Connecting people to destinations, eďŹ€ortlessly Who we are Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. Our Industrial design (ID) division helps customers develop successful brands and products by using design as a strategic tool for business success. This is achieved by combining an in-depth understanding of consumers and rapidly changing market dynamics with a large multi-disciplinary design team. Over the past decade we have launched of over 50 brands across the world for the FMCG, Automotive, Electronics, Appliances and Healthcare industry.
Design services We provide exclusive design consultancy services for environments from sectors such as Transit and transport, Recreational spaces, Healthcare, Institutional establishments and Urban environments. Our experts have an acute understanding of environments, cognitive ability of the users to navigate in a space and the need for mobility, awareness and information at a speciďŹ c location. We have partnered with some of the leading organisations to provide end-to-end support-from design, detailing, manufacturability, project management and documentation control to providing tender support, execution and installation.
Identity design Signage systems Environment graphics Virtual wayfinding Quick personal tool kits
Our work The Tata Elxsi advantage
Client: Metro Rail
One of the largest design ﬁrms in Asia for product development with presence in US, Europe & Japan
Scope of work: Design guidelines for signage & graphics, sign application, detailing and tender support Client: International Airport
Well acquainted with International and Indian standards for the signing and safety regulations
Scope of work: Design for signage, sign application, detailing and tender support
Experience in providing a systematic approach in developing intuitive solutions for wayﬁnding and information design. This is done by establishing signing principles and designing manuals
Client: Leading IT Company
A multifaceted team of Signage planners, Graphic designers, Architects, Product designers and Engineers working across India and the design studio in UK
Scope of work: Design for wayﬁnding, signage & graphics, sign application and tender support
Client: Exhibition complex
Key clients include a Metro Rail corporation in India, an International Airport and upcoming IT company campus
Scope of work: Signage design
Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. A part of the $ 70 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 3500 employees and a network of design studios, development centers and oﬃces worldwide. Key services include embedded product design, industrial design, animation & visual eﬀects and systems integration. Tata Elxsi is a listed company, and headquartered in Bangalore, India.
For more details contact: firstname.lastname@example.org | Tel: +91 2297 9123 | www.tataelxsi.com/ide | Follow us on
Tata Elxsi IDE
www.tataelxsi.com ID | 09-11
Published on Jul 31, 2012
Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class product...