PARTNERSHIP PROPOSAL
“DEFINING THE FUTURE OF BUSINESS TRAVEL THROUGH COLLABORATION” 86 MEMBERS | 57 INDUSTRY PARTNERS | 14 ASSOCIATE PARTNERS
ABOUT THE BTA THE BTA IS THE AUTHORITATIVE AND TRUSTED VOICE OF BUSINESS TRAVEL. The BTA is the representative association for travel management companies and the business travel community. BTA Members account for over 90% of all managed travel booked within the UK and produce over ÂŁ11billion UK sales annually. The association works tirelessly, using its public relations expertise, to promote the importance of business travel within the travel sector and the UK economy. Our industry partners are all influential travel industry suppliers including airlines, airports, accommodation companies, rail, car rental, technology, payment, and ancillary product providers. The business travel industry is a service orientated sector and the customer is core to our members and partners DNA. To ensure we are fully engaged with the entire business travel eco-system we welcome corporate organisations into our community to ensure their needs are never forgotten. This collaborative approach gives The BTA the unique position to speak truly on behalf of the entire business travel sector. Our activities include lobbying and advising the UK Government on national and international topics, lobbying local government, liaising with, and advising the industry regulatory bodies, providing thought leadership for the industry, facilitating leading events with outstanding content and commissioning surveys and research.
OUR CORNERSTONES COMMERCE
Promoting business travel as an investment, as an integral part of a commercial strategy, and driver of economic growth. Ensuring fairness, transparency, and a competitive marketplace across all industry sectors. To ensure the industry works in an ethical and inclusive way and that fairness and empathy is core to every relationship.
COMMUNITY
Bringing together and supporting our members, partners, and industry stakeholders to deliver solutions to cross-industry issues and market changes. To offer support and guidance to our industry, to facilitate a tangible community spirit by bringing likeminded companies and individuals together to collaborate.
To be relevant to every level of employee within our sector and to operate in a fully diverse and inclusive manner ensuring every voice is heard, equally.
CONTINUITY
Driving the responsible development and sustainability of the industry, through nurturing talent, embracing new technology and inspiring the next generation of business travel leaders. Leading the agenda on the industries journey to a sustainable future by creating frameworks, debate, and action.
CONSISTENCY
Advocating strong governance and principles of the secretariat, members, and partners to ensure a consistent a fair approach to everyone in our industry and beyond. Championing professional standards, best practice service delivery, duty of care and traveller wellbeing.
WHAT WE DO POLITICAL ENGAGEMENT
The BTA has established the very first All-Party Parliamentary Group (APPG*) dedicated to business travel and this allows the BTA, its members, partners, and clients direct access to central government. It gives the business travel community a voice and influence right at the very heart of where the decisions are made on issues such as transport infrastructure projects, the value business travel to UK GDP or the sustainability agenda for travel. No other business travel organisation can offer such influence at Westminster. * All-Party Parliamentary Groups (APPGs) are informal cross-party groups that have no official status within Parliament. They are run by and for Members of the Commons and Lords, though many choose to involve individuals and organisations from outside Parliament in their administration and activities.
The BTA has established relationships with senior MP’s on both sides of the house and from all parts of the United Kingdom. The association also regularly engages with the DfT and other civil service bodies in our status as the authoritative voice of business travel. During the Covid-19 crisis the BTA was invited to speak directly to the Prime Ministers senior business advisors within Number 10 for them to understand the issues and needs of the business travel community. Local and devolved government relationships are also a regular part of our activities and interaction and through our government affairs partners, Cavendish, we continually look to expand our political influence.
PUBLIC RELATIONS
The BTA has a reputation for being the trusted voice of the business travel industry and has a high media profile. Our objective is to have business travel recognised as a valuable and unique sector within the travel industry. The BTA is recognised by the travel industry, government, commerce, and the public as the authoritative voice of business travel. The BTA is regularly quoted within the travel trade press and is often asked for comment by the national media on a wide range of industry matters. The BTA has frequently featured in amongst others the Daily Telegraph, The Daily Mail, The Daily Express, the Evening Standard and City AM. The BTA has also been recognised as the authority on business travel by BBC News, Sky News and BBC Radio with our CEO being interviewed live on several business and news programmes. The BTA has built a reputation of informed comment along with demonstrating the value and professionalism of the business travel industry that we are proud of. With our PR partners, Pembroke & Rye, we will continue to maximise the reach of the voice of our industry, its members and partners through a formulated media engagement and relationship plan.
