As we move through the final year of the ASA’s 2023–2025 strategic intent, our focus remains clear: supporting sonographers to provide the best possible ultrasound care. Over the past two years, this plan has guided our work in five key areas: advocating for the profession, raising quality and standards, expanding learning opportunities, cementing ASA as the trusted leader in ultrasound, and creating a diverse and inclusive community. These priorities ensure that sonographers are recognised, supported, and empowered to deliver excellence in care.
OUR VISION
A HEALTHIER WORLD THROUGH SONOGRAPHER EXPERTISE
OUR PURPOSE
FOSTERING A SONOGRAPHY PROFESSION THAT DELIVERS HIGH QUALITY ULTRASOUND
CEO AND PRESIDENT’S REPORT
The 2024–25 year was one of significant achievement and growth for the Australasian Sonographers Association. Guided by our strategic intent, we continued to champion the profession by shaping policy in Australia and New Zealand, expanding professional development opportunities, strengthening international collaborations and delivering record member value. From landmark advocacy wins and new clinical resources to the world’s largest conference for sonographers and the launch of our redesigned website, this has been a year of progress and momentum. We are proud to share these highlights, which reflect the dedication of our members, partners, staff and volunteers in advancing sonography across Australasia and beyond.
Promote and advocate for the advancement of the sonography profession
In 2024–25, ASA reinforced the professional standing of sonographers by developing position statements and making 23 policy submissions on key issues across Australia and New Zealand. These included regulation and scope of practice, workforce shortages and clinical placements, MBS reform, safety and quality standards, and the emerging role of AI and digital health. These initiatives highlighted the profession’s expertise and leadership in medical ultrasound while strengthening ASA’s influence in shaping policy and practice.
A major milestone in 2024–25 was the release of ASA’s draft scope of practice for consultation, the first national framework to define entry-level practice for Australian sonographers. In addition to the code of conduct developed with ASAR, the scope of practice for sonographers represents key steps towards regulatory reform and strengthened professional standards.
ASA’s sustained policy leadership in women’s health delivered real results this year, reflected in the 2025–26 Commonwealth Budget. The Budget introduced a new Medicare item for severe endometriosis and reforms to breast imaging that will improve access and reduce costs. Medical Ultrasound Awareness Month and Australasian Sonographers Day were celebrated with record engagement across Australia and New Zealand. Authentic video stories connected strongly with audiences on social media, while members came together to host almost 90 morning teas at their place of work. This campaign amplified member voices, fostered professional pride, and extended the recognition of sonographers’ vital role in healthcare.
Drive the quality and standards of sonography practice
One of this year’s most important professional development initiatives was the launch of the ASA Clinical Supervision Framework, setting clear national expectations for high quality, consistent supervision in sonography. Supported by practical resources, including online learning modules and a podcast, the framework is equipping supervisors with the tools to foster reflective, ethical and collaborative practice, reinforcing professional standards across the field.
In 2024–25, the ASA expanded its research program with $40,000 in grants, including a new Special Clinical Audit Grant designed to target priority topics identified by the association. Congratulations to our 2024 recipients: Carolynne Cormack, FASA (Monash University); Dr Paul Stoodley (Western Sydney University); Chris Gilmore, FASA (The Prince Charles Hospital); and Rebecca Simons (Fiona Stanley Hospital). Their projects, ranging from sonographer education and part-task learning to local anaesthetic administration and bariatric imaging, are already contributing
Anthony Wald
Dr Tony Coles
ASA ISSUED OVER 22,000 CPD POINTS TO MEMBERS THIS YEAR.
valuable insights through publications, conference presentations and member webinars.
This year, the ASA produced more clinical guidelines than ever before – a huge achievement that reflects our strong commitment to clinical excellence and professional standards. Over the year, we released resources to support safe, consistent and high quality practice, including the Guide to Consent for Intimate and Medical Examinations, the ASA-BMUS Joint Statement on Reducing the Risk of Litigation, the Guide to Bariatric Examinations, the new Chronic Venous Insufficiency Guideline, and more. These publications provide sonographers with practical tools that strengthen professional practice and safeguard patient care.
In 2024–25, Sonography strengthened its position as an international journal, with submissions rising by 13% and published articles up 71% on the previous year. The journal continues to reach audiences in 170 countries, with growing citations and a sharp increase in open-access articles.
Provide lifelong learning
The ASA2025 Melbourne Conference reaffirmed its status as the world’s largest event for sonographers, attracting over 2,000 delegates in person and online. New initiatives, such as the expanded live scanning rooms, conference engagement activities and categorising sessions by skill level, made it not only fun but easier for delegates to participate in sessions and navigate the program, earning outstanding feedback.
Accessibility was further strengthened through a 3-day virtual program for nearly 900 remote delegates, while Marsh Advantage Insurance supported 7 rural and remote grant recipients to attend in person and share knowledge within their communities.
A standout achievement this year was the launch of our new In Focus Days, beginning with All Things Endometriosis, led by Professor George Condous. Attracting almost 400 delegates in person and online, the event exceeded expectations and provided ongoing value through resources and recordings available for 3 months after. Its success has set the stage for more In Focus Days in the future, offering members deep dives into key topics with leading experts.
This year, our professional development team expanded the learning library with nearly 50 new on-demand activities, offering members greater choice and flexibility in their professional development and generating over 22,000 CPD points.
The trusted leader in ultrasound
In 2024–25, ASA strengthened collaborations with international affiliates, the British Medical Ultrasound Society (BMUS), Sonography Canada, and the Society of Diagnostic Medical Sonography (SDMS) through a shared suite of resources on ergonomics, advanced MSK and contrast ultrasound. This collaboration raised ASA’s profile internationally and gave our members access to expertise from around the world.
The ASA’s 53 corporate partners provided vital support that kept high quality training accessible and affordable for members. Our Platinum Partners, GE HealthCare, Siemens Healthineers, Philips and Canon Medical, backed all live scanning events, while strong industry participation at ASA2025 Melbourne highlighted the value of connecting with the sonography community. We thank all partners for their ongoing commitment to advancing learning and opportunities across the profession.
Nurture a diverse and inclusive organisation and profession
We extend a huge congratulations to Jacqui Robinson, FASA, recipient of the 2025 Pru Pratten Memorial Lifetime Achievement Award. With more than three decades dedicated to advancing vascular ultrasound through research, education and clinical excellence, Jacqui’s contributions have shaped the profession across Australia and beyond, leaving a legacy that will inspire generations to come.
Building on this spirit of recognition and connection, our member-first approach continues to deliver results, with membership growing to over 8,000 by June 2025, a 4% increase on the previous year. This growth reflects strong engagement and the value members place on the services and support the ASA provides.
A key accomplishment in 2024–25 was the launch of ASA’s new website in February, following extensive planning, design and member consultation. The rebuilt site delivers clearer navigation, easier access to CPD resources, publications and careers, and a much-improved user experience for members. We are proud of this significant upgrade, which has already enhanced efficiency for staff and will continue to evolve in response to feedback.
Finally, we extend our sincere thanks to ASA’s staff and volunteers. Our staff continue to go above and beyond to deliver exceptional outcomes for members, while our volunteers and committees generously share their time and expertise, forming the backbone of the association.
Dr Tony Coles CEO, Australasian Sonographers Association
Anthony Wald President, Australasian Sonographers Association
FINANCE RISK AND AUDIT CHAIR’S REPORT
The ASA delivered a positive operating surplus, before investment movements, of $486,387 for the year ended 30 June 2025. Investment performance contributed an additional $47,988, bringing the total surplus for the year to $534,375, a result broadly in line with the prior year’s surplus of $541,149.
We continue to operate with a strong focus on delivering value to members and advancing the sonography profession. I would like to thank the ASA team for their commitment to financial stewardship and operational excellence throughout the year.
The ASA’s 31st Annual International Conference, held in June 2025, once again proved to be a highlight of the year. Delivered in a hybrid format, it attracted strong attendance and engagement, reinforcing the ASA’s role as a leader in professional development and community building.
Revenue
Total revenue for the year was $6.57 million, a 4.5% increase from 2024. This growth was driven by:
• a 3% increase in member subscriptions, reflecting continued growth in membership
• stable event income, maintaining strong engagement despite cost-of-living pressures and a competitive professional development landscape
• a 54% increase in investment income, primarily from higher interest earnings.
Expenses
The ASA remains committed to prudent financial management, ensuring that all expenditure supports our strategic goals and member services.
Total expenses rose by 5.2% to $6.08 million, reflecting:
• increased employee benefits expense due to expanded staffing to support strategic initiatives
• a modest decline in event and meeting expenses, reflecting cost efficiencies
• higher professional fees, aligned with strategic consulting, including the compelling 2025 Sonographers Awareness Campaign
• continued investment in technology and administration, supporting operational resilience and member services.
Investment performance
The ASA’s diversified investment portfolio delivered a net gain of $47,988, including a $21,060 realised profit on sales and $26,928 in unrealised fair value gains. While markets remained volatile, the portfolio performed broadly in line with expectations and continues to support ASA’s long-term sustainability.
Balance Sheet resilience
The ASA remains in a strong financial position, with net assets of $4.61 million as at 30 June 2025, up from $4.08 million in 2024. Cash and financial assets totalled $7.49 million, providing a solid foundation for future investment in member services, advocacy, and innovation. The ASA is well-positioned to navigate future challenges and opportunities, with a strong balance sheet and a clear strategic focus.
Alexandra Bell Director and Finance Risk and Audit Committee Chair Australasian Sonographers Association
Alexandra Bell
PROMOTE THE PROFESSION
In 2024–25, the ASA strengthened its voice and reach through dynamic social media, celebrating sonographers, influential advocacy and strong media presence. From growing engagement online to shaping national policy and leading discussions on regulation and emerging technologies, and amplifying our voice in the media, we reinforced the profession’s standing and future sustainability.
ASA IN THE MEDIA
This year, ASA has continued to lead conversations about the sonography profession, strengthening our role as its trusted voice.
Our advocacy around nonmedical “reassurance” scans gained significant attention, with ASA featured on ABC’s 7:30 program and subsequent breakfast radio. The coverage helped drive momentum for reform, with the Federal Health Minister committing to investigate unsafe scanning practices and the inclusion of sonography in the current NRAS review. It also prompted AHPRA to acknowledge the risks of unregulated services and commit to working with governments on potential regulatory pathways. Supporting this, our articles ASA Speaks Out on Non-Medical Pregnancy Scans and Advocating for Safe Ultrasound and Women’s Health together attracted close to 1,000 reads alongside increased visits to our Media page.
In addition, ASA invested in independent health journalism to amplify the discussions at ASA2025 Melbourne. Through a partnership with Croakey Health Media, journalists covered the conference in-depth, publishing four pieces that explored key issues such as informed consent, workplace pressures, and the evolving scope of practice. Our social media promotion of this coverage generated strong engagement and extended the reach of these stories to new audiences.
These initiatives have enhanced ASA’s visibility, strengthened public and professional understanding of sonography, and reinforced our position as the leading advocate and authority for the profession.
THROUGH SOCIAL MEDIA
In 2024–25, the ASA continued to build on its social media success by expanding the variety and impact of its content. We increased the use of video formats across all platforms, enabling us to deliver more engaging and dynamic storytelling that resonated with members, sonographers, and the broader community. To further broaden our reach, we partnered with influencers who amplified our messages and connected with new audiences across Australia, New Zealand, and internationally.
