3 minute read
Three Questions That Will Elevate Your Game in 2022
Three Questions
That Will Elevate Your Game in 2022
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By Craig and Raina LeDuc
Not that long ago, Raina and I were having a conversation with a respected friend and mentor. We were talking about measuring the worth of someone’s efforts relative to the success of the outcome. He asked us what the outcome would likely be if we chose to dig for gold in our backyard. The answer was obvious.
He then asked if the digger was any less talented or the process any less valid simply because there wasn’t any gold. The questions went on, but the point was the same. Diligent digging was not the issue; digging in the right place was! As obvious as this story’s lesson may seem, how often do we dig for gold in our backyards? We work hard. We use multiple marketing platforms, and yet our results are not what we need let alone what we hope they will be. May we suggest that in many cases, it’s not the person, the product, or the branding, nor is it the marketing platform. Rather, it is our lack of intentionality in targeting our efforts that limits the outcome. It takes consistent effort, applied with intentionality, to produce the most effective result. Intentionality becomes the key for reaching our ideal clients and accelerating growth.
Raina and I have found that by asking ourselves the following three questions and then intentionally focusing our efforts based on the answers, we can dramatically change both the direction and the growth of our enterprises. 1. What does our ideal avatar look like? This one may seem obvious, yet how many of us have really done the deep dive into discovering what “gold” clients look like for us?
2. Where do we find that avatar? Which referral groups have our ideal avatars? What trade associations and social media platforms have the audiences we’re looking for? Identifying those environments opens up additional opportunities for targeted growth. 3. What companies are we already doing business with and have the trust of our ideal avatars in a complementary, not competitive, way? Think about this one for a minute. Really stop and contemplate the profound ramifications of this question.
What might happen if we could share client bases with companies that offer complimentary products or services?
Craig and Raina LeDuc are the parents of thirteen children and are blessed with twentytwo grandchildren. They own several businesses, including Schooley Mitchell of St George and Conceptual Consulting, and are engaged in collaborations with multiple businesses across North America. Raina and Craig host “Connection Acceleration with Raina and Craig,” an online platform that brings together businesses from across the world for engagement and collaboration. We aren’t talking about sharing client lists. We are talking about collaborations which drive additional value to all parties involved. Imagine the possibilities for exponential growth when we now access multiple clients from the same initial speaking engagement or sales meeting! Their hundreds (or even thousands) of clients may now become our clients. The power of collaboration to achieve maximum results from each company’s efforts creates massive expansion opportunities for both! As you apply these questions to your own business, the possibilities will become endless. Seeing the opportunities for collaboration with like-positioned companies (what we call ecosystem mergers) can be the micro-distinction that propels all ventures to the next level of growth and profitability.
