Visual Stories That Spark Change Creative Solutions for Charities
Where Purpose Meets Creativity
Charities today face more than just fundraising targets. You’re navigating a world of tighter budgets, increased competition, digital noise, and donor fatigue – all while staying true to your cause and accountable to your supporters.
This brochure showcases just a few of the impactful projects we’ve created for our charity clients. If you’re looking for a design partner who gets your sector, shares your values, and makes the process refreshingly straightforward, we’d love to work with you.
Let’s turn your message into momentum.
Laura Bray Account Director
Big Impact for a Life-Saving Charity
Our creative partnership with Hampshire & Isle of Wight Air Ambulance (HIOWAA) spans everything from gala event collateral and annual reports to powerful fundraising and education campaigns. Here are two standout examples of how great design can drive action: We’re there for you. Will you be there for us
The Brief:
Revive a regular giving campaign that had the right idea but the wrong execution.
The Challenge:
The original concept – small change, big difference – was built around the idea that just a penny an hour could save lives. But canvassers found it hard to explain, and potential donors didn’t connect with it.
What We Did:
We stripped the message back to its emotional core: “We’re there for you. Will you be there for us?” Then we rebuilt the visual identity to match— bold, clear and instantly engaging. Calls to action were refined for digital and face-to-face fundraising.
The Result:
Better performance across paid digital channels. Stronger acquisition and conversion rates. Greater clarity and confidence for fundraising teams.
Their creative expertise and strategic insight have been instrumental in elevating our brand … No idea is ever too ambitious—the team consistently delivers thoughtful, on-brand design solutions that reflect a deep understanding of who we are and what we stand for. Their professionalism, responsiveness, and genuine enthusiasm make them an invaluable extension of our charity.
Gemma Brennan Marketing Manager
HIOWAA
CPR Training Campaign
The Brief:
Tackle the statistic that fewer than 1 in 10 people survive an out-ofhospital cardiac arrest and help change it.
The Challenge:
Only 51% of people feel confident giving CPR. The mission: improve public understanding and boost sign-ups to life-saving training.
What We Did:
Built a research-led campaign identity with accessibility at its heart. Designed a flexible suite of materials for print, digital, out of home and social. Developed inclusive content for different learning styles and literacy levels.
The Result:
Over 1,500 people trained and empowered with the skills and confidence to save a life.
We delivered
• Annual reports
• Event collateral
• Visual identity
• Campaign logo
• Posters
• Flyers
• Merchandise
• Presentation decks
• Social Media assets
Feeling inspired? Scan to see more of our work
He
rts & Middlesex Wildlife Trust
Our creative partnership with Herts and Middlesex Wildlife Trust (HMWT) spans everything from impact reports and recruitment campaigns to membership packs, activity guides, direct mail—and, of course, their flagship magazine, Wildlife Matters.
Wildlife Matters Magazine
The Brief:
Engage 13,000+ members with a publication that informs, inspires, and brings the Trust’s conservation work to life.
The Challenge:
Stay true to a well-loved brand while keeping each issue fresh, emotionally engaging, and visually rich for a diverse audience ranging from casual readers to committed campaigners.
What We Did:
• Developed immersive layouts using full-page spreads and a warm, nature-inspired palette.
• Refined the visual hierarchy with a clear, consistent grid for easy navigation.
• Used striking wildlife photography and emotive cover design to invite connection and reflection.
The Result:
A magazine that acts as a catalyst, deepening member engagement and reinforcing the Trust’s mission –turning readers into advocates for local wildlife.
From initial designs to final delivery their communications, creativity and attention to detail are excellent … I would wholeheartedly recommend TGDH”
Debbie Bigg Communications & PR Officer HMWT
More Than a Magazine
Beyond print, we support HMWT across a wide range of communications:
• Impact Reports that celebrate achievements and drive transparency.
• Recruitment Campaigns that inspire people to join the movement.
• Membership Packs & Activity Guides designed to inform, educate and empower.
• Direct Mail designed for cost efficiency that lands with clarity, energy and purpose.
Whether it’s showcasing conservation wins or mobilising new supporters, we’re thrilled that our design work helps the Trust connect with its community and grow its impact across Hertfordshire and Middlesex.
A Fresh Look for Fundraising
Our creative work with Kidney Care UK launched with a new lottery product—developing a bold, playful identity that could stand out in a crowded market while staying true to the charity’s growing national brand presence.
Here’s how we helped turn a new idea into a visually rich, campaignready product:
Lottery Campaign Identity
The Brief:
Create a fresh identity for Kidney Care UK’s new lottery, one that feels engaging, adventurous, and vibrant while standing apart from other charity lotteries.
The Challenge:
As a completely new product, the identity needed to work flexibly across platforms and appeal to a broad audience. It had to carry the energy of a game, the credibility of a trusted charity, and the clarity to cut through online.
What We Did:
We brought the lottery to life with a bold, digitally inspired identity centred around a celebratory starburst—a symbol of excitement, energy and reward. The logo
captures the spirit of online gaming and community, with vibrant colours and lottery balls in motion to reflect playfulness and anticipation.