On average, the ASA delivered at least one post or story per day, ensuring a consistent presence and a wide mix of content. This included clinical news, ASA events, new and important resources, advocacy updates, campaign launches, and more. This steady and diverse flow of information reinforced ASA’s position as the trusted source of professional updates while simultaneously raising awareness of the sonography profession.
By strengthening our video strategy, incorporating influencer partnerships, and maintaining a high frequency, multiformat approach, the ASA has successfully built upon last year’s momentum.
Influencer partnerships
To broaden our reach and connect with new audiences, the ASA partnered with influencers and members to share authentic stories from the profession. Sonographer and social media influencer Elli Tamar shared her ASA2025MEL conference experience with 250K+ followers, with three videos generating over 42,000 views. Our Day in the Life of a Sonographer series added a further 62,800 views across platforms, underscoring the impact of influencer and member-driven storytelling in raising awareness of the profession.
Influencers contributed to sonography videos receiving over
100,000
User-generated content
In 2024–25, ASA members and followers created 49 posts and 66 stories featuring the ASA across social media, compared with 15 posts and 15 stories in the previous year. This strong growth in usergenerated content reflects a more engaged community, with members and followers actively creating and sharing content that celebrates sonography and strengthens the ASA’s visibility to broader audiences.
Video
VIEWS
Video content remained a key driver of engagement in 2024–25, with output more than doubling to 60 videos across platforms. Standout pieces included the ASA2025 Conference ad, the Proud to be a Sonographer campaign, and our injury prevention series, together drawing strong viewership and interaction. From quick reels to longer-form content, video has proven one of our most effective tools for connecting with members, raising awareness, and showcasing the impact of the profession.
ASA2025 Melbourne Conference video
64,000
From quick reels and stories to longer-form educational and advocacy content, video allowed us to deliver information in dynamic and accessible ways.
SOCIAL MEDIA INCREASE IN FOLLOWERS:
5,967 FOLLOWERS 7.1%
1,756 FOLLOWERS 4.8%
11.5%
THROUGH CELEBRATING OUR PROFESSION
Medical Ultrasound Awareness Month and Australasian Sonographers Day
3,304 FOLLOWERS 21.7%
In 2024–25, the ASA brought Medical Ultrasound Awareness Month and Australasian Sonographers Day together into a single, integrated campaign with a clear focus on celebrating sonographers and their vital role in healthcare. This year’s activities centred on authentic storytelling through video, with two highly successful campaigns: Proud to be a Sonographer testimonials and Day in the Life of a Sonographer.
Our social media presence reached new heights, with an average October engagement rate of 9%, a significant improvement on previous years. LinkedIn and Instagram in particular saw impressive growth, with testimonial and creatorled content consistently performing at the top.
Member engagement also remained strong. Despite Australasian Sonographers Day falling on a Sunday this year, 88 morning teas were registered across Australia and New Zealand, supported by a refreshed media kit and downloadable assets. We also introduced new merchandise: a limited-edition sonography-themed water bottle.
By consolidating Medical Ultrasound Awareness Month and Australasian Sonographers Day into one campaign, and amplifying member and influencer voices through video and social storytelling, the ASA delivered a more cohesive, far-reaching, and engaging celebration of the profession than ever before. SOCIAL MEDIA ENGAGEMENT INCREASED BY 8,099 FOLLOWERS 12.3%
HIGHLIGHTS AT A GLANCE
62,800
TOTAL MUAM VIDEO VIEWS
88
MORNING TEAS HOSTED ACROSS AUSTRALIA AND NEW ZEALAND
ADVOCATE FOR THE PROFESSION
In 2024–25, the ASA strengthened its role as the trusted advocate for sonographers, driving policy reform and advancing professional recognition. Through targeted submissions, position statements, and government engagement, we championed statutory regulation, workforce sustainability, women’s health and the safe integration of new technologies. These efforts elevated the profile of sonographers as experts in diagnostic ultrasound and secured important gains for the profession’s future.
Positioning sonographers as experts in ultrasound
In 2024–25, the ASA reinforced the professional standing of sonographers through the development of position statements and policy submissions that highlighted the profession’s expertise and leadership in medical ultrasound. We made 23 submissions on key issues affecting Australian and New Zealand sonographers. Key topics included:
• statutory regulation of Australian sonographers under the National Registration and Accreditation Scheme, and the expanded scope of practice for sonographers
• NZ MRTB practising certificates and changes to competency standards
• workforce shortages, training pathways and student clinical placement support
• MBS reform, including a new item for complex pelvic ultrasound
• safety and quality standards in ultrasound practice
• AI in ultrasound and digital health regulation.
In particular, ASA has been strongly advocating for consistent and statutory regulation of sonographers in Australia and that sonography students receive financial support through the new Commonwealth Prac Payment scheme – an essential step to increase the supply of qualified sonographers and safeguard future workforce sustainability.
In November 2024, ASA published a new position statement on clinical training placements. This document emphasises that placements must be genuine, wellsupervised and adequately resourced to support student competency and protect patient safety. It also highlights the critical shortage of placements and its direct impact on the sonographer workforce pipeline.
ASA’s position statements and submissions are underpinned by rigorous research and extensive stakeholder input. Together they strengthen national policy discussions and affirm ASA’s standing as a trusted voice on professional standards, workforce development and clinical training reform.
Sonographer regulation and professional standards
In 2024–25, ASA made significant progress in advancing sonographer regulation and strengthening professional standards.
Advocacy for inclusion of sonographers in the National Registration and Accreditation Scheme (NRAS) continued as a central priority, with ASA providing a detailed submission to the Australian Government’s NRAS Complexity and Scope of Practice reviews.
ASA also developed a draft scope of practice for consultation – the first national document to define the entrylevel scope for Australian sonographers. Two consultation forums will be held in September 2025. The draft scope of practice will provide a foundation for regulatory reform, workforce planning, and professional recognition.
The ASA, together with ASAR, updated the Code of Conduct for Sonographers to align with the National Code of Conduct for Healthcare Workers. The updated code strengthens expectations of professional and ethical behaviour, reinforcing consistency and credibility across the profession.
These initiatives demonstrate ASA’s commitment to raising professional standards and securing the regulatory recognition needed to ensure patient safety and the longterm sustainability of the sonography profession.
Shaping policy for a sustainable workforce
In 2024–25, ASA strengthened its advocacy leadership by advancing key initiatives to address workforce shortages and build a sustainable future for the profession.
A new thought leadership program saw the CEO publish quarterly opinion pieces on critical issues such as workforce supply, clinical placements and regulation.
In January 2025, ASA provided a comprehensive preBudget submission to the Australian Government calling for:
• new Medicare Benefits Schedule (MBS) items for endometriosis-specific ultrasounds
• specialised training for sonographers and other practitioners to upskill in endometriosis imaging
• extension of the Commonwealth Prac Payment scheme to student sonographers
• regulation of sonographers under the NRAS.
A major highlight of ASA’s advocacy was in women’s health. The 2025–26 Commonwealth Budget reflected ASA’s sustained efforts with the introduction of a new MBS item for severe endometriosis from November 2025, reforms to breast imaging items that improve access and reduce costs, and extension of the 7-day rule to 14 days from July 2026.
In New Zealand, the ASA implemented a government relations strategy focused on obstetric ultrasound access, workforce training and addressing workforce shortages. Our advocacy initiatives over this year demonstrate the ASA’s growing influence in shaping workforce and women’s health policy and in ensuring the long-term sustainability and recognition of the sonography profession.
Working with stakeholders on emerging technologies
In 2024–25, the ASA advanced its leadership on emerging technologies by developing a draft policy on the use of artificial intelligence (AI) in sonography. The draft outlines both the potential benefits of AI, including improvements in diagnostic accuracy and workflow efficiency and the associated risks, such as data privacy, bias and quality assurance challenges.
The policy reinforces that AI cannot replace the expertise and ethical responsibilities of sonographers. Instead, it promotes a shared responsibility model between clinicians, employers and vendors to ensure the safe and effective use of AI in clinical practice.
This work has progressed significantly and is expected to be finalised before the end of 2025. By leading this policy development, the ASA is positioning itself at the forefront of guiding the safe and evidence-based integration of AI into sonography, ensuring that technological innovation enhances patient care without compromising professional standards or sonographer expertise.
THE ASA PARTICIPATED IN 53 MEETINGS 23% INCREASE FROM LAST YEAR
THE ASA PROVIDED 23 CONSULTATION SUBMISSIONS TO GOVERNMENT
INCREASE FROM LAST YEAR
DRIVE QUALITY AND STANDARDS OF SONOGRAPHY PRACTICE
In 2024–25, the ASA advanced its commitment to quality and standards in 2024–25 by launching the Clinical Supervision Framework, publishing new guidelines, funding research projects and delivering widely read publications. Through these initiatives, ASA has equipped sonographers with the tools and knowledge they need to deliver safe, consistent, and high quality care.
ASA Clinical Supervision Framework
The ASA Clinical Supervision Framework is a key initiative that drives the quality and standards of sonography practice and contributes directly to high quality professional practice. It is all about making sure sonographers are not just technically skilled, but also supported to grow through reflective, ethical, and collaborative supervision. By setting clear expectations and guidance, the framework helps create a consistent, high standard approach to supervision across different clinical settings.
To help bring the framework into everyday practice, the ASA also developed a range of resources that are practical and easy to access. The ASA also released our online learning modules cover essential topics such as communicating effectively, resolving workplace conflict, and giving feedback in clinical supervision. These modules are designed to build confidence and strengthen the interpersonal skills that are so important in supervision. The ASA also released a podcast episode focused on how to give effective feedback as a clinical supervisor, offering real-world insights and tips that sonographers can apply straightaway.
The ASA has been actively promoting the framework at key events, including the Australian and New Zealand Association for Health Professional Educators (ANZAHPE) 2025 Conference, where it sparked great conversations among health professions educators. It was also showcased at the Goulburn Valley Branch event, where members responded positively and shared valuable feedback. These opportunities have helped raise awareness and build momentum around the framework, both within sonography and across the broader health education community. And coming up, the framework will be discussed at the Clinical Supervisors SIG Day, providing another opportunity to engage with supervisors, share experiences, and explore how the framework can be embedded more deeply into practice.
All these efforts reflect the ASA’s commitment to embedding high quality supervision into the heart of sonography practice. By giving sonographers the tools, knowledge, and support they need, we are helping to lift standards and ensure excellence across the profession.
The guideline was published on the ASA website in May 2025, and included A Guide for Trainees, which outlined trainee expectations and offered tools to aid learning and professional conduct. It helps learners develop key clinical skills and navigate their training on the path to becoming competent diagnostic medical sonographers.
Supporting and investing in research
In 2024–25, the ASA expanded its commitment to advancing sonography research through the continuation of its grant program, including A$30,000 for research projects, A$10,000 for clinical audits in partnership with Marsh Advantage Insurance, and a new special audit grant category designed to target priority topics identified by the ASA. This investment has delivered significant outcomes, with multiple grant-funded studies published in Sonography in 2025, conference papers presented at the ASA 2025 Melbourne Conference, and webinars sharing findings with members.
