Straight Outta Edmonton

CHAMPIONING THE PROACTIVE VIEW POINTS OF YOUNG PEOPLE JANUARY 2022 1ST EDITION

EMPLOYED & LOVING IT

INSPIRING THE VISION NETFLIX IS COMING TO ENFIELD

EMPOWERING THE COMMUNITY TO ERADICATE KNIFE CRIME IN 2022

CHINELO ANYANWU

CHANGEMAKER IN EDMONTON

Edmonton’s Got Talent

Ellis Witter The Rising Star

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CO NTE NTS 4

A Talent From Edmonton

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Student Insight

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Student Music/ I’m in a job I love

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Vegan hotspots/Fashion Styles

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7 Ways to Kick Start/ Designer Notes

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Social Media: Making It Happen

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Inspiring the Vision

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Empowering the Community

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Employed and Loving it

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Edmonton’s Got Talent

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Netflix Is Coming To Enfield

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Cllr Chinelo Anyanwu: Change Maker

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2022 Diversity Pledge

Print Edition*

6 * Please note this is a limited edition paper print version. The online version contains more content.

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STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

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Our Outlook Remains Continued Success In All We Do I am pleased to be part of the new publication of ‘Straight Outta Edmonton’ that was constructed by young people living in Edmonton. I am so proud to be among exceptional young people that are Showcasing their talent in the ‘Straight Outta Edmonton’ Magazine and engaging with their peers to tell their stories and share their ideas with other young people. Each individual experienced a unique journey of self-discovery to achieve their goals.

The last two years have been an unprecedented stressful period for many young people and their families due to the COVID -19 Pandemic. Many have become traumatised and fear for their future.

Young people have paid the price while in isolation and experiencing feelings of uncertainty re their future. They were told not only that they could not only spread the virus but vould also put their eldrly family members at risk.

60% of young people living in Edmonton experience financial instability due to no income coming in. Hence, many are dependent on services such as free school meals, which leave young people at the mercy of their school to provide them lunch or a voucher to purchase food at food banks.

Some young people were unable to continue with their online schooling as they lacked broadband access.

Edmonton has been identified as the 4th most deprived area of the 21 wards in the Borough. In addition, the same analysis estimates that it is within the 10% most deprived wards in London, and among the 10% most deprived in England.

History has shown that where communities are highly affected by deprivation, poverty, and a lack of access to personal and career development, crime is often rampant.

MESSAGE FROM THE EDITOR In this case, a crime that stands to be the significant issue is knife crime, especially in Edmonton which has the secondhighest number of youth violence cases in London.

Edmonton Green is the most deprived of the 21 wards in Enfield. The same analysis estimates that it is within the 10% most deprived wards in England.

History has shown that where communities are highly affected by deprivation, poverty and lack of access personal and career development, crime is often rampant.

In this case, knife crime is a major issue, especially Edmonton which has the second highest serious youth violence in London.

Although ‘Straight Outta Edmonton’ was constructed by the young people of Edmonton, many of the topics and issues presented are the same for many other young people that live in deprived areas of London. Related topics include high youth unemployment, knife crime, lack of apprenticeship opportunities, loneliness, mental health issues, starting their business, achieving aspirations, environmental issues, and family support.

Straight Outta Edmonton will inspire all young people, including those who are marginalised. This platform will empower them so they can achieve their full potential.

Thank you for supporting our first Straight Outta Education publication and we hope you enjoy our content.

Colin Lee-Own Founder of 21K Digital Media Hub

Information STRAIGHT OUTTA EDMONTON MAGAZINE 21K Digital Media Ltd Edmonton Green Shopping Centre 37/38 North Square London N9 0HY

Staffers & Contributors CONTRIBUTORS CONEL Team: Rianne Ra, Emma Agyemang, Victor Miano, Angelica La Spina, Simran Seera

21KDM Team: Chris Lee-Own, Rose Valentin, Jesse Madika, Andrea Oana Buta, Marie Kyriacou-Edwards, Margaret Thorli, Sarah Taylor, Shirley Mason, Andre Thompson, Graham Ogunleye, Ugur Bilkay Publisher - Colin Lee-Own Printer - Pronto Print

JANUARY 2022, 1ST EDITION

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Ellis Witter The Future Starts Now

A TALENT EDMO It is time to be the change you want to see. All around and everywhere there’s talent.

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llis Witter is a young, aspiring actor who was born and raised right here in the Tottenham/ Edmonton area. After years of hard work, he’s really starting to make his way up in the industry, and here for our readers we have a very special interview with the actor. Learn what it’s like for actors trying to make it big right here in London like him, and find out what it is that motivates and inspires Ellis.

“What was it like growing up here in Tottenham?”

What was it like here? Wow, it was an experience, looking back I’m very grateful for it, it’s a really unique area. There’s lots of good things about it underneath.

“What would you say to young black boys who might want to get into acting but might feel discouraged due to stigmatism?”

I’d say that “It’s doable man! Trust me you can do it, you just have to believe in yourself.” I’m from the Enfield/Tottenham area and it’s not easy. I’m not going to try and sugar coat it for you, it is not going to be easy at all.

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STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

NT FROM MONTON -But it is a commitment. It’s a grind. There are going to be days when you’re having the time of your life and there’s going to be days where you will want to go home, but you can do it.

“What acting job would you like in the future?”

I’m going to do my show, HEY! ELLIS, and that will be a comedy show. I’ve also got a couple of shows and jobs lined up so I’m just going to continue doing my thing and well see where those go first.

“Are there any actors that you want to work with in the future then?”

I know it’s a long shot, but I really want to work with Jim Carrey. I would love to work with Jim Carrey.

“How did it feel to know that you were going to be on the BBC One?”

It feels weird! Because it was on BBC ONE! Not BBC Two, Not BBC Three. So, seeing yourself on TV is a surreal feeling. Like, that’s me? But I’m grateful for it and I had an amazing time, it was an amazing cast to work with.

“What has been your favourite acting job?’

I loved Amani. Mostly because it was filmed at my house. I could wake up, get dressed and then I’m there on set.

