REIV awards submission 2018 | 1, 2 & 3/5 Berends Drive, Dandenong South

REIV COMMERCIAL & INDUSTRIAL MARKETING AWARDS 2018 Units 1, 2 & 3/5 Berends Drive, Dandenong South

CATEGORY Industrial, best campaign under $10,000

REIV NUMBER 102290

PRINCIPAL Mark Bond

AWARD PERIOD 1 July 2017 - 30 June 2018

EST

1917 Trusted

FRANK FACEY REAL ESTATE ESTABLISHED

MARKET LEADER IN DANDENONG, BERWICK, NARRE WARREN AND PAKENHAM CORRIDOR.

1992 FACEY INDUSTRIAL COMMERCIAL WAS ESTABLISHED AS A SEPARATE ENTITY

Local

Experienced

Our clients come to us time and again, knowing that, with integrity, we will tailor a solution to their needs.

The presence of the Facey name in Dandenong since 1917 plus our extensive knowledge of the South East means we are on the ground using our contacts and local expertise to achieve an optimum result.

Our team of specialists’ combined years of experience allows our client to rest assured that they are in capable hands.

SOME OF OUR CLIENTS INCLUDE:

THIRD

A GENERATION FAMILY

1917 - 2017

AT FACEY INDUSTRIAL COMMERCIAL WE PRIDE OURSELVES ON BEING THE AUTHORITY ON INDUSTRIAL AND COMMERCIAL PROPERTY IN THE SOUTH EAST.

PROPERTY Units 1, 2 & 3/5 Berends Drive, Dandenong South

UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH REIV AWARDS 2018 5

PROPERTY SNAPSHOT

100%

LAND AREA 3,917m2

BUILDING AREA 2,657m2

UNIT 1 954m2 UNIT 2 722m2 UNIT 3 931m2

100% OCCUPANCY

ZONING Industrial 2

UNITS UNITS1,1,22&&3/5 3/5BERENDS BERENDSDRIVE, DRIVE,DANDENONG DANDENONGSOUTH SOUTH

REIV AWARDS 2018

6

UNIT 1

UNITS UNITS1,1,22&&3/5 3/5BERENDS BERENDSDRIVE, DRIVE,DANDENONG DANDENONGSOUTH SOUTH

REIV AWARDS 2018

7

UNIT 2

UNITS UNITS1,1,22&&3/5 3/5BERENDS BERENDSDRIVE, DRIVE,DANDENONG DANDENONGSOUTH SOUTH

REIV AWARDS 2018

8

UNIT 3

CAMPAIGN Units 1, 2 & 3/5 Berends Drive, Dandenong South

UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH REIV AWARDS 2018 10

SALE METHOD Due to varied buyer profile we believed an

EOI CAMPAIGN was the most suitable option as we aimed to extract the best offers from the market.

PRIVATE TREATY

AUCTION

EOI

PUBLIC TENDER

The agreement for the sale of a property at a price negotiated directly between the vendor and purchaser or their agents.

A public sale in which goods or property are sold to the highest bidder.

A multi-staged selling process.

An Expression of Interest is used to shortlist potential purchasers before seeking detailed bids from the shortlisted tenderers.

An open bidding process where the sealed bids are opened in public for scrutiny and are chosen on the basis of price and quality.

UNITS UNITS1,1,22&&3/5 3/5BERENDS BERENDSDRIVE, DRIVE,DANDENONG DANDENONGSOUTH SOUTH

MARKETING PACKAGE

$1,000.00 $3,186.00 $895.00

$169.94 $2,340.00

WE RECOMMENDED THE FOLLOWING PACKAGE TO MARKET THE PROPERTY AND DELIVER THE BEST RESULTS.

$80.00 $567.00

$1,100 $150.00

REIV AWARDS 2018 11

$100.00

Client Invoiced $9,418.00 + GST $9,418.00 + GST

UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH

eDM

iPad

TO TARGETED DATABASE

SPEND $100.00

RECIPIENTS 523 VIEWS OPENS

REIV AWARDS 2018 12

205 (39.20%) CLICKS

28

Image is a representation only

8:35 PM

UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH

VIDEO SPEND $1,100

VIEWS YOUTUBE

168

REIV AWARDS 2018 13

CLICK THE SCREEN TO WATCH THE VIDEO

Image is a representation only

COMMERCIALVIEW REIV AWARDS 2018 14

VIEWS

1,117 SPEND $1,000.00

Image is a representation only

8:35 PM iPad

8:35 PM iPad

8:35 PM iPad

UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH

ONLINE ADVERTISING

REALCOMMERCIAL

COMMERCIALREALESTATE

VIEWS

ENQUIRIES

VIEWS

ENQUIRIES

1,589

13

104

4

SPEND $3,186.00

SPEND $895.00

UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH

PRINT ADVERTISING SPEND $2,340.00

THE AGE

T21 Full Colour REIV AWARDS 2018

INSERTION DATES

Saturday 11th November Saturday 18th November Saturday 25th November

Image is a representation only

EXPRESSION OF INTEREST

AUCTION

Commercial Real Estate AD SIZE

15

9793 4455 faceyindustrial.com.au

SECTION 1

2

AUCTION

3

4/38 Hartnett Drive, Seaford

Units 1, 2 & 3 / 5 Berends Drive, Dandenong South

15 Langmore Lane, Berwick

Brilliant office investment

1, 2, 3.... buy me!

