APRIL 2010 TDA TODAY

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APRIL 2010 JUNE, 2008

VOLUME ISSUE64 VOLUME 11, 9, ISSUE

AVAILABLE ONLINE ATAT TDA.ORG AVAILABLE ONLINE TDA.ORG

SocialMember Media 101 Every Matters

Inside Inside

The TDA Board of Future DirectorsFocus receivedCommittee training at Rise’ Lyman, DDS, TDA

its March meeting on one of the most popular growth ismany vital to any thriving organization. The Texas Dental Association (TDA) Board is strongly social media websites:Membership Facebook. Although committed to the Membership goal within the “TDA 2009” strategic plan, which addresses continued growth. Board members already have personal profiles and are also I am proud to report that, as evidence of that commitment and for the second year in a row, the TDA received members of the TDA Facebook group page, they received following ADA awards in 2008: in-depth training on the manythe features and settings • Greatest Percentage Membership Net Gain: Texas had a net gain of 198 members in the year 2007. Facebook offers. • Top Constituent Dental Society with Greatest Percentage of Non-Members to Membership: Dental practices can benefit from utilizing this social Represents a conversion of 4.7 percent of non-members into membership at end of year 2007. media tool by creating a Facebook A fan pageDental is • fan Toppage. Constituent Society to Improve Retention Rate Percentage in 2007: Represents a 97 easy to set up and lets you group together patients, retention rate, which is an increase of 7 percent from the previous year. percentyour Association colleagues, or friends on one common page. The page can of New Dentist Members: Represents a gain of 111 new dentist members (those • Greatest Percentage be used to raise patient awareness ordentists to simply extend the years out of school). who are 1-9 doctor-patient relationship beyond the office setting. If you of our Association is the TDA Externship Program, which builds student awareness Another example of the commitment to the growth The TDA Board of Directors receives in-depth website,This you innovative should alsoprogram, consider adding link to your Facebook fanthe page. have an existing of organized dentistry. createda in 2007, offers students opportunity to gain insight into the different components training on Facebook, a social media website.

of organized dentistry including legislative and regulatory affairs, membership, governance, continuing education, and charitable dentistry and The TDA Facebook group page includes Association updates and current information. To join, please to gain a better understanding of their role as future leaders of the dental team. The program is open to dental students from each of the three visit groups.to/texasdental. dental schools in Texas. This year the externship program will take place June 20 – June 27 in Austin at the TDA central office. Asfuture an ongoing to Today enhance valueon andsocial benefits themedia Association, Check issues effort of TDA forthe articles and of new updates.the TDA Council on Membership developed a survey that was sent to all members in 2006. The results clearly showed that members have a high satisfaction rating with benefits such as the TEXAS Meeting, TDA publications, and the ability to participate philanthropically in the TDA Smiles Foundation. A great number of the discounted programs offered to members through the TDA Perks Program also received a high satisfaction rating. In accordance with the strategic plan, the Council on Membership, will survey members again in 2009. Participation from all members and a collaborative effort between the ADA, TDA, and local component societies are the keys to successful membership recruitment and retention. We encourage every member to get involved whether it is by attending local meetings, taking part in Give Kids a Smile! Day activities, volunteering at a Texas Mission of Mercy, or participating in TDA Legislative Day activities in Austin. Each member matters and is essential to the continued growth of our Association and of organized dentistry. This is the seventh and final in a series of articles focused on the TDA’s accomplishments guided by the strategic plan. To view the entire plan, log in at www.tda.org and click on “TDA 2009” under “Current Issues” on the member homepage. For more information, please contact Lyda Creus The(512) TDA443-3675. honored State Senator Florence Shapiro (R-Plano) with Molanphy, staff liaison to the Future Focus Committee, at the TDA central office, the Association’s most prestigious award, the Excellence in Advocacy Award, at a banquet in Dallas last month. Mission: To be The Voice of DenTisTry in Texas Sen. Shapiro was recognized for her efforts to help pass Senate Bill 455, which aimed to improve patient access to dental care by enabling dentists to delegate additional duties to dental assistants. Public Organizational

State Senator Florence Shapiro Honored with TDA Excellence in Advocacy Award

Manpower

Advocacy

Excellence

(L-R) State Sen. Florence Shapiro (R-Plano) accepts TDA’s Excellence in Membership Advocacy Award presented by Council on Legislative and Regulatory Affairs Dentists will value chair Dr. Richard Black membership of El Paso. and participation in the TDA.

American Academy of Restorative 2008-2009 TDA Board of Directors Dentistry TDAYour member Meet TDA named Staff president TDA’s new Finance Director MK’s Notes Dee DeeBoard Delagarza Congratulations toPractice TDA Tip of the Evidence-based Component Societies Month Streamline Your Insurance Claims TSBDE Rule Update Speeding up confirmation of benefits and eligibility

May

TSBDE Rule Update Journal for News Requirements dental office radiograph machines Special Oral Cancer Issue Development Membership In Management the News of Oropharyngeal Image This push for flexibility is a win for both patients and dentists, says Sen. TDA members in the news Mucositis Pain Shapiro. “It just makes sense to allow trained and certified assistants to perform these procedures; it creates more efficiency and allows dentists to see a higher number of their patients, thus increasing patient access to top dental care.”