“In future is there anything besides acting that you’d want to do?’

Modelling, corporate shoots, I want to do some more advert shoots to just keep building myself up, put myself out there. I have an advert out for next week for a pair of gamer headphones. So yeah, just more stuff like that.

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STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

STUDENT INSIGHT

WHAT AND WHO INSPIRES STUDENTS AT CONEL

We interviewed students at CONEL currently taking a range of creative industry courses, in the hopes that their answers might provide us with some insight on what really drives the local creative minds of our generation here in Tottenham. Aslo options are out there career wise, for people looking to get into the creative industry field, starting right at college.

“Why did you pick your course?”

“I’ve always wanted to have something in the

creative field thatI fall on as alternative career.

Animation and Gaming seemed like an interesting route to try. I work with kids, and that helped me

“I would say the next step for me is to first finish the course I’m currently working on. After that, I will be able to decide how I would like to move forward

and choose which route to take. I could either be

a university student or take up an apprenticeship, traineeship etc. The idea of being an apprentice

where you can earn while you learn sounds like a

good start to adult life to me. However, universities

encourage you to work independently, even if you’re not living in an accommodated place nearby. So, I’ll have to choose.”

TF, Creative Media Student

request of a 4-year-old, to modelling for school

“What do you think you want to do in the far future?”

cartoons and anime’s introduced to me by 7-year-

marketing/advertising business for others.”

to improve my creativity: from sketches at the

project submissions, to spending sick days watching olds.”

- L.A, Creative Media Student “I have chosen my course because I needed to

acquire information in a more specific category

when it came to the subjects I was learning. This allows me to decide what I would like to do,

“I see myself using my animation skills to provide a - L.A, Creative Media Student

“In the far future, I hope to have my own business of some kind so that I can have full control over when and where I work.”

TF, Creative Media Student

knowing I have the knowledge to proceed with my

“Who or what inspires you?”

-T.F, Creative Media Student

honest people, very specific and just cool and fun. A

career down a more specific path.”

“What is the next step for you in your academic or professional career?”

“I would like to go on to university and graduate,

“The kids that I work with in my job. They are very

combination of all the things I would like myself and my business to be.”

-L.A, Creative Media Student

which will make me the 2nd person to have

“Hard-working people in general: people who can

I am highly skilled in an area of my choice and not

That inspires me because you cannot get through

graduated in my immediate family. It will also mean something I was forced into or did because it felt like it was a more ‘sensible’ option.”

- L.A, Creative Media Student

back up their talk with evidence of their hard work. life the easy way.”

TF, Creative Media Student 7

Big-hearted students put on a music concert to raise funds and donated presents to bring some festive cheer to disadvantaged children this Christmas.

Students at the College of Haringey, Enfield and North East London (CONEL) organised the show to support The TOY Project and encouraged staff and students to donate toys.

The TOY Project recycles unwanted toys for children in the UK, India, Africa and the Caribbean, and also runs Lego, art and storytelling workshops.

The Islington-based charity was co-founded by Angela Malloch, the wife of former Neighbours star and 1980s pop icon Jason Donovan who is the charity’s patron.

Most of the songs were performed by students completing Music Performance and Production Diplomas at Level 1 and Level 2 at the college’s Tottenham Centre.

Lheyla Esono Engo, 18, and Emil Vasilev, 20, sang a duet of James Smith’s Tell Me That You Love Me, and Sarah Delobette, 19, performed Jess Glynne’s cover of seasonal soul classic This Christmas.

There was also a DJ set by Ramon Pazos, 47, a poem read

by Hairdressing student Blessing Anyaegbunam, 28, and a performance by guest singer Maalik Robinson.

There were also performances by Isabel Palma Gomes, 17, and Cathleen Farrell, 38, which included the Christmas carol O Holy Night.

Cathleen said: “Children all around the world are directly affected by social and economic issues and circumstances that bring about poverty. Sadly, many experience a Christmas each year without the gifts and toys that bring us all joy in the festive season.

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STUDENTS’ MUSIC SHOW BRINGS FESTIVE CHEER AND PRESENTS TO DISADVANTAGED CHILDREN “We hope that by putting on this concert and making donations to The TOY Project many of them will have a happier Christmas.”

The concert’s finale featured all the singers performing Puerto Rican singer José Feliciano’s 1970 festive hit Feliz Navidad.

The TOY Project helps children in schools, nurseries, hospitals and hospices, those in care or with complex needs, migrants and refugees as well as homeless and other underprivileged families.

Jane Garfield, who founded the charity with Angela in 2013, said: “Thank you to everyone who took part in this fabulous concert raising funds and donating toys to those most in need this Christmas.

“After such difficult times more families than ever are struggling to provide for their children, and being able to give toys to the children lifts the worry and stress over the festive period.

“We are so grateful to have been part of your celebration of music and wish everyone a very merry Christmas.”

Sharon Wallace, Curriculum Manager for Creative Media and Music, said: “It was wonderful seeing and hearing our talented students perform for such a good cause to make Christmas that extra bit special for so many children.”

Apply now for Music Production and Performance courses at CONEL.

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

‘I’M IN A JOB I LOVE’ – FORMER TRAVEL AND TOURISM STUDENT’S CAREER TAKES OFF WITH BRITISH AIRWAYS Richard Coelho-McErlean, 24, studied a Travel and Tourism diploma at the College of Haringey, Enfield and North East London (CONEL) in 2014-16 before landing a job with the country’s flagship airline. While at college he flew to France after winning a competition run by Global Travel and Tourism Partnership (GTTP), a charity which helps young people get skills and experience to work in the sector.

Richard, who lives in Enfield, said: “I’d always felt I wanted to work for an airline cabin crew from the moment I left school, even though I had never flown in my life at that point.

“I won a creative writing competition with another student at college about sustainable adventure tourism and they flew us to Nice. That flight really sealed the deal for me. I thought this is what I want to do and I’m not going to let anything stand in my way.”

Richard works for BA CityFlyer, a subsidiary of British Airways operating domestic and European flights from London City Airport, although he sometimes flies from other airports.