RESEARCH GRANT RECIPIENTS FOR 2024
Carolynne Cormack, FASA
Monash University
Equipping Sonographers for Point of Care Ultrasound Education
This project aims to develop and evaluate a 6-week multimodal educational course to equip sonographers in teaching point-of-care ultrasound (POCUS).
Dr Paul Stoodley
Western Sydney University
Novices Learning Echo and Abdominal Sonography (NOLEAS)
This quantitative, non-randomised experimental study aims to determine if part-task learning improves image acquisition competence and enhances image optimisation and measurement proficiency. Part-task learning refers to a teaching method where image acquisition and image optimisation tasks are initially separated, before being united.
AUDIT GRANT RECIPIENT FOR 2024
Chris Gilmore, FASA
The Prince Charles Hospital, Brisbane
Sonographer administration of local anaesthetic (LA) prior to ultrasound guidance of peripherally inserted central catheter (PICC): A clinical audit
This clinical audit will investigate sonographer administration of local anaesthetic (LA) prior to ultrasoundguided peripherally inserted central catheter (PICC). Patient pain tolerance and complications of LA administration will be investigated, and sonographer administration will be compared to other health professionals (nurses and doctors).
SPECIAL
CLINICAL AUDIT RECIPIENT 2024
Rebecca Simons
Fiona Stanley Hospital, Murdoch
Performance of ultrasound in diagnosing abdominal pathologies in bariatric patients
The project will aim to investigate the diagnostic accuracy of ultrasound for common abdominal pathologies in bariatric patients, in comparison with MRI and/or CT. This research will establish a benchmark for bariatric imaging regarding common abdominal pathologies and provide a statistical analysis of the accuracy between modalities in the bariatric patient cohort.
Producing high quality resources
The ASA consistently produces practical tools, publications, and guidelines that support sonographers in delivering safe, consistent, and evidence-based care. From quick reference posters to in-depth reports and research reviews, these resources continue to raise professional standards and strengthen clinical practice.
POSTER
The Bariatric Poster is a quick reference guide on bariatric examinations. It provides practical tips and key techniques to help sonographers confidently care for bariatric patients.
MAKING WAVES
Making Waves in Sonography Research is published twice yearly and continues to deliver accessible reviews of the latest sonography research from around the world. Curated by members of our Special Interest Group Committees, each issue distils key findings and clinical applications into a digestible format for busy sonographers. In 2024–25, the publication further expanded its reach through our international affiliates by sharing Australasian insights. Our online platform Issuu remains central to accessibility, offering features such as scrollable text and single-article view on mobile, page-turning on desktops, and a read-time function, ensuring Making Waves is as user-friendly as it is informative.
OVERALL IMPRESSIONS:
31,864
OVERALL READS: 5,657
SOUNDEFFECTS NEWS
In 2024–25, Soundeffects News continued to evolve as a platform for sharing stories, interviews, and thought leadership from across the sonography profession. Each edition brought together diverse voices and perspectives, with content ranging from clinical insights to workforce and advocacy updates. Our March conference edition, Educate, Elevate, Celebrate, spotlighted ASA2025 keynote speakers and created strong momentum in the lead-up to the Annual International Conference. In October, the Advocacy Issue proved to be one of the most widely read editions yet, reflecting members’ appetite for policy and advocacy updates, and the future of the profession.
OVERALL IMPRESSIONS:
22,724
OVERALL READS: 5,554 36.5% INCREASE FROM PREVIOUS YEAR 72% INCREASE FROM PREVIOUS YEAR 26.2% INCREASE FROM PREVIOUS YEAR 93% INCREASE FROM PREVIOUS YEAR
AVERAGE READ TIME: 3 MINUTES 40 SECONDS
AVERAGE READ TIME: 4 MINUTES 53 SECONDS
DRIVING HIGH QUALITY PRACTICE
In 2024–25, ASA strengthened the quality and standards of sonography practice by publishing two major reports that provide evidence-based insights for members, stakeholders and policymakers.
Scan times remain a priority issue for the profession, directly affecting quality of care, workforce sustainability and patient access. To address this, ASA commissioned UniSA to undertake a national study on scan times and released a summary of the report, which confirmed that appointment pressures often compromise the ability of sonographers to deliver safe, thorough and patient-centred examinations. The report highlighted the need for clearer guidelines, improved processes and greater investment in the workforce and equipment to ensure high quality care.
ASA also conducted its biennial Salary and Employment Survey in late 2024 with over 1,000 sonographers responding. The report delivered robust and current data on salary trends, employment conditions and workforce challenges. These insights are being used by members in workplace negotiations and by ASA to strengthen advocacy on workforce attraction and retention.
CLINICAL GUIDELINES
Over the past twelve months, the ASA has continued to strengthen its commitment to clinical excellence and professional standards by developing and publishing a series of guidelines and educational materials. These resources support sonographers in delivering safe, consistent, and high quality care across a range of clinical contexts.
• Guide to Consent for Intimate and Medical Examinations September 2024
• Reducing the Risk of Litigation: Information for Sonographers (ASA–BMUS Joint Statement) November 2024
• Guide to Bariatric Examinations December 2024
• Clinical Supervision Framework May 2025
• Guide for Trainees May 2025
• Chronic Venous Insufficiency (CVI) Guideline June 2025
SONOGRAPHY JOURNAL
Sonography accepts articles from both Australasia and around the globe, covering a wide spectrum of topics within diagnostic medical sonography. Australia is the dominant source of articles; however, articles have also been submitted from other countries (New Zealand, China, Serbia, India, Argentina, Colombia, Ecuador, USA, Turkey, Germany, Japan, Pakistan, Malaysia, Mexico, Tunisia, Nigeria, Saudi Arabia, and Iran).
Sonography is read across 170 countries internationally. Readership decreased in 2024 from 2023 with 100,041 full-text views compared to 109,413 in 2023. In the current year, the number of full-text views is 75,269. The top four countries with the most readership are Australia, the USA, India and the United Kingdom.
JOURNAL SUBMISSIONS
99
13% INCREASE FROM THE PREVIOUS YEAR
ARTICLES PUBLISHED
84
CITATION
33
71% INCREASE FROM THE PREVIOUS YEAR
38% INCREASE FROM THE PREVIOUS YEAR
OPEN-ACCESS ARTICLES
22
214% INCREASE FROM THE PREVIOUS YEAR
ABSTRACTS
In 2024–25, the ASA received 94 abstracts (an increase from 72 in the previous year) for inclusion in the Annual International Conference held in Melbourne. Ninety-one of these presentations were presented at the conference.
94 ABSTRACTS RECEIVED FOR ASA2025 MELBOURNE
PROVIDE LIFELONG LEARNING
The ASA continued to expand professional learning opportunities through the Annual International Conference, a broad library of on-demand education and events for Australia and New Zealand. With record attendance at ASA2025 Melbourne, increased online engagement, and practical workshops, sonographers had greater access to education at every stage of their careers.
ASA offers a broad range of opportunities for sonographers to advance their professional knowledge.
31st Annual International Conference – ASA2025 Melbourne, 13–15 June
The ASA Annual International Conference is the largest event for sonographers in the world. Boasting an attendance of over 2000 delegates, 1,234 in person and 880 online, the ASA2025 Melbourne Conference rivalled the attendance of our largest conference to date. This year, we celebrated the theme of ‘Educate, Elevate, Celebrate’, bringing together the best speakers from Australasia and the world to present the latest research, case studies, techniques, and technology to sonographers and healthcare professionals.
The conference hoasted 3 days of workshops, masterclasses, panel discussions, trade exhibits and networking. Ten concurrent rooms ran both live scanning demonstrations and lecture sessions.
The ASA2025 Melbourne Conference also introduced several new initiatives designed to enhance the delegate experience and foster greater engagement. The addition of the Sound Stage and expanded live scanning rooms, each accommodating up to 200 attendees, provided new opportunities for interactive learning and proved highly popular, with only a few sessions reaching full capacity. Engagement across the event was further boosted through the upgraded Ultimate Engager Prize, which encouraged active participation with exhibitors and sessions. To better support learning, presentations were categorised by Beginner, Intermediate, Advanced, and All Levels, a change that was met with overwhelmingly positive feedback and will continue in 2026. The virtual conference returned as a 3-day event, extending accessibility to nearly 900 remote delegates and cementing its place as an essential component of ASA’s future conference programs.
A special thank you to Marsh Advantage Insurance for supporting 7 sonographers to attend the conference from rural and remote areas (including those affected by the floods), covering their flights, accommodation and conference registration to increase their knowledge to take back to their communities.
THE LARGEST CONFERENCE FOR SONOGRAPHERS IN THE WORLD
2,150 CONFERENCE ATTENDEES
10
NATIONAL AND INTERNATIONAL KEYNOTE SPEAKERS
400 PRESENTERS
12 STREAMS
ASA2025 MELBOURNE CONFERENCE FEEDBACK
“This is a must-do for all sonographers each year –it’s the opportunity to keep learning, meet the likeminded and just have fun.”
“ASA conference is a great opportunity to come together with our peers and discuss all things ultrasound. With the variety of sessions on offer there really is something for everyone!”
“The ASA conference was such a great way to be exposed to learning in an interactive and motivating environment and catch up with sonographers from around Australia and other countries. I love how we can compare and benchmark what we are doing and be inspired to continuously improve.”
“Great weekend! Even from home I felt like I was part of the action.”
“What an incredible conference Melbourne 2025 was! The generosity of the presenters in sharing their knowledge and skills was incredible… The momentum around ensuring sonographer wellbeing is also to be applauded.”
“I attended the conference online for the first time this year and wasn’t disappointed at all. The platform was seamless and the quality of the video was perfect. Would recommend to those who can’t travel.”
“Fantastic and world class! I have attended Harvard’s Ultrasound conference in Boston –ASA is actually better.”
2025 RURAL AND REMOTE FEEDBACK
The conference was absolutely fabulous. It far exceeded my expectations. The range of speakers was very broad, with many real ‘gems’, plus locals with years and years of experience and passion to share.
I am still pinching myself that I was granted the R&R scholarship. It certainly made a big difference to me – to be able to attend from so far away.
I consider myself so fortunate. I am immensely grateful that ASA runs such a generous scheme.
I have come back to my site all fired up, applying new knowledge and digging out resources. I’ve also already arranged further apps training for myself and preset tweaks on my machine so that I feel I am keeping up with (in particular) first trimester fetal heart advances.
The only problem was that there were so many great talks, I couldn’t attend all! But I can watch them in review.
Alison Stock
Thank you very much for the opportunity to attend this year’s ASA Conference. It was a very well-organised and informative event, with high quality speakers. I attended on all days, throughout the whole day.
The program had a lot of diverse topics, with multiple fantastic speakers. It was difficult to choose which lecture to attend! Thankfully, this is still available online, although I wish it could be online forever so that I can rewatch it in what little spare time I have.
I really enjoyed the lectures from Dr Daren Gibson and Dr Simon Meagher (who was sponsored by GE) at lunchtime; the headphones worked well for the crowd! I was so engrossed in learning that I didn’t have enough time to eat or look around all the exhibitors during lunchtime. Overall, I was very impressed with the quality of speakers and the large range of topics at the ASA Conference in 2025. Talks given by fellow sonographers, particularly sonographers who work at Monash Health, and esteemed doctors from different specialities, to give their side of healthcare. A lot of the lectures were given at an intermediate/expert level, which I found very relevant to me, to understand and bring these new or updated concepts to my everyday practice in rural WA.
