The original articles were translated into English using AI.
Between salt, lime, and pride: Tijuana breaks world record with the world’s largest margarita
The First Customs Post in Tijuana ......................................................................pg. 6
T ijuana’s economic secretariat (SEDETI) consolidates local business ecosystem ....................................................................pg. 10
Art as a bridge: Enrique Chiu and the border that took him to the world ....................................................................pg. 12
Construction as a strategic pillar of development in Tijuana ....................................................................pg. 30
Mt noroeste Tijuana: Dignifying the work of transporters, beyond the steering wheel ....................................................................pg. 32
Tijuana was dressed in diversity, freedom, and love at the LGBTI+ pride march
High Fashion with a Tijuana Touch: The Legacy of Ivette Alaniz
From the heart of Tijuana: The boys and girls club and its mission for vulnerable children
Tijuana: where the wine route begins
Dimitris: Four decades of greek flavor and heart in Tijuana
Tijuana Amazons: Talent and Passion Beyond Borders
DEAR
READERS
September, the month of the nation. Tijuana dresses up, and like every year, preparations begin for a grand celebration of the national holiday, where we joyfully celebrate the anniversary of Mexico’s independence. Gastronomy takes center stage, and for a month we have multiple options to savor our most exquisite Mexican dishes. Likewise, businesses and shopping centers will promote their products alluding to our national holidays, not to mention gatherings with friends and family who take advantage of the occasion to socialize in the Mexican way. The tourism sector is also preparing to welcome foreign visitors and, in this way, share the importance of these dates for the people of Tijuana. Our national holidays begin, which will last a month and, as in previous years, will feature a varied lineup of artists for all tastes.
In this issue, we showcase some of the events that took place over the past two months, such as fashion shows, an industry that has grown year after year and has produced great talents who represent us internationally, such as designer Ivette Alaniz. You’ll also find some history about Tijuana’s first customs office with the state of California. In the Distinguished Person section, we feature Dimitris Bresas, who tells why he decided to invest in Tijuana and found Dimitris restaurant, which has delighted the palates of Tijuana residents and foreigners alike. In another section, you’ll learn something about the history of the upholstery
industry and why thousands of foreigners flock to our city requesting this type of service.
Without a doubt, as you turn every page of this edition, you’ll experience something our visitors and the people of Tijuana themselves experience every day.
With appreciation and enthusiasm, Dr. Karim Chalita Rodríguez
BETWEEN SALT, LIME, AND PRIDE: TIJUANA BREAKS WORLD RECORD WITH THE WORLD’S LARGEST MARGARITA
By Lorena Arellano Zamora
Eight years ago, Fabiola Partida Durán had a dream: to give Tijuana a Guinness World Record. Her vision: to prepare the world’s largest margarita and leave a mark on this drink, whose creation is attributed to this region, as part of the heart of our border culture.
The margarita—a refreshing blend of tequila, triple sec, and lemon juice—is not only one of Mexico’s most iconic drinks, but also a symbol of conviviality and celebration. And it was precisely that spirit that drove Fabiola and her team to achieve the “impossible.”
As president of Tequila Cachanilla, the brand used to make the monumental drink, Fabiola led an unprecedented logistical and human effort that today gives Tijuana unparalleled international exposure.
On July 11th, the day of the event, the team faced several challenges, despite months of planning and coordination. “We had very little sleep the night before, and in my case, none. I was on top of making sure everything went smoothly to break the record Las Vegas had held since 2011,” she said.
The event began at 6:00 a.m. with the pouring of ingredients into the enormous tank, and the filling process concluded around 5:00 p.m. Around 500 people participated, including company representatives, family members, and 200 students from four universities: Vizcaya, UTT, the Culinary Arts School, and UABC.
34,419 liters of margaritas make history
Although the goal was to reach 40,000 liters, enough to far surpass the 32,000 liters that gave Las Vegas its record, Fabiola decided to prioritize the well-being of her team: “When we reached 34,419 liters, we decided to stop. We were all exhausted, but willing to continue. Even so, I understood that the health and integrity of the team came first,” she recounted.
With satisfaction, she emphasized that one of the greatest lessons learned was understanding that great achievements are built as a team, with passion, dedication, and a shared vision. “I have received messages from different countries congratulating Tijuana. They recognize our organization, creativity, and spirit of collaboration. This record has put our city in the eyes of the world,” she said.
A party with a taste of triumph
The preparation of the “world’s largest margarita” was carried out under the strict supervision of representatives from the Guinness World Records and the Baja California State Health Secretary.
Finally, when it was announced that the record had been officially broken, the atmosphere transformed into a true celebration. Amid applause, hugs, and smiles, the most anticipated moment arrived: sharing the margarita with the hundreds of attendees gathered at the former dog track of the Agua Caliente Racetrack, eager to be part of history.
“We toast to the Guinness record, to Tijuana’s 136th anniversary, and to each and every one of the people who made this achievement possible,” Fabiola Partida said excitedly.
THE FIRST CUSTOMS POST IN TIJUANA
Por Leonardo Palacios (Investigador de historia de Tijuana).
Today, we explore a fascinating chapter in the history of Tijuana: the construction of its very first customs house, a moment that marked the beginning of a new system of border control—one that could have been considered the precise and definitive founding date of this border city.
On August 6, 1874, the thenPresident of Mexico, Sebastián Lerdo de Tejada, issued a decree that would forever change the course of the region, ordering the installation of a customs house on this border. There were several reasons for the nearly immediate construction of the facility, but two stood out as the most urgent.
First, the customs house was built to control the constant passage of gold prospectors, most of whom came from California. These adventurers were heading toward Real del Castillo in Ensenada, where a rich gold vein had been discovered. The so-called “gold rush” was at its peak, and regulation needed to be established quickly, without delay. The second reason was to implement a system of oversight and tariff collection. The customs house not only sought to regulate trade but also to prevent the smuggling of goods that could negatively impact the local and national economy.
The first customs house of Tijuana was established in what is now known as “Z” Alley, in the Zona Norte neighborhood. This historic road formed part of the “Camino Nacional,” which connected California with Baja California. From
rise to an early community that settled nearby. However, this flourishing did not last forever. In 1891, a devastating flood destroyed the first town, leaving an indelible mark on Tijuana’s collective memory.
That small wooden building still stands today as the oldest federal institution in Tijuana. Through this customs house passed essential goods such as tobacco, cotton fabrics, carriages, shoes, food, furniture, and farming tools. Horses, mares, cattle, and prize bulls also crossed through, reflecting the daily life of the first merchants and families of Tijuana.
The need to modernize and adapt to growing demands eventually led to the decision to demolish the original structure. The new customs house was built from adobe, a material fundamental to 19th-century Mexican architecture. Thus, the old federal building became a memory, while the new one rose as a symbol of progress and continuity.
