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“Dear beautiful you, don’t simply dream about success, work for it. Remember that good things take time. Always remember that a smile is the most beautiful curve on a woman’s body.”
elcome to the pages of our yearly “Women In
During those times of sitting on the
Business” magazine. As you read this month’s
sidelines, chewing my fingernails to
issue, you’ll meet some of the most interesting women
the quick, my type-A over ambitious
in El Paso. You’ll get to know a little more about our cover
personality, was both a blessing and a
woman, Dr. Cindy Stout, who exemplifies “breaking the
curse. When I’m forced to slow down,
glass ceiling”. You’ll learn how she’s successfully balanced
forced to sit and think, I’m keenly
home, raising children, a long-time marriage, and still finds
aware of some of the things we, as
time to wear the title of CEO of the El Paso Children’s Hospital.
women, need to stop.
I was privy to sit in on the interview as our Managing Editor, Erin, went below the normally asked interview questions to
We need to stop comparing ourselves
learn a bit more of the story behind Cindy Stout.
to other women. In my early years, I was incredibly guilty of this, thank
Women: our balances of life…running businesses…our
God for time! I think in today’s age it
adversities…our endurance…life’s challenges.
might be more difficult because of the obsession with social media.
As I reflect on the trials and tribulations over the years, I realize they have taught me tough lessons about what it feels like to
Ladies, I believe we need to give ourselves a bit of grace.
get knocked down, what it feels like to be in a good place but
Everyone has a different path and that’s what makes life fun.
mostly, I’m learning where I want to put my energy. I often
Who cares if your peers are doing yoga every day, who cares
say, “if you won’t remember this in ten years, it’s not life-
if they are climbing the corporate ladder a bit faster than you?
changing, then, it’s not worth stressing over.”
We should be teaching our daughters, the future leaders of corporate America, the future homerooms moms, the future
I’ve been laid off. I’ve been too sick to work. I’ve sat on
wives, that as women we are all equally important. If our young
the maternity-leave sidelines watching as the world moves
ladies could see themselves as strong independent women
without me, wondering if I’d ever find a way back into being a
without the need to compare themselves, just imagine how
meaningful part of a team.
much more they would accomplish in life.
I’ve lost my bearings and had to rebuild.
Enjoy turning the pages and getting to know our Women in Business.
And though it pains me to say, I suspect that it might happen to me again at some point — because contrary to what you might have been taught in the fairy tale books you’ve read, or the Facebook self-taught-life-skill coaches you follow, life is not a graph on which the line goes up, up, up. @shelleymozelle email@example.com
“Your voice matters. Let’s hear it. Scan the QR code to send audio advice to the editors."
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his won’t come as a surprise to those who know me, but my alltime favorite description of a woman
comes from Shakespeare. Queen Cleopatra -- immortal icon of leadership, glamour, and sass -- is described by the Bard as possessing “infinite variety” that “leaves hungry where most would be satisfied,” meaning that she is multifaceted and leaves people wanting more. I think you’ll find that the women in this issue have a similar degree of infinite variety. This issue is dedicated to the many different strata that make up the
Putting this special issue together reinforced the extraordinary feats
business community of the Borderland.
that women accomplish every day as professionals, friends, community members, and mothers.
Take cover star, Dr. Cindy Stout for example, who not only leads El Paso Children’s Hospital but also children’s hospitals across Texas. She
My mom -- THE Woman in my sister’s and my lives -- introduced me to
also knows all the words to Olvia Newton-John’s catalog of music.
science and dance parties at a young age that taught me the dichotomy of interests, passions, and traits that comprise our identities; as
This issue features the pioneering women of La Mujer Obrera, who
interwoven as DNA strands forming a helix.
continue to overcome immense challenges while also giving back to the community; the upcoming Women’s Wellness Summit hosted
From indulging a love of learning and shopping; to being compassionate
by the Junior League of El Paso; and Sarah Zubiate, a native El
and understanding when it came to teaching us about mental health;
Pasoan, whose plant-based Latin food company just went national
to inspiring much-chagrined tattoos that we inked in her honor. Like
in grocery stores.
Cleopatra, she does it all but keeps us (me, at least) always wanting more when it comes to being around someone truly lambent and
And that’s not all.
inspiring in what often seems like a bleak world.
I’m so excited to celebrate women in creative industries, such as some
Data is sometimes discouraging regarding the state of women in our
of our city’s top women tattoo artists, a custom jewelry designer, and a
country. I wrote an article for Glamour magazine earlier this year on
model/author/CEO who demonstrates that women can -- and should --
the struggles of women across the country, some of whom live in El
wear many different hats while expressing their entrepreneurial spirit.
Paso. The women in our community are no strangers to the unique challenges that come with being a woman in the world and workforce
We’re also welcoming our newest contributor!
but are also acutely aware of how it can be complicated -- especially on the border.
Andi R. Tiscareno is making her magazine debut with an article about her experience being a transgender woman in business in El Paso
This issue is dedicated to the exquisite women in our community who
that gives a graceful level of nuance to readers when it comes to
make the Sun City shine a little brighter. May we continue to strut arm-
contemporary women in business combatting gender bias.
in-arm together as we shatter glass ceilings.
“Your voice matters. Let’s hear it. Scan the QR code to send audio advice to the editors."
MAY 2022 VOLUME 99
‘CHAT’ Chair MAKES ROOM AT THE TABLE FOR WOMEN IN HEALTHCARE
Inked in Ambition
La Mujer Obrera
By: ARTIE MONTENEGRO
By: CLAUDIA FLORES
By: ERIN COULEHAN
Here and Now
Mental Health: Moms’ Minds Matter By: MARGO LEPE
By: DANIEL HERNANDEZ
By: ERIN COULEHAN
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Moms’ Minds Matter
| By: MARGO LEPE |
hether a full-time career
time parent help revive the balance in our
The frequent lack of structure in Partridge’s
mom or a full-time stay-
lives so we’re actually living each day versus
new-ish role, nevertheless, has become a
at-home mom, one thing
surviving it. I love being the one nurturing
catalyst for the most rewarding parts of her
still holds true: The work
them, and watching them learn and grow
full-time parenting journey. She is no longer
never ends within the walls of our homes, as
each day without the heaviness of a career
as rigid with her plans as she used to be,
well as the work inside the walls of our minds.
hanging over me while they are this little (not
saying, “it puts you in the same lane as the
Motherhood has changed significantly over
to mention demanding!).”
kids because, suddenly, they aren’t just going along with the plan you had laid out, you
the last 50 years, yet its relevance remains unmatched. Shout out (this month and every
Partridge says there is still a tremendous
are all figuring it out together. I find myself
month) to every mom, who is indeed a special
need for companies (and society) to be more
asking my two and four-year-olds their actual
breed! Each one is designed to put someone
empathetic towards women who go on
opinions on things so much more often than
else’s well-being before her own, teach the
maternity leave or take longer breaks. Women
I ever did before. These small moments
tough lessons and do the right thing, even
everywhere are putting their own health and
have resulted in truly getting to know who
when questioning what the right thing is.
needs on hold, causing their mental health to
they are as individual little humans. While I’m
take a hard hit because of the scrutiny many
not being graded or receiving a performance
Raising kids is not for the faint of heart. Every
women face when needing to play catch up
review each quarter, having such a deep
great mother wishes to give her child(ren)
or take a day off when their child falls ill.
connection with the kids makes me think, ‘Yes! I am actually meeting the bar for this
her best. Nurturing her kids’ mental health, though, means her own must be up to par.
SilverCloud Health reported working moms
to be struggling the most with their mental One mum says the recent uptick of the
health since the pandemic started. The online
Better than a good grade in motherhood
women’s movement and society’s more
therapy platform says 68 percent of working
is a greater role model of mental and
open dialogue about mental health gave her
mothers have sought mental health treatment
newfound confidence as she and her husband
over the last couple of years, in comparison to
recently embarked on the journey for her to
47 percent of women without kids.
Partridge is certainly not the first or the last mom to put her career on hold. Yet, she was
become a full-time stay-at-home mother. Carley Partridge is a wife and mom of a two, four, and
Eventually, Partridge does plan to pursue her
bold enough to understand the importance
six-year-old. She previously worked full-time as
career and feels confident her new standards
and weigh out her options to be a better
a marketing and communications professional.
will attract the right future employer. Re-
version of herself, and have the physical
entering the workforce for many stay-at-
and emotional energy to take good care of
The mother of three says the decision to
home mothers typically tends to raise a lot
hit the pause button was a “culmination of
of questions about the “resume gap” for
two demanding careers, logistical challenges
companies. While this thought hindered her
“The truth is, I loved having a career! I also
with the kids’ schedules, lack of a local
from switching settings sooner, she now
loved not being around my kids every waking
support system (not living near family) and
feels that should her decision to take care
moment! I think the more we realize it is
COVID challenges all taking major hits to
of herself and her family be questioned, the
okay to feel this way, the more accepting
our mental health. What made sense for us
company is not the right fit for her.
society will be of every mother’s decision to
was to take a step back and have one fullwww.thecitymagazineelp.com
work, not work, or something in between.” 25
Summit | By: ERIN COULEHAN photos courtesy of: JUNIOR LEAGUE OF EL PASO |
JLEP’s Women’s Wellness Summit
It’s been years in the making. We started thinking about the opportunity for a new fundraiser within our impact area, which is mental and physical health, back in 2016-2017.
he El Paso community is welcoming
The Junior League of El Paso (JLEP) will be
The organization of women is committed
an inaugural wellness event that is
hosting The Women’s Wellness Summit on
to promoting voluntarism, developing the
dedicated to the mental, physical, and
Thursday, May 19, 2022, at the Hotel Paso
potential of women, and improving the
emotional health of women that comes
Del Norte from 8 am to 4 pm. The event will
community through the effective action and
at a time of dire need. Data from the
address a wide array of topics that focus on
leadership of trained volunteers.
U.S. Census Bureau reports that the
women’s mental and physical health, fitness,
volume of adults reporting symptoms of
body image, self-care, stress management,
anxiety or depression increased from 1 in 10
balance, and more.
“It’s been years in the making. We started thinking about the opportunity for a new fundraiser within our impact area, which is
in 2019 to 1 in 4 by 2021. The cost of the event is $125 and will go towards
mental and physical health, back in 2016-2017.
The COVID-19 pandemic, social unrest, and
funds for JLEP’s philanthropic efforts. JLEP is
We have been doing research on what our
global political strife have underscored the need
a local organization of women who are united
community needs and the kinds of education,
to address and support the wellness of the
in their interest to empower the Borderland.
service, and fundraising that we can do,” says
Borderland community on an individual basis.
Wendy Lanski, President of JLEP.
JLEP’s Women’s Wellness Summit
The all-day event will feature live sessions
Gomez is an 18-year-old El Pasoan who is
“They’ll talk about their experiences and why
training to qualify for the U.S. Women’s
they chose mental or health wellness as a
boxing team to compete in the 2024 Olympic
career path,” adds Serros.
Games hosted in Paris.
with local women’s health, wellness, and
Conversations about women’s mental
business experts, networking sessions, as well as demonstrations by local vendors.
“Her two trainers and coaches are her
and physical wellness are more important
mother and grandmother, so it’s amazing to
The Women’s Wellness Summit will also
see the three powerful women be there for
include guest speakers Aly Raisman, Olympic
each other and help Kayla reach her goals,”
The CDC reports that two out of every three
gold medal-winning gymnast and advocate;
caregivers in the U.S. are women and that women caregivers are at increased risk for
Gerina Mendoza, Ladies Professional Golf Association (LGPA) golfer and UTEP alumna;
The second breakout session will focus on
poor physical and mental health including
and Kayla Gomez, El Paso boxer and Youth
wellness entrepreneurs. “Women Invested
anxiety and depression.
Pan American gold medalist.
in Wellness” will include panelists Lindsay Jaffee, leadership coach and principal at
Moreover, the Kaiser Family Foundation, a
“Then we have two break-out sessions,”
health policy organization, reports that 49
says Rebecca Serros, JLEP member and
Schwartz, president of the Medical Center
percent of women in the U.S. report having
chair of the Women’s Wellness Summit.
of the Americas Foundation and CEO of
postponed some form of medical care or
“The first is ‘The Power of Family in Boxing’
BIO El Paso-Juarez; and Cynthia Boyar Trejo,
service because of the COVID-19 pandemic.
that is with three generations of boxers that
founder and Chief Encouragement Officer of
Of those, nearly 60 percent reported putting
will talk about the support of family in sports
Her Element Network, a leadership training
off check-ups, while 23 percent said they’ve
or as it relates to any other type of mental or
and consulting company.
skipped preventative screenings altogether.
wellness with Kayla Gomez.”