THOUGHT LEADERSHIP
Working in partnership with our members, partners, and customers the BTA continues to create and deliver insight and opinions on all aspects of the business travel industry. The association is committed to encouraging collaboration and a meeting of minds to solve industry issues and deliver a unified roadmap. The BTA publishes white papers both independently and in conjunction with industry partners on issues and opportunities the industry faces and welcomes approaches from within our membership to create thought leadership pieces.
CONFERENCES AND EVENTS
Our calendar of virtual conferences and events is designed to deliver insightful and bespoke content around our industries issues and opportunities, creating a unique environment for education, collaboration, networking, and communication. Our annual conference is the jewel in the crown event which has a rich
history of outstanding speakers, content, and networking opportunities. This is not just conference this is a gathering of a community where we reflect, we listen, we learn, we talk, we meet, we share and we laugh, it’s an event not to be missed. Our events range from small discussion groups to large conferences and we encourage delegates from different roles and levels within your organisation. The BTA holds over 200 meetings and events each year so there is sure to be plenty of opportunity for you to get involved in the debate and make a difference.
What’s Next? | Amsterdam 2019
A Different View | London 2020
Richard Sherwood | Amsterdam 2019
Lizzie Yarnold | Amsterdam 2019
Robert Carey | London 2020
COMMUNICATING AND CONNECTING
The BTA is a network of like-minded companies and individuals who all have a single goal, to create a successful and innovative business travel industry with the customer at the centre of what we all do. The BTA plays a central role in keeping the community talking and interacting with our meetings and events throughout the year designed to maximise interaction and discussion. During the Covid-19 crisis the BTA facilitated regular huddles for members and partners to share experiences, to impart best practices and to simply offload. The role of an association such as The BTA was fully illustrated during this difficult time as it facilitated the industry coming together to navigate its way through the crisis.
BRAND PLATFORM
The BTA gives you and your company access and visibility to the all the UK’s leading TMC’s at multi levels, from the c-suite to the shop floor and everyone in between. No other association gives you the breadth and depth of influence. Your opportunities do not stop there with over 50 partners and our corporate advisory group your brand and opportunities will reach way beyond your normal sphere of influence. Sales resource have never been more difficult to find so by being a partner of The BTA you will have access to over 10,000 travel management influencers without the need for huge sales teams travelling across the UK. The association recognises and values the opportunities we can provide for partners to seal lucrative business deals.
INFLUENCE
Being a part of the business travel community gives you and your company influence, on the future of the business travel industry, that’s a given but being a part of The BTA, influence goes way beyond that. Being part of the BTA community, you will have the opportunity to influence peers, customers. competitors, industry regulators local and national government, the BTA is the voice of business travel.
GOVERNANCE
The BTA is an association which holds governance, tolerance, empathy, and diversity at the very centre of our core values. We know we must never become complacent on any of these issues and must constantly check and re-evaluate our position. Our executive board is made up of up to 14 senior executives from our members and they are democratically elected by our membership, the directors serve a fixed term to ensure the board remains agile and diverse. The association operates under a strict adherence to the founding articles. Which are available for all to see. The Chair of the executive board holds the responsibility to ensure the association meets the strict governance requirements. To ensure that partners have input into the associations accountability and strategy we operate an Industry Partners Executive board, a 12 strong council of elected partners, who are elected by the partners and represent the views of that partner community. Both boards work in tandem to maintain an association that everyone is proud to be a part of.
PARTNER BENEFITS BTA Industry Partner Program, values its relationships with key industry suppliers and the opportunity to pursue common goals for the benefit of the business travel industry. Our Industry Partners derive from a multitude of sectors including air, accommodation, rail, ground transportation, technology, payment and other ancillary providers. Working together and supporting each other’s strategy to deliver mutual benefit to all, the BTA and its Industry Partners deliver practical solutions to both industry-specific and cross-industry issues of national and international significance.
