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magazine
FASHION · HEALTH · lifestyle
EDITOR-IN-CHIEF Shelley Mozelle | shelley@thecitymagazineelp.com PUBLISHER-AT-LARGE Chaz Wilson | chaz@thecitymagazineelp.com EDITORIAL Senior Editor Erin Coulehan | erin@thecitymagazineelp.com
Editorial Assistant Amber Lanahan | info@thecitymagazineelp.com
Social Media Specialist Katherine Kocian | katherine@thecitymagazineelp.com Photography Intern Annabella Mireles GRAPHIC Editorial Design Ernie Sanchez Creative | ernie@thecitymagazineelp.com Graphic Designer Maggie Blum | maggie@thecitymagazineelp.com ADVERTISING Operations Manager Mari Van Pelt | mari@thecitymagazineelp.com Account Executives
Omar Samaniego | omar@thecitymagazineelp.com
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Danny A. Monge | danny@thecitymagazineelp.com Telemarketing Executive Stefanie Colquitt | stefanie@thecitymagazineelp.com HOW TO REACH US 114 Mesa Park, Suite 100 El Paso, Texas 79912 (915) 217 - 0723 | info@thecitymagazineelp.com Cover Design By: Ernie Sanchez Creative Letters addressed to The City El Paso Magazine become the property of the magazine, and it owns all rights to their use. Letters may be edited for space. All rights to the contents of this magazine are owned in full by the magazine and may not be reproduced in whole or in part without written permission from the Editor in Chief. Views expressed herein are those of the authors and advertisers and do not necessarily reflect the opinion of the ownership or management of the magazine. All rights reserved.
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From the ou want to talk about women in business,
under the best of circumstances. Throw in a
business.
an actress, well ... .It was a family production,
let’s talk about moms who always mean
As we transition from the very breezy days
of spring to the sun-soaked promise of
summer, there’s a certain buzz in the air— gardens are blooming, projects are launching,
and calendars are filling faster than a mom’s SUV on a school morning. Change is in full swing, and in a woman’s world, that means
one thing: it’s go-time. As we step into May, a
month dedicated to celebrating the incredible
women in our lives, let’s take a moment to recognize the true Chief Executive Officers
of our households: Moms, because no one
daughter, who from a young age wants to be with Patricia as the director, producer, and
her dad Lorenzo as her number-one fan, a law enforcement officer that holds down the fort at home. As an educator by profession, Patricia
put her own career on hold, leaving behind a
promotion to principal and a newly built home of her dreams, to support her daughter’s aspirations. She became Paulina’s constant companion, chauffeur to acting lessons
and auditions, homeschooling, advocate,
embodying the selfless dedication that defines motherhood, the super Mom.
means business quite like a mother on a
She’s a testament to the sacrifices mothers
and the heart of a superhero.
to nurture the ambitions of their children. And
mission... mom with the precision of a CEO
When Moms leave behind the corner office and boardroom meetings, the real action
begins to happen in kitchens, minivans, and
make, often putting their own dreams on pause while society may have sold us the idea that we can “do it all” the reality is that moms often do everything—and then some.
laundry rooms. Moms are the unsung heroes
So, here’s to the moms who lead with love,
schedule family activities with the precision
500 companies, who love fiercely, and who
who manage budgets tighter than any CFO, of a seasoned project manager, and mediate
sibling disputes like top-tier HR professionals. Consider this: a mom’s daily itinerary might
include coordinating school drop-offs, meal
manage households with wisdom, like Fortune
show us that true leadership starts at home.
Where did Paulina get her strength, sass, and confidence? I’m betting she got it from her mom.
prepping, managing household finances,
Women in business? We’re not talking monkey
being—all before her first cup of coffee. It’s
Keep watching our girl from El Paso!
and ensuring everyone’s emotional wella role that demands multitasking, resilience,
and a sense of humor sharper than any corporate strategist.
business—we’re talking mom business.
With admiration and a wink,
Take, for example, the story of our cover star, Paulina Chávez, and her mother, Patricia.
Paulina’s journey from El Paso to Hollywood
wasn’t a solo act— it’s not easy being a mom
10
@shelleymozelle shelley@thecitymagazineelp.com
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May 2025
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11
May 2025
From the
nce upon a time, I had a wild idea of being a
magazine editor so I could meet interesting
None of this would’ve been possible
grew up poring over glossy women’s magazines,
of women in business who love dress-
people, play dress-up, and share stories. I
analyzing the photos and devouring the stories as I thumbed through the glossy pages.
without the support and enthusiasm up and the success of other women
as much as our team at the magazine.
How lucky, I thought, were magazine writers and
From Alix, Sabrina, and Renee who were
first when it happened, and then once again to
Plaza Hotel Pioneer Park; Fallon and
editors who get to live fabulous experiences twice: write about it.
Lucky, indeed. This month, we made all sorts of dreams come true – and by “we,” I mean women.
the most helpful and gracious at The her team at Lucchese who overnighted the most
beautiful pieces to wear; Luly and Claudia for the most gorgeous glam; Tania and her team at Amar who hosted the most gorgeous and delicious dinner
after a long day of glam, interviews, and photo shoots – women are the best!
At the end of last year, Shelley and I – as well
I’d be remiss if I didn’t thank the men who also
enough of Taylor Sheridan’s “Landman.” The gritty
include Patrick Gabaldon, who opened his studio
as millions and millions of others – couldn’t get portrayal of our boomtown neighbors in Midland (neighbors by Texas geographic standards), Billy
Bob Thornton’s gravelly voice delivering some of
the funniest dialogue on television, and a young actress from our very own city.
We loved, loved, loved the show and knew that we had to reach out to Paulina Chávez.
As we were on location at Rockin H Stables for a
helped make this dream cover shoot come true that for me on a Sunday so I could ensure Paulina’s and her mom’s thank you bags were filled with
some of the coolest stuff from one of our most acclaimed artists, Jordan who brought our vision
to life with the photos, Abe who assisted us onset with his and Luly’s precious baby boy, and Chaz who – serendipitously – was in town and brought his expertise and silliness onset.
photoshoot, I received an email from her manager
As you flip through these pages, I think
with us on an editorial – would we be able to fly her
about this issue.
saying they were definitely interested in working out for a photoshoot in El Paso?
Do we not live for the rush of adventure and dress-up?
Within two days, we had flights, wardrobe, and
accommodations booked and assembled an allstar glam team.
12
you’ll feel the excitement we all felt
From Paulina’s cover story, to inside the 30th anniversary of the YWCA mission,
to El Paso It Girls like Krystall Poppin and Kayla Thornton representing the 915 with aplomb on a national scale. Let’s go, girls.
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May 2025
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May 2025
Contributors Erin
COULEHAN
Vic
Katherine
Jordan
Amber
POULOS
KOCIAN
Senior Editor
Annabella MIRELES
Claudia
CASTILLO
Elisha
NUÑEZ
14
LICON
LANAHAN
Al
Alejandro
GARCIA
Luly
JAMES
ROMERO
Britain
POWERS
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May 2025
contents MAY 2025 VOLUME 132
18
68 18
The Reins Are in Her Hands By: BRITAIN POWERS
88 Features
68
Paulina Chávez Is Claiming Space in ‘Landman’ and Beyond By: ERIN COULEHAN
88
Nana Bersa’s Music Without Borders By: ANNABELLA MIRELES
Here and Now
26
Bringing Little Señorita to Life By: AMBER LANAHAN
92
From the 915 to the WNBA By: ERIN COULEHAN
96
Rosé All Day! By: VIC POULOS
15
May 2025
COMING SOON 16
10 HENRY TROST CT, EL PASO, TX 79901 | 915-534-3000 www.thecitymagazineelp.com
May 2025
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EL PASO
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May 2025
The Reins Are in Her Hands | By: BRITAIN POWERS photography by: KATHERINE KOCIAN |
18
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May 2025
I
n the traditionally male-dominated field of
Western horsemanship, Celeste Hudgens
is inspired to showcase feminine leadership
Protection, providing tailored programs and services for those in need.
and talent at her stables. She founded
Hudgens has gained extensive equine
years, her stables have become a supportive
at the young age of four. She rode for the
Rocking H Stables LLC in 2004, and over the environment where women can excel in equine training and riding.
Nestled between the outskirts of El Paso and
experience worldwide, starting in South Africa
by Andrea Terrazas Arce and Emma Carreon, who train and ride under her guidance.
Together, they form a close-knit team of
women who share a passion for horsemanship and a commitment to excellence.
Transvaal Junior eventing team in South Africa
Hudgens believes there are numerous
continue her education at NMSU.
riding, training, and starting colts.
before moving to the United States in 1983 to
benefits to employing women in the field of
Las Cruces, with a stretching, scenic view of
While at NMSU, Hudgens joined the
“We enjoy working with women as they are
H Stables boards 70 horses and is run and
colt starting class at the Agricultural College.
to be more empathetic. We have a group
the Franklin and Organ Mountains, Rocking operated primarily by women.
Rocking H Stables offers a wide range of services, including horse boarding,
training, riding lessons, and show riding and
university’s first equestrian team and took a After finishing her studies, Hudgens noticed a lack of neutral spaces in the horsemanship
community where women could compete on equal terms with men.
recreational services. The stables support
This motivated her to open her own stables,
Cruces area, fostering inclusivity for riders
Hudgens discovered that she performed best
communities throughout the El Paso/Las
where – through plenty of trial and error –
patient with the horses and clients, and tend
of ladies right now with a great work ethic who function well as a team,” she explains.
“Demographically, we live in an area of the United States where it’s hard for men to take
leadership from a woman in an agricultural business. It’s a tough business, and you have to be tough!”
with a team of women under her wing.
Hudgens is quick to mention that she looks
In addition, Rocking H Stables partners
Over time, Rocking H Stables grew into a
many of her mentors and teachers have been
Warriors Project and U.S. Customs and Border
Talamas serving as the head trainer, supported
of all levels, including beginners, recreational
riders, show riders, and those with disabilities. with organizations such as the Wounded www.thecitymagazineelp.com
thriving female-led operation, with Paola
up to and respects men in horsemanship, as phenomenal male riders.
19
May 2025
20
www.thecitymagazineelp.com
May 2025 However, she also strives to pave the way for women in the industry, emphasizing
the importance of gaining education and expertise.
“For a woman in the industry, gaining respect amongst peers is huge. How you gain respect is your skillset,” she says.
This perspective has shaped the culture at Rocking H Stables, where each team member – regardless of gender – is encouraged to grow
and develop their skills while also respecting the knowledge and contributions of others.
Hudgens believes that both women and men bring valuable qualities to the horsemanship community, and at Rocking H Stables,
the focus is on fostering a collaborative
environment where everyone can excel and contribute.
When it comes to hiring new trainers, Hudgens looks for individuals with extensive equine
experience due to the inherently dangerous nature of working with green horses.
“This is not a job for beginners,” Hudgens cautions.
She seeks riders who are in excellent physical
The Lending Ear Counseling Center
condition, as the work is demanding and often
involves long hours outdoors in harsh weather conditions.
Hudgens’ commitment to developing both skilled riders and a supportive environment has been
key to Rocking H Stables’ success. The focus
on education, teamwork, and mutual respect has not only attracted clients from the local
community but also helped build a solid foundation for women in the equine industry.
“You have to be brave and confident in yourself, but without ego. You must be prepared to fail, pick yourself up, and keep on going. You have to have grit!” she says.
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May 2025
Visions of Power
Women’s Stories Told Through
Art
| Words and photos by: ELISHA NUÑEZ Additional photography courtesy: EPMA |
S
he lies still under the desert moon
1960s and 1970s when her artistry came
of women, victims of the femicides in Juarez.
odd sense of peace. The cactus behind
challenged patriarchal norms in Hispanic
Hernandez shows viewers the struggles that
as her calm face gives the observer an
her is the only thing keeping her company. She remains in her dark, torn skirt and colorful huipil, a garment worn mostly by Central and
Southern Mexican women. She remains in the remnants of a promising life as a menacing
red hand leaves her behind. The observer cannot help but ask, “Who is she?”
She is “La Santa Desconocida” and she
greets you to the El Paso Museum of Art’s
latest exhibition, “Judithe Hernandez: Beyond Myself, Somewhere, I Wait for My Arrival.”
to life. Based in Los Angeles, her series has
culture and uplifted Chicana stories. Raised by an El Pasoan mother, Hernandez’s familiarity with the Borderland has also been shown in her artworks, like with her “Juarez” series.
When walking into the gallery you see the pastel on paper drawings of the femicides in Ciudad
Juárez. Her painting “Juarez Quinceañera”
shows a young girl in a black dress holding two white flowers. She wears a haunting Mayan mask as she stands in front of a pastel pink wall marked with bloody handprints.
Opening on Feb. 15 at the Woody and Gayle
“Juarez: Ciudad de la Muerte” shows a nude
first debut in El Paso featuring around 80
facing the audience. She is seen with barbed
Hunt Family Gallery the exhibition made its works made by Hernandez after its time at
The Cheech Marin Center for Chicano Art & Culture.
A trailblazing Chicana artist, Hernández
has roots in the Chicano Movement of the 24
woman of greenish skin and red hair, her back
wire strangling her neck as colorful papel
picado floats above her with statements like
From folktale references to colonial traditions, Chicana and Latina women encounter.
“It’s a battle of both indigenous and
colonization, AKA the Mestizo identity. A lot of it depicts indigenous tribal wears, but then
you have loteria cards and stuff like that. It’s
heavy on symbolism, it’s heavy on folklore,”
said Michael Reyes, the El Paso Museum of Art’s senior curator.
These artworks interpret different sides of
the femicides like the struggles of living amid the tragedy of being a victim. That said, there
are different takeaways from the series. Some
may see the women as victims, but others may see them as protagonists in the forefront of a movement seeking justice for women.
“Feminicidios” and “500 Muertas.”
“I think it’s supposed to teach individuals not
Hernández has a way of mixing indigenous and
were pretty intense,” Reyes said.
modern elements while also showing stories
only the story, but empathy. Some of them
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“People walk away saying it’s an empowerment of resilience (and the) female spirit. The
femicides were for a long time, for a whole decade. Women are still resilient and still fighting for their sisters.”
While Hernandez’s series about the femicides empowers women through surreal and almost violent depictions, her “Adam and
Eve” series does so by balancing boldness
In “Sleeping Eve” she rests with her back to the audience.
She dons a luchadora mask with sharp antlers,
showing this new side of Eve some may have
never thought of. A school of koi fish circles
her, symbols of strength and ambition as she
lies against a bed of smooth rocks as a yellow snake curls around her.
From tragedy to retelling, Judithe Hernández
has told stories through her art that still resonate with people today. Themes of
feminism are plentiful throughout her projects and are told in many different ways
through incorporating different aspects of Hispanic culture.
with vulnerability.
Here, she seems different.
“They’re going through a journey, they’re in
In one of her works we see “The Birth of Eve”
Gone is the vulnerable and delicate Eve many
pain or hubris,” said Edward Hayes, the
of lilypads. Her eyes are closed as she remains
figure. In this depiction, she is seen with more
with the biblical heroine laying nude in a bed submerged underwater, the self-sustaining plants creating a peaceful pattern around her.
Flowers bloom near the crown of her head and a red hand seems to be leaving a bright red flower at her chest, which she holds on to.
While she appears peaceful and almost exposed, she lies in the same scenario a
few feet away, but with a few differences.
may think of when remembering the biblical
some transition. They’re experiencing some director of EPMA.
masculine elements. The mask she wears
“They’re in front of kind of a mystical
one she can show others when provoked.
shows) the struggle and mainly the journey of
shows that she too has a strength of her own,
“I really think the bigger goal is a sense of empowerment, that a woman can be visible
landscape (and) just incredibly mysterious. (It
women through all these different narratives, cultural, historical.”
(and) can tell their story,” Reyes said.
With events and stories that are especially
“It really tells the downfall of Eve, but in the
Museum of Art has brought an exhibition that
sense when you look at it, Eve is incredibly
empowered in almost all the works over there.”
relevant in a place like El Paso, the El Paso
can speak of the ways women can fight for 25 themselves and each other.
