 Sculpt Flow. Classes at YogaSix eliminate the intimidation factor that many people feel when trying yoga for the first time, offering a fresh perspective on one of the world’s oldest fitness practices.

advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute

Stay Passionate, and Avoid Burnout!

by Michael J. Soler, Founder, Blue

As someone who used to be a solopreneur running a mobile dog training business and is now the Chief Visionary Officer of Blue Line K-9 Dog Training franchising enterprise, I understand the ups and downs of being an

entrepreneur. After coming back from Iraq, I struggled with PTSD and almost lost everything. I strongly believe that mental health is crucial for success in business, which is why we prioritize it as a core component of the support system we offer to our

franchisees.

I want to share with you some of the strategies that I have implemented over the years to maintain my mental wellbeing and help me stay passionate about life. Burnout is one of the biggest dangers to entrepreneurs and small business owners who run their own franchises. It’s easy to become overwhelmed by all of the responsibilities that come with managing a franchise and lose sight of why you got into the business in the first place. To avoid burnout, it’s important to stay passionate. If you don't have a plan to stay on track you may get overwhelmed and frustrated ultimately calling it quits. The following tips are ones I use daily and are part of our franchise success kit. I hope they inspire you to keep going or at the minimum provide you the opportunity to remember why you got started and realign where necessary.

1. Take regular breaks: You need to take a break from the day-to-day grind. Schedule a few days off each month and use that time to recharge, fill up your creative reserves and come back to work refreshed and with renewed enthusiasm.

Line K-9 Dog Training

2. Challenge your why and dare to go deeper: Your “why” is what motivates you when times are tough, or when roadblocks pop up in front of you. Post your "why" where you can see it every day and share it with others to hold you accountable. Remember, team work makes the dream work and even accountability partners and advisors are part of "the team"

3. Deal with the "stuff" running a company is isolating. It often feels like "no one understands" Stuffing it down or trying to power through, doesn't work in the long run. Connect with your mentor. You are the only one who can choose to keep going, but you don't have to go alone. This one reminder to connect with a mentor, will free up energy you once used to keep everything stuffed down and set you up for a healthy work/life balance.

. Make time for fun: Don’t forget to make time for yourself and do things that you enjoy! Take a walk in the park, hit up a museum, grab lunch with friends, or try something newwhatever it is, make sure it brings you joy and allows you to relax.

In order to thrive, we should focus on understanding our motivation for work, making time for self-care, and building connections with others. It's important to push ourselves beyond our limits, enjoy the process, and pursue our passions every day. When we are passionate about our work, success will naturally follow. No matter the industry of your franchise we can still work together to ignite a passion for making a positive impact in the world.

At Blue Line K-9 Dog Training, we welcome entrepreneurs who want to be exceptional in the industry and lead their way to success.

We hope you take these tips and find ways to stay passionate in your franchise endeavors. If you want more information about growing a successful dog training business or working with Mike as a business mentor, check out www.BlueLineK-9.com Opportunities page.

ABOUT THE AUTHOR

Michael J. Soler is the founder of Blue Link K-9 Dog Training Franchises. Backed two decades as a master dog trainer and canine behavior analyst; Mike passionately channels all he knows into helping dogs build unbreakable bonds with their owners and aspiring entrepreneurs unlock their potential.

TAKING RISKS You Can’t Have Success Without

by Christine Wilson, Lead Content Writer & Communications Specialist Schooley Mitchell

Going into business is a calculated risk. So is moving to a new city for a new job, applying for a position outside of your comfort zone, or asking for a raise you believe you deserve. When considering your future career goals and entrepreneurship, planning

on taking calculated risks is critically important.

OPPORTUNITIES FOR GROWTH.

Canadian writer and motivational speaker Robin Sharma once said, “If you’re not failing a lot, then you’re not doing very much.”

That’s because taking risks, trying new things, and experiencing small failures, is all a part of the larger journey towards success.

Taking risks opens new opportunities for professional and personal growth. Any time we do something that puts us outside of our comfort

zone, we open ourselves up to acquiring new skills and valuable learning experiences, all of which increase our likelihood of future successes.

