Team Schlopy Marketing Plan

Past

This packet is to answer questions you may have about who we are and how our performance has brought us success.

You may have questions like “What am I going to get for my property?” or “How long will it take to sell my property?” When you meet with us, we will be able to determine the answers to the above questions. Our experience has proven to drive success even in the toughest markets.

At your convenience, please continue to read through this packet so you can view the tools we use to successfully sell your home.

Sincerely,

performance is a guarantee of future success.

TOP 10 REASONS TO LIST WITH TEAM SCHLOPY

1. Locals since 1992

2. Among Park City’s top agents since 1997

3. Our written marketing plan

4. Extensive database with over 5,000 clients with referring capabilities

5. We average over 80 transactions annually

6. 97% List to Sales Price

7. Our phones are answered 7 days a week

8. We prospect 20 New Contacts Daily

9. Studies the market 2–3 hours every day to always be on top of market changes

10. Team Schlopy sells 75% of our listing inventory (to date).

MEET TEAM SCHLOPY

As a sales agent with Team Schlopy, Erik brings with him a unique understanding of resort properties gleaned from years of competing at world-class resorts around the world as a member of the U.S. Ski Team and competing in three Olympic Games. Erik and his wife, former Olympic medalist in swimming, Summer Sanders, now live in Park City with their two children.

Erik uses his knowledge of the Park City lifestyle and his networking abilities to benefit buyers or sellers throughout the world. He and his family truly live and enjoy the Park City experience and are valuable resources for potential buyers. Erik also continues to work on behalf of world-class athletes through his charity, The World Cup Dreams Foundation.

Kevin moved to Park City from Los Angeles, with his wife, the former Keri Schlopy and their two daughters, Jordan and Jada. Kevin was drawn to the big-city opportunities, with a small town atmosphere. Kevin joined Team Schlopy as a way to help Marny in the days surrounding the 2002 Winter Games. By 2003 it was clear Kevin’s friendly and hard-working attitude would make him an asset as Team Schlopy’s Buyer’s Agent. Over the last decade Kevin’s ability and knowledge of the Park City real estate market continues to grow, he now also carries the responsibility of co-listing agent. As part of Park City’s performance-driven team, Kevin is a great listener, dedicated to giving his clients’ interests the highest priority and providing them with excellent service.

Bobbi Jo started her Real Estate career in 1999 in a small Southern Utah resort community. She later relocated to Heber / Park City Area and earned her Brokers License in 2005. She expanded her experience with New construction and Developments in Eastern Utah. She returned home in Heber / Park City because of her love for the Mountains and her family (3 daughters, 1 son and 11 grand children).

Bobbi Jo’s passion, experience, and dedication to buyers and sellers help Team Schlopy deliver the absolute best and most effective real estate services in Park City.

Park City, Heber Valley, and the surrounding areas are such great places to live and work, which is why Kristy and her husband, Phil, chose to call Midway home. With roots in Southern California, Kristy visited her family (Uncle Kent & Aunt Marny) in Utah often and decided it was time to make new memories here. She has always loved creating a home rich in beauty and warmth, giving her the ability to help others see the potential in their future property. She believes everyone should own a home, not a house. Kristy has also lived in New York, Paris, and Vail and thrives on meeting new people and making connections between old and new friends.

Having been a previous educator herself and living all over, this has provided her with valuable skills that she uses daily in real estate negotiations, educating homebuyers and sellers, and effectively marketing the team’s listings. True to the Schlopy tradition, she is an avid skier and enjoys all of the summer activities.

KEVIN CROCKETT Licensed Realtor®

ERIK SCHLOPY Associate Broker®

BOBBI JO WILKERSON Associate Broker ® / Director of Operations

KRISTY SCHLOPY-HARRIGAN Licensed Realtor®

Marketing Director / Transaction Coordinator

Moving from North Carolina to Utah was never in Mary Frances’ mind but one trip to Park City and she was changed. How could you not be? After graduating from High Point University, she made the trek and started working for Coldwell Banker as the Marketing Coordinator. This provided her the opportunity to immerse herself in the innovation and local expertise that Coldwell Banker has to offer. Her greatest strength’s are her creativity, drive and ability to execute.