Bringing Little Señorita to Life A Story of Heart
May 2025
and Heritage
| By: AMBER LANAHAN photography by: KATHERINE KOCIAN |
26
W May 2025
hen Deanna Salcido Gutierrez was
creating her children’s book “El Paso
Placita: A Tour for a Little Señorita,”
one of her goals was to infuse every
page with the essence of El Paso. “I have a
lot of passion for El Paso and my culture,” she says. “I believe we have so much talent here that deserves recognition, which is why it was
important that every aspect of the project be made and produced locally. We got pretty
close, too; the only part of the book that wasn’t touched by El Paso was the printing.”
From her publisher to the artist who helped bring her creative vision to life, Salcido
Gutierrez worked to highlight the beauty
of El Paso and its culture; drawing from her
personal memories and pairing them with vibrant visuals by illustrator Mozelle Espino.
A three-year labor of love, “El Paso Placita”
is a heartfelt tribute to Salcido Gutierrez’s hometown and heritage.
Through the eyes of its youthful narrator, Little Señorita, readers are taken on a tour of beloved local landmarks as her parents guide her across the city. From San Jacinto Plaza
Espino turned out to be the perfect fit. The
have kids, so I started texting people and
readers to iconic spots deeply rooted in the
and discussing how best to bring Salcido
had a different answer! I sent Deanna a bunch
to Chico’s Tacos, Little Señorita introduces community’s heart.
duo spent many late nights reviewing drafts Gutierrez’s memories to life.
But creating a story that appeals to both
“I definitely had a vision for how I wanted
one of the biggest being the search for the
“Like how my parents and I appeared. I even
children and adults came with its challenges,
right illustrator. That changed the day Salcido Gutierrez reached out to Mozelle Espino.
The two quickly formed a creative partnership that deepened their storytelling skills more than they expected.
“I had seen a lot of work from artists that matched the vision I had for my book,” Salcido
Gutierrez recalls. “But it was really important
for me to find someone local. I felt a local artist would best capture the vibe I was trying to portray.”
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asking how they carry their kids. Everyone of pose options until she sent me a photo of what she was envisioning.”
things to look,” Salcido Gutierrez explains.
Salcido Gutierrez adds, “I’d gotten an image
shared pictures of my childhood bedroom.
husband pick up our son and I snapped a
If you look at it in the book, it’s just as it was when I was a kid – even the lighting. Mozelle
was great about going back and making adjustments to get it just right.”
Recalling one particularly touching scene –
that still didn’t feel quite right, so I had my photo to send her.”
Despite the occasional creative hurdle, the
pair tackled each challenge with patience, humor, and a shared sense of purpose.
where Little Señorita is being carried by her
The book’s reception has been overwhelmingly
behind it.
supporters turning out for the launch event.
father – Espino shared the creative process
positive, with a crowd of enthusiastic
“When I asked her what the pose should be for
“We had about 100 to 200 people show up,”
me,’ I thought, there are so many ways to
rewarding part has been seeing how excited
that page, and she just said, ‘Oh, him carrying
carry a child. I needed a reference. I don’t
Salcido Gutierrez says. “I think the most 27
May 2025 people get when they recognize a place in the book. They’ll point and say, ‘Omg, it’s this place!’”
That joy and recognition extended to the creators, too.
Espino recalls a particularly meaningful moment while working on a musical page.
“I had so much fun with the mariachi page,” she shares. “When Deanna said she wanted
that, I was like, ‘Oh my god, I worked there as a mariachi!’ So many memories came flooding
back. I even included my director, who plays
the violin, in the illustration. When I showed it to her, she was so excited.”
With such deep affection poured into every page, it’s no surprise Little Señorita’s charm
has traveled far beyond El Paso. Orders have come in from across the U.S., including places as far away as Hawaii and Georgia.
Sponsored by
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the podcast
Episode 9 Cynthia Horton Episode 8 Daniela Labinoti
Episode 7 Pam Agullo
Episode 6 Cindy Stout
Episode 5 Kimberly Brenner
Episode 4 Elodia Adamson
Episode 3 Krystall Poppin
Episode 2 Kelly Tomblin
Episode 1 Nevena Christi
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with host
www.thecitymagazineelp.com or wherever you find your favorite podcasts.
May 2025 When asked about future projects, Salcido
Gutierrez revealed that she and Espino are
already working on the next installment in the Little Señorita series.
“I think this next book is going to be even better,” Salcido Gutierrez says. “We’re going
to be celebrating her birthday – and in doing so, giving readers a glimpse into Latino culture and how we go all out for birthdays.”
For Salcido Gutierrez, this work is more than storytelling: it’s a celebration of heritage.
Through “El Paso Placita: A Tour for a Little Señorita,” readers are welcomed into a city
she adores and invited to see it through her eyes. Thanks to Espino’s vibrant illustrations
and the heartfelt narrative, audiences of all
ages have embraced this love letter to El Paso, helping it travel far beyond its West Texas roots.
www.thecitymagazineelp.com
29
Catching Up with
Krystall
Poppin’ | By: ERIN COULEHAN photography by: AB GONZALEZ and LFDC STUDIOS |
30
May 2025
May 2025 to the layered storytelling beneath Krystall
her past with her present – gritty, graceful,
But her talent doesn’t stop there.
“I was hibernating, literally,” she says with a
She made her acting debut in “Lost Soulz,”
come out naturally.”
Poppin’ polished hooks.
an indie coming-of-age film about young
musicians searching for purpose on the road. The film premiered at the Tribeca Film Festival
in 2023 and later screened at the El Paso Film
and honest.
laugh. “Just writing, reflecting, letting it all
The upcoming album may be personal, but Krystall Poppin’s energy is still out in the world.
Festival, bringing her journey full circle.
In early 2025, she dropped the hard-hitting
“It was such a raw, emotional story,” she
Paul Wall. The track stands on its own as a
says. “And being part of something like that,
A
single “Champions” with Houston rap legend victory lap for two Texas artists who’ve earned
their stripes. “Working with Paul Wall was one of those full-circle moments. We wanted to
t Peking Garden, a sun-drenched Chinese
create something motivational, something
restaurant tucked near the edge of El
to ride out to when you need to remember
Paso’s Morningside Heights, Krystall
who you are.”
Poppin’ is in her element. She’s sipping hot and sour soup while reminiscing about childhood, a plate of fried pork dumplings steaming
For Krystall Poppin, remembering who she is
“This was the spot,” she says, smiling, and
“I love being based here,” she says. “I used
share of lunches, dinners, and all sorts of
But now? I’m proving it because I stayed. I’m
means staying grounded.
between us like a memory made edible.
to think I had to leave to prove something.
it’s clear the beloved spot has seen its fair
making music here, I’m with my family, I go
celebrations.
to church with my family. You can dream big without forgetting where you came from.”
These days, there’s plenty to celebrate. Her
long-awaited album Morningside Heights drops June 27, her first full-length project
As we wrap up lunch, the server drops off
where she grew up, the album is a return to
Poppin’ cracks hers open and laughs. She
the check and two fortune cookies. Krystall
since 2019. Named after the neighborhood her roots and a declaration of growth.
“A lot has happened since the last album,” she says, reaching for a dumpling. “There’s
just been so much growth for me as a person and as an artist.”
The last few years have been transformative for her.
After nearly quitting music following the
release of Starstruck in 2016, she bounced back with the 2021 single “One More Time,” featuring Paula DeAnda. The track – a breezy,
nostalgic summer anthem – landed on multiple playlists and introduced a wider audience www.thecitymagazineelp.com
especially something that hit home for so
holds up the slip of paper with a knowing smile.
many people – it was healing in its own way.”
“Your generosity will pay off.”
Back in the studio, Krystall Poppin reunited with
“Yup,” she says, re-reading. “I believe that.”
3am to build Morningside Heights piece by
Because whether she’s on screen, behind
longtime friend, producer, and collaborator piece over the winter.
“I couldn’t have done it without my manager,
Lorenzo Zenteno, A.K.A. ‘Smooth Vega,’” she
the mic, or breaking bread in her hometown,
Krystall Poppin is living proof that generosity, talent, and tenacity can rewrite the story.
says proudly. “He’s been a huge part of my
Morningside Heights isn’t just her next
also the executive producer of the album.”
neighborhood that shaped her, the people
growth over these last two years and he’s
The result? A collection of tracks that bridge
album – it’s a milestone. A love letter to the
who uplifted her, and the future she’s building right where it all began.
31
May 2025
32
www.thecitymagazineelp.com
May 2025
WELCOME
Texas Women for the Arts
St. Rogers Depot 420 N. Campbell St. • (915) 252-6001 • strogersdepot.com
www.thecitymagazineelp.com
33 strogersdepot
Aghaa’ Hats May 2025
Combines Culture and Curation
S
| Words and photos by: ANNABELLA MIRELES |
elf-expression is an outlet some
people use when they are getting
ready in the mornings. Whether it’s customizing a jean jacket with
patches that show all the different states
you’ve been to or wearing your favorite band’s
T-shirt, we all have our own pieces we like to wear that tell others a little bit about us.
Cynthia Gutierrez-Krapp takes self-expression
to a new level, curating custom hats and
tailoring them to your own likes and even physical features.
Guiterrez-Krapp, an El Paso native and owner
of Aghaa’ Hat Co., grew up in California and attended New York Fashion Institute of
Technology. It was there she hand-crafted her first hat.
“A friend and I went to the hat making district
in New York City,” she says She taught me which felts were good quality and how to
steam them and use hat blocks. From there, I looked up videos on how to make them and
that’s how I ended up with my first hat. Then
people started asking me where I got it, and that’s when the business all started.”
After her friends became her first clients, she
slowly started up her own hat business, which she named after her indigenous roots.
“I am Navajo (Diné), Apache, and Yaqui,” she says. “Aghaa’ means ‘wool’ or ‘hair’ of any 34
www.thecitymagazineelp.com
May 2025
animal in Diné. My mom didn’t tell my sister
ived through a tough time. It was the 50s,
mother’s side, Guitierrez-Krapp embraced
We found out through a National Geographic
grandmother would tell my mother ‘Don’t tell
way she crafts her hats.
or I we were Diné and Mescalero Apache. DNA test I had taken, and that’s when I asked my mother. She hadn’t remembered that
she lived on a reservation when she was
younger and part of that was because they l
and racism was really bad back then so my anyone you’re Diné, tell them you’re Mexican,
her family history and does so through the
never say you’re Indian.’”
With open crowns, handmade beadwork, and
Rather than hide her identity after
serve as a symbol of the pride she has in her
discovering her indigenous roots on her
reused vintage beaver felts, she lets them
May 2025 ancestry as well as her love of the desert by depicting cactus, blankets and saddles, and mountains.
Guiterrez-Krapp worked out of her store on Alameda that opened up in 2020, however, she had to close after being diagnosed with cancer and has been working out of her home studio for the past year.
“When I feel really down, tired, and overwhelmed, I’ll have to force
myself up to go to the studio and within ten minutes, I’ll forget how
Cocktail and Hookah Lounge.
bad I was feeling,” she says about how crafting has helped her find solace. “I think it’s all of the touching and shaping that I just get lost
in. Even when I’m too tired for that, I can just do beadwork which is like meditation for me because I can rest while I work. It’s nice to be
working. It’s not like I can get another job because I can’t work more than three hours at a time. I’ve learned a lot about living in the now and not worrying about the future.”
While going through treatment, she has been working on custom
orders she’s been receiving and also offers in-person consultations
to make sure the hats both literally and figuratively are the “perfect fit” for her customers.
406 S Durango St.
francie_social_lounge
“I make-to-order, so part of the client goes into how the hat looks,”
she says. “They choose the band and style. When they try it on, of course I want it to fit well, but I want them to feel like it’s part of them.”
A Happier, Healthier You.
Guitierrez-Krapp has received orders from outside of the country
like New Zealand, in which she was requested to create a not-sotraditional hat.
“She was indigenous to New Zealand, so she was Māori, and she
wanted me to bead-embroider a boat on the back of the hat with a basic compass so she could use it in school to teach kids about Individualized IV Therapy, Injections, NAD+, Weight loss shots, Bioidentical Hormone Therapy
sailing,” she says.
Not only is Guitierrez-Krapp amazing at her craft, but she is also one of the few women in her field. While being part of the minority, she is also uplifting other women in the art space.
“Hat making was very much a male-dominated field,” she says. “When I first started, the United States had reported only eight [women] hat makers in the country. It’s slowly gained more popularity, and I’ve seen
more women embracing and taking the craft on. When I’m making
LOOK BETTER, FEEL BETTER, REFRESH BETTER. 7470 CIMARRON PLAZA BUILDING 15, STE. #100 36
915.621.5851
the hats, I’m also using pieces other local women have put together.
My friend is a weaver and has weaved for me, and my friend Claudia is a jeweler and has made several pieces for me too.”
Although her brick-and-mortar location closed, Guitierrez-Krapp has plans for future opportunities with her business.
www.thecitymagazineelp.com
May 2025 “I was planning to open in October again,
since I can’t commit to that because
of my treatment, my plan is for me to have a pop-up shop,” she said. “I have a
shipping container near Paradox and Old Sheepdog by Lincoln Park, and the plan is to use the front part of it as the pop-up.” Guitierrez-Krapp has found comfort
in her work and continues to do what she loves while also fighting. She has
created a product that will not only last several lifetimes, but a unique made-to-
order product that combines peoples’ passions with the desert landscape and her indigenous roots.
www.thecitymagazineelp.com
37
Profiles
In every corner of our community, women are leading with vision, passion, and resilience. This series spotlights trailblazing women in business – from beauty and health entrepreneurs to powerhouse executives – who are redefining success on their own terms. Their stories inspire, empower, and elevate.
Christy Blanco, DNP, APRN, WHNP-BC, FAANP Integrative & Personalized Hormone Replacement Therapy, LLC 1245 Country Club Rd Ste. 200, Santa Teresa, NM (575) 332-4633 menochats.com
Can you tell us about your industry and what inspired you to pursue this career?
I was drawn to the field of nursing – specifically the advanced practice role of a nurse practitioner – because I wanted to make a real difference in people’s lives. While working as a bedside nurse in an acute care setting for women, I realized I had a strong passion for preventive care and patient education. What fulfills me most is building trusting relationships with patients and specializing in women’s health, which I find incredibly rewarding. 40 | SPECIAL ADVERTISING
What sets your approach to your profession apart?
I believe that women deserve to be heard. That belief is what inspired me to build a practice where women feel comfortable sharing their health concerns. A recent study showed that women often see up to ten healthcare providers before receiving a menopause diagnosis. Too often, their symptoms are dismissed as stress or even imagination. This tendency to downplay women’s health concerns is a serious issue in medicine, and I strive to create a space where women are truly listened to and validated. Photographed by: ANNABELLA MIRELES
As a woman in your industry, what challenges have you faced, and how have you overcome them?
What trends are shaping your industry right now, and how are you staying ahead?
How do you ensure excellence in your work and make a positive impact on those you serve?
What do you love most about working in El Paso?
One of the biggest challenges I’ve faced has been balancing work and family life. Many business owners juggle professional and personal responsibilities, and as a single mother, I carry much of the responsibility for raising my daughter. At the same time, I’m also expected to lead and grow my business. It’s not always easy, but being committed to both roles has made me more resilient and more passionate about the work I do.
A survey in the UK of over 2,000 working women aged 40 to 60 found that 23% considered quitting their jobs due to the impact of menopause, and 14% were actively planning to resign because of their symptoms. This data underscores the importance of believing and supporting women through their health journeys. For me, success means taking women seriously, offering compassionate care, and advocating for awareness and education around menopause. Photographed by: ANNABELLA MIRELES
Menopause is finally becoming part of the mainstream conversation. Oprah Winfrey recently hosted a special called “The Menopause Revolution,” and the National Institute on Aging estimates that 1.3 million women in the U.S. enter menopause each year. This is a critical area of healthcare, and I encourage anyone considering a focus on hormone imbalances to pursue it wholeheartedly. Staying current with research and patient education is essential in this rapidly evolving field.
