Three Questions
That Will Elevate Your Game in 2022
By Craig and Raina LeDuc
N
ot that long ago, Raina and I were having a conversation with a respected friend and mentor. We were talking about measuring the worth of someone’s efforts relative to the success of the outcome. He asked us what the outcome would likely be if we chose to dig for gold in our backyard. The answer was obvious. He then asked if the digger was any less talented or the process any less valid simply because there wasn’t any gold. The questions went on, but the point was the same. Diligent digging was not the issue; digging in the right place was!
As obvious as this story’s lesson may seem, how often do we dig for gold in our backyards? We work hard. We use multiple marketing platforms, and yet our results are not what we need let alone what we hope they will be. May we suggest that in many cases, it’s not the person, the product, or the branding, nor is it the marketing platform. Rather, it is our lack of intentionality in targeting our efforts that limits the outcome. It takes consistent effort, applied with intentionality, to produce the most effective result. Intentionality becomes the key for reaching our ideal clients and accelerating growth.
It’s not the person, the product, or the branding, nor is it the marketing platform. Rather, it is our lack of intentionality in targeting our efforts that limits the outcome.
56 Southern Utah Business Magazine :: Spring 2022