STIMULATING INNOVATION AND CREATIVITY.

Risks often involve trying new things, using new methods, considering new perspectives, and thinking outside the box. This can lead to breakthroughs that inspire innovation and creativity. New approaches not only develop your own existing skillsets but could also lead to wins on professional projects.

For example, trying a new sales pitch may not only show you an alternative path forward to success, but can also offer valuable insights into what works with your prospects.

INCREASING YOUR PROFESSIONAL VISIBILITY.

You’ve heard the expression, “fortune favors the bold?” Well, that’s because boldness and taking risks can get you noticed, where others may fly under the radar.

Taking risks can help you get noticed by others in your industry or organization.

When you take on challenging projects or roles, you increase the likelihood of gaining visibility and recognition for your work, which can lead to increased opportunities, networking, and career advancement.

AVOIDING

CAREER REGRET.

No one likes being left with a heap of “what ifs”. We often regret the risks we didn’t take more than the ones we did. By taking calculated risks, you are giving yourself a chance to pursue your goals and aspirations, and you are less likely to wonder later in life what could have happened if you had taken that chance.

ENTREPRENEURSHIP IS A RISK.

If you’ve ever dreamed of owning your own business, the factor stopping you from getting there might be the potential risk. Risk of failure, of losing money, of not enjoying it the way you thought; these are all variables to account for. However, to be successful, you need to take those risks. You can’t have one without the other. There will always be risks

in your professional career –some worth taking, some not. However, don’t resign yourself to never taking any calculated risks. There are lots of reasons why a well-planned risk could be in your favor.

ABOUT THE AUTHOR Christine Wilson is the Lead Content Writer & Communications Specialist for Schooley Mitchell.

WHEN YOU TAKE ON CHALLENGING PROJECTS OR ROLES, YOU INCREASE THE LIKELIHOOD OF GAINING VISIBILITY AND RECOGNITION FOR YOUR WORK, WHICH CAN LEAD TO INCREASED OPPORTUNITIES, NETWORKING, AND CAREER ADVANCEMENT.

We were inspired by the mission to serve all people of all shapes, sizes, and abilities, and attracted to the stability and expertise of the largest group of boutique fitness studios. It’s a simple business model and we love impacting the lives of people that walk in our doors. Everyone has a purpose and has a place in our boat.”

Nik Kish Row House President 3 Years at Xponential

Years

- Chad & Shelley Ramsey - Row House Cool Springs

ROW. TOGETHER.

Founded in 2014, Row House is the largest indoor rowing brand by number of studios, offering incorporated personalized performance metrics, resistance training, rowing and stretching exercises to build aerobic endurance and muscular strength. The low-impact nature of rowing workouts makes Row House accessible to a broad range of consumers with six signature Row House class formats including introductory, interval-based, strength training, stretching and two endurance-based formats. Its high quality instructors are trained through a specialized training program for Authorized Rowing Coaches, known as ‘RH University’.

THE OPPORTUNITY

Executive model/semi-absentee - scalable

High Value Proposition, Reasonable price point

One of the most effective forms of full-body exercise

Demographic age range is 18-78 years

For all fitness levels

Membership based - EFT reoccurring revenue

Straight forward business model - manager operated, minimal staff

Proprietary training programs, wide array of classes

Studios range from 1,800 - 2,500 Sq. Ft.

Max class size is 25 rowers

Item 7 Range | $328,295 - $490,695*

THE MONEY CONTACT INFO THE MODEL

Direct Mail Statistics That Will Make You Feel Good

by Alex Miller, Marketing Specialist, Mailworks

THE USPS REPORTS THAT

98% OF CONSUMERS CHECK THEIR MAIL DAILY, PROVIDING A CONSISTENT OPPORTUNITY FOR BUSINESSES TO REACH THEIR TARGET AUDIENCE.

response rate of just 0.6%.

Are you still second guessing the effectiveness of direct mail in today's digital world? Research and statistics show that this marketing channel can provide you with a higher trust factor and more reach. We’ve gathered some statistics that will have you feeling good about applying direct mail into your marketing strategy.