What I love most about being on the border is the unique opportunity to provide healthcare to women across three states and two countries. As a doctoral-prepared, board-certified nurse practitioner working in Santa Teresa, New Mexico, I’m able to practice to the fullest extent of my training. Serving this vibrant, cross-cultural community is both a privilege and a deeply meaningful part of my work. SPECIAL ADVERTISING | 41
House of Beauty MedSpa EP
8889 Gateway Blvd. W. Ste. 2825 (915) 200-3902 houseofbeautymedspaep.com
42 | SPECIAL ADVERTISING
Photographed by: AL GARCIA
Can you tell us about your industry and what inspired you to pursue this career?
How do you ensure excellence in your work and a positive impact on those you serve?
What sets your approach to your profession apart?
What trends are shaping your industry right now, and how are you staying ahead?
My journey began in a hospital setting, but a personal experience with Botox opened my eyes to the world of aesthetics. I became passionate about helping others feel confident in their own skin. That passion inspired me to open House of Beauty Medspa in El Paso, where beauty and wellness go hand in hand.
At House of Beauty, we focus on both how you look and how you feel. As both the owner and a nurse injector, I lead with empathy. Our team – made up of 12 incredible women and one amazing man – shares a mission of empowerment and self-care. We offer personalized treatments rooted in trust, education, and a genuine desire to uplift others.
As a woman in your industry, what challenges have you faced, and how have you overcome them?
Building a business from the ground up in the competitive aesthetics industry has come with its challenges. But I leaned into mentorship, resilience, and my purpose: to inspire other women and create a space where beauty meets wellness. I always remind others to stay positive, even when faced with obstacles – and to never give up. Photographed by: AL GARCIA
We prioritize continuous education, patient safety, and an exceptional patient experience. From consultation to aftercare, we make sure every patient feels informed, cared for, and valued. Our success is built on innovation, a strong team culture, and a deep commitment to helping people feel beautiful from the inside out.
Wellness is becoming a major focus in aesthetics. Patients are looking for more than quick fixes; they want to feel their best holistically. We stay ahead through ongoing training, by integrating wellness-based services, and by staying closely connected to our patients’ mental, physical, and emotional needs.
What do you love most about working in El Paso?
El Paso is full of heart. There’s a strong sense of community, and we love being located at The Fountains at Farah, a vibrant and beautiful part of the city. I’m proud to contribute to a culture of self-love and growth in a place that truly supports small businesses.
SPECIAL ADVERTISING | 43
Tuscany Halls
8600 Gtwy Blvd. E., Suite A2 (915) 595-8871 tuscanyhalls.com
44 | SPECIAL ADVERTISING
Photographed by: AL GARCIA
Can you tell us about your industry and what inspired you to pursue this career?
The events industry is all about connection, and that’s what drew us in. Early on, we realized that creating unforgettable celebrations is more than just organizing logistics and details, it’s about creating joy. There’s a level of energy and excitement in this field that’s unlike any other, and we thrive on that. Seeing a vision come together and knowing we played a part in someone’s biggest milestone, that never gets old!
What sets your approach to your profession apart?
As a family-owned, Latina women-owned business, our approach is deeply rooted in personal connection. We bring a blend of creativity, strategic thinking, and heart to everything we do. We don’t believe in cookie-cutter experiences. Every event is a custom masterpiece, and we treat it as such. That level of care and passion is what truly sets us apart.
As a woman in your industry, what challenges have you faced, and how have you overcome them?
One of the biggest challenges has been navigating a business landscape where small, women-led companies sometimes aren’t
Photography provided by Tuscany Halls
taken as seriously. We’ve learned that confidence and consistency make all the difference. Our advice to other women is to stay persistent, build your network, and never underestimate the value you bring to the table.
How do you ensure excellence in your work and a positive impact on those you serve?
Our priority is exceptional customer experience. From starting the planning process to event execution, excellence is in the details. We invest in our team and constantly ask how we can make things better for our clients. We are also strong believers in uplifting women, whether through staff development or supporting fellow small business owners, we believe our success is amplified when we grow together.
What trends are shaping your industry right now, and how are you staying ahead?
Right now, clients are looking for immersive, personalized experiences. They want events that reflect their brand, culture, and personality. We’re seeing more demand for all-inclusive services. To stay ahead, we are constantly learning, attending industry expos, and listening to our clients. Our next chapter is continuing to evolve and be trendsetters in El Paso.
SPECIAL ADVERTISING | 45
Iglesias Family Medicine 9895 Alameda Ave., Suite 118 (915) 440-0099
46 | SPECIAL ADVERTISING
Photographed by: AL GARCIA
Dr. Michelle Iglesias Dr. Iglesias earned her medical degree from Autonoma de Guadalajara in 2012. She completed her family medicine residency at Texas Tech El Paso and is Board-certified in Family medicine, focusing on anti-aging, longevity and healthspan. She opened her clinic in 2017, located in the lower valley. “It was important to me that I return to work in the community in which I grew up. I understand the culture and can easily relate to my patients’ struggles and way of life because I lived it.” She prefers functional medicine over traditional medicine, which emphasizes on identifying and addressing the underlying metabolic dysfunctions that contribute to chronic diseases. Today, Dr. Iglesias is a leading voice in the field of anti-aging and anti-obesity, advocating for a proactive and personalized approach to extending a healthy lifespan and quality of life. She believes that we should move beyond traditional medicine and incorporate functional medicine, focusing on metabolic dysfunction, preventing chronic diseases and optimizing long-term health. Photographed by: AL GARCIA
She currently specializes in treating perimenopause, menopause, and andropause (male menopause). She prides herself in keeping up to date with strategies to address the physiological changes, symptoms, and treatment options associated with this area of aging. “Now that I am in my mid-40s, I have experienced firsthand the struggle with perimenopause.” She has dedicated her training to keeping up with the advancements of hormone replacement therapy and is passionate about helping others feel better as they age. In addition, she has extensive knowledge in aging, as it relates to dermatological changes of the skin. “I finally found a brand I consider to be the fountain of youth and now promote these products in my clinic. These products target aging skin, hair loss, and gut health. RIMAN skincare delivers unparalleled performance.”
MIglesias.riman.com SPECIAL ADVERTISING | 47
Hazel Kennedy GECU Executive Vice President and Chief Lending Officer gecu.com
Can you tell us about your industry and what inspired you to pursue this career?
I started my professional journey at GECU at 17-years-old working part-time in high school. What started as a simple job quickly turned into a passion and purpose in helping people — real people, with real dreams, challenges, and goals. The credit union philosophy of people helping people has always resonated deeply with me. I’ve been blessed to grow alongside an organization and industry that strengthens communities from the ground up and transforms lives. 48 | SPECIAL ADVERTISING
What sets your approach to your profession apart?
What sets me apart is my foundation as a Credit Union Development Educator. This training transformed how I lead — anchoring every decision in purpose, empathy, and people-first values. I don’t just solve problems; I strive to change lives. I lead with a servant heart, guided by the belief that financial services aren’t just about numbers — they’re about putting people into homes, cars, college classrooms, and brighter futures.
Photographed by: ALEJANDRO ROMERO
As a woman in your industry, what challenges have you faced, and how have you overcome them?
What trends are shaping your industry right now, and how are you staying ahead?
How do you ensure excellence in your work and a positive impact on those you serve?
What do you love most about working in El Paso?
Like many women, I faced challenges balancing career growth, education, and raising a family. I earned degrees while raising a family and leading teams. My message to women is this: take the next step, even if it’s small. Surround yourself with mentors who believe in you, and remember, you are stronger than you think.
Excellence starts with a purpose-driven heart. I lead by lifting others, mentoring the next generation, and ensuring every initiative we launch serves real people with real needs. I stay grounded by volunteering in the community. I believe we lead best when we serve. It’s not just about getting the job done. It’s about consistency, compassion, and always striving to be better than yesterday. Photographed by: ALEJANDRO ROMERO
Technology is transforming how we live by providing us with digital tools and greater access. Innovation requires inclusion to make an impact for everyday people. I stay curious, collaborative, and committed to ensuring technology enhances lives. We’re not just adapting to change, we’re leading it with heart and vision. El Paso is my home, my heart. This community is rooted in resilience, warmth, and unity. I carry the strength of my grandmother, the wisdom of my parents and the hopes of the people we serve. I love being part of something bigger by working to lift El Paso higher, one family, one dream, one moment at a time.
SPECIAL ADVERTISING | 49
Chuco Glow Ashley Greene (915) 204-4625
@chuco_glow
Can you tell us about your industry and what inspired you to pursue this career?
What trends are shaping your industry right now, and how are you staying ahead?
What sets your approach to your profession apart?
How do you ensure excellence in your work and a positive impact on those you serve?
As a woman in your industry, what challenges have you faced, and how have you overcome them?
What do you love most about working in El Paso?
As a surgical tech, my passion and love for cosmetic surgery and injecting ignited. It was always fascinating to me that we could change, correct, modify or enhance something on our bodies with surgery or a couple of syringes of neurotoxins and fillers. We all strive to be the best version of ourselves and feel comfortable and confident in our own skin and now, we can. My role as a cosmetic injector is to safely make you feel confident, fresh, enhanced and satisfied with your neurotoxin and fillers. Patient education along with pre- and post- treatment care, expected outcomes, progress tacking and maintaining your desired results are all categories that go along with my title that I hold to the highest integrity.
My advice to other women in this industry is to never give up or never let anyone make you feel that they are inferior or better than you. We are all in this together, no gatekeeping (we are here to help each other up, not break each other down.) With hard work, long days, perseverance, consistency, networking, making connections and the desire for success, your dreams can come to fruition. Get out there and put your best foot forward. 50 | SPECIAL ADVERTISING
Beauty trends are constantly changing and some days I can barely keep up with the laundry, luckily with Botox and dermal fillers we are able to freeze time (or our faces) for months at a time. Trends right now like “the fox eye” or the “tinkerbell nose job” are both trends that I have performed on myself.
I’m relatable to my clients because I myself have insecurities and I would never perform a procedure on someone that I haven’t already tried on myself. I’m always practicing new fun techniques and always watching out for new trends on the rise between juggling three kids or while the clothes have been tumbled dry for the third time. At the end of the day we are all human and now we can age gracefully. I’m proud to have been born and raised in El Paso. It was a no-brainer that I wanted to name my business something fun, humble and recognizable to my community. “Chuco Glow” has helped me connect to my beautiful fellow El Pasoans more than ever. Confidence is key and if I can help someone with the confidence they need to succeed, I’m fulfilled by that. El Pasoans are taught to be there and take care of each other. With the continued support of my El Paso community I can keep Chuco Glowing. Photographed by: AL GARCIA
ContourMe LLC 222-1 Texas Ave. (915) 502-4117
contour__me
What aspects of your work excite you the most?
One of the things I enjoy most about performing my therapies, whether bodysculpting or relaxation, is seeing the calm and often surprised faces they have, not imagining they would see or feel the results from the first appointment.
How do you bring a unique perspective to your role?
I believe that a combination of deep knowledge and understanding of the context in which I operate, adding a touch of creativity to see things from different angles, knowing how to listen, observe, and be patient, and being one-on-one with each of my clients makes a huge difference.
What makes your work or leadership style stand out?
The passion, love, and dedication I bring to each of my clients is unique. Every connection, every conversation, with a deep passion for the art of massage therapy is what drives me to continue educating myself and continually nurturing my skills.
As a woman in your industry, what challenges have you faced and how have you overcome them?
Unfortunately, I have to deal with inappropriate behavior from time to time. While most clients are respectful, some will try to take advantage of the situation or misinterpret what is appropriate in your line of work. I would like to raise more awareness in our community of what massage therapy really is, when done properly. Photographed by: ANNABELLA MIRELES
How do you ensure excellence in your work and a positive impact on those you serve?
I believe the key lies in the dedication and passion with which I carry out my work. As I said before, having that close communication with each client is crucial for me. Being able to explain to them in detail how they can reach their weight or relaxation goals.
What trends are shaping your industry right now, and how are you staying ahead? One of the things Contourme excels at is being open and willing to always be learning and renewing what’s new. We want to raise awareness in our community about how natural healing is advancing more and more.
What do you love most about working in El Paso?
Not long ago, I had an incredible experience with a very beautiful client. She told me that it was incredible for her to come to El Paso, being from New York. She said, “How was it possible that so many people in one city were so kind and caring?” I asked her what the people in New York were like. She responded, “Everyone is angry and running around.” I realized why I love El Paso! We are a family that, because we are so united and in the same room (so to speak), we don’t realize all our virtues as a community.
SPECIAL ADVERTISING | 51
Paola Luna, FNP
811 Chelsea St. • (915) 259-1390 • drfriday.org
Whole-body wellness, medically designed.
Achieve sustainable weight loss with a holistic approach. • Holistic Approach addressing mental, emotional, and physical wellness. • Personalized Weight Loss Plans tailored to your health goals and medical history. • Medical Evaluations to identify underlying causes of weight gain (thyroid, hormones, etc.) • Prescription Weight Loss Medications when appropriate (GLP-1s, appetite suppressants, etc.) • Nutrition Counseling and realistic meal planning guidance. • Lifestyle Coaching for long-term wellness and sustainable habits. • Body Composition Analysis (BMI, fat percentage, muscle mass.) • Ongoing Support & Monitoring with regular check-ins and progress tracking. • Education on Healthy Living and chronic disease prevention.
52 | SPECIAL ADVERTISING
Photographed by: ANNABELLA MIRELES
Tiffany Joudi Mendez Isaac Joudi, PLLC 320 Texas Ave Ste. 300 (915) 289-0020 mijlawfirm.com
Can you tell us about your industry and what inspired you to pursue this career?
How do you ensure excellence in your work and a positive impact on those you serve?
What sets your approach to your profession apart?
What trends are shaping your industry and how are you staying ahead?
I was deeply inspired by the beautiful example my mother set for me. As a dedicated teacher, she touched the lives of so many through education, and at the same time, she carried the weight of being a single parent with incredible strength and grace. I watched her work multiple jobs just to make sure our family had what we needed, always putting us first. Her resilience and compassion shaped the person I am today. At my law firm, we don’t just represent clients—we care for them like family. This belief is at the heart of everything we do. As a mother, I can’t help but see myself, or someone I love, in every client who walks through our doors. When someone is injured or suffering, I feel that pain deeply. It fuels my commitment to fight fiercely on their behalf.
As a woman in your industry, what challenges have you faced and how have you overcome them?
Being a part of the legal profession has been an incredible journey, but it hasn’t made me immune to the realities of gender bias— especially in a field that has long been male-dominated. From having my capabilities questioned in the courtroom to navigating the ever-complex balance between career and personal life, these experiences have pushed me, strengthened me, and driven me to rise above with purpose and determination.
Photography provided by Mendez Isaac Joudi, PLLC
We know that reaching out to an attorney can feel overwhelming— especially after the trauma of an accident or workplace injury. That’s why we’ve built our firm to be a place of trust, strength, and support. With over 45 years of combined legal experience and a dedicated team of more than 20 professionals, we bring not only deep expertise but also powerful resources that set us apart.
We’re at the forefront of a legal revolution—where technology is transforming the way we advocate, communicate, and win for our clients. With cutting-edge tools that accelerate communication, sharpen legal research, and revolutionize case management, we’re not just keeping up—we’re setting a new standard.
What do you love most about working in El Paso?
As a proud native of El Paso, this city isn’t just where I live—it’s part of who I am. Representing clients from our community and across New Mexico is a true honor, because I’m standing up for my neighbors, my extended family, and lifelong friends when they need it most.
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(915) 332-6117 ghglam.com
Can you tell us about your industry and what inspired you to pursue this career? The beauty industry is dynamic and empowers individuals through enhanced aesthetics and confidence. My inspiration arose from travel challenges in accessing essentials. This, combined with my experience in the U.S. Army and six years of modeling—including my modeling work with Lijuro Productions— provided unique industry insights and motivated me to launch GH Glam, delivering convenient beauty solutions tailored for on-the-go access.
What sets your approach to your profession apart? GH Glam merges beauty retail with automated convenience via strategically placed vending machines. My military background brings efficiency, strategic planning, and a results-driven approach, while modeling informs my understanding of presentation and consumer needs, redefining accessibility.
As a woman in your industry, what challenges have you faced, and how have you overcome them?
As I prepare to transition from my role as a Sergeant Major in the Army to entrepreneurship, I have encountered my share of challenges. As a woman, I have faced skepticism and resistance. Overcoming this involved innovation, understanding customers, and delivering quality. Army resilience, modeling adaptability, and a strong vision were key to building a brand that resonates.