Just days after the presidential decree, a small wooden facility was erected, adorned with the national flag and guarded by two soldiers. The building was administered by Mr. Braulio Carballar, who became the first official in charge of enforcing the new regulations.
its beginnings, the region revealed its touristic vocation, although in 1874 the settlement—then also known as La Tía Juana—was still nascent, quiet, and sparsely populated.
The border customs house became a catalyst for the growth of tourism in the area. Around it, homes were built and the first local businesses opened, giving
The history of Tijuana’s first customs house stands as testimony to the city’s growth and transformation—a reminder that the past lives on in every corner, and that from the very beginning, commerce and tourism have been the hallmarks of powerful, multicultural Tijuana.
HIGH FASHION WITH A TIJUANA TOUCH:
THE LEGACY OF IVETTE ALANIZ
By Elsy Pineda
Among the many benefits our border offers the world, fashion is no exception. Tijuana is also a benchmark in this industry and has shone internationally on important runways, thanks to the talent of designers like Ivette Alaniz, who has brought Tijuana haute couture to global stages.
A passion born from childhood
From a very young age, Ivette discovered her calling when she watched a group of neighboring seamstresses make the outfits, she and her classmates would wear to a school festival. The sound of the sewing machines, the movement of the fabric, and the precision of the seams captivated her… she was only six years old.
Beyond her childhood dreams of “what to be when she grew up,” by the beginning of her adolescence, she was clear: she wanted to be a fashion designer.
At the time, that career didn’t formally exist in Tijuana, but her mother—determined to support her—spent years of research, until one day she came up with the answer: a technical career in fashion design. “I remember her telling me, ‘I’ve already researched it, they’re designers… fashion designers.’ My mom painted a very pretty picture for me, because I didn’t know. She told me, ‘They’re the ones who draw the sketches, create the style, and guide the client,’” Ivette shared.
From then on, she began building her dream. She fed it fashion magazines and cut out the designs that most closely matched her vision, sticking them on the walls of her room. Today, the walls of her studio are covered with her own designs, which have walked the most important runways in the world.
From Tijuana Fashion Week to Paris
Proud of her roots, Ivette shared that her first formal foray into the fashion world was at 17, working alongside René Tamayo, a pioneer of the industry in the region. She participated in Tijuana Fashion Week with a torera dress design that, in 1993, won first place internationally in New York, where Tamayo took her creation.
At 25, after studying in Mexico City and earning a degree in fashion design, she opened her first business in Tijuana, at a time when specialized stores in this discipline were almost nonexistent. Thus began her work educating the local public about the value of haute cou-
ture design, professionalizing the concept in the region.
During her years as a student, she reaffirmed that designing was not just a vocation, but her true passion. Little by little, her talent was recognized on national and international runways, accumulating experience, awards, and admirers.
A Recognition of 30 Years of Effort
From Tijuana to Paris. This has been the journey of Ivette Alaniz, who proved that Tijuana’s talent knows no boundaries. At the most recent edition of Tijuana Fashion Week, she was honored for her career as a pioneer of haute couture in Baja California, along with her colleague Jorge Sánchez. During the event, which brought together ten local designers, a well-deserved tribute was paid to those who have placed Tijuana on the international fashion map.
After three decades of uninterrupted work, Ivette has established herself as an ambassador of Tijuana’s design, bringing not only her creations but also the vision, style, and talent of an entire region. Throughout her career, she has nurtured new talents, promoted local teams on global stages, and has become a key figure for new generations of designers. “Everything I’ve dreamed of, I’ve achieved,” she stated, remembering that little girl who one day fell in love with the sound of sewing machines.
A legacy with firm stitches
Today, that girl is a self-made woman, who with needle, thread, and a clear vision, sewed her destiny with firm stitches, leaving her mark on every runway she walked. And although she says she doesn’t like the word “empowered,” her story represents exactly that: a woman who paved the way, who believed in her talent when there were no role models, and who transformed her dream into a legacy.
TIJUANA’S ECONOMIC SECRETARIAT (SEDETI) CONSOLIDATES LOCAL BUSINESS ECOSYSTEM
By Jerónimo Ricardo Franco
Amid an international context that is redefining value chains and industrial relocation, Tijuana has managed to position itself as a strategic city for investment, thanks to a model of effective collaboration between the government and the private sector. Leading this effort is Pedro Montejo Peterson, Tijuana’s Secretary of Economic Development, who has transformed the agency into a facilitating, agile, and responsive entity focused on the real needs of the industry.
Montejo Peterson pointed out that the border city currently generates around 300,000 jobs in the export industry, 80,000 of which are in the medical device sector, one of the strongest and most promising.
Adding to this dynamic is the growth of the aerospace sector, with 97 companies operating in the city, as well as the expansion of cross-border trade and fulfillment-type logistics services.
He also highlighted that 90% of the recent growth comes from expansions of established companies, which speaks to continued confidence in the city:
“Tijuana knows how to operate. It’s not just student talent; we also have talent in transportation,
logistics, customs, and specialized services. No one improvises here,” he stated.
When Montejo took over SEDETI, he found a limited structure disconnected from industrial needs. Today, under his leadership, departments for promotion, economic development, and self-regulation have been created, with a tangible impact. “Our goal is for new companies to be able to operate quickly, without obstacles or the need for managers. We are responsible for supporting them step by step, until they earn their seal of approval as a fulfilled company,” he emphasized.
Furthermore, he indicated that the efficiency of municipal work becomes meaningful when considering the chain of procedures for a new investment: from land use to the final operation of an industrial facility. “Without coordination between the municipality, state, and federation, an investment won’t survive two weeks. That’s why today we work in complete synchronization with organizations like DEITAC and the State Government,” he reported.
A city at the center of the economic map
Located next to the world’s fourthlargest economy (the state of California), Tijuana enjoys a privileged position in terms of logistics. Its proximity to the ports of Long Beach and Ensenada, as well as the advantages of de minimis trade, facilitate direct exports to the US consumer, reducing costs and delivery times.
Furthermore, the city ranks third nationally in engineering graduates, making it an ideal source of specialized talent for sectors such as advanced manufacturing, aerospace, electromobility, and software.
In terms of innovation, Montejo and his team are collaborating closely with CANIETI on projects that seek to transform Tijuana into a technology hub: “We want to train 10,000 software developers and connect with Silicon Valley. We can’t fall behind. We still have time to lead a new digital era from the border,” he asserted.
Support for local businesses and medical tourism
Montejo also spoke about the growth of local micro, small, and medium-sized businesses through the Tijuana Funds program, which provides loans of up to 300,000 pesos to entrepreneurs and industry suppliers. This program has enabled the creation of service companies such as industrial cafeterias, transportation, and regulatory training, integrating them into the productive ecosystem.
