END OF YEAR STRUDDYS MAGAZINE
JACOB STRUDWICK - CEO
LETTER FROM THE CHIEF EXECUTIVE OFFICER
This year was a year of growth for us here at Struddys. In our 49th year we welcomed many changes, embraced the new, and committed ourselves to continued learning. We’ve reached new heights in 2024, pushing the boundaries and continuing to lead the way in the sports apparel industry. Despite our growth, our focus has not swayed from grassroots clubs and schools. Our mission remains the same, delivering superior apparel, build strong relationships and support our community to succeed.
As we close out 2024 and reflect on yet another successful year, I have to acknowledge the continued support we receive from our community including our skilled staff, community partners, and valued customers. To our customers, many of you have been with us since the early days at our Sunnybank store, and your loyalty has allowed us the opportunity to showcase the very best of what we do. It is you, our customers, who are our motivation behind our mission of creating quality, groundbreaking garments. We
simply wouldn’t be here without you. To our invaluable staff, who have been a crucial part of our success in 2024 and each year before, thank you for all you do. Your dedication and efforts are the reason we are able to deliver on our promises to our customers. It’s been a pleasure to see our Struddys Squad team grow this year from just under 100 to over 110 across all three of our locations in Townsville, South East Queensland, and Wollongong.
Our growth in 2024 is something that I am truly proud of. With the addition of our inaugural 10K Cup, we saw the Struddys brand successfully move even further into the Netball space. We continued our domination in grassroots Touch Football and Rugby League nationally, and had all 4 teams in the National Schoolboy and Schoolgirl Cup Grand Final be members of our Struddys Squad for the first time ever. We continued to invest in First Nations sport and communities, building on longstanding relationships with members of the Indigenous sporting community such as Deadly Choices, Arthur Beatson Foundation Murri Carnival, and Koori Knockout. We continued our support of school sport, partnering with Queensland Representative School Sport, Regional School Sport Associations in both Queensland and New South Wales, and School Sport Australia. As is typical, with growth came change. Perhaps the most notable change were our 2 major moves. Our Wollongong NSW office moved and settled into a bigger and better warehouse in Bulli. Our QLD Headquarters made a massive move into our new
3000sqm office in Yatala. We also begun construction on our Yatala HQ in October, which will give us the capacity bring all of our SEQ staff back together under one roof as of early 2025.
As we look to 2025, I’m excited for what the future holds. We have many exciting additions to look forward to, notably our recent partnership with the Ella 7s tournament in NSW as well as further plans underway to build stronger relationships with our indigenous partners. The final stages of our move into our new HQ at Yatala are also in progress, positioning us for even greater success in the years to come. Internally, we’re investing in updates to our accounting systems, online platforms, and design stations—all with the goal of enhancing the customer experience and continuing to bring Struddys’ high-quality products directly to your doorstep. We’re also expanding our reach across school and club carnivals throughout the country, ensuring that Struddys merchandise continues to be a key part of your sporting experience.
Whether you are a customer, staff member, or community partner, your contribution to Struddys in 2024 has been invaluable. Together, we are building something special; one garment at a time.
Here’s to another successful year ahead!
Jacob Strudwick
STRUDDYS EVENTS
A YEAR OF FOCUSING ON CREATING WORLD CLASS EVENTS 1
As we all know, sport is a gateway to developing community and well-being. Competition and events are the cornerstone of sport, where athletes, coaches, and fans can come together to make magic happen.
At Struddys, we are committed to creating, developing, and bringing world-class events across multiple sports to life.
In 2024, we held the inaugral Struddys 10K Cup, a prestigous new event that hosted 8 of the top Netball Associations in Queensland at Nissan Arena in Brisbane. In 2025, we are proud to host this cup again with 16 teams competing in Queensland, and 8 teams competing in NSW.
The Australia-Pasifika Touch Cup was bigger than ever in 2024, attracting more international touch teams to the frey, With the addition of 7th Touch as partners, and the tournament being live streamed on all fields, the AP Touch Cup created an atmosphere like no other.