ACTIVITY
GOLD
SILVER
BRONZE
Overseas Conference
3
1
1
Home Event
3
3
2
Own Sector Conference
2
2
2
Additional Sector Conferences
1
1
1
Place/s BTA showcase event
1
1
1
Joint branding in relevant press releases and marketing collateral
1
1
1
Branding at Overseas Conference Branding at Domestic Conference
1
Access to BTA Executive Board
2
1
Present at relevant 'Strategy Group'
1
1
1
Present at multiple relevant 'Strategy Groups'
1
BTA CEO 2 CEO
1 1
1
1
3
2
1
Blog
1
1
To participate in BTA Podcast
1
1
To contribute on BTA Video ( Focus on/ Interview)
2
1
Preffered speaker at key BTA events
1
Bespoke content displayed on BTA website pages
4
1
Banner advertising on BTA Website (weeks)
1
1
Communication of strategic/tactical initiatives to all/designated BTA Members Contributions and features in BTA Newsletter and other marketing channels
1
ACTIVITY
GOLD
SILVER
BRONZE
Meeting space from 2 – 5 (small Room)
20h
20h
15h
Meeting space from 5 -30 available (Forum space)
4h
2h
2h
BTA Awards Places
2
1
BTA Christmas Party
2
1
BTA Executive Dinner (DC)
2
1
Use of BTA logo with the description ‘BTA Industry Partner’
1
1
1
Access to BTA resources; team and individual Members
1
1
1
Consultancy on tactical and strategic TMC development objectives
1
1
1
Political Updates
1
1
1
1
1
1
3
2
1
1
1
1
1
1
BTA Labs Research & Development
2
1
2
Listed as an Industry Partner on the BTA website
1
1
1
Provide the BTA up to date trade offers which can be published onto the BTA website
1
1
1
Advertise job vacancies on BTA website
1
1
1
1
1
1
1
1
1
Executive Board Briefing
APPG Input / attendance
BTA Review and ROI report Access to transaction survey results. Survey TMC Members once per year Solus contributions and features in BTA Newsletter and other marketing channels To include BTA marketing team on distribution lists and/or published press releases on BTA website/social media Creation of White Paper BTA Member Brieifing Session (Education) Conference session sponsorship / branding
To consider on application further marketing funds to host meetings; lunches, sponsor events or FAM trips Provision of complimentary travel tickets/services to be used with agreement by the BTA Opportunity to exhibit at BTS as part of the BTA Pavilion
Overseas Conference 2019
Overseas Conference 2019
Air and Technology Conference 2019
Domestic Conference 2020
Domestic Conference 2020
Domestic Conference 2020
Sustainability Conference 2020
Domestic Conference 2020
Industry Partner Executive Board
Domestic Conference 2020
BTA MEMBERS
BTA PARTNERS
WHAT PEOPLE SAY ABOUT US...
“
“
“
“ “
“
“
“
I have to say I think BTA have done an outstanding job over the last few months, all of their updates have been great and the meetings I have attended well thought through and useful
“You guys have done a brilliant job in updating us on so many industry issues at the moment, without the BTA we would be blind to so much information!” Even my legal person said the other day, we would be lost without all this information”
“
I think the industry will see many changes once this is over but we applaud the work being done by the BTA in putting corporate travel to the fore
“
“
Keep up the amazing work and thanks again. Very long way to go, but I feel the tide is potentially starting to turn
“
Thank you Clive and the whole team also for your extraordinary support to the trade during this time. It is much appreciated and very much needed!
I just wanted to say that during this lock down the communication from BTA has been amazing. The value we have from being members especially now has been invaluable; with interesting and relevant webinars and regular updates keeping us abreast of the entire industry. BTA is also becoming the organisation the media are peaking to for valuable insight into the industry, this is great kudos to you Clive
“
I just wanted to send a quick note to you about the BTA updates and feedback you, Clive and the Team are sending out. Like many I am not enjoying watching the news of late, but the updates Clive is sending every day are nothing short of brilliant
“
“
Just wanted to drop a note to feedback that I think you’re doing a great job during this very difficult period in regularly communicating in a structured and factual way to the membership. I typically read your emails below each day rather than the mobile or tabloid articles, as these are more accurate. Don’t think all your hard work isn’t appreciated
“ “
“
“
“
Thanks for all the support, lobbying, insight and communication the BTA is doing on behalf of the industry and its membership
I just wanted to say thank you for organising a really interesting call. It was very worthwhile and has increased my knowledge personally and what I can talk to the wider team about. Keep up your great work, your updates and support are invaluable information
WHO WE ARE
CLIVE WRATTEN CEO
JULIE COOPER MEMBER AND PARTERSHIP MANAGER
IVANA MACURA PARTNERSHIP PORTFOLIO MANAGER
NICKY TOLLWORTHY PARTNERSHIP RELATIONSHIP MANAGER
SOPHIE TURNER MARKETING AND ADMINISTRATION EXECUTIVE
DAVE CLARE EVENTS MANAGER
CONTACT US CALL US
T: +44 (0) 20 3657 7010
EMAIL US
INFO@THEBTA.ORG.UK
FIND US
BTA, 2ND FLOOR, BUTLER HOUSE, 177 - 178 TOTTENHAM COURT ROAD, W1T 7NY