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May 2022 Women’s health experts are concerned that pandemic-induced underutilization of health
fresh flower subscriptions delivered to your door weekly
screenings and evaluations could negatively impact women down the line. JLEP’s
boutique apothecary for him/her/them
also including a panel dedicated to health
à la carte event florals
with expertise from local providers where attendees may ask questions. “Women’s Wellness
include Dr. Karen Herman, owner and Medical Director of Rejuvene MD; Dr. Melanie Longhurst, assistant professor and Psychology Training Director at Texas Tech University Health Sciences Center El Paso’s Department of Psychiatry; Dr. Daisy Nieto, board-certified
and internal medicine; and Bridget Swiney, registered dietician, an award-winning author, and women’s nutrition and wellness expert.
Calhounflowerfarms.com “That’s going to be an exciting topic to
touch on to make sure that everyone has
a clear understanding that we’re not alone: everyone has their own mental and health wellness journeys that we’re going through,” says Serros. The Women’s Wellness Summit is also set to provide some much-needed girl time in between scheduled speakers. Giggles between girlfriends, retail therapy in between sessions, and rediscovering the things that make us tick. “Transitioning out of COVID, a lot of us forgot who we were,” says Serros, “and it’s hard to refocus on ourselves. We all need that support and that boost to acknowledge that.”
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El Paso is my home, let me help you find yours:
Reimagining Access to Diagnostic Imaging | Words and photos by: ERIN COULEHAN |
he future of access to diagnostic imaging in El Paso is clear and bright as community members step-up to expand and enhance health care. Many women in the Borderland face
challenges when it comes to their health and wellness that include major gaps that inhibit the health care system from sufficiently meeting their needs. These barriers include utilization, time constraints, as well as professional and personal obligations. Nyquist Imaging is a mobile diagnostic imaging company created to make diagnostic ultrasound images more convenient and accessible to patients. Nyquist Imaging works
providers to ensure prompt and accurate imaging is performed in the comfort of the patient’s home.
May 2022 “We decided to start providing ultrasound
Castro says Nyquist Imaging is designed to
service at a mobile level in the patient’s
treat patients as more than diagnostic codes.
home. Our goal is to eliminate expensive, time-consuming, and often unnecessary
“We hire sonographers who are not only
advanced imaging modalities,” says Sunny
fluent in the trade,” says Castro, “but
Castro, Chief Operating Officer at Nyquist
also understand how important it is to
Imaging. “We plan to make ultrasound more
have mindfulness and compassion with
accessible to the community as costs and
radiation concerns in medical imaging rise. We recognize the value of home healthcare
Experts say that foundational elements
and telemedicine, and we plan to merge the
two with mobile imaging.”
accountability within the healthcare system
can bridge gaps and create solutions outside Nyquist
F I N D A
the traditional model.
offered include: • ECHO
“We do not charge any extra for the services
that we provide. Everything is done through
insurances like Medicare, Medicaid, and
private insurances,” says Castro. Nyquist
Imaging also offers a self-pay system for
C A R
F O R
Y O U
patients without insurance. Like a kaleidoscope, the COVID-19 pandemic has changed and re-illuminated the needs of
“We recognize that a lot of people don’t
the country’s shifting healthcare landscape.
have the ability to pay ridiculous amounts
A report from the American Academy of
of money for diagnostic imaging that is
Physicians estimates that 130,000 deaths
lifesaving,” says Castro.
occur in the U.S. each year that could have been prevented with improved access to
primary health care.
education so that each individual can
make informed decisions. “The reason we decided to build Nyquist Imaging was to provide our community with
“The patient has the right to choose where
options. We are a social enterprise and our
they have their service,” says Castro. “All
goal is to provide medical diagnostic imaging
you really need is an order from your doctor.”
20 Time President’s Award Winner
for all, regardless of a person’s insurance and financial status,” says Castro.
One of the benefits of mobile imaging technology is waiting for an appointment
The Common Wealth Fund reports that
at home instead of in a traditional waiting
women are more likely than men to delay
room. Patients are able to dress in their
seeking health care as a result of professional
own robes versus the thin paper gowns
and personal obligations, with caregiving
distributed at clinics, and also feel a greater
having a particularly profound effect on
sense of agency.
Gear up. Head out.
women’s health. “You do not need to have mobility or Inconsistent or no regular sources of primary
transportation challenges. You can be a busy
health care also compound barriers to access
mommy, or you can just not want to go out
and utilization, with 33 percent of adult
on your day off,” says Castro. “Our services
Hispanic women reporting not having a
are for everybody.”
primary health care provider. www.thecitymagazineelp.com
Call the experts, we’re here to help. 915-772-2272 5815 Montana Ave, El Paso, TX 79925 33
A INI E N NG G E
tos | cou By: rte ER sy I N of: SA CO RA U L H EH ZU A BI N AT
FO O D A
EL M EN P eet R AS th IC O e C H A U IN N LT S G U a U C ST n R d H
F I N D A
C A R
F O R
Y O U
#1 Buick Dealer
in El Paso
he significance of the relationship
sound nutrition, careful choice of ingredients,
between food and home can be found
and careful labor of love” that evoke an
in our memories, between the lines of
imaginary state of well-being.
Explore with GMC.
family recipes, and on shelves in grocery stores across the country. Many opt
That imagined state of wellness is now
for farm-to-table, organic, and local meat,
a reality thanks to one native El Pasoan
produce, and other items where they can,
who is embracing her culture’s food
the limitations of which are often access and
traditions while also working to improve her
availability. In “Migration, Food, Memory,
and Home Building,” scholar Ghassan Hage explains that this preference for homely
Sarah Zubiate, Founder, Farmer, and CEO at
goodness is because of “intimations of
ZUBI’S, a plant-based Latin food company
Call the experts, we’re here to help. 915-995-8545 6800 Montana Ave, El Paso, TX 79925 35
I grew up in the Lower Valley, where we were actually surrounded by cotton fields. And it made me really appreciate the earth. I always thought ‘I want to farm. I want my hands dirty. I want that never to be lost. with big taste, is now available online and
wanted to nourish them with meals rich in
at Sprouts Farmers Market locations across
both flavor and nutrients that was also part
the country. Zubiate was born and raised
of their culture.
in El Paso and Ciudad Juarez, where she
developed an appetite for family meals
“My father had a stroke and a stent placed, so
with her mother’s salsa as the cornerstone.
now I’m flying back to El Paso on Tuesdays,”
Zubiate created her company in 2017 out of
she explains. Her passions for family and food
concern for her parents’ ailing health; she
coupled with her business acumen helped www.thecitymagazineelp.com
May 2022 her notice gaps in existing food markets: a
that her parents never ate a lot of vegetables.
lack of healthy Mexican favorites.
Family and health are top of mind for Zubiate, who grew up in El Paso after being adopted.
Today, ZUBI’S offers a range of products that include traditional staples like salsa,
“As a baby, I was the only one of four to be
chile con queso, and crema with modern
given up for adoption,” she says. “My birth
considerations -- and for good reason.
mom couldn’t afford to keep me.”
The American Heart Association (AHA)
Zubiate sees her adoption as a blessing and
weeps proudly whenever discussing her
marketing disproportionately expose Black,
childhood in El Paso.
Indigenous, and Hispanic communities to low-quality foods and that raising community
“I grew up in the Lower Valley, where we
consciousness regarding health risks is
were actually surrounded by cotton fields.
critical. Additionally, the AHA says these
And it made me really appreciate the earth.
communities also face food and nutrition
I always thought ‘I want to farm. I want my
insecurity that are associated with poor diet
hands dirty,” she recalls. “I want that never
quality and chronic disease.
to be lost.”
Zubiate is working to address these food
Today, Zubi Farms is an ecosystem designed
barriers, bite by bite.
from Zubiate’s vision to create healthy and
F I N D A
C A R
F O R
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allergen-free Mexican staples that are also “I wanted to make it more nutrient-rich
mindful of the environment.
and with more substance because salsa is really watered down, a lot of times, with
“We have a certified organic manufacturing
tomatoes that cause higher water content,”
facility that I had the opportunity to build in
says Zubiate. “I wanted more cilantro, more
2019,” she says.
garlic, more onions, and more cumin so it has a full flavor.”
“It’s sustainable, the facility is 100 percent powered by solar energy. So for me, it’s been
Zubiate departed a career in finance in 2013
that desire to remain close to the earth and
when she gave birth to twins and it didn’t
breathe that into the products.”
Kia Dealer Excellence Program, Plus
take long for her own company to take its first breaths.
Winner of the
Proud to be your local El Paso Kia dealer
farming that involves: “I started selling at the farmers market
• Growing and harvesting hard-to-source
in Dallas. And before that, I was actually
organic produce like jalapenos, garlic,
selling it out of my car,” she says. “It was
onions, and mini sweet peppers
grueling because I stayed at home with the twins after they were born Monday through Thursdays, but then on Friday, I would go to a little commissary kitchen, I’d make the food until two or something in the morning, and I’d have to set up my tent by 7:30 in the
• Relying on power from its solar panel energy field • Utilizing fresh, clean well and
spring water • Incorporating an in-depth composting system to prevent waste
morning. So I wasn’t sleeping a lot.” The model is also proving sustainable for She refined her mother’s original recipe to be
younger generations, like Zubiate’s nine-year-
allergen-free and entirely plant-based, noting
Movement Call the experts, we’re here to help. 915-856-2982 1374 George Dieter Dr, El Paso, TX 79936 37
May 2022 “They’re at the point where they not only really appreciate getting their hands dirty or tasting the food, like literally picking the mini sweet pepper off the vine and tasting it. They take mini sweet peppers to school for their lunch, just like you know, by themselves. So that appreciation of the fresh produce is so special,” she says. The twins are learning not only the ins and outs of agriculture and business but also their family history, which is centered on generations of mothers breaking the cycle of generational poverty in pursuit of the American Dream. “I want to teach them work ethic; they were raised totally different than I was,” says Zubiate, adding that her twins will ask why her childhood home is so small or why the windows are barred.
A Woman of Many T alents
Photographer | Published Makeup Artist Model | Social Media Manager
My Photography Skills Include Product Photography Bourdoir Sessions Family Photos Graduation Photos And More!
F I N D A
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F O R
Y O U
Take home a Nissan Today. “I tell them that this is the reality that most
“It’s our blood who creates who we are,
people in the world live in,” she says.
and so many people in this city forget how special that is. It’s important not to forget
importance of culinary and cultural heritages while pursuing her curiosities in the kitchen and on the farm. www.thecitymagazineelp.com
how special our history is and how special our stories are.”
Call the experts, we’re here to help. 915-772-1488 5855 Montana Ave El Paso, TX 79925 39
Thank you to the El Paso community for the amazing support of Wish Night and to our generous sponsors for making this unforgettable evening possible. Thanks to you, our dedicated supporters, Make-A-Wish is closer to reaching our vision of granting every eligible child’s wish. On behalf of the families we serve, we thank you for helping make wishes come true to children in our El Paso community who are battling critical illnesses. Thank you to our 2022 Wish Night sponsors for helping make wishes come true.
For more information on how you can help make wishes come true please visit us at: wish.org/ntx
310 N Mesa St. Ste 411 El Paso, TX 79901 P. 915.855.8700
WOMEN in BUSINESS
Welcome to the wonderful world of El Paso’s women in business. We’re proud to showcase women who excel in their fields ranging from healthcare and childcare to restaurants and creative businesses – and so much more.
Grandview Health at Home For Julie Zuniga at Grandview Health at Home, ensuring peace of mind for patients is top of mind for providers. Zuniga launched the company in 1995 with the aim to provide optimized health care services with both timeliness and compassion. “I saw the need for experienced home health services in Las Cruces, New Mexico, El Paso, and the corridor between the cities,” she says. “These areas were underserved by typical home health agencies, and I have always enjoyed working with the elderly.” Today, Grandview operates with a team of more than 65 clinicians, operations, and administrative professionals in order to provide excellent care. “We provide outstanding care and customer service. Our goal is to assist patients and their families through difficult situations in a caring and compassionate manner,” says Zuniga. Grandview has served more than 5,000 families in the community throughout its history while also expanding its roster of covered conditions and offering a wide variety of nursing services. Zuniga says she learns and is challenged every day, but trusts the foundation Grandview is built upon. “It’s been a lot of hard work but I work with some very smart people like my husband who is a great visionary, and my sons helped set up the business,” she adds.
Grandview Health at Home 4141 Pinnacle, Ste. 209 El Paso, Texas 79902 (915) 546-2311
42 | SPECIAL ADVERTISING
Photographed by: ZAZU PRODUCTIONS
Bellezza Hair Salon Ruth French, the owner of Bellezza Hair Salon, is a beauty expert who
Bellezza is designed to make
enjoys the creative and professional flexibility that comes with being
clients feel at home so that
clients feel safe and welcome.
