chain, finished with the highest admissions, highest occupancy rate, highest ticket price and all of this is growing. Therefore, looking at a very high bar that got set the previous year and of course a lot of credit really goes to the kind of content that came out. With that high bar, this current financial year is also moving in a very aggressive fashion; both in terms of admission and the average ticket price. In Addition to content, I think, there are a lot of capital resources, effort, time that is being spent by PVR and our other colleagues in the business to spruce up our cinemas to invest in the cinema infrastructure, to expand our FNB offerings." John Schreiner comments,"Well I think if you look at the countries such as the United States, which was actually where Netflix started taking hold, the cinema business has really developed quite nicely. Alike last year, reckoning to what Kamal was saying, they had one of the best years ever. The cinemas are re-investing and making great experiences more comfortable; they are receding; they are doing a lot of things to drive consumers out of their homes and into cinemas, as one way to combat the streaming or the desire to watch content on the telephone or on your tablets. Recently, the NATO: National Association of Theatre Owners did a study with Ernst and Young which looked at the streaming and itsimpact and what they discovered through this study is that the people who like to stream content and watch a lot of movies online are the same people who would like to go to movie theatres too. So if you're an avid moviegoer, you go nine times a year or something like that; you're going to be the avid streamer as well."
regards to its failure or success, John further adds, "As far as what I'm aware, there was never any major production which released streaming and in the theatres as well. Now from an IMAX perspective, we've tested a few things where we did a thing recently with Netflix where we premiered in IMAX theatres a 15 minute of music video with a gentleman named Tom York and it was called 'anima'. It was back in June and again and it was only like a test to see how the technology would work how people would react and also a bit of the marketing ploy for the content itself to say it had an exclusive release and an early release one day on IMAX but that's again its testing sort of the IMAX network. It's not a regular feature film because that's something that I think we pride ourselves on providing great moviegoing experiences."
you a global citizen. And you are now living the global stories as well. So definitely consumption has grown up and is yet to grow 10x from here. As far as concerned to the mind-set of the smaller city audience, they are all looking for an experience which a cinema provides and that's what we are trying to do. We are trying to take cinemas to the smaller cities and non-metro cities without compromising on the experience of cinema. In metro cities we probably struggle to get a 35% kind of occupancy in some of the best places. But in some of the smaller cities non metro cities, the occupancy percentage is as high as 45-46 percentages as well. Hence, it is a guaranteed that people would surely want to come spend some quality time and money if provided with good cinemas in their respective localities."
Briefing on the non-metro cities and if there has been any impact on the footfalls, Amit Sharma affirmatively comments,"So when it comes to consumption pattern for videos, India is very rich in terms of consuming videos. When you look at today, it's the smart age people residing all over the country and they are all looking for a meaningful entertainment which is provided by the cinema. There is a different consumption pattern in different part of the country. We have always consumed the home grown videos. What OTT is doing right now, they are providing you the global content apart from the home grown regional content. So they are basically making
Speaking of aspects like the impact on cinema ITP and the F&B promotions with the OTT platforms being a rising competition, Kushal says, "When we look at today's condition, we certainly must bring back the habit of watching movies in the cinemas amongst the people. Therefore certain strategic plans have to be made with concerns to the pricing and the services what we provide. Talking about single screens, they lack a lot of scope for having better and adequate services to their consumers. So even we would have to invest a lot on the latest technology with better comfort and F&B options catered in the menu. So hence when we try to deliver
OTT Mania: On having asked if there has been any first day first show kind of movies on any OTT platforms with
December 2019 - February 2020
TW-45