Now with Team Schlopy, she is determined to take ordinary marketing and produce it in an uncommon way, because she believes that differentiation is key.

Marny has been a Park City resident and REALTOR® since 1992. She decided to pursue a career in real estate after moving to the area from Stowe, Vermont. Thrilled with the opportunity, she quickly became one of Park City’s Top Producers. The words “Schlopy” and “skiing” have gained close association in Park City. Marny would often be described as the one who “does it all” but now she has the backing and support of her marvelous team. She developed a database were 78% of her clients are repeat because of the white glove service that Team Schlopy offers. Marny and Kent’s married children, and four ‘talented and darling’ grandkids all live in Park City and work with Team Schlopy.

Marny is a very active sports enthusiast in alpine and skate skiing, golf, biking, hiking and loves her Peloton (follow her @Mima45). She feels fortunate to actively live and sell the Park City lifestyle.

Kent has been a Park City REALTOR® since 1994 and earned his associate broker’s license in 2006. During the 2002 Salt Lake City Olympic Winter Games, he was the Director of the Residential Accommodations Program which provided housing for thousands of guests. Kent is a Certified Luxury Home Marketing Specialist, a member of Leaders in Luxury, and a member of the exclusive group of the finest luxury REALTORS® and brokers in the world, Who’s Who in Luxury Real Estate.

Kent extensive history has built a vast network of like-minded individuals interested in resort real estate and the resort lifestyle provided by Park City.

MARNY SCHLOPY Licensed Realtor®

KENT SCHLOPY Associate Broker®

MARY FRANCES ROSE

THIS IS WHY TEAM SCHLOPY CHOOSES COLDWELL BANKER REALTY

Coldwell Banker Realty in Utah is managed locally and independently.

It is backed by the experience, strength and resources of our national organization. Resources include a powerful network of more than 91,000+ Sales Associates worldwide, providing you with one of the industry’s most wide reaching and comprehensive real estate networks.

A team of experts who are committed to providing the highest standard of care while working with your Independent Sales Associate to support your interests for a successful transaction.

Your Sales Associate is supported by:

Experienced office managers

Full-time administrative staff

Office, local and national marketing

We average over 80 transaCtions annuallY.

Team Schlopy has proven time and time again that we get things done. We use our network of 7,000+ contacts to advertise your property. This isn’t the only thing that sets up apart. What else sets us apart is we put your property consistently in front of our contacts. We guarantee to call at least 25 people every business day to actively find a buyer for your property.

TRUSTeD paRTNeRS

To ShowcaSe yoUR home woRlDwiDe

Our comprehensive internet marketing strategy includes displaying your property with detailed description and multiple photos on 700+ websites, including the most-visited real estate websites in the world.

LUXURY MARKET SHARE

LONGEVITY AND REACH TRANSLATES INTO MORE LISTINGS AND SALES

Coldwell Banker Realty provides an unparalleled fusion of local expertise and global power. Listing your home with a Coldwell Banker Independent Sales Associate means instant access to the world’s most distinguished buyers. It also means receiving a superior level of personal attention, discretion and marketing reach, all targeted toward one goal: placing your property in the hands of its next owner.

AGENT NETWORK

YOU HAVE MORE THAN ONE DRIVING FORCE TO SELL YOUR PROPERTY

One of the tools Team Schlopy uses to help us in business and to help our clients buy and sell properties in Park City is our referral network. Coldwell Banker has one of the biggest agent networks in the world.

Let’s look at the top three feeder markets for Park City.

• Salt Lake Valley contains 450 Coldwell Banker agents.

• In California contains 15,000 agents

• Texas contains just over 4,000 agents

You put all that together and it’s a huge advantage for Team Schlopy to help our clients.

PROFESSIONAL PHOTOGRAPHY

The way your home home is presented determines the showings it receives, therefore Coldwell Banker provides professional photography on all its listings.