He said: “I applied on a whim thinking I probably wasn’t going to get it, but three months later I was employed.

Most of the time I will do day trips, out in the morning and coming back in the evening, but I do get a few stay overs in some countries.”

Richard, who is originally from Glasgow, moved to Enfield when he was seven. After leaving school he studied an air cabin crew course at another college before completing his diploma at CONEL. Richard started at British Airways in March 2020 but was placed on furlough a week into his training because of

COVID and did not fly with the airline until June this year.

The training consisted of a six-week intensive course with exams followed by five familiarisation flights shadowing cabin crew.

“During training you get taught about the worst possible things that could happen, you get trained to help a person having a cardiac arrest or how to manage a fire or decompression in the cabin. I’d worked in customer service roles and dealt with stressful situations, so it came quite naturally to me,” said Richard.

Richard will usually make up to four short domestic flights a day but has had the opportunity to stop over on longer journeys to destinations across Europe.

He said: “It doesn’t feel like a job, it feels like a lifestyle.

You’ve got the perks of travelling to places for free and meeting new people every day. Every flight I’ve had so far has had different crew members, which has given me new perspectives on how they work, so every day I’m perfecting myself and learning new things.”

Richard hopes to eventually become an onboard Customer Service Manager, but for the time-being he is happy in his current role.

He said: “I don’t want to be promoted too quickly because I want to enjoy it. I feel I’m in a good place. I’m in a job I love and want to take my time with it. Who knows what may happen in the future? I’m a ‘go with the flow’ type of person.”

Richard has fond memories of his time at CONEL and recently returned to the college to share his experiences of working in the industry with the college’s current Travel and Tourism students.

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TOTTENHAM’S TOP VEGAN HOTSPOTS Insanely cute and Instagram-able with food that will have you craving for more, you should come grab some cauliflower crust pizza at Humble London!

Capital Restaurant Edmonton - Turkish Restaurant.

You’ve probably seen it a thousand times walking along the high road in Edmonton… But I bet you had no clue it served great vegan food!

Are you going vegan this new year? Or maybe you just want to try something healthy but simply scrumptious? Go on, give it a go…

Why not try a couple of these highly rated local spots that everyone is raving about!

Say yes to health with this incredibly trendy vegan café, Miranda Café. They serve a wonderful brunch menu, deluxe drinks and desserts, and we hear their English Breakfast is to die for.

For something a little spicier, maybe around lunch time, pop on over to The Genet Café. A delightful Ethiopian restaurant with food and drink just bursting with flavour. The Mixed vegetarian dish is a popular go-to.

Vantra Eden is certainly one of the top places to visit in London if you’re looking for a wholesome plant-based meal. With everything on their menu consisting of exceptional dishes, they strive to deliver sustainable, tasty, and healthy food to the people of London. You really can’t go wrong here!

Down by Camden market, there is a wonderful little diner where you can get yourself some vegan hot dogs or a burger for when those cravings really start to kick in. A great atmosphere paired with some delicious food always makes for a killer day out in Camden.

Miranda Cafe 10

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

TRENDING fashion STYLES TO TRY IN THE NEW YEAR

Dark Academia

Dark academia might be a style that’s been around for a while under a few different names but it’s one of those trends that just does not die. It makes one look classy, smart, and is hot right now! Dark academia is an aesthetic that revolves around romanticising learning, poetry, reading classic literature, solving murder mysteries, and drinking coffee in small, cosy cafe’s that feel like autumn all year round.

So, if that’s your vibe try this style out to be dressed perfectly for all your Pinterest board worthy adventures. Elements of Dark Academia fashion include dark and light brown tones, varying shades of green, dark blue, grey, and black. A pocket watch for a touch of class. A loose-fitting blazer, cosy sweater vests and turtlenecks, long black or brown blazer coats, and collared shirts. All these simple elements can be brought together to create a classic dark academia look.

For a lighter, springtime look, go for elements of Fairy core such as pastel tones of pinks, yellows and greens or floral patterns. For a more extravagant look, take things up a notch by adding features associated with a typical spring season including cute animals and nature. A butterfly can be woven into just about anything. Or why not try long flowy dresses or perhaps silky shirts that make you look a little like a pirate. Accessories just as tote bags and silver jewellery are also a great way to zhuzh things up.

Techwear

Techwear, while definitely more expensive and not as talked about as most fashion aesthetics, is a style that deserves to be mentioned due to its chic look, its rise in popularity and its overall cleverness.

Techwear revolves around combining fashion with functionality. Usually, every piece of clothing will have something useful about it like pockets, clasps, water resistance or comfortable padding so that you’ll not only be looking killer, but you’ll also be the most likely person at any given moment to survive a zombie apocalypse because you’ve got the most functional fit on you. And let’s be honest, who else has zombie apocalypse or alien invasion on their 2022 bingo card…

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7 WAYS TO KICKSTART YOUR NEW YEAR The new year is finally here and for some of us out there it feels an awful lot like we blinked in January of 2021, and then suddenly, it’s January again.

Covid has made it really difficult for us to enjoy taking things slow, but we can still give it a try. Here’s 7 things you can do in the new year that might help you take control of 2022 and harness some positive energy that you can bring into the new year!”

1. Start A Business Now it might seem intimidating, especially if you’re a teenager with not a penny to your name, but we promise that there’s still some small-scale options that can get you started in saving for your future, that doesn’t involve working at McDonalds! If you’re a creative person with the means and will to monetise your craft, whether that be simple resin works, digital art, or polymer clay, now’s the time to consider doing commissions.

If you like photography, have you ever considered taking photos for money, even as a beginner? Research, research, research! Take a look at your skills and hobbies. Even if you think it’s silly, you might just be able to turn your hobby into a side hustle to generate that bit of revenue!

2. Commit to Fitness New Year, new me am I right? 2022 could be the year you finally reach those personal fitness goals. Whether that be switching up your diet so that you’re making healthier decisions, making the choice to buy that half-a-gallon water bottle to get better at staying hydrated, or by picking up those weights you bought at the start at the pandemic and working on getting into shape. Creating a schedule that works for you, as something you could realistically commit to daily is a good way to avoid burn out from your exercise routine.

