Casa Bu
Includes:
• Satellite TV, wireless Internet, PC, phone, outdoor speakers
• Solar heated pool, children’s pool
• Every bedroom has a spectacular view
• Secluded Las Animas and Yelapa nearby by boat taxi
• Fully-equipped kitchen, patio BBQ
• Perched above beach at Lomas de Mismaloya
• Up to 4 couples or family of 8-10
• Beautifully maintained private villa
Visit our website for a full photo gallery and explore the villa on video!
enavista Casa
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955 white sands blvd
2112 trawood (915) 595-2788
2800 n mesa st (915) 533.6883
2879 MONTANA AVE (915) 566.4464
5401 MONTANA AVE (915) 779.8825
1100 GERONIMO DR (915) 778.9301
5900 N MESA ST (915) 584.1153
302 s oregon st (915) 532.4344
1210 WEDGEWOOD DR (915) 591.9496
8050 N MESA ST (915) 585.0491
890 N RESLER DR (915) 584.1359
9428 DYER ST (915) 751.4415
10600 MONTANA AVE (915) 591.4655
8889 gateway west (915) 599.8571
1831 N LEE TREVINO DR (915) 594.1129
800 N ZARAGOZA RD (915) 860.1670
2950 GEORGE DIETER DR (915) 856.7040
1329 GEORGE DIETER DR (915) 594.3838
10780 KENWORTHY ST (915) 821.2698
1607 N ZARAGOZA RD (915) 856.0071
11685 MONTWOOD DR (915) 855.7704
12201 MONTWOOD DR (915) 856.0278
12390 EDGEMERE BLVD (915) 849.6849
SOCORRO
10850 N LOOP DR (915) 860.1315
100 N AMERICAS AVE (915) 790.0404
ANTHONY
1432 ANTONIO ST (915) 886.2413
HORIZON CITY
14300 HORIZON BLVD (915) 852.1561
LAS CRUCES
3490 northrise dr (575) 382.9100
3100 n main st (575) 525.0298
1256 EL PASEO RD (575) 525.8713
2300 e lohman ave (575) 647.2506
3990 e lohman ave (575) 522.1457
2700 w picacho ave (575) 523.0833
EDITOR-IN-CHIEF
Shelley Mozelle | shelley@thecitymagazineelp.com
PUBLISHER-AT-LARGE
Chaz Wilson | chaz@thecitymagazineelp.com
EDITORIAL
Senior Editor
Erin Coulehan | erin@thecitymagazineelp.com
Editorial Assistant
Amber Lanahan | info@thecitymagazineelp.com
Social Media Specialist
Katherine Kocian | katherine@thecitymagazineelp.com
Photography Intern
Annabella Mireles
GRAPHIC
Editorial Design
Ernie Sanchez Creative | ernie@thecitymagazineelp.com
Graphic Designer
Maggie Blum | maggie@thecitymagazineelp.com
ADVERTISING
Operations Manager
Mari Van Pelt | mari@thecitymagazineelp.com
Account Executives
Omar Samaniego | omar@thecitymagazineelp.com
Veronica Nevarez | veronica@thecitymagazineelp.com
Loreli Hassan | loreli@thecitymagazineelp.com
Danny A. Monge | danny@thecitymagazineelp.com
Telemarketing Executive
Stefanie Colquitt | stefanie@thecitymagazineelp.com
HOW TO REACH US
114 Mesa Park, Suite 100
El Paso, Texas 79912
(915) 217 - 0723 | info@thecitymagazineelp.com
COVER
Creative Director: Shelley Mozelle
Design By: Ernie Sanchez Creative
Letters addressed to The City El Paso Magazine become the property of the magazine, and it owns all rights to their use. Letters may be edited for space. All rights to the contents of this magazine are owned in full by the magazine and may not be reproduced in whole or in part without written permission from the Editor in Chief. Views expressed herein are those of the authors and advertisers and do not necessarily reflect the opinion of the ownership or management of the magazine.
All rights reserved. www.thecitymagazineelp.com
From the
“Every city needs a captain at the helm—and lucky for us, ours knows how to steer, lead, and occasionally dodge a pothole and a crisis with the humility he’s known for, and the quiet grace that makes a person wonder where his calm in the storm comes from.”
Dear Readers,
h, June. That magical time when the air gets hotter, the margaritas get colder, and we turn the spotlight on the men who are doing more than just tightening their ties and bossing people around (although, let’s be honest, they do love a power stance).
Welcome to our annual Men in Business issue—where we tip our hats to the gentlemen making big moves in El Paso and looking dashing while doing it. This is the month we had the pleasure of sitting down with our Mayor Renard Johnson who interviews like a pro, but when asked about his girls, his voice changes, his smile softens and he talks about the most important job he has, daddyhood (that’s a Shelleyism, when I make up words that I know you’ll understand and Webster should add.) In this issue, we stroke egos, shine shoes, and pretend we don’t notice their group texts are just memes and fantasy football drafts.
But let’s give credit where it’s due. These men are innovators, protectors, job creators, community supporters, and the type of people who know the Wi-Fi password at every local coffee shop in town. They’re launching startups, running established empires, mentoring the next generation, and somehow still managing to remember their kids’ names (most days).
More importantly, they’re investing in El Paso— not just with money (although, thank you), but with heart. They’re showing up, speaking out, and lifting up others along the way. This issue is packed with profiles of men who are
not just surviving the chaos of business— they’re thriving in it. We asked them about their failures (they had some), their wins (they had more), and what keeps them going (spoiler: it’s not always coffee—it’s usually tacos).
While this issue is about them, let’s not pretend we don’t deserve a little applause ourselves.
After all, without us, who would chase them down for interviews, fix their grammar, and crop out that awkward hand-in-pocket pose in every photo?
“Behind every successful man is a team of people making sure he didn’t wear two different socks to the meeting.”
So, here’s to the men making moves—and to us, the media darlings telling their stories with just the right mix of admiration and gentle sarcasm.
Cheers to a city that never stops building, dreaming, or ordering the extra guac.
Yours in business and banter,
@shelleymozelle shelley@thecitymagazineelp.com
From the
few weeks ago, I celebrated my dad’s birthday at Licon Dairy, a place many El Pasoans know for its legendary asadero cheese, petting zoo, and the kind of charm that makes adults feel like kids again. Thanks to a thoughtful program by the El Paso Conservation Society, our visit wasn’t just about nostalgia. It was a full-on experience of animal encounters, local history, and the kind of father-daughter bonding that reminded me how important it is to carve out joy, even as life gets busy.
There, standing next to an ostrich that reminded me of a dinosaur, I thought about the quiet ways
that men show up: sometimes with big gestures, sometimes with a simple laugh or shared moment. I thought about El Paso, a city where legacy is built not just by politicians or athletes, but by fathers, educators, engineers, and everyday neighbors who lead with heart.
This issue is a tribute to them – to the men who inspire, uplift, and redefine what it means to lead.
At the forefront is Renard Johnson, who recently made history as El Paso’s first Black mayor. His journey is more than a milestone: it’s a testament to vision, persistence, and the power of representation. Mayor Johnson is shaping a future rooted in inclusivity, innovation, and deep community pride while also enjoying being a girl dad.
We also feature Gabriel Piña, a sound engineer whose mastery of audio storytelling has quietly transformed the cultural fabric of our region. Gabriel’s work, often behind the scenes, proves that creative impact doesn’t always need a spotlight – it just needs a good ear and relentless dedication.
In the culinary world, Rico Torres and Andrés Padilla, two El Paso natives now Michelin-starred chefs, are making their mark by honoring heritage while pushing boundaries. Their kitchens blend memory and artistry, elevating borderland cuisine to international heights.
Football stars Aaron and Alvin Jones continue to embody excellence both on and off the field. Through their foundation, they’re helping local youth reach their full potential with programs in education, wellness, and community development. They’ve never forgotten where they come from – and they’re making sure no one gets left behind.
We also highlight JJ Childress, who’s bringing global tech opportunities to our doorstep through his work with Microsoft. JJ is passionate about retaining local talent and giving young professionals the tools they need to succeed, right here in El Paso.
From dairy farms to city halls, from stadiums to studios, the men in this issue reflect the soul of this city: hardworking, forward-thinking, and rooted in love for the borderland. Their stories are reminders that greatness comes in many forms – and often, it starts with simply showing up.
To the dads, mentors, visionaries, and hometown heroes, we see you. We thank you. This one’s for you.
Women’s Care. Better Together.
Caring for Women at Every Age and Stage
At every phase of her life, a woman needs specialized personal care. From wellness and preventative care to delivering your bundle of joy through menopause, we’re here with comprehensive women’s care, offering a full range of obstetrical and gynecologic services.
• Minimally invasive gynecological surgical options
• Advanced imaging and technology, including 3D mammography
• Private labor and delivery suites, plus dedicated OB navigators to assist mothers before, during,and after birth
• Board-certified, OB/GYN hospitalists on-site 24 hours a day, 365 days a year
Women’s Care is better together.
• Level IV Maternal Care - the highest staterecognized level of comprehensive maternal care for pregnant and postpartum patients with low-risk and high-risk conditions. (Memorial Campus)
• Level IV NICU - the highest state-recognized level of neonatal intensive care for premature and critically ill babies who need 24/7 monitoring and care. (Memorial Campus)
Contributors
Erin COULEHAN Senior Editor
Annabella MIRELES
Katherine KOCIAN
Al GARCIA
Alejandro ROMERO
Jordan LICON
Maggie BLOSSOME
Vic POULOS
BORDER BRUNCH BINGO A Delicious Adventure Across El Paso
Brunch lovers, it’s time to embrace the weekend with something truly special – Border Brunch Bingo! If you’re someone who’s always on the lookout for the best mimosa in town, or perhaps you’re a breakfast burrito enthusiast who’s eager to try something new, this interactive brunch experience will take you on an exciting culinary journey through El Paso’s vibrant brunch scene.
Picture yourself savoring mouthwatering dishes, discovering hidden gems, and filling out your bingo card along the way. It’s more than just brunch: it’s an adventure for your taste buds and a chance to explore the city like never before.
Grab your friends, get your appetite ready, and prepare to dive into the delicious, flavorful world of Border Brunch Bingo!
How to Play
Get Your Card: To kick off your adventure, you’ll need your bingo card. Simply take a photo of the physical bingo card in the print issue or screenshot the digital version available on our website or social media platforms. Your card is your guide to the most delectable brunch spots across El Paso. Once you have it, you’re ready to hit the town!
| By: ERIN COULEHAN |
Complete Challenges: The game is all about exploration and discovery. Each space on your bingo card represents a challenge that will bring you to a different brunch spot, dish, or activity. From digging into specific menu items like the perfect eggs Benedict or the most indulgent French toast, to finding quirky
brunch spots that serve up one-of-a-kind experiences, there’s no shortage of ways to complete the card. You might even be tasked with snapping a fun photo with friends, capturing the perfect shot of your food, or unearthing hidden brunch gems tucked away in the city. Whether you’re a local or visiting El Paso for the first time, this is your chance to explore the flavors of the city like never before.
Share Your Progress: Once you’ve ticked off a row or even completed your full card, it’s time to share the fruits of your labor! Post your completed bingo rows or your full card on Instagram or Facebook using the hashtag #BorderBrunchBingo. Tag us @TheCityElPaso to show off your accomplishments and for a chance to win exciting prizes! Don’t forget to share your best brunch moments—after all, food is always more fun when you share it with the world.
Tips for Maximum Fun
Plan Ahead: To ensure you’re hitting the best spots and completing your challenges in style, take a moment to plan ahead. Some challenges may require you to try specific dishes or head to certain locations at the right time. Check out the menus and hours of operation before you set out to avoid any brunch disappointments. Trust us, there’s nothing worse than missing out on the dish you’ve been dying to try because you didn’t plan accordingly.
Bring Friends: As every brunch aficionado knows, brunch is always better with friends. The more the merrier, right? Not only will you enjoy great conversation, but having a group also allows you to try more dishes, share bites, and have fun exploring all the different spots
on the bingo card. Plus, completing your bingo card is a lot more enjoyable when you’re doing it with a team of brunch lovers by your side.
Snap Photos: We all know that brunch isn’t just about the food—it’s about the memories you make along the way. From your first sip of a perfectly crafted mimosa to the first bite of a decadent pancake stack, take photos of your favorite moments to remember the experience. Share your snapshots on Instagram or Facebook with the hashtag #BorderBrunchBingo and tag @TheCityElPaso. Join the fun and let others see what you’ve been up to while filling out your bingo card. You never know, you might just discover a hidden gem or be inspired by someone else’s brunch adventure!
Pace Yourself: With so many mouthwatering options on the menu, it can be tempting to try and conquer the entire bingo card in one weekend. But trust us—there’s no rush! The beauty of Border Brunch Bingo is that you can take your time and savor every delicious bite. Spread out your brunch challenges over a few weekends or make it a series of fun outings throughout the month. After all, El Paso’s brunch scene is so diverse and delicious that you’ll want to savor each and every stop.