How do you ensure excellence in your work and a positive impact on those you serve?
Customer satisfaction is our top priority. We focus on delivering high-quality products and ensuring accessibility through both our vending machines and online store. My commitment to service, shaped by my background, and the precision and poise developed through my modeling experience drive our dedication to providing reliable service, curated product quality, and consistently elevated customer experiences.
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What trends are shaping your industry right now, and how are you staying ahead?
Automation and on-demand services are reshaping the beauty industry. GH Glam is positioned to embrace these trends through smart vending technology—to deliver convenient, accessible beauty solutions. While we are currently exploring optimal locations, my strategic mindset and industry awareness—keep us focused on meeting evolving consumer needs with innovation and intention.
What do you love most about working in El Paso?
El Paso’s vibrant community and cultural diversity create a unique and welcoming market. Engaging with this environment allows us to connect with a broad and dynamic customer base. Currently stationed at Fort Bliss and proud to call El Paso home, I deeply appreciate the city’s resilience, warmth, and strong community spirit—qualities that continue to inspire our commitment to service and accessibility. Photographed by: AL GARCIA
La Coa by Good Coffee 4001 N. Mesa (915) 300-0377 lacoabygoodcoffee.com
What kind of cuisine do you specialize in?
Our restaurant specializes in authentic Mexican cuisine, with a focus on traditional recipes passed down through generations. We pride ourselves on creating dishes that reflect the rich culinary heritage of Mexico, using only the freshest local ingredients. I chose this specialty because I wanted to celebrate my roots and share the warmth and complexity of Mexican culture through food.
Why did you get into this industry?
My passion for Mexican cuisine was inspired by my family, especially the women who were masters of the kitchen. I grew up surrounded by the aromas and flavors of homemade Mexican dishes, which instilled in me a deep appreciation for our culinary traditions.
What do you want readers to know about you?
When people dine with us, they’re not just customers but guests in our home. We strive to create a welcoming atmosphere where everyone can enjoy authentic Mexican dishes crafted with love and care. Our restaurant prides itself on its commitment to authenticity, quality, and hospitality. Photographed by: OMAR SAMANIEGO
How do you stand out from your competitors?
What makes our business unique is our commitment to traditional cooking methods and recipes, some of which have been in my family for generations. We go the extra mile to source the highest quality ingredients and prepare our dishes from scratch. As a Latina-owned and operated business, we bring a personal touch and deep cultural understanding to every aspect of our restaurant, from the menu to the décor.
Why do you love to serve El Paso?
El Paso is a city with a rich cultural tapestry and a deep appreciation for Mexican cuisine. The community’s diversity and warmth make it the perfect place to share the flavors of Mexico. El Paso’s unique position, straddling two countries and cultures, allows us to serve a wide audience, from locals who have grown up with Mexican food to visitors seeking an authentic culinary experience. Serving in El Paso is special because it feels like we’re at the heart of a cultural exchange, celebrating the best of what Mexican cuisine has to offer in a city that embraces diversity and tradition.
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Can you tell us about your industry and what inspired you to pursue this career?
I have been working hard since I was fifteen and have always enjoyed what I do but this one tops them all; nothing compares to running House of Kings. The desire to have my own business had been there since I was little and it only grew stronger as my kids began to look up to me. I’ve been passionate about Poker for a long time and I love that now I get to provide this service, legally, in a safe place, and in my own hometown. I had to step well outside my comfort zone but it’s been so fulfilling to see us learn, persevere, stay on top and grow each year. It’s hard to believe we are entering our seventh year!
What sets your approach to your profession apart? Our main priority since day one has been exceptional customer service. We focus on cultivating genuine relationships and creating a warm family-style atmosphere. Every member that walks through our door is treated like part of that family, and not just another player. We have an excellent, knowledgeable and dedicated team that has made this possible and that has been able to build a foundation of not only trust but also loyalty in our members.
As a woman in your industry, what challenges have you faced, and how have you overcome them?
I think as women we all faced the same challenge at first; lack of confidence and having to prove ourselves. No matter my qualifications, degrees or years of experience, I still needed to demonstrate that I could manage this business and could lead in an industry that is not only completely male dominated but that also serves a field of roughly 97% male. Over time, consistency and results spoke louder than any bias. By delivering a top tier experience and building a thriving poker community, I believe I’ve firmly established that I’m here to stay and to excel.
What trends are shaping your industry right now, and how are you staying ahead?
House of Kings Card Club Live Poker - Cash & Tournaments 10705 Gateway Blvd W Suite #E (915) 345-1620 houseofkingscardclubep.com
Poker rooms in Texas are fairly new and booming. Staying ahead means continuous learning and innovation. I’m fortunate to have an incredible team whose combined experience has helped us to stay ahead and on top of everything. We set the standards in El Paso for this industry and constantly raise the bar not only for our competitors but for ourselves, every single day.
What do you love most about working in El Paso?
There’s nothing more gratifying than making a positive impact in your own community. House of Kings allows me to do exactly that by bringing people together and supporting local causes. Plus, we have the best people and delicious food. What’s not to love about El Paso? 56 | SPECIAL ADVERTISING
Photography by: AL GARCIA
Jeannette Briceno, RNC, Wellness Revival (915) 355-2031
@Wellnessrevivalep
Can you tell us about your industry and what inspired you to pursue this career?
Nursing and Wellness is a quickly growing industry as more people shift towards proactive wellness and natural ways to support energy, immunity, recovery and overall balance . I pursued IV Nutrition/Vitamin Therapy because as a runner myself I experienced the benefits firsthand and I knew I wanted to share those benefits with others to feel at their best.
What sets your approach to your profession apart?
What sets my approach apart is the blend of clinical expertise with a deeply personalized, client-centered mindset. I just don’t administer IVs, I take the time to understand each person’s lifestyle, goals, and health needs.
As a woman in your industry, what challenges have you faced, and how have you overcome them?
One of the biggest challenges I’ve faced is being taken seriously in a field that’s still growing and not widely understood. To overcome these challenges, I focused on educating clients, earning trust, continuing to invest in my education, surrounding myself with supportive mentors and staying grounded in my “why”. Photographed by: AL GARCIA
How do you ensure excellence in your work and a positive impact on those you serve?
At Wellness Revival we ensure excellence by combining clinical precision with genuine compassion. Every client is unique, so I take the time to listen, educate, and tailor each treatment to their specific needs and goals. But more than anything, I strive to create a positive and empowering experience.
What trends are shaping your industry right now, and how are you staying ahead?
The IV therapy industry is evolving rapidly in 2025, driven by a growing emphasis on personalized wellness. To stay in the forefront of IV nutrition therapy field, I stay up to date with current platforms and technology, remain knowledgeable with the latest research and trends to continually refine my services, and expand mobile services to provide convenience and flexibility.
What do you love most about working in El Paso?
What I love the most is the strong sense of community and connection. It’s full of people that genuinely support one another and want to see each other thrive. I am proud to serve this community through both wellness and movement. I’m incredibly grateful to the El Paso Run Clubs that have welcomed me and supported my business since day one. SPECIAL ADVERTISING | 57
Infinite Wellness Weight Loss Center 1290 McNutt Rd SUITE C, Sunland Park, NM (575) 249-3889 www.infinitewellnesswlc.com Can you tell us about your industry and what inspired you to pursue this career?
I went into nursing after a life-changing surgery at 17, when one incredible nurse completely shifted my perspective. I became a nurse practitioner and thrived in critical care, but after having my two boys, I knew I needed a change. When I couldn’t find a job that fit my new priorities, I created one. Infinite Wellness was born from my desire to be both a present mother and a passionate healthcare provider.
How do you ensure excellence in your work and a positive impact on those you serve?
What sets your approach to your profession apart?
What trends are shaping your industry right now, and how are you staying ahead?
What sets me apart is my honesty and humanity. I don’t sugarcoat things for my patients, I’m real with them every step of the way. I take the time to understand their unique circumstances and goals so we can create the most personalized plan possible. There’s no one-size-fits-all approach here.
As a woman in your industry, what challenges have you faced, and how have you overcome them?
My biggest challenge has been balancing motherhood with entrepreneurship. Being fully present for my children while running a business is no easy feat – and the mom guilt is real. But I’ve built a practice that allows me to show up for both. My advice? You can be a great mom and a successful professional. It’s not easy, but it’s absolutely possible. 58 | SPECIAL ADVERTISING
Excellence starts with listening. I take the time to truly understand each patient’s needs, stay up to date on the latest research, and deliver care that is safe, effective, and individualized. We go above and beyond to ensure every person feels seen, heard, and empowered to take charge of their health.
Wellness is shifting toward personalization, prevention, and science-backed solutions. Peptide therapy, functional lab testing, and tailored hormone optimization are all on the rise. At Infinite Wellness, we stay ahead by continuously learning, attending conferences, and investing in treatments that are both effective and sustainable for long-term health.
What do you love most about working in El Paso?
El Paso is full of heart – humble, vibrant, and rich in culture. We love serving a community that values connection and growth. We stay involved by attending local events, showing up at health fairs, and focusing on education, because when patients understand their health, they have the power to transform their lives. Photographed by: AL GARCIA
Law Firm of Daniela Labinoti 707 Myrtle Ave (915) 581-4600 labinotilaw.com
What inspired you to open your law firm?
As an immigrant woman who came to the U.S. fleeing war and a dictatorship, I know firsthand what it feels like to be unheard and unseen. I opened my law firm to change that, for myself and others like me. I wanted to create a space where people, especially those without a voice from underserved and marginalized communities, could find strength, advocacy, and justice. Building this firm was about more than practicing law—showing that women who’ve faced hardship can rise, lead, and create real impact. I wanted to prove that we don’t just survive adversity—we use it to fuel change.
Can you share a pivotal moment that influenced your leadership style?
Winning my first trial was life-changing—not for the victory itself, but for the hope it restored in my client. That moment defined my approach: lead with courage and compassion. I learned that real leadership means showing up, standing up, and serving others without compromise.
Photographed by: DANIELA LABINOTI
How do you foster creativity within your business?
Creativity flourishes when people feel empowered. My firm encourages open dialogue and values each team member’s ideas. Whether it’s crafting legal strategies or engaging with our community, we foster an environment where innovation is welcome and purpose drives everything we do.
Why is being a leader and a woman in business important to you?
Because visibility matters. As an immigrant woman, I know how powerful it is to see someone who’s walked a hard road succeed— and then turn around to lift others. Being a leader means breaking barriers, challenging expectations, and opening doors for the next generation.
How do you prioritize development for yourself and your team?
Growth is non-negotiable. I never stop learning, and I expect the same for my team. We focus on mentorship, skill-building, and meaningful conversations that inspire personal and professional evolution. When people grow, businesses thrive—and so do the communities they serve. SPECIAL ADVERTISING | 59
Ella Cocktail Lounge
2817 E Yandell Dr, El Paso, TX 79903 (915) 303-8000 ellacocktaillounge.com
Can you tell us about your industry and what inspired you to pursue this career? As professionals in the hospitality management field, we’ve taken a bold step into the restaurant industry with Ella, her place. We’ve reimagined the cocktail bar and restaurant scene, curating an environment that seamlessly merges sophistication with the enduring strength of femininity. Our brand concept is a tribute to the modern woman, not just celebrating her, but also inviting her to embrace her edgy and mischievous side within a backdrop of classic elegance.
What sets your approach to your profession apart?
Ella is unique because we’re focused on ensuring all our t’s are crossed and I’s are dotted in terms of service, ambiance, excellent food, and curated craft cocktails with attention to detail.
How do you ensure excellence in your work and a positive impact on those you serve?
We recognize that our associates and customers are the foundation of our success. We have established a standard to ensure that you are treated at the highest level, whether you are one or the other.
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What trends are shaping your industry right now, and how are you staying ahead?
El Paso is moving beyond the average bar experience and is seeking out superior offerings. As we know, El Paso is growing in various markets, making it essential for us to embrace change continually and explore new concepts to introduce to our customers. We’re always looking to improve.
As a woman in your industry, what challenges have you faced, and how have you overcome them?
We are proud to have chosen a thriving area in El Paso for our business, where we are firmly rooted in a dynamic community with a variety of establishments catering to men. From the outset, we embraced the challenge and set out with a clear vision; it hasn’t been easy. We wanted a place where all women could be themselves and have a good time. Perseverance and passion to your vision would be my message.
What do you love most about working in El Paso?
It’s no cliché—the people are undeniably the heart and soul of El Paso. This community is brimming with hardworking, gritty, and passionate individuals, making it easy to thrive in such an environment. working here effortless. Photographed by: ANNABELLA MIRELES
Ana Square Microblading & Permanent Makeup 5758 N. Mesa (915) 525-4068 anasquaremicroblading.com
Can you tell us about your industry and what inspired you to pursue this career?
How do you ensure excellence in your work and a positive impact on those you serve?
What sets your approach to your profession apart?
What trends are shaping your industry right now, and how are you staying ahead?
The Beauty industry is one of the fastest growing industries in the world; and Permanent Makeup is one of the niches that caught my interest over a decade ago. This art allows me to materialize my creative and artistic abilities into beautiful results every day. I love having a job that gets me closer to people; a job that inspires me to keep on learning and becoming better. I am a proud professional, who has learned from the best, so I can bring the best to my city. For the last 9 years of my career, I have traveled the world, attending the most important PMU conferences as a judge, as an international speaker, and as a pioneer in the industry. What sets me apart is the dedication to learning, and the experience with over 18,000 clients.
As a woman in your industry, what challenges have you faced, and how have you overcome them?
NEVER GIVE UP! This is for sure the best advice I can give any woman who is starting in this field. I have faced challenges and difficult situations, like a pandemic. And of course there are times when I felt like giving up! But surround yourself with people who believe in you and never stop learning! Photographed by: TINA DWYER
From the moment my clients walk into my office, I listen to them; to their expectations. My studio is always a positive and open space, and I love to make my clients smile. I truly devote myself to my clients, and offer the best customer service. I want to make sure they are taken care of, and that they feel they can reach out anytime.
The beauty industry is always evolving! And I am always five steps ahead. For this year, we are seeing more hypernatural eyebrows (hairstroke technique) and natural lips. I have never stopped training and learning to deliver the latest trends. My role in the Permanent Makeup industry is to be on top and bring the latest techniques to El Paso.
What do you love most about working in El Paso?
El Paso is an amazing place to work and live. As a permanent makeup artist it is such a blessing to have so many clients from different backgrounds, who have different needs and expectations. Being able to deliver techniques and results that are usually exclusive to bigger cities is my drive. El Paso is my hometown, and I am very proud to be part of it, by supporting local charities, and engaging with the community. SPECIAL ADVERTISING | 61
Queen Up Now Queen Up Now
Victoria Olivia Isais, Realtor (915) 777-0269 2077 N. Zaragoza Rd. victoria.isais@gmail.com
Can you tell us about your industry and what inspired you to pursue this career?
I’ve been in the real estate industry for over 26 years. Initially, I was drawn to the business because of its financial potential—real estate can be incredibly lucrative when you stay focused and put your clients first. Over time, though, it became about so much more than just the money. Helping people achieve their dream of homeownership, especially those who never thought it was possible, has become my true passion.
What sets your approach to your profession apart?
When I meet a buyer, I focus on building a real connection. I want to make sure we “vibe” and can work well together—because real estate is personal. We spend a lot of time together throughout the home-buying process, and a strong, positive relationship makes all the difference. I get to know not just my clients, but their families too. I don’t see people as transactions—I see them as individuals with hopes and dreams. I always tell my clients: don’t fall in love with a home until I hand you the keys. That mindset helps me guide them with both heart and strategy.
As a woman in your industry, what challenges have you faced, and how have you overcome them?
Honestly, being a woman in this industry has been an advantage. Many of us are naturally nurturing, which helps us connect with clients on a deeper level. That ability to listen, empathize, and truly care sets the tone for strong, trusting relationships—and in real estate, that’s everything. 62 | SPECIAL ADVERTISING
How do you ensure excellence in your work and a positive impact on those you serve?
