Tata Elxsi - Industrial Design Division

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Ocean Herbal | Ocean Herbal & Lifecare Healthcare

Complete healthy living through Ayurveda With the rise in demand for ayurvedic products, companies have realised that branding is critical to succeed in a fairly unorganised market. Ocean Herbal, a relatively new entrant in the ayurvedic and healthcare segment wanted to create a premium brand that would generate instant traction amongst consumers. We developed the complete brand & design strategy to create a distinct identity for the brand. Elements such as the blue leaf logo (the blue colour symbolises the ocean while the leaf signiďŹ es its herbal nature) and the innovative packaging design enabled the brand to stand out amongst its competitors. The brand has been recently launched in select markets in India and is doing exceedingly well.


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