The Alexis Agency Portfolio Samples ad hoc

Public Relations + Public Affairs + Advertising + Marketing

:: CAS E ST U D I E S ::

John’s Island Club

each concentrating on one aspect of the club’s offerings, including community, dining, golf, beach and water sports, club activities, and health and fitness. Members were encouraged to share the package with friends, potentially attracting new candidates for membership. Our award-winning video brought the John’s Island Club story to life and completed the “Great to be here” campaign.

John’s Island Club, a premier private club in the prestigious John’s Island residential community on Vero Beach’s barrier island, hired us to develop an internal membership program aimed at current club members.

CHALLENGE :: How do you tap into the pride of club members, turning them into ambassadors for John’s Island Club that ultimately help recruit new members from their circle of friends?

RESULTS :: “Since the very first brochure/video

mailed, our campaign has been enthusiastically received by members. The desired cumulative effect was achieved: well-qualified membership applications more than doubled within the first season.” France Tanguay Kenyon, Co-Chair/John’s Island Club Membership Committee.

SOLUTION :: Instead of a traditional set of

brochures, we told “the John’s Island Club story” in a series of six uniquely designed pieces,

:: T H E A L E X I SAG E N CY.C O M ::

2

:: CAS E ST U D I E S ::

Beachlen Development Beachlen Development is a real estate development company and one of the largest barrier island landowners in Vero Beach, Florida.

They hired The Alexis Agency based on our success within the luxury market.

textural materials that mirrored the homes’ design features. The brochures incorporated introductions to the management team that could also be used as a stand-alone piece. A website popping with gorgeous photography was developed along with a savvy link-building and SEO program.

CHALLENGE :: Create brand identity and

RESULTS :: Beachlen Development and their

Realtors, Premier Properties, saw immediate increased interest in the oceanfront properties, including qualified buyers from Miami throughout the Northeast. Earned media cultivation resulted in more than 10 articles in business and consumer publications.

marketing materials that reflect Beachlen’s impeccable architectural designs and attention to details without the typical real estate look and feel. Raise awareness within the community.

SOLUTION :: Beautiful print and digital visual

stories reflected the magnitude of Beachlen’s oceanfront estates, including the use of

VISIT :: www.beachlendevelopment.com

:: T H E A L E X I SAG E N CY.C O M ::

5

:: CAS E ST U D I E S ::

Dubai Aerospace Enterprise Capital DAE Capital, a division of Dubai Aerospace Enterprise, owns a fleet of top–of–the–line aircraft with an ability to offer attractive leasing packages due to their extensive aviation experience, preferred access to local banks, and a customized capital structure for commercial airlines and investors.

the ability to purchase the most modern commercial aircraft on the market, and the highly experienced business aviation team – we created a savvy logo and tagline to mirror the global influence and rich heritage of this new leasing company. Understanding how expertise matters in the aviation industry, The Alexis Agency smartly positioned DAE Capital as the “global aviation source” in international markets.

CHALLENGE :: Following a highly successful

RESULTS :: DAE Capital quickly became an

international source, launching boldly into a world–class aircraft leasing business. The 2007 Dubai Air Show witnessed unprecedented aircraft purchases by the new business unit. Additionally, the 2008 Farnborough Air Show in England witnessed the launch of the competitive, global aircraft-leasing brand.

launch of DAE University and DAE Flight Academy brand identities and marketing materials, DAE once again turned to The Alexis Agency to help launch their new business–to–business unit, DAE Capital. A well–strategized logo and tagline drove the brand followed by complete marketing materials, including identity, brochures and a worldwide advertising campaign.

SOLUTION :: Focusing on DAE Capital’s primary

benefits – the brand equity of the Dubai location,

:: T H E A L E X I SAG E N CY.C O M ::

4

:: CAS E ST U D I E S ::

Embry-Riddle Aeronautical University - Worldwide

SOLUTION :: We utilized traditional, digital

and grassroots measures. Our recommended, integrated marketing approach focused the majority of efforts to online recruitment to identify qualified candidates for the one-year graduate program. All leads generated, whether on- or offline, were filtered into ERAU’s customized CMS.

Embry-Riddle Aeronautical University Worldwide, the world’s largest, fully accredited university specializing in aviation and aerospace, offers more than 30 undergraduate and graduate degree programs. Embry-Riddle educates students at two residential campuses, through the Worldwide Campus (ERAU-W) at more than 150 locations in the United States, Europe, Asia, Canada, and the Middle East, and through online learning.