3. Deep Clean Your Personal Space New Year’s depression is real. Don’t carry that pent-up negative energy into the new year.

Instead, open all your windows and sweep the negative vibes away. Dust and wipe your surround workspace and spray the air with whatever infused water mixture you want. Let the new year start with your personal space completely cleansed and refreshed.

4. Learn how to cook on a budget Trust me, whether you’re planning on going backpacking around the world or are one of those unlucky souls stressing about living in a university dorm, you NEED to start learning how to cook nutritionally, or at least edible meals... on a budget of course! Start saving money in the new year and save yourself from eating nothing but pot noodles and McDonalds to the point where your body is screaming for nutrition.

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STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

5.Practice mindfulness

It might seem silly, or a waste of time at first,but for the new year why not try out meditation?

Meditation might be just what you need to reconnect with yourself and get some well-deserved self-care and “me time” in during 2022. Use meditation as a tool to take care of your mind, body and soul and take back control of your emotions.

6. Write A Bucket List Do yourself a favour and write down all the things you want to do before you get so old that your back problems and crushing debt stop you. We’re talking anything from getting your first tattoo to traveling to all the countries in Southeast Asia within in a year. Now, split that long list into long-term goals and short-term goals. For example, buying a house would be under long-term goals, whilst learning new choreography would be under short-term goals. Now you have a fully organised bucket list to keep your goals orientated.

7.Stay Organised Last but most definitely not least, something that should help you feel a little less like the year is passing you by in a flash would be purchasing a calendar or a diary to keep you organised. Any notetaking booklet or app with dates in it that will allow you to take note of your daily tasks ie, what you plan to do in a week, who you need to meet at 4 PM and whose birthday you need to remember to not forget this time. And maybe also give your life a sense of progression.

DESIGNERS’ ACKNOWLEDGEMENTS “Just seeing how the designs my group and I created came together was amazing, and also a little bit unreal. I’d never been a part of a large-scale project like a Magazine before, so working on this project with 21KDM was a unique experience that has been very exciting to be part of.”

-Rianne Ra “I am continuously blown away by the kind of new and fulfilling experiences I’ve been given by my college. It’s been amazing working with my fellow students and with 21KDM on this magazine and watching our ideas come to life on a page like this. I don’t think I have been given this much freedom to work on a project this big before and I’m very thankful for the new skills I’ve gained on this journey.”

-E.A -”I have experienced a lot, but working in the 21k media showed me there is a lot that can be done and I fully enjoyed the experience. I would say my knowledge about the industry has improved.”

-Victor M “When I found out I couldn’t believe it, I was literally excited to have this experience. To be part of this huge project. I had never had the opportunity to work for a magazine, certainly I am learning a lot from this experience that college gave me.”

-A.L.S 13

MAKING IT HAPPEN CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM FOR YOU Since the pandemic, I have noticed that more and more people want to create their own business, to become more independent.

442 Million users 689 Million 353 Million Currently, social the Ages 30-49 usersmedia is among users 78% Female Agesmarketing 18-24 Ages 30-49that any most effective tools “Scrap booking” business has at its disposal.

Building News&However, ar�cles Rela�onships Conversa�on each platform has a unique category of Conversa�on users with their own challenges as to Lead Genera�on; Building Public how they interact with content.

Clothing,Art& Brand Loyalty Rela�ons

1.2 Billion users Ages 18-34

OGRAPHICS

Building Rela�onships Conversa�on

PURPOSE

Lead Genera�on Retail, Food, Entertainment Beauty, Businesses

BEST FOR

Images and Video only

OWNSIDE

MOGRAPHICS

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BEST FOR

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Limited Interac�ons

Resource intensive

We need to be aware of these 1.2 Billion users nuances whenAges deciding to invest 18-34 in social media Building marketing. As Rela�onships an entrepreneur, I’ve been using Conversa�on these platforms for a little while Genera�on and here areLead some tips to help Retail, Food, you to chooseEntertainment which may be best Beauty, for you and your business.

Businesses Images and Video only

DOWNSIDE

Food Businesses

&Community

Limited Interac�ons

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Video only Specific Demographic

280 Characters or less

Image & Video only; Narrow Demographic

689 Million users Ages 18-24

353 Million users Ages 30-49

442 Million users Ages 30-49 78% Female

Building Rela�onships Conversa�on

News& ar�cles Conversa�on

“Scrap booking”

Building Brand Loyalty &Community

Public Rela�ons

Lead Genera�on; Clothing,Art& Food Businesses

Video only Specific Demographic

280 Characters or less

Image & Video only; Narrow Demographic

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

1. The Nature Of Your Business

6. Where is your Audience?

For business-to-consumer (B2C) companies, Facebook and Instagram help gain visibility by visually engaging and interacting with customers. For business-to-business (B2B) companies, LinkedIn helps target current and potential clients and builds a personal connection. Another great platform is YouTube as it offers a wide space for businesses to share content.

A common mistake that small businesses make is to be on every available platform and stretch themselves too thin. Just because your company could have an Instagram page doesn’t necessarily mean it should. Check your company’s goals and determine the right target audience. Then research social media platform demographics and create an account where your content will have the biggest impact. Remember, quality not quantity.

2. Be Where Your potential Customer Is When choosing a social platform, it’s less about your business and more about where your potential customer spends their time. For example, if you’re B2B, go to LinkedIn; if you’re e-commerce, go to Instagram. You want to be visible, so once you’ve identified where your customer is, you can be consistent and valuable to truly master your chosen social platform.

3. Let Your Product Or Service Guide You When a small business is starting out, it’s important to be functionally lean, to engage in the activities that will generate the highest profit. When deciding which content platform to focus on, let your product or service guide you. For instance, if you’re building a consumer-facing small brand, start with Instagram. If you’re focused on generating quality leads, post value-add content on LinkedIn. 4. Research Your Competitors Research all your top competitors. Check each of their social media pages and see what content they are posting, how often they are doing so, and how many users are engaging with that content.