According to the Data & Marketing Association (DMA), direct mail has a response rate of 5.3% compared to email's

The USPS reports that 98% of consumers check their mail daily, providing a consistent opportunity for businesses to reach their target audience.

Direct mail has a higher trust factor than digital channels, with 56% of consumers stating that they find print marketing to be the most trustworthy type of marketing, according to the DMA.

According to Hubspot, by 2025 people will be sending over 325 billion emails per day, versus the average household that receives less than 400 pieces of marketing mail per year. Direct mail can break through the saturated email inbox.

The Winterberry Group forecasts that direct mail spending in 2023 will increase

from 1.6% to 3.3% of advertising dollars, while spending in many digital channels will decrease

Direct mail is less likely to be considered spam than email, with 49% of consumers reporting that they receive too many irrelevant emails, according to the DMA.

The average response time for direct mail is 9% faster than email, according to the ANA.

A study by the USPS found that 60% of direct mail recipients were influenced to visit a promoted website, while only 23% of email recipients were influenced.

Direct mail has a higher ROI compared to other channels, with an average of $37 for every $1 spent, according to the DMA.

According to a study by

A STUDY BY THE USPS FOUND THAT 60% OF DIRECT MAIL RECIPIENTS WERE INFLUENCED TO VISIT A PROMOTED WEBSITE, WHILE ONLY 23% OF EMAIL RECIPIENTS WERE INFLUENCED.

Temple University, direct mail activates a part of the brain called the ventral striatum, which is associated with feelings of desire and valuation, resulting in a stronger emotional connection to the content.

Direct mail is a proven marketing technique that can connect you with the

exact audience you are trying to reach, at the right time.

At The Mailworks, we’re not here to help you check a marketing box. We’re here to help you create eye popping campaigns that give you that buzz for your business – and we do it all in house with our team of direct mail experts. Head to our website to learn

more about how we can help you bring your direct mail ideas to life. We can’t wait to get to know you!

ABOUT THE AUTHOR

Alex Miller is a dynamic Marketing Specialist at The Mailworks. With a passion for content marketing and a keen eye for detail, Alex is always searching and keeping up with the latest direct mail trends.

Pro Realty is a Virtual Property Management operation since 2010!

During this time of uncertainty it pays to be involved with a business that is considered an essential service. 100 years ago during the 1920's, the need for property managers arose due to the many vacant buildings during the depression era. Now in the 2020's, property managers are now viewed as essential services. No longer behind the scenes, but as an active and integral part of the community.

You will be provided rock solid business operations, proven leads, predictable growth, one-on-one training in a business that offers multiple streams of income.

This is a tremendous time to get into the exciting and challenging field of property management. The timing couldn't be better. We invite you to learn more about our operation and we're excited to assist you in reaching your full potential.

CALL US TODAY AT 888.230.1578

PROFILE

Don't Wear It, ROCK IT!

by David Frankel, Founder, Perky LLC

OUR PROBLEM SOLVING CLOTHING INNOVATIONS, EXCELLENT CUSTOMER SERVICE AND UNIQUE, CONVERSATION-PIECE FASHION ACCESSORIES HAS ALLOWED PERKY, LLC TO BE A STAPLE IN CHARLOTTE, NC.

Perky Franchising, LLC was formed in 2022 as a result of the success of Perky, LLC- The Clothing Innovation Company, which was founded in 2015. We are now looking to take the growth and success of Perky, LLC over an 8 year period of time and 4 years in high-end, SouthPark Mall, and duplicate it in malls all across the country and potentially the world, as everyone wants to look great at an affordable price. Our problem solving clothing innovations, excellent customer service and unique, conversation-piece fashion accessories has allowed Perky, LLC to be a staple in Charlotte, NC. Based on steady increases in monthly, quarterly and annual sales year over year, we are confident that this business model will be well received nationwide as well as globally.

ABOUT THE AUTHOR

Inventor of the Perky Collar, Podcast Host of the Perky Collar Radio Show and Founder of Perky, LLC and Perky Franchising, LLC

SkyRun Vacation Rentals

What is SkyRun?

