Consumer Electronics_Product&UI_design

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engineering creativity

Electronics packaging design

Bringing consumer delight through cutting-edge designs Who we are Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. Our Industrial design (ID) division helps customers develop successful brands and products by using design as a strategic tool for business success. This is achieved by combining an in-depth understanding of consumers and rapidly changing market dynamics with a large multi-disciplinary design team. Over the past decade we have launched over 50 brands across the world for the FMCG, Automotive, Electronics*, Appliances and Healthcare industry.

Design services The ID division provides exclusive design services for the Consumer Electronics industry. We enable our clients to transform an idea into a marketable product by virtue of having strong capabilities in innovation, product design, interaction design and design implementation. Some of the products that we have developed include Interactive Devices, Handheld Devices, Multimedia Kiosks, Set Top Boxes (STB) and Telecom Devices.

Consumer Research & Strategy Enclosure design UX design Design engineering Prototyping Manufacturing support

*Tata Elxsi ranked No.1 as Global R&D Service Provider in Consumer Electronics (Zinnov Management Consulting Rating 2011)


Case studies Enterprise device Kid’s Laptop Brand Discovery Kids Scope of work Product design

Brand Leading CE company Scope of work Product design UX design

The Tata Elxsi advantage 

Experience of over a decade in product development with strong financials & matured processes

One of the largest design firms in Asia for product development with presence in US, Europe & Japan

In-depth understanding of global trends, consumer needs and technological developments

In-house embedded electronics design division to support complete product development

Prototyping lab and advanced engineering team to support the design realization requirements

Key clients include Panasonic, Hitachi, Canon, Akai, Intel among others

Key telephone system Brand Matrix Telecom Scope of work Product design Design engineering Manufacturing support Portable Media player Brand Leading Consumer Durables Company Android phone Brand Binatone Idect Home Phone

Scope of work Product design UX design Design engineering

Scope of work Mechanical design

Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. A part of the $ 70 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 3500 employees and a network of design studios, development centers and offices worldwide. Key services include embedded product design, industrial design, animation & visual effects and systems integration. Tata Elxsi is a listed company, and headquartered in Bangalore, India.

For more details contact: info@tataelxsi.com | Tel: +91 2297 9447 | www.tataelxsi.com/ide | Follow us on

Tata Elxsi IDE

www.tataelxsi.com ID | 08-11


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