Once you conclude which social media platform is yielding the greatest results, choose that one.

However, before you start you should set goals and KPIs that correlate with those goals.

5. Focus On your Website Your website is the backbone to your digital footprint and communications. Websites are on emails, business cards and search engines. Make it awesome, add great content and make it aesthetically pleasing. With time add blogs and social media links that you can direct your customers to.

7. Develop a Consistent Strategy How can you reach them, for small businesses, maximizing reach for minimal effort is key. Thus, more important than focusing on a specific social media site is creating a consistent social content strategy that is sustainable, which will then enable you to push that content along your main platforms. There are many free scheduling tools available that make it easy to schedule one or two posts per week pushed out to multiple places, such as Miro or Mural.

8. What are your Social Goals Choosing a platform to focus on is dependent on understanding your goals for social. Brands in the travel and hospitality industries may consider Instagram to showcase their offerings and properties in a visually compelling way. Aligning platform benefits with business goals is key.

9. Participate In Forum Discussions Make sure to put down your self-promotional hat, understand your audience, choose a catchy heading and participate in discussions regularly.

10. Start With Email Software Email marketing works for almost any industry or demographic. If someone has a social media account, they have an email address. Not only is email marketing an effective tool for communicating with your customers, but it’s also a great way to find prospects! Email addresses are gold. If you can collect them, they’re yours for life, unlike social media followers, who could disappear at any time!

Collate a platform demographic and create an account where your content will have the biggest impact.

BY ROSE VALENTINl

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(PHO-

INSPIRING THE VISION ‘Straight Outta Edmonton’was created by the 21K Digital Media community.

It was felt that Edmonton over the past decade has had a negative image due to the serious youth violence thats taken place. During the past 2 years it has been an unprecedented and challenging environment.

21K Digital Media Hub was established in Edmonton Green to create a safe space to nurture the creative minds of young people living in Edmonton, which is one of the most deprived areas of Enifield, that felt the full force of the COVID Pandemic Lockdown. Their Education was disrupted, and many lived in overcrowded accommodation.

Youth unemployment has been exacerbated due to the lack of high value apprenticeships, and many have left school without knowing what future they hold.

‘Straight Outta Edmonton’ will do its best to campaign for a better future for young people living within the Enfield/Tottenham area including improving their employment prospects. We will be running a series of digital and employability boot camps in 2022 to enable young people to continue developing their digital and creative skills as well as career planning support.

‘Straight Outta of Edmonton’ has a highly experienced team consisting of: Graham Ogunleye. Andre Thompson, Shirley Mason and Colin Lee-Own who have their own expertise to make ‘Straight Outta of Edmonton’ A success.

We look forward to 2022 and are excited to be establishing the’Straight Outta Edmonton’ Magazine.

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STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

Empowering the Community to Eradicate Knife Crime In 2022 The recent chronic spate of horrific knife crimes that is taking place in London has left children and parents feeling traumatised and living in fear for their safety. Too many lives are being affected and It doesn’t end with the victims.

Parents, like myself included, cannot rest because we fear that when our children leave the house, they might not come back home.

We thought the spate of knife crimes that took place during 2008 where 5 young people lost their lives was a traumatic experience that Edmonton residents would not have to relive.

Unfortunately, this started all over again in the beginning of 2019 .Below is the timeline of the various knife incidents that took place commencing in January 2019 .

11 January 2019 Police were called to Edmonton Bus Station at 6.56pm on Friday, January 11 following reports of a fight. “Officers and London Ambulance Service attended and found a 17-year-old with stab injuries. ( For Further Information https://www.dailystar.co.uk/news/latest-news/enfieldstabbing-london-knife-crime-17144614 ) 24 January 2019 On Thursday January 24 2019 Officers were called at 5.28pm In April 2019 five people were randomly attacked leaving one paralysed after his spinal cord was severed in the attack. (https://www.bbc.co.uk/news/uk-englandlondon-47783349) In June 2019 a man was stabbed to his chest outside Edmonton Green Shopping Centre. For further information: https://www.mylondon.news/news/north-london-news/ edmonton-stabbing-man-fighting-life-16436334 August 2019 Sunday August 4 a young man was stabbed in Edmonton after group of men demanded his bike. For further information https://www.mylondon.news/news/northlondon-news/london-knife-crime-young-man-16698310 September 2019 Sunday 15 September, I went jogging in Jubilee Park, the area was cornered off due to a murder that took place on Saturday. Later on in the day, I was totally shocked and distressed to learn that it was a young man that I knew well. It hit home because this was someone I knew personally and admired. He was hard working and had been employed as a cleaner for over 10 years at Edmonton Green Market. His mother still lives in Portugal and he was responsible for all her medical bills, so he was focused and driven. He was contributing to the community he lived and worked in. He was helping his mother. This is a life cut too short and many more will be affected. He will never be able to call his mother or visit her again. She has lost the support she had.

In September 2021 Four young people were stabbed in Edmonton Green Bus station a few yards from where 21K Digital Media Hub is located. Fortunately the victims survived and recovered.

It’s unacceptble that the Edmonton community must live feeling anxiety, fear for themselves and their children, restrictions for their outdoors activities and the quality of life for residents.

‘Straight Outta Edmonton’ has a vital role to discuss issues that are affecting young people and to support them to reach their full potential.

We cannot leave the responsibility to the Metropolitan police, Politicians or Enfield Council Crime Prevention Unit to tackle knife crime in Edmonton. Knife crime is a complex issue and one of them is the severe deprivation that Edmonton residents experience where many young people have left school and never had a job, A platform is needed to tackle knife crime effectively. In Edmonton there needs to be a joined-up approach between the local community, Enfield Council, Local Councillors ,Greater London Authority and the Metropolitan Police working in collaboration to eradicate the knife crimes that have recently been taking place in Edmonton. Therefore, ‘Straight Outta Edmonton’ will be a platform for young people and adults to share the positive light of Edmonton. which has a rich history.

Research needs to be done to assist the unemployed into employment or an apprenticeship.

Edmonton has many talented young people and they must not be made to feel isolated having no future to look forward to.