Sharon Chan
ASA EVENTS
In 2024–25, the ASA continued to deliver high quality learning opportunities for members. While demand for in-person events remained steady, we also expanded our reach through a mix of formats, ensuring members could access training that suited their needs and locations.
Across the year, we delivered 24 in-person events complemented by interactive online seminars, giving members flexibility while delivering high-quality learning experiences. Events were hosted in every state in Australia and in New Zealand, bringing together leading experts and sonographers for knowledge sharing and live scanning sessions.
Our Special Interest Group (SIG) and new In Focus Days were standout offerings, attracting 561 attendees across 4 events.
Foundational learning remained a priority, with General Fundamental Ultrasound and Cardiac Fundamental Ultrasound Seminars collectively attracting 308 registrations across multiple sessions. In addition, Cardiac Masterclasses in Brisbane and Adelaide provided advanced education for 54 attendees.
To support members in regional and rural areas, the Travelling Workshop program expanded significantly, delivering 18 workshops across Australia and New Zealand, reaching 592 attendees. Locations ranged from major regional hubs to smaller towns, including Canberra, Orange, Geelong, Newcastle, Mandurah, Warrnambool, and as far as Cairns. This ensured sonographers, regardless of geography, had access to high quality professional development in their local community.
Through these programs, the ASA reinforced its commitment to making learning accessible, practical, and relevant for all members, wherever they are based.
24 IN-PERSON EVENTS
308 GENERAL FUNDAMENTAL ULTRASOUND SEMINAR REGISTRATIONS
54 CARDIAC SEMINAR REGISTRATIONS
592 REGISTRATIONS ACROSS 18 TRAVELLING WORKSHOPS
In 2024–25, the ASA continued to deliver high quality learning opportunities for members. While demand for in-person events remained steady, we also expanded our reach through a mix of formats, ensuring members could access training that suited their needs
ASA event attendee testimonials
Excellent program, great range of topics with excellent speakers and even the statistical information, which is usually pretty boring, was presented in a fun and informative way.
All Things Endometriosis attendee
Fantastic event. I especially liked the mix of content and presenters. I like having different specialities to hear what doctors, physiotherapists, and oncologists want to know.
Brisbane MSK SIG Day attendee
Learning some paediatric techniques from an expert, as well as some MSK content. The Canon support was superb. Loved the camera over the scanning table so we could see where/how Grant was scanning, without crowding around the table.
Auckland Travelling Workshop attendee
On-demand Learning
In 2024–25, ASA expanded its on-demand learning library with more webinars, podcasts, CPD tests and online learning modules than the previous year. The number of webinars nearly doubled from 5 to 9, podcasts increased from 12 to 13, CPD tests rose from 6 to 8, and online learning modules grew from 6 to 10, providing members with an even wider range of professional development opportunities.
NEW ON-DEMAND ACTIVITIES
9 WEBINARS
13 PODCASTS
8 CPD TESTS
3 EDUCATIONAL VIDEOS
10 ONLINE LEARNING MODULES
ON-DEMAND LEARNING OVERVIEW
22,256 CPD POINTS ISSUED
3,658 OLM REGISTRATIONS
1,239 EDUCATIONAL VIDEO VIEWS
4,634 CPD TESTS COMPLETED
1,500 PODCAST LISTENS
10,231 WEBINAR VIEWS
THE TRUSTED LEADER IN ULTRASOUND
ASA strengthened its position as the trusted leader in ultrasound by building local, international, and corporate partnerships that expand education, advocacy, and professional opportunities. From coordinating the Peak Imaging Coalition to collaborating with affiliates worldwide, these partnerships ensure sonographers benefit from shared expertise and global resources.
Building partnerships to advance the profession
In 2024–25, the ASA reinforced its role as the trusted leader in ultrasound by forging new partnerships and creating platforms for collaborative advocacy. Through our provision of secretariat support for the Peak Imaging Coalition, we ensured the Coalition remained a coordinated and influential voice on medical imaging policy. Over the past year, ASA convened and facilitated two national meetings, engaged with government stakeholders and led discussions on shared challenges across the imaging sector.
International collaboration
In 2024–25, the ASA cemented its role as a global leader in ultrasound through new partnerships and expanded international collaborations. A highlight was an educational collaboration with Pfizer and Bristol Myers Squibb to advance cardiac sonography. This included a live event on X (formerly Twitter) with Dr Bec Perry, FASA, who presented The Echo Assessment in Thick Left Ventricular Walls. The event achieved 4,400 impressions, a 7.4% engagement rate, showcasing the demand for expert-led cardiac education.
THE ECHO ASSESSMENT IN THICK LEFT VENTRICULAR WALLS ON THREADS
4,400 IMPRESSIONS
7.4% ENGAGEMENT RATE
Our collaboration with international affiliates also expanded. Together with the BMUS, Sonography Canada, and SDMS, the ASA delivered a shared suite of resources on topics such as ergonomics, advanced MSK and contrast ultrasound, ensuring members across all organisations benefited from each other’s expertise. This reciprocal exchange extended ASA’s influence globally, while giving our members exclusive access to international perspectives and resources that support their clinical practice.
Contrast Month –March 2025
330 PAGE VIEWS
Ergonomics Month –September 2024
736
PAGE VIEWS
Corporate partnerships
Advanced MSK Month – June 2025
1276
PAGE VIEWS
To ensure members have access to meaningful learning and development opportunities, the ASA has secured continuing partnership funding. This support allows us to deliver high quality training at a reduced cost, making professional development more accessible and affordable for our members.
Our Platinum Partners: GE HealthCare, Siemens Healthineers, Philips and Canon Medical, demonstrated their commitment to sonographer education by partnering with the ASA across all live scanning events in 2024–25. This included 18 Travelling Workshops, 4 Special Interest Days, 2 Cardiac Masterclasses, and 3 Fundamental Online Seminars.
The ASA Annual International Conference – ASA2025 Melbourne, also reinforced its position as the priority event for the sector, attracting strong support from industry with 4 Gold, 10 Silver and 19 Bronze level partners. Their presence underscored the value placed on engaging with sonographers and the wider ultrasound community through ASA’s flagship event.
Overall, the ASA corporate partner program remained strong, with 53 partners actively engaged in supporting our work. The ASA extends its sincere thanks to all corporate partners for their ongoing support, which continues to enhance access, quality, and opportunities for professional development across the profession.
NURTURE A DIVERSE AND INCLUSIVE ORGANISATION AND PROFESSION
The ASA continued to strengthen its member services and organisational culture, ensuring the association remains responsive, inclusive, and future-focused. Key achievements included the launch of a new member website, membership growth, and expanded professional support through insurance coverage, CPD programs, and networking opportunities. Underpinning this work is the dedication of ASA staff, volunteers, and committees, whose commitment and expertise drive the delivery of high quality services and support for sonographers across Australasia.
Member-focused organisation
Over the past year, the ASA has committed to being a member-focused organisation delivering innovative and high impact services that meet the evolving needs of members. Central to our strategy has been the continuous engagement with members and delivering services that were in line with member expectations. This is evident by the increase in membership numbers, which were at 8,090 members at the end of June 2025 – an increase of 4% since June 2024.
ASA continued to provide exclusive access to the association’s group professional insurance policy, provided by Marsh Insurance. The policy features coverage for practising sonographers to help mitigate risk and protect their livelihood. More than 5,000 members were covered under the ASA Group Liabilities Insurance 2024–25. Despite a rise in claims and therefore premiums, the ASA has been able to maintain a price for its members that is substantially cheaper than purchasing a policy on their own.
Becoming a Fellow or Associate Fellow is a significant recognition of a sonographer’s achievement, and over the last membership cycle, 4 members were awarded Fellowship, and 11 members were awarded the Associate Fellowship of ASA.
The ASA’s Branches are a key component of networking and professional development. Branch meetings and workshops are an excellent opportunity to meet local education needs and for members to meet other members and share professional ideas and advice. Twenty-three branch events were held and attended by more than 500 members between July 2024 and June 2025. ASA is committed to ensuring that the Special Interest Groups are well supported in their roles. The Member Services team organised over 25 regular meetings to bring the 10 SIGs together throughout the year.
The ASA provides the most comprehensive range of sonographer-focused CPD opportunities in Australasia. Members have access to the highest quality learning tailored for the sonography profession. ASA continued to promote ASA’s CPD program with ASAR and NZMRTB membership. Three thousand, five hundred and eleven ASAR members selected ASA for their CPD program, and 378 NZMRTB members chose ASA to log their CPD points for 2024–25.
We continued to bring employment opportunities to our members. One hundred and thirty-two jobs were advertised with an average of 10 listings every month. Members looking for employment were also able to list their availability, and we had 25 sonographers post their availability last cycle.
MEMBERSHIP AND SERVICES HIGHLIGHTS
8,092
MEMBERS AT JUNE 2025 A 4% INCREASE SINCE JUNE 2024
5,000
MEMBERS COVERED UNDER THE ASA GROUP LIABILITIES INSURANCE POLICY
15 NEW FELLOWS AND ASSOCIATE FELLOWS RECOGNISED
23 BRANCH EVENTS HELD
25+ SIG MEETINGS DELIVERED
132 JOB ADS POSTED
Member website
In January 2025, the ASA launched its new website following a year of planning, design, and development. Guided by member survey feedback and 6 months of UX design, the site was rebuilt in collaboration with our developer Bond to deliver clearer navigation, simplified content, and improved access to CPD resources, publications, careers, and on-demand learning. A soft launch on 30 January allowed testing before the full rollout on 3 February, supported by an explainer video for members. The rollout was seamless and without disruption to members. Internally, the streamlined structure has reduced duplication, improved efficiency, and aligned processes across teams. The site will continue to be refined in response to member and staff feedback to ensure it remains user-focused and fit for purpose.
Our people
The ASA’s success is driven by the dedication and expertise of the people who run it. A dedicated team of staff, volunteers, and contractors work together seamlessly, embodying our values: member-focused, innovative, integrity, unity, accountable, and courageous, ensuring the ASA remains a strong and impactful organisation. Throughout 2024–25, staffing remained stable with modest growth in key areas to support professional development, research, membership services, events, and partnerships. The annual staff engagement survey again reflected positive results, with the majority of staff affirming the ASA as a great place to work. Staff turnover and absenteeism remained low, and professional training in areas such as cybersecurity and first aid was undertaken during the year. The ASA would not be the organisation it is today without the dedication, expertise, and commitment of its people. Staff continue to go above and beyond to deliver exceptional outcomes for members, while our volunteers and committees form the backbone of the association, generously contributing their time and knowledge. Together, they enable ASA to grow, thrive, and remain the trusted association for sonographers across Australasia.