Engage with Us
This is where the real fun begins! We want to be a part of your Border Brunch Bingo journey. As you complete challenges and explore the city, be sure to tag us in your Instagram or Facebook posts @TheCityElPaso and use the hashtag #BorderBrunchBingo.
Your photos, stories, and reviews will inspire other brunch enthusiasts to join in on the fun. Plus, it’s a great way to connect with other participants and discover hidden brunch spots you might not have found on your own. You might even stumble upon a local treasure that becomes your new go-to brunch spot!
To keep the brunch spirit alive, we’ll be following along with everyone’s progress, sharing your best moments on our social channels, and highlighting the coolest discoveries from across El Paso. We can’t wait to see how you’re making the most of this exciting new brunch adventure.
What Are You Waiting For?
The Border Brunch Bingo challenge is waiting for you – and El Paso’s brunch scene is ready to impress. Whether you’re a seasoned brunch enthusiast or a newcomer to the world of weekend brunches, there’s no better time to jump in and start exploring. The flavors, the fun, and the memories are just a bingo card away.
Let the Border Brunch Bingo adventure begin!
May your taste buds be tantalized, your Instagram feed filled with mouthwatering shots, and your weekends filled with laughter, friends, and unbeatable brunches!
If you or a loved one are struggling with depression, anxiety, or attention issues, we’re here to help — all under one roof.
At TMS El Paso, our team provides full-spectrum psychiatric care with expertise and heart:
• Medication Management
• Counseling & Psychotherapy
• Psychological Testing
• Transcranial Magnetic Stimulation (TMS)
• Spravato Therapy (Esketamine for treatment-resistant depression)
We specialize in TMS, a non-invasive treatment proven to bring relief when medications haven’t worked — and we’re proud to offer it in three convenient El Paso locations.
A Seat at Chef Padilla’s Table
| By: ERIN COULEHAN photography by: KATHERINE KOCIAN |
Each month at 1700° Steakhouse, a quiet transformation unfolds that redefines what fine dining means in El Paso. At the helm is Executive Chef Andres Padilla, whose curated Chef’s Dinners are fast becoming one of the city’s most soughtafter culinary experiences.
Designed as a sensory journey, these multicourse meals showcase seasonal ingredients, bold regional inspiration, and a masterful hand in balancing flavors. Just as important, they tell a story about the land, the people, and the creative spirit that defines Padilla’s approach to food.
“We’re building more than just dishes,” Padilla says. “We’re building a connection between my team, our guests, and the community around us. That’s what makes this meaningful.”
That connection is rooted not only in Padilla’s passion but in an impressive culinary pedigree that spans some of the country’s most celebrated kitchens.
Before coming home to El Paso, Padilla served as culinary director for Frontera Restaurants, the renowned group founded by Chef Rick Bayless, opening the acclaimed El Presidente in Washington DC, and overseeing concepts in Philadelphia, New York City, DC, and south Florida. There, he led acclaimed Chicago spots such as Leña Brava, Cruz Blanca, and the Michelin-starred Topolobampo, where he held the title of chef de cuisine. Additionally, he served as Corporate Chef of Mexican Concepts for Starr Restaurants under the acclaimed restaurateur Stephen Starr. Chef Padilla’s resume also includes early stints under Chef Douglas Rodriguez at De la Costa and as sous chef at highend concepts Fiamma and Asia de Cuba in Scottsdale, Arizona.
His accolades are as layered as his dishes.
While at Topolobampo, Padilla earned and maintained a Michelin Star in 2011, received a nomination for Best Chef de Cuisine in 2013, and was honored with the Chicago Tribune Dining Award in 2015. In 2016, he received the Instituto del Progresso Latino Alta Cocina Award, and the following year,
Topolobampo was named James Beard Foundation Outstanding Restaurant.
Padilla’s educational foundation is just as strong: he holds a bachelor’s degree in Hotel, Restaurant, and Tourism Management from New Mexico State University and an associate’s degree in Culinary Arts from the Scottsdale Culinary Institute.
These experiences – and the discipline they instilled – are brought to life at 1700° through his Chef’s Dinners. Each menu is entirely unique, reflecting not only the freshest local produce but also Padilla’s personal reverence for food as both art and craft.
The May dinner began with vibrant welcome bites like croqueta de plátano macho and a playful lobster roll taco, paired with crisp Sauvignon Blanc from Paso Robles. From there, the evening unfolded into courses like aguachile negro campechano, a seafood medley in a spicy black broth, and scallops in mole amarillo, enhanced by the richness of Oaxacan yellow mole and seasonal vegetables sourced from Full Circle Farms.
“Every dish involves personal expression, technique, and execution,” Padilla explains. “Unlike something you buy off a shelf, this food is ephemeral. It happens in the moment, and it’s made for you.”
But creating that kind of culinary adventure comes with a challenge, especially in a city where some diners may not be used to highconcept or globally-inspired menus. For Padilla, the key is balance: offering flavors that surprise without overwhelming, and plating sophistication in a way that still feels warm and inviting.
“Fine dining can feel intimidating,” he acknowledges. “But it doesn’t have to be. Our job is to make guests feel comfortable,
respected, and excited to try something new.” That philosophy shows up in everything from how the servers describe dishes to how Padilla chooses ingredients with just enough familiarity to be inviting – like ripe plantain, chorizo oil, or creamy queso fresco – then layers in complexity with unexpected touches: lavender-thyme sorbet, black garlic demiglace, or pickled strawberries with bee pollen.
“I want guests to take a risk and try something they haven’t had before, but never feel like they’re being tested,” he says. “The dinner should feel like a conversation, not a lecture.”
Equally intentional are the wine pairings.
Selections from Napa, Paso Robles, and the San Luis Obispo Coast accompany each
course, deepening the experience. The team collaborates with expert sommeliers to highlight not only what’s in the glass, but how it elevates what’s on the plate.
At the heart of it all is Padilla’s unwavering commitment to mentorship and sustainability.
“Some of the folks I work with, this is the biggest professional experience they’ve had,” he says. “Bringing in what I’ve learned throughout my career – being able to share that with them – is one of the most fulfilling parts of my job.”
His team sources thoughtfully. Pecans come from local farms year-round. Produce from nearby growers like Full Circle in Las Cruces brings freshness and locality to the forefront of the plate. One idea Padilla is eager to bring to El Paso? A preservation project he once led in Chicago, where thousands of pounds of tomatillos and tomatoes were roasted and frozen at peak ripeness to use year-round.
“It’s a way to extend the life of the harvest,” he says, “but it also honors the ingredient at its best moment.”
Chef Padilla’s respect for food is grounded in emotion as much as technique. He lights up when talking about summer tomatoes or the first bite of a perfectly balanced dessert.
Take this May’s finale: a lemon cream panna cotta with honey gelee, lavender-thyme sorbet, pickled strawberries, bee pollen, and whipped crème fraîche – a delicate, dreamy end to a bold evening.
For Padilla, these dinners aren’t about status or spectacle.
They’re about impact.
“If someone leaves feeling like what they ate mattered – that someone put thought, love, and skill into it – then I’ve done my job.”
Meets
| By: VIC POULOS |
t’s summer and time to throw the hotdogs, hamburgers and chicken on the grill!
But what about your wine craving?
Just because you are having hot dogs, hamburgers and perhaps grilled barbecue chicken does not mean you have to put the wine down and grab a beer. Wine pairs well with all three. Do you often see the “Juarez Dog” street stand and can’t resist the urge? Take a Juarez Dog home and prepare to eat that wonderful hot dog with the right bottle of wine.
Do you like a plain hot dog with mustard and ketchup only? Bring out the E. Guigal Cotes
du Rhone to drink with it. A bold and peppery, yet not overpowering wine, the combination is fantastic.
Wine Grill I
Depending on the accoutrements, hot dogs pair well with light Barbera wines, Beaujolais, Gamay, Merlot and even a light Oregon Pinot Noir. If you like relish on your hot dog, then consider a Pinot Gris or Pinot Grigio to pair. If you can, pair your dog with a German Kabinett Riesling. I think you will find the pairing remarkable! Lastly,
if you are outside cooking and eating on a hot day, don’t forget the Rose wine, chilled nicely, as it helps open up the flavors of the hot dog and is a refreshing winner.
For the Chicago style hot dog with all the trimmings, including relish and pickles, I recommend a hearty Merlot or even a Zinfandel. But remember as well, that nothing is worse on a hot summer day than a hot, flabby red wine. Chill the wine to around 50 to 55 degrees to enjoy it with your grilling.
If you are flipping burgers as well, the toppings and side dishes make a difference.
Consider a properly chilled Beaujolais wine, especially if you enjoy your hamburger with ketchup. Even a nice Chianti pairs well, as does a Cotes du Rhone or light to medium Pinot Noir.
Adding cheese to the burger? This sometimes calls for a Merlot, Cabernet Sauvignon, or Pinot Noir to balance the flavors. If adding bacon, then a Rioja, with its smokey flavor from Spain is a nice pairing with a hamburger. Heavy
on the mustard, then actually consider a nice sparkling wine for a change.
No time to cook, so the drive thru Mac Donald’s Big Mac is being ordered?
Clearly pair that burger and sauce with a Beaujolais, Cabernet/Shiraz blend, or a nice Zinfandel.
Is grilled barbecue chicken being prepared for those who don’t like burgers or hot dogs? This summer favorite calls for a Chenin Blanc, Chardonnay or Riesling. Add a hot sauce to the chicken, then try a Shiraz, Syrah or Zinfandel. They all pair nicely! Again, the German Riesling is a never miss!
One must also consider summer side dishes when cooking on the grill.
After offering a wine that pairs with the hot dogs, chicken or hamburgers, if you are serving a potato salad (mustard based), then pair as you would your hot dog or hamburger or chicken.
Otherwise, with a mayonnaise potato salad, consider a German Reisling, Albarino, Pinot Gris for Alsace or an Italian Pinot Grigio or Arneis.
Keep in mind that sweeter wines pair better with spicy sides and work well to offset the heat. German Rieslings or a Gewurztraminer hit the spot on all of the above. If you are dedicated to only red wines, then look for less tannic varietals like red Zinfandel or Beaujolais.
Are salads being served? As a general rule, salad with vinaigrette dressing is notoriously difficult to pair with wine. Vinegar is essentially over ripened wine – so it is difficult to pair with a good wine. Substitute a lemon juice based dressing or even ranch dressing to pair with wine. A great pairing on salad and ranch dressing– try Sauvignon Blanc or Albarino.
Most importantly, don’t let the grilling mean “beer only.”
Experiment and enjoy the wide varieties that work well. Just keep the wines chilled and flowing! Summer is still a great time to enjoy your favorite wines and give yourself an excuse to try some of those wines you haven’t tried!
Salud
| By: ERIN COULEHAN |
AlltheWay Giving Back
A&A Where It
For twin brothers Aaron Jones and Alvin Jones Jr., giving back isn’t just a mission, it’s a way of life.
Raised by two U.S. Army sergeants, the brothers grew up with a strong sense of discipline, adaptability, and above all, service. While the nature of military life often meant moving from place to place, the Jones family remained grounded in their commitment to community. Whether they were stationed in the States or abroad, Aaron and Alvin were never far from opportunities to lend a helping hand. From serving Thanksgiving meals at soup kitchens to organizing school fundraisers, the Jones twins were taught from an early age that no act of kindness is too small.
Their early experiences volunteering alongside their parents laid the foundation for a lifelong ethos of service. That spirit culminated in the launch of the A&A All The Way Foundation in 2020, a nonprofit aimed at empowering and supporting children and families through charitable events, scholarships, and outreach.
Now with a national platform, Aaron and Alvin are continuing the same work they began as kids, just on a much larger scale. The foundation is more than a charitable endeavor; it’s a reflection of the values their parents instilled in them and a continuation of the legacy they’ve long embraced.
While their careers have taken them to different corners of the professional football world, their purpose remains united. Aaron, now a running back for the Minnesota Vikings and former Green Bay Packer, has not only dazzled on the field (with over 2,000 rushing yards and 36 touchdowns) but has also earned recognition for his work off the field, including a 2021 nomination for the Walter Payton NFL Man of the Year award. Alvin, who left his mark at UTEP as one of the school’s top defensive players, brought the same intensity and heart to the NFL and Canadian Football League.
For both brothers, success isn’t just about stats or accolades – it’s about using their journey to inspire, uplift, and give back, all the way.
Now, the Jonses are gearing up for a big month in El Paso.
The brothers are bringing a series of youth sports camps and a brand-new charity golf tournament to El Paso as part of their ongoing
commitment to give back to the community that raised them.
“This year we’re doing something new, a charity golf tournament,” said Alvin. “We’re not the best golfers, but we’re competitive. It’s all about having fun for a good cause.”
The golf tournament is just one of several events hosted by the A&A All the Way Foundation.
Also on the schedule are their annual football –this year partnering with Will Hernandez’s Mijo Things Foundation – and basketball camps, as well as a brand-new soccer camp, which Alvin joked he’ll be learning on the fly.
“We’re excited to try something different,” he said. “I don’t play soccer, but I’ll be out there with the kids learning right along with them.”