“I started this business 15 years ago,” she says. “The beauty industry
“Giving a direct service to a client is a daily challenge, but at the same
has given me the freedom to work at my own pace, have my own
time, it is very humbling to meet new people, listen to my clients, and
schedule, and be able to travel without restrictions. To do what you
ask what their expectations are,” says French.
love is a pleasure and a blessing.” In addition to hair care services, Bellezza has also launched its own French attributes Bellezza’s success and longevity to consistency, efforts,
line of beauty products that include eyelashes, hair extensions, and
and strategy, as well as operating off a philosophy based on harmony.
“The success that our salon has is because our mission is not to
“Our next product is coming from Egypt,” says French. “This new
sell services,” she says. “We like to listen to the client in order to
product contains pheromones -- the secret of Nefertari -- in our new
understand their needs.”
line of perfumes that will soon be available.”
Bellezza Hair Salon 7930 N. Mesa, Ste.B8 El Paso, Texas 79932 (915) 842-1737
Photographed by: ANOTHA CREATIVE
SPECIAL ADVERTISING | 43
Farmers Insurance Betsy Hinojos Castillo of Farmers Insurance
Her daughter Chrystina Castillo, joined her
began her business with a vision to give back
agency in February 2020, making the agency
to the El Paso community. Betsy is a former
into a family business. “Having my daughter
teacher who brings expertise, compassion,
join the agency has brought joy, comfort,
and attention to detail to each client as they
and stability. We share the same vision and
navigate their insurance options for home,
mission and that ensures our clients’ needs
auto, small businesses, and more.
are fully met.”
“My goal has always been to help and inform
In addition, Betsy prides herself in helping
the community. I am thankful for my clients
households plan for the unexpected and
and their trust in my insurance agency and for
her team is there to assist each step of
making my business successful,” she says.
the way. More often than not, Betsy is instrumental in providing not only innovative
One of the biggest challenges she’s faced
insurance options for members of the El
has been staffing, pursuant to the COVID-19
Paso community but also the priceless gift of
pandemic. Despite barriers, Betsy worked as
peace of mind.
an advocate for her clients who were facing hardships during the pandemic.
“I want readers to know that we are always available to give the most honest advice
“Farmers Insurance was very understanding
regarding their insurance coverage. We are
of the situation, and we were able to provide
always available to explain the details of
different options to help each household,”
their coverages to best fit their household
Farmers Insurance 7678 Alameda Ave., Ste. A El Paso, Texas 79915 (915) 706-4051 44 | SPECIAL ADVERTISING
Photographed by: ANOTHA CREATIVE
Laura Carrillo Designs For more than 30 years, Laura Carrillo has been a name synonymous
Although she has been passionate about tennis for a long time, there
with elegance and style.
is only one thing now that occupies her mind: beautiful designs and her family.
Her floral designs and impeccable taste in home decor have made her a fixture in many of the border area’s most beautiful homes. She grew
Many people have witnessed the work that Laura Carrillo has done
up in her sister city of Ciudad Juarez and received a bachelor’s degree
in weddings, homes, businesses, and silk florals, but few realize how
in business administration from the Tecnologico de Juarez shortly
passionate she is about her work. Driving for excellence is one quality
after giving birth to her first child.
that makes Laura Carrillo different from the rest, but the real quality is in the great services and exciting ideas she brings to her clients.
As a newlywed to Mr. Abiel Carrillo, she discovered a real talent in playing tennis. During much of her first 15 years of marriage, Laura Carrillo dedicated herself to being one of the few 5.0 tennis players in the area and held the title of state champion in her native Chihuahua.
Laura Carrillo Designs
She mentions that she met many of her good friends in El Paso
2137 E. Mills
through tennis tournaments and friendly games. Now, holding her
El Paso, Texas 79901
title as one of the most exclusive designers and decorators here in
the state of Texas, she says that many people remember her from playing tennis matches against her. Photographed by: ANOTHA CREATIVE
SPECIAL ADVERTISING | 45
La Coa Cantina Y Cocina Pamela Gallardo began cultivating her entrepreneurial spirit as a child, and the journey has carried on into adulthood. “Growing up, I was always business-minded,” she says. “Even while I was in grade school, I was known as the little girl who sold Mexican candy. That being said, I worked my way up from a cashier, to a server, to finally managing a restaurant.: Today, she says she’s most proud of being a young Hispanic woman who is willing to take risks to ensure the best for her clients. Gallardo says she always knew she wanted to be a restaurateur, which runs in her blood. “My grandmother owned her own restaurant down in Ciudad Juarez. I believe that being at my business day in and day out while personally providing good service to my customers have played a huge role in our success,” she says. Gallardo says one of the biggest challenges she faced was establishing a name for herself at a young age amid the high volume of existing Mexican restaurants. Today, Gallardo’s doors have been open for 13 years because of her commitment to taste and authenticity. “What sets us apart from other Mexican restaurants is that our clients receive the full border home cooking experience, not only through our food but also through our live mariachi band,” she says. “And we have a wide variety of tequilas and mezcal.”
La Coa Cantina Y Cocina 6099 Montana El Paso, Texas 79925 (915) 307-2912 46 | SPECIAL ADVERTISING
Photographed by: ANOTHA CREATIVE
Ana Square 111890 Vista Del Sol, Suite A-119 El Paso, Texas 79936 (915) 525-4068 Instagram: @anasquaremicroblading website: www.anasquaremicroblading.com
Ana Square Who is Ana Square? Ana began her career in permanent makeup and microblading early in the boom era of permanent makeup. She is a
If this was not enough, she is also the creator and editor
passionate and dedicated business owner. She has trained with the
in chief of the only worldwide online PMU magazine.
best in the business, not only in the USA but practically the whole world. She has participated as International Speaker, Ambassador,
Square is the only double board-certified permanent makeup
and judge in permanent makeup conferences worldwide.
artist in El Paso Texas by the American Academy of micropigmentation as well as the SPCP, the leading authorities in PMU
Square holds more than 30 certifications from the most important
regulation in the USA.
academies worldwide, as well as several master artist titles such as a master teacher in permanent makeup. She is a constant innovator,
She also has a weekly TV segment on permanent makeup and is
traveling across the globe to meet and learn the latest techniques and
currently working on launching a new and exciting Youtube channel
newest products in the industry.
on PMU and microblading.
Photographed by: ANOTHA CREATIVE
SPECIAL ADVERTISING | 47
aladdin Daycare center 14087 Pebble Hills, Ste. C-1 El Paso, Texas 79938 (915) 345-1976
aladdin Daycare center Aladdin Daycare is proudly celebrating 30 years of service to the El Paso community and is a second-generation family-owned business that is operated by women. “It all started as a home daycare,” says owner Sandra Gutierrez, who owns the business with her sister, Karla Gutierrez. “We went from being a home daycare to our first 4,000 square foot location. Now we have five locations throughout the East Side.” Sandra and Karla took the reins of Aladdin Daycare following the passing of their mother. The sisters decided to expand the business in honor of their mother’s legacy and overcame challenges along the way. “At first, it was hard because the financials were not good. We were starting with no money, and everything we were making went to the new location,” says Sandra. Despite the obstacles, the sisters persevered in order to continue to provide dedicated care to children and families. “At Alladin Daycare, we care about your children,” says Sandra. “We understand the importance of our services and we have the best-qualified teachers. We are in direct communication with parents and all of our locations are supervised by us.” Despite the busy schedule that owning and operating five daycares entails, Sandra says the sisters often reflect on their mom. “I’m proud of how my sister and I have expanded our mother’s dream,” she says. “I think we’ve made her proud.” 48 | SPECIAL ADVERTISING
Photographed by: ANOTHA CREATIVE
University Medical Center of El Paso Foundation Dr. Abigail Tarango is an El Paso native, a storyteller and a passionate advocate for the binational and bicultural metroplex. She’s a capacity builder, tactician and strategist. Tarango has demonstrated a history of success. As a practitioner, she educated at the preschool and high school levels and later joined the faculty at the University of Texas at El Paso and Texas A&M Agrilife. Then she served as a cabinet-level director for Ysleta Independent School District where they passed two historic bonds worth over 855 million dollars. As a scholar, Dr. Tarango has contributed to educational aspirational, persistence, and attainment research that focuses specifically on Latina madres in the borderlands. Now, Dr. Tarango is the Executive Director of the University Medical Center of El Paso Foundation, El Paso Children’s Hospital Foundation, y Presidenta de la Fundación UMC en México. Her role as a non-profit leader has created new opportunities to leverage her skills and expertise. Today Dr. Tarango strives to expand and enhance resources that directly benefit University Medical Center and El Paso Children’s Hospital patients. Tarango’s robust background experience has positioned her for success in her new role. Moreover, giving her the space to be a changemaker and visionary for our community.
University Medical Center of El Paso Foundation 303 N. Oregon St El Paso, TX 79901 (915) 521-7229
Photographed by: ANOTHA CREATIVE
SPECIAL ADVERTISING | 49
Santa Teresa Children’s Day & Night Clinic At Santa Teresa Children’s Day & Night Clinic, Dr. Tanya V. Marin, a
Marin has been successfully navigating the COVID-19 pandemic, with
doctorate-prepared nurse practitioner, serves as a pediatric provider
Santa Teresa Children’s Night Clinic remaining open throughout.
while also owning her own business. “I would have to say that my proudest moment so far was becoming a “It has always been my dream to be a business owner, I just did not
Covid-19 Vaccine Hub providing Covid-19 Vaccines to our community.
think it would be possible to do so in my field. Fortunately, the law
So far, my clinic has provided more than 6000 vaccines,” she says.
changed, which offered me the opportunity to open my own pediatric clinic,” she says.
But Marin is not stopping there.
Marin says that opening a business is always risky but that being
“My goal is to keep the children and their families happy and growing.
knowledgeable in the process reduces the risk. She started the
I love what I do, so I enjoy every day and every child I see,” she says.
business first by following her heart and then applied her mind to
“The beauty of having your own business is that you make it what you
make it happen.
want it to be and still have fun with it!”
“I read books and attended classes,” says Marin. “I paid attention
Santa Teresa Children’s Day & Night Clinic
to how others did it. I took note of what worked and what did not. I
1245 Country Club Road
learned well the regulations that governed my practice. I surrounded
Santa Teresa, New Mexico 88008
myself with people that had the skills and knowledge I did not have;
and then, I prayed some more.” 50 | SPECIAL ADVERTISING
Photographed by: ANOTHA CREATIVE
Integrative and Personalized
Briggs Family Medical
1245 Country Club Road, Ste. 200
1245 Country Club Road, Ste. 200
Santa Teresa, New Mexico 88008
Santa Teresa, New Mexico 88008
Integrative and Personalized Hormone Therapy
Briggs Family Medical
At Integrative and Personalized Hormone Therapy, Dr.
At Briggs Family Medical, Mayedel Briggs is
Christy Blanco works to serve women by addressing
a Master’s prepared Family Nurse Practitioner
specific healthcare needs.
who has been practicing nursing for the last 16 years, six as an FNP, and is currently enrolled in
“I started my business because I felt women deserved
a Doctorate of Nursing program.
to be heard for their hormonal complaints,” she says. “Women deserve better than 15-minute appointments, and women should stop suffering from hormone imbalance due to inaccurate information.”
“I truly enjoy working with others to help them become healthier individuals and for us to be a healthier community together. We are a proudly certified nurse practitioner owned
Blanco says that managing hormones is her art and that she turned her
and operated small business”, she says.
vision into a successful business by not giving up and truly believing women deserve the best possible care.
Briggs says she enjoys rising to the challenges that serving the El Paso and surrounding communities present.
“My mission is to empower women with the knowledge they need to know hormones do play a large role in all areas of someone’s life
“I started my own business for a more flexible work schedule to raise
including the family,” she says. “And working through shared decision
my family, yet still have a career. I had the knowledge, support, and
making, not being a dictator of someone’s health was my vision.”
experience to finally make the move. I am most proud of showing my children that the sky’s the limit as long as you work smart and have passion for whatever you do.”
Photographed by: ANOTHA CREATIVE
SPECIAL ADVERTISING | 51
Texas Amaral Group Nancy Alvarez says at first she did not have a name for her company but she decided to honor her family after her parents caught COVID-19; Alvarez’s mother survived but her father did not. “To remember him daily, my husband and I decided to name the office Texas Amaral Group,” she says. “Texas because we are proud to be from Texas. Amaral for Art Amaral, my dad, and group because we are a group of licensed people working together.” Texas Amaral Group includes attorneys, paralegals, assistants, receptionists, preparers, and investigators who work collaboratively to meet clients’ needs. “We
investigations, and tax filings,” Alvarez explains. “Thank you to my wonderful team, who is always working hard.” In addition to the team at Texas Amaral Group, Alvarez credits her family and her faith, and her wonderful clients for her continued success. “I’m very thankful to God for the opportunities He has given me, always holding my hand,” she says. “I’m also very thankful and honored to have my supportive family by my side, starting with my husband, Jay Alvarez; my children, Skylha, Gavin, Francisco, and Kayle; my mom, Silvia Amaral; siblings, Daisy and Oscar Amaral; and brother in law, George Arispe.”