RESULTS :: The University went from zero

enrolled applicants to a full cohort of qualified, enrolled students that launched right on schedule – and with enough additional qualified applicants in queue for the next cohort. With an estimated 1,300 professionals meeting the degree admission requirements in our target market, we acquired 1.3% of the market for the inaugural program within the six-month campaign, ultimately exceeding our client’s enrollment goals.

CHALLENGE :: With a six-month window,

recruit qualified students for our client’s new MSE program in Huntsville, AL, where another traditional university with strong name recognition was launching a MSE program simultaneously.

earn a Master Of sYsteMs engineering.

WHat: An information session where interested candidates will have an opportunity to ask the experts about the new program and gain valuable insight into the benefits of earning a Master of Systems Engineering right here in Huntsville from Embry-Riddle Aeronautical University — Worldwide.

WHen: Thursday, August 18 5:30 – 6:30 pm Cocktails & Hors d’oeuvres 6:30 – 7:30 pm Information Session

In a town full of

engineers,

WHere: Monaco Theater, Bridge Street Town Centre

how can YOU stand OUt?

WHY: Because Systems Engineering has been ranked by CNNMoney.com as the “Best Job in America”.* WHO: Any Huntsville engineer who would like to stand out from their competition and secure a solid future.

256.876.9763

HuntsvilleMSE.com * http://money.cnn.com/magazines/moneymag/bestjobs/2009/

:: T H E A L E X I SAG E N CY.C O M ::

5

:: CAS E ST U D I E S ::

Croom Construction Company

with prospective clients and media alike. What followed was a smart ad campaign confirming them as the leading experts in the area of building, remodeling, and home preservation as well as developing websites, SmartMove videos, successfully generating our own online news, and securing multiple print and online media articles.

Croom Construction Company started building high-end homes in Vero Beach over 30 years ago. They were the first residential contractor to structure their business to follow the superior standards of commercial building firms. Imitation is the greatest form of flattery as witnessed by how many builders followed their lead. Today, they are ranked 87th in the nation.

RESULTS :: We positioned Croom and their

affiliate, Whitehall Professional Property Management as the unified, most experienced contractor, maintenance and property management companies, strategically cobranding the two and filling a niche within the market.

CHALLENGE :: A successful company that’s smart

enough to know they must stay ahead of the curve in an ever-changing marketplace turned to us to take their marketing to the next level. This also meant integrating their affiliate company into the plan, which posed the greatest challenge since it required changing public perceptions.

“After 31 years in business and working with numerous advertising and public relations companies, we’ve never had an integrated package like what The Alexis Agency provides us. They have outdone everybody we’ve worked with.” — David Croom, President and Founder

SOLUTION :: Determine the public’s

understanding of Croom’s services, then write the strategic Advertising and PR plan to address any misconceptions while increasing awareness

:: T H E A L E X I SAG E N CY.C O M ::

6

:: CAS E ST U D I E S ::

PointOS

SOLUTION :: Use a new tag line: “Get to the Point!”

on all marketing materials to quickly illustrate the PointOS advantage.

PointOS is a dynamic point-of-sale software program that brings the hospitality industry an affordable solution. The company was founded by hospitality veterans with the vision of providing a full-featured and easy-to-use system for the niche industry at an affordable price point without sacrificing the needed functionality and support.

RESULTS :: Utilizing an integrated marketing

approach, The Alexis Agency increased market awareness of PointOS via new marketing materials, a strategic business plan and media kit for successful entry into one of the world’s largest distribution networks. In addition, we earned valuable coverage in national, regional and local media.

CHALLENGE :: Create greater brand awareness in a competitive market by highlighting the software provider’s “Points of Pride,” which include: affordable point of entry for hospitality establishments, customer service focused approach with free 24/7 technical support and upgrades, customized entertainment and client recognition applications, hospitality niche specific inventory controls, and a multi-location polling feature that allows for real time access to records from any location, any time.

:: T H E A L E X I SAG E N CY.C O M ::

7

:: CAS E ST U D I E S ::

OcuCue

RESULTS :: Where do you go for help landing an

innovative, new solution for the global internet cloud? The Alexis Agency created the brand, illustrated the technical solution, helped hook sophisticated customers with operations throughout 40 countries, and put us on the global map. All in five months.”

OCUCUE is the first technology company to offer visual analytic solutions to network engineers, enabling them to prioritize their data quickly and efficiently through the use of visual cues that are easy to comprehend and universally understood.