The foundation’s football camp in collaboration with Mijo Things kicks off with a special needs session in the morning, followed by camps for younger and older age groups throughout the day. Participants will receive instruction, meals, photo ops, and the chance to meet the Jones brothers in person.
In addition to teaching athletic fundamentals, the Jones brothers emphasize the lifelong benefits of playing sports – especially when introduced at a young age.
“It’s not just about becoming a professional athlete,” said Alvin. “Sports teach you how to work with a team, how to stay committed, and how to set and reach goals. Those are lessons that apply far beyond the field.”
Aaron added that these values are crucial for both boys and girls.
“Discipline, structure, self-confidence: those things start early. Sports help build that foundation,” he said. “Being active, especially today when a lot of kids are on screens, is so important for your health. It’s vital.”
Both brothers believe that giving kids a chance to try different sports – whether or not they see themselves as “athletes” – opens the door to growth, connection, and self-discovery.
“You never know what you’re capable of until you try,” said Alvin. “Sports create opportunities, and sometimes all a kid needs is one chance.”
Beyond sports, the Jones brothers say their goal is to teach kids life skills like discipline, teamwork, and perseverance.
“Not everyone’s going to go pro or even to college through sports,” Alvin said. “But the lessons you learn, – commitment, goal-setting, staying active – those stick with you for life.”
Aaron echoed the sentiment.
“It’s about doing the right things every day and building good habits,” he said. “Those things translate, whether you’re on the field or in the workplace. You’ve got to work with others, put aside differences, and commit to a common goal.”
In addition to the camps, the Joneses are planning to show their celebrity guests what makes El Paso special.
Stops in previous years have included local favorites like Cabo Joe’s, Hayashi Hibachi, Crave, and El Charlarton in Socorro. Guests also get to experience local landmarks like Scenic Drive, UTEP, and the iconic star on the mountain.
“A lot of people don’t realize how close we are to Mexico,” Aaron said. “When they get here, they’re like, ‘Wow.’ It’s a hidden gem. And when people visit, they fall in love with it.”
Giving back to El Paso is more than just an annual event for the Jones brothers; it’s personal.
“El Paso made me who I am,” Aaron said. “From middle school through college, this community supported me. I wouldn’t be where I am without it.”
The brothers also hope their involvement serves as a source of inspiration for the next generation of athletes.
Role models play a crucial role in shaping the identity, values, and aspirations of young men.
As kids and young adults are barraged with conflicting messages about success, strength, and masculinity, positive examples offer a grounded sense of direction. Role models – whether they are family members, coaches, community leaders, or public figures – demonstrate what it means to lead with integrity, work hard, and uplift others.
For young men, seeing someone who looks like them, shares their background, or has overcome similar challenges can be deeply empowering. These figures show that it’s possible to pursue excellence while staying true to one’s character and giving back.
They offer more than inspiration but also provide a blueprint for resilience, empathy, and purpose.
“Growing up, I wish we had something like this,” Aaron said. “But we had athletes we looked up to. We saw it could be done. Now we just want to be that belief system for someone else.”
From To Big Screen Credits
Bedroom Beats
It’s easy to take the power of sound for granted.
Whether it’s being able to hear your favorite character’s monologue on the last episode of your current watch or listening to your favorite artist sing a melancholic track on their latest album, sound immerses us into the music and film world that Gabriel Piña Jr. creates in.
Piña has credits including work done for production studios such as A24, Crunchyroll, Beto O’Rourke, and Cimafunk, in which he has served as the Audio Engineer and worked on ADR for film projects such as “Love Lies Bleeding” starring Kristen Stewart and “My Hero Academia: You’re Next”, a Japanese manga series that reached Netflix’s top 10 movie list.
Automated Dialogue Replacement (ADR) is a post-production process in which actors re-
record dialogue in cases of technical issues, poor audio quality, or script changes.
Piña had become interested in the music world and started making beats when he was 17 and was just trying to have fun with his friends. Little did he know this path would eventually lead him to work in the big leagues.
“I bought a really cheap microphone from Amazon and worked on a computer my sister bought me for my 17th birthday,” he said. “We would start recording around 8 p.m. and I would be done mixing it by 6 a.m. Bless my mom because she never got mad at me or anything. She knew what I was trying to do, so she was patient with me.”
Piña says that one shift at a grocery store changed his future for the better and helped him realize what he wanted to do.
“We’re trying to do something that’s bigger than ourselves. We’re trying to amplify what’s already here. If we can inspire people, why not do it?”
“I got in trouble for stacking avocados the wrong way,” Piña laughed. “My supervisor got so mad at me for it and she started gossiping about it with my coworkers. I just kept asking myself, ‘Why am I here?.’ I only had about $120 in my account at that point and I decided that after my shift, I was going to go down to Guitar Center and buy one of those mini pianos. I made a vow that I would do whatever it takes to follow my dream.”
Through trial and error, watching countless YouTube videos, and training his ear to catch every detail, Piña landed an internship with Beacon Hill Recording Studios, a multiGrammy nominated Diamond, Platinum and Gold RIAA awarded studio in El Paso.
“I did six months of cleaning and coffee/ food runs for clients and the engineers,” he said. “During the internship, we did get opportunities to learn, and I realized there were a lot of things I had to unlearn but also got to enhance the knowledge I already had.”
Piña credits his mentors, Head Recording and Mixing Engineer Orlando Gomez and Beacon Hill Founder Alfredo Gonzalez, who helped guide him and give him the confidence to work on bigger projects as well as his transition from music producing to ADR for film.
“Most people don’t know we do these kinds of projects,” he said. “It’s insane thinking about the value we’re creating by not only helping actors record their lines and have a smooth process, but also knowing these projects are coming out of El Paso. Netflix’s ‘My Hero Academia: You’re Next’ had huge premieres in California and Japan, and it’s cool to know that part of the work that went into those projects happened here in our tiny, little city.”
When getting into the film industry as an audio engineer, Piña realized the process was a little more intense than the music industry. From meeting strict deadlines, having documents ready for signing at the end of every session
and even zoom calls with the director and post coordinator, it was a new frontier he soon mastered.
Despite all this pressure, Piña still puts client experience first.
“I’m repping Beacon Hill’s name and El Paso,” he said. “So, if anybody has a bad experience, our name is also tagged with it. I’m always trying to do the best and create the ultimate experience for people that come in, whether that’s music or film, I want them to have a good time.”
In addition to putting El Paso on the map for the film and music industry, Piña and Beacon Hill have also helped locals in this space as well.
From working with El Pasoans like Abe Bueno Jallad from the series “The Chosen” on Amazon Prime and former United States Representative Beto O’Rourke’s audio book, their work together has shown the sense of empowerment members of the community have for each other.
“We’re trying to do something that’s bigger than ourselves,” he said. “We’re trying to amplify what’s already here. If we can inspire people, why not do it?”
Although his work in film has been increasing, Piña’s love for music hasn’t stopped. Just last year, he worked on the track “Dime” from the album “Pa Tu Cuerpa” by Cimafunk which was nominated for a Grammy.
“I had a little bit of a break between sessions when the owner called me asking if I had time to edit some vocals,” he said. “Luckily, I had about three hours open, so I worked on tuning harmonies, ad libs, layers, and sent over my mix. The song ended up coming out before his album and next thing I knew I saw the nomination. I felt like I had truly proven myself.”
From working with Cimafunk to actors for international projects, Piña says nothing beats going to the movies with his mom and seeing his name listed under the credits.
“It’s cool going back to the same theatre you went to as a kid to watch something you’ve worked on,” he said. “When ‘Love Lies Bleeding’ came out, I went with my mom to the earliest showing and watched it together. I was nervous at the end because sometimes when you work on a film, it’s not guaranteed that you’ll be in the credits. When the movie ended, we waited to see the second unit production credits and there it was. My name was listed as a recording engineer. I started bawling like you wouldn’t believe it. My mom and I were just hugging each other, and it was a really special moment for me to share with her. She saw me from the little kid working in my bedroom till the crack of dawn to a credited engineer for a big film.”
| By: ERIN COULEHAN
As the tech industry continues to reshape the global economy, cities like El Paso are finding new ways to harness local talent and innovation. JJ Childress leads Western U.S. philanthropies for Microsoft, with a special focus on leveraging talent and technology to drive economic opportunity in his hometown of El Paso. Through initiatives like TechSpark, the Bridge Accelerator, and the Microsoft El Paso Innovation Hub, he’s helping connect local businesses, schools, and communities with the tools they need to compete in a digital economy. In this conversation, Childress discusses how Microsoft is partnering with the region to retain talent, expand access to tech education, and position El Paso as a leader in innovation and cross-border collaboration.
The City Magazine
Tell us about your job.
JJ Childress
I lead Western U.S. philanthropies for Microsoft. My work in El Paso began through an initiative called TechSpark, which is a placebased program aimed at bringing the full strength of Microsoft – both technologically and philanthropically – to help create greater economic opportunity in the region. TechSpark was founded on the belief that talent is everywhere, but opportunity is not. Our goal is to partner deeply with communities like El Paso to help change that.
TCM
That’s so cool. Can you tell me about some of the projects you’re working on?
Childress
Over the years, our priorities have evolved, but they’ve always centered on a technologyenabled lens. One of our signature initiatives is The Bridge Accelerator. It supports small and medium-sized businesses in the region, helping them better connect with the large multinational industrial base we have here.
We take companies through an innovation bootcamp that focuses on refining their value proposition and equipping them with basic technology tools and knowledge to better meet local industry needs. We launched the program in 2019 and have had several in-person cohorts, working with over 100 companies. So far, it has generated more than $110 million in new purchase orders for participating businesses.
Following a major data center announcement last year, the Bridge Accelerator was expanded to serve all of Mexico showcasing the leadership from our region on both a national and international scale.
Another exciting project is the Microsoft El Paso Innovation Hub, created in partnership with the El Paso Community Foundation. It co-locates innovation-focused partners and provides AI training, skilling, and digital transformation services for individuals, small businesses, and nonprofits. That initiative was announced in October 2023 when Brad Smith visited El Paso, and it’s been developing in phases.
We also have partnerships with UTEP and El Paso Community College to grow programs in computer science, cybersecurity, and artificial intelligence not just at the college level, but from K–12 as well.
TCM
That’s fantastic and fun, too! What’s the best part of your job?
Childress
Honestly, it’s a dream job. I was born and raised in El Paso. Getting to use Microsoft’s resources to benefit my hometown – it’s the best job in the world.
TCM
Especially here in El Paso. Why is it so important to create opportunities and retain talent in the region?
Childress
El Paso produces world-class talent, but our biggest export has historically been that talent to places like Austin, Dallas, the Bay Area, and Seattle. We need to address the demand side of the equation. That means helping local businesses become more competitive and valuable, so they can offer good wages and retain local talent.
We’ve made some progress, especially in partnership with groups like the Technology Hub in Juárez. But if we only focus on skilling –and not on helping employers grow and thrive – we’ll keep exporting our talent elsewhere.
TCM
You mentioned programs in cybersecurity and AI at UTEP and EPCC. Can you tell us more?
Childress
We’re living through one of the most dynamic periods in history in terms of technological change. Each new technology brings both opportunity and disruption. Our region is ripe for both, so we’re focused on making sure these tools are actually being used by individuals, community groups, and the institutions that drive economic value.
UTEP is now an R1 research university. EPCC does an incredible job supporting technical talent. But we also have a strong manufacturing industry that’s vulnerable to disruption by automation and robotics. So as we move into a new trade climate, we need “smart borders” systems that allow our region to continue leveraging our geographic strength and trade relationships, while remaining safe, secure, and efficient.
One standout aspect of El Paso is that UTEP produces 80% of the educational talent in our region. That’s pretty rare. Usually, there’s a disconnect between K–12, twoyear colleges, and four-year universities. But in El Paso, our geographic isolation has actually worked in our favor. We’ve been able
to align and make real progress in building a strong tech talent pipeline.
A great example is our TEALS program, Technology Education and Learning Support in Schools. It brings in industry volunteers to team-teach computer science classes. When we launched in fall 2018, only four high schools had regular computer science programs. Today, there are more than 40 high schools and over 100 sections. At the same time, UTEP went from 400 computer science majors in 2018 to over 1,400 today. That kind of exponential growth shows what happens when education and industry come together around a shared strategy.
TCM
That’s amazing. What advice do you have for students or young professionals who want to get their foot in the door?
Childress
Whether you’re a student or a seasoned professional, learning to use AI as part of your everyday toolkit is essential. AI is already reshaping industries and job roles. It’s not that AI will take your job – it’s that someone who knows how to use AI might.
So you have to become a lifelong learner. Learn, unlearn, and relearn; that’s how you stay ahead of the curve. With the tools available now, launching a digital solution is easier than ever.
You can speak in your native language –English, Spanish, Japanese – and prompt tools to build solutions for you.
So always be building. Create a podcast, a
newsletter, a tech startup – anything. If you want to work at a place like Microsoft, or in the tech world more broadly, the best way to prove yourself is by showing what you’ve already built. Whether or not you become an entrepreneur, cultivating that mindset will make you invaluable in the workforce of the future.
TCM
Great point. What do people get wrong about AI most often?