Texas Amaral Group 801 El Paso St., Ste. 150 El Paso, Texas 79902 (915) 304-4226 52 | SPECIAL ADVERTISING
Photographed by: ANOTHA CREATIVE
AT DANNAH LANE, WE OFFER NAVAJO JEWELRY THAT ARE ONE OF A KIND WEARABLE WORKS OF ART. OUR DANNAH LANE BOOTS ARE HANDMADE IN THE LONGSTANDING TRADITIONAL WAY HERE IN EL PASO. OUR HATS ARE PROUDLY MADE BY HAND IN TEXAS. EXPERT CUSTOM SHAPING IS AVAILABLE IN OUR STORE.
We have exceptional apparel, accessories, and gifts.
| 915.206.6250 | 10 Henry Trost Ct. Ste 100, El Paso, TX. 79901 | email@example.com | dannahlane.com |
omen W in Water
| By: ERIN COULEHAN headshot courtesy of: EL PASO WATER |
and she received two calls on her computer
Margaret Atwood describes the
yet her focus remained undivided as she
element of water as being as
discussed her career at El Paso Water and
powerful as it is vital, writing that
the ever-evolving role of women.
“Water goes where it wants to go,
and nothing, in the end, can stand against
“When you think back to 29 years ago,
it. Water is patient. Dripping water wears
there were very few women here at
away a stone.” Atwood depicts a natural and
this utility. Mostly customer service, call
sustaining force whose existence is required
takers, accounting, clerks, but really in the
at the cellular level to create life and in great
professional ranks, there was very few
volume to create paradigmatic shifts.
of us,” she says. “So I have really seen that grow through the years and it’s been
wonderful to see that grow.”
depending on conditions. The World Bank Study, funded in part by The same can be said of businesswomen in
the Global Water Security and Sanitation
the Borderland who are shaping the future
of their industries while also building upon
disproportionately face challenges throughout
previous success to achieve meaningful and
their careers that include joining, staying, and
innovative change for the community.
growing in the male-dominated industry.
Marcela Navarrete is one of these women.
The study also found that change is occurring
within the water and sanitation sector, with Navarrete is Vice President of Strategic,
the share of women slowly -- but consistently
Financial, and Management Services at El
-- increasing from a low baseline.
Paso Water, where she’s worked for nearly 30 years and seen the roles and responsibilities
“The leadership at El Paso Water has provided
of women expand as El Paso’s water utility
opportunities for women to get promoted
company becomes increasingly advanced.
and rise,” says Navarrete. “They give us the opportunities and it’s for us to take and run
A 2020 study conducted by the World Bank
with. We have many women here who are
reports that only one in five workers in water
in management, middle management, and
utilities are women and only 23 percent of
upper management because they have been
managers and engineers within the industry.
able to prove themselves that they’re equal -- if not better -- than male counterparts.”
As such, she’s very busy. Navarrete is instrumental when it comes to Navarrete started as an accountant for
driving efficiencies and maintaining El Paso
El Paso Water and then became the
Water’s AA+ bond rating while also keeping
first woman to serve as Chief Financial
water and wastewater rates among the
Officer. Today, she also leads strategic
lowest in the state.
and management services that include overseeing accounting, procurement, land
“We’re well-known throughout the nation for
management, customer service, information
our progressive ideas when it comes to water
technology, and human resources.
resources. We’ve implemented and do things here that are groundbreaking, with water
During our interview on a warm day in April,
conservation being one of them,” she says.
Navarrete’s office phone rang three times www.thecitymagazineelp.com
“We’ve had the leadership here to make sure that we can provide a sustainable water supply for the community so that this community continues to grow and prosper.”
The City of El Paso’s Water Conservation Ordinance took effect on April 1, 1991, and along with a tiered rate structure, has contributed to the reduction of local water consumption by more than 30 percent. The ordinance calls for the enforcement of watering schedules, limits for at-home car washing, requiring leaks to be repaired within, as well as the installation of efficient plumbing fixtures.
1025 East Missouri
Only Open 10 Days a Month
I-10 W Just before Downtown
Next Sale Dates May 25th - June 4th and August 31st - September 10th
Fine Furniture & Mattresses at Outlet Prices
Or by Appointment
May 2022 “I want to continue to see our utility be that progressive, innovative utility that it is right
C.D. Lee Britton
INSURANCE AND BONDING AGENCY
2244 TRAWOOD DRIVE, STE. 208 EL PASO, TX 79935
now,” says Navarrete. “When it comes to resources, it’s not going to get any easier -it’s probably going to get harder.” The progressivism of El Paso Water is also a contributing factor to the region’s economic development. “We’ve had the leadership here to make sure that we can provide a sustainable water supply for the community so that this community continues to grow and prosper,” says Navarrete. The leadership, teamwork, and vision of Navarrete and women leaders at El Paso Water serve as examples of the potential women have to positively impact other
sectors of the workforce. After all, we’re all half water.
Leading By Example
Masterson | Words and photos by: YVONNE SUAREZ |
L e a d i n g By E x a m p l e : Ve ro n i q ue M ast e r s o n
eeing more women in leadership
Masterson participated in the Leadership
“I am the first one in my family to graduate
roles and the support they receive
Women Pipeline in 2016, then in 2018 she
from college, I come from a military family,”
from their peers and the community is
participated in Leadership Women Texas,
Masterson added. She has a bachelor’s
amazing,” Veronique Masterson, Texas Tech
both are part of Leadership Women America.
University Health Sciences Center El Paso
The program focuses on women who are
University of Texas at El Paso and earned her
Assistant Vice President for Marketing and
established leaders and have responsibilities
master’s degree in strategic public relations
Communications, said of the evolution El
that impact the nation. The program is
from George Washington University. From
Paso is experiencing.
designed to discuss trends shaping the
the beginning, her life goal was to tell the
country in both the business and social realms.
stories of the people in the community.
Masterson was nominated and selected
The cohorts discuss leadership theories, and
“I entered the television news business
to participate in the Leadership Women
best practices, in a supportive environment
because I wanted to tell stories, to educate,
America program, which is a year-long
led by experts and community icons.
to give information to the viewers that they
might not have access to.”
program that helps women grow their leadership skills. Women from across the
“Mentoring other women is key to developing
state and country applied for this year’s
young women into strong leaders and also
Now at TTUHSC El Paso, Masterson continues
to inspire the younger girls to seek positions
to share the stories, of students, donors, and
where they can be leaders,” said Masterson.
the physicians who are teaching the doctors of
and businesses who gather to share their
“I like to identify women who have potential
tomorrow. Her team is diverse and vested in
experiences and skills with each other.
and need inspiration or guidance.”
telling those stories. Masterson says what she
is proud of is the passion and commitment her team brings to work every day.
“The best part is to be with these women,
Masterson says she mentors by inviting
the brain is always working and expanding
other women to sit with her to exchange
as we meet the diverse leaders,” Masterson
ideas and experiences. Her leadership
“It is so fulfilling to see my team and other
added of her leadership team. “We all
style is to share what she has learned in
women evolve and expand their knowledge
bring different points of view, skill sets that
the more than 17 years she has been in
and go on to share that with others, it
have been tried in their communities that
the communications, public relations, and
makes me proud to have participated in
proved successful, and they share those
marketing industry with other women and
experiences with the rest of the group so we
help them develop their skill sets.
can bring it back to our communities.” www.thecitymagazineelp.com
Little Shop of
| By: AMBER LANAHAN |
n Central El Paso, there sits a spot
necklaces, and rings. The uniqueness of
found myself fiddling with them or getting
reminiscent of popular weekend vacation
each piece fascinated the budding designer
exasperated when I’d have to take them off
spot Marfa, Texas, equipped with Prada
and would later become one of the many
to wash my hands properly. I discovered that
homage. At this spot, Diana Castillo
stepping stones she’d need in the creation of
I didn’t have these kinds of problems with
sells handcrafted earrings from her shop,
accessories she’d call her own.
earrings. In addition to the ease of wearing
them, I found earrings granted me the
As Castillo shifted from her youth into a
opportunity to create the statement piece I’d
In her mother’s jewelry box, Castillo found
young adult, she searched for the article of
been searching for.”
her love for jewelry. When her mother arrived
jewelry unique to her. This moment would establish the Shop Noa
home with a new accessory, Castillo says she followed closely as the case opened
“I’d tried getting into various pieces of
creator’s desire for timeless pieces over the
up to a full display of glittering earrings,
jewelry, rings for example, but I always
fading design of a passing trend.
May 2022 When her interest expanded into a personal business in 2016, Castillo found many of her designs experimenting with bead and crystal work. These pieces would become the foundation for the dangle earring design that has remained in her work as the appearance of the jewelry shifted. Crystal and bead mediums continued for three years, then Castillo noticed a shift in her creations to a softer clay-based design that led to a complete rebrand to what is now Shop Noa. As COVID-19 affected businesses throughout the globe, Shop Noa was no exception. When asked about some difficulties faced, Castillo shared, “While the absence of markets and in-person interactions altered sales, the lack of
jewelry and materials used while potentially
The first is to create a distinct design style
materials affected me the most.” Like many,
expanding her works. When asked to share
unique to her as an artist, a desire that has
Castillo found more time to focus on her passion
the mediums or techniques she’d unearthed,
only continued to grow as she’s blossomed
during the lockdown period of the pandemic.
Diana disclosed the thought of intertwining
as a creator.
with The second of these aspirations?
Such freedom proved to be a double-edged
already existing pieces. The expansion of
sword as other aspiring artists and creators
her craft with this fusion of techniques could
took the time away from the office to
ultimately satisfy the designer’s ongoing
Expansion of the local creator and vendor
pursue new hobbies. Pair this with scores of
search for a distinct design style unique to
community, “I think by having a creative
companies shutting down or severely cutting
her work alone.
scene exclusive to El Paso, we’ll be able to strengthen local businesses while providing
their production lines, and one could deduce the materials for such projects were soon in
Studying the promotional methods of her
a system of support between vendors. I
peers, Castillo came to understand the value
want locals and visitors alike to seek out
of social media. The frequency in which
homegrown creators for a unique design
“I tend to use sites like Sculpey, which uses
one posted through the variety of outlets
over cookie-cutter pieces one can find at any
a material rating scale. During the pandemic,
proved to be only one part of the promotional
corporate store,” says Castillo.
the majority of materials available weren’t
formula, as Castillo connected with creators
of the best quality. With El Paso not having
both local and out of the city.
With lockdown shifting into liberation, we’ve witnessed Castillo’s efforts in the Café Con
much outside of Michael’s and Hobby Lobby, it was difficult to get ahold of the product
“It helped connect to fellow creators because
needed to create my pieces,” she says.
our followers would see our interactions and visit the other’s page as a result,” she explains.
Leche weekend market. Castillo helps transform the space into a vendor’s market, free of charge, over the
In the face of this trial, Shop Noa’s founder worked to continue creating jewelry with
This level of interaction worked much like
weekend. At this location, Castillo and local
limited materials while also editing and
the strings of a spider’s web as each shop
vendors come together to sell their wares
cutting pieces from the design floor that
obtained a new flow of potential customers
to the public while interacting with fellow
might not resonate as strongly with her
while also expanding the business’s reach
creators. Should one desire to seek out Shop
target audience. In addition to honing these
across multiple platforms.
Noa and its astute creator, take a trip to 2430 Wyoming to see these exclusive pieces, and
designs, Castillo studied the work of fellow creators in both the promotional and creative
When asked about future aspirations for
perhaps check out the local vendors while
fields. Researching these artists, Castillo
Shop Noa and future works, Castillo revealed
discovered ways that could enhance the
that she has two big goals she wishes to achieve throughout 2022.
‘CHAT’ Chair Makes Room at the Table
Healthcare | By: ERIN COULEHAN Editorial photography by: JORDAN LICON |
W o m e n i n H e a lt h c a r e
If it takes a village to raise a child, then
This spring, CHAT named Dr. Cindy Stout,
Dr. Stout has been CEO of EPCH since
it takes a network of highly skilled,
who is President and CEO of El Paso
2017 and entered the role from a clinical
dedicated, and innovative health care
Children’s Hospital (EPCH), as Chairman of
providers and organizations to ensure
the CHAT Board of Directors. As such, Dr.
the kids are all right. Texas, fortunately,
Stout will now have general charge over
Center and Del Sol Medical Center and as a
CHAT’s activities and affairs.
nurse before then.