ADVISORY COMMITTEES
Sonographer Policy and Advisory Committee
Chair – Narelle Kennedy
New Zealand Sonographer Advisory Group
Chair – Sarah Stevens-Gieseg
ASA Fellowship Panel
Chair – Jessie Childs
Sonography Journal Editorial Board
Editor-in-Chief Kerry Thoirs
ASA2025 Melbourne Program Committee
Members
Chee Liew
Damien Noll
Jane Keating
Paula King
Marilyn Zelesco
Ian Schroen
Peter Coombs
Gregory Curry
Andrew Grant
Angela Farley
Frauke Lever
Margaret Condon
Sree Kenche
Saba Harrington
SPECIAL INTEREST GROUPS
SIG General
Chair – Jane Keating
Committee Members: Emma Jardine, Paula King, Donna Napier, Marilyn Zelesco
SIG Cardiac
Chair – Alison White
Committee Members: Mitchell Hubble, Lucy Law, Chee Liew, Maria Ribeiro, Christopher Thomas
SIG Musculoskeletal
Chair – Michelle Fenech
Committee Members: Deborah Carmody, Susan Diep, Andrew Grant, Sophie O’Brien, Jacqueline Roots, Daniel Walkley, Craig Winnett, Sean Yeoh
SIG Paediatric
Chair – Cain Brockley
Committee Members: Madonna Burnett, Ellen Chen, Paige Forbes, Leanne Lamborn, Lino Piotto, Sara Kernick, Keith VanHaltren, Rachel Williams
SIG Research
Chair – Helen Beets
Committee Members: Afrooz Najafzadeh, Michelle Fenech, Anna Graves, Ling Lee, Glenda McLean, Tristan Reddan, Paul Stoodley, Caterina Watson
SIG Vascular
Chair – Heath Edwards
Committee Members: Matt Adams, Lara Anders, Katrina Dietrich, Kylie Elmore, James Maunder, Donna Oomens, Claire O’Reilly, Daniel Rae, Jacqui Robinson
Committee Members: Natalie Colley, Peter Esselbach, Jane Wardle
SIG Emerging Technologies
Chair – Caterina Watson
Committee Members: Robyn Boman, Joanne King, Lisa McGuire, Jacqueline Roots, Ian Schroen, Charlotte Harman
SIG Clinical Supervisors
Chair – Kate Russo
Committee Members: Angela Farley, Carolynne Cormack, Deanne Chester, Helen Beets, Ilona Lavender, Jacqui Robinson, Jenny Parkes, Julie Archbold, Karen Barton, Louise Deshon, Margaret Condon, Sheri A Rae
BRANCH COMMITTEES
Alice Springs
Chair – Ashtyn Lee
Committee Members: Sarah Dick, Kirstie Geiger
Auckland-Waikato
Chair – Scott Allen
Secretary – Kerrie Child
Committee Members: Taylor Archer, Paula Edwards, Anabel Greville, Julie Heaney, Alison Keay, Nethanel Murania, Marion Raffaelli, Katy Gillies Wong
Australian Capital Territory
Chair – Teri Carmody
Committee Members: Les Burgess, Lisa Hicks, Rebecca Manning, Natalie Smith
Central West NSW
Chair – Jacqueline Spurway
Vice Chair – Jenelle Toole
Committee Members: Olivia Houghton, Kim Orr, Kathleen Wilson
Far North Queensland
Chair – Lara Anders
Committee Members: Danielle Burke, Lisa Wellby, Lee Williams
Goulburn Valley
Chair – Timothy Fairgray
Committee Members: Kirsten Arthur, Kathleen
Steigenberger, Kristy Thomas Gavin Curley, Ashlee Hicks, Joanne McCready, Cailey Smith
Illawarra
Chair – Lauren Dwight
Vice Chair – Tony Chapman
Secretary – Saheeda Zotter
Mackay
Chair – Hannah Canavan
Vice Chair – Haylee Moran
Committee Member: Kylie Elmore
Moreton Bay
Chair – Chris Edwards
Mid North Coast NSW
Chair – Martin Bennie
Committee Members: John Gordon, Joanne Lennox
Newcastle
Chair – Greg O’Connor
Committee Members: Susan Cowie, Jessica Cox, Chelsea Fairley, Sarah Fell, Warren Lewis, Gary O’Connor, Danny Pavan, Sonya Simpson, Debbie Slade, Adam Tolfree
New South Wales
Chair – Christina Farr
Committee Members: Vaishali Bulsari, Trixie Kong, Mary McPhail, Solange Obeid, Kathryn Smith, Robyn Tantau, Lucy Taylor
Queensland
Chair – Mehrnaz Clifford
Secretary – Annie Chen
Committee Members: Heather Allen, Chris Gilmore, Simone Karandrews, Belle Keys, Melissa Pisano, Melita Robert, Julie Cahill, Michael Floster-Greenwood, Minh Nguyen, Rania Singh
Riverina
Chair – Simone Francis
Committee Members: Jared Mooney, Jessica Talbot
South Australia
Chair – Kosta Hellmanns
Vice Chair – Lino Piotto
Committee Members: Julie Bakutis, Ellie Bruce, Jessie Childs, Melissa Farnham, Emma Godrik, Mark Matheson, Susan Cesana, Casey Smedley
South West Western Australia
Chair – Natalie Clements
Vice Chairperson – Richard Ayre
Secretary – Stacey Harrison
Committee Members: Samantha Ward, Susan Woodbridge, Amy Twist
Sunshine Coast
Chair – Mitchell Cassin
Secretary – Stacy Anderson
Committee Members: Anthea Allen, LeShell Carter, Emma Chettle, Renee Dixon, Aisling Fox, Sarah-Jane Kenna, Dan Rae
Tasmania
Chair – Emma Brodribb
Committee Member: Cara Landers
Toowoomba/Darling Downs
Chair – Allison Gordon
Committee Member: Taylor Hansen
Victoria
Chair – Meredith Hopps
Secretary – Andrew Grant
Committee Members: Paul Coussens, Ray Hora, Dalena Nguyen, Rigel Pandit, Ankitha Ramesh, Sharon Stafford, Linda Bradfield, Laura Harbinson, Sree Kenche, Gabrielle Sarroff, Aaditya Singh, Ignatius Pereira, Ming Tan
ASA proudly celebrates the dedication, innovation, and leadership of sonographers who make an exceptional impact on their profession and community. At the 31st Annual Conference Gala Dinner in Melbourne, the ASA Awards of Excellence recognised achievements across clinical practice, research, education, volunteering, and emerging talent, alongside the prestigious Pru Pratten Memorial Lifetime Achievement Award. The evening also honoured new ASA Fellows, acknowledging their sustained contributions to advancing sonography and strengthening the profession.
AWARDS OF EXCELLENCE
The 31st Annual ASA Conference Gala Dinner was a night of celebration, recognition and connection as the sonography community came together in Melbourne to honour the profession’s best and brightest.
Held as part of ASA2025, the Gala Dinner marked a standout moment in the conference program. With a packed room of delegates from across Australia and New Zealand and beyond, the evening began with a heartfelt welcome and reflection on the incredible impact sonographers make every day. From the opening moments to the final song on the dance floor, the atmosphere was one of pride, energy and celebration.
The night’s formalities honoured the achievements of sonographers across clinical, research, education and volunteer domains through the annual ASA Awards of Excellence.
PRU PRATTEN MEMORIAL LIFETIME ACHIEVEMENT AWARD
Awarded to Jacqui Robinson, FASA, 2025 Jacqui Robinson, FASA, has dedicated more than 3 decades to advancing vascular ultrasound through groundbreaking research, transformative education, and deep clinical expertise. From founding the Society for Vascular Technology of Great Britain and Ireland in the early 1990s to establishing one of Australia’s most respected vascular diagnostic services at Liverpool Hospital, Jacqui’s legacy spans continents and generations.
She has mentored countless sonographers, medical students, and registrars, and developed education programs used across hospitals, universities, and remote communities, including innovative training tools for dialysis nurses in regional Australia.
Jacqui’s research has helped shift diagnostic practice towards non-invasive vascular ultrasound and continues today through a PhD focused on wearable technologies for rural vascular care. A regular ASA presenter, former Vascular SIG Chair, and ASA Fellow with numerous research citations to her name, Jacqui’s commitment to equity in healthcare access, excellence in education, and collaborative leadership makes her a true role model for the profession.
The ASA is proud to present Jacqui with this prestigious award. We thank her for her continued service to the ASA, peers and profession.
SONOGRAPHERS OF THE YEAR 2025
Join us in congratulating our 2025 Awards of Excellence recipients Each recipient was acknowledged for their outstanding contributions to patient care, innovation and leadership in their region:
Western Australia Caterina Watson, AFASA
Rural and Remote Sonographer of the Year
Sadie Atkins
Emerging Sonographer of the Year
Leanna Chen
Australian Capital Territory Nikki Nokes
New South Wales Catherine Robinson, FASA
New Zealand Carol Bagnall
Victoria Angela Farley, AFASA
South Australia Matthew Le
Tasmania Kathryn Fenton
Queensland Erika Cavanagh, FASA
Tutor/Clinical Supervisor of the Year Danielle Bowles, AFASA
FELLOWS
Researcher of the Year Sandhya Maranna, FASA
Caitcheon Volunteer
the Year Award Donna Napier, FASA
In 2024–25, the ASA recognised the achievements of several distinguished individuals within the profession. Fellowship represents the highest level of ASA membership and acknowledges sustained contributions to the advancement of sonography. Our newest Fellows were formally celebrated at the Conference Gala Dinner in Melbourne on Saturday 14 June 2025, where their invaluable impact on both the ASA and the broader profession was honoured.
On behalf of the ASA and its members, we extended our deepest gratitude for their dedication and efforts over the years.
To date, just over 40 ASA members have been honoured with this distinction, and these inductees have been entitled to use the postnominal letters FASA to denote their ASA Fellowship. Congratulations to these exceptional members.
FELLOWSHIPS
Sue
of
Ilona Lavender
Natalie Clements
Michael FosterGreenwood
Robyn Bowman
DIRECTORS’ REPORT
DIRECTORS
The following persons were directors of the company during the financial year and up to the date of this report, unless otherwise stated:
Ian Schroen
BAppSc (Medical Radiations), Dip Med Ultra (Vasc), M Med Ultra, GAICD, AFASA
Ian’s career to date has been diverse and challenging, centred around ultrasound. Ian first gained a passion for vascular ultrasound during the 1990s, and after several years in clinical ultrasound, he moved to a corporate role. Well known for his work at Philips Healthcare, Ian returned to clinical ultrasound and completed a Master of Medical Ultrasound. Engaged in clinical ultrasound, research and teaching opportunities, Ian has a passion for all aspects of ultrasound. Ian presents regularly in various forums across a range of clinical and non-clinical topics. He has been a Board Director since 2017, was vice president during 2018 and president between December 2019 and November 2023.
Special Responsibilities
• Member, Finance, Risk and Audit Committee
Narelle Kennedy
Doctor of Philosophy (Medicine), Graduate Diploma of Applied Science (Medical Ultrasonography), Bachelor of Applied Science Medical Radiation Technology (Conversion), Diploma of Applied Science Medical Radiation Technology (Diagnostic Radiography)
Narelle is a senior research sonographer specialising in obstetrics and gynaecology at South Western Sydney District Obstetric Research unit at Liverpool Hospital, with over 25 years’ experience working in ultrasound in the private and public sectors in both clinical and administrative positions. She completed her philosophy doctorate in 2018, completing her original research on obesity in pregnancy. Narelle has extensive experience in research, is a member of the Editorial Board for Sonography and has reviewed manuscripts for several national and international journals. She continues her passion for research as an affiliate of the University of Sydney and the Ingham Institute for Applied Medical Research with an honorary position of research fellow. Narelle was appointed to the ASA Board in October 2020. She is the Chair of the Sonographer Policy and Advisory Committee.