Childress
One big misconception is that AI will do everything for you automatically. It’s powerful, yes – but to truly benefit, you have to think like a data engineer. You need to ask the right questions and provide the right inputs. It takes more work up front, but once you’ve set it up properly, it can unlock huge potential.
The other misconception is that AI will take your job. Like I said before, it’s not AI itself—it’s people with AI skills who will be in the highest demand. The best thing you can do is learn how to use these tools well.
TCM
This was incredible, thank you so much. Is there anything else you’d like to add?
Childress
Just that our region – our talent, our location, our community – has so much to offer. Even with uncertainties around border policy, we’re in a unique position to lead globally. I’m incredibly excited and optimistic about El Paso’s future because of the amazing people and organizations here doing transformative work.
One big misconception is that AI will do everything for you automatically. It’s powerful, yes – but to truly benefit, you have to think like a data engineer. You need to ask the right questions and provide the right inputs. It takes more work up front, but once you’ve set it up properly, it can unlock
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MAYOr Renard Johnson Family First, City Always
W| Creative Director: SHELLEY MOZELLE By: ERIN COULEHAN photography by: ANNABELLA MIRELES |
hen Renard Johnson stepped into the role of Mayor of El Paso, he brought with him more than a track record of success in business and philanthropy: he brought a quiet confidence rooted in humility, service, and vision. Known for his calm demeanor and deep ties to the community, Johnson is infusing new energy into the city he’s always called home.
“I want to make sure that I can always remain calm for the city,” Johnson says. “You’ve got to have that calm voice when chaos is breaking out.”
Born in Chicago but raised in Northeast El Paso, Johnson is a proud graduate of Andress High School and the University of Texas at El Paso.
“This city shaped me,” he says. “It gave me every opportunity, and now I want to make sure I do everything I can to give back.”
Before politics, Johnson made his mark in business.
He founded METI Inc., a systems engineering and IT firm, and later launched a tequila brand, El Perro Grande. His business success, combined with his philanthropic efforts –including his family led scholarships at UTEP, El Paso Community College, and the University of New Mexico – made him a respected figure long before voters knew his name.
“We never did it for attention,” he says of his family’s giving. “We did it because that’s how we were raised. You take care of your
community, you give what you can, and you stay humble.”
Johnson served on several local boards, including the Dallas Federal Reserve Bank Board, bringing high-level financial insight to his new role. But he still sees himself first and foremost as a father and son.
“When I go to my parents’ house, I’m not the mayor,” he says proudly. “I’m just their son. And when I’m with my girls, I’m just dad.”
His daughters, Nevaeh and Aviva, were a key part of his decision to run.
“I asked them first. My oldest was on board right away. My youngest said, ‘Let me think about it.’ Two weeks later, she gave me her blessing.”
Family, faith, and service remain at the center of Johnson’s world: quiet morning reflection, reading time in the evening, and visits to his childhood home. Though he commands a packed schedule, he has developed rituals to stay grounded: quiet morning reflection, evening baths, and visits to his childhood home.
“This job can be overwhelming, but you have to take care of yourself to take care of others,” he says.
That grounding in family, paired with a commitment to humility and balance, has shaped Johnson’s leadership. He still spends time unwinding at his parents’ home, where he can “just be their son.”
He decompresses. He prays. He listens.
“I’ll tell you this: If the history books ever say I failed as a mayor, I can live with that. But if they say I failed as a father…that I couldn’t live with.”
While Johnson may be humble, his plans for El Paso are anything but small. He sees the city – and the region including Juárez and Las Cruces – as poised for transformation.
“We are at a pivotal moment where our stars are aligning,” he says. “The future is bright.”
If you’re from El Paso, you already know this place is different in the best possible way.
We’re a city shaped by the border, by resilience, and by pride in where we come from. We speak Spanglish, we know what real enchiladas taste like, and we show up for each other, whether it’s a Friday night football game or a citywide food drive.
About 82 percent of El Pasoans identify as Latino or Hispanic, and our heritage isn’t just visible: it’s alive in our music, our street art, our family gatherings, and even the way we greet each other. Most of us are bilingual or at least understand the rhythm of life that comes from straddling two countries.
With a median age in the early 30s, we’re a young, hardworking city with big dreams and deep roots.
But for all the things we love about El Paso – our sunsets, our safety, our slower pace –many of us have also felt what it’s like to be overlooked.
We’ve seen talent leave for bigger cities, and we’ve watched national conversations pass us by.
Johnson sees that too, and believes it’s time for El Paso to stop being everyone’s bestkept secret.
“We’re not trying to be someone else,” he says. “We’re trying to be the best version of us. We already have the culture, the location, the people. We just need to lean in.”
Johnson envisions an El Paso that doesn’t just hold onto its identity, but also uses it as the engine for growth: a destination for businesses, a launching pad for young professionals, and a city that finally gets the recognition it deserves – not only from outsiders, but also from within.
He talks about El Paso as a place where young people can build careers, where families want to settle, and where tourists can experience something uniquely Southwestern.
“I see bridesmaids’ parties coming here. I see people coming to hike, to bike, to eat. I see people exploring Juárez, Carlsbad Caverns, White Sands, using El Paso as their anchor,” he says.
That kind of regional thinking is central to Johnson’s leadership.
He’s not just looking inward; he’s also thinking across borders, industries, and generations.
Since taking office, Johnson has wasted no time getting to work.
His first six months have been marked by a hands-on, quietly confident approach by emphasizing collaboration, economic development, and a renewed focus on the everyday needs of El Pasoans.
From day one, Johnson has prioritized listening.
He’s met with small business owners, educators, students, and city employees, not for the photo ops but rather to understand what’s working and what’s not.
His calm, deliberate leadership style has helped bring a steadying energy to City Hall during a time of change.
One of his early wins? Helping secure new investment commitments from national logistics and technology firms, while also supporting programs that uplift local entrepreneurs. Johnson has pushed to modernize city operations and streamline permits and services that impact the people and businesses who call El Paso home.
He’s also leaned into regional cooperation, fostering stronger ties with leadership in Las Cruces and Ciudad Juárez. His vision of a connected Borderplex isn’t just talk: it’s shaping up through infrastructure and workforce conversations that span state lines and international boundaries. But perhaps most noticeable to locals is Johnson’s accessibility.
He’s often seen attending community events not as a politician, but as a neighbor. Whether it’s supporting local high school games,
checking in on neighborhood revitalization projects, or quietly contributing to civic causes, his presence is making an impression.
Still, he remains clear-eyed: “This is just the beginning,” says. “There’s so much more work to do, and we’re going to do it together.”
From enhancing workforce development to welcoming new industries, Johnson is focused on building infrastructure, supporting education, and creating a climate that encourages both investment and inclusion.
“We’ve got something special here. We’re already a good city, but we’re on a path to greatness.”
He’s taking care of others in big ways.
Johnson has pledged to donate his entire $95,000 mayoral salary to local charities, like the El Paso Community Foundation’s Borderland Rescue Fund. “I’m not in this for money. I’m here to help the city I love.”
He also brings a bold, optimistic vision for El Paso’s future.
He sees the city becoming a tourism hub for the Southwest, connecting visitors to White Sands, Carlsbad Caverns, Las Cruces, Juárez, and El Paso’s own natural and cultural treasures. He wants to attract industries like tech, aerospace, and medical sectors to boost local wages and retain talent.
“El Paso is already a good city,” he says. “But we’re on a path to greatness. The stars are aligning.”
What sets Johnson apart in today’s political climate is what he doesn’t bring to the table: no ego, no performative politics, and no personal agenda. He dresses in jeans and t-shirts when he’s at home. He sings in the shower. He jokes that he only dances “in his mind.”
“I’m going to get out of this experience what I want to get out of it,” he says. “I’m going to have fun. I’m not going to let anyone else define what this is for me.”
It’s an attitude that feels refreshingly grounded, and deeply El Pasoan.
When asked how he’d like to be remembered as a mayor, Johnson doesn’t hesitate: “If people say I was honest, trustworthy, and hardworking…that would mean everything.”
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Profiles
Across industries and generations, men in our community are building legacies through innovation, leadership, and hard work. This series highlights dynamic men in business – from real estate and healthcare to law, food, and more – who are shaping the future with purpose and impact. Their journeys reflect ambition, grit, and a deep commitment to growth.
What do you consider to be the most special qualities or aspects of your business?
We are a comprehensive mental health clinic that can meet the needs of any individual with substance use and mental health conditions. By comprehensive, I mean we do evaluations, medication management, psychological testing, cognitive or neuropsychological testing, counseling and we specialize in Transcranial Magnetic Stimulation and Spravato/Esketamine treatment all under one roof. No one else in this region offers all of these services under one roof.
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
My wife was the driving force for me to go into private practice. She encouraged me to take the risk and set up our business. We sat down with our daughter and a friend and developed our vision, mission and slogan of “Healing Minds and Helping Hearts” over some wine. In May 2019, we opened our practice on the second floor of another building with only a reception area and my office. We had to find our current location within three months as we quickly outgrew our two-room office. Today, we are blessed to operate three outpatient clinics throughout El Paso. Focus, commitment to excellence, high quality care, great staff and never-ending desire to bring the most up to date care to this region are all qualities that made this possible. Alfredo H. Arellano PMHCNS-BC, PA TMS El Paso 1122 Montana Ave. (915) 307-5796 aapsychiatry.com
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
In the Spring of 2024, Change Healthcare from United Healthcare, where providers submit claims, was cyberattacked nationwide so we could not bill and did not receive payments for over three months. This year, a major insurance company changed contractors and subsequently no claims were paid to providers from January 1 thru middle of March 2025. Both of these incidents were stressful, as we have staff and overhead to pay, but we remained strong in our faith that God was with us, focused on our qualities that have made us succeed and in both instances were able to weather the storms.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Learn the business inside and out that you’re going to start. Don’t start a medical practice if you have no knowledge of how an office operates, the revenue cycle (billing, collecting, etc), hiring, training and marketing. There are no shortcuts and be prepared to work harder than ever. Just because you have a talent does not make you a successful entrepreneur. I tell everyone that asks me for advice to focus on: Exceeding the Customers Satisfaction; Provide Excellence in Quality Care, Hire and Train the Best People, Market your brand every way you can and then the Financial rewards will follow.
Jose
Luis Salas, RN, BSN, BS, CIC Infection Prevention and Control, Sepsis and OCC Health Director
El
Paso Children’s Hospital
What inspired you to become an entrepreneur, and how did you start your first venture?
My father has always been my compass and entrepreneurial inspiration. While I’ve always had a creative eye for design, my passion lies in healthcare. I began my journey 22 years ago as an LVN through one of El Paso’s first high school nursing programs. That early experience sparked a lifelong commitment to care, safety, and community service. Over time, I saw the impact that education, data, and prevention could have – especially during the pandemic. This led to the development of Infection Prevention, Occupational Health, and Community Safety programs at El Paso Children’s Hospital.
What makes your business unique?
I’m driven by a commitment to excellence, whether in healthcare or community initiatives. I lead with innovation, evidence-based practices, and collaboration. My programs prioritize proactive safety and wellness, especially in today’s evolving public health landscape. I live by the belief that “Prevention is KEY” and strive to make infection prevention a shared responsibility.
What’s a significant challenge you’ve faced, and how did you overcome it?
COVID-19 was the greatest challenge of my career. The uncertainty, shifting guidelines, and limited data required quick, transparent leadership. I worked daily to protect patients, staff, and families. A colleague once told me, “You have no idea how many lives you saved,” which confirmed the value of our efforts. I now mentor the next generation of infection preventionists in Texas—paying forward the guidance I received 12 years ago.
How do you approach risk-taking?
I manage risk through prevention, preparation, and lifelong learning. In healthcare, I rely on data, training, and cross-agency collaboration. Our 2019 measles response shaped our COVID-19 protocols and continues to guide current public health efforts. These systems also inform my decisions in other ventures. My father taught me that the biggest risk is not learning: knowledge is the one thing no one can take from you.
What advice would you give to new entrepreneurs?
Find your niche, lead with integrity, and stay curious. As my mother says, “Para todo hay una solución, ”There’s a solution for everything. That mindset has guided me through leadership, real estate, and public service. Stay open, stay humble, and always listen – your next opportunity may be closer than you think.
Steve Anderson Board President
El Paso Children’s Hospital
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
My father inspired my entrepreneurial focus. My father told a story of how he began to work at a very young age in his parents’ small grocery store. He was motivated mightily when he felt he was serving others. He indicated that he realized his entrepreneurialism was defined in service. He then started college and realized he was called to service as a professional. He became an attorney. My family has followed his lead as my brother, sister, daughter, and nephew are all attorneys. My son is a real estate professional, and my daughter is a medical professional.
What do you consider to be the most special qualities or aspects of your business?
As a business attorney, I consider the most special qualities or aspects of my business to be the accomplishments of meeting my clients’ needs and helping them to start and grow their entrepreneurial dream. Small businesses are a dynamic and essential backbone of any community. My professional practice has also allowed me to serve in the non-profit arena - now at El Paso Children’s Hospital for example.