NETBALL
10K CUP
WINNER:
Metro Districts Netball Association
RUNNER UP:
Hinterland Netball Association
COMPETING TEAMS:
Metro Districts
Hinterland
Cornubia Park
Downey Park
Highfields Districts
Western Districts
Pine Rivers
Underwood Park
TOUCH FOOTBALL
AUSTRALIA PASIFIKA TOUCH CUP
WINNERS:
Mens - Maori Select
Womens - Indigenous Select
COMPETING TEAMS:
Samoa
Cook Islands
Niue
Papua new Guinea
Norfolk Island
Indigenous Select
Maori Select
RUGBY LEAGUE
We have been tailoring our product line for our Rugby League customers for decades. Developing innovative solutions for our league community is in our DNA, and in 2024 this outlook did not take a back seat.
This year we have developed new technology like the recently added S-Max Pro material with a vision to create a high-end option for our partners. After vigirous testing, partners such as the Ipswich Jets, ASSRL National Team’s and others ran out in S-Max Pro and returned with raving reveiws.
We look forward to continuing our innovation efferts in Rugby League for the next year and beyond.
A Few Struddys Teams Notable Achievements
• Palm Beach Currmbin SHS win the National Schoolboys Cup
• Ipswich SHS win the National Schoolgirls Cup
• QLD Schoolgirls team win ASSRL National Championship
• Patrician Brothers Blacktown win the Peter Mulholland Cup (NSW High School Boys Championship)
• QLD Police State Team beat NSW in their State of Origin Showdown
• ASSRL Girls team beat PNG on their tour
New Products 2024
The introduction of our Apex Range in 2024 brought a new neckline and other features to our rugby league apparel line up. It was extremely well received with positive reveiws from our grassroots clubs to our professional teams.
Towards the end of the year we also released our new material range called S-Max. This new material is lighter while maintaining durability for a better fit. S-Max and S-Max Pro is already taking the industry by storm.
CONTINIOUS GROWTH IN LEAGUE
We are always striving to enhance the sport of rugby league by supplying and partnering with clubs and organisations around the world. Rugby League has always been a corner-stone of our operations here at Struddys and we are proud to continue to uphold our standards in quality and expertise in the industry.
NOTABLE INCOMING OR RE-SIGNED TEAMS FOR 2025
• Ipswich Jets - Hostplus Cup
• (NEW) Papua New Guinea Hunters - Hostplus Cup
• (NEW) Jamaica Rugby League - International Teams
• Queensland Representative School Sports
• QLD Police Rugby League Representative Team
• (NEW) Eagle Vale Sports High School - National School Cup
• (NEW) Cronulla State High School - National School Cup
• (NEW) Corey Parker 9’s
TOUCH FOOTBALL
What has always stood out to us is how committed the Touch Football community is with supporting their athletes, coaches, and everything in between at all levels, and we strive to relfect this. Whether it’s a local club or a major tournament, we hold the same outlook of doing our best to lead the industry in creating a better Touch Football.
From creating our own world-class events, to designing high-end artwork for kits, we are committed to elevating the sport to new heights.
2025 will be an incredible year for Touch Football, and we look forward to getting amongst it.
A Few Struddys Teams Notable Achievements
• Cronulla Touch wins NSW Junior State Cup overall club champions.
• Parramatta Touch wins Men’s Premier League Vawdon Cup title.
• Manly Touch wins Women’s Premier League Vawdon Cup title.
• Wollongong Touch wins Mixed Open NSW State Cup
• Gold Coast U’12 girls win Junior Team of the Year Award for QLD.
• Central Coast win the U20’s Men’s NSW State Cup
• Manly win the U20’s Women’s NSW State Cup
New Products 2024
Our on-field product focus for Touch Football in 2024 was to create a viable product ecosystem for all levels of play, so that no matter what, the customer would feel value for money while maintaining their level of garment expectations.
To do this, we created the Apex Range, which has two options, the Apex or Apex Pro ecosystem including tees, singlets, shorts, headwear, socks, and everything else needed to hit the field.
LEADERS IN TOUCH FOOTBALL
We take pride in leading the way when it comes to elevating the sport of Touch Football. In fact, many of our staff play highlevel and recreational touch, including our National Touch Sales Rep who has recently been admitted into the Australian Touch Football Hall of Fame. In 2025 we are excited to continue to lead the way.
NOTABLE INCOMING OR RE-SIGNED TEAMS FOR 2025
• School Sport Australia National Merit Teams
• Cook Islands National Teams
• Queensland School Sport State Teams
• BMTA
• Palm Beach Touch
• (NEW) Gladstone Juniors
• (NEW) Mackay Touch
• (NEW) Benowa SHS
• Cronulla Touch
• Kawana Touch
• Dubbo Touch
• Maitland Touch
• (NEW) Whakatane Touch Tournament 3
NETBALL
Where do we even start with netball in 2024. An incredible year for us on a company level. We have partnered as suppliers for a huge amount of new, influential organisations in the professional ranks as well as grassroots netball.
