The Face of America Magazine 2021 - Vol. 5 Issue 2

The Face of America

2021 Vol. 5 Issue 2

Biannual magazine published in New York City

US $19.00

CANYON MADNESS RANCH

FALCON 10X

LIFE-CHANGING EXPERIENCE IN NEW MEXICO

THE FUTURE OF PRIVATE AVIATION

RAKETA WATCHES CREATED BY COSMONAUTS FOR SPACE EXPLORATION

Complimentary distribution in selected hotels Worldwide

THE FACE OF AMERICA MAGAZINE PUBLISHED BY CHINA ELITE FOCUS MAGAZINES LLC, DBA LEGIT PRODUCTIONS 682 OCEAN AVENUE, SUITE #4C, BROOKLYN, NY 11226

FOUNDER AND PUBLISHER: PIERRE GERVOIS CHIEF PHOTOGRAPHER: EFDLT STUDIO PHOTOGRAPHER:JASON BERGER PHOTOGRAPHER:DEBBIE-JEAN LEMONTE PHOTOGRAPHER: LOUIS DAVID PHOTOGRAPHER: HUGH APPLEWHAITE MEN’S FASHION EDITOR: TYRON M.CUTNER WEBMASTER: SIV SKOV SENIOR TRAVEL ADVISOR (SHANGHAI): ELAINE KE FOOD EDITOR: CONSTANCE’S CUPCAKES LOS ANGELES EDITOR: ANGELINA FREITAS CONTACT: PG@LEGITPROD.COM FACEBOOK @THEFACEOFAMERICAMAGAZINE ISSN 2690-2338 PUBLISHED IN THE UNITED STATES OF AMERICA

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THE FACE OF AMERICA MAGAZINE 2021 VOL.5 ISSUE 2 CONTENT FALCON 10X

9

LEARNING NEW LANGUAGES WITH PREPLY

16

COVER STORY: CANYON MADNESS RANCH

22

ANDALUZ HOTEL

49

LISSON GALLERY

54

MARIETTE PATHY ALLEN

59

XUMIIRO GALLERY

64

YUCEF MEHRI

68

HOFA GALLERY

72

RAKETA “BAIKONOUR” SPACE WATCH

76 84 88 93 97 101 105 109 113 118 125

RHUM BARBANCOURT KC CATTLE COMPANY WAYLA RESTAURANT INDIAN ACCENT RESTAURANT LITTLE MAD RESTAURANT JUNOON RESTAURANT SARASHINA HORII RESTAURANT OLD JOHN’S DINER AFTERNOON TEA AT THE PLAZA GIFTS

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FLYING

FALCON 10X THE FUTURE

OF PRIVATE AVIATION

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The Falcon 10X has a cabin cross section larger than some regional commercial jets, allowing for new layout possibilities. The 10X cabin is 6 feet, 8 inches (2.03 m) tall and 9 feet, 1 inch wide (2.77 m). It is almost 8 inches (20 cm) wider and 2 inches (5 cm) taller than the widest and tallest purpose-built business jet ying today.

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What most distinguishes the Falcon 10X is the sheer dimensions of its cabin. It will simply be the biggest and most comfortable on the market, o ering far greater exibility with a wide selection of interior con gurations. Rather than four cabin zones of equal length, you can smartly con gure your cabin with di erent zone lengths to create completely customized interiors.

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Whith Heads up displays coming from military technology, the Falcon X is rede ning private aviation. It will be released in 2025.

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LEARNING NEW LANGUAGES

PREPLY

THE LEADING ONLINE LANGUAGE LEARNING PLATFORM

Learning new languages is an essential part of the art of travel that we promote in The Face of America Magazine. But with our busy lifes, how to learn in an e ective manner with highly quali ed professors?

Preply is our favorite language learning platform.

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Preply is an online learning platform connecting more than 40,000 bookable tutors teaching 50 languages to hundreds of thousands of learners in 180 countries worldwide. With student-tutor matches being suggested through a machinelearning algorithm, recommended tutors create customised lesson plans to suit the learner’s budget, schedule, and current knowledge. Each day, tens of thousands of students take classes from teachers of 160 nationalities.