I invest in myself constantly. I have a business coach who helps keep me aligned with my goals, and a life coach who ensures my mindset stays strong and grounded. Keeping my personal life balanced means I can show up fully for my clients. I’ve also completed numerous courses in leadership, sales, and personal development, all of which make me a better professional—and a better human being. That personal growth allows me to show up as my best self, every single day.
What trends are shaping your industry right now, and how are you staying ahead? Social media is a major driving force in today’s real estate market, and it has been a game-changer for my business. I’m especially active on Facebook, where I connect with my community in real, relatable ways. That consistency brings me new clients almost daily. Staying ahead means not just having a presence online, but showing up with authenticity and value.
What do you love most about working in El Paso?
El Paso is home. The people here are warm, kind, and deeply rooted in community. There’s truly no place like it. Outside of real estate, I’m the founder of Queen Up Now, an organization that empowers women to believe in themselves and rise above their circumstances. I believe women are the pillars of the home—if she feels defeated, that energy impacts everyone around her. That’s why I focus so much of my work on uplifting women, especially single mothers working multiple jobs just to make ends meet. I specialize in helping first-time homebuyers, and it’s incredibly rewarding to help single moms step into homeownership and build a legacy for their families. Photographed by: SERGIO OLIVAS
Loncar Lyon Jenkins - El Paso Office Ashley Cedillo, Managing Attorney 5770 Gateway East Blvd. El Paso, TX 79905 (915) 595-4898 Growing up in the Rio Grande Valley with strong ties to her Hispanic roots and culture, Ashley Cedillo is no stranger to border town life. As the first to graduate from college in her family, Ashley triplemajored in English, Philosophy, and Political Science at the University of Texas-Pan American. She obtained her Doctor of Jurisprudence from Thurgood Marshall School of Law and became licensed to practice law in 2014. Ashley has been practicing law for over 10 years and is a licensed attorney in both Texas and New Mexico. Before joining Loncar Lyons Jenkins in 2020, Ashley represented numerous companies such as Nationwide and Walmart as an aggressive defense attorney in commercial cases with a specialty in commercial trucking and premise liability cases. After several years of practicing law in major cities across the state, Ashley moved permanently to El Paso, Texas in 2021 to become the managing attorney of the El Paso office for Loncar Lyon Jenkins. Never shying away from being in a court room or taking your case to trial, Ashley has been involved in numerous criminal and civil trials as a law student and an attorney. She has done litigation in Photography provided by Ashley Cedillo
various courts and counties and has handled cases in all major metropolitan areas in the State of Texas. Ashley is admitted to practice in all Texas and New Mexico courts and before the United States District Court in the Eastern, Southern, and Western Districts of Texas, and has been a mediator in civil cases since 2013. Currently, she is a member of the State Bar of Texas, State Bar of New Mexico, El Paso County Bar Association, Texas Trial Lawyers Association, and the El Paso County Trial Lawyers Associations. Ashley now utilizes her vast education, experience, knowledge, and skills to provide the best legal representation possible for clients and a keen mind when it comes to being a legal strategist. Since moving to El Paso, Ashley has fallen in love with our city and is proud to call El Paso home. When Ashley is not aggressively advocating for the injured, she is a “foodie” and loves trying out the various restaurants in El Paso with friends and family and going to the festivals El Paso has to offer throughout the year.
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Sarah Byrne Byrne Flips (901) 605-4010 byrne-flips.com Byrneflips
byrne_flips_designs Can you tell us about your industry and what inspired you to pursue this career?
My passion has always been decor and design. I considered it a hobby at first, and then I began dabbling in remodeling via the House Flipping arena, and from there it turned into a business. I fell more in love with the design process as I worked with different families’ design projects. The original draw for me was the flexibility that “flipping” houses gave me to be with my children outside a traditional office environment.
What sets your approach to your profession apart?
Since I began my journey in 2010, flipping homes from top to bottom, it has given me the knowledge to, truly, understand the process from beginning to end, not only selecting the finishes, but staying within budgets, and managing a crew of contractors to keep the process moving forward and at the right pace. Clients and different home contractors must be able to speak the same language. I consider myself an intermediary or guide to get the client from A to Z, while ensuring the final product is exactly what they have envisioned, utilizing their space to fit their family’s needs and wants. My BACC in Accounting (Mississippi State University), MBA (Christian Brothers University), and MACC in Accounting (University of Texas – El Paso) allows me to provide my clients with a breakdown of a budgeted versus actual cost analysis throughout their project. Additionally, I am a Certified Interior Decorator and currently pursuing my Residential Interior Designer Program Certification (Texas State University). 64 | SPECIAL ADVERTISING
Photographed by: AL GARCIA
Work It Fitness Boutique 1421 Lee Trevino Dr., Suite B10 (915) 900-4632 workitfitnessboutique
Can you tell us about your industry and what inspired you to pursue this career?
Growing up, I was always involved in sports, I played volleyball and basketball, and being an athlete taught me discipline, leadership, and the power of movement. That passion led me to pursue a Bachelor’s degree in Kinesiology/ Health and Wellness at the University of Texas at El Paso. I worked two jobs while also training a few clients on the side. Fast forward to 2025, we’ve celebrated four powerful years of Work It Fitness Boutique, a space designed to uplift, challenge, and transform women from the inside out.
How do you ensure excellence in your work and a positive impact on those you serve?
We’re constantly evolving, whether that means introducing new fitness challenges, designing transformative programs like Work It Mama for postpartum women, or simply making sure each woman feels welcome the second she walks in the door.
What sets your approach to your profession apart?
What trends are shaping your industry right now, and how are you staying ahead?
As a woman in your industry, what challenges have you faced, and how have you overcome them?
What do you love most about working in El Paso?
At Work It, we don’t just focus on the physical transformation, we focus on the entire woman. Our mission is rooted in sisterhood. We move together, grow together, and break past boundaries together.
People often underestimate the strength and strategy behind building a fitness empire led by women, for women. One of the biggest challenges has been balancing grit with grace, being strong and firm in my vision while also leading with heart and compassion. Photographed by: AL GARCIA
At Work It, we’re ahead of the curve by offering accountability systems, mindset coaching, community-driven challenges, and targeted programs that serve specific needs like pelvic floor recovery and strength for postpartum moms.
El Paso is such a special place. There’s a sense of loyalty, culture, and heart here that’s hard to describe unless you’ve lived it. The women in this city are resilient, hardworking, and full of potential, it’s an honor to be a part of their journey. SPECIAL ADVERTISING | 65
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www.thecitymagazineelp.com
May 2025
Breaking Barriers, Inventing Solutions
I
| By: ERIN COULEHAN photos courtesy of: UTEP |
n a proud milestone for The University
disproportionately affect the world’s most
“This achievement would not have been
associate professor of chemistry and
expertise in synthetic organic chemistry,
team and the support of my colleagues at
of Texas at El Paso, Dr. Katja Michael, biochemistry, has been named a Senior
Member of the National Academy of Inventors (NAI), becoming the first woman in UTEP’s
faculty history to receive the honor. Her groundbreaking work in global health and
her commitment to mentorship have earned
impoverished communities. Through her she has helped develop diagnostic tools
and vaccines for diseases like Chagas and leishmaniasis, conditions that often go
overlooked in global health initiatives but carry devastating consequences for millions.
possible without the hard work of my research UTEP,” Dr. Michael said. “I am grateful for
the opportunity to contribute to meaningful
innovations in global health and look forward to continuing our work to inspire future generations of researchers.”
her a place among the nation’s most promising
Her work with glycoconjugates – complex
Dr. Michael’s story is in many ways a
both scientific brilliance and heartfelt purpose.
molecules – has led to practical, life-changing
and forward-looking. With a student body
academic inventors, and her story is one of
With this recognition, Dr. Michael joins an elite 2025 class of 162 emerging inventors from 64 institutions nationwide.
Her selection is not just a personal triumph,
compounds that connect sugars to other innovations. From rural villages in Central
America to labs in West Texas, the ripple effect of her discoveries is global.
While her lab work is impressive, Dr. Michael’s
reflection of UTEP itself: bold, accessible, that is 84 percent Hispanic and a mission
as the nation’s only open-access, toptier research university, UTEP proves that innovation knows no boundaries.
influence doesn’t stop there.
Born in Germany and educated across Europe
and for the future of women in STEM.
Over the years, she has mentored dozens
nearly two decades at UTEP turning her global
“Dr. Michael’s dedication to scientific
many of whom are listed as co-inventors on
but also a moment of celebration for UTEP
innovation and her ability to translate complex
research into real-world solutions exemplify the spirit of UTEP,” said Ahmad M. Itani, Ph.D.,
UTEP Vice President for Research. “Her work makes a global impact and inspires our entire academic community.”
Dr. Michael’s career has been defined by purpose-driven science.
Her focus? Combatting neglected tropical
diseases (NTDs), which are illnesses that www.thecitymagazineelp.com
of undergraduate and graduate students, her patent applications. Her name appears
on multiple U.S. patents and more than 40 peer-reviewed publications, which is indicative
of not only her prolific output but also her collaborative spirit.
Whether she’s guiding a student through their first research project or collaborating across borders, her leadership reflects a deep belief in the transformative power of education and innovation.
and the United States, Dr. Michael has spent vision into local impact. Her journey from
Frankfurt and Munich to El Paso underscores
the importance of cosmopolitan perspectives
in solving the world’s most urgent challenges. As she prepares to be honored at the NAI
Senior Member Induction Ceremony in
Atlanta this June, Dr. Michael carries with her not only a decorated resume but also
a legacy of empowerment, inclusion, and scientific excellence.
Dr. Michael isn’t just inventing solutions, she’s shaping a future where science serves all.
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May 2025
Creative Director: SHELLEY MOZELLE Story: ERIN COULEHAN Photography: JORDAN LICON Photo Assistants: ANNABELLA MIRELES; KATHERINE KOCIAN Wardrobe: LUCCHESE and SHELLEY MOZELLE Makeup: CLAUDIA CASTILLO Hair: LULY JAMES Location: THE PLAZA HOTEL PIONEER PARK
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Paulina Chávez
IS CLAIMING SPACE IN LANDMAN AND BEYOND
T
he sun had barely stretched over
a detour at Rocketbuster Boots, where the
As the hours grew later and the lights of
Chávez and her mom, Patricia, landed
and considered a pair of olive green-inlaid
sky, her schedule pulled back into focus. There
the Franklin Mountains when Paulina
at El Paso International Airport, returning to the city that quietly shaped their roots.
As we greeted them curbside, Paulina was effortlessly low-key – Levi’s, curly hair, no
Chávezes marveled at the intricate artistry customs. It was a fast but full loop – just
enough to stir old family memories and spark
new curiosity about a city she’s proud to claim.
makeup, but glowing with warmth and that
By the time we arrived at The Plaza Hotel
Her mom beamed, gracious and grounded,
excitement. Lucchese and our own Shelley
star presence that never really switches off.
the kind of woman who feels like home the second you meet her.
First stop: La Coa. Chilaquiles, chorizo
burritos, and laughter over salsa that had just the right kick. Then came a morning ritual
– lattes at 787 Coffee on Mesa, where the barista double-taked when he realized who just ordered the iced horchata latte.
“This is so cute,” Chávez said, snapping a
photo of the Bad Bunny mural. We cruised through downtown to Union Station and made www.thecitymagazineelp.com
Pioneer Park, the glam team was buzzing with
Mozelle had provided an array of stunning
downtown El Paso flickered against the desert were only a few hours left before she’d be on a flight to head back to set filming Season
Two of “Landman.” The break had been brief
but meaningful: a chance to reconnect with her hometown, reflect on how far she’s come, and recharge before diving back into the highstakes world of Taylor Sheridan’s oil drama.
boots and looks for the shoot – bold, timeless
“Landman” dives deep into the high-stakes
classic Texas spirit and rising star elegance. As
offering a gritty, character-driven narrative
pieces that reflected Chávez’s unique fusion of the sun dipped behind the skyline and the final camera flashed, we wrapped the day at Amar
for dinner – Peruvian lomo saltado, ceviche,
and cocktails clinking to good company and full-circle moments.
“This feels really special,” Chávez said, looking out at the city lights. And it was.
world of the modern Texas oil industry, that mirrors the real-life boomtown chaos of West Texas. Known for his sharp portrayals
of the American frontier in shows like “Yellowstone” and “1883,” Sheridan turns his
lens toward the fossil fuel empire, focusing on the personal and political consequences of
fortune, ambition, and exploitation. Loosely based on the podcast Boomtown, the series captures the tensions between roughnecks, 69
70
Pa u l i n a C h áv e z
May 2025 executives, and the communities caught in
on her family’s tireless support. Her
break lives. With its sweeping landscapes and
teacher, spent weekends driving
the fray, revealing how oil can both build and morally complex characters, “Landman” is a
raw, timely exploration of American identity, wealth, and survival in the heart of a modern gold rush.
Chávez was born in El Paso, Texas, but her story starts in a small, bustling cafeteria at
Sky Harbor Elementary in San Antonio. It was there, while wandering the halls after school, that the future actress stumbled upon a drama rehearsal – and her life shifted.
“I was in first grade, and I didn’t even know what I was watching,” she says now, laughing. “But I was absolutely enamored.”
That moment sparked a journey that would take
her from local theater productions to national
commercials, student films, Netflix originals,
and now major roles in blockbuster TV and feature films. It also ignited something more: a calling – not only to perform – but also to create
meaningful change in an industry that’s only
mother, a full-time public school five-and-a-half hours each way
to take her to acting classes near Dallas.
“She gave everything for me to pursue this dream,” Chávez says.
“Most of her paycheck went toward gas and classes.”
After booking her first professional
gigs that included voiceovers, regional commercials, indie shorts,
Chávez started gaining traction.
At 17, she landed the lead in “The
Expanding Universe of Ashley Garcia,” a Netflix sitcom where she played the world’s only 15-year-
old Latina robotics engineer and rocket scientist.
The show was more than a breakout – it was historic.
just beginning to make room for voices like hers.
“That was the first time I saw a
Today, Chávez is not just a star on the rise.
brilliant, complex, and proud of
She’s an actor, a scholarship founder, a
cultural advocate, and a role model for the
next generation of young Latinas looking to break into Hollywood and beyond.
version of myself portrayed as who she was,” she says. “It wasn’t
about checking a diversity box. It
was a smart, joyful representation. It meant everything to me.”
Chávez’s story begins in El Paso with the love
For Chávez, roles like Ashley Garcia don’t just
in high school, her mom attending Bel Air and
a larger mission.
story that preceded her birth. Her parents met her dad Ysleta, two schools rooted deep in
represent acting opportunities; they’re part of
the city’s east side.
“Growing up, I didn’t see girls who looked like
“They’ve been together since they were kids,”
best friend, or the comic relief,” she says. “That
she says. “They met when they were really young and are still together. Epic love story, right? I’ve got a lot to live up to.”
After the family moved to the small town of Lytle, just south of San Antonio, Chávez’s artistic path started to unfold. But her journey
into the industry wasn’t a solo act; it was built www.thecitymagazineelp.com
me on screen unless we were the maid, the does something to you. You start to believe there’s a limit to who you can be.”
That’s why every role she takes on now is intentional.
Her current work in Sheridan’s “Landman,”
where she plays Ariana – a fierce, grounded, 71
Pa u l i n a C h áv e z working-class young mother and widow– is a tribute to the women who raised her.
“I auditioned with just the opening scene,”
she recalls. “A month later, I was in L.A. when
“We didn’t really know each other, so it was
In 2020, Chávez took her commitment to
made it interesting. That awkwardness helped
by launching the Be Your Own Kind of
a little awkward,” she says. “But I think that reflect the characters’ dynamic.”
I got the callback to test. I was like, ‘The Taylor
As the character Ariana – tough, nurturing, and
Are you sure?’” She laughs at the memory,
women in her life. She wasn’t stepping solely
Sheridan show? The one where I’m a mom?
still in awe of how surreal it felt. There were nine girls testing for the role – “a lot,” she
notes – and each of them brought something completely different to the table. “We all
looked totally different. At the time, I had red hair – and bangs!” she adds with a grin.
“That character is a love letter to my mom,
layered – Chávez found herself channeling the
shifting the frame.
For years, Latina characters have been
confined to stereotypes, rarely given the space to be fully human. But Ariana is a newly widowed mom with grit and vulnerability,
the hard co nversations.
each year and is working to grow the program
for one Latina in my age group,” she explains.