CHAT is an acronym for The Children’s Hospital
“The Children’s Hospital Association of Texas
“Under her leadership, Dr. Cindy Stout has
Association of Texas, which represents
is thrilled to welcome Cindy Stout as the
taken El Paso Children’s Hospital to new
seven free-standing, comprehensive, and
new board chair.” Stacy Wilson, President
heights not just in our region, but across
not-for-profit children’s hospitals across the
of CHAT, said. “Cindy brings a wealth of
the whole state of Texas. This appointment
state. The mission of CHAT is to advance the
clinical and operational experience that will
proves her dedication to pediatric healthcare
health and well-being of kids through policy
be integral in guiding the board’s important
and exemplifies the strides El Paso is
advocacy and funding that promotes access
work advocating for children’s healthcare in
continually making,” said Jose F. Cardenas,
to high-quality pediatric care.
Texas throughout the next two years.”
El Paso Children’s Hospital Board Chairman.
has CHAT for that.
Dr. Stout is a rare leader professionally
Now that she is both a CEO and a board of
Dr. Stout’s new appointment might not come
and in the community whose expertise is
directors chairman in a healthcare system,
as a surprise given her history of impact on the
as extensive as her knowledge of Olivia
Dr. Stout, who is already a multi-hyphenate
El Paso community but her path to success
( m o m - w i f e - n u r s e - C E O - f r i e n d - s i s t e r-
might come as a surprise to some, she says.
daughter), says she is proud and excited A 2021 study published in the Journal of
about the opportunity.
“I think a lot of people would be surprised to know my background. I was always very
the American Medical Association (JAMA) reports that the representation of women
“I’ve been a member of CHAT for the last
busy. We had a single mom, and there
in CEO roles within the healthcare industry
several years, probably about four years
were four of us,” she says. “We were very
remains disproportionate to men.
now,” says Dr. Stout. “I think moving into
fortunate that she was a very strong mom,
the role as the chairman a great indication of
Only 15 percent of CEOs in the U.S.
not just me as a leader continuing to grow,
healthcare system are women, and women
but also the advocacy that we get to do on
Today, Dr. Stout credits her mother -- who
represent only 17 percent of Board of
behalf of all the children’s hospitals. I’m very
helped send all four of her children to Baylor
Directors chairs in healthcare systems.
proud of the work that gets done there and
University -- with cultivating her work ethic
I’m proud to represent them,” she adds.
from a young age.
W o m e n i n H e a lt h c a r e
Dr. Stout remembers having ink-stained
here, in El Paso, right now; and the other,
An analysis of the CEOs leading U.S. News
hands in her childhood from a paper route,
I had the pleasure of going to go see up at
and World Report’s top 20 hospitals in the
where she and her siblings would work
Penn State recently” she says.
country finds that only two of the 20 have nursing backgrounds.
together to roll and hand-deliver each issue to doorsteps throughout the neighborhood.
“I’m fortunate, too, because, with as much time required by this particular role,
According to Becker’s Hospital Review,
Her mom taught her that prudence and
my husband understands. He’s worked in
the proportion of nurses who are CEOs
attention to detail go a long way, regardless
healthcare,” she adds.
in healthcare is imprecise due to a lack of evidence. The shortage of nurses in CEO
of the client, and she continued to bolster her skillset through adolescence. “I would go and clean houses every Saturday
Dr. Stout’s advice to young professionals is
roles is emblematic of broader issues
to glean as much value as possible from each
concerning the representation of women
stage of their career.
when it comes to healthcare leadership.
when I was 12. I’d go cheer at the football games on Saturday mornings, and then I’d go
For example, federal data reports that 76
clean the houses. I’d always take the bus and
percent of the healthcare workforce and
ride across the city to wherever I needed to go,” says Dr. Stout. The early experiences made an impression that would evolve into a leadership style that values the many individual people who make EPCH what it is today. “It was those little things that helped me to grow a certain work ethic and to understand that everybody has value. My housekeepers are just as important as my physicians because everybody serves a certain purpose. We’re all a team,” she says. Her appreciation for synergy within the hospital setting began when she volunteered as a candy striper as a preteen and was honed as she earned her way up the ranks. “When I was growing up, I knew I wanted to be a nurse. I always wanted to be the nurse
“It’s really hard to imagine what your frontline nurses and physicians are dealing with unless you’ve been a clinician yourself. And so I think that brings a whole different perspective.”
87 percent of nurses are women, but the percentage of women CEOs in healthcare hovers at just 15 percent. Moreover, the American Hospital Association reports that only 5 percent of American hospitals have a nurse as a trustee or serving as a board member. Dr. Stout is using her role as chairman of CHAT to make sure that greater representation for women and healthcare workers is achieved. “I’ve actually been at an executive level for just over 15 years,” she says. “We’re all still having to show our worth and our value and what the purpose is for us and how we drive an organization.” Dr. Stout’s clinical experience has saved lives as the community faced dire challenges. “It’s really hard to imagine what your
manager of a unit. And so when you get up to
frontline nurses and physicians are dealing
that level, and you get really good experience, then you’re like, ‘You know what? I can do
“You don’t know what you don’t know. And
with unless you’ve been a clinician yourself.
this. I can go to the next level,’” she says.
so a lot of times, you get out of school and
And so I think that brings a whole different
you’re like ‘I’ve got this degree and I want to
perspective,” she says. “Especially with the
be a CEO or a CFO’ and you don’t know how
pandemic, or even the August 3rd shooting.
to deal with different situations. It takes a long
I have the ability to empathize with and
time to really have that skill set,” she explains.
understand what it is that they need. So it’s a
She didn’t go it alone, however. Dr. Stout credits her ability to do meaningful
huge value to have that background.”
work to her family’s stability and love. Along
“My fulfillment comes from my family,
experience, one reason Dr. Stout stands out as
having three beautiful children. Two right
a CEO is because of her foundation in nursing.
Inked in Ambition
Women in Tattoos Define Themselves | By: ARTIE MONTENEGRO photos courtesy of the artists |
ochelle did not get into tattooing by tumbling out of bed, stumbling to the
kitchen, and pouring herself a cup of ambition because working nine-to-
five never appealed to her. Rochelle Lintz is a tattoo artist based out of El Paso and has been perfecting her craft for more than 14 years. “I was dating someone who owned a tattoo shop,” she says of her
they’re ephemeral and eternally beautiful.
Much like Rochelle, Wish is a self-made
I think women are beautiful in general and
female tattoo artist who found her artistic
we’re all drawn to them,” she says.
expression in dainty designs, in her own creativity, and a need to be self-sufficient.
One cannot help but be drawn to a
Both women are tattoo artists at the top
Rochelle Lintz original because the beauty
of their game, but they are also mothers,
is beyond compare.
daughters, and entrepreneurs.
Alternative as tattoo culture might be, local
Wish began her career as a tattoo artist
women tattoo artists are making a name for
after getting divorced, and when asked how
themselves and their art while also teaching
tattooing made her feel following the change,
(and inking) the next generation. These
she simply said “it made me feel great!”
Rochelle is known throughout the tattoo
women are unapologetically themselves,
introduction to tattooing. “A friend of mine asked him if I could tattoo her and that’s how I started. I think if I had done a proper apprenticeship or was guided by someone who knew what they were doing I would have excelled more quickly,” she described
community of El Paso for her detailed black and gray designs, delicate floral pieces, and uncanny ability to capture the female form in
and quite literally wear their crafts on their
Wish fell in love with art early in her life
and expressed herself through graffiti, then started managing a tattoo shop because
all its beauty and grace.
In addition to Rochelle, other women tattoo
-- as a single mom -- she needed a job with
artists, like Wish, are defining their own
flexibility. Now she says that she loves the
“I love working on anything that has to do with
boundaries and following their dreams.
freedom and creativity that being a tattoo
a female face or a female body. I just think
artist allows her.
She rules her life like a bird in flight.
Toughness, independence, and confidence are things that these women exude, but
Rochelle and Wish took control and changed
Wish is currently apprenticing one of her
neither of them came by these traits easily.
their own tunes. They both learned to stand
daughters so she may also become a tattoo
Rochelle describes incidents of tokenism,
up for themselves, they are both willing to
and clients choosing her because of the
insist on what they are worth, and now they
Wish says that she is proud that all of her
novelty of being tattooed by the only “chick”
both prioritize the precious time with their
kids are artists and is excited to teach her
in the shop; Wish describes animosity from
families that they cannot ever replace.
daughter the tricks of the trade.
her fellow women, and one client demanding to see her portfolio before daring to let Wish
But what about being women working in
“It’s hard because she’s my daughter, but
even hear what she was looking to get
the “alternative” arts and cultural scene?
nowadays women don’t have it as hard as
Rochelle says she used to cover up her tattoos when her children were attending
we did when I was coming up. I want my daughter to learn the way I learned so she
Regardless of their trials, these ladies
private school, but that no longer mattered
can be tough and walk into any shop she
maintained their poise, just like the white-
once her kids began to tell their friends what
wants and hold her own,” she says.
their mom does for a living because they thought it was “so lame.”
Rochelle says she has not had an apprentice
Both women described the challenges of
under her yet because she would be a “tiger
clients not valuing their time the same way
Wish’s eyeballs are tattooed turquoise, and
mom, like what I grew up with. I was raised
they would a man’s time, men not respecting
though she did not explicitly say it, this writer
by tiger moms, not just my mom but my
their skills, and choosing to overwork
would hazard a guess that Wish has never
grandmother, my aunts, and my older sister.
because they felt like they had to.
hidden a thing about herself.
women. We all need a little bit of that tough
These topics are not foreign to most women
Many others, too, walk around as living prints
love, but I’m not ready to bring that onto an
in the workforce who feel underpaid,
of these women’s art. Every piece is unique,
undervalued, and overworked.
and every piece is eternal. The beauty of all
They’re very strong-willed hyper-independent
May 2022 their tattoos is undeniable, but for a written piece about two brilliant artists, it feels unusual to spend so many words on who they are rather than the work they produce. It’s a little like knowing who the singer is singing about in that it begs the question, would the art be as good without the experience that
inspired it? Both women described their dreams of owning their own shops, and their visions of an industry where women support each
What are you missing out on?
other rather than compete with one another. These women were not interviewed together, so the fact that they have such similar dreams and hopes for their counterparts in the industry speaks volumes of their shared but distinct ambitions, but also about what the industry is lacking: women in the lead, not singing backup. Both Rochelle and Wish were asked who they would love to tattoo, living or dead if they could choose anyone. Rochelle chose Dolly Parton, because of her intelligence and her accomplishments, and Wish chose Stevie Nicks, because Stevie is one of her alltime favorite artists and they share a birthday. Dolly, Stevie, Rochelle, Wish, and every female artist are their own muses, using the experiences they’ve had to inspire their next moves, their next lines, and their next masterpieces. Rochelle, Wish, and their contemporaries are unique, and arguably more powerful artists because their work is something you choose to make a part of yourself, not just something you just can’t get out of your head. To on
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MEET THE SOLDIER AND HOME SELLER WHO DOES IT ALL | By: HEATHER HARMSTON photos courtesy of: CHASITY ROSALES |
Soldier and Home Seller Who Does it All
ave you ever crossed paths with
She exudes an absolute southern charm
mother would deliver the leftovers to a
someone and asked yourself a
demeanor with a friendly thick southern
shelter and make boxes for the elders and
few questions? Like, how does
drawl and adds a dash of cayenne pepper.
single moms in the community.
this person have more hours in
With such an influential and captivating
a day than me or is this person a
personality, you often wonder where that
If that’s not a servant’s heart, I don’t know
robot? These are the questions
down with Chasity Rosales, CEO of the PCS
Rosales attributes many of her characteristics
Rosales’ mother instilled many empowering
Real Estate Team here in El Paso, Texas, and
and traits to her mother, another southern
qualities in her daughter that truly emphasize
current Command Sergeant Major for the
firecracker, who Rosales likes to describe as
the strengths of an independent woman that
United States Army Reserves.
“piss, fire, and vinegar.”
demonstrate that you do not need a man to
Rosales grew up in the small town of
Every morning, her mother (a single mom,
Conway, South Carolina on a 100-acre farm
mind you), who owned a small southern
Along with a strong mother, Rosales also
and didn’t step foot into her first Mcdonald’s
restaurant, would make her renowned
had another pillar of strength: her older sister
until middle school.
biscuits from scratch, which Rosales (many
Katina Clark, who too had a hand in taking
times) assisted. At the day’s end, Rosales’
care of Rosales while growing up.
I had to ask myself after sitting
Soldier and Home Seller Who Does it All
With positive hard-working female role
Rosales was mobilized to El Paso for duty in
models, Rosales often had two or three jobs
at any given time while growing up. Holding a Masters in Family Therapy, Rosales Let’s not leave Rosales’ father out of the
has held various roles while being in El
equation, as he often liked to show her the
Paso such as FORCECOM Sexual Assualt
ropes about hard work and hustle. Rosales’
Coordinator, Parenting Educator, and a slue
father was a painter who worked in the
of other positions.
construction industry and would have her accompany him on job sites to teach her.