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Preply was founded in 2013 by the Ukrainian-based team of Kirill Bigai, Serge Lukyanov and Dmytro Voloshyn. The company has 250 employees of 36 di erent nationalities at o ces in Kyiv and Barcelona. Though a truly global platform with a European genesis, the US. is Preply’s biggest market with the largest demand for tutoring coming from California, New York, Texas and Florida. 26% of learners are studying Spanish, followed by English, French, Chinese and Japanese. English remains the second most popular language of study in the US; a demand generated by relocators, expats and foreign students in-market. The US is the most represented country of birth among tutors teaching on Preply. Though born in the US, around 35% of those tutors live in a di erent country with Spain, Mexico, Italy and Thailand being popular places of residence. The most active US tutor in 2020 taught 750 di erent students on the platform last year which is the Preply record.

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Preply received a recent $35M investment round, that cements its position as a leader in Edtech. The round was co-led by Owl Ventures and Full In Partners, with participation from previous investors Point Nine Capital, Hoxton Ventures and All Iron. Angel investors Niklas Ostberg, co-founder and CEO of Delivery Hero, Arthur Kosten, co-founder of Booking.com, David Helgason, co-founder of Unity Technologies and Gary Swart, former CEO of Upwork are also participants.

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Kirill Bigai, CEO of Preply, said “ This round represents an exceptional achievement for the entire team following the exciting journey over the past years. This new funding will help us tackle a variety of strategic priorities, as we plan to double our workforce across all divisions and locations. We’ll add more value for both students and tutors by improving support systems and amplifying the classroom and curriculum experience which has proved so valuable already.”

Stay Exquisite Experience exemplary hospitality in an iconic setting in the heart of Midtown Manhattan. With refined accommodations, locally inspired dining and signature service, The St. Regis New York combines classic elegance with a modern sensibility

©2018 Marriott International, Inc. All Rights Reserved. Preferred Guest, SPG, St. Regis and their logos are the trademarks of Marriott International, Inc., or its affiliates.

The St. Regis New York 2 East 55th Street New York, New York t. +1 212 753 4500 stregis.com/newyork

Stay exquisite at more than 40 St. Regis hotels and resorts worldwide. @stregishotels

CANYON MADNESS RANCH

New Mexico’s Hidden Gem

CANYON MADNESS RANCH

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Canyon Madness Ranch (Roy, NM) is not a ranch: It’s a dream. This is the view from the deck when you arrive at the hotel.

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PHOTOGRAPHY: STANISALS GERVOIS

The setting is stunning. Remotely located in northeast New Mexico, Canyon Madness Ranch sprawls across 14,000 acres of uninhabited, unspoiled southwestern terrain. The modern, eightguest suite Teepee Lodge sits perched on a cli , high above the rugged and inhospitable Canadian River Canyon.

The ranch is sta ed with knowledgeable professionals who will ensure your experience here surpasses expectations. Whether mounting a horse, loading a rearm, or trying your hand at some ranching chores, our world-class certi ed experts help deliver an exciting, yet safe experience for guests of any experience level.

Dusty is a true Cowboy: Generous, kind and a lover of the untouched and wild nature at the ranch. He is taking a good care of all guests and will make you discover the art of being a Cowboy.

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PHOTOGRAPHY: PIERRE GERVOIS

DUSTY ARTZ Ranch Director

PHOTOGRAPHY: PIERRE GERVOIS

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PHOTOGRAPHY: STANISLAS GERVOIS

The “Donut Hole”, a rock formation within walking distance from the lodge.

Ask to your hosts for the directions, put on your cowboy boots and explore!

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PHOTOGRAPHY: PIERRE GERVOIS

The ranch will soon o er Ostreich meat raised on property

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Kip is a former Law Enforcement O cer and an expert in rearms. He is teaching both new and experienced shooters about the safety rules at the range, as well as rearms maintenance. We learned a lot with Kip, who made us feel very con dent. Kip is in charge of all safety aspects at the Ranch and has a national EMT license.

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PHOTOGRAPHY: PIERRE GERVOIS

KIP RAHMIG Firearms Director and Manager of Canyon Madness Ranch

The gun ranges can satisfy sports shooting enthusiasts of all levels. They o er a pistol range, a ri e range, long-range shooting (from 800 yards to over two miles), a championship sporting clay course, a trap course and an archery range. A wide array of handguns is available, hunting ri es, AR-15s, extra long-range scoped ri es, shotguns in three gauges and even a 50 cal.

Barrett M82-A1.