Her mentors, including Eva Longoria (who
directed episodes of “Ashley Garcia” and now stars alongside her in “Alexander and
the Terrible, Horrible, No Good, Very Bad Day”) have modeled what it looks like to lift others up.
a sharp-witted, independent 16-year-
sacrifices most teens couldn’t imagine.
“This industry is not easy,” she says. “You do a hundred auditions before you book one. And in the in-between, you question everything.”
felt isolated, overwhelmed, and unsure opportunities would take shape.
“I’d get a callback,” she says, “a little bit of light. And I’d keep going.”
hilariously wrong. But beneath the chaos
Then came one of the most defining (and
Chávez connects with.
a week before Chávez was set to leave for
lies a deeper emotional resonance that
truth. Now I get to change that.”
falling apart,” she says. “That’s something
Jacob Lofland.
fast, juggling school, self-tapes, and social
whether the sacrifices were worth it. But then
and grace.”
“Mia is the first to see the beauty in the
a chemistr y read alongside co-star
many child actors, Paulina had to grow up
about navigating this business with both fire
“It’s about truth,” she says. “And for a long
T he final piece of the puzzle came with
shaping moments of doubt and solitude. Like
She remembers long stretches where she
old navigating a family road trip gone
time, Latina characters weren’t written with
timed trajectory, but behind every red
bawled,” Chávez says. “Now, years later, she’s
from her sister in real-time via FaceTime), she
women’s stories without gloss.
we’re just getting started.”
carpet and glowing review were quiet, soul-
In “Alexander,” Chávez plays Mia Garcia,
but for her vulnerability and power in telling
she explains. “Everyone deserves a shot. And,
space ourselves.”
After a scene involving on-screen
received praise not just for her performance,
across Texas and beyond. “It’s about access,”
Chávez’s rise might seem like a perfectly
more space, but we’re still building that
like a big sister. She’s taught me so much
breastfeeding (which Chávez had to learn
Antonio, she now helps select local students
That’s changed. There are more roles now,
it. Through this role, Chávez is helping rewrite bold, unfiltered, and rooted in truth.
expensive,” she says. “Even if it’s just gas
In partnership with The Salvation Army San
still uphill, and Chávez doesn’t shy away from
“Eva surprised us on set when I was 17, and I
what Latina visibility in Hollywood looks like:
tech, engineering, arts, and math).
The fight for representation in entertainment is
ambition and love. Her presence onscreen doesn’t just add representation, it deepens
communities – pursue STEAM fields (science,
money to get to class, it helps.”
“And it created this toxic competitiveness.
In “Landman,” Chávez isn’t just acting – she’s
people – especially from underrepresented
complexity, and soul of real Latina women.
those lines.”
caught fire.
Genius scholarship, aimed at helping young
“Education is expensive. Film school is
into a character who reflected the strength,
“There was a time when there was only room
The authenticity of that performance
education and representation a step further
into a fictional role; she was breathing life
my tias, my grandma,” she says. “Especially when I’m yelling on screen. I hear them in
May 2025
devastating) turning points of her life. Just Los Angeles, her grandmother passed away.
world around her, even when everything is
“She was supposed to come with us,”
I try to live by.”
whole life. Watching her take her last breath
Chávez says softly. “She lived with us my was… indescribable.”
www.thecitymagazineelp.com
May 2025
Pa u l i n a C h áv e z
The grief was crushing.
Still, in the fast-moving world of entertainment,
Her grandmother had been her comfort,
that internal bar of excellence can become a
her sounding board, her steady presence
growing up while pursuing her dreams in the
where wins are fleeting and rejection is routine, heavy weight to carry.
entertainment industry.
“This industry can be lonely,” she reflects.
“We spent so much time together. Every night,
sacrifices.” But with every year, Chávez has
we’d watch telanovelas. I just wish she could see where I am now.”
It was a strange season marked by professional success and personal sorrow.
“I was doing amazing things, living
my dream, but feeling so unhappy,”
Chávez admits. “No one teaches you
how to grieve. How can you be so
happy and so sad at the same time?”
“People don’t always understand the grown more rooted in who she is and what she stands for.
She doesn’t measure her worth by her
résumé or her latest role. Instead, she’s focused on building a career that reflects her values: creativity, representation,
intention, and joy. Her dreams stretch far beyond the screen: she envisions a
future filled with storytelling on her own
terms, directing projects that resonate
deeply, and living in the places that inspire
her – Spain, Mexico, maybe Scotland – with a
That paradox lingered as the world turned
partner who shares her heart.
brought everything to a standstill – including
It’s that mix of cultural pride and personal
reflect, and heal. It made her see her journey
powerful.
upside down with COVID-19. The lockdowns
production – but also gave her time to process, in a new light, not just as a pursuit of stardom, but as a legacy of love, resilience, and the women who came before her.
For many families, success is never just
about the individual: it’s about honoring the
clarity that makes Chávez’s journey so
She’s not just chasing the spotlight; she’s reclaiming the narrative, proving that young
Latina artists can lead, create, and thrive without compromising who they are.
generations that came before, and fulfilling a
“To my 10-year-old self, I’d say: ‘Trust your
work, and unwavering belief.
follow it,’” she says.
promise made silently through sacrifice, hard
Chávez grew up in a household shaped by this ethos.
“I did good, but I could do better,” she’d think
intuition. I have a good one. I’m learning to
That may be her greatest triumph yet; not
only achieving the dreams others had for her, but also discovering her own along the way.
to herself.
In doing so, Chávez is not only making
It wasn’t about pressure so much as pride:
generation of girls permission to dream
a deep-seated desire to make her family
proud, to carry their dreams forward, and to exceed any limitations she faced. That
her parents proud, she’s giving the next louder, rise higher, and know, without a doubt, that they too are enough.
mindset became her fuel, driving her through
“I like who I am today,” she says with a soft,
even when recognition felt far away.
place to be.”
auditions, setbacks, and long hours on set,
assured confidence. “And, that’s a good
73
May 2025
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Hope May 2025
Framing
| By: ERIN COULEHAN photos courtesy of: THE HEART GALLERY OF EL PASO |
A
t first glance, it looks like an art show. In a library, at the airport, or tucked
into a city park, you might spot a gallery-
style portrait – one that instantly grabs
your attention. A wide-eyed teen with a
hopeful smile. A set of siblings holding hands. A beautiful little girl, her curls catching the
sunlight. But these aren’t just portraits, they’re part of the Heart Gallery of El Paso, a growing
movement with one powerful goal: to find forever homes for children in foster care.
Launched in November 2023, The Heart
Gallery of El Paso is part of a powerful
statewide movement that uses photography as a storytelling tool to help youth in foster
care find forever families. Led by Executive Director Vanessa Leon, the organization partners with the Texas Department of 76
www.thecitymagazineelp.com
May 2025 Family and Protective Services to highlight
children featured in the Heart Gallery of
the most barriers to adoption.
adoptive placements.
the beauty and potential of children who face
El Paso into intended to be permanent
“These are not just photos; they’re moments
“I attended an adoption recently for a sibling
might see a portrait and think, ‘Why is this
recalls. “You could just see the peace on their
that stop you in your tracks,” says Leon. “You
beautiful child on display?’ And then you realize: they’re looking for a home.”
group placed with a couple in Georgia,” Leon faces. That’s what success looks like for us.” But the work doesn’t stop at adoption day.
On any given day in Texas, more than 5,000
Thanks to a partnership with CASA of El Paso,
older youths. They are siblings who don’t want
support by helping families access mental
children are waiting to be adopted. They are to be separated. They are kids with medical needs, hopes, and dreams who are waiting for someone to say, “You belong with us.”
In El Paso alone, about 228 children are
currently waiting to be adopted, but there are only 21 licensed foster homes in the region.
Many children end up placed far from their community and everything familiar.
That’s why the Heart Gallery matters: it creates
awareness, fosters local engagement, and helps kids stay close to home.
In just a few short months, the Heart Gallery
the organization also offers post-adoption
health resources, documentation, and counseling through providers like the El Paso Child Guidance Center.
“Adoption is just the beginning,” Leon says.
“We’re here for families every step of the way.” On May 7, the Heart Gallery hosted “Framing Hope,” its first-ever official fundraiser at La
Nube STEAM Discovery Center. The event was a night of inspiration, connection, and
impact – with Texas First Lady Cecilia Abbott
as a special guest, and Mayor Renard Johnson emceeing a live auction.
of El Paso has already helped place 11 www.thecitymagazineelp.com
77
Framing Hope
May 2025
“As adoptive parents, Greg and I know
regions of the state. Working out of the Moritz
forever family,” says the First Lady. “By using
School of Social Work, and in partnership with
firsthand the immeasurable joy of being a
Center for Societal Impact at the Steve Hicks
photography to raise awareness for foster
the Texas Center for Child and Family Studies,
care children, Heart Gallery El Paso is bringing
this initiative is being scaled statewide with
children closer to finding their forever homes.”
a focus on collaboration, training, and postadoption support.
The event also showcased the heart of the gallery – its children.
Over the past year, these efforts have included
Guests viewed portraits and heard stories,
the post-permanency needs of families, and
developing online training tools, mapping out
including a powerful interview between Mayor
launching a Request for Applications (RFA)
Johnson and Oden, a 15-year-old waiting to
process to find qualified regional providers.
be adopted.
The goal is clear: improve permanency
outcomes and ensure that no child ages out
“This night is about building community,” Leon
of the foster care system without the support
says. “It’s about growing our village.”
of a loving home.
El Paso’s efforts are one part of a much larger statewide initiative.
Volunteer photographers across Texas are
capturing each child’s individuality and spirit in a powerful image that helps tell their story, and one photo can truly change everything. These
portraits engage coordinated community
networks, helping connect children with families, advocates, and vital resources.
With a decade-long record of success in Central Texas, where adoption rates through the Heart Gallery have consistently outpaced
the rest of the state by 22 percent, the Texas Legislature took notice. In 2023, the 88th
Legislative Session approved funding to
expand this life-changing model across all 78
www.thecitymagazineelp.com
May 2025 Locally, the Heart Gallery of El Paso is already making an impact. Since its inception, the
gallery has featured 34 children, received 19
new referrals, and celebrated six adoptions.
Community outreach is also surging: they’ve hosted 14 community events, nine stakeholder meetings, and 15 info sessions, drawing nearly 700 attendees total. Their web
traffic has jumped from just over 700 visits in January to more than 9,000 in August – and when KVIA airs their monthly youth features,
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The Heart Gallery of El Paso is proving that portraits are more than just pictures.
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“This job breaks my heart all the time,” Leon admits. “But it’s an honor to be the voice for
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Rooted in
May 2025
BLOOM | By: ERIN COULEHAN photography by: KATHERINE KOCIAN |
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May 2025
J
preserves the soil’s vitality, and pollinators are welcomed, not warded off.
full of movement,” Viramontes says. “We’re
flourishing. Here, on land that’s been in the
“We work with nature, not against it,”
store. We’re creating something meaningful;
is blooming with purpose.
biggest lessons farming has taught me.
ust outside Anthony, New Mexico, down a winding road framed by trees and desert
breeze, a different kind of farm is quietly
family since 1988, Valley Farms New Mexico
Viramontes says. “That’s been one of the
“Our flowers are fresh, flowing, textural, and
not trying to recreate what’s in the grocery flowers that feel like they belong right here.”
Mother Nature is our boss – and she always
It’s not only the flowers that make this
Chickens roam freely, pecking contentedly
In a climate as dry and unpredictable as
Valley Farms is also home to over 200
Viramontes, a young farmer with a flower
adaptability matters.
the operation and the ecosystem.
Rows of flowers stretch toward the sky. Bees hum through the dill and bachelor buttons. in the dirt. At the center of it all is Natalie truck, a big dream, and dirt under her nails.
has the final say.”
southern New Mexico’s and West Texas’, that
farm unique.
pasture-raised chickens – a beloved part of
“We’re a no-kill coop,” Viramontes says. “Our
chickens live out their full lives here, sun-up
“I’m the youngest of four,” Natalie says with
to sundown, free to roam.”
a smile, her bare feet crunching on gravel.
“Some of my earliest memories are of being out in the field with my mom.”
The birds are fed a rich, nutrient-dense diet
That hoop house – sun-drenched, fragrant,
with foraging. Their waste is composted and
of grains and greens, which they supplement
and full of herbs – was her mother’s domain.
returned to the soil, completing a regenerative cycle that supports the health of the farm.
For years, Natalie’s mom sold wholesale plants
to nurseries across the region, long before
“They make our soil better. They make our
“organic” and “local” became buzzwords.
eggs better. And they’re just happier hens,” Viramontes says with pride.
Even after closing the business, she never stopped growing or raising chickens. Her
It’s a model of ethical animal care and land
legacy planted deep roots.
stewardship that prioritizes long-term health over shortcuts – a rarity in modern agriculture,
After graduating from New Mexico State
but a core value at Valley Farms.
University in 2019, Viramontes returned to the land she loved, ready to grow something
of her own. She and her mother dreamed up
The farm’s growing season runs from May
in sustainability, creativity, and care.
sunflowers, cosmos, statice, and poppies
Valley Farms New Mexico, a floral farm rooted
“From the start, we knew we wanted to do things differently,” she explains. “We wanted
to grow flowers that are beautiful, yes – but also ethical, sustainable, and local.”
At Valley Farms, the focus is on eco-friendly
through November, with staples like zinnias,
harsh sun or sudden frosts.
worth every early morning, every challenge.”
Even the floral arrangements reflect this conscious care.
Every decision (down to the soil) reflects a
bouquet is thoughtfully harvested and
crops help nourish the land, crop rotation www.thecitymagazineelp.com
beauty of what’s real and rooted.
“We put our hearts into everything we grow,”
the season and shield tender blooms from the
Whether for farmers market bundles, local
and herbicides are never used. Instead, cover
love letter – to the land, to the seasons, to the
filling the fields. The hoop house helps extend
growing practices.
deep respect for the environment. Pesticides
Everything about Valley Farms feels like a
Viramontes says. “It’s a labor of love, but it’s
That love especially shines during wedding
season, when the farm’s blooms take center
stage in lush, garden-inspired arrangements.
deliveries, or wedding installations, every
“We love working with couples who want
artfully arranged.
to have meaning,” Viramontes explains. “Our
something different, who want their flowers
florals are highly personalized, never cookiecutter. They tell a story.”
81
From NYC Hustle TO
J
EP Muscle Inside The Studio | By: ERIN COULEHAN photography by: KATHERINE KOCIAN |
ackie Ochoa always knew she was a big
found herself being drawn back to something
Born and raised on the east side of El Paso, she
Ochoa had been active from a young age –
for something beyond her hometown.“He
picked up part-time work teaching step and ab
city girl.
told her father as a child that she was destined was super encouraging,” she remembers. “So after high school, I was ready to fly the coop.”
What followed was a journey that took her across the country – from San Antonio to
the Northeast, where she fell in love with New York City during a winter break visit to see her then-boyfriend.
“I just knew it was my place,” she says. Ochoa eventually transferred to a university in New Jersey, where she earned her degree in public relations and journalism, with dreams of working in the music industry.
that had always been part of her: fitness.
volleyball, softball, track – and in college, she classes. That gig sparked something deeper.
“Fitness has always been part of me,” she
says. “It became more than just movement: it was about connection and confidence.”
Eventually, she took that passion into New York’s fitness scene, which she describes as the “mecca” of the industry.
“I was surrounded by the best of the best,”
she says. “Everything was so intentional – not just about aesthetics. People knew their stuff,
and they cared about the experience they were offering.”
She didn’t just dream it – she lived it.
That experience shaped the foundation for
Ochoa interned for EMI in the early 2000s,
boutique fitness space back home in El Paso.
right in the middle of the So So Def era.
“It was a moment in time,” she says. “I got to go to concerts, meet artists, and live this
really wild, exciting life.” But like many young
professionals, her path eventually shifted. Instead of staying in the music industry, she 82
May 2025
what would later become The Studio, her
“I’ve been thinking about this for over a
decade,” Ochoa says. “I worked in top-tier studios in New York, smaller boutique spaces in Houston, and everything I learned built up to this.”
www.thecitymagazineelp.com
May 2025 Walking into The Studio feels like entering
Ochoa sees women of all ages rediscovering
empowerment all intersect.
for the first time in years.
a space where self-care, community, and
Yes, you’ll sweat, but you’ll also laugh, chat, and maybe even make a new friend.