ANNABELLA MIRELES
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
The most significant challenge or setback I faced is when I began my law firm’s practice. There are different aspects of managing the business side of a law practice, while serving clients. I asked questions of fellow professionals and put many of their suggestions into practice even though at times it felt uncomfortable.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
Risk taking is absolutely necessary in order to become successful in a small business context. Fear and anxiety can be great motivation if channeled correctly. In the beginning of one’s business, a person may choose to be overly conservative which can stifle growth and direction.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
The best advice I have ever received is to remember “Mercy triumphs over judgement.” We must be merciful people and we must be prepared to aspire to be honest. We don’t always hit the bullseye and we must realize that if we are merciful and honest to others, most people will treat us the same way.
Eagle Construction
1458 Lomaland Dr. (915) 633-8400
eagle.construction
eagleconstruction_ep
Photographed by: ANNABELLA MIRELE
Joshua Fematt, Vice President
What inspired your entrepreneurial journey and how did the company venture begin?
Inspiration is rooted in purpose, which is the driving force behind success. Too often, people focus on what they do, rather than why they do it. For us, purpose defines our “why.” Our company president, Alfredo Corral, recognized the infrastructure needs in our city and saw an opportunity to help meet them through road construction. Today, we have the privilege of making a lasting and meaningful impact in our community by improving roads, strengthening infrastructure, and fostering leadership development.
What do you consider to be the most special qualities or aspects of your business?
Eagle Construction is a faith-based company committed to giving back and creating opportunities for people to thrive. We focus on developing leaders and equipping our team members to reach their full potential. Strengthening our city through impactful development and watching our work come to life is very special and deeply rewarding.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
Many people overlook or shy away from the construction profession, and as a result, we’ve seen a shortage of skilled
Photographed by: ANNABELLA MIRELE
workers. The truth is, construction is an exciting and rewarding field full of innovative technology. While it can be demanding, it offers competitive wages and ample growth opportunities. We’ve addressed these challenges by equipping our team with the right tools, investing in professional development, and educating the younger generation on the value and importance of our trade.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
Being an entrepreneur means taking risks and learning from failures. Before making major decisions, our leadership team brainstorms, gathers information, and analyzes scenarios. We ask ourselves, “How can we improve this or make it better?” From there, we develop strategies grounded in history, knowledge, and experience to act confidently and effectively.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Be passionate about what you do and who you aspire to become. Invest in yourself by gaining knowledge and building strong habits that foster leadership. Doing the job is easy, but leading a team and working with diverse personalities and perspectives takes patience, skill, and continuous growth.
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
After getting out of the U.S. Marine Corps, everyone told me to get a job with a good company, work hard, and save for retirement. But that didn’t feel like my style. So I bought a truck and started a distribution company. I began building milk routes and buying more trucks, which eventually led me to El Paso—mainly because the price of milk was so high here.
What do you consider to be the most special qualities or aspects of your business?
Because we’re family-owned, we control quality at every step of the process—from growing feed and raising our own cows to processing the milk and delivering the finished product on our own trucks. That keeps us closely connected to every part of the industry. We truly care about our customers and our employees. Our strategy is simple: produce a higher-quality product for less money.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how you overcame it?
A lot of my friends in El Paso told me they like milk but can’t digest it. That feedback started us on a journey to produce milk with only A2/A2 protein, which is easier to digest. We’ve gone back to basics—producing milk the way it was meant to be, like it was 2,000
years ago. Starting in July, we’ll be launching Sarah Fresh A2/A2, offering milk that comes only from cows producing the A2/A2 protein casein. This will be huge for our region and could help many people who struggle to digest milk enjoy it again.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
Providing the borderland with the best tasting highest quality milk is our passion and are always looking for ways to improve. This all starts with the cows, they are part of the family and get the best care and diet. We strive to improve every step of the process. We work hard to take the milk from cow to customer in 24 hours. We breed they best cows and quality is in our DNA. Simply put we do dairy right!
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
It’s going to be hard. Entrepreneurship is something you live every second of your life—but it’s worth it. If it were easy, everyone would do it. Growth doesn’t highlight your wins; it exposes your weaknesses. Pivot fast, and share your vision with the people who work with you. Helping others along the way will be the most rewarding thing you do. Get your priorities straight. For me, it’s God, Family, Milk—in that order.
What inspired you to become an entrepreneur and can you share the story of how you started your first
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What do you consider to be the most special qualities or aspects of your business?
What sets us apart is our all-in-one approach. We don’t just offer services—we offer peace of mind. Homeowners can trust one company to bring their ideas to life, knowing they’re working with a team that values transparency, quality, and consistency.
Enrique Torres
Luis Carlos Acevedo
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
Starting out, one major challenge was building trust in a market crowded with unreliable contractors. We overcame that by staying consistent, showing up for clients, and delivering top-tier results— word-of-mouth and referrals followed. Our reputation is now our strongest asset.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
We approach risk with preparation and purpose. Before launching any new service or project, we study the market, forecast costs, and create backup plans. Having strong vendor relationships and a reliable in-house team helps us navigate challenges confidently.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Be patient, be consistent, and always remember your purpose. Challenges will come, but if you stay focused on solving real problems and genuinely care about your work, success will follow. Passion and persistence are your greatest tools.
Equally important, surround yourself with people who share your vision and values—this alignment multiplies your chances of success. A strong, united team can create extraordinary results, and when everyone is working toward the same goal with integrity and drive, there’s no limit to what you can build together. Stay consistent, stay humble, and never lose sight of your “why.” Entrepreneurship isn’t easy—but if you’re passionate and committed to solving real problems, success becomes a matter of time and perseverance.
Big Boy Ice Cream
Daniel Morales is the President of Big Boy Concessions, a beloved El Paso-based business that celebrates 70 years of continuous operation in 2025. Founded by his father, Cristino Morales, in 1955, the company has grown from humble beginnings to become a cornerstone in the concessions and ice cream distribution industry throughout Texas, New Mexico, Arizona, and Oklahoma.
Daniel’s journey with Big Boy began at just eight years old, selling ice cream in El Paso from vending carts, early-model trucks, starting on a Cushman Scooter—many of which Cristino built himself using a 1955 Chevy panel. Alongside this early introduction to business, Daniel delivered newspapers for the El Paso Times and Herald Post, while also learning the mechanical side of the business by helping his father maintain and repair their fleet.
A graduate of Austin High School, Daniel expanded the family business into Las Cruces, New Mexico, with his wife shortly after graduation. He successfully established a new division of Big Boy Concessions there with his father’s support. However, when Cristino’s health began to decline, Daniel returned to El Paso to continue the business and took over full operations of the company in 1986, officially becoming President. Under Daniel’s leadership, the company has continued to grow—always with the values of integrity and hard work his father instilled in him.
Big Boy Concessions today is a multifaceted operation heaquartered on Bassett Avenue, where Cristino first purchased a warehouse in 1979. They are well-known for distributing major ice cream brands like Blue Bunny (for which they became master distributor in 2008) and Fruitiki, a Hispanic fruit bar company that Daniel later acquired. Their popular items like Mangoňadas and Fruitiki’s new premium line, are now proudly sold across the Southwest.
In addition to ice cream, Big Boy manufactures a wide range of concession goods in El Paso—including cotton candy, popcorn, candy apples, chips, and more—and still sells from traditional vending carts.
Daniel and his four grown children continue to run the business together, keeping the family legacy alive. Big Boy Concessions is a proud partner in the community of El Paso. The company is a familiar presence at community events, remaining deeply rooted in El Paso’s cultural and entrepreneurial fabric. Big Boy Concessions would like to thank it’s family, staff, loyal customers, and the entire community, for being the root of their success as they celebrate their 70th anniversary this year!
Dion J. Castro
The Castro Organization of McDonald’s Restaurants
3332 Wedgewood Dr. Office: (915) 599-2982 Ext: 116
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
Watching my father build Castro Enterprises sparked my entrepreneurial drive. His resilience and GANAS taught me the power of hard work and vision. I pursued my own ventures, determined to earn my place through experience–not entitlement. I joined the family business 4 years ago and am now a proud McDonald’s Owner Operator and newly appointed Vice President, proud to carry forward a legacy while building mine.
What do you consider to be the most special qualities or aspects of your Business?
Our people are the heart of our success–from crew to leadership, every role matters. We’re not just serving meals; we’re building careers and delivering hospitality with purpose. What makes it even more special? I get to learn daily from my father, Dr. Richard A. Castro, a 34 McDonald’s restaurant owner and business legend, and my older brother Vincent Castro, a 5 store Owner Operator, V.P. of Zone 2 in the company and President of our Business Unit.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
After failed ventures and a negative bank balance, I took a traveling sales job with no experience–soon becoming a top performer, then a director, and co-founding a company that was later acquired. In 2021, I started at McDonald’s as a crew person and rose through every level to now be an Owner/Operator of my first restaurant and V.P. of our 34 restaurant organization. Even on the hardest days–when quitting felt easier–I stayed true to my vision through disciplined, relentless focus. I pushed through setbacks with one goal in mind: to prove I could build success and earn my place in the family business.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
My approach to risk-taking is calculated and purpose driven. Risks are not taken for the thrill–I take them when there’s a clear opportunity to grow, uplift others or build something meaningful.
I rely on preparation, experience and faith, knowing that with hard work and the right team, bold moves can lead to big rewards. It is also vital to stay financially disciplined and build trusted teams. The right pieces in place can help navigate any challenge.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Believe in your vision, stay disciplined, and lead with GANAS. Start small if you have to, but be consistent. Consistency and discipline will keep you pushing forward when motivation is not present. Don’t be afraid to promote yourself, be aggressive in your pursuit of your goals and never lose the fire that fuels your journey. Lastly, develop the ability to adapt. Sometimes life will force us to pivot. Mental preparation for these instances will allow you to better navigate the choppy waters of business. Go conquer your dreams!
The McDonald’s off of Hawkins Blvd. The very first restaurant of Castro Enterprises
Firefox Homes
1920 N. Zaragoza, Ste. 105 (915) 261-2472
Antonio Navarro Architect
Manuel Rojo Owner
Jorge Gutierrez Owner
Antonio Navarro Architect
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
What inspired me to become an entrepreneur was graduating with the Class of 2014 from Texas Tech as an architect. I realized that architecture is more than just design—it’s also about the beauty of bringing ideas to life, step by step. I was fortunate that Manuel Rojo, owner of Firefox Homes, gave me the opportunity to apply my career and experience to be a part of his business. That is how my entrepreneurial journey began.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
Starting is the hardest part! You’ll encounter both supporters and doubters—but with the right team, anything is possible. Thanks to our preferred lender, Rocky Mountain Mortgage, my business El Paso Master Doors and Windows, and the incredible support from our vendors, we’ve been able to overcome obstacles and move forward.
What do you consider to be the most special qualities or aspects of your business?
The dedication and quality in every one of our builds.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
At Firefox Homes, our motto is: “Make it happen.” That mindset drives us to take smart, calculated risks—and to always follow through with action and commitment.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Chase your dreams. There will be ups and downs, but with hard work and dedication, anything is possible. Always remember: Make it happen.
Steve Raney
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
Before I started my own company, I was a college student for 9 years and an employee for 15 years. I graduated from Littlefield High School in 1983 and South Plains College in 1985 as the Outstanding Student in Business Administration. I graduated from the University of Texas at Austin in 1987 (Bachelors Degree in Business) and 1990 (Law Degree) and 1992 (Masters of Business Administration). I moved to El Paso in 1992 and spent my first 15 years working for 2 title companies as a title examiner/title plant manager and a law firm as an associate attorney. I had spent my first 15 years in or around the title insurance business and had the experience needed to start my own title company. I opened Texas Title Company in December of 2008 with one office and a handful of talented and experienced employees. Texas Title Company closes commercial and residential real estate transactions in El Paso County, Texas.
What do you consider to be the most special qualities or aspects of your business?
Texas Title Company is a lifestyle/family oriented company. We believe in working hard and playing hard. We hire employees with great attitudes and a desire to learn and grow in the title business.
I encourage our employees to spend time with their families. I have a wonderful wife (Nazhira) and two amazing children (Steven and Stephanie). Stephanie is a junior at TCU and Steven is a junior at the University of Texas at Austin.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
When we started Texas Title Company in 2008 El Paso was in a real estate recession and it was not a good time to start a title company. Fortunately, through the support of our realtor and lender friends Texas Title Company made it through the real estate recession and prospered. In the last 17 years, we have grown from a handful of employees to 45 employees and 4 branches. We have 16 escrow officers and we are the largest residential resale title company in El Paso County.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Persistence and determination are most important. Join organizations to build a network, develop relationships and to give back to the community.
Johnny and Jason Hinojos Advanced Auto Collision 7676 Alameda Ave. (915) 772-2690
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
I was inspired by my father, who founded Advanced Auto Collision in 1979. That experience gave me a deep appreciation for craftsmanship, integrity, and customer service. When the time came, I knew I wanted to carry on the legacy, and I am honored that my son, Jason, also has the same goal in carrying out my father’s legacy and bringing it to new heights.
What do you consider to be the most special qualities or aspects of your business?