Special Responsibilities
• Member, Finance, Risk and Audit Committee
• Member, Governance, Nominations and Remuneration Committee
Alexandra Bell
BSc Economics and Accounting with Law, Fellow of the Institute of Chartered Accountants of England and Wales, Member of Chartered Accountants Australia and New Zealand
Alexandra (Alex) was appointed chief financial officer of Challenger Limited in December 2022, having previously held a number of senior roles at Challenger, including group deputy CFO and CFO, Funds Management. Alex was previously a Partner in KPMG’s CFO Advisory Practice and has extensive experience across life insurance and wealth management, including roles at BT Financial Group.
Sean spent almost 20 years with SA Health (SAMI) at the Repat Hospital in Adelaide. Starting his career as a diagnostic radiographer, he developed skills in angiography before specialising in ultrasound. He is now the SA operations manager for Mobile Radiology Australia, working with the national team to grow this area of ultrasound, providing in-home and in-residential aged care facility imaging to patients with limited mobility or capacity to attend off-site departments. He has a strong interest in developing both people and the profession.
Sean is currently studying for his MBA in Healthcare Management. He hopes to continue to see and be a part of the profession growing in stature, along with the professional recognition of sonographers for the skills and attributes they bring to the role.
Sean first joined the ASA as a full member in 2009 and the Board in 2022. He was appointed vice president of the ASA in November 2023.
Special Responsibilities
• Vice President
• Member, Finance, Audit and Risk Committee
• Member, Governance, Nominations and Remuneration Committee
Michele Dowling
GradDipAppSc Medical Ultrasound, BAppSc Diagnostic Radiography, Dip Radiography (Therapy)
Michele is currently a senior sonographer at a private imaging group in Sydney, having begun her career in London as a radiation therapy radiographer and then as a diagnostic radiographer in Sydney, Australia. She has extensive clinical management experience as a group practice chief sonographer, managing a large team of sonographers and students across nine locations. Michele has been a member of the ASA Board of Directors since November 2016. Michele is a member of the Sonographer Policy and Advisory Committee.
Special Responsibilities
• Member, Governance, Nominations and Remuneration Committee
Kelly Griffiths
LLB Hons, BA, GradDip Intellectual Property Laws
Kelly is a Partner and deputy head of the Disputes and Investigations practice of Gadens, a leading Australian law firm. Before this role, Kelly was head of government affairs and policy and chief legal counsel for GSK, one of the world’s largest biopharmaceutical companies, in Australia and New Zealand. Kelly has also formerly worked for toptier law firms and in enforcement at the Australian Securities and Investments Commission. Kelly advises companies operating in highly regulated industries, with expertise in the healthcare and life sciences sectors. Kelly is a nonexecutive director on a number of not-for-profit boards, including the Melanoma Patients Association, Ranters Theatre and the Royal Children’s Hospital Melbourne Human Research Ethics Committee.
Special Responsibilities
• Member, Governance, Nominations and Remuneration Committee
Roger Lee
GradDip in Medical Ultrasound, Bachelor of Radiography and Medical Imaging, Certificate in Leadership and Management
Roger is a commercial manager for Integral Diagnostics with a keen interest in the US profession. With numerous years spent as an operational manager, clinical and tutor sonographer, and years of experience in the public and private sectors, he has a deep understanding of the industry in Australia and abroad. Roger has a passion to drive the sonography industry forward in a future filled with possibilities. Both AI and disruption to the industry will present themselves in the coming years, and he hopes to assist the ASA in positioning sonographers in the best place to leverage these opportunities.
Special Responsibilities
• Member, Finance, Risk and Audit Committee
Brooke Osborne
SFHEA FASA
GradDipEd, MMedSon, BHlthSc (Hons), BMedRad, PhD
Brooke is an accredited medical sonographer with experience mainly in tertiary referral hospitals and specialising in obstetric and gynaecological ultrasound within a maternal fetal medicine unit. Brooke left clinical practice to complete an education degree, following which she started her academic career. Brooke was the program director for the medical sonography programs at the University of South Australia from 2017 to 2022, and is currently an academic developer within the Teaching Innovation Unit at UniSA. Brooke’s primary research focus is on student agency in clinical skills development, particularly through work-integrated learning, and she continues to contribute to research and consultancy work across a range of ultrasound and allied health projects. Brooke is a member of the Sonographer Policy and Advisory Committee.
Special Responsibilities
• Member, Governance, Nominations and Remuneration Committee
Julie has a diverse background as a banker, lawyer, notary public, accredited mediator and a non-executive company director. She has extensive expertise in risk management, finance, cultural transformations, governance, stakeholder management and business development. A collaborative leader, Julie has demonstrated capability in advising boards and communities. Julie held a range of legal and banking roles in her 15year career at ANZ, including establishing a very successful specialist health banking proposition backed by a team of bankers dedicated to meeting the business and personal banking needs of medical practitioners and pharmacists. Before joining ANZ, Julie was a special counsel at Allens Linklaters. She has worked across various areas of law throughout her lengthy career, and while at Allens Linklaters, she specialised in property, estate planning, probate, succession, trusts and the provision of general commercial advice to not-for-profit and charitable organisations. Julie is an experienced notary public who provides notarial services to individuals and corporations. A director of Accordo Pty Ltd, a mediation business established in 2023, Julie assists parties in dispute to explore options and find areas for agreement. Julie is the Chairperson of the Ovarian Cancer Research Foundation and an ex officio member of all advisory committees.
Special Responsibilities
• Member, Finance Risk and Audit Committee
• Member, Governance, Nominations and Remuneration Committee
Anthony Wald
BTech, ACCP (Cardiac), AMS, PDM, MClinEd
Anthony qualified as a cardiac sonographer in South Africa. Since relocating to Melbourne almost 25 years ago, he has spent most of his career in public healthcare. He is currently the senior clinical support and applications specialist for Mindray Australia, having previously been a member of the Transition Management team for the Victorian Heart Hospital. He was the chief cardiac physiologist for Monash Heart from 2004 until 2015. From 2015 to 2022, he worked as an educator in the Point of Care Ultrasound program at Monash Health. Anthony was appointed president of the ASA in November 2023.
Special Responsibilities
• President and Board Chair, Company Secretary
• Ex officio Member, Finance, Audit and Risk Committee
• Chair, Governance, Nominations and Remuneration Committee
Sarah Stevens-Gieseg
NZDipBus, DNUGen, NZDipMDI
Appointed 31 January 2025
Sarah is a general medical sonographer who worked initially in a hospital offering tertiary level obstetric and paediatric ultrasound. Due to her background as an interventional radiographer, Sarah also maintains an interest in vascular ultrasound. Sarah also holds a NZ Diploma of Business. After moving to private practice, Sarah pursued her interest in sonographer education as a clinical tutor. The expansion of the practice led to her current role as clinical support sonographer, providing support and problem-solving for the electronic reporting software across New Zealand. The role also requires the delivery of training and development of worksheet tools across all ultrasound specialities for RHCNZ. Sarah’s professional interests include advocating for fairer access to ultrasound services, sonographer credentialling and ensuring sonographers are recognised as the experts in ultrasound.
Company Secretaries
The following persons held the position of company secretary during the reporting period:
• Anthony Wald
• Chris Booton
Registered Office
The company’s registered office is: Australasian Sonographers Association Ltd Level 2, 93–95 Queen Street Melbourne, Vic 3000
Corporate Governance
The company is incorporated under the Corporations Act 2001 and is a company limited by guarantee. The company is established and operates under its Constitution.
The Board of Directors is accountable to the members for the governance, management and control of the activities, business and affairs of the company. As shown under its Constitution, the Board comprises seven elected General Directors and three appointed External Directors. Office Bearers include both a President and a Vice President. The Australasian Sonographers Association operates under the terms and guiding doctrines of its Constitution and supporting governance policies. The company is registered as a charity with the Australian Charities and Not-for-profit Commission (ACNC).
To assist the Board in fulfilling its duties, it has established two committees: (i) a Finance, Risk and Audit Committee and (ii) a Governance and Nominations Committee. Each Board committee operates under an approved set of terms of reference setting out clear delegation and responsibilities from and to the Board for the operations of the committee. The day-to-day management of the company has been delegated to the CEO.
Principal Activities
The purpose of the Australasian Sonographers Association Ltd is to foster a sonography profession that delivers high quality ultrasound with a vision of creating a healthier world through sonographer expertise. The company is a notfor-profit organisation and is a registered charity working to advance the health of the public and to advance the education of those performing ultrasound.
The principal activities of the company during the reporting period included advocating for the profession to become regulated to protect the public and prevent harm, raising professional standards, increasing the recognition of sonographers being experts in ultrasound, as well as focusing on increasing sonographers’ professional development opportunities and supporting evidence-
based research which will help to deliver better healthcare outcomes for patients in Australia and New Zealand.
No significant changes in the nature of the entity’s activity occurred during the financial year.
Strategic Intent and Short-term Objectives
The ASA’s 5 strategic objectives, as outlined in the current strategic plan, are as follows:
• To promote and advocate for the advancement of the sonography profession by positioning the sonographer as the expert and principal provider of diagnostic medical ultrasound, progressing sonographer regulation and raising professional standards, taking the lead in establishing a sustainable future workforce supply and clinical placement pathways in Australia and New Zealand so that all patients can have access to sonographer-performed ultrasound, and ensuring sonographers are part of the conversation involving new and emerging technologies.
• To drive the quality and standards of sonography practice by contributing to high quality professional practice through the development of recommendations for sonography, facilitating and promoting evidence-based practice within the profession, supporting and investing in research that assists in progressing and strengthening the profession, as well as contributing to safe, appropriate, effective and equitable care for Australians and New Zealanders.
• To provide lifelong learning through the facilitation of comprehensive skills and professional development opportunities in ultrasound and ensuring sonographers have access to a broad range of opportunities to advance their professional knowledge, digital literacy and careers, as well as collaborating with key stakeholders to increase other professions’ knowledge of ultrasound and advancing the education of those performing ultrasound for improved health outcomes.
• To be the trusted leader in ultrasound by strengthening the association’s role in community health and public awareness and expanding our partnerships and collaborations, both nationally and internationally, to share expertise and insights that advance the profession, as well as actively growing our membership and developing our services, particularly in underserved areas.
• To strengthen our organisational excellence by maintaining strong governance and stewardship, sustaining prudent financial management to invest in our purposes, and fostering a caring and inclusive culture that supports high performance, professional growth, innovation, and strategic impact, thereby cultivating a thriving, engaged, and resilient organisation.
Long-term Objectives
The company’s long-term objectives are to continue to operate as the professional association furthering the sonography profession, the interests of all sonographers, and the health outcomes for their patients across Australasia by:
• promoting and advocating for the advancement of the sonography profession
• supporting and disseminating research that contributes to the sonography profession’s body of knowledge
• positioning sonographers as the experts and principal providers of diagnostic medical ultrasound
• contributing to the quality and standards of sonography practice by developing recommendations for sonographers and the sonography profession
• engaging with government and other healthcare providers to improve the quality and accessibility of sonography services and the future supply of sonographers in the workforce
• facilitating professional development opportunities through conferences, meetings, workshops and online activities
• offering a broad range of opportunities for sonographers to advance their professional knowledge
• advancing the education of those performing ultrasound and other people involved in sonography for improved health outcomes
• undertaking other actions or activities necessary, incidental, or conducive to advancing these objects.