It has also promoted the professionalization of medical tourism, which generates an estimated $1.3 billion annually: “From the regularization of clinics to the promotion of specialized conferences, the Secretariat seeks to double this figure through technological innovation applied to health.”
Leadership with Purpose
Beyond his professional career, Pedro Montejo presents himself as an official driven by the conviction to transform: “Tijuana is unique. Here, everything is possible if there is common sense and will. We have the elements to achieve great things and consolidate an exemplary city,” he declared.
His knowledge of the business sector, his ability to coordinate public and private stakeholders, and his deep understanding of the industrial environment make Montejo a key figure for Tijuana’s competitiveness and international projection.
We want to train 10,000 software developers and connect with Silicon Valley. We can’t fall behind.
ART AS A BRIDGE: ENRIQUE CHIU AND THE BORDER THAT TOOK HIM TO THE WORLD
By Jerónimo Ricardo Franco
Enrique Chiu found much more than a city in Tijuana; he discovered an immense canvas where his dreams and convictions could take shape. Although he initially pursued opportunities in the United States, it was the border that opened doors to a universe of possibilities. “Here I realized that if I wanted to do things right, I had to start where I lived,” recalls the visual artist and cultural promoter, who has been building his career from this city for more than 17 years.
In 2007, when Chiu arrived in Tijuana, Avenida Revolución was practically closed, cultural spaces were scarce, and the city faced a climate of insecurity. Despite this, he decided to stay and commit to social transformation through art. “I was able to sponsor the Passage Rodríguez and work with generations of young artists; that connected me to Tijuana and made me stay,” he shared.
Today, his legacy includes 11 galleries, multiple workshops, and agreements with public institutions to bring art to schools, community centers, and public spaces.
His most emblematic project, the Brotherhood Mural, began in 2016 as a 100-meter intervention on the border wall.
“I didn’t think that from that initial project we would paint 18,000 square meters, with the participation of more than 7,500 people of different nationalities. Although it wasn’t certified as the longest mural in the world, it became a cultural phenomenon documented by international media such as The New York Times, National Geographic, and the BBC,” Chiu emphasized.
Chiu is the only artist with official permission from the U.S. Customs and Border Protection (CBP) to paint the border wall, a recognition that turned this political barrier into a symbol of inclusion. “The wall isn’t in Mexico: it’s one meter inside the United States. I wanted to work legally and freely, with the appropriate support,” he explained.
Thanks to this project, Enrique has taken his message to 17 countries, presenting his documentary “A World Without Walls” at events as important as the Nobel Peace Prize in South Korea: “I never imagined that the border would take me to Dubai, Abu Dhabi, or Paris. It all started by painting a wall in Playas de Tijuana,” he proudly recounted.
The Social Impact of Art
But his work goes beyond muralism. Enrique has created around 490 Murals with a Cause throughout Mexico. These public interventions address issues such as human trafficking, breast cancer, child alcoholism, and the recovery of community spaces. In Tijuana alone, he has painted more than 179 murals. “It’s not just about creating child artists, but about making them more creative and helping them channel their emotions. Each mural is a collective memory, a story built by many,” he stated.
He is currently leading the national tour Corazón Migrante, a group exhibition of 28 artists that is traveling through 10 states in the country. The exhibition includes actors, musicians, visual artists, and many individuals with no prior experience who wish to capture a message of migration and hope.
In addition, local projects such as the renovation of the Bridge of the Americas and the Plaza Santa Cecilia in Tijuana continue to be developed, always supported by civil associations and agencies such as the Ministry of Tourism (SECTURE). “The border taught me that there are no limits when you work with passion. I always dreamed of being an artist, and now it’s my turn to show young people that dreams are built with hard work, creativity, and commitment,” concluded Enrique Chiu, whose wall continues to break down barriers.
TIJUANA
CATWALK TO THE WORLD
By Lorena Arellano Zamora
Tijuana is internationally recognized for the quality of the diverse products and services produced and offered here. Among them, fashion stands out, a sector that has shown notable growth and great potential in recent years.
In line with the world’s major capitals, for 21 years the city has hosted an event that pays tribute to the talent of those involved in this industry: Tijuana Fashion Week, promoted and directed by René Tamayo, and now established as the most important catwalk in northwestern Mexico. “Tijuana Fashion Week was born in 2004 out of a need to showcase the talent of designers, models, makeup artists, hairstylists, and everyone involved in fashion,” commented its founder.
This event is held twice a year, and the most recent edition—the 41st—took place on August 9th. According to René Tamayo, before the creation of this platform, the fashion industry in Baja California was neglected and its economic potential unrecognized. “Platforms like this are necessary to value local talent and place Tijuana on the international fashion map,” he expressed during the gala held at the Tijuana Cultural Center (CECUT), which for one night became a true showcase of style and creativity.
Recognition for Tijuana Designers
In this latest edition, the runway also paid tribute to two local talents: Ivette Alaniz and Jorge Sánchez, designers who have honored the city with their distinguished careers. Both have presented their collections on renowned runways such as Fashion Week in New York, Paris, London, and Canada. “Ivette and Jorge represent a great source of satisfaction for local fashion, and that’s why we decided to give them this recognition,” Tamayo concluded.
Opening Spaces for New Generations of Designers
Tijuana Fashion Week has distinguished itself by opening spaces for new generations of designers, and the 41st edition was no exception, featuring ten collections from local talent.
René Tamayo emphasized that the goal is to generate opportunities for the region’s talent to gain exposure in the major fashion capitals.
Among the designers who presented their creations during this stylish afternoon were: Connie Gutiérrez, Juan de Marcia, Vica Palomino, Littles Tijuana, Synthia Flores, Cony Gutiérrez, Carmen Viluz, and Mimys Mark, a wedding dress specialist whose passion for bridal fashion led her to found her own studio, where she creates custom designs that reflect the essence of each bride.
FROM THE HEART OF TIJUANA: THE BOYS AND GIRLS
CLUB AND ITS MISSION FOR VULNERABLE CHILDREN
By Elsy Pineda
Tijuana is recognized as a land of opportunity, a cultural hub, and a cross-border uniqueness that drives its economy. But beyond its spectacular tourism, it also houses stories with a profound human meaning, such as the one led by the Tijuana Boys and Girls Club, a civic institution that, far from the spotlight, has been a safe, dignified, and transformative space for the most vulnerable children on our border for 17 years.
At the center of this noble mission is Elena Velasco, a Tijuana native in love with her city, convinced that Tijuana’s development is not only measured in square meters built or new investments, but in the ability to care for her children: “I know what education has done in my life. And I know that when there are opportunities for more people, we have a better economy, a better community, a better city,” she said.