INFLUENCING THE SALE OF YOUR PROPERTY

YOU HAVE CONTROL OVER YOU HAVE NO CONTROL OVER

Price Condition

Access to Property

AGENT SELECTION

Market Conditions

Neighbor’s Motivation

Location of Home

TEAM SCHLOPY Marketing plan

OUR OBJECTIVES

• To get as many qualified buyers into your property until it is SOLD!

• To communicate with you on a consistent basis

• To assist you in getting the highest possible dollar value for your property with the least amount of problems and in an efficient manner

OUR PLAN FOR SELLING YOUR HOME:

1. Help you price your home to sell

A. Present you with a Comparative Market Analysis (CMA)

B. Price your property competitively so it is the best option in today’s market

C. Suggest and advise as to any changes you may want to make in your property to make it more saleable

2. Actively market your home until it is SOLD!

A. Call or visit at least 25 people every business day and tell them about your home to actively find a buyer for your property

B. Send an email “E-Blast” to all Park City MLS agents with the new listing or when any terms change for the listing

C. Contact over the term of our listing our database clientele to expose your property

D. Submit your property to the Park City Multiple Listing Service and the Wasatch Front Multiple Listing Service

E. Place a professional “For Sale” sign on your property and an App for potential buyers to view your property info and photos.

F. Maintain a web presence on Realtor.com, TeamSchlopy.com, Coldwellbanker.com, ColdwellBankerhomes.com and other proven affiliated sites and agencies

G. Communicate with www.teamschlopy.com leads to expose your property to buyers

3. Keep you informed

A. Contact every agent that shows your property and provide you with his/her feedback through our transaction report system, if we’re able to obtain the information from the showing agent

B. Invite you to register at www.teamschlopy.com which will search the MLS and notify you of any changes in activity within your subdivision (Sales, New Listings, New Pending, Price Changes)

C. Provide you with a copy of all advertising via the transaction report

D. Constantly update you with any changes in the market that may affect the sale of your home

4. Negotiate all contracts

A. Present ALL offers

B. Represent YOU in the negotiating process to get the highest possible price!

5. Close the Sale once a contract has been negotiated

A. Keep track of crucial dates in the real estate purchase contract

B. Follow up with the Mortgage Co, Title Co, and other agent, and keep you informed of the closing process

C. A team member will accompany you to the closing if done locally

D. Review Sellers Proceeds and Settlement documents prior to closing

E. Foresee and avoid the “Pitfalls” to ensure a successful closing on your property

ORDER TITLE REPORT

THE LISTING PROCESS

Before the initial meeting, we acquire the Title Report. This report will verify who is on the title and what signatures are needed to sign the listing paperwork. If the property is under a LLC, Trust or Corporation, we will need additional paperwork for proof of who is able to sign the contract.

We visit the property to determine price and market exposure.

One of the best ways to present your home to potential buyers is through a professional home stager. If necessary, we schedule a professional home stage to give you advice and/or help stage your home for future buyers.

SCHEDULE A HOME

MEET WITH SELLERS TO FINISH LISTING PAPERWORK

Once we have received all the paperwork from you, which should be completely filled out and signed by all parties on the title. We request a key to the property and explain the use of the keybox.

Prior to being able to list the property on the Multiple Listing Services(MLS), photos will need to be completed. We schedule the photo shoot when the Listing agreement is signed. The photographer takes at least 20 pictures of the inside and out along with any views. There is usually a 2-3 day turn around so there is time to edit any photos and pick the best.

INITIAL MEETING WITH TEAM SCHLOPY AGENT

STAGER

ORDER PHOTO SHOOT

HOA & OTHER DISCLOSURES ORDERED

We contact the title company and ask them to send us the HOA information and a copy of the Covenants, Conditions and Restrictions (CC&Rs) for your subdivision. We also ask them to send us an Estimated Seller’s Proceeds (HUD) and that they send you a copy of the property report and HUD statement.

Once we know that the photo shoot is schedule, we order the sign (the sign can not be in the photos). This should take 2-4 days for sign to be installed.

ORDER SIGN UP IN YARD

MULTIPLE LISTING SERVICE

CONNECT TEXT INFORMATION FOR BUYERS ORDER FLYER/ BROCHURE

When the photos and paperwork are completed and approved, we will advertise in both the Park City and Wasatch Front MLS’s for maximum exposure.