What truly sets Advanced Auto Collision apart is our family-oriented approach. We’re a local business that genuinely cares. We are continuing the legacy into the third generation. We invest in stateof-the-art equipment and training to ensure we deliver the highestquality repairs while maintaining a personal connection with our customers. Trust is everything in our industry; we’ve earned that by consistently being honest, transparent, and meticulous.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Be ready to work harder than you ever have, and understand that success takes time - often years. Build trust through integrity. Surround yourself with mentors and people who challenge you to grow. And finally, treat your team and customers like familybecause that’s what sustains a business in the long run.
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
I started my first venture at 16, working as a busboy. Over the years, I became a server and learned every aspect of the back of house— prepping, frying, and cooking on the line. After exploring a career in the electrical trade, I was called back to the restaurant to learn the business side.
My inspiration came from my parents, Ken and Lolly McDermott, whose success and dedication built Track One into something special. When they considered stepping away, I knew I wanted to carry on what they started.
What do you consider to be the most special qualities or aspects of your business?
Our team is dedicated to delivering the same quality and tradition our guests have enjoyed for years. No role is undervalued, and everyone contributes to the experience. Alongside our Track One family, the customers who walk through our doors help create lifelong memories. We’ve hosted first dates, reunions, and everyday get-togethers. That human connection makes it all special.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Invest and believe in yourself. Failure is part of the journey—don’t let it break you. Take a day to feel it, then get back to work. And don’t be afraid to teach others along the way.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
Every day brings a challenge. Each customer and team member deserves 100% effort. Being pulled in multiple directions can be overwhelming, but the reward outweighs the stress when you stay focused on your purpose. Showing up consistently and leading with intention makes the difference.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
With confidence. Risk is unavoidable, but smart planning helps minimize it. Hope for the best, but prepare for the worst. One of my best decisions has been investing in the right people—not just financially, but with energy and time.
A Tribute to Ken McDermott
Ken McDermott was a true patriot who loved his country, proudly serving 20 years in the Army before starting a second chapter in the bar and restaurant business. Track One was his first and only restaurant without an outside partner; a venture he built from the ground up with grit, heart, and relentless dedication. Ken’s work ethic was the stuff of legend. He was there every morning, seven days a week through rain, snow, or sickness. Nothing kept him from showing up and doing the work. His office may have looked like chaos to others, but it made sense to him. Piles of paperwork, notes, and receipts reflected the demands of running a business he cared about deeply.
There were moments when he wasn’t sure if Track One would make it. But he never gave up. He pushed through the hard times with quiet determination, and eventually, his perseverance paid off. Ken often said, “You’re only as good as the people you have working for you,” and he treated his team with a balance of humor and seriousness. He could joke around and be approachable, but when it came to business, he didn’t play -- and that earned him lasting respect.
Despite his success, Ken was humble. He rarely boasted about what he had accomplished. Every now and then, he’d say privately, “It’s good to be King,” but he always expressed genuine gratitude and appreciation to his customers when they shared how much they loved Track One. It truly meant the world to him. Hearing those compliments made him proud - not just of what he built, but of how it made others feel. Ken McDermott built more than a business; he built a community. And he did it with integrity, grit, and a quiet kind of greatness that won’t be forgotten.
Ernie's Cafe Bar & Grill 1506 N. Zaragoza (915) 856-9272
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
My parents Ernesto, Mariana Soto inspired me and taught me how to run a business by sharing their experience, guiding me through challenges, and instilling in me the values of hard work, perseverance and smart decision making.
What do you consider to be the most special qualities or aspects of your business?
One of the most special qualities of my business is our commitment to purchasing only high-quality products, ensuring our customers receive the best value. Additionally, my team excels at handling high volume efficiently while providing exceptional customer service, which helps us build a strong, lasting relationship with our clients.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
COVID-19 was a big challenge for our business. It made it hard to get products on time and affected how we work with the customers. We have to follow new safety rules, adjust how we operate and find new ways to keep the business running. Even though it was through time we stayed focused on quality and good service.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
I approach risk in my business with confidence and careful planning. I believe that taking risk is part of growing, but I always make sure I am preparing. I take time to understand the situation, trust my experience, and stay focused on my goals. For me, risk is not something to fear, it’s a chance to grow and move forward. With the right mindset and preparation, I turn challenges into opportunities.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
For new restaurant owners my advice is to stay focused, be patient and keep learning. Focus on perfecting your menu and service before expanding. Learn from mistakes, every challenge is a chance to improve. Keep your goals in mind but be flexible when needed. Build a strong team, and stay consistent.
Since 1985, Team Juan Uribe has been a cornerstone of the El Paso commercial real estate market. With over four decades of experience, the team has consistently earned the top position in the region, setting the standard for professionalism, trust, and results. For more than fifteen consecutive years, Team Juan Uribe has led the industry in commercial land and property sales, helping to shape the economic landscape of El Paso.
But their impact reaches far beyond real estate.
Juan Uribe and his team actively contribute to the City of El Paso’s growth and planning. They proudly serve on the Planning and Zoning Commission and the Capital Improvements Advisory Committee, playing a vital role in guiding the city’s development and infrastructure decisions. Their insight and experience ensure that growth in El Paso is smart, sustainable, and beneficial to all residents.
AL GARCIA
Team Juan Uribe 6350 Escondido Dr. Suite A13 (915) 585-0007 teamjuanuribe.com
In addition to their real estate expertise, Team Juan Uribe also operates a property tax consulting business, advocating for property owners by challenging unfair valuations and lowering tax burdens. Their real estate knowledge gives them a unique advantage when negotiating with appraisal districts and defending property rights.
Juan Uribe’s commitment to community also extends into historical preservation. As a proud member of the Texas Historical Foundation and the Museum of History, he is dedicated to protecting and celebrating the rich cultural heritage of the borderland region. Whether preserving the past or building the future, his work ensures that El Paso’s unique story continues to be told.
Through real estate leadership, civic engagement, and historic advocacy, Team Juan Uribe is more than a business — it’s a trusted partner in the progress and preservation of El Paso.
TLC Hospice offers patient-centered care that respects the wishes, values and needs of the individual. With a family-focused approach, TLC Hospice supports loved ones with emotional and spiritual care as well. Clinically, TLC Hospice takes hospice to the next level by offering additional support for respiratory needs and symptom management. Utilizing crisis care allows patients to remain in the comfort of their home surrounded by their family and loved ones. TLC Hospice’s team of expert clinicians and supportive staff have
Manuel Mendez TLC Hospice Services
154 N Festival Dr. Villa E (915) 529-2119
the skills, experience and compassion to deliver the highest level of competent, quality care that everyone deserves at the end of life. And even after, TLC Hospice does not disappear. Our bereavement program continues to offer support and comfort. TLC Hospice stays true to their mission to honor life, offer care and comfort with dignity, and ease the burdens of all patients, families and caregivers enduring the challenges of illness and end of life.
Mindful Aesthetics & Wellness
mindfuleptx.com 9440 Viscount Blvd. Ste. 105 All services are completed by appointment only.
mindfulaesthetics.eptx
Aaron M. Guerrero-Montes MSN, APRN, FNP-C
As a male business owner in an industry often dominated by women, how have you navigated that dynamic, and what unique perspective do you bring?
When I took my first aesthetics certification course, the ratio of women to men in the room was easily 10:1. It caught me a bit off guard however in talking to some of the women they encouraged me to pursue the aesthetics and wellness industry. I have found that regardless of their gender, all of my clients share the same goal: to look and feel their best inside and out. My goal is to help everyone feel comfortable when they come into the office as well as to provide education on how treatment may differ between men and women. The best measure of success in my opinion is when clients return and they begin to refer their co-workers, siblings, parents and adult children.
What advice would you give to other men looking to grow as leaders in both business and healthcare?
My best advice to male entrepreneurs in healthcare is to truly enjoy what you are doing and never stop learning. Know that your clients as well as their needs will change so it is important to be proactive and ready to adapt to different circumstances. Remain confident and competent by staying up to date with the never-ending changes in the healthcare field and always maintain client safety as your top priority.
Our services include:
• Weight loss injections
• Peptides
• Vitamin and wellness injections
• Neurotoxin
• Lip filler
• PCDC Fat Dissolver
• NAD +
• IV hydration
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
We were inspired by the idea of building something lasting for families and our community. Our entrepreneurial journey began when we saw a need for quality, affordable homes in El Paso. We took a leap, founded Maravilla Homes, and focused on delivering craftsmanship and service that reflects pride in every project we complete.
What do you consider to be the most special qualities or aspects of your business?
Maravilla Homes stands out for its commitment to personalized service, quality craftsmanship, and community values. We don’t just build houses—we build relationships. Our attention to detail, strong local partnerships, and dedication to excellence allow us to create homes that reflect the unique needs and dreams of El Paso families.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
A major challenge we faced was during the COVID-19 pandemic. The pandemic brought unpredictable delays, labor shortages,
Robles Maravilla Homes
and rising material costs. We adapted by streamlining operations, staying transparent with clients, and securing supply chains early. These strategies helped us overcome uncertainty and continue building homes for our community.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
We carefully plan and make informed decisions to manage risk. We assess market trends, consult our team, and consider long-term impacts before any major step. To mitigate risks, we prioritize transparency, maintain financial discipline, and build strong community ties for stability during economic shifts or challenges.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Entrepreneurship requires commitment, adaptability, and continuous learning. It involves both vision and humility. Building a strong team, seeking mentorship, and listening to customers are important aspects. Challenges will arise, but resilience and purpose can help navigate them. Success is measured not only by profit but also by the impact made in people’s lives. Victor
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
Honestly, I was tired of the Corporate World, working tirelessly for someone else and having little control over my future. Becoming an entrepreneur affords you the opportunity to have direct control over your decisions, be it a good or poor one. You learn, adapt and change. Personally, I am someone who is never satisfied staying where I am. There is a benefit to stability, but how stable are you when you don’t have control over your job?
What do you consider to be the most special qualities or aspects of your business?
Wake and Bake was the first State and Federally licensed Hemp Coffee Shop and Bakery in Texas, so hemp education became a clear goal for our business. We also focus on hospitality, not just service and that has helped us to win Best of The City Coffee Shop our first two years. It’s about developing a trusting relationship with our customers. They come in for coffee, and leave with an understanding of alternatives to pharmaceuticals to help with health and mental health issues including stress, anxiety, sleep and pain.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
The first 3 years in business is where you get good at what you do, It’s where you learn what to do and what not to do. Everyone is out to take advantage of you and you pay the price until you find partners in vendors and not just salesmen. Additionally, You have to constantly evolve and be present. If you do not, your business will fail.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
I have a background in Healthcare Compliance and Patient Outcomes. By following State and Federal Guidelines and being transparent about our products we avoid any issues regardless of how laws change and mitigate risk. It is vital to any business to cut out the middle man wherever possible and control your quality and pricing. Sourcing and manufacturing products directly helps your bottom line and keeps you consistent.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
So many want to do it, but very few ever do. They do not want to leave the stability of a fixed income, but there is no greater satisfaction than doing it yourself. Just be prepared to sacrifice your time, family and way of living. You need the support of your spouse and kids. They are the ones who sacrifice the most.
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
I was always the head cook at the restaurants I worked at — the one people trusted to bring flavor and consistency. I realized I had real talent in the kitchen, but I also realized I didn’t like working for other people. I wanted freedom, and I wanted to create something that was mine. That’s when I started BodysByRaul — just me in my kitchen, putting together meals that looked good, tasted even better, and actually helped people reach their goals.
What do you consider to be the most special qualities or aspects of your business?
We bring fine dining to fitness. It’s not just about macros — it’s about presentation, flavor, and consistency. Every plate is crafted with intention. We know people eat with their eyes first, and we make sure it tastes just as good as it looks.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
Discipline was the biggest challenge. Running your own business means there’s no one telling you what to do - you either hold yourself accountable or fall behind. There were days I was exhausted,
bodysbyraul
overwhelmed, or unmotivated, but I knew I had to show up regardless. I had to build structure, lock in on my goals, and stay focused even when no one was watching. There were moments I wanted to tap out. But I learned to delegate, trust my process, and stay grounded in my “why.” Every setback just made me sharper.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
I take calculated risks. I trust my instincts, but I always back them up with strategy and planning. I start small, test ideas, and listen to feedback before going all in. I stay close to my clients, study the market, and adapt fast. That way, I’m never caught off guard - I’m always two steps ahead.
What advice would you give to aspiring entrepreneurs who are just starting out?
Bet on yourself - even when no one else does. Start with what you have, stay consistent, and don’t let fear stop you from taking that first step. It won’t be easy, and there will be days you question everything, but that’s part of the process. Stay locked in on your vision, be open to learning, and don’t compare your chapter one to someone else’s chapter ten. Your grind, your story - that’s what will separate you.
Henry
Andrew Guillen, Founder
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
Being tired of failure is what pushed me to get into Business. I was never really good at anything growing up. I wasn’t the best in school, sports or video games however when I started my early career in Business/Sales, I realized that there was no limit to my success. My first business was at 19 years old selling clothes out of my mom’s house. I excelled by selling over 360 shirts in one summer. It later evolved and so did my business interest.