SkyRun Vacation Rentals is the EASY-TO-USE all-in-one Professional Property Management Platform with the backing of a proven national brand

The Vacation Rental Industry’s Attractive Future Revenue in the Vacation Rentals segment will amount to US $87,099M in 2020.

Revenue is expected to show an annual growth rate (CAGR 2020-2023) of 3.7%, resulting in a market volume of US $97,010M by 2023.

User penetration is expected to hit 11% by 2023.

Source: www.statista.com

Brian Claeys Achieves Success with All Dogs Unleashed, A

Dog Training Center with a Unique Approach and Franchise Opportunities

come back for more if we do all of the above,” mentions Brian.

The business has grown so much that in 2021 they began offering licensing agreements to help others follow their successful practices and have managed to become a successful franchise.

Brian realized that training dogs is not only a way to teach dogs to behave correctly, but it also helps strengthen the bond between the dogs and their owners, improves the quality of life for the dogs, and provides a solution to behavioral issues that many pet owners face.

Brian Claeys is coowner of a successful dog training facility called All Dogs Unleashed. Brian, along with his best friend Travis, founded this business in Texas with a great work ethic.

Brian has been inspired by the hard work of his parents and his motivation to have his own business. He feels blessed to embark on this entrepreneurial venture with his best friend.

All Dogs Unleashed is a dog

training center with a unique focus on customer service and providing quality services for dogs and their owners. All Dogs Unleashed offers features of a pet resort.

In addition to training, All Dogs Unleashed offers services such as bathing, grooming, and doggie daycare, which keeps customers coming back to meet their pets’ needs even when traveling.

“It’s not your typical training center. We know our customers travel and will

“This idea of helping people have a deeper and more harmonious relationship with their dogs inspired me to get into this industry and start my own dog training business,” Brian explains.

One of the biggest challenges Brian and Travis faced when starting the business was funding. They didn’t want to borrow money and started with only $10,000 in the midst of the 2007-2008 real estate crisis.

However, they saved diligently for the first few

years and were able to rent and open their first facility with $150,000 saved. Brian highlights the importance of savings and financial management in the success of their business and how they are now helping others meet this challenge through the licensing agreements they offer.

Brian is noted for his focus on customer service and customer satisfaction. He and his team strive to underpromise and overdeliver, which means they underpromise what they can actually deliver and always seek to exceed their customers’ expectations.

“From a dog training standpoint, we stay away from what we call reactive training. We help teach the dog to teach itself what not to do. From a business standpoint, we are the most organized dog trainers you will find. Dressed to impress, chicken filet customer service and always under promise to

deliver. We make dog training simple for humans so that you can have a better relationship between you and your dog.” Brian states.

All Dogs Unleashed’s team of dog handlers are highly trained and have extensive experience in handling different dog breeds and behaviors.

“We pride ourselves on providing a personalized service tailored to the specific needs of each dog and its owner,” says Brian.

In 2023, All Dogs Unleashed is working to expand to additional locations that will be co-op stores. They are building their new Shreveport location and expect it to be completed in the next eight months.

“We also have deals on properties in Oklahoma City. We will begin working on website updates as we continue to master our SEO. We have currently been spending time talking to potential new franchisees. We

are very proud of our model and with 16 natural growth locations we are excited to bring in new owners and show them how to be successful as well,” he adds.

If you are looking for a dog training center that offers a comprehensive and complete approach to dog training and care, we invite you to visit All Dogs Unleashed and to contact them directly at fran@ alldogsunleashed.com.

MORE ABOUT BRIAN CLAEYS

Brian Claeys is co-owner of a successful dog training facility called All Dogs Unleashed. Brian, along with his best friend Travis, founded this business in Texas with a great work ethic. Brian has been inspired by the hard work of his parents and his motivation to have his own business. He feels blessed to embark on this entrepreneurial venture with his best friend.

Don’t Overlook a Mold Removal Business

What an amazing opportunity that is!

We remediate & mitigate. We don’t repair, maintain or replace. We educate our customers about what plagues their homes and we train our franchise owners to do so with the same confidence and compassion.