Key Performance Measures
Each year, key performance indicators are set across the business based on the strategic intent and the short-term goals of the organisation. Individual performance plans are agreed by each staff member, with clear performance and behavioural targets outlined in July, a half-yearly review performed in December, and a final appraisal performed at the end of the financial year.
Operating Results
The surplus / (deficit) of the company for the reporting period after provision for income tax and before other comprehensive income was:
Meetings of Directors
The number of meetings of the company’s Board of Directors (‘the Board’) and of each Board committee held during the year ended 30 June 2025, and the number of meetings attended by each Director were:
Eligible to attend represents the number of meetings held during the time the Director held office or was a member of the relevant committee. While the CEO is not a member of the Board or Board committees, it is company practice for the CEO to be in attendance at all Board and Board committee meetings.
Significant Changes in the State of Affairs
In the opinion of the Directors, there were no significant changes in the state of affairs of the company that occurred during the financial year under review, not otherwise disclosed in this report or the financial statements.
Matters Subsequent to the End of the Financial Year
There are no matters or circumstances that have arisen since the end of the financial year that have significantly affected or may significantly affect the operations of the company, the results of those operations or the state of affairs of the company, in future years.
Likely Developments
Likely developments in the operations of the company and the expected results of those operations in future financial years have not been included in this report as the inclusion of such information is likely to result in unreasonable prejudice to the company.
Privacy and Environmental Regulation
As a professional association, the Australasian Sonographers Association holds personal information concerning its members. The company is cognisant of Commonwealth and State legislation concerning privacy and has ensured that its Privacy Policy management practices are consistent with good governance. The company is aware of and abides by relevant Commonwealth and State Privacy legislation. The company is not subject to any significant environmental regulation under either Commonwealth or State legislation.
Indemnification and Insurance of Officers and Auditors
The Australasian Sonographers Association has and continues to hold Directors’ and Officers’ insurance in respect to these persons while legitimately performing their duties. The company indemnifies its directors and officers against any liability incurred during the course of executing their duties on behalf of the company with the exception of the director or officer being found to be in breach of his/ her/their obligations under the Corporations Act 2001. The company has not entered into an agreement to indemnify its auditors.
Dividends
The Australasian Sonographers Association is a company limited by guarantee and has no share capital. The directors of the Australasian Sonographers Association are precluded by the company’s Constitution from declaring a dividend.
Members’ Guarantee
At the end of the reporting period, Australasian Sonographers Association Ltd had 7,907 members (30 June 2024: 7,713 members).
Australasian Sonographers Association Ltd is a company limited by guarantee. In the event of, and for the purpose of winding up of the company, the amount capable of being called up from each member and any person or association who ceased to be a member in the year prior to the winding up, is limited to $20, subject to the provisions of the company’s constitution.
At 30 June 2025, the collective liability of members was $158,140 (30 June 2024: $154,260).
Auditor’s Independence Declaration
A copy of the auditor’s independence declaration as required under section 60-40 of the Australian Charities and Not-for-profits Commission Act 2012 is set out on page 47.
This report is made in accordance with a resolution of directors, pursuant to section 298(2)(a) of the Corporations Act 2001. On behalf of the directors
Mr Anthony Wald Director and Chair of
the Board 12 September 2025
Victoria 3000 TELEPHONE +61 3 8899 6199
+61 3 9650 5751 www.dfkkidsons.com.au
AUDITOR’S INDEPENDENCE DECLARATION TO THE DIRECTORS OF AUSTRALASIAN SONOGRAPHERS ASSOCIATION LTD
In accordance with the requirements of section 60 -40 of the Australian Charities and Not-for-profits Commission Act 2012, I declare that, to the best of my knowledge and belief, during the year ended 30 June 2025 there have been:
(i) no contraventions of the auditor independence requirements as set out in the Australian Charities and Not-for-profits Commission Act 2012 in relation to the audit; and
(ii) no contraventions of any applicable code of professional conduct in relation to the audit.
Michael L Port Partner
Melbourne 12 September 2025
GENERAL INFORMATION
The financial statements cover Australasian Sonographers Association Ltd as an individual entity. The financial statements are presented in Australian dollars, which is Australasian Sonographers Association Ltd’s functional and presentation currency.
Australasian Sonographers Association Ltd is a not-for-profit unlisted public company limited by guarantee, incorporated and domiciled in Australia. Its registered office and principal place of business is: Level 2
93–95 Queen Street Melbourne VIC 3000
A description of the nature of the company’s operations and its principal activities are included in the directors’ report, which is not part of the financial statements.
The financial statements were authorised for issue, in accordance with a resolution of directors, upon the date of signing this report. The directors have the power to amend and reissue the financial statements.
FINANCIALS
AUSTRALASIAN SONOGRAPHERS ASSOCIATION LTD STATEMENT OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME FOR THE YEAR ENDED 30 JUNE 2025
STATEMENT OF FINANCIAL POSITION
AS AT 30 JUNE 2025
STATEMENT OF CHANGES IN EQUITY FOR THE YEAR ENDED 30 JUNE 2025
The above statement of changes in equity should be read in conjunction with the accompanying notes
STATEMENT OF CASH FLOWS FOR THE YEAR ENDED 30 JUNE 2025
Note 1. Material accounting policy information
The material accounting policies adopted in the preparation of the financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.
New, revised or amending Accounting Standards and Interpretations adopted
The company has adopted all of the new or amended Accounting Standards and Interpretations issued by the Australian Accounting Standards Board (‘AASB’) that are mandatory for the current reporting period. The adoption of these Accounting Standards and Interpretations did not have any significant impact on the company.
Basis of preparation
These general purpose financial statements have been prepared in accordance with Australian Accounting Standards - Simplified Disclosures issued by the Australian Accounting Standards Board (‘AASB’), the Australian Charities and Not-for- profits Commission Act 2012 and the Corporations Act 2001, as appropriate for not-for-profit oriented entities. The financial statements are presented in Australian dollars, which is the functional and presentation currency.
AASB 1060 General Purpose Financial StatementsSimplified Disclosures for For-Profit and Not-for-Profit Tier 2 Entities The standard provides a Tier 2 reporting framework with simplified disclosures that are based on the requirements of IFRS for SMEs.
Historical cost convention
The financial statements have been prepared under the historical cost convention.
Critical accounting estimates
The preparation of the financial statements requires the use of certain critical accounting estimates. It also requires management to exercise its judgement in the process of applying the company’s accounting policies. The areas involving a higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the financial statements, are disclosed in note 2.
Revenue recognition
The company recognises revenue as follows: Revenue from contracts with customers (member subscriptions, sponsorship income, event revenue, advertising income, education registrations) Revenue is recognised at an amount that reflects the consideration to which the company is expected to be entitled in exchange for transferring goods or services to a customer. For each contract with a customer, the company: identifies the contract with a customer; identifies the performance obligations in the contract; determines the transaction price which takes into account estimates of variable consideration and the time value of money; allocates the transaction price to the separate performance obligations on the basis of the relative stand-alone selling price of each distinct good or service to be delivered; and recognises revenue when or as each performance obligation is satisfied in a manner that depicts the transfer to the customer of the goods or services promised.
Variable consideration within the transaction price, if any, reflects concessions provided to the customer such as discounts, rebates and refunds, any potential bonuses receivable from the customer and any other contingent events. Such estimates are determined using either the ‘expected value’ or ‘most likely amount’ method. The measurement of variable consideration is subject to a constraining principle whereby revenue will only be recognised to the extent that it is highly probable that a significant reversal in the amount of cumulative revenue recognised will not occur. The measurement constraint continues until the uncertainty associated with the variable consideration is subsequently resolved. Amounts received that are subject to the constraining principle are recognised as a refund liability.
Interest
Interest revenue is recognised as interest accrues using the effective interest method, which for floating rate financial assets is the rate inherent in the instrument.
Dividend revenue
Dividend revenue is recognised when the right to receive a dividend has been established.
Other revenue
Other revenue is recognised when it is received or when the right to receive payment is established.
Income tax
As the company is a charitable institution in terms of subsection 50-5 of the Income Tax Assessment Act 1997, as amended, it is exempt from paying income tax.
Current and non-current classification
Assets and liabilities are presented in the statement of financial position based on current and non-current classification.
An asset is classified as current when: it is either expected to be realised or intended to be sold or consumed in the company’s normal operating cycle; it is held primarily for the purpose of trading; it is expected to be realised within 12 months after the reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or used to settle a liability for at least 12 months after the reporting period. All other assets are classified as noncurrent.
A liability is classified as current when: it is either expected to be settled in the company’s normal operating cycle; it is held primarily for the purpose of trading; it is due to be settled within 12 months after the reporting period; or there is no unconditional right to defer the settlement of the liability for at least 12 months after the reporting period. All other liabilities are classified as non-current.
Cash and cash equivalents
Cash and cash equivalents includes cash on hand, deposits held at call with financial institutions, other short-term, highly liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash and which are subject to an insignificant risk of changes in value.
Trade and other receivables
Other receivables are recognised at amortised cost, less any allowance for expected credit losses.
Financial Assets
The company classifies its financial assets between current and non-current assets based on the purpose for which the assets were acquired. Management determines the classification of its financial assets at initial recognition. The company assesses at each balance sheet date whether a financial asset or group of financial assets is impaired. All financial assets except those measured at fair value through profit or loss are subject to annual review for impairment.
Impairment of financial assets
At the end of each reporting period the company assesses whether there is objective evidence that a financial asset or group of financial assets is impaired. All financial assets, except those measured at fair value through the Statement of Profit or loss and other comprehensive Income, are subject to annual review for impairment. In order to determine an appropriate fair value as at 30 June
2025 for its portfolio of financial assets, the company used the market value of investments held.
Financial assets at fair value through profit or loss
Equity instruments (managed investment portfolio) that are held for trading as well as derivative instruments are classified as fair value through profit or loss.
Other financial assets are required to be measured at fair value through profit or loss unless they are measured at amortised cost or fair value through other comprehensive income.
Property, plant and equipment
Plant and equipment is stated at historical cost less accumulated depreciation and impairment. Historical cost includes expenditure that is directly attributable to the acquisition of the items.
Depreciation is calculated on a straight-line basis to write off the net cost of each item of property, plant and equipment (excluding land) over their expected useful lives as follows:
Office equipment 3–5 years
Leasehold improvements 5 years
The residual values, useful lives and depreciation methods are reviewed, and adjusted if appropriate, at each reporting date.
An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the company. Gains and losses between the carrying amount and the disposal proceeds are taken to the statement of profit or loss.
Right-of-use assets
A right-of-use asset is recognised at the commencement date of a lease. The right-of-use asset is measured at cost, which comprises the initial amount of the lease liability, adjusted for, as applicable, any lease payments made at or before the commencement date net of any lease incentives received, any initial direct costs incurred, and, except where included in the cost of inventories, an estimate of costs expected to be incurred for dismantling and removing the underlying asset, and restoring the site or asset.
Right-of-use assets are depreciated on a straightline basis over the unexpired period of the lease or the estimated useful life of the asset, whichever is the shorter. Where the Company expects to obtain ownership of the leased asset at the end of the lease term, the depreciation is over its estimated useful life. Right-of-use assets are subject to impairment or adjusted for any remeasurement of lease liabilities.