A second home for those who need it most
Tijuana, as a host of migrant families, has become a starting point for those who arrive leaving behind family networks that, in other contexts, would serve as support for their children. Here, many working mothers and fathers face a dilemma: go out and earn a living or stay and care for their children. At this crossroads, the Tijuana Boys and Girls Club stands as a concrete and compassionate response.
This club serves children and adolescents between the ages of 6 and 16, providing them not only with a safe physical space, but also with a comprehensive development environment based on five fundamental pillars: human development, sports, culture, healthy living, and academic progress.
The club’s facilities, more than just functional, are dignified spaces where children can feel proud to be. They receive classes in art, taekwondo, computing, emotional development, and programming, thanks to a team of psychologists, teachers, coaches, and committed volunteers.
When a family approaches the club, they go through an evaluation process. If they lack the resources, they receive support with scholarships arranged through individual donors, companies, and events with a cause: “Our Board works every day knocking on doors, organizing activities, and seeking partners so that more children have access to this opportunity,” Velasco explained.
A Seedbed of Hope
The story of Karyme Arriaga, currently a boxing instructor at the club, is one of the most inspiring success stories. Karyme joined the club at age 10, when she was struggling with bullying and needed a place to channel her energy. Sports gave her discipline and focus. After completing her degree in Accounting and Administration, she returned to the club, this time as a coach, ready to guide other young people with the same passion that once saved her.
Today, she’s a professional boxer and, every day, teaches new generations that dreams do come true: “If you have a goal, fight for it. It doesn’t matter if it’s to be a doctor, an athlete, or an artist. Sports taught me that defeats shouldn’t stay in your heart and victories shouldn’t go to your head,” she shared.
Another example is Alejandro Cibrián, a club graduate who is now a mechatronics engineer and works at Tesla. His mother, a single mother with four children, found in the club a support network so Alejandro could study, develop, and reach his potential.
Velasco explained that when they identify young people with potential like Karyme and Alejandro, they encourage them to pursue a university degree and even arrange scholarships so they can complete their studies and become “success stories,” as she proudly and affectionately calls them.
A club with a global vision... and a local heart
The Boys and Girls Clubs of Tijuana is part of the Boys and Girls Clubs of America network, with more than 100 years of history in the United States. Remarkably, the Tijuana club was the first outside of the country, making it an international benchmark in the comprehensive childcare model.
Thanks to partnerships with local universities such as UABC, CETYS, CUT, and the Technologic de Tijuana, the club also hosts internship students, thus forming an ecosystem where educational and community development feed off each other.
During vacation periods, they organize summer camps with artistic, sports, and educational activities. And throughout the year, they hold events like the Golf with a Cause Tournament, in which civil society and the business sector join so that more children can benefit from the program.
A Call to Tijuana
“I want to walk freely through my city. I want to feel safe. But if we, who are from here, don’t commit to making Tijuana better, no one will do it for us,” reflected the club’s president. “Tijuana needs nothing more than its own people to decide to act. And everyone can contribute with their abilities: time, resources, experience, or awareness,” she added.
Because, beyond its strategic border location, its industry, its signature cuisine, or its vibrant artistic movement, Tijuana is also enhanced by people who, like Elena and her team, believe in the transformative power of caring for its children.
The Boys and Girls Club is not only a safe place: it is a promise fulfilled that the future can be built from the present… and with a deep love for this city.
PUBLIC RELATIONS: A JOURNEY FROM THE HEART OF TIJUANA
By Giovana Mayén
Iwas born and raised on this border.
My father’s family arrived in the city in 1929 from Santa Rosalía, Baja California; and my mother’s family arrived in 1961 from Mexico City. Both grew up, developed, and contributed their part to the construction of this city.
For as long as I can remember, at home and in my family environment, it has always been customary to speak positively about what happens in Tijuana, as if it were a rule. It’s not that it’s a place without challenges—as it is anywhere else in the world—but those of us who live here know that there are many stories of entrepreneurship, families who arrive and, with effort and dedication, succeed, not only looking out for their own benefit, but also for that of the community.
And it is in this context that my perspective on public relations emerges creating a symphony of opportunities and dreams.
Public relations are often defined as a set of activities carried out to manage the public image of a person, organization, or brand. But why shouldn’t they be at the service of Tijuana? Citizen ambassadors, seeking prosperity and economic development for the benefit of those who live here.
When it comes to tourism, the importance of public relations lies in its ability to strategically project the image of the destination. Through effective communication, we can capture the attention of visitors and build a positive, trustworthy reputation that encourages and justifies both their stay and their spending in the city.
The Importance of Public Relations in Tourist Attractions
Before creating Eclipse “Comunicación Estratégica” with my friend and colleague, Roberto Karlo López, there was something greater that united us: our love for Tijuana. We are Tijuanans, we are border residents, and we understand that, to attract more tourists, we must first feel, live, know, and believe in this place.
We communicators have a fundamental responsibility: to inform and build bridges between the stories that deserve to be told, those that often go unnoticed but contribute to the well-being of the community.
With this vision, we can ensure that visitors not only arrive, but also take a piece of this land with them, which will always be waiting with open arms.
Connect destinations with visitors, ensuring that tourists leave with a good experience, a new contact, friend, business, or partner.
A place is defined by its ability to connect and inspire.
Public relations are a social responsibility; it is an act that invites us to open doors toward a prosperous path, strengthening a virtuous cycle of cultural, gastronomic, and social riches. And Tijuana offers all these benefits, because here there is brotherhood.
TIJUANA: WHERE THE WINE ROUTE BEGINS
Por Elsy Pineda
Whoever says that to experience Baja California wine you must drive to the Guadalupe Valley hasn’t yet discovered the winemaking essence that flourishes in Tijuana. This city has become a meeting point, a natural link between the valleys and wine lovers, where it’s possible to enjoy the best of our region without leaving the urban environment.
Here, in this corner of the country, wine isn’t just served: it’s breathed, shared, and honored.
The Valley is also felt in Tijuana
Ana Ley, a communications specialist by profession and a sommelier by vocation, is one of the most active voices in the city’s wine scene. For her, wine isn’t just a beverage; it’s a transformation. “Believe it or not, wine changed my life,” she said.
More than a decade ago, he decided to follow that calling and, since then, has built a community of learning, tasting, and sensorial experiences with Tijuana at its center.