OcuCue engaged The Alexis Agency to mount an integrated marketing and public relations campaign for the new brand.

—Stuart Woodward, Managing Partner.

VISIT :: www.OcuCue.com

CHALLENGE :: How do you explain complex and innovative new technology in a manner that resonates with business executives and technical engineers alike?

SOLUTION :: Develop a simple description and

tagline for OcuCue’s revolutionary business solution: “See it. Fix it.” Committed to telling the new story in a style that cuts through clutter in an often crowded business-to-business market, The Alexis Agency produced a visually appealing logo, eye-popping direct mail materials, an engaging Web site, unique white papers and a comprehensive, long-term public relations program.

:: T H E A L E X I SAG E N CY.C O M ::

8

:: CAS E ST U D I E S ::

Rock City Gardens

RESULTS :: Within 18 months, Rock City Gardens

experienced a 50% increase in sales, grew their newsletter subscriptions by 28%, and gained a 19% increase in social media following. They also gained new customers and loyal brand enthusiasts, including new clients that now drive impressive distances for the experience.

In the client’s words: “We’re growing in the right direction!”

Rock City Gardens is a beautiful retail garden nursery located along Florida’s Treasure Coast.

CHALLENGE :: Rock City Gardens’ owners had

made an impressive name for themselves during their first 31 years in business when they approached The Alexis Agency to help them 1) reach new audiences, 2) increase sales, and 3) dispel confusion in the marketplace.

VISIT :: www.rockcitygardens.com

SOLUTION :: We hit the ground running with our

Marketing Blueprint strategy, outlining brand equity, geographic reach, marketing analysis, and our methodology for reaching new audiences.

The Alexis Agency created and implemented a new monthly publication, new advertising campaign, direct marketing strategies and public relations initiatives. Our new tagline: “Seven Acres of Inspiration” immediately conveyed the size and scope of the retail nursery – something few people understood.

flower power Seven acres of awe-inspiring plants and flowers. A talented team of gardening specialists. One charming boutique brimming with home and garden décor.

Now that’s flower power!

seven acres of inspiration

can you d g it?

9080 us hwy 1 wabasso, florida

seven acres of inspiration

772-589-5835 rockcitygardens.com

Seven acres of fabulous inspiration.

A talented team to create your perfect outdoor space. One-stop shopping for home and garden décor.

Yeah, you can dig it!

9080 us hwy 1 wabasso, florida

seven acres of inspiration

:: T H E A L E X I SAG E N CY.C O M ::

9

772-589-5835 rockcitygardens.com

:: CAS E ST U D I E S ::

Kimley-Horn and Associates

RESULTS :: Based on the generated publicity

Kimley-Horn and Associates is one of the Nation’s most comprehensive and highly respected engineering and land planning firms known for their attention to detail and top engineering professionals.

and teaser package, new tenants were garnered in time for the summer 2009 opening in a setting that provides the highest quality work environment.

VISIT :: www.parc24.com

CHALLENGE :: Start with a blank slate and promote a new Class A office park campus that had not yet been built. We had to generate interest and excitement in the new project, while offering comprehensive information and incentive about the eco-friendly office spaces to a relatively conservative audience in Vero Beach, FL. SOLUTION :: We began by naming the campus

“parc24,” and creating a dynamic logo. A visually intriguing, eco-friendly lease package generated business–to– business interest in parc24 while providing potential tenants with pertinent information and “green” facts about the new campus. Our new website featured an animated 3-D video that takes visitors on a virtual flythrough of the campus, allowing them to envision the end result prior to construction completion.

:: T H E A L E X I SAG E N CY.C O M ::

10

Relationship management, flexibility and nimbleness are hallmarks of our success. It allows us to creatively find solutions for our clients’ complex marketing challenges. To learn how The Alexis Agency can help your business get to the next level, create opportunities and reach your marketing business goals, please contact us.

Vero Beach, FL 772.231.5999 Raleigh, NC 704.651.9928 Ginger Atwood, CEO Ginger@thealexisagency.net Ryan Gragg, Communications Director Ryan@thealexisagency.net Visit TheAlexisAgency.com

V E R O B E AC H , F LO R I DA :: 7 72 . 2 3 1 . 5 9 9 9 R A L E I G H , N O R T H CA R O L I N A :: 70 4 .6 5 1::. 9T9H 28 E A L E X I SAG E N CY.C O M :: S K Y P E :T H E A L E X I SAG E N CY :: T H E A L E X I SAG E N CY.C O M

12