“It’s more than just a Pilates or abs class,” Ochoa explains. “People gossip, giggle, go
out to eat together after class – it’s a whole vibe. That sense of connection is everything.” While the studio draws crowds for its aesthetic
their strength and feeling empowered, some
“We’ve had moms, grandmothers, people
recovering from injury, all finding their stride here,” she says. “Pilates meets you where you are and grows with you.”
While the studio radiates feminine energy, it’s far from exclusive. Ochoa says men are always welcome – and often humbled.
and energizing Pilates sessions, it also offers
“We’ve had CrossFit guys and heavy lifters
rowers, yoga, and dance classes that feel
she laughs. “It’s humbling for everyone.”
strength training, circuit training with water more like a party than a workout.
“We’re all just laughing, being silly,” Ochoa says. “It’s like a bachelorette party.” The variety is by design. “We want to balance the Pilates practice with strength and cardio,” she says. “As we age,
because of what their bodies can do.
“There’s this moment that happens,” she says, “a client comes in unsure, maybe intimidated. But over time, they start moving better, standing taller, lifting heavier. You can
see it, they carry themselves differently. They’re proud.”
Pilates, in particular, plays a major role in that transformation.
“It’s low-impact but deeply effective,” Ochoa explains. “It builds core strength, improves
posture, increases flexibility, and protects joints. It’s not about punishment; it’s about
longevity and feeling good in your own skin.” www.thecitymagazineelp.com
and heal, The Studio has become a haven for El Paso women – and beyond.
“It’s not just fitness,” Ochoa says. “It’s healing, it’s joy, it’s strength. Every woman who walks
through those doors leaves a little more confident than she came in.”
“We have everyone from women in their 70s
to young girls trying out classes for the first
time,” she says. “It’s girlfriends, abuelitas, moms and daughters – it’s all of it.”
the water rowers.
because of a number on the scale, but rather
something new, or finding a space to laugh
multigenerational mix.
powerful ways.”
women feel confident in their bodies, not
Whether it’s building strength, trying
What also makes The Studio so special is its
That sense of family runs deep. Ochoa’s own
At the heart of Ochoa’s mission is helping
emotional thinking about it.”
come in and get absolutely wrecked by Pilates,”
bone strength matters. So does flexibility. All
our classes complement each other in really
city has just sent us soaring,” she says. “I get
mom is a regular, crushing circuit classes on
“Her friends say I’m mean, but she’s tougher on me than I am on anyone!” Ochoa laughs.
She never imagined she’d return to El Paso 20 years after leaving.
But now, she can’t picture being anywhere else.
“Creating The Studio has been a dream,” she
says. “But sometimes dreams don’t turn out
the way you expect; this has been beyond anything I ever imagined.”
She credits the El Paso community for lifting
her up in ways she never expected. “I am so incredibly lucky to have the instructors that
we have at The Studio. Lacy, Camila, and Cecy
complete the experience and are here for the members and me like no one else. The
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YWCA at the
Forefront
women, wisdom, and the
Work By: ERIN COULEHAN
Editorial photography by: AL GARCIA Additional photography courtesy of: YWCA PASO DEL NORTE REGION
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I
n a culture that often sidelines women,
That quiet reverence says a lot – especially in
something extraordinary: it centers
women and mothers.
YWCA Paso del Norte Region does them. It remembers, honors, and uplifts
the women whose leadership built the very platform that today’s generation stands on.
This spring, YWCA El Paso del Norte Region
marks not one but two major milestones: the 30th Annual YWCA Women’s Luncheon
and 115 years of service to the Borderland
community. To honor the occasion, the
organization welcomed critically acclaimed actress, director, producer, and humanitarian Lucy Liu as the luncheon’s keynote speaker.
For over a century, YWCA El Paso has been at the forefront of empowering women,
a world that does not often support working
In Texas, women make up 46 percent of
the civilian workforce and are earning more
college degrees than men – yet they continue to face wage disparities. As of June 2024,
the state’s civilian labor force participation
rate stood at 64.3 percent, with women experiencing slightly higher unemployment
rates than their male counterparts. On average, Texas women earn just 83.1 cents for every dollar earned by men.
Caregiving responsibilities continue to fall largely on women’s shoulders.
eliminating racism, and promoting peace,
In 2024, 82 percent of caregivers in Texas
programs like the Sara McKnight Transitional
trend where women are disproportionately
justice, freedom, and dignity for all. Through Living Center, Academies for Early Learning, After School Programs, Summer Camps,
Supportive Housing, Health and Wellness
initiatives, and Social Equity programming, YWCA touches more than 26,000 lives
each year. The Women’s Luncheon is the organization’s largest fundraiser – and this year, it carries even more weight.
Among the crowd will be a special group of women: the originals.
identified as female, reflecting a national impacted by unpaid caregiving work. In El
Paso, this burden is compounded by the lack
of affordable, quality childcare, especially for families with children under six. The shortage
of childcare slots, coupled with long waitlists for financial assistance through the Texas
Workforce Commission, makes it particularly difficult for low-income families to access the
care they need. As a result, many working
parents are forced to make difficult choices,
These are the women who attended the very first luncheon and have never missed a single year since. They are the living archive of YWCA’s journey: women who once sat at
those first tables, dreaming big and showing up for one another when doing so wasn’t always easy or popular.
“Our team was just talking about that,” says Melissa Atkins Wardy, Major Impact Administrator. “We realized that when this
luncheon started, the women who founded it were our age. Now, 30 years later, we look up to
them. One of our longtime donors came by the other day for her headshot for the program.
We were all kind of fawning over her, saying, ‘We want to be just like you when we grow up!’” www.thecitymagazineelp.com
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May 2025
with childcare costs consuming a significant portion of household income.
“We live in a society that doesn’t always value women,” Wardy says. “But we are looking up to
them – not just for the legacy they’ve built or the work they’ve done, but for who they are.” Sereka Barlow, CEO of the YWCA Paso del Norte Region agrees.
“We’re in an organization that for more than
115 years – 116 now – has never forgotten
the woman,” she says. “It’s not only about the woman, but it’s this reminder: Don’t forget us.”
“Women are so often second in thought,”
reducing turnover to under 5 percent. Major
infrastructure investments have included $4 million in renovations at the Joyce-
Janes Branch, upgraded security and
cybersecurity, and the deployment of 380 iPads to after-school sites. These efforts go hand-in-hand with initiatives to empower
women, providing over $1.3 million in free and subsidized child care, supporting nearly
500 women and children through transitional and supportive housing, and launching high school internship programs. YWCA has also
expanded its reach for children through free after-school programming, a formal pre-K partnership, and enriching collaborations with cultural institutions.
Barlow continues. “We’re paid less, offered
Beyond direct service, the organization
we do reach those positions, it’s often in
childcare access, addressing disparities
fewer leadership opportunities; and when nonprofits. But we’re still powerful. We have incredible capability. Don’t turn your back on wisdom. That’s what our mission is about.”
Over the past two years, YWCA has increased
salaries across seven program areas, grown fitness memberships by 36 percent through strategic health and wellness partnerships, and strengthened staff development, 86
advocates for equity by championing early in swim safety, and connecting families
with critical resources. These milestones are not just accomplishments, but rather the scaffolding for a stronger future, and
a reminder that the work of empowering
women and eliminating racism is as essential now as ever.
Barlow believes the YWCA’s longevity stems from its ability to evolve while staying rooted in community needs.
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May 2025
Y W C A at t h e F o r e f r o n t
“We adapt,” she says. “That’s how we’ve
Indeed, the YWCA’s mission has withstood
keeps human dignity at the center of her work.
write for funding that helps families who
upheaval.
Her honors – including the Women’s World
“We’ve been here through the suffragette
Harvard’s Artist of the Year, and the 2024
lasted, and it’s how we’ll continue. We can’t afford services. We create access,
connection, and opportunity; not just for the child, but for the whole family.”
Sometimes, that opportunity starts with
something as essential as after-school care. “We know those are critical hours, from 3 to
6 p.m.,” Wardy explains. “And without safe child care, women can’t work, can’t go back to school, can’t move forward. So just by offering that space, we’re empowering them.”
The children in YWCA programs are learning
and growing in ways they may not even
more than a century of social and political
movement, Jim Crow, segregation, the Civil Rights era, 9/11, and more,” says Wardy. “This
isn’t our first hurdle. It’s just the current one.” As national conversations challenge the
values the YWCA stands for, the organization holds fast.
“Our donors have stayed steady and true. They believe in the mission. The money we
raise from the Women’s Luncheon funds our work all year long,” Wardy explains.
recognize, such as through robotics, social-
In this landmark year, there’s no one better
that fosters brain development.
Lucy Liu.
emotional education, and playful exploration
“They think they’re just playing,” she adds. “But they’re being set up for success.”
Summer camps are no different: fun on the outside, educational at their core.
“That’s how we prevent summer learning
loss,” says Wardy. “Kids go back to school
confident and ready. Families have peace of mind knowing their children are safe and supported.”
suited to headline the celebration than
Over her three-decade career spanning Hollywood, Broadway, and the art world, Liu
Award, Danny Kaye Humanitarian Award,
Gold Legend Award – speak to a life lived in service of meaningful change. She is a natural
fit for this moment of reflection, resilience, and recommitment.
During a recent photoshoot for the luncheon’s commemorative program, a longtime
benefactor visited the YWCA office. The staff couldn’t help but admire her presence
– elegant, assured, still sharp with the kind of
wisdom that only comes from living fully and fearlessly. It was said quietly but unanimously: When we grow up, we want to be like her.
That’s what this luncheon is really about: not just fundraising, but future-building. Not just nostalgia, but nurturing. Not just honoring the work, but also ensuring it continues.
has become a powerhouse of representation
“We’re just fortunate beyond words to do
Charlie’s Angels, Kill Bill, Ally McBeal, and
“YWCA is a place of safety. A place where
and advocacy. Known for iconic roles in Elementary, she continues to blaze new trails
with projects like Red One, Presence, and Old Guy. Off-screen, her humanitarian work is
just as impactful. As a UNICEF Ambassador
and producer of human rights documentaries like Freedom’s Fury, Redlight, and Meena, Liu
what we get to do every day,” Barlow said. lives are changed. And we’re grateful for the opportunity to keep showing up for our community.”
Here’s to the first 115 years, and to the many more still to come.
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Nana Bersa’s Music Without Borders | Words and photos by: ANNABELLA MIRELES Location: MAGOFFIN HOME STATE HISTORIC SITE |
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W
hen we think about the music
that surrounds us here in the border, we get a combination
of cultures that collide, bringing us sounds
from singers like Luis Miguel or Juan Gabriel,
and others like Dolly Parton or Celine Dion.
Melodies know no boundaries, and the collision of sounds we have creates inspiration
for artists like Nana Bersa, a 23-year-old singer
who signed to Universal Music Publishing Mexico in 2023.
It’s inspiring to hear stories like Bersa’s,
a Hannah Montana- best of both worlds experience who was working at the Starbucks at UTEP’s library while simultaneously performing at festivals in Mexico City.
Bersa released her first EP “Cariño” in 2023 while still attending UTEP to pursue a degree in media marketing and a minor in commercial music.
“I used to sing a lot, but I was really shy,” Bersa says. “One of my middle school music professors noticed I had a pretty voice and
encouraged me to enter singing competitions. Then in high school, I started uploading videos on Instagram, and encouragement from friends pushed me to start releasing
music on my own. I’ve now been doing this professionally for five years.”
With the help of local music producer friends,
Bersa writes her own songs and mainly draws inspiration from her relationships.
“I write mostly about love,” she says. “Love is an important part of my life, whether that
“The music that I listened to the most was in
Bersa grew up in Juarez but moved to El Paso
she says. “It’s strange because words come
hopefully one day be able to manage herself.
be family, friends, falling in love, or getting
English even though it’s my second language,”
goes through.”
out easier for me in English than they do
heartbroken – those are experiences everyone
Bersa started her musical career singing in
English and released her first two songs, “Boy” and “Icedcoffee” in 2020, however,
she transitioned shortly after to writing and singing in Spanish.
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for college and minors in commercial music to
Spanish, but I realized I had more of a Latin
With “Cariño” focusing on softer sounds
States. I wanted to write more in English, but it
Cariño” that relies more on acoustic guitar
American audience than I did in the United
was hard for me to connect with non-Spanish speakers, so I switched my writing. “
and features songs like “Ya No Quiero Tu and distant trumpet; and “Mariposa Bella,”
which showcases Bersa’s vocal range are easily songs you could imagine featured in a 89
N a n a B e r s a’ s M u s i c W i t h o u t B o r d e r s film soundtrack to a romance in the “will they, won’t they” scenes between the love interests. For Bersa, this six-track album dives into her
weird situation-ship I was in, and so I used a
being a singer and having lived in both Juarez and El Paso.
“I feel like I’m in between, and you can hear
that in my music. I use American sounds but Mexican romance.”
Bersa performed for the first time in 2020 for a
French band in Juarez and performed later at Foro Indie Rocks!, the Vive Latino festival and has performed about 15 times since. She’s now working on her next album ,which she
Weekdays 6am-10am
with JOHNNY KAGE and DJ JAVI Listen online at hitfmradio.com
90
harmonies of “Cariño.”
“It’s a blessing to have two cultures in my
nor from there,” showing Bersa’s outlook on
Tune in and listen to
have a different tone than the lullabye-esque
“It’s going to have a really different sound,”
she says, translating to “I’m not from here
BEST RADIO STATION IN THE CITY!
hopes will be released this year and says it will
love of the border towns she grew up in.
life,” she says. “No soy de aquí, ni soy de allá”
Thank you for voting 104.3 HITfm the
May 2025
she says. “My first album was inspired by a
lot of acoustics for a more emotional sound. It’s been almost two years since that release
and I’m entering into a new era of my life now. My new album doesn’t have the calm vibe
that my first album had. This one is more fun, happier and has a dancing feel to it.”
With over 15 releases including collaborations with singer San_Ababish, 13,696 monthly
listenerson Spotify, and having signed with Universal Music Mexico Publishing, there is no doubt that Bersa’s music will be making
big waves, so, watch out El Paso and Juarez, our local artist won’t be so local soon!
May 2025
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915 From the
to the
F
WNBA | By: ERIN COULEHAN |
May 2025
or WNBA forward Kayla Thornton, success isn’t just about championships – it’s about legacy.
Hers began in the sun-soaked borderlands of El Paso, Texas.
“I feel like El Paso’s a hidden gem,” she says, reflecting on the city that shaped her. “People don’t
really understand it until they come here. The peace, the vibes; it’s unexplainable.”
Thornton, now with the newly formed Golden
State Valkyries, represents a rare blend of elite athleticism, humility, and fierce hometown loyalty.
Her journey from a late-blooming basketball player at Irvin High School to WNBA champion is as inspirational as it is admirable.
Raised by her parents Lewis and Merteen Thornton, Thornton grew up in a faith-filled household with two
brothers and a love for sport. Her first passion was
track and field, where she dominated the district in the 100-meter hurdles, long jump, and triple jump.
But it was her quiet tenacity and raw talent on the basketball court that soon turned heads.
At Irvin High, she racked up 1,953 points and 884 rebounds, earning MVP honors and a spot in the Texas Girls Coaches Association All-Star Game.
Despite the accolades, national attention was limited – something Thornton would change herself.
“I wanted to make a name for us,” she says. “To show that just because we come from somewhere not
often in the spotlight, it doesn’t mean we don’t have
talent. I do it for the 915 and for the kids watching.” At UTEP, Thornton made history as the first player to average a double-double in a season (19.5 PPG,
10.1 RPG). By the time she graduated, she ranked second all-time in career double-doubles, third in rebounds, and ninth in scoring. Staying close to home, she says, was a blessing.
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“I was excited to play in front of my family. I felt
her teammates sealed the deal, hoisting the
Thornton’s impact goes beyond
home, reset, and be with my parents.”
“Man, just so many emotions,” she says.