And no wonder: the city offers spaces where you can taste wines sourced directly from Baja California’s seven wine-producing valleys, without having to travel miles. Restaurants, specialized bars, wine-pairing tastings, and themed events allow locals and visitors alike to discover the region’s richness in a single glass. “You can experience the Guadalupe Valley without leaving Tijuana. Our city is a point of connection with other municipalities, and we have this incredible connection with the wineries, as well as excellent places for tastings. You can enjoy 100% Baja California wine from the moment you arrive in the city,” he added.
Baja California, wine capital of Mexico
With more than 70% of the national production, Baja California is consolidating its position as the wine capital of Mexico, and Tijuana plays a fundamental role in that position. Projects like Casa Baloyán, which produces wine directly in the city, and labels like Totol, which process grapes locally, are clear examples of the boom in wine made on this border.
But the impact isn’t just technical or economic; it’s also deeply cultural. Baja wine has gained a foothold at national and international events like the Tianguis Turístico, where the region’s wineries have left their mark on hundreds of palates. “I oversaw coordinating the toast in Rosarito during the Tianguis Turístico. We had wine to spare! People were looking for it, ordering it. It was a celebration of flavors and aromas that made it clear that Baja wine is in fashion… and it’s here to stay,” Ana exclaimed.
An experience that goes beyond the glass
From creating a wine list to staff training, everything related to wine is experienced in Tijuana as part of a comprehensive experience. Ana advises restaurants on developing menus that adapt to their cuisine, their audience, and their vision. Every detail matters. “A wine list isn’t just a list. It’s communication. It’s selling without forcing, suggesting without imposing. It’s getting the customer to dare to try, to enjoy… and to return,” she stated.
“That’s why wine isn’t just drunk, it’s experienced. Whether in a Japanese restaurant, on a modern rooftop, or on a hidden terrace, local wine has the power to transform a meal into an unforgettable memory,” she noted.
Which wine to choose?
For those who haven’t yet delved into the world of wine, Ana offers a simple and accessible recommendation: “If you’re just starting out, look for a blend of grapes; they tend to be more palatable. A fruity, smooth Merlot is ideal. You can also try a Tempranillo, which is very easy to enjoy. And if you prefer something fresher, opt for a rosé or a white with good acidity, which gives that sensation of lightness and freshness,” she suggested.
Among his personal favorites, he recommends the wines from Finca Tré winery, a project run by three Tijuana natives with great quality and the spirit of friends. “They have very interesting offerings, with balanced and well-crafted wines. They’re definitely worth seeking out,” he added.
Tijuana, the starting point for Baja California wine
Tijuana is much more than a border: it’s the beginning of a vibrant, authentic, and constantly evolving wine route. Here you can taste, learn, and celebrate. And all without leaving the city. Because where there’s wine, there’s connection.
And in this region, there’s much to offer.
DIMITRIS
FOUR DECADES OF GREEK
FLAVOR AND HEART IN TIJUANA
By Elsy Pineda
At first glance, Dimitris is a discreet restaurant, with an unassuming facade, located in a traditional neighborhood of Tijuana. But as you walk through its doors, a sensorial and emotional experience unfolds that has marked generations. Not only for its authentic flavors, but for the life story served up in each dish.
This story began in southern Greece, in the Peloponnese, a land of olive trees, ancient traditions, and soulful cuisine. From there, more than four decades ago, came Dimitris Bresas, a young Greek who came to Mexico as a tourist… never imagining that here he would find a new home, a family, and a destiny as an ambassador of Greek cuisine in Tijuana.
“I really liked Mexico. Its people are very similar to those in Greece: warm, friendly, approachable,” he recalls with a smile—the same one he offers to each diner upon receiving them.
In what was then Mexico City, Bresas met his future wife and started a family with them. Later, looking for opportunities and needing access to Greek products, he chose Tijuana.
“Here, near the border, I could get ingredients in San Diego, and it also seemed like a welcoming, noble city,” he said.
Cooking as a legacy
His love of cooking has been with him since childhood. He grew up on a ranch where everything was homemade: cheeses, olive oil, butter, vegetables. There he learned from his mother and grandmother, and later, during his mandatory military service, he closely observed the cooks in charge of feeding the generals. “I became very picky about food,” he confessed.
That “defect,” as he humorously calls it, led him to develop a great quality: preparing authentic dishes so well-crafted that they transport him—and the diner—to the family kitchen where he grew up.
That authenticity has been the backbone of the restaurant since it opened. At first, it wasn’t easy: Greek food was little known in the city, and there was no advertising budget. But word of mouth worked its magic. The first customers returned, brought their families, then their children... and today even grandchildren. “That’s my greatest satisfaction: seeing entire generations return, greeting me warmly, hugging me. It’s become a family tradition,” he expressed with emotion.
More than a restaurant, an experience
What distinguishes Dimitris is not only its homemade flavor or its faithfulness to Hellenic cuisine, but the warmth of the experience. It’s the kind of place where the owner welcomes you as if you were part of the family.
Furthermore, the menu combines traditional recipes with some adaptations designed for the local palate. Thus, was born the “Dimitris salad,” a version of the classic Greek salad, but with lettuce, an essential ingredient for Mexican tastes.
A Family Business with a Greek Heart
Today, the restaurant is entering a new era thanks to the enthusiasm of its daughters, Atenea and Frosiny, who have embraced the family legacy, enriching it with their talents.
Atenea, trained in pastry making in England, is the creative mind behind the restaurant’s Greek desserts and runs a small bakery next door, where she offers refined delicacies with personal touches, as well as specialty coffee.
Frosiny, for her part, heads the management and has been the driving force behind the 40th anniversary celebration, not only to celebrate the restaurant’s continued existence, but also to share the richness of Greek culture.
“There are few Greeks in Tijuana, so we want the community to learn more about our history and traditions,” she explained.
Forty Years of Consistency and Flavor
Maintaining a restaurant for four decades is no easy task, but for Dimitris, the secret lies in consistent quality. “You can’t serve something good one day and have it not been the same the next. Customers must trust that they’ll eat the same thing, with the same flavor, every time they return.”
It has been a journey of effort, of working tirelessly, without closing a single day, taking on the entire operation alone. But the reward has been greater.
“Thank you to the people who have supported us, who have trusted us. Many are not just customers, they are friends,” he concluded.
BEYOND AESTHETICS:
TIPS FOR TAKING CARE OF YOUR SKIN AND YOUR HEALTH
Por Elsy Pineda
The skin is the largest organ in the body and, at the same time, one of the most exposed to environmental damage. From solar radiation to pollution, stress and diet, every decision we make leaves a mark on its appearance and health. Taking care of it isn’t just a cosmetic indulgence: it’s an act of self-care that directly impacts our overall well-being.
In an interview, dermatologist Sara Salas noted that “your skin doesn’t know how old you are. It only knows how you treat it.” Based on this premise, she shared her best recommendations for keeping it clean, hydrated, and protected, regardless of age or skin type.
