MEET THE PEOPLE
Meet the
PEOPLE
Ashraf Shrouf, Managing Partner, 3Anet What does your company do? 3Anet is a leading mobile billing aggregator enabling other companies to take advantage of its DCB (Direct Carrier Billing) connectivity with telco operators in MENA region. Over the past 20+ years, 3Anet has built a strong track record of success by providing first-class services to its partners, including service providers and MNOs, leveraging its team’s expertise and passion in payments, VAS and content. Which content and/or applications do you see being the most likely to benefit from telemedia billing technologies? Offering applications and content using the cutting-edge technologies such as Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) were the best assets. Do you think that Direct Carrier Billing can become mainstream and in which markets? Yes, for sure, especially in Gulf region and more specifically in Saudi Arabia. How do you balance payment flows, operator relationships and customer satisfaction? As an aggregator, our focus is on serving three key customers – operators, merchants, and endusers. We believe in streamlining payment flows through collaboration with operators to ensure satisfaction for the enduser.
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What major factors do you think will impact the future development of mobile payments and which other payment options represent the biggest threat? Aligning strategies and plans with operators and service providers consistently influences the future development of mobile payments. I hold the belief that direct banking payments will always possess the potential to surpass digital payment methods if it is designed in simple flows for the end users.
array of digital services that touch various aspects of our digitalised lives.
Which specific VAS verticals are you expecting to have a great year and why? VAS categories and sectors should be enhanced and go beyond the basic services provided by operators to have great future, and I think the below verticals has an opportunity in the VAS future: m-commerce, health services, education services and IoT.
In the next 12 months what key technical developments or innovations do you feel will have the most positive impact on mCommerce (VAS / mobile payments / marketing)? There are many potential key
How might you answer that same question in five years time? VAS has indeed undergone significant transformations in the past five years and the trajectory suggests further evolution in the next five years. The dynamic nature of technology and consumer expectations contributes to the continuous adaptation of VAS. Looking ahead, it’s plausible that VAS will evolve into a broader concept, encompassing a comprehensive
What’s the most effective business model for an mVAS customer acquisition strategy? The most effective business model for an mVAS customer acquisition strategy depends on various factors, including the target audience, the nature of the services, and the market conditions, so it is challenging to consider a specific model as the best one.
innovations that might positively impact the VAS business in the coming months like: Enhanced AI and Machine Learning Integration, but we need to remember that the technology landscape is dynamic, and unforeseen innovations may also shape the VAS business in the coming months. Your words of wisdom: On a more personal level, what is the most inspiring piece of advice that has seen you through a life in business to this day and who gave that advice to you? That is a powerful and timeless piece of advice from Steve Jobs. The notion of pursuing what you love and finding genuine satisfaction in your work resonates with many, as it can contribute significantly to personal fulfilment and longterm success. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
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