Objectives 1. Improve perceived value and benefits of membership in TDA. a. Increase members’ knowledge about the impact and benefits of TDA membership. “Senator Shapiro is a true champion of oral health and organized b. Ensure that components are an integral aspect of the membership process. says TDA immediate past president Dr. Hilton Israelson. c. Create greater awareness of the availability of the Peer Review,dentistry,” Ethics & Judicial, and Risk Management benefits. “Her efforts during the 81st legislative session increased the efficiency d. Actively promote adherence to the Code of Ethics. of the dental team which will increase access to oral health care.” e. Enhance communication with members and non-members. f. Build student awareness of and interest in organized dentistry and membership in TDA. g. Ensure ongoing contact with students throughout dental school. h. Work closely with dental school faculty. i. Evaluate number of nonmember dentists who attend and participate activities TDA Smiles (L-R) TDAin 5thTDA District (Dallas(TEXAS County) Meeting, president Dr. Foundation programs, etc.). Hedley Rakusin of Dallas and TDA past president Dr. Hilton Israelson of Richardson visit with State Sen. Florence Metrics Shapiro in Dallas last (baseline month. of 68.5% in January 2007); increase 1. Seventy percent of active licensed dentists in TX will be members of TDA by 2009 membership retention rate to 97 percent by April 2007 (baseline 96% in 2006). a-d. Increase the number of dentists serving on component peer review and ethics and judicial affairs committees to attain a participation rate of 2-5 percent relative to the total number of component society members by August 2009. 2. Ninety percent of TX dental school graduates actively licensed in TX will be members of TDA five years after graduation (89% dental student conversion from the graduating class of 2005 in Texas). 3. Increase the number of member dentists actively participating in TDA by 1 percent a year (as measured by a variety of means – participation at TX Meeting, TMOM, TXDDS, FSI programs, DENPAC participations, TDA legislative day) with annual report to TDA Board by the Council on Membership. For4.the fourth consecutive year, the Texas Dental Establish baseline of nonmember participation at TDA activities (CAS, TDA Smiles Foundation, Membership) Association won awards at the American 5. Established baseline of members’Dental understanding of and satisfaction with the benefits of their TDA membership through Member Association (ADA) and (completed Retention Nov 2006), re-evaluate % increase at that time for 2009. Benefits andRecruitment Services Survey Conference held March Chicago. 6. Sixty-five percent18-20 of allinfull-time faculty will be TDA members by 2009 (2006 baseline = 63%).

TDA Receives ADA Membership Awards

TDA received awards for the Greatest Net Gain of New

Medicaid in My TDA 2014: AnOffice? Update Yes, I Think So! Workforce Richard M. Smith, DDS TDA Smiles Foundation TDA Smiles Foundation Tyler Texas Mission of Mercy TMOM gains ardent advocate successful Nobel Biocare’s 2010 Healthy Smiles Ask the President Golf Classic scheduled Incoming President’s message Hilton Israelson, DDS San Antonio District Dental Let’s Talk Society Outgoing President’s message Past presidents honored A. David May, Jr., DDS

July Journal News in the Xerostomia Management Head and Neck Radiation Patient Tooth Whitening: A Clinical Review TDA Historical Perspectives Around the State Dentists, dental hygienists, and the dental May team 6–9 TDA’s 140th annual session The 2007 C.T. Rowland Award The TEXAS Meeting Orthodontic case report San Antonio The El Paso Dental Conference May 9 TDA Board of Directors Around the State San Antonio August 14: May 21 &Meeting 22 TDA Board TDA Smiles Austin, Texas Foundation Smiles on Wheels October Goliad 15-19: ADA Annual Session San Antonio, Texas

Click & Connect Click & Connect

Click & Connect Update Profile TDA Express tda.org – Membership Info tda.org – Features Ask a Colleague Personal Web Page tda.org – Features tda.org – Contacts TEXAS Meeting Photos (L-R) Accepting the awards on behalf of TDA are ADA staff member Mariann Swan, ADA Council on Membership chair Dr. Terry Buckenheimer, DCDS executive director Ms. Jane texasmeeting.com/estore April Journal Evans, Greater Houston Dental Society membership coordinator Ms. CeCe Broussard, TDA Member Services & Administration director Ms. Lee Ann Johnson, San Antonio District Dental Volunteer tda.org/tdapublications for ‘08 ADA Society council chair Dr. James Bone, ADA Council on Membership member tda.org/volunteerada08

The TDA update it’sofstrategic plan Dentists, thewill Greatest Percentage Non-Members to with another statewide retreat in August of 2008. Membership, and the Greatest Net Gain in Membership categories. Since 2006, the TDA has received 14 awards from the ADA for recruitment and retention efforts. The TDA would like to thank component society leaders, volunteers, and staff for their hard work which, in partnership with TDA, contributes to the continued growth and success of the Association.

Dr. JeanTDA’s Bainbridge, TDA Council on Membership In 2003, Texas Dental Association members from across the state develop first strategic plan, TDA 2009. chair Dr. Wayne Woods.

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