To do this, we’ve focused on our netball specific product line, including bringing the Endurance Netball Dress to be one of the leading dresses on the market. Our partners have loved this dress and we are proud to continue to invest in our dress quality into the future.
Make sure to keep an eye out for info about the Struddys 10K Cup in 2025.
A Few Struddys Teams Notable Achievements
• Ipswich Jets win the Sapphire Series Championship
• U’21 Samoan National Team qualified out of Oceania for the Youth World Cup in 2025
• Metro Districts Netball Association win the Struddys 10K Cup
• QLD School Sports U’12 Girls State Team win the SSA National Championship
Product Focus 2024
As we stepped onto the professional stage in 2024 by forming parnterships with pro franchises around the world, we also stepped up our design game, creating garment designs that pushed the limits of creativity.
Whether it was our Lord of the Rings inspired dress for WBOP Magic’s ‘Hobbiton’ round, or the many creative dresses made for our 10K Cup competitors, we pushed the innovations of what can be done with netball dress design and we look forward to more of this in 2025 and beyond.
HELPING TO ELEVATE NETBALL
Over the past 5 years, we have had a focus on supporting netball’s growth and innovation. We have partnered with many professional organisations as well as grassroots programs to continously improve our product offerings both on and off the court to lead the industry in positive change.
NOTABLE INCOMING OR RE-SIGNED TEAMS FOR 2025
• WBOP Magic
• Ipswich Jets Netball
• Brisbane South Wildcats
• (NEW) Brisbane Tigers
• ACT Netball State Teams
• (NEW) Redlands Eagles
• (NEW) Metro Districts Netball Association
• (NEW) Downey Park Netball Netball Association
• (NEW) Capricorn Netball
• Samoa U’21 National Team
• Norfolk Island National Team
BASKETBALL
After releasing the new and improved Endurance Basketball Kit, we were able to offer our school partners a great basketball option going into their 2024 seasons.
Along with our focus of bringing a highlevel on-court option to the school market, we made sure to develop a great off-court product line that the basketball community were asking for. This included new longsleeve and short-sleeve warm ups, as well elite tracksuits and travel gear.
As we look to 2025, we will continue to support our basketball community by improving our product lines so they can stand out on and off teh court.
A Few Struddys Teams Notable Achievements
• QLD School Sports U’16 Girls State Team win the SSA National Championship
• QLD School Sports U’12 Girls State Team win the SSA National Championship
• Cleveland District SHS came Runner-Up in the CBSQ State Championships 1st Division
• Capricornia came Runner-Up in the U16’s QRSS State Championships
New Products 2024
The introduction of our Apex Range in 2024 brought a new round-neck option for our basketball customers.
The Apex Basketball Jersey is our two-panel option as opposed to our more advanced Endurance Basketball Jersey. It is perfect for those who want a sleek, roundneck option to hit the hardwood with. Coupled with our S-Tech material, the feel of the Apex Jersey is great and the moisture wicking technology comes in clutch when athletes need it most.
SCHOOL PROGRAMS GROW
Basketball is a forever growing sport with schools around Australia and NZ continuing to have a large focus on their basketball academies and programs. We are proud to supply some of the most prestigous basketball programs in the country, and will continue to work hard to bring high quality garment innovation into the game.
NOTABLE INCOMING OR RE-SIGNED TEAMS FOR 2025
• School Sport Australia National Merit Teams
• Samoa Junior National Teams
• (NEW) Manawatu Basketball
• Queensland School Sport State Teams
• (NEW) Met East Regional Teams
• Capricornia Regional Teams
• Penninsula Regional Teams
• (NEW) North West Regional Teams
• (NEW) Cleveland District State High School
• (NEW) St Edmunds College, Ipswich
• St James College
CRICKET
Over the years we have continued to shape our cricket offering, creating sun-safe, highquality gear that schools and clubs can rely on.
In 2024, with the onboarding of some big school region partnerships, we’ve made sure that customisation and quality is at the highest standard, remaining a focus for us into 2025.
Whether it’s whites or something custom, we’re working hard to make sure that customisation is available to bring our cricket customers brands to life.