One might think she never had any downtime but -- surprise surprise! -- the beautiful Sun
He always liked to promote the real estate
City is also where she met Jim Rosales, her
industry as a profitable business, she says.
partner, sidekick, husband, and the yin to her yang as I shall describe it.
During her senior year of high school, Rosales started drilling with the U.S Army Reserves,
After fulfilling many careers within the United
which led to her now 26 years (and counting)
States Army and having children of her own
career as a soldier in the United States Army.
(four, to be exact), she branched off into an
She believes the most powerful strengths
entirely new career path and decided to take
she has learned are discipline and structure,
a stab at real estate.
which are key to her success today, as well as her arrival in El Paso.
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May 2022 As you can imagine, Rosales thrived from the get-go, being named Rookie of the year in 2015 by Keller Williams Realty and then being offered the position of CEO only 12 short months later. In only two years, Rosales doubled the agent count and tripled profits. It must be something in the water because Jim was also named Rookie of the Year in 2016. Both Jim and Chasity, having military backgrounds, managed to build a life by balancing each other out in a professional sense as Chasity is the visionary and Jim is the integrator of their real estate team. Along with her team, Rosales has increased her production each and every year of business starting from her first year by selling 181 homes, to finishing strong last year with 219 homes sold. She’s grateful for the opportunity and strives to always do better.
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Influence The Impact of
: | By
by: A y h p gra hoto Np
he word “influencer” is thrown
around a lot in our lexicon, but at
representation, and those making a direct
its core, emphasizes the power of
impact and influence in their community.
producing an effect. To sway action.
I took one of the biggest letdowns a girl can have and turned it around to use that
Katie Scott, a longtime El Pasoan, is well-
experience as a tool to help shape and
versed in the art of influence. Scott is a
define who I wanted to be as a role model.
contributing author in the third volume of
The Impact of Influence: Ladies Using Their
opportunities in disguise to help you outgrow
Influence to Create a Life of Impact. Her
what you think you know and force you to
chapter “Pageants and Politics” explores her
change your perspective.
journeys within the realms of modeling and politics and the influences that inspired her --
TCM: Oftentimes, influence is achieved by
some positive, some negative -- along the way.
someone having the grace not to chew you out, like when your manager approached you
“We are influenced by the limitations that
about your tardiness. What are some other
others have set for us,” she writes.
examples of grace that have stuck with you?
Today, Scott continues to utilize the power
KS: When I first started working on political
of influence as an entrepreneur. Scott is
campaigns, I was working in an industry I
has to pave the path. You were chosen to
CEO of View From the Top Marketing and
really didn’t know much about and never
lead the pack, just like the pioneers that
also serves as the youngest member of
imagined myself to ever be working in.
I wrote about in my chapter, the women
the Greater El Paso Civic Convention and
Knowing I had no previous experience, my
who co-authored this book with me, and
Tourism Advisory Board.
boss offered me a position to work on her re-
the women I see every day that is making a
election campaign based just on the potential
difference in our community. These are the
Scott sat down with me ahead of the release
she saw in me. That small act of grace is
women that continue to inspire me to push
of her book to discuss the ways women
what opened doors of opportunity for me
boundaries and explore places we are often
continue to influence -- and be influenced - in
and was ultimately the key that led me to
told not to go. Stay focused on your goal,
hone my passion, find my niche, and give
continue educating yourself so you have the
me the opportunity to start my marketing
confidence to grow in these, and surround
The City Magazine: In your chapter,
company, View From the Top Marketing. It
yourself with positive leaders that will guide
you mention both negative and positive
was because of her patience, guidance, and
you on the right path. Enjoy the view on the
experiences with role models and it’s
influence that I had the confidence to grow in
journey because you are on a mission that
unfortunate that someone you look up
an unknown space.
is beyond you that others will continue to follow in your footsteps for generations.
to inspired you to be the opposite of her example. How important is it to turn negative
TCM: Like you, I once found myself in
experiences into positive stories?
politics, covering it for a job, without ever
TCM: What do people get wrong about
imagining myself in that realm. It’s hard to
Katie Scott: Turning a negative experience
carve out space for yourself when you feel
into a positive story is one of the hardest
like you don’t fit in, what’s your advice for
KS: They think they don’t have an influence.
things to do but it is the mindset you need
other women who might find themselves in
People often don’t realize the power and
to have for success. When I finally met my
ripple effect their actions and words can have on shaping a person’s life. Influence is
childhood role model, she was nothing like I had imagined or hoped for. It left me feeling
KS: Don’t be afraid to create space in your
powered by the connection we make with
disappointed and lost. Once I changed my
industry. Be excited that you have the
others. We are all influencing someone --
perspective of who I was looking up to, I
opportunity to be a leader in your sector.
somehow, someway -- and it is our choice
realized that my real role models weren’t
It’s not easy paving the way in industries
to exude negative or positive influences.
celebrities I saw on TV, they were women I
and spaces where there are so many
People will take the influence they want and
saw daily who were making tough decisions,
uncertainties and no guidelines, but someone
Transition of Power
Breaking Gender Boundaries in Business | By: ANDI R. TISCARENO |
s a transgender woman in business, I
that overcomes most discrimination and
shows that they are putting too much
often find myself alongside many other
microaggressions I may face. However,
thought into who I presented as before
hardworking and dedicated women
having mostly worked retail and food service
instead of who I am now.
making their way through a cisgender
jobs, I have been hit with varying forms of
male-dominated business structure.
discrimination, such as being occasionally
I went through the name change process
I began my transition from male to
misgendered by other coworkers and often
during my first job and was still allowed to
misgendered by customers.
use my preferred name when applying and
female in 2016 and have been out socially
working as an employee; and while that has
for six years. Since then, I took a vow to never be ashamed of who I am and to use
While this may seem accidental on a
helped with presenting as the woman I am,
my visibility to educate and advocate in every
coworker’s part, the reasoning does not make
I would still get misgendered while working.
part of my life whenever possible.
sense as I’ve met these people presenting to the fullest as the woman I am. This often hits
While my personal validity of identifying as
Now at 26 years old, I have made a small
hard as I like to present very feminine: so to
a woman can never be taken from me, no
footprint in El Paso as a transgender advocate
hear a customer call me “sir,” or a coworker
matter how many instances of misgendering
and activist through different public speaking
occasionally slip and refer to me with he/him
or questions about my identity, these
opportunities provided through El Paso’s
pronouns, is a hit to my validity in my identity.
microaggressions have often invalidated my identity to other coworkers unless I or another
Borderland Rainbow Center, a non-profit come
coworker corrected them as they happen.
LGBTQ+ focused community center, as well
as other allies who help me speak up and
coworkers who may not understand how to
fight for the rights of other transgender folks.
interact with members of the transgender
community will often think about the person
Volunteer Coordinator and Youth Services
While making my way through a handful of
as the gender they presented as before.
Coordinator at the Borderland Rainbow
jobs over the years, I have thankfully met
Such as the times I have been misgendered
Center offers me a safe and educated
many accepting employers and co-workers
by coworkers; these are individuals I never
space. For the first time, I do not have to be
who have made existing as a trans woman
met before my transition, as I have only ever
anxious or afraid of continuing to present as
in the workplace a little easier.
been employed while presenting as female.
not just a woman, but a transgender woman
Through using my visibility in educating
Being referred to with he/Hhm pronouns
I continue to persist while working hard
my coworkers and classmates, when the
not only puts me in danger with customers
and standing my ground in what I believe is
topic arises, I have developed a confidence
who may not be as accepting, but it also
right and for my own identity.
serving and advocating for her community.
Obrera | Word and photos by: CLADIA FLORES |
Supporting Women in the Borderland
for over 40 Years
ounded in 1981 by Chicana activists and
Café Mayapán, founded in 2001 is one of the
garment workers, La Mujer Obrera was created
organization’s multiple enterprises. The restaurant is
to develop strategies for the rights of women
known for providing traditional Mexican cuisine while
workers. Today, the organization continues to
serving as a job and training center.
contribute to the women in the community and
the preservation of the Mexican culture through different
Ana Gomez joined the organization in 1999 after losing
collectives created throughout the years.
her job at a local factory and started as a waitress for the restaurant. Today, Gomez is the one in charge of
Located at 2000 Texas Ave., La Mujer Obrera offers
creating the restaurant’s signature dishes and the
different programs and enterprises that not only help
manager of the Café.
the women of the local community but also support them through its bi-national ties, helping artisan women
“Part of our mission is to create leaders and help
from indigenous communities across Mexico.
women to grow personally and professionally, and my job’s been to train women that come through here, and
According to Cemelli De Aztlan, community organizer
I love that part of my job,” Gomez said. “Café Mayapán
and social media manager for the organization, back
is, of course, a business, but its vision is to promote the
in the day, La Mujer Obrera focused on organizing
Mexican culture, the food, the importance of food in our
the rights of women within factories. However, after
culture and help women become entrepreneurs.”
NAFTA passed and factory workers lost their jobs, the focus of the group slightly shifted into new areas
Through Lummetik, La Mujer Obrera helps to promote
the sale of textiles, home goods, accessories, and toys crafted by indigenous women across Mexico. It is
“The organization shifted from organizing work to
through the binational network Niu Matat Napawinka
recreate a world that didn’t exploit the workers,
that Martha Calleros, director of the network, helps
respected their work, their culture, and language,” De
bolster bonds between the local community and
Aztlan said. “Through their vision, displaced workers
women from other entities.
of the garment industry created the first daycare and learning center, which is still running today, Café
“The cultural aspect supported by Lummetik helps us
Mayapán, Lummetik Trading Co., and a community
to value our origins in this country and support these
garden among other initiatives.”
women who are the ones keeping alive the culture of
La Mujer Obrera
our ancestors,” Calleros said. “Through this
this way the artisans also know where their
“We were women who worked in factories.
enterprise at La Mujer Obrera and for the past
product is going, creating a connection, which
People didn’t believe we could run a
15 years, we’ve continued to work to maintain
contributes to a larger cause.”
restaurant, or a business because we didn’t have degrees. These challenges helped us
this space that in most recent years has also helped to shed light on the forced migration
La Mujer Obrera is an organization that
find the motivation to keep going,” Gomez
issue. Lummetik is an answer in a way because
has prevailed through the great efforts,
said. “We believe in one another, and that
if women want to stay in their communities,
perseverance, and passion of women who, like
is what’s taken us to where we are. We
they can sell their products to organizations like
Gomez, Calleros, and De Aztlan, believe in the
not only work in the kitchen, but we also
us and the public through fair-trade.”
potential of their peers and the impact of the
organize events in the community with other
organization on a local and international level.
organizations and that is a challenge, and we will continue to fight to keep growing.”
Part of the mission of Lummetik is to help customers know more about the products,
“We’ve experienced a lot of discrimination
the artisans, and how they contribute to
in opening these enterprises. I think people
According to Calleros, another challenge the
didn’t feel it was possible for Mexican women
organization has faced over time is that of
workers to do what we’ve accomplished.
creating consciousness and awareness of
“It is important to us that people know the origin
And through those obstacles we showed
the value of the artisans’ work.
of the products they’re consuming and how,
that we’re succeeding in the sense that
through a social collective, this benefits different
we’re still here,” De Aztlan said.
“Sometimes we have to explain to people why they shouldn’t bargain with the prices of the
families and not just the retailers. There is nothing Gomez, who joined the organization 23 years
artisans, this product is their fight, their work,”
more people and not just one direct individual,”
ago, said that one of the biggest challenges
Calleros explained. “All this work they create
Calleros said. “We want people to know who
was for people to believe that women
is part of our culture because of everything it
they buy from, where their money is going, and
workers had the skills to become leaders.
takes: gathering the materials, their technique,
wrong with that, but we focus on benefiting
Where Art Meets M
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and time all to create a single piece. It’s taken
For more information on La Mujer Obrera
time for people to recognize that Mexico is
visit their Facebook page and website at
more than Mariachis and food, but we’ve
finally got to a point where people see the value and input these artists put in their work.”
Borderland 100 Club
Supports First Responders Behind the Badge | By: ERIN COULEHAN |
2021 study reports that spending
longer move my left thumb, and have a very
“But after a few years of crawling through it,
time with girlfriends is essential
weak left arm.”
I found the ‘100 Club’.”
At the age of 27, Middleton was thanked for
The 100 Club is a non-profit organization
her service and retired from EPPD.
that provides support to first responders.
for women to manage emotional equilibrium and wellness, particularly
as they grow older. Research from UCLA
Middleton joined the 100 Club Arizona and
reports that “women more reliably turn to their social contacts in times of stress” but
“That was it for me. Being a police officer
was inspired to establish the organization
what happens when individuals do not have
was all I ever wanted to do,” she adds.
in El Paso. Today, the Borderland 100 Club provides tens of thousands of dollars in grants
social support to turn to? Amanda Middleton knows.