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The very impressive moment when you shoot a .50 BMG round for the rst time.

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The Face of America Magazine PHOTOGRAPHY: STANISLAS GERVOIS

SIERRA FELIX Manager of Equestrian Services

PHOTOGRAPHY: PIERRE GERVOIS

S i e r ra g a v e u s a w o n d e r f u l horseback riding experience and also talked with passion about horses. We learned a lot of facts about these beautiful animals, treated with a lot of care and love on the Ranch.

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PHOTOGRAPHY: PIERRE GERVOIS

The stables boast more than thirty high quality and well-trained horses that include quarter-horses, paints, sport horse crosses, Gypsy Vänners and Gypsy crosses. The equestrian program takes full advantage of the dramatic desert location. The canyons, hills, valleys and streams are your personal kaleidoscopic playgrounds. The ranch also o er other disciplines like English crosscountry trails and jumping or Western style reining, cutting or barrel-racing or even endurance riding.

PHOTOGRAPHY: PIERRE GERVOIS

A magical moment with these beautiful creatures

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PHOTOGRAPHY: PIERRE GERVOIS

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PHOTOGRAPHY: PIERRE GERVOIS

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PHOTOGRAPHY: PIERRE GERVOIS

Going for a ride in wide open spaces.

This is the true de nition of luxury

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LOGAN FELIX Manager of Ranch Development & Farrier Logan is a Farrier (A blacksmith specialized in equine hoof care) and takes a lot of pride in his work. He is also talking guests out in the wild for amazing UTV rides.

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PHOTOGRAPHY: PIERRE GERVOIS

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PHOTOGRAPHY: PIERRE GERVOIS

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PHOTOGRAPHY: PIERRE GERVOIS

The most striking thing is the absolute silence surrounding the ranch.

You can feel it in this image.

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Kevin is the personal representative of Dr Dennis Law, owner of Canyon Madness Ranch. He is also a Chef and cooks authentic delicious Chinese food. He was a wonderful host and told us about the history of the Ranch as if we were family friends, not just guests.

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PHOTOGRAPHY: PIERRE GERVOIS

KEVIN TUNG Owner’s Representative

PHOTOGRAPHY: STEPHANIE TUNG

With its iconic shooting ranges and equestrian facilities located in the central section of the ranch, this heart of the Canyon Madness Ranch is anked by the magni cent Canadian River Canyon on one side and by the “shock and awe” Encierro Canyon on the other. With a total of 14,000 acres, the ranch o ers enough terrain of all types to satisfy the recreational desires of any of our guests. The awe-inspiring pristine landscape is home to abundant and diverse ora and fauna as well as soaring cli s and rock formations. The two “bookend” canyons that de ne the majesty of this ranch provide a visual impact that is of “maddening” proportions. It shocks the rsttime visitor to ponder how such a spectacular piece of Nature’s best could be held privately to build a vacation resort for those lucky enough to enjoy.

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Beautiful light at the end of the day

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PHOTOGRAPHY: STEPHANIE TUNG

Meet Pancake and Sesame, the two dogs living on the property.

You’ll miss them so much after leaving the ranch that you’ll want to come back. We played a lot with them. They are the nicest and cutest dogs you can dream about.

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ANDALUZ HOTEL ALBUQUERQUE, NM

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Hotel Andaluz has a rich history in downtown Albuquerque, New Mexico. Only the fourth hotel ever built by Conrad Hilton, Hotel Andaluz was returned to its former glory in 2008 by current owner Gary Goodman. It was placed in 1984 on the National Register of Historic Places

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Enjoy a drink and tapas at the Ibiza rooftop after a day exploring Albuquerque’s rich arts and cutural heritage.

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PHOTOGRAPHY: PIERRE GERVOIS

Special thanks to Gabriela,Who gave us an outstanding service for the breakfast. She is a wonderful ambassador of the Andaluz Hotel.

ART

LISSON GALLERY

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Lisson Gallery was pleased to return to Independent for its 2021 edition with 404.lissongallery.com, a major presentation by digital media pioneers Cory Arcangel and JODI (artist couple Joan Heemskerk and Dirk Paesmans). The artists, who have inspired each other’s work for more than two decades, share an interest in art’s potential to exist digitally and be distributed online. The highly anticipated presentation explores the similarities and di erences between their respective practices through video, installation, and interactive online works.