REAL BENEFITS FOR OUR FRANCHISE OWNERS

When I saw no negative reviews, I thought they were faked. No company can be that good. They are the exception to the rule. 5 stars are not enough to rate the professionalism, honesty, helpfulness and knowledge. It’s an industry where the homeowner really doesn’t know much and it easy for the company to scare you into spend more than you need...NOT Mold Medics. I highly recommened them to the degree that you’d be foolish to use anyone else.

Nev Harris

The Future Of The Pet Industry Is Better Than Ever!

by John Pogas, Consultant,

The pet care industry has seen impressive growth and evolution in recent years, fueled by a range of positive trends that are reshaping the market. Pet ownership is on the rise, with Americans projected to spend a record-breaking $109.6 billion on pets in 2021 alone. This surge in spending is being driven by a number of factors, including the humanization of pets, increased awareness of pet health and wellness, and the rise of e-commerce.

One key trend driving the pet care industry is the humanization of pets. As

more and more pet owners view their furry companions as members of the family, they are willing to spend more money on premium pet products, such as organic food, supplements, and luxury accessories. This trend is particularly strong among millennials, who are delaying parenthood and turning to pets as a way to fill the void.

Another key trend is the increasing focus on pet health and wellness. Pet owners are seeking out preventive care, such as regular veterinary check-ups and vaccinations, to help ensure their pets stay

healthy. They are also turning to alternative therapies, such as acupuncture, chiropractic care, and hydrotherapy, to help manage chronic conditions like arthritis and improve overall well-being. This focus on pet health and wellness is not only benefiting pets, but it is also creating new business opportunities for companies that provide these services.

As one would expect, the pandemic has had a significant impact on the pet care industry, with many pet owners seeking out products and services that can help improve their pets' mental well-being. As more people have been spending time at home, they have become acutely aware of the stress and anxiety that their pets can experience. This has led to a surge in demand for calming aids, puzzle toys, and even therapy sessions to help pets manage their emotions.

The pet grooming and boarding franchise business sector has also seen significant growth, as more people travel domestically and internationally and turn to professional pet groomers and boarding facilities to ensure their pets are well-cared for while they are away. This has created new opportunities for franchise businesses that

The Franchise Consulting Company

THE PET CARE INDUSTRY IS EXPERIENCING A PERIOD OF UNPRECEDENTED GROWTH AND EVOLUTION, DRIVEN BY A RANGE OF POSITIVE TRENDS.

specialize in pet grooming and boarding, as well as for entrepreneurs who are interested in starting their own pet care businesses.

With anything and everything available via e-commerce, the pet sector has been a major driver of growth in the pet care industry. Online pet supply retailers have seen significant growth in recent years, thanks to the convenience and cost savings offered by online shopping. Pet owners can now access a wider range of products, including specialty items that may not be available in local stores. This has created new business opportunities for companies that operate exclusively online, as well as for traditional brick-and-mortar retailers that have expanded into the digital realm. It does not, however, solve the need for a dog to go into the pet store and pick out a new favorite toy, get a bath, meet other dogs, etc. Thus – the brick and mortar space is still very active and seeing increased revenues thanks to high end foods, toys, accessories and services.

The growth of the pet care industry has also boosted the employment sector - with many pet-related businesses expanding their staff to meet demand. From veterinarians and groomers to pet sitters and dog walkers, the pet care industry now supports millions of jobs across the country. This has been a boon for the

economy, as the industry has been able to create new jobs even during times of economic uncertainty.

Bottom line - the pet care industry is a sound investment. It is experiencing a period of unprecedented growth and evolution, driven by a range of positive trends. As more pet owners seek to provide the best possible care for their furry friends, the industry is certain to see continued expansion, creating new opportunities for businesses and job seekers

alike. Whether you are a pet owner looking to pamper your furry companion or an entrepreneur looking to start a pet care business, there has never been a better time to get involved in this exciting and growing industry.