1. The foundation of care: cleansing, hydration, and protection
Forget complicated and expensive routines. The most effective formula, according to the specialist, consists of three daily steps: cleansing your face in the morning and before bed, moisturizing (yes, even if you have oily skin), and applying sunscreen.
“What you do every day is worth more than any monthly treatment. Consistency is what transforms,” she stated.
2. Sunscreen: The Essential Shield
If there’s one product you can’t do without, it’s this one. Even on cloudy days or indoors, UVA radiation passes through windows and affects the skin. Added to this is the blue light from cell phones and computers.
“Protection isn’t weakness, it’s intelligence,” emphasized Salas, who recommended complementing it with a hat, sunglasses, or an umbrella to strengthen the barrier against premature aging and dark spots.
3. Mistakes That Damage Your Skin Without You Noticing
Sleeping with makeup on, not washing your face before bed, constantly touching your face, or using products without knowing if they’re suitable are habits that can take their toll. Each one, she warned, introduces bacteria or impurities that cause acne, irritation, and loss of radiance.
4. What you eat also shows
Although many overlook it, a healthy glow starts on the plate. Skin needs water to stay firm and smooth, and it benefits from foods rich in antioxidants, such as berries, leafy greens, avocado, salmon, or nuts. “You can’t expect to have glowing skin if you’re dehydrated, stressed, and full of processed sugar inside,” she explained. “There’s no filter that can overcome skin nourished from within,” she added.
5. Preventive visit to the dermatologist
Don’t wait for a problem to appear to make an appointment. An annual checkup can detect suspicious moles, progressive sensitivity, or early signs of skin cancer. “It’s like putting on your seatbelt before driving, not after the crash,” the expert explained. “And I’m going to tell you something strong but necessary: skin cancer doesn’t give you warning. And many times, we let it go because ‘it was just a spot.’ Take care today of what could cost you years to repair tomorrow,” she warned.
6. Order and Essential Products
The order of application does matter apply the lightest products first, then the thickest ones last, always finishing with sunscreen in the morning. As for the shopping list, a gentle cleanser, a moisturizer appropriate for your skin type, and sunscreen are recommended. Everything else is optional.
The Skin Doesn’t Forget
“Everything you do—or don’t do—is noticeable over time. Start today, even with the most basic things. Your future self will thank you every time you look in the mirror,” she concluded. “The secret isn’t how much you spend, but how you use the basics, every day,” she added. Because there’s no better filter than skin cared for with love, consistency, and awareness, she emphasized.
HABITS THAT BUST THE MYTHS OF ORAL HEALTH
By Adrián Sarabia
There are many myths surrounding oral health care: from the correct way to brush your teeth to the supposed negative effects of certain foods and drinks. The reality is that good habits are responsible for debunking everything that is said about this important aspect of health, according to Dr. Silvano Barajas Padilla, a dental surgeon graduated from the University of Guadalajara, with more than 27 years of experience in private practice and a specialist in dental implants.
In an interview, he asserted that prevention—something as simple as proper brushing technique and the habit of doing it after every meal—can prevent frequent visits to the dentist for periodontal problems that, in many cases, could have been avoided. “To maintain good oral health, the fundamental pillars are good habits. I mean proper hygiene, knowledge, proper brushing, and proper flossing. Ideally, you should brush after eating or drinking, ensuring that the residue doesn’t remain in your mouth for more than 40 minutes. The correct technique is to brush from the gum down, as if sweeping the tooth. On chewing surfaces, it’s recommended to use circular motions, so the bristles reach all areas of the molars,” he explained.
to Dr. Barajas, it’s also common to fall into advertising traps that promote unnecessary or even harmful products. “A common mistake is being carried away by marketing hype and buying electric toothbrushes or mouthwashes that aren’t necessary. Sometimes, these products do more harm than good. Although the brands may not like it, many electric toothbrushes have high speeds, and if the person also applies too much pressure, it can damage the gums or teeth. As for mouthwashes, they aren’t necessary unless there is periodontal disease. It’s a myth to think they should be used routinely. If the disease is no longer present, they should be discontinued,” he stated.
The specialist added that brushing removes food debris, and that to control bacteria and the pH in the mouth, simply use a suitable toothpaste or even water with baking soda.
For Dr. Barajas, there are no foods or drinks that are harmful in and of themselves. The important thing is to maintain good hygiene habits and a correct brushing technique. This not only helps prevent disease but can also avoid frequent cleanings or expensive treatments. The key is discipline and going to the dentist at least once every six months for a complete checkup.
But it’s not just brushing errors or improper flossing that affect oral health. According
All you need to keep your teeth healthy is a good detergent and proper brushing technique.
RECOVERING THE MEMORY OF TIJUANA’S UPHOLSTERY INDUSTRY
By Jerónimo Ricardo Franco
There was a time in Tijuana when upholstery workshops never slept. Along Third Street, right in the heart of downtown—and even in its early days, on Avenida Revolución—the needles of sewing machines would click at all hours, and the smell of freshly cut vinyl mingled with the bustle of tourists and classic cars waiting to be transformed. Today, those seams are part of a little-told story, one that quietly wove part of the city’s economic and cultural development. “There was a time when we worked 24 hours a day, seven days a week. It was like a car factory: everyone made a part—carpets, seats, doors—and up to four complete cars would come out of there every day,” recalled Don Miguel Valdéz Alvarado, master upholsterer and owner of Tapicería Maya, with nostalgia.
Don Miguel, now 80, began as an assistant to his brothers in one of the many workshops that flourished in Tijuana during the 1960s and 1980s. Clients came from Los Angeles, San Diego, Arizona, and even Canada, attracted by the quality craftsmanship, competitive prices, and hospitality. “Most of our clients were Americans. Many stayed in hotels, ate at local restaurants... there was a real economic benefit. They would arrive in the morning and return the next day with their cars transformed,” he shared.
He recalled that the most popular designs back then were “diamonds”: stitching with geometric shapes that required filling each shape, one by one, with sponge and velvet, which gave a luxurious touch
to the interiors. “It was 100% handmade. Now there are materials that make the process easier, but before, everything had to be sewn and stuffed by hand. It was a work of art,” he explained proudly.
Nowadays, it is rare to find a master upholsterer. Don Miguel is one of the few remaining in the city, who, along with his son, has tried to keep alive a trade that has gradually disappeared over the years, as younger generations no longer show interest in learning it.