Arcangel explores the possibilities and limits of computers playing themselves, creating looping interactions within closed systems that continue until they reach their point of exhaustion. JODI’s works featured in the presentation are representations of data, code, and digital existence that would typically be hidden or intangible, making visual our digital footprint. Lisson Gallery is one of the most in uential and longest-running international contemporary art galleries in the world. Today the gallery supports and promotes the work of more than 60 international artists across two spaces in London, two in New York, one in Shanghai, as well as temporary spaces opened in 2020 in East Hampton and London’s Mayfair district.

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THE WORK OF MARIETTE PATHY ALLEN © Mariette Pathy Allen, “Andy Becoming Andi, near San Francisco,” 1978-1989, Vintage dye transfer print from the portfolio “Transformations” (Edition of 50), 22 x 15 inches, Courtesy of ClampArt, New York City.

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© Mariette Pathy Allen, "Vanessa [in a Fur Jacket]," 1978-1989, Vintage dye transfer print from the portfolio “Transformations” (Edition of 50), 22 x 15 inches, Courtesy of ClampArt, New York City.

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© Mariette Pathy Allen, “Madeline Victoria,” 1978-1989, Vintage dye transfer print from the portfolio “Transformations” (Edition of 50), 22 x 15 inches, Courtesy of ClampArt, New York City.

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© Mariette Pathy Allen, “Terisa [Tom as Carol],” 1978-1989, Vintage dye transfer print from the portfolio “Transformations” (Edition of 50), 22 x 15 inches, Courtesy of ClampArt, New York City.

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© Mariette Pathy Allen, “Kay (Ex-Green Beret),” 1978-1989, Vintage dye transfer print from the portfolio “Transformations” (Edition of 50), 15 x 22 inches, Courtesy of ClampArt, New York City.

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XUMIIRO GALLERY Nalada Taechanarong, Founder

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Xumiiro is a gallery for contemporary art with private viewings and sales of works by unconventional, forward thinking artists. Xumiiro’s mission is to reinvent the idea of an exhibition by delivering experiences that stimulate eyes, ears and brain through video, static images and sculptures accented by experimental soundscapes.

Established and new collectors appreciate our discrete service and unique collection of exclusive museum quality works.

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When it comes to art, the most innovative artists tend to captivate us the most. There’s an art to creating art and acid techno producer and audiovisual artist 0010x0010’s body of work shows that. Pronounced ‘two by two,’ the Dutch-born artist fuses audio, lm, paint, photo and print in his art.

He translates his experience with bipolarism through the hallucinogenic nature of his art.

0010x0010 is also pushing boundaries with his recent series of works exploring the new terrain of cryptocurrency, distributed art objects, and NFTs.

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YUCEF MEHRI BONNIER GALLERY

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In 1985, when pioneer digital artist Yucef Merhi was only eight years old and growing up in Caracas, he reverse-engineered his ATARI 2600 and turned it into a programmable computer. He used the Atari Video Computer System to produce generative videos based in language instructions. A leading art critic at the time saw this and proclaimed: “What you have created here, Yucef, will be considered a work of art in years to come.” Decades later, Merhi’s seminal creations would be exhibited at the New Museum in New York and would travel all over the world in international exhibitions, celebrated as the rst works of art crafted from a videogame console.

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From data hacking as protest art against totalitarianism and police brutality, to his new vision called Retrocycling that rescues obsolete tech devices from land lls . . . from perfecting a universal language as new source code for planetary awakening, to digital interventions that make poems come alive . . . throughout his 30+ year journey, the artist’s work has remained front and center in the current thinking about art, and especially digital art.

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HOFA GALLERY The World's Most Valuable ($20 million) NFT Exhibition, HOFA Gallery, London (23 September - 7 October, 2021)

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HOFA Gallery (House of Fine Art) specialises in contemporary art by established and emerging international artists. HOFA is determined to feature a multitude of artistic disciplines with an intent focus on exceptional talent, diversity and cultural relevance.

Dedicated to supporting rare talent and making their work globally accessible, the gallery works closely with all of its artists to ensure the highest level of excellence and integrity across its locations in London, Los Angeles and Mykonos.

HOFA Gallery represents acclaimed painters, sculptors, photographers and multidisciplinary artists from all over the world including China, Korea, America, Italy, France, Argentina and Australia amongst many others. Since its inception in 2012, HOFA Gallery has provided government institutions, museums, art galleries and private collectors access to some of the most sought after and collectable works of contemporary art.