From this, we built out a full creative suite that feels dynamic and modern. The starburst became more than just a holding shape, it evolved into a core design element across all campaign materials. Imagery breaks out of the frame to create energy and movement, while cropped starburst segments are used as impactful background devices, adding rhythm and interest to every touchpoint.
We rolled this out into animated logos, motion graphics, digital assets and a suite of posters and leaflets—all designed to feel fresh, energetic and unmistakably part of the Kidney Care UK family. The result is a vibrant, campaign-ready identity made for the digital age.
The Result:
A versatile, eye-catching identity that brings energy and personality to the lottery—supporting campaign rollout across social, print, and web while helping Kidney Care UK strengthen its presence in a new fundraising space.
We delivered
• Visual identity
• Animated logo
• Social animations
• Static social templates
• Print adverts
• Posters
• Leaflets
• Image starburst library
• Flexible rollout system
Revitalising a Brand to Protect Ocean Life
ORCA is a marine conservation charity dedicated to protecting whales, dolphins and porpoises around the UK and European waters. With a vital mission rooted in science, education and advocacy, they needed a refreshed brand identity that could better communicate their message, inspire action and unify their visual presence across all channels.
A Brand Rooted in Movement, Clarity and Connection
The Brief:
Create a refreshed brand identity that conveys ORCA’s scientific foundations, community focus, and urgent conservation message, one that works consistently across digital and print channels.
The Challenge:
ORCA’s existing brand lacked flexibility and cohesion, particularly in digital applications and campaign materials. The logo needed refining for improved clarity and adaptability.
Spot. Report. Protect.
Spot. Report. Protect.
Spot. Report. Protect.
What We Did:
• Worked closely with ORCA through a consultative process to define a confident, accessible visual language inspired by the ocean’s energy and movement.
• Introduced a vibrant oceaninspired colour palette and expressive graphic patterns to bring more impact and cohesion.
• Refined typography for clarity and consistency across all communications.
• Enhanced the logo with a cleaner white outline and adjusted the text for better legibility on light and dark backgrounds, removing awkward shapes and improving overall flexibility.
• Developed a comprehensive brand toolkit covering logo usage, colour systems, infographics, iconography, and photography.
The Result:
A refreshed brand identity that empowers ORCA’s team and partners to communicate their mission with clarity and confidence. The new look supports everything from education and outreach to fundraising and advocacy, ready to inspire action and raise awareness for protecting marine life.
Discover why more than 60 charities have chosen us.
Become a citizen scientist and help safeguard our whales and dolphins.
Looking out for Whales and Dolphins. orca.org.uk
Become a citizen scientist and help safeguard our whales and dolphins.
Looking out for Whales and Dolphins. orca.org.uk
Become a citizen scientist and help safeguard our whales and dolphins.
Looking out for Whales and Dolphins. orca.org.uk
This snapshot captures the core visual elements that define the ORCA brand. From the bold logo and distinctive colour palette to engaging photography, clean typography, and clear messaging, each component plays a vital role in communicating our identity. Together, they create a cohesive and flexible system that supports everything from campaign materials to digital content.
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Looking out for Whales and Dolphins. 50%
At a Glance
Wildlife Highlights
The Home of Great Design
With two decades of design expertise working alongside clients such as Gamcare, Joseph Rowntree, Earthwatch, and Kidney Research, The Graphic Design House is a full-service design agency producing inspirational creative for ambitious brands.
More than a place, The Graphic Design House is a home where passionate experts from every design discipline work together to produce great work that builds brands and drives results.
We are truly integrated, bringing creative ideas and executions to life across every medium from social to animation, web to print. We do
Our clients like us and stay Creative excellence across every medium
40% of new clients find us through recommendation. Twenty six have been with us for more than 10 years – a rare achievement in the design world.
We bring creative ideas and executions to life across every touch point and medium; from social to animation, web to print. We do it all and we do it well.
Work that wins
We produce great work that builds brands and drives results. Whether that’s new enquiries, increasing web traffic, or building brand awareness, we make it happen.
Creative with impact
We do more than make something look good. We produce creative that gets noticed, talked about and shared, leaving a lasting impression.
Experience you can trust
Our multi-disciplinary team combines expertise across education, charity, the arts and business, blending strategy and execution to deliver innovative results.
A true partner
From concept to completion across design, print and mailing, we take full ownership of your project. The buck starts and stops with us.
The complete solution
Part of a wider print and mailing group, our unique heritage means your stunning creative can be rolled out quickly, easily, on time and on budget across multiple touch points.
Simply unexpected
We keep our service simple and our designs impactful. Timely, responsive communication; efficient online proofing; fast reliable turnarounds and exceptional client service.
Our House
Whether you’re raising funds, growing membership or bringing your cause to life, we can help you connect and inspire action. Design with purpose starts here.
to get started.
The seafront city of Portsmouth, home to The Royal Navy, Charles Dickens, Spinnaker Tower and The Graphic Design House.