If you would like to support the ‘Stratight Outta Edmonton’ project to continue to provide a platform for young people where they have a voice and receive pre-employment training, become employable or start their own business, please contact hello@21kdigitalmedia.com

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EMPLOYED AND LOVING IT A YOUNG Retail Property Manager’s Story My name is Marie Kyriacou-Edwards I am 32 years old, born and raised in North-East London. I am half Greek Cypriot, Half Jamaican.

I have a 6 year old child and have worked in the property industry for 11 years now.

How did you manage to become a retail property manager?

My career in Shopping Centre/ property Management started in 2010 when I started working at Walthamstow Shopping centre as ‘Centre Admin’.

After a year of working as the shopping centre administrator, I showed an interest in Operations in which I was given the opportunity to be the ‘Operations Assistant’, and after 2 years of being the Operations Assistant I was promoted to Operations Manager.

I have since been a Shopping Centre Manager for Savills at ‘Hackney Walk designer outlet’ and then joined the Edmonton Green team as an Operations Manager which I started in June 2019.

What qualifications did you achieve when you left school?

I left school with only 3 GCSE’s in English, Travel and Tourism and Art. I went to college to study ‘The Industry of Travel & Tourism’ which I got a distinction in.

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What do you enjoy as a retail property manager?

I love working in Shopping Centre/ Property management as no day is the same and you really get a chance to put your stamp on things. I pride myself in fixing and improving occupiers and customers experience whilst at

What are your day-to-day duties?

My duties vary from day to day; Managing Security, cleaning and maintenance staff on site. I am responsible for ensuring the shopping centre is safe, secure, clean and well maintained.

What do you like about Edmonton Green?

I love the diverse, vibrant, upbeat atmosphere. I have watched the centre change and grow over the last two years from some well needed, much loved attention.

What advice would you give to a young person who would like a career as a retail property manager?

No matter what experience or qualifications you have, if you are confidence and enthusiastic it will take you a long way. The Sky is the limit!

What was your New Year’s resolution?

My New Years resolution is to focus on improving job opportunities for local, inexperienced people at Edmonton Green through the kick-starter scheme.

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

Kickstart your Career as an Estate Agent Estate agents sell and rent out commercial and residential property, acting as negotiators between buyers and sellers.

Average salary (a year) £15,000, (Starter) to £40,000 (Experienced) Average salary (a year) Explore the different ways to get into this role.

You can get into this job through: • • • •

Taking a university course An apprenticeship Gaining experience from an internship Getting training offered by a professional body

University You could gain a foundation degree, higher national diploma or degree in: • • • • • •

Business studies Civil and structural engineering Estate management Property development or management Surveying Urban and land studies

Entry Requirements You’ll usually need: • •

1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma.

2 to 3 A levels, or equivalent, for a degree.

Apprenticeship Some estate agents offer an intermediate apprenticeship as a junior estate agent.

Entry requirements.

You’ll usually need: GCSEs with English and maths or an equivalent, mandatory for an intermediate apprenticeship.

Work You may be able to start as a trainee sales negotiator and learn on the job.

You could also start as an administrator in estate agency or lettings company and work your way up.

Local knowledge of the area where you’ll be working would be an advantage.

Other Routes you could take is to start by taking qualifications offered by an industry body like the NAEA Property mark.

You do not need to be already working in property in order to take the introductory qualifications.

There are also courses aimed at people in the industry who want to develop their career.

Career tips Estate agents often work on commission which means that you have a basic salary and also earn a percentage of the sale or rental price of any property you sell or rent.

You might start on a guaranteed salary for a few months and then move to a commission-based salary.

You may also have the chance to add to your earnings through bonuses linked to meeting individual or company sales targets.

Further information You can find our more about working as an estate agent by visiting: https://nationalcareers.service. gov.uk/job-profiles/estate-agent

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Project

Straight Outta

Edmonton

EDMONTON’S GOT TALENT Straight Outta

Edmonton

Sharlene West

Rhys Lanahan

Sharlene West is a successful Entrepreneur with 9 years of experience as a specialist in fashion, creativity and deisign. A qualified fashion stylist and image consultant known for her uniqueness and bold skills.

Rhys Lanahan is an actor, director, producer and facilitator. Growing up Rhys has worked with a number of theatre companies and charities helping nurture the talents of youth in London, whilst also providing them with a platform using the arts.

Established since 2014, known as ‘Lets Get Wasted’ Sharlene West started selling belt waist trainers around the city and internationally, the Brand is now known as Curvalicious Couture. It has since grown rapidly in popularity, providing those with customised pieces, body shapers, beauty, wigs and more.

‘To be successful comes with sacrifice, self belief, ambition, preservance and innovation.

Be humble but have fun. Be prepared to fail but also be prepard to come back stronger.

Failure or taking an L is a lesson to help make you wiser for future challenges (try not to make it personal). Its ok to make mistakes.’

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Rhys Lanaham has already performed on numerous London stages such as National Theatre’s Oliver & Dorfman Theatres, Orange Tree and more. Since working in tv and film, Rhys has worked on major Hollywood sets such as Vin Diesel’s: Fast and Furious 9, Mark Wahlberg’s: Infinite and much more. His most recent work ranges from acting, directing and producing shorts films, commercials and theatre productions.

Using the knowledge and experience he has accumulated over the years, Rhys Lanahan aims to create more television and film opportunities that are more accessible to the youth, as he believes that is what pushed him in the right direction growing up.

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA Project

Straight Outta

Edmonton

EDMONTON’S GOT TALENT Straight Outta

Edmonton

GUEY JO Coming straight out of Edmonton, Guey Jo has made a brand to represent and uplift youngsters from the area. This brand was made in 2018 under the name ‘Montague London’. Jo started rapping at 12 years old, and has made an impact on the area by turning his music into a movement 'Montague' which has since become the name of his clothing line.

Jo has been recognised for his passion and place in the short film ‘Born Ready 2) which is about life in the streets of London and escaping it. You may also know Jo from his songs,’ Belaire’, ‘Tha Cause’ or ‘Look what I’ve done’ which are available on Link Up Tv.