As a role model, especially for young girls,
But her transition to the pros
spiritual grandmother always said I’d win a
accessible.
like I had a little edge by being the hometown
girl. And, when things got tough, I could go
didn’t come easily.
After going undrafted in 2015, Thornton
signed with the Washington Mystics and appeared in 10 games that season. Many
would have seen that as the end of the road. Thornton saw it as only the beginning.
She reentered the league with the Dallas
Wings in 2017 and spent six seasons proving her worth. Known for her gritty defense,
championship trophy in 2024.
“My mom (she’s a preacher) and my
championship. Didn’t know how or when, but
“I try to be real. We all make mistakes. We all
me. To see that happen… It was amazing.”
much I pray, about the people in my corner. If
the stadium or the beach to celebrate with
Just months after that career-defining
moment, Thornton was selected in the 2024
Finals in her first season. A year later, she and
doing what I’m supposed to do.”
built on adaptability, grace, and strength.
remains laser-focused – not only on wins, but
Valkyries, marking a new chapter in a career
Rico, Russia, South Korea – but she’s never
Thornton helped the Liberty reach the WNBA
that helps someone find their path, then I’m
Now with a championship ring and a leadership
2023, she was traded to the New York Liberty – and the move paid off.
go through life. I talk about my faith, about how
WNBA Expansion Draft by the Golden State
Her pro journey has taken her around the
as part of a headline-making three-team deal
she’s intentional about being authentic and
she said my parents would be running down
relentless energy, and leadership, she became a fan favorite and locker room cornerstone. In
the stat sheet.
world – Australia, Egypt, Israel, Italy, Puerto
role on the league’s newest team, Thornton
also on the bigger picture: inspiring others, lifting her community, and showing what’s possible when heart and hustle meet.
strayed far from her roots.
“My parents instilled in me the right values:
“I’m laid back. I don’t do too much,” she laughs,
what’s carried me through. I’ll never stop
recalling her time in New York. “It’s a little too fast for me. I missed being able to get in my car,
boldness, courage, faith,” she says. “That’s repping El Paso.”
drive through the mountains, see the scenery. That peace is what I love about El Paso.”
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When the Star Comes to the Sun City
A Night with the Dallas Cowboys Cheerleaders | By: ERIN COULEHAN photos courtesy of: THE DALLAS COWBOYS |
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P
icture this: It’s a warm summer night
at The Star, the Cowboys’ state-of-the-art
in El Paso, the kind where the desert
headquarters in Frisco.
breeze slips through downtown and
the city hums with a low, electric buzz. Inside
“It’s such a powerful thing to witness,” Barby
to dim. A murmur sweeps across the crowd.
out on stage, and the crowd gets to be part of
the Abraham Chavez Theatre, the lights start
says. “These women are pouring their hearts
Then the music hits – sharp, pulsing – and
that journey. It’s emotional. It’s exciting. And, it’s never been done before.”
the curtain lifts.
In between the dancing and high stakes, the
Just like that, the Dallas Cowboys Cheerleaders are in the building.
Dallas Cowboy Cheerleaders will pull back the curtain.
Sequins flash, legs fly, and a wave of synchronized power kicks fills the stage.
Director Kelli Finglass and Head Choreographer
The moment is cinematic but it’s not a halftime
– are set to host a live Q&A that invites fans
Judy Trammell – two legends in their own right
show, and it’s not something you’ll catch on a
into the world behind the rhinestones. The
screen. This is live, up-close, and for the first
hours of training, the physical demands, the
time ever, the Dallas Cowboy Cheerleaders
emotional highs and lows of being part of
are taking their high-octane performances on
something so uniquely demanding.
the road – and right into the heart of El Paso at the end of May.
“I still can’t believe I get to be part of this,”
says Charly Barby, a rookie member of the Dallas Cowboy Cheerleaders, her voice equal parts excitement and awe. “We’re bringing everything we love about game-day – the
energy, the precision, the heart – but this time,
it’s in a theater. We’re face-to-face with the audience. It’s real, and it’s personal.”
Barby, who grew up watching the cheerleaders
But perhaps the most powerful part of the reality TV, museum exhibits to Super Bowl stages, their presence has become iconic.
That iconic status comes with pressure, yes, but also purpose.
“Being a Dallas Cowboy Cheerleader means
carrying this history on our shoulders,” Barby says. “But it’s also about showing what’s possible
night won’t be what happens onstage; it’ll be
what the Cheerleaders represent when the music stops.
“We don’t just dance,” Barby says. “We visit
schools. We support military families. We show up in hospitals and at charity events. We try to make a difference. Representing the star means a lot more than cheering on the sidelines.”
for ourselves, and for every little girl watching.”
In
the iconic blue-and-white star-spangled
The show itself is 100 minutes of energy,
more than a performance, it feels almost like
Now, she’s not just wearing it, she’s performing
routines fans have seen lighting up AT&T
from afar, never imagined she’d one day wear uniform.
under its legacy.
That legacy stretches back more than 50
elegance, and athleticism, full of the familiar Stadium in Arlington, but with something extra – something tailored for the stage.
years, to when the Cowboys became the first
There are genre-crossing dances created
dance squad.
storytelling between routines, and one of the
NFL team to introduce a professional, trained
The Dallas Cowboy Cheerleaders weren’t just
a sideline novelty – they were revolutionaries.
the
Dallas
Cowboys
a homecoming.
“El Paso’s energy is real,” Barby says. “People here care. They show up for each other. That’s the kind of audience you never forget.”
Of course, the night will end with
most anticipated segments: a live audition for
that’s become a signature of Dallas Cowboy
aspiring Dallas Cowboys Cheerleaders.
For hopefuls, the stakes couldn’t be higher:
of American pop culture. From USO tours to
skip straight to the final round of auditions
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way,
exclusively for the tour, moments of
They took the field with style, athleticism, and polish, and over time, they became a symbol
that
Cheerleaders’ arrival in El Paso feels like
the audience will vote, and the winner will
“Thunderstruck,” the high-impact routine Cheerleaders’ performances. It’s everything fans expect: sharp, explosive, magnetic.
But in person, it hits differently. It’s not just a finale. It’s a statement.
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Rosé All Day! | By: VIC POULOS |
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W
W May 2025
hat is it about Rosé that makes
people think of cheap, pink, sweet
wine that’s primarily designed just for
How is Rosé made?
of a red wine and the lightness of a white wine. “Refreshing” is the word I hear most often.
There are three main ways to make Rosé wine
Rosé is finding its spot “in the sun” as a
James, or Reunite?
In the skin contact method, red grapes are
Many people describe the flavor or finish as
Whether you’re male or female, if you’ve never
contact with the juice for a period just long
a controversial word in wine, the finer Rosés
women? Is it the color? Is it that most
people have less than fond memories of
Sutter Home & Boone’s Farm, Bartles &
tried a good, dry Rosé, you’re truly missing out – particularly in the summer when they offer a refreshing counter to the outside heat. Rosé
wines are a perfect “transition” wine from the
winter cabernets to the summer white wines,
– through skin contact, bleeding or blending.
crushed and their skins are left to remain in
enough to turn the juice pink – typically just two or three days. Then it all goes through
the pressing process, by which the skins are
discarded and the juice separated to ferment.
sparkling wines and champagne.
Most importantly, the skins of the grapes
Over the last decade or so, dry Rosé wine
in the final taste of dryness in a Rosé. (Not
became more and more popular among wine drinkers across the country, and it’s even
gaining in popularity among men and the
come across.
What is a Rosé wine? Rosé denotes neither a grape varietal nor a grape region, and in some countries, such as
Spain or Italy it’s called Rosado or Rosato. In France, it is called Rosé after the “flower of
romance,” the rose – of course. Rosés are
winemaker removes most of the pink juice at
from the large batch of “must,” which is a
focusing on here – we’re focusing on dry Rosé.
The final method to make Rosé wine is by simply blending a red wine with a white wine. This method is seldom used and is generally
fowl” but actually pairs well with both! My personal favorite pairing with Rosé is shellfish
and salads, but here are some other options:
• Goat cheeses • Lobster • Clams
• Chicken cacciatore
frowned upon by most winemakers. The
A wonderful selection of Rosé wines can be
can be very good, and is in fact my favorite
France. Excellent Rosé can be found in the
exception to this is Rosé Champagne, which type of Sparkling Wine or Champagne!
grape varietals, but the most common
Mourvèdre or Cinsault. My favorites are those from Pinot Noir.
When do I drink a Rosé? One of the big draws of a Rosé is that it can
possess some of the hearty characteristics www.thecitymagazineelp.com
red or white wine, it’s also neither “fish nor
• Prosciutto with melon or fruit
techniques, a Rosé can range from a pale
White Zinfandel, but that’s not what we’re
to remember this – just as Rosé is neither a
steel tanks.
are Zinfandel, Syrah, Grenache, Pinot Noir,
The most popular type of Rosé however, is
to have in hot weather.
• Antipasto
other parts of the grape typically in stainless
Rosé can be made from many different
orange to a vivid light red hue.
crispiness and lightness make it a great wine
substance containing grape juice, skins and
usually pink in color, but depending on the
grape varietal used and the wine making
Regardless of the proper descriptor, its
When it comes to pairing food with Rosé, try
but noticeable.)
more, winemakers are also taking notice and
about every fine restaurant wine list you
often described based on their “minerality.”
heavy tannins like a cabernet sauvignon,
an earlier stage and ferments it separately
Now you can find a good, dry Rosé on just
from the Tavel or Bandol regions of France are
Food pairings
When a Rosé is made through “bleeding,” the
producing more types, or varieties of Rosé.
being very mineral-like. While “minerality” is
contain tannin, which is a major influence
same wine connoisseurs who once snubbed
it. As consumers have enjoyed Rosé more and
summer wine.
found from the Tavel or Bandol regions of U.S. from Goldeneye Vineyards, Dumol, or
Matthiason, all California. Italy also produces beautiful Rosé wine as does Spain. And, the nice part of Rosé wine is the price. Generally
less than a fine bottle of Chardonnay, you can find a wonderful summer Rosé for under $75
at most wine shops. Be careful to notice the vintage as I recommend Rosé be younger than 5 years. Serve chilled at 50 degrees, too!
Salud! Vic Poulos
97
scene
El Paso’s own Cinta de Oro
, a former
WWE superstar and proud Segundo Barrio native, has joined forces with the
Boys & Girls Club of El Paso to bring the thrill of lucha libre to the community. The series launched with a bang in March as “The Ides of March” took over
Downtown, where kids lit up while watching jaw-dropping matches and meeting their wrestling heroes. Each event promises to deliver high-energy action while supporting vital programs for El Paso’s youth.
| Photos by: AL GARCIA |
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scene
Humano Tequila
hosted a vibrant tasting event on the scenic patio of Thyme Restaurant, where guests enjoyed
handcrafted cocktails, gourmet bites, and live music. The evening showcased Humano’s smooth, artisanal tequila in a relaxed, upscale
setting. It was a perfect blend of flavor, ambiance, and community spirit.
| Photos by: ANNABELLA MIRELES |
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scene
Hospice El Paso
celebrated the grand opening of its
new administration building at 8515 Lockheed with a ribbon-cutting ceremony on March 27, 2025. The event featured tours, refreshments, and a special
presentation honoring Marathon Petroleum for its continued support, including the recent donation of an ambulance. This new facility marks a major step
forward in expanding Hospice El Paso’s ability to provide compassionate, highquality care to patients and families across the region.
| Photography by: AL GARCIA |
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The Whole Hog BBQ Fundraiser
brought the community together in support of Every
Little Blessing Preschool, which empowers children
with Down syndrome and similar learning needs. Guests enjoyed delicious barbecue, live music, and
family-friendly fun—all in the spirit of the “whole hog” commitment to inclusivity and education.
Proceeds from the event help the preschool continue its mission of fostering independence and development in every child it serves.
| Photography by: ALEX ROMERO |
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The April Launch Party
at Mesa Street Grill
celebrated this year’s Top Doctors with an evening of elegance and community pride. Gracing the cover were Judy Robison, Isha Rogers Santamaria, and Tania Schwartz – inspiring advocates for the arts – recognized for their dedication
to creative impact across El Paso. Guests were treated to a dynamic classical performance by The Punk Pianist, whose edgy style brought unexpected energy to the refined affair.
| Photos by: AL GARCIA |
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May 2025
MAY 2025 Advertiser INDEX
104
104.3HITfm......................................................................................... Pg. 90
La Coa Mexican Cocina y Cantina............................................. Pg. 55
Alfredo H. Arellano PMHCNS-BC............................................... Pg. 13
Law Firm of Daniela Labinoti........................................................ Pg. 59
Ana Square Microblading & Permanent Makeup.......... Pgs. 9; 61
Mendez Isaac Joudi, PLLC.................................... Inside front cover
Ashley Cedillo, Loncar Lyon Jenkins........................................ Pg. 63
Novatech IT and Marketing Solutions...................................... Pg. 22
Ben E. Keith Beverages.................................................................. Pg. 79
Paola Luna, FNP................................................................................ Pg. 52
Casa Buena Vista.........................................................................Pgs. 4-5
Poe Toyota..................................................................Back cover; Pg. 37
Chuco Glow........................................................................................ Pg. 50
Prime IV Hydration & Wellness.................................................... Pg. 36
ContourMe LLC................................................................................. Pg. 51
Rocky Mountain Mortgage Company...................................... Pg. 79
EG Design Woodworks.................................................................. Pg. 21
St. Rogers Depot.............................................................................. Pg. 33
Ella Cocktail Lounge....................................................................... Pg. 60
Sarah Byrne / Byrne Flips.............................................................. Pg. 64
El Paso Children’s Hospital.................................... Inside back cover
Serve..................................................................................................... Pg. 29
El Paso Rhinos Hockey................................................................... Pg. 91
Shell-Shocked: The Podcast....................................................... Pg. 28
Ferguson Home................................................................................ Pg. 17
Southwest Plastic Surgery..............................................................Pg. 1
Franciee Social Lounge................................................................. Pg. 36
Stryker by Spectrum....................................................................... Pg. 74
GECU Credit Union......................................................... Pgs. 11; 48-49
Sugar Skull Fashion Boutique...................................................... Pg. 66
GH Glam............................................................................................... Pg. 54
The Hospitals of Providence – El Paso..................................... Pg. 38
Gringo Theory Patio Bar................................................................ Pg. 23
The Lending Ear Counseling Center......................................... Pg. 21
Hotel Paso Del Norte, Autograph Collection......................... Pg. 16
The Mix Salon and Spa................................................................... Pg. 75
House of Beauty MedSpa EP..............................................Pgs. 42-43
The State Line......................................................................................Pg. 8
House of Kings Card Club............................................................. Pg. 56
Tiffany Joudi, Mendez Isaac Joudi, PLLC............................... Pg. 53
Iglesias Family Medicine.......................................................Pgs. 46-47
Tuscany Halls............................................................................Pgs. 44-45
Infinite Wellness............................................................................... Pg. 58
Victoria Olivia Isais Realtor........................................................... Pg. 62
Integrative & Personalized Hormone Therapy.............Pgs. 40-41
Walgreens.......................................................................................Pgs. 6-7
Intraceuticals..................................................................................... Pg. 32
Wellness Revival............................................................................... Pg. 57
KFOX 14...........................................................................................Pgs. 2-3
Work It Fitness Boutique............................................................... Pg. 65
www.thecitymagazineelp.com
Only at El Paso Children’s Hospital Our Epilepsy Monitoring Unit provides continuous brain monitoring to help diagnose epilepsy and other seizure disorders. When it comes to seizures, every second – and every signal – matters. That’s why El Paso Children’s Hospital now offers specialized epilepsy monitoring designed just for kids. With our Epilepsy Monitoring Unit (EMU), we provide around-the-clock brain activity monitoring in a safe, kid-focused environment. Whether it’s identifying seizure triggers or confirming a diagnosis, our pediatric neurology team is here to help families find answers—without leaving El Paso.
Because advanced care shouldn’t mean traveling far.
4845 Alameda Ave. El Paso, TX 79905
915-298-5444
Learn more at:
Elpasochildrens.org/EMU
Visit Poe Toyota to speak to one of our knowledgeable sales professionals or go online to poetoyota.com to learn more today!