A Few Struddys Teams Notable Achievements
• QLD School Sports U15 boys and girls teams both came Runner Up at the SSA National Championships.
• Holy Cross College, Ryde win the Sydney Catholic Schools Championship for an incredible 5th year in a row.
ENDURANCE CRICKET PANTS
Product Focus 2024
In 2024 we’ve worked to enhance our whites by giving some more flavour to teams on-field options.
To innovate in this space, we have created the Endurance Cricket Pants which provides an option to have a little more creativity for our design team to add colours, patterns, or branding to a sumblimated panel on each leg.
SCHOOL FOCUSED
The majority of our cricket customer base resides in schools sport. We supply schools and school regions around Australia with high-end cricket playing apparel. We have put a lot of effort into getting our cricket product ecosystem right, so that players can perform at their highest level.
NOTABLE INCOMING OR RE-SIGNED TEAMS FOR 2025
• School Sport Australia National Merit Team
• Queensland School Sport State Team
• (NEW) Met East Regional Team
• Capricornia Regional Team
• Met West Regional Team
• Penninsula Regional Team
• Holy Cross College, Ryde
AMBASSADORS
INTRODUCING OUR LATEST YOUTH AMBASSADORS
HARLEY KINGI MARSDEN SHS
LINCOLN FLETCHER HILLS SPORTS HS
TAWA SIMPKINS MABEL PARK SHS
LACHLAN METCALFE HILLS SPORTS HS
GOOD LUCK TO ALL OF OUR AMBASSADORS IN THEIR 2025 SEASONS.
LACEY CROSS NBSC MACKELLAR
SCARLET MARINER KINGS CC, REEDY CREEK
CRUZ MOLO WAVELL SHS
CHARLIE BATEUP ENDEAVOUR
INTERNATIONAL FLAVOUR
A FEW STRUDDYS PARTNERS FROM ACROSS THE GLOBE
JAMAICA RUGBY LEAGUE TEAM
Rugby League Jamaica tackled new challenges in 2024, with both their men’s and women’s open teams travelling all the way to Canada for their respective Rugby League World Cup Qualifiers.
The Reggae Warriors journey to the qualifiers is a tribute to the significant growth of rugby league within Jamaica. JRLA director of rugby Romeo Monteith shared the importance of this historic moment, one that he hopes will spur the growth of the game in Jamaica, particularly for women.
We’re so excited to see what the Reggae Warriors bring to 2025, as they continue their endeavour in representing the nation of Jamaica in the 2025 Rugby League World Cup.
SAMOA U’21 NETBALL TEAM
Netball Samoa’s U21 Team, who qualified for the Netball 2025 Youth World Cup earlier this year are ready to show the world what they’re made of. Thanks to the their consistent hard work and talent, the team will be heading to Gibraltar to compete in the Youth World Cup, will take place from the 19th – 28th September 2025.
We’re honoured to support Samoa Netball as continue to proudly represent the Samoan community.
NUIE RUGBY 7’s TEAM
The Nuie National Rugby 7s open team competed recently in the Oceania Rugby Men’s Sevens Championship, their first game against Tahiti 7s was on the 7th of December, where they emerged victorious 34-0. We can’t wait to see what Nuie Rugby 7’s bring in 2025, as they aim to bring Niue communities together by celebrating culture through the vessel of rugby league.
COOK ISLAND TOUCH TEAM
Cook Islands Touch had a solid year, with 5 of their teams (including Women’s and Men’s open teams) competing at the Touch World Cup in Nottingham, UK. The National Men’s Open team, who powered through the competition, unfortunately lost to Australia in the semi-final. Cook Islands Touch lived up to expectations in 2024, putting in significant efforts and fighting hard throughout.
CUSTOMER SPOTLIGHT: 3PTAG
3ptag is a non-contact modified Rugby League game created for athletes as an opportunity to apply their training to a non-contact game and further develop their skills. Struddys partner since 2022, 3Ptag puts its aim of empowering youth to become confident, capable leaders both on and off the field at the forefront of all that they do. 3Ptag makes evident their hard work and tireless efforts to foster a supportive community that celebrates diversity, promotes inclusivity, and uplifts every member to reach their full potential through the transformative power of sport.
2024 was a year of evolution for 3Ptag, a year that saw their events expand further than before with the success of the inaugural NSW All Nations tournament. 3Ptag has been running the QLD All Nations tournament for a number of years and we’re thrilled to see them growing and spreading their amazing mission across state lines. All Nations is more than just a tournament; it’s a celebration of culture bringing communities together to showcase their prowess and passion.
