M A R K E T I NG & S T R A T E G Y
YOGA 100%
Fruit & Fibre The natural taste of fruit enriched with the beneficial properties of acacia fibres
The natural taste of fruit, its nutritional properties and efficaciousness for our wellbeing are synonymous with health. Fruit Juice 100% is the efficacious, good and practical solution when we want to have the best of fruit on any occasion. Healthy lifestyle and a rich diet are fundamental elements to live good and in harmony with our body. Yet, hectic timetables often result into poor nutrition, with hardly any fruit, which may be the cause of fibre deficiency. To anyone aware of their wellbeing and looking for a natural and good alternative, Yoga proposes a band new product made only with 100% fruit and fibres: Yoga 100% Frutta & Fibra. Yoga 100% Frutta & Fibra mix fruit juice with acacia fibre only, real gold to entirely healthy nutrition: high acacia fibre content is very important to our body since it helps our intestines work properly. Acacia fibre is soluble and extracted directly from the plant; its main property is stimulating the growth of intestinal bacterial flora and in doing so it efficaciously contributes to the balance of our intestines. With simple and natural taste, Yoga 100% Frutta & Fibra contains 100% fruit, as to offer us all the goodness and naturalness of fruit. Refreshing and sugar-free, it contains only fruit sugar. Yoga 100% Frutta & Fibra is a tasty solution to fruit drinks, a different but pleasurable way of guaranteeing our body wellbeing all day long. In addition, the genuineness of the product offered is guaranteed by no dying, no preservatives and no aromas.
100% Orange & Fibre and 100% Pineapple & Fibre are the latest news from Yoga, thirst-quenching and genuine to satisfy all palates. 100% Orange & Fibre: all the taste of orange combined with the wellbeing given by fibres. This new taste offers the fresh and thirst-quenching properties of oranges together with the benefits of acacia fibre, with no added sugar. 100% Pineapple & Fibre: the true taste of pineapple with the benefits of fibres. With the new Yoga 100% Pineapple & Fibre we can get the fresh and thirst-quenching taste of this exotic fruit par excellence, with the benefits of acacia fibres, with no added sugar. They are perfect for us to feel active, light and dynamic. Yoga 100% Frutta & Fibra is a unique and modern interpretation of 100%, since the characteristics typical of 100% juice (naturalness, taste and no added sugar) are mixed with the benefits deriving from fibres. The plastic bottle is the packaging alternative to the usual brik of 100% juices. Yoga 100% Frutta & Fibra is in an elegant 750 ml plastic bottle, finely shaped. The green label enveloping the bottle convey more value, premiumness and distinctiveness. It is definitely an impact image able to evoke concepts of wellbeing, naturalness and balance. Febbraio 2011
TecnAlimentaria Beverage Industry 127