engineering creativity
Appliance design
Designs that make lives easier & better Who we are Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. Our Industrial design (ID) division helps customers develop successful brands and products by using design as a strategic tool for business success. This is achieved by combining an in-depth understanding of consumers and rapidly changing market dynamics with a large multi-disciplinary design team. Over the past decade we have launched of over 50 brands across the world for the FMCG, Automotive, Electronics, Appliances and Healthcare industry.
Design services We provide exclusive design services for the appliances industry that transform ideas into marketable products. With our strength in Innovation, design and design realization, we partner with clients to create products that drive business growth.
Consumer Research & Strategy Branding Product design Retail design Design engineering Prototyping Manufacturing support
Our work The Tata Elxsi advantage
Brand: Pureit Marvella Client: Hindustan Unilever Scope of work: Consumer research Product design Design engineering Prototyping Manufacturing support
Water Digest Award
Experience of over a decade in brand and product development with strong financials & matured processes
Brand: Oorja Super biomass stove Client: British Petroleum
Brand: Pureit Classic Client: Hindustan Unilever Scope of work: Consumer research Brand development Product design Design engineering Prototyping Manufacturing Support
Scope of work: Consumer research Product design Design engineering Prototyping
In-depth understanding of global trends, consumer needs and technological developments
Brand: Star solar lamp Client: Tata BP iAwards, UK
Brand: Cuprinol PowerPad
One of the largest design firms in Asia for product development with presence in US, Europe & Japan
Scope of work: Consumer research Product design Design engineering Prototyping
Client: AkzoNobel Scope of work: Consumer Research Product design Design engineering Prototyping Manufacturing support
Strong design and research team who design products based on user needs for an enhanced user experience
Key clients include AkzoNobel, Maytag, Unilever, Whirlpool, BP, Tata BP among others
House Beautiful Award, UK
Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. A part of the $ 83.3 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 3500 employees and a network of design studios, development centers and offices worldwide. Key services include embedded product design, industrial design, animation & visual effects and systems integration. Tata Elxsi is a listed company, and headquartered in Bangalore, India.
For more details contact: info@tataelxsi.com | Tel: +91 80 2297 9123 | www.tataelxsi.com/ide | Follow us on
Tata Elxsi IDE
www.tataelxsi.com ID | 03-12