3Ptag now look to 2025, aiming to be bigger and better than ever.
CUSTOMER SPOTLIGHT: PATRICIAN BROTHERS
COLLEGE BLACKTOWN
Patrician Brothers’ College Blacktown is committed to providing high-quality development programs in Rugby League, offering students specialised coaching, quality facilities, and impactful training. A Struddys Partner since 2023, Patrician Brothers’ College Blacktown (PBCB) students have prospered into representative teams at local, state, national, and international levels; cementing PBCB’s reputation as an advantageous Secondary school for athletes in Sydney’s Western suburbs.
In 2024, Patrician Brothers’ College Blacktown saw their Rugby League program achieve excellence once again, taking home the Peter Mulholland Cup title, and progressing all the way to the National Schoolboy Cup Grand Final. After being named the College with the most Australian Schoolboys in the last decade in 2022, PBCB outdid themselves again with a record four players from the College named in the 2024 Australian Secondary Schools Rugby League (ASSRL) side. 2024 PBCB alumni include powerhouses such as Jacob Halangahu, Lachlan Coinakis, Jared Haywood, and Tyson Sangalang.
We’re so excited to see what Patrician Brothers’ College Blacktown bring to the table in 2025.
MOVING FORWARD, TOGETHER
INDIGENOUS PARTNERS
We have had long, meaningful partnerships with Indigenous organisations that have spanned over decades. We are proud to work with these partners to push Indigenous representation, equality, and overall wellbeing through sports and education.
Partnerships with Indigenous carnivals like the QLD Murri Carnival, the Koori Knockout, the Lismore Knockout, and many others, is an important way that we do everything we can to support the community in a sport setting through merchandise and playing kits.
In 2024, we saw massive growth in the amount of Indigenous teams at these carnivals kitted out in Struddys. We are very proud to be able to deliver a product and provide the necessary resources for these teams to achieve the design level they are looking for.
We look forward to an even bigger 2025 for our Indigenous communities and partners!
SUSTAINABILITY EFFORTS
HELPING TO CREATE A BETTER WORLD. ONE GARMENT AT A TIME
At Struddys, we’re committed to is to improving access to and sourcing of sustainable and responsible apparel. With this focus in mind, we’ve enacted our Sustainability Action Plan, helping us lead the way in ethical and sustainable manufacturing. But have you ever wondered exactly how we achieve this?
Struddys are dedicated to responsible sourcing of our materials, ensuring our supply chain meets national and global guidelines. We achieve this by verifying supply chain transparency, human rights and labour compliance, targeted gender equality, and by supporting Australianbased and Australian-made suppliers. Furthermore, we’re constantly striving to create better methods for waste reduction and management in our product development and manufacturing. In accordance, we’ve begun the journey towards a goal of zero-waste by reusing existing plastics, yarns, and textiles to create new, sustainable garments and products.
To this end, we’ve invested significant efforts to create EcoFlex, a recycled polyester garment made out of 100% plastic bottles. Despite EcoFlex’s humble formulation, the fabric itself maintains the same look, feel, durability and quality as our traditional material S-Tech, making EcoFlex a convenient sustainable substitution for our consumers. Each garment made from EcoFlex contains roughly 8-10 landfill-bound plastic bottles, providing a sustainable alternative to disposal.
Our adherence to landfill disposal alternatives are also evident in our support for regional communities. Each year, we give excess stock a new life by donating it to communities in need. Our shipments have gone to regional communities within Australia, and internationally. This initiative not only reduces landfill waste, but provides aid to vulnerable people in need.
Our support for communities doesn’t stop here, we proudly lead initiatives that support girls and women’s sport through inclusive programs, provide coach support to develop more inclusive experiences for their teams, invest in First Nations communities, and promote healthy choices as part of our aim to give back to the community.
Our Sustainability Action Plan is centred around uplifting communities and protecting the environment. To protect the future of sport we must also protect the future of our planet. That’s why Struddys is devoted to thoughtful production, manufacturing, and waste management; one garment at a time.
‘24 COMBOS
TOUCH FOOTBALL FULL KIT
QUEENSLAND REPRESENTATIVE SCHOOL SPORT
TIA MOLO
APEX HOODIE
JONTAYE