ABOUT THE AUTHOR

John Pogas is a franchise consultant with over ten years of experience in franchising -both on the franchisor side and as a franchisee. He is a frequent contributor to The Franchise Journal and is the pet parent of Minnie - his beloved Golden Retriever. Contact John at jpogas@ thefranchiseconsultingcompany.com.

When Did You See The Sign?™

FASTSIGNS provides candidates with an Item 19 including full profitability information. And you’ll enjoy owning a business with these compelling features:

• Business-to-business hours

• Low staffing requirements

Fast Franchise Facts

Franchising Since: Founded 1985

• Professional business clientele

• Attractive margins

Total Franchise Operating Units: Over 700 in 9 countries

Minimum Liquid Capital: $80,000

Minimum Net Worth: $300,000

Total US Investment: $218,596 - $298,679

Total Canadian Investment: $257,626 - $338,718 CAD

Franchise Fee: $49,750

VetFran & First Responders Discount: $24,875 Franchise Fee

Royalty (per unit): 6% (Reduced to 3% for 12 months)

Advertising Fund (per unit): 2% (Reduced to 1% for 12 months)

FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide

Franchisor Support

• Site selection and build-out

• Four weeks of training, including one week of training in a FASTSIGNS center, followed by two weeks at our Dallas Headquarters, and one week of onsite training in your new center

• Pre-opening marketing blitz to drive your sales and reduce ramp time

• Grand opening support and guidance from an Outside Sales Manager and Brand Ambassador

• Dedicated Business Consultants to assist with business/finances training, marketing and sales, production and staff management

• Franchisee Mentor Program to guide you and lend support in every aspect of your business

• 24-hour web-based learning management system that keeps you and your staff up-to-speed and in-the-know in this fast-paced market

Owners Wished Franchisors Did These Things Better

by Tushar Mishra, CEO, Delightree

As a franchisor, your ultimate goal is to build a strong brand, provide consistent experiences across locations, and support your franchise owners in their efforts to make money. But with so many moving parts, it can be challenging to know where to start.

In the last 6 months, we interviewed 105 franchise owners and these are some things they wished brands did

better to make their lives easier.

PS: We’re offering free SOP and Training building for Franchise journal readers schedule a call here.

1. Having your SOPs in a binder and large PDFs No binders, no long PDFs and absolutely no NOT having any SOPs. Owners today want SOPs to be changing, localized, accessible & searchable. 68% respondents said they struggle in finding information and a

whopping 80% said it's hard for their workers to go through them.

2. Not having a direct chat channel with your owners/ Relying on emails as your communication channel Weekly emails are a thing of the past. More than half the respondents read emails late and 70% got responses on their query through email after more

than 48 hours! Communication has to be realtime and more often. Use tools like Slack, Teams or Delightree (built for franchisors to chat with owners) to get this done. One of our customers uses channels to send video announcements every Monday!

3. Training employees with 2 hr long videos and 100 page PDFs / Too much or too little training with archaic tools

Make it easier for your owners to train their team. Everybody is used to searching things when they need them, why not create training which mimics that? More than half our respondents were not satisfied with the training they got from HQ and 75% found it hard to train their employees. Yalcin who owns 6 QSR locations in Los Angeles said high worker churn and unstructured training, their ratings took a big hit.

GenZ does not watch and retain long videos, so instead, have your training in short, byte sized content.

4. Doing infrequent in-person inspections (the 3 INs!)

Inspections should be smooth, cheap, and remote! What can be done with using a cameraenabled inspection app, does not need an actual human visit. This makes it easier for the owner, their teams and much better for the brand.

5. Using email or fax for all request orders and administrative forms

Owners don't want to have to find that form in that email you sent them months ago. Making all your forms accessible and searchable (like on the Delightree app) makes it a breeze for owners to get what they want faster.

I’m sure you do some if not many of these in your system today, to get a free upgrade and take your franchise to the next level, book a call with Delightree today!

ABOUT THE AUTHOR

CEO of Delightree where they help emerging franchisors be successful with an all in one app. Their app is funded by Accel and helps franchisors build SOPs, mobile training, checklists, forms, communication and more in a modern app

COMMUNICATION HAS TO BE IN REALTIME AND MORE OFTEN.