GUEY is an acronym for 'Get Up And Eat Yours,' which stands to be the motto of the team, meaning work hard to get what you want. Jo is inspiring the youths in his area by letting them know anything is possible.

Jo and the whole GUEY organisation stand for the unheard urban community, which we are looking to develop as soon as we can Guey also has an up-coming clothing brand called MontaguLondon, based in North london.

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EDMONTON’S GOT TALENT

Project

Straight Outta

Edmonton

Straight Outta

Edmonton

...Their sound can be described as ‘rootsy’ but yet modern. Spreading the message that unity for all is the way forward. Bringing all the energy together, ‘Royal Sounds’ released their first music video titled “Changes” in 2013. Featuring Hannibal, Ras Sempah, Jah Prayer & RAspect Fyabinghi.

The people received the song and video very well, waiting for the next release! Though young, the brothers Ajani & Gyasi have been working together for the best part of ten years and have already acquired a wide range of experience touring Europe, backing artists and working as session musicians.

They also produce music for various singers/songwriters. They are currently producing the next ‘Royal Sounds’ project titled ‘Burning Inspiration’ which will be available in online stores worldwide in May-June.

At the young age of 15 Gyasi visited countries such as Belgium and France, playing percussion in the band ‘African Head Charge’.

Royal sounds: Are a roots reggae band hailing from London, UK? Formed in September 2012, they can be seen as a band of the future. The line-up includes: one of the brothers (Ajani) on bass, the other brother (Gyasi) on guitar, vocals delivered from (Ajani and Gyasi’s cousin) Hannibal and also Ras Sempah. The production side of ‘Royal Sounds’ is carried out by the brothers.

They have been producing/arranging and playing music from Ajani was 13 and Gyasi at 14. Ajani deals with the bass and the keyboards, and Gyasi handles the drums and guitar as seen in their ‘producing a reggae instrumental’ video. The brothers learnt how to play their main instruments (bass and guitar) from their father Ras Alkebu.

They each player lead guitar in the and ‘Prince Lincoln & the Royal Rasses when they were toddlers. To help spread the message of positivity, they discovered more local talent, working with various vocalists such as Ras Sempah -who joined Ajani, Gyasi and Hannibal in 2013.

By 2012 the brothers went to Switzerland for the first time playing in Gappy Ranks’ band. In 2016, the band appeared at a festival in Switzerland for the first time! ‘Royal Sounds’ - spearheaded by the multi-instrumentalist brothers Ajani and Gyasi. Their credits include: Levi Roots, Andrew Paul, Winston Reedy, Dr Dean I, Joy Mack, Dennis Bovell, Frankie Paul, Macka B, Nereus Joseph, Errol Dunkley, Kandake, African Head Charge, Pete Campbel, Gappy Ranks and many more worldwide artists.

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STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA Project

Straight Outta

Edmonton

EDMONTON’S GOT TALENT Straight Outta

Edmonton

NAughty North Twinz Naughty North Twinz UK. worked with many artists including Big Narstie, Dizmack. Go check out GRIMEREPORTV/youtube: Paperchasers Ink interview, My trap car interview.

Check out: Dukesman-Unsigned hype 2021 Each artist is well known internationally and stands to be a national household name. They are talented musicians known for their incredible bike stunts and much more.

If your not already following, go follow them on their social media, @naughtynorthtwin @bugsygmb Grm daily songs: Stacking', 'Pain That I’m Going Through, 'Real Ryders' and recently, 'Hold you Down'.

Youtube channel Naughty North twinz uk.

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Project

Straight Outta

Edmonton

EDMONTON’S GOT TALENT Straight Outta

Edmonton

KANE ‘THE HURRIKANO’ MORGAN

“You have to believe in yourself and your talent to become somebody that nobody else believed in.”

“Watch their face when you shine through the darkness” -KANE ‘THE HURRIKANO’ MORGAN This internationally known upcoming star wastes no time when it comes to putting the work in.

With over 20 years experience Kane offers his wealth of boxing knowledge and skills through personal training and group sessions.

Kane is an ex military, youth worker, mentor and active boxer with an extensive knowledge of boxing and self-defense.

Christopher Lee-own speaking about @Kano_boxer said, “I have trained with him a few times and I definitely reached my full potential that day. I can honestly say he’s a down to earth real guy and a sick trainer, look out for him!” @Kano_boxer instagram.

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STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

Netflix Is Coming To Enfield With New Film & TV Production Site

Netflix has called the UK one of its “most important hubs”, as it agrees a lease to open a major new production site in Enfield.

In 2021 the streaming giant signed up with local landlord Segro for warehouse space to increase access to facilities for sound stages, studios and areas for make-up and costumes.

It is at Lincoln Road, Enfield EN1 1SH, and is understood to be for around 230,000 square feet.

The Netflix team will move in this year 2022.

The site has easy access to the M25, “seen as a key draw for TV and film production crews”.

Netflix, who recently attracted more than 111 million viewers for last year’s Squid Game, has been boosting its property presence across the South East in recent years.

Netflix’s Anna Mallett, the firm’s vice president, physical production, said the Segro Park Enfield space “builds on our commitment to spend over $1 billion on productions across the UK this year, invest in the creative community”.

She is also keen to see support for the next generation of talent”.

It has been estimated that this investment will help create around 20,000 jobs in the UK. We look forward to seeing some of those jobs being taken up by qualified local residents.

Mallett added: “The UK is one of Netflix’s most important hubs: its creative brilliance, combined with a highly skilled and versatile workforce creates an ecosystem that makes this country one of the best places to do business.”

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COUNCILLOR

CHINELO ANYANWU Striving to improve the lives of young people Living in

edmonton

It was a pleasure to meet Cllr Chinelo Anyanwu to learn of her background, and why she became a Councillor representing Jubilee Ward in the London Borough of Enfield.

Cllr Chinelo visited the 21K Digital Media Hub, meeting with the 21K Digital Media Hub Team, Students From CONEL and the unemployed individuals who attended the Digital Marketing Worksho, working to produce the “Project, Straight Outta Edmonton” Magazine.