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RAKETA

“BAIKONOUR”

A SPACE WATCH DESIGNED BY LEGENDARY COSMAUNAUT SERGEI KRIKALEV

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60 years ago, on 12 April 1961, the rst ever manned space ight by the Russian cosmonaut Yuri Gagarin was such a groundbreaking event for humanity, that the Soviet Union felt the need to dedicate a brand in its honour: it created the watch brand “Raketa” which means “space rocket” in Russian. Since then, the Raketa Watch Factory accompanied every step of the space conquest by engineering watches for Soviet cosmonauts. Today, 60 years later, Raketa continues this tradition with Russian cosmonauts. The Raketa “Baikonur” model is a specialized watch for cosmonauts developed in 2016 with the cosmonaut Sergei Krikalev.

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The Raketa movement in the ”Baikonur” watch has another important feature that makes it even more robust. “Buckle up” to understand it: when you wear the watch in the space station, its automatic winding system will obviously not work properly in the absence of gravity, and you will therefore need to regularly wind it up manually. In most other automatic watches, this would lead to a quick wearing out of the tiny little wheels in the automatic winding module (because they would be turning to no purpose every time you would wind-up the movement manually). The Raketa automatic movement includes a very special system that disengages these little wheels when you wind-up the movement manually, thus avoiding their premature use while the watch is in space. As a result, the automatic winding system will work perfectly well when you land back on Earth after a long stay in space!

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In addition to enabling you to distinguish night from day, the 24 hour dial provides another really cool function: it can serve on Earth as a solar compass. This is why the rotating bezel of the Baikonur watch has markers indicating the 4 cardinal points (in Russian) and the 360 degrees as in a normal compass. This solar compass would be very useful if your “Soyuz” descent module should fail to land at the right spot in the deep taiga forest and you would need a compass to nd your way back to civilization

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The Raketa movement has a beautifully printed decoration that you can see through the open caseback: a cosmonaut ies in open space in the middle of celestial constellations and the famous words pronounced by Gagirin (when he ew to space) is printed in Russian on the oscillating weight - meaning en English “Let's go!”.

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Raketa is one of the very few watchmaking companies to master the art of making from scratch hairsprings and escapements, made in a secret alloy.

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David Henderson-Stewart, CEO of Raketa

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Complimentary distribution in selected airlines

RHUM BARBANCOURT

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Rhum Barbancourt owes his name to Dupre’ Barbancourt who immigrated to Haiti from the Cognac region of France over 150 years ago. Here, he built a rum distillery –the oldest in the country - where he applied the French traditional distillation method to sugar cane juice and the aging process in oak barrels from Limousin, as practiced in the production of cognac in his native Charente.The most important characteristic of Rhum Barbancourt is the use of sugar cane juice, as opposed to molasses used by other rums from the region and the world. Using pure cane juice provides Rhum Barbancourt with a speci c pro le: its rich avor carries the manifold “cane” aromas, making it a terroir driven rhum.

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Our favorite: The “Estate Reserve”.The 15 years is a re ned rum with explosive avors. It goes through 3 di erent types of oak barrels over its 15 years aging.

During this time it is not blended. This speci c process develops soft scents of caramelized brown sugar, and a body that allows its avors to spread slowly and elegantly over the palate. A powerful body from the start, revealing an almost explosive aromatic richness based on cooked pears, citrus fruits, cinnamon and pepper. With a long nish that begins sweet and ends with the recurrence of citrus and spice accents, this spirit is ideal for sipping.

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KC CATTLE COMPANY

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Great food for a great cause. That’s the driving premise behind KC Cattle Company, a veteran-owned and operated family business dedicated to producing the nest, USDA certi ed hormone-free Wagyu beef. Located just outside Kansas City in Weston Missouri, KC Cattle Company was founded in 2016 Patrick Montgomery, a combat veteran. Patrick, only 28, earned his degree in animal science at the University of Missouri and raising Wagyu cattle with the goal of providing exceptional beef.

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KC Cattle Company sources itscattle from some of the best and most established Wagyu breeders in the U.S. Wagyu is a breed that originated in Japan (where the name means “black cow”). Wagyu cattle are known for having an extraordinary intramuscular fat. In premium steaks, this means optimum marbling and in turn, optimum avor. This fat also has a lower melting point, and these attributes combine to deliver superior taste.