What followed was a series of obstacles
to local first responders while also offering
that included losing a classmate in the line
peer support services thanks to the efforts of
Middleton and two of her friends, sisters-inlaw Paulina and Lenee Longenbaugh.
Middleton served briefly in the El Paso Police Department but sustained an injury that
“When I left the job, I went through a couple
halted her career.
of years of depression and some serious
Both Paulina and Lenee’s husbands serve
issues. I didn’t feel like I had anyone to talk
on EPPD, and Middleton was partnered with
to,” says Middleton.
Paulina’s during her time on EPPD.
“I was injured in a fight on duty,” she explains, “and I injured my left hand, can no
Borderland 100 Club
The women’s friendship serves not only
The Borderland 100 Club took action following
“We responded to what was probably the
to support each other but also vulnerable
the August 3rd mass shooting to provide
biggest crisis in the state of Texas at that point,
members of the El Paso community when
mental health services to first responders.
and within less than a year, became one of the most experienced crisis intervention teams
they need it most. “A lot of our first responders responded to
in the state,” says Lenee. “Not because we
“I came home and sat them down for lunch
that shooting and we were able to provide
wanted to but because we had to.”
to tell them I had this crazy idea,” says
services for our first responders who were
there,” says Paulina. “We granted more than
The Borderland 100 Club is committed to
She explained the 100 Club and asked if
$35,000 in our first full year of operation and
granting $10,000 to the families of fallen first
they’d be interested in starting a local chapter.
served more than 200 first responders in
responders and does so through fundraising
peer support after August 3rd.”
The Borderland 100 Club was able to offer peer
“We’re all volunteers,” says Middleton. “So
support services, service dogs, and more as
none of the donations go to paychecks, 100
The women formed the Borderland 100 Club in
first responders coped with the tragedy while
percent of the money goes into the pockets
2018 without realizing the increased need for
still finding their footing as an organization.
of first responders.”
“Luckily they were crazy enough to say yes,” she laughs.
their services, prudence, and understanding. 94
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WE HAVE A SEAT WAITING FOR YOU The organization caught the attention of the El Paso Community Foundation following August 3rd. “They reached out and wanted to be part of what we did,” says Middleton. “At the time, they didn’t have an organization that supported first responders directly so we got very lucky that they wanted to take us under their wing.” Today, Middleton, Paulina, and Lenee are able to leverage their friendship and perspective within the local first responder community to create positive change and support systems. “Another of our missions is to build bridges,” says Paulina. “There’s been a lot of strife in the world and there are a lot of issues on the perception of our first responders.” The Borderland 100 works to support those behind the badge. In addition to assistance requests, the Borderland 100 Club also offers scholarships and retraining opportunities, as well as peer support. ‘Being the spouse of a police officer, Paulina and I knew this was something that was like a calling,” says Lenee. “It was just meant to be and there was no doubt that this was needed.”
325 N Kansas St, El Paso, TX 79901
(915) 532-5200 Hotelindigo.com
Philanthropist and Founder of Emajj PR, Gracie Viramontes Talks Business | By: AINA MARZIA photos courtesy of: GRACIE VIRAMONTES |
ocated on one of the city’s oldest
a proposal about opening a coffee shop in El
different TV stations. I was going to school
streets, Emajj Public Relations aims
Paso. At that time, it was unheard of because
for that, I did a whole 180 when I got my real
to preserve culture on the border. As
there were no coffee shops anywhere. You
estate license and I did extremely well. Then
a marketing business, the company
know, my mom was like “Mija, you’re crazy,
one day a client of mine was like “well we
who’s going to be at an actual place when they
want a commercial building and we want to
communities with their work. I sat down with
can just go to Walmart and buy some coffee?”
open the store.” So I ended up helping them
founder Gracie Viramontes, as she discussed
I had been to Austin for a debate competition
get the building, then it became licensing
her aspirations, goals, and her journey in
with my high school group and when I went
the name, and then marketing, and then
business and philanthropy.
to Starbucks, there was a guitar playing and
inventory. I was just loving the whole journey
people were just sitting down and drinking.
of it, at the end it was: how much do I owe
Aina Marzia: Let’s go ahead and get started
So I was like “oh my gosh I love the whole
you? And I was like “Ahh, that’s a good
with the first question, what got you into
concept of a coffee shop” and so I was like
question.” So there came the idea of Emajj
“you just don’t understand”. Our group won,
public relations and marketing.
we got a building in front of Ysleta High School Gracie Viramontes: I got into entrepreneurship
and we opened up Moca Loca, that was the
AM: A happy little accident I would say, was
at the age of 14., I was asked by a school
name of the coffee shop and that was my
there anything hard or challenging when you
counselor if I wanted to participate in an
I had no idea what it was, I couldn’t even
AM: That is a very young age to be exposed
GV: One of the challenges, when I was
pronounce it in the beginning. I fell in love with
to the industry, I am sure it drove you into
just starting, was learning how to say “no”
everything that involves entrepreneurship at that
starting a business like Emajj PR. Can you tell
because I was so excited that I was building
first meeting and through that program, I was
us how you get started with marketing?
the team that was needed and I took
entrepreneurship program through the YWCA.
seriously that their livelihoods depended on
able to learn about what else entrepreneurship was about. I entered a contest, Levi Strauss
GV: Well, the way I got started, it kind of
this business, as well as mine. I just would
was giving a $75,000 grant to open up a
happened by accident. My background was
say “yes” to any opportunity financially that
business. Three other people and I submitted
in broadcasting journalism so I worked at
we would get. I was like “yes! yes! yes!”
I wasn’t very strategic, and that was a
but I would have liked to know (and have)
that makes us all so different. I think it’s
challenge that I learned from and overcame.
good accounting skills and also make sure
important to note how much dedication it
you know how to file with the IRS. Those
takes because a lot of us don’t consider it.
AM: What would you say is the hardest thing
are details that you don’t think about.
What is your team or you currently working
about running a business now, after having
Also, understanding the team you need is
on, are there any special projects or anything
grown and now that you have a lot of people
important because those are the people
that we’ve seen around the city that we
working with you?
that are going to help you succeed, those
might want to know of?
are the people that, if you’re lucky, end up GV: You know, coming back to what we
becoming like your family. In regards to time,
GV: There are a lot of things that we’re
understand as normal, post COVID-19.
owning your own business is extremely
working on, one thing that we started
I’m in the people business and one thing
time-consuming and for me, it’s who I am.
working on was helping the education sector,
that I had to learn was to navigate through
My company is part of my life, I love doing
so we’ve been helping private schools with
understanding people; from my team to my
what I do, it’s hard to turn it off sometimes.
their enrollment campaigns. We’ve been
clients really, understanding their state of
I practice a lot now working on just really
strategizing with private schools on how
mind as to where they are right now and why
focusing on time management: making sure
to create campaigns for enrollment to get
they do the things they do and what their
that I work when I’m at work and when I’m
back to where things used to be. Another
goals are. Just really understanding people.
at home, I’m with my dogs and hanging out
thing that we have been working with is the
with my husband. I started getting into green
nonprofit sector because nonprofits got hit
AM: What background knowledge did you
plants and flowers, and I think sometimes
really hard during COVID-19 and now we’re
need to know, or wish you would have
we let time get away from us. But I think
working with nonprofits by building their
known, before starting your business and
if you take hold of the time and make time
business plans: creating business strategic
how time-consuming is the role at Emajj PR?
work for you, that’s key to everything.
planning, seeing creative ways to market, and creating a presence when it matters.
GV: I already had marketing sales and PR
AM: My parents always tell me that “there
That’s what Emajj is about: we create a
experience because of what I did before,
are 24 hours in everyone’s day” and it
presence when presence matters.
just depends on how we use that time www.thecitymagazineelp.com
School of Witchcraft and Wizardry | By: LAJWARD ZAHRA photography by ANOTHA CREATIVE and courtesy LAJWARD ZAHRA |
stablished in 2017, Young Women’s STEAM
Academy (YWA) is the first all-inclusive, all-girls school in EPISD and the first
single-gender NewTech Network in the nation. YWA uses an engaging curriculum that accentuates the female perspective providing tools needed to create change within the local and global community. NewTech Network affiliated schools focus on student agency, collaboration, and technology. YWA is a public school centrally located three miles from the border with Juarez, Mexico. Currently, the school serves sixth through eleventh grade. Starting in the 2022-23 school year, Young Women’s STEAM Research and Preparatory Academy will serve grades sixth through twelfth. I remember when I first discovered the school that would become my launching pad. Sometime in April 2017, I was sitting in my assigned seat in a middle school Spanish class when the teacher announced that she would be offering extra credit. Having recently
conjugation quiz, that caught my attention. The extra credit seemed fairly simple: submit a name idea along with an explanation for that name for a new EPISD school. It took me about ten minutes to complete the name nomination and secure my A in Spanish III. Out of curiosity, I glanced over a brief explainer of the new school and was intrigued enough by words like ‘rigor’ and ‘NewTech’ to ask my parents to take me to the school’s open house. The open house is where I became truly enchanted. I’d heard people talk about open-concept housing plans but I had never seen an www.thecitymagazineelp.com
open-concept school. The full-length glass
YWA is an example in the district of our
windows, whiteboard walls, couches, and
incredibly successful SEl program (social/
larger classrooms were the cherry on top of
emotion learning that aims to teach students
a program that promised to be rigorous and
attentive to learning style differences.
I decided to apply, and when I told my
Additionally, single-gender campuses have a
friends that I’d been accepted and would be
plethora of documented benefits. According
switching schools the next year, I was met
with comments like “I am so sorry -- an all-
students in single-sex classes obtained
better math grades than female students in
coeducational classes.” Moreover, women That sentiment has followed me throughout
who graduate from all-girls high schools
my years at this school. I am met with
report higher self-confidence than grads from
pity for attending an all-girls school. Many
co-ed schools according to UCLA professor
people assume the culture at YWA is catty
Dr. Linda Sax.
or gossipy because there are only women. They assume that we are because we cannot
Most importantly, all-girls schools foster
handle the ‘real high school environment’.
leadership among their students. A survey from the Goodman Group found that “93%
of girls’ school grads say they were offered greater leadership opportunities than peers at
Not only is that disappointing to hear in 2022,
coed schools.” There are many examples of
but it is also untrue.
this at YWA, starting with our leadership class. 99
Leadership class is not only a time for
That statement can be applied to the whole
experience of attending YWA.
community engagement events, but also a
Don’t miss out! The City Magazine throws the hottest parties in partnership with the best hosts.
time to create our mission statements and
For me, it has been incredibly gratifying to be
build our portfolios. The latest addition to our
part of the first graduating class of the only
portfolios is our panel presentations at the
single-gender NewTech school in the world.
2022 UTEP Women’s Conference. One of
It is scary to be part of a new program, but
the panels was, ironically, about leadership.
that is one example of how YWA fosters leadership.
One of my leadership classmates described
Party with us! contact us: firstname.lastname@example.org 100
We are all trailblazers.
conference as “just a little scary because it is new but really gratifying because we are
Although many of us prefer the term “girl
really doing something.”
boss.” The girl boss infatuation has led www.thecitymagazineelp.com
Exceed Your Standards of Beauty
to students and teachers jokingly calling
From speakers like the owner of Chuco
YWA “the Girlboss School of Witchcraft
Relic, Chelsie Evaldi, to a fashion show full of
pieces made entirely from recycled material-
ANA AN A SQU SQUA ARE Master Artist in Permanent Makeup and Microblading
the conference was nothing short of magical. The phrase is certainly apt. When I think back to the day I first found out Just last month, YWA hosted its own
about this school, I am just so grateful I was
second annual women’s conference. This
in the need of some extra credit. Perhaps,
was the first one to be face-to-face instead
also, a little miffed that I did not submit the
of on Zoom.
name “Girlboss School of Witchcraft and Wizardry” for consideration.
book your appointment Today! Mon - Sat: 9AM-5PM Sunday: 9AM-12PM by appointment only
(915) 525-4068 11890 Vista Del Sol Dr. Suite A-117 El Paso, TX 79936
BORN TO BE WILD Get to Know the ‘Ghosts of the Desert’ | By: ERIN COULEHAN photography by: MAGGIE BLUM and ERIN COULEHAN |
E l pa s o Zo o
he El Paso Zoo is welcoming newborn
The Peninsular Pronghorn Recovery Project
peninsular pronghorns -- also known
is a bi-national collaborative partnership
as the “ghost of the desert” -- whose
designed to save the endangered species.
arrivals will have resounding impacts on
The project is a multi-agency effort that
future generations of the species. Today,
includes researchers and wildlife specialists
the species is threatened across its range,
from the El Paso Zoo, as well as the San
with fewer than 50 remaining in the wild,
Diego Zoo Wildlife Alliance, the Los Angeles
about 500 living in managed reserves in
Zoo, the National Commission of Natural
Baja, California, and about 40 in zoos across
Protected Areas, and more.
the United States as part of an assurance pronghorn
“The fawns will grow up and get an
fawns were born at the El Paso Zoo early
opportunity to breed and pass along their
this spring as part of a breeding program
genetics to the next generation just as
designed to ensure the genetic diversity
their parents have done before them,” says
of critically-endangered species called the
Mason Kleist, zookeeper and “pronghorn
Peninsular Pronghorn Recovery Project.
whisperer” at the El Paso Zoo. “There are
E l pa s o Zo o
not many left in the wild, but efforts like the
remained virtually unchanged throughout
“They’re built for both speed and stamina: they
ones done by the Penisular Pronghorn Project
their history,” says Kleist. Unlike deer and
can maintain a pace of 45 miles per hour for
have been successful and very important to
antelope, “their horns are not true horns
up to two miles without stopping,” says Kleist.
saving the species,” he adds.
and they are not true antlers -- they’re
mammals although they are not true antelope,
a hybrid of the two. They shed the other
But for right now, the fawns in El Paso are
sheath yearly but have a bony core that
learning how to use their legs.
does not shed,” he adds. On the day of our visit, we’re introduced to
Kleist explains. The closest living relative to the doe-eyed peninsular pronghorns are
The peninsular pronghorn are prey species
the three young fawns -- about nine days old
giraffes, but the species is so unique that it
and the second-fastest land mammal in the
at the time -- who have just been introduced
has its own family.
world (second only to the cheetah) and can
to orange and blue balls to play with.
run at speeds up to 60 miles per hour.
