TheatreWorld ::: June-August 2017

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Vue to Acquire Odeon Printworks

Vue Entertainment is taking over the Odeon Printworks cinema in Manchester. The deal is reflective of Vue's successful 'buy and build' growth strategy and the takeover of the iconic 20 screen multiplex, which also features an IMAX screen, will see Vue's portfolio increase to 86 sites throughout the UK & Ireland with further expansion slated through 2017 and beyond. Vue will take over operation of the cinema in late May when there will be a short transition period to change signage and other operational changes such as new Point of Sale technology and the move to the new Vue website. Vue are is committed to ensuring that the Printworks cinema continues to be a major part of the out-of-home leisure choices in the Manchester market. Vue is currently upgrading its London West End flagship and this will act as the template for this flagship cinema in the North of England. The highly successful IMAX auditorium will remain as part of the cinema offer and is due to be enhanced with new stateof-the-art laser projection technology in early 2018. Kevin Styles, Managing Director UK & Ireland, Vue commented, '"We are delighted to have been able to secure the Printworks site and with it the opportunity to bring our premium big screen experience to customers in Manchester. Across our estate we provide our customers with the best choice of content, the best environment, the best technology and

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the best food and drink and Manchester Printworks will be no exception. We look forward to welcoming the team led by Steve Gleave, who currently operate the Printworks cinemas so successfully, into the Vue team and ensuring that the Printworks cinema continues to be a major part of the out-of-home leisure choices in the Manchester market.

Vue Expands Investment in Sony 4K Vue International has expanded its investment in Sony Digital Cinema 4K projection systems to deliver the next level of premium cinema experience. After standardising its portfolio on Sony 4K, Vue has now upgraded the remaining DLP (Digital Light Processing) projectors across its estate in the UK, Ireland and Germany (CinemaxX), installing 44 Sony SRXR515DS dual projection systems. Each system delivers superb picture quality, thanks to 30,000 lumen brightness levels and an industryleading 8000:1 average contrast ratio - ideal for presentation in 3D or 2D on Premium Large Format (PLF) screens. Vue International's relationship with Sony Digital Cinema 4K is long standing, with the operator already standardised on Sony 4K projection across its UK and Ireland estate, as well as Germany and Denmark. "Vue is without question one of Europe's most technically innovative

and customer-focused cinema operators," comments Tim Potter, Business Development Manager, Sony Digital Cinema 4K. "We're thrilled to take our partnership to the next level and deliver solutions that time and again provide the picture quality demanded by passionate cinema-goers. We're proud that our SRX-R515DS models satisfy today's market needs in spades, trumping unproven laser solutions."

Wanda Cinema was awarded "China's Commercial Real Estate Outstanding Cooperation Brand" "China Commercial Real Estate Industry Development Forum 2017 (the fourteenth) Annual Conference" and "Huayuan Happy City Night" awards ceremony is scheduled for April 12 - 14 in the "cross-border boundless integration" as the theme of " Shangri-La Hotel, Hangzhou. Annual meeting by the All Real Estate Chamber of Commerce Commercial Real Estate Research Association (National Federation of Industry and Commerce, China Commercial Real Estate Alliance renamed), China Times, Tencent real estate, home media co-sponsored. Wanda Cinema Co., Ltd. (002739.SZ) in the event was named "China's commercial real estate outstanding cooperation brand." China Commercial Real Estate Industry Development Forum since 2004 has been in Guangzhou, Hangzhou, Beijing, Qingdao, Wuhan, Shanghai, Chengdu and other places successfully held thirteen. Participants include: government investment departments, commercial real estate developers, commercial brands, consultants, design agencies, fund investment banks, equipment suppliers and other industrial chain.


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