A street that spoke in vinyl
Third Street wasn’t just any street. Before modern major thoroughfares and traffic diversions to other parts of the city, this thoroughfare was the gateway to Tijuana. “Cars crossed the old Mexico Bridge and passed right in front of the workshops. Revolution and Third Streets were full of upholstery shops,” recalled Miguel Adán Valdéz Flores, architect and Don Miguel’s son, now in charge of the family workshop. “There were more than 20 workshops in the area. It was a hub of movement, a meeting place. Many businesses flourished around it: hotels, bars, dental clinics... everything was energized thanks to that industry,” he added.
There were also establishments that became benchmarks for the industry, such as Almacenes Camarena, where upholsterers still come to stock up on fabrics, vinyl, and materials that later become spectacular interiors. Over the years, this place has become a meeting point, strengthening the community of artisans and creating a solid network that contributes to the local economy with honest, well-done work.
Today, this industry lives on—albeit at a different pace—in Tijuana’s urban landscape. While skilled labor is scarce and demand has declined, many have built a solid foundation with a more personalized model, also incorporating bodywork and paint work, and proudly holding on to their legacy. “California sets our standard. People continue to look to us for our quality and our craftsmanship. Many of our cars have been exhibited, winning awards in San Diego and Los Angeles. We even made the interior of a model of a private plane that was presented at aerospace fairs… even President Peña Nieto visited,” Miguel Adán recounted proudly.
The upholstery industry continues to be a benchmark.
However, he noted that it’s difficult to find young people who want to learn this trade these days. Even so, his family tries to pass it on, because, he says, “this is also culture, the living history of Tijuana.”
Don Miguel nostalgically shared an anecdote he holds dear to his heart: during a vacation in Las Vegas, while strolling with his wife, he recognized the impeccable upholstery of several classic cars at an auction. It was his job.
If he sits at the head of his workshop, guiding his collaborators with expert hands that never surrender to the passage of time, his story—and that of an entire generation of artisans—will live on. Because every stitch preserves the memory of a hardworking Tijuana woman who knew how to embroider her development with effort and heart.
It’s worth noting that, although the upholstery industry is no longer the same as in its golden age, it has managed to transform and expand. Currently, more than 300 upholsterers operate in different parts of the city, some offering specialized work in classic car restoration, with a quality of excellence that continues to attract tourists.
By Jerónimo Franco
ICONSTRUCTION AS A STRATEGIC PILLAR OF DEVELOPMENT IN TIJUANA
n Tijuana, the construction industry has not only transformed the region’s physical environment but has also been key to economic growth, job creation, and the integration of multiple production chains that have fostered infrastructure development, increased opportunities, and a strategic vision for the future.
Since the 1970s, the city has experienced sustained growth, driven by its border location with California and the dynamism of the manufacturing sector. This proximity has not only attracted investment but has also accelerated urbanization and demand for housing, industrial parks, roads, and services, making construction one of the historical drivers of regional development. “Construction not only builds spaces, it also creates opportunities for thousands of families in Baja California,” emphasized Elmer Peña, president of the Mexican Chamber of the Construction Industry (CMIC) in Tijuana.
He added that key projects, such as the expansion of the Otay Industrial Park—with an investment of 160 million pesos—seek to improve road connectivity in a crucial area for international trade. At the same time, the city plans to build 50,000 social housing units, mostly high-rise, through partnerships with Infonavit. This is an urgent measure in the face of the depletion of urban land and the challenge of orderly densification.
Added to this effort, he commented, is a public investment of more than 500 million pesos in urban infrastructure, focused on transfer stations, roads, and recreational spaces, with the aim of improving the quality of life in urban environments and reducing inequality gaps through socially focused projects.
In terms of employment, this industry has proven to be one of the pillars of economic well-being, given that in 2021 it generated more than 44,000 jobs registered with the Mexican Social Security Institute (IMSS). However, in 2025, a 25% to 30% drop in formal employment was reported, attributed to the suspension of certain projects and limited public investment. “In this context, professionalization becomes
essential. Through the Construction Industry Training Institute (ICIC), the CMIC has committed to strengthening the technical skills of local talent by incorporating new technological tools into the training process. One of the most recent innovations is the implementation of a heavy machinery simulator, which safely and realistically replicates the operation of equipment such as backhoes, dump trucks, excavators, and motor graders,” Peña noted.
He reported that this simulator allows operators to train in a controlled environment, reducing risks and improving learning times, as each module offers interactive scenarios focused on efficient operation and industrial safety. Furthermore, this tool promotes the formal certification of heavy machinery operators.
“With this type of technology, ICIC Tijuana is positioning itself as a benchmark in specialized technical training, providing a competitive advantage to our workforce. We started with backhoe and dumper modules, which integrate subroutines such as basic control, truck loading, trenching, and hill driving,” he emphasized.
In the next decade, Tijuana has everything it needs to consolidate itself as an international logistics and industrial hub. With more than 5 million square feet available for construction, the city is poised to attract foreign direct investment, expand its vertical housing offering, and renew its urban infrastructure with a sustainable vision.
The great challenge will be to maintain resilience in the face of economic and political ups and downs, as well as ensure that local companies have equitable access to large-scale opportunities. If we can consolidate an innovative, inclusive, and well-coordinated construction industry with the rest of the economy, Tijuana will not only grow but will become a model for urban and regional development for the rest of the country.
With this type of technology, ICIC Tijuana is positioning itself as a benchmark in specialized technical training, providing a competitive advantage to our workforce
MT NOROESTE TIJUANA
DIGNIFYING THE WORK OF TRANSPORTERS, BEYOND THE STEERING WHEEL
By Lorena Arellano Zamora
This summer was the perfect season for Tijuana to host festivals of all kinds, and the trucking industry wasn’t left out: it also had its own.
As part of this celebration, MT Noroeste Tijuana 2025 was held, a maneuvering competition for trucking operators, where participants demonstrated their skill behind the wheel, mastering their vehicles with precision and control.
Israel Delgado Vallejo, vice president of the Northwest region of the National Chamber of Cargo Trucking (CANACAR), explained that this event has been held in Tijuana for the past four years, with three fundamental objectives: to dignify and recognize the work of truck drivers, promote safety in the trade through the maneuvering competition, and highlight the impact of this industry on the country’s food and production chain.
Delgado Vallejo commented that the MT Noroeste, in addition to being held in Tijuana, is also held in Nuevo Laredo and Monterrey, establishing itself as an emblematic event that strengthens the sense of unity among employers and employees in the sector.
The MT Noroeste Tijuana 2025 took place on June 28 and 29 at the Estadio Caliente and broke an attendance record: 8,500 people, far surpassing the 3,200 attendees of its first edition in 2022. “The support of municipal
authorities, such as the presence of Mayor Ismael Burgueño, sends a clear message: it is necessary to work in coordination to achieve better conditions for those dedicated to this trade,” said Delgado Vallejo.