What do you consider to be the most special qualities or aspects of your business?
The best aspect are the individuals who make the Company. These individuals drive momentum forward, regardless of the economy. How much effort the team is willing to put into accomplishing a task at hand is a key success. The goal isn’t for there to be pride or a power struggle within your company but for all individuals to share interest to accomplish one goal extremely well.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
Always will be mindset, how you think and overcome your attitude, thoughts and emotions of yourself and of others is everything in business. You must learn to overcome whatever life throws at you and most obstacles are designed to see if you’re capable of achieving a higher level of success.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
I make decisions based on opportunity cost. Can I risk losing time when it comes to a risk-based decision. Aside from any capital, is the time spent on the development of a project or business worth putting into action? Would the outcome be a greater result than the time spent on the project? Or is it best to spend my time on a different project with less risk for a smaller return over a longer period of time.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Go work for someone successful or become a student of someone that has values of what you want out of life. Stop thinking that you have to do everything alone and be prepared to give value to someone first. Growth is about getting uncomfortable and learning to become adaptable when being given constructive criticism by mentors.
Arnold Varela
David Acosta Group EXP Realty | Commercial
501 Executive Center Blvd, Ste. 101 El Paso, TX 79902
(915) 272-5000 work (915) 694-1025 cell
davidacostagroup.com
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
I began my real estate career working for a local home builder, where I gained hands-on experience in residential development. I watched as they purchased raw land, developed it into home sites, and reserved prime frontage for commercial use—later turning it into shopping centers, offices, or apartments. Once the homes were sold and the area grew in value, they’d either develop or sell the commercial land for a significant profit.
What do you consider to be the most special qualities or aspects of your business?
My partner David, founded the David Acosta Group over 20 years ago, and since then, we’ve helped clients lease space for their businesses, transition into ownership, and build long-term equity and wealth. We’ve guided them through investments in apartment complexes and beyond.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
The market is always evolving, and we thrive on adapting to it. With experience across every market cycle—from low rates and mortgage crises to booming markets—we guide our clients through it all. Every day brings new challenges, and our clients trust us to handle anything. We love what we do, it’s pretty exciting, and we collaborate to deliver smart, effective solutions.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
We don’t take chances with our clients’ well-being. Through ongoing education, attending conferences on key topics, and getting daily market updates from our extensive professional network. We continuously sharpen our knowledge to deliver the best service possible.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
To join us! This is an exciting career and will bring you many opportunities and satisfaction. We’re growing and we’re able to support newcomers. Focus-driven individuals that want to learn the business and want to have an above average income helping clients.
Shamraiz Khan, Founder/ Owner Mdgain Practice Management
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
My journey into entrepreneurship was inspired by over a decade of experience working with a multi-billion-dollar healthcare company. I had the opportunity to deeply understand the inner workings of the healthcare system—especially the challenges medical practices face with billing, reimbursements, and administrative inefficiencies. I saw firsthand how even highly skilled providers struggled with revenue cycle management. That insight drove me to create MDGain Practice Management. I started with the vision to simplify these complexities by offering transparent, efficient, and technology-driven billing solutions.
What do you consider to be the most special qualities or aspects of your business?
At MDGain, we pride ourselves on our personalized approach, treating each client as a unique partner. Our team of certified medical billing coders ensures accurate coding and timely submissions, leading to a high clean claim rate. We leverage cutting-edge technology to provide real-time analytics and reporting, empowering healthcare providers to make informed decisions.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
One significant challenge was navigating the ever-evolving landscape of healthcare regulations and insurance requirements. Initially, adapting to these changes posed operational hurdles.
However, we invested in continuous training for our team and adopted flexible, scalable systems to stay ahead. By fostering a culture of adaptability and learning, we transformed challenges into opportunities for growth, ensuring that MDGain remained a reliable partner for our clients.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
We approach risks with thorough research and strategic planning. Before implementing new technologies or services, we conduct pilot programs and gather feedback to assess potential impacts. Additionally, we maintain a robust compliance framework to adhere to industry standards and regulations, minimizing legal and operational risks.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Success doesn’t happen overnight; it’s the result of consistent effort and learning from both successes and failures. Surround yourself with a supportive network, seek mentorship, and always prioritize the needs of your clients. In the healthcare industry, building trust is paramount, and delivering value will set you apart.
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
I’ve always been driven by the idea of building solutions—whether that means solving a technical challenge or helping a business grow. When Phidev started in 2008, many local businesses were just starting to realize the potential of having a strong digital presence. I saw a need and an opportunity to bring something valuable to the table. What started as a passion for tech and design turned into a company that today helps businesses in North America and Europe navigate the digital world with confidence.
What do you consider to be the most special qualities or aspects of your business?
Phidev is more than a digital agency—it’s a long-term partner for the businesses we work with. We focus on delivering digital solutions that actually solve problems, whether it’s through marketing automation, website development, or custom software. What makes us special is our small, highly committed team. Most of us have been working together for years, and that shows in the consistency, creativity, and quality of our work. We don’t chase trends for the sake of it—we listen, we understand, and we build strategically.
Ares Saldana Phidev
500 W Overland Ave. #250W (915) 730-3817 phidev.com
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
I don’t believe in jumping blindly into something new. Every big decision at Phidev is backed by data, insight from our clients, and open conversations with the team. We test before we scale, and we listen before we act. At the same time, I always leave space for experimentation. Some of our most successful ideas came from trying something new, watching it fail fast, and then refining it until it worked.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
Start with solving a real problem. It’s easy to get caught up in building the “next big thing,” but real success comes from understanding people’s needs and offering something that makes their lives easier or better. Also, don’t wait for everything to be perfect. Launch, learn, and improve as you go. And surround yourself with people who are smarter than you—it’s the best investment you can make in your growth as a business owner and a human being.
Helping Good People. Fighting Bad Companies.
Jonathan L.R. Baeza Baeza Law Firm 2900 Pershing Dr., Ste. H (915) 200-HELP
Born and raised in El Paso’s Lower Valley, Jonathan Baeza is proud to serve the community that shaped him. A graduate of Clint High School, Jonathan returned home after attending law school in Virginia, with a clear mission: Helping Good People. Fighting Bad Companies.
As the founder of Baeza Law Firm, Jonathan focuses on employment law and personal injury—standing up for workers who’ve been mistreated, wrongfully fired, or injured. He also represents everyday people who have been hurt in accidents caused by someone else’s carelessness, whether on the road, at work, or on unsafe property. Whether it’s discrimination, retaliation, or personal injury, Jonathan fights hard for those who often feel powerless against big companies and insurance carriers. What sets Jonathan apart is his deep connection to his clients. He takes the time to listen, explain the process, and build trust. He knows how overwhelming legal problems can be—and he’s built a reputation for walking people through those challenges with honesty, grit, and results.
Jonathan makes sure his clients are heard and understood every step of the way. He’s also passionate about improving workplaces, working directly with business owners to help them create fair and legally sound policies that protect both employees and the companies themselves.
Jonathan’s work is fueled by a simple belief: the people of El Paso deserve to be treated with dignity and respect—especially in the workplace and after an injury. As a local business owner, he built his firm with one purpose: to make sure El Pasoans have strong, fearless representation when employers, corporations, or insurance companies fall short. For Jonathan, justice shouldn’t depend on your paycheck or status. This city isn’t just where he practices law—it’s home, and it’s who he fights for.
To learn more, visit baezalawfirm.com.
What inspired you to become an entrepreneur, and can you share the story of how you started your first venture?
We didn’t just want to be entrepreneurs—we needed a space where our team and I could bring our creative visions to life. Lemur Creative Studio was born out of a need to create meaningful projects not just for clients but for ourselves as artists, making an impact on the local creative market.
What do you consider to be the most special qualities or aspects of your business?
What sets us apart is our unique vision and 17 years of global experience. We don’t just deliver high-quality visuals; we craft stories that resonate, guiding our clients towards the best possible outcome. This blend of creativity and expertise helps us elevate every project to a new level.
Can you describe a significant challenge or setback you faced as an entrepreneur, and how did you overcome it?
One of our biggest challenges has been the perception that our quality comes with an unattainable price tag but we’ve mastered the art of scalability, working within almost any budget while maintaining top-tier quality, ensuring that our clients get the results they need without breaking the bank.
How do you approach risk-taking in your business endeavors, and what strategies do you employ to manage and mitigate potential risks?
We thrive on pushing the boundaries of traditional video production, constantly questioning and refining our methods. By identifying and tackling the biggest challenges in each project first, we ensure we always deliver. It’s all about strategic risk management and staying true to our clients’ goals.
What advice would you give to aspiring entrepreneurs who are just starting out on their entrepreneurial journey?
My advice? Obsess over your passion and embrace failure as a stepping stone. Building something great takes time and resilience. Get comfortable with discomfort, because entrepreneurship is a long, challenging, yet incredibly rewarding journey. Remember, it’s not for everyone, but if it’s for you, commit wholeheartedly.
With over 45 years in the automotive industry, Gerald Miller has built a career fueled by passion, discipline, and an unwavering commitment to customer satisfaction. From a young age, he was captivated by cars and how they worked. That early fascination led him to begin his journey as a mechanic, where he spent countless hours under the hood learning, troubleshooting, and perfecting his craft.
Over the decades, his deep love for automobiles never wavered, but his role evolved, and today he is the Vice President of Poe Automotive. What remained constant was his desire to help people—whether it was diagnosing a complex issue or simply offering honest advice. For him, the most rewarding part of his work has always been guiding customers and ensuring they leave feeling informed, confident, and taken care of.
One of the biggest challenges he faced in his long career came during the COVID-19 pandemic. The uncertainty, new safety protocols, and shifting customer needs tested not only his business operations but also his resilience as a leader.
Yet through it all, he remained focused, adapting with care and determination to continue supporting his team and clients during such an unpredictable time.
When it comes to decision-making, especially in business, Gerald does not take shortcuts. He believes in thinking through every angle before making any move that might affect the health of his business. His approach to risk is grounded in discipline and thoughtful analysis—a mindset that has helped him build a stable and respected career over the years.
For aspiring entrepreneurs, his advice is clear: Find something you are truly passionate about and pursue it wholeheartedly. Learn everything you can, stay humble, and lead with gratitude. He believes that passion combined with persistence and openness to opportunity is the key to long-term success.
Today, he is not just an experienced automotive professional—he is a trusted mentor and an example of what it means to build a legacy through hard work, heart, and integrity.
Like Father, Like Son: A Legacy of Care in the EPCC Nursing Program
For the Melendez family, nursing isn’t just a profession — it’s a calling, a shared legacy, and a deep-rooted commitment to care that spans generations. This May, as El Paso Community College (EPCC) celebrated the 50th Pinning Ceremony of its Nursing Program, one family’s story shines and attests to the power of purpose and education.
Sergio Melendez Sr. walked across the stage as a graduate of EPCC’s Licensed Vocational Nurse (LVN) to Registered Nurse (RN) program in 1996. Nearly three decades later, his son, Sergio Melendez Jr., is proudly following in his footsteps, earning his Associate Degree of Nursing (ADN) from the same institution.
It’s a full-circle moment that neither father nor son takes lightly.
“Nursing has always felt like destiny,” said Melendez Jr., a 2014 graduate of Americas High School. Though he once considered a career in music, the pull toward service was undeniable. “I felt it was a calling of mine, not necessarily a passion,” he said. “But something I was meant to do.”
His father agrees.
“I did guide him a little in the beginning,” said Melendez Sr. “But he chose to follow this path, and I’m glad he did.”
The elder Melendez knows a thing or two about where that path can lead.
Today, he serves as Division Vice President at DaVita, a leading healthcare provider, overseeing hospital services across six states: Texas, New Mexico, Mississippi, Louisiana, Alabama, and Georgia.
EPPC’s foundation of excellence is something Melendez Jr. has experienced firsthand.
“The most rewarding part of the program has been meeting amazing people with the same goal to serve our community in healthcare,” he said. “All of my classmates, instructors, and mentors have been incredible.”
While the curriculum and clinical training are rigorous, the EPCC experience has changed in other ways too. Melendez Sr. recalls his student days in the basement of Rio Grande’s Building A, which is far from the bright, modern facilities his son now enjoys.
“It wasn’t as nice-looking as this,” he laughed. “It’s mesmerizing to see the new state-of-the-art facility. It brings back a lot of good memories.”
The Melendez family’s dedication to healthcare comes at a time when it’s needed more than ever.
“We are seeing a true need for qualified nurses in our region,” said Melendez Sr. “And EPCC continues to be a critical pipeline for supplying the kind of professionals who can make a real difference.”
As Sergio Jr. joins the ranks of these essential healthcare workers, he does so not just as a proud son, but as a new face of a profession that has never been more vital.
For the Melendez family, nursing is more than just a job. It’s a way of life built on compassion, resilience, and an unwavering desire to serve.
“As a father, I’m extremely proud of the young man he’s become,” said Melendez Sr. “Proud of his servant heart, his desire to care, and the love he gives to his patients. Proud isn’t enough to describe the feeling.”
The feeling is mutual.
