E N G L I S H PAGE 8 HOW PRINT IS MADE COVER LUXOR® 107468 N PEBBLE BEIGE The word ‘lovers’ in the logo is enhanced with hot foil printing with a hinderer + mühlich flat printing block. The colour is referPebble Beige: a shade of gold that refer ences the natural tones of the earth, an nature. homage to natur SECOND COVER LABEL The label is the work of designer Mario Di Paolo of Spazio Di Paolo. PRINTING AND ENHANCEMENT The white label was made with a mix of offset printing and screenprinting. The superimposed black label was made with multi-layer mixed printing with two ma materials: cold-foil two-sided gold, and hot foil gold. The ccentre is dominated by the most classic and elegant of golds, LUXOR ® 220, which, once revealed, brings light to the Gin label. It is hot foil printed with a flat h+m printing block. SELF-ADHESIVE PAPERS ULARCONVERT COTONE BIANCO UL TRA WS SH9020 CB80 – Its precious marked, felted texture and its delicate shade of natural white make it one of the most iconic self-adhesive papers of the ManterTM premium range by Arcon Arconvert. Created by master paper makers in the historical Fabriano mill when paper was still handmade, Cotone Bianco is part of Italian cultural heritage and is ap appreciated by label designers all over the world. Its heavy weight makes it perfect for embossing. It is also an eco-friendly paper, because it does not contain fibres from trees, but only pure fibres from cotton plants, which regrow every year. A special mould inhibitor makes it perfect for labels for quality wines and liqueurs destined to age in cellars. Cotone bianco is treated with Ultra WSTM technology, which works as a barrier and avoids creasing and bubbles, ensuring higher adaptability and stability of the label on the bottle in case of temperature changes and condensation. Combined with the new permanent adhesive SH9020TM,
0064
V E R S I O N which improves its adhesion and opacity in the ice bucket, Cotone Bianco enables the label to stay perfect until the last drop of wine is drunk. ARCONVERT COTONE NERO FELT SH9020 CB80 – Like Cotone Bianco, Cotone Nero Felt is also part of the ManterTM by Arconvert collection of self-adhesive papers for high end labels. And, like its close relative Cotone Bianco, Cotone Nero Felt is a natural, marked, felted paper, produced without chlorine or fibres from trees, as it is made entirely of cotton fibres. Coloured during the mixture stage with a deep black, Cotone Nero Felt is extremely elegant, as it overcomes the visual problem of the white back and borders of the label. The texture is so luxurious and refined it makes it the ideal choice for luxury labels, and doesn’t even need many enhancements. Its heavy weight makes it absolutely perfect for embossing and debossing. Furthermore, since it is free of carbon black pigments, it can be used for hot foil printing. Combined with the permanent acrylic adhesive SH-9020™, this precious self-adhesive paper guarantees perfect adhesion of the label to the bottle even in critical conditions such as the ice bucket. BASE OF THE SECOND COVER PRINTING AND ENHANCEMENT The circles around the label are hot foil printed with a h+m flat printing block. The colours are Pebble Beige, which is also used on the cover, and SB Abalon, a silver with holographic effects from the Light Line® series. One of the energy circles is embossed with an h+m printing block. It can be both seen and touched, and gives thickness and movement to the paper. PAPER: FEDRIGONI SIRIO COLOR ROUGH BLACK Sirio Color is a range of natural papers and cards. They have excellent light and rub resistance and are available in smooth and rough versions. The version we chose is the rough one: it has a specific tactile effect and is available in three different weights (115, 210, 350 gr) and 5 colours. It is well suited to packaging, coordinated graphic projects, shopping bags, covers, inserts, luxury brochures,
and hard box coverings. Furthermore, its micro-porous surface adapts to all main printing techniques: letterpress, offset, embossing, hot foil printing, screenprinting. Sirio Colour Rough is an environmentally friendly product: it is FSC® certified, it is made of pure E.C.F. cellulose, it is biodegradable and recyclable. The colour Black is achieved without Carbon black pigments, but with direct dyes. This is an advantage when using metallic foils (especially gold), because it stops them from oxidizing. LUXORO Luxoro is the exclusive partner in Italy of the KURZ group, world leader and international reference point in the production of equipment and technologies for hot printing and cold printing. Luxoro’s offering is the best way of making a brand’s image unique and prestigious. The brand can be in any sector - packaging, labels, publishing, security, cosmetics, automobiles, household appliances or fashion; the specific offerings for enhancement are the best solution to make every product and every sort of packaging brilliantly prestigious. The technologies and decorative materials that Luxoro offers are some of the best in the world; its expertise in providing consultancy and service is a strong point in the company’s ompany’s philosophy. Luxoro is a supplier of decoration materials, but it’s also a partner able to develop, alongside designers ners and creatives, the best applications to bring their ideas to life. Its strict company policies on environmental sustainability mean that Luxoro has for some time been a 100% renewable enewable energy and a zero impact company. www.luxoro.it ARCONVERT Arconvert, Gruppo Fedrigoni’s converting division, is one of the global leaders in the production of self-adhesives paperss and films for the label industry. Arconvert’s self-adhesive materials combine the preciousness and beauty of Fedrigoni papers with high performances in contact ontact with water, ice and condensation and with specific safety features. Not only does this satisfy the highest aesthetic demands, but it is also the result of state-of-the-art ate-of-the-art technological innovation