FROM THE EDITOR
THE BIG GUY Paul Skeldon paul@telemedia-news.com ART DIRECTOR Victoria Wren victoria@wr3n.com CONTRIBUTORS & CONSULTANTS Nick Lane Elson Sutanto Jarvis Todd Tim Green SALES & MARKETING info@Telemedia-news.com PRODUCTION DIRECTOR Annika Micheli annika@Telemedia-news.com PUBLISHER Jarvis Todd jarvis@Telemedia-news.com TO SUBSCRIBE www.TelemediaOnline.co.uk CIRCULATION ENQUIRIES Geraldine Lawton - O’Sullivan Geraldine@Telemedia-news.com WHAT WE’VE BEEN LISTENING TO New Day, Greta Van Fleet With My Hand on My Heart, Cock Sparrer WHAT WE HAVE BEEN READING The small print... WHAT WE HAVE BEEN AMUSED BY Punchlines.ai WHO WE’VE BEEN FOLLOWING @poopsie_couple SPRING 2024 WILL BRING… The full power of AI marketing TELEMEDIA MAGAZINE is published five times a year and circulated in print to qualified readers and downloaded in digital format to 12,000+ requested readers. BUSINESS ADDRESS: Ground Floor, Virginia Cottage, Nash Lane, Scaynes Hill, West Sussex, RH17 7NJ, UK. Web: www.TelemediaOnline.co.uk Overseas subscriptions and non qualified readers can obtain Telemedia Magazine with an annual subscription rate of £15 / 20. Refunds on cancelled subscriptions will be provided at the publisher’s discretion, unless specifically guaranteed within the term of subscription. © World Telemedia Ltd. All rights reserved. No part of Telemedia Magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording on any information storage or retrieval system without the written consent of the publisher. The contents of Telemedia Magazine are subject to reproduction in information storage and retrieval systems. Print by Borpi, S.L. (Borpisa).
Stop talking about AI’s role in telemedia, it is telemedia AI is now so entrenched in all things digital that we need to stop talking about AI and talk instead about the ways in which telemedia services will now operate in an AI-powered world. And that talk will be happening at Telemedia8.1LIVE in Barcelona and around the halls of Mobile World Congress at the end of this month. AI has come to define the tech sector in just a few short years and it now sits behind everything we do. But it isn’t in machines out-smarting humans (yet!), primarily where it is adding value is in how it understands data and automated grunt work. Sounds prosaic, but it is true. AI can sift the vast amounts of data that all digital services now accrue far quicker than
any mere mortal. It can also spot trends, groupings and demographics that may otherwise go unseen. This information is then passed to the humans, who are still way better at creating the content and services to tap into these new data groups. While they are doing that – investing the might and agility of the human mind in clever ways to market to other humans – AI can get on with writing the boring copy for all the everyday stuff. This to me is the paradigm of AI right now. It is a tool and already we are making great use of it in marketing (see pages 1, 3 and 22), payments (pages 4 and 6), content services (page 14) and fraud protection (page 18). Interestingly, the rise of AI has also shifted the mobile content
market, with more consumers than ever now looking for AI and GenAI apps in the app stores (see page 20), as well as it not only playing a key role in the running of 5G networks (see page 28) but is one of the main technologies that will also derive the most use from both advanced 5G (see page 29) and the IoT-friendly 5G RedCap (see page 30). So, should we be talking about AI? No. What we need to be talking about is what we do with AI – and that debate starts right here. telemediaonline.co.uk @telemediaTweets
Paul Skeldon. editor
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