Across the country and here in El Paso, there’s a growing demand for highly trained, compassionate nurses to fill roles in hospitals, clinics, and community health centers. An aging population, increased access to healthcare, and the lingering impacts of the COVID-19 pandemic have all contributed to the strain on the healthcare system.
Local institutions like EPCC are stepping up to meet that challenge not only by expanding their programs and investing in new facilities, but also by producing graduates who are ready to lead with empathy, knowledge, and skill.
“I hope he’s proud of me for following in his footsteps,” said Melendez Jr. “But more than that, for answering the call to help others. He’s always put people before himself, and because of that, I’m proud to be his son.”
At EPCC’s 50th Pinning Ceremony, the Melendez family story became part of the college’s long and growing legacy; a reminder that great nurses aren’t just trained. They’re inspired. And sometimes, they’re born into it.
| By: ERIN COULEHAN photos courtesy of: EPCC |
Boxes, Bins, and Breakthroughs
| By: ERIN COULEHAN photography by: KATHERINE KOCIAN |
By the time most people notice Sun City Shredding, it’s already done its job.
The work is low-profile by design – rows of files, stacks of documents, neatly organized bins in massive warehouses – but behind those silent shelves is a story of grit, vision, and hustle.
The company’s 30-year journey highlights the critical importance of proper records management from secure storage of paper files and digital data to compliant shredding practices. In a world increasingly shaped by data privacy laws and operational transparency, managing sensitive information isn’t just a service: it’s a safeguard for businesses, institutions, and communities alike.
But Jacob Cope didn’t set out to build a records management empire.
He was working as a contractor in Houston in the early 1990s when a client asked him to bid on building out offices in a sleek, unfinished building that had been acquired during the savings and loan crisis.
As he worked, he noticed trucks constantly pulling up. Curious, he asked what was going on.
“We’re storing records,” the client said. “Hospitals, businesses, anyone who needs secure, off-site storage.”
Cope was intrigued, especially when he learned the clients didn’t complain, didn’t call, and always paid on time.
“That moment was a lightbulb for me,” Cope says.
He asked about breaking into the business, but Houston was already saturated.
So, he went back home to El Paso with no clients, no funding, and just a rough idea of what records management could look like.
Cope’s first location was a beat-up building at First and Campbell, owned by his best friend’s uncle.
“It was all I could afford. I had nothing but an idea,” he says. “I was maxed out on credit cards, I didn’t take vacations, and I was flying solo – just trying to survive.”
For a decade, he operated strictly on a cash basis.
The turning point came when he landed his first major client: Texas Tech. “It was only $1,500 a month, but it was everything,” he says. Southwestern General Hospital followed soon after.
He never hired a formal salesperson.
“It was all organic growth. People saw how hard I worked, and they trusted me. Eventually, I stopped selling altogether; my son Tyler took over, and now the phone rings all day.”
By 2009, Sun City Shredding was operating out of seven different leases downtown. Cope was buried in overhead. Then a longtime friend, Paul Dipp, called: “Jake, I found the perfect building for you.”
It was a retail space near the bridge.
After a bit of back-and-forth, he secured the property and began consolidating operations.
“I went to all my landlords and asked to get out of my leases,” he recalls. “They said yes. That blew me away.”
Buying the building was a risk. Financing it would be another. Cope used proceeds from another sale to try and pay down his SBA loan, but hit red tape.
“They said I could only apply 25% or I’d get penalized. Then they told me I couldn’t use the rest as working capital – but they could put it in a CD,” he says, laughing. “I said, ‘I don’t need a CD – I need my money to run the business!’”
That’s when his son Tyler stepped in.
“He teased me for going to the bank every day. Said I needed to modernize.”
That joke led to a meeting with a Chase banker, and eventually a refinancing deal that freed up cash and allowed the company to expand.
Sun City Shredding has always been a family business. All three of Cope’s sons – Jacob, Tyler, and John – have worked for the company. The Eastwood High School football team even helped with early warehouse moves, paid in pizza and gratitude.
“Some of those guys still call me on Father’s Day,” Cope says. “They’re like sons to me.”
His son Jacob was the first to join, then left for Houston (and love).
Cope gave him a hard line: “If you leave, you can’t come back.” That stuck for 15 years.
But now, he’s returning to join his brothers in forwarding the legacy.
Today, Sun City Shredding serves clients across West Texas and Southern New Mexico from school districts like EPISD and Clint ISD to towns like Fabens, Socorro, and Sunland Park. They now manage over 4,000 bins, what Cope calls “plastic futures,” generating revenue month after month.
Expansion is already underway.
“We’re testing the market in Austin, picking up accounts in San Antonio and Georgetown,” he says. “We just brought on a fashion business and a string of pawn shops. The momentum is there.”
Reflecting on the road from contractor to CEO, Cope points to the people who helped along the way: Paul Dipp, Don Shapiro, and even the Catholic Church, which became his landlord at a crucial time. “Without them, none of this happens,” he says.
“I used to drive by this building and just sit there, imagining what it could be,” he says. “Now, we’re here. And we’re not done.”
Thirty years after that first lease and first bin, Sun City Records Management isn’t just surviving. It’s thriving – quietly, steadily, box by box.
Will Hernandez Does ‘Mijo Things’ in the NFL Big Heart, Bigger Hits
W| By: ERIN COULEHAN photography by: KATHERINE KOCIAN |
“We value our roots and the journey that brought us here. We’re dedicated to giving back and inspiring the next generation.”
hen Will Hernandez arrived in El Paso as a teenager with big dreams and a relentless work ethic, he couldn’t have imagined just how deeply the city would shape him. Now, as a starting offensive lineman for the Arizona Cardinals, Hernandez is returning the favor – not with words, but with action.
Though born in Las Vegas, Hernandez proudly calls El Paso home.
“I came to UTEP as a 17-year-old boy and left as a 23-year-old man,” he reflects. “The people here embraced me, especially because of my Hispanic background. El Paso gave me so much – I feel more connected to this city than anywhere else.”
That connection inspired Hernandez to launch Mijo Things, a foundation and lifestyle brand rooted in culture, community, and selfimprovement. More than a name, “Mijo Things” represents a movement; a brotherhood of individuals striving for excellence, honoring their roots, and paying it forward.
“The Mijos are a group of hardworking individuals committed to excellence in all we do,” reads the Mijo Things mission statement.
Through Mijo Things, Hernandez and his team partner football camps as well as lead mentorship programs and community outreach initiatives that focus on underserved and underrepresented youth. The mission is simple but powerful: to bridge the opportunity gap and show young athletes – especially those from Hispanic and minority communities – that they can thrive on the national stage.
“I didn’t touch a football until high school,” Hernandez says. “I didn’t have the resources or visibility that many top athletes have. But I learned, I worked hard, and I made it. Now, I want to be that resource for someone else.”
For many Latino youth, seeing someone like Will Hernandez, who shares their culture, language, and lived experience, thriving in the NFL and investing back into the community is powerful.
It’s not just about football; it’s about visibility.
It’s about showing kids that someone who looks like them, talks like them, and comes from where they come from can dream big and make it. Role models from the community help build confidence, identity, and a sense
of possibility. They turn abstract dreams into something tangible.
When young people see someone who’s walked in their shoes achieve greatness, it shifts the mindset from “maybe” to “me too.”
That kind of representation isn’t just inspiring–it’s transformative.
At its core, Mijo Things is about more than sports. It’s a lifestyle rooted in discipline, gratitude, and self-growth.
“Mijo Things is about becoming the best version of yourself,” Hernandez says. “Whether that’s in football, in school, or just as a person, it’s about excellence in everything you do.”
Hernandez isn’t building Mijo Things alone, he’s joined by two of his former UTEP football teammates, Josh Ortega and Derek Elmendorff, who share his vision and deep connection to the community. Together, the trio is turning their shared experience as college athletes into a powerful platform for change.
The bond they formed on the field has transformed into a brotherhood rooted in trust, empathy, and a shared mission to uplift the next generation. Their teamwork is proof that when people from the same community come together with purpose, the impact multiplies.
Beyond athletic development, one of the most vital aspects of Mijo Things is its emphasis on mentorship and mental wellness – especially for boys and young men who need role models.
“There’s a huge need out there,” Hernandez explains. “Too many young guys are trying to figure things out on their own. They don’t know who to trust, or even how to talk about what they’re feeling.”
Mijo Things addresses this head-on by integrating mental health awareness into its ethos.
Whether it’s group discussions, one-on-one mentoring, or just creating a safe space for kids to be themselves, the foundation is working to break stigmas around emotional well-being, especially within Latino communities where such conversations are often overlooked or discouraged.
For Hernandez, leading by example isn’t about preaching. It’s about presence. It’s about showing up consistently and modeling resilience, not perfection.
“You can be the most physically gifted player in the world, but if your mind’s not right, none of that matters,” he explains. “I do small things to stay grounded. Every single morning, no matter where I am, I go on a 30-minute walk. I use that time to plan my day, process my thoughts, and clear any negative energy. Just like you warm up your body before a workout, you have to warm up your mind for the day.
Whether he’s blocking on Sundays or building up the next generation during the off-season, Will Hernandez is proving that being a “mijo” isn’t just a nickname: it’s a commitment to growth, grit, and giving back.
He’s not just influencing athletes. He’s raising leaders. And he’s reminding every young man out there – especially the ones who feel unseen – that they are not alone.
“We’re using the brand to create a sense of community and show younger Latinos that they belong in this space too,” he says. “We want to give them a platform, make them feel seen, and maybe even help them make that leap into the league one day.”
The Shack Cimarron
celebrated its grand opening
with a lively event filled with delicious wings, cold drinks, and upbeat music. Local business leaders and elected officials joined the festivities, mingling with guests and savoring the casual, welcoming atmosphere. The ribbon-cutting marked not just a new eatery, but a flavorful addition to the community.
| Photos by: LUCIA A. BUSTILLOS |
The City Magazine’s
May launch
party at St. Rogers Depot
was a vibrant celebration honoring women across all industries. The event featured a swanky cocktail party atmosphere, with special guest and cover star Paulina Chávez, an El Paso native known for her role in Taylor Sheridan’s series Landman Attendees enjoyed an evening of networking and empowerment, set against the backdrop of one of El Paso’s most stylish venues.
| Photos by:
ANNABELLA MIRELES
|
JUNE 2025 Advertiser INDEX
104.3HITfm ........................................................................................ Pg. 23
Advanced Auto Collision Pgs. 68-69
Alfredo H. Arellano PMHCNS-BC .............................. Pgs. 18;50-51
Americhoice Pg. 82
Ana Square Microblading and Permanent Makeup Pg. 9
Arturo Garcia..................................................................................... Pg. 91
Baeza Law Firm Pg. 88
Ben E. Keith Beverages Pg. 29
Big Boy Concessions Pgs. 60-61
BodysbyRaul Pg. 83
Capital RE Group LLC .................................................................... Pg. 84
Casa Buena Vista Pgs. 4-5
Castro Enterprises Inc. Pgs. 62-63
David Acosta Group / Arnold Verala .......................................... Pg.85
Eagle Construction Pgs. 54-55
Eco Living Home Improvement Pgs. 58-59
EG Design Woodworks Pg. 33
El Paso Children’s Hospital Pgs. 52-53; Inside back cover
El Paso Rhinos Hockey.................................................................. Pg. 48
Ernie’s Cafe Bar & Grill Pg. 72
Ferguson Home Pg. 11
Firefox Homes ................................................................. Pgs. 39; 64-65
GECU Pg. 19
Gringo Theory Patio Bar Pg. 47
Hotel Paso Del Norte, Autograph Collection Pg. 24
Intraceuticals Pg. 103
KFOX14 ........................................................................................... Pgs. 2-3
Lemur Creative Studio Pg. 89
Lotus Social House Pg. 33
Lozano & Mesa Law Firm Pg. 74
Maravilla Homes Pg. 79
MDGAIN Practice Management................................................. Pg. 86
Mendez Isaac Joudi, PLLC Inside front cover
Mindful Aesthetics & Wellness Pg. 78
Mountain Star Mortgage Pg. 73
Novatech IT and Marketing Solutions Pg. 25
Phidev Inc. ......................................................................................... Pg. 87
Poe Toyota Pgs. 29, 90; Back cover
Prime IV Hydration & Wellness Pg. 44
Rocky Mountain Mortgage Company ..................................... Pg. 45
Sarah Fresh Pgs. 38; 56-57
Shell-Shocked: The Podcast Pg. 37
Southwest Plastic Surgery Pg. 1
Steve Raney Law Offices Pgs. 66-67
Stryker by Spectrum...................................................................... Pg. 93
Sugar Skull Fashion Boutique Pg. 102
Team Juan Uribe Pg. 75
The Hospitals of Providence....................................................... Pg. 13
The Italian Kitchen Pg. 80
The Lending Ear Counseling Center Pg. 45
The Mix Salon and Spa Pg. 46
The State Line Pg. 8
TLC Hospice Services ................................................................... Pg. 77
Track One Pgs. 70-71
Tristan Law Pg. 76
Wake and Bake ................................................................................. Pg. 81
Walgreens Pgs. 6-7