Positioned for success

• 3 Year lease to Grey Army Pty Ltd • Renewed 01/08/17 for 3 years with options • Car parking on title Building area 250m² Income $26,739 pa Zoning Industrial 1 Auction Wednesday 29th November, 1 pm on site Terms 10% deposit, balance 60 days

• 3 office/warehouses on one title • Invest now and start occupying in 2018 • Projected return circa $173,000 pa Building area 2,657m² Land area 3,917m² Zoning Industrial 2 EOI Closing Thursday 7th December, 4 pm 6 Clow Street, Dandenong

• Income of $156,773 pa with 4% annual reviews • 14 car parks on site • 890m² corner site Building area 413m² Income $156, 773 pa + O/Gs Zoning Commercial 2 Auction Wednesday 6th December, 11 am on site Terms 10% deposit, balance 60/90 days

Mark Bond 0419 386 882 Richard O’Callaghan 0418 338 746

Mark Bond 0419 386 882 Colin Tarlamis 0400 344 070

Ian Kilgour 0416 012 727 Graham ‘Josh’ Kendall 0418 322 443

*All figures are exclusive of GST. All sizes are approximate.

UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH

SOCIAL MEDIA SPEND $169.94

FACEBOOK ADVERTISING CAMPAIGN ON FACEBOOK, INSTAGRAM AND LINKEDIN TARGETED AT AN INVESTOR AUDIENCE.

REACH

7,766 IMPRESSIONS

19,203 REIV AWARDS 2018 16

CLICKS

27

Image is a representation only

UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH

PRINT COLLATERAL & SIGNAGE

INFORMATION MEMORANDUM

1, 2, 3... BUY ME!

1, 2, 3... BUY ME! 1

2

Units 1, 2 & 3 5 Berends Drive, Dandenong South

011

3

2

3

EXPRESSION OF INTEREST

BUILDING AREA

2,657m2

03

We have for you an opportunity of purchasing these three office / warehouse sites in Dandenong South. We have labelled them as ‘a rare opportunity for owner occupiers and investors alike’.

Industrial 2

Unit 1, 2 & 3 5 Berends Drive, Dandenong South AREA

TENANT

RENT

REIV AWARDS 2018

Unit 1

954m

Monthly

two electric RSDs, Offices, Kitchen & Bathroom

Unit 2

772m2

Hazel Motor Parts

3 year term

Offices, Kitchen & Bathroom

Unit 3

931m2

Access Scaffolding

Ending 31st Jan 2018

Offices, Kitchen & Bathroom

2

Engrain Furniture

EOI CLOSE DATE

Thursday 7th December, 4pm

Mark Bond 0419 386 882

Richard O’Callaghan 0418 338 746

mark@faceyindustrial.com.au

roc@faceyindustrial.com.au

2,657m² BUILDING AREA

Expression of Interest METHOD OF SALE

5

Thursday 7 December, 4pm th

EOI CLOSING

Unit 1

AREA

TENANT

RENT

954m2

Engrain Furniture

Monthly

Features two electric RSDs, Offices, Kitchen & Bathroom

4

3

• Own & occupy with income

Unit 2

772m2

Hazel Motor Parts

3 year term

Offices, Kitchen & Bathroom

• Projected Income: $173,000 pa & OGs**

Unit 3

931m2

Access Scaffolding

Ending 31st Jan 2018

Offices, Kitchen & Bathroom

1 Ordish Road

3

2 Frankston-Dandenong Road 3 Greens Road

750m

Closing Thursday 7th December, 4pm

1, 2, 3..... Buy me!

• 3 Office/warehouses from 772mð - 954mð • 3,917mð of Industrial 2 zoned land • 47 carparks on site

MARK BOND 0419 386 882 RICHARD O'CALLAGHAN 0418 338 746

Expression of Interest closing Thursday 7th December, 4pm at 6 Clow Street, Dandenong

1

1.4km 2km

4 Eastlink

3.2km

5 Dandenong Station

4.6km

2

INFORMATION MEMORANDUM

INFORMATION MEMORANDUM SPEND $80.00

2,657mð

INFORMATION MEMORANDUM

13

Image is a representation only

Nestled between Eastlink and the South Gippsland Freeway with access to Dandenong’s bustling CBD via FrankstonDandenong Road.

9793 4455 | faceyindustrial.com.au

• Three warehouses, each with offices

Disclaimer All prices are GST Exclusive. All areas are approximate. Prospective Purchasers/Tenants should make their own enquiries to satisfy themselves of all aspects. This property report has been prepared by Facey Kendall O’Dea Pty Ltd – ACN: 053 469 757, trading as Facey Industrial Commercial solely for the information of potential purchasers/tenants to assist them in deciding whether they are sufficiently interested in the properties. The information does not constitute all or any part of an offer or Contract of Sale/Lease, and is intended as a guide only. The information contained in the report has been prepared in good faith by Facey Industrial Commercial and includes information provided by other sources. Facey Industrial Commercial advise that they have not checked or verified and make no representation of their accuracy.

