A New Look
As you’ve probably noticed on these pages or on our website, we’re sporting a new look. We’re part of a network of 150 chapters of First Tee, which for the first time in its 23-year history is undergoing a brand refresh. We’re now First Tee – Greater Richmond, as opposed to The First Tee of Greater Richmond. And we have a new logo, which is a metaphor for the growth guidance at the heart of First Tee, updated colors and patterns and a refreshed brand story. We always have been about helping kids navigate challenges and to grow stronger as they move through them. We still believe the game of golf is the perfect platform for personal growth. We’re excited to bring forward a powerful mission and modern look and feel to everything we do. Just as we build character in Richmond’s youth, we’re not changing who we are, rather growing into what we become.
16 | First Tee — Greater Richmond