Clumsily, the twins -- a male and female --
“They are an ancient North American
join the other newborn male as they explore
ungulate that survived the Ice Age and have
the world around them.
“The three born at the zoo have been nothing short of amazing,” says Kleist. “They are full of energy and love to race each other and their keepers. At just under a month, they are already so fast. They are also very curious and love to explore new things and chew on everything.” Peninsular pronghorns are herd species that derive strength and protection from predators by living in groups. The herd at the El Paso Zoo is very bonded and the members grow anxious if they are separated from each other for very long. “Without getting into too much detail, Enrique is the leader of the herd, he is quite protective of his girls and does not like to be separated from them for long, but he is also very intuitive and observant,” Kleist explains. Enrique’s
Princessa, the female elders of the heard who are very calm and love to nap; Cumari and Cayenne, who are the youngest of the adults and the herd’s troublemake who enjoy coaxing the elders to play; and Yoshi and Valentina, who are very attached to each other. Together, the individuals form a family. The three fawns are the herd’s newest members who will participate in the breeding program when they reach adulthood that will ensure genetic diversity -- and species survival -- for future generations. “There are not many left in the wild but efforts like the ones done by the Peninsular Pronghorn Recovery Project have been successful and very important to saving the species,” says Kleist. “Having them on exhibit here and at other zoos also has them serve as an ambassador for their wild counterparts, seeing them will hopefully bring awareness to this iconic yet unknown/ under appreciated species.”
Hiking It’s Time for
| By: EDEN KLEIN photography by: SEIRIOS OBSCURA PHOTOGRAPHY |
Adventure Awaits 106
Guadalupe www.thecitymagazineelp.com Mountain National Park
Mundy’s Gap Trail
arm hiking season is upon us, and it’s time to start
visiting our favorite hiking trails.
For a quick, morning, hometown hike, wake up with
the full moon at Roundhouse Trail, catch the views from
Mundy’s Gap Trail, or venture into the Aztec Cave Trail.
Aztec Cave Trail
North Franklin Peak Trail
For a daylong hike, travel to the highest peak in El Paso, North Franklin Peak, and catch incredible views of the Franklins. You can also drive to Guadalupe Mountains National Park to see the tallest peak in Texas. (My favorite trail in Guadalupe Mountains National Park is Devil’s Hall Trail!)
North Franklin Peak Trail 108
White Sands National Park www.thecitymagazineelp.com
Lincoln National Forest
or a weekend getaway, head to Lincoln National Forest, where you can find an array of flora, water, and animals. Remember to stay cool, watch the weather, follow Leave No Trace policies, pack water and salty snacks, tell someone where you’re going, and have fun! Lincoln National Forest
Men in the Moment
Pearls of Style Wisdom | By: DANIEL HERNANDEZ |
love May because it brings that
in the 1990s. We are more concerned with
Well, now there’s a plethora of men’s hair
beautiful transition from spring to
our looks now more than ever. Men’s style
color products, whether you want to touch
summer, my favorite season. It also
and grooming are under social scrutiny.
up the greys or go purple. My dad must be
hosts the revered holiday of Mother’s
The stigma of stylishness being feminine is
spinning in his grave.
Day, which makes me think of my mom
archaic, and men are quickly catching up with
and the women in my life. Women have
women in ways to look good.
I’ve talked to my hairdresser, Beth King at west El Paso’s D&M Salon, who told me
been a great influence on me and my style. Just in terms of combing my hair, I learned it
When I was a teenager, being part of the
about color enhancing that’s popular for men.
from my mom. She might have used a little
mod-new-wave crowd, I bleached out my
A current trend for guys is camouflaging.
saliva to keep it down, but she made it look
long bangs a la Duran Duran. At the time it
This is a way for men who are going gray
nice. It got me thinking about the grooming
was quite radical to have a blonde streak in
to integrate their natural hair color with the
and style elements that have typically been
your hair. I thought it looked cool. My father,
gray; also known as a reverse highlight.
for women but that men are now adopting.
on the other hand, was furious. I came home
Women have been doing this forever, calling
from school one day and he was waiting for
Women have always been ahead of the game
me. He confronted me with a box of hair
overall in terms of looking good; I think that has
color. He wanted me to dye my hair back to
A current hair fad that started with women
a lot to do with societal pressures. Men didn’t
normal and he made sure to emphasize that
and is now embraced by guys is a “money
really get this type of pressure stressed upon
there was a woman on the box, not a man,
piece.” First known as a simple highlight
them until the advent of the “metrosexual”
because coloring your hair was for women.
to frame a woman’s face, now it’s become
Men in the Moment
May 2022 a trend for guys wanting a spot of color to their hair as stylish color contrast. Looking at another style that began with women, that men are now adopting, is the pearl necklace. Men are wearing pearls as a fashion statement.
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Gender norms are dissolving with the younger generations while commentary is now part of the
Every detail. Every Project. Every Time.
mainstream -- and especially with fashion brands such as Gucci recontextualizing
reworking blouses and brooches for menswear. The pearl necklace trend can be seen on Drake, Harry Styles, and Shawn Mendes. Wear them with a sweatshirt or a t-shirt; the contrast is provocative. I was recently having some freshening
up done at SC Laser Spa downtown and I discovered that the most common treatment for men is hair removal. I wish I had that problem, as my genetics makes growing a beard an impossibility; needless to say, I
helping our community
with intergrity and transparency (915) 873-8714 1000 Diesel Dr. Suite D. El Paso, TX. 79907 zehrasolutions.com email@example.com 112
__________ 2019 2018 2014 2013
classify as smooth. Women get hair removal for arms, underarms, and maybe some
WINNE R LD O
spots on their face. Men, on the other hand, overwhelmingly get it on their backs.
B E S T I TA L I
That might incite a laugh, but men’s hair removal is big business now. The male aesthetic has grown exponentially in the past few years. Style and beauty aren’t just for women anymore. Men like to look good too, but we can thank women for leading the way. My mother was my first exposure to selfmaintenance as I would see her in her curlers while putting on makeup as we got ready for church so she could look good for God and society. Men are putting some effort into their style now, but maybe with less back hair than before.
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@queenupnow | queenupnow.com 113
GLAMO May 2022
May There Be
| By: ERIN COULEHAN |
very woman in business deserves a girls’ night out, and cute patios, oversized hats,
(literally) to satisfy the needs of this
magical time of year. Trends in women’s fashion this season include traffic-stopping saffron pieces, playful pleats that can be dressed up or down, and bold colors that announce a sense of confidence with each wear. Power suits remain popular for their tailored silhouettes, comfort, as well as a sartorial symbol of feminine power, while midi skirts offer an airy alternative to pants as the weather warms up.
OUR May 2022
MAD ABOUT SAFFRON Go for glam in this fiery shade of red that’s certain to turn heads. This season, saffron hues in lipstick, heels, or bags can
serve as statement pieces for casual or business looks, or be color-blocked from head-to-toe for a monochromatic power statement at the office or on the town. Regardless of the venue, you’ll be prepared to paint the town red.
Make an impression with a pleated midi skirt that
flirtatiousness. Paired with a t-shirt or linen buttondown, pleated midis can be worn to brunch, to work, or on a date night as we saunter into warmer weather. The mid-calf length of these skirts works to protect skin from the sun while also preventing a Marilyn Monroe wardrobe malfunction during springtime gusts.
are their wardrobes. Highly-saturated jewel tones,
neons, and busy prints are working overtime this season to celebrate
the confidence, presence, and power of the women who wear them.
Neutrals are nice, but why not be bold?
This issue exemplifies the fact that women in business were not made to be subtle, and neither
The City Magazine’s April launch party
The stars were out to celebrate El Paso’s leading home builders and real estate professionals at The State Line for our April launch party. Guests enjoyed live music, delicious barbecue, and danced under the moonlight.
| Photos by: EIRIOS OBSCURA |
MAY Advertiser INDEX A-1 Kitchens by Sierra ....................................................Pg. 105
Italian Kitchen West........................................................Pg. 113
Aladdin Daycare ................................................................Pg. 48
La Coa Cantina & Cocina .................................................Pg. 46
American Furniture Outlet ................................................Pg. 56
Laura Carrillo Designs .......................................................Pg. 45
Ana Square Microblading and Permanent Makeup ...Pgs. 47; 101
Make-A-Wish ....................................................................Pg. 40
Anotha Creative ................................................................Pg. 36
Mesa Street Bar and Grill .................................................Pg. 12
Bellezza Hair Salon ...........................................................Pg. 43
Mix Salon and Spa ...........................................................Pg. 22
Borderland Bail Bonds ......................................................Pg. 13
Pacifica Homes ..........................................................Pgs. 10-11
Briggs Family Medical ......................................................Pg. 51
Poe Toyota .......................................................................Pg. 15
Calhoun Flower Farms......................................................Pg. 29
Rejuvene MD....................................................................Pg. 90
Casa Buena Vista Homes ..............................................Pgs. 4-5
Santa Teresa Children’s Day & Night Clinic ......................Pg. 50
Casa Buick GMC...............................................................Pg. 35
Seirios Obscura ...............................................................Pg. 29
Casa Ford..........................................................................Pg. 33
Southwest Plastic Surgery ...............................................Pg. 17
Casa Kia ............................................................................Pg. 37
Southwest University ...................................................Pgs. 8-9
Casa Nissan ......................................................................Pg. 39
Stryker Security ...............................................................Pg. 30
C.D. Lee Britton Insurance and Bonding Agency .............Pg. 57
Sugar Skull Boutique .......................................................Pg. 65
Deans Temp Fence ............................................................Pg.31
Sun City Orthopaedics .....................................................Pg. 14
Diz Davis Real Estate........................................................Pg. 31
Texas Amaral Group .........................................................Pg. 52
Downtown Spaces ...........................................................Pg. 83
The Berkeley ....................................................................Pg. 77
Edge of Texas ...................................................................Pg. 81
The City Magazine Ad Executives ....................................Pg. 82
El Paso Children’s Hospital ............................ Inside Back Cover
The City Magazine Calendar .............................................Pg. 28
El Paso Rhinos ..................................................................Pg. 19
The City Magazine Launch Party ....................................Pg. 100
Farmer’s Insurance ...........................................................Pg. 44
The City Magazine Newsletter .........................................Pg. 75
GECU ..........................................................................Pgs. 1; 57
The City Magazine Ticketing .............................................Pg. 80
Grand View Health at Home .............................................Pg. 42
The Manor at Ten Eleven ...............................................Pgs. 2-3
Great American Steakhouse ...........................................Pg. 109
The State Line .................................................................Pg. 91
Hotel Indigo ......................................................................Pg. 95
University Medical Center Foundation of El Paso ............Pg. 49
Hotel Paso del Norte .......................................................Pg. 53
Victoria Olivia Real Estate Agent ....................................Pg. 113
Hyundai of El Paso....................................... Pg. 81; Back Cover
VIP Design ........................................................................Pg. 36
Instreamatic .....................................................................Pg. 76
Walgreens .......................................................................Pg. 6-7
Integrative & Personalized Hormone Therapy ..................Pg. 51
West Texas Pain Institute ............................. Inside Front Cover
Integrated Electrical Contractors ......................................Pg. 23
Zehra Solutions ...............................................................Pg. 111
Intraceuticals ....................................................................Pg. 64
Cranial & Facial
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