“Straight Outta Edmonton” believes that young people should be aware of the decisions that have an impact on their quality of life locally and nationally, and use their rights at the ballot box.

As May 2022 local elections are soon to arrive, we will be giving local politicians the opportunity to meet local young people to inform them how they will improve their quality of life if elected as an Edmonton Councillor. Next up, we inteview with Cllr Chinelo Anyanwu and discuss her role as a councillor.

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What was it like growing up in Edmonton?

I was Born in Chase Farm Hospital in Enfield. it was only me & mum in Edmonton. She was a single parent as my dad passed away when I was 18 months. My mum had four children; I am the youngest.

I have great memories growing up in Edmonton as my mum is a great believer of being outdoors and enjoying local activities, from family bike rides to strawberry picking.

My siblings and I enjoyed playing basketball in Pymmes Park and going to funfairs in Jubilee Park.

My very first job was at Giftland (Fore Street) at the age of 13.

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

YOUR CAREER PATH AFTER LEAVING SCHOOL?

I went to Kingston University, and before that attended St Anne’s. I then went on to study Multimedia Technology, then achieving a Master’s Degree at Middlesex University.

My first job was in Barnet and Chase Farm Hospital as a Multimedia Coordinator. I actually found this job in the Job Centre by using the job search website.

At first I didn’t know how to do everything they asked me to do in this new role, but I learnt as I went along. I would spend the next 10 years in various technical roles within the NHS.

Along the way I picked up photography as a hobby. I learnt how to use a camera by watching YouTube and then started a small events photography and digital design business as people liked my photos.

What Made You Want To Become A Councillor?

“I became a councillor to support the community that has given me so much, and to speak up for people who need to be heard.”

As a Councillor how are you intending to improve the lives of young people living in Edmonton?

I believe it’s important to actively listen to young people, as you can’t help if you don’t understand their needs.

I will always champion their achievements, and if there is anything I can do to help young people achieve their goals I will do what I can.

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magazine that they created to reach their target readers.

Enfield has a high unemployment rate, with over 6,000 16 to 24-year-olds on Universal Credit.

Enfield is heading in the same direction as Edmonton, where 40% of black males living in Edmonton were unemployed in 2014, contributing to the city having the second-highest rate of serious youth violence in London.

KICKSTART THE 2022 DIVERSITY PLEDGE. BY WORKING TOGETHER, WE CAN GIVE OUR YOUNG PEOPLE A BETTER FUTURE

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21K Digital Media has teamed up with award-winner Just IT Training & Apprenticeship Provider to help tackle the disproportionately high youth unemployment in Enfield.

To achieve this, we offer unemployed young people a six-week digital marketing bootcamp, consisting of creating a monthly youth magazine to discuss topics that are relevant to them and sharing their experiences to inspire other young people to have a better future.

They will then spend an additional three weeks learning how to market the

21K Digital Media already supports young people from diverse backgrounds, especially those -who are under-represented in the tech and media industry, to gain the digital and employability skills they need to successfully compete for a tech apprenticeship.

We are based in Edmonton Green Shopping Centre and work in collaboration with management, apprenticeship training providers, Enfield Council, and employers to improve access to traineeships and apprenticeships for disadvantaged unemployed young people living in Enfield and the surrounding areas.

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

Want To Be A Digital Media Designer?

Then Come And Join the Next Cohort @21K Digital Media and Kickstart Your Exciting Career With Practical Pre-Employability Training!

This publication, Straight Outta Edmonton, was planned, designed and edited by the students that attended the very first Digital Publishing Boot-camp in 2021.

It is a successful testament of the level of training that you will receive and the skills you will master over the course of the Boot Camp and beyond.

You will get a firm grounding of what it takes to get the job done and what is expected of you in the modern work place.

So bring your “A” Game and meet the Future Head on. Its time to Be the Change you want to see.

Join us and be part of this fantastic and unique opportunity to make a life affirming difference.

Would you like to know more? Please contact us: T: 07415 771394/02088037558 www.straightouttaedmonton.co.uk @projectstraightouttaedmonton9 E: hello@21kdigitalmedia.com 21K Digital Media ◾ Edmonton Green Shopping Centre ◾ 37 /38 North Square ◾ London N9 0HY

ProntoPrint

Turn any idea into reality We’re only happy when you’re happy.

And we’ll do whatever it takes to make it happen.

Visit us at: 50 South Mall, Edmonton Green Shopping Centre, London N9 0TN

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Sticker

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E: info@prontoprint.co.uk ◾ T: 07882 098554

www.prontoprint.co.uk 31

YOUTH SponsorSHIP BenefitS

A donation of £500 will enable an unemployed young individual to enrol in a six-week, 12-hourper week digital marketing and publishing bootcamp and will be assigned to assist your business to create: 1. An innovative website 2. Two social media video campaigns to garner awareness of your brand.

Digital Marketing Bootcamp To achieve this, we provide a Sixweek introductory Digital Marketing Bootcamp followed by three weeks of career planning support to enable young people to have an understanding of the role of a digital marketer and to gain the necessary entry level skills to apply for a digital marketing apprenticeship with the help of Just IT Training & Apprenticeship Provider.

Thank you for considering supporting a young individual to reach their full potential by providing work experience, an apprenticeship, or donating to sponsor a trainee enrolled in our Digital Skills Bootcamp.

For further information, please contact

T: 07415 771394 E: hello@21kdigitalmedia.com 21K Digital Media ◾ Edmonton Green Shopping Centre ◾ 37 /38 North Square ◾ London N9 0HY 31

STRAIGHT OUTTA EDMONTON - January 2021 - 21K DIGITAL MEDIA

t u O

! !

W NO Magazine Straight Outta

CHAMPIONING THE PROACTIVE VIEW POINTS OF YOUNG PEOPLE

Edmonton

Would you like to know more? Please contact us:

T: 07415 771394 02088037558 E: hello@21kdigitalmedia.com

21K Digital Media ◾ Edmonton Green Shopping Centre ◾ 37 /38 North Square ◾ London N9 0HY

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