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Complimentary distribution in selected cruise ships

Complimentary distribution in official organizations

NYC FOOD

Our curated selection of the best NYC restaurants for the Fall season

PHOTOGRAPHY: NICOLE FRANZEN

WAYLA

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PHOTOGRAPHY: EFDLT STUDIO

The visual beauty of Wayla dishes is stunning. This restaurant is rst and foremost a visual experience with multiple colors.

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PHOTOGRAPHY: EFDLT STUDIO

Ultra fresh authentic Thai food served in an enchanting secret NYC backyard.

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WAYLA 100 Forsyth St, New York, NY 10002

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PHOTOGRAPHY: EFDLT STUDIO

The service is also part of the experience. Friendly and professional waiters make a lunch or dinner at Wayla a pure moment of joy.

PHOTOGRAPHY: EFDLT STUDIO

INDIAN ACCENT

PHOTOGRAPHY: EFDLT STUDIO

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PHOTOGRAPHY: EFDLT STUDIO

Indian Accent o ers an inventive approach to Indian cuisine. It's path breaking menu has been designed

by Chef Manish Mehrotra. He reinterprets nostalgic Indian dishes with an openness towards global techniques and in uences. Manish has been called the most exciting modern Indian chef in the world today. Having started his career in Mumbai as part of Ananda Solomon's team at the Thai Pavilion of the Taj Hotels, he joined Old World Hospitality in 2000 and has been with the company ever since.

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PHOTOGRAPHY: EFDLT STUDIO

We enjoyed the re ned interior decoration and the perfect service. Indian accent o ers the perfect de nition of a luxury dining experience through a lot of attention to details.

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PHOTOGRAPHY: EFDLT STUDIO

INDIAN ACCENT 123 W 56th St, New York, NY 10019

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LITTLE MAD PHOTOGRAPHY: EFDLT STUDIO

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PHOTOGRAPHY: EFDLT STUDIO

Walking at Little Mad is entering into a contemporary art gallery with sophisticated decoration and a coordination of all senses.

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PHOTOGRAPHY: EFDLT STUDIO

LittleMad – A little space on Madison bursting with the fervor of the city.

Highlighting diversity and seasonality of New York on its menu, a New American cuisine is rede ned. Re ecting Chef Sol’s mad background, our menu, at the core, emulates Korean fare while incorporating French techniques. With lively service, it o ers ever-changing mad menus with seasonal ingredients to provide an unforgettable experience. The result is a truly delightful blend of cultures that may just be a little mad.

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PHOTOGRAPHY: EFDLT STUDIO

LITTLE MAD 110 Madison Ave, New York, NY 10016

PHOTOGRAPHY: EFDLT STUDIO

JUNOON

PHOTOGRAPHY: EFDLT STUDIO

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PHOTOGRAPHY: EFDLT STUDIO

Junoon, “passion” in Hindi, delivers on the promise of its moniker with an authentic, yet elegantly modern take on Indian cuisine. Restaurateur Rajesh Bhardwaj, inspired to share his love for the food and culture of his native India, assembled a talented team to create a world-class restaurant that would re-de ne how Indian cuisine is presented on the international gastronomic stage. Junoon is the recipient of a prestigious Michelin star the year it opened and has earned the same coveted award 8 years in a row. The team shares a vision of the future for Indian cuisine, an endeavor to improve the purest traditional and regional cuisines, while simultaneously creating innovative, modern dishes and interpretation.

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PHOTOGRAPHY: EFDLT STUDIO

Wonderful re-creation of a cricket game for dessert

JUNOON 19 W 24th St, New York, NY 10010

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PHOTOGRAPHY: EFDLT STUDIO

Akshay Bhardwaj, Corporate Chef

PHOTOGRAPHY: EFDLT STUDIO

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PHOTOGRAPHY: EFDLT STUDIO

SARASHINA HORII

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PHOTOGRAPHY: EFDLT STUDIO

Sarashina Horii was established in 1789, the same year that George Washington was inaugurated as the rst President of the United States.

Word spread about the high-quality noodles and soon they gained favor with the Japanese Imperial household and Shoguns. Today, there are three restaurants in Tokyo and the company is overseen by a ninth-generation member of the Horii family.