BROCHURE

LOCATION OVERVIEW

Each unit on this Dandenong South property features a warehouse with office facilities, kitchen, bathroom and wall mounted air conditioning units.

**Assuming an average rate of $65per/ m² pa

6 Clow Street, Dandenong VIC 3175 9793 4455 faceyindustrial.com.au

We have for you an opportunity of purchasing these three office / warehouse sites in Dandenong South. We have labelled them as ‘a rare opportunity for owner occupiers and investors alike’.

LOCATION OVERVIEW

Each unit on this Dandenong South property features a warehouse with office facilities, kitchen, bathroom and wall mounted air conditioning units.

EXPRESSION OF INTEREST

Features

1, 2, 3... Buy me!

All units contain suitably fitted air conditioned offices to compliment most industrial tenants’ needs.

All units contain suitably fitted air conditioned offices to compliment most industrial tenants’ needs.

3,917m

ZONING

EXECUTIVE SUMMARY

1, 2, 3... Buy me!

LAND AREA 2

17

TANGIBLE PRINT COLLATERAL PROVIDING INFORMATION AND VISUAL IMPACT.

ON SITE BOARD SPEND $567.00

RESULTS Units 1, 2 & 3/5 Berends Drive, Dandenong South

UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH

CAMPAIGN SUMMARY Industrial 2 zoned site of 3,917m² comprising of three units totalling 2,657m² on one title. The property was offered for sale by way of EOI as the successful purchaser needed to understand the intricacies of the zoning and how this may impact future divestment. There was an eclectic mix of enquiries ranging from owner/occupiers to developers seeking to subdivide and reinvent this ageing asset. The marketing campaign comprised of a mix of traditional and new media advertising. It was targeted at passive investors or developers seeking to polish the ageing investment. We had over 210 genuine enquiries from a number of sources online listings, eDM, social media (Facebook & LinkedIn), and traditional newspaper ads. The campaign highlighted our ability to identify the site’s highest and best use which supported the divestment strategy.

REIV AWARDS 2018

OUR CLIENT IS A LONG STANDING MANAGEMENT GROUP THAT HAD DEVELOPED THE UNITS IN THE PAST DECADE AND A HALF. THEY UNDERSTOOD THE LIMITATIONS OF THE INDUSTRIAL 2 ZONING AND AGREED WITH OUR SUGGESTED EOI SALES METHOD TO MAXIMISE THE RESULT.

MARK BOND 19

UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH

THE RESULT

ADDRESS DATE OFFERED

25th October 2017

SALE DATE

17th January 2018

SALE PRICE CAMPAIGN RESULT

AGENTS

REIV AWARDS 2018 20

Units 1, 2 & 3/5 Berends Drive, Dandenong South

$2,200,000 The purchaser was a developer willing to reimagine the buildings, subdivide the one lot into three and he paid $2,250,000 for the opportunity. The sale reflected a 7.7% yield on the existing income - Unit 1 was on a monthly tenancy, Unit 2 leased with approximately 18 months to go, and Unit 3 becoming vacant shortly after settlement. Post settlement the new Vendor has reimagined the buildings by providing fresh paint, fences, and gates to now offer one of the warehouses to the market for sale and or lease.

Richard O’Callaghan Mark Bond

ENQUIRIES

YIELD

ONLINE AD VIEWS

211

7.7%

2,810

UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH REIV AWARDS 2018 21

CAMPAIGN TEAM

Mark Bond

Richard O’Callaghan

Director 0419 386 882 mark@faceyindustrial.com.au

Non-Executive Director 0418 338 746 roc@faceyindustrial.com.au

Thank you for your consideration Facey Industrial Commercial continues to stay ahead of the sales game, evolving our campaigns so our clients’ get the most value for their asset by reaching the right audience. Video and social media advertising are now an essential part of each campaign and we have started to implement live streaming to our auctions, using multi-media to engage with an increasingly online market.

6 Clow Street Dandenong VIC 3175 9701 4455 faceyindustrial.com.au Disclaimer All prices are GST Exclusive. All areas are approximate. Prospective Purchasers/Tenants should make their own enquiries to satisfy themselves of all aspects.

This property report has been prepared by Facey Kendall O’Dea Pty Ltd – ACN: 053 469 757, trading as Facey Industrial Commercial solely for the information of potential purchasers/tenants to assist them in deciding whether they are sufficiently interested in the properties. The information does not constitute all or any part of an offer or Contract of Sale/Lease, and is intended as a guide only.

The information contained in the report has been prepared in good faith by Facey Industrial Commercial and includes information provided by other sources. Facey Industrial Commercial advise that they have not checked or verified and make no representation of their accuracy.