CONVERTING is an eco-system of communication platforms which discuss – in Italian and English – everything needed to produce and market flexible packaging, converting products, corrugated cardboard, and labels.
With the magazine, online portal, newsletter and Linkedin page, Converting offers all the channels necessary to reach a diverse audience with a horizontal and integrated approach. With its tradition of almost 20 years and its modern expertise in digital communication, Converting distributes content in all formats, from paper to digital, videos, stories and social media conversations.
THE NEWSLETTER
THE WEBSITE, MAGAZINE, NEWSLETTER AND SOCIAL MEDIA ARE PUBLISHED ENTIRELY IN ITALIAN AND ENGLISH
LINKEDIN
INFORMATION FROM CONVERTING
THE MAIN TOPICS
PRINTING TECHNOLOGIES
Rotogravure; flexography; digital and hybrid
PROCESSES
Extrusion and lamination; preprinting; printing; coating; finishing; post-production; automation; maintenance
MATERIALS
Plastic films; new polymers; laminates; paper; folding and corrugated board; tissues; inks; adhesives; lacquers and other consumables
SUSTAINABILITY
In all types of products and technologies and all aspects of business life. New frontiers, experiences, evidence, regulations
READERS
On our B2B multimedia platform, we give expert information about what is happening in the world of technology suppliers and users. We have the help of journalists, companies, experts, and readers who participate in our popular end-of-the-issue INQUIRIES. And, as of this year, there are new IN-DEPTH REPORTS on products, technologies and topical issues.
MARKETS
Observatories on Italy and data sheets on other countries, in collaboration with Acimga, Stratego Group Printing Study Centre and StudiaBO
BUSINESS LIFE
Development strategies and success stories; partnerships; marketing; design; standards, rules and regulations; security; labour law in the smart working and digital era; civil law and regulations including GDPR, cybersecurity and international contracts; directives impacting production
COMPONENT, MACHINES, SOFTWARE
Extrusion blow molding; coupling and coating; printing; special groups; lamps and drying systems; rollers, anilox and plates; matrix production and engraving; ink management; finishing; die cutting and slitting; unwinding and winding; end-ofline; emission treatment; trim and waste treatment; quality control; flow control; data collection and management
Converting’s readers are printers and converters, key figures in converting companies, packaging manufacturers, label producers, consumer goods manufacturers and representatives of the public administration, universities and research institutes.
ADVERTISER
Converting is the voice of producers of technology, machinery, printing substrates, of printers and converters who want to tell our audiences about themselves.
Converting |the magazine
N° COVER DATE FOCUS ON CONNECTED EVENTS *
ROTOGRAVURE PRINTING
drupa: the fair, the Converting TV news, previews; Focus on components and auxiliary equipment;
DRUPA: NEWS AND IN-DEPTH REPORTS
PRINTING AND CONVERTING
Focus on corrugated board, materials, printing, and transformation.
NEW CELLULOSE AND PLASTIC SUBSTRATES
Post-drupa press round-up: the new products; Focus on extrusion, stretch blow molding, and lamination; The tissue sector; Scrap and waste management technologies.
FLEXO PRINTING
Focus on software: management, colour reproduction, pre-printing; Materials and machines for matrix preparation; Solvent recovery and emission management.
LABELING
Focus on inks, adhesives, lacquers; Finishing technologies; Traceability and identification.
PRINT PACK ALGER, Algeria; ROTO4ALL.
DRUPA, Düsseldorf (D).
PRINT4ALL Conference; MIAC, Lucca.
FLEXODAY + BEST IN FLEXO, Milano; ORI DELLA STAMPA, Milano.
In each CONVERTING you will find the major inquiries at the end of the issue. In 2024 they are dedicated to:
• Current equipment and investment plans
• Expectations and objectives for participation in drupa 2024
• What's new in adhesives and functional coatings
• Substrates and finishing systems: trends and product innovations
• How companies are changing, and in which departments, due to the development of automation
• New milestones in flexo printing: what they are and what they are due to
Starting this year you will find an interview with the Expert on topical issues in each issue, including: Machine automation, predictive management, operator friendliness; The sustainability of different materials; AI in prepress and printing: where, how and why
Converting | the website
Bilingual, as with the other media, www convertingmagazine.it offers daily updates on the supply chain with features and video interviews with key players in the field, both clients and suppliers.
Over 53.000 individual users
66.140 views per page
Average session lengh: 01:22
(dati annuali)
THE WEBSITE IS OPTIMISED FOR SEO IN BOTH ITALIAN AND ENGLISH
NEWSLETTER
OPEN RATE TOTALE
LINKEDIN
Converting has a LinkedIn profile (3,700 followers) which constantly shares information and news about the supply chain. A network which brings together the business community of printing and converting of flexible packaging, labels and paper products.
DEM News from the market and the supply chain, technologies, sustainability, case histories and success stories are the topics that reach over 22,000 profiled readers every two weeks in the Italian newsletter. The English version is sent monthly to 7,700 users abroad.
A tool to send your message, and your message only, to over 22,000 readers in Italy and 7,700 readers abroad, profiled with an effective automatic sending system monitored to guarantee that your communication reaches the most receptive audience.
Prices
Circulation 5,000 copies per issue
Do you want to add value to your presence at Drupa? We have a dedicated multi-channel offering. Contact us for details
SPECIAL
COVER WITH LOGOS
Drupa, Print4All Conference
ONLINE PLATFORM ADVERTISING
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Feature (max 7,500 characters + 4 photos)
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Network
FLEXO DEVELOPMENT GROUP
ITALIAN CORRUGATED CARDBOARD GROUP
ITALIAN ROTOGRAVURE GROUP
By Acimg a
PUBLISHER
Converting convertingsrl@convertingmagazine.it
EDITORIAL TEAM
Stratego Group redazione@convertingmagazine.it Ph. +39 02 49 53 4500
ADVERTISING
Stratego Group sales@convertingmagazine.it Ph. +39 02 49 53 4500