On the sign panel placed at your property there will be a code and number for all potential buyers to text for instant information on your property. The information provided includes photos and all property information.

Now that the photos are done, and the sign is ordered, we start the process of flyers/brochures. These flyers/ brochures are handed out to other Realtors and we have some in the house for prospective buyers to pick up. They are professionally printed on top-quality paper. Once approved 4-5 day delivery time.

Your listing is also posted on additional websites included but not limited to: Realtor.com / Zillow.com / Trulia.com / NYTimes. com / ColdwellBanker.com / ColdwellBankerHomes.com / WSJ.com / Real-Buzz. com / luxuryrealestate.com / homes. com. This process can take up to a week for all the websites to populate the information.

Homebase is the source of all your listing information. This is a live site that you can access anytime throughout your transaction to see all documents, marketing materials, and even feedback on your showings. This is a secure site that can only be accessed by you as the seller. You will be able to easily track your transaction and communicate with your agent in one easy to use system.

We will schedule a broker open house when the date is available upon the Park City Board of Realtors schedule. All agents will be invited to attend. We usually offer food and/ or a drawing to attract the agents, anything you would like to offer would also be a great incentive.

We strongly recommend that you get a pre-inspection. It gives you a stronger negotiation position during the buyer’s inspection of due diligence. You will know beforehand the issues that might cause the buyer to ask for additional credit towards the purchase price or even worse, canceling the contract.

If you get a pre-Inspection we will pay for a basic home warranty to cover the seller during the listing period only.

UPLOAD LISTING INTO ALL WEBSITES

SEND SELLER THE HOMEBASE LINK

PRESENT YOUR LISTING AT CB MEETINGS

Our company meets every Monday at Noon and we present your listing to approximately 60 Coldwell Banker agents with a big screen slide show.

There are over 700 agents within the Coldwell Banker Network. An E-Flyer will be sent to all CB agents when your listing goes Active on the market as well as anytime there is an Open House or other Event involving your property.

Per your preference (email, text or phone call), we will contact you every time there is a showing to give feedback from that showing or just to touch base with wants and needs.

CONTACT WITH SELLERS

SET UP SHOWINGS AND GET FEEDBACK FROM AGENTS

We will attempt to receive feedback from agents that brought their clients through the house. Some agents will give us feedback right away, while others take a few days to back to us, and some won’t get back to us at all.

CREATE A HOME BOOK

Once we have received the information, we will put them in a hard bound book for the buyers agent to look up any questions the buyer might have and to give to the buyer at closing.

EXPOSURE WITHIN THE CB NETWORK

CREATE AN ADDITIONAL FEATURES LIST

SEND SELLER COPIES OF FINISHED FLYER/ BROCHURE

We also create a list to point out the additional features this home has that will not fit on the flyer/brochure and in the MLS, a kind of a summary of the entire house.

We will send you a number of copies of the flyer/brochure for you to give to friends/family or keep at the house for prospective buyers.

We will send you an email that you can send to your friends/family letting them know your property is on the market.

SEND SELLER EMAIL BLAST

RENTAL OR LEASE

If the property is currently rented of leased out we will need a copy of the contract.

PRINT ADVERTISING

We advertise your property in the local newspapers as well as the Park City & Mountain Express Magazine that comes out twice a year. Your listing will also be featured in our Coldwell Banker e-Zine.

When you sign onto our TeamSchlopy.com website we can update you immediately with any new listings or price reductions in the neighborhood.

News update with your property featured as a new listing or price reduction is sent to approximately 1,000 of our contacts that we have in our data base.

We prospect for buyers and network with agents to find a buyer for your property every day to see if they or anyone they know is looking for a property such as yours.

Every time there is a price change we send a notice out to all the Park City agents announcing the price reduction and announce at our company meeting Monday at Noon.

It is our goal to sell your property in the shortest amount of time for the most money. This is a partnership that we take seriously and work very hard towards a successful closing for you.

INTERNET EXPOSURE FOR TEAM SCHLOPY DATA BASE

Our mission is to empower consumers to make SMART DECISIONS about their current or future HOME