During the event, drivers put their skills to the test in two categories: Sleeper Cab and Cab Over. The top three places in each category were awarded 50,000, 30,000, and 20,000 pesos, respectively.
One of the most moving moments of the event was the recognition of drivers with more than 40 and 50 years of experience, a well-deserved tribute to those who have dedicated their lives to this essential industry. “Without transportation, there would be no supply of products to homes. It’s an industry that never stops, a valuable resource in the supply chain, and one that often goes unrecognized,” stated the CANACAR vice president.
Thus, the MT Noroeste Tijuana 2025 fulfilled its promise of being an event full of excitement, skill, and competition, not only for trucking enthusiasts but also for the entire family.
TIJUANA AMAZONS:
TALENT AND PASSION BEYOND BORDERS
By Elsy Pineda
In the northern part of Tijuana, between nets and balls inside the Benito Juárez Sports Complex, a group of girls forges more than perfect plays: they build identity, discipline, and dreams. They are the Amazonas Volleyball Club, a team that has transcended the court to become ambassadors for our city in an international tournament in Colombia.
The story of this team reflects what it means to be a Tijuana native: effort, perseverance, and deep pride in their homeland. At the helm is Gustavo Ríos Villanueva, the club’s president and coach, who has played sports
a platform for developing exemplary citizens. “As a coach, you don’t seek anything other than to develop girls. I’m proud to see them grow, have fun, and discipline themselves. This isn’t just a sport; it’s a life opportunity,” said Ríos, who emphasized that they also consider their grade point averages to qualify girls for admission to the club.
And Amazonas isn’t just a team. It’s a community, a family. Each training session becomes a safe space where the girls learn not only to spike, but also to stand up, to respect each other, and to believe in themselves, always holding hands.
“I feel very proud to be able to represent my home, my house, Tijuana. This challenges me to be better, not only as a player, but as a person,” said 15-year-old Marla Dayel Coello Chio.
The camaraderie among them is palpable, almost tangible. Marla described her teammates as sisters. They all train with intensity, but also with joy. It’s not uncommon to see them laughing between reps or hugging at the end of a routine. What is experienced at Club Amazonas goes far beyond sports: it is a school of life.
More than volleyball: a shared cause
The journey to Colombia has not been easy. The girls and their families have organized fundraisers, collections, and other activities to raise the necessary funds. But every effort is grounded in conviction and commitment. “As long as my daughter is in sports, she will have my full support. I didn’t have these opportunities as a child, and I want her to have them. Sports are not just a hobby; they open doors and change destinies,” said Gerardo Gabriel Sánchez, father of Dasha, who plays as a libero.
way to represent the city than with healthy, friendly, respectful, and loving behavior. That’s what our girls are like, and that’s how we want the world to see Tijuana,” said Ríos Villanueva.
A heartfelt call to the people of Tijuana
How can you help?
The Amazonas will represent the city in the 2025 Colombia Volleyball Cup, which will take place from October 7 to 13 in Medellín. Travel and accommodation for the players will cost approximately $2,500 per player, and this amount is still needed.
This spirit has spread to the entire community that makes up the team. Fathers who become assistant coaches at home. Mothers who organize family schedules to accommodate training sessions. Daughters who give their all both at school and on the court. All in symbiosis for a common dream.
Amazonas is a team, yes. But it’s also a symbol of what youth can achieve with the support of their community. Each girl carries with her not only her jersey, but also the hope of those who believe in a healthier, more just future, fuller of opportunities.
Those who wish to contribute can visit the club’s official Facebook page: Gustavo Amazonas, where they can find contact information and bank accounts available for donations.
Therefore, the call is clear: Tijuana, support your girls. Business owners, institutions, citizens: supporting Club Amazonas is supporting Tijuana itself. It’s investing in a generation that isn’t afraid to train hard, that puts their heart into the field, and that carries the name of their city high.
The trip to Colombia is not just a tournament. It’s a transformative experience. For many of the girls, it will be their first time abroad. They will meet athletes from 13 countries, learn about other cultures, and share their own. They will undoubtedly be Tijuana’s best ambassadors. “There is no better
Because being a Tijuana native is much more than being born here. It’s feeling part of something bigger. And these girls demonstrate it with every serve, every spike, and every smile.
TIJUANA WAS DRESSED IN DIVERSITY, FREEDOM, AND LOVE AT THE LGBTI+ PRIDE MARCH
By Lorena Arellano Zamora
The colors of the rainbow, embodied in flags of all sizes, floats, and colorful outfits worn by members of the LGBTI+ community, flooded the streets of the Downtown area. It was June 28th, and Tijuana was preparing for another edition of this iconic event, which this year celebrated its 30th anniversary in the city.
The festive atmosphere was felt early on, several hours before the LGBTI+ Pride March began in the heart of the city.
Entire families were also present: mothers and fathers showing their support for their children or grandchildren from the community, some carrying banners with messages calling for equality and respect.
During the march, there was dancing, singing, food, and the festive atmosphere was combined with a firm conviction to raise our voices for the rights of the LGBTQ+ community.
“The
march belongs to the city”
Lorenzo Herrera, widely known for his activism in favor of the human rights of the LGBTI+ community, as well as for his work in HIV prevention, was involved in organizing and carrying out the march. He currently directs the LGBTI Community Center, located in the Zona Centro Delegation.
Recounting this year’s edition, Herrera noted that they managed to bring together more than 15,000 people, which also generated significant economic benefits in the heart of the city.
The activist emphasized that the municipal government had provided support at a level never seen before. Mayor Ismael Burgueño was actively involved in the organization, even attending the coronation ceremony.
Thanks to the support of the 25th Tijuana City Council, he added, it was possible
to host a performance by singer Regina Orozco, who was crowned queen of the event. Additionally, a first-class stage was set up, something unseen in other cities where this march is also held.
He commented that there was significant participation from businesses and the community at large, who have increasingly embraced this celebration.
“The march doesn’t generate income for me or the community center, but it builds unity, and that’s the most important thing: participating to be visible, so that rights aren’t violated, and to demand recognition,” said Lorenzo Herrera, who announced plans to extend the event to two days next year.
The march doesn’t generate income for me or the community center, but it builds unity, and that’s the most important thing
SEPTEMBER
¡A vivir! Odín Dupeyron
Date: September 1 2025
Place: CECUT
Schedule: 8:00 pm a 10:00 pm
Type of event: Play
Julión Álvarez
Date: September 5 2025
Place: Palenque Tijuana
Schedule: 8:00 pm
Type of event: Concert
The Crash
Date: September 5 2025
Place: Auditorio Municipal
Fausto Gutierrez M
Schedule: 8:30 pm
Type of event: Lucha libre
Festival de la Mexicanidad en Tijuana 2025: Tradición, cultura y sabores