The soba making tradition stretches back over 230 years to a small shop in Tokyo. From there, nine generations have been the stewards of the culinary heritage and unique white soba. The New York restaurant is the rst location outside Japan.

PHOTOGRAPHY: EFDLT STUDIO

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PHOTOGRAPHY: EFDLT STUDIO

SARASHINA HORII 45 E 20th St, New York, NY 10003

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The signature Sarashina soba noodles are made from Japanese buckwheat, but only from the innermost part of each seed, similar to how sake is made from the core of rice grains. This produces noodles that are pure white in color, with a delicate aroma, texture that is smooth as silk, and has a more re ned avor. The restaurant also o er Mori soba, which is made from the whole buckwheat grain and has a more robust avor and darker color. Soba noodles are high in protein and lower in gluten than other noodles, however they are not gluten free.

OLD JOHN’S

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PHOTOGRAPHY: EFDLT STUDIO

Old John’s is the pure incarnation of the traditional American Diner. No fake sophistication here, no complicated menus: Just what we really like. The burger was indeed perfectly cooked “Medium Rare”, and not overcooked as in many other places. The buns were delicious and obviously home made. The fries were crunchy and delicious.

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PHOTOGRAPHY: EFDLT STUDIO

We had a perfectly executed Lemon meringue pie for dessert, entirely made from scratch. What is the true luxury? Complicated food with fancy names or the true real deal, perfectly made with love?

PHOTOGRAPHY: EFDLT STUDIO

And, on top of the great food, a truly great diner has a great service.

OLD JOHN’S LUNCHEONETTE 148 W 67th St, New York, NY 10023

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AFTERNOON TEA AT

THE PLAZA

PHOTOGRAPHY: EFDLT STUDIO

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PHOTOGRAPHY: EFDLT STUDIO

For over 100 years, The Palm Court has been New York City’s iconic destination for Afternoon Tea. In 2013, The Palm Court was relaunched to include a grand bar, tea by Palais des Thés, and a new and revised menu featuring inspired American fare from morning through evening. Renowned architect Thierry Despont has completely renovated The Palm Court while staying true to its original design intent. Inspired by nearby Central Park and its lush greenery, Despont incorporated potted plants, ceiling-high palm trees, trellis detailing, and custom furnishings with cane accents into his design.

The room’s signature feature is a soaring stained-glass dome reminiscent of the original built in 1907. The Palm Court is a timelessly elegant setting for breakfast, afternoon tea, evening fare and crafted cocktails making it one of the most iconic New York restaurant and bars still taking reservations.

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PHOTOGRAPHY: EFDLT STUDIO

Since it opened in 1907, The Palm Court has been a quintessential part of The Plaza. It has been the setting for scenes in many famous novels and lms, most notably F. Scott Fitzgerald’s The Great Gatsby.

Over the years The Palm Court has experienced a number of renovations, however the look and spirit of the room has remained unchanged.

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PHOTOGRAPHY: EFDLT STUDIO

The Palm Court is Manhattan’s iconic destination for afternoon tea. Visitors delight in the tradition of tea with our extensive, 25-variety collection of Palais des Thés tea, as well as sandwiches, snacks and ne pastries. The Palm Court o ers visitors an elegant piece of old New York with unmatched sophistication and charm.

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PHOTOGRAPHY: EFDLT STUDIO

The afternoon tea experience at the Plaza is a precious moment frozen in time, surrounded by perfectly made pastries and sandwiches.

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PHOTOGRAPHY: EFDLT STUDIO

The Face of America Magazine

gifts A curated selection of physical objects of interest, some of them might give additional social status, some others are just beautiful and/or useful.

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“PETE ON THE SEAT” PILLOW Erick Sanchez, creator of the Fouch on the Couch pillow and political consultant, has just launched a new pillow in honor of Secretary Mayor Pete, known as 'Pete on the Seat.' "This pillow will absolutely be a part of your living room's infrastructure," said Sanchez. "I'm thrilled to honor Secretary Mayor Pete as he continues to demonstrate bold and strong leadership."

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gifts BRIBON TEQUILA Bribón uses only fully matured 7-10 year old agaves harvested by hand and taken to the distillery where they are cooked for 18 hours. The cooked agaves are shredded and fermented in tanks at a consistent 32°C utilizing a proprietary strain of yeast developed by Don Roberto. After fermentation, the product is double distilled utilizing a process that combines pot-still distillate with column distillation, creating a tequila that is complex and sophisticated while being extremely approachable and easy to drink.

