engineering creativity
User Interface Design
Making technology accessible through intuitive designs Who we are Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. Our Industrial Design (ID) division helps customers develop successful brands and products by using design as a strategic tool for business success. This is achieved by combining an in-depth understanding of consumers and rapidly changing market dynamics with a large multi-disciplinary design team. Over the past decade we have launched over 50 brands across the world for the FMCG, Automotive, Electronics, Appliances and Healthcare industry.
Design services We enable consumers to connect with technology through intuitive interface designs and have developed turnkey design solutions across the Automotive, Media, Consumer Electronics and Communication industry.
UI Strategy and Innovation Information Architecture and Navigation Design Visual Design and Aesthetics
Over the years we have created User Interface/ User Experience design for a wide range of products and services including mobile phones, media players, TV / STB UI, touchscreen retail kiosks and automotive infotainment.
Prototyping and Usability Testing UI Specifications and Release Implementation Support for Software Development
Our work The Tata Elxsi advantage
Television Experience Design Client: Panasonic
Multi-functional UI team involving HMI Designers, Visual Designers and Ethnographers with rich experience in working across embedded platforms
Scope of work: User Interface design, software development and implementation
In-depth understanding of global trends, consumer needs and technological developments
Automotive Infotainment Client: Renesas Scope of work: User Interface architecture, Visual design, implementation support, specifications document and design guidelines
Rich and diverse experience across the embedded product domain with a large technology team for turnkey product development
Enterprise Device Client: Leading CE Company Scope of work: Scenario building & feature set identification, information architecture, navigation flows, interactive prototype and pilot implementation
Kiosk UI (Dispensing Solutions) Brand: Leading Fuel Management Company Scope of work: Use case scenario architecture, navigation flows and complete design solutions
Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. A part of the $ 70 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 3500 employees and a network of design studios, development centers and offices worldwide. Key services include embedded product design, industrial design, animation & visual effects and systems integration. Tata Elxsi is a listed company, and headquartered in Bangalore, India.
For more details contact: info@tataelxsi.com | Tel: +91 80 2297 9123 | www.tataelxsi.com/ide | Follow us on
Tata Elxsi IDE
www.tataelxsi.com ID | 11-11