Impairment of non-financial assets
Non-financial assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds its recoverable amount. Recoverable amount is the higher of an asset’s fair value less costs of disposal and value-in-use. The value-in-use is the present value of the estimated future cash flows relating to the asset using a pre-tax discount rate specific to the asset or cash-generating unit to which the asset belongs. Assets that do not have independent cash flows are grouped together to form a cash-generating unit.
Trade and other payables
These amounts represent liabilities for goods and services provided to the company prior to the end of the financial year and which are unpaid. Due to their short-term nature, they are measured at amortised cost and are not discounted. The amounts are unsecured and are usually paid within 30 days of recognition.
Employee benefits
Short-term employee benefits
Liabilities for wages and salaries, including non-monetary benefits, annual leave and long service leave expected to be settled wholly within 12 months of the reporting date are measured at the amounts expected to be paid when the liabilities are settled.
Other long-term employee benefits
The liability for annual leave and long service leave not expected to be settled within 12 months of the reporting date are measured at the present value of expected future payments to be made in respect of services provided by employees up to the reporting date using the projected unit credit method. Consideration is given to expected future wage and salary levels, experience of employee departures and periods of service. Expected future payments are discounted using market yields at the reporting date on national government bonds with terms to maturity and currency that match, as closely as possible, the estimated future cash outflows.
Defined contribution superannuation expense
Contributions to defined contribution superannuation plans are expensed in the period in which they are incurred.
Lease liabilities
A lease liability is recognised at the commencement date of a lease. The lease liability is initially recognised at the present value of the lease payments to be made over the term of the lease, discounted using the interest rate implicit in the lease or, if that rate cannot be readily determined, the Company’s incremental borrowing rate. Lease payments comprise of fixed payments less any lease incentives receivable, variable lease payments that depend on an index or a rate, amounts expected to be paid under residual value guarantees, exercise price of a purchase option when the exercise of the option is reasonably certain to occur, and any anticipated termination penalties. The variable lease payments that do not depend on an index or a rate are expensed in the period in which they are incurred. Lease liabilities are measured at amortised cost using the effective interest method. The carrying amounts are remeasured if there is a change in the following: future lease payments arising from a change in an index, or a rate used; residual guarantee; lease term; certainty of a purchase option and termination penalties. When a lease liability is remeasured, an adjustment is made to the corresponding right-of use asset, or to profit or loss if the carrying amount of the right-of-use asset is fully written down.
Fair value measurement
When an asset or liability, financial or non-financial, is measured at fair value for recognition or disclosure purposes, the fair value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date; and assumes that the transaction will take place either: in the principal market; or in the absence of a principal market, in the most advantageous market. Fair value is measured using the assumptions that market participants would use when pricing the asset or liability, assuming they act in their economic best interests. For non-financial assets, the fair value measurement is based on its highest and best use. Valuation techniques that are appropriate in the circumstances and for which sufficient data are available to measure fair value, are used, maximising the use of relevant observable inputs and minimising the use of unobservable inputs.
Note 2. Critical accounting judgements, estimates and assumptions
The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the reported amounts in the financial statements. Management continually evaluates its judgements and estimates in relation to assets, liabilities, contingent liabilities, revenue, and expenses. Management bases its judgements, estimates and assumptions on historical experience and on other various factors, including expectations of future events, management believes to be reasonable under the circumstances. The resulting accounting judgements and estimates will seldom equal the related actual results. The judgements, estimates and assumptions that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities (refer to the respective notes) within the next financial year are discussed below.
Estimation of useful lives of assets
The company determines the estimated useful lives and related depreciation charges for its property, plant and equipment. The useful lives could change significantly as a result of technical innovations or some other event. The depreciation charge will increase where the useful lives are less than previously estimated lives, or technically obsolete or non-strategic assets that have been abandoned or sold will be written off or written down.
Impairment of non-financial assets other than goodwill and other indefinite life intangible assets
The company assesses impairment of non-financial assets other than goodwill and other indefinite life intangible assets at each reporting date by evaluating conditions specific to the company and to the particular asset that may lead to impairment. If an impairment trigger exists, the recoverable amount of the asset is determined. This involves fair value less costs of disposal or value-in-use calculations, which incorporate a number of key estimates and assumptions.
Lease term
The lease term is a significant component in the measurement of both the right-of-use asset and lease liability. Judgement is exercised in determining whether there is reasonable certainty that an option to extend the lease or purchase the underlying asset will be exercised, or an option to terminate the lease will not be exercised, when ascertaining the periods to be included in the lease term. In determining the lease term, all facts and circumstances that create an economical incentive to exercise an extension option, or not to exercise a termination option, are considered at the lease commencement date. Factors considered may include the importance of the asset to the
company’s operations; comparison of terms and conditions to prevailing market rates; incurrence of significant penalties; existence of significant leasehold improvements; and the costs and disruption to replace the asset. The company reassesses whether it is reasonably certain to exercise an extension option, or not exercise a termination option, if there is a significant event or significant change in circumstances.
Incremental borrowing rate
Where the interest rate implicit in a lease cannot be readily determined, an incremental borrowing rate is estimated to discount future lease payments to measure the present value of the lease liability at the lease commencement date. Such a rate is based on what the company estimates it would have to pay a third party to borrow the funds necessary to obtain an asset of a similar value to the right-of-use asset, with similar terms, security, and economic environment.
Employee benefits provision
As discussed in note 1, the liability for employee benefits expected to be settled more than 12 months from the reporting date are recognised and measured at the present value of the estimated future cash flows to be made in respect of all employees at the reporting date. In determining the present value of the liability, estimates of attrition rates and pay increases through promotion and inflation have been taken into account.
Lease make good provision
A provision has been made for the present value of anticipated costs for future restoration of leased premises. The provision includes future cost estimates associated with closure of the premises. The calculation of this provision requires assumptions such as application of closure dates and cost estimates. The provision recognised is periodically reviewed and updated based on the facts and circumstances available at the time. Changes to the estimated future costs for sites are recognised in the statement of financial position by adjusting the asset and the provision. Reductions in the provision that exceed the carrying amount of the asset will be recognised in profit or loss.
Non-current term deposits are restricted assets in the form of bank guarantees held. Movements in carrying amounts Movement in the carrying amounts for managed investment portfolio between the beginning and the end of the current financial year:
Note 7. Property, plant and equipment
Movements in carrying amounts
Movement in the carrying amounts for each class of property, plant and equipment between the beginning and the end of the current financial year:
Note 8. Right of use assets
Movements in carrying amounts
Movement in the carrying amounts of each right of use asset between the beginning and the end of the current financial year:
Refer to Note 12 for office lease details
Note 9. Trade and Other Payables
Note 10. Provisions
Note 11. Income received in advance
Note 12. Lease liabilities
Note 13. Related parties and related party transactions
Note 13. Related parties and related party transactions (continued)
Key management personnel compensation
The aggregate compensation made to members of key management personnel (other than directors) of the company is set out below:
Transactions with related parties
Other than amounts paid to key management personnel there were no transactions with related parties during the current and previous financial year.
Note 14. Remuneration of auditors
During the financial year the following fees were paid or payable for services provided by DFK Kidsons Partnership, the auditor of the company:
services – DFK Kidsons Partnership
Note 15. Contingent liabilities
The company had no contingent liabilities as at 30 June 2025 and 30 June 2024.
Note 16. Commitments
Other commitments for expenditure (including journal publishing):
Note 17. Events subsequent to the end of the financial year
No matters or circumstances have arisen since 30 June 2025 that has significantly affected, or may significantly affect the company’s operations, the results of those operations, or the company’s state of affairs in future financial years.
Note 18. Reconciliation of result for the year to net cash inflow / (outflow) from operating activities
DIRECTORS’ DECLARATION
In the Directors’ opinion:
• the attached financial statements and notes comply with the Corporations Act 2001, the Australian Accounting Standards - Simplified Disclosures, the Australian Charities and Not-for-profits Commission Act 2012, the Corporations Regulations 2001 and other mandatory professional reporting requirements;
• the attached financial statements and notes give a true and fair view of the company’s financial position as at 30 June 2025 and of its performance for the financial year ended on that date; and
• there are reasonable grounds to believe that the company will be able to pay its debts as and when they become due and payable.
Signed in accordance with a resolution of directors made pursuant to section 295(5)(a) of the Corporations Act 2001
On behalf of the Directors:
Wald Director
12 September 2025
Melbourne
Director
12 September 2025
Melbourne
Anthony
Alexandra Bell
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF AUSTRALASIAN SONOGRAPHERS ASSOCIATION LTD
Opinion
We have audited the financial report of Australasian Sonographers Association Ltd which comprises the statement of financial position as at 30 June 2025, the statement of comprehensive income, statement of changes in equity and statement of cash flows for the year then ended, and notes to the financial statements, including material accounting policy information, and the directors' declaration.
In our opinion, the accompanying financial report of Australasian Sonographers Association Ltd, is in accordance with the Australian Charities and Not -for-profits Commission Act 2012 , including:
(a) giving a true and fair view of the company's financial position as at 30 June 2025 and of its financial performance for the year then ended; and
(b) complying with Australian Accounting Standards – Simplified Disclosures and Division 60 of the Australian Charities and Not-for-profits Commission Regulation 2013.
Basis for Opinion
We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those standards are further described in the Auditor's Responsibilities for the Audit of the Financial Report section of our report. We are independent of the Company in accordance with the auditor independence requirements of the Australian Charities and Not-for-profits Commission Act 2012 and the ethical requirements of the Accounting Professional and Ethical Standards Board's APES 110 Code of Ethics for Professional Accountants (the Code) that are relevant to our audit of the financial report in Australia. We have also fulfilled our other ethical responsibilities in accordance with the Code.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Responsibilities of the Directors for the Financial Report
The directors of the Company are responsible for the preparation of the financial report that gives a true and fair view in accordance with Australian Accounting Standards - Simplified Disclosures and the Australian Charities and Not-for-profits Commission Act 2012 and for such internal control as the directors determine is necessary to enable the preparation of the financial report that gives a true and fair view and is free from material misstatement, whether due to fraud or error.
In preparing the financial report, the directors are responsible for assessing the Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Company or to cease operations, or have no realistic alternative but to do so.
Those charged with governance are responsible for overseeing the Company's financial reporting process
Auditor's Responsibilities for the Audit of the Financial Report
Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with the Australian Auditing Standards will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of this financial report.
As part of an audit in accordance with the Australian Auditing Standards, we exercise professional judgement and maintain professional scepticism throughout the audit. We also:
• Identify and assess the risks of material misstatement of the financial report, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.
• Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control.
• Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors.
• Conclude on the appropriateness of the directors' use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Company's ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor's report to the related disclosures in the financial report or, if such disclosures are inadequate, to modify our o pinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor's report. However, future events or conditions may cause the Company to cease to continue as a going concern.
• Evaluate the overall presentation, structure and content of the financial report, including the disclosures, and whether the financial report represents the underlying transactions and events in a manner that achieves fair presentation.
We communicate with the directors regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.
We also provide the directors with a statement that we have complied with relevant ethical requirements regarding independence, and to communicate with them all relationships and other matters that may reasonably be thought to bear on our independence, and where applicable, related safeguards.