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TIA MARIA MATCHA CREAM LIQUEUR This liqueur has been marketed for a feminine audience, but guys also love it! It’s a surprisingly delicious drink, with just 17% ABV, perfect with a cigar. We tried it and the pairing works beautifully.

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gifts GEKKEIKAN SAKE With over 380 years of history, Gekkeikan is one of the oldest family-owned companies in the world, with 14 generations supporting the business since its 1637 founding in Kyoto by Jiemon Ōkura.

With centuries of history, the story of Gekkeikan is one of braving hardships and challenges as well as creation and innovation as they shaped the modern understanding of sake.

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gifts BUSKER WHISKY The Busker Triple Cask Triple Smooth is an extraordinary Blend made with a high-quality Single Grain and a very high percentage of Single Malt and Single Pot Still. It is a beautifully yellow gold colored whiskey with an unmistakable rich body.

The nose often leads o with tropical fruits and vanilla notes. The journey continues with notes of malt, sweetness and dark chocolate, while more subtle notes of to ee fudge and cinnamon, add intensity. The whiskey concludes with a mellow, well balanced, sweet nish.

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gifts DISARONNO FIZZ The Disaronno Fizz is the perfect libation to elevate your next brunch or to enjoy with friends either in an outdoor setting or at home. Disaronno Originale is 100% natural with a sweet and fruity character, with distinguished notes of sweet almond. Q Mixers Club Soda is a premium club soda with extra carbonation, allowing the cocktail to hold it’s zz for a longer period of time.

When combined, the Disaronno Fizz is a lowalcohol drink with distinct character, taste, and style.

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gifts SABRE PEPPERLIGHT 2IN-1 FLASHLIGHT PEPPER SPRAY The 2-in-1 PepperLight is an ultra-bright ashlight and a maximum strength pepper spray combined in one convenient package.

Compact 750 lumen highperformance ashlight is visible up to 540 feet (165 meters) and is perfect for tasks around the house, walking the dog, and camping; It’s also great in emergencies such as a power outage or changing a tire on the side of the road.

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gifts GOLDEN BODY WASH This new body wash formula is specially redesigned to help heal and moisturize your skin while it cleans you o .

Just a dollop in a wash cloth or shower pu will get you feeling fresh and leave you smelling your best. We love the very elegant and re ned packaging of the bottle.

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gifts PETE AND PEDRO “VILLAIN” PERFUME Pete and Pedro’ newest fragrance “Villain” is a wicked scent that starts o with an alluring burst of spice and is perfect for staying fresh in the summer and bold in the fall and winter. The combination makes Villain the perfect accessory for date night, an event, or making an impression as we start venturing out again!

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gifts LIQUID COURAGE BODY WASH From Ballsy, the snarky developer of premium men’s grooming products from head to toe. Smells very good.

Tested and approved by our editorial team’s male members.

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BEARBOTTOM SWIMSUIT Our favorite swimsuits for guys!

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A exible mesh liner (that’s actually comfortable!) and four-way stretch fabric No-chafe, wedge-free design that you can wear all day long DWR water-resistant treatment that dries in a ash A back zipper pocket and drop-in style side pockets

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HUE DIVISION New York is not only the home base for Hue Division, but the vibrant city is also the main source of inspiration for the colorful brand. Every stitch of this sustainable loungewear collection is imbued with the vivid colors and spirit of the city – an expression of individuality and diversity that is also aspirational and coveted. Very high quality products, great attention to details.

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gifts THE SECRETS OF ART Discover the secrets, mysteries, hidden meanings and stories behind famous works of art. A book full of surprises, discoveries, forgotten treasures and lost tales, The Secrets of Art takes us on a journey through the art world's mysteries to reveal that works of art are not always what they seem.

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gifts EAT OFF BEAT Eat O Beat is an NYC catering company made up of refugee Chefs. Experience amazing food from Chefs from Srilanka, Senegal, Afghanistan, Iran, Syria, Venezuela and Iraq.

Eat O Beat is about food, but also about love. We feel the incredible life stories of the refugee Chefs in their food. Eat O Beat is also